MBW 1011: Oy and Whoop! - iPhones to the Moon!
137 min
•Feb 11, 20262 months agoSummary
MacBreak Weekly episode 1011 covered Apple's decision to cancel its AI-based health coaching service, rumors about M5 chip architecture using modular chiplets, speculation about AirPods Pro with cameras, and broader discussions about Apple's AI strategy, Tim Cook's political positioning, and the competitive landscape in health and fitness technology.
Insights
- Apple's cancellation of its health coaching service signals a strategic shift toward improving base product quality over launching premium services, with Eddie Q recognizing that foundation features must match competitors before layering services on top
- Apple's modular chiplet approach for M5 Pro/Max represents a manufacturing optimization strategy to reduce TSMC dependency and improve supply chain flexibility as Apple loses its position as TSMC's primary customer
- Consumer demand for AI features in smartphones has declined year-over-year (18% to 11%), indicating that marketing AI as a primary upgrade driver is ineffective; consumers prioritize battery life and storage
- Tim Cook's recent public statements on immigration and employee concerns appear reactive and insufficient, suggesting growing internal pressure at Apple regarding executive accountability on social issues
- Apple's partnership with Google for foundation models represents a pragmatic acceptance that Apple cannot compete in LLM development, allowing focus on feature implementation rather than model training
Trends
Modular chip architecture becoming standard across semiconductor industry as companies optimize for manufacturing flexibility and supply chain resilienceShift from services-first to product-quality-first strategy at major tech companies, with executives recognizing that premium services require strong base productsDeclining consumer interest in AI as a primary smartphone upgrade driver, suggesting AI hype cycle may be entering correction phase for consumer devicesIncreasing executive scrutiny and employee activism forcing tech CEOs to take public positions on political and social issues, with silence no longer acceptableThird-party health and fitness apps outpacing Apple's native offerings, indicating Apple's platform strategy in health is underperforming despite hardware advantagesOpen-source AI models gaining traction as alternative to proprietary LLM services, with GitHub star counts indicating developer preference for accessible toolsWearable device regulation loosening to accommodate innovation cycles, with FDA creating pathways for general wellness devices without full medical approvalCold War spy thriller genre experiencing creative resurgence with high-production-value streaming series attracting major talent and audiencesWinter Olympics driving interest in niche sports like curling through streaming accessibility and community engagement initiativesTouchscreen interfaces in automotive design facing backlash from designers and consumers, driving renewed interest in physical controls for safety-critical functions
Topics
Apple Health Platform Competitive PositioningM5 Chip Architecture and Modular DesignAI Feature Adoption in Consumer SmartphonesHealth Coaching Service Cancellation StrategyApple-Google Foundation Model PartnershipWearable Device FDA Regulation ChangesAirPods Pro Camera Rumors and FeasibilityTim Cook Executive Leadership and AccountabilityTSMC Supply Chain Dependency and AlternativesThird-Party Health App Integration with Apple HealthMacBook Air Low-Cost Entry ModelApple Intelligence Feature ImplementationLockdown Mode Security EffectivenessFitness Plus Service Competitive AnalysisExecutive Compensation and Political Alignment
Companies
Apple
Primary focus; discussed health service cancellation, M5 chips, iPhone 17, AirPods, Tim Cook leadership, and AI strategy
Google
Partner for Apple's foundation models and cloud compute services; competing in health and fitness technology
TSMC
Semiconductor manufacturer; Apple's dependency decreasing as NVIDIA becomes primary customer, affecting chip design s...
Oura Health
Competitor in health wearables; lobbying FDA to loosen regulations; mentioned as outperforming Apple Health
Whoop Incorporated
Fitness tracking competitor offering more compelling features than Apple Watch and Fitness Plus
Peloton
Fitness subscription service; declining market position compared to Apple Fitness Plus
Anthropic
AI company; Claude model discussed as alternative to OpenAI; CEO Dario Amodei's concerns about AI risks mentioned
OpenAI
Released Codex app for Mac; competing with Anthropic on AI agent tools and API pricing models
Microsoft
Analyst concerns about business model vulnerability in AI era; competing in enterprise AI services
Meta
Major AI infrastructure investor; competing with Apple and Google on AI development and deployment
Amazon
AWS cloud services competitor; acquired First Lady film; significant AI infrastructure investment
Spotify
Music streaming service; implemented 'Exclude From My Taste Profile' feature to improve recommendation accuracy
Alphabet
Google parent company; disclosed Apple partnership details in earnings call; competing in AI and cloud services
Garmin
Fitness watch competitor; mentioned as alternative if Apple Watch becomes less competitive
Samsung
Smartwatch competitor; potential alternative if Apple Watch loses competitive advantage
Ferrari
Automotive design collaboration with Johnny Ive on electric vehicle emphasizing physical controls over touchscreens
NASA
Allowing astronauts to use iPhones on Artemis missions; modernizing equipment certification processes
Peacock
Streaming platform hosting Winter Olympics curling coverage and 'Ponies' spy thriller series
Relay FM
Podcast network; Stephen Hackett stepping down from Mac Power Users to focus on Relay and Cross Forward
Cross Forward
Company behind Widget Smith and Relay; Stephen Hackett increasing focus on this venture
People
Eddie Q
Apple Services executive; reportedly cancelled health coaching service and pushing for improved base product quality
Tim Cook
Apple CEO; discussed for political positioning, employee relations, and immigration policy stance
Mark Gurman
Bloomberg reporter; provided rumors about M5 chips, MacBooks, iPad updates, and health service cancellation
Jason Snell
Host; returned from Hawaii; discussed Apple strategy, health platforms, and curling as pick of the week
Dan Morin
Guest host; author of Armageddon Protocol; discussed chip architecture and recommended Ponies series
Andy Inatko
Co-host; discussed AI implementation, automotive design, and hourly comics day as pick of the week
Johnny Ive
Former Apple design chief; collaborating with Ferrari on electric vehicle design emphasizing physical controls
Jared Isaacman
NASA administrator; announced policy allowing astronauts to use iPhones on Artemis missions
Sundar Pichai
Alphabet CEO; disclosed Apple partnership as preferred cloud provider for foundation models in earnings call
Dario Amodei
Anthropic CEO; published article on AI adolescence discussing existential risks of artificial intelligence
Stephen Hackett
Podcast host; retiring from Mac Power Users to focus on Relay FM and Cross Forward companies
Stephen Robles
Podcast host; taking over Mac Power Users with David Sparks as co-host
David Sparks
Podcast host; partnering with Stephen Robles on new Mac Power Users format
Chris Hadfield
Canadian astronaut; referenced for creating compelling space content from ISS using available technology
Jennifer Patterson-Tui
Verge home automation writer; criticized Apple Home app quality, returning to Siri for smart home control
Howard Oakley
Eclectic Light Company blogger; analyzed why efficiency cores make Apple Silicon fast and power-efficient
Emilia Clarke
Actor; leads Ponies series on Peacock as CIA agent's wife in 1977 Soviet Union
Haley Lou Richardson
Actor; co-stars in Ponies series with strong dynamic opposite Emilia Clarke
Quotes
"Eddie Q appears to have rolled in to them making this kind of cockamamie health plus service and said it's not good enough. Why is this a service?"
Jason Snell•Early segment on health service cancellation
"The base product is just not good enough. Like the competition is leaving us in the dust, and they've got to do something about it."
Jason Snell•Health platform competitive analysis
"I'm heartbroken by what's going on there. If you're here, we value the fact that we get the best people from all over the world."
Tim Cook•Employee town hall on immigration
"Talk is cheap. Talk is especially cheap when you're a billionaire."
Andy Inatko•Discussion of Tim Cook's statements
"Curling is a super welcoming community. There are no officials on the ice. The spirit of curling. Everybody shakes hands afterward."
Jason Snell•Curling pick of the week
Full Transcript
It's time for MacBreak Weekly. Andy and Akko's here. Jason Snell filling in. Dan Morin. We're going to talk about those new AirPods that might have cameras in them. I don't know about that. Here come the new MacBooks. Watch out. iPhones are going to the moon. And, well, you might want to turn on lockdown mode. All that and more coming up on MacBreak Weekly. Podcasts you love. From people you trust. This is Twit. This is MacBreak Weekly, episode 1011, recorded Tuesday, February 10th, 2026. Oi and whoop! It's time for MacBreak Weekly, the show where we cover the latest Apple news. Jason Snell is back from his visits to, I don't know, Cupertino? I don't know. I just sat on a beach for a week. It was great. In Hawaii. Even better. Having a good time. And now I'm back, and I'm wearing my hoodie because it's just cold here in California. It's only 55 degrees. Hawaii, it is. So, yeah. But it's good to be back. The blue sands, the yellow sky. The blue sands of Arrakis. Welcome back, Jason. We missed you, but we didn't miss your six colors. No, sirree. I saw the thumbnail of the YouTube version of the show last week, and one of my charts was on it and I just nodded. I'm like, look. Jason, I always have to use these charts whenever we talk about using charts. Speaking. I appreciate it. Speaking of six colors, look who's here. There's another color. In the Merlin Man seat, it is Dan Morin. Hello, Dan. Hello. In the honorary Merlin Man seat, the endowed a chair. The endowed a chair. The Merlin Man chair at Mac Break. Yeah. Darn it, I should have brought the stack of Morin books out. It's over there in the bookshelf. I see them behind you, though, so that's good. Yeah, always representing. They're a little blurry in the background. What's the latest? What's the latest? The latest one was the Armageddon Protocol, which came out in 2024. What's going on? Are you slacking off? Yeah. Weirdly enough, it takes a lot of time to write a book, I've discovered. You think I'd be better at it after, like, half a dozen of them, but it still takes time. Only if you've got this old-fashioned notion that a book has to be good, Dan. Come on. That's Andy and Notco. Join us in the 21st century from the notco.bluesky.social. Hello, Andrew. Hello, Jason. As soon as I saw you on the feed, you have what my mother would say, oh, you've got some color. That's right. I'm canned. I'm rested. I'm ready. Oh, I didn't even notice. I saw your hair got whiter, but no, you got darker. That's it. My hair got, I mean, progressively my hair probably did get whiter, right? I mean, like, there's a really good chance that keeps happening. It's been a tough new cycle for us. Why would it stop? Why should it stop? Bring out the Pantone color swatches, see if we can isolate the exact shade. There was a week where I had come back from Hawaii, and they took my photo for my Macworld column, you know, whatever, 15 years ago. And I had to look at that stupid column photo for, like, a couple of years, and you could see where my sunglasses were on my face. And I'm like, we've got to take that picture again. The raccoon look. Yeah, you know. Not my favorite. Some people actually aspire to that. Some people do. Not you, apparently. Nah. You know, maybe you don't care about health so much. It turns out neither does Apple. Mark Gurman says Apple's changed its mind about something it never announced. Isn't that interesting? That is good old Mark. he says that AI-based health coaching service that I was talking about, Apple's not going to do it. So I want to say, because Eddie Q apparently made this decision, because Eddie Q was put in charge of all this fitness and health stuff, right? He took that over. With the departure of other executives, he is now in charge of it. And he's Mr. Services, right? And look, we don't know how it's going to go, and I think there's been a lot of fair criticism of Apple maybe being too services oriented. I know I was here a couple weeks ago complaining about Apple turning the iWork apps into freemium, which I think is a lousy decision that makes the product worse. But I will say this. Eddie Q appears to have rolled in to them making this kind of cockamamie health plus service and said it's not good enough. Why is this a service? And the truth is he seems to have recognized that the health apps, the baseline health apps are way behind the competition and that adding new features and withholding them behind a service is exactly the wrong thing to do. So, you know, I want to be optimistic about this. I think this is maybe a good sign that not just an Apple executive, but Mr. Services came in to see this group building a service on top of a lackluster base and said, no, let's just roll those. These features are just going away, and let's put these features in the app instead of trying to sell it as a service. So, like, I love that. That is a great story. If that is what happened, and that even Eddie Q, who is just all about services revenue, right, if he can look at this and be like, no, we need a good base product before we can build a service on top of it. So I think this is, like, really good news. This is a sign of life and care at Apple at the executive level to say not everything can be a service, and maybe we shouldn't be building services while withholding, you know, standard features that every competitor already has. Gurman writes, Q has told colleagues that Apple needs to move faster and be more competitive in health. He added that newer rivals, including Aura Health Oi, I didn't know that was its name. I'm wearing an aura ring and I know it's called Oi, and Whoop Incorporated offer more compelling. Well, Oi and Whoop, man, how can you beat that? More compelling. More onomatopoeia. Yeah, really. More compelling and useful features. The longtime Apple executive didn't think the company's existing plan met that bar. He's also considering changes to Fitness Plus. Now, Gurman mentions Peloton, which has been tanking of late. So I'm not sure Peloton is the best comparison. But, yeah, I think there's an opportunity. I actually did stop subscribing to my – I have a Peloton bike. I stopped the $50 a month Peloton subscription and said, I already got Fitness Plus. Yes, their spin classes aren't as good as Peloton's, to be frank, but I've already paid for it. Dan, do you use any of this? I use Fitness Plus, actually. I've used since January. They did put out like a four-week sort of, you know, oh, you know, start off your fitness comeback thing, which I thought was kind of an interesting program, and it seems to me that they've worked a little harder on trying to make something a little more cohesive as opposed to just having, like, here's a bunch of classes, figure out for yourself what you want to do, which is sometimes a bit user hostile if it's like, well, I don't know where to start. And I think this is kind of something that the idea of an additional service on top of this isn't, that's like the itch it's looking to scratch in a certain sense is, hey, I need more than just give me a bunch of classes. I need, like, structure. I need a plan. I need how do I get from point A to point B? And I thought for a while that this is something that it feels like they it's a good opportunity for some of those models and stuff like that to be able to say, we have all your health data, right? We have all this stuff that your Apple Watch has collected. We have all this stuff that you have done. And if you say, hey, my target is I want to lose some weight or I want to improve my cardio fitness, it should be able to look at your metrics and be like, OK, here's a plan that we built for you. Like all the ingredients are there. And if it wasn't meeting that quality bar, then it suggests that we're not taking enough advantage of it, or maybe this is part and parcel of some of their AI struggles. There's table stakes in this app area, right? The bar has been raised. There are a bunch of apps, mentioning Whoop, for example, but like Athletic, which is an app for iOS that my friend Mike Hurley really loves, which uses machine learning models to analyze your health data and give you things that are actionable in a way that Apple just hasn't done, like even now. So I like the idea that maybe Eddie Q came in and said, the base product is just not good enough. Like the competition is leaving us in the dust, and they've got to do something about it. Sorry, Andy. No, no, I was going to say something exactly like that. Unfortunately, it seems like Apple Health is definitely in its, like, Android moment, if that makes sense, where it's like, great, you were the industry leader, you blew everybody away, you made everything change, and now everybody has caught up with you. And you don't want the Apple Watch in particular to be a product that your customers use because you make it damn near impossible for them to switch to a Garmin or to switch to a Samsung watch or any other type of fitness watch. So they really have to deliver now. It's interesting because there is a big AI component in a lot of these programs, and I use a lot of these programs. But what's interesting is that they add the AI on top of connecting to Apple Health. So this is my Why Things scale. And by the way, it says, I don't know why, Why Things is a French company, my vitalité is very low. No. I am in deep trouble. But you see, it has the... Votre vitalité, très, très. I don't know. I'm red wine. It gives you a double, a daily snapshot of your available energy. Liberty, equality, my vitalité. Why am I suddenly thinking it's been a while since I've listened to the incomparable radio theater? A lot of fake French accents. If you ever want to do, you know, Les Miserables, I volunteer to be. But you're right, Leo. I mean, they're eating Apple's lunch here, and I've got to think the best exactly way to eat. And they're using