Next Level Pros

Did Junk Teens Solve the Labor Shortage?

47 min
Oct 21, 20256 months ago
Listen to Episode
Summary

Kirk McKinney, 22-year-old founder of Junk Teens, discusses how he built a $2.5M+ junk removal company by solving the labor shortage through culture, branding, and purpose-driven leadership. The episode explores how creating an inspiring workplace culture and strong personal brand attracts young talent and builds a scalable business in a traditionally unglamorous industry.

Insights
  • Gen Z workers aren't lazy—they lack inspiring leadership and purpose. Companies that create mission-driven cultures with clear vision attract and retain young talent willing to relocate and take lower initial pay.
  • Brand and culture are the primary competitive differentiators in commoditized service industries where product/service is inherently bland. Strong external branding creates internal mission alignment that money alone cannot achieve.
  • Reinvesting profits into business growth rather than personal consumption is a fundamental principle separating sustainable businesses from ego-driven ventures. Delayed gratification compounds exponentially in early years.
  • Healthy conflict rooted in shared goals and mutual trust is essential for strong partnerships. Recognizing differences as complementary strengths rather than weaknesses accelerates team performance and decision-making.
  • Childhood dreams and play-based culture (games, music, creative spaces) are powerful recruitment and retention tools that create emotional connection beyond compensation, especially for younger workers.
Trends
Minimalism and decluttering culture driving demand for junk removal services as consumer behavior shifts away from materialismPersonal branding and social media presence becoming critical recruitment tools for trades and service businesses to attract younger workforcePurpose-driven workplace culture as primary differentiator in labor-constrained industries, especially trades facing aging workforce demographicsGamification and experiential workplace design (Nerf guns, music spaces, pinball machines) becoming standard retention strategy for Gen Z workersYounger entrepreneurs leveraging viral social media (TikTok, Instagram, YouTube) to build cult-like followings that drive both customer acquisition and talent recruitmentStorage unit industry growth as leading indicator of junk removal market expansion due to housing density and minimalism trendsMulti-platform personal branding (500K+ combined followers) enabling service business founders to scale beyond geographic limitations through mission-driven narrativeCollege education being pursued alongside high-growth business ventures, with entrepreneurs negotiating academic flexibility based on real-world business successIntramural sports and team-based activities integrated into company culture as retention mechanism and team-building strategyTruck-based service businesses achieving 70-80% profit margins through operational efficiency and minimal COGS model
Topics
Labor shortage solutions in trades and home servicesGen Z workplace culture and motivationPersonal branding for service businessesJunk removal business model and profitabilityWorkplace culture design and retentionConflict resolution in business partnershipsSocial media strategy for B2C service companiesScaling service businesses with young workforceMinimalism and consumer behavior trendsLeadership and vision alignmentReinvestment vs. profit distribution strategyViral marketing and brand buildingStorage unit industry as market indicatorWarehouse culture and employee experienceBalancing entrepreneurship with formal education
Companies
Junk Teens
Primary subject: 22-year-old Kirk McKinney's junk removal company generating $2.5M+ annually with 5 trucks and nation...
Milwaukee
Tool brand mentioned as preferred supplier for Junk Teens' equipment and operations
SoulGen
Referenced by host Chris as comparison company for culture-driven recruitment and employee relocation strategies
People
Kirk McKinney
22-year-old founder and CEO of Junk Teens, built $2.5M+ junk removal business at age 17 with brother Jake
Jake McKinney
Kirk's younger brother and 50/50 business partner in Junk Teens; 2 years younger, co-founder of the company
Chris
Podcast host and founder of SoulGen; shares culture-building strategies and mentors Kirk on business scaling
Quotes
"Gen Z isn't lazy. They're just not inspired by your leadership."
Chris (Host)Opening
"It's like getting paid to work with your friends and have fun while doing it. Like who doesn't want to do that?"
Kirk McKinneyCulture discussion
"We don't have our guys always thinking about how much we're going to make today. But it's like, where are we headed as a team? What are our goals?"
Kirk McKinneyCompensation philosophy
"Most people, they want to rob the profits from the business to be able to shout on the rooftops. Look at me. I'm successful."
Chris (Host)Reinvestment discussion
"There's no such thing as adults only tall kids. Deep down there's a connection that each one of us have to like our childhood where we really just want to be a kid every single day."
