Throughline

How Bad Bunny took Puerto Rican independence mainstream

49 min
Feb 12, 20262 months ago
Listen to Episode
Summary

This ThruLine episode explores how Bad Bunny's music reflects Puerto Rico's colonial history, economic crises, and independence movement. From his breakthrough hit 'Soy Peor' during the 2016 debt crisis to his explicitly pro-independence album 'Debi Tirar Mas Fotos,' Bad Bunny has become the voice of a generation demanding sovereignty and cultural preservation amid gentrification and U.S. federal neglect.

Insights
  • Bad Bunny's political evolution mirrors generational shifts in Puerto Rico—his early music captured crisis mood organically, while recent work deliberately amplifies independence messaging through visual symbolism (light blue flag) and historical education.
  • The 1996 elimination of Section 936 tax exemptions triggered cascading economic collapse that shaped Bad Bunny's generation, demonstrating how U.S. federal policy decisions create long-term political radicalization in territories.
  • Cultural figures can simultaneously advance social movements and commercialize them; Bad Bunny's residency brought hundreds of millions to Puerto Rico's economy while also creating corporate-themed 'theme parks' that commodify authentic culture.
  • PROMESA's unelected fiscal oversight board (La Junta) represents a form of modern colonialism that resonates with younger Puerto Ricans, driving measurable shifts toward independence advocacy among those who came of age under austerity.
  • Music functions as historical archive and protest tool—Bad Bunny's integration of educational visualizers about political repression into album releases demonstrates how artists can embed historical literacy into commercial products.
Trends
Rising independence sentiment among Gen Z Puerto Ricans driven by compounding crises (debt, Hurricane Maria, gentrification) rather than traditional political party affiliationCultural commodification of resistance—brands and platforms (Amazon, corporate pop-ups) co-opting independence and sovereignty messaging for market appealEducational content embedded in entertainment as political strategy—using album releases and music videos as vehicles for historical literacy and anti-colonial messagingTerritorial economic policy creating political radicalization—federal tax code changes triggering 30-year debt cycles that reshape generational political consciousnessCelebrity-dependent media coverage of territories—journalists noting difficulty placing Puerto Rico stories without Bad Bunny's involvement, creating dependency on single cultural figureSymbolic flag politics in music—use of pre-1898 light blue flag imagery as coded independence messaging that reaches global audiences while maintaining plausible deniabilityGentrification as independence driver—wealthy American investors and rising rents accelerating pro-sovereignty sentiment among working-class and middle-class Puerto RicansProtest music as immediate political tool—'Afilando Los Cuchillos' functioning as real-time soundtrack to 2019 street protests, directly contributing to governor's resignation
Topics
Puerto Rican Colonial Status and U.S. Citizenship RightsSection 936 Tax Code Elimination and Economic CollapsePROMESA Fiscal Oversight Board and Austerity PolicyHurricane Maria Federal Response and Death Toll Denial2019 Summer Protests and Governor Rosselló ResignationPuerto Rican Independence Movement and Generational ShiftsReggaeton as Underground Resistance MusicGentrification and Displacement in Puerto RicoCultural Commodification and Brand PoliticsHistorical Symbolism in Music (Light Blue Flag)Territorial Economic Policy and Political RadicalizationMusic as Historical Archive and Educational ToolAmazon Partnership and Digital SovereigntySecond-Class Citizenship and Constitutional ProtectionsJibarito Culture and Rural Puerto Rican Identity
Companies
Amazon
Bad Bunny partnered with Amazon to stream his residency concert and create digital storefront selling Puerto Rican pr...
Pfizer
Pharmaceutical manufacturer that shuttered Puerto Rico factories after Section 936 tax exemption ended in 1996, contr...
Procter & Gamble
Consumer goods company that closed Puerto Rico manufacturing operations after 1996 tax code change, eliminating thous...
SoundCloud
Music platform where Bad Bunny posted early tracks for free, launching his career before being discovered and signed ...
Apple Music
Hosted the Super Bowl 60 Halftime Show where Bad Bunny performed primarily in Spanish, sparking political controversy.
NFL
National Football League selected Bad Bunny for Super Bowl 60 halftime performance to reach broader international aud...
Grammy Awards
Bad Bunny's 2025 album 'Debi Tirar Mas Fotos' made history as first Spanish-language album to win Album of the Year a...
Harvard University
Collaborated with Universidad Carlos Albizu on study estimating 4,645 deaths from Hurricane Maria, contradicting fede...
Universidad Carlos Albizu
Puerto Rican university that co-authored study with Harvard on Hurricane Maria mortality, challenging official U.S. d...
People
Benito Antonio Martinez Ocasio (Bad Bunny)
Puerto Rican reggaeton artist whose music documents island's colonial crisis and has become voice of independence mov...
Jor-El Meléndez Badillo
Puerto Rican historian and author who collaborated with Bad Bunny on historical visualizers for 'Debi Tirar Mas Fotos...
Karina Del Valle-Schorski
Freelance writer and researcher who profiled Bad Bunny for New York Times Magazine in 2020 and provides cultural anal...