Apple's tools. And they're logging the calories from eating their lunch in Apple. They are. They are. Not too many calories. It's just a salad. So I think this is actually one of the upsides of all the – we've been talking about the changes at Apple, right? How there are obviously a lot of executive changes happening and there are more to come, right? And this is a great example of that, where I think Eddie Q rolled into this group. Again, I'm reading between the lines of this report, but Eddie got put in charge of this. And what a good opportunity for a new leader to come in with a fresh pair of eyes who don't have any ego invested in the path that the group has been walking down and look at it and say, this doesn't make any sense. We don't launch it. I mean, it's a little like that Jim Mora playoffs. It's like, you know, health plus our health app isn't good enough. Why are we talking about a plus when the health app is being left in the dust and all these other apps are using the health data and then doing better things with it? Like people are building add ons to our database that do interesting things while we just sit here. And I think that's what he probably did. And that gives them I mean, I think the more new executives come in, the more opportunity is for for change on that level. It does feel like a little bit like a vestige of kind of where Apple was maybe seven years ago of let's just have a central repository and be the place where all the data lives and let the third party apps take advantage of that. Because this is a place where, as you said, having the services revenue play a part in it, where it's like, look, we can do something else with this, right? We are not content to just be. If you open up the health app today, it's just a list of stats. There is no information. There's very little information to look at to even get like a top line, like, how am I doing? And so I think, you know, you're dead. I don't know. Like, it doesn't give you anything about, like, what is your current health? It just gives you here's a bunch of numbers. Here's a bunch of trends. They're going up. They're going down. Are they good? Are they bad? No, they're trends. So, you know, I think there is an argument there that you're right, that having somebody who's got maybe some skin in the game about it and isn't just about like, hey, you know, maybe this is a service we can sell, but like somebody coming in with the experience of saying like, I know how we have built up services in the past that we have turned into things that we are charging for. This is not going to meet that bar yet, right? This isn't going to get us to the point of somebody being willing to give us money because we're not doing enough with it. So it is a great opportunity. You know, maybe Apple, this is what Microsoft did with Windows. They were a platform and their huge success was that they were a platform that developers could build on. And I don't know if it's a bad thing to make the platform Apple Health that people like Gentler Streak and Aura, and whoop. I use chronometer for my calories. I use the Y-Thing scale. I use the Oura Ring. And they're all tied together. And they all use Apple Health to get the information from one another. So you can choose the kind of... In fact, I just signed up for a new service that does the glucose monitor and then uses AI to compare your calorie intake to your spikes and gives you advice. Why not be the platform? Why not be like Windows and say, we're the health platform and let a thousand flowers bloom? The risk is if they start doing it all, that all these very nice, I think, third-party tools might go away. I think there's base functionality. This is the classic shirtlocking argument. Right. But I think the truth is there is base functionality that Apple feels that needs to be in the platform, and they don't want it to become an assemble-yourself platform, right, where it's like, well, what you do is you get the iPhone and the Apple Watch, and then you've got to subscribe to somebody's service. And, yes, they want to enable third-party developers and services to add on, but there is – you don't want to sell them an empty box, right? And I think Apple and EtiQ is looking at the health stuff and saying Apple's kind of an empty box right now, where there is – it's not even like state-of-the-art. Literally, like I said, they've raised the bar where there should be room for an app like Athletic to play, where they're doing, they have a different take on it that's reaching a particular audience. But, like, should Apple Health have some of these features just out of the box when you buy an iPhone and an Apple Watch? I think the answer is yes, that they are beneath that point, and now the third-party developers are bailing Apple out instead of adding on to what Apple provides. And to your point, like, about the competitors, like, the base moves over time, right? The state of the art changes. So what you built 10 years ago is not necessarily as relevant today or everything has continued going. And this is one of the problems I think that we do see at times with Apple is they have their fingers in so many pies that trying to keep all of those things, like juggle them all. Why are you juggling pies? I think there's my metaphors here. No, but you're working on all these things. You've got to keep iterating on all of these things. There's a lot of stuff that they do where they're like, all right, we did it. We're done. And they don't think about it again. I mean, I would throw the Home app in there as well, like as a thing that they've updated. This is very similar to Home, isn't it? They have a hub. Yeah. And then other people make hardware and have apps. But the difference is you live in the hub. You use other people's hardware. I live in my body. That's what the health is for. Yeah, right. So good for you, by the way. I'm trying to get as far away as possible. But if you want to live there, go right ahead. All right. So, Gurman is giving us good news is what you're saying. I think so. I think this is good because this is an actual executive at Apple, you know, reportedly going into a group and saying your idea for a brand new service, and you know that everybody's been pushed to do that, doesn't meet the bar. It doesn't really make sense. We shouldn't just push out another service to say we will. And, in fact, a lot of what you've built should just be in the app because we need to provide that to all our customers. I like that attitude. So I think this is a really positive, because, like, the narrative has been everything Apple's doing is services. They just are trying to sell you another subscription, and they're letting some of their base run up. It's kind of feeling that way, isn't it? Like they're getting greedy now. Yeah, and so for Eddie Q, of all people, right, who's in charge of services, to come in and say, no, no, no, no, no, no, no, this is not a service. You need to put stuff in the actual app because our app needs to be better. Whether that's his judgment or he listened to different people than the old manager did or whatever the reason, they seem to have done it. And I think, yeah, I think that's a fantastic sign. I would love Apple across the board to say new service is a real high bar and the last thing we need to do is neglect all of our base stuff and just shove all our improvements in services because that's a bad place to go. And also, by contrast, and to be fair, part of the hell of trying to do fitness on other platforms with other watches is that stuff that you, if you appreciate the Apple Watch that you feel, well, of course you're going to give me this kind of tracking. Of course I can, you can give me access to this sort of sensor data. That's like, oh no, we need $7 a month from you. We need $9 a month from you. And you do get a lot of stuff basically by virtue of the fact that yes, you paid us for, Or we're going to give you a lock-in bonus by giving you features for free that we would have charged $6 or $7 for if we allowed other people the freedom to access that information. Mark Gurman, not the only rumor monger this week. There is a rumor that Apple's next AirPods Pro will come with a camera. For Cameras. Yeah. Plural. That's been kicking around a lot. It started off with, oh, well, there's going to be optical. No, that's a mistranslation. It's not cameras. It's going to have optical sensors inside, so it can actually do some, like, Apple Watch-type sensors inside your ears now. Close to Tommy Eagle. Yeah, but then, like, it's persistent that, oh, no, there's actual, like, cameras inside the thing. He said, next, the AirPods Pro can see around you at the same price as you. It doesn't mean necessarily a camera, does it? Yeah, and nobody has any details about, like, what this thing would be used for. I mean, again, as someone who has facial hair, I'm trying to figure out what cameras could do. No camera in my ears is going to take a picture of anything I want except the side of my head. Well, I think a camera is exactly what I want. I mean, the utility of cameras, like to Andy's point, like the utility of cameras varies, right? I mean, there's been a lot of rumors about being an infrared camera. Obviously, if you're using an infrared camera, it's going to tell you something different than if it's a, you know, camera you're taking pictures with. Is this being used as a sensor, right? Is it being used to see things, objects? Maybe it alerts you when a ball is hurtling towards your head? Yeah. But what can it see from inside, right just outside the opening of your ear? What can it see? And for some people, it's going to be hair, hats, scarves. You know, Andy will back me up here. It's the winter. We're all bundled up. That AirPod's not seeing anything. Yeah. Yeah, it's weird. I can sense our impatience for spring, but other than that. Yeah, I don't get, I mean, look, I am ready to be wowed by some amazing lens that sees things and it's useful in some way, but this has never really made sense. It feels more like a desperate attempt to avoid building what we talked about, you know, a couple weeks ago, which is a sensor that you wear on the front of your body that looks out. Well, the worst thing we've been looking out of your ears. Little cameras coming out of your ear. Yeah, they stick right out and they look around. Like my favorite Martian, you know. Yeah, little Martian antenna. I think it would be worse if they were looking in. It's like, yeah, you've got some earwax built up there. You really need to clear that up. So I think this is a maybe misinterpretation of what this Japanese leaker is saying. What he may be saying, and this makes sense, you know, there's cameras on the watch, sort of, in a way. They're infrared sensors, right? So that's maybe what he's thinking is measuring temperature, things like that. They added some of that, right? Yeah, yeah, you already can. AirPods Pro 3 has that. Temperature and heart rate. Oh, that's true, yeah. Yeah, I mean, but seeing around you, I don't know if that's the ideal. As Jason said, I don't know if that's the ideal place to put those, but maybe they're thinking, like, well, we already got them. Just shove some cameras in there. Yeah, I mean, it's possible. I mean, if they're building them, then they've done some due diligence. They're probably not just desperately throwing them in there, even though they're useless. I do wonder if it might end up being something a little bit less exciting, but interesting, like, taking some of the gestures from the Vision Pro so that if you, you know, if you hold out your hands sort of, like, off to the right or the left and do a tap or something, you can do some controls and it's gestural or something, maybe. But, like, I just am really skeptical of what they can see, and especially if, can they see it in, you know, in most cases or is it, like, 20% of the population that, you know, got no hair over there and it's, I don't know. Particularly when you consider how tiny, tiny, tiny an AirPod is. So you're compromised in times of physical space. You can put an extra component in that doesn't exist anymore. You're talking about demands on the battery, which are already – is anybody willing to trade an extra 45 minutes of playtime or phone call time for a camera feature that may or may not be particularly compelling to them? It's going to make it more difficult to manufacture. It won't affect the repairability or recyclability of these things because both of those are already at zero, so there's good news there. As long as we're talking rumors, let's go to Max Tech. Vadim Yureyev. We go from Japan to, I don't know, Soviet Union. Actually, Vadim's, I think, in the U.S. But anyway, holy smokes, he says. I just figured out why Apple's M5 Pro chip did not show up in the recent... He doesn't talk like that? I don't know. I was loving it, though. Boris and Natasha are telling us chip news. Let's go. They must have squirreled say Apple's using the 2.5D chip tech. They're using a single M5 Max chip design for the M5 Pro and M5 Max models. I don't know how he knows this. I guess because they're saying H17C designation. Yeah, what happened is that they looked and they can't find two different chips in some of the, like, leaked code. And they're like, oh, wait a second. Why is there only one high-end chip? It's funny, though. Like, are you getting it yet? Yeah, I mean, in the early days of Apple tradition. With binning, right? Well, it's not quite bidding, I think, what's going on here. So in the M1 and M2, what Apple did is the Pro and the Max were basically, the Max was a mirror of the Pro. They basically had two Pros that kind of like just were, they chop, you know, you chop it off and it's a Pro, you leave it and it's a Max. And that was the way they did it. And then as the chips evolved in the M3 and M4 generations especially, what Apple did was interesting in that they went away from that approach and they ended up like, I'm not sure whether it was M2 or M3, they ended up with a different approach where they were very clearly distinct chips. They built a high-end chip. It wasn't just a chop to make the mid-range chip. And the mid-range chip was a little bit more like the base model. So it was really interesting. Like, they were optimizing for manufacturing costs, I think, because they know they sell way more pro chips than they do max chips, right? And here it sounds like they're going back to a – it's a little bit different, but it's more reminiscent of the early days of Apple Silicon on the Mac, where they would – they've got a system where, you know, basically it's the same core stuff, and then they are – I don't know whether they're chopping or whether there's some sort of aspect of packaging going on. Basically, like, you can order – scale your GPUs and CPUs, and that is what may determine whether it's a Mac. or a Pro. It's literally just like the Max just means it's got way more GPUs and CPUs or maybe just GPUs. Right now that sort of, GPUs are really what differentiates the Pro and the Max. That's been the case. So maybe they've got a chip design where, you know, there's a bunch of extra GPUs and maybe they're binned or maybe they're chopping, but you know, that it may not seem any different, right? Which is probably why Apple's calling it presumably Pro and Max chips anyway. It's just like a different way, either going back to the first way or it's a third way, of them building out the differentiation. And since they are the ones designing their chips, they can kind of experiment with it and figure out what the best mixture is in terms of offering performance to the high end while having it be affordable for the mid-range. Max Tech says he predicts 24 cores on the Pro, 48 cores on the M5 Max. He says the Max is one CPU chiplet plus two GPU chiplets plus RAM chiplets. The M5 Pro is just a single CPU chiplet with two of the performance cores disabled and a single GPU. So modular chiplets. Yeah, chiplets. Do you think that they disable them, that the same chip that's got stuff disabled? You said it's not binning where you test the chip and it doesn't live up to the specs. If that prediction's right, they're probably binning on the CPU cores, if that's true. If they disable a couple of CPU cores, those presumably would be binned. Yeah, there's new packaging processes going on here, and that's also really fascinating, right? The idea that Apple is trying to, you know, they're not going to let it be modular like GPU at like a Mac Pro level, presumably, But at the chip level, if they can build, like, these different chiplets and then just attach them in different configurations for high-end and mid-range, that's pretty cool. Of course, you can't see into the box. So the only thing the consumer will know, and most consumers won't even care, but the sophisticated consumer will know is benchmarks. It'll show up in benchmarks, right? Yeah. Yeah, that's the whole difference. I assume a big part of this also is just the efficiencies of operations, right? I mean, if they're figuring out ways to package stuff more efficiently and use stuff in multiple products, it allows them to be maybe even more dynamic about, you know, supply and demand. We need more of these types of chips. We need fewer of these types of chips. I mean, we've seen a lot already. They reuse stuff, right? I mean, that's the idea with all these cores kind of being the same, right? If you run a single-core benchmark on anything from an M5, it's an M5, right, because it's the same cores pretty much everywhere. It may also solve a problem because TSMC, they are no longer TSMC's number one customer. And so they may not be able to say, hey, can you send up another node just for this, just for that? Go ahead, Andy. No, that's exactly what I was going to say. It's like they used to be able to say, oh, chip lad, here's how much we insist you give us today. And make it snappy and bring us a fresco while you're at it. And now it's like, hi, brought your fruit basket. We love you guys. And could you just, like, take our call before you take it? Don't do a deal with it. Yeah, again, Apple is definitely in a position they've never been in before in which now they don't have the power to absolutely call the shots. NVIDIA is calling the shots. NVIDIA has got the billions. So it would make sense that if we can just get one, if we can reduce the number of fab lines that we absolutely require to make our product line, that is going to be very important in the next two or three. Ehrman's saying, I don't know, he's usually pretty right on these things. March. Yeah. Yeah. We