19 - Time, Wealth & Purpose | The 3 Keys to Ultimate Success

Welcome to the Impact Podcast. I'm Eddie Wilson here to help you visualize what others cannot see, create opportunities where others have failed, and push you to build empires where once there was empty space. Let's embark on this journey together and make a difference in this world. This week on the podcast we're going to talk about three words that I live by. If you could think about who you are, what you live by, is there a gauge or a lens that you actually put everything through? For me there are three words. These three words have been a part of my vocabulary for I would say the last 10 to 12 years as I've really moved into this place. You recognize one or two of them, but I think that if you understand the sequence of these words, how important these are in my life, you'll see how they've made a massive impact. The first word I'm going to broach today is the word time. I'm going to go ahead and give you all three up front. It's time, wealth, purpose. Time, wealth, purpose. Time for me is one of the most valuable assets in life. You've heard that, right? Time is the most valuable asset you have. However, most people live in a contrary position to that. My father growing up would often say, if time is your most valuable asset, then why don't you manage your time more than you manage your money? Most people act as if money or capital is their most valuable resource, and so they spend all their time looking, thinking, pursuing, curating money. I would say that if time is your most valuable asset, then if you chase time, then everything else will come from it. I've learned in my life, and I've done previous podcasts on this, but I've learned in my life that the more I manage my time, the more my time ends up bringing me back money or resources. I've talked a lot about using the app Toggle or Toggle Track, T-O-G-G-L Track, and how I track on a daily basis down to the minute what I'm using my time for. Then at the end of the year, we do a big equation and try to figure out how much money my time was worth by breaking it down by my active income and my output. Every year for 11 years, I've increased my output by the hour because I'm focusing on my time. I'm not focusing on money. Now, this year because I'm focusing on something a little bit different, which would be more purpose-driven, I think this will be the very first year, we're early on in the year, so I haven't gotten the equation completely down. I know that last year I worked more than I've worked in the last five years as far as hours in and minutes applied, but I don't believe that financially it paid off to the same. I think I regressed almost two or three years in my hours, in my dollar per hour output, but we'll find out here in the next couple of weeks as we do the equation. Time is your most valuable asset, but most people don't manage their time well. They give their time to things that don't matter. Think about it as if you could just take back 20 or 30% of your time on a daily basis and exchange it for things that matter in your life. What type of outcome would that create? Would it create more financial outcome? Would it create more relational outcome? What would the outcome be if you just controlled another 20 to 30% of your time? Now, I'm very intentional with my time and I understand my time is worth, so therefore when someone asks me for a few minutes or for a meeting, I understand what my time is worth, and so therefore I am going to be very cautious. If you have missed earlier podcasts where I've talked about this just as a recap, I take toggle and I toggle my entire day. How much I'm working and then I actually put on my phone the exact thing that I'm working on. Now, sometimes I have to go back in retrospect because I'll miss one or two, but I'll average. It's not uncommon for me to average 11, 12, 13 hours a day worth of work, and I really enjoy work. It's not something that I feel, I don't feel like I have to do it. I feel like I get to do it and I'm excited to do it. But then what we do is we take my active income throughout the year and we divide it by the number of hours, minutes worked so that I know exactly how much each hour is worth in my life. Then when I'm making choices towards what I'm giving my time towards, I can think about the value equation. One of the big things that I learned earlier in life was that time and money have a relationship. Let me give you this for instance. When I was buying my first car, my father would always ask me how much things cost, but he would talk to me in the value of time, not money. For instance, the very first car I ever bought was a 1987 Pontiac Grand Prix. It was a boat. It was ugly, but it was wheels. I was happy to have wheels and to be 16 and have wheels. When I went to buy this car, my father said, well, how much does it cost? I remember this car cost $1,800. I said it cost $1,800. He said, no, how much does it cost? What he meant was, what is the time that you have to give up? What he meant was, and I knew it because I'd already done this with him so many times in my life, but what he was saying is, you work how many hours per week? Now, I worked for him. I made four or five bucks an hour. I made very little, the perils of working for a parent. I made $4 or $5 an hour. If I only think about it this way, if I only was able to get, because I was in high school, 10 or 12 hours a week, and I only made $5 an hour. I was only making $60 