Living Your Legacy

How She Left Success to Build Her Dream Farm

16 min
Jun 9, 2026about 1 month ago
Listen to Episode
Summary

Tara Lucky, founder of Lucky Farms, shares her journey from corporate nonprofit leadership to building an agricultural enterprise focused on farm experiences and community. She discusses how shifting inner beliefs and following intuition led her to abandon societal expectations and create a thriving farm business that reconnects people with agriculture.

Insights
  • Inner transformation precedes external success: changing self-worth and beliefs directly impacts business outcomes and life satisfaction
  • Childhood passions are reliable guides to authentic entrepreneurship and market opportunities when societal conditioning is removed
  • The disconnect between modern consumers and farming (less than 1% live on farms) creates significant market opportunity for experiential agriculture
  • High-frequency communities and tribes of like-minded leaders accelerate personal and business growth more effectively than traditional hierarchical structures
  • Animals and nature teach intuition and presence better than formal education, enabling better decision-making and leadership
Trends
Shift from credentials-based to intuition-based leadership models among emerging entrepreneursGrowing consumer demand for experiential agriculture and farm-to-table lifestyle experiencesMigration of innovation hubs from traditional tech centers (Bay Area, Austin) to secondary markets like MiamiWellness and frequency-based thinking entering mainstream business discourse and community buildingMulti-revenue stream agricultural models (farm tours, events, direct beef sales, honey, flowers) replacing single-commodity farmingEmphasis on founder storytelling and personal narrative as primary marketing and impact toolNeuroscience-informed business practices (neurological pathways, emotional intelligence, visualization) gaining adoptionCommunity-first business models prioritizing local partnerships and synergy over traditional corporate structures
Topics
Farm-to-consumer experiential tourismRegenerative agriculture and grass-fed beef productionLimiting beliefs and self-worth in entrepreneurshipIntuition-driven decision makingAgricultural community buildingMulti-generational farming accessEvent venue development from historic structuresAnimal-assisted wellness and leadershipFounder storytelling as marketing strategyVisualization and neurological pathway developmentLocal farmers market distributionBeekeeping and honey productionFlower farming operationsWedding and event space developmentUrban-to-rural entrepreneurship transition
Companies
Lucky Farms
Tara Lucky's agricultural enterprise offering farm tours, events, grass-fed beef, honey, and flowers across 9 acres w...
Insight Success
Podcast network and community platform hosting the episode and facilitating high-frequency entrepreneur mastermind ex...
Netflix
Referenced as example of major tech company presence in Miami's emerging innovation ecosystem
Microsoft
Referenced as example of major tech company presence in Miami's emerging innovation ecosystem
Google
Referenced as example of major tech company presence in Miami's emerging innovation ecosystem
Amazon
Referenced via 'Bezos' as example of major tech company presence in Miami's emerging innovation ecosystem
People
Tara Lucky
Guest discussing her transition from nonprofit executive director to farm entrepreneur and community builder
Reggie Thiers
Podcast host conducting interview and providing context on Miami's emerging entrepreneurial ecosystem
Rudy
Referenced as leader of high-frequency community and mastermind experiences that Tara Lucky participated in
Quotes
"It's all about what comes from the inside. If we can change our inner beliefs and grow our self-worth, then our outside automatically changes."
Tara Lucky
"Less than 1% of folks today actually live on a farm. Every generation is further removed from farming, yet we eat three times a day."
Tara Lucky
"If you think about your passion as a child, a lot of times, if you follow your gut instinct, it will lead you back to your childhood, and to things that you did as a child."
Tara Lucky
"If you want a really nice car, if you want a big house, whatever it is you want, it's about the feeling you want to have, not about the actual things."
Tara Lucky
"If you feel that way now, that is like the game changer in getting to where you want to get even faster."