do seem to be backed up with, like, all kinds of rumors from all kinds of sources have been persistent for the past two or three months, but something is imminent, imminent, imminent. Like, and as soon as, like, the basically business reopens at the start of the year, Usually there's some downtime between like November and January, but at some point like in February or March, boy, there's a lot of backed up product that has to be released. And I can't think of a category that's pretty much untouched by these rumors. desktop maps, maybe. But it seems as though everybody who has like $1,000 or $2,000 put away for a new iPad or a new MacBook or new AirPods are hesitant to spend because they are waiting for something to actually be released. So, and by the way, P512, who's following all of this in our club, says it's a new packaging, the 2.5D integrated circuit. Jason, you found an article on Wikipedia about this. Yeah, TSMC announced this a few years ago, like three years ago. And whenever we talk about this chip stuff, we have to keep in mind there's current events and then there's when this chip was designed three or four years ago because it takes that long. But this was a new thing that TSMC introduced that allows you to package different chiplets together to build a chip, basically, because what is a chip and what is a package and what is a system on a chip? I mean, like, it's all over the place, right? But it gives the modularity that lets Apple... Are they actually basically cut out chiplets? I mean, is it... I think they attach them, they manufacture them separately, and then they attach them and stack them, so they can connect and even stack, and then that is what is made of the package. They remind me of that. Do you remember Chicklet? My grandmother always had that in her purse. Yeah. I'm as old as your grandma now. Leo, imagine the M5 Pro chip as a red Chicklet for the GPU and a yellow Chicklet for the CPU. That's a YouTube I'd watch. They even had little mini chiclets that were really small, and you could probably put a few of those on. I think it's more like the Chuckles candy, where they're all lined up in a row. This is very reasonable stuff. I like how we are taking the incredibly complicated chip manufacturing and just boiling it down so it's candy. I love it. This is what we're here for. John Ashley just found it, the tiny size chiclets. Now, John Ashley, do they still make these? I do. I don't think so. I remember having these often, though. Yeah, some kid probably choked on them and died so they don't do it. I loved them. They were so ill. They were really good. They were good. Yeah, because it was mostly just the candy coating. Exactly. It's flavor-coated gum. Now that M5 Pro is going to come out, and every person who listens to MacBreak Weekly will be thinking of chicklets. So congratulations to us, I guess. I don't know. We win again. Mark Gurman says, oh, boy, there's a lot in his Sunday column. It's like a logic problem he did. He's like, this can be released, but only after this is released. And if Apple is in the passenger seat and Heddy Q is driving, but Heddy Q doesn't want to sit in front of Tim Cook. He leaves Cupertino driving 70 miles per hour. Oh, boy. It's a word problem. The new 17E is due imminently, which, you know, like any day now. and that will be the A19 from the iPhone 17 and MagSafe charging. He says, and it's shifting the Apple's newest in-house cellular wireless chips, I can confirm. Yeah, I am assuming that's the C1X and not the C2, but who knows. Right. $599, same as this, you know, 16E or whatever it was. They're never going to tell us why there wasn't MagSafe in the 16E. It's so weird. Yeah. They're not a magnet. Magnets, you know, how do they work? How do they work? updated iPads coming soon. Hello, all you juggalos. Including a refreshed entry-level model and iPad Airs. Yeah. It means the base iPad will run Apple Intelligence for the first time. That's what you want. Assuming they ship an OS that has Apple Intelligence in it. Nobody wants Apple Intelligence. You want AI features, right? You want AI, but not Apple. They're going to bring in the new Siri, and they're going to have Gemini running it all, and you need to have... I was at the Apple store picking up Lisa's laptop that was getting repaired, and they would have those classes in the Apple store, and there were people much older than me learning about AI, and mostly it was Genmoji. Oh, yeah. And I thought, you're not learning about AI. This is not. Giving them something to do. It's something to do. There was a woman there who was taking notes in a paper notebook, like really seriously paying attention. It's amazing that you saw my mom at the store. Genmoji. I love the Venn diagram of people who take notes about computers in a paper notebook and people who are interested in AI. What's the overlap there? It was cute. She dropped the notebook. Apple came up and offered it to her. Apple's going to turn the Notes app into a subscription model. Then you'll leave. So into paper notebook taking because. Start that rumor. Let's see. The entry-level iPad A18 chip iPad Air M4. Wow, that's pretty good for an Air. Wow. Also, several MacBooks coming, the new 14- and 16-inch MacBook Pros and the MacBook Air with an M5 processor. What about the MacBook nothing? That's imminent, right? So he said that that is coming, and he says that's the highlight of the first six months. The tidbit in there that I ran aground on this time was that he said it was a smaller than 13-inch screen. I had been assuming it would be the M1 Air screen because I've been thinking of this as just a recycled M1 Air in a lot of ways. But that's like a 13.2, and he says it's less than 13. I'm wondering if they may take it down to the 12.9 iPad. What other panels do they make? Yeah, it would have to be that iPad. Yeah, that might be what they do, and that would be a way to maybe save money because this is so cheap. I will tell you, though, as a user of MacBook Airs, that it already feels like the OS barely supports screens that size. And so if there a 12 I mean maybe it be scaled differently and all of that but I did have that thought of like wow that Jason the 11 MacBook Air could still live I know I mean when I saw this report it was like 12 PowerBook is back Well also they walking a tight line Like maybe people are not buying $1,000 MacBook Airs because they think $1,000 is absolutely the right amount of money to charge for that. Maybe they're spending it because that is simply the least amount of money they can possibly spend on such a device. And so if you were to cut the price by $300, suddenly, unless there is tremendous differentiation between the budget MacBook and the MacBook Air, they're probably super concerned about cannibalization of that platform. One of the things that kind of stuck out to me about one of the rumors that came out last week was 8 gigabytes of system RAM, which is, okay, that's enough, but it's not an ambitious amount. That's the sort of thing where anybody who should be steered into a higher-end machine is quickly going to be frustrated by having only 8 gigs of RAM. There was another – I think this was a supply chain rumor that said that Apple is projecting or anticipating or targeting that this will make up 25 percent of – Actually, I can't remember whether it's MacBook sales or Mac sales, which don't know if that's – that seems like a very high number, but it could be anticipating, again, how much pent-up demand there is for a MacBook that costs this little, and also how many people are really, really looking forward to not using Windows 11 anymore and have to ditch their Windows 10 machines, and they're not quite ready to take the vow of silence and go into Linux yet. Desktops also on the way, says Gehrman. Upgraded Mac Studio desktops coming. Shouldn't arrive too long after the spring Mac refresh. Spring one is next month. There's also a long-awaited update to the studio display, which people say, he says, and others, that it looks very similar to the current studio display. Yeah, it sounds like it's going to be a 90 hertz refresh rate. I got the shocking moment of seeing a news story about how I think it was MacRumors said we've got a source that tells us that it's going to be a 90 hertz refresh, which is not 120, so I guess it's disappointing in that way, but it is a higher refresh rate display, which is a good thing. What shocked me was that at the beginning of that news article, they said, as previously reported last year on Upgrade, my podcast with Mike Hurley, because we did have an anonymous person who said it was going to be a 90 hertz display, and I guess we accidentally scooped things there. So that's great. So, yeah, that's cool. I do wonder, I mean, just to key off of something that Andy mentioned about that low-cost laptop. I mean, to me, it's not, there's no pent-up demand for it as much as there is they want to have it be there. Because that strikes me as a long-term seller, right? Like you just want to have, like the M1 Air is now at Walmart, You just want to have it there, and have it there for back to school, have it there always so that it's available. I'm not sure whether they'll get a big sales spike for it at the beginning or not. Probably not, right? It just doesn't turn me as the audience who's as focused on that sort of thing, and it's more like Apple needs to just make that product and have it be there so that when people are shopping for a laptop, they go, oh, I can get that. They keep it around for years after that. Maybe they update that A-series chip every year or something, But basically, it just sits there at that price point for a long time. Speaking of earlier... It's the cheapest laptop they've ever made. Yeah. It would be. Only the $499 Mac Mini. $599 Mac Mini. It just didn't last long. The $499 Mac Mini, yeah. Yeah, but only the Mac Mini is below that price. So that would be wild for a laptop. You know why, by the way, they might want to do new Mac Minis, which are also apparently coming out this year, according to Kerman. They are the hottest item for setting up your claw bot, your AI agent. And people don't want to do it on their main machine because, well, it's terrifying. So many reasons. Yeah. It's a security nightmare. So they think, well, I'll buy a separate machine for it. The Mac Mini is kind of the machine of choice. It has been faster or simpler to lose your entire photo library and not know what happened. What happened? I set it up briefly on my Mac Mini and then thought better. Well, the Mac Mini, I mean, this is why the Mac Mini is so great, right, is that it's not like what is the Mac Mini for? It's for whatever you want it to be. and it's always been. There was that period where they hadn't updated it in a long time, and people were like, are they going to kill it? And, you know, the argument I made back then was, this is the pressure release valve of the Mac. Like, I need a Mac to do something, and it could be, I mean, they use them in, like, theatrical lighting. I mean, there's so many weird, sorry, theater lighting people, I don't mean you're weird. I'm just saying there's so many niche applications for the Mac. It's just good to have a little, and now it's so little, and it's cheap, and you can do whatever with it. And so, you know, Apple didn't build it thinking about Claudebot or whatever it ended up being, Mold, whatever. It's Clawbot now. Clawbot now. Come on. It was OpenClaw and then Moldbot. What will next week's name be? Anyway, they didn't think about it, but it didn't matter. Having it there. Having it mattered. You mentioned Upgrade, and I should probably, this would be a good place to mention, that Stephen Hackett is retiring from Mac Power Users, and our good friend Stephen Robles has his own show now with David Sparks. David Sparks said it's great because I don't have to remember what the name of my co-host is. Well, they had the chairs with the first name on it, and they just thought, well. And they both have facial hair. I mean, they're basically. Stephen Swap, no players to be named later. They're basically the same. Yeah, Stephen Hackett is still working on Relay. He's still doing Connected on Relay. He's still doing a bunch of stuff with David Smith, who does Widget Smith. But he realized that the companies that he's doing, which is Cross Forward, that does Widget Smith and Relay needed more of his time than he had, basically. So he had to drop something. And Map Power Users is a great show, but it is, take it from me, it is a heavy lift. Like, they put a lot of work. There is more work put into that show document of planning and research than any podcast I've ever been on. And so I can see why Steven would look at that and say, I need that time back to do the rest of my stuff. So he's still very active in doing stuff. But Stephen Robles also, he's so great. We know because we've had him on here. He's so great. He's going to do great at that job. Yeah, I'm really happy. So glad to give them a little plug. We're going to take a break, come back, more stories, more news, AI too. So glad Dan Morin can be here filling in this week. Let's see. We've got another week of fill-ins. I think it's Dave Hamilton next week. and then Christina Warren joins the show as our permanent co-host on the 22nd. Is that right? No, the 24th, if my math is correct. So we're excited about that. So Christina Warren will be here in two weeks. But, Dan, I'm so glad you could be here. I know you're – My pleasure. Yeah. I don't want to slow down the novel writing process. I'm working on it right now. I'm just on multitasking. That's good. I want you to keep talking. Novel is taking a weird turn suddenly about chiplets. You're not using WordPress, though, right, I hope? Not for writing it. No, that's for sure. No, we're saving it on the web. Wordstar. Wordstar. Yeah, Control-KS. I remember that. Control-WQ, yeah, yeah. Yeah, yeah, yeah. KS, sure. Control-KS, yep. It's funny, once you get that in your fingers, it never goes away. The classic era of the two-letter keyboard shortcut, right, Which Mac users find totally baffling, but I did use WordStar briefly on an Apple II. And, yeah, the idea that you'd have to hold down control and press a couple of keys in a row in order to do things, so weird. In college, I had a weird, weird laptop that ran CPM on an LCD panel, and it had WordStar built in. So, yeah, that stuff is kind of perfect. I still use Emacs, where you may use as many as five fingers at the same time for a command. So I'm just saying, control KS, not too hard. Our show today brought to you by ZocDoc. Oh, I love ZocDoc. Life can feel like a puzzle. You're constantly trying to fit all the pieces together, your career, your passions, and, of course, your health care. It's a lot. Finding health care should not be the trickiest piece to fit in everything else going on. It should not be the lowest priority. It should probably, I think, be the highest priority, right? Well, ZocDoc makes it easy to find and book an appointment. Zoc Doc is a free app and website that helps you find and book high-quality in-network doctors so you can find someone you love. Yeah, it's pretty important that you have a rapport with your doctor. We're talking about booking in-network appointments with more than 150,000 providers, all 50 states, and not just MDs. You're looking for dermatology, dentistry, primary care, eye care, health, mental health. They're all the services. I've used them recently for finding a gerontologist for my mom, and it's fantastic. More than 200 specialties offered by ZocDoc. So you can easily search by specialty. You can search even by symptom to build the care team that's right for you. And if you want to see your doctor in person, great. You prefer a video visit, they can do that too. The thing is you know ahead of time. And by the way, the best thing, one of the best things about ZocDoc is the thousands of patient reviews, verified patient reviews, so you really get a sense of who that doctor is. Maybe you don't like, I don't know, small talk, so you want a doctor who's going to get right to the point. Maybe they hate small talk as much as you do, and you can find out. Or maybe you want a doctor who's a 49ers fan, and you want to talk about that and how we were robbed. You can talk about that. Well, then read the reviews because you will find out. You can find the doctor you like, that you want, and that rapport, that ability to talk to somebody and get answers from them is so important. Whatever it is, you can feel confident. You can book a doctor you know you'll love. And when you're ready, boom, you can see their real-time availability and click to book instantly. No phone tag, no waiting around. Appointments made through ZocDoc happen fast, typically within just 24 to 72 hours of booking. You can even score sometimes same-day appointment. But you know what? If you're hurting, that's nice. Stop putting off those doctor's appointments. Go to ZocDoc.com slash MacBreak to find and instantly book a doctor you love today. That's Z-O-C-D-O-C.com slash MacBreak. ZocDoc.com slash MacBreak. We thank ZocDoc for sponsoring this message. Thank you, ZocDoc. ZocDoc.com slash MacBreak. Hey, iPhones in space. For the first time ever, NASA is going to allow astronauts to take their iPhones with them. In fact, it's specifically the Artemis astronauts. They're going to be able to take, or other phones. I don't know why it specifically says iPhones, but I guess it could be an Android phone. Jared Isaacman, the new NASA administrator, says we're giving our crews the tools to capture special moments. I would say that being in space, every moment is kind of special. I would argue. It feels like a Kodak commercial. These are the times you'll remember. Yeah, I mean, I absolutely understand the idea. When I first saw it, I'm like, okay, look, how much money are we paying these people to be out in space? You shouldn't be saying, you know, hey, what's up, selfies to secure Graham. You know that that's what they want. They want social. That's what they want. But I know it's not about that. It's like they're – I think that – I've always thought that – like that famous line, I think it's from Contact, like, oh, they should have sent a poet up here. Like all the pictures that get taken are taken with like a 2016 Nikon digital camera, big, bulky, big lenses. There's nothing spontaneous about it. There's nothing, hey, can I take five seconds and take this picture because this is kind of interesting. That's the sort of stuff that will make the NASA archives, like, more rich and more