Money Rehab with Nicole Lapin

Science-Backed Financial New Year's Resolutions That Work

9 min
Dec 31, 20254 months ago
Listen to Episode
Summary

Nicole Lapin presents three science-backed New Year's financial resolutions that replace traditional budgeting advice with behavioral psychology principles: using friction to automate good habits, adopting a saver identity, and setting anti-goals as financial boundaries. These strategies work with human psychology rather than relying on willpower.

Insights
  • Friction design is more effective than willpower for long-term financial behavior change—making good habits easy and bad habits hard creates automatic decision-making
  • Identity-based financial behavior drives consistency better than goal-setting alone; people act in alignment with their self-perception rather than external targets
  • Anti-goals (what you won't do) reduce decision fatigue more effectively than positive goals because they eliminate daily negotiations and create non-negotiable boundaries
  • Behavioral economics shows people default to the easiest option regardless of financial consequences, making environmental design critical to financial success
  • Automating investments removes emotional decision-making and ensures consistent contributions regardless of motivation levels or market conditions
Trends
Behavioral finance principles increasingly applied to consumer financial products and adviceShift from willpower-based to systems-based personal finance strategies in mainstream financial educationGrowing emphasis on identity-based behavior change in financial wellness contentAutomation and friction design becoming core features of fintech and investment platformsAnti-goals and boundary-setting gaining traction as alternative to traditional goal-setting frameworksPsychology and neuroscience research influencing mainstream financial advice and product designReduction of decision fatigue recognized as key to sustainable financial behavior change
Topics
Behavioral Economics and Financial Decision-MakingFriction Design for Habit FormationIdentity-Based Financial BehaviorAnti-Goals and Financial BoundariesAutomation in Investment and SavingsCredit Card Spending ControlRetirement Contribution StrategiesDecision Fatigue ReductionImpulse Spending PreventionInvestment DiversificationOverdraft Fee PreventionHigh-Interest Debt AvoidanceEmotional Shopping EliminationInvestment Risk AssessmentNew Year Financial Resolutions
Companies
US Bank
Sponsor offering US Bank Business Essentials with payment processing and checking for mobile entrepreneurs
Airbnb
Sponsor promoting co-host network to help hosts manage rental properties while traveling
Audible
Sponsor offering audiobook well-being collection including financial and self-help content
Public
Sponsor providing automated investment plans across stocks, ETFs, and asset classes
People
Richard Thaler
Behavioral economics researcher whose work on friction and default behavior is cited as foundation for resolution str...
Quotes
"Make the bad behaviors harder and the good behaviors so easy."
Nicole Lapin~8:30
"People don't change because they set goals. People change because they adopt an identity and then behave consistently with that."
Nicole Lapin~12:00
"Anti-goals are the things that you refuse to do. These are non-negotiables. Think of these like financial boundaries, but with teeth."
Nicole Lapin~15:30
"They remove reliance on willpower. Willpower is a terrible tool for long-term change."
Nicole Lapin~18:00
"Design a life where good money decisions become the default."
Nicole Lapin~19:00
Full Transcript
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A co-host can create your listing, manage reservations, message guests, and provide on-site support so the stay runs smoothly even when you're away. You get to share your space with someone traveling to your area while you're off making memories somewhere else. If you've considered hosting but need a little help, find a co-host at Airbnb.com slash host. I'm listening to How to Keep House while drowning, and it feels like forgiveness. I picked it up thinking it would have a few tips on organizing my home while working more than full-time and being a wife and mother. Don't get me wrong, it does have tips and tricks, but it's also a masterclass in understanding why organizing the bathroom counter is a little harder for some people than others. And what to do when that's you. It's time to take care of you. Who better to help you do that than the top voices in well-being on Audible? You can level up your parenting, career, finances, sleep, relationships, or mindset. The Audible Well-Being Collection has everything to inspire and support you every step of the way. Hear the latest from best-selling authors Brunet Brown and Jay Shetty, master nutrition with chef Jamie Oliver. Hear nature sleep sounds from the sleeping world, or get on top of your finances with Rachel Rogers. Plus, you'll find all the best parenting guides like Raising Good Humans. With this at your fingertips, you can imagine more for yourself and your family. Kickstart your well-being journey with your first audiobook free when you sign up for a free 30-day trial at audible.com slash MNN membership is $14.95 a month after 30 days. Cancel anytime. Listening to the top voices in well-being sounds like self-care to us. Audible. There's more to imagine when you listen. I'm Nicole Lappin, the only financial expert you don't need a dictionary to understand. It's time for some money reading. Every single year, right around this time, we all get bombarded with the same, boring, obvious money