The Jefferson Fisher Podcast

Robert Greene: Why People Manipulate & How to Protect Yourself

47 min
Dec 9, 20254 months ago
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Summary

Robert Greene discusses how power operates as a neutral tool for influencing others and controlling one's environment, emphasizing that understanding power dynamics is essential for success in professional and personal relationships. He explains how strategic communication, self-love, and awareness of manipulative tactics can help individuals navigate a political world while maintaining integrity.

Insights
  • Power begins with self-control and emotional detachment, allowing individuals to strategically influence others rather than react defensively to circumstances
  • Most readers of 'The 48 Laws of Power' are naive professionals seeking to understand workplace dynamics, not inherently manipulative people looking to exploit others
  • Strategic communication requires understanding the other person's needs and self-interest rather than simply expressing your own wants and insecurities
  • Self-love developed in early childhood acts as a psychological thermostat that helps individuals resist manipulation and recover from attacks on their confidence
  • Asymmetric power dynamics exist when some people are willing to act unethically while others maintain moral boundaries, creating systemic disadvantages for the ethical party
Trends
Growing demand for realistic workplace education about power dynamics and political navigation among young professionals entering the workforceShift from self-help literature focused on positivity toward pragmatic frameworks acknowledging the political nature of organizations and relationshipsIncreased interest in identifying and protecting oneself from narcissistic and manipulative personality types in professional settingsRecognition that childhood trauma and early experiences shape adult capacity for manipulation and power dynamics understandingEmphasis on appearance management and strategic self-presentation as legitimate professional skills rather than inauthentic behaviorGrowing awareness of ethical asymmetries in competitive environments where rule-following creates disadvantages against amoral competitors
Topics
Power dynamics and influence in professional relationshipsStrategic communication and persuasion techniquesIdentifying and protecting against manipulative personalitiesNarcissistic personality types and toxic behavior patternsSelf-love and psychological resilience against doubt-inducing attacksWorkplace politics and organizational hierarchiesAppearance management and personal brandingEthical asymmetry in competitive environmentsChildhood development and adult confidence buildingThe 48 Laws of Power framework and applicationsAsymmetric warfare and dirty tactics in businessPersonal integrity while exercising powerEmotional detachment and strategic thinkingCharacter assessment and personality type identificationThe sublime and appreciation for existence
Companies
Rolling Stone
Magazine where Robert Greene worked early in his career and observed organizational hierarchies and ego dynamics that...
People
Robert Greene
Author of 'The 48 Laws of Power' and other books on power, strategy, and human nature; discusses his philosophy on po...
Jefferson Fisher
Podcast host who interviews Robert Greene about power dynamics, manipulation, and strategic communication in professi...
Vladimir Putin
Referenced as example of leader willing to employ asymmetric and amoral tactics to gain and maintain power without et...
Quotes
"Power is a tool. It's totally neutral. Like a hammer, you can use it to build a house or you could clobber someone over the head and kill them with it."
Robert Greene
"True communication is effective, it's strategic. You take that step back and you put yourself in the other person's shoes. You get out of your own head because you're so self-involved that you don't realize that your words are just landing nowhere."
Robert Greene
"The degree that you have that love will bounce you back up and you'll be able to tell yourself at first their doubts hit you because we're all human. But then you go, no, it's crap. They're playing a game. I'm not going to fall for that."
Robert Greene
"Every time something bad happens, you look inside of yourself and you go, that person manipulating me, that narcissist gone to my life and did all kinds of damage. What is it about me that allowed them into my life?"
Robert Greene
"I understand people will constantly attack you in life. One of their main weapons will be to instill in you doubts about yourself, your worth, your abilities, your potential."
