The Truth About Sports Memorabilia (And Why Authenticity Matters) | Ben Beeri

Welcome to another episode of Coffee's for Closers. Today we're sitting down with one of the owners and founders of Golden State memorabilia, the largest distributor of authenticated memorabilia on the planet. Please welcome Ben Beary. Thanks for the brilliant trip. Welcome to another episode of Coffee's. Thanks for having me, Joe. Yeah, it's been a fun conversation so far, chatting with you. And as I told you in the beginning, I love sports memorabilia. It's cool to meet with someone that has the biggest selection on the planet of sports memorabilia. Authentic sports memorabilia. And we're going to dive right into this. Now, what is it that really attracted you to a marketplace that is number one, hyper competitive? Number two, there's just a lot of shade around sports memorabilia. What is it that drew you to that business? For me, it was more of a passion. I just like going to basketball games when I was a kid. I'd bring my cards, I'd bring my photos, I'd bring my jerseys, and I'd try to get autographs from the players, and I thought it was cool. I grew up in the Bay Area. Big Golden State Warriors fan. They were not a very good team. No, they just mean not a very good team. It got a little bit better. They drafted a 09. They drafted a guy by the name of Stefan Curry. And slowly, they started climbing to relevance. And it was cool to just a mass collection over the years. And honestly, just grow a collection of autographs that I enjoyed. And my business really became a continuation of growing that collection. And I wanted to get to a point when I started my business, where I wanted to have 10,000 unique items for sale on our website, store, and online. And then we got to 10,000. We wanted to get to 20,000. And then we got to 20,000. We wanted to get to 30,000. And we got to 30,000. It's like, OK, it's a lot of items. Let's start selling some more stuff, try to get it down to 20,000 again. Or it started getting it down. I realized less is more when carrying a diverse set of inventory because so many of the different athletes are very niche. And it's nice to have the large selection of things. But most people gravitate to the few athletes many times rather than the many athletes once. You know, 30,000 unique memorabilia pieces. What is the value of something like that? It gets up there for sure. I mean, just like we got items. One Jordan item is like 30 grand. Sure, yeah. We get items from $30 to $30,000. I mean, if you could be higher than that even. But it really just depends on what the scarcity of it is, how many can get produced, what the item is on. Sometimes just one trading card could be tens of thousands of dollars alone. You can add an autograph to that and it climbs in value even more. Yeah. So that 30,000 is a combination of cards and sports memorabilia. Or just, they're all autographed, right? So it could be autographed cards. It could be autographed jerseys, photos, balls, any type of item really. What's the most expensive piece you've ever sold? Most expensive piece we've ever sold. Well, I mean, there's a few different ones, right? I mean, usually it ends up being somebody who's diseased or it's scarce and you're sold like Lou Gehrig items before. I mean, I had a Jackie Robinson on a nice big photo. That was a pretty cool item. Some trading cards, some trading cards of guys like Steph Curry or Michael Jordan or Kobe Bryant. And so people like the goats, people like the players that really stick out. And that's what I love collecting. Have formed like a connection to them. Like, I mean, people see that and they go, hey, I don't just admire Kobe Bryant for who he is on basketball. I had my regalia Kobe Bryant for who he is as a person. What he represents and the mamba mentality and how he inspires me to work better at my craft of what I do every day. I couldn't be a professional basketball player. I had my regalia like Steph Curry for his consistency and his loyalty and his infectious joy in which he does everything he does with. I mean, the guy goes on the basketball court and he elevates everybody around him. Yeah. Each one of his teammates becomes better for being around him. teammates, coaches, fans, training staff. Like, there's guys like Steph Curry, you meet people and like there's not one person who doesn't become better around him. Yeah, I had a friend who had a Michael Jordan Warren Jersey that was signed and he bought it for $200,000. I was probably going up in value since. Yeah, not crazy. Like, I'm like, here I am bragging about my Michael Jordan Jersey. It's probably worth 10, 12 grand and he's got like, no, my nose DNA verified Warren by Jordan and such and such. Have you ever carried any of that kind of stuff where it's like game Warren Jersey? We can game used stuff from time to time. But again, it's like the higher an item climbs in value, the more niche the market gets. Right? So unless you decide you want to take the item to auction and liquidate it, right? Yeah. You don't really get a quick turn on it. So sometimes it's like, do you find the right buyer for the item or are you just trying to get rid of the item, move on from it and get into something else? When you're carrying 30,000 pieces of inventory, do you have buyers lined up beforehand to acquire that? Like, how does that work? Because that's a lot of inventory to carry and how do you even carry that stuff? It's not like you carry it in a warehouse. It's got to be like armed, guarded type of, you know, facility. Well, you have items that sure you