Joe and Jada

The Real Report - 50 Cent's director Eif Rivera tells WILD 'Power' & Fat Joe beef stories

71 min
Mar 19, 20262 months ago
Listen to Episode
Summary

Director Eif Rivera discusses his journey from music video director to acclaimed TV and film director, detailing his work with 50 Cent on the Power franchise, his transition to Hollywood, and upcoming projects including a film with Al Pacino. He shares insights on directing, working with major artists, and advice for aspiring directors in the entertainment industry.

Insights
  • Music video directors face significant credibility barriers in Hollywood due to past failures, requiring directors to demonstrate differentiation through storytelling and technical mastery rather than just visual spectacle
  • Loyalty and authenticity in creative partnerships drive long-term success; 50 Cent's trust in Rivera allowed him to work across the industry while maintaining core relationships
  • Representation matters in production—hair, makeup, lighting, and crew composition must reflect the cultural context of the story being told to achieve authenticity
  • Building a personal brand through spec work (unpaid demonstrations) and consistent output is viable for emerging directors lacking traditional industry connections
  • Mentorship from established figures willing to give opportunities despite industry skepticism is critical for breaking through gatekeeping in entertainment
Trends
Increased diversity in film and TV directing with Black and Latino directors gaining major studio backing and creative controlMusic video directors successfully transitioning to prestige television and film through demonstrated technical and narrative skillSpec work and self-produced content becoming legitimate portfolio pieces for emerging directors to secure representation and opportunitiesStreaming platforms and traditional studios competing for diverse creative talent, creating more opportunities for non-traditional backgroundsDirectors maintaining editorial control over post-production (editing) to ensure creative vision alignment across projectsMentorship-driven career advancement in entertainment, with established figures actively bringing up next-generation talentAuthenticity in storytelling becoming a competitive advantage, particularly in narratives about marginalized communitiesTechnical lens and camera selection becoming increasingly important as cinematography differentiates prestige contentFestival circuit strategy for film distribution, with international festivals serving as marketplace for streaming and theatrical deals
Topics
Music Video Direction and CinematographyTransition from Music Videos to Film and TelevisionHollywood Gatekeeping and Industry Credibility50 Cent's Power Franchise ProductionWorking with A-List Actors (Al Pacino, Robert De Niro)Directing Techniques and Actor ManagementSpec Work and Portfolio Building for DirectorsRepresentation and Authenticity in Film ProductionLighting and Camera Technology (Sony Venice, Alexa)Film Festival Strategy and DistributionMentorship in Entertainment IndustryDirecting Acting Classes and Professional DevelopmentCrew Dynamics and Set ManagementBiopic Production (Kimbo Slice Project)Black and Latino Representation in Hollywood
Companies
Lionsgate
Studio that produced Power franchise; initially struggled to recognize Rivera's value beyond being '50 Cent's camera ...
Starz
Network partner with Lionsgate on Power; CEO worked directly with Rivera on production decisions
ABC
Network that greenlit Power: For Life after initial hesitation; owned by Disney
Disney
Parent company of ABC; initially resistant to Rivera directing prestige television content
Interscope Records
Record label that began working with Rivera after 50 Cent's recommendation for music video production
iHeart Media
Podcast network distributing the Joe and Jada show episode
People
Eif Rivera
Music video and film director; subject of interview; directed Power franchise and upcoming Castrol film
50 Cent
Early collaborator and mentor to Rivera; championed his transition to television and film directing
Fat Joe
Early subject of Rivera's music videos; had publicized beef with 50 Cent that Rivera helped resolve
Al Pacino
Lead actor in Rivera's Castrol film; met with Rivera to discuss role; from the Bronx
Robert De Niro
Co-star in Castrol film alongside Al Pacino; legendary actor Rivera worked with on project
Ryan Cougler
Referenced as example of successful Black director; directed Black Panther, Creed, Fruitville Station
David Fincher
Referenced as music video director who transitioned to major films; directed Madonna music videos
Francis Lawrence
Referenced as successful music video director; directed Constantine and Mockingjay films
Nicki Minaj
Collaborated with Rivera on multiple music videos; helped him enter Latin music market
Bad Bunny
Worked with Rivera on music videos after Nicki Minaj collaboration introduced him to Latin market
Kendrick Lamar
Collaborated with Rivera on music videos; young artist when they worked together
Drake
Collaborated with Rivera on music videos including work with Future
Future
Frequent collaborator with Rivera; brought creative ideas to music video sets
Mary J. Blige
Collaborated with Rivera on four to five music videos after meeting on Power set
Denzel Washington
Referenced for comments on authenticity in storytelling and representation in film
Spike Lee
Referenced for directing Malcolm X and other films; example of Black director representation
Chris Lighty
Passed away; helped facilitate reconciliation between 50 Cent and Fat Joe at industry event
Quotes
"You remind me so much of Fat Joe. Y'all both funny niggas, you know, hard street niggas. If you got to really meet Joe, y'all would like each other."
Eif RiveraEarly in episode
"He don't say nothing. He just look at you and he's processing that whole door. He's just looking at you with eyebrow raised."
Eif RiveraDiscussing 50 Cent's reaction
"I want them to see when they see you, they see me when they don't see me around. They still see me through you."
50 CentExplaining why Rivera attended Power meetings
"The rappers saved my life. The rappers saved my life."
Al PacinoDiscussing how hip-hop culture saved his career after Scarface criticism
"You can't be scared, man. You can't be scared to talk to the artist. That's the whole thing."
Eif RiveraAdvice to emerging directors
Full Transcript
This is an iHeart podcast. Guaranteed human. Let's go! Our iHeart radio music awards are coming back. Thursday, March 26th, live on Fox. Watch as we honor the biggest stars from all genres of music that you loved listening to all year long on your favorite iHeart radio station and the iHeart radio app. Hosted by Budakris. Icon award recipient John Mellencamp. Innovator award recipient Miley Cyrus. With performances by Alex Warren, Kaylani, R�������������������� 7 central and listen that I heart radio stations across America and the free I heart I did the the airpond logo for pun back then I used to do much a logo You did that logo for pun? I did that pun What's the piece to pun? I did the snowman for GZ like back then I was doing a little Get out of here No, no, no Here you go, stop Shut the f*** up Okay Brothers, brothers What's that point you get movies with? Ow Rebel No, rebel Come on Get out of here Get out of here Get out of here Get out of here Out of here Get out of here Get out of here�� Make some noise for���� and drawing and shit like that to just moving images. You had a break dancing and all that? Yeah, I mean, I love movies, so it was the thing for me. Yeah, I remember K Slay used to be, rest of the piece, the K Slay, he was big into the graffiti, he used to spray paint and all that stuff. Oh yeah, I got a K Slay story about that. And I watched Beat Street and all that, and all that back in the day. Yeah. Classes. Yeah, so that's what is growing up in Bronx, you know what I mean? In the 70s and around, you know, all the crews back then, I mean, my block was called the Unstoppable Crew. The Unstoppable Crew. Unstoppable Crew, man. You had everybody out there, the DJs used to go in the corner, there was a little church, 165th. Melly Mel, everybody used to DJ up there, man. So it was, it was embedded in us, young, like grown up, hip hop, you know what I mean? So graffiti was just another aspect of it. Graffiti, break dancing, all that. Let's go! Our I Heart Radio Music Awards are coming back. Thursday, March 26th, live on Fox. Watch as we honor the biggest stars from all genres of music that you loved listening to all year long on your favorite I Heart radio station and the I Heart Radio app. Hosted by Ludacris. Icon Award recipient, John Mellencamp. Innovator Award recipient, Miley Cyrus. With performances by Alex Warren, Kailani. Lainey Wilson. Ludacris. Ray. TLC. Salt and pepper. And invoke. What a man, what a man, what a man, what a body, what a body. Plus Taylor Swift makes her first award show appearance this year. I cry, I smile. Elizabeth Taylor. Is that real? Deep, it's forever. Also, Gold Medal Olympian, Alyssa Liu. Neo, Nick Coleshaar, singer, Nikki Glazer, Sombra, Weezer, and more. Watch live on Fox Thursday, March 26th, at 8, 7 central. And listen on I Heart radio stations across America and the free I Heart app. OK, what's your first stop picking up a camera? Man, the first time. Don't worry about murdering. Hold up, and we're not going to do this too, right? You're not going to ask all the questions, brother. We're not going to do this. He always try to take over the whole thing. I mean, you got to. Yeah, you can answer his question, but we're not going to do that. You ask the next question. What's the first time you picked up a camera? Man, I had a... Shit was a... One of them camcorders, a little tape. Let me a little tape, don't you think you pop in there? Right. And I was just around the way. And, you know, I grew up in Lord Tariq, a few of the guns and all these dudes from my block. Sound view. Sound view, you know that. And I started fucking around shooting Lord Tariq and shit like that around the way. And then that led to me shooting Fat Joe, because he was just right down the block. Shout to Fat Joe, man. Yeah, Fat Joe. I'm so happy that everything was settled. Rest in peace on Chris Lighty, because that was a crazy one. That was crazy, man. Yeah, that was crazy. Cat Joe, he's been beating you up to all of them, you know what I mean? You want to touch on that? I mean, Joe