REAL AF with Andy Frisella

991. Q&AF Ft. Pejman Ghadimi: Maturity Vs. Risk Taking, Equipment Or Employee & Choosing Your Path

73 min
Jan 19, 20263 months ago
Listen to Episode
Summary

Andy Frisella and Pejman Ghadimi discuss the balance between maturity and risk-taking, equipment vs. employees in scaling, and the difference between following proven paths versus forging your own entrepreneurial journey. They emphasize that success requires long-term commitment, expanding responsibility, and understanding that real entrepreneurship involves creating something new, not just copying existing models.

Insights
  • Comfort and success can paradoxically kill drive—the solution is expanding purpose and responsibility beyond personal gain to maintain competitive edge
  • Most people answer their own questions through self-awareness; recognizing you fear losing what you've built is the first step to addressing risk aversion
  • Scaling requires investing in capacity (equipment or people) before the business demand arrives, not after—waiting until you need it guarantees missed growth
  • True entrepreneurship is about uniting people around a creation, not just building a profitable business; most 'entrepreneurs' are actually skilled operators or franchise owners
  • Fast money made without mastery is fast money lost; sustainable success requires years of commitment, solitude, and tolerance for monotony before exponential returns
Trends
Shift from individual achievement metrics to responsibility-based leadership as a driver of sustained motivation and business growthGrowing disconnect between Instagram-fueled perception of success (luxury goods, quick wins) and the reality of multi-year, unglamorous execution required to build real wealthRecognition that business cycles include low-growth years (2-5% growth) as normal, not failure—perspective and seasoned operators expect this patternEmphasis on reinventing business models before they become stagnant, rather than waiting for crisis to force innovationImportance of hiring ahead of demand and maintaining a talent pipeline rather than reactive hiring when capacity is already exceededReframing 'balance' and 'work-life balance' as luxury concepts available only after foundational success is achieved, not during the building phaseSkepticism toward coaching and personal development advice from people without proven track records of actual business creation or wealth building
Topics
Maturity vs. Risk Aversion in Business GrowthEquipment vs. Employee Investment DecisionsScaling Operations and Capacity PlanningFollowing Proven Paths vs. Entrepreneurial InnovationPurpose Expansion and Responsibility as MotivationCompetitive Advantage and Market PositioningBusiness Reinvention and Avoiding StagnationHiring Strategy and Talent Pipeline ManagementLong-term Commitment and Delayed GratificationDefining Entrepreneurship vs. Business OwnershipPersonal Brand Development and Skill MonetizationTolerance for Monotony and Execution DisciplineWealth Building vs. Lifestyle InflationIdentifying Fake Success and Social Media IllusionsMentor Selection and Value Exchange in Relationships
Companies
Apple
Referenced as example of entrepreneurship through Steve Jobs uniting people around creation of innovative products
Ferrari
Mentioned as example of generational mastery and craftsmanship in automotive industry
Lamborghini
Referenced alongside Ferrari as example of automotive excellence and inherited mastery
People
Pejman Ghadimi
Co-host and author of Third Circle Theory; 11-year friend of Andy discussing entrepreneurship, scaling, and personal ...
Andy Frisella
Host of REAL AF podcast; entrepreneur and business builder sharing experiences on scaling, hiring, and maintaining co...
Steve Jobs
Referenced as example of true entrepreneur who united people around creation of innovative products
Tony Robbins
Cited for his perspective on equality at soul level vs. marketplace value differentiation
Nick Saban
Referenced as example of great leader who raises the bar before hitting current goals
Tom Brady
Referenced as example of sustained excellence and continuous improvement mindset
Kurt Signetti
Referenced as recent example of great leader with continuous improvement mentality
David Schwartz
Author of 'The Magic of Thinking Big,' cited as timeless personal development book
Quotes
"The greatest animator great life is a good life as life gets good it becomes harder to break free"
Pejman GhadimiEarly in Q&A
"If you're not where I'm neat to be yet, so this sacrifice will have been for nothing if I don't see it true to the end. So I'm not losing these fucking years. I'm going to finish this."
Andy FrisellaDiscussing long-term commitment
"The only way that you're going to really lose what you have is by staying right where you are"
Andy FrisellaOn complacency and competition
"You have to commit. You have to decide. You have to go at it relentlessly as if it's the only mother fucking thing that matters for a long time."
Andy FrisellaClosing advice on success
"What have you done to deserve that shit? You're probably not fucking good enough. So what have you won at?"
Pejman GhadimiOn luxury goods and earned mastery
Full Transcript
What is up guys it's Andy Priscilla and this is the show for the realest say goodbye to the lies, the fakeness and delusions of modern society and welcome to the fucking reality. Guys today we have Q and A F that's where you submit the questions and we give you the answers. And DJ is going to tell you how you could submit your questions. Yeah guys you can email these questions into askandadandifacela.com you can also click the link in the description below and submit your questions for chance to be answered or drop them down in the comments of the Q and A F videos on Andy for Seller and Revision. This is your first time listening we have shows within the show okay tonight we're going to have CTI live we will be broadcasting live at 7 p.m. on YouTube and X this is where we talk about what's going on in the world we speculate on what we think we have some laughs and then we talk about how we the people have to solve these problems going on in the world other times we're going to have real talk real talk is just five to 20 minutes and me giving you some real talk and then we have 75 hard verses and 75 hard verses is where someone who has completed the 75 hard program comes on the show we talk about how their life was before how their life is now and how they use the 75 hard program to become the version of themselves that you see today if you're unfamiliar with 75 hard it is the world's most famous mental transformation program ever and you can get that for free at episode 208 it is the initial phase of the live hard program which is also available for free at episode 208 on the audio feed there is a book available at Andy for cell calm called the book on mental toughness you don't have to buy it but if you do it's got a whole bunch of more information than what you get in just the podcast check it out for somebody like me that likes to know the ins and outs it's a must have all right and then we have a fee for the show and the fee is very pretty much give me all your money right yep yeah and I read you that's right the new fee right that's right yeah now the fee is very simple all right we ask very simply that if you get value from the show to make you think if it makes you laugh it gives you a new perspective if you learn some shit do it's a favor don't be a hoe sure the show all right you almost got me there yeah yeah yeah it's going to be a small one bringing that water got a special guest I'm joined by one of my very very good friends Benjamin Godemi what's happening brother what's going on man after 11 years we're here yeah come to yeah so for those of you that don't know PJ and I have been friends for fuck I think yeah yeah yeah around and uh you know we've we've I mean we've grown together we've built things together and uh very very highly intelligent deeply philosophical friend of mine uh he's written a number of books uh in which you should read all of them um especially third circle theory but if you want to explain which books uh I mean third circle theory was your favorite yeah one that you know you talk about a lot on the show but third circle theory radius gated choice are three basic books that are the framework to what I believe to be the most practical way for a human to become his high self so it starts with awareness identity and then control over time and consciousness so uh depending on where you're in life these books will mean different things to you so it can just review them each year that's the cool thing about it that's exactly how I love books like that yeah that's how they've been written in a timeless manner so they're always a relevant and even more relevant as you evolve because you'll cash on more things yeah you know one of my favorite books dude is that it's a very basic book called the magic of thinking big by David Schwartz very basic but dude if you read that book like once a year it will mean different things to you on your journey and it's just uh I really enjoy the books that are written in that in that way and third circle theory is is I think one of the best books ever written so I appreciate that yeah it's the truth yeah so so Florida's home right yeah the way Florida's home Florida's home Florida's home well Caratone's home that I'm jealous why the weather's amazing all the time the women are beautiful you know we have no complaints you should be jealous you guys got Florida man there's a Florida man fucking the natural celebrity so while while we're out there we get like very like jaded when we live there we assume everybody in the world drives we got it yeah no Missouri is kind of the same you know no alligators we got pit bulls though and uh it's same tape it's kind of the same but you're going it's kind of the same but not at all nothing I would say Missouri man could get Florida man arrived around that part I believe yeah that's a bad bro like easy come on that's not even that's easy yeah man so PJ is going to help us answer some questions for you guys yeah yeah all right I'm trying to make sure