Robert Greene
Full Transcript
If you haven't heard of the book, the 48 laws of power, well, you might be living under a rock. Today, I am privileged to talk to the man himself, the author of the 48 laws of power, Robert Green. Robert, thank you so much for coming. Thank you for having me, Jeopardy. And I appreciate it. This is a conversation I'm very much looking forward to because your book is one that often when I make content or I'm speaking, there will typically be somebody who comes up and says, oh, have you read the 48 laws of power? And I say, yes, I have. And what I want to talk about and what the listeners are going to get, what you're going to get in this episode is we're going to talk on, can you use power? And can you also maintain your own integrity? Because a lot of the times people find those to be conflicting in some way of, they hear manipulation, they don't hear anything that is descriptive, prescriptive, that can improve their life. Robert, how would you define power? What does power mean to you? Well, power is a tool. It's totally neutral. Like a hammer, you can use it to build a house or you could clobber someone over the head and kill them with it. So power is simply a tool. It's neutral. It is neither good nor bad. It can be used for evil. It can be used for great good. But power is a sense of having control over the immediate environment, over events that are occurring in your life. So to use this to flip it around to the negative, if you sense in your daily life that you have no ability to influence your children, your spouse, your partner, the colleagues that work, your boss, the people in your company, it's a miserable, miserable feeling. You have no power, you have no control, you have no influence. You can't tell people that you tell people to do something and they don't listen to you, right? Or they do things to you that kind of block your path. And you have no way of getting them to stop this. That feeling of powerlessness is something that human beings cannot endure very well. And if you feel powerless for very long, something is going to warp inside of you psychologically. You're going to turn inward, you're going to become resentful, you're going to become angry, you're going to have pools of anger, you know, developing inside of you deeper and deeper and deeper. And you're not going to have control over yourself. So power is the first sense of control is over yourself, over your emotions, so that you're not always reacting and getting angry. So you have a little bit of detachment. So when it comes to those situations where you need to move or influence people like your children, your spouse, your colleagues, your boss, you're able to step back, a half step, a full step, a couple steps and think, go, what is it that will actually move that person in the direction that I want? How can I actually influence them effectively so they don't hate me, so they don't resent me, so that they actually do what is in my interest without maybe even realizing it with or that the interests align in some way. So that is power for me, right? It begins with yourself, it begins with a slant sense of detachment from the events happening to you. And it's the ability to strategize and think in each situation in life. This is a move that will gain me a little degree of control over events. You can never ever have complete control. Life happens, things happen, pandemics happen, black swans happen, you can't control everything, right? But that little bit of margin of control is enough to kind of help you glide through life a little bit more smoothly. When I think of power, I think what you said is a perfect definition of it. The ability, one's ability to control or influence another's behavior, maybe including even their own. You have the personal power, you have relational power, like who in the dynamic might have more influence over the other between husband and wife or partner. And maybe there's political power, the ability to construct influence others, the ability to write laws, implement laws socially. And what I find, the people that I get to talk to are always looking for power of themselves and how they're going to improve their life and where I teach is communication and the power of words. And this is why I really like, there's a number of the laws that you have out that are specific to communication, like using less words in particular. How do you find that communication and power intersect? They're obviously completely intertwined. But communication has to be strategic. That's the problem that a lot of people have in this world. They think if they just talk, if they just say, this is what I want, this is what I need, please go and help me, that that's communicating. All you're communicating is your insecurity and your needs. True communication is effective, it's strategic. It hit other people are naturally resistant to helping you or do aligning themselves with your interest. Everybody has their own problems in the world today. We're all stressed, we're all working too hard, we never have enough time, right? So you talked to me about what you want. Okay, I'm kind of half-listening, but you kind of irritating me because you're just spewing things from your side, right? True communication is what I was saying before you take that step back and you put yourself