had said something in his book, but I could elaborate a little bit more on how that whole thing went down. I gotta get a shout to Joe, man. I gotta get your book, man. What's your name in the book? Fat Joe's book. Yes, Fat Joe. Fat Joe mentioned it in the book. Okay. But yeah, I could touch on it. Go ahead, touch on it. Yeah, touch on it, yeah, of course. Like, you know, I know from just the music side, when y'all was going through the shit, right? And I had met FIF by accident, right? It wasn't by accident, but I had did a little project and he saw he wanted to meet me. So then I started working with FIF. And then I told, I think he kind of knew too. I was like, we're down with Teva Squad and all that, you know what I mean? But we never really touched on it. And then I seen how my relationship with FIF blossomed. You know what I mean? Like, I felt like, yo, like we cool with each other. It was a creative thing. You know what I mean? And we got to the point where I was just like, yo man, you remind me so much of Fat Joe. Like, y'all both, you know, funny niggas, you know, hard street niggas, you know what I'm saying? Like all of that. And I was like, if you got really to meet Joe, y'all would like each other, you know what I mean? Cause y'all the same, bro. And I was shooting a video one day in LA. Well, what's FIF response when you said that though? You know, FIF, FIF, FIF, the type of dude, something like he don't say nothing. He just look at you and he's, he's processing that whole door, you know, he is. He's just looking at you. Yeah, yeah, yeah, yeah, eyebrow raised eyebrow. And he just, mm-hmm. Don't say nothing. He's kind of walk away. So, but I kept beating him over the head with it. You know what I mean? Respectfully, you know what I mean? Cause sometimes niggas don't want, you know, revisit shit or whatever the case is. So, I was in LA man. And, and I was about to shoot a video. It was Fat Joe, Wiz Khalifa and Tiana Taylor. I forgot the name of the record, but FIF hit me. Cause by that time me and FIF already been rocking. We've been doing, we, I don't know man. We done, me and FIF got probably like 50 videos in my mind. Yeah, cause let's, let's name the 50 videos. Oh man, I can't even. I'm trying to remember some. I'm a, I'm a touch. So with the 50 videos, what, when I met FIF, like he saw how to eye, right? So we was just, it was just me and him running around with a camera. Like it was crazy. Like we out in the blizzards, you know, FIF don't care. I remember all that. I remember one of them videos like that. It was a blizzard. Yeah. Like we in the snow storm and just me and him. Everybody does it. We crazy. So, but we rocked out and I taught myself how to edit and do all that shit, right? And, you know, then I think the first break I got, and when I say break, I mean actually doing something for a label. Yeah. Cause by then I was just doing shit with FIF. And then the first time I seen, like, I don't want to say real money. Like when I, when I felt the money from on the fifth side. What you mean? You, you got real money. You said, you, you, it's real money. It's real money. So, so you saying when you got FIF, you got what FIF it was real money. So, yeah. So when I got, I mean, we was running around, like he was paying me for videos, stuff like that. But, but I knew it was different when he did a mixtape for one of the websites. I'm not going to mention, but he did a mixtape. And then he told somebody in your office, I think he told Renee or whatever, yo, give EF all the money for the mixtape. Let him keep that and do videos. Oh shit, I never knew that one. Yeah, yeah. So, so it was like 35, 40,000. That was, I was like, oh shit. Like that's when I said this shit is real. You give what I'm saying? Like you mean it was a hobby. Oh yeah. That was your first big break. Yeah, I was like, I was like, oh shit. Like I went home and shit. Like yo. Got you. Don't want to shit at my wife. Like yo. We up. We up. We up. We made it. We made it. Yeah, so, you know, we just kept rocking. And then the next time was number 50, that record with Alicia Keys, Dre, what was that song? But how do you keep the balance? How do you be friends with 50 Cent and Fat Joe? But hold up. Because you know how the game is, you can't, you got to check the side. Now, you know, I think my relationship with Fifth Men and the way Fifth operates, you know, it's all about loyalty and everything else, right? You just got to be honest and loyal and respectful and all that. So I would tell him when I'm about to work with somebody. I'm like, yo, so and so hit me up to work. And I'm talking about like people he don't even like. Got you. Got you. You know what I mean? Like he's just, he just, he don't even see eye to eye. He ain't blocking. He ain't blocking. Nah, he never blocked my money. He was like, yo, go get your money. Right? So, but see, he saw it differently. Like I'm seeing it like, you know, like I'm just hungry to work and I'm like, there's another artist. So I'm like, yo, I got it. So and so hit me. He's like, go get your money. I ain't gonna stop you. But he'll tell you the reason why he didn't stop me was it was one was the money, but also because he wanted me to gain just more experience but working with different people. Right. He was like, go get the experience. I'm not gonna stop you. Go work with this person, that person. And then, you know what I mean? And then you come back. You know, it's time to come back. And so that's how we rocked it. So with Joe, you know what I'm saying? He knew I grew up with Joe, but I remember he called me. He was coming back to New York. So he was heading to the airport. No, you know what I said that to you though? Cause, cause I remember when Fifth was rocking with Jesse Tarara with them. Yeah. And they did, what was it? Shout out Jesse. Yeah. Yeah, they did, did something with somebody that was, you know, and I never seen him again. Yeah. I mean, you know, I It's a way to go about this. I never, I never, I never, I never, I never, I mean, look man, at the end of the day it's like, yeah. Like, like, and even with Joe though, like when I started working with Fifth. Right. How did Joe look at you? Joe was, he was, like, my thing is like, where we all come from and shit like that, right? Like, like, I ain't no suck a nigga. Like, I ain't no punk, right? So like with Joe, like Cause industry niggas will act like they not mad, but they be mad. They be mad, yes. You know what I'm saying? Right. So with Joe, I was like, yo, at first he kind of like laughed, but he wasn't mad. He was like, I go ahead, right? Let's see what that is. Cause I think a part of him wanted to squash that beat at some point. Okay. Because being grown men. Right. So he got squashed at the Chris Lighty event. So right. So, so when I was talking about all that and then Chris Lighty had passed and I think that made it even stronger. You know what I mean? And then it was like a week before the BT Awards. That was the LA thing I was doing out there to video with Joe. Fifth hit me is going to airport. So I said, I said, you're on with Joe. So he's at where you are. That was a crazy night too. Yeah. He's like, yo, let's do this. That was a crazy night. Yeah. He was like, let's do it. Oh yeah. The BT was. Yeah. But this is, we did it before. It felt like jail. It felt like Rikers Island back then. Yeah. So I go a lot. That's when the murder of Rick Ross and GZ. Oh, that's when they almost got it. It was like a lot of stuff. Nah, listen, so. So I go to my, I was staying by the airport. So you said you was with Joe when Fifth called you? So Fifth said, yo, let me have it. I'm not going to jump on a flight. So I went back to my hotel. I told Joe, pull up. I said, leave everybody outside. And Fifth left everybody outside too. And they came in. Man, I was like, yo, I need you to stop with the chicken tenders and all kinds of shit for the room. I was like, dead this shit right now. I was like, come on, y'all both my brothers. You know what I mean? Like, come on, like stop. And they shook hands and then like five minutes later, they joking. Definitely. Talking about shit, joking and all that. But the public ain't know yet. Like we just kept on the low. You know what I mean? Then the BET Awards. That was big. That was big, but I remember that was some funny shit. Cause people probably still thought Fifth and Joe had beef at that time then, correct? Well, they still, right? They still. Yeah, at that time, cause I was there. Yeah, they did. Yeah. But it was all good. You know? That was when the gunplay situation happened. Matter of fact, let me back up. The BET shit happened first and then we had the meeting the second time. Oh, okay. That's what it was. I remember, so Joe, it was funny, funny shit. Cause I know it like pistol Pete and all of them were at the BET Awards. Right. And then Joe would call me. Joe be like, yo, Pete telling me like, we got a hundred niggas in. I heard Fricky pull up like a hundred niggas. Yeah, it was on the PTA Award. So I was like, you would have got me out of everybody. So shout to Joe. Joe said he would have got my brother. Yeah. I said he would have got me first. So I told Joe, I was like, yo man, you good. Like I spoke to Fifth, you good. And he's driving up from Florida, right? Miami, whatever. 