he's not looking at my screen no no I can't see you didn't my eyesight's been getting so much worse as I get older I don't know what dude what is that I don't know like I'm 43 now okay that's terrible I can't see like I it's weird like when I was like much younger I always had 2020 vision right now up close it's like really like difficult like far I can see really good like up close it's like getting that just happened to me like this year yeah same here yeah yeah it was like I'm telling you we shared I started not being able to read my supplement bottles and I was like oh shit yeah it's happening exactly I'm reading a book for like now you know I'm looking and I'm like what the fuck is it yeah what's happening that I find myself with my phone like this I'm like oh man it's only a matter of time before I got the text this big you're gonna be yelling at people get off your y'all yeah that's all yeah it's 100% it's coming man damn don't walk on the grass oh shit man well yeah man guys it's it's Q&A F so we as always we have some great ones all right PJ is gonna have a thought what's on these so PJ Andy guys question number one Andy I don't recognize myself compared to who I was a few years ago not in a bad way just different there's less fire I'm more cautious I've got more to lose now and I can feel it changing how I move what are some ways to know the difference between simply maturing versus slowly playing too small it sounds like a risk adverse type of situation you get like how do you deal with the risks though do you get them like does that change well I think it's natural you know I think when people get a little bit of comfort in their life it becomes more about what they have to lose when you have nothing to lose it's easy to go hard you know I'm really worried about it because the alternative is the shit you've already it's what we talked about earlier the greatest animator great life is a good life as life gets good it becomes harder to break free yeah but I also want to point out that in his question specifically he he specifically gave his own answer most people do he literally said I don't know if I have too much to lose or I'm thinking and so that means that he's already thinking that he's afraid to lose the good he's had or the transformation is that so most people actually in their own questions answer their own questions like yeah by learning a confirmation yeah if you know any information is what's happening yeah so like that's one of ways this particular situation I don't know about other people but generally he's indirectly saying that hey I've made some good progress and I feel pretty good about that and I just don't have that original drive that got me to that progress because technically if I go from here to next level I'm just not sure if it's going to pan out the same way and I have there's a cost basis to that loss because there's actual money lose now or you know time or anything else that comes with that and so in this particular case I think you just have to be relentless in your decision very early on in life about what success looks like you know like in my family where I'll pour so success was like hey you know what if you have a nice car even nice house you got a couple of kids this success and I'm like the fuck I don't want that shit like that's fucking gay I mean like I'm sitting there and I'm like that's fucking retarded yeah yeah look at all my family members I'm like y'all the fucking gay y'all in marriages you don't like your own you know you know you're trying to figure it out yeah man your houses have been the same for 20 fucking years I'm like no fucking success in that yeah look at other people I'm like that guy got 30 cars he got this he got that I'm like oh yeah I want his life so like okay so that's my goal right that's my destination so I don't I I remove everything in between to feel like I've made it until I have that so that way I'd never feel like I had something to lose because it was never mind to keep right so I go like unless I'm getting to that fucking destination then everything under that was nothing that I was gonna hold on to anyways it was part of the journey and so what if I lose it because that's I'm not where I want to be yeah like if you made a a trip to from he floored at a California and you somehow end up in Missouri you got to figure out like did I really want to go to California or not and if you did that means you might have to like start walking if you car breaks down yeah like but but you got to commit to that destination whatever that is yeah and I think it's also important for people to realize that the minute you stop improving everybody else is catching up and there is there is abundance but there's also limited success because we're operating in in an environment that is real it's a competition okay if you're a plumber there's other plumbers if you're a carpenter there's other carpeners if you're you know sell supplements there's other people who sell supplements and if I were to say hey this is where I want to be okay I have to be aware that if I continue to just sit there then other people are going to catch and potentially pass up what I'm doing and one of the biggest things that I've seen really affect people especially when it comes to owning their business being entrepreneurs etc is that they get to a point where they're doing well and they feel comfortable and they get a little hesitant about continuing down the path and while they get comfortable they stop paying attention and they get less sharp they don't really understand what's going on and that's a potential for you to get beat and so the competition rises at that correct you know yeah correct so you have to understand that we are not in a static environment the environment is always progressing it is always moving forward everybody around you you have to assume is continuing to work and if you sit where you're at because it's comfortable now it will become very uncomfortable later for you so you have the momentum now you have the skill set that you're acquiring now you're getting down the path of where you want to go you just got to continue and actually that's a really good spot to be in and if we're being real so the only way that you're going to really lose what you have is by staying right where you are and it's also much harder to reinvent yourself if you have to start over as you wear a stagnant yeah then if you went through the difficulty of going from you know one million to 10 million to a hundred million to whatever it is in the same field that you've already gained expertise in mm-hmm so sometimes when you get complacent you don't realize that your business also has an expiration date in its current form and reinventing your business is a lot easier than reinventing yourself and so one of the things that people don't realize they get complacent and then their business fails and then they go okay well I'm going to start again that it never hits as well right like so they got to start something new but to start something new they got to go back to putting 10 years again right so so it's like well why didn't you just push a little bit harder when you're at that edge and reinvent what you were doing to like excel again and again and again and instead of having to stop and say well maybe I should do some completely different than being a plumber you know maybe I should now go into building some kind of technology and you're like well that's going to take a long time to figure out it yeah you know and that's much much harder than just being really good at what you fucking do and never ending that push right until that destination's hit and whatever that is right that's a personal destination from a number standpoint that's a business destination from where your business goes but at least he gives you that that that runway did not have to reinvent yourself because once you have like the first 20 million in your bank account 50 million whatever that is then you're like hey you know what I can take time and really choose how to reinvent myself because I I put in the the dues right before to get to that point yeah and now I got that I got that some some time freedom you know the person yeah versus the other guy that gets to almost 10 million and drops and goes and there's a big difference between reinventing yourself with a few bucks in the bank versus reinventing yourself out of necessity huge difference yes significant yeah yeah you know um the question I would ask you if you were here in front of me would be okay you're comfortable what about your family what about what has something happened to you what if what if you went away right now would your family be good you know I'm saying are you setting the best example by chilling out what are your kids seeing what are your neighbor seeing what are they seeing right because there's a lot of people that start something become moderately successful and then sit on their hands as if they were king of the world and you know I could totally relate to what you're saying but at the end of the day you have to continue to expand your responsibilities even if it's not real in the moment if you want to continue to grow because the pressure of the responsibilities that you choose to bear and carry are what's going to create that drive that you're going to want that you're you say you're missing right now so if you want that drive back I would consider taking on more responsibility and and that doesn't mean like doing more at the office that means I'm responsible for all of these people you know one of the biggest one of the biggest things because I was in this place in 2014 and quite right when you and I really started becoming friends at the time I was making more money than than I'd ever made I was making more money than all my friends by a lot all right and I got sick and I was sitting on the couch for 17 days I had pneumonia and I was watching fucking TV and I'm looking at my phone and I see my bank account going up and you know I'm winning and and and I'm like this sucks dude I don't feel good I don't this isn't what I like this is why rich people kill themselves dude and what it