interesting. It's also pretty – Andy, you're doing a good job ignoring Paul Anka. Keep up the good work. I'm like, again, is it one of the three speakers on my desktop or is it just in my – Am I losing my mind? But I'll just wrap up saying it's – Ars Technica had a good article that sort of fleshed it out. It really was just this tweet basically saying that it's part of a program saying, look, we have all – normally it would take years and years and years to certify a new device for deployment on a NASA vehicle because of 100,000 different safety reasons. They take old, like, really old Nikons. I mean – Right, because they know the batteries are not going to cause a problem. A 2016 Nikon DSLR was the newest camera alongside GoPros that were a decade old. Yep. So that's why, again, the technology you see up there is really, really old, and it is because it takes a long time for this stuff to be certified. And so the new Nest administrator is saying, let's not YOLO everything onto this vehicle, but let's be on the lookout for procedures that had a really good purpose back in 1983 but might not be quite so relevant right now. Do you think that they're going to have rules like, okay, guys, You cannot play Candy Crush while you're trying to maneuver the rocket ship. I think they're going to have to replace airplane mode with space flight mode. Space flight mode. I think the rule should be like, okay, you have to activate parental controls, and we get to be the parents. Nope, nope, nope, nope, nope. No purchases while you're up there. Do you think they'll have a little special little pouch on the suit for the iPhone, like a little place to stick it? I think they're pockets. I think they have pockets. This is a very automated mission. They're not really doing much steering. They're just going around. They're not stopping. So having it there to detail, I think it makes sense. Yeah, because like you said, there's big hardware on there. And, I mean, I'm reminded of the Apollo missions where they had an enormous Hasselblad. Remember the Hasselblad that they took the picture? They stuck against the window and took pictures of the moon's surface. But using it as a way to connect with people. I mean, there have been iPhones in space before. The last shuttle mission, there were iPhone 4s on that. I'm not sure whether they used them or not, but that was part of that mission was to do that. But, again, this is the thing with space, like you said, Leo, is they check this stuff out, and they're like, oh, we've got a whole process that we have to verify, and it can be ridiculous and it can go on too long. And so I kind of like the idea that Eisenman's like, you know, we need to connect with people where they are. And so that sounds great. I would love to know about the details of, like, I assume that means that there's a Wi-Fi, like actual Wi-Fi, something or other, in the capsule that then connects to back, you know, over their radio system to the ground. Or not. The tweet mostly said, oh, because it'll be an important part of documenting the science portions of this mission. The tweet was really about, hey, maybe they want to capture their own special moments. So maybe we're not sending anything back. Exactly. We just sent an iPod touch. I mean, it does the same stuff. You think it costs a lot of money to access the Internet on a cruise ship? But where are you going to get an I-5-7? You know what? It's probably cheaper if they're right next to the satellites. It's easy. It's just a hop, skip, and a jump over to Starlink there. But do you have a dongle? That's a hell of a dongle. Actually, I think, honestly, that some of this is influenced by Elon and the amazing pictures you see on these Starlink missions and the SpaceX missions. Certainly, we've come a long way. I remember after the second shuttle accident, the Columbia, they needed to mount more cameras in order to do more surveillance of, like, whether the foam was falling onto the shuttle and things like that. But the net result was that we got these angles and we got, like, a live video from the shuttle as it launched for the first time and those last few shuttle launches. And then SpaceX has taken it further. So I also think that that's true, that there's this context in which audience expectations are not where they were 30, let alone 50 years ago. And if you're going to the moon, you kind of expect live streaming and HD video, 4K video, and all of those things. So whether they're transmitting off those phones or not or copying files to be sent back or whatever it is, the more of that – Space Center for a NASA thing, I mean, honestly, one of the things that they do is outreach. Like, those are the two things. They want to do space things, and they want to communicate to the public about what their tax money is being spent on. And so it is super important to document and share. And today's audience has a very different idea of what documenting and sharing is versus, like, putting it on the color TV on CBS at 6 o'clock or something like that. And then if Alan Bean points the camera at the sun, which he's not supposed to do, suddenly there's no TV from the moon for Apollo 12. It's nice to have some redundancy. I'm going to guess that our friends, Rob Pyle and Tarek Malek, will be talking about this on Thursday on This Week in Space, and probably we'll have a more informed conversation about this. This is their bread and butter. Can I just suggest one rule? One rule, that's all I want. But if you're going to have the iPhones up there, you are not allowed to do selfie video while singing Imagine or It's a Wonderful World. Okay? You don't get to do either of those two things, and that's fine. Okay? Actually, remember how great the videos were from – who was our Canadian astronaut friend? I can't remember his name. Oh, Chris Hadfield. Chris Hadfield. Did some great videos. Yeah, played Starman, you know, did some stuff like that from the ISS. You're watching Apollo 13. Ground control to Major Tom. Yeah, so I think that may also have been a little bit of an inspiration. We can't let the Canadians get ahead of us. Not that we're going to top that, though. That's an ambitious point. No, that was pretty. We'll land on Mars before we will. Chris Hadfield setting aside time during his personal downtime using a guitar that got broken down specifically so that it would fit within the cargo limitations. And then getting. Yeah, that's pretty amazing. Sorry, we're not going to top that. As we do in many things. Andy, obviously you haven't gotten the memo. Elon says we're not going to Mars after all. We're going to the moon. No. Let's get this. No. Change your mind. Spoiler alert. We're not going to the moon either. Spoiler alert. We might go by the moon, but we're not getting out. We're just going to go around. We're not building the city there. No, the city. Sorry. You don't think so? Remember our first indication that this guy might be a little bit off when he said, How about we do a mission to Mars where we just send people there? They don't have to come back. They'll figure it out when they get up. They'll expect to die on Mars, but, hey, they'll have a great eight days. And he didn't volunteer, most crucially. He probably wanted to send some of his hundreds of children, though. The truest sign, because I did a space podcast for a few years with aforementioned Stephen Hackett, and during that period, like, the truest sign of what Elon was all about is that he's a very ambitious man, but, like, then he would say this stuff, and it's like, what are you even doing? and he'd be like, oh, we're going to be in Mars in two years. We're going to launch this thing in three years. And it's like, if he gives you a year count, don't even, like, try to calculate out what he actually means. He doesn't. He's just making it up. It's right there with the full self-driving Teslas. Yeah, it'll be here, you know, in a year or two. That new Roadster is going to be here in a year or two, right, that he said in 2017. But a lot of the stuff, like, well, we'll be in Mars in four years. It's like, you know, and so when he says we're going to have a city on the moon in five years because otherwise we could go to Mars, but it would take eight years. It's like, those are not just, please, do number blindness. Just pretend he didn't say years at all because they don't mean anything. They're like dreams or goals, but don't report on them with any credulity because that guy, all other things about him aside, his concept of like what he can do in a certain amount of time, he always over promises and under delivers. That's just part of the deal with him. So you, before you left for Hawaii on your well-deserved vacation, listened to the earnings call that Apple did. And they pretty much dodged every question there was about AI and about their deal with Google, right? In fact, they even said, I'm not going to tell you. Yeah, they literally said, I'm not going to talk about our deal with Google. I ain't going to tell you. We're happy to have it. We're not saying anything. So Alphabet had its earnings call last week. Sundar Pichai said, and I think he stirred up a little hornet's nest, we're collaborating with Apple as their preferred cloud provider and develop the next generation of Apple Foundation models based on Gemini technology. And you know that that was a negotiated statement that this is what we're allowed to say, but probably between Google and Apple, because that exact same terminology, almost that exact same phrase was recycled by their vice president, their finance chief in his prepared statements and also during the Q&A, which is such a – it's not exactly a word salad, but it's like, okay, so you're saying that it's not just you're building and shipping off from the factory a foundation model. You're also providing ongoing cloud compute services, which at minimum would probably – Sounds like you're running on Google's cloud, right? Well, I mean, at minimum, it would mean that the cloud services would involve all of these Apple models are going to be trained on Google Compute, meaning that just the training of these models is going to be on an ongoing basis, which would mean that, no, that still leaves it open that Apple-owned and Apple-operated servers are going to be running the thing. But you're right, all the way up to, no, we are going to also be hosting. When you do transactions on your iPhone that can't be done on device, it's going to be sent up to a Google server to do. So it's a great example of if you had said nothing, it would have been much, much clearer than if you had said what you just said. Well, all this stuff is carefully vetted, like six ways from Sunday by every lawyer and finance person. And, you know, all these people get to weigh in. I mean, preferred cloud provider community like, yeah, sure, we prefer. We can't make them or we only a fraction of the things will actually get there. So, you know, they want to be cagey, and I'm sure Apple wants them to be cagey about it because Apple doesn't want any more than it already has of an image of looking like it can't deliver on any of this stuff. Does it matter whether, I mean, I guess to some people it matters. I mean, in fact, I think there are people who say, I am only going to use these AIs if I know it's running on Apple's cloud in those very private apps. There's probably some of that. I mean, I'm sure Apple would like to maintain everything it's talked about, and I believe in some of the conversations they've alluded to, essentially, like, you know, Google launched its own sort of equivalent of a private cloud compute. I'm sure that played a part in it as well. I think, again, whenever you're talking about Apple customers, we're talking about matters of enormous scale, right? Even if there are a percentage of people that care about it, their representation within the entire group of Apple customers is small. And so, you know, there's the matter that a lot of people won't know, won't even have heard that the Apple, you know, foundation models are being developed by Google, the average customer. All they care about is whether or not it works. And at the end of the day, that's the only thing that matters. Well, they may be getting a customer back in the form of Jennifer Patterson-Tui, who's a regular on our shows. She writes about home automation for The Verge. She says, the app is so bad, I'm using Siri again. which is pretty funny sick burn this is the danger of relying on these models to do this, it's something we've been talking about please bring the good Siri, bring the good Siri, but like, I don't think we've talked about what if AI Siri isn't the good Siri, what if it is actually just problematic in new ways and if you've used an AI chatbot, like they are capable of some amazing things, they are also capable of some incredibly stupid things. So yeah, I think this was a real red flag about if you're going to launch an LLM-driven chatbot or voice assistant, you better get it right. I mean, I love the Super Bowl. The worst ad I've ever seen. May kill you, but hopefully not. That doesn't seem like a good way to... Hi, I'm Chris Hemsworth, and I may be killed by... And it showed ways he thought it was going to kill him. And there were, like, scary things, like Hal Nathaz, like he's in the swimming pool and decides to close the lid. Yeah, yeah, yeah. I mean, is that a good way to advertise your thing? It's great if you have no sense whatsoever about how people feel about AI, about the threat posed by it. Otherwise, no, it's a terrible way to do it. Or if it's very accurate, if you're worried about getting sued for having inaccurate advertising, then maybe it's great. It really is a case study in the worst possible way to do an AI chatbot. It seems like every single thing you could do to make it something you would never want to have a piece of, they've done it. In terms of, A, not being very good and useful, number two, collecting data, number three, pushing ads to you whenever it can. It's like, I don't want to have it. I still have an Amazon Echo, but basically as a display unit because, okay, it looks kind of cool. Plus, I actually own it. But my thoughts about ever plugging it in and giving it access to the Internet are less than nil. I have echoes all over the place. And unfortunately, they're kind of forced a word plus on it. And sometimes it's great and sometimes it's incredibly infuriating. But we used to think that it's so funny how the mighty have fallen. We used to think Elon was a genius, you know, that he was an Iron Man. We used to think that Jeff Bezos really understood customers and super served them. I think we've seen that our idols have clay feet. We won't turn this into a necessary two-hour-long diversion, but add Tim Cook to that list. Yeah, you're right. There was some good news this week that I think was kind of forced. Maybe I'm being a bit cynical here, but, yeah, I think we're all being calibrated to the idea of, No, no, no, I know he's worth either a multiple of a billion dollars or a meaningful fraction of a billion dollars, but he's really just like us. He's a real person. We can relate to him. He's a good man. And that's kind of on us. Yeah. Well, marketing is certainly a big part of what these companies do. Apple is at great pains to say, we have brilliant AI engineers. They keep releasing models, not for you to use, but something that, you know, just so you know, we're not laggards in this. There's a new Apple AI model that can generate sound and speech from silent videos. It's in the lab. It's not, it's called VSS flow. And ironically, three Apple researchers and six researchers from China developed it, Renmin university. It's not, it's not in the public. It's not released. It's just, It's a paper. But I think that Apple puts these out because they're really trying to say, no, really, we've got good people here working on this stuff. It's good stuff. It seems like every paper they put out has two purposes. Number one, like you said, to say, you know, we're not sitting on our hands here. We actually have a really good crew here. But also to basically push back on the idea that to do AI well, you can't do it on device. You have to have access to enormous cloud compute. Almost every paper that kind of makes it to the surface on the Apple machine learning blog is all about, hey, we figure out a way to do this that costs about 8% of the compute of a traditional method. Hey, wow, we found a way to do this incredibly tricky image generation entirely on device. Hey, we found a way to generate a UI, again, on the fly, completely on device. They are definitely telling a story about how we are not an AI company, but that doesn't mean that we are not doing AI in a way that's meaningful to our customers. Now, they're not releasing it to the iPhone as Google often does. I mean, they may have turned it into a product. The problem is that AI is now defined as basically being LLMs. Right. And Apple missed the boat on LLMs, but Apple has been doing all sorts of machine learning research and building it into their chips, and they've been doing it for a decade or more. And this is a great example of that. This is not a chatbot. This is a different kind of LLM. They just bought that AI company to analyze what is moving in your face. And the Vision Pro is looking at your eyes. And there's lots of ML on-device stuff that can be enabled by Apple Silicon that Apple actually has been doing a lot of research and finds very important. And what they aren't doing is the stuff that, you know, unfortunately for them, has become the obsession of everybody. That's the part that they poo-pooed and are now paying for. But they've got a lot of other stuff going on. In fact, these are the kind of researchers who probably aren't feeling like they need to go to Meta or somewhere because they're not valued at Apple. because this is the kind of stuff that ends up being part of a secret sauce of an iPhone or something like that down the road that Apple really, I think, intrinsically values in a way that maybe they never really intrinsically valued the idea of a text transformer. This technology uses GAN, Generative Adversarial Networks, which are a new kind of neural network. To their credit, they put the code on GitHub, and they say they're going to put the model weights. They haven't done it yet. They say they're going to open source the model weights. So this will be an open source model. So good for them to their credit. And also in the financial news, now that both Google and Apple have had their quarterly results, some analysts are basically saying