First Things First

We’ve Gone Too Far With the G.O.A.T.

10 min
Mar 2, 2026about 2 months ago
Listen to Episode
Summary

Host Kevin Wilds critiques the overuse and erosion of the term "GOAT" (Greatest of All Time) in modern culture, arguing that while the term has legitimate use in sports debates about icons like Michael Jordan and Tom Brady, it has been diluted through casual application to everything from clothing brands to goat cheese, diminishing its meaning and disrespecting the actual legends it was meant to honor.

Insights
  • Language degradation occurs when powerful terms lose specificity through casual overuse, reducing their ability to convey meaningful distinction and respect
  • Cultural icons and achievements deserve a standard of accountability in how we reference them; treating GOAT as a throwaway phrase undermines the legitimacy of actual greatness
  • The tension between accessibility of language and preservation of meaning reflects broader questions about how culture maintains standards while remaining inclusive
  • Clever wordplay and puns, while entertaining, can trivialize important cultural conversations when applied indiscriminately
Trends
Linguistic inflation: Superlative terms losing meaning through casual, widespread application across unrelated contextsCultural commodification: Sacred or meaningful terms being repurposed for commercial branding without regard for original significanceDebate culture evolution: Sports fans engaging in passionate but responsible discourse about ranking historical figures and achievementsResponsibility in casual speech: Growing awareness that language choices carry cultural weight and impact on how we honor achievements
Topics
GOAT terminology and overuse in modern cultureSports legacy rankings and comparisonsMichael Jordan vs. LeBron James debateTom Brady's NFL dominance and achievementsTiger Woods golf legacyMuhammad Ali historical significanceShohei Ohtani athletic versatilityMount Rushmore conversations in sportsLanguage degradation and cultural standardsHead-to-head sports performance metricsAthletic versatility as GOAT criteriaChampionship hardware as achievement measureCultural impact and legacy assessment
People
Michael Jordan
Referenced as definitive GOAT standard in basketball with 10 scoring titles and 9 All-Defense selections
LeBron James
Discussed as part of ongoing GOAT debate with Michael Jordan in basketball history
Kareem Abdul-Jabbar
Mentioned as part of basketball GOAT conversation alongside Jordan and LeBron
Tom Brady
Cited as NFL GOAT with 7 Super Bowl wins, 17 AFC East titles, and dominant head-to-head records
Tiger Woods
Referenced as golf GOAT with 15 major championships
Muhammad Ali
Mentioned as historical icon whose legacy is diminished by casual GOAT term usage
Shohei Ohtani
Discussed as example of athletic versatility with 50 home runs, 50 stolen bases, and Cy Young candidacy
Babe Ruth
Referenced in baseball GOAT conversation
Willie Mays
Mentioned as part of baseball GOAT debate
Barry Bonds
Included in baseball GOAT discussion
Brandon Miller
Cited as example of casual GOAT usage when calling Paul George his GOAT
Paul George
Referenced as subject of Brandon Miller's casual GOAT claim
Quotes
"As a society, please stop eroding the term goat. It needs to mean something."
Kevin WildsOpening
"You can use the term GOAT if you mean it. Don't use it because it's a clever play on words. It ends up taking down everybody. You end up insulting Michael Jordan, Muhammad Ali, Tiger Woods, Tom Brady."
Kevin WildsMid-episode
"Because if you love sport, if you love icons, if you care about the order of the world, you don't throw around the term goat."
Kevin WildsMid-episode
"Typing those words means something to a lot of people, and I'm one of them. Stop playing with me."
Kevin WildsClosing
Full Transcript
Welcome to the Kevin Wilds Podcast Network. You would think I would be happy. The snow is melting, spring is around the corner, but instead, I saw an email that made my blood boil. As a society, please stop eroding the term goat. It needs to mean something. And I know sometimes the conversation around who's the goat can get a little passionate. Jordan versus LeBron. Throw a little Kareem in there to be interesting. Babe Ruth and Willie Mays and Otani and Barry Bonds. How do you figure out who's the GOAT? You can go after it. Tiger Woods and Tom Brady. The GOATs conversation, the Mount Rushmore conversation, they're fun to have and they can be passionate. But they're treated, even when they get super passionate and a little bit even mean-spirited, they're treated with a responsibility and a sanctity that because of the passion it matters we're not just throwing it around and i'm an understanding guy okay gianna wants us to