taught me was that I needed to expand my purpose outside of just myself to encompass my team okay and that was the first realization I had about expanding purpose and I think a lot of times when you when people get comfortable the reason that they end up feeling very empty is because they don't expand their purpose as to what they're willing to take on responsibility wise which is what creates that pressure for you to to drive and so if you're looking to regain that edge it's very simple expand your purpose expand your responsibility take more right and let that drive you forward to where you are because dude at this point in my life success isn't about me personally it's not it's about the people around me it's about you guys who are hearing this message right now and I've taken that responsibility on by choice because it helps me continue down the path and keeps me from becoming stagnant to the point where you know I'm not paying attention what's going on in my industry I'm not paying attention to what's going on in marketing I'm not paying it and then dude they're like try and reinvent that I've seen that crush so many people and really dude the the only way I've ever seen people truly lose is not for making mistakes while they move forward it's from sitting where they get to a place where it's mildly comfortable and they they have a hard time breaking past that point and you know sometimes you can also like I was saying earlier is reinvent your business by taking risk without having to completely put everything good at stake so like if your business became what it was based on what you believe they could have been and then you stop competing because you probably ate enough and you survived enough and you're good at some point you can look at larger scale versions of your business and take on a challenge how do I go from here to there but reinvent high look at my business to compete on that level outside of my sphere of what I can see like maybe not in my state maybe in a country or what are other people doing in other countries around this industry and so on and so forth like because sometimes what gets stale too is the repetition of work right the boring shit they say in business right that's like really annoying and marginally better each year which is that's far more people don't sure yeah I was like you're doing same shit over and over and over and you're like we gain 5% and you're like sitting there like yeah we're waiting yeah five percent but those that don't realize that they're like well I grew 30% 40% 30% and then 2% like I'm failing now and sustaining those bad years which are not really growth years like sustaining them by preparing strategy sometimes gets confused by people as stagnant you know like when it's just part of the process yeah it's exactly like yeah exactly so not knowing the exact circumstance that a person the business here and etc sometimes we get to a level where we feel because we don't have double digit growth or something extraordinary whatever else if we think of those as like failing years or like because we had so many growth years but realities they're part of the process because no one has a perfect cycle of you know like 25 perfect years of 30% growth every year would all be billionaires and it just doesn't work that way right so so sometimes people just get confused and mistakes stagnation which is the lack of excessive growth you know revenue or whatever yeah because they lack the perspective of going through it yeah before right but if you ask anybody who's a seasoned operator of any sort of organization always that way yeah it's part of the deal you're gonna have two three four years sometimes cycles where you know you're gonna be given a hundred percent effort but the the growth is gonna be two or three or five percent or sometimes in certain cases not losing or sometimes in certain cases losing less than everybody else's losing you know that's a really good point yeah in the last couple of years a lot of businesses struggled right but all the tariffs the things happening yeah changes and they ever moving dynamics and sometimes you know like I'll have in my business I'll have a year where I have like eight percent growth and I'm used to like 30% growth and I'll sit there and I'll be like thank God and people are like what are you talking about we lost like 22% over last year I go out we didn't lose that we made money yeah and we grew eight percent I'm like okay they're people who stock when 50% down there's other people who laid off 10,000 people 30,000 people lost their companies I'm like trust me we're doing really fucking good we're beating the average by like a substantial amount like yeah and I'm good like I'm super thankful and so once you change the the the perspective and if you have a couple of these years one thing I recommend people do is really look at your business in the metrics of revenue outside of the dollar which is like are you growing maybe actual customers you know are you losing market share like what's actually happening because sometimes you'll realize it's a really good opportunity to reinvent something in your business to spark it again you know because it's like maybe people customers have gotten used to what you do maybe they're growing at a smaller rate you got to like introduce something new do something and it challenges you as an owner to like face this shit and be like wow maybe I have gotten lazy how did I get those first 10 fucking growth years because I was constantly building shit telling people about promotions doing marketing and now suddenly I'm like what's a metrics on Facebook okay good like did we make some extra money it's like I'll just sit back and like see how that works out right why you got the hungry guy next to you exactly thinking the way you used to think exactly is he's running at this pace right he's like I want to have what that guy had yeah I want to put that shit out of business it's very easy to get passed by when you lose that edge very very easy and the thing is you don't really lose the edge you just forgot how you created and how you created it was through pressure you created it by taking on a massive goal and you said I'm gonna do this goal and the problem a lot of people have is you know unfortunately they let's they they say oh I'm gonna sign up for this marathon and they get to mile 17 they're like oh I'm good enough know the fucking eight I ran in the marathon yeah you didn't run the marathon bro so you know I think you know at least for me continue to expand the vision continuing to welcome the pressure you know I think a lot of people try to avoid the pressure they they look at pressure and fear and doubt as negative things without understanding that those things will actually sharpen you and make you better if you're willing to accept them yeah I was gonna actually guys on this topic because I wonder if this also comes down to like a confidence issue right we're talking about resparking that that light you know could it be okay well damn like I know I'm good now I see okay I maybe I have some ideas of what I could be doing differently I just don't have the confidence in my skills or ability to actually follow through well did you have the confidence on day one right well I mean you got here so I don't think it's I don't think it's a confidence yeah I think you have you genuinely when when you're broke and you're nothing and you're starting you're hungry right like you that hunger is like I just fucking need food right like I need to I need to win and then when you start filling your belly like the way you get hungry changes and how hungry your changes then you're like well I need to rest more because I'm eating now so so the the drive to hunt for food just starts to slow down because you have a process where food slow leaving deliver to you at a pace so you don't make these leaps towards your business or yourself at this exponential rates and and that's what needs to go back to the original destination you set like are you actually there or not and if you're not then at some point you're rested too early you know in your head you taught you had a rest but as she didn't exist you just invented that once you realize the rest was the illusion then you go wait a minute like why the fuck am I sitting here waiting around for something to happen I'm not even where I'm supposed to be like I don't know why I'm lost here so then you find the drive again to how to fuck to keep going towards that journey I'm gonna go but if you're having bad years it's part of the process if you're having tough years or you have to make cuts or you have to retract before you expand it or you have to go in new direction try new things I mean I can tell you every single year we try something new I have this thing in my company where I'm like if we're not breaking shit or figuring shit out this here that's new and introduced then we're not in business and they go but it's working and I go it's not the argument's not working is that it's gonna be broken eventually so I want you to figure out what's next before it fucking breaks so so we catch it before it collapses right like so and people have to think that way they have to start thinking like when you're to innovate before the innovation necessary right when things are good that's when you work harder because you're like well look at the environment I'm better I'm making more money so fuck it push harder like keep crumbling everything around you because you're like this isn't the time to go on vacation because you made money this is the time to hit because if that hit goes away you're gonna have to reinvent yourself 10 fucking years back to the beginning of that shit so you might as well right now right here commit to like whatever it takes to fucking get there whatever shit I got to put aside that I put aside the first five years fine but we're here we're in the middle of it so it's not time to rest it's not time to go to Italy on vacation and be like we made some money fuck it and I'm just gonna step away it's time to realize that you now have shit that other people want and you didn't have shit nobody took you seriously now