People this is Jonathan for the BittinWood podcast coming to you live right now from the studios of 99.7 the he Miami Officially a part of the I already owe family if you have not do this for me download the I heart radio app And then I want you to type in 9.9 0.7 space to the heat DA HAT and then once you do that Download our station listen to us all day We play the dopest music in hip hop RB pot EDM. We also great records of dope independent artists three times a day We play in the four times a day. We play independent music between 7 and 9 and in between three to five p.m. Between 18 and midnight then again between one and three Some mixture of mainstream and Andy so you get a chance to hear some of the dopest future voices in the game right here on 99 On 99.78 Miami. We're also available on Tuning on which is the largest distribution directory for music radio station available Apple music available on on DAC the AUDACY we're available on a lot of different platforms So make sure you tap in with us. BittinWood podcast is co-hosted by myself and DJ was well Shout out to DJ Westworld this platform was designed and was created to share dope music as well as Amazing interviews so on this podcast if you go to Apple and download the bidding wars podcast or Reviem to see podcast at here dope mixes as well as you will hear great interviews from myself and DJ Westworld We like to talk to people that are creating music and also in the business world Creating concepts and music that shake in the ground speaking to a king today. Let me set it again K.I.N.G a king today that is truly a natural born leader in visionary I'm honored super honored to be speaking with my brother Valley that's B.A.L.L.L.L Why badly B.A.L.L.L.L Why badly welcome to the bidding wars podcast can yeah, I appreciate your rapping me man It's good to be here. You know, you know, he would say and talk with you to dirt listen You know I had to give you that big that big boy intro man. I appreciate that I dig that No doubt let it be the clap to know All right, I'm a child right into it, man You know Less than 5% of people in the world let it dreams and a lot of people don't think about that when they say I'm a starter company Or I have an idea they just think about it feels good. It looks good seems cool But really it's more failure than success stories with you what you wanted to explain to the bidding wars audience What is your dream? So right now my dream is you know, I'm the owner of a management and consultant company Our main focus is kind of like on music, but I want to venture out into other areas as far as music fashion managing DJs man It's doing consultant for different types of business I'm also a darksome type of can some types of consulting for a marijuana dispensary as far as assisting with marketing and trying the bridge Like all of the areas that you know, I kind of have the expertise to to make it like one conglomerate where every Everyone kind of feeds off of each other and everything kind of works hand in hand So with the music you can always tie the music into marketing for different type of products or product placements or with the dispensary space That's always you know a good fit when you can have an artist as promoting a strain or a brand of marijuana So I try to do things with that nature kind of taking a music and using it for product placement as well Definitely and the reason why I ask that question is because and I give you credit for describing the landscape But I would like for you to double a little bit deeper into the dream part like because let me give you example Like what us my dream was always to I wanted to give people organic Information about how to become successful psychologically as well as physically that that was the that was my vision Right, that's my dream to help people go take that quantum leap you have so many different skill sets and Dynamics to your company, but when it comes to the dream of what's feeling that can you give people a little bit more clear description The dream that's feeling that is is basically is more so for my children to be able to to leave something leave a legacy for my children So you know when when their adults they're not chasing down the job or you know trying to work for somebody else trying to show them an example to be able to work for Themselves and if I'm able to put myself in position to leave something like that to them That's the biggest part of my dream. So that's me basically leaving a legacy big respect So I want to tap into this part and when you think about everything you sacrifice to get to this 20 light, right? How did the sacri why did you sacrifice so much and what were some of the things you sacrifice to get to this? Definitely you sacrifice sacrifice a lot of time a lot of watching other people that may be I guess Would they consider enjoying that themselves taking trips party and you sacrifice a lot of that to try to say I'm gonna You know work harder now and then you know get to play later. So I think the time is the biggest sacrifice and I guess Entertainment time entertaining myself and doing things that might be fun for the moment But it's not gonna benefit me in the law run necessarily Those are some of the biggest things that I've sacrificed definitely When did the switch flip on for you to say yo? I'm doing this from I mean they still got the regular job situation and things that need you But when did like the the switch flip you to say I'm doing this no matter what? So I've actually been Evolved in music probably for about the last 25 years I started out as an artist myself. I've had independent deals Worked with some of the major artists. I was chasing my own dream at a certain point. I