A big update about Smash Boom Best and the Brains On Universe
3 min
•Jun 11, 202510 months agoSummary
Molly Bloom announces that Brains On and Smash Boom Best are relocating to a new headquarters and taking a break from producing new episodes during the transition. The shows will continue live performances, and listeners can sign up for a newsletter to learn about the new home.
Insights
- Content creators are strategically pausing production to manage organizational transitions while maintaining audience engagement through live events
- Multi-show universe strategy allows individual shows to take breaks without losing audience connection across the portfolio
- Live events serve as critical touchpoints for direct audience engagement during content production gaps
- Newsletter signup is positioned as the primary communication channel for major announcements and audience updates
Trends
Podcast networks expanding live event touring as revenue and engagement strategyStrategic production pauses for organizational scaling and relocationMulti-show universe model enabling content diversification and audience cross-pollinationDirect-to-audience communication via newsletters replacing traditional media announcementsLive performance expansion across multiple cities as part of growth strategy
Topics
Podcast production hiatus and transition planningLive event touring and ticketing strategyMulti-show podcast universe managementAudience communication and newsletter strategyOrganizational relocation and scalingKids and family entertainment content strategy
People
Molly Bloom
Host of Brains On and Smash Boom Best; announced production hiatus and relocation of podcast headquarters
Quotes
"We're taking a little break from making new episodes. I know, I know, not cool, but this isn't goodbye. In fact, it's very exciting because we're looking for a new home."
Molly Bloom
"Our new headquarters will be bigger and better. Six more bathrooms, 10 more water slides, a working doorbell."
Molly Bloom
"To get our forwarding address, sign up for our newsletter. Go to BrainsOn.org slash newsletter. You'll be the first to know about our new home."
Molly Bloom
Full Transcript