Tara Lucky
Full Transcript
I was doing what I thought everybody should do. I was following society's norms. So I got a couple of master's degrees, and I thought that that's what I need to do. And what I realized at the end of the day is it's all about what comes from the inside. If we can change our inner beliefs and grow our self-worth, then our outside automatically changes. Tara Lucky is an entrepreneur, agricultural leader, and the founder of Lucky Farms. Drawing from her passion for farming, family, and community, she is helping preserve the values of agriculture while creating opportunities for growth, sustainability, and future generations. Growing up as a child, I loved horses, loved animals, all of that, but I had no access to farmland. But what I realized is that through our experience, and our farm tours we offer now, is that people want the same thing I wanted as a child, and that's really to experience farm life. Less than 1% of folks today actually live on a farm, and now on our farm we offer these really hands-on, engaging experiences with big farm animals. And I see that joy that I had as a child, and I get to relive it every day with the visitors that come to our farm. Living your legacy podcast for those who live to leave a legacy. Welcome back to another episode of the Living Your Legacy podcast. For Insight Success, I am Reggie Thiers. Joining me today is Tara Lucky. L-U-C-K-I-E Lucky. Just making sure. I will take the hit and look like a dumbass, not knowing how to spell Lucky correctly. Tara Lucky of Tara Lucky Farms? Yeah, or Lucky Farms. Lucky Farms, all right, rock and roll. Here we are. Welcome. Yeah, great to be here. I've had an amazing time here in Miami, and I truly am lucky. So it's nice to have the last thing lucky, because I think I've been living my best life, and I'm here to really share how I've lived my best life and how others can as well. Right on. Well, let's begin the journey of, what will we learn about you and your women in power episode? I think you'll learn about my journey from, I think when I was younger, I was doing what I thought everybody should do. I was following society's norms and expectations. Yes, yes. Because of that, I got into this cycle of just being tired, feeling kind of uninspired. Just, we had two young kids, and I was the executive director of a nonprofit and the business. The nonprofit was doing really well, but I just felt like inside, there's got to be more. Yeah, you do, for sure. There's got to be more to life. I wanted an adventure. And also my health was kind of, your body always shows you what's wrong, if you're not aligned with what you want. Then a lot of times your body shows it. So I got this herniated disc in my neck, and I had nerve pain, and all these things going on, which is really a manifestation of having stress and anxiety. And realizing that I need to do something different. And if you don't listen to your body, it will just get louder and louder. Oh, absolutely. I suffered an injury years ago, and I still carry that injury with me. It's like a shameful, because I was like, I remember what I was doing that night, and I shouldn't have been doing that night, and I got my ass kicked for it. And now I'm going to carry that shame wound, just to remind me. And yeah, when I have negative days, I'm like, well, I'm pretty sure it's the wound, as opposed to what's happening in the brain. It's all interconnected. But it's actually kind of helped me stimulate the right brain muscles for positivity and understanding frequencies and all that. Yes, yes. Fun, all that jazz. But it's ironic, because when you start talking about frequencies and the divine, you don't picture folks that look like you in cowboy hats. You have a doctorate in educational leadership. I thought that I need to climb the ladder, so to speak, in society, and that I needed to kind of look outward and get a lot of education. So I got a couple of master's degrees, and I thought that that's what I need to do to gain, I think, respect. And what I realized at the end of the day is it's all about what comes from the inside. Yes. It's all about if we can change our inner beliefs and grow our self-worth, then our outside automatically changes. Oh, absolutely. Yeah. And it's really so simple, yet I think people don't believe it, because it's so simple. But it's hard to do, because we're taught in society not to follow our heart and our passion, but to do what everybody else is doing. Yeah, it's crazy. I always thought this was happening in coastal cities. I grew up in Miami, born and raised here, and I didn't even start really thinking this way until I lived in California, where it's like, life really began there. But now that I've moved back to Miami recently, and I'm finding folks like yourself rooting in these tribes of a collectively ended up in Miami, you start seeing these like the Bezos, the Microsofts, the Googles, everything that I saw in the Bay Area 20 years ago, even in Austin recently, after COVID, everyone's out here in Miami. There's something tribal happening here. So with Insight's success, it's just like, OK, cool, this is Netflix, but we really want to give a megaphone to folks like you that are like, no, dude, this is happening everywhere. We feel the frequency. There's leaders being born among the stars. How does it feel to be that, to be a powerful woman in this new era of what it is to be a leader? Yeah, I appreciate