Jack Altman & Martin Casado on the Future of VC
Jack Altman and Martin Casado discuss the evolution of venture capital, focusing on how A16Z transformed from a generalist firm to specialized platforms. They explore the importance of media for VCs, AI infrastructure opportunities, and why talent competition has become more fierce than market competition in the current AI boom.
- Traditional media has turned hostile toward tech, forcing VCs to build direct media platforms to help portfolio companies
- Infrastructure companies provide the core differentiation for software applications and typically command higher multiples than apps
- In AI markets, talent competition is more intense than market competition due to limited expertise in training large models
- The shift from generalist to specialist VC investing is driven by market expansion enabling focused expertise rather than just firm growth
- Open source remains critical for healthy competitive ecosystems, preventing monopoly formation in AI development
"The market is so big and it's growing so fast, even companies that seem like they're competing end up in totally different places just because so much white space is being created."
"This is the first time I can remember where the actual talent competition is way more fierce than the market competition."
"The traditional media just turned on tech and it hates tech. And so in a way, if you want to help a portfolio, you do want to build a bit of a platform."
"The only sin is picking the wrong company in a certain space. Because that conflict thing, because you're conflicted out of the winner."
"This is the first time I say that we're probably getting legitimately disrupted as a discipline. What it means to be a software engineer is changing pretty fundamentally."
Today on the podcast, we're sharing a feed drop from Uncapped, where Jack Altman sits down with Martin Casado, a 16Z general partner. They talk about the shifting dynamics of venture capital, why media now matters in
0:00
a way it never did before, how
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A16Z evolved from generalists to specialized platforms, the rise of AI infrastructure, and why talent competition might be more fierce than market competition. Let's get into it.
0:14
The market is so big and it's growing so fast, even companies that seem like they're competing end up in totally different places just because so much white space is being created. But they're all competing like totally different companies. Spaces are competing for the same talent. So the first time I can remember where the actual talent competition is like, way more fierce.
0:26
Martina, I'm really excited to be doing this here with you today. Thanks for making time for it.
0:45
Yep.
0:49
And one of the things I was just chatting with you and laughing about on my way in, there were like many other podcasts going. There's like one like before and after us. And I talked about this with Mark about how like podcasts are like this future thing of, of media. And basically my question for you is sort of like, as somebody who's been on the inside of a firm that's dominated this, you do a lot of it yourself. Like, what's your experience about, like, the importance of media for venture capital?
0:49
So I think it's probably important to recognize that it's never been a thing, really. Like, if you look at a lot of historically good investors, they weren't very public. Like, think about like the greats like Moritz Ping, Lee Daglioni Benton, Mike Volpe, like, they're just not very public. And so historically there's been no correlation to be between public or not. I think a couple of things have changed in that time. One of them is the traditional media just turned on tech and it hates tech. Right. And so in the past when I was a founder, to get like a, a lukewarm to positive article was pretty straightforward. And the VCs would help with that. Like, you know, they would know a few reporters, it was very easy. But now it's actually very dangerous because, like, you go talk to them and like, who knows what they're going to say. And so in a way, like, if you want to help a portfolio, you do want to build a bit of a platform, you do have to go straight. So I think that's one thing that's changed. The second thing is, so if you're traditionally an enterprise, take from the enterprise standpoint, like marketing has been something that you build brick by brick, right. And it's like you put content out there and people read it and like it's durable over time. And so you get this kind of compendium and you build a brand over time. And it feels we're in an era now where it's just become so episodic that if you don't understand like the current zeitgeist, you just can't even get a voice at all. And by episodic, I mean like today GPT5 launched, right? It was massive. Like if you didn't know that that was going to happen, you would have been drowned out. And if you did know, you could draft on it. And then it just feels like for some launches they go, they're a big deal and then they just disappear forever. So I just. So much of the nature of how we consume and think about content has changed. And so I do think that venture capitalists, one, they need to like, if they have a message they want to get out, they kind of have to go direct because I mean, if it's your own platform, it doesn't hate you. That's one. But then also to help your portfolio company, I think you need to build an in house capability so they can know how to most effectively message. And you can't really borrow a pin age from traditional marketing. And this is from someone that's come very much from the age of traditional marketing. It's just different.
1:16
Yeah, I mean one of the things that I've been very surprised by is, you know, there's always room for like another podcast or something like that. Like, like people consume a lot of this stuff and I think people in tech find it sort of like a, it's almost like a halfway between working and like watching Netflix where it's like I'm passively learning but it's like low stress. And people would like rather consume a good podcast than like a new Netflix show.
3:20
Yeah, for sure. And I'll also say like there's always a concern that there's too much. But that concert has been around forever. There's always been too many books to read, there's been too much TV to watch, there's always been too many web pages to read, et cetera. So it's always been an ordered list that starts with the most important and goes to infinity. So the question has always been how do you be in the top 10 or the top 20? And that changes all of the time. I do think you're Right. I think people like to consume things that they can consume casually that is relevant to their interests. And so it's actually a great time now that you can actually be in that top 10 for the set of people that. That you care about.
3:43
Totally. So I want to talk about your time at Andreessen and like, what's evolved, which has obviously been like a lot. Yeah. Can you sort of give the picture of what it was like when you joined?
4:16
When do you want to start? When I joined as a. When I was a founder or when I actually joined as a gp, Maybe
4:26
when you joined as a gp, but then let's connect it back to when you.
4:30
Okay. So when I joined, it was 2016, so I've been here almost 10 years.
4:32
Yeah, that's a lot.
4:36
So. So I think it was the ninth general partner. I think the firm has 75 people. Not only were we all generalists, like, you know, you could do whatever you want. That was kind of part of the pitch. You know, you can kind of do whatever you want. But like, most of us had done some pretty serious time operating. Like my journey of my startup was about 10 years, let's call it. And so many of us, like, we're so tired of the space we came from. We did something totally different. Yeah. You know, like, you know, and so it was very, very different than that. So generalist, few people in the firm, and then actually the investing team alone, you really had GPS and we were all the same. And then you had relatively junior partners that couldn't write checks that actually would bounce between the gps. So there's no alignment at all. So it's a very, very different structure.
