The Real Report - Pop Smoke’s Mom & Brother on Legacy, Shoot For The Stars Foundation & Black Smoke Fashion Collection
33 min
•Mar 11, 2026about 1 month agoSummary
Pop Smoke's mother Audrey Jackson and brother Obasi discuss the late rapper's legacy six years after his death, focusing on the Shoot for the Stars Foundation established in 2021 to give back to Brooklyn youth through arts programs, and the Black Smoke fashion collection launched in 2023 featuring emerging designers.
Insights
- Grief processing through action: The family channels Pop Smoke's philanthropic vision into structured community programs rather than passive memorialization, creating sustainable impact vehicles.
- Industry loyalty gaps: Despite Pop Smoke's generosity in bringing collaborators up during his career, many industry figures have not reciprocated support for the foundation, highlighting transactional vs. relational business dynamics.
- Legacy monetization strategy: The family is building multiple revenue streams (foundation sponsorships, fashion line, Pop's Place restaurant) to sustain the mission while creating economic opportunities for young designers and community members.
- Intentional obscurity as protection: Pop Smoke deliberately kept his mother removed from industry details to protect her, demonstrating how artists manage family safety amid fame.
- Fashion as cultural institution: The Pop Smoke Gala at Brooklyn Museum positions the foundation's fashion initiative as a legitimate fashion house with international expansion (Spain, Portugal, Barcelona), not just merchandise.
Trends
Celebrity foundations pivoting from charity to sustainable business models with multiple revenue streamsEmerging designer incubation through fashion galas and international exposure programsCommunity-based arts curricula emphasizing critical thinking and self-discovery over entertainment consumptionAccountability culture in hip-hop: Public callouts of industry figures who claim loyalty but don't support community initiativesBrooklyn cultural renaissance positioning the borough as independent fashion and music hub separate from Manhattan gatekeepersIntergenerational wealth transfer through intellectual property and brand stewardship rather than traditional inheritanceMental health advocacy in Black communities through informal peer check-ins rather than formal therapyInternational fashion collaborations with European universities for designer development and cultural exchange
Topics
Shoot for the Stars Foundation operations and community impactBlack Smoke fashion collection and designer incubation programPop Smoke's legacy and cultural impact six years post-deathBrooklyn hip-hop ecosystem and artist support networksFoundation sponsorship and fundraising strategiesTell the Vision curriculum for youth critical thinkingPop's Place restaurant concept and soft opening plansPop Smoke Gala at Brooklyn Museum annual fashion showInternational fashion week participation (Valencia, Barcelona, Portugal)Industry loyalty and reciprocal support in hip-hopArtist mentorship and bringing collaborators upGrief processing and mental health in Black communitiesFashion house business model vs. merchandise approachYouth arts programs and creative skill developmentCelebrity brand extension and intellectual property management
Companies
iHeartRadio
Podcast distribution platform hosting the Joe and Jada show and 2026 iHeart Podcast Awards
Brooklyn Museum
Venue hosting the annual Pop Smoke Gala fashion show since 2023
BAU Fashion University
Barcelona-based fashion university partnering with Black Smoke for designer workshops and fashion week
Veeps
Live streaming platform hosting the 2026 iHeart Podcast Awards broadcast
People
Pop Smoke (Bashar Jackson)
Late Brooklyn rapper whose legacy and philanthropic vision drive the foundation and fashion initiatives
Audrey Jackson (Mama Smoke)
Pop Smoke's mother, founder and director of Shoot for the Stars Foundation and Black Smoke fashion line
Obasi Jackson (Brother Smoke)
Pop Smoke's brother, co-founder of foundation, audio engineer, and community program developer
50 Cent
Mentor figure who embraced Pop Smoke early in career; comparison point for artist legacy and loyalty
Steven Victor
Former foundation board member and Pop Smoke's manager who left after initial involvement
Shiv
Consistent foundation supporter who traveled from California to attend stakeholder meetings
Travis Scott
Early collaborator with Pop Smoke on major records during his rise
Fabio
Pop Smoke collaborator mentioned in context of industry support discussions
Quavo
Artist Pop Smoke collaborated with on features
Derucci
Fashion designer for celebrities (50 Cent, DaBaby, Styles P) partnering with Black Smoke collection
Quotes
"I've been on automatic. They came to the house, put me on a plane, and took me to California and brought me back. I have been on automatic. And really, that was the first day that I've not been occupied with something else."
Audrey Jackson (Mama Smoke)•Early in episode discussing grief anniversary
"If you talking about, yo, I'm ride or die, yo, we the woo, shoot for the star, I got it tatted on me. That's it. So you see, as the firstborn, he has expectations and he also feels an obligation to cover his mother."
Obasi Jackson (Brother Smoke)•Mid-episode discussing industry loyalty
"His whole intention was to give back to the community, right? Give back to kids. He took off the sneakers and gave a little boy. He wanted to buy a whole set of laptops for a classroom."
Audrey Jackson (Mama Smoke)•Discussing Pop Smoke's philanthropic nature
"I am looking to be a fashion house. Not playing. It's a fashion house."