in the other person's shoes, right? You get out of your own head because you're so self-involved that you don't realize that your words are just landing nowhere. You get out of your head and you go, I'm dealing with another person, they are not me. They have their own problems, their own wishes, their own issues right now in the present, right? What is that? What is it that is going on in their head in their world? So now you have to do some research, so now you maybe you know them well and that maybe you don't know them at all, but you have to figure that out, it's a puzzle. Once you figure out their side, not your side, what they want, what they need, now you have some power to craft what you say to actually influence them, to appeal to their self-interest, which is one of the laws of power, one of the most powerful laws of all, right? So if I say something, and I'm trying to influence, I'm trying to move them like on a chess board in my direction, right? If I say something that appeals to their self-interest while it's also helping me, their eyes will light up, all those defenses that they have will start to go down. So communication is absolutely worthless unless it's strategic. And say, I always say less than necessary is important because the natural tendency for a human being without self-control is just to spew words, you know, just like verbal diarrhea. This is, you know, my problems, my life, this is what's going on with me, this is what I need, blah, blah, blah, blah, blah, right? Just shut up, talk less, and think more about what the other person needs, and craft your communications, to teach it. You know, I wrote a book recently, and it's hard not to, I can't imagine writing a book and not having pieces of yourself in it. When you were writing this book, what was coming up for you in your own life? Are you just studying these elements of influence and control and powers? Is it something that you were writing to yourself or to other people? Where did that come up for you? Well, it came from two things. First of all, a very deep desire to help people in this world. I don't, my books, I think very, very deeply, just I'm working on my eighth book now, so powers in my only book, but I think very, very deeply of my audience, right? It's a form of communication to get back to that, right? And I want to help people, I want to help people deal with their problems in a real way, not just to satisfy my own ego. So I have to think about how my words can actually be absorbed into your daily life. So that's one side. The other side is the book came from a lot of pain, right? So I started entered life like most people kind of naive, kind of innocent. I wasn't a good player, naturally, necessarily at power, right? I made mistakes. I talked too much probably. I outshown the master, right? On and on and on. I can go through the laundry list of the things that I violated. And I didn't realize that the world is political. I thought when you enter the work world, what matters is having results is getting things done is doing things well, but no, I had many, many, many painful experiences, particularly working in the film world. But as I've said in many interviews, I've had 50 different jobs in my life more than 50 in all different aspects in every little possible, um, have an equal life. I've had a job. And I suffer deeply and I suffer deeply from the sense of people are so political. Their egos aren't involved in everything. You can see their egos as they walk past you, right? I would notice in the office that there was these higher arcies. I worked, remember I worked for well at the magazine Rolling Stone. And there were these higher arcies. There was the boss. And you could just see this massive ego walking back and forth. And then there were all the others, the smaller little people working right under him and their egos. And there was little me in the corner as a copier, a little tiny, tiny little ego. But that's what mattered. That's what made things run was how will you impress him, how you talked to the boss of this case, John, John winner. And I thought this is silly, but this is the real world. And you have to take the real world seriously. You have to succeed in the real world. So the book came from deep pools of pain for my own mistakes. And from a deep desire to help other people because I feel it's the source of a lot of depression and misery in life. You know, you say something, you do something, thinking that you're on the right track, it's going to help you. And the next thing you know, you're fired or you're devoted. You don't know why. I felt, you know, I see people around me having these problems. So those are the two strands of the book that deep desire to help people and a realization that the world is political, full of egos and that mistakes are very costly and painful. And I made plenty of them. You're not alone. We fall, we fall made a lot of mistakes. Looking back at it now and knowing the impact of the book. And I want to talk about the book specifically that you're writing and going to be releasing soon is for those who haven't read it or those who might go, you know what? Now that I've listened to this episode, I want to pick it up again. Maybe they have it on their shelf. I haven't looked at it in a while. How do you find and especially being the one