that there are a lot of investors that are responding very positively to the fact that Apple is the only major tech company that their capital expenditures is actually going down. They're not blowing, snowblowering cash into AI the way that Google and Meta and Amazon and pretty much everybody else is. So they can turn a so-called weakness into, at least from the point of view of investors, a strength. It is kind of pathetic because they only have seven stars on their GitLab repository compared that to OpenClaw, which has, I don't know, last time I saw a couple of quarter million or something. Well, to Jason's point, right, it's what's flashy and what's got everybody's attention is very different necessarily from what is very useful. And Apple has always been focused on what are these small improvements that we can make, that we can do in seamless fashions. A lot of that machine learning stuff, the computational photography stuff, like, you know, Google's worked on that as well. But, like, you know, at the end of the day for Apple, it's about how do we translate that into features that people are going to use. And, sure, I think they, you know, you always risk missing the zeitgeist if something takes off that you weren't super invested in. And by all accounts, they weren't super into the idea of chatbots, and now they've had to scramble to catch up. but it doesn't mean they don't have a deep bench. And I think, you know, part of this is also it's good, not exactly marketing, but it's good signaling that, like, look, if you do want to come work on AI stuff that maybe isn't an LLM, maybe we're a good place to do that. And maybe we don't care about losing these people who are going to leave and go to meta because that is not our primary. I mean, the fact that they have turned to Google and been like, well, maybe Google supplies this for us, And that's enough. And we keep working on having our AI people work on all this other stuff that translates into features eventually. Yeah, because Apple's focus is features. Like Dan said, it's features. And that's what got them in trouble because they didn't think chatbots were a feature. And I get why they didn't think that. And they were proven to be wrong. And in all of that large language model stuff has proven to be incredibly powerful. But they are and have been pretty good at doing really focused stuff that leads to a feature, leads to functionality. That's what Apple's always been good at. And that's why maybe the deal with Google is going to be great, because they just get the engine behind the scenes and they can build features on top of it, which is kind of what they excel at. And so, yeah, whether it's like photos, it's been like more than a decade that photos scans every photo you take and auto tags it. And I used to manually tag all my photos with like who was in it and where was it taken and all these things. And now it knows, you know, this has got a horse in it. It's got a hillside in it. It's got this person in it. It's got, you know, grass in it. It's got a sky in it. And then when you search, you find all that. That's all been there for, like, more than a decade in Apple's machine learning. So they – I just – that's a thing to watch is Apple is always going to be better when it comes to seeing, like, a feature that they can build that will be something in the OS or something in a future iPhone or whatever than they are if they don't see that. And I think that is ultimately the blind spot that hit them with LLMs is that they just – they poo-pooed a chatbot. I think it's that simple. They're like, who cares about that? And then it turns out everybody cares. By the way, I want to correct myself. 182,000 stars on OpenClaw. Some have said that this is going to be the year of agents, of agentic AI. The chatbots actually aren it Well they are a form of it but they only the beginning of it It a start It a start And I wonder you know it like this conversation we had about health that maybe is Apple not satisfied to be a platform company They certainly would make an excellent platform for AI, even if they don't have the software. Right. And do they need, like, I feel like the secret sauce is much more baked in. I guess it's like a lasagna or something. It's baking in the secret sauce. But I feel like the secret sauce is much more an implementation of features for end users on their platforms than it is the engine behind the scenes that drives it. And I'm sure they'd like to have the engine, too, but they don't. So they've got Google, and if they can execute on the stuff that's on top, you know, I think they'll be pretty happy with that, honestly. I think we're going to live in interesting times. I think the incumbents are all going to be struggling in a world that is very, very different. And that may happen in the next year or so. It is interesting. I saw a good take on this. Somebody posted from Blue Sky that was pointing out that they thought that AI is kind of the equivalent of radium, where it's really good at specific things, but maybe don't shove it into every single product that you make, like kids' toothpaste or, you know, licking watch dials and stuff like that. And it won't be maybe until later that we realize, oh, maybe that wasn't so smart after all. Like, it's good. It's good at specific things. But, you know, I always think about my mom talking about going to the shoe store and getting her foot x-rayed. And it's like, why did we have x-ray machines? Yeah, that wasn't a good idea. Not a good idea. Yeah, that wasn't a good idea. X-rays? Extremely useful. Couldn't do without them. Maybe they shouldn't be a people trying to sell you shoes. That might be a good analogy. For right now, it's like x-rays. We haven't figured it out. It is. Well, they don't know, right? The other analogy that works here is throwing the spaghetti at the wall, right? Because it's like, this is amazing technology. What's it best at? And I think we already kind of know what it's best at, which is writing software. Everything else I don't know, but it's really good at writing software because it's, guess what? Computers are good at doing computer things. It's good at computers. And there's an enormous amount of documentation and source material about how to program computers, and they're really good at that. Other stuff, you know, yeah, it's kind of hit and miss. But it is, yeah, it is going to be interesting. I wrote a piece the other day. I think it was Ben Thompson, who said that he was a little worried about Microsoft. And I thought that was really interesting, right? Like, all of the giants are threatened because even if they seem to be doing well, the question is, do we know what business models will work or not work in an AI future? And we don't. Is Apple's business model blown? They're all making buggies in an era where the car is about to emerge. Well, this is the thing. is Apple, if they're really good at making beautiful hardware, might survive if that's the thing that survives, whereas something like what Microsoft is doing, where they've got a lot of enterprise clients running software and they've got a cloud that's doing Azure. But, like, it's possible that that business model will fall apart instead, and then Microsoft will be devastated by this. But nobody really seems to know right now. Well, that's what's great to talk about. Is the, like, is the whose business model survives the bubble, if there's a bubble, right? It may be that Microsoft could come out the other side, but if they end up crashing and burning in the meantime because everybody's looking in the other direction, they still may not survive. It's like waiting for the music to stop in musical chairs, right? But I think the advantage that the tech giants have is they have so much money. I think this is part of Apple's strategy, honestly, is if they wait long enough, they may be able to scoop up a bunch of stuff on the cheap because they are just, in the meantime, they are selling iPhones. And unless there's a moment where people just stop buying iPhones and then Apple doesn't have the money and then there's a bubble that bursts. But, like, that's pretty tough timing. And if it happens, it's going to be really bad for Apple. But I think a lot of these tech giants are like they're playing the game, but they may also be at the point where they're going to be able to sweep in and get a bunch of stuff for cheap because they have money and nobody else has it. I am the wrong guy to ask because I'm like one of those people who I saw Jesus and a piece of toast. and now my mind is blown and I can't ever stop. Now you're running Linux. You're just all over the place. Yeah. But, I mean, I am a true believer. So I'll preface this comment with that. But I do think that what we're about to see is such a big transformation. It's almost impossible to predict what's going to happen. But this will be the year of agents. And Apple has an opportunity, because they are a really good manufacturer of consumer devices, to be on the forefront of that. We don't know what the form factor is. We don't know what they'll connect to. We don't know what's going to be on the back end. We don't know if Google's going to be hosting it. We don't know any of that stuff. But they must be under immense pressure right now, as is everybody, to try to figure this out. And knowing that OpenAI and Johnny Ive are breathing down their necks, everybody is. But Apple, if you were going to say, well, which of the current incumbents had an opportunity, I would say it would be Apple. Well, because there's a large degree of synergy there, right? Like this is the company that envisioned and productized, right, the graphical user interface. And you're like, let's move computers from typing arcane commands into a command line, and instead let's have a graphical user interface. Yes, they didn't invent it, but they commoditized it. They turned it into a product. And their sort of ethos has always been about let's help people do stuff with technology and let's make it easy for them. But we also know the innovator's dilemma and how attached to that mouse are they? Because I don't think the future is going to be mouse. Well, it doesn't have to be about that, but that's the philosophy. The ethos is how do we make it easier for people to do stuff with technology? They have to stick to that and not say, but we make mice. I will tell you, though, I am 100% sure that they teach about the iPod nano moment at Apple University. when they're talking to people about Apple's philosophy. And the iPod Nano moment, for people who don't remember it, is Apple made the best-selling consumer music player. It was the iPod Mini. It was hard drive-based. And they discontinued it. They discontinued it. They could have kept selling it alongside the iPod Nano, which was flash memory-based, and so it didn't have a spinning hard drive and all those things that were great about it. They just, Steve Jobs was like, no, it's gone. They could do that because they had a CEO who was not craven, who was willing to eat his children. And maybe they will again. Who knows? But this is part of their culture. And so that is, I think, it's not a fait accompli at all. But I think they are positioned in a way where they make. The other thing is, if we live in an agentic future, again, I've said this before, but like constellation of devices, being good at building interconnected hardware, being good at building AirPods and a watch that has sensors on your wrist for your biometrics. You know, maybe they've got a pin or glasses or things, but they've got the smartphone in your pocket that's got compute and it's got a battery and it's got a screen because screens are nice sometimes, even in an agentic future, and it's got a connection to your cellular network or your Wi-Fi network. Like, Apple's good at that stuff. That stuff probably still remains important even in a, like, super AI-driven future. Maybe not, but, like, that would seem to be a much more disruptive future. And we don't know. I feel like there's percentages you could put. That seems like a low percentage to me, but it's not zero, and it's way higher than I would have said it was like five years ago because this is all changing so fast and that there's potentially some transformative moments. Leo, I don't know if you read or if any of the other people on the panel read. Oh, I was on the beach. Literally, I read Dario Amode's article, The Adolescence of Technology, while I was on the beach where he's talking about all the ways AI can kill us in the future. Beach reading, you can't beat it. How exciting. What I really took away from that. It's a place where you stay on the beach, doesn't it? What I, yeah, yeah, just I'm going to stay right here and just wait and see what happens. But what I really got from that, and he's obviously the CEO of Anthropic. He's a true believer in this. But what I got from that is just this idea that somebody who thinks about AI every day is concerned that we are on the precipice of dramatic change. Whether it's good or bad or we don't know what it is, dramatic change. And I think if you're the CEO of Apple or Microsoft or Google or obviously Meta or any of these other giant companies, that's the thing that keeps you up. Is that like maybe five years ago, you're like, I don't see any way that we don't just keep gliding to billions and billions of dollars. And now AI comes and you're like, oh, I do see some ways that it all can be laid waste. The key is not to worry about losing the race right now, but to skating where the puck is going. It's very hard to know. So, you know, Apple isn't hurt by not being in the race today. Apple will be hurt if they don't go to where the race is going to be. If they're irrelevant in five years. They could be irrelevant. It's fun to speculate because really almost anything is possible. I mean, I think that Apple might be in a good position because so long as people need a device to run these AI, As long as consumers need a device of some kind, they make half of their money off devices. They can absolutely do that. So they might be in good shape. A company like Google is in good shape because they are a compute services company. This thing requires a hell of a lot of compute services, whether it's training the model that someone else is going to be using, running a model that someone else is going to be using, software-as-a-service companies needing to run AI, companies that want to put software-as-a-service businesses out of business by developing their own AI solutions, they got that covered, and they've got enough money to basically set these things out. The difficulty is that, and this is something that was put out in a – predicted in a 2018 paper by Dr. Tim Gidbreu and Dr. Margaret Mitchell, who formerly were of Google's AI ethics team, and they were fired. They were basically fired because of this paper, making – pointing out the fact that this is going to be a technology that only companies, organizations, entities with the power of a nation state are going to be able to operate in because you just need so many resources in order to build these tools and actually to deploy these tools. The idea of an upstart company funded on only a couple hundred million dollars, they absolutely are not going to be able to compete with us on any level, and that's going to really tilt the scales towards companies like Apple, towards companies like Google, towards creating services that are marketable for those companies as opposed to just simply good ideas. Unless open source and local compute becomes the lingua franca of artificial intelligence, that could be a very, very bad tipping point. We're going to take a little break here. You're watching MacBreak Weekly, so glad to have you, Dan Morin. and anything you besides the fact that Dan is a regular at SixColors.com and appears on many podcasts with Jason Snell I'm sure I wouldn't know but I'm sure he does probably odds are good he's appearing on him with one now as a matter of fact yes in fact it was statistically likely that at this moment he would be doing a podcast with Jason Snell You don't have a book currently out, but you can get the whole series right now, right? Yes. Where do they should get it from you, right? Where should they go? I mean, it's sold in bookstores everywhere. Of course. Yeah, you can go to your local. I always advocate for your local neighborhood bookstore. That's what I do. Support it, please. Bookshop.org is a good resource for that. They'll tell you where your local store is, but you can buy it on Amazon or Kobo or Barnes & Noble if that floats your boat. there will be an announcement coming end of the month-ish about the next in a Galactic Cold War series? no, it's a different book news series? yeah, standalone new book I can say Jason's read it because he's sitting right there I did, I did read it but yeah, it's not it's not been officially announced yet but keep your eyes, but you can always go to my site dmorin.com and it's got we'll have all the details there, I got a newsletter sign up for that I guess you'll be among the first to know. The first to know. And Jason Snell, six colors.com, where we had all the colors of the graphs. Thank you for taking them there. They're for the world. I make the charts for the world to see about money. And Mr. Andrew Inotko. Have any of you tried the new Codex app? It was funny. As soon as Claude came out with Co-Work, Anthropoclaude Co-Work for the Mac, which was actually really interesting. It was Mac only. and did some really interesting virtual machine things to keep you safe. OpenAI said, wait a minute, we got one too, Mac only. It's called Codex. Came out this week. I haven't played with it. Codex is their coding tool, right? Right. Yeah. So it's a command center for agents. Yeah. And so you can run it, and it's got MCP integration, and it's running as a Mac app, and it can do stuff on your system. And it's pretty much like what Anthropic did with Co-Work. Yeah. Yeah. So it's good. I mean, they bought software applications, right? So they bought the old shortcuts team, and they've got some stuff. I wonder if we'll end up in something like this down the road. But also interesting, you can put your API key in here. One of my big complaints about these AI companies is they want to sell consumer subscriptions, and they also want to sell API subscriptions. and it's very frustrating because, like, if you've got a consumer subscription and then you want to do something and it's like, sorry, this requires the API, you have to sign up for that too and all that. And this is interesting because it asks for an API key. It basically wants to charge you metered access per token, which I actually kind of like it because it's just use-based and I don't need to also tithe, you know, $20 a month or whatever to OpenAI. That's kind of interesting. Yeah, I spend a lot of money on my Claude subscription. subscription except CloudMax, but I still have to buy tokens. Yeah, I hate that. You should get some tokens with your subscription, I think. I do the Cloud thing where it's like, because all the programming projects I want to do are just purely hobbyist things where I don't really care, I am still on the, like, let me ask you a bunch of questions before you cut me off for the day. Nice job, and we'll see you back here at 1 a.m. It's not bothering my friend who's a Python developer. I only feel like I can ask him so many questions before he's going to be like, I've got to go make dinner. So, you know, it's fine. It's fine. I don't need it. This morning, I set up a whole system with Cloud Code doing all the configurations. It's a very good system. It's great for, just as you said, Jason, it's great at computers. It knows computers really well. Computers are great at computers. Yeah, it turns out. Yeah. Alright. Alright. Back to work. Break time's over. Break time is over. Oh, no. No, no, not the show. Just the commercial break time. iPhone 17 Pro Max has the best battery life of 35 smartphones tested, according to Sheenet. It's a big phone. It's big. I feel like even this is going to be bigger still. I have a 17 Pro, and I have found it to be even just the 17 Pro non-Max bananas. Because, like, I don't think I have come close to running out of battery in the, what, three, four months that I've been using it. It's like, you know, and I've taken some long trips and stuff like that, you know, where I'm out for a day. And, you know, I don't think it's even gotten into the little red ball. Hey, you're getting a little risky here. So it doesn't shock me at all to know that the Pro Max, which has an even larger battery, you know, has even better battery life. Yeah. And I think they've done a lot under the hood, too. It's not just the physical battery size. They really have tuned it. They've done a great job with the optimization of battery life in general over the last several iterations of the iPhone. Like, honestly, I pretty much never worry about it. I rarely even, you know, I travel if I'm going overnight. I travel with a charging cable. But if I'm going out for the day, even like a full day, I don't bother. It's fine. CNET surveyed using YouGov readers about smartphones. they found that battery life was number one, and AI, they care even less about it than they did last year. We don't care about AI, which is kind of interesting. 