4:39
So I guess one of the things that's interesting then over the evolution is that it started in this generalist version and now you're running a distinct platform and the way the firm is shaped is there's a ton of autonomy. Mark was talking about this on the podcast where basically part of the idea was we can recruit these amazing GPs because they get huge autonomy, but we're going to have specialist, you know, sort of leaders for things. And so I guess, what does that change meant for you? What's it been like to go from generalist to specialist? I guess.
5:24
Yeah. So. So I think it's important to maybe talk about why a change is necessary. So the historical context is interesting. I think there's two things that are important. One of them is the model of venture came out when like text was like a non market. It was like this total speculative stuff. And when you meant tech. You meant everything from, like, bio to software. Everybody was a generalist. Often it was just kind of. It wasn't like really a profession. It was like, you know, if you wanted to play money, you do it. And so, you know, they made decisions that made sense at the time, but that no longer makes sense. So, for example, it's a historical quirk. Why, you know, we venture capital uses like, the same model that you'd use for like a dentist office or something like a partnership where everybody's equal. Right. Like, that makes sense for a small service organization, but you can never scale that. And so there's all these decisions that were made when the market was much smaller, that as AUM grows and as the market grows, there's many companies, many more companies you could deploy in. Now you'd have to restructure the firm. And so kind of our view is like, we definitely want to scale. We definitely thought we had the best platform for founders. And also, the markets were so large, you didn't have to be a generalist. Like, in 1980, if you did enterprise infrastructure software, how many companies could you invest in?
5:52
Not a lot.
7:08
Two, or something like this. Now, you know, someone can have an entire career investing in databases alone. Right. And so as the market grows, clearly you have to specialize. And so when I joined, we were all generalists often that hated our own disciplines. Yeah, because, you know, we've kind of been through it.
7:09
Can I ask you a question? Yeah, of course.
7:24
Yeah.
7:25
Do you have to. Do you have to become specialists as the market grows or as the firm grows? In other words, is that. Is the specialization choice downstream from growing the firm, or do you think it's downstream from the market growing?
7:25
I think it's ultimately the firm function of the market, and I'll describe why. So if you believe that this stuff is competitive. Right. Which I do, then you need to end up with a product that is competitive. And because it's adaptively competitive, like, let's say you've got two firms that are competing, you're always going to be looking at, like, what the weakness of the other one is. And so, like, for example, if a certain firm can't do seed, then of course, you know, you'll want to do seed. Or if they can't do large checks, you want to do large checks. What happens is everybody ends up getting as many products as they can so that they don't have any weaknesses, which will naturally happen. Now, you can only do that if the market is large enough. And so now you Have a high aum, right. You've got a lot of products. I've got a growth fund, I've got a seed fund, I've got a venture fund. And then you have to ask the question of how do you scale that? And venture was not built to scale. And I think this is why we've seen the industry go this way, which is the market has increased a lot. You know, funds want to be competitive. In order to be competitive they have to find out kind of like what products that they offer that are actually competitive. This drives to higher aum and as a result, you know, you have the specialization when you're. No, that just, just that said so, so but there's also kind of this internal thing which is assuming that you want to scale AOM independent of the market, you have to solve this problem because you just can't scale like a consensus org of generalists. Like, just not something you can do
7:38
like the people issues on the inside. You just can't get through good decisions that way. You mean?
9:04
Well, I just think conflicts. Well, there's many, many issues, right. Like, but one of them is you wouldn't ever have a structured approach to tackling a market. So you could never know that you've got good coverage because maybe everybody wakes up in the morning and decided they all like the same thing. And so I just don't think you can actually even from a numbers game scale it because you don't, you're not carving it up enough where you actually know that you got like a uniform focus. You don't know if you have are hiring people that can cover the certain areas. I actually just think even just from a strict number standpoint, it doesn't work.
9:09
How valuable is the specialist thing when you're in these competitive situations? Like I imagine that a lot of the times when you're competing to win a deal, it's, you know, up against a firm that or a partner that is like more or less generalist I would think. And I'm curious how that plays out sort of in the day to day.
9:41
So I'm not. Yeah, it's hard to answer how much it helps in the competitive situation. I think my experience is a lot more powerful that founders know that I've been a founder and I know this is such a cliche thing to say, but I do feel that resonates much more than I got a PhD in computer science or I know infrastructure. Because the reality is most founders know a lot more than I do about whatever their area is. Even if I'VE got a high level thing. So I think in the competitive situation it's not, it's not hugely, but. But what I think it is very helpful for is like I am primarily a series A investor and at series A you have to have some thesis on how the tech hits product and how the product hits the market. And unless you've been very close to, to both of these things, that's a hard thing to do. Now if I was a growth investor, it wouldn't matter. I'd just look at numbers. But like, for where I am, I think you kind of have to understand. Yeah.
10:00
And an interesting offshoot question from that is, you know, when we were talking earlier about how important is media, you're like, it seems really important. But you know, there's a lot of great examples of investors who are all over, they're, you know, all over media and social media. There's a bunch of examples, phenomenal investors who you never hear about if you go on the Internet.
10:59
Yeah. I don't know. I literally don't know if they're correlated at all. Most of the best investors I have known in the last 20 years had no media presence and they had no interest in it.
11:18
Totally. And then I'm wondering, I think, you know, around being a former founder. Yeah. Like, as I'm just like thinking through names, I can think of like a lot of examples of both. I definitely think founders appreciate it. And I'm, you know, speaking as somebody who's a former founder and I think that's a nice thing. But like it also, I wonder if that's also an uncorrelated thing or do you think that has more of a correlation somehow.