Vanessa Diaz
Professor of Chicano/Latina Studies at Loyola Marymount and author of 'How Bad Bunny Became the Global Voice of Puert...
Residente (René Pérez Juglar)
Frontman of Calle 13 who collaborated with Bad Bunny on 2019 protest anthem 'Afilando Los Cuchillos' during summer up...
Bill Clinton
U.S. President who eliminated Section 936 tax exemption in 1996, triggering Puerto Rico's economic collapse and debt ...
Pedro Rosselló
Puerto Rican governor in 1990s who privatized health sector and implemented tough-on-crime policies during economic d...
Alejandro García Padilla
Puerto Rican governor who announced in 2015 that island could not pay $72 billion debt, triggering PROMESA legislation.
Ricardo Rosselló
Son of Pedro Rosselló; governor whose leaked Telegram chats mocking Hurricane Maria deaths sparked 2019 summer protests.
Barack Obama
U.S. President whose administration passed PROMESA law creating unelected fiscal oversight board for Puerto Rico.
Donald Trump
U.S. President who denied thousands died in Hurricane Maria; Bad Bunny directly criticized him on The Tonight Show in...
Jacobo Morales
Renowned Puerto Rican film director featured in Bad Bunny's 'Debi Tirar Mas Fotos' short film discussing cultural dis...
Tego Calderón
Reggaeton artist who influenced young Bad Bunny by centering Black Puerto Rican identity in dance music.
Cardi B
Collaborated with Bad Bunny and J Balvin on chart-topping hit 'I Like It' as his career accelerated.
J Balvin
Reggaeton artist who collaborated with Bad Bunny and Cardi B on 'I Like It' during Bad Bunny's rise.
Ricky Martin
Puerto Rican artist who participated in 2019 summer protests and street performances of 'Afilando Los Cuchillos.'
Quotes
"He's always said that he is producing music primarily for Puerto Rico, but he knows that the world's listening."
Host (Randa Abdel Fattah)Early episode
"I've always thought of Bad Bunny's music as kind of giving room for the hopelessness and ugly feeling and disappointment of our generation."
Karina Del Valle-SchorskiMid-episode
"After one year of the hurricane, there's still people without electricity on their homes. More than 3,000 people died and Trump is still in denial."
Bad Bunny (on The Tonight Show)2018
"Yo no quiero irme de aquí. They should leave. These people want to take from me what's mine, but they should be the ones to go."
Bad Bunny (from 'El Apagón')2022
"Pop culture will not save us. Kill your idols. He's an artist trying to make sense of the life he's living."
Karina Del Valle-SchorskiLate episode
Full Transcript
This message comes from 48 Hours with the 48 Hours Postmortem Podcast. Host Anne-Marie Green joins producers and correspondents to discuss key evidence, dead ends, and stranger-than-fiction twists they faced in the field. Listen on your favorite podcast app. The National Football League welcomes you to the Apple Music Super Bowl 60 Halftime Show. Benito Antonio Martinez Acasio, who you know is Bad Bunny. He's a Spanish-speaking artist from a colony, and he's performing at the Super Bowl. At a time when the Spanish language is being criminalized. The Trump administration can continue indiscriminate immigration stops targeting Latinos and Spanish speakers. We want to be with patriotic Americans, people who have great music, songs you've actually heard. I think it's simply political. What he did was show the world what Latinos have. And when he called out all of the countries. El Salvador, Guatemala, México. It was so special, and I got super emotional. United States, Canada. My mother, my father, Puerto Rico. We're still here. Is it revolutionary? I don't think so. But it's political. You know, the NFL also wants to reach a broader international audience, and Benito's the biggest artist in the world. The biggest artist in the world performed mostly in Spanish at Super Bowl 60 in Santa Clara, which, yes, cost some fanfare. But the Puerto Rican singer and rapper who's dominated global charts for the past eight years isn't a stranger to politics. He refused to perform his most recent album in the continental U.S., saying he's worried that ice will come after his fans. An idea he doubled down on after he won the Grammy for the album of the year and best musica urbana album. Before I say thanks to God, I'm going to say ice out. When he took the stage at the Super Bowl, he made a statement and a compromise. He didn't speak out directly against ICE, but he did use the global stage to do what his music has always done, make the world look at Puerto Rico, a U.S. commonwealth whose people are U.S. citizens, but who live in what some critics call the world's oldest colony. He's always said that he is producing music primarily for Puerto Rico, but he knows that the world's listening. And in that way, his music is... An archive of the current moment that we're living in, and we can use it to sort of understand this moment. As a musician myself, I love this idea of thinking about music as both an archive and a historical record or soundtrack to history. And so for today's episode of ThruLine, all about Bad Bunny, we're going to leave the politics surrounding the Super Bowl behind. And instead, we're going to lean into that idea and look at what Bad Bunny's music tells us about Puerto Rico's history and vice versa. And we'll explore both sides of his meteoric success, how Bad Bunny has become a voice of a generation in crisis, and what it means when resistance becomes profitable. Before we get started, let me be the first to pedir disculpas, say sorry to all the Conejos and diehard Bad Bunny fans out there. We've only got an hour here and there's going to be some stuff we don't get to. Think of this episode as a Bad Bunny mixtape, ThruLine style. So don't press skip on that next track and stay with us as we dive into the life and music of El Conejo Malo and the island that made him. Hi, this is Megan from Rhode Island and you're listening to ThruLine. This message comes from MS Now. On their new podcast, MS Now presents Clock It. Washington