Chris (Host)Culture philosophy
Full Transcript
You keep hearing it everywhere. Nobody wants to work hard anymore. Well, what if the problem isn't Gen Z? It's you. Gen Z isn't lazy. They're just not inspired by your leadership. And that's what these two teens figured out. They learned how to turn your weakness into their greatest strength. At 17 years old, Kirk and his younger brother started a junk removal company and turned the labor shortage into their competitive advantage. They proved that young people will still show up, work hard and build something incredible when you give them purpose, build a culture that inspires, and a vision that they can get behind. We're sharing exactly how they built a multi-million dollar business by making work feel more like a mission, not a job, and how you can do the exact same thing inside of your company. So Kirk, you have solved one of the toughest things that most trades in home service business owners are dealing with right now, like the lack of labor. We know that the younger generation, according to every 40 to 70 year old right now in the United States, the younger generation is lazy. They want to be on their phones every single day. So it's hard to find good people to show up to work every single day. And because of this, we know that the average trades person is like 56 years old right now, the average plumber, electrician, or whatnot. And so that is an issue that we're all trying to solve. And it seems like at 22 years old, you have figured out a solution that not only gets these kids to work, but is also creating a brand of people that want to employ these people, right? Like want to participate in your guys' service just because of that cool brand. So like tell us about that culture man, like what have you done to create that culture by design? Yeah, I can keep it simple. It's like getting paid to work with your friends and have fun while doing it. Like who doesn't want to do that? And that's what our culture is in a very simple way. But it all started with us just like hiring our friends and then friends of friends and friends of friends. So really like keeping it in the network. Yeah, it's like hey bro, I like doing this, you should do it too. But as of recently, we've had two people move from other states to come work for us. So we had a kid move all the way from North Carolina. Like he left his family and everything to like come work with us full time. And as of like a couple weeks ago, we had a kid move from Texas now. He's taken a gap year to work with us. And that's like a newer thing. So it was it was always our local friends. And now we have like friends and connections through our friends from other states that are now starting to move over here because of what we're doing. I love that. I think one of the greatest signs of a great culture is one, somebody's willing to relocate to come work for you and two, they're willing to take less pay to be a part of your organization. Right? Because they understand that it's not just about the pay. It's the opportunity. It's being a part of a program. It's being a part of something that like just energizes. And you know, historically, that's one of the things that we have been famous for. And like just seeing you guys create it on the on the East Coast is so cool. Like, you know, some of our first employees with SoulGen, we'd get them relocated from Texas. Right? One phone call they're relocating. You know, I had a guy that was literally making $300,000 a year over on the East Coast in North Carolina that was willing to come and start at a $15 an hour setting job where because I told him, Hey, look, this is the path that you have to take in order to get to the management level that you want. And he left everything a $300,000 a year job to make $15 an hour. Did you end up making over that? Oh, yeah. He ended up, you know, running, running one of our call floors down in Utah and whatnot. But it was, it was just really cool to see like when a guy's willing to make sacrifice for culture, be a part of a program. Like the buy-in is just so much greater. And so the fact that you have guys like relocating to come and be a part of junk teens, great indication of that you're building the right thing. Yeah, and it's not always about the money today. And that's a, that's a part of our culture is like, we don't have our guys always thinking about how much we're going to make today. But it's like, where are we headed as a team? What are our goals? Where could you be if you do X, Y and Z? So it's, you're not, the guys aren't always thinking about, you know, the their paycheck at the end of the week. But it's like the team and, and where could we be by going above and beyond. And some of our best guys, our best paid guys have had that mindset. And now they're at the top. And then the other guys see that that they, they weren't always focused about the dollars in front of them today. And that's what got them in the position where they're at now. So having that be a part of our like culture and our actual like team members that keeps the other guys bought into that vision too. I love it. Speaking of dollars, junk removal is like one of the coolest businesses because there's not like a super high cost of goods sold. Right. It's direct labor, it's trucks, it's dumping fees. But outside of that, are there really any additional costs? Um, I mean, we have our warehouse, the trucks insurance, I mean, your basic, your basic business expenses that you're going to have in any, any business. But we have saws all batteries. We always pay for the best. We have milwaki, like, we're let's go. We don't have fast with tools either. Um, but yeah, there's not really any other crazy expenses. I love that. And so, I mean, speaking of the numbers right now to date, we're, we're filming this thing in the beginning of October 2025. You guys have already done about two and a half million this year in junk removal. And for anybody that's watching this, like two and a half million in junk removal is completely different than like two and a half million in HVAC. Right? Because like two and a half million in HVAC is like, man, we have a lot of equipment costs, a lot of costs, a good sold and everything like that. I mean, two and a half million in junk removal is almost purely service based, right? Like just labor. And so like, like you're running a highly profitable model, you're, you're pacing to hit, you know, close to three and a half million dollars and you're 22 years old. Yeah. It's so cool. So so where did you, where did you come up with the name junk teens? I mean, that's, that's a, it's pretty simple. Like we were teenagers doing junk removal. And I realized why are people hiring us because we're young? Like there's a, there was