11:26
Okay, so I'm just going to guess, I would guess that founders really appreciate reach. And so I don't think a founder is like, Martin, I saw you on that podcast. You seem smart because everybody sounds pretty smart on podcasts and articulate and whatever. I do think, I do think a founder would be like, hey, listen, like when you really believe in something, boy, like you talked a lot about it. You know, I will have the opportunity to talk about it. You know, you will help me kind of break through the bootstrap problem of zeitgeist understanding and brand. And so I do think having a platform matters more and more. And again, a lot of this is just because the media has turned on tech so heavily.
11:46
Totally.
12:23
Like there just aren't a lot of options.
12:24
Yeah.
12:26
Again, I mean, I think sometimes we in VC kind of overweight our importance in these things. Most companies with great brands did not do it through a VC firm.
12:27
Totally.
12:35
Right. And like it's not like, you know, we somehow can single handedly make great brands, but we are an accelerant, we are a platform, you know, and there is actually a lot of signaling as a result of alignment with a good firm. So I think all of that matters.
12:36
Yeah, I do think that it's, there's this question of like, are the top VCs getting to do the great deals because they were the top VC or are they in some sense helping make them? And I, my, you know, my own instinct is that for the most part it's the former and like, you know, companies are just almost exclusively made by the founders.
12:48
I totally agree, 100%. I think that the prime, the primary reason to create a distribution channel as a VC is so the portfolio can get out there and reach to people. This is very hard what we do. It's not because like whatever, Martin needs to be famous or Martin needs a brand, like that doesn't really matter. That never comes up in like a closing situation. I mean I've done, yeah. So many deals. Right. That's never been a thing. But I do feel that a number of our companies, you know, once they're ready to launch, you know, we can provide a benefit. And so I think that is ultimately the benefit to the portfolio. But I've never seen a company win or lose by marketing.
13:07
Yeah.
13:39
Right. So I just don't think that that's the high order.
13:40
Okay. I want to jump over and talk about AI a little bit. And in particular I'm interested in talking about like infrastructure because it's something I know relatively little about. And so I want to like learn from you about like first of all, like what is it? If you could like put some like broad, you know, kind of, you know, a broad fence around what the term is.
13:42
Yeah. So I do computer science infrastructure. So I'm like a computer science maximalist. I think it's like the meta discipline that you can like, you know, solve other, other disciplines with. Right. Like we solve granite unified field theory and physics goes away and then we just go on to biology type thing. Right. So I do computer science. So infrastructure is the stuff used to build the apps. So you sell to technical buyers, people that use computer science to solve business problems. So like if the company sells to marketers, that's not infrastructure, but it is developers, database administrators, networking. That's core infrastructure. I mean, and so like depending on how you count, this is a multi trillion dollar Industry. But like the important thing is, is like the actual buying and use behavior is a very technical thing. So that's, that's our definition of infrastructure.
13:59
Okay. So when you're looking like compute, network
14:45
storage, databases, now models, dev tools, that
14:47
type of stuff, and it seems to me from just my viewpoint is that when these new paradigms come, cloud, mobile, AI, it seems like that's a very good moment for infrastructure because the board's shuffling a lot and new infrastructure is being laid. When you're looking at it, is there any broad way that you think about will this continue to exist over time? Will the models or whatever, AWS in the past, will they do it? Will there be a need for somebody third party? Like how do you even start to think about what will play out over time? Just like at a structural level in infrastructure.
14:51
So can I say something that's probably, that may not be true, but I feel very strongly that's what we're here for. This is like a total, that's what
15:27
this whole thing's about.
15:33
This is like an inflammatory opinion that's self serving. That may not be true, but it's an observation. Here's my observation. In software, the true differentiation is, is technical. Right. You know, now there's of course brand stuff and business stuff, but like you know, if you have two products, like it comes down to a technical problem and that almost always comes from the actual infrastructure that you know, that the software is built on. Right. So if, if I built like two, let's say dog walking apps, the fact that like it's got three or four features, like, you know, that's a very light differentiation but like one being super fast, one being super slow, that's like an infrastructure. Yeah. So the companies that provide infrastructure, I think ultimately they are this, they're like the source of value, they are the source of differentiation. And so while there are fewer infrastructure companies, my bet, and this is my, my, my inflammatory opinion is that they just have better multiples and they're more durable because they service everything above it, but they're the thing that provides it. And actually Sarah Wang, who is an investor on the growth venture and I did a, you know, kind of relatively loosey, goosey public market analysis where like what are the multiples of companies that are infrastructure versus apps and they just have higher multiples for this reason. Does that make sense?
15:34
It does make sense.
16:55
So like, so my, so my view is, is, is the infrastructure is where the value is. Every time you have a platform shift, you'll get a new set of infrastructure companies and then a bunch of apps get built on top of those. But like the value is going to accrue largely to the infrastructure because that's where the differentiation ends up happening. So you don't need to have a platform shift necessarily order for you to have important infrastructures with good multiples. I just think it's a durable part of any sort of application. But then the question is what happens when it matures? The clouds do and becomes an oligopoly and then no longer can private investors invest on it. But every time we've seen that happen, you see a layer of infrastructure evolve on top of it. So maybe say it this way. So the way I view the world is you've got a bunch of app developers who are non tactical and they want to develop apps to solve all sorts of consumer problems and business problems and whatever. So their goal is to build an app for a non technical user. So why would they kind of invest heavily in technology? So they will pick up whatever is easiest to use technically. And so the companies that fill that need are the ones that provide a lot of the value and the true differentiation.
16:56
Yeah.
18:09
Does this make sense? And so I always think that will always be something that you can make it faster, you can make it easier, you can make it more reliable. It'll always be kind of the bedrock that apps get built on. And until people stop wanting to produce apps, you'll always need to produce. And this is totally independent of macro shifts or platform shifts.
18:10
How do you think about if or when the big players are going to decide to enter those markets and how that might impact things in cloud, Whether or not AWS was going to offer something directly. Now, whether you know, OpenAI or Anthropics and offer something directly. Or are you like, if I'm investing at the Series A or B, that's not that important. You just have to think about great entrepreneur, big market. And that's okay.