power players Simone Sanders Townsend and Eugene Daniels discuss how the latest political news and the catchiest cultural moments converge. Listen now wherever you get your podcasts. Hey, it's Ramteen. In this month's ThruLine Plus episode, our producers take us behind the scenes of our episode about the fall of Chile's democracy in the 1970s and the music that soundtracked the era. To listen to these insider bonus episodes every month, sign up for ThruLine Plus at plus.npr.org slash ThruLine. Hey, it's Tanya Mosley, co-host of Fresh Air. Don't miss my interview with actor Kate Hudson. We talk about her music career, motherhood, and of course, her breakout role. Penny Lane, man, show some respect. You can find my interview on the Fresh Air podcast. This week on the NPR Politics podcast, the CBS Stephen Colbert dustup is part of a pattern. Corporations are changing to avoid angering President Trump and his administration. It's really the first time I can remember so many of these organizations have bent because of their own business interests. This week on the NPR Politics Podcast. Listen on the NPR app or wherever you get your podcasts. Parte una. La isla donde nací. The island where I was born. My first impression of him was in the passenger seat of his manager's car when I went to meet up with him in the garage where he kept his Lambo. And he turned around from the front seat wearing a mask and said, what's up? He looks like any Puerto Rican boy I would meet who's, you know, my little sister's age. This is Karina Del Valle-Schorski. She's a freelance writer, translator, and researcher. My connection to Bad Bunny is that my feature debut at New York Times Magazine was writing a profile about Bad Bunny in 2020. For that profile, Karina got to spend time with Bad Bunny in Puerto Rico. It was 2020, during the height of the pandemic, hence the mask he was wearing, and it was just four years after his first big hit in Puerto Rico, Soy Peor. We'll get back to that song. The year Karina first met Bad Bunny, he was the most dreamed artist in the world. He has a sort of paradoxical combination of shyness and charisma that I think is palpable in his mode of performance and engaging the public. but what I remember is his willingness to think out loud in a way that was surprising to me for a figure of his fame. She calls Bad Bunny a modern-day hibaro, roughly translated, a modern-day Puerto Rican farmer. Hibaros actually play a mythic role in Puerto Rico in the same way that cowboys function in the western frontier of the United States. Real, but also larger than life. And Bad Bunny is a little bit of both. a star who many people see as representing the essence of Puerto Rico, and also just a guy from the countryside. His hometown is called Vega Baja. Vega Baja is a small town that's still in driving distance of San Juan, or like where you could maybe commute in if you had a job there. You know, he's not from Monte Monte, Monte Adentro, as we would say, like the kind of dramatic central mountains of Puerto Rico where, you know, it can be super off the grid. people still don't have water and lights. Vega Baja's not like that, but it's distant enough that kind of jibarito culture would be fundamentally like who he is. Benito Antonio Martinez Ocasio, a.k.a. Bad Bunny, was born on March 10th, 1994. To a school teacher and a truck driver, he had what he's described as an extremely typical childhood. You know, his parents kind of struggling to make ends meet, but always providing for them in a really responsible and loving way. He was part of his church choir as a kid. And would perform at talent shows, you know, ballads, salsas, stuff like that. And he doesn't come from a family of Puerto Rican revolutionaries or anything like that. His nuclear family was PNF, and that's the pro-statehood party. In Puerto Rico, there are three main political parties. There's the New Progressive Party, or PNP, which wants to make Puerto Rico the 51st U.S. state. There's the Popular Democratic Party that wants to keep Puerto Rico as a commonwealth, basically status quo. And then there's the Independence Party that wants Puerto Rico to be its own sovereign nation. Not a lot of Puerto Ricans are necessarily growing up in massively radical, you know, revolutionary-type households. This is Vanessa Diaz. She's professor of Chicano, Chicana, and Latino Studies at Loyola Marymount, and author of the book PFKNR, How Bad Bunny Became the Global Voice of Puerto Rican Resistance. There's a lot more people who probably grew up in a Commonwealth Party household or a statehood party household or a mixed household, like a lot of mixed kind of political vibes in Puerto Rican families. And Bad Bunny kind of speaks to that. Because it wasn't his parents' political views that shaped him. It was just what he experienced growing up in Puerto Rico, the water he was swimming in. Bad Bunny being born in 1994, I mean, it's a really important time. We live in an age of possibility. A hundred years ago, we moved from farm to factory. Now we move to an age of technology, information, and global competition. — In 1996, when Benito was just two years old, his world would be reshaped by a decision made 1,500 miles away in the White House by then-President Bill Clinton. — Clinton ends the Section 936 U.S. tax code that exempted corporations doing business in Puerto Rico from paying federal taxes on their profits. Once those businesses started to have to pay taxes, many closed up shop, including one of the cornerstones of Puerto Rico's economy, pharmaceuticals. Big companies like Pfizer and Procter & Gamble shuttered factories, and thousands of manufacturing jobs disappeared. In the mid-90s, families were feeling it. They were feeling it big time. And this is really the beginning of what ends up becoming the financial crisis. To understand why this moment was such a big deal for Benito and his generation, we've got to give you a quick crash course in Puerto Rico's history. And that's why