Audrey Jackson (Mama Smoke)•Discussing Black Smoke fashion collection vision
"I just want people to remember him forever. Whether it be streaming the music, whether it be supporting the foundation, whether it be buying and supporting Black Smoke Collection."
Obasi Jackson (Brother Smoke)•Closing discussion on legacy
Full Transcript
I'm Clayton Eckerd. In 2022, I was the lead of ABC's The Bachelor. But here's the thing. Bachelor fans hated him. If I could press a button and rewind it, all I would. That's when his life took a disturbing turn. A one-night stand would end in a courtroom. The media is here. This case has gone viral. The dating contract. Agree to date me, but I'm also suing you. This is unlike anything I've ever seen before. I'm Stephanie Young. Listen to Love Trapped on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Listen to Doubt, The Case of Lucy Lettby on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Thank you to all the other nominees. You guys are awesome. Watch live next Monday at 8 p.m. Eastern, 5 p.m. Pacific, free at veeps.com or the veeps app. Ego Woda is your host for the 2026 iHeart Podcast Awards, live at South by Southwest. Hello, is anybody there? Raised by a single mom, Ego may have a few father-related issues. Are we supposed to talk about your dad? Her podcast, Thanks Dad, is full of funny, heartfelt conversations with actors, including fellow SNL alums, comedians, musicians, and more about life and their wonderfully complicated relationships with their fathers. I think and hope that's a good thing. Get to know Ego. Follow Thanks Dad with Ego Wodum and start listening on the free iHeartRadio app today. Hey, I'm Jay Shetty, host of the On Purpose podcast. My latest episode is with Hilary Duff, singer, actress, and multi-platinum artist. You desire in family, like, this picture, and that's not reality. My sister and I don't speak. it's definitely a very painful part of my life and i hope it's not forever but it's for right now listen to on purpose with jay shetty on the iheart radio app apple podcast or wherever you get your podcasts brooklyn is in the building yes brooklyn is brooklyn is you got it you got it today there's no there's no problem he didn't get stabbed right shut the yeah this is the talk of new york and this is the boy uncle murder whoa and it's the real report tell them who y'all are you gotta tell them who y'all are y'all gotta we're gonna do this different now. Uh-oh. Uh-oh. Okay, so I just introduce myself? Yeah, introduce yourself. Well, I am Audrey Jackson, a.k.a. My Smoke. Okay. My son is Pop Smoke. Rest in peace, Pop Smoke. Rest in peace, Pop Smoke. Come on, man. You already know who it is. It's Bossy from the Flossy. It's the triple three. Free your mind. Move to the side. Ain't got time for the lies, man. Definitely. Make some noise. Come on. Make some noise. Brooklyn in the building today. Brooklyn is in the building today. Yes. Brooklyn is real. Brooklyn is in the building. You got it. You got it today. There's no problem. He had a grievance with Queens. What's up with that? It's just our friendly plan. I'm with you. Brooklyn is here today, right? Brooklyn is here today. I don't have a problem with that. Rest in peace, Pop Smoke. You're already. So the first question I want to ask you. So my friend Ivan, he always calls me and asks me, yo, mental check just to see how you're doing today. You know, you dealt with a big loss. You know, we know him as Pop Smoke, but that's your son and that's your brother. How are y'all feeling? and like what's going on. Talk about the foundation. Let's just get into it. You know, I've been thinking about that and just kind of being in that place because, you know, the 19th of last month was six years. Yes. And so that day was rough for me. And it was the first time that, you know, because normally we have things going on and then we go online from 10 o'clock to 12 and then we do something else in the evening. But I didn't have anything to do that morning. And so it hit me. And it was hard. And so I realized I've just kind of been on automatic. Got you. They came to the house, put me on a plane, and took me to Calium and brought me back. I have been on automatic. And really, that was the first day that I've not been occupied with something else. And that really, it took a toll. It took a toll. But I'm here. I'm here. That's right. That's right. That's right. And how you feel brother? Because sometimes I see you crashing out on the internet. You have to. I was just about to ask you if you see me going viral. Because you know black folks, black folks, listen, black folks, let's keep it real. We never get therapy. I think, no, for real. I think it's a myth. Listen, losing people, I lost a lot. I lost, you know, my dad. I lost, you know, I lost like a lot of friends and family and stuff like that. Losing people sometimes, we never think about therapy. No, you're right about that. Like when we was kids, nobody said, yo, go out there and maybe talk to somebody. I seen you on the net like crashing out. And that's why I wanted you on the show, because I'm like, how do you feel? People checking on y'all to see how are y'all mentally. That's it. It's a big loss. Rob Markman- I think that's it right there. You feel me? I think people need to check in and see how Mondem is doing. Now there's some people, shout out to ... Rob Markman- Who's that? Rob Markman- She's like, who's that? Rob Markman- Who? Rob Markman- She keep it real. Rob Markman- Who checks in? Rob Markman- Who checks in? Rob Markman- Who checks in? Rob Markman- Who checks in? Rob Markman, We're not going to need that. We're not going to need that. Rob Markman, If you don't want to name them bro, you ain't got the name. Rob Markman, So who's supposed to check in? Rob Markman, I think everybody's supposed to check in like how we're checking in now, in due time. Rob Markman, I agree. Rob Markman, Like Dro told me about y'all foundation, and I'm like, yo, I need them on the show when it's time to get the podcast. We got our man J.O here doing some nice paintings