per week. What he was saying is, how many hours or days of your life are you giving up for this car? What he was saying is, if this is three years of your life, this $1,800, are you willing to exchange three years of your life for this car? Now, at 16, out of exchange, everything I had and my entire life for that set of wheels, so it didn't really matter to me, but he was teaching that principle just over and over and over again, that it's not about exchanging money for something. It's the time that it took to create the money that then you're now exchanging on behalf of something else. If you thought about your purchases on a daily basis in the conjunction or in the juxtaposition of what did it actually cost me in time, you would rethink a lot of your purchasing strategy. You would think about the house, you would think about the car, you'd think about the clothes that you purchased, you would think a lot differently. Why I say time first is because I think if you solve time, you actually on your way to solving everything else. I say time, then time ladders into wealth. Now, wealth is a lot different. My definition is a lot different than most people would say wealth is. My definition of wealth is actually having, if I had everything I needed today, that it didn't diminish from what I have for tomorrow. I think it could be wealthy and have very little to live on. If you're willing to change your output, you truly could be wealthy today. The way that I express that is, wealth is contextualized based on your living agenda or style. For instance, I've met people in Thailand and I'm not talking about the people that we serve on the nonprofit. I've met people in Thailand, former expatriates, right? So like they moved to Thailand and they live on a beach and they spend less than $600 per month and they eat out for every meal, they live on the beach, they look at these beautiful sunsets every single day and they do very little work and they spend a lot of time and you would look at them and say, if you just described it, this person who lives in paradise, who eats whatever they want, when they want, they have control of their lifestyle, they have an amazing place to live, they get to control it, you would say, oh, that person's probably wealthy and they are, but by definition, wealth is not tied to a dollar amount. Wealth is tied to the experience, right? Wealth is tied to, and that's why I say, what I have today, if I have all my needs cared for today and I use that sustenance, it doesn't change the ability of me to provide tomorrow, right? So that's why I look at wealth a lot differently. I don't think wealth is amassing a lot of treasure. I think it's about how you use the treasure. And I would also say this is just a caveat in wealth, is that I believe that one thing that needs to be shouted from the rooftop is that wealth is not a virtue. In so many cultures, religions, and places on this planet, we look at the wealthy as if they have some sort of favor on their life. Like, maybe it's God that has given this to them, or it's like, or maybe they're just, they're a higher level of intellect, or they have something special about their life. And can I tell you that wealth is not a virtue? The least virtuous people I've ever met on the planet are the ones that you would say are the wealthiest. The decadence of society oftentimes shows the depravity of society. The decadence of society often shows the depravity of society, meaning that wealth is ultimately the revealer of who you are. I've said oftentimes that money is a tool that is going to reveal who you are. If you're a giver and all of a sudden you have more money, you'll just give more money. If you're greedy and you gain more money, you'll become more greedy. Wealth doesn't all of a sudden turn bad men into good men or good men into bad men. I believe wealth just reveals if a bad man is a bad man or a good man is a good man. So wealth is not a virtue, but the same is also true about poverty. Poverty is also not a virtue. You could go to the extreme and say, you know what, this person who lives with nothing, who has nothing, who, you know, that's not necessarily a virtue either. I don't believe that wealth should ever be the judge of virtue, lack of it or an abundance of it. I believe that virtue is tied to your character. I believe that virtue is tied to the output of your life. It's not tied to the things or the possessions that you have. So time and then wealth. Now I'll tell you that to the degree that you actually manage your time, you will more easily gain wealth. Also, when you understand what it took of your time to gain the wealth, oftentimes you respect the wealth more and you'll hold on to it longer. For instance, you know, you, if you have a child, you know that oftentimes when they don't work for something, they don't take care of it, right? So you'll say to your child, you know, like, you know, you need to work for this because you know that if they work for it, they'll put value into it. And I'll tell you that the greatest value exchange is always time. So when you think about your time and exchange for the value that you receive in monetary means, it actually helps you process what you're willing to give your wealth to when you first consider the time it takes. So time always comes first. Wealth is the byproduct of time well spent, time well spent. Today, if you don't have the things in life you want, I will tell you that if you just change how you manage your