it's a good thing that we spoke to Puerto Rican historian Jor-El Meléndez Badillo. He's a Latin American and Caribbean history professor at the University of Wisconsin-Madison. I'm also the author of the book Puerto Rico, A National History. He's going to break it down for us. When I talk to people that are not from Puerto Rico, particularly in the United States, I always begin with the same phrase that Puerto Rico is a Latin American and Caribbean country colonized by the Spanish since 1493 until 1898 and by the United States since. After 1898, Puerto Rico becomes a colony of the United States. And it's not until 1917 with the passing of the Jones Law that Puerto Ricans become U.S. citizens. To this day, however, Puerto Ricans aren't fully protected by the U.S. Constitution. They don't have voting representation in Congress. They can only vote in U.S. presidential elections if they reside in one of the 50 U.S. states, so not if they live in Puerto Rico. Puerto Ricans are second-class U.S. citizens, as scholars have argued. So Puerto Ricans live in a kind of limbo. The island officially became a commonwealth in 1952. It has its own constitution. But even that constitution is in a lot of ways still beholden to the U Puerto Rican officials never articulated a national economic policy rooted in Puerto Rico itself but we've always tried to attract foreign investment. And in this crash course version of Puerto Rican history, we get to the 1990s, when President Bill Clinton changes the tax code and that foreign investment flies out the door. Welcome the governor of Puerto Rico, Pedro Rossello. Pedro Rossello was the Puerto Rican governor for most of the 1990s. He's from the pro-statehood party. And once he's elected... He begins privatizing the health sector, the privatization of hospitals, etc. The domino pieces were being lined up, basically, for a big economic crash. And at the same time, the governor rolled out a tough-on-crime policy. Mano dura contra el crimen, strong hand against crime. Policies that largely over-policed the island's projects and working-class neighborhoods. We have just begun to fight the forces of lawlessness and violence. As a kid, Benito likely wasn't conscious of what was happening at that level. But he would have heard the music that was responding to all of this. Underground music, as it was called, stemmed from that sort of reaction to the violence of the state. Underground Puerto Rican rap and reggae, reggaeton and later track, were fast becoming the island's soundtrack. And the kid who would become Bad Bunny was all ears. By the time Bad Bunny was coming up as a child, reggaeton had kind of survived a major governmental crackdown and censorship program to triumph as the popular music of all young people in Puerto Rico. His mom wasn't crazy about him listening to reggaeton, but she would let him play. Like, he remembers driving to school in the morning and hearing Dego Calderón's Pa que Reto sing on the radio and wanting to get in right on time because they would play it at the same time every day. The song is a hedonistic anthem that's hard to translate because there's no perfect English word for Retozen. Karina says it's sort of like, for your pleasure, so you can get down. And it was his jam. So Benito is coming of age in the heyday of 2000s reggaeton, getting this amazing sort of musical education from artists across Puerto Rico. Artists like Tego Calderon, who made dance tracks with the express purpose of centering Black Puerto Ricans. And so the message Benito is getting is... About like being yourself, like owning who you are, not being afraid to be out there. He got so inspired that he decides to drop out of college, starts working at a grocery store, and at home in his room, he's making beats. He came up as a rapper through SoundCloud, just like posting music, which allows, you know, musicians to post music for free. And that's how Bad Bunny is born. He picks his name based on an old photo of himself dressed as a bunny and keeps it until he is discovered off of SoundCloud and eventually gets his first big hit in Puerto Rico. The song Soy Peor. Told you we'd hear it again. Soi Peor is about how after a breakup the singer Bad Bunny is even more badly behaved neurotic you know if before he was a son of a bitch now he's worse because of her it has that very like trap beat the beat is very sexy And then also his voice has always been so distinctive, you know, that like underwater sound. And then that chorus, ahora soy peor, ahora soy peor por ti. Soy peor literally is like, I'm worse off, right? Like I'm worse off because of you. The idea of now I'm worse because of you, it's so easy emotionally to redirect that towards the empire. You heard that right. Empire. So like we promised you at the top of the episode, this is a mixtape with a point of view. And we're looking at the songs that show us how Bad Bunny's music is rooted in and reflective of a broad Puerto Rican experience. And it all starts with this first big hit in Puerto Rico. Remember the row of domino pieces that cobbled together Puerto Rico's economy throughout Benito's childhood? Well, in 2015, the last domino piece drops. García Padilla gives this address where he's, like, very somber. Alejandro García Padilla was governor of Puerto Rico at the time. And he's like, we cannot pay this $72 billion debt. This is like one of the most important addresses in Puerto Rican political history. When the corporations started leaving in the 90s, Puerto Rico began accruing a huge debt. And because it's a U.S. territory, it can't declare bankruptcy. Instead... The 1952 Constitution argues that Puerto Rico needs to repay its debt before paying for public services. Meaning that until Puerto Rico paid off its debt, it couldn't really function as a local government. Pensions were cut, hospital hours were cut, schools were shuttered, with no end in sight. So that was a recipe for disaster that exploded. And then in 2016, the year Soy Peor became a