a good amount of our customers that only wanted to hire us because we were the young kids starting a business. So it's like, all right, junk removal teenagers junk teens. Yeah. And then I love it. It just clicked. I remember running into my brother's bedroom. And I was like, Jake, I got the name. It's junk teens. It's going to work. And he's like, oh, that's cool. He didn't really get it. But like, so two, two things I want to go from there is like one, what you guys have done with the brand, which I think is phenomenal. But two is like, how do you stick to that brand when you were no longer a teen? Yeah. Talk, talk to me about that, right? You're 22 years old. Like how do you plan on keeping that like alive and no longer just being like junk middle-aged men? Yeah. I mean, there's a few things that go into that. I know a lot of people don't want to be picking up junk their whole life because it like eventually your back starts to get like sore and you know, it's not the kind of thing everyone wants to do their whole life. So there's that part of it. And then it's also like, people just want to have a younger person show up at their door. They don't care if they're, you know, 23 or if they're a teenager like 18 years old, as long as there's a young, clean, well-kept, like guy showing up at their door. They're fine with that. So that's another thing. And that's kind of like part of the the external brand or culture that you've created right with your customers is like, look, this generation not considered hardworking is going to show up on your door and we are going to blow your mind with just hard work. We're going to show up. We're going to be young, vibrant, energetic, be able to do it. And so it's the plan long term to keep that labor force always between the ages of like 17, 18 to 22, 23. Like we have plans to grow big and quick as quick as we can in a healthy way. And with that, there's always new positions where guys can, you know, step out of the truck and take management positions. And we can't like only have, you know, like younger people at all times. But like that's pretty much the culture that exists. You know, like we don't, yeah, that is the plan is to have it always be like young people teenagers. So give me the vision. Give me the vision. What number are we hitting in this thing? I could see John Keynes nationwide and a hundred million. And that's that's the vision that I see. Let's go, baby. Why not a bill? A billion. Why not a billion? The whole junk removal market isn't worth that many billions. But hey, I could see it. But let me let me tell you it may not be worth that today. But we live in the consumer generation. Oh my gosh. You know, one thing I realized with this industry is like everyone and everything in the world is moving tech minimalism. And there's so much junk, especially from like the 50s and these other generations were stuff keeping up with the Joneses was such a part of American culture. And now it's like people just want to stay as minimal as possible. And that's going to keep junk. It's going to keep flowing junk into the economy. And we're going to pick it up and get paid for that. I love it. I love it. How much of you guys' work is actually going and cleaning out somebody's storage unit? Storage units is I would say that that's maybe like 5% of so very low. Yeah, I mean, 5% out of all the jobs we do is is a decent amount, but that's a huge market too. And if we targeted that market, we could definitely get a lot more jobs. Hey guys, it's Chris. If you're finding value in what you're hearing, go ahead and like and subscribe. That way people just like you can find this content for free here on YouTube. Now it's not back in the show. You know, it's interesting. I mean, I think the storage unit industry is the greatest indication of how great junk removal will be. Right? Just because like the that's the leading indicator, the lagging indicator is junk removal. The leading indicator is the storage of junk. Right. And so we live in a day and age where literally people will pay a hundred bucks a month to guard their junk that they maybe touch once a year. Right? Like they might go get their Christmas ornaments or something out of the the storage unit, but they got something from grandma that's sitting in there that they think it's worth some money or you know, maybe they're just a hoarder and they just can't get rid of the newspapers from the 60s or the 70s or whatever it is. And man, you see these storage units popping up everywhere and they feel fast. I mean, quick and the way that we build homes now, like a new development four feet apart. Right? The barely any garage or any storage space, right? Like there's no basements. It's only like three bedrooms, two bass, a kitchen and a garage big enough to put your car in. And so now everybody's got to move their junk over here. Right? And and there you guys are like ready rocking and ready, ready to hit a billy. And then people look at their bills and they see that it's cheaper to hire us and come clear out their junk from their storage unit, then continuing to pay that bill. So it's also like kind of a no brainer cell in a lot of those situations to get those jobs. So storage unit jobs are definitely really common. And yeah, like you said with the way houses are even culture, a minimalism is really pushing people to get rid of their junk more these days. So you started this thing when you're 17 years old. What was the initial vision? Because I'm pretty sure it wasn't a hundred million. Yeah, that's a great question. We never had any idea that it would be as big as as it is today. My first goal, my first dream was to own my dream car, a hell cat. And that's why we started this thing. Like I was just looking at every opportunity in front of me and thinking, what can I do to make six figures this year? How much was a hell cat? Between like 50 and 100 K depending on like how I got it. Yep. I ended up getting mine for a good really good price at 47 K. But it's used and it's like it's fine. It's 707 horsepower. It's like a beast. So sidebar when you got the hell cat. Was it everything you dreamed of? I would say that like I still appreciate it to this day and I drive it and enjoy it so much, like just as much as the day I bought it because I worked hard for it. But I realized that that wasn't the only thing in life that I wanted to chase and I wanted to go bigger than that. And we actually didn't even get the dream car on our first year. I looked at the situation and I was like, am I going to really take all the profit that I just made right now and throw that into my dream car and reset for next year and have to do all this again? Or should I take that and invest in a dump truck? So next year I can make four times. So