kind of fell back I stopped having a passion to do music not creating it but more or less Doing it from a business aspect. I kind of took all four about eight to ten years got the family in order Board of House names of that nature just to financially get myself stable to get to the point where Me making business ventures or Trying to chase my dream. It wasn't is it some of the sacrifices were reduced I wasn't sacrificing as much right because I've kind of solidified myself and stabilize myself to the point where now When I'm sacrificing is fun time or fun money. I'm not going shopping because I want to take this $2,000 to put into a business versus take this $1,000 and put into some sneakers or some clothes things of that nature So I took time off from door music to kind of financially stabilize myself So it I never lost the passion of the dream to to do it I just took time off to kind of set myself up. God. Let me let me tap into this part here when it comes to Your upbringing, you know from your parents. How did I did your upbringing and fluent to where you are? Yeah, man. Welcome to the building was Talking to the goat, bro. That's how it is So I would say the biggest influences like my parents We were no stress to the imagination were rich a lot of the things that you know I had to to get or obtain you know It was through me going out and getting it myself I was always raised to you know way out the risk versus reward That's one of the biggest things that always stick with me know if the reward isn't big enough to take the risk Then you you might not want to take the risk But I was always brought up to to taste my dreams ago after what I wanted and nothing was handed to me So you always had to strategize playing and figure out a way to achieve and get whatever you you want to get out of life And whether that's you know financial gain or if it's just peace of mind so to say yeah Neighborhood your neighborhood your community where you grew up now plays a big role man like what was your neighborhood? I mean like what was your block like when you was growing up? What's gonna thank you saw and what kind of the lessons that you learned from the block so growing up I moved around a lot originally I was born in North Philadelphia typical, you know inner city see you know Drugs violent crime all of that My parents were fortunate enough to be able to move us to the suburbs when I was around Yes, we're around like 12 13 years old So a different way of life, but it was still like where I'm from in New Jersey It's like it's kind of like a melting pot So it's like as soon as people win like the hood get a couple of dollars They move to this area and then it's still you know somewhat of a hood man tality But it is definitely a place where if you don't want to get into anything or in the trouble You definitely don't have to and then you know I started getting into trouble myself So I moved to North Carolina try to slow me down a little bit So I was living in a very rural area in North Carolina for a few years So I guess all of that it kind of gave me I would say well rounded I've seen like a lot of different ways of life like fast peace not as fast as a city life and then like slowing it all the way down And living in such a rural area in North Carolina It you know kind of taught me how to be able to build relationships and meet and Socialize with people of all different walks of life and backgrounds You love music absolutely and I want you to be honest with this answer and there's nothing wrong with being vulnerable Vulnerable in your answers always tell people that sometimes people think they got to say the most heroic thing But I believe strength is in being honest like you invest a lot of time money radio ads program artists trip Lights, you know bus tickets trying to you name it you've invested it as you should do you really like is there a plan B for you or I mean status or do you know this thing is gonna work where it's gonna take care of you for the rest of your life Be your four more K plan. It's gonna be your it's gonna be your golden parachute. Do you really believe I believe that it it will I absolutely believe that it will As I stated earlier I previously was doing music myself as an artist right so I took all time to kind of put those things in order to say I'm gonna establish a plan big, but that's the way that my mind works I'm always strategizing. I'm gonna make sure that I set myself up not to fail So I absolutely believe that this will but to say that this is gonna be my 401k I actually have a four I kind of set myself up to say I'm in a position to be able to to to pay for those things those trips those You know at marketing and advertising and things of that nature and it's not gonna necessarily impact my quality of life If it doesn't work because I've set myself up for it not to What is the distinction to your business model when it comes to maybe it's the type of talent you pick like what do you bring to the table That can be considered as a competitive advantage. I think that I bring the relationships that I've established over the years A lot of people chase money or looking for a big bag and for me It's more or less establishing solid relationships and maintaining those through the years So for a person like me that can take eight years off from music and then jump right back in To be right back in the loop getting plugged into certain situations getting tapped Then to certain people getting introduced to people that are Movers the shakers now that might not have even been you know relevant in the in the game and in the years when I was doing it It's a testament to how important relationships are where I can make a phone call to somebody that