hit. People of Puerto Rico need to know that they're not forgotten, that they're part of the American family. The U.S., under the Obama administration, comes in with a solution, a bill called PROMESA. And so what the PROMESA law did is that it created a fiscal oversight board of eight unelected members that have more power than the executive branch, meaning the governor of Puerto Rico, the highest elected office, and the legislative branch in Puerto Rico, meaning the Puerto Rican Congress. The board's job is to restructure and reduce the debt, and they can make cuts to get it done. Puerto Ricans call it La Junta. Which evokes sort of those 1970s, 1980s sort of military juntas in Latin America. La Junta is very, very, very unpopular in Puerto Rico. So Benito's coming of age in a moment in which the crisis begins. He was under 25 when Promesa was passed and lowered the minimum wage for people under 25 to below $5 an hour. The school he went to when his elementary school no longer exists, it was one of the schools that was shut down through the austerity. Even though this is not a perfect bill, at least moves us in the right direction. Even though the song Soy Peor makes absolutely no gestures towards being read as a political song, I always strongly associate the mood of that song with the passage of Promesa. Now I'm worse because of you. It's, you know, a generation that feels that there's nothing for them, that any future that they might have had was stolen. I've always thought of Bad Bunny's music as kind of giving room for the hopelessness and ugly feeling and disappointment of our generation. Coming up. There's a before and after Hurricane Maria in Puerto Rico. Bad Bunny makes his message clear. Hi, this is Abdullah calling from the Bay Area in California. And you're listening to ThruLine on NPR. Greenland has said it is not for sale. Denmark has said it can't even legally sell Greenland. And whether Trump can or will or should try to control or purchase a territory that does not want to be sold is one question. But on Planet Money, we are more interested in how we even got to this moment and how we might gracefully get out of it. Listen to Planet Money on the NPR app or wherever you get your podcasts. Get in, loser. We're taking a trip under the sea to a junkyard. I've done Cobra helicopters. We've seen old washer machines. Does a second trip book count? This junk helped create one of the world's largest artificial reefs and a new home for many marine animals. But how did our trash become another fish's treasure? Find out on Shortwave, listen in the NPR app or wherever you get your podcasts. Pactedo, generación crisis, crisis generation. On September 20th, 2017, Hurricane Maria, a Category 4 storm with 155 mile per hour winds, hit Puerto Rico. It completely devastates the island. No one is left unaffected. I'm really scared right now. Homes were just obliterated. People can't get water. People can't get food. The entire roof was blown off, she says. Everything got soaking wet. The response is horrifying on the part of the U.S. federal government. Tarps never get there. FEMA is like nowhere to be found. They lied to Puerto Ricans saying that only a handful of people had died. And we're seeing our family members die. They said that they had done a good job because only a handful of people had died. The reality was different. A study by the Universidad Carlos Albizu and Harvard University basically argued that the number was more around 4,645 people. And that was a conservative estimate. You call these events like Hurricane Maria natural disasters, but really they're just natural events and unnatural disasters, right? Human-made disasters. This is where the benefits of being U.S. citizens should be showing up, and it's not. Because of the failure of the federal and the local government, a lot of people started having conversations about Puerto Rico's colonial relationship. And I'm not talking about the circles that I come from, which are, you know, circles that have always been talking about this, but my family members, for the first time, were talking about imperialism, about colonialism. It's that opening since live. That sounds so much to me like a choir of like electronic angels, you know, kind of cutting in and out through an unstable internet connection. You know, it reminds me of dial-up internet, but it also reminds me of like trying to communicate with relatives after Maria hit. Bad Bunny was on tour at the time. When Hurricane Maria hits Bad Bunny is not in Puerto Rico he is out performing and he can't reach his family He finally connected with family and was able to return to Puerto Rico and then the following year He has his first album come out in 2018 and in fact the first single from his album is the song Estamos Bien Estamos Bien is a trap ballad that has a self-consciously political register. It's such a complicated song, right? Estamos Bien means like we're okay, we're good. And so it kind of hopeful but it also you know acknowledging like he has a lyric about the fact that we don have light in the house right One of my favorite lines in the song is when he says, and if tomorrow I die, like, that's okay. I'm already accustomed to having my head in the clouds. And to me, that like combines in a really beautiful way some of the kind of nihilism or hopelessness I was talking about before with a kind of like spiritual commitment to dreaming. He is nominated for five Latin American Music Awards and is making his TV debut with us tonight. We get to see it really come through as a protest song in his very first appearance on American television, which is in 2018. Almost exactly a year after Hurricane Maria. Roughly two weeks after President Trump claimed he didn't believe thousands died in Puerto Rico due to Hurricane Maria. He appears on The Tonight Show with Jimmy Fallon. It's the first time that I think I heard Benito speak in English. And he addresses President Trump directly in national television. And he