how much money did you guys generate the first share and how much did you net? Yeah. That's the numbers are pretty crazy because it was my brother and I and we did everything. It was us too in the pickup truck, some U-Haul rentals and dumpster rentals. And by pickup truck, I mean literally what kind of pickup truck we talking about? It was a box Ford F-150 that we bought for $4,000. It had a cracked frame and we didn't even realize. Yeah. So I love it. Where did you get the foreground to get it going? I actually like saved up from selling junk that I would collect from the dump. Like old speakers, I would find TVs in order like a replacement board on eBay and fix them up. Bicycles around the time of COVID bicycles were high in demand and same with lifting weights. So I would sell bicycles and lifting weights. And I would make like thousands of dollars just selling junk. I love it. So you were super creative from a young age trying to figure it out. You got your foreground, you go and buy this crappy whole pickup truck and you start going removing junk. How much junk did you remove that first year in dollars? Yeah, so we did about 120K in sales in that first year and I think our profit was probably between 90 and 100K. All right. Because we literally did everything. We saved every penny that we could with our dump fees. We're selling junk on marketplace that we would pick up from houses. And yeah. So our profit was like high, like 70, 80% on that. So with that, we literally took everything and we reinvested that into our first dump truck on our second year. And I really did want to buy my dream car in our first year. But I realized that the investment of that first truck would make it possible for me to have my dream car and be way more comfortable and also have this business that could grow that we could grow with it instead of taking all that money and throwing it into the car on the first year. That's one of the most key principles in building a business. Most people, they want to rob the profits from the business to be able to shout on the rooftops. Look at me. I'm successful. Right. And I'm assuming at the age of 17, had you been driving around a hellcat, it would have felt pretty cool to the boys. Right. Yeah. Yeah. It would have been like, look at my ego. Me champion 17, 18 year old here, driving a hellcat or whatnot. But the fact that you chose to really swallow your pride, get rid of the ego and reinvest just shows wisdom way beyond your years. Right. Like most guys aren't figuring this out until they're in their 40s. They're like, oh, I got to stop robbing the business to try proving to myself worth the other people and I got to go all in on what I'm doing. So you went, you invested, you got some some legit dump trucks. How many of these legit dump trucks are you running now? Now we have five, one of them is a box truck, but they're all the same same model that is suzu NPR or NRR trucks. They go for like 95 to 100 now. When we got our first one, it was actually only like 75 and after COVID, they just skyrocketed in price. So we got it, we got in at a lucky time. They increased like $10,000 a year after we bought our first one. That's that's incredible. Yeah. I mean, literally you got two hellcats in one of those things. Essentially the price of it, but just a way greater indication of success than like the the external flex, right? Like which most people are going for now. One of the things that you do is one thing I preach inside of our community is building a personal brand and really just like as a CEO, you have two main things. One is the brand and the brand is both internal and external, internal we call it culture, external we call it we call it brand in, right? And when you do that, right, you create a story that people want to be a part of, right? The other one is recruiting high level talent, but you're just focusing on this branding. You've been one of the best in class at this, you know, 22 years old. I know your Instagram, you have like 186,000 followers. How many on TikTok? 182 or something. So I mean, very similar. So like I mean, across the, across the boards, you have a YouTube channel as well. Yeah. What do you guys crank in there? Like maybe 55,000 subs or only just that's it. I'm just, I'm just talking dude. 55,000 on YouTube's legit. Yeah. I mean, dude, good for you. And so like across platforms, you guys are sitting on a half a million people. What was it that made you think I need to focus on this? And at what time did you start focus on this? Was it early on? Was it at like year one, year two? Where was it? You asked earlier about the idea of keeping like the brand true to what it is and teenagers and how is that even going to be possible? Well, I realized like on our first year, I think, I think 10 steps ahead, 10 years ahead, that's what my dad always taught me is Kirk. You want to think 10 steps ahead. So I'm thinking, all right, so this is the name of our company, but we're not going to be teenagers forever. How can I have teenagers want to be a part of this when I'm not a teen anymore? And then that's when I realized that the brand was going to be one of our biggest tools to having junk teens be able to continue to grow and have that aspect of the youth and the teenagers and the exciting, exciting new energy would be through our social media and our branding, which is why we've had to invest so much into this indirect value that doesn't give us returning investment. It doesn't have a direct ROI and put us have dollars in the bank, but what it does do is create a mission that's bigger than the money where people feel like they're a part of something more than just their job and that is not only elevated our current culture, but I know in the future, it's going to allow us to continue to attract the younger generation where they feel like they can be a part of this mission too. And I know that it will continue to be even more of a valuable tool as I get older and I saw that from the very beginning, which is why we have this crazy brand for just a junk removal company you would never think, but that's the reason why. Yeah, I think that's probably the coolest part. In the home service space, like we all have a pretty bland product, right? AC, bland, junk removal, bland, pest control, bland, solar, roof, whatever. These are all bland and very few things can actually set us apart from a product standpoint or what we actually do. And so like the fact that you realize that and focused on the brand, like that is the greatest separator there is because at the end of the day, like you said, you know, these 50 and 60 year olds, like that typically wouldn't even want to have junk removed are willing to help out a younger generation because they see what's going