I've done business with Ten years ago and our relationship with those solid that as soon as I tell them hey, I'm back in the loop I'm looking at you know execute on a certain strategy or plan and they kept me right into the right people That's that's something that sometimes money can't even get you Money might not be able to get you in the room that a relationship can definitely when I speak to you When I prior conversation that we've had always get a sense of High self-awareness. You know who you are. You know what you got to do It's like you do a lot of meditation. I say all that to say this mental health is a big topic Into today's world and it's something that you know people don't run from anymore in the black community mental health was like a forbidden phrase You know you just go to the pastor you talk to your bar. We talk to your hostile You know normally black parents. They don't want to discuss mental issues You know even though mental issues aren't heard or are an inherited thing in most cases Those you know mental illnesses and everybody's feminized so that being said How do you how is your mental health and how do you protect your I would think that my mr. Health is pretty much and and I mean, I think we all have days where you know we might get down get overwhelmed Sure, and sometimes I think you know, we especially in our community We always big up the hustler we think you know being able to just always be on the go is a plus and sometimes you need to To set back and you know take a step back and give yourself some downtime You don't always have to you know rip and run because it it does a lot of wear and tear when you physically and mentally So I think being able to to identify when you're overwhelmed and being able to take a step back And even if it you know, you might have people in your corner or your circle that don't want to take that step back Or their their foot is on the gas at that point you might have to be able to have that conversation and effectively communicate that This is important where you mentally that you need to take his breath I mean, that's in business. That's in relationships. That's it. That's in everything I mean like in your romantic relationship that could be the case So it's always being able to Identify when you're overwhelmed and being able to take a step back to not overload yourself Don't about it. What is one thing about you that people say you know what I like that about that What is one thing about you probably that I'm always myself? I'm not a person that's too cool for everybody Like I'm not in the room trying to be the cool guy. I'm always myself. I'm pretty personable Social I'm gonna talk to everybody. That's probably one thing that that everybody says about me Like some you know, some people are you know, they're too cool. They feel like they're too important And I'm definitely not that type of person. I want to ask you this When you look into the mirror in 2024 August 21st 2024 what do you see in yourself? As a man has an entrepreneur In 2024 I would say I would I'll see a successful person a successful man and for years now Come up with my own Don't mean to cut you up. I want you to talk more in the in the characteristic Form not so much in the in the finished product But what do you see in yourself from a character perspective? Like for me This is like what I what I see in hearing you is someone that is a warrior. You know, I'm saying yeah Absolutely so yeah, I would say that a warrior definitely honest person. I can sleep at night I treat people the way I want to be treated. I would say I'm a pretty solid and stand up guy That's what I see in a mirror. I don't regret anything I'm not ashamed of anything and I think that's important when you're able to look at yourself in a mirror and be able to say that Like I haven't done anything that I'm ashamed of or that I regret I haven't done You know, I haven't screwed anybody over. I treat people how I want to be treated. I'm fair So that's what I see a balanced person that you know carries himself with dignity and respect and demands the same You know be treated with respect no doubt about it coming up in the game Talk about some of your influences that kind of business-wise and music-wise that were you know We're really influential towards Girl I mean music wise. I'm from from Jersey from the East Coast. I think everyone that's done something within the music business looked at or looked up to the likes of like a Jay Z The the Rockefeller days were pretty pivotal important in my upbringing and where I'm from So from that standpoint like I would say like artists like Jay Z the master p cash money Like a lot of the neighbors that were coming up and going independent route Those were some of the people that I was modeling myself at definitely What do you do to kind of unwind to kind of take your mind off everything? What does you? And now I'm trying to think of what is the time where is when it's just me Honestly for the two things I probably do the most that where when it's just me I go fishing That's probably like my top thing to do like to unwind. I think that's the most for me It's the most peaceful with relaxing thing is it me fish and pull out on the water I don't care if I catch anything is just out there is quiet and I get the you know Relax a little and not have to be overwhelmed or thinking so much a lot strategizing when I'm fishing I'm just out there relaxing chilling So between that and going probably to the gun range the two things that I do the most Got you on that there is a lot right now going on with artificial intelligence and You know just the way technology is moving and it's really is artist can loaf anymore like they can't just