that wrote it that this topic can also be very healing? I get a lot of emails from people that, you know, it's helped them. It's turned their life around where they started a business because of the book. Of course, they're, you know, it's anecdotal. So I'm sure there's a lot of stories out there of people who've been hurt, who've been on the other side of the manipulation. I understand that. But what's healing and liberating is to finally have that little light turned on inside of your brain that this is how the world works. I didn't realize that. I thought what mattered was just being myself. I thought that I could just do my job, say the things that I like, dress the way that I like to dress, just be myself. And it was enough. And no, I'm suffering from it. And just seeing that little switch go on in your brain that no, the game is different. It's played differently. There are rules to this game. You can't just come and play poker and just do whatever you want. There are rules for poker. There are rules for chess. You don't know the rules. You're just playing terribly and you're suffering. And just that little bit of switch inside going, maybe I'm entering this game, maybe I'm from the wrong angle. Maybe I'm being too selfish, egotistical. I'm too self-absorbed. And I'm not thinking enough about the players in this game. That little switch of your perspective of how you look at it can be deeply healing and enlightening because it's not natural to us. As I said, it wasn't natural to me. So I think in that sense, that's what has helped a lot of people, a lot of people who like myself enter the work world a little bit innocent and a little bit on the naïve side. This episode was brought to you by CozyEarth. One of the reasons I love CozyEarth is because their products are just that dang good. When it comes to anything that I want to wear that is soft and comfortable. I'm talking hoodies, sweatshirts, sweatpants, which I am wearing a lot of right now. Now that in Texas, it is less than 60 degrees, which means it's freezing here. From our bedsheets to our bath towels to everything that is quality product, that's CozyEarth. And I love talking about them because I use their stuff all the time. Go to CozyEarth.com, slash Jefferson, use the CozyEarth and get 40% off. CozyEarth.com slash Jefferson, get the CozyEarth for up to 40% off. If you're looking for anything in the holidays, you need to go check out CozyEarth. You will not be disappointed and you will find something that you go, oh, I need this and I need to get it for somebody else, but I definitely need it for myself. And now back to the episode. How can you tell if somebody is trying to manipulate you? Well, sometimes if people are clever, you're not going to realize it. Like if people are really good at the manipulation game, if they know the 48 laws of power, if they know how to seduce you, how to wrap their words and make you seem like they're just wonderful, that they're out for your best interest. If they're really good at it, you won't realize that until it's too late. And so in my book, one of my last books, The Laws of Human Nature, what I tell people is you need to identify these people before they enter your life or before you start listening to them. You need to be able to identify the manipulative types before they start charming, before they start enchanting, before they start wrapping you up in their dramas. Because if you don't, if you fall into that trap, it's going to probably be too late. Most people aren't such good manipulators. And you can sense it, right? They're very passive aggressive. They say things that they want to get from you, but there's another subtext involved, right? And a lot of the bad manipulators, you can feel it, you have an intuitive sense, you can understand it, there's something in their body language, something in how they speak, it doesn't seem sincere. But the main thing is to be able to sense people's character, to be able to identify the types of people out there. So as I said, there's some people out there who are brilliant at the manipulation game, for whatever reason, not because mimicking a so they read my book, but because it's in their DNA, they're just naturally good at it, right? People who are very political, okay? So your task is to be able to see through these people, because the problem that a lot of people have, you see, I have to kind of circle around here a little bit. The thing that I try to say in the 48 laws of power is that it's a game of appearances. Appearances matter so much in this power game, how you present yourself, how people see you, act like a king, to be treated like a king, right? We create yourself. Your appearances is what people are judging you by, right? So at the same time, you have to control your appearances, so people see you as powerful, but you have to see like a laser through other people's masks, through other people's games that they're playing, through the appearances they're trying to create. So the great manipulators out there, right? They have signs, they're not perfect. They give little clues, little crumbs that reveal that they're trying to play this kind of game on you. And that's why I wrote the laws of human nature where I give you tools for identifying the great narcissists out there, because most of the master manipulators