have buyers want to snatch up as soon as you get them in stock. But a lot of items, you just kind of buy them and hold on to them and make them available to the right buyers on the right marketplaces and each buyer knows what they're looking for. Each buyer knows what team they're a fan of, what celebrities are a fan of and they'll go and they'll search, hey, if you're a fan of the Houston Rockets from the 1994, 1995 championship and you want an autograph of Robert Ori because you thought he was a badass on that team. You'll go online, you'll search for a Robert Ori autograph. They're typically not very expensive and you'll go ahead and you'll buy one of those and that just kind of ends up hitting kind of all the nostalgic fields of, hey, I was a fan of this team X amount of years ago for me. I thought Jason Richardson was awesome when he was on the Warriors in 2001 and 2002, winning a dunk contest. We didn't get all star players back then. The Warriors didn't really make the play off. Like it was just what moments can you hold onto that you connect with as a person, you think are cool that you want to commemorate and that ultimately becomes a reason for wanting to collect something and wanting to go online and search for something and wanting to have it so you can enjoy it. That's awesome. So we talked about the fraud that's going on in the memorabilial world and how prevalent it is now. Now I bought and stuff off of eBay and sadly now eBay now has this other level of authentication outside of PSA because you could say you're buying something on eBay. It's PSA graded and PSA is like this isn't from us. So how often are you encountering counterfeits in the memorabilia space? So for us specifically, I mean, we do our due diligence on each and every item we sell and we ensure that the items we sell are authenticated. There isn't a single item that we sell that isn't authenticated and has gone through all the checks and processes to ensure that hey, the item that our buyers are getting is authentic. The thing that I would kind of advise people who are looking to purchase memorabilia to do, whether it's for us or for somebody else, is to educate yourself on which autographs are the authentic autographs versus which ones are not. If you go online, you type in, you're looking for a Kobe Bryant autograph jersey and one is available to you for three or 500 bucks. It likely wasn't signed by Kobe Bryant. Yeah. So what do you sell a Kobe Bryant signed jersey PSA graded for? I mean, they range depending on the type of jersey, how it's displayed, air of the autograph. I mean, you can probably get a Kobe Bryant jersey for five to 10 grand nowadays. Yeah. I'm actually working with the church. Now I'm gonna, I got a, I designed it really well, like a Kobe sign ball authenticated by the Lakers with the Kobe PSA nine rookie card and like a really cool picture display. I'm hoping that the church can get 12 to 15 grand for it. That'll be nice. Yeah. So, you know, like I like to collect myself and then I like to buy memorabilia to raise money for charity, because people will spend top dollar if it's a donation. So it's like a way that I've been able to look, kind of like get a multiple on my investment for charitable contributions. And it's cool anytime you can give back to someone. I mean, it's like you're really coming from a place of giving and looking at things to hey, like I'm not doing this for me. I'm doing this for somebody else. And it's really cool anytime you can put yourself in a frame of mind to be able to do that. Now let me ask you, at what age did you realize like this is what you want to do? You want to get into sports memorabilia for a living? Well, it was funny. So I always enjoyed getting autographs from players. I always thought it was cool. I still enjoyed that. I still enjoyed it. I had an interesting upbringing in which me getting autographs was frowned upon by parents, teachers, everybody at school. Everyone's like, hey, Ben's too focused on getting autographs and got to a point where when I was 12 years old, I was actually put in for psychiatric evaluations. Like, hey, what is wrong with this guy? He's too focused on these autographs. He's not getting his good grades in school. All this collecting autographs is interfering with him in school. He's not getting his good grades as he could be getting. And what's wrong with him? Like, we need to get him some help. We need to get Ben some help. What's going on with him? And I was very focused on it. I really enjoyed it. I would always sort all my cards or photos, sort my autographs, and just had fun with it. And I got about a year or so later than that. I got kicked out of school when I was in middle school. And that kind of sent me down a path of, well, what did I do wrong? Like needing to kind of reflect on myself, understand, hey, what got me here? And how do I get out of this next situation that I'm getting into and kind of work to prop myself up? Me going and getting autographs was a problem to people in the past. Do I now stop doing something that I'm passionate about? Because people are telling me that I shouldn't. And I ultimately kind of took a little bit of a break from it and then came back to it during my high school years. And I was more passionate about it than ever before. And I learned a little bit about the business side of things. And I'm like, it's full steam ahead. It's time to get going on this. And I really, I started working more on the business side of things when I was 20 years old. And things started heading in the right direction. And