you got shit people wanted they're coming after it that's now you got a build even faster yeah I love it dude yeah bro I think I think the the the biggest mindset we talk about this all the time the greatest people in the world rarely actually achieve their goals quote unquote because by the time that goal that they've set is within their vision they're already thinking past that they are raising the bar before they hit the bar and that's why when you look at people like Nick Saban or Tom Brady or you know most recently Kurt Signetti right these guys they don't fucking cheer and go party for a week after they want to get like bro it's back to fucking work bro because they understand they think the way great people think and great people think how do I fucking innovate how do I raise the bar how do I get better before it's required because they've already tasted the the time in their life where they had to perform or else and if you had enough of that you'll remember that taste forever and you can really see this even in sports with like boxing right all these come back stories like Tyson trying to come back you know take trying to come back to these games you look at that and you go it's not that like you don't have it in you to win anymore say you haven't practiced in 10 of years right like so you're like you're like sitting home yeah your competition has been practicing every day yeah for kicking your ass yeah and you've been sitting there saying I'm sitting in my title I'm great like I've won this like you've earned it yeah but then either you stay home and you call it quits or you go back to training because you're not gonna get back in the ring just with one week of training and being like well now I'm back because I was once great yeah and we see what happens yeah no one gives a fuck you used to be great bro all right better pull yourself back down over here yeah yeah I love it I love it let's get your question number two a little tactical business guys any question number two should we have this an equipment or employees I'm just starting out my countertop fabrication shop it's just my wife and I right now we fabricate everything by hand with buying a CNC machine or hiring an employee be a better investment well it depends on what the return's gonna be there's a lot that goes into question you'd have to know the type of business what they do with it like will the machine open more time for them to do what they want to hire and they can you how much more can you produce with just the two of you with the new machine versus how much can you produce without the machine with another person yeah and you have to weigh those things and make a proper decision but yeah there's a lot that goes into that right I would have to know much more about what it is you've got going on to answer that question directly but I can tell you how to think about it you think about it very simply can I make more money with the machine and my wife and I or can I make more money with the employee and without the machine that will allow me then to invest in the machine later or vice versa it's it's a very simple thought process yeah but in most cases people also have a math their business meaning they don't really know they haven't done the math behind like what impact things have right because in most cases if your business is already producing you can probably get a loan and buy the machine anyways so the cost basis doesn't always come into the employee or the machine depends on the business I mean there's some cases for obviously you don't have any money or any leverage but if you do to math for generally scaling when it comes to machinery or employment is usually self-fulfilling meaning it pays for itself true the dollar that the sales guy brings in or yeah the cost cutting that the machine does et cetera so the math is the only way to go forward if you don't have all the context of the situation what is the cost what do I get back out of it and can I afford not to do it rather than can I afford to do it so for somebody to try to scale I guess this let me ask this question for them then where do people fuck up with the scaling or trying to scale like I mean just getting started out now you're about to expand or you're thinking about expanding and maybe you know you need to expand what are some maybe not you know into the world detrimental mistakes but like I mean where do most people fuck up and I tell you where I've seen the the larger mistake that I've made personally earlier now I don't make that fuck mistake anymore I used to hire people when I needed them and I said my my biggest mistake was at the time I was like oh we need a new sales guy so let's go higher one now that we're over like over done too many leads too much stuff going on let's go hire new sales guy we should have hired a sales guy seven months before that we should have looked at the metrics and say hey the rate of growth shows that it's going to take six months to train a person to become a tribal part of what we do right to on businesses or tribal like give your ways of doing things you have your culture you have the way you operate like maybe here at first for people like work really hard and they're committed to the vision and they don't care about the hours right but hiring someone from the outside doesn't always bring that kind of talent because someone in the outside is like I go home after like 40 hours you know I know what you guys are doing it's 48 right like what do you mean I have something to do so to find that character that person that's going to be part of your tribe and then get them used to what how the tribe operates even if they're willing and they just don't know and it's like this is how things work takes time and I think that sometimes in business we we look at cost first we go like well if I hire someone now for six months what if they're not producing the dollar I need them but by the time you need them your rate of dollar is so much higher because you're now losing money by not having them so so you're technically hurting yourself more and your dollar your personal worth and your business is more because the business making more money and now you have to give your time to training someone at a time where it's just not a fit so I always say like having a pool of people like I have a always hiring sign basically in all my companies like we're always hiring every position all the time and people are like well what if you have them and they've been here it here so I'm like I'm not replacing them I'm looking at growth I'm looking at can I bring someone to challenge them maybe compete with them maybe even try to double sales that way maybe I should look at a person that it is really like it's going to be so hard to find them when I need them so maybe I need to keep them in reserve you know they're not really doing anything maybe the if the character is there yeah and I'm going to need to go through 100 and every anyways it's not like I'm going to put one ad 30 people show up I pick the best one and a good done finish that's what people think right right yeah right so so by the time you like find the person that you go okay I feel like a good trust you I feel like I can speak openly around you I feel like you understand what we do here and I I believe I can't spend time training you and you'll take it seriously for next six months like that might take you like 40 ads you know 50 phone calls 300 Instagram listings and then eventually get one guy to show us up that's like that's the guy but when that guy comes it's not always convenient right it's not always like oh while he's here exactly when we had an opening perfect never happens like that he fits in that blanket 30 dollars an hour was what I wanted to pay for that job and the guys like yeah make 300 grand a year you're like yeah yeah yeah yeah yeah yeah you know but but you figure out a way to basically integrate that person because you realized on taking them is so much more risky and costly than taking them so you have to like think ahead and that's that's what I've always said in scale you have to look at the trajectory of scale and and manpower is the most volatile and hardest thing to fulfill in in scaling you can always buy machinery you can always buy like location you can get temporary locations you can buy more crates you can do whatever but you can't really bring the right people on exactly when you need them and put them in these cost boxes that are very tiny and then be like well this is so conveniently perfect and as I make more money you'll make more money we're all good everybody's happy and fantastic and don't fuck up please I'll tell you I'll tell you a relevant story from my experience that is pretty relevant to this question so back when we had we had like I think this we had about 10 retail stores at this time and all the stores all of them we could never get more than like 40 transactions 50 transactions today okay and they were all like in the same zone and we're sitting here like beating our heads on the on the wall we're like dude if we could just get to 80 then we could hire a new person put a new put a new POS unit in the store and we've racked the fuck out but we have to we have to get to 80 before we can do that all right and that's what we thought so we ran a test and you know to get a new POS system for 10 stores back then we weren't really making any money it was a big investment so we took one store and we added a second POS system which I think we spent like five grand on and then we added another employee because then there was Imperial dollars going top of it within 60 days that store went from 45 transactions to 90 transactions good and what we learned was is that there was a capacity of how many people could actually be handled the way that we want to handle them and that we couldn't breach that capacity without making the investment you were not about to get 90 transactions it would never happen yeah it would have never fucking happened it was it was literally impossible and the way that we figured out it was impossible was because I actually went to the store and I sat there for an entire day and I watched