are toxic narcissists, and you have to be able to identify them before they enter your life, how to identify people who are full of envy. They are a very dangerous type. They'll become your best friend in order to hurt you, to sabotage you, because they feel envious. You have to identify them before they get into your life on and on and on down the line. So that's sort of my advice. There's no simple answer how to identify a manipulator. It's in their characters, in their body language. It's the little signs that they give out, and you have to be able to see through people's masks and not always take appearances for reality. The people who would read this book, and let's say they've read it, they really understand it. They're putting it in a practice, and there's somebody who wants to have, as we've defined, more power in their life, whether it's for good or whether it's for bad. And through that, they're going to be able to, as a verb, manipulate people for good or for bad, to their purpose. Do you find that the people who read this book are doing it with ill intent or for good intent? I know you've heard, you have to have had a lot of feedback from this book over the last many years. I'm curious what you'd speak to that. Let me clear up one thing though, that not all of the laws are about manipulation. I guess it's how you define manipulation. Creating compelling spectacles, one of the laws is creating something that draws a lot of attention, which is what a lot of life and social media involves. You can say in some ways it's manipulation, but it's also just trying to please people, just trying to bring pleasure into the world, just trying to create a spectacle that attracts attention. I don't necessarily see every law in there about manipulation. But to get to your point, I've said this before, the people who are really, really nasty and evil at the game of power, and they're out there out there. I would say maybe three to five percent of the population would be like that. Maybe I'm overestimated the number. They don't really need a book like the 48 laws of power, right? They've been learning this from a very early age. They probably had troubled childhoods. I don't want to get too deep into the psychology of that, but they've been wounded in their childhood, right? And they learn from the age of six or seven or eight. This is how you get people. This is how you stream people along. This is how you get attention. This is how you beat dramatic. This is what you say. This is how you get mommy and daddy to pay attention to me. This is how you get the teacher to like me. They've learned this step by step at an early age. By the time the age of the world in 22, they've been dealing doing this in high school. They've been doing that at college or wherever. They're getting better and better at it. Then this book comes along the 48 laws of power. Well, they don't need to plead that. If they read it, it's just going to confirm the things that they've kind of intuitively understood. Now, I don't deny that there's going to be a percentage of people who read that book. Go, wow, I can really be nasty in the world. I can really use this now and get a lot of power and they are using it for bad purposes. I understand that and I have to own up to that and not I'm not completely naive about how the book is used. But the vast percentage of people and I know this from the emails I get I get hundreds thousands, tens of thousands of them in the last 20 some years, probably hundreds of thousands in the end. Are people who are like myself or like myself who are naive who didn't understand how the game is played who entered the world with all kinds of illusions that were bred into them because your parents don't tell you your teachers, your parents in your schools don't tell you that there are people out there who are manipulative that the world can't be political that everyone out there has egos. Nobody teaches you this. All of the books are so sweet and sugary telling you self-help books, you know, just cooperates is how to be a good human being. And you enter the work well and nobody prepared you for the slath that you have from people being so nasty, political and ego-ridden. Nobody taught me this. They glum onto the book like it's you know water in the desert. Wow, he's teaching me something real. That's the majority of readers I believe. I could be wrong. There's no science behind it. I don't have data. And a total data is sort of how I believe it. These are the readers that are trying to do the what I have found in my own life is so so much of what I have seen and ran into with especially when they were early childhood trauma like what you just talked about. People who have people who are proficient at lying or manipulating or exercising as we can define power is because at that point in time in their life there was an actual utility to it. They were able to get mom and dad to stop arguing. They were able to keep the family together. They were able to not get in trouble to keep themselves from getting abused or whatever it is that so much of it they have already learned. Whereas some people might be like you said they think everything's roses and they just get hit with the tidal wave as soon as they enter the real world of wow. This is it doesn't matter how nice I am. They're going to be