I'm really grateful our business is going to turn 10 years old in April 2026. Wow. And what age did you create the bit incorporated? I was 20 years old. 20, so now you're 30. Turning 30 in a couple of weeks, I guess I'm getting old now. What can I say? You're not 40 yet. You got plenty of time. Now, what would you say to someone who's looking at getting into sports cards, sports memorabilia for a living? I would say that make sure it's something that you enjoy doing. And it's something that you're passionate about. There's plenty of other fields in the world that can be more lucrative than sports cards and sports memorabilia. Sports cards and sports memorabilia is a fun business to be in. You can certainly make a living and certainly make a good living. But if you really look at every type of business and the levels of scalability to them, there's many other businesses out there that are far more scalable than sports cards, sports memorabilia. Because there's only so many authentic autographs that are being signed by each and every athlete. There's only so many cards that are being produced that have value by the sports cards company. So you essentially end up getting in a business of buying and selling. And you can make money doing it. You can make a living doing it. You can make a great living doing it. And it's awesome. And it's fun. But I would say to make sure that it's something that you genuinely enjoy doing. Because if you get into it without any passion or enjoyment of doing it, there's going to be days that aren't the best days. And those days are really going to knock you down and discourage you. And you're not going to want to do it anymore. Now, after you finish college, you're not 20, 21, you're 20 years old, right? 22 when I finished college. 22. And then you go, do you tell your parents, you know what, I'm not going to pursue whatever my major was in, I'm going to go on a sports mirror, yeah. What was that like? That was an interesting time for me. So I graduated college. I really didn't have a full level of belief in myself that I could go for it. Go for the entrepreneurial dream. Go for my business full time. And what were you questioning? Well, I was questioning myself and like myself limiting beliefs. And I grew up in an environment that wasn't really conducive to my growth. I wasn't told that I could do anything that I want to do. I was told that, hey, Ben, you've got these loves. You've got these passions. But that's what they are. They're love is their passions. Like go find something real to do for a living type of thing. So I graduate college and I go on some job interviews. And at this point, I was working on my business part time. And I'm like, maybe I'll go on some job interviews and make an extra 40 or 50 grand a year so I can help fund my business. And I want to have a couple of job interviews. And I remember walking out of a job interview one day and going, I don't want this fucking job anyways. Like there's like, I can't see myself getting up in the morning and coming to work here. I'm just going to send it. I'm just going to go and work full time on my business. More than full time, every hour, every waking hour of the day. And I started working on Golden State memorabilia 16 hours a day, seven days a week. And I probably did that for the next. But your business relies on capital contribution. Absolutely. How did you get capital to attain the inventory to make it as business? You could work as much as you want until you're building the face. But did you get like a loan? Did your parents? You know? Actually now. I was very grateful. I had some help from a previous venture that I did when I was 17. I got into the ticketing business and I would buy and sell tickets to Warriors basketball games. And that's kind of way too much. It wasn't a ton, right? But it's like, hey, when you're starting a business and you've got, say, built up 50 to 100 grand, it's like I can go and start buying some autographs with that. Yeah. Start reselling it, start buying some more autographs and resell those. You got an initial venture. And so I ended up in 2019 when the Warriors moved to the Chase Center. I probably had about 100 grand saved up and that's what they wanted for the tickets to get the seat licensing fees at the Chase Center. And I told myself that I would be better off investing this into my memorabilia business than I was into the tickets and that was one of the best decisions I ever made because later that season five games into the season Steph Curry gets hurt. And then later that season, they got suspended for COVID. The season got suspended for COVID. And I would have lost my 100 grand trying to sell the tickets. So a little bit of divine intervention. And I was able to, I got, I was very fortunate that I made the decision that I made to kind of invest more in the memorabilia side of the business. And it was just, honestly, it was building and managing a collection. And that's what started out and ultimately it turned into, hey, how do I structure a business? How do I hire employees? How do I build a team? How do I train employees? How do I, I mean, you gotta teach yourself about taxes? You gotta teach yourself about accounting? You gotta teach yourself about leadership and hiring? And how to inspire other people to share in your vision and grow? So it's, how many people are part of your vision now? Part of my vision, I mean, it was interesting. There were points in time where I was managing upwards of 20 people and it's like, and we've gotten down. I mean, nowadays we have people coming