time, you'll more easily get there, right? You'll just more easily get there. And then, for instance, you know, I have three boys and oftentimes they don't necessarily want to exchange their time for work that give them money. But if I always just give them this thing that they desire, then they'll actually in retrospect never value the time it took or the output of their time. I actually destroy the entire process. So time, then wealth, and then lastly, purpose. What happens is, as in kind of the American kind of way of thinking in life, we find emptiness in our daily activities. And most people would admit to the fact that, you know, more money is not going to bring you more happiness or more, you know, fulfillment. However, what we do is we begin to pursue oftentimes purpose without ever having time and wealth in alignment to it. And so we begin to out of a hole inside of our being, right? Like, we lack something in our life. What we try to do is then fill it with purpose. But in trying to fill it with purpose, we have nothing to offer that purpose. Meaning, I can't tell you how many people that have come up to me and said, I really want to do what you do with impact others, the orphanages, the feeding centers, the clean water projects, the business, they want to do what I do. But the only reason I get to do what I do at the scale that I do it, that ultimately is the lure to the person who's feeling a lack of fulfillment in their life, is because I put my time and my wealth in order. And now you see this output of time, wealth and order that allows me to now live in my purpose, but in an exponential level. Most people will say this, they'll say, well, once I get to this level, then I will do. That's never the case. Based on what you do, like, for instance, I have found, I like to go serve in different places. And I've been to a lot of homeless shelters and halfway houses and things like that. And I'll tell you that the people that are serving there, oftentimes, are people that actually have means and don't necessarily need to serve there. They've just found that there's something valuable and serving. And so they'll give their life, they'll give their time, they'll give their wealth to it. But the person that says, once I have this level of wealth, then I'll go do it, what happens is, is they're still pursuing the wealth, so they'll never pursue the purpose, and they actually never will take that step. Purpose is an interesting conversation, because most people don't quite understand it. Let me give you the depth, the Webster's definition of purpose. It's simple, but we miss it. Purpose is something set up as an object or end to be. Purpose is set up as an object or an end to be. Meaning, you ever heard the phrase, what's your end game? Like, what is it that you're trying to accomplish? I would say that most people don't understand their purpose because they don't understand the end game. I think some, most people are looking for something magical, and looking for this one thing that fills this one void in their life that only this one thing can do. And I'll say that I don't think that that's the easiest way to find purpose. I think purpose have guardrails. I think, like, if you're headed towards purpose, I think there's guardrails that are going to drive you towards it. And I think the two guardrails that are going to drive you towards purpose, number one, is your talent. I believe that all of us have some talent to offer humanity. I believe in God, and so I believe that, you know, created in every human is something that they can innately bring to human race that God actually intended for them to bring to the human race. And so I believe your talent is actually a gift. It's a divine gift. It's a supernatural gift. And I know that, you know, there could be some maybe debate around, well, I grew up and I developed this, but why did you develop it? What actually was the catalyst for the development? Why did you have a proclivity or a desire towards that? And I believe that a lot of that's instilled inside of humanity. And I believe in the talent, one of your talents being the guardrail that's actually taking you towards purpose. So on the one side, you know, you've got the guardrail of talent. And I would say that if you look at my talent, my talent is very specific and it's tied to the ability to create businesses, to run businesses efficiently, and to allow them to kind of run autonomously. All right, so I have this talent. Now, it took me a long time to learn that talent. There's a lot of development, but there's a lot of baseline talent in there that just is congruent with my life experience and the baseline talent I have. Now, around the world, I'm helping those that are less fortunate, but I'm using the talent of building sustainable businesses that can essentially be autonomous and I could teach people to build autonomy in these. And then in the end, it does serve a greater purpose, which is the feeding centers and the orphanages. So talent is the guardrail. The other guardrail that I think we kind of flow between on our pathway to purpose is talent being one of them. And then the other one, I would say, is passion. So talent and passion. Passion typically is instilled by life experiences that give us some sense of satisfaction. And think of it this way, like I'm passionate about basketball. I love basketball. It's something I grew up playing. Now, why am I passionate about basketball? Well, because I found some