on and how you're literally like changing the world through junk. Yeah, the other thing is too, like we started off with our pickup truck doing everything landscaping, moving. So it wasn't just junk removal when we started that it was like pure hustle doing everything we could to make every dollar. And then we stuck with junk removal on our second year. And that's when we actually created the brand that used to be K and J removal and disposal. We did a little bit of everything. I would say junk teens is a cooler, cooler name. Yeah. But we also stuck with junk removal for a couple of reasons because I knew and in the trades, it's really hard to find people who want to do this kind of work. And junk removal is a really simple job. It's like picking up junk, putting it in the truckers, not too much that you have to really teach someone to do that. Then also like the younger generation, I would realize that when I would bring my friends in on the jobs, they would hate doing moving jobs landscaping was also tough because like these guys don't want to, you know, come back the end of the day with grass and crap all over them like junk removal, half the time or in someone's air conditioned house and you're not like outside doing crap all day. So like that's a, I specifically chose junk removal with this vision in mind too, knowing that it would have a much higher ceiling and allow me to kind of like incentivize people to want to do this kind of work too. Yeah. I mean, you've literally taken probably the worst image type service and created like an apple type following, right? Where it's cold following, people want to be a part of it. They see the energy. I know you've you've got distracted with a few things that have kind of been fun with like, you know, the, what the rage room. Yeah. That's great. Yeah. So tell us a little bit about like kind of the behind the scenes culture aspect of what you've created like with your warehouse that like gets, gets these teenagers excited about removing junk. Yeah. So I grew up watching like Whistlin Diesel, Danny Duncan, like these guys on YouTube that were just like doing all these side quests and like cool stuff. And I always wanted to have something like that for myself. And that's where like when we got our warehouse, I was like, I'm going to start to kind of live my childhood dreams through what we're doing now. And the guys get a taste of that in what they do. So we have the warehouse, but I hired graffiti artists to come in and paint up everything. We've invested like so many thousands of dollars into just random upgrades. We get all this cool junk from our jobs. And we have like a whole like kind of man cave full of street signs, pinball machine, just like this cool stuff where the guys can come and hang out after work. And then I love playing music myself. I play the drums as a as a hobby. So I'll have like my music friends over and we'll just jam in the warehouse on like a random Friday. Have you ever seen it was the 1990s film of Teenage Mutant Ninja Turtles? It was the reality one. It wasn't a cartoon. It was when they like the first time that they did it like a real person by a big year. Have you ever seen that video? That movie? I think I've seen clips of it. I haven't seen actual things. So it's interesting in that in that they have like this spot and they're like a gang, right? Like the bad guys that are working for splinter. They're kind of like working for this gang. And they get together and they have like a warehouse that sounds exactly like what you build right? They got a freaking pinball. They got like all this stuff going on. It's just a vibe. It's a place to hang out. And so it actually attracted people to be a part of a gang, which I would say is similar to you because like gang kind of has a negative connotation. So does junk. And so like to be able to get people behind doing something that they maybe not love every single day like the vibe that you're creating. The other thing that you I want to point out that you said is like you took your childhood dreams, right? Like things now you're not much older than a child right now. But but I think this goes to show for like anybody that's watching this that's 30, 40, 50, 60 years old. Right? It's not too late to be a child, right? Like and and I would argue that there's no such thing as adults only tall kids, right? And deep down there's a connection that each one of us have to like our childhood where we really just want to be a kid every single day. And and the fact that you like you're creating it that's been the same thing for me. Like I would argue like one of the reasons why my culture is always thrived is because I'm constantly looking at what my childhood dreams were. Like little poor Chris sitting in Cornell. I got a nice I got a little yard, you know, I can play baseball every day. But like man, I'm dreaming about, you know, video games or I'm dreaming about having a sauna and a cold plunger gym in my office. I'm dreaming about having a slide, which by the way, we have it framed out in the second level. That's awesome. To be able to put a slide down to the back area. Oh, dude. Yeah, like it's still there. And that's still a part of like the dream line of like, man, we're going to freaking one day. We're going to put a slide in here. Yeah, because again, like people normal work culture is not that way. Right. Normal work culture is a show up a clock in. I got a boss sitting in a tie and a in a dress shirt in the corner. Right. Like he's watching over me, making sure I hit my KPIs. Right. I got to wear a freaking at least a pillow to work and casual Fridays allow me to wear jeans. But I still got to wear a button up. Right. And and it's like I get free coffee in the in the break room and maybe some crackers. And like, there is nothing inspiring about a normal work environment. Yeah. And so like the fact that you are creating this childhood dream for these kids. Yeah. And doing it while removing junk did that congratulate song like teenage wasteland. Yeah. Yeah. I know the song, but I don't know the lyrics. Teenage wasteland. But what did it say? Give me some of the lyrics. I don't even know what it talks about. I don't even know the lyrics, but it's just like the feeling behind it. Like if you walk into our warehouse, like that's the feeling that I that you would get in in what we're doing. And also based based on what you were saying, like I feel that energy when I when I got the tour of your space and it was inspiring for me, like I see certain things here. We're in the big picture of joke teens. I'm like, I would want to incorporate this or that. Like it was sick when I saw all the Nerf guns and I was like, wait, you guys have Nerf gun fights like in the office. That's awesome. So