for you. You want to show the first one? Rob Markman, Because we can't- Rob Markman, Show the first one. Let's show them the first one. This is for you. This is for you, Mama Smoke. Oh, you've been working behind the scenes. I did this a while ago. Oh, okay. And it's so crazy. Make sure you get it on camera. Let's get that on camera. When I heard the name of the foundation, I said, you're letting the secret out. You're letting the secret out. That's for you. That is beautiful. Thank you. That's awesome. That's our gift to you. Show that to the camera, brother. so let the camera sit too. Shout out to my man, J.O. He's one of the best out here. Y'all make sure y'all follow him on Instagram and everything. Thank you, my brother. And shout out to Mama Smoke, Brother Smoke. Well, we're going to put that in Pop's place. Yeah, whatever y'all want to do, that's for y'all. That's for y'all. Whatever you want to do, it is. Yes. All right, all right. And whatever you need towards the foundation, like more paintings or whatever, he's willing to work with y'all. Y'all take his phone number. That's for sure. Y'all met her. Yeah, yeah, yeah. I was mentioning to you earlier out there, I was saying I do a lot of stuff for the young people. Yes, absolutely. They're the future. You guys have me know what I really need. That's dope, man. That's dope, man. That's dope, man. Back to naming these names. We gonna give shout out to the people. Who's doing the right thing? Teddy, Ish, Stax. We got some of the people from 092 that come through on Pop Smoke Day, that show love. some people from the church, you know. But the people that y'all would think should be tapping and not tapping in. You know, academics already had an interview with Fabio, already ran down on him on the internet. Damn, you ran down on Fabio? But why though? It's like you out, and this is what I'm saying, this is my dream. But you don't feel like that's stressing, mom. No, I'm just asking. I got answers, bro. I'm not afraid, bro. Listen, for me, all praises. Listen, at the end of the day, When you say you love, like for instance, if I was to die right now, my friends don't come support my mom or my family ever, ever, that's an issue. I'm not saying you got business and you flying out and you got stuff to take. Everybody got to get their money, bro. I would never want to see a black man not getting no money. Rob Markman- I feel you on that. Rob Markman- But if you talking about, yo, I'm ride or die, yo, we the woo, shoot for the star, I got it tatted on me. That's it. So you see, as the firstborn, he has expectations and he also feels an obligation to cover his mother. That's right. I, on the other hand, if you show up, you're supposed to be there. You don't show up, you're not supposed to be there. Right? It shows you who you are. Those were people who knew him, were a part of his world, on the ride for whatever it is they were going to get from being there with him. Not mad at you. Don't abuse me. Don't use me. Right? If you're not dealing with me, you're not dealing with me. But don't come through when you need a favor. Right? Because it's about being real. So I am not as upset as he is. Yeah, he's upset. Yeah, he is. Because, you know, it's his brother. No, I understand. It's a different place. It's a different place. It's a different place. And so because he knows of them and he understands that if they are who they said they were, then they should cover us a little differently. Got you. But the fact that you're not covering says you are not what you say you are. Forget us. My mom. Yeah. I'm my own person. I'm going to take care of me. You feel me? Definitely. My mom. What are they supposed to do for me, though? What are they supposed to do for you? What you're doing, the foundation and things of that sort. That's why we're here. They showing love. Yeah, that's why we really want to talk about the foundation. How long did you have the foundation? We started in 2021. Like, he started the paperwork before it happened, and then we formalized it in about April of 2021. And so that's when we started kind of doing things, you know, for the community. Okay, gotcha. So 2021, yeah. And you saying you ain getting no support from like the rappers and no other type of But in all fairness to them they were being blocked Like everyone that I met that I had the opportunity to meet every last one said finally So it's like they were looking for me but couldn't get to me. Got you. Right. Because I think there was an intentional. We say block. Who do you think was blocking them though? Uh-oh, we're going too deep. Rob Markman When I looked at Pop Smoke, what made him important was because it's like every couple of years, New York get this big star and he was the big star. Rob Markman F. Facts. Rob Markman F. You know what I mean? He had the confidence. He had the look. The ladies loved him. You know what I'm saying? He was in shape. He came home. He was doing his thing. Every song he put out was like a guaranteed hit. Rob Markman F. He was a smoker. Rob Markman F. Yeah, he was a smoker. Rob Markman F. So it was different for me. He had the city turned up. He was one of them. He had records with Travis Scott early in his career. He started doing movies. You know what I'm saying? 50 loved him. Everybody loved him. My first time meeting was a Tycoon weekend in Jersey. And that was like my first time meeting him and seeing him. And he was just blowing up, blowing up, blowing up. You know what I'm saying? He was doing his thing. So it was just different when we lost him. It was a different kind of loss. So in my mind, I'm like, let me get them on the show because you see what they're doing Nipsey in a marathon, I feel like y'all should get that push and that same promotion on our platform. 