one of our best guys I purposefully went to the store that I thought was the best and I watched them all day and I asked myself when I walked out I said could he have done anymore and the answer was fucking no and so we decided to add this in and by the way it doubled our because then after it worked in one store we did all 10 stores and that's what set the company up to really start to grow which you know really everything that you guys see was born from that decision so you what you're saying is correct you have to make the investment up front before the business comes in and whether that's personal or whether that's equipment it's reality you can only do so much with so much and people have a hard time with this because we always say when we get to here we'll invest in this but you can't get there without making the investment first because it makes us feel yeah but it makes us feel like we stay poor in business too because the more we grow the more we put our money back in the business to support that growth right and then we don't realize that the business worth is going up and we're technically getting richer because we're not seeing that money right right so we get like well I can't buy a new car like I can't buy a nice at our house but I'm working way more than before or I'm doing way more revenue where's the money going yeah it's there in the baseline and eventually it blows out and some of you you're super rich yeah but but people are used to jobs where to get progressive pay every year and it gets better so in their businesses when they get to this place where they're doing better they expect more money and and they don't realize that there's this transition place where you got to keep investing keep investing investing and then you get a return yeah so so business isn't proportional in growth the same way a job is you know where every year well and then the other thing too is that a lot of people don't realize is that the growth that you get on the backside and the enterprise values exponentially more than what you would make in touch so understanding that is very important because maybe you have a five million dollar business but now it's a fifteen million dollar business but you're not making any money right so these are things to consider um but without knowing more about this specific situation that I think this is the best target answer right I thought that was great that was great we got uh that question number three yeah already huh yeah we're there move right there uh this is a good one guys BJ Andy question number three Andy I'm struggling I'm struggling with the line between discipline and delusion on one hand every successful person says to follow a proven path and execute it relentlessly on the other I hear that if the path is clear there's probably someone else's and greatness requires foraging your own way how do you personally know when following someone else's blueprint is smart execution and when staying on the path is just fear of taking full ownership and building something that's actually yours oh oh I think this is a great question yeah this actually goes right along with what you talk about uh going from a self-employed to business owner to an entrepreneur so growth and trajectory destination paths whatever you call it our progressive nature just like the human being progresses through their growth individually so when a person says should I follow a proven path so let's let's talk about it before even going into self-employment let's talk about a job like someone works a job how many times do we hear bullshit like well I'm tired of building other people's dreams when has anyone that has ever worked a job build someone else's dream never they work for themselves how many people would still work that job if they got zero pay for no reason they would just show up like I want your dream and that's all I'm fucking here for I'm I don't care for what I want I just want what you want and if you get what you want I'll have salvation I'll fucking go and just go to rest said nobody ever ever so even a job with the right intent like you know what I believe in your cause I'm here and I want to work in this place still has a personal component of dream which is like I want a bigger house I want an nicer job I want a promotion I want these things so that line has created a lot of corrosion in the world where people have this belief that just having a job as a negative quotation or like you're not you're too stupid to go figure your own shit out you get a job when you lack the ability to market your skills to the public or you have no skills right you're going super basic you have nothing then you learn how to you don't know how to cook fucking french fries yeah and the guy next to you knows how to make the best fucking french fries it's probably good fucking idea to follow his little path and and but the the point I'm I didn't go that far back as French but we can go to like a knowledge yeah but if you have some skill like a company will hire you might be like hey you have good customer service skills come here sell my product okay cool that skill is there and there's a value to that skill to you as an employer and there's a value to that skill to me to selling it to you as an employer but I don't have the capacity to sell that to the public skill it and know how to do that so I either have to earn more skills by going into that company and saying can I learn new things maybe I'm good at service but put me in sales like let me become a better more versed person and that transition occurs even as you go from a job to like self-employment which is like oh well you know what I have an idea I've been doing this for people maybe I'll start a consulting firm and offer these services and train a few other guys that's not really entrepreneurial but it's still innovative and now you're learning again how to market yourself to the world out there and so on and so forth so when you follow someone's blueprint like someone says hey if you do this you'll make some money you'll go down that path there's two things you got to ask yourself the first one is regardless that it's your dream or not or that is a temporary thing or not are you willing to commit to becoming the fucking best at it because if you're not you're gonna fucking fail even at that blueprint that's set for you and I'm going to tell you why because you're gonna lose interest because the success isn't gonna come at the rate that it came for the first guy that invented the blueprint usually this side works is like hey I went down this path I was first I got all that money out of it you can still make money there might be some troops that I'm saying like oh it's a bad thing to follow that footstep but it's not gonna come at the rate and at the speed or at the increase that the person got it so you're gonna lose interest because you're like I thought I was gonna get millions dollars but I really made like 15 20 grand and I don't think it's for me so if you're not willing to commit to what that businesses or what that blueprint is then then don't start because you're gonna drop off and you're gonna lose years you could have invested in something of your own in that path and taking that suffering stage and that's worse the worst thing is to go down a path making no money waste three years come back to zero in that loop and then be like well I could have spent three years devoted to this I still made no fucking money I would have at least gotten through the trenches by now you know most people get caught in that loop forever forever correct because it's the next thing that's promised because they're looking at the reward not the work whatever the blueprint is whatever the job is whatever the the decision of the businesses are you willing to commit to become the best at whatever that is if if you're not interested in in plumbing and you're not interested in maybe digital media you're not interested in podcasting just because someone else has made a billion dollars and it does not mean you will fucking make a billion dollars in it you are not interested in becoming the best they were interested in really fucking being on a podcast you know like like starting a podcast and so they committed to that art they didn't commit to the money that came with it they got so good at it that the money came to them and they were like you know we'll give you millions of dollars and brand deals we'll do this wouldn't bring you some big guests but people are like well other people did it why can I are you even interested not not they did it fine it's possible but are you interested in that topic even to even start there because they they don't take that at all they don't pay attention at shit whatsoever they just go there's money there so that's where I should go maybe this will work yeah but if there's no interest they won't be a commitment like if there's no like I don't know anything about cars or a lot like I get guys come to me and they're like I want to learn watch trading I'm like great here it takes his course and they're like oh yeah I don't like watches I like what the fuck do you want to learn why I made a million bucks I'm like yeah but he loves fucking watches he came here and he's like I love luxuries I love watches I'm gonna figure to shoot out and the first thing you tell me is like I don't like this so I'm probably not gonna do good at yeah you're probably not like because you already have this defeated attitude that hey I'm coming into this and I tell you before I even start I have a handicap and I'm like no you don't you're a human you have many things I don't work in on you many things that you probably do that are gonna work out and the lack of interest is what makes people go oh I'll go to next thing next so you know if you want to start your own thing and you don't have the proper like either pass track record skill set or you haven't learned how to market these things then it's okay to start a smaller business to inquire some funds work for someone earn more skills get some money behind you and then be like how long over runway did I build three years of survival okay I'm not gonna get too comfortable