says... After one year of the hurricane, there's still people without electricity on their homes. More than 3,000 people died and Trump is still in denial. But you know what? And in the background, we have this imagery of like the force of Hurricane Maria and devastation. And then we get to these like images of like joy and happiness. And I think that this really shows the kind of messaging that he's always been about, which is the highs and the lows. Like Puerto Rico is beautiful and wonderful and full of pride and full of culture. And also it's really messed up. While Soy Peor had captured the mood of Puerto Rico by mere coincidence, Estamos Bien was catchy and intentional. It was very organically taken up as an anthem. It was everywhere. I remember when it came out, it was absolutely everywhere. Bad Bunny was growing as an artist. And at the same time, he was singing and talking about what he and other Puerto Ricans his age were seeing and feeling. Benito is the product of the crisis generation, which is a concept that I take from a colleague at the University of Puerto Rico, Mayra Vélez Serrano, in which she argues that for the past two generations, the only thing that these people have known growing up is crisis. And as Bad Bunny's career continued to take off, topping the charts with Cardi B and J Balvin on I Like It. The crises kept coming for Puerto Rico. In summer of 2019, just two years after Hurricane Maria, Governor Ricardo Rossello, yes, the son of Pedro Rossello, who was governor when Benito was born, was caught in a major scandal. His private communications were leaked to the press. All of them from a telegram chat in which Ricardo Rossello was talking to a group of friends, some of them in the government, others in the private sector. People in the group were mocking Puerto Ricans who died in Hurricane Maria. Don't we have some cadavers to feed our crows? Making jokes about everyday folks in Puerto Rico, congresswomen, people in their party. Estoy salivando. I'm salivating to shoot her. After those chats were leaked, people took to the streets. And that's when El Verano Boricua, the summer of 2019, really started. People started protesting. every single day protest grew and grew and grew. Bad Bunny is in Europe on this tour and he decides that he's going to abandon his tour. He does a video. He starts encouraging people to come. He's like, we have to get out there. I want you to come with me. Like, you know, he's telling people we are never going to back down. Like, we have to get out there. And in the middle of all of this, he's in touch with Residente, who has been, you know, he's been in the protests already. Residente, as in René Pérez Juglar, the frontman of Calle 13, a group he formed with his siblings, Ile and Visitante. Their first super big, super big hit was Atrevetete. Atrevetete, salta de closete, tapate, quitate el esmalte. Residente had grown up in a revolutionary household. But Bad Bunny had grown up listening to Calle Trece. And early on, Residente had given him some advice about navigating the music industry. And so in 2019, in the midst of the protests, they reconnect. And Bad Bunny, Residente, and Ile make a song. The three of them each have a role. Residente and Bad Bunny exchange verses. Ile does the chorus. and none of them were together, right? They all record their components and it comes together. And then the day, basically, Bad Bunny gets to Puerto Rico from Europe and the song's ready to drop. So the song is called Afilando Los Cuchillos, which means sharpening the knives. And this song is a takedown. It is a takedown of Ricardo Rosselló and his cronies. it is so pointed in the sense that they're talking about the protests specifically. Like, oh, the protesters are in the streets and they're, you know, doing graffiti and defacing. And Bad Bunny has a lyric where he's like, no, like, this isn't graffiti. This is like basically us taking back what's ours, right? It's time to get the rat. Let's go Ricky, let's go the other, let's go Tata. Just like rats, we need to clean everything out, right? We got to start from scratch because what we have right now is not serving us. And he and Ile and Residente and other artists like Ricky Martin, they go to the streets and Afilando Los Cuchillos is literally like they're on a truck. They're blasting the song. It's being heard everywhere. They posted it to YouTube. So it just like immediately becomes this soundtrack. of the moment. It became an anthem for the people in the protests. You know, people were singing it, and still I think it became part of the broader cultural repertoire of protest music in Puerto Rico. In the end, he steps down. It's seen as the people, the people ousted him. Bad Bunny is out in the streets with everybody celebrating. At one point, he addressed the crowd, and he's like, so many people that have never protested showed up because there's no more fear. Puerto Rico doesn't back down. Welcome to the generation of Yo No Me Dejo, which loosely translates to the generation I'm not to be messed with. It was this unifying moment, I think, that really changed and actually provided a kind of new opportunity for how we've seen not just Bad Bunny evolve as an artist, but even the growth in young people becoming increasingly in favor of Puerto Rican independence. Bad Bunny was once again tapping into his role as the voice of his generation. Like so many Puerto Ricans, he wanted more. and was increasingly in favor of dreaming about an island free from corruption and perhaps even U.S. rule. I do not think that we get to where we are now with Bad Bunny's music without 2019. There's just no way. And from that point on, Bad Bunny got more political, producing dance tracks that celebrated Perero, queerness, and Puerto Rican youth culture. while still keeping focus on big issues facing the island. So he has this song, El Apagón, that, you know, again, references the blackout. The song came out in 2022 and directly addresses the ongoing