10 minutes later, he called me again. He's like, yo, Pete just sent me. He said Fifth, let all the terrorists go on niggas in cause they couldn't get in. And I was like, I'm, yeah, y'all good. Yeah. You know, thank God, you know, cause it could have got ugly any day. Oh, so look, Fifth did that before him and Joe actually? Okay, I'm like, okay. So I was telling Joe, I'm like, yo, if that's happening, you good, like trust me, like Fifth not gonna go back on his word. So they get there, they perform. But I think when he got on stage, Fifth banged him on the leg. He hit Joe on the leg. He's like, yo, we good. Joe still ain't know how to take it. Yo, Joe, yo, let me tell you something. That was a serious beef. I remember one time leaving the Diamond District, I ran into Pete, right? He said I ran back then, but I didn't run. I swear to my dad, I'm like, man, if y'all to Pete, that's my bed. We can tell the truth now. So I'm with my man, Halu, and I'm with somebody else, right? So I'm coming out, he going in, but I ain't go front. He had two short Spanish niggas with him that look super grimy. Like they look like they was with the shit. You know, they had something cause they wasn't like no, they was like short niggas full foot, but the niggas look like, you know, they gonna start doing that shit I be talking about. And the Rambo nods and all that. They start going out to machete, start dancing. Word. What about power, man? Like how do you feel like going from TV to going to power and name some of the show? I wish I was. Nah, so I mean, it was. You made fancy videos from doing all this TV. From videos doing all the TV stuff. Yeah, so you know what's crazy, man. Hollywood. Like music video directors got a bad rep when it comes to Hollywood. Like crazy bad. Like, you know, you got music directors that went and did movies that just bomb. Talk about who? Who should bomb? Nah, I'm not gonna say them names. I'm not gonna say them names. Cause you know, like. We ain't going to do that. You ain't going to do that. But you know, they go from music videos and they make these films and they bomb. Like they do bad. I'm talking about like cats who had $10 million. Cats who got up to $80, $90 million back then. And the movie just flopped. Y'all know y'all. We'll go ahead. Yeah, the few of them, right? And so. And so when you start taking shots to each other. It's not an idea. I mean, it's reality. Like it's a reality. Yeah, yeah, yeah. They ain't doing how you did it, Eve. Nah, so I came in late, right? And when I'm saying I came in late, cause I'm much older. Cause a lot of these cats, they were younger. Cause you had the Benny Booms, you had a couple of dudes. All these cats, yeah. The Hypes, the Prince Ryerson, all of them. Shout out to all of them. Cause Hype, but we could say Belly was a classic though. It's a classic, but. He never did nothing one after that though. That was just, Belly was a classic. And it was shot in Queens, Schuster, Rocksdale. But the way Hollywood looks at things, it's shot up to Hype, right? The way Hollywood looks at things, it's like, if we spend this amount of money, we want to see the return. And we want to see profit. How much do you think they spent on Belly? I don't know. I don't know. Tell me a figure of what you would think. Like, it wasn't that expensive. I don't know. I mean, that's back in shit. Cause you could have a maker classic without a lot of money. Back then, Buzz was getting robbed also. So you don't even know. Yeah, so I don't even know. Like, I honestly can't even speak on that, but that's the thing, it's a business. So when you get a cat like me to come in and all they see is a controlling, you know, 50 cent videos and then I got videos. You know what I mean? Like, what really started making Hollywood, especially like the agencies calling me up, when I got to a level where the video was a lot crispier and clean, I started kind of telling little stories into the video, like without dialogue, I started adding little narrative pieces. So I think like I got signed to by agents, once the Cardi B joint dropped, I like it like that. That shit got like 1.6 billion views right now, right? Wow. And so, cause that was like clean story, whatever. But by then I'm already like learning how to play with shit. Right. And so, but you know, the challenges, you go there and you meet these people in Hollywood and they're on some, they'll bring it up. They'll be like, well, you come from music videos and we had this person, that person, this person, do a movie and it flopped. So what made you different, right? Like how were you gonna be different and make us money? So what I try to do is I try to not mention those names and I go for names like there was this cat who used to do a lot of little Ken videos that you would think is hype, it wasn't hype. It was this cat named Francis Lawrence. Francis Lawrence went off. His first movie out the gate was Constantine. They did Iron Legend. Look at that. Then he did the Mockingbird, the Mockingjay films, whatever that was. So you're like, I wanna be that cat. Like I show you an example, somebody did this. You have to, you have to. Not with the hype name. Right, and then you also got David Fincher. Like a monster director, right? A monster. David used to do videos. What videos he used to do? Madonna, a bunch of cats. Like he used to do music videos. That's crazy, cause I always thought it was just Jesse Terereb, the Terereb brothers, you, Benny Boom. And hype. You got hype, you got, I didn't even know there was other dudes that shot little Wax too. Little Wax too. Yeah, but you know. Little Wax, but little Wax did a movie too, no? Yeah, he did Super, Superfly. A work? I didn't even know that. He did have the perm, right? And he did, I think now he's doing a lot of TV stuff too. So shout out to him for doing that, cause it ain't easy. Definitely. You know what I'm saying? And so, but you know, that's the thing. So we're power with fifth. Like for two years, Lionsgate and Stars, they just saw me as the dude next to fifth all the time. Like they couldn't figure it out. Right. And they would call me in for meetings and I'd sit in the meeting and they'd just be looking at me. I'd be looking at them. Wow. Like so what do you do? Like we see fifth, cause fifth used to have me come into, they used to have meetings with the exacts and the actors and people like, come on. I'd be like, nah, I don't, I shouldn't be in there. Right. Right. I was like, that ain't, like, you know what I mean? And my mom thinking like I'm not even. Like fifth one, you in there soaking up the game. So he was there. So fifth was like, listen, you see anybody bringing anybody else in here? He was like, no, he was like, I'm the boss. You come through cause I want them to see when they see you, they see me when they don't see me around. They still see me through you. That's crazy. So he was like, I want you to get that power. Right. And even to the point where he had me dealing with the CEO of stars. Like I'd be like, yo, yo, yo, go, go chill with him. Go to, go chill with him and go get your shit. But they're going to give you money, go get it. But it took a while to get there because like, you know, like I said, they don't like the first one was, was, was ghost, right? Power ghost. And they was mad. It was like really trying to fuck with me. You know what I mean? When I came on set, like the crew said to me, and they told me private the next day, but the first day I was there, it was all acting funny style. And then, Who was acting for the crew? The actors, you mean? Some of the producers, the crew, like, you know, the camera crew. Okay, all right, got you, got you. So the word was one day I needed, I was getting driven home and somebody needed a ride who lived next to me. So I was like, yeah, come on. Like you can hop in the van with me. And he starts telling me like, yo, you know, this is how they, how they pitched you to us. So he was like, they was like 50 camera man is going to shoot the next episode. Oh, oh. Right. So it was like 50s camera guy. Like, like I was just, you know what I mean? Like, just a regular camera guy. You never did anything else. So then when they saw like, I knew everything. Cause what I was doing was when they were shooting power, I would go to set and watch how they do it. Then I started taking acting classes. I could understand actors. Cause I was like, yo, this is, they bugged out. So I started doing that. And I started soaking. You actually went and took acting classes? Yeah, yeah. But like a couple of days, like nothing crazy. Okay, all right. That's something to go. Yeah. So then, but that helped me when I was ready. Then I went in and they saw the crew saw it. It was like, yo, they portrayed you to be this and you not that. Like you really know your shit. Cause they felt you didn't have the resume yet. Now you have the resume. Everybody, everybody. But that just go to show you like how they look at hip hop. Yeah. You tell him, you keep, keep hustling, keep grinding. So, you know what I mean? I did that. And then after that was for life, right? Yeah, for life. Even that ABC, ABC owned by Disney. That was big right there, man. That was a good move, man. That was big. Right? So ABC and Disney was like, hell no. It was like, what he done? He was like, one episode of ghosts. And it wasn't even out yet. It was like, we got none. They like, this nigga's not Marius. Plus, AC. Yeah, yeah. So who is he? So they was like, no, they kept pushing back. The producers are like, nah, I let him do it. We believe in him. And then fifth made a call too. Like, yo, y'all telling us it's the number one show. If y'all letting us do our thing, let us do our thing. We telling you this dude is ready. Like he already did one. He know what he doing. I go off, I do that. And it's the only episode that got put in at the end of the season for the Emmy and Best Directing. It was like the best episode. And from that point on, like every time I do something, it gets put in for Emmys. You know what I mean? Like they know, like, and the actors will tell you, they'll be like, nah, this dude, he know how to talk to actors and he know how to work the camera. Like how to be with the crew. So people want to know, like to, you know, a lot of people in the hood want to be actors now because of 50, everybody run up to me, everybody got scripts. They want to know like what it takes to be a good actor, not just acting, but how do you portray yourself on set? Like being on time and stuff like that, not smoking on set or getting drunk or... It's a whole regimen, right? Like it's crazy because I show up to set. Like how does your day start? I'm gonna tell you, like I will come to set and fifth will be there before me. Like fifth is a different type of animal. Like I don't, bro, we don't start to seven, fifth is there at five. Five in the morning? Yeah, we ain't surprised, bro. That's right. Yeah, we ain't surprised. We got a show, we there four or five hours before the show starts. Yeah, so you look at that and you go, man, I gotta be, if you want it, you got to really, really, really, right? For sure. So the point is in talking to like these younger cats that want to come in and want to act and all that, like just keep doing it, man. Take acting classes, you know what I mean? Sharpen the skills. And if you ain't got money, just keep acting and do it with family and friends. Act it out. Like you ever seen them videos, like the little African kids, when they be acting and shooting and replicating and going, oh yeah. I said, they get