in and out. I mean, we've got slightly upwards of 10 now. And you end up getting in a spot where it's like, how do you inspire other people to go and chase their dream careers? Whether it's with you or not with you, if somebody on my team wants to go and do something else in life, how do I give them the tools to go out and venture into a space where they can go and do that? I mean, that's what it's about. Helping other people grow and seek their passions, seek their dreams. Totally. And everyone's different, right? Let me ask you this though, because I'm always fascinated with people who built a career. I mean, I don't know anyone that's really built a sports memorabilia business. I had someone who built a sports card coaching the biggest in the country business. And they taught, teach people how to do sports cards on the side, but like sports memorabilia is so niche. Very. To begin with, and then you dive into the niches of the niches. Yeah. And to be honest with you, the profit is in the niches. It is. With any industry, whenever there's a niche, so what niche have you found to be like the most lucrative in the sports memorabilia business? Well, the niche that we have is our autographs are authentic. And there's so many different parts of the business in memorabilia and collectibles. And there's so few people who sell authentic autographs. An overwhelming majority of autographs that are available on the market for people to purchase are usually not signed by the person that they claim that they're signed by. And so- That's fascinating, you see that. How do you know that? Well, I mean, you go online and you look and all of a sudden, hey, there is a brand new style of a Lakers Jersey signed by Kobe Bryant. And Kobe, rest his soul has not been with us for the last five years. You cannot have possibly signed X Jersey or whatever it is. It's being sold for two or 300 bucks. And you see all this stuff. And there's people who are praying on buyers that lack an education as to which of the signatures are authentic. So we really look around and look at all the great companies in our industry that are selling authentic memorabilia. And I commend them because I know what it takes. I mean, you've got to take the time. You've got to sit down with an athlete, an athlete has to sign the autographs or you've got to purchase the autographs from people who are reputable, who obtain the autographs directly from the athletes. And at the end of the day, the niche is an athlete or a celebrity took a pen and signed the autograph themselves. And that autograph has then gone through an autograph authentication process and has been authenticated. And only then it can be made available to sell. What is the autograph authentication process? The autograph authentication process usually runs through one of three main companies, PSA, JSA, and Beckett. And they have experts who take a look at these autographs compare them to known examples of autographs signed by said athletes and celebrities. And they come to a conclusion in which they deem the autograph to be either likely genuine or likely not genuine. And in order for an autograph to be authenticated, one of these experts has to deem the autograph to be likely genuine. And so then we end up with these autographs that are authenticated and we can make them available for our buyers to purchase. Now let me ask you this, because it seems like your business probably suffered a lot in the beginning. Can you recall one of your greatest struggles in starting? Oh, man. Yeah, I mean. Well, the state of Merribelea. Well, I will say this. First of all, as an entrepreneur, I think the greatest struggles you go through in business are personal, because you tie your personal identity to how your business is performing. And early on, when you start a business, any business, there is a very, very, very significant chance that your business is going to fail. Like you walk into starting a business, like if you were to tell 20-year-old Ben, hey, in 10 years for your business to still be alive, the odds are 99 point whatever percent is you are going to fail. Your business is not going to be around in 10 years. And that's the reality of the situation. So I am essentially going into something, knowing that I have a less than 1% success rate of staying around. And there's this constant. Am I going to be able to do this? Is this business going to be viable? Am I going to get to a point where I can make a living? And it's this constant. Keep working, keep working. How do I get over the hump? Can I generate revenue? Can I be profitable? Can I afford to pay rent for a warehouse? And all these different things that keep coming up and all these different expenses and all the costs of doing business that are unforeseen that happen to every business owner. And those early on struggles are ones where you have to keep pushing through. And you almost have to have a certain sense of self-delusion to believe that you are going to make it against the incredible odds that are stacked against you. And I remember very distinctly, we were just kind of starting to get over the hump. We were just starting to generate some revenue. This was around March of 2020. And COVID lockdowns happened. Everything shut down. And I lived in Northern California. In the Bay Area, our business was based out of Walnut Creek, California. That was one of the most shut down parts of the country. And there was a state home order. And all of a sudden, I was not allowed to go to my place of business. And I had to sit there and I had to make a decision. I