100%. Rob Markman Okay. Rob Markman So who's blocking this? Did not make it as big as it needed to be? Like who's blocking the sound? Rob Markman I don't think it's more- Rob Markman Doing what it needs to do. Rob Markman You know what people say in the industry, that's just like sometimes the world, it be certain people behind. Rob Markman You see how you're doing your due diligence right now you're bringing us on the show? That's a step forward. There's people who already got the muscle, who got the stature that you fellas got, who don't do that, that's blocking in my eyes. It's not to say, oh, don't go over there, but it's what's over there. You understand? Got you. Now we quiet. Why we quiet? Y'all love pop. You know what I mean? It's about this. It's about the intention of your heart. The character that you, of who you are. You feel me? That's what I'm referring to when we say block. Got you. Okay, I got you. I just wanted to get a better understanding. Yeah. Panama, right? Yeah. And Jameela. What part of Panama? I don't know. Everybody from Cologne. What's that? He said, I'm paying the man. Come on, come on, come on, come on. Everybody from Cologne. There we go. There we go. There we go. There we go. Everybody from Cologne. Just happy y'all from Penderloin. I can tell you from that. This is your episode. Kingston under the clock. This is your episode, even though I set it up. I mean, but thank you, Dro. I appreciate you, Dro. You know, Brooklyn, Brooklyn, but I set it up. Brooklyn, paying the man in the building, baby. Definitely good. You know what I mean? Definitely. So, you know, we definitely wanted to have you all on the show. You know what I want to know, Mama Smoke? Yes, sir. What was your favorite Pop Smoke record? That's a good one. Next Monday, our 2026 iHeart Podcast Awards are happening live at South by Southwest. This is the biggest night in podcasting. We'll honor the very best in podcasting from the past year and celebrate the most innovative, talented creators in the industry. And the winner is... Creativity, knowledge, and passion. will all be on full display. Thank you so much, iHeartRadio. Thank you to all the other nominees. You guys are awesome. Watch live next Monday at 8 p.m. Eastern, 5 p.m. Pacific, free at veeps.com or the veeps app. I'm Clayton Eckerd, and in 2022, I was the lead of ABC's The Bachelor. Unfortunately, it didn't go according to plan. He became the first Bachelor to ever have his final rose rejected. The internet turned on him. If I could press a button and rewind it all, I would. But what happened to Clayton after the show made even bigger headlines. It began as a one-night stand and ended in a courtroom, with Clayton at the center of a very strange paternity scandal. The media is here. This case has gone viral. The dating contract. Agree to date me, but I'm also suing you. Please search warrant. This is unlike anything I've ever seen before. I'm Stephanie Young. This is Love Trapped. This season, an epic battle of he said, she said, and the search for accountability in a sea of lies. I have done nothing except get pregnant by the bachelor. Listen to Love Trapped on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Ego Woda is your host for the 2026 iHeart Podcast Awards, live at South by Southwest. Hello, is anybody there? Raised by a single mom, Ego may have a few father-related issues. Are we supposed to talk about your dad? Her podcast, Thanks Dad, is full of funny, heartfelt conversations with actors, including fellow SNL alums, comedians, musicians, and more, about life and their wonderfully complicated relationships with their fathers. I think and hope that's a good thing. Get to know Ego. Follow Thanks Dad with Ego Wodum and start listening on the free iHeartRadio app today. You know Roald Dahl, the writer who thought up Willy Wonka, Matilda, and the BFG. But did you know he was also a spy? Was this before he wrote his stories? It must have been. Our new podcast series, The Secret World of Roald Dahl, is a wild journey through the hidden chapters of his extraordinary, controversial life. His job was literally to seduce the wives of powerful Americans. What? And he was really good at it. You probably won't believe it either. Okay, I don't think that's true. I'm telling you, the guy was a spy. Did you know Dahl got cozy with the Roosevelt's? played poker with Harry Truman, and had a long affair with a congresswoman. And then he took his talents to Hollywood, where he worked alongside Walt Disney and Alfred Hitchcock, before writing a hit James Bond film. How did this secret agent wind up as the most successful children's author ever? And what darkness from his covert past seeped into the stories we read as kids? The true story is stranger than anything he ever wrote. Listen to The Secret World of Roald Dahl on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hey, I'm Jay Shetty, host of the On Purpose podcast. My latest episode is with Hilary Duff, singer, actress, and multi-platinum artist. Hilary opens up about complicated family dynamics, motherhood, and releasing her first record in over 10 years. We talk about what it's taken to grow up in the entertainment industry and stay grounded through every chapter. It's a raw and honest conversation about identity, evolution, and building a life that truly matters. You desire in family, like this picture, and that's not reality a lot of the time it's for people my sister and i don't speak it's definitely a very painful part of my life and i hope it's not forever but it's for right now listen to on purpose with jay shetty on the iheart radio app apple podcasts or wherever you get your podcasts i tend not to listen because it's still hard for me um i've pulled out certain ones to do like when we did our first fashion show for the fashion line, I pulled out Demeter because that's the one that woke me up in the night. That's how I woke up and it was on the TV and it's just everything just kind of, you know, rolled down from there. I think I like Shake the Room. Okay. I like Shake the Room. Okay. That's the one with the video from when he was in Paris, right? That's the one I think? Yes. Yeah. Yeah. I like the story behind that. Okay. You know, took over somebody's restaurant and was just wiling out. And they loved him. And I like Shake the Room. I just like the concept of, you know, we're going to shake