rude to me. It doesn't matter how clean I play. I'm never going to get anywhere if I don't do X, Y and Z. Nobody taught me the hard knock rules. I mean I'm going to book about warfare and one of the concepts called 33 strategies of war and one of the concepts in there is what we call asymmetric warfare and that's what is also called dirty warfare. People who like terrorism, guerrilla warfare warfare, where the rules are thrown out, where you're willing to do anything. Usually it comes from armies that have that are much smaller and weaker and that's certainly the origin of terrorism. You're going to leverage your smallness, your small size, your small army, but being as nasty and amoral and you'll do anything to get power to hurt the enemy. What happens is, oftentimes the enemy doesn't play by rules is good and so in asymmetric warfare, right, it's an ethical, there's also an ethical asymmetry. So I think of things like poop in Russia, for instance. Okay, he's somebody who's willing to play to anything for power as nasty and as dark, whatever works for him and his country is what he will do. When you have these European countries with their democracies and their rules and their organization and their bureaucracies and they're continually at a disadvantage facing somebody who's willing to do anything much more than they're willing to do. We find this as well in American politics. Okay, so in life the same thing happens. When there are people out there in your office who have who their ethics and their morals are thinner than yours, they're willing to do much things that you would never consider doing. You're at a continual disadvantage. You're not willing to do the dirty things that they're doing, right? How do you defend yourself in a world where some people are willing to do things that you would never consider doing? Well, you have to become strategic and you have to understand that you don't have to do, you don't have to be evil. You don't have to lower yourself to their lovely, you don't have to play fire, you have to hit fire with fire. You could do different things to upset them to be strategic, to deter them from hurting you, etc. But the fact that there are asymmetries out there, there are people who are willing to do things that you're not willing to do is the source of a lot of problems in pain in your life and suffering. You're going to suffer throughout your life because of that. Those toxic narcissists, they're gamut of what they're willing to do is like this and yours is like this. You're constantly being hit by things and you're not necessarily understanding because you're a good person. You don't necessarily register all the dark things that they're doing until it's too late. Before we keep going, I want to take a second to tell you about Monarch. 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So don't let financial opportunities slip through the cracks this holiday season. Use code Jefferson at Monarch.com in your browser for half off your first year. That's 50% off of your first year at Monarch.com with the code Jefferson. And now, back to the episode. I'd like to read a quote that hit home for me. I understand people will constantly attack you in life. One of their main weapons will be to instill in you doubts about yourself, your worth, your abilities, your potential. That's in transform self-love into empathy. My question is, how do we build communication habits that handle these attacks on ourselves that instill doubts in us without internalizing them? Or how do you handle people trying to instill doubts in you? You talked about self-loves from my book, The Laws of Human Nature. So to the degree that you are insecure, to the degree that you don't really love yourself. So we have to clear up a misconception that people have. There's a difference between narcissism and true self-love. So you learned at an early age, three or four or five years old, that you're actually a good person that you're worthy of love and affection from other people, that you have skills and abilities as you get older, they're actually worthwhile, that will contribute. Then you have an anchor in your life. You have a degree of love of yourself, a confidence. So every time later in life where you have blows, where people hit you with doubts, where they try and sabotage you, they try and insinuate that maybe you're not so good, or they play these games that we're talking about, you're going to get this blow and it's going to depress you and it's going to lower you down. It's going to affect you. We're all like that. Nobody can't suffer from that myself, including. But what happens is if you have that level of self-love that you developed at an early age, you will rise back up. It will start going, no, it's not true that I'm this way. It's not true what they're trying to tell me. I'm actually worthy. I know it because I've done things in my life. I've accomplished this. I've helped this other person. It raises you back up. It's like a thermostat that you have inside of yourself. The degree that you have that love will bounce you back up and you'll be able to tell yourself at first their doubts hit you because we're all human. But then you go, no, it's crap. They're playing a game. I'm not going to fall for that. But if you were wounded very early on and you never developed that