hide behind Fake likes and views they got technology that can let them know everything if your views fake If you comments then you know them's that right and you know how you and I talk you know business the business You know exactly to exactly but we always stress to artists If you don't have people Like no matter what they can they can create another usher with AI But they're not gonna go to that concert. They're gonna go to usher concert or the real usher you've done the rat. Yep Absolutely right there's us no matter what you can't AI usher Chris Brown. There's only one Or Drake or Kendrick my thing is from what you see how important is organic growth for artists these days I'm point it is just to slow burn it and just build organic growth in European as a professional Heck organic growth is very professional to me it when you're using AI You're using the button and you're creating this perception and that's exactly what it is And this is one of those cases where people say oh perception is reality Well, that's definitely not reality in this case So you're creating this false perception and at the end of the day you're really creating it for yourself It was kind of like you're lying to yourself to say I'm this important person or I'm this big of an artist Or I have this following but it's all AI created and nothing's organic. So I mean it's gonna end up It's going to end up trusting your ego at some point like you said you go to the show and then you have 50,000 followers on Instagram and you have all these likes But you go to the show and there's 15 people in the crowd it that it kind of sets you up for wake up call it in a certain way But it also can set you up as an artist to discover yourself if you start buying into your own height Organic growth is very important. I always say I would rather have you know a thousand loyal followers than a hundred thousand followers That I can't get to download and you know a song for 99 cents the AI to me at a certain point It serves a purpose, but it's not really benefiting the artist. Hey man brother Can you say it about a bro? You to the world. I'm not I'm like we sound like we You know, I'm saying brothers in this for real Well, I mean, I think you know artist sometimes you have to break it down to be very granular you say well Hey, if I if I have a hundred people that'll buy something from me For five dollars every month. It even if it's something that you set up as a subscription Well, that's five hundred dollars a month and you just build on that versus being I guess chasing after these numbers or these inflated numbers that they don't They don't convert to anything necessarily. You're actually paying money to have fake five long more jobs So the people in the back of the church can't hear you don't convert the world. They don't convert to anything So you're paying money to buy fake AI followers So you're spending money to get people to follow you to look a certain way Well, I would much rather have a Lower organic following that I'm making money off of versus spending five hundred dollars a month to keep my my stats at a hundred thousand followers I would rather be making five hundred dollars a month in my stats at 300 followers. I look at you know, and I've wrote through Instagram. I look at it all the time It's a certain article or pop out to my attention I might look and see that they only have three four thousand followers But they're doing like certain festivals and certain shows Yeah, then I look and I'll see an artist whereas they have 50 50,000 followers and they're not doing any show that I've never heard of them It is like how do you have all of these followers? But I look at your page and it's not converting monetarily And it's not even converting in its forest content that you're putting out You make so much sense broke and it's nothing too, you know when you never see them go live on Instagram They be running man. It be so scary right cuz they're gonna be gonna be 10 people watching the live I mean like bro. Why you never go live and it'd be the same or really cuz it's a cat It's it's the biggest it's a double-paddy cat bird with extra jeans man Seriously By a cat's really big cat. I mean you could fix something so long you believe it like you start telling people I'm gonna be being know you're not putting in And then you know the companies the companies that aren't doing the organic following an organic, you know Promotion for these artists. They're not telling them that okay there There is software that's gonna be able to tell labels and brands that this following isn't organic Right then there are people that do have organic followings and understand how the algorithm works They can look at your page and look at your numbers until that your following is an organic. We were discussing all air basically, you know how Your your post don't even it's not shown to all of your followers the algorithm doesn't allow that Only four to five percent of you are a little bit you gotta cut out a little bit Can you repeat that last one again? I was saying when some of the artists try to Say that their following is organic and I can look at you know The engagement on a post and tell that it's not organic I've got started explaining them like you're getting these bots in these these AI following but Anyone that actually understands how the algorithm works can tell that this isn't organic And then like I was saying the brands and these labels they have software that can also tell that your following isn't organic You know you show up to a meeting and you you have a hundred thousand following or followers and they put put your page in And then it comes back it says what percentage of your following is