like there's certain things where I feel that here and I can tell with your success, having that a part of your culture is one of the things that has got you where you want to be. And you were we've been talking about how it is hard to find people in the trades to like do this kind of work. And when you're so serious and everything's always about the money and just getting the job done, it's harder to attract those people that want to build something more than just showing up for the work. So like part of attracting and it doesn't even have to be like teenagers, but even just like guys in general that want to like, you know, work hard and they're not going to, you know, bust your balls about like every little nickel and diamond they want to they want to actually be a part of the mission with you. It's kind of giving them a little bit something more than just the money that they're going to take home at the end of the day and then they're going to do so much for you and the company. And I think that's something that people could also take away. Yeah, I mean, and there's so many ways to recreate this. And I think I think the the best way is to always look at your childhood or the childhood of others. Maybe you're you didn't like your childhood. Maybe maybe it's sucked right for whatever reason, but you saw other people in the way that they were living their childhood. Use that for inspiration. Because again, there's just tall kids. That's all we're that's all we're working with 40 year old just to talk kid. Like one of the things that we have implemented, we always said like, look, the only reason we started a company is to dominate at intramural sports. We want to have the best local softball team. We want to have the best local flag football team or whatnot. And it just so happens that we run a company to be able to recruit that team. Right. And so and the reason I bring that up, it's like many of our childhoods were involved with sports, right. And many people as adults don't get to do that or aren't a part of a movement that they really believe in. They'd be that actually says, Hey, do this. And so like us involving intramural sports into our culture, absolutely just changes like the reason like like now when I'm connecting and I'm pitching a softball and hitting home run with the boys, right. It's completely different than when we have to show up and we have to get work done and make real money, right. And so it just gives a whole new meaning behind it. And then and then when you add in a layer of like, Hey, look, not only do I want to make sure you have a great time here, not only do I want to get you a paycheck, but I actually care about you, your family. I'm going to help you be better spiritually connect with God. I'm going to help take care of your fitness. I'm like literally I'm going to make sure that you're going to live a good 90, 100 year life. And on top of that, I'm going to teach you how to invest your dollars so that eat no matter what income you're making here, we can help teach you how to be wealthy even when you're not a business owner. And like when you showed that full thing, we call it the P's framework P E A S physical economic association spirituality, all of a sudden people are bought in, right. And and it doesn't matter what they're getting paid because their compensation is coming on so many different levels. Yeah, you're not just being compensated financially, but like you mentioned, all those other things. And I feel like there's even parts of those where we can do better at. Also, I work with my brother. So my brother is my business partner. We're 50 50. That's got to be tough. It is very tough. It's like, but we we fight this battle with the love that we have for each other. It's it's really hard. And we will get into these arguments and everything, but at the end of the day, like those arguments are rooted in how much we want to make this work. And it's not like we just hate each other in the moment. It's like we are we care so much about making our dreams come true that we're like seeing that maybe there's something here that's not great. And that's like part of the dynamic that's like taking me a long time to know. You know what principle that's based off of? Have you heard of the five dysfunctions of a team? No. Okay, so five dysfunctions of a team, one of my favorite books. And we talk about this all the time. Right. Dysfunction number one of a poor team is lack of trust. Okay. And so the functional foundation of a functional team is trust, right? Establish trust. And we create trust through a bunch of different things. Outside activities, culture, all that stuff, right? The next one is what you're talking about, which I love. Yeah. In a dysfunctional team, it's a lack of a lack of or fear of conflict. Right. When there's a lack of trust, there's a fear of conflict. And the reason why you don't conflict with people that you don't trust is because is because you don't think that your opinion is going to matter. Right. Like you don't see this. You don't have the same alignment. You don't have the same goals, everything like that. So in a good healthy relationship, conflict is actually a great thing. Right. Because you know, you both have a and the trust is said like, hey, we both want the same thing. Me, my brother, we both want the same thing. We're going for the same goal. We have different viewpoints on this subject. And we're going to battle it out. And we're going to, you know, we're going to conflict. And so it's actually a healthy thing to have conflict. In fact, it's part of like our culture and our language is that we say, hey, Zara, if I conflict for a second. And so then it's like a immediate trigger like, oh, yeah, we have trust. We're going to see things a little bit different here, but we both want the same thing. And so like, and I think you've kind of come to that conclusion of like, hey, this conflict is actually healthy. It's because we both want the same thing. So tell me about like what are the hardest, like what's been the hardest thing about working with your brother? Yeah. With my brother specifically, I think he's two years younger than me. And while we're young, we're both growing so quickly. We're like two years is a big difference, like who I was two years ago is so much different than who I am today. And my brother being two years younger, I can see like his mind isn't developed like two years as far as mine is. And I can feel that literally you've lived 10% longer than him. Which is crazy. You know, at your age, right? Two years is a huge deal versus when you're like 50 or 60 when it's like, you know, 1% difference. Yeah. So I mean, I've been through a lot of things personally, just through life experience, you know, I'm