you saying that, because I think being around Insight's success and the people that are a part of this, they think differently. Oh, yeah. And it's kind of hard. I feel like most people are on this path where they're just, they're subconsciously, they're in their subconscious patterns, and they're just reacting, and they are doing what everybody else is doing and following that path. And what's different about everyone inside success is that people are following their intuition, they're following their gut. Right on. And they are, and that's different. And like Rudy says, you have to be around people that resonate with you on that higher frequency, that higher level in order to move forward. So I feel like it is, in a way, like we had this week, I just feel like, wow, I found my tribe of people, and we all do think a little differently. And it is higher frequency. Oh, yeah, no question. It can get kind of intense, and we start to weed out the folks that are not designed for it just yet, or maybe this is not for them. They just, they're at a different timber, and it's completely a real thing. But again, it's Miami, and everyone's very fiery here. I'm sure you can kind of see that in our traffic, in our weather, and how we carry ourselves, and how we speak to each other. It's very, very raw, rebellious, but it's just like very prideful. Yes. So welcome. Yes. Thank you. What happens next for you? Like you walk out this door, and what do you do next? Like what are you inspired to do next? That's a great question. I've really been working on my own self-worth over the last couple of years, and like I was saying, it's when you change your inner world, you change your outer world, and so we run farm tours at our farm, and our whole basis for what we do comes from as a child. And I actually think that if people, if you think about your passion as a child, a lot of times, if you follow your gut instinct, it will lead you back to your childhood, and to things that you did as a child. Because I think when you're a child, you're not listening to society left, you're kind of more raw and just going after what makes you feel good. And at the end of the day, it's all about finding what makes you feel good. I, growing up as a child, I loved horses, loved animals, all of that, but I had no access to farmland. And then I believed, for the longest time, I really believed that I had these limiting beliefs, and I thought, well, I'm not a multi-generational farmer, so I'm not gonna, I can't be a farmer. Sure. But what I realized is that through our experience, and our farm tours we offer now, is that people want the same thing I wanted as a child, and that's really to experience farm life. Less than 1% of folks today actually live on a farm. Every generation is further removed from farming, yet we eat three times a day. Yep. You know, and so it's been fun to come full circle, and now on our farm, we offer these really hands-on, engaging experiences with big farm animals, like chile and cows, gags. Oh, right on. We have reindeer, donkeys, all sorts of things, and I see that joy that I had as a child, and I get to relive it every day with the visitors that come to our farm. So we've really grown exponentially, even just in the last couple of months. We have amazing things going on for the holidays. We just broke ground on our historic dairy barn, turning it into a wedding venue, slash event space, right on. Very cool. That has been in my mind for about five years, and so that is unfolding. So I'm just excited about everything that's coming up for us. That's great. I like how we're future casting, but now that's rewind time. And with a name like Lucky, how's life been for you? Have you been that lucky? Have you seen adversity in the face and go, ha, I've got a special power. I've got this great last name. How has life been working for you, and do you see the realizations in your brain a manifest in reality? Yes. Yeah. So I do feel lucky, and I feel really grateful, and I have a lot of gratitude. I believe that our brains are a muscle, and we can choose to think the thoughts that we want to think. And I think that it wasn't until I really understood that, and understood that so much of it is about emotions, too. What emotions are you feeling, and also letting the motion feel it, let it flow through you, and just being really conscious of those thought patterns that we have. Because if we choose to think positively, and we think we're lucky, then you see things, things come doors open. Opportunities come into your life, and you are aware of them, and you are open to accepting them. And then usually a better plan than you ever thought could exist happens. But if you go the other way, and you're thinking negatively, you don't even see those doors when they open. Yep. Like you won't see them, and you'll find the problems. You won't find the solutions. Oh, for sure. I got it. I got, I'm curious. Did you learn this from your farm animals or from human beings? I'm pretty sure you must have learned most of this from the animals. Oh, yeah. 100%. I'm learning from both, but I will say that if you, if you've been around animals, if you have dogs or cats, or when you're with them, it really helps you to be centered and be present. That's something that I think animals can teach us. And they also, they, they can feel our energy too. So if you want to try to work on your own energy, I think being around animals