level of success in it. It gave me something. It gave me some identity. It gave me the experiences of winning. It gave me achievement. It gave me, and so like, I'm passionate about these things, right? I'm passionate about business. Why? Because I have had some level of success in business. Some people are passionate about animals. They're passionate about whatever. They're passionate about a lot of different things. And I think that if you're struggling with purpose today, you should number one, look down the pathway and say, what is the end of what I could produce to make a difference in this world? And it's tied to my talents and my passions. My talents and my passions. Now, I think that we could get very myopic in purpose. And I could say, well, my only purpose is to create businesses, self-sustaining businesses around the world. And I don't think that's true. I think that my talents and my passions are tied to helping people, making a difference in people's lives. It's tied to business. It's tied to, I also have this really big desire and need and passion for like exploring and exploration. And I don't know why that is, but I want to see every part of the world. And so like, there's, it's no wonder that my nonprofit is in a hundred and, you know, three hundred and four countries right now. And that's because I want to see it. I want to experience everything. I want to experience the culture and experience the places. I want my eyes to see every part of the world, you know, like I want to experience it. And so it's like, if you keep allowing your passions to drive your talents to drive you, and you control your time and your time is producing wealth, it becomes a catalyst to reach your purpose at an exponential level. I think what most people are interested in as they hear the stories of impact others, or they hear me talk about, you know, making a difference around the world is they're interested in this expansiveness of what we're doing. And to me, it's like, I think that the expansiveness is just simply tied into my passions and my talents. And because I have control of time in my life, and my time produces the wealth necessary, then all of a sudden you see an exponential output of the passions and talents that I have. And that's where I think that most people miss it. They start with purpose and they get told, you need to start with purpose. Now, I think you need to be aware of your purpose. I think that you need to serve your purpose, but most people are not currently and fully aware of their purpose. And I do believe that your purpose, even though it is the end state, is not a function, it's the form. It's what are you going to do with what you've been given? I wouldn't say that if all of a sudden, you know, a year from now, that, you know, we're doing orphanages and feeding centers and all this type of stuff, that all of a sudden, if I decide to add, and by the way, nothing inside of the US today, I don't do a lot of US based work. But if all of a sudden I see a massive need here in the US for something very specific, and I decide that my talents and my passions all align, and we start giving towards something else, we start making impact on someone here in the US, I wouldn't say, now I've left my purpose. I think my purpose is actually expansive. I don't think my purpose has to be one specific direct thing. I can't, I don't think that you have to say, well, you know, my entire purpose is tied to, you know, rescuing animals or saving orphans or, you know, helping prevent sex trafficking. I think your purpose is actually tied in the expansiveness of your talents and your passions. And to the degree that you actually manage your time, you'll gain the wealth and resources necessary to explore it at its greatest level. So to me, I look at these three things almost like a Maslow's hierarchy of needs. If you think about Maslow's hierarchy of needs, you've got everything, you know, at the base of that. And if you've, you know, studied that, it's like, you know, Maslow's hierarchy of needs is like, you got the lowest level, which is, you know, food and water and shelter. And once you kind of start, you know, meeting those needs, you get all the way up to the very top pinnacle, which is self actualization. If you took a pyramid, and you were to put three steps into that pyramid, I would say time is the foundation. It's the thing you have to solve first. And to the degree that you solve it, then wealth automatically layers on top of it. And then as you begin to solve your time issues and wealth starts to come into play, you naturally move into purpose. And purpose is the pinnacle. Purpose is what we should be striving for, but you have to solve the base layers before you can ever get there. So be aware of it. Be aware of what your talented, you know, what your talents can provide, be aware of the passions of your life. But I would say hyper hyper focus on time, and then start gaining resources, and then allow your purpose to be exponentially increased and and walk walk deeper into it. So those are my three words. So think about your three words. What are some words that you, as an individual, could put your kind of like your your your life through the lens at which you look at life. For me, I developed these because it was how I wanted to live my life, right? And I knew this and as a principle of just how things worked. And I knew that if I gave my time to something, and I really put my time and effort into it, there was