knew that I had signed a lease on that warehouse not too long before that my business would not survive if I had to continue to pay rent for a business that was non-operational. And so I made a promise to myself. I went into the office against a state home order seven days a week with no exceptions. Thankfully, during COVID, there was no outside distractions. Could work my 16 hour days without being bothered by anyone. There was no pressure to go out and be so short. There was no friends getting together. There's nothing going on in the outside world. Could go to my place of business, laser in. Be laser focused. And the first week of COVID, there was no sales. Everybody was uncertain. Nobody was buying anything. I was sitting there questioning like, is my business even going to survive? I remember going to the office. There's no orders to ship. There's no. Like none. None. Because people are like, why am I going to buy a memory? Yeah, I'm going to die. Yeah. And it's like, OK, I've got to pay my employees. I've got to pay rent. There's no money coming in. There's no revenue coming in. OK, how much money do I save? How many months can I keep my business going for? And all of a sudden, a couple weeks later, things kind of started kicking up a little bit. People realized it's like, hey, yes, we are stuck at home. We are going to get through. This we're not going to die. And all of a sudden, sales kind of started kicking up a little bit. I'd say memorabilia probably became more popular than ever at that time. Why do you think you became more popular than ever? I think people were at home. And they had an opportunity to reflect on what they could connect with. And regardless of your background or your demographic or what your interests were, political beliefs were, you had a certain connection with an athlete or a celebrity. And you resonated with that person. Whether you were mourning the death of Kobe Bryant at that time, or whether you thought Luca Doncic was the next big athlete, or Patrick Mahomes is dominating, or, hey, Tom Brady's on the bucket here. What the hell's going on here? How is this going to go down? And you've built a connection to an athlete. You resonate with an athlete. Resonate with, hey, Taylor Swift's coming out with a new album. This is going to be cool. I'd love to own a piece of memorabilia of hers. Or I just watched this movie, I think. Who was it? It was Ozark, shall I remember? We were selling, I played Marty Bird. We were selling memorabilia. It was like, OK, we haven't been able to sell this guy in years. All of a sudden, now people are buying him. It was with Jason Sudakis. It was. And people are buying his memorabilia. And it's like, and people were at home. And they had a chance to reflect on who they could connect with. And when people find a moment of connection, that is when they decide to purchase a piece of memorabilia to commemorate that moment of connection. It's incredible that during that uncertain time of COVID, that people were buying their favorite actors. What was during that doubtful time? What is it that really kind of gave you that hope that you were going to get through this? I think for me, I felt like I didn't really have too much of a choice. Like, my entire personal identity was tied to the success of that business. And if the business failed, then I was a failure. If the business succeeded, I thought I would be a success. And it was really interesting what happened and what unfolded in my life over the next couple of years, where I realized that my business was viable by many measures my business was viewed as successful by many people. But I didn't feel successful as a person. I didn't feel whole. I didn't feel adequate. And it's so interesting chasing the external successes that other people view and getting to that place and realizing it's like, OK, now the personal work can begin. And that was something that really hit me hard because, yes, my name is Ben Biri. I'm an entrepreneur. I'm a business owner. I own this business, Golden State Member Villea. But I am not the business. I am not the heartbeat. I am separate from the business. I am a person. I need to work on myself. I desire to have friendships, connections. I desire to love people. I desire to be loved. I desire to accept people. I desire to be accepted. And it's like, how do you separate your personal self from your business? And I didn't think I could do that because I felt that I had to be the heartbeat of the business. And that was a really interesting journey that that prompted for me. What was the greatest lesson in that journey? The greatest lesson is that you get to learn something new about yourself each and every day. And that everything in the past that has happened in your life has happened for you, not to you. And that the future that is ahead of you is unknown. You have no control over it. There's nothing you can do to get the future to reveal itself. But to just accept and embrace that, hey, the future is unknown. And I'm here for it. And I look at things now. And I'm just grateful for how everything has played out in my life. I understand that it's all been a part of my purpose. And I'm genuinely looking at the future. And I have no idea what's going to happen in my life. But I'm excited for it. I'm here for it. Yeah. I mean, that's the part of the journey. Now, what do you think some of the best devices that you received during the journey? I think the best advice I received is to just not stray off from who I am as a person. And to not diminish who I am in search of acceptance from