18:30
Yeah, I mean, I mean I worked at VMware for four years. We were the big incumbent. And so like we're always worried about the shadow that is cast by these incumbents. But the reality is like it's not nearly as strong as everybody's worried about and it's very hard for these big companies to execute. And so, you know, re invent is like the AWS conference. And I, I swear, being an infrastructure investor for so long, every time they have reinvent, I have to play therapist to all the founders. They call like, oh, they're entering our market, they're Entering our space, like they're doing all this competitive stuff, et cetera. And I still today can't really think of a company that AWS has put out of business even though it entered the market. And the reality is they kind of compete with everybody. And so, I mean, if the market will bear an independent company, then that requires your own salesforce, your own focus on customers, your own support, your own technical differentiation. Right. And like, no big company can, like, build a small company in a big company because they have too many centralized service. And if the market won't bear an independent company, there's no company to build anyways. And so my view is as long as the market is continuing to expand, which software is continuing to expand, if you enter an area that's viable as it expands, you will fill that expanse. And if that doesn't work, then the market is either not big enough or it isn't expanding fast enough. And I just feel like if you take the historical view, this is the case.
18:54
I strongly agree with that. When you think about, like markets in AI right now and like, how things are evolving, one of the things I thought was really interesting from talking to Mark was like, basically, as, you know, you all sort of ambitiously grow the firm. One of the biggest hold, one of the biggest issues is companies running into each other in this, like, conflicts dynamic. And obviously you're super, you're. You're becoming prominent within a, you know, area to a degree where you're going to just, I would imagine, just companies, as they grow, they grow into each other.
20:14
Yeah.
20:46
And what's your experience?
20:46
It's such a complicated problem because you can do, you can try and do everything right and still end up with conflict. So it's actually pretty good to categorize the conflicts. And so perhaps the most common conflict is one company that two companies that you've invested in, one pivots into the other one. Yeah, right. And this one, it's basically impossible to do anything because companies have to, you know, figure out the right business. You're on the board or not, and you don't control it. And they do that. So that one, I feel like no investor can, you know, there's nothing an investor could do. There's another more pernicious type of conflict of existing portfolio companies. I'll get to the net new companies soon, which we're seeing a lot now, which is imagine you have an old. Imagine you have a tech revolution like AI, and you have a set of old companies doing things the old way, and you have a Set of new companies doing the new thing, and the old company wants to pivot to using AI to do what they did before. But the reality is the old way is not the AI way. They're not AI native, right? And so now there's this question where she's like, well, when we invested in this company, it was doing X, whatever it is, and now it wants to do X with AI. But the reality is the AI way of doing it is entirely different, and they've got no chance. So then you have the dilemma of going to the founder and saying, listen, we're investing in one of the new space, but it's AI and you're not AI, which of course that's not going to work, or you just don't do the deal. I run into this one a lot. We've got a very large portfolio, and to date we've just been like, hey, listen, we're going to back the portfolio of companies that we have actually just happened last week. The founder colony says, you can't invest in this. This is the space we're going into. They haven't even done it yet. And we try to do the right thing there. So that, that one is, I think, the toughest one for all investors today. Just because you never want to kind of bet against your own portfolio but, like, make the reality of them doing, like, being actually competitive is very low, I think, the most. And then there's. There's one more which is kind of like this fun stage thing, which is like, we've got a growth fund, they do their own thing. We've got, like an early stage, they do their own thing. And. And like, sometimes the communication isn't always perfect, and you can kind of end up in, like, you know, conflicts that way. The one that we simply do not do is, you know, and I always have this talk track. You probably heard me say it, and I borrowed it from Chris Dixon. But it's very, very effective, where you basically say, for any company that I'm an investor in, if I'm talking to another company that looks similar, I'll ask the founder. I'm like, listen, is this your mortal enemy? You only get one. You can't, you know, 21. You only get one. But is this. If this is your mortal enemy, we'll do everything together to kill it, and we won't invest in that. But, like, you have to name your mortal enemy and you can't keep changing it. And I think at least that gives them the power to decide who it is. But not kind of hamstring investment efforts.
20:47
Totally. That makes sense. I mean, it's also funny because I think a lot of times, you know, two companies that look the same but are serving very different segments of the market, those are actually, they might sound like competitors, but they're actually never going to bump into each other versus two companies offering, you know, different products to the same customer are much more likely to bump into each other.
23:32
Well, in AI, it's even crazier than that, which is the market is so big and it's growing so fast. Even companies that seem like they're competing end up in totally different places just because so much white space is being created. But they're all competing like totally different companies in space that are competing for the same talent. This is the first time I can remember where the actual talent competition is way more fierce than the market.
23:50
Well, actually, what's funny about that is I've heard of people getting upset with their investors because, and they're like, I know this company has nothing to do with it, but we were interested in that candidate and one of your partners sold that candidate on one of their it.
24:13
It's a very real thing. And what's interesting is like, you often don't even know, right? Like, you know, like, yeah, they'll say, oh, I'm, I'm, you know, I'm talking to a healthcare company, you know, or whatever. And you're like, okay, well what's, I
24:25
get, I, I, what's, what's tough, but I guess is also like a blessing overall is I think there's a lot more good ideas than there are talented people to work on those ideas. And I think one of the hardest things right now is like clustering talent densely enough behind a good idea.
24:36
Yeah, it's, it's also this happens when there's these large infrastructure buildouts. This happened with the cl, which is there are these moments in time where to build the system, you have to have experience with the system at scale. This happened with the Internet, this happened with the big cloud data centers. And this is the case with AI, which is it's one thing to go to school and know AI and be a good researcher. It's another thing to have actually trained a very large model. Maybe what, there's 30 teams that have ever done it.
24:48
That's part of where you see these mega aqua higher acquisition things because it's like certain experiences are just worth a huge amount.