about to graduate college. I'm actually thinking about what my life is going to be like, you know, I'm saving up to buy a house. All this stuff that is like coming on me at this point in my life, it's maturing me much quicker than where my brother is at. And the problems he's thinking about in life. So that difference is it's harder for certain goals to align because he values things a little bit differently than where I'm at in life. So I would say that that's one of the biggest challenges that I'm looking at right now. But I also understand the situation. And I'm I understand that he's not in the same shoes as me, but all I can do is just try to paint that picture for him and just watch to see how we both mature. So I'd say the maturity thing is is one. And then just we're both different people as well. It's a good and a bad thing because sometimes like I think through maturing, it's realizing that differences are not bad, but they're they can be complimentary and they can be gifts to have those differences. And being young and starting and growing this business together, it's like we have to discover those differences on how they're complimentary and how they're good. Instead of seeing each other as this this guy's better, this guy's better. It's like we're both better at these different things and that's why we're so good together. I think you're pointing out something that's very interesting that most people go through in life, right? When we're teenagers, our goal is to be like everyone else, right? Like that's that is a driven like we want to be a part of the tribe. We want to be accepted. We want to be popular, right? But commonality is more important to us as teenagers versus where as you get older, you realize that commonality actually is a downfall, right? Like when everything is the same, like if if I work with somebody or my spouse and I think the exact same way, then we run blind, right? And so like the fact that you are coming to this realization at 22 years old, like phenomenal, good for you because it took me until I was in my 30s to be able to figure out like, oh, I don't want to hire other people just like me or I don't want to be married to a woman just like me or you know, and that I actually need to hire for my weaknesses, right? And rather than people that I want to hang around only and the fact that my wife is really strong in this area and I'm weak in that area is actually a positive thing, not a negative thing, and right? And so yeah, it's just it's an interesting evolution. I think that each one of us as humans have to go through that right, like commonality isn't necessarily the most important thing. There's also a relationship coach, her name's JFF and she goes through these three stages of all opportunities, relationships and everything and I really love it. And she says like every opportunity relationship starts off with love without knowledge. And basically it's like, hey, I love you, you love me. Let's let's go and do this cool thing, right? Like everyone's excited you and your brother when you started off, you was love without knowledge, right? You didn't know exactly how each other operated or whatnot, even though you're growing up together, you didn't know what it would be like to be business partners. That's what happened. Yep. And then you go through this stage, which is knowledge without love. And essentially what it is is now I know everything about you. I know all your weaknesses, I know all your strengths, and I mainly focus on your weaknesses, because they're blaring, right? Like they're in my face. And I don't love you for it, right? It's just like, dude, this sucks, right? Like I don't know if I can make this work. Like I don't know if this opportunity is good, right? Like you probably went through this in just not only your relationship with your brother, but also just in the business. You're like, yeah, let's go take over the junk world. And there's probably been times and you're just like, this sucks. I know it's without love, right? Like you know exactly what it takes to go and be successful to go and get a hundred million. And you're like, I don't love it. Yeah, I don't love it. And maturity and success always comes in level three. And a lot of people never hit this. They never hit this in their relationships. They never hit in their business and they never hit it in their opportunities. And what it is is love with knowledge. And essentially is that you choose to love someone, something, some opportunity, understanding the whole spectrum of weaknesses and strengths, right? And once you can learn to accept somebody for that, now you have a powerful relationship. Now you have a powerful opportunity. And when I heard that, and that is such a simple freaking framework, and I just got always remind myself what stage am I at, right? Am I in that early honeymoon stage of love without knowledge? Am I in the freaking sucky stage of like, do this sucks? And I don't love you. Or have I chosen to accept this sucks? And I love you. And we're going to go and we're going to go and crush it together. So yeah, we're at that stage where it's like discovering each other's weaknesses. I actually love what you said. I'm going to take this and like play back the clip to show my brother because I think like both of us being aware of this, like you have to be aware of a problem in order to know how to solve it. And we're at that stage where we're becoming aware of this right now. And this will help my brother and I both work together to spot our weaknesses and work towards that. Yeah. Yeah. One of one of the things I share with my team is like one of the greatest strengths or indications of a great leader is a willingness to be wrong. That's so important for even self improvement. Right. If you can't accept like and take accountability for the times that you are wrong, how are you ever going to improve? And now I'm not saying you should lose your conviction, right? Like you should be a hundred percent sold on wherever you're at. Whatever your idea is whatever you're missing your direction. Like, hey, I am sold on this and I'm all in, but I'm also willing to be wrong. But I'm also willing that like, hey, look, if you point out that I got the blinders on and that's the hardest thing for the ego, you're right? Like it's like because the ego doesn't want to be wrong. The ego wants to be right 100% of the time. I always want to know what's going on or what not. The ego is not willing to ask for help. And so set inside the ego, being willing to be wrong. And it's one of the greatest downfalls I've seen with the organizations and one of the greatest strengths of organizations that are building the right way. Yeah, I think it's a part of becoming a good man, good young man