I can take three years I can go launch my own thing but the other thing that's also this society has done is this stigma that if you're not on on entrepreneur you're loser you know like if you're not like building your own shit yeah you're you're loser and you're like you're not good enough and you're stupid it takes a lot of like real dedication and effort and time and fucking sacrifice to build shit and it's not for everyone at all stages of life at the same rate just because someone else did it you're gonna do it so there there are guys making five 600K a year working jobs like I have people on my company because they become great at that thing exactly and they're really fucking talented and I'm great they're irreplaceable they would not do a great job at entrepreneurship they're they're making plenty of money they still drive for our he's you know they're doing this shit and they're not like senior level guys that are like you know the guy's been there 32 years and he's just fucking guys that three years later they're making like five 600 grand so yeah and they live very well like do does that guy should he give up and be like I'm a lost cause if I don't go out there and build this giant why like what do you even know what you want to do because the idea of entrepreneurship by itself doesn't mean anything like you're like I want to be an entrepreneur like how many fucking actual entrepreneurs are there right like very very there's very few because people don't understand what entrepreneurship actually is correct you have a really accurate and interesting take on what that is and and you should define that for people so that they understand it's really the simplicity of looking at uniting people around the creation the creation is the key elements so if you're for example Steve Jobs you unite people around the night deal like a phone or different type of computer and then you first you unite your first layer which are your close friends your your employees people that are going to help build it you got to get them to buy in to that creation you're gonna do something that's never been done exactly like let me show you what that creation looks like they got to buy into their friend have to buy in their funds whatever you need to get whoever is most people are going to buy a new yeah and then you need to unite customers around it right and business becomes the vehicle of basically moving that creation to the marketplace so there are people who have great businesses who are not entrepreneurs and who facilitate the transaction you could be for example a franchise and say I want to own 10 Apple stores where we're going to sell these Apple computers but I don't want to create these I'm not interested in you can make great money any addition like that's a whole reason franchise that exists exactly I'll make my 10% margin I'm good like we'll sell this is a great product I believe in it I think you guys doing great I'll sell the shit out of it because I know how to build sales that's a great business and you could build millions dollars and it income doing it like you don't have to go to that scale but I'll also say this entrepreneurship comes over time usually like you work a job you work self-employment you build businesses only to realize I'm in this business I've committed to this industry there's a void here this doesn't exist but I now have experience some money have built contacts and I think I can I think I can be that guy to fucking bring that to the marketplace like and and I think I know how to be that guy because I've seen how to not be that guy over the years and I know now that I'm ready to take that step but but a lot of times the idea of being an entrepreneur is more exciting than that so like when when you have to ask someone what should I do in 2026 to be successful trust me you're not fucking ready to be an entrepreneur like there is nowhere the word entrepreneur should not be in your fucking dictionary for next three years like just don't even think that way because if you don't know what you want to do like you're not going to just start shit and it's magically gonna work it's gonna be what you commit to so if you don't know what you want to do how do you know what you're gonna commit to for 10 fucking years you don't right and it's gonna take longer than 10 fucking years for it to really hit the way oh you know there's flowers coming from the ceiling everybody welcomes you and make a million dollars it's not how does she it works right like there like what are you willing to lose for and if you don't buy into that you're just never going to ever going to become an entrepreneur you're just gonna loop into these opportunities like oh this guy's gonna teach me Forex I'm an entrepreneur no you're fucking not oh this other guy's gonna teach me how to like I tell my guys that learn watch trading I'm like you're not fucking entrepreneurs you're learning how to fucking sell watches it's not entrepreneur like it's a right watch like you're not inventing a watch you're buying it you're selling a jewelers existed before your ass jewelers will exist post your ass yeah you figured out how to do it better and great you're making money this model works et cetera right that's it like it ends there like make fucking money like don't start fucking thinking this grander of like we have an ultimate brand than this brand is like I'm like so fucking watch you're selling a watch like don't make things bigger than they are make them impactful for what they are and then let that ride you into the next step yeah leverage it yeah right you like my word well it's the truth it's the truth dude and you know there's a lot of value when you start with zero skill like let's use the French the French fry guy right I like to make things very simple you you show up and you have no fucking idea how to make fucking French fries but you have Captain fucking French fry of America working right down the fucking next to you that's a tremendous opportunity for you to follow a path that allows you to make up ground very quickly okay apply that to whatever skill you want to learn whatever it is that you do plumbing electric fucking tech whatever get next to someone who has already cut the path learn everything that they want to learn and then start thinking about okay well how can I evolve this how can I take this how can I put my own spin on it how can I do this differently and when you graduate into that world now you're an entrepreneur so there's a lot of value and I'm glad you brought up a thing about you know a lot of people think you know if they have a normal job there's somehow a fucking failure yeah and it's like it's total bullshit okay it's the path that you choose for your life experience right not everybody like and I don't say this to like be an asshole but if you took a normal person off the street as casual of a day that we've had the stress that I've had during the casual day that you and I have had would fucking crumble someone who is not used to feeling that every text that I've gotten today none of it was fucking good you know say it like so I haven't even looked at my yeah right I'm trying to stand up right good mine stand that's right so so when we when we you know when we think about like the idea of taking a path that is clear versus a path that is unknown what we're actually talking about is deviating from the clear path once you have the understanding of what it takes to clear a path and then creating your own thing you can make up a whole bunch of progress by modeling other people's behavior and by the way like PJ says you can fucking be very successful in that do some of the richest dudes in the in the United States number one you know they're they're franchise owners yeah or they're their executives at companies bro and they've just become great executives they're great and if you're the fucking french fry guy and you go out and figure out how to make the french fries like french fry America over here okay now you've got a skill okay and that skill will translate into other skills and one of the things that you said that was so important for people to grasp is that you are in the business of you you are your own brand and you have to think about this what level of skill set does your brand represent what what value do you bring to an organization what value can you bring to the market this is no different than thinking of a company but you're thinking of it as yourself and a lot of people don't do that they do exactly what he said they're all fucking tired of building everybody's dreams and they don't want to commit to someone else's job because they feel that somehow they're they should have committed something else but reality is if you can't commit to a job that's already been established for you has guidelines for you and it's simple for you how to fuck are you going to commit to forging a path that doesn't exist you never see yeah I don't understand how the shit looks anyway like it's just so fucking stupid it's it's like putting the cart before the fuck yeah and it just doesn't make sense and that's one of the key reasons why people the railed themselves off of a good plan like I've had great employees that were making six figures fantastic sitting there and fucking killing it and I'm like I see this and I'm like the trajectories crazy for you you're gonna make 300 400 next year and it's gonna keep going I'm like dude three years ago you weren't even making $10 like you're making like 150k you know like I feel like I'm behind behind who like what the what the fuck like three years 150k like and they're like well there's a guy what we were talking about earlier he's 22 he's got a boogati I'm like what on what fucking planet like yeah like maybe in the fucking Whitmanopoly money like the day that's fucking going away Instagram world the little toy boy Yeah, I was gonna go with you. Yeah, all you gotta do is pay zero. All right, listen. Out of the 15 years that I've been doing personal development content at a very high level, I have yet to see someone like you just said, 22 year old, I got a Bugatti 22 year old that was there the next year. And the next