25:15
Yeah, yeah, 100%. And like, like the, the market always normalizes these things, by the way. I mean this is all ancient history now, but the exact same thing happened in the Internet. I remember once there was like basically one guy that ever wrote a BGP stack which is like, it's a way that kind of routers talk on the Internet and he was like the one guy that could make it work. And so he just basically got these crazy at the time, crazy offers and he jumped between all the router companies and do that. And there are very few teams that could do this. And so we've always seen this episodically in the industry. We're just kind of seeing the new version and the listen, the businesses are working and they're doing great as we're kind of seeing it on steroids.
25:21
Yeah, it makes a lot. I mean, you know, if you're a, if you're a fang size company, what's it worth to have like the one or two or three people who really know how to do something huge?
25:54
Yeah, yeah. I also feel like tech always figures out a way around kind of regulations and markets. Like you know, in like the late 90s it was like, you know, you could IPO a company for very little with not a lot of market traction. Remember the whole SPAC craze and then now we've got these weird acquire things. I think the reality is in hot markets people know that there's a lot of value to be had. Nobody knows exactly where it is. And so there's all sorts of things the markets try to do to get access either to the talent or the companies or whatever it is. And we're kind of seeing our version of that now. Whether it's these, like I will hire an individual one, I'll do. We're at Aqua Hire. But again, I feel like this is all normal in the sense of, you know, we've seen it in different shades in the past.
26:03
Yeah, totally. It's like an evolutionary response. What are the markets right now in AI that you feel most confident are totally working? What are the ones where you feel like they're on the horizon and you know, should be working very soon and then what are the ones, if any, that you maybe have low confidence will. Will work, period.
26:56
Yeah, so, so the diffusion markets are all working. So any, any area where you bring the marginal cost of creating something, a piece of content to zero is clear. Creating an image, creating music, creating speech. And we don't think about these markets as much because we're all so focused on the Frontier labs. But it's cheaper to build these models because they're smaller and Then people need content. And actually the economics are so simple, whatever. Imagine you're an artist and you're like, okay, I'm going to, I'm going to draw a picture of Martin. Right. Like how long would that take you? A while, whatever. Three hours and it costs you 400 bucks. Right. But if I have a model, do it as a hundredth of a penny type thing. Right. So you've got a four orders of magnitude difference in economics. So that's why we've seen those types of companies think like 11 labs or whatever do very well. So that's clearly working. And this is content creation where the marginal cost of creation goes to zero. I actually think the whole kind of loneliness companionship stuff is definitely working. It's just this very fragmented market. So I think it's, you know, I think the unit economics are fine. I'm not sure like from an investor standpoint how you think about it. But like it's a use case that will be solvent, you know, that will do fine. Code seems to be working incredibly well. Yes. And you know, we, you know, you see this in, you know, in cursor and the whole thing. The areas that, I don't know, I mean they're working but I don't know how the economics actually pencil out are the enterprise use cases at this point that are kind of a bit more agent automated.
27:13
These are ones you're putting in the middle bucket. This is like what you're saying is like kind of working but not 100% sure yet.
28:53
No, no, no. So the ones that are. Well, so, so the middle bucket was like, was companion. Was, was actually like, like, you know, like, like the friend, the emotional, like the character that AI's like there's a long tail of companies that are, that are basically emotional support and, or friends and, or entertainment.
28:58
It's probably also a big component of the usage of like the main models and stuff.
29:16
Yeah, 100 like that's clearly working in the sense that people are willing to pay for it. The engagement's great, et cetera. From an investor standpoint it tends to be kind of long tailed and fragmented and kind of spreading.
29:20
And then that enterprise agentic workflow type
29:29
stuff, that was the fourth one I mentioned it that's like, you know, chatbots. I mean clearly it's working and there's, there's companies that are doing it, but it, it tends to be, you know, if you look at the companies like, you know, there's a lot of like bespoke work going on. Like it's Just a different type of economic model than the content creation one, where it's like, totally. It's just a model. So those ones we're still trying to understand.
29:31
Yeah, I mean, one way to think about that is like, how confident are you that that like highly skilled work will get replaced in, let's say, like legal, finance, accounting, tax, like those kinds of areas.
29:53
So I think the way I view it is actually very simple. So if the use case is the model is creating content and that content is whatever, it could be language, it could be image, that clearly works. Right. So, okay, if the model is automating something a human being would do, and we conflate these two things all the time, that's totally different. Right. So if I'm like, model, do this thing instead of me, that's not content creation. It somehow has to mimic exactly what I do. That area still needs a lot of work, it seems to me. And so they clearly can do some work of a human, but not as exact and they need a lot of guidance. And I think that's an area where there still holds a lot of promise. But the economic case isn't as obvious. Make me a picture versus go browse the web for me. And so it's that second one, the automating what humans do, where we're still, we've got lots of investments, we're very excited about it, we think there's a great future there. The economic case isn't nearly as good as. Make me a picture.
30:05
Totally. Let's to double click on code for a second. Obviously you know a lot about it through cursor viewer, Technical cto. Like, where do you think we are right now? You know, like I, I, I just posted one with Guillermo who, you know, and he, who obviously knows a lot too. And like, this is both the future and it's also at the moment, you know, it's not obvious that it is in today's, you know, incarnation. It's not necessarily producing quite as much value for engineers as even they themselves experience. But clearly it's going to get there. So, yeah, I'm curious.
31:08
So just so you know, AI in general has this problem which is so dazzling people conflate. Oh, this is dazzling. Whether this is useful, right? Yeah, that's for everything. Right? It's not just code. Right. It's like you're so impressed. Like, these things are magic and somehow that dopamine, you know, hit literally funniest.