the room. We get in here, we're going to shake the room. What was he like growing up as a kid? As well as you? They were regular children. They went to church. They went to school. I like to say that we went to a performing arts church. so there were you know there were programs that were done where they got to um dance and sing and um drum and you know use learn how to use all these things that you guys are using in here that was just a part of what they did yeah that's part of what they did um they were regular kids regular kids i tried to expose them to as many things as i could right it's let me throw it all again so I want to see what sticks. You know, they did, what did y'all do? They did, they've done the basketball, they did baseball, they did tennis because you know the city had the free tennis. I stopped short of the golf. I think they were going to be like, I'm mine. We were going to Brooklyn Chiefs too. They booked and she's football, you know, with the football mom. Okay. So I just tried to, you know. Keep them busy. Yeah. Keep them busy and have them covered by as many people as possible. Got you. Got you. How do you feel when he first started doing the music thing? I didn't really know What was going on I mean, I think he came home Like, he came home and told me The story about the studio, right He came home and he shared with me When he had A piece with David O David O, right But there wasn't a whole lot of Not with me Anyway, conversation about what was going on You know, but my my philosophy is you give them the room to be. And when they become, you know, you hang in there with them. Definitely. Right. So when I found out, it was like, wow. And the truth is the. The bigness of it, I did not know until he was gone. Wow. That, you know, you can come somebody can come to my house, say, pack your clothes, put me on a plane, walk me through the airport. I ain't got to go through nothing. That's a thing. That's a thing. But I think it also speaks to the humility of him as a person. I think there was Pop Smoke and then there was Char. And I think he was intentional about keeping us, or at least me, because I know Obasi always wants to separate, at least keeping me safe. And I think it was a thing for him, making sure I was good. like his brother's his brother you know man to man they can take care of each other or take care of things but as his mother i think he needed to make sure nothing would touch me of course right and i think so the less i knew the better off i am of course i was and so that that's how he kind of kept it you know so the one two moments that he was really proud of like he would feel like wow so those got shared but as a rule he was just doing what he did got you yeah got you Is Steven Victor reaching out to you guys or not No Steven used to be on our board the first year he was on the board The person who was really stood by us is Shiv. That was Shiv. Where? The person who was really stood by us is Shiv. Shiv has been with us. Shiv is still with us. We had our first what I call shareholders, stakeholders meeting, which is, you know, staff, board members. and Shiv showed up. Shiv got off a plane from Cali, went home, showered, shaved, and came through. Look at that. Right. So, you know, you take, I heard someone say, you go with the goers. I know he gets upset that everybody who should come should come, but I'm going with the folk that show up. I ain't got time. I'm surprised Stephen Vick didn't stick around a little longer. Why? Why? I'm just surprised. No, you're surprised. What does it serve him to be with us? He made a lot of money on Caps Moth. Exactly. He was no longer there, So that opportunity is no longer there. That's whack. Yeah. That's kind of corny. I'm big on loyalty. So for me, it's just, I don't want to call him out or nothing. No, we calling him out. That's kind of corny on him. I mean, well, that's your opinion. That's kind of, yeah, it's my thing, corny. All I'm saying is I just want to see if he reached y'all out. Now, what's the goal of the foundation? Like, what's the goal right now? You know, Chyar liked to serve or pop, let me call him what y'all like to call him, right? His whole intention was to give back to the community, right? Give back to kids. You hear the different stories. He took off the sneakers and gave a little boy. He wanted to buy a whole set of laptops for a classroom. His whole intention is to give back to different people. That's why even when he was up and coming in the industry, he would bring people with him. And even Steven said to me, he told him, you can't be bringing people in like this. They're going to steal your stuff. And he was like, nah. So people who got there come up because he was like, I can share this. Definitely. And it didn't block him, right? My understanding that there are times that people who needed just something like that first down payment on the car, he did that and then they were on their own. These are the things I'm probably... Look, he came to do what he did and he did it. Gotcha. And so for those who want to participate, they can. Those who don't want to participate, don't block. That's all I'm asking. Gotcha. That's all I'm asking. Just don't block. And if you blocking, you know, we can look at that. We might put you on blast. Yeah. We definitely going to put you on blast if you ain't doing the right thing. Because Brother Smoke ain't fitting a lot of you dudes. We're lying. Listen, but no, honestly, shoot for the Stars Foundation, man. We just here trying to tell the vision, making that vision, you know, come to life for real. You know, I've been with my mom throughout this journey. There's times where we butt heads, but I love it. That's my mom. I'm never going to leave a side. You feel me? and we've been in the community six years now. I've seen kids, some of the kids from around the way grow. They've had aspirations. We've helped them. We was in the back in the rec center over there in Bayview one year. How many years ago? No, no, it was when we first started. We had our summer program in Bayview. Yeah, so