year, and the next year. And the next year. And the next year. And the money's always good. I always say fast money made is fast money lost. And what I'm saying is no one said you can't gamble and get lucky and do that. And you can sell that as a dream to someone else that you can gamble and do that. But real and a... It takes years of mastery. And you also have to think of this, which Instagram is polluted this shit. Think about it this way. What is a Bugatti? It's the mastery of automotive perfection. Like think about it that way. It's the highest pinnacle of shit. Who the fuck are you? What have you done to deserve that shit? Like ask yourself that shit. And I don't mean that in a, oh, well, you're not good enough, but you're probably not fucking good enough. So what have you won at? Like not, I've gotten a way to figure out how to fight my way to getting this fucking car. Well, you're not gonna be able to afford keeping this fucking car. So let's talk about like what have you done at a level so fucking high at the pinnacle of fucking mastery that allows you to gift that billionaires that are fucking driving these cars have, that you're like, I fit into that fucking circle. No, you don't. Yeah. And it's a lie. It's an illusion. Yeah, it goes away. It's, it is, it's ego. It's the overestimation of one's own place in the world because we are taught all of this shit. What do people say? They say this. Oh, you think because you have this, you're better than me. No. I am fucking better than you. Well, I usually say yes. No, no, no. I'm better than you at what it takes to get that. That doesn't mean I'm spiritually superior or I'm a better human being. I'm totally superior. It means I'm better at the thing that creates this outcome than you. And that's a real thing. And this idea that we're all equal and everybody's special and everybody deserves this or that is complete fucking horse shit. It's never existed that way. In the history of humankind and you are not going to be the first motherfucker. You know, I never watched something Tony Robbins said recently, which I think is so relevant here. And he's like, we're all equal in a soul level. That's what our food is. That's all the same food. Right. The value is an equal in a marketplace. That was that clip with the fucking American income. That's like it. The fuck do you do for the game? It was such a great life. It was a great fucking like it. I'm not bad. We are the same on a soul level. But I am marketplace values different. Like we do that on a dude day. It was such a good way. Dude, I'm such a huge Tony fan because he always communicates things in such a great way. And if did you notice in that clip too that he goes, so you're a billionaire and he goes, fortunately I am. Like he said it. That's the owner. Yes. But he said, you know, he's most people, like he said it almost like he was going to say, well, unfortunately, but he said, well, fortunately I am. And it was just like, yeah, fucking tone. Like how do you know what? How do you know what Tony Robbins to win, bro? Anyway, I love Tony Robbins. He's a good point to it. Maybe think like imagine we're all fucking cave, man. And you killed the fucking house. Oh, you think you're better than me because you killed the house? Well, yeah, I did something. Yeah. Yeah. You're sitting in the cave holding your dick. Well, yeah. And that's who it is. That all comes from this fucking fake shit that these kids have been taught for the last 20 fucking years. Like, oh, well, you know, I got a trophy at Sixth grade field day for showing the fuck up. Well, that's Sixth grade motherfucker. They ain't real life. Yeah. And this idea that's taught to the younger generations and has been for the last two decades, and it's not their fault. They don't have a perspective outside of that. But this idea that everybody is equal is not real. That's not a real thing. It's just not a real thing. And if you go through life thinking, well, I deserve that because I'm breathing the fucking air. You're going to have a very disappointing existence because the world doesn't reward people to breathe fucking air. It rewards people that actually contribute value at the scale that brings you the things that you want. Okay. So your analogy is 100% accurate. What the fuck have you done to think that you sit at that mother fucking table? Exactly. And because you don't. You'd most people that attain the goods without the mastery of your capacity to basically retain them, it just doesn't make sense. Like if you live in an apartment and you just put all your money in about a car, what is the likeness that that's going to sustain? Like this is not. You're not at the level where you should have this item. You're just trying to do it to feel like you've gotten it. But I'm not saying you shouldn't push yourself. But I'm saying there are levels to the game where you have to understand where you are and what you need to do to get there, not what you need to do to acquire things other people have that are there. Like and that's the part people aren't understanding. Like even cars are generations of like excellence that has been passed down from like a father to a son who worked at Ferrari, who worked at Lamborghini, who built just the interior of something. And he's like, this fucking leather is the only cow in the fucking world that goes into the world's voice. And you're like, I don't understand that. But like that guy takes that shit very seriously. Yeah. And it's mastery on a level. And he's like, I've created mastery and I've created masterful experiences for people who have mastered their environments so they can sit in this fucking car, touch the steering wheel and be at peace after they've seen the chaos in the outside world. Like you haven't earned your fucking stripes. You haven't been to war. You don't get to sit in the fucking car. That's it, dude. And that's a real thing. It's a real fucking thing. And it really upsets people when you fucking point that out. You know, but dude. You're fucking me. I came by the way. Yeah, but it shouldn't upset anybody because it's just reality. It's no different than gravity. It is just the way that it is. And if you're offended by that, then you have to adjust how you're seeing the world because that reality is never changing. Okay. So you either, even if you fake it, it's gonna go away. Bro, and we see, dude, we talked about this earlier. It's all the time. You know, early, like in PJ and I were two of the very first, like I would say, success entrepreneurs on Instagram. Okay. I agree. There's a handful of other guys. Yeah. But, you know, back in our day, we were both big car guys. Okay. But, you know, when I met PJ, bro, I had a fucking, you know, I had an R8 and I had a fucking Aston Martin Vantage that was like 30,000 miles. Okay. This was the shit that I could afford at the time. And here's what we have now. We have these kids because of Instagram thinking that they gotta go out and stretch themselves so fucking far out into the future by financing a fucking Bugatti for 4,000 months. You know, that like when they should be in that R8. Bro, exactly. They're, listen, dude, we gotta understand that there is, they're stretching and then there's stupid shit. Yeah. Okay. And because of the pressure that all these kids feel, they feel like they gotta put all this effort into looking the part. Whenever reality, dude, you don't wanna look the part in the beginning. You wanna be the fucking part 10 years, 15 years down the road. And it's hard to understand that when you're 20 years old and you look on the internet and you see people who are two or three years older and you say, look what I got, a 23. And it's like, bro, that's, it's not real. But you don't understand the context either, right? You just see, you don't know if someone's that body, you don't understand what's happening. Like you just go like, he has it. So whatever your road is probably true. So I'm just gonna assume whatever is happening is true. And that's what it is. Yeah, I mean, it's a way it's set up. So like. So different than a magician, bro. Look over here. Look over here. Look at this thing. Look at this thing. Look at this thing and under-true the fucking right here. I'm pulling that rabbit out your head. That's right, bro. And I ain't no one to fucking pull rabbits out the grass. I'm pulling at that point. Yeah. That's a fucking rabbit. That's a fucking rabbit. Yeah. Yeah. Yeah. Yeah. Yeah. And then I'll tell you, it's a fucking rabbit. It's clearly, no, that's a raccoon. No, it's a fucking rabbit. I'm not a fucking white. Yeah. It's a graven enough to know that it's a graven. Fuck dude, it's so true, man. And it's unfortunate because like, you know, all of you guys listening that are young, you have to understand that every single person that you looked up to was in your position at some point in time. And there's no shame in that. You should embrace that. You should be like, all right, look, I'm not going to be like one of these fake motherfuckers. I'm going to actually make it. I'm going to actually create value. I'm going to actually build something real. And this is why I'm so critical of the coaches, coaching coaches, to be fucking coaches. Like that's not a real fucking thing. You don't have anything to coach them on. You haven't done anything. You don't bill anything. Oh, I built lots of shit. Let's see it. Because anybody that's actually built shit has no problem saying, here's what I've built and look how fucking amazing it is. Okay. Like, exactly. Yeah. Exactly. I mean, who's real is not going to hide the secret sauce. They're going to say, here's what I've done. This is how I did it. You can decide how you want to do things, but this is the real thing. And there's very few of those people out there, very fucking few. Real man. That's real, dude. I love it, man. Man, I fucking, this is great. Yeah. Are you inspired? I am. I'm going to take some ass. Is that the right Quinn partner? Yeah, I got to find it. I think I really like it at home. Yeah. Yeah. No, no, he just, he just heard coups right here. I hope he's back to this shit right now. I'm finding his way. Bro, his eyes lit up. You said