31:40
So I posted this on accident and, you know, like this study that was saying that people experience their own programming as plus 20% and like the, the observed results are minus 20 or whatever. And what was funny was there were a bunch of reply threads where somebody was like no, no, no, this is crazy, I've been using it and I'm so productive. And then the reply to that is like that's what the study's saying, which I'm sure for some people there, but you know, there is this thing there,
31:57
literally there is an endorphin hit. These things are absolutely magic. But I don't think it makes it very hard to think clearly about the actual utility right now. So I think you can say a few things. Like, you know, like there's a lot of things that it does very well that programmers don't like to do. That like is pretty routine, right? Documentation. It's great at writing documentation, right. There's a lot of boilerplate stuff. It knows the thing that I use it for the most is, you know, writing code isn't just writing code. Writing code is like understanding the frameworks, it's knowing how to deploy it, it's knowing how to run the tool chain. And there's no first principle way of knowing that type of stuff. There's not some core computer science fundamentals on deploying to netlify, that doesn't exist. And so it has all of that knowledge which is clearly very useful. The writing code itself I think is still clearly very early days. I mean if you constrain how you use it, it can be very effective and then if you don't, it may not be as effective. And so I think that studies like this that are purely observational are hard to read into because it's just like this is like you could use it for anything. And because they're so magical, I do think people tend to use them for stuff that they may not be so good at just because the experience feels good. And so my guess, like any new technology will develop best practices. I feel very strongly we're going to get a 10x in productivity, but it'll take us a while to get. Listen, I remember in other epochs of developer productivity like when the IDE came out, when high level links, when OOP came out, like we'd get so enamored with the tool set like object oriented programming, I'm gonna do everything in it. And it turns out these were great advancements in computer science and they helped the best practices and they helped architecture and engineering, but at the time they came out they were just so cool like that just kind of took a Lot of our focus. So I think we're seeing that. So it's like this drop of productivity is not like necessarily code requires you to drop productivity. I think it's, it's just so cool. I'm going to try it with everything.
32:19
Yeah. It does seem like it's on a path to like, you know, in the same way that like people have been saying this about self driving cars and it seems like it's going to become true. It does seem like we'll get to a place where like you can, it's so clear.
34:19
I mean this is incredibly obvious. I mean you can literally just scope it to a subset of things that are obvious. Like it's really good at writing text, it's really good at writing documentation. It's really good at like dealing with a bunch of like, you know.
34:28
Yeah.
34:39
Long tail framework stuff that you don't know. It's good at teaching you things. I mean there's clearly, there's things that are obviously good at.
34:39
Yeah.
34:45
I just think we get so enamored with it. Maybe we start using it for stuff that it's not so good at or not so equipped to deal with, et cetera. But yeah, this is very clearly it's going to change software. Sorry, I don't mean to ramble on. I just have to say I have been in software for a long time, since the late 90s. We disrupted everything. Right. We disrupted the back office, we disrupted hotels, we disrupted everything. This is the first time I say that we're probably getting legitimately disrupted as a discipline. What it means to be a software engineer is changing pretty fundamentally. Think it's because of AI. So it's kind of fun to like actually be the disrupted. Yeah. For a change.
34:45
That's awesome. Yeah. Another topic I wanted to get your thoughts on was like, why is open source so important to you? And you know, like I saw, you know, you were really excited about, you know, OpenAI's open source model. And I know this is like thematically and spiritually important. Like why do you, why, why do you think that it is such a critical part of the way that, you know, this plays out?
35:22
So I think open Source is historically one of the best mechanisms that shows a healthy ecosystem. Right. And what normally happens is somebody does something closed source, it turns out to create a market and then somebody releases open source and it stops a monopoly from forming and enables everybody else and then it kind of keeps the people that are closed source to continue to be innovators and allows everybody else to come in so it's just been very, very healthy. And the thing that really worried me last year and in the past, academia, VCs, startups were all very pro open source because they understood that it was a very important part of a healthy competitive ecosystem. And the thing that really, really worried me last year was the people that should be championing open source, like VCs, like startup founders, like academia, were decrying how dangerous it was in relationship to AI. The implications of this to me are huge. Right? I mean, of course, you know, the national security implications are pretty straightforward, which is like if somebody else does the open source, it proliferates and that's not good for US interest. But for the industry it's terrible, right? I mean, this is kind of how you actually create monopolies if you're not allowed to create something that enables everybody else. And again, it was very dramatic when the node close was like, open source is bad and founders fund is like open source is bad. And you had academics saying open source is bad. And so I was much more interested in like trying to reset the discourse than like any specific open source release.
35:44
Yeah. And I guess a lot of that probably came down to like how, how potentially dangerous was the technology, you know, and so like, if you thought it was extremely dangerous, for example, then there is an argument for like massive containment or what was the steel man in your mind, you know, at the moment when closed source was like such a strongly argued, like if you had to, you know, argue why you think people were saying that, like, what would have been.
37:19
I really think it's the legacy of Bostrong. Right. Like, so, you know, Bostrom wrote the book Superintelligence in 2014.
37:42
Terminator's waking up, we gotta continue.
37:48
But this is before all of these things, right? That like, like Bostrom's book was a thought experiment. It was like this platonic ideal of AI. And then somehow that created this, you know, very interesting kind of intellectual journey on the perils of AI. But then, you know, like GPT2 lands and these two things got totally conflated.
37:49
You also got. There's a lot of incentive for people to be doomery. I think, like it like gets a lot of clicks. It was like.
38:10
Yeah, but not historically. But it's the weird thing, historically. Like let's take the Internet as an example. So like I was there during the early days of the web. We had a lot of examples of like how it actually changed the dialogue when it came to risks, right. We were running critical infrastructure on it. We had totally New types of attacks, like the Morris worm, which had actually taken down computer systems. So we are at this space, we're like, okay, well it makes you more vulnerable if you use it, and we have new attacks that you can attack with it. Right. And yet academics are like, this is great. The technologists for. This is great. So you had this very even handed debate. What was so weird about the AI was it wasn't even handed. Like, I'm all for both sides of the debate. Like, I'm not a, you know, you know, I'm not, I'm not just, you know, pro innovation at all costs. But like, that's not what was happening. And so, like, maybe you're right. Maybe it's like the Dubra's got more click. But I think it's something more than that. I just think that there was an existing intellectual legacy that came from Bostrom that had some very influential people. Right. Like, Elon was pilled by that, you know, Eric Schmidt, Moskowitz, like, and they had very legit concerns, but they were kind of already primed and like, you know, there was already kind of that ready. So when it happened, I just think they, they were already ahead of the game and it took a while for the rest to catch up. And now I, now I listen. When I listen to the discussion, it just feels more evenhanded, which, thank God I don't have to like, like be on Twitter.