busy, they get busy. No, they get busy. So if you start acting and just doing scenes, do small scenes, you know what I'm saying? Like somebody just gave me something the other day and it was like, they made it short. It was like 20 minute, whatever. Fit going crazy. He about to do the deal. Right. I wonder if that's the same thing you said that something related to New York with some, like it got, it got, it got, it got, what's going on kind of vibe right now? Yeah, exactly. YN or whatever. Yes, yes, the YNs, yeah, he actually sent that to me. Yeah, yo, yeah. So that's what I'm saying. It's dope, it's dope. It's definitely dope, yup. But it's cast that took it upon themselves, right? They shot it, they put their own, they put together, they sell. They shot it, they put their own bread for it, right? Nothing crazy to put it on bread. And they went and they did it, man. So it's like, and there's so many outlets, right? So like if you, if you really want to do it, man, put your shit on YouTube, put it on Vimeo, whatever, all these little sites, like for example, Vimeo, even YouTube, you get subscriber base. Just put it out there, but like, yo, just subscribe, it's 99 cents or whatever. Now you making money off it too, right? Or you could do the other way, where it's like if people believe in you, you do the, whatever that thing is called, like a crowd, crowd. Crowd participation, kind of. Yeah, like, right. And so you, you could put up money for that. Man, you gotta tell these YNs, if you come on set, don't drink, don't smoke. Just cause you playing the gangsta part. Right, right. Don't mean you gotta be gangsta on set. I don't see, I don't see actors who play gangsters, but then when they turn off the cameras, they super nerds, right, they regular. So, and I think you get dudes who are nerds that become actors and all of a sudden now, they think they that. Yeah, because you, you gotta understand when you outside, they, you know, they gonna fuck with you. They gonna see you, is that? Give us one of the wildest moments you seen, like behind scenes. What on a video? Video movie, cause I'm mad, my video is soon one time you shot with me in future. You's actually about the, Oh, he's fine, right. You's about to probably shoot one of these YNs. I forgot one, it was seven. We not gonna talk about that right now. It was actually a popular artist too. He didn't know who they was, and I guess they wasn't really familiar with who E for us, but it was about to get left here, they got mad. So I see it was dancing, they could sit here like that. Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah. It was popular, I didn't know cause, you know, sometimes you, see that's the thing, sometimes you kinda, you black out because all you see, like you get tunnel vision, right? And you just did a work. So like the first time I did power, I came on a block, we was outside. Yo, when I tell you I was in a van, driving down, I seen block after block with all the trucks, like all the equipment, and I got to set, and it's like 200 people looking at you, and the actors staring at you, they would, what we doing? The producer looking at you, what we doing? Yo, I swear to God, that first moment, I shit myself. I was like, yo, this is crazy. So you was nervous? Super nervous, right? And then what I think God had seen was inside a car. So I was like, yo guys, just get in the car. But I was really sheltering myself. And then I spoke to them just to get it out of my system. And then once I did that, then it was a go after that. It was, you know what I mean? But I think, you know. That's a real story right there. Yeah, no, it's crazy. Yo man, we talk about the movie. I tell you another story with that one, but you know, for these young cats, man, you know, and the wildest shit is like, the shit that sucks is when you get the opportunity and you fuck it up. Then you fuck it up, yeah, you dropped the book. That's the biggest thing, right? Because us as black and brown people, we don't get a lot of opportunities. Of course. You know what I mean? And you got- Especially in Hollywood. Especially in Hollywood, you got brother like fifth. You know what I mean? Like I've gotten those things where it's like, yo, are you sure you don't want to do these type of shows? And I'm like, I'm cool over here because I'm building with my people. Of course. So I don't need to go do those other shows that like just for the awards. I don't, I'm good. Right, right. You know what I'm saying? So, but again, it's like, if you get that opportunity, man, don't fuck it up by taking your money and you gonna be sleeping with a thousand strippers and getting high and whatever coming to set drunk and smoking and all that. Like you just, come on, man, nobody want that. You did work. You know what I mean? Do your 10 hours or whatever, 9 hours work through your thing. Go do that shit afterwards. You know what I mean? But you got to be on point, man. Like it should have so hard. No, I wanted to ask you, how do you think directing changed from like 2005 to 2025? Like now, how do you think it changed? When you say change, like... Better shit, nigga. What are you talking about? No, no, what you saying? Like, like what we see now versus like, I mean, I think it's changing because there's more of us getting involved, right? And when I say us, you know, again, black and brown people, right? We really taking a series and really trying to learn the crab, Ryan Cougler and all these other cats, right? Like, man, you see them and that inspires you, right? You're like, yo, what's my man at this sentence? They like... Ryan Cougler. Yeah, what else he did? Cause they say he did... He did Creed, he did Black Panther, one and two. Oh, that's crazy. He did Fruitville Station with his first joint. He worked with Michael B. Joy in the lie. I guess they cut everything together. Yeah, I've seen him crying. I've seen him crying when, cause Senors did real good the first week. They had a lot of millions. I've seen him, he was like tearing up like, yo... Nah, cause what it is, I mean, the deal he worked on with that movie, where, cause remember, he did Black Panther, Creed and all that. So he made them billions. Now he's doing Senors. He owns it after 25 years. His deal, he owns the movie. So now that's a legacy, that's for his kids. Look at that. He owns all of the movies. He owns Black Panther. He owns Senors after 25 years. So he don't own Black Panther? He don't own Black Panther? Yeah, yeah, yeah, yeah, yeah. Now I was just confused. So now he owns, it's like a record deal. So now he owns it. So after 25 years, and in his deal, I think he get like first dollar once they make their gross, whatever their budget was. Boom. He gets the first dollar. So, which ain't normal, you know what I mean? So, but that's what I'm saying. You do shit like that, that's power. Right. So now you start like, okay, how do I, that helps me. Right. Help the next guys. You feel like that's what drives your creativity? Cause that's why I was gonna ask murders. No, no, no, no. That's all the fucking questions. For me, no, no, no, no. What drives your creativity? No, I think, listen, man, I think for me to creativity is I went to art school, right? I went to Art and Design, and like I said, I was always graffiti and shit like that, comic books and all that. And so I could draw, like I could draw like a motherfucker. Like I could, you know what I mean? You know, I did the airpun logo for pun back then. I used to do a bunch of logos. You did that logo for pun? What's the piece of pun? I did the snowman for GZ, like back then I was doing a little pun. Get out of there. No, no. Oh yeah, I didn't know that. You did the snowman for GZ? Yeah. That's crazy. Look at him. Yeah, and I did a bunch of other ones, like if you, GZ mentioned in his book, when I made the snowman, Joe mentioned it like, yeah, like that's what I was doing back then, album covers, logos for cats. That's crazy. Okay, look at that. So I was always into the... So you made the snowman. Yeah, with GZ. It just said it's a GZ book. No, it was a Shauna, that jam. Who made this happen? Me. Yeah, yeah. Shelter JP and Marquis, man. You know what I mean? Yeah, Shelter T-Mouth, man. Not you. You know what I mean? But the creativity, man, I think it just comes from like, just being out, seeing everything, living life. Well, talking about that, you got something that you working on, that Castro. Oh yeah, yeah, yeah, yeah. We just finished that. We about to... Oh, it's finished. It's about 98% done. Like, it's just a lot of the VFX shit. You know, DJ Khaled got something to do with that. I seen him posted on the grand. Yeah, yeah. You know that? Right, I know that. Look, every detail. Every detail. Why do you want to bring that up? No, because I was talking the other day and I'm like, I could never be mad at Khaled because his loyalty was to Joe. And my loyalty was to 50 at the same time. You know what I'm saying? Even if we still... You want Khaled gonna have to sit down and talk about something? Like, not. Even if we don't talk because, you know, it's cool. It's Joe, everything is cool. It's peace. Nobody got hurt. No bullets fly. Nothing to happen. So that's the best part of it. Yeah. You know what I'm saying? It's just little old war stories that, you know... If I think you need to make that happen. No, Khaled, listen, man. Khaled, yeah, you'll talk. We gonna make that happen. Khaled is my brother, man. Like, you know... So he did play a part with the Castro? So I started this movie, right? Before I got it, it was the Romulus Entertainment. Before I got it, it was another director attached. Wasn't the right person, right? Like, it was just, it wasn't working out. So I came in and I cast, you know, like the movie, like within two weeks, like we already had all the actors, you know what I mean? And one of them being Al Pacino. Right. So... Now everybody can get Al Pacino for the record. Not the first time. Yeah, then you go just for the record, okay? I just saw an interview with, I think it was Scorsese, somebody said, it took him years, him and Al years to finally do something together. And I was like, damn, I did it. When the first shot, but you see it again. It was the first time, but just crazy, you know what I mean? But yeah, so like we wrote this part, you know, the writer, Tommy and a couple of the cats and you know, we kind of tweaked it to be Al, like how Al would do it. And so we