11% of smartphone owners chose to upgrade to us because of AI features. That's down from 18% last year. I think on the consumer space, caring about AI is a lot like caring about GPU because you don't care about the actual stuff that's in the phone. You care about what the phone does. Never mind that, yeah, if it weren't for that GPU, you would not have that buttery smooth interface. But they do care about that interface. So indirectly, they care about GPUs. Yeah, the impact. What motivates you to upgrade your smartphone? 2,129 adults in the U.S. responding. Price, number one, 62%. But then longer battery life, 54%. Yeah. More storage, 39%. I think that's because a lot of people with iPhones have iPhone 4s and they've run out of room. Well, I mean, it's necessities, right? Like, your battery life goes down over time. You start to run out of storage over time. Like, all those things are finite. And, you know, I think it's unsurprising that those are the things that are going to drive you. I would assume, you know, camera features are probably up there somewhere, too, just because it's very visible, right? Like, your phone takes worse pictures than your friend's phone. You're going to be like, oh, maybe I need a new phone. But people don't care about the AI stuff, especially to Andy's point. The AI stuff is mostly not happening on the phone. So it doesn't matter, right? If you're worried about, like, a chat bot thing or, you know, chat GPT, your iPhone 17 and your iPhone 12 are probably just as good as talking to chat GPT as one another. They care about how good the photos are, which is a reflection of how good the AI hardware is on the phone. So that's the sort of stuff that's going to be. This is why it's fun to talk about, like, Apple's opportunities and obligations and problems with AI. But the thing is, like, right now you can slide by. There is not yet a clear indicator of what is going to crack the nut for consumers about. The table stakes for my phone are one, two, three, four. What is going to cause AI to create feature number five that if my phone does not have this, Why am I even considering this when I'm at the Verizon store or the AT&T store? And that is still a big question mark, and Apple has a couple of years to figure that out. I was really worried you were saying your pin was 1, 2, 3, 4. That was the same code on my luggage. Thank you very much. You know, I don't know what's wrong with 0, 0, 0, 0, but if you insist on making it complicated, that's why if you're on a popular podcast, if you say it out loud, then you're basically going for the double fake because people say, well, okay, I know it's not 1, 2, 3, 4, 5, because he wouldn't have said that. Never do that. I thought this was another great article from Howard. Howard Oakey is just amazing. Yep. Oakley. Last week on my Mac, this is from his Eclectic Light Company blog, why e-cores make Apple silicon so fast. The only thing that's interesting about this, I mean, it's very interesting, but the takeaway from this article is by having efficiency cores, all of those background tasks, those little maintenance tasks that are always going on, can run on those efficiency cores so the performance cores are available when you really need performance. So you shouldn't feel too bad when you look at activity monitor and you see that your efficiency cores are pegged out all the time. That's how it's supposed to be. That's a good idea. Yeah, and those PCORs just sleep when they're not needed to do anything. And the more powerful the e-cores are, the less needs to go to the p-cores. And the p-cores are, you know, Apple wants to make those energy efficient, and they want to make the efficiency cores powerful, obviously. And there's a little bit of a, you know, they're doing the traffic routing, right? There's software that is actually minding, like, what processors get what and how it's prioritized and all of that. And, you know, I'm sitting here looking at my, I've got, you know, 10 cores right now on this Mac, and four of them are efficiency. And I'm doing a video podcast and all of that. And, like, one performance core is doing a little bit of work, and everything else is going on the efficiency cores. And that's how you get better battery life. That's how you get overhead to do super intensive tasks when you need it. But, like, all the general Apple's profiled its system, it knows what low-level stuff is going on in the background that can be done just on the e-cores. and that's how you get the really, really great battery life is having good E-cores that just don't use power. It's like, why not make the entire plane out of the black box? But only efficiency cores. Only, it's all, oops, all efficiency cores. Actually, you know, that's the moral of that story. You need efficiency cores so that the performance cores can do their thing. Or go to sleep and not eat your battery is the other, right? Like one of those. Yeah, it was such a brilliant thing to do that everybody now does it. Intel does it. AMD does it. ARM, of course, has been doing it all along. That's where it came from. Qualcomm's doing it. And you know what? All computer users are benefiting from it. So thank you. It's good. It's good. FBI said, oh, this is such good news. I love this. Remember when they sent the FBI after a Washington Post reporter because she had the temerity to do her job? They took her phone. They took her computer. The FBI could not get into her phone because she had turned on lockdown mode. It works. Yep. Good news. They were unfortunately able to get into her MacBook because she was locking that down with biometric. She hadn't shut it down. She hadn't put it into anything. Yeah, really important, by the way. The courts have said that they can use it. In fact, they had a warrant that said, you know, you have to unlock your phones with your face or finger. But courts have held that the password, they cannot force you to give you your password. The law is hysterically funny. It's a password because it's a piece of information that's inside your head, and the law cannot compel you to give you the information that's inside your head, whereas your fingerprint is not that. It is simply a tangible, fungible, publicly available object, and therefore they are entitled to force you and compel you to use it. Yeah, so it's like, wow. So the law cracks me up sometimes. Yeah, so that's the moral of that is if you are trying to protect your sources or if you just have something you don't want the feds to get into, lockdown mode works. Right. It's not for everybody, right? It's like super – lockdown mode is super inconvenient if you're a regular user. But if you're a reporter for The Washington Post who's got secret sources inside the government and stuff like that, yeah, you should probably talk about it. But for most people, it's a bad thing. Well, here's the good news. There aren't any reporters. Yeah, there are very few left. It's an increasingly or decreasingly relevant problem. I was going to say the other thing for everybody to keep in mind about while we're talking about biometrics is that you can tap – you hold down the wake sleep button and the up volume button on your iPhone, and it will lead to the – or you can, what, is it press the side button? You can just even hold the side button at this point. Can you wait to arrest me until I have to look up how to – Well, yeah, but you can literally – you basically press these buttons in your pocket, and there are a couple different ways to do it, and then it triggers the screen that says slide to shut down. Right. Once that screen is triggered, your biometric authentication on your iPhone is turned off. You have to enter the password. And so you can just actually just press those buttons in your pocket, and at that point they are not going to hold your phone to your face and unlock it. Right. God, it's sad that we live in a world where you don't have to worry about that. It is. Aura has been lobbying the FDA. Their lobbying budget, their government lobbying budget, this ring I'm wearing, was in 2024 was $40,000. Last year it was a million dollars. They realized if we're going to make a health device, we better have some lobbyists in D.C. They've been trying to convince lawmakers to loosen the health monitoring regulations for wearables. You know, in other words, you don't have to get full FDA approval for it. It is a device. It's not medical grade. It is a general wellness product. And actually the piece in the Apple Insider is this benefits Apple Watch because they also can turn on features as a general wellness device, not as a medical grade device. which means you don't have to have those extra costly and time-consuming reviews for safety and effectiveness. So I guess Aura is having some success. The FDA changed its rules so that wearables could warn users to seek a more thorough medical evaluation from a physician. It also opened the door to devices measuring blood pressure and blood sugar without necessarily needing the medical device approval beforehand. That's the good news. The bad news is these devices really can't do anything useful along those lines yet anyway. But if they ever can. Yeah, the runway is open. I think that's an Obama-era change to the way the FDA operates. They created a new classification that basically said we are – the technology evolves much, much faster than the FDA approval process. Let's create a new classification for technology-based devices that will put limits on what they can actually do or tell and advise the owner. but we are going to let things like blood oxygen sensors go through. We're going to let all these heart rate monitors go through because that's something that it can do very, very well. And if it goes through five years worth of testing, by the time this gets to market, it's of no value. So, yep. It's ready. Yay. Let's see. What else? Oh, how exciting. Your Apple Music Replay 2026 is now live if you want to see what you're listening to. Jason, last year you were saying it was kind of occupied by stuff you listened to while you worked. Yeah. That's always the problem, right, is that there's not a lot of context there. So I have a playlist that I do when I'm writing. There are a couple of playlists that I can write while listening to because they're very, very familiar to me. And I've heard people talk about this with, like, they're playing music in the car for their kids or they're playing music to have their baby go to sleep. He's just not aware of the different kinds. You lose – that's literally me. I had mine not last year but the year before. It was all, like, kid songs for me. So, yeah. I don't know anybody who's really, really happy with it. Mine is contaminated because, like Jason, one of my favorite, like, I need to get some work done, but I can't be distracted by, like, you know, dancing around the office or something like that. So I have a favorite opera that's three and a half – that the recording is, like, three hours long. And even if I not necessarily listen to it every single day, it is – it so contaminates my stats that, oh, your number one favorite musician is Leon Cavallo. Like, okay, no, actually, not really. I mean, I don't listen to that while I'm – it's like, yeah. I'm amazed that they haven't – there isn't like sort of a war, at least amongst pride of developers inside those services. We've got to make these things actually better. Not everybody's listening to 100 different things every single day. In November, Spotify did come up with a feature called Exclude From My Taste Profile, where basically you can say, this is not a song I listen to because I like it. Do not use this. Do not judge. Do not judge. I don't even like that song. I just listened to it a hundred times just to make sure I don't like it. You can use it to lie to yourself, but more likely it's going to be like, oh, I don't need that kid's album to be recommended. oh you listen to kids albums so here's a playlist full of kids songs like I don't want that my YouTube homepage is just full of videos of trains because all my childhoods is watching videos of trains you almost want like all of these services that have these algorithmically generated things ought to have an incognito mode essentially to say like what I'm going to listen to now do not pay attention to it with your algorithm because I do that Dan too with YouTube is sometimes I'm going to click on a YouTube link somebody sends me about something, and I'm like, oh, okay, this is kind of interesting. But now I hesitate to click on the link because I'm like, oh, what's this going to do to my algorithm? It's going to ruin it. It's going to think that I like whatever this thing is, and maybe I do, maybe I don't. I don't know. Delete from history, you know. Yeah, you can do that. There's nothing I'm ashamed of. There's just please, please, please. I checked out this Labubu video because I want to know what the hell is Labubu. Please don't give me 800 hours of Labubu content for the next two weeks. This is what's wrong with algorithmic recommendations in general. It's dumb. Yeah, they're not smart enough. That's just it. They try to be smart, but they pretend they're smart. Yeah, that's right. That's right. They need more data about us. More data. If we could just carry a microphone around at all times, it would listen in, and you could just say, hey, I don't like this song. I hate this song. I hate it. We could understand so – we could recommend so much better music for her. If you would tell us which of these four brands of tires are you considering buying in the next four months? Exactly. Have you seen Johnny Ives' new Ferrari? Now, I'm not talking about the car he's driving. He designed the Ferrari loose electric car along with Love From and his buddy. What was the other guy's name? I can't remember. But anyway. Mark Newsom. Mark Newsom. Thank you. It's pretty. It's a pretty, pretty car. I think he's better at designing cars than he is at designing technology right now. I mean, I can't use technology. But, I mean, you know, I saw a comment where he pointed out that, like, you know, he's trying to minimize touchscreens, for example, and physical controls. He's 100% right. I mean, like, anybody who's driven a car made in the last five to ten years has probably been frustrated by trying to use a touchscreen while driving, which is not a thing that you want to be doing. So I don't want to buy an incredibly expensive Ferrari so I can have switches for my air conditioning. but it would be sure nice if everybody else listened to that, too. He gave an interview to thedrive.com and said, yeah, I think a large touchscreen practically functionally doesn't work. That's incontrovertible. You have to look at it, which you shouldn't be doing. You've designed something that's layers and layers deep. The steering wheel looks like a kid's busy box. It's got cranks, knobs, dials. I love it. Or like an FFN. Or like an FFN. One driver is like – I love the idea that it has this tiny, tiny little, like, touchscreen, like, embedded in that shows, oh, here's your YouTube music app. Like, okay, I can sort of see that. I can sort of see how you'd want your face pointing at the airbag so that when you are distracted and you'd crash into something, at least you are positioned, you're not going to be hitting the side with it. But, yeah, it does look nice, and that is exactly, like, lots and lots of little screens to take the place of mechanical stuff. Which is, I mean, I drive a 2012 Volkswagen GTI. It's a stick shift. And let me tell you, it is about as low-tech as it comes, and even it does have a CarPlay unit in it because I put one in. But, like, I love that it's like my air conditioning controls are like three dials. It's like how much fan, how hot is it, which direction is it going? Yeah, those are all things I want to be able to change without having to really think about it. And the newer ones that have touchscreen and everything, I mean, I rented a Tesla when I went to WWDC one year, and I'm driving on, I get on 101, and I'm driving down, and I realize I don't know how to adjust the side mirrors on that. You have to open the screen. I'm driving on a highway. I just got off a plane I've been on for six hours. I'm going to die. Not only that, but you only need to be driving your new car for maybe a week, week and a half, two weeks before. Oh, the AAC isn't high enough. You reach out to a tactile control. Your finger finds it, and you know if I turn it like this, it'll go up a little bit. Versus it's a touchscreen. I'm touching an undifferentiated plane of glass. that now I absolutely have to look at this glass. And, again, every time I'm in a car like that, I have to think, is it worth – I have to wait for a moment of absolute zero distraction just because I'm burning up in here and I want some more AC. And that's bad design. It is. Yeah. I mean, I see why the manufacturers like it, right? It is probably a lot cheaper to have one giant slab of glass than to design all these little things. It's probably a lot easier to manufacture. But it's bad. It's a bad experience, and they should feel bad. Applications now open for the 2026 Swift Student Challenge. This is a great opportunity for kids. They always highlight the winners and give them a lot of airtime at WWDC. Applications close February 2026. You can be working with Swift Playground as well as Xcode if you want, so that's kind of cool. Apple will announce 350 winners. along the winners. 