self-love and you have a lot of doubts about yourself already and you're insecure and you're riddled with like bullet holes and wounds inside of yourself where things can leak through and people tell you those things. It's going to bring you down and you're going to not rise back up. You rise back up a little bit than another person will hit you. You keep going down and down and down. You get depressed and you'll find it very difficult to rise back up. The way you have to handle it in life, if you're in your 20s or 30s or 40s or even in your 50s, well, I just saw a coyote walk right by. You have to develop it. You have to go back and go. I'm beating up on myself. I have all these insecurities. They're effective. These people are effectively manipulating them because I'm allowing them to manipulate me. So when bad things happen to you in life, you have two choices you can do. This is probably the most important thing I can tell everybody out there. You have two things ways you can go. You can blame other people. You can say, oh, that evil person out there, he's manipulating you. They're all woe to me. I'm being the victim. They're evil. They're bad. Okay, you do that in life. You're never going to get anywhere. You're going to always be looking for things to blame, looking at external things. You're never going to grow. You're never going to develop. The other thing is every time something bad happens, you look inside of yourself and you go, that person manipulating me, that narcissist gone to my life and did all kinds of damage. What is it about me that allowed them into my life? What is it about me that was so innocent, that was so stupid, that believed the things that were saying? Okay, so if you're able to learn and grow from these events and look at yourself and go, why was I allowing them to hit me in hurt me and still these doubts and one day affect me? What's wrong with me? Well, maybe I don't love myself enough. Maybe I don't have enough confidence in myself. How do I build that up? Well, I have to go back to my childhood. I have to think about the things that I've actually accomplished. I have to build it up slowly, slowly, slowly. And that's how you handle things. But if you can't look inside of yourself and go, the bad thing happened and I have to learn from it and I had to grow and maybe some of it's my own fault. You're sunk in life for the rest of your life. You'll never, ever develop. I want to take a quick second to tell you about momentous. Momentous is a sponsor of this podcast. I am so excited to be talking about because I use this stuff every single day. When I tell you, I ingest it and I feel like I am making myself a better person every time I do. It's because that is the absolute truth. Momentous, they make these science a better performance simple. And you might be thinking, look, Jefferson, I am not huge on exercise. I'm not some athlete. I'm not running everywhere. I get it. I do. I get it. Momentous is giving me the nutrition that I know I'm not getting in my very busy day. So here's how I think about it. I know I want to show up my best. That means I need to start with what I'm putting in my body. That's to do with all of my nutrition. So what am I taking? I take a lot of moments of stuff. I do their way probe team, which is grass fed. I use their Crete team. I use their magnesium L3Onate. They have a whole sleep stack that I take, which helps me sleep at night. It's restful. I take all their omega threes and it's in my fridge. I love this stuff. And I used it before. They were ever a sponsor. So when I'm pressing record to talk to you or I'm stepping on a stage to speak to people, it matters what I put in my body. You can go to livemomentus.com. Use the code Jefferson and get up to 35% off your first subscription. That's livemomentus.com slash Jefferson momentus. When your moment matters, make it count. And now that the episode, I want to make sure and touch on the project you've been working on. I believe it's called the sublime. The law of the sublime. Yeah. Yeah. Tell us about it. Is it, do you have a release date for it? Well, I'm very finally happy to announce that yes, it should be out in October of 2026. And I spent a lot of time saying, well, yeah, I mean, I've been working on it for five and a half years now. And so every day constantly, it's been a roller coaster. So to see the end is almost brings tears to my eyes almost can't even I can't even that's wonderful. Handle it. This will be your ninth book. It'll be my eighth book. Eighth book. Okay. Eighth book. That's incredible. Can you give us a little preview of yeah, well, all this upon. So it's a little bit influenced by the near death experience I had eight years ago when I suffered a seven and a half years ago and I suffered stroke. And I came this close to dying myself and my my wife basically saved my life. I was driving my car here in Los Angeles. She saw my face just falling apart. Something weird going on. I was driving. I wasn't aware of any of it. She got me she forced me off the road. She called 911. They came quickly. If any of those little things hadn't happened, if they'd been a minute later or she had recognized, I'd be I wouldn't be talking to you right now. I'd either be dead or I'd be in a vegetative state. So life is this very thin thread right where things can you