38:17
Yeah.
39:43
Talking shit about this like I did for so long. I feel like the right voices are in the room for sure.
39:44
And obviously this isn't like, you know, I don't think any of us are saying that, like, there aren't real risks.
39:49
No, there's totally real risk. It was just a totally lopsided debate. It's so crazy when VCs are talking against open source. I mean, to me, I mean. And like, no academics are talking in defense of it now. Now we have a bunch of academics in defense of it. I mean, like, I think the right people got mobilized, but it really took some, some rallying to get the right folks back into the conversation.
39:53
Yeah, yeah, absolutely. I want to ask you just a couple more questions about sort of the structure of the firm and sort of your own work outside of the specifics of what you're investing in. Yeah. One that I thought was a really interesting point from Mark, when I talked to him on the podcast was basically around, you know, like, how do you sort of drive the right overall aggression of the firm? And he said something to the effect of like, when you're in a market moment like this, the right answer is to just encourage people to do more. And so many partnerships are trying to get other people to know, and, like, that's like, the common function. And, you know, he was basically describing something where, like, it was like, how do we get people to a yes. And like, how do we take advantage of this? I'm just curious how you feel and, you know, your experience, you know, in the last couple of years in AI land.
40:12
So one of the reasons Mark is such a great leader is he. His intuition on the temperament of people is almost perfect, and he will drive the right behavior relative to that. And so if he thinks people are being too conservative, of course he'll drive them to be more aggressive. There's definitely a more aggressive stance. I mean, the reality about AI is there's been a lot of money that's already been lost in absolutely record time.
41:01
Time.
41:28
Right, right. So just because, like, the upsides aren't great doesn't mean, like, the down. Like, there's been a lot of money, you know, and so, you know, as a. As a firm, we've. We tend to be fairly disciplined and do a lot of market analysis. And he knew things are coming. And so, like, you know, he's very good about, like, pushing the team. And I think he's absolutely right to do that because, you know, there is already a foundation of discipline that, like, is not going to be eroded or compromised by doing that. On the other hand, there are individuals who are like, don't shoot from the hip, like, everything. And then he actually tempers his messaging a lot with those. And so I would say, again, I don't know what was in his head when he was saying that, but I just think if I was going to add a little bit of nuances, my observation of Mark is he's very good at pushing when people need to push, but he understands the situations when that's probably not the most appropriate thing. And so I think this is a core issue of leadership, which is you need to provide right kind of the right kind of macro, you know, macro, you know, shift in order to get the right one without being too overbearing.
41:29
Yeah, I think, you know, some of that conversation was in relation to, like, you know, fund sizes and what's possible. And I think some of it was articulating just like, these companies can be enormous. This opportunity is, like, you know, quite oversized relative to what's.
42:35
Yeah, yeah, but. But I mean, but. But again, I just think it's important to note which is it's a person. If. If you take him at his word, it would be an infinite fund deployed infinitely. So this is a.
42:48
It's calibrated.
43:02
It's an intellectual landmark which is set and is 100% the right one to do. But it. But what's important. He's so good at that. Yeah. It is in relationship to the mindset of the people that he's talking to. And he knows that.
43:03
And what flag post you have to
43:17
put out to get people to 100 and 100%. And then I have seen him very subtly, depending on who is the audience, you know, he'll like, move that flag post to different places.
43:19
Where do you normally experience yourself there? Are you. Do you feel you're often needing to get pulled into more aggression or into more conservative.
43:28
I think I'm a 7 out of 10 for aggressiveness. I would say my team is a 5 or a 6 out of 10. There's people on my team that are 10 out of 10. There's people ON my team that are 3 out of 10. So I think, like, if you did a normal distribution, I'd say we're six and a half to seven. And so for us, you know, he. I mean, he. He pushes pretty hard, but I know he knows that he's getting like.
43:36
Yeah.
43:58
You know, like a step forward as opposed to, like.
43:58
Yeah. And I think that's like one of the. I mean, being a leader of people is always in relation to, you know, pulling, you know, minds in a certain. So that's always how it goes, which is, you know, it's a rare thing to. It's rare to be able to do multiple versions of that at the same time with lots of different.
44:01
No, exactly. Exactly. And it's just. It's just. It's hard to appreciate from the outside because you have to actually see the conversations. It's something that. He's just this phenomenal ad, and I'm one of the very kind of nuanced, different takes where he kind of knows where people are, you know, kind of nudge them in the right direction to
44:14
the extent that we are in somewhat of, like, a gold Rushy in the good sense moment, you know, overall.
44:28
Yeah.
44:34
Do you think. Does it change your perspective at all about what you need to see to want to make an investment? So, like, maybe a specific version of this question is in a somewhat stabilized time. I think most, you know, most people would agree that you should only back extremely special founders.
44:35
Yeah.
44:53
Is there ever a version in these kind of moments when a good founder in, you know, a great market with like, exceptional traction or some configuration like that where you say, actually, you know what, that, that works here and that can produce something really big.
44:53
So do you know how we think about investments? Because I think it answers this question. So it's very simple. So the way that we think about investments and the reason is, is the only way you can scale, because you can actually distribute this kind of algorithm to a team, is the only sin is picking the wrong company in a certain space. Because that conflict thing, because you're conflicted out of the winner, like investing in a space that doesn't work is fine. I mean, there's no way you can actually predict whether a space is going to work or not. I mean, that's like weather prediction, right? But in a given space, if you know all of the companies, you do the work, you can most likely at least tilt it. You can do the work to determine if you think one is better than the rest, something you can actually put. So the way that we view the world is first you have to identify legit spaces. We think that founders are smarter than VCs. So I don't care if VCs think it's interesting. If there's five founders in a space and they're good founders, man, they're betting their families, their fortunes, their time. So it's probably a real space. And then we do the work to understand the space in all the teams, and then we make a pick within that. I mean, that's really how we think about it. That's true within AI as anything else. Right. The thing that's harder is, and I've evolved so much as an investor, I used to think like, oh, we get good deals like price matters, outcome matters, TAM matters. And more and more, especially with AI, that's what you have to throw away. The market is the market, and that's
45:05
what matters the most.