350 winners. 50 will be selected as distinguished winners. All winners get a special gift from Apple. They don't say what it'll be, but in the past it's been jackets or pins. In 2025 it was AirPods Max. So it's whatever Apple has too many of and needs to get rid of. You can pretty much count on And a free year of membership in the developer program worth More importantly the 58 distinguished winners get an all invitation to Apple Park for the three days of WWDC and will be featured at WWDC. So if you know a young person who likes to program, I guess you have to be, what, a high school student? Can you do it? No, they're college students. It's 13 and over. Yeah, from 13 until as long as you're in school, I guess. Anyway, the application's online. If you're that smart, you can figure out where. I hope. Have you played Civ 7? I've been playing it on the iPad. I'm not sure I agree with Andrew Orr at Apple Insider who says it's good but falls short of greatness. I guess what he misses is the downloadable packs, which you won't get. But it is free if you're an Arcade subscriber, which has a lot to save for it. And it turns out Civ really works well on a touchscreen. I'm very scared to tell my wife about this because she really enjoys playing the classic Civilization games. And I'm worried if I tell her she's got access to this for free, I will never see her again. Yeah, it's beautiful. It's a big download. You have to have a lot of memory. But I think the touchscreen works beautifully for this. It makes it much easier to drag your little people around and so forth. It has all the features of the base model of Civ 7. So the anniversary update is now on Apple Arcade. Thank you very much. Andy, I'm looking at your list of strats. That's everything I have. what was on your list that you wanted to talk about? A couple of things. So, German had a transcript of a – Tim Cook said a lot of stuff during a company meeting, apparently trying to address a lot of longstanding, simmering disappointments with his public-facing comments regarding things going on. Or lack thereof. Or lack thereof, yeah. So there are a lot of interesting quotes here. He addressed the operations against immigrants and has sort of upgraded his language from, I think that we need a de-escalation, which is what he said a couple of weeks ago, to I'm heartbroken by what's going on there. If you're here, we value the fact that we get the best people from all over the world. We are valued here, the people who are here under different visa programs. We love you. We want to support you. We don't want you to be scared about leaving the country to go home for family events and to risk not being able to come back. And he swore, he swore that he is having active conversations with the administration about this issue. He feels so strongly about it. Yeah. Yeah. It's better than nothing. I think he's trying to play both sides and it kind of feels a little hypocritical and two-faced to me. Yeah, here's the thing. Like this time, like last year, I would have thought that, well, there might be a lot of different reasons why he hasn't spoken publicly about this sort of situation. I would have said I've got – Tim has built up enough credit with me that I believe that maybe there's some stuff that he has not seen a need to talk publicly about, but he is actually concerned and actively tracking and actively working on these problems. Today, after the past year that he's spent where he's just stood there in the batter's box watching pitch after pitch after pitch go by and say, nope, I'm cool with that. Nope, I'm cool with that. Nope, I'll let that happen too. Nope, I have no vocal opposition to this whatsoever. I think it's correct for us to wonder at what point does he simply say, I actually don't really care about it that much in terms of my role as Apple CEO, but now I have to worry that my own employees are very, very upset with my performance as CEO, so I have to do a course correction. I don't know if that's necessarily what he's doing or feeling, but that's something that I have to definitely put into the pot this year much, much more strongly than I might have a year ago. Talk is cheap. Talk is especially cheap when you're a billionaire. And I think that the challenges here are that even if it even if he doesn't like it, even if he's gritting his teeth and bearing it, it doesn't matter because the outside appearance is exactly the same either way. And so while I'm not somebody who thinks that he is necessarily in favor of the stuff that's happening, there's no way for me to know. Right. He can say all this and it doesn't matter. There's nothing I can check him on. There's nothing I can verify. What's kind of extra galling about it is he's still being very cagey about it because he treats it like it is a, you know, Apple loves to post whenever there is a natural disaster. We're supporting the Red Cross. We're saying that you can't treat this like it's a natural disaster because it's not just a thing that happened. And so, you know, the idea that it's like if he were friends with the wildfires as they reach through California, it's like, oh, I'm talking to wildfires. I'm trying to get them to back off. I think that would be about as effective in this point. So I don't know. It feels certainly cold comfort, I think, to anybody out there. I think what's interesting about there's sort of a failure to take a longer view here, right, because everybody talks about, look, you've got to protect the interest of the company, the shareholder value, et cetera, et cetera. And there's something to that. But I think that we treated that as very much like a single metric problem, whereas, in fact, it's a multiple metric problem, because if your employees are unhappy and your employees start leaving or doing things to show they are unhappy, that will also hurt your company, right? That will also hurt your bottom line. Just viewing it about the stock price or about whether or not the government could put tariffs on you is only one dimension of this problem. And I think I would have said prior to this that Tim is smart enough to realize that, and now I feel like maybe he isn't or maybe he's just worrying too much about threat. And the bottom line is, sooner or later, there is going to be a thing that he is going to have to stand up and take issue with, right? Because, look at the trajectory. That's the way it's going. And the answer is, if you're going to have to do it eventually, why not do it now? Right? I mean, before yesterday. Apple did sponsor Bad Bunny's halftime show. It's the nearest of mere things, and it's not like it didn't help them, right? I mean, I love Bad Bunny. It's great. It says, Tim, as, you know, people get hauled off the streets. It's just not enough. It's not. As you're at the premiere of a movie of the First Lady, which is, that's the stuff that can, it galls me more than it probably should because I can sort of see, okay, you know what, you've got a new president coming in. You're going to donate a million dollars to the inaugural committee. Okay, I guess I get that. I understand, like, why that is almost a non-optional thing to do, but that was such an optional thing. You did not have to go to the movie premiere. Of a movie that already another oligarch paid $40 million to acquire because it was going to be such a great boon for his streaming service, did Tim, like, actually get into a bidding war with Jeff Bezos with Amazon over it? Or was it just, oh, well, gosh, I'll let you just go. So it's all the stuff that he does not – I feel as though he does not have to do that he does anyway. Also, going to the mix is that we're asked – a year ago I might have thought there are things you kind of have to do when there's a new administration. You have to make sure that you have an open conversation. You have open conversations and access, and some things are very easy. When things are easily for sale and you can afford to buy them, you buy them. However, I do think that the line is very fuzzy between Tim saying, well, I just have to do what's best for the company, and we're in a defensive position. We want to be able to talk about tariffs. We want to be able to defend ourselves against all these policies that might be affecting us. How much of it is that versus how much of the pie chart is we see an unprecedented opportunity with a presidential administration that is willing to roll over for us on all kinds of things that were absolutely unattainable for us in the previous two Democratic administrations. We need to strike where the iron's hot because we can make so many gains here at the expense of a whole bunch of entities that we don't really care about. These are now questions that I'm asking very, very actively myself today that I was like, okay, last year, that's a possibility because, again, businesses are businesses, but now it's really part of the foreground of the conversation as opposed to a list of things that have to be considered. They have a credibility problem they did not have a year ago, and that's voluntary on the basis on the part of Tim Cook. I was struck by the damage control aspect of this because obviously that happened. He went to the premiere when there was somebody lying in the streets in Minneapolis. And I agree. I think that, you know, that's when you, you know, oh, I had some bad chili earlier. I got to go. But then he came out. He felt like he needed to come out with a statement. So he released a memo to Apple employees, which got leaked, obviously, immediately, and they knew it would. And what's funny is that obviously wasn't enough because that was a very restrained – like, I just – I emphasize de-escalation. And so then he does a very rapidly – I mean, I got a – several people were like, is something going on at Apple because we just got an all-hands meeting that happened very quickly. And in that, he basically tried to, you know, he said a bunch of words to try and say, you know, something similar to what he said before because that first time didn't work. And I don't think it was particularly effective the second time either because clearly they've decided they don't want to challenge the administration because they're afraid that they will be punished. I guess the question is, will there come a time, like Dan said, will there come a time when something happens that some of these people in power say, okay, I can't go along to get along anymore? And it hasn't happened yet, so maybe it never will, but I think that's the open question there. Because as for his reasoning, I really believe that when he refused to go to Saudi Arabia to that MBS and Trump complained the whole time that Tim Nappel wasn't there. I think they were like, OK, he's tracking our every move. And Tim Cook is like, all right, I'm going to say yes to everything now. And, you know, right or wrong, I think that's what happened. I think it would have taken it a step further to make him do something. But I understand the natural. I mean, again, yeah, corporations are conservative by their nature. They have money. They would like to keep it. And, you know, I've written this a bunch on 6Ls and elsewhere. Like, you don't look to the corporations to be the one leading political change because they will not. There is not really an incentive in it for them. That's the system that we've built for ourselves. Their incentives are financial. I, you know, all I ask is that I want to see Tim Cook stop making these posts about how concerned they are about things happening in the world. Like, yeah, just, you know, be that you own it now. This is who you are. Celebrating Martin Luther King's birthday. Yeah, that's nice. We've talked about lines in the sand and bright red lines before with Apple about China and about Russia. And we've yet to come up against any of those bright red lines. I don't see that happening here either. Well, they drew a line in Russia eventually. Yeah, which is small enough market they could do. Made another country, right? But, yeah, yeah. I mean, it seems like it's going to take a lot more than that, but it does feel like that's certainly a thing that could happen. And the question is, to Jason's point, at this escalating level of damage control, if this town hall didn't cut it, is he going to be forced to take some additional actual action to try and assuage his employees further? Whether it's even just like, let's donate some money. I'm just trying to save your job. I'm just trying to save your job here. And maybe that's what I have to hear. I'd rather be unemployed. Right. Again, particularly when it's like I think Google and Apple and a couple of the companies were actually advising their their their employees that, hey, if you're here on a visa, maybe don't go home for the holidays because we don't know if you're going to be able to come back in. This isn't an abstract. Oh, gosh, I really wish that he would take a firm stance. Like these are employees that are like, I don't know if I have a future in this country. I have a spouse. I have kids. I have property here. And if my mom is dying overseas, I don't know if I can afford to go back there to basically say goodbye to my mom because I don't know if I'll be able to come back into this country. You're our CEO. Fix this. Pretend that your employees have a certain amount of value to you. So you can see the level of frustrations that's building and building and building because, again, standing in the batter's block, watching pit go by after by, after past you, after past you. At some point, people kind of start connecting dots. thing, he is never going to take a swing. There is never a situation in which he's going to do anything other than what seems like the most calculated, beneficial thing for the company in a broad abstract way. Meanwhile, a lot of people here in your company are actually suffering. He's not alone in that either. I think it just cuts deeper because, A, Apple used all these values to sell products. They talk a great game. They use it as marketing. We care about this and this and this. And that, I think, people also have an emotional connection with the company in the way that they don't with many other companies. And that makes it feel more betraying when something like this happens because people build their identity around these things. That's why Apple's unusual. I don't think anybody would be surprised if the CEO of Ford went to the mall. Or even Microsoft. Right? People are like, yeah, I give myself money, they give me a business thing. Yeah. More than It's transactional. And that's on us. If we ever thought that a $4 trillion company is, no, no, two hippies in a garage, that really is on us. And maybe it's good that there's this necessary course correction. And, again, in all this conversation, I might be saying harsh things about Tim Cook. I don't think he's a bad guy. I'm not attacking him, and I don't think, oh, gosh, he's a piece of scum. He's a piece of gum that I want to scrape off my shoe. I'm sure he's a fine gentleman. It's just that there is some course corrections that are happening here in public perceptions that perhaps were necessary in a long time coming. And don't don't kid yourself that anybody who took his job wouldn't have to do the same thing. I mean, that's the people advocating for him to leave is like the next guy is going to have the same exact problems. And especially if it's somebody coming in who has no political capital in a business where they are the brand new CEO, they can't afford to go and just immediately switch on a dime. I mean, yeah, they're kind of stuck in this way, and that's a tough position for Tim Cook. But there's also the flip side of that, which is he has leverage. He is incredibly successful as their CEO. He has done so much for that company to grow it from where it was when Steve Jobs handed over the reins to him. You can use that and force people to try and make this at least try. Try. Yeah. We're going to take a break. When we come back, picks of the week. So if you would prepare them, I would be very grateful. Our show today brought to you by our club members. I just looked at the numbers for this year, and the club now pays about, or supports about a third of our operating costs. That's a huge amount. So thank you. I am very grateful. And if you're not a member of the club, I'd love to get you in the club. It makes a big difference to us. It keeps us going, keeps the shows going, keeps our hosts paid, keeps our staff paid. and you get some benefits. You get ad-free versions of all the shows. You get access to the club, the Club Twit Discord, all the special programming we do. If you're not a member, can we please join us? Twit.tv slash club twit. We'd love to have you in the club. Time for our picks of the week. Mr. Dan Moore, why don't you kick things off here? Sure. A TV show that I've really been enjoying recently. It kind of is in there because it came out, I think, at the end of last year, and I was sort of filed