always an output. And I want to make sure that my output was always tied to the value of my time. And then ultimately, it came naturally that then I in lacking fulfillment, because no matter how much wealth I had, it was another house, another dollar, another car, another vacation, it was something else, then I naturally moved into purpose, which then gave me fulfillment. And so I would say that is a path that worked for me. I want to know what your three words are, what what is your life? If you had to look through a lens of your life, what would that look like? And then I want to address one last question. And then we'll open it up for some more. But then I get the question as I've talked about these three words, is I'll have somebody then naturally ask, well, then, should I live in my purpose until I actually have enough resources to do it on a level that has some something that matters? And I would say my path was I didn't really live in my purpose until I actually did have some some wealth, you know, I had to control my time, I had some wealth, and it was out of a heart of lack of fulfillment, it was my depression and the lack of fulfillment that actually got me to explore purpose. If I could do it all over again, what I would do is I would create an awareness to the purpose, I would give my excess time to the purpose, you know, we all have some excess time. And and I would begin to develop that purpose, my desires, my passions, I would understand a little bit more, but I would still hyper hyper focus on the output of my time and the application of that time to get the resources so that I could ultimately create the expansive opportunity to walk deeply in my purpose. So no, I wouldn't neglect it, I would try to develop it along the way, but I also would make sure that time was my initial focus. Okay, I was just going to ask you, I think you answered most of these questions, however, I feel like me asking them in this sequence might still help me understand some things. So you asked the listener define your your words, how do you how do you what's your lens through seeing life. So the first one is what are these three words for you accomplishing? Yeah, so the three words for me are accomplishing fulfillment, right? And I would say that I've been challenged some on should one of my the lenses that I'm looking through, should it be the word love, right, should love actually be one of my big three. And I would say that love based on its definition actually ties into all three and could essentially be a word that you could add in. But you know, my definition of love, which might be different than others would be the willingness to sacrifice on behalf of another without expectation and return. Now I think that that's a myopic view of love, I think love is way more expansive than just that. But again, it's like love at my core is tied to time because the more I focus on my time than the more output my ability to create more without an expectation return. Oftentimes, when you don't have time, you don't have wealth, then you're giving with an expectation of return. For me, I can give to an orphan and if the orphan decides that they turn around in three or four or five years after they turn 16 or 18 or 19, they hate me for all the gifts and all the things I've done. It doesn't necessarily affect me negatively because I gave it from a place of love, right, like I gave it from a place of abundance. And so I think that most people need to create a framework because in the end that framework helps them achieve, right? There always needs to be a North Star. And I think the North Star in my life is purpose and time and wealth helped me get to purpose the North Star at an exponential level. Perfect. I think you answered my next couple. So is this a framework you came across, like this methodology of getting three words or is this something you created? This is just a framework that I created for myself and it was the idea of what is actually getting me to my purpose. And as I was trying to narrow down, like how do I, I feel fulfilled by doing these things. And then I realized like as I worked back through it, like the reason I feel fulfilled is because I actually have the ability to do it. If I just had a passion or desire to do it, but I actually wasn't doing it, then there wouldn't be fulfillment, right? Like there would be a desire for that. But I was actually feeling fulfillment. Then it was like, well, it was actually the wealth. Then I went backwards in that and said, well, then how did I get to wealth? And then it came back to those early principles as a child where my father would say, Hey, if you chase wealth, it'll often elude you. If you actually manage your time and manage how much time your, your, you know, how much output comes out of your time and manage that, then you'll never lack for wealth. And so because of it is like, I just got to work my way back through it. And I think it's a framework that a lot of people can use. I think that, you know, time wealth and purpose is a framework that works for me, but I do think it's a universal principle that can work for everyone. Yeah, you keep answering the next question, which is perfect. I said, are these, do these principles apply only to you? Do you feel like they're universal? I think they're 100% universal. While I think that you can choose your own framework, you can choose your own path. I think that this framework is a principle and a principle is not, is not unique