sent it to his agents and he was interested, right? So he was like, yo, this is the first time I'm saying it. Yeah, I appreciate that. But yo, so he read it and he wanted to meet with me, right? Mm-hmm. So like a half hour, you know, let me meet him and see what he's about. So nigga, I'm shitting for like a week straight. Nervous. But to me, Al Pacino. Yeah, yeah, I'm like, I'm sure. Yo, I'm glad when you say you nervous, cause it's like, you know, that's the humbling part about it. It's like how you said you was scared on your first shoot, mad people outside. This is way different than a fucking video. You know what I'm saying? Yeah, no, it was, it was, I mean, you know, the funny thing is when you meet these different artists, even back then, like the fifth, you know, I was nervous. Like, you know what I mean? Like the big dogs, you know what I mean? Like, but with him, you know what I mean? Like this is life changing. So I went to the restaurant where he wanted to meet and I get there like a half hour early because I'm like, let me just chill out. I drank like, you know, 40 cups of coffee by now. I was sure. And I go to sit down and I put my bag down. The first I go in, I'm like, who you hear? Like reservations. I was like Alfred Pacino, like literally under his name. Wow. So I go in the back and I put my bag down and shit. And all of a sudden I hear, there he is. And I turn around, it's fucking out right behind me. Oh, shit. Like he's right there. Like he coming in, I'm like, oh, shit. Like nah, this is, like, it is different. Come on, bro. You know, we be starstruck. Yeah, like I was like, yo, but you know, you got to be cool. So, so he sat down and I remember I'm sectioned a producer under the table like, where you at? Because you know, I need to back up. I was like, I'm here dolo with this cat. Where you at? He finally get there. But, but we talking and you know, it was crazy because he started naming all the directors he ever worked with. Like he was thrown into my face. He's like, yo, so you heard of Martin Scorsese. You heard of, you know, Michael Mann. He just kept name dropping. Name of these big, big dudes. Of course I heard of him. And I'm like, yeah. But I know what he was doing. And so he started telling me stories. So he started off with Serpico. So he's like, you know, when I did Serpico, you know, back then, you know, he was saucy, whatever he was doing. And see, you know, he woke up and he had a joint next to him. And he was like, I know I ain't doing like this. She was still dressed or whatever. Right. And then his phone was ringing and he had to go to premiere. He's like, yo, so it was crazy. I got to go to premiere and I'm like, I'm still saucy. And why he's telling you, yeah, I'm saucy. This and that. And then so scene 49 when I'm walking down the hallway, could you explain that to me? I said, oh, shit. He's doing the vet actor shit. Like actors do that. Like they be mad cool with you joking and all that. And then all of a sudden they. That's crazy. No, fifth that done that shit to me. Like fifth will be like, yo, we be talking the night before. Like what we doing? The next morning he's dead serious. Yo, what we doing? Why the fuck we doing that? Like, and I'll be like, yo, my man, what's going on here? Right, right. But it's a different, you know, we working now. Definitely. And so without. I'm not your man no more. This is what I'm like. I'm not your man no more. So he went into like the scene. I was like, oh, shit. But I knew the script inside out. So I was like, yeah, this what happens. Boom. Then he started talking about Scarface. Yo, you know, when I did Scarface, you know, they killed me for that. Like the critics, I have people calling me. That's my favorite. I watched it over a thousand times. I'm gonna get to that. So look, he says it almost destroyed his career. They killed him for that. I mean, who? His peers and things like nature. People, Hollywood, that was like, what you doing? He leaned in and he grabbed my forearm. Right, put your forearm. So like this to me, grab my arm. He said, the first time y'all hearing this, first time saying it publicly, he said, you know who saved my life? I said, who? The rappers. The rappers saved my life. Wow. Wow. Wow. Rap. Wow. Yo, and I looked at him right there like, wow, look at that. So I think a piece of that, I was like, he had to see my work. He knew I'll come from video. I could only imagine his people with agency, you talk about an Academy Award winner. Yo, don't post his place, it is come out. Like who? Like who? No, I don't think you need to be working with him Al. But because of his experiences and rap got you. I think he said, nah, nah, nah, I gotta get back. I'ma do this, I'ma give him a shot. I'ma give him a shot. And bro, he said that and I was like, oh shit, right? And then we just kept talking about the movie and shit like that. I always had a vision. I was telling the producer, Brad, I was like, yo, when Al come on set, we got a scene outside. It's gonna be doing during the summertime. It's gonna be hot. So for whatever reason, like, cause I'm sort of spiritual, for whatever reason I said, yo, I'ma get them beach chairs like that Jay-Z photo when he's in the projects on a beach chair. I summed it to those chairs and I'ma sit down with Al and eat ice cream. I don't know why I was thinking about that. Right. Ice cream. It was like, yo, you crazy. Like what the fuck is wrong with you? Right? Yo. Good story. We sitting down at the restaurant after we talked about work. He said, you hungry? Let's get some fries. Man, also he's all the mad food that we eating. I ain't even realized. You know how when you go to catch or whatever and they bring you to play the ice cream and everybody just take their spoons? Bro, that's what we was doing. So as an end, we eating ice cream. Hmm. I didn't realize. You said my vision came to life. Yo, I know, you know, the producer, we go outside, we walk out to his car and he said, congratulations, you had your ice cream with Al. Yeah, Al Pacino. You got Al Pacino and Robert De Niro, bro. Them two right there, it's just classic shit for everybody, Scarface, Carlitos, Wei, He. The list goes on and on. So just to be sitting in with Al Pacino, bro. That's come on, bro. Nah, listen, he's from the BX. So we hit it off crazy. We telling him, man. Oh, he's from the Bronx? I never knew that. He's from the Bronx. He was from Brooklyn though. Queens first Brooklyn. He from the BX. So we talked a lot about that. And he would say to me like, yo, I'm doing this book. Like you and me, should just go drive around the Bronx. I can reminisce. And I'm like, yo, whenever you ready. Oh, shit. Like we click to the point that. Look at that, that's dope. Yeah, he be like, yo, if I'm not shooting, can I come to set just to hang out? I was like, yeah. So I had him for like 10 days or something like that. And we were prepping the office. He's a funny dude. And he was looking and be like, yo, you know, you know, you know, bad bunny. And I was like, yeah, it's one man. I worked at him. He said, oh, he's dope. What about the weekend? You know, weekend? Like he's, yo, he was like in tree. Really into that. Like into that. I think the first thing I would ask Al Pacino was like, how the fuck do you just act like that? Like Scarface. Yeah. I copy of it. Nice. Like how the fuck. Yeah, yeah. Come on, bro. That was like classic shit, bro. Like you know, I would ask him first of all, more about Scarface. Cause that's my hands up. Look, I shot him out when I wrapped him out. Cause I think he was 82, 83. Just had a baby. He just had a baby. I was just about to say that he just had to shut out, shut out the opportunity. So he had a lot going on, right? And he came to work every day, man. I think people were gonna really bug out when they see his performance. Like he killed it. And we had this thing, man. Like we had a language. So like he was doing one scene and we were always talking about stick ball. So in the BX, stick ball, so every Bronx, every neighborhood in New York has two sewers. So when you plan on one end of the sewer and you hit it to the next block, then you hit in the third and fourth sewer. So he'd be like, you ever hit three sewers? I was like, yeah. Sometimes the ball would go on the roof, right? That's crazy. So when we was doing the scene, I was like, I would yell across the room. And he was doing a scene like he, when he was against Robert and they were sitting out at the table. And I yelled, I said, Al, give me three sewers. He'd be like, three sewers coming up, baby. Like, he was on point. So the last time, the last day I had him, we wrapped him out. We wrapped, I got home like at midnight. Just so y'all could, we talking about my God, East Feverers movie, Castro with Al Pacino. Yes. Starving Al Pacino. So go ahead, Heaps. We, I got home at midnight after I wrapped him out. Yo, and I just sat on my workout bench and I cried for two hours. God bless you, man. God bless you. Two hours, B. Bless me. Because I'm going to tell you why. I'm going to tell you why. Thank you. I'm going to tell you why, though. What I was saying before about Hollywood. Now the meetings are different. You understand? For sure. Now when I sit there, they can't look at me, but like, who you work with? Yeah, yeah. Can you handle this? Can you handle that? Puccino. Yeah, it's a little different now. So you sit there and it's the confidence. Because now you go, look, y'all only got two. Robert De Niro and Al Pacino, the living legends. I mean, you got a few others, but that's still active. But you know, it's still active. We can say Arnold Schwarzenegger and a whole bunch of other names. Yeah, right. So the movies we do. So that's still active. So now you sit there and you go, y'all threw one at me, right? The universe threw one at me, dealt with it. He loves me, hit him up, hit up his whole team. They're going to tell you. Mm-hmm. Right. What you going to tell me now? Now what? You something? But it's always a challenge. It's always something new. You know what I mean? Even like for you to get the next thing, that well, we got to see what you did. Right. Resume. It don't, it don't is, you know, it's hard. You did that, man. That's dope. How do you, what would it feel as a tricky business, man? What would you tell the next, the next young director coming out of New York? What advice would you have for them? Learn as much as you can. It's OK to look at