it away as, oh, I'll get to it one of these moments. And I didn't until just last week or two is Ponies on Peacock. I love the trailer. I haven't seen the show yet, but I love the trailer. It's very good. Ponies, persons of no interest. The premise is it's 1977 in the Soviet Union. There are two women who are basically wives of CIA agents at the Moscow station, and their husbands are killed during an operation. and they want to figure out what happened. So they basically volunteer themselves as agents for the station. It manages to do a great job of walking the line between having some, like, legit great thriller and tension moments as well as being very, very funny. Emilia Clarke from Game of Thrones is the lead, and she's paired with a young actress who I wasn't really familiar with before this, Haley Lou Richardson. They're both great. They have an incredible dynamic. I appreciate how much this show is willing to not only foreground two women as these characters, but also just like have a sensibility about it that deals with some of the positions of these women who are like essentially, you know, trailing on after their husbands in these assignments and then get the ability to literally become agents in their own life as well as have agency over their own life. Great supporting cast. Adrian Lester from the fantastic BBC show Hustle from many years ago is in this. A bunch of other folks from Little Brols. And then just a ton of people who they've, like, I swear, straight out of central casting for, like, Soviet Russia in the 1970s. They really, they nail the look, the feel, the production values are great. I am obviously a huge Cold War spy fan, and this really scratched the itch for me. Oh, good. I love that. I love that, John. It's good. It's a lot of fun. I just, I'm literally, I think I have like half of the last episode to go. So maybe it all falls apart in those last like 20 minutes. But so far, I would definitely recommend it if you enjoy that kind of thing. I don't know if they're doing a second season or anything. I haven't really, since I'm just watching it, I hadn't seen any news about that one way or the other. But I feel like it's been really solid. Peacock, ponies, persons of no interest. I watched Train Dreams last night. I'm trying to watch all the Academy Award-nominated movies. That is a beautiful, beautiful movie. I heard it was a little depressing, though. I'm very light these days. I know. It's about life. Did you ever see Renner Herzog's Perfect Days? It's like that. It's just a kind of day in the life of, well, a life of a life, because this one goes on. But I thought it was quite beautiful. But, yeah, good. I'm going to watch Ponies. Thank you. Yeah. Thank you. I'm going to mention, I haven't tried it yet, but I'm going to mention it as a pick. I don't usually do pics, but I do use teleprompters, and I thought this is such a clever idea. A teleprompter for your Mac that uses the notch. Well, it doesn't. It can't use the notch, but it's right under the notch, and since the notch holds your camera, that's a perfect place for the teleprompter. It's called Moody, $59 lifetime. I haven't tried it because I have my own actual teleprompter over the camera, But I think if you do a lot of Zoom calls or you're a YouTube star and you're trying to read stuff on camera, this is probably a pretty clever idea. It just came out this week. Moody. I like the name, too. And I just love the idea of using the notch or something. Something, anything. Andy and I, go pick of the week. This is hourly comics day, or at least this week is kind of hourly comics day. 20 years ago, a bunch of artists, cartoonists decided that, hey, let's all do a challenge together where we will spend the entire day drawing, basically documenting our day, like one comic strip, like an hour on what's going on in the day. And this is the 20th year that they've been doing it. And the results are really, really amazing. I find that if you go to the Hourly Comic Day hashtag on Instagram or Tumblr or almost anywhere, you're bound to pick up a list of really, really good cartoonists that you're going to want to follow, whose work you're going to enjoy for many, many years to come. And it's a really, really tough challenge. There are some that do amazing, like, finished, polished comic strips, like eight, nine, ten of them, that cover the course of the day. And maybe they'll wait a few days to, like, actually finish writing them up. Maybe they won't. Some people are just like, I'm just going to draw and post one an hour as quickly as possible. And even that's kind of interesting because it's a very, very loose sort of composition. But it's something that I look forward to each and every year because, once again, some of my favorite cartoonists I discovered, like Lucy Nicely, mostly because of, hey, wow, it's Hourly Comics Day. Who is that? My God, that art is wonderful. Her storytelling is impeccable. And, wow, she has graphic novels. I'm going to buy almost all of them. So there is a website, hourlycomicsday.com, that has links to, like, hashtags on the services. But, again, if you just go pretty much everywhere where graphics gets posted and do a search for hourly comic day, hourly comics day, HCD, put aside a couple hours because you're going to have a lot of fun looking at a lot of great cartoons. Yeah, it's just a blue sky is full of them, Instagram. Really cool. Really neat. So they have to do a comic in one hour? I mean, it's loosey-goosey. They can do it however they want. Some of them actually do it like as a sprint where every single hour they're going to spend like five or ten minutes finding something to draw about. Oh, neat. Some of them, however, like I think like Lucy Nicely, like my friend Danielle Corsetto, will basically keep notes on what they want to draw. And then over the next two or three days, they will draw all of the scenes that they basically took notes on over the course of the day. They can implement this any way that they want to do it, which is why, again, the ones that are really, really polished are great. The ones that are really, really spontaneous are great. There's so much to choose from that it's quite a nice little artistic buffet. Here's one called Oops.Ping. Oops, I forgot about hourly comics. Yeah. Thank you, Andy. Jason Snell, you're the last but not least pick of the week. All right, we're actually going to go back to Peacock a little bit. I didn't know Dan and I were in such sync that we were going to talk about NBC Universal Streaming Service. But I am picking. It's not a draft. Whatever. My pick of the week is curling. Yeah, the entire sport of curling. All of curling, Jason? All of curling, Dan. All of curling. It's an Olympic sport, ladies and gentlemen. It's an Olympic sport. It's a Winter Olympic sport. The Winter Olympics are happening now. The U.S. won its first mixed doubles medal ever. Wow. It is. Beating in Canada, huh? That happened today. Canada didn't even make it to the medal round, folks. Shocking. And you, wherever you live, are probably near a curling club. So also, if you don't want to just watch it on Peacock, go to the Olympics tab and click on curling. It's very fun. The men's and women's team sports or team events are about to start on Wednesday, tomorrow, as we record this. But you can also, if you're in the United States, find a curling club near you. So all the curling clubs in America are definitely doing learn to curls. They're probably happening elsewhere. Try curling events where you come out and you can do it. You can be out there for a half an hour or an hour and be doing curling. It is an Olympic sport. It is very hard at the high level. But actually, it's not that hard to get started and play and actually get the rock all the way down and into the house. So you can go to usacurling.org. When you go there, you can click on Start Curling, and you'll be able to find a club right there. That's your club, isn't it? The San Francisco Bay Area Curling Club? The San Francisco Bay Area Curling Club is my club. And we are doing lots and lots of tri-curling events, especially in the aftermath of during and after the Winter Olympics. You figure there'll be a lot of interest, huh? Leo, I started curling four years ago. You tell me. I mean, literally after the Winter Olympics last year. And, yeah, and if you're in the Bay Area, we have a dedicated – some places they do it, you know, at weird hours on ice rinks that are also used for figure skating and hockey and stuff like that. Yeah, if you're in this Silicon Valley Curling Club, you can do it in the Sharks Arena. You can. Arena ice is not as good. It's not as consistent as dedicated curling ice, which is what we have in Oakland. Right now we're the only club in California that has dedicated ice. But regardless of what ice is near you, try it out. I thought it was a real kick. It is known as chess on ice. It is strategic. there's a lot of strategy involved. It is something you've got to think about, but also then it's physical. I often will liken it to playing chess where you can't just play chess. You have to take the piece and stand several feet away from the board and toss the piece and hope it lands on the right square. So not only is it strategic, one of the fun things about curling strategy is when your shot goes awry, it's like you just stop thinking about that strategy and you get to make a new strategy up every time because you just got to play the board as it is in front of you. It's a lot of fun. I love it. I do it twice a week. And it's a nice community. You like the people who are other curlers? Well, curling is a super welcoming community. There are no officials on the ice. Actually, you'll see at the Olympics, it is, unless they call for like a measurement, it's the spirit of curling. Everybody shakes hands afterward. The winner buys. You always go and buy beer for the other team afterward. That's called broom stacking. It is all part of this very friendly and open community. So I highly recommend it. My wife and I tried it four years ago, and we love it, and now we do it twice a week. And it's super open in the sense, too, that we've got little kids who are curling, and we've got people in their, like, 70s who are curling. There's wheelchair curling, which is very easy to do. There's lots of openness for people to try it, and you may get hooked. So people won't laugh at me if I come out there? Oh, no, not at all, not at all. It's super welcoming. And then if you don't want to do that and you just want to sit on your couch, you know, all that curling is on Peacock and a bunch of it's on USA Network and CNBC in the U.S. But also if you're in the U.S. and you're just streaming, just look at Peacock and check it out. It's fun. In fact, right after this show, you can go watch the – You can go watch the replay of the gold and the bronze medal matches of mixed doubles. And then, like I said, the four-person version will be starting tomorrow. Jason, can I ask a relevant question? Does Apple Watch do curling tracking? I absolutely have a curling workout on my Apple Watch. It is in there. And the answer, the sort of sub-question there is, is it a workout? And it's like if you're sweeping, it is really a workout. Sweeping the ice, which you do in curling, you sweep the ice to make the rock go further. Everybody gets the sweep, though, right? There's not just one sweeper. Yeah, no, everybody gets the sweep. You kind of rotate around as you're shooting when you're playing the four-person game. And the idea is you push the rock down the ice. You can't make it go slower, but you can make it go faster by sweeping in front of it, which causes friction. It's a little sort of sandpapery texture on the broom, and that makes it, you know, there's a lot of debate about exactly how curling works in terms of physics to this day. But basically what you see... I'm thinking it slightly melts the ice to give it a smooth surface. Yeah, that's basically it slightly melts the ice. It may also kind of like make it a little less smooth, which actually might help, but you can make it go further, or you can hold it steady or make it curl a little bit more. depending on where you want the rock to go. So you can steer it a little bit, but if you throw it too hard, it's gone. Isaac Newton's in charge then. You can't do anything to stop it. There's a broom, but there's also another thing. It's like a little scraper thing, right? No, that's the broom. It's all brooms. It's all broom. They scrape the ice to set it up, but, like, it's all brooms and rocks and stuff. That's it. And the rocks can only come from one place in Scotland, right? There's a whole story about, like, the granite comes from Scotland, and they weigh 42 pounds, and all of that is true, but you don't ever have to lift them. I know it also seems intimidating because those rocks are really big. They stay on the ice, and the ice is real slippery. Also, you don't need any special equipment because you can just go out there in your shoes. What? You can't wear street shoes. Don't you have special curling shoes? No, you can get them, but you can curl in your street shoes. They should be clean, but we've got a little sticky stuff for you to step on. And then there's a little slider you can get. when you need to do the sliding, you step on the slider, and then you shoot the stone, and then you step off the slider again. So you can do it. You don't need any special equipment to start. All crewing. I like things like coquet and bowls and stuff and petanque. It's similar to that, except it's on ice. It is, yeah. The only difference is you've got to wear a jacket. Yeah, a little chillier. It is, it is. Our ice house is probably in the kind of like mid to upper 40s in order to keep that ice frozen down low. But it's, you know, I just wear a jacket and some gloves. In other words, there's no curling on the beach in Hawaii. No, that's a different thing. Hand curling. Hand curling is all friction. But you're thinking about curling. Yeah. Jason Snell, SixColors.com. That's the place to go. All of his podcasts is SixColors.com slash Jason. Yes, indeed. And, of course, you do, together with Dan Morin, you do the Six Colors podcast. Yes, that's for our members. So you've got to give us some money and you can listen to a podcast that we do that I think is really good. The members say they love it. That may be the reason they give us money. And we don't coerce them at all. They just unprompted, they say how much they love it. They kind of do. It's wild. It was never a core part of our membership strategy, and yet. So people love podcasts. Leo, you know. I've heard that. I've yet to see the evidence, but I've heard it. One day we'll know. One day we'll know. One day they'll look back and say, well, they must have known something. Inventing this thing called podcasting. Yep. Dan, it's so great to see you. Thank you for being here. Really appreciate it. It's always a pleasure. Sixcolors.com also. Don't forget his books at, was it danmorin.com? That'll work. dmorin.com, danmorin.com. I own them all. You own all the Morins. I took Emma Stone's advice about all the domain names. That was very funny, that Squarespace ad. Until I think about $8 million plus whatever they paid Emma Stone. and whenever they paid your ghost for directing it, that's the amazing thing. They could throw a little bit of that to some of my other podcasts. Exactly. They used to advertise on our show. They said we were too expensive. For the return, yeah. Well, maybe we can get Emma Stone. It's no fun watching the Super Bowl with Lisa because half of our advertisers are on it. And she says, and they said it was too expensive. They said it was too expensive. Ladies and gentlemen, I promise you, it is not $8 million per 30-second ad. We give you a full minute. Okay? I'm just saying. It's good stuff. Thank you, Dan. Thank you. And, Mr. Inatko, thank you so much for being here. Thank the librarians for letting you once again occupy their domain. As always. This is, again, this is a safe, warm space. I don't have to heat myself, which is why it's not to be said for that. I'm sure that Dan's in the same boat where it's like, I don't have to be completely warm in the house. Do I? Just clear all the doors to the office, get a hoodie. What's that my dad used to say? Just put on a sweater. Yeah, I think I'm going to do that. It's been a cold couple of weeks. Where are you located, Dan? I'm in Boston. No, I guess you're doing that also. Not Boston, Andy. We've had the longest unbroken sequences of sub-freezing weather. normally we'll get like, hey, wow, geez, it's going to be 22 degrees today and only like 9 degrees overnight. Gosh, that's going to be a hard night or two nights. And it's like, is it going to be above freezing any day next week? No. It usually doesn't last this long. It's been a lot. We had Lou Maresco on Sunday on Twitter. He's been out your way as well. And he said, yeah, we got another 18 inches last night. I said, what? Yeah. Because when I was a kid growing up in Providence, it rarely snowed. Oh, well. Yeah. I think that come March when things thaw out, I'm finally going to fix those two windows that are a little bit leaky. Honestly, I'm not irresponsible that way. It's just that they have never come into play where it's like if that little crack were completely sealed as opposed to just stuffed with things, maybe I would gain that extra 2.2 degrees that I absolutely need in early February. It's never been this bad. It's rarely been this bad. Stay warm, you guys. Thanks to all of you for joining us. We do MacBreak Weekly Tuesdays, 11 Pacific. That's 1400 East Coast time, I think that's right. Yeah, 1900 UTC. You can watch us do the show live. We stream it on Discord for the club members, but also on Patrick Delahandy. Is that your backyard? Holy moly. We stream it. I'm sorry. Our engineer, our ops guy, lives in Massachusetts, and he has quite a bath of snow in the backyard there. We also stream on YouTube, Twitch, X, Facebook, LinkedIn, and Kik, so you can watch us there as well if you're so inclined. After the fact, on-demand versions of the show available at our website, twit.tv slash mbw. You can also find it on YouTube. There's a video, all the dedicated videos on YouTube. Or subscribe. You get your choice of audio or video on your favorite podcast client. Leave us a good review, if you will. Help spread the word about MacBreak Weekly. Thanks again to our club members for your support. We really appreciate it. For the rest of you, it's time to get back to work because break time is over. We'll see you next week. Thank you.