get younger as a show i'm i'm i'm maxing on fair maxing is that right i'm fair maxing when brandon Miller said, Paul George is my goat. The whole world erupted. Not old KW. Old KW said, I get it. He's your favorite. There's plenty of things that I like that is my favorite that I view as my goat, but I don't really throw it around, but I understand. I understand goat clothing brand. Every one of my socks for my kids, goat, sweatshirts, goat, sweatpants, goats. Everything's the GOAT now for everybody. I get it. And I'm fine with it. It's been largely treated responsibly. But we've gone too far. You can use the term GOAT if you don mean it Don use it because it a clever play on words It ends up taking down everybody. You end up insulting Michael Jordan, Muhammad Ali, Tiger Woods, Tom Brady. this is the email that i found in my email inbox gianna do you want me to show it to you goat cheese is the goat cheese it says no it's not and you know it's not no one thinks goat cheese is the goat cheese it is a clever play on words and when you typed it i can't even believe that your fingers would you allow you to type it as soon as you hit caps lock on goat you believe then you didn't believe it no one believes it it's been there for the taking it's not clever you don't think a sports fan has ever been to a farm and seen a handsome goat that just looked bigger and more strong than the other ones, headbutting them. Of course. And every sports fan could point out at the alpha goat and say, and hit their buddy, say, that's the goat. Have a few guffaws, but you know what? They don't do it. Why? Because it's irresponsible. Because if you love sport, if you love icons, if you care about the order of the world, you don't throw around the term goat. Goat cheese is not the goat cheese, and you know it's not. But let's play it out, because I'm an understanding guy. You want to be the goat cheese? Okay. You think you built for it Sure let run let run the nfl combine on the goat cheese okay You want to be the goat First thing you need versatility Jordan, 10-time scoring champ, 9-time first team all defense. Otani hits 50 home runs, steals 50 bases, is in running for the Cy Young, can do it all. Okay. Parmesan You can eat it raw You can melt it You can shred it You can cube it You can have her breakfast You can have her lunch You can have her dinner You can have her for a snack You can make it into crisps Like it's a gosh darn potato You do that? Can you do that goat cheese? You want to be the goat? You're the goat cheese Hey I'm playing by your rules You want to be the goat cheese? Dominate. Dominate the other cheeses head to head. Tom Brady won seven Super Bowls. That's one way to judge. Here's another way to judge. He won the AFC East 17 times. He went to 33 and three against the Bills. He went 30 and seven against the Jets head to head. goat cheese in a tournament you draw gorgonzola how do you feel good about your chances i don't you got griere head to head problems immediately problems eggs you're out ricotta maybe but maybe not and no one thinks ricotta is the goat the biggest ricotta fans george ricotta is like you know i made a good cheese but he's not walking around saying it should be on the mount rushmore of cheeses you want to be the goat let me see the hardware brady seven super bowl tigers 15 majors what are you doing you moving merch i don think so cheese market size and share we just I think we just talking about cash money Mozzarella $29 billion last year. Get out of town. Cheddar. Cheddar. $16.8 billion. Where are you at? This has to be a misprint or something. maybe the market cap research for cheddar and mozzarella, maybe these are accurate, but this has to be a mistake because this says you're moving $8.2 billion of goat cheese a year. Mozzarella is almost quadrupling what you're doing, and you're telling me you're the goat? Cultural impact. There's lots of ways to eat a chicken. What's the best? You could say, I like a fried. That's totally fair. Oh, I like it baked. Totally fair. I like chicken parm. Wow. I took one of the world's most popular meats. Boom. Now I'm the star. I show up at the club. Chicken parm. I'm just parm. I'm not even chicken. I'm just parm. It's like the scene from Goodfellas. I'm walking through the kitchen. there's furniture moving for me I sit down bunch of chicken cutlets there um parm hello all eyes on me goat cheese absolutely artichokes hey ever had ever had beef strawberries and arugula delicious stop eroding the term goat no matter what you're using it have a real case If you're writing recipes, just call parm the goat. Call mozzarella the goat. Call cheddar the goat. But typing those words means something to a lot of people, and I'm one of them. Stop playing with me.