everybody else's work and try to copy it and try to figure out how they did it. Mm-hmm. You know what I mean? So like you can learn how the camera work, look at the angles, look at the lighting and all that, right? But also like, just keep shooting, bro. Like keep shooting like, and even if you want to get into TV or something like that or commercials, right? Or even music videos. Like I told people all the time, you're going to get into commercials, do a Pepsi commercial. How? I don't have no agent. I have nothing. Yeah. How do you do that? You go get a Pepsi bottle, you go right a scene out and you shoot it. Wow. And it's a spec. That's what you call a spec commercial. So now you shot it and they're like, oh, you did this? It's this never aired like now. But it's a spec. And how much is my check for the commercial you think it would be? I'm just thinking. I don't know. Don't be surprised. Now you're shooting the Pepsi commercial. It all depends, right? It's like now you get picked up by an agency or whatever and any Pepsi really wants you to do it. I think that the going rate for a director to do a commercial is usually like 25,000 a day. Oh, shit. Yeah. So like... Ready? What is a Pepsi? Right. But you know what I'm saying? But it's the same thing. You go shoot a short. Go shoot the homies. Go shoot a scene like somebody got cancer, AIDS, or whatever, shoot that and show the emotions and that. Right. You know what I mean? What happens? Just make it up. Whatever. Just write it. Make it up. Shoot it. Real life shit. Yeah. Yeah. And then just send it out. Yeah. You know what I mean? Like you're not just standing around with a camera. Ain't going to do nothing. Like waiting for work. Now that's a good idea. I never knew that was that easy to just do a special commercial. You know what I'm saying? It's called a speck. Pay attention, people. You got to get your money up. You know what I'm saying? But like, but for me, I started like with the camera, like I said, shooting cats. And I loved it. Man, I just kept going and kept going and kept going until, you know what I mean? I think the first, my first video going back to fifth was when he did the Alicia Keys and Dre joint. And he said to me, I'm going to tell you right now, he kept it real. I'm going to tell you right now, you ain't going to get this. They don't know you. Interscope don't know you. They're not going to give you the money. But I'm going to give you these records off my album. You're going to do these for real. And I was like, oh, shit. And that was my gateway. Look at that. Through fifth, I got into Interscope. And then we started doing videos. That's crazy because 50 don't like too many people. So yeah. But look, you look at it one week and one week and one week. So everybody started calling like, yo, who the fuck is he for Vera? And one week I dropped two videos. And when I say everybody, me like video commissioners and video reps, there was like, who the fuck is this? I dropped two videos in one week. It was 50 and Kendrick. And Kendrick was young. I remember that. I remember that. It was a we up. I think it was. We up. Yeah, we up. And then I dropped French Montana and Nicki Minaj Freaks. Oh, OK. So when I dropped those two, it was just like poof. Name some more, man. Name some more. We want to know some more videos you did. Now you big time move. I don't know. You know what the thing is? I don't follow up. Like I don't look at the hits and all that. Like, you know, I did one, right? I did a couple with you. Yeah, we did a couple, of course. We did a couple, too. Yeah, we did one. Right. Young and May, Future, Me, You, 50, and Casanova. Yeah. Me and Youf got some work in. Yeah. Well, Future was like when he had that mixtape product. I did videos with If, yeah. All right. Just for the Friday. Calm down. I'm just letting you know. We're not even here. I'm just letting you know. We did some G-Unit videos. I'm trying to remember you did so many. He's trying to remember. I know he's trying to remember. You know, G-Unit, we did so many videos, man. But you know, I mean, I worked with Drake. Like I said, Kendrick. What Drake video you did? Him and Future. We did The Mexican Joint. Which one? I think used to it or something like that. Smurfs those, yeah. One of the five's old. And then what you did with Kendrick? The Him and 50. Oh, yeah, OK. Dan, Nicki Minaj did a bunch of her. Oh. You know what I mean? I became one of her. Like she was regular. It's like and how I got into Latin. South side. But no, it's Queens. You know, it's Queens where it's Brooklyn. But I said it because of Nicki. I got into the Latin market. Oh, OK. So that's when I met Bad Bunny. So it was a record called Creepy Quash. Why you say because of her? Why you say that? Because it was a Latin record. It was Ferruco, Bad Bunny. And I forgot who else. And then they put Nicki as a feature and they put Travis, too, as a feature. Oh, shit. So Nicki was like, I don't know. None of the directors. It got to be Eve. Look at that. And they brought me in and I did that. And then from there, then I started working with Bad Bunny. We did a couple. The fire. Yeah. And a couple of J Balvin and shit like that. We started working. So damn, you bless, man. You a real bless. Nah, I think, man, I appreciate that. But I think really is more like. Put the work in, man. Yeah. Put the work in. To the new directors out there that want to do videos or whatever, like, bro, you can't be scared, man. Right. You can't be scared to talk to the artist. Like, that's the whole thing. Like, find that one artist that want to rock out with you, right? Rock out with him. With me and Finn, for example. But I was never scared of Feth. Like, to the point of like, yo, because you know Feth, he's like a robot. Yeah, he's intimidating. He'll send it. He's intimidating. You don't get scared to have a conversation with him. Yeah, so he'd be like. Explains, I think this should go like this or something like that. One director who was like, yo, I'm hungry. So I left him there and he would call me. I'm like, nigga, go tell Feth you hungry. Go get something to eat. Oh, so you see, he said he hungry. You told him. I told him, go eat. And he never came back. He's scared. No, he never came back. Oh, wow. He probably, why he just didn't go get some Mickey D's or something like that. Bro, he never came back. That's how intimidating Feth was. And Feth was like, yo, never bring that cat around me again. And that kid fucked the shit up. He been doing power right now. He was scared. But that's my point. But you bugging out. You could have just went and got something. Yeah. You could have only got a Big Mac, some McDonald's. I worked with Kanye. I worked with Kanye. I worked with Nas. Like everybody like, I think they were. But you did with Nas because you know I'm Queens or big. I did a couple of joins with Nas. But I remember the one we did that was, I think before it's time, was French Kanye and Nas. The one they jumping over, Big Asht, Jumbo, Jax. Oh, yeah, yeah. I remember that. I remember that. So I remember that. That's the fire in there. And Dirk Bikes flying down. Yeah, Dirk Bikes. So yeah, it was like. Sput man in the air. I love that. Yeah, so yeah, it was like, I'm tired of everybody taking these videos and just regular sitting on the wing of a jet plane. Yeah, yeah, yeah, definitely. He's like, let's hit the biggest plane we can get. So we went to the Mojave Desert. And we went to the airplane graveyard. And it was just. Shit, that shit was a sick video. French, that was it. I think that was on French album. Yeah, I got a video back then of Kanye. He was like, yo, this is the best time I ever had on set. But I think it's because, like I said before, man, like you can't. You got to like be there and tell the artists, like that's the whole thing about directing. You got to be able to take charge. Because sometimes the artists don't know what they want. You know what I mean? Like they don't know. I was working with this with this artist, high profile, going to some shit right now where he kept asking me, how does it look? My first time working with him. I was like, you look good. He would run down, look at the monitor, go back up through his shit, come back down. Like it was getting annoying. So the third time he came down, I put my hand on his shoulder. I said, yo, you good, bro. And he looked at my hand, looked at me. We was good after that. Everything was like, yo, whatever Eve wanted to do. Because I know videos could shoot in the videos. We need to like get annoying sometimes. You know, you got people in your way. You got women everywhere. Yeah, I mean, look, man, it's a lot of work. People think it's a game. It's a lot of work. The thing is, like the artist want to come be in and be out. So you got to make sure this shit is ready, right? Because you don't waste no time. That's the first thing. So say if all this come late, how the fuck you feel? You got to already be shooting other shit. Definitely. Shoot the B-roll, shoot the models, shoot the cars, whatever it is, start shooting. You know what I mean? So when they get here, then you move over, shoot them out, get them out of there, and then keep shooting. You know what I mean? And then I always tell for the new cats, I always say this, like, an artist always going to want one thing. Right. Yo, I need to be on a boat for this scene. Whatever it is, yo, I need to be sitting on a flamingo. It's a dush. Right, right, right, right. Yo, get the fuck a flamingo. Because you can get them that, and then you got them. After that, they happy. Nah, this won't fuck out me to flamingo. I need him for the next one. Yeah. I need an elephant on this one. I want a flamingo. I want an elephant on this one. And you have that shit there, yeah. What the fuck is going to fuck with you? Tell the crazy shit. Mary J. Blige, we know a lot of the same people, right? Angie, Joe, right? Yeah, definitely. And so I never worked with her. And I've been in parties with her and all that. I said, what's up, I never really spoke. We go to shoot ghosts. And I said to her, yo, it's crazy. Me and you never worked on a video. And she said to me. But here we go shooting a movie now. She said to me, that's because you were meant to do bigger things with me here. I was like, wow. Shout to Mary J. Blige. Shout to Mary J. Blige. And then ever since that, we done shot like four videos, four or five videos. After that, y'all