blackouts in Puerto Rico after Hurricane Maria. Blackouts that continue to this day. But it's also a party song. It's a protest song and it's a party song. And it says in the beginning, Puerto Rico está bien cabrón, right? Which is, bien cabrón can mean it's the shit, it's awesome. It also can mean it's messed up, it's fucked up, we're fucked, right? In the music video for El Apagón, Bad Bunny takes this political critique a step further. Right in the middle of the music video, he and his team insert an entire short documentary called Aquí Vive Gente, or People Live Here. With the reporting of Bianca Gralau, it's sort of talking about the reality of displacement of people that don't want to leave. The documentary looks at how laws touted as good economic policies for Puerto Rico that seek to attract millionaires are actually pushing Puerto Ricans out as investors buy properties, raise rents, and block off access to treasured beaches, which are, according to Puerto Rican law, public land. These are conversations that are happening in Puerto Rico, and Benito is using his platform to amplify it. And then, of course, right at the end of that song, where we have the chorus that he wrote. Yo no quiero irme de aquí. I don't want to leave here. They should leave. These people want to take from me what's mine, but they should be the ones to go. Que se vayan ellos. And this is a direct reference to gentrification and to the influx of mostly, you know, wealthy American business people. I think that it definitely showed the intention behind him as an artist, which is that you want to listen to my music, you're going to learn some history. Coming up, Bad Bunny picks a side. Hi, this is Sibon Ambuero from Even Prairie, Minnesota. I love your show. You're listening to ThruLine. I met this guy on the bar train one time, and I had my bass with me, and he goes, man, what do you want to do? What's your dream? I'm Jesse Thorn, on Bullseye, Rafael Sadiq. He's nominated for an Oscar. He played bass for Prince. And of course, he co-founded Tony, Tony, Tony. Uncle, I want to be in a band with my brother. That's on the next Bullseye. Find us in the NPR app at MaximumFun.org or wherever you get podcasts. Coming up on the Here and Now Anytime podcast, squirrels, ferrets, and moose. Oh my. Climate change is making it harder to be a mammal these days. Our reporting project, Reverse Course, returns with stories of science in action from the frozen north woods of Minnesota to the desert of Arizona Listen to Here and Now anytime wherever you get your podcasts Pate 3 Independencia Independence So I was traveling with my family on vacation. We were in Portugal. I'm a bit of a workaholic, and so I had promised my partner, my kid, my therapist, that I was going to leave my computer behind for that break. On December 24 of 2024, Christmas Eve, I was added by three different people in Instagram. And so I immediately got a message from one of them, who's a producer for Bad Bunny, and asked me if I was interested in having a potential collaboration with Benito. You know, my heart dropped. I immediately said yes. The record in question was Bad Bunny's 2025 album, Debi Tirar Mas Fotos. I Should Have Taken More Photos, which made history at the 2026 Grammys as the first Spanish-language album to win the Grammy for Album of the Year. They basically said, so Benito wanted to use his platform to amplify Puerto Rican history. The idea was to have Jor-El write quick explainers of different moments in Puerto Rican history that would be the backdrop or visualizers that would play in the background of Bad Bunny songs on YouTube. Benito really wanted the history of political repression in Puerto Rico throughout the 20th century. There's no such thing as objectivity in historical writing and historical thinking. And so I think that for Benito, this is also a political move. Bad Bunny has created a whole universe around Debitirarmas Fotos, or DTMF for short, that is unapologetically a celebration of Puerto Rico and a kind of political treatise on the future of the island. In addition to the visualizers, Bad Bunny released a short film featuring an animated toad called Concho. Wow! Esa foto me gusta mucho. Concho is not just any toad. He's a... The Puerto Rican crested toad, it is endemic to Puerto Rico. It's also endangered and at risk of disappearing. In the short film, Concho is talking with famed Puerto Rican director Jacobo Morales about how the Puerto Rican way of life is also disappearing due to gentrification. Morales tells Concho that he should have... I should have taken more photos. I should have lived more. I should have loved more. I should have taken more photos, lived more. I should have loved more when I could. A nod to the titular song. And then there's the album itself. I would say that I would have taken more photos is a kind of irreverent ode to Puerto Rican roots music. and it's also his coming out party as an independentist. Well, obviously, lo que le pasó a Hawaii. I mean, that's like, you can't be more clear in your stance against statehood there. He sings, They want to take my river and my beach too. They want my neighborhood and for grandma to leave. No, no, don't let go of the flag or forget the le lo lai. I don't want Puerto Rico to become Hawaii, which is a state. And he's asking people to not let go of the Puerto Rican flag, meaning we are our own nation. We have our own flag. Don't forget that. And that flag comes up again. Then he has La Mudanza. And La Mudanza has lyrics where he talks about things like the gag law, which was the law that made it illegal to display the Puerto Rican flag or even to have it in one's home. He says the lyric, like, They killed people for having the flag here, right? And that's referencing a lot of these massacres that happened against Puerto Rican independence advocates. And it's specifically about the light blue flag, which is the flag color, right? It was light blue with red. And that was not under U.S. rule. They