fucking rat coups. His eyes got biggest fuck. Oh, shit, man. Well, here at the end of the day, dude, here's what it is. All right. Look, shit's hard. You got to be good. And it takes a lot longer than you think. And you got to be way better than you think. And if you think you're just going to fucking start Instagram page and come out and fucking shit about you out your ass. Good fucking luck because it ain't going to ever fucking happen. You have to commit. You have to decide. You have to go at it relentlessly as if it's the only mother fucking thing that matters for a long time. And other people are going to come to you and they're going to say, well, what about balance or what about this or what about that? Those are the rules for everybody else at this point in time. And you will be living by a different standard 20 years from now, 10 years from now than they will be. If you follow their rules now, you will have their life later. If you don't follow their rules now, you will have a different life later. And the reality of winning is this. It takes more than you think. It takes longer than you think and you have to be better than you think. And if you can just accept that you don't know shit and you have a long way to go and you commit yourself to that process, the outcome will happen automatically. It is not something that you even have to stress about. And you guys who are young right now are at such a massive advantage because very, very, very few young people truly understand what the fuck we're talking about here. They are going to be enamored by the quick. They are going to be exactly what PJ said. They're going to get into something for a year or two and they're going to say, oh, it's not for me. And then they're going to do another thing for two years and they're going to say, oh, it's not for me. And then you're going to repeat that cycle fucking 10 years in a row and lose a whole decade, bro. Two decades, okay? Because they had a bad week or they were bored. You want to know what the, you want to know one of the most important things to becoming successful. Of course, your life is the ability to tolerate monotony and boredom and still execute at a high level because I'm going to tell you this right now, no matter what the fuck you think, how exciting shit is. Dude, if you would have, if you would have pill-bearing out in 1997 when I was 17 fucking years old and said, Andy, this is where you're going to be in 2025. I would have been like, holy shit, dude, no fucking way. But you know what? I'm here and there's days that I come here and I'm like, this is fucking boring. But on those days that I feel bored, there's never a part of me that says, oh, I should be doing something else or I should just stop this. And you have to be good at being alone. Yeah. So the dude is equal to part of that journey because solitude, not just working alone, but just cutting out noise from people telling you which direction you should go, what you should do, and just being alone. Man. This is something that's just like people are like, oh, I want to do it. Why are they getting partners? Because they're afraid of being alone. They're like, I don't want to fail alone. But why the fuck would you fail? Why would you start something you think you're going to fail at? But the larger equation is I'm just so afraid of being alone that I constantly want feedback and I want my friends as part of this. And it's just not there. There's no work-life balance. There's no fucking friend time. There's no like, oh, I'm just going to go see a movie tonight. Not in the early years. No. For long time. I mean, for the first 15 years, I was in a fucking cave looking at the wall. I got a computer all day, every day. And I was like, it is what it is. It takes what it takes. I lost multiple girlfriends. I lost all this time. And it was what it was. And there was no point in there where at some point, I looked back and I said, maybe I'm being an asshole, maybe I should stop and spend time with my family. And then I realized I said, but I'm not where I'm neat to be yet. So this sacrifice will have been for nothing if I don't see it true to the end. So I'm not losing these fucking years. I'm going to finish this. So you just, you have to be able to do that independently of someone motivating you halfway and coming in and be like, I'm going to help you because you don't like doing the boredom shit. Yeah. You're like, what the fuck are you talking? Who's coming to save you? Yeah. No one's coming to save you. That's the thing you're going to have, especially when you're fucking, especially like dude, especially when you come from, if you don't, okay, if you don't come from success and you're not surrounded by success and you, let's just say you come from like where you and I came from, okay, a place of where very few people around you were quote unquote successful. If you can't fucking see it, but you see it for yourself. That's great, but you can't expect the other people to fucking understand it. They will never fucking get it because they've never seen it ever. They've never seen it, which is why we talk about this being an obligation because if you can show them, then that instills belief in one or two or three of those other people that then also go down. And you know, those guys are afraid you'll make it too. Yeah, for sure. Yeah, they're afraid you'll make it. Yeah, well, then we get a discussion of fucking. They're like, well, you know, like if he fucking makes it, then what the fuck did I do wrong? Yeah. Like what the fuck is going on now? So, so part of them doesn't want to see it. Part of them doesn't want you to even try getting it. Yeah. And because they know that they might even see potential in you and they're like, oh, this guy might actually fucking be committed enough to make it and then it feel really fucking stupid. Yeah. Well, and you know, as someone who's been doing what you do for a very long time, the frenemy aspect, right? Like some of these people will hang around you, pretending like they're supporting you, hoping secretly that you don't make it. And it's very hard to identify those people. Like because it pieces your ego. They look like they're encouraging. That's right. Like they're doing shit. That's right. And so you trust them and then they throw that one thing trying to derail you halfway without making accountability for them. This is just a reality of human nature. I had someone fucking do that to me not that long ago, who I trusted, who told me something about myself. There was actually my strength. And they said, well, you need to tone this down and think about this and do this. And it fucked me up. And then I came to realize that wasn't fucking that was said to me for the purpose of removing the magic that I had. You see what I'm saying? And you know, you become more aware of these things as you go down the pipe. But you know, to speak to like the quote unquote being alone, you know, when you look at all these people who have done big things and you wonder why they won't let you in their fucking circle. Well, the reason is is one, you don't fucking have the value to bring. And number two, they've been fucked over by some of the people that they thought were their best fucking friends. So when you're that kind of a person and you've had those experiences, you know, they don't want to have a cup of coffee with you, bro. You know, hey, can I pick your mind? I'm not dying. I'm a grown circle. And by the way, buying someone a cup of coffee is not a fucking value. As if we can afford coffee. Yes. Like, hey, man, can I pick your brain off the 30 years of business experience that you have over over lunch? No, you're fucking can't. You're fucking can't not a restaurant in the world. That's right. So you know, think about that too when people, when you'd say these things and you try to proposition these people to put yourself, it's no different than what we were talking about with the Bugatti. What do you, why do you deserve to be at that lunch? What do you actually bring? Right? What have you done? Right? What's the track record? Anything. I mean, I'm not going to be a fan of that table. And by the way, things of value could be things like we talk about with the cultural fit, right? Like, maybe there's somebody who is an excellent athlete. And I can see very clearly that they are fucking super dedicated to their craft. And they are, they become one of the best in the world that they're craft. And they want to sit down and fucking have a talk. Yeah, I'll do that. You know why? Because I know that person possesses the ability to push through towards the thing and is not going to waste my fucking time with me sharing some valuable shit, right? So you either have to display that you have what it takes to actually push through and achieve things or you have to bring real value, you know, playing in people want to help people win. They just don't want to waste their fucking time. Right. That's the key. Yeah. That's real, man. Well, guys, PJ Andy do that's a hell of a way to start a week, man. Yeah. Tell them where they can follow you and also the books that you've written so that you can get these. The easiest way to follow me is on either X or Instagram. I create millionaires the easiest way or you can go to learn from PJ.com and all my books and all the courses are there. There's also a free starter kit to learn about wealth integration and everything else there for people. Cool. Cool. Well, bro, thanks for coming up, man. It's been a long journey, man. Yeah. We've gone crazy. Yeah. Crazy places. Yeah. 11 years later, they're reading you. Yeah. Yeah. For sure. We're not for sure. So we'll do. Thank you for coming up, bro. Yeah. It means a lot. I was always incredible to see what you guys have built in the culture, continuing to grow around here. Thank you, brother. All right, guys. Don't forget tonight, 7 p.m. central. We will be live on X and YouTube and don't be a hell. Yeah. Never sleep in on the flow. Now my jury box froze. Fuck up, bro. Fuck up, stole. Counting millions in the cold. Bad bitch, booty, swole. Got a own bank rope. Cank, foe. Dusset, no. Hint, shot, case, clothes.