to an individual. A principle is something that can be lived out by everyone. My dad has a defining principle or framework he's lived by. He's like ingrained it in all this growing up. Discipline is the key to happiness. He amended it probably 10 years ago. Discipline and hard work is the key to happiness. He has a very specific story he talks about in college that like helped him build that. Besides you working for your dad and your dad tying your time to wealth, is there any other like, did you have a ha moment or something you went through where you kind of put this whole framework together? You know, it was, it was the 10,000 led bullets. It was not just a one single silver bullet that created this in my life. It was the amount of times my father would say, how much, you know, what is that going to cost? And I'd give him a monetary amount. He would say, no time. What is the time? He would just constantly reframe that. It was, it was that that really helped me create the output. Then the output created essentially the vacuum and then the vacuum was fulfilled by purpose. And so I can say there's probably, you know, thousands of times that this has happened. But I would say that I didn't really come to a place where I knew that I was lacking purpose or lacking fulfillment until I had achieved at the highest level. So it was you know, I had had an early exit when I felt depressed. I felt like, okay, I hit the mountaintop. I'll just go harder, you know, so then, then I was depressed. So then I like got out of that depression by really just producing more. Then all of a sudden, you know, fast forward, you know, six, seven, eight years later, now I exit a group of companies for over a billion dollars. And I'm just as empty as I was on my very first exit. And as a matter of fact, more so because I kept climbing the mountaintop and then every new every new peak I would see, I would begin to start chasing that. And so it was the, it was the ultimate peak that I couldn't see another peak around. And it didn't bring happiness at once again. And so it was the emptiness I felt after the big, big exit of just like, okay, well, what's and that was, it was like every time I would feel it, I would go deeper. And like to the point where even that one, I thought, what's life even worth living? Like this is pointless. Like, I can't, I'm achieving, but I'm not feeling anything. There is no benefit to, to this, this activity, you know, like this mountaintop didn't bring satisfaction, didn't didn't bring happiness, you know, all the pain, all the effort, all the striving to get here. Well, what's the payoff, you know, and that's where I struggled. It was like, because I had already gotten to a place, you get to a place in your life where you if you're, you know, if you're a high achiever, no matter how much you achieve, there's always a ceiling of achievement of let's say, you know, I'm always say this oftentimes, once you get to about $10 million worth of net worth, there your lifestyle really doesn't change. If you go from 10 to 15 or 20, your lifestyle really, typically living in the same house, driving the same cars, you know, you only have so much time for vacation, right? Like your life isn't getting exponentially. If you went from a $100,000 net worth to $10 million worth of net worth, there's a big change right there, right? Like, you might go to a really nice house or go to higher end cars or take more extravagant vacations, but you get to that level and it's like, well, what's next? And unless you're going to go, you know, you know, go do a Shahid Khan and buy, you know, some $360 million yacht or, you know, do something crazy, your life really doesn't change that much. And so when you have all this exponential output and your life just feels the same, it's like, well, what, what is this? You know, what is, I has no value, you know, and so I think it was the depth of what I felt that time that drove it home to the point was like, I got to figure this out. Most people, when they get to a place of like ultimate purpose, they'll start really like giving the people that are still spending, striving at wealth a hard time, like, don't you know, like there's better things to do with your money. I say go spend as much money as you want to because at the end of spending money is when you feel the most empty, you know, go sit on your yacht by yourself for a couple of days and you'll feel as empty as you've ever felt, you know, go buy your private jet, go buy your Bentley, pull up to your private jet and your Rolls Royce, your Bentley and have no friends, you know, like have no one to share it with, like you're going to feel more empty than you've ever felt in your life and you're going to get to a place where you then begin to desire purpose. So I always say to a lot of young people, like get it out of your system. If you got to go buy a jet, go buy a jet. If you want to buy a Lamborghini, go buy a Lamborghini. It's not going to bring you happiness. So hurry up and do it. So you can get to the place where then wealth kicks into purpose, you know, and most people and you find the big, big philanthropic people are the ones who've produced the most amount of wealth. You know, like by and large, you find a lot of people at the bottom, little wealth giving a lot, right? Like giving because they're they're trying to find satisfaction. You get all the way to the top, the highest amount of wealth, and you find a select few up there that just give