done shot videos. That's right. But it's like, again, it's like artists want to be in and out. You tell them what you're going to do. You show them what you're going to do. They get there, they expect it. And they gone. And then I edit all my own shit. So I already know what I need. Same thing with TV. I know what I'm shooting. I know what I want. But that's just smart. Because another director will probably be beefing. Like, why the fuck the artists ain't here? Right. I don't work like this. And you said you shoot whenever you shoot a radio. Then it ain't for you. That's one thing I'm cutting into this. Let me ask you one thing. Who's your top three favorite rappers to work with? Let's go. Our I Heart Radio Music Awards are coming back. Thursday, March 26th. Live on Fox. Watch as we honor the biggest stars from all genres of music that you loved listening to all year long on your favorite I Heart radio station and the I Heart radio app. Hosted by Ludacris. Icon Award recipient, John Mellencamp. Innovator Award recipient, Miley Cyrus. With performances by Alex Warren, Kehlani, Lainey Wilson, Ludacris, Ray, TLC, Salt and Pepper, and Invoke. What I'm in, what I'm in, what I'm in, what I'm in, what I'm out of here. Plus, Taylor Swift makes her first award show appearance this year. My eyes dry. Elizabeth Taylor's having four real deep pink explorer. Also gold medal Olympian, Alyssa Liu. Neyo, Nick Kulcher's singer, Nikki Glaser, Sombra, Weezer, and more. Watch live on Fox Thursday, March 26th. Eddie Seven Central. And listen on I Heart radio stations across America and the Free I Heart app. This is pulling me on the spot right here. First of all, hold on. Meryl E. Rushenship. First of all, I wanna tell you, I just wanna, it's Queens Royce Brooklyn, it's our quick fire segment, and he wanna know who's the top three rappers you consider you work with. But he worked with so many, so that's a political industry. I'm asking him to crack it, I wanna hear. I'ma tell you this, I'ma tell you this, like, I never had beef with no rappers. Meaning like I'd never been on set to a point where it's just so out of control, you're like, man, fuck this person. I'll never wanna work with this person again. So I don't have none of those experiences, man. I think everybody was, for me, fun in their own... Look, besides Fifth, let's keep Fifth out of it. The top three, your top three favorite to work with. He worked with so many. I just wanna know, sometimes you get good vibes with people, so I just wanna know what's crazy is, I mean, Future was one of them. Okay. Future was, you know, cause he come with creative shit. Right. I mean, man, who else? I used to love working with Nicki too. And people used to be scared of Nicki. Okay, look at that, you're scared of Nicki. She moved with an INF. We've been around a couple of her vests. Yo listen, everybody you work with, he worked with. It's a big name. I'm gonna ask you a direct question. Camera wise, lens wise, Sony versus Kenny? Which one do you pick? Man, there's so many different lenses though. Like it's hard to say, cause it all depends. But what camera would you use to Sony? Okay, so like I use... He trying to break it down. A lot of time. You understand sometimes it'd be the lenses. Shut the fuck up, my real eyes. It'd be the lenses, bro. But look, for TV and film, the Alexa, like the Venice. That's what everybody's using, right? Sometimes they use the Sony and other stuff, but I feel like for me, the Venice is... What is it? The best cameras? To Venice, what is it? The Venice. Sony? No. The Venice. Sony, yes, Sony, Venice. Sony. But the lenses, it all depends on what you wanna see, right? So like, what I mean by that is the look. So when I did the movie, we did lens test. So we got a whole bunch of different lenses coming in and look for the right look. Oh, shit. The texture of the film. Cause every glass is different. You know what I'm saying? This is more expensive than the camera. No, I know, I know. I know that. Like if you're gonna get anything, let me just gotta keep banging. You gonna... It's all good. Yeah, you gotta come back and get your budget. If you're gonna get anything, you gonna get the lenses before anything. You got a dope lens package. Any camera, you know what I mean? So you do lens testing, what's the process with that? How long does that take you? So you just quick know that you... You come in and like, for example, if I have the camera here, we're gonna swap out a bunch of different lenses and see what the room look like. Before, and then you know that's what you're gonna get and that's what you're gonna shoot the movie with. Our cameras is good, right? Yeah. All right, cool. I'm just making it look... I'm just making it look... I'm just making it look... Me, JT, Marcus, color skin, every chance we meet. All right, cool, cool. All right, babe, babe. You didn't even know what was going on today. This motherfucker's always... I'm paying up though, man. So we're still on the quick fire segment. Jay-Z or Nas? That's always a question of the problem. Let's go with Queens. Let's go with Queens. You're new to you for the box. You can just answer it and be, just treat yourself Jay-Z or Nas. You know, what I put into that is also relationship. I know them both. Mindless your personal relationship with him. Hold on a minute. Just as a fan. He's from the Bronx, so this is a difficult question. He's not from Brooklyn. It's okay. It's not from Brooklyn. Man, it's so hard, right? Every time I think about Nas, I think of like, Etha and everything. Nas, man, I'ma go with Nas. What? I love Jay, but... Queens. Nas, Nas. I feel like Nas is like... I mean, they both, man. But like Nas is like a secret weapon. Like that dude just sit there. If he like lock in, he gone. They wasn't inviting you to the Rock Nation Brothers anyway, right? I wasn't inviting you. Crap, your herbs, right. Cool, so good. Nah, somebody said to me, so somebody said to me, well, I ain't think you know, you that type of person want to come out to that. And I was like, thanks, Lenny S. All right, cool. Let me ask you a question on a quick fire. It's been a long day on set. You've been working with all these actors. And you know, you want to wind down. You going to do dark liquor or white liquor? Like, oh, some wine or like, what are you? Cigar? Carl Yacca tequila. I usually, nah, I don't drink too after I rap. Cause this what happens, like when you done with the day. Yeah, that's what I mean. After... Yeah, I mean, I'ma... Somebody's trying to put me onto tequila because I'm a vodka dude. You know what I mean? Like I drink vodka, I put me to school me to tequila, man, I had a bad experience with tequila. So that's why I kind of stay away from it. Nah, I should fuck me up. I mixed them. Yeah, you can't mix. Yeah, I was drinking vodka and then somebody was like, nah, you got to try this. And then I was tripping, man. I was tripping. And it fucked me up. All right, one of those dream collab, dead or alive, that you never worked with. Like your dream collab. Meaning what? Music videos? Music videos. Yeah, somebody was dead or alive. Mike and Jackson Prince. Whatever it was. Dead or alive or an actor. Somebody you thought about working with that you just didn't work with. Richard Pryor, somebody you would like to work with. You know what I think of the era? Right? Like I would love to work with somebody like Michael back then or like, I think of like Christopher Walken and King of New York. Right. Like he mad over right now. So like, in that era. Right? Or even like Denzel, like come on Denzel. We need you, you know we need you to name at least five of your favorite movies from all times. Cause you know I watch a lot of movies. Like I told people they didn't even know there was a Superman 3 and Richard Pryor was in that. And I was like his breakaway movie. You know what I'm saying? Cause Superman was like the biggest thing in the 80s. Now, you know, I did some movies that I watched over and over man. Me too. Like Uncle Buck is another one for me. That's the funny part. I watch a lot of sci-fi too. Like I'm into sci-fi. Sci-fi? Aliens and all that shit. Yeah, me too. Come on. We talk about movies like Scarface. No, no, I'm gonna name my movies. Like for example, what are my favorite movies? You asked him his choices man. One of my movies. He said fucking sci-fi. It don't matter. There's his, no. That's preference. One of them is for example Arrival. You might think it's boring. What the fuck is that? About aliens. About some aliens arriving on Earth. Yeah. But you got that. You got Training Day, right? Training Day, okay. You know what I'm saying like that? King of New York. I love King of New York. Okay. You know what I'm saying? Heat, another one. Of course, here we go. You're a fire. Okay. Right? You have one of the, I mean, favorite best performances was Malcolm X, Dan Zell was fucking the fuck. Oh, god, that was a classic. She had Spike Lee. Spike Lizzie. Yeah. What else? Trying to think what I got. Spike Lee's doing another one with Dan Zell. Man, you know it's another movie. I love, I could watch over and over and over because I just think about what if that shit really happened? Is the Brad Pitt joint. World War Z. Oh yeah, that was a cool song. It was just run everywhere. It was like, shit, banana. I thought she was gonna say Mr. Smith. I like shit like that. Oh, you know, I like that. Yeah. Okay. King's the movie, some of them funny. King's the movie is dope. Like, you know, the Sugar Hills and all that, like back then, right? Like, it's, I mean, I kind of wish, and it's not trying to tell Fivla. But there's a classic, this. Yeah, the classic, but I just kind of wish we could still do some of those, right? New Jack City, the, you know, I mean, you got the power. You can recreate some of these things. Yeah, but just that ever, right? Like clockers. Yeah, clockers was about, come on, New Jersey Drive. Yeah, yeah, yeah, yeah. Come on, girl. Like the good times with my joints. Like, you know, just telling our stories. You know what I'm saying? Like you could do the fantasy shit or whatever, but. Of course. How about telling those stories? Like, cause that was, I guess for us, like that was our era. You know what I mean? Right. I don't know what it's like. But do you watch the old movies like the Mac and, like, you know, it was a classic for me. That's old, like 70s movie was a bad boy with Sean Penn. When he beat