others, and to lean even further into who I am as a person and into my authenticity, and that there are going to be people out there that judge me or that don't see eye to eye with me or that don't accept me. But as long as I can accept myself and be myself and show love to other people and be respectful to other people and accept other people for who they are, that that's really what matters. And just to be the most authentic version of myself that I can possibly be and hopefully inspire others to be the most authentic version of themselves that they can possibly be. Have you had any mentors in this memorabilia business because it seems like so niche. Like, who can help you kind of mentor you? It's very niche. We have an industry that's pretty tight in it. There's a lot of us that know each other. Very grateful that I've had an opportunity to be around the industry's leaders and learn from them and just see how they operate their businesses directly. It's really just a small group of us that go and make an effort to try to bring authentic autographs to people and have autograph signings with athletes and celebrities and ensure that these autographs are authenticated and they're made available to our customer base. You guys close your own signings? We do at times. And our competition isn't each other. Like, it's really refreshing to see that, hey, here's a guy who owns another company. He's selling an authentic Michael Jordan autograph. Like, I would rather somebody buy from him than buy from the guy who posted $10, $500 Michael Jordan or his his own eBay that are not signed by Michael Jordan. And that guy's going to sell his 10 before the guy with the real one's going to sell his one. So that's kind of interesting. So it's all kind of like, hey, how do we root for each other? How do we kind of come together? How do you root for each other? And you're in this super fraudulent competitive world. Well, we root for the people that do things the right way. You root for the people that have integrity. You root for the people that want to see the authentic autograph end up in the customer's hands. And if somebody buys an autograph from somebody else in our business who owns a business that is selling authentic autographs, I don't view that person as a competitor. I view that person as a colleague in our industry because they are out there. They're trying to get authentic autographs in people's hands. They're doing things the right way. They're doing things with honor and integrity. And honestly, we need more of that. And the more of that that we get in this business, the more we can educate the end consumers to, hey, there's a difference between authentic autographs and autographs that are not authentic and hope that more market share shifts words purchasing the authentic autographs versus the non-authentic autographs. Now, right now, is there a competitor that you can think of that you're like, I want to be like them? Or you already dominate the memorabilia space. There's nobody living in here. My only competitor in life is myself. And it's you versus you. I want to be better tomorrow than I am today. I hope that I'm better today than I was yesterday. And it's really cool when you're on this constant journey of transformation as a person to see who the person that you get to become is. And whether that's in business or whether that's personally, there's all these different sectors and different things that you can get interested in in life. And there's different seasons of life. And in one season, you may be really interested and really focused on one thing. In the next season of your life, you're really interested and focused on the next thing. And you can always come back. You can always go back and forth to the different things that you're interested in. And just keep pushing, keep becoming, keep transforming. It's like this is such a wonderful life that we get to live. It's such a privilege to wake up every day and do something that I love for a living. I'm so grateful for it. It's such a privilege to wake up every day and get to see people that I love, talk to people that I love, share a conversation, share a, I'm whether it's a meal or a night out. And it's like, that's what really matters at the end of the day. It's like, who do you love? Who loves you? Who do you care about? Who cares about you? Who do you accept? Who do you respect? Who accepts and respects you? And where are you becoming? What journey are you on? Who are you becoming as a person? And are you proud of the person that you're becoming? Or do you need to give yourself a look in the mirror and say, hey, I am not heading down the right direction right now. I need to change the course that I am heading down so I can become the person that I am meant to become. That's great advice. And that's something that I always ponder and ask myself, am I the guy that I want to be right now? Am I the person that I'm being? Am I hitting my personal goals? In a business that where you don't get a lot of mentorship and you don't have competitors to really aim for, how are you driving your goals right now? What is it that's keeping you on that path? Because there's really no way to learn. You're setting the path. You're the trailblazer. So for us, it's how do we get authentic collectibles, authentic memorabilia and customer's hands? How can we give them the experience of connection? If somebody grew up and watched Kobe Bryant play and loves Kobe Bryant and wants to purchase a Kobe Bryant autograph. Everybody wants one of those, no. Whether they watch them or not. I want