fake? Amen, bro Like to 10th power now no doubt about talk about as we close this interview out with 26 minutes strong bit and was podcast Speaking to my brother Bali B-A-L-L-L-Y give out your Instagram. I'm gonna spell it out nice and slow and phonetically Yep, my Instagram is bali underscore six zero nine. It's B-A-L-L-Y underscore six zero nine One of your artists you got working with radio pushes. What's the artist name? What's there and how is this filled on Spotify and give out their answer? That's my my artist YM KBG So it's YM underscore KBG on all Platforms all digital platforms on all social media YM underscore KBG type it into your Google with a pop right up All right, and how's his name's 12 on Spotify entirely in place of it all YM KBG That's all digital platforms. It's the same YM KBG Tell me what is special about him why give me one straw. I know you has many qualities. Give me one good quality by I'm mixing. Um, I would say versatility. There's ability to correct his ability to do you know like the melodic more vibey songs So that's something that you know, I don't come across many or too many artists today that you know Can do it all a lot of artists kind of stick to You know one or the other and so you know, it's kind of a rare find up to find an artist that does the melodic thing does it very well Can make a you know female friendly record and then turn around and you know Think he bars and it's actually like all right, but he can actually write he's witty. He has metaphors things right so that's one of the things that really stuck out when I started working with him It was that he could do both and he can execute very well and both whether it's vibes or bars No, no, what if you enjoyed the most about being on the bidding was firecast tonight my brother and keep it on Just the talking the open dialogue We you know, we kind of see a lot of the things in the in the same way kind of have Same outlook on a lot of things. So you know, it's a pleasure being able to get up here to talk with you today So you enjoy the court? Absolutely So that about well, you know, you're on the top 200 firecast brother. Yeah, I was absolutely. Yeah, I was checking that out So I definitely appreciate you man. You better spread that love man shot. I was what I did feel the On a top rated pie guy just want you to tell everybody from the executive perspective Just so artists know like when they are the paying all these other content creators who never give them We talking numbers over it. Oh, yeah, absolutely It feels great And I mean, it's not just you know, just talking numbers. You showed me the proof So we we got plenty email exchange plenty text messages and you as you know, we talked I've known DJ Westwill for Man Westwill go back maybe 20 years and I didn't necessarily meet you through Westwill We through conversation we we came to the understanding that Sure, sure. I have a relationship with Westwill outside of knowing you so I already know that Well, I'm for okay through Westwill absolutely, right, you know, I'm glad. So it's it yeah Iron sharpen iron Westwill is a great individual and he's putting So many years in his game like and I'm gonna use one of his phrases, you know, his jacket is After you know, I mean like that's one of the main reason why I love working with Cuz you know, that's why he's the head of our music program for our for the company Because of the fact that he always does right by people that says go like he never want to screw nobody I've always respected that up, you know come because to me care He out to How far you got you know the higher character the higher your flying lives The lower your character you won't go anywhere you're being the good And you know, he's always done the right respect, you know, respectful on every level professional And you can if he give you his word he give you his word you always go So and you've known the way one with me. I don't you know, I'm saying for like three years But I went trade it for nothing. Yeah, that just goes back to what I was saying I've no West will from when I was running around as an artist to me taking some time off and then jumping back into You know managing artists and jumping back into the promoting music and had a conversation with West will and you know Hey, we're from there. So that's another test another testament to having strong relationships And you know, we work with solid people, you know, you got it. It's one of those things again money can't money can't buy it So yeah, I let him know tonight, man, that you interviewed on the bid and was five guys man Makes you lay. Yep. We'll do I'm gonna send them a text early All right cool, but any final shout out as you want to give what we jump just that after you know, Jersey Of course, and you know, shout out to my artists why you Go go follow me on Instagram valley underscore 609 go follow my artisan Instagram why I'm underscore kbg check them out on all digital platforms YouTube Spotify everything why mkbg. We got tons of songs up tons of videos up Died, man. Well, listen, I want to say it's an honor to have you on the bid and was podcast. I want to say think For investing into radio pushes man, and you know, we already moving with everything. So Make sure you tune in to you know, make sure you tune in tonight at eight or between eight and elevens You can hear the record. Yep. We'll do I'm on it. All right, man. Don't forget to hit that red button so you can leave the session All right, I'm gonna give out your Instagram and a one more time so people can I've been tap and follow me on Instagram at valley underscore 609 at b-a-l-l-y underscore 609 All right, man. Appreciate it people bowing the building is a preface of having me