is great. Absolutely. I feel like animals are far wiser, you know, beyond any human. I feel like there are protectors in our gardens, because it's like, oh, you know, you have a cat or a dog or a horse, and you're like, oh, this is my human poor thing. He's so fragile. He's got emotions and all these things. He's impulsive. We're just centered and we're animals and we're free. Yes. Some human. We got you. Something we can also learn from animals is that they listen to their intuition. It listens to their gut. And I think we've always had that skill that's really important. And in our society has taught us to not listen to our gut and not listen to our intuition. But the best leaders and people who are really having success in their life, it's because they're listening to their intuition and then they go after it. Right on. How, what are you doing to preach this to everyone? Folks are showing up to your farm and you just have a bullhorn. You're like, you are energy. Good for you. Yes. Like, how do you do this? Thank you for asking that. So although we offer farm tours on our farms, what we realize is that a lot of times when people come, we do, we share our personal story. Right on. And that I think has the biggest impact of anything. Because me telling my personal story, it has more to do with the fact that I had these limiting beliefs and I overcame them and really anybody can. It doesn't have to be farming. It can be anything. Oh dude. Oh man. This is amazing. What are we going to learn about you in your women in power episode? I apologize. I've already asked that, but I'm going to make sure I ask it again. Oh yes. Yes. So I think you do learn a little bit about my journey along the way. I think going from really struggling and in life in a lot of ways, with not feeling alive inside and then finding the joy. Something that I talk a lot about in my episode is just, you know, you just have to go for it and believe that you just have faith and believe that everything will work out. Right on. When we first got our farm, I knew very little about farming, but I just had to throw my hands up in the air and just say, you know, universe, like there's, you know, bring me people into my life. Right on. That can create synergy and we can, you know, make things happen. And shortly thereafter, you know, I was open to bringing people into my life to help me and to being a sponge and finding resources. Oh yeah. And so because of that now, we have nine acres of beautiful flowers. A family grows flowers on our farm. They sell local farmers markets. We have a beekeeper that sells honey at farmers markets. We sell cattle. We sell beef by the quarter half and whole. It's 100% grass fed beef. And then we have about 75 animals on our farm right now. Wow. And then- Please list all their names. I won't wait. Yeah. And then you have names too. We talk a lot about farming and the lifestyle. And all of that. And we've just gotten so involved in our local community. It has been so, so such an adventure, but also just so fulfilling. Yeah. Do you want to trade places for a day? Yes. Come to the farm. Oh my God. Yeah. We have, so we've got reindeer too. What? We have toasts is our, our, our male and he's got huge antlers. And just so amazing. And he's very excited about Santa coming and all that. I was going to say, like folks here in Miami are like, oh technology, big cities, room, room. And it's just like, oh, you folks out of the farms are far more advanced. You guys are truly living what life is should be. And like to have you here in our studios reminds me of that. So that's awesome. What a great way to, to enjoy the rest of our Friday in this concrete jungle called Miami. But you make sure you go out there and have a good time. With that, do you have any closing comments? I'm just, I'm excited for finding other people that I think resonate at the same level. And, and it's all about inspiring others to live their best dream. So, so I just appreciate, I appreciate this podcast. I appreciate what inside success is doing. And I'm just excited to see in the future what, what, what we all have in store. And did you just do the mastermind with Rudy? I did. Oh man, you got the full experience. Yes. And it was awesome. And I did the, the genius, like there was a genius. Yeah. I did that. How to go and have that giant screen behind you. It was awesome. And what my focus was is if you want to be whatever you want to be, think about your future self. And if you can feel the way that you want to feel, because at the end of the day, it's all about how you want to feel. If you want a really nice car, if you want a big house, whatever it is you want, it's about the feeling you want to have, not about the actual things. And so I, I gave people some, some steps to take to feel that way now. And then if you practice that every day, what happens is your brain creates these neurological pathways and you will find a way to get there and to feel that. And so that might lead you to that big house, or maybe it will lead you to an amazing, amazing farm. You know, you don't know, but if you feel that way now, that is like the game changer in getting to where you want to get even faster. Right on. And now we cut to the horse looking at the camera going, go. Yes. Yes. Tara Lucky, I am very lucky to have you on this podcast. And with that, this is Tara Lucky. I am raised so, so lucky Gutierrez and we are inside success.