we was helping kids. We was giving them the arts, you know what I'm saying, dance and acting. I was doing a little film with them, stuff like that, you know what I'm saying, and music. I was helping kids who wanted to rap and sing. I was just like, oh, let's learn how to song write. I'm going to bring my laptop because I went to school for audio engineering and stuff like that. So I was like, yeah, we're going to do that. And that's what it's all about, bro. It's just about giving back because I know when Pop was here, that's what everybody in the hood would have. They would give you a story about how he came through and he was just showing love. Got you. You feel me? So that's what we're here for. Got you. Got you. Definitely. Give back to those who, you know what I'm saying, who are there for you. Definitely. Word. What do you think Pop would have been feeling right now in music that's out there right now? What do you think he would have probably like embraced? He like... Who you think Pop would have embraced, man? I mean, he was doing records with Travis Scott and big records. Yeah. Are we talking about he's watching down from heaven, like who he would be jacking? Or if he was here, who would he be? If he was here, who would he be jacking? Oh, see, then I'll be a different story because I feel like there would be... It would be a different energy. You feel what I'm saying? I ain't jacking none of these dudes because he had that type of energy sometimes. Yeah. It depends. was here and then people would be moving a certain way, then, you know, I don't know. He probably still messing with the Mondem, but I don't know. Stuff died out. The drill died out. I think maybe Cash Cobain he probably would have vibed with. Okay. You know what I'm saying? You know, Lola. You know what I'm saying? She from Brooklyn too, right? Yeah, definitely. I can't really tell. I really don't. He's a very diverse dude. But after doing records with Travis Scott, who else he did features with? Fabio, Lil TJ. He didn't do too many features. Yeah. You know what I'm saying? Like it would have, it's just. Oh, Quavo. Yeah, like you probably would have kept those same, you know what I'm saying? Probably would have did something like in the Caribbean aspect, maybe Shenzia and all of them people. But you never know. I don't know. I don't know. Because he was so diverse. It was hard to say. What's your favorite Pop Smoke record? Oh, Hawkeem. Hawkeem. Hawkeem. Early. That's right. That's right. Come on, now. Early. I don't know. Like, there's something about that energy. Oh, and Brother Man. because, you know, it's just about morals and principles. That's what I'm saying. He's so different than all of these artists. He stood for something. No, he stood for something. When you listen to some people's music nowadays, and y'all know this coming back from a place where music actually had soul. Substance. Substance. Yeah, definitely. Don't stand on nothing, bro. Of course. I mean, he had songs for the club. He had songs for the women. He had songs for the streets. So that's why 50 embraced him so much because you put him and 50 next to each other, it looked like brothers. You know? When he answered the question, our question is no. No? He had something out there, but I asked him who his mama is. It's me. And it wasn't you and me. You got the same last name, too. Yeah. That's crazy. That's crazy. So, you know, they dropped us off. I remember we was in the office and 50 was saying Pop was on his phone and he thought he was texting. He was like, what's going on? He was like, no, I'm writing down what he was saying. Taking down notes. Unfortunately, he got that from his mother. Oh. If you're talking to me, I'm right. So I don't have it. I walk with, you know, like a pad and a pen because I need to, you know. So when I heard that story, I thought it was funny. Wow. He was paying attention. He was paying attention. When you want to remember what people are saying because it's valuable and you want to remember how they said it, right, and you want to be able to go back to it to refresh your memory, then you write it down unless you've got those kind of memory that you can, you know, record everything. thing but you know if something is valuable to you you want to take note in the moment what do you need us to do for the foundation everybody not just the whole culture what do you need well when we have events for people to um show up this we've intentionally last year i started to focus on sponsorship right um because what happens is because i'm pop smoke's mom no one thinks you need money to get the work done. Right. But if my money pays for one worker, imagine what I could do if I had two workers. Right. So that's your money that gives me that second worker. Right. So the foundation piece is, again, Obasi said, tell the vision. The curriculum that we have of the community is called tell the vision. And we work with young people about critical thinking and, you know, just through the arts. Right. To discover self and to be able to just kind of move from self and see who you are in the world. Some of those young people that we had in the beginning, I remember one young man said he didn't realize he could write rap without cussing. That was deep for me. So then what he learned was if you rap, you just put a whole lot of curse words and that's a song, as opposed to using words that describe what you're feeling and thinking. Now that's content, right? old school what his brother says that is standing on something because if you're just cussing you're just cussing and you know put a little rhythm behind it and it's a song or you express yourself and people really get something from what you're doing so again sponsorship come on out when we do things when we holler for you to kind of come out and you know do something for us just be you know just be present just be present we won't abuse you but you know we would like to the industry guys the rappers put some money up Money always helps. There you go. Steve and Victor, you made a lot of money. Help out. Push