tons and tons and tons of money away. Because at the end, we're all searching for something and we're all searching for purpose. So you're saying this at a certain perspective, right? You've achieved high wealth. So you can say these things at this perspective. Is that journey, like you said, you encourage go, go spend so that you can learn, do you think that's necessary? Or is there a benefit like trying to learn that and internalize it without having to do that hard? Yeah, but most most high achievers struggle to learn that without going through it. I'm I was stubborn enough that I knew it, but I didn't know it, you know, like I had experienced it. Yeah. And so I mean, I think you're far better off by not taking that path, you know, like not getting to a place of such emptiness that you don't have a choice but divine purpose, right? Like, I think that's if you look at kind of suicide rates that are continuing to increase, I think suicide rates are continuing to increase because of one of two reasons. It's acceptance or a lack of purpose. I'm not accepted by society. I don't fit in. It's not I don't belong. And oftentimes, you know, someone can take action on that. Or it's what I felt like, man, I've achieved everything, but I have zero happiness in my life. I have zero fulfillment, like I am dissatisfied. And you find a lot of very, very wealthy people who take their lives, you know, think about the amount of rock stars, you know, people that just are at the pinnacle of everything that you could ever imagine. And yet they take their own life. This might be getting a little off topic, but I think it's interesting where I'm kind of viewing time wealth and purposes like different accounts. You're investing into them. And it feels like a lot of celebrities are wealthy people just invest into time and wealth and you kind of forget or neglect purpose. Sure. So is there anything inherently like in our society that dissuades from investing into purpose? Like, why isn't that built in or why isn't that the first thought? You know, I don't know. I think because most people understand that there's something greater than themselves that does give them some level of fulfillment. But then if you look at our society, it's driven from a monetary things perspective, you know, it's like things matter. The next, you know, car matters, the next house matters. I mean, look at Instagram and, you know, pull it up. It's like, everybody's on vacation. Everyone's eating at great restaurants. Everyone's driving amazing cars. Everyone's dressed to the Hilt. Everyone, you know, I was watching New Year's Eve this year. And it, you almost felt bad if you weren't in a tuxedo at this most amazing thing, celebrating New Year's Eve. And like, I said, they're wondering like on New Year's Eve, like, I wonder how much of the world is actually out celebrating? Like, is it a large majority of the people are actually just at home with family on New Year's Eve? Or is it a large majority of the world? Because if you just looked at social, you'd think like, well, 99% of the people are out just like living it up, celebrating, you know, and I thought, I don't think that's the case. And so like, I think that it's the, the perception that's created by media, by social media, so on and so forth, that, that in order to be fulfilled, you have to have, which is just not true. It's the ultimate lie. I think that the way that you invest in your purpose should be with time, not with money. Right. Like, I think that until you have wealth, you have the output of your time, what you have is time. And I think that what will anchor you into ultimate fulfillment is starting by giving little bits of time. Right. I'll give you an example. The reason I invite so many business owners to impact others, to go to Guadalajara or, you know, Honduras or Colombia with me is because the hardest thing to get them to do is to actually give their time. Most of the people actually have wealth and it would be easier for me to actually say, would you consider supporting an orphanage? Would you consider giving this? And less than, I would say less than 5% of all of my donors actually come with me. However, the moment they invest their time, their wealth actually invest, like I would say that our greatest donors, the greatest investors we have into impact others are the people who have actually given their time. Your time is oftentimes just showing where your treasure is and where your treasure is, you know, where your heart is, like that's where your treasure is, like they're synonymous. But the way to see where your heart is is tied to your time, you know? So if you could take your time and you could look at it in buckets and look at how you spend your time, I would say that a portion of your time on a monthly basis should be spent in service of others. Then as you begin to choose where you're going to spend that time in service of others, you'll find the things that you're passionate about and the things, you know, it's like if you think about those guardrails, right? It's like my talent and my passions. And if you spend an hour a month, you know, one hour, it's like all of a sudden it starts to align those purpose driven thoughts that then you'll start giving more time and more resources to. Thanks so much for being a part of the podcast and for listening today. Love to connect with you further and you can connect with me on social media at Eddie Wilson official on any of the social media channels.