them to have one that was actually signed by Kobe. Yeah. They're not easy to find. But I want them to have the correct one. I want them to have the right one. I want them to be signed by Kobe. There's nothing that breaks my heart more than when I go and I see someone and I visit someone and they're, oh, Ben, you're in the memorabilia business. This is really cool. Oh, yes. I have had this Kobe Bryant jersey on my wall for years. I got this as a gift and I look at it and I'm like, that wasn't signed by Kobe, bro. And that really becomes a dilemma of when you can tell someone how you break that to them because it's like, no, it's authenticated, bro. That's global authenticators. That's not a real company. It's really like, it's heart wrenching because people invest their harder and money into this stuff. And they invest their harder and money into these collectibles. And a lot of these collectibles are purchased because they want to have a connection with an athlete. A lot of these collectibles have value and people invest in them because they know that, hey, this item could potentially appreciate and value. And I want to have it, right? And it's like, so for us, it's how do we, the most creative with ensuring that people are getting authentic autographs? We recently started our framing services so we can help people custom display the autographs as they would like them and how do we get creative and help them display the autographs as they would like to have them display. And also, how do you help people display other moments in their lives? Hey, we can also frame wedding photos. We can also frame diplomas. We can custom cut all the different logos and colors. And that stuff has been kind of cool and kind of fun to play around with. And how do you, at the end of the day, help somebody commemorate something that is meaningful to them in their lives? And how do you bring that to them? And for us, that's what drives us. And you're doing this at scales. So people are doing this with you. And you're doing this at a massive level of production. It's fun. A couple last questions before you adjourn. This one's about goals. What's a personal goal that you have for yourself? A goal for your family, which you're single now, so I'm assuming your family, whether it's your immediate family or relationships you have. And then a goal that you have for your business. It was really interesting. I've been reflecting on this a lot lately. And I've gone down this journey over the last few years of discovery and becoming and learning about who I am as a person. And it really just comes to a place of how can I unconditionally accept myself and love myself and respect myself? So I can unconditionally accept others, respect others, and love others. And stay true to that on a daily basis. Be my most authentic self on a daily basis. And help inspire other people to go down that path of love, respect, acceptance, authenticity, and radiate that to other people. Because at the end of the day, I'm going to die one day. We all are. And when I die one day, nobody's going to say he drove that car. He had that watch. He lived in that house. He owned that business. We're going to say, this was a bend as a person. This is the impact that he had on my life. I am better for having interacted with him or having known him. And I really just have a great sense of peace and knowing that I can be that person to other people. And whatever has meant to happen for me in life with relationships is going to happen. What I was meant to happen for me in my life with family, that's going to happen. I know I'm going to be a great father one day. I've always wanted to be. And I know that's going to be a good path for me. Whatever has meant to happen in my business, or business as at this point, is going to happen. And that will continue to head in the right direction, because I'm passionate about it. My team is passionate about it. And how can I help my team grow their careers? How can I pour into them as people and help them develop as people so they in turn are able to pour more into the business so they can increase their value, so they can generate more revenue for the company. So I can pay them more. So they've got more fruitful careers and a more successful path ahead. And how do you ultimately just elevate the people around you? I mean, the most significant people that you come across in life elevate the people around them. And it's like the Golden State Warriors don't win those championships without Steph Curry as the heartbeat. That's right. And they come into work every day. The training staff is better. The coaching staff is better. Players around him is better. Kevin Durant was able to win a couple of championships with Steph Curry. I mean, it's like we're one of the most talented players in the world, Kevin Durant. They needed that heartbeat and that leadership of Steph Curry and that radiated all that joy and all of that love through the locker room. And it's infectious. When you're radiating joy and you're radiating love and you're just respectful to people and you accept people for who they are. And that's really the path that I desire to go down. Just a constant state of growth, a constant state of becoming a constant state of raising my vibrational frequency and hopefully inspiring others to raise their vibrational frequency and become the most authentic people that they can be. Like, Joe, when I'm around you, I just want you to be Joe. I don't want you to be anybody else. And I accept you for who you are, for whatever's good, for whatever you're