is being able to build up that the balance of like having your own self direction, but also being willing to take that constructive feedback to grow and learn as a person. So you're not stuck where you are at your young mindset. So I've, I especially take that advice from people that I know are in better positions than me. Like if if someone is more successful than me at whatever it is, like fitness or certain relationships or business, I like to like kind of take that feedback even stronger from those type of people too and accept that I'm wrong. But yeah, being proven wrong is really important part of self development. Yeah. Kirk, I just want to say this, man, like you are a big inspiration for guys that are in their 40s or 50s and whatnot. I think it's a it's a great indication of one, it's never too late to like like we're all on different paths, right? And like it's it's cool. Like one of the reasons why you're sitting here today is I saw your brand, right? I saw one of your viral videos. I know you have a several videos that have hit the millions and I'm sure that's one of the ones I saw, right? I'm like, man, look at these boys out here for Eacon Osslin like that. That is that is so cool. It's and so just speaking from my millennial generation, I would just say like Bravo, like what what you're doing, what you're doing for your generation, what you're doing out there in Massachusetts and just like the overall goal, it's inspiring. I know it's changing lives. And dude, yeah, it's just a it's an exciting thing that you have going on. How do guys go about being a part of this mission, joining B like because look, not every single person is meant to be an entrepreneur. Lots, most people are meant to either be employees or what I call entrepreneurs, which is guys that can kind of build their own empire within somebody else's empire. And I'm imagining there's a lot of opportunity for that inside the junk teens world. Yeah, definitely. I mean, especially like we want to go nationwide in the next two years, like like I said, I'm in college right now. I'm about to graduate in May, which is wild. This is a man running a three and a half million dollar business and attending college for time. What the freak? Yeah, good for you, man. Yeah. I mean, a lot of people always ask like, why are you even in college? I get that every single time I say it. Yeah, why are you even in college? It's for my parents. It's like their only wish of me and I'm able to make it work. So I see why, why not make it work for my parents? Like they really, really want me to graduate and it's something that they value a lot and I value. And what's the counter argument to that counter argument to doing it for your parents? Just just wondering, you know, just putting devil's advocate here. Are you saying like, like why? Why? So if I hear that, I hear, hey, I'm doing this just for my parents. What's the counter argument? It's because I can make it work. I can do what I love, have my own path and, you know, I trust my parents too. And they're guidance because I am who I am today because of how my parents raised me. Not, not 100%. But I put, I give them credit for who I am and I see they really care about me being in college. So I just trust, even though I don't fully understand it, I trust their guidance for me. So mad respect for trusting a love in your parents. I would say we'd probably graduate to like, I would need to conflict on this one, but that we won't do it. No, I think the honest though, like it's probably like the hardest thing I've ever done in my life is sticking through these four years. I've wanted to drop out so many times. Like it's so crazy. I don't even know how I've made it this far, especially running the business, like the kind of problems that come up where it's like, I'm in a class and I'm getting this phone call that are trucks broken down on fire on the side of the road. It's like, what am I supposed to do? Like sitting this class and learn about this. Speaking of which, it is Friday. Are you supposed to be in class right now? No, but I was yesterday and the other days, but I actually skipped school to be here. Let's go. See, like, hey, if they drop it out at least they skip it, let's go. That's, that's the thing. It's like I, I've kind of just figured out like how to sales, sales is such an important part of everything in life. Like you're never going to fully be able to get to where you want to be if you don't understand some level of sales. And it's the same thing in class. It's like, what does my professor really want of me in that class? What do they want me to take out of it? Do they want me to learn that specific topic or do they want me to learn whatever specific thing it is? So I have conversations with them and I figure out what does that professor really want of me? And I can show them that outside of their class, I can achieve that same thing, which is their goal for me as they're students. You're also hanging out a pretty prestigious business school, right? What was the name of it? Babs in college. Babs in college. And so like, the network that you mean exposed to is pretty phenomenal from a worldwide standpoint. Yeah. Yeah. And it is a business school. So my professors also see, all right, this kid's running a legit business. Am I going to like fail him for like working on his business in the class? So I do have a little bit of flexibility there. So you're very open with your professors of like, hey, this is what I got going on. And I have to be in it. Also, like, I've had the school right and a couple articles about our business. I can use that as leverage. Like, it is sales at the end of the day too, being able to sell myself to the professor so that they know that I'm not just some like kid that's like skipping school because I'm lazy. It's because I'm actually doing something real and I have to show them that and tell the story. Well, dude, absolutely phenomenal. Where's the best spot for guys to be able to find you online? Yeah. That's a great question. So my personal Instagram, you can just search Kirk McKinney on Instagram and find that. But it just like looking at any of the junk teens content, YouTube Instagram junk.teens, right? On Instagram? Yeah. And then pretty much just searching junk teens or Kirk McKinney brand is strong enough. You'll find a baby. Yeah. I love it. Kirk, dude, thank you so much for being on the show sharing with us your wisdom, your your young energy, everything that you're doing to change the world through junk removal, which is freaking phenomenal. And I always say like that, that is the sign of a great culture, great passion when you can use something so basic as a platform to be able to go change the world. So thanks for coming out my man. Thank you.