46:36
You're saying it doesn't matter at all? I'm saying so we don't know what the TAM is because it's growing so fast. Nobody knows valuation. So I think this is contrary to common belief. I think in these times where you don't know the TAM and things are moving quickly, you definitely want to pick the best team. You definitely want to pick the best team. I don't think you should overthink the space. But asking questions about TAM or valuation or value makes a lot less sense because that's actually what's uncertain, certain.
46:37
You just need to be in the best one.
47:11
You have to be in the Best ones.
47:12
And the market will just produce this on some.
47:14
The market is the market. And listen, either you believe that the stuff isn't expanding very quickly and markets are. Are efficient or not. And listen, having been through the dot com boom and bust, the reality is the market was actually pretty smart and if you put the bets in the right companies, that would have been generational up. The same thing with cloud, the same thing with mobile. And so the goal is finding the right companies. And like really, if there's one change I would say is you, you need to throw away too many thoughts about market sizes in town.
47:16
Is the rational sort of behavior then to, you know, obviously you want to invest as early as possible, but you want to invest as early as possible when you know that you've got the right one. So does that ever push you to being like, I'd rather wait around all the time, right? Yeah, all the time.
47:44
So I mean, yeah, this is all very rough heuristics, right. Like, you know, we get it wrong all of the time. You know, I've made, you know, I've made many mistakes. And so you're just trying to beat the market, right? You're just trying to have. But, but yeah, very often like our discussions are like, do we actually know who the winner is? Like, you know, and, and often we wait for that reason.
47:59
Basically the earliest that you feel confident you can pick it.
48:22
Yeah. And so like listen, when we do seeds, normally it's like the person that did the thing in the big company and now is doing the thing and is the world expert and the thing is very technical thing. And like somebody else isn't just going to wake up and decide to do it. Who's a good founder?
48:24
Right?
48:36
Because like the pool of people that do it are like five and like this one's the best of the five. Like that's kind of like investments the way that we think about it. And then most everything else is actually the result of a lot of market work. And then this is our best guess. Like this is kind of best approach, best team, best market. And then in these types of way. And this is where market this is, this comes from Mark and Mark is totally right. Like if you think you can outsmart the market, like I think, you know, it's very tough and so just be in the best deals.
48:36
As a final topic, I want to just hear your perspective on the board relationship and board roles in general and maybe as like a prompt on this, I feel like you've done something which I find very impressive, which Is it seems like you're able to manage successfully many more board seats than a lot of people. And I often will hear common wisdom that it could be 10 or 12 or 15, but it seems like you found a way to do more than that and be very effective with those founders. And so I just want to hear sort of your perspective on like, what's that relationship? What do you think is sort of like the limiting factor here, if any. How does it all play out?
49:03
Yeah, I mean, I do think that like a lot of the common wisdom on boards came from like that earlier year in VC when you know, it's like people would literally choose VC for like a life choice or whatever. Right. And I think if you come from like pretty serious operating like you do and like I do, like we've just got a lot of hours into the day to throw at it. VC is also involved that we've got better platforms that actually really help with these things. And so, so, you know, between like actually, you know, the hours in the day, I mean, how much does that like board take? I mean, you're a board member. You know, I actually find that like. Can I just take a step back just because. Let's talk about what boards mean. Because I always ask when I invest in a founder, like, like what is a board for? What do you think they say?
49:41
Normally I'm actually curious what the most common answer is, but I could.
50:23
What do you think it would be?
50:27
Yeah, I would think they would probably say it something like, you know, governance and approvals or something like that.
50:28
No, that's, that's what they should say. That's what you and I would say they say, they say to provide guidance to help with hiring. I'm like, no, that's an, that's not a board. Right. And, and, and, and so a lot of, you know, there's a lot of this belief that like a board member is somehow helping with company building. And almost like it's actually hard for a board member to be like the best friend of a founder for those types of things because like, you know, you're a fiduciary and you do government. So like the actual board work itself is just not a lot from the fiduciary governance standpoint. So often implicit in this question is like non board stuff, like how can you be helpful to a company and everything else, because that can take a lot of time. And I do think this is where like, you know, having a big platform to lean on, being totally available helps a lot. But like it's not the board work. It is the other stuff. And so I would say to, you know, anybody listening who. Who is a vc, you can take as many board as you want. The actual board work itself is not. The question is, can you still be available to founders and add value whether you're on the board or not? A lot of the companies I spend the most time with, I'm not even on the board.
50:35
Yeah. And that's what's funny to me is, you know, people talk about this with me. There's some board seats I have that are, you know, the founder is asking quite a lot less than, you know, some seats where there's no board seat and they're sort of decoupled.
51:36
Yeah, exactly. So I feel. I feel like we need to be very clear, like a board is to keep everybody out of jail and to do the right thing for the shareholders. And the actual work requirements of that are relatively little. That's actually not the hard thing, but we use it as a proxy for the hard. The hard thing is how do you add a lot of value? And for that, I do think this. And you have to have, in my case, listen, I have the pleasure of working with the best team I've ever worked with my life. They're fucking amazing. We've got a phenomenal platform. It's fucking amazing. And I get to leverage all of that. And it's not a board thing. It's the help the company type thing. And I just think this is the new era of vc. You help these companies with more than just one person who shows up, you know, off the golf field, like, I don't know, every Thursday.
51:49
Yeah.
52:27
Yeah.
52:28
Well, that's a great place to leave it. Martin, thanks so much for making time for this. I really enjoyed it.
52:28
It's a pleasure. That was great.
52:32
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