struggling to accept yourself with, for whatever you've got going on, I just want you to be you. And I want to love you for you and I want to accept you for you and I want to respect you for you. And I want to be able to do that for the people that I come across in my life. So that's where I'm at right now. And that's what I'm excited for. It's coming up for me. Love that. And what about business goal? Business goal is I want to see my team, the people who are on my team feel as successful as they can feel. I want my team, people on my team, to feel like they're working their dream jobs, to be proud of what they tell people when they are asked, what do you do for a living? They can radiate the same level of passion. But I can radiate. They can feel valued. They could feel like they're growing not only professionally, but also personally. And I imagine that there's going to come a time where there's going to be other companies as well that I'm working on and just have one big family of a team that we're working with that we're all pushing to make the world a better place. And that's something that really excites me about business. And I recently started my own podcast and the authentic journey. And it's about how I can dive as deep as I can dive into my authenticity and inspire other people to dive as deep as they can dive into their authenticity. And it's just, it's fun. The stuff is fun. You know, having a conversation. It's amazing, like just two humans connecting. Yeah, what's been some of the best lessons you've learned from your podcast? One of the most amazing things I've found when you have the privilege of sitting down for a podcast with somebody is you get to know that person better as a person. And I can already love you. And I can already accept you. And I can already respect you. But I know that after we sit down for the podcast, I actually get to know you better. Money can't buy that. Like there's no greater feeling than knowing it's like, hey, you and I just sat down for a podcast, Joe. I know you're hard better than I knew it when he sat down. And there's no greater payment than that. There's no better gift than that. It's amazing what a one hour conversation can do to a relationship because it's a dying attribute. We don't do this very often nowadays. It's always some sort of distracted conversation. You're on your phone. You're doing this. You're doing that. You're, you know, but a podcast is literally unobstructed, although there's cameras and we're live and this and the other. It's unobstructed, unfiltered, raw content. That's a conversation that, you know, where I'm looking you in the eye. Yeah. And unfortunately in this society these days, it just doesn't happen. Yeah. Doesn't happen. One last question for you. When you're in front of the pearly gates, what's God going to tell you? God is going to tell me that every day, when I woke up in the morning, I had an opportunity to elevate myself and elevate others. Elevate their soul into the best version of their soul that they can be. I sought out human connection that ultimately turned into soul connection. And when you can get past the human connection part, connect with other people's souls and elevate those souls and help every person be their most authentic self and be the best version of themself they can be and get people on a state of constant becoming and constant elevation and constant leveling up of themselves personally their soul. Get people to their goals. Get people to show themselves to the world and talk. I mean, there's so many, you and I were talking about this earlier, how many entrepreneurs are out there. They're hesitant to share their stories, hesitant to share about themselves, hesitant to let people know what they've been through, what they went through, their failures, their successes. And I feel like there's so many people out there that the world would love to hear more from. And I think that God would tell me that it's like, hey, Ben, you went out there, you're authentic, you genuinely wanted to elevate the people around you and look at how many people you elevated. And for me, that drives me each and every day. And I am like excited to wake up in the morning and see who I can impact and who I can elevate on a daily basis. Let's go. Beautiful. Well said. If people want to connect with you, how do they find you? Can find me on Instagram, BenBerry, B-E-N, B-E-E-E-R-I. I recently started my podcast, The Authentic Journey Podcast, or on Spotify, Apple, YouTube, wherever you get your podcasts. Instagram, The Authentic Journey, Pod, Golden State Memorabilia, gsmemorbili.com. And we're on Instagram at gsmemorbili. You can check out all the different collection, all the different stuff. We're happy to help you guys with all of your framing and display for your collectibles needs, autograph authentication services, different valuations on items, appraisals, answer different questions, and really just help ensure that you guys end up finding the most authentic autographs that you guys can find and just ensure that you guys are getting the real deal whenever you guys purchase an autograph for purchase collectible. Anything that you want to add to your collection, we want to make sure that what you're getting is genuine and we're always happy to help. So definitely feel free to reach out to us. We'd love to hear from you guys. Love to hear your guys' feedback on different stuff. Ben, it's been a pleasure to have you. Thank you for jumping on the show. Ben Beary, guys, golden same memorabilia. Make sure to check them out. God bless.!