a T, get your man to help out. Yeah. Come on. Let's go, man. Let's be real, man. Shoot for the Stars Foundation. Y'all make sure to support and show love. Show love when you're not here, when somebody's not here, and when somebody is here. Show love. Rest in peace, Pop Smoke. And we got Black Smoke Collection. One of these rappers could come in and then bring in some new audience. We got the fashion line. They could come. We could do a... I heard you had a fashion. Can y'all talk about the fashion show? I could be a model real quick. Whatever you need from us. We got y'all. I heard about that. You can talk about the fashion show? So Black Smoke, it is our fashion line. And this is, we started in 2023. And so we have the Pop Smoke Gala at the Brooklyn Museum. So we do that. We've done that, like I said, for three years. And each year, what we do is we put out a call for designers. We put out the call for designers. and we interview them and then we go through them, our designers must be able to sketch, right? You must be able to make your pattern, put it to muslin, and make your sample. Now, if you can't do the patterns, we have people. At this point now, we have a creative director who can help out with that. But we really are looking for designers, right? It's no offense to those who can, you know, purchase some blanks and make it look good. That's one thing. But I am looking to be a fashion house. Not playing. It's a fashion house. I'm glad you said that. I got something else for y'all. Darucci. And he can help y'all with something. And this is also the black smoke. Yes. This is this year's year. Yes. This fly jacket. Mama smoke got on right there. That's part of the line right there, man. Come around. Of course stand up and show people that black smoke jacket. Black smoke jacket, out now, fashion show, we gotta catch the next one. Mama smoke popping with that jacket. We're a part of Fashion Week. Yeah. We had our own show of Fashion Week. Okay I like that Jacket fire get yours Derucci show we got Derucci He designing clothes now Okay He um Derucci He the guy off to the stars 50 Cent's, Dirk, Little Baby, DaBaby. He's done jackets for everybody. Styles P, Jadakiss. Make sure y'all get his number. Y'all be gifted? Yeah, of course y'all be gifted. Come on. Of course y'all be gifted. Oh, I like it from here. Yeah. Of course y'all be gifted. Man. That's what I get. My boy, Ralph, man. And definitely we need, y'all definitely can help y'all design anything y'all need. If that's not mine, I'm not talking to you. Come on, come on, Derucci. Thank you, Derucci Leathers. Leathers to the stars. I appreciate you, brother. And remember, I set this up. When you come on this show, look, it's cool you're doing fashion. Shout out to Black Smoke. All right. Now that's just another connection for you guys. Whatever y'all need. Definitely, man. Definitely. So what does the legacy mean to you? Having your brother's legacy out there. What does it mean to you? What does it mean to me to have my brother's legacy out there? It just means like- What do you want to do with your brother's legacy? I just want people to remember him forever. You know what I'm saying? Whether it be streaming the music, whether it be supporting the foundation, whether it mean buying and supporting Black Smoke Collection, whether it mean being on the show with Tony Yayo and Uncle Murda. Thank you, man. Thank you, man. That's all that, you know what I'm saying, it's black people supporting black people and people supporting people at the end of the day, you know what I'm saying? We've been having the gala every year since what, 2023? Yeah. Every year since 2023, July 20th, we got Pot Smoke Day, and a little bit before that is the gala? No, so he is a child born on a Tuesday. So the gala is going to be the third week of the July on the Tuesday. Regardless of when his birth date is in that week, the gala will be on the Tuesday. And so the world has the Met Gala, right? Or Manhattan has the Met Gala. Brooklyn has. Brooklyn. Brooklyn. Let's go. Let's go. Brooklyn has the Popsville Gala. And we've been fortunate to be able to hold it at the Brooklyn Museum, right? You know, so we've been doing it there. We do the fashions. So like I said, we invite the young people to submit their designs. We interview them and then we choose eight to do the show. And from the show, I try to keep it to four that I like. Right. Right. And so the four pieces that I like, we then have them do that full process of the sketch, all the parts. Right. And then submit that. And then we pay them for the design. And then we use those pieces as the mainstay for the line and then add pieces to go along with that. And so we've had an amazing group of designers that, and I say I was fortunate that the first set of four that we had stayed with me through the whole process. So I didn't have to figure it out by myself. They stayed, they volunteered their time to not only make their garment, but to make the accessory pieces that go with their garment. And so that's kind of like the pattern that we've kept. And so this year, and each year we have the previous year's designers participate in something else. So we've been fortunate to go to Spain. We were invited to Valencia. And technically, we had our own Fashion Week in Valencia, sponsored by yours truly. Okay. So we've done that. And so those designers got to come with us, right? And then the following year, because now we've started something, right? So we've got to go back. So we're in Valencia the first year. And then in the second year, we were in Barcelona. And we worked with a university, a fashion university there, BAU. And so we had it in their space. and we had workshops with their young people conducted by me. It was just a wonderful opportunity. And they want to not just do the fashions, because they do kind of the fantasy fashion, but they wanted us to work with their young people who they feel like they need a little bit more grounding. And after they graduate with the fantasy fashion, how do you make that a business? How do you go