the dude with the soda bottles back to soda cans. Was that in the Bronx too? Was no, no, it was in Chicago. That's what I was at. Yeah, but like, you know, I go back and watch the old shit. So Mac, I know you watched the Mac. Yeah, I can't remember, but yeah. Goldy, come on. My Chicago. You know, color America. Yeah, you like Uncle Buck, though. Uncle Buck is a classic for me. John Candy. I don't remember Uncle Buck. Cause you don't know about movies. You don't know about movies. You talk about. Yeah, that's the classic. I took him out. We don't know Uncle Buck over here, bro. We don't know. So you ain't remember Rodney Dangerfield back in the days? That told Uncle Buck, man. John Candy, you don't know. Uh-uh. Yeah. Oh, that's what it is, Uncle Buck. John Candy. Yeah, John Candy. Come on, bro. He was funny. Yeah. I ain't trying to be funny. But yeah, I mean, you know. For me, I just want to make shit that is, that we could relate to as a people. Definitely. You know what I mean? You know, it's funny, man. You see these movies, these war movies, shit like that. But you don't never see it from our perspective. Mm-hmm. You know what I mean? And that's my thing. I'm like, I want to do this. So I want to do this. And why can't I have, every time we see like a military movie or whatever, it's special laps and a bunch of white dudes running in there. You don't see happy. You don't see happy people in there playing their part. 50's appreciated because I always say, I say, I never knew what about stars. Yeah. Not to sound cocky or nothing, but I never knew about stars to 50's started doing everything over there. Yeah. So I mean, the reaction y'all got from Power, Power was, what, eight years, seven year run? Like 10 years by now. 10 years. Yeah, yeah. Got Raisin' Canaan out right now, killing it. Yeah, nah, it's going to keep going. And it's crazy, man. It's something to me like it's something with like classes like the YS, the pre and those. 100%. But that's the thing, right? Like, the reason why that works so well, because you got a guy like 50 who going to tell you now, like, I forgot there was a scene with somebody at Jig of Syrup. They had the cough medicine and the cup and all that and the Sprite. Yeah. And Fifth was the one that told him, that's how you do it. Right? And then like, we was doing, we did BMF. They were trying to figure out how to cook Coke. And I was like, come on, like, show y'all whatever. You know what I mean? Like, thawed in the pot, stuff. Yeah. Yeah. You know what I'm saying? You know what I'm saying? I think that's the thing. A lot of these TV shows that they go off and they try to do these, like, gangster or try to tell all stuff. When you see the people that's really behind it, you're like. Yeah, you don't know our story like that to tell it. Yeah, like, yeah. I mean, Denzel said that. He was like, when he was at the interview, he was talking about like, somebody asked him, like, would you have made a movie like, Schindler's This versus, I forget the movie he was talking about. But he was like, you know, as a black director, whatever. He goes, you know, we know what a hot cone was like. Like, you know, and I said to him, like, you're going to do something Latin? Like, you understand, like, how the rice and beans, how the mom's going to be cooking it. How, you know what I mean? Like, all that stuff. You got to understand what that is. So you got to hire the right people. Sometimes they just, you don't have the authenticity. You don't have authentic people. They just, they slap shit together. And then you're like, oh, yeah, they're going to go out. You know how many scripts that I got that I'm like. Yeah, this ain't that. No, I understand. Because you ever seen the documentary? I think it's called First One on the Cast Code. Denzel Washington, a lot of actors. Yeah, I've been wanting to see that. It's great. I watched it. And it had like, black making good, black actors, and black actors. Denzel, everybody. Was that cool, yeah? First one on the cast. Yeah, number one on the, on the, on the, on the, on the core sheet and something like that. Yeah, she's up like that. And it was took my, like, Jamie Foxx's first time, you know, you know, with DJing Gold and certain movies. They're the first one. That's when you're the priority. Like, how I'm the priority here, you know? Fuck out of here. Like, you look at Petina Miller, she's the priority, right? Like, it's McIvan as, you know, Petina Miller, or, you know, going back to Ghosts, it's Tariq. He's the number one. Like, he's, he's, it's really who's perspective are you watching this movie or this show through? Okay. That's the number one of the show. Yes, you. You know what I'm saying? And, but it take, I mean, it take a lot to be that number one. That's what that show is about. Yeah. So we're watching that show and, and the women on the show was saying like, sometimes when they, Vivica was talking about how she was on Independence Day. And she didn't like the way her hair look. She looked crazy, pitch her hair. But when she's on set of maybe some Tyler Perry's doing something, you know, black people was directing that they got the right people doing their hair and they make up. Right. Because these people might not do your hair and make up the way these people. So it was an interesting documentary, man. Right. It's about the people behind the camera, behind the scenes, hair, makeup, wardrobe, like, you got to have the right people understand that. You know what I mean? How to comb the hair, how to get it straight. You know what I mean? All that stuff, makeup, you know, same thing with lighting and everything else is, it's certain way you got to light a dark person. Mm hmm. Right. Brown skin, whatever. You got to know how to light them because I would never use like a green light for like a highlight because what happens, you put green off, so you look at the skin, look like a zombie. Right. Like the skin look bad. And it's like, yo, you can't use green. Like, you know, or you can not even blue. Like you could. Like I think there's certain shows that do that, but reality, the dark skin, like when it's brown, you got to use warm temperature, like the yellows. And you know what I mean? Like the cool, warm and it compliments the skin. Come on. Fuckers here that shooting me. Yeah. Like I mean, I got out right. Right. This motherfucker. Don't have a fucking zombie on. Yeah. Right. Learn a lot today, man. Tell the people what you got coming up next. Oh, yeah, that's right. What you got coming up next. Yo, God trying to rush and get money. God slow down, brother. You right. You right. So I'm going to let you. I'm going to let you. Now, first of all, God, if you don't. We got the mics that you clip on. We're going to do it. It's like one of our first episodes. We're going to mic. Yeah, we got a pause. We got a production and everybody in. You're not a good. We just got to, you just got to have a distance. No pause. But now so the, so the cash row movie killing cash row. We're going to festivals. We're Al Pacino. Y'all just look forward to that. Big time. Big time. The cast is crazy. Oh, like the cash. You know what? You were like, you got Kiki Lane. Kiki Lane was in Bill Street. She was the leading as she was also OK. The old guard. She was the coming to America. That's right. That's right. Then I got the kid from Blue Beetle, Sholo, my Dwayne was also in Cobra Kai. Shout out to him. The lead, right? We got man, Ron Levin stand. You got Diego Bonetta. Like he's a huge Mexican star. Bro, we got Frankie Faizon. OK, OK. Kendrick Samson from. OK. From man, what was that show on HBO? Name of the show. But you got Kendrick. So I heard you heard. I heard you mentioned the film festival because some people think it's as easy. So look, the film is shot. So now you still got to go down to the film festival. Sometimes you go there with a distributor if they see the movie beforehand. So they'll buy it and you go there. Yeah. Or you go there to sell it. OK. So we go to, for example, Toronto Film Festival. That's international. So you're going to get a lot of buyers. So like you get like Amazon Netflix or whatever. They're going to say, OK, we want to buy. We want to run international. And then we also want to do the states. Because it's all about distribution. You want to distribute the movie. You know what's the main question of the show, though? Before we close out murder. You try to act out. Oh, we going to get in something. So you ain't lying. You ain't lying. We we we. All right, here we go. So right now I'm working on another film project. OK. Um. And I'm not. And I'm a girl. I'm going to let you know. But the story is going to be the biopic. OK. Throwback. You ready for this one? All right. Kimbo Slice. Oh, shit. Make murder fight Kimbo Slice. Kimbo Slice. That's not true. And that's going to be fire. That's not going to be fire. That's going to be Miami. That's going to be like MMA, USC. Definitely. Come on, Kimbo Slice. Because like people. People think you're going to get over that backyard shit. Like, yeah, you're going to see that, but you're going to really see the journey. Like. Word. Remember when he punched that one guy? I always hate that was like. So, you know, originally I had it and then Fifth was going to play that role. And so I'm going to have to ask him. Play it again. Oh, shit. No, you couldn't. Well, let murder fight Kimbo Slice. Fuck out of here. I'm good on that role. Get another role. Get another role. Don't want to do that shit. You know, it's going to be a bunch of shit, man. So keep us in mind. Keep us in mind. Good luck surviving the offseason football fans. At first I was afraid I was betrified. Football's over. It's like a part of me just died inside. 200 days till football's back. But tonight I won't just cry. Because I've got a ways to play. And that's the place with hard rock bet. I will survive. Offered by the Seminole Tribe of Florida, must be 21 plus and physically present in Florida to wage your terms of conditions applied. If you or someone you know as a family problem, please call 1-833-PLAYWISE. TLC. Salt and pepper. And invoke. Plus, Taylor Swift makes her first award show appearance this year. Also, Gold Medal Olympian, Alyssa Liu, Nio, Nick Colesure Singer, Nikki Glaser, Sombra, Weiser, and more. Watch live on Fox Thursday, March 26th. Head 8, 7 Central. And listen on iHeart radio stations across America and the free iHeart app.