know, you can definitely slip off the edge and you're not aware it can happen at any moment. And the sublime is this understanding that to be alive to simply be alive to see the world to see things as they are to see birds to see nature to see human beings to see that you and I are talking on this instrument right now, which 50 years ago would seem like something from some science fiction story is utterly mind blowing. But people don't realize that they walk through their lives with their phones stuck in their face, they're thinking about you know, reading about what people have for breakfast. Their minds are getting smaller and smaller. They're shrinking down. They're not opening up to the infinite, to the vastness of this world, to the amazing fact that we're on a planet with life in a cosmos. There's probably very little hardly maybe no life at all that it evolved to where we are today. There were human beings that we have what we have. It's utterly unbelievable. And I'm trying to open your eyes to each of the different aspects of what I call the sublime. Then I talk about childhood and how our childhood was so into all of our childhoods were so intense, were naturally sublime and what that means. How the brain and consciousness itself is utterly weird to sublime. How other animals and their consciousness and how we can kind of study and empathize with other species is utterly sublime. Love, which is a chapter, is a sublime quality. History in the past and our ancestors is an incredible thing I talk about. Ancient civilizations I described to you with the ancient city of Babylonia look like. The ancient world, the city's back there were unbelievably beautiful in a way we can't even imagine. So I have 12 different chapters each kind of going into some of those different aspects. And it's been a journey because this left this hand here that I'm holding up is kind of dead because this is my stroke. I can't type. So I've had to handwrite everything and then dig to get it into the computer. Wow. If you saw a process you'd go, my God, I can't believe you even got one paragraph of this book out. So, well, that is incredibly impressive. And I look forward to everybody taking a making sure they can go take a look at it when it comes out. They're in October. It's very, that's something to very much admire. I appreciate you sharing that with us. You're very welcome, very welcome. I wanted to wrap up with this question one that you've probably gotten before. Now that you've had 20 plus years to look backwards. And you said, well, you know what, I stopped at 48. If there ever could be now looking at it, another law, maybe one or two, that you thought, well, I'd add this one. Do you have one? The 49th law is there is no 49th law, right? You ever said to be honest with you, when I finish a book, I kind of move on. I'm onto the next project. I'm on the seduction. I'm on the war. I'm on the mastery. I'm working with 50 cent. I'm doing the ball. I'm so absorbed in them. I don't really go back and think, what did I miss in that book over there? I try to tell myself psychologically, you covered it all, move on, onto the next project, don't look back kind of thing. That's sort of my guiding philosophy of life. I think that's a pretty good philosophy. One, I can certainly relate to. Well, I appreciate, for me to you, I appreciate your dedication. Oh, thank you. To your art and to your projects and what you've chosen to share in the world. And I know that, as I've read them, anybody can sing with my content. You can always take them in the way that you want to choose to receive them and how you accept them, but they are what they are. Many ways of power, like you've mentioned, is a neutral tool. And so what I've learned in our conversation today is number one, power is the ability to control or influence another to your desired outcome. And those that don't have the power, they're the ones that they feel powerless. And many ways feel like they got left behind. It didn't learn these tools. These are the kind of lessons that you teach in that book that you did just right off the top of your head. You research it from globally, from different ages to all across the world. And these are things that can help a lot of people. If anything, give them a really genuine perspective of what the real world is like. When it comes to dealing with people that are attacking you and trying to put you down and instill doubts in you, their ability to do so is corresponding to those level of self-love that you have invested in yourself. And those with higher self-love, they're going to be less affected by those trying to sow doubts in them. And then three, I want to touch on the law of the sublime, gave me just such a wonderful picture as you were even listening here. And you saw a coyote run by it. The appreciation for life and how precious it is is something that we should never forget. Robert, thank you so much for taking the time to share share with us in my audience. Okay, well, the scene, I see all this light coming in. God, I should have moved over. I just thought you were glowing. Yeah, you know, I really just see you just glowing. That's awesome. Robert, thank you so much. I appreciate it. I'm very glad to be fine. Great to meet you. Be able to do this. Thank you. Take care, man. Me too. Absolutely. Yes, sorry.