into the world and make this thing that you've been studying for four years make money for you? Right. So we've done so we've done Valencia, Barcelona. We've been invited to Portugal. We did Portugal. Things just drop. Things drop. Right. Things just drop. We did Seto Bal and what they did with that show was that they gave us our own night. So, you know, they had all the designers, but we had a pop smoke night. And so that was all us, all our designs. They provide the models, of course. We had an opportunity to go to Equatorial Guinea, but that kind of fell through because just sponsorship for them and they had to move it. And then when they moved it, it didn't work with our schedule. But we've been blessed. So there have really been things that just dropped in my lap and I've had the ability to run with it, to say yes and go. So it's been an opportunity not just for us, but I really also want to take the young designers who showed up and made their designs and take them with me. So this year when we go back to Spain, the young people whose design we used for this year's line, one or two of them will get to go with us. Again, for the exposure. And we hope to develop the relationship with the university so even that level of exchange can be in place. So really being intentional about working with young people and giving them an opportunity, which is what Char did. right he really tried to give back in a way that gave people a start you know somewhere to go if you've got it and you want to do something with it here's an opportunity now you don't do anything with that's not on me per se right you know but i'm giving you i'm making that moment for you so you can see if you can do something with it and so i tried to keep that in my mind as i develop as we go along i'm trying to do all the things that he said to me he wanted to do all the things I understood he wanted to do. So Pop's Place becomes that second thing. Now, Pop's Place is a little bit bigger than he intended because he wanted just kind of a little restaurant that you can come through. Maybe one table for you to sit down if you want to sit down. But we're going to have a really nice space that we're going to do a soft open at the end of March while we're doing pop-up shows to then start the clothing line moving, getting the word out there. Because I think what we've done so far is that we've made a presence. Folks know we're out here. so now it's tough to find out who our customers are right so we try to have an opportunity where we give folks some food some good time appreciate y'all having it here make some noise for the Shoot for the Stars Foundation Mama Smoke, Brother Smoke y'all know what it is like, share, subscribe, it's The Real Report rest in peace to Pop Smoke became bearing gifts Shoot for the Stars Foundation y'all make sure y'all check them out it's The Real Report with Tony Ayo he did that while we was live on set as your boy Uncle Murdo Yeah, it's the real point. Live on set, we got Miss Jackson in the building. Brother Smoke in the building. We outside. It's the real point. Good luck surviving the offseason, football fans. At first I was afraid. I was petrified. Football's over. It's like a part of me just died inside. 200 days till football's back. But tonight I won't just cry. Cause I've got a ways to play. And that's the place with hard rock bed I will survive Offered by the Seminole Tribe of Florida Must be 21 plus and physically present in Florida To wager terms and conditions apply If you or someone you know has a gambling problem Please call 1-833-PLAYWISE I'm Amanda Knox And in the new podcast Doubt! The Case of Lucy Letby We unpack the story of an unimaginable tragedy That gripped the UK in 2023 But what if we didn't get the whole story? I've just been made to fit The moment you look at the whole picture the case collapsed What if the truth was disguised by a story we chose to believe? Oh my God, I think she might be innocent. Listen to Doubt, The Case of Lucy Letby on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I'm Clayton Eckerd. In 2022, I was the lead of ABC's The Bachelor. But here's the thing. Bachelor fans hated him. If I could press a button and rewind it all, I would. That's when his life took a disturbing turn. A one-night stand would end in a courtroom. The media is here. This case has gone viral. The dating contract. Agree to date me, but I'm also suing you. This is unlike anything I've ever seen before. I'm Stephanie Young. Listen to Love Trapped on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Next Monday, our 2026 iHeart Podcast Awards are happening live at South by Southwest. This is the biggest night in podcasting. We'll honor the very best in podcasting from the past year and celebrate the most innovative talent and creators in the industry. And the winner is... Creativity, knowledge, and passion will all be on full display. Thank you so much, iHeartRadio. Thank you to all the other nominees. You guys are awesome. Watch live next Monday at 8 p.m. Eastern, 5 p.m. Pacific, free at veeps.com or the veeps app. Ego Woda is your host for the 2026 iHeart Podcast Awards. live at South by Southwest. Hello, is anybody there? Raised by a single mom, Ego may have a few father-related issues. Are we supposed to talk about your dad? Her podcast, Thanks Dad, is full of funny, heartfelt conversations with actors, including fellow SNL alums, comedians, musicians, and more, about life and their wonderfully complicated relationships with their fathers. I think and hope that's a good thing. Get to know Ego. Follow Thanks Dad with Ego Wodham and start listening on the free iHeartRadio app today. Hey, I'm Jay Shetty, host of the On Purpose podcast. my latest episode is with Hilary Duff singer, actress and multi-platinum artist You desire in family like this picture and that's not reality My sister and I don't speak It's definitely a very painful part of my life and I hope it's not forever but it's for right now Listen to On Purpose with Jay Shetty on the iHeartRadio app Apple Podcasts or wherever you get your podcasts