made that flag illegal, and then it was rebranded with dark blue. And the dark blue then could be seen as more associated with the U.S. And in the video, we see him running with the light blue flag, right? Which is, he's not saying I'm an independence party advocate or I just say independentista, I believe in independence. He's talking about it through the flag, through the color of the flag. You don't understand the significance of the light blue, then you're not going to be like, oh, well, he is for independence. But if you know those things, then you know that that's exactly what he's saying. DTMF is an extension of an anti-colonial politics that Bad Bunny has become much more open and direct about. In the last gubernatorial election, he spoke in support of the independence candidate. And also bought billboards against the pro-statehood party. I was driving my kid to school and I would read banners in black background white font that said, every time you lose power, remember that that is the PNP, which is the new progressive party's fault. And in many ways, his pro-independence stance is again reflecting back what so many in his generation feel. Benito is part of that broader phenomenon of a younger generation that has been tired of living through crisis after crisis and crisis after crisis, and that think that the future has been robbed from them. I think they're losing that fear of what independence might be. And Bad Bunny has doubled down on Puerto Rican independence. Rather than tour in the continental U.S. in 2025, he set up a months-long residency in Puerto Rico, with many shows exclusively for Puerto Rican residents. Karina went to one of the shows The show was amazing The residency made news It brought hundreds of millions of dollars into the Puerto Rican economy But Karina also has critiques Honestly, it was like a theme park All of San Juan and even some of the other little towns I went to on that trip Felt like a Bad Bunny concert theme park You see Church's Chicken doing a pop-up looking like a little roadside chinchorro, you know, kind of reproducing like tropes of rural life in corporate plastic. Because Bad Bunny, for all his political causes, is also a brand. And he's just one person. And yet, in many ways, he's become the stand-in for all of Puerto Rico, which has its pros, it brings attention to the island, and its cons. Whenever Bad Bunny does anything, I get 100 emails. And then when in the times in between, I have trouble placing stories that have to do with other elements of Puerto Rican culture or politics. So one begins to resent kind of the dominance that Puerto Rico only matters if it's through Bad Bunny's voice. And sometimes it feels like we're all working for him. We're embroidering his guayaberas. We are doing the research, sourcing archival footage for the short films that go before his concerts. We are writing the explainers. We are, you know, setting up a fortune telling booth and outside his concert. We are all these things are things that people I know are doing for Bad Bunny. And sometimes it inspires like deep pride and a sense that together we're quilting something very large and very beautiful. But at the end of the day, it's all attributed to him, you know. And I think however much he tries to hold up the mirror and say, you know, it's you. I know that you've made me. That's not how it gets treated in the mainstream media. And I think some of us are left imagining and desiring other possibilities. And this raises big questions. Because Bad Money's pro-Puerto Rico message raises awareness, but it also makes some money. And the money and the politics can often be at odds. These days, it seems like Bad Bunny can do no wrong. I didn't see that much skepticism, people expressing that much skepticism about the Amazon partnership. Karina questions Bad Bunny's decision to stream his last show on Amazon and his work to create an Amazon digital storefront committed to selling Puerto Rican products, including food, music, and books, all sporting an hecho en Puerto Rico badge. I doubt that the partnership with Amazon will be a kind of unplemished tale of upliftment and sovereignty for Puerto Rico and Puerto Ricans. He is a brand. He is producing sort of a product, and it has a market, and it sells. I don't condemn Benito for being a millionaire. And, you know, I think that curtail some of the things that he can say and cannot. Pop culture will not save us. You know, for me, it's very simple. Coming from the punk community, kill your idols. This is a person that is trying to make sense of the life, his living. We've seen Benito grow in the spotlight. The point is that he's an artist, that he has contributed a lot of really consequential art, that he's provided the tools to get people excited to think about and learn about Puerto Rico. But that doesn't make him perfect. And that's also okay. You know, he stands for Puerto Rico, whether you're Puerto Rican or not, you know, he stands for that. And that means something, right? Because we all have a homeland. That's it for this week's show. I'm Randa Abdel Fattah. I'm Ramteen Arablui. And you've been listening to ThruLine from NPR. This episode was produced by me. And me. And... Julie Kane. Anya Steinberg. Casey Miner. Christina Kim. Devin Karayama. Irene Noguchi. Kiana Moghadam. Thomas Coltrane. Fact-checking for this episode was done by Kevin Vogel. Thank you to Emmanuel Martinez, Luis Trelles, Yohannes Durge, Rebecca Farrar, Dylan Kurtz, Susie Cummings, Beth Donovan, and Tommy Evans. And a special thanks to Westwood One Sports. Also, thank you to Desiree Bayonet. This episode was mixed by Robert Rodriguez. Music for this episode was composed by Ramptain and his band, Drop Electric, which includes... And finally, if you have an idea or like something you heard on the show, please write us at throughlineatnpr.org. And make sure you follow us on Apple, Spotify, or the NPR app. That way, you'll never miss an episode. Thanks for listening. Thank you.