resolutions. Like, make a budget, save 10% of your paycheck, track your spending. And look, these things are absolutely fine, and they are certainly important. But they are not revolutionary. Plus, they're pretty vague. They're joyless, and they require you to white-knuckle your way through day-to-day decisions. Your brain hates that. So today, I want to give you three New Year's money resolutions that actually work. Now, because they're clever or trendy, but because they're backed by psychology, behavioral science, and real research on how humans change. And they will absolutely move the needle on your financial life. So let's get into it. Here's resolution number one. Make your friction your financial superpower. Most people believe that willpower drives financial progress. It does not. What actually drives progress is friction, strategically adding or removing little steps that change your behavior without relying on motivation. I want you to think about friction like a financial remote control. You can turn your good habits up or your bad habits down simply by adjusting how easy or how hard they are. This idea is backed by behavioral economics research and the work of Nobel Prize winner Richard Thaler, who found that people naturally default to whatever is easiest, even if it's bad for them financially. So your resolution this year is this. Make the bad behaviors harder and the good behaviors so easy. Here are tactical ways to do that. I'll start with some ways to add friction to your spending. Delete your saved credit cards from Amazon, Uber Eats, Target, everywhere. It adds about 30 seconds to check out, and those 30 seconds are the difference between impulse spending and intentional spending. Turn off tap to pay on your phone. Tap to pay is frictionless. Way too frictionless. Make yourself pull out your card. Put a $100 plus cooling off timer on purchases. If something costs more than a hundred bucks, you wait 24 hours. If it still feels necessary the next day, buy it. If not, you just saved money. Now for the other side of the equation. Let's remove friction from investing. Download the apps that you're going to need for investing on your home screen. Not bury it on page six. And set up an automatic monthly investment so you set your investments up once for the year, not for every month. This is how you build wealth. Not by removing all of the fun from your life, but by designing your environment so that the right decisions happen with less effort than the wrong ones. Resolution number two, use identity-based investing. Psychologists will tell you that people don't change because they set goals. People change because they adopt an identity and then behave consistently with that. This concept comes from behavioral researchers and is rooted in the principle of self-consistency. Once you believe something about yourself, you subconsciously act in alignment with that belief. So this year your money resolution isn't to save more or invest more. It's to be the kind of person who saves and invests consistently. I know that sounds kind of fuzzy, so let me translate that into real behaviors. You can say I'm the person who doesn't miss contributions and that will drive you to make sure that you're always making retirement contributions even on months where you can only invest five bucks. The amount doesn't really matter here. The identity does. You can say I'm a person who cares about how much money I have. And that means you'll check your accounts monthly. You read your pay stubs, you'll check your credit card statements. You won't miss any money falling through the cracks because that is not who you are. Here's why this works. Identity-based behavior is automatic. If you tell yourself that you're someone who runs, you don't negotiate with yourself about contributing to your Roth, you just do it. Resolution number three, set anti-goals. The financial things that you will not do this year. People love setting goals. I want to save more. I want to invest more. I want to spend less. But research from Stanford and Harvard actually shows that setting anti-goals can be much more powerful because they remove decision fatigue and protect you from making them a step further. And that's what I'm trying to do here. Anti-goals are the things that you refuse to do. These are non-negotiables. Think of these like financial boundaries, but with teeth. Here are some anti-goals that work insanely well. I will not let my checking account drop below $500. This prevents overdraft fees, keeps you from living paycheck to paycheck, and forces you to slow down spending before things get messy. Or I will not carry a balance. I will not carry a balance. I will not carry a balance. Or I will not carry a balance on high interest credit cards. This one rule can save you thousands of dollars in interest and regret. I will not buy anything on sale that I would not buy at full price. Well, this eliminates emotional sales shopping and the fake frugality trap. I will not invest in anything I can't explain to a friend. If you can't explain what the investment is, how the investment works, how it makes money, and what the risks are, you honestly shouldn't touch it. Anti-goals make money management easier because you're not deciding in the moment. You already decided. Anti-goals create clarity, simplicity, and peace. Three things we all need more of in our financial lives. Why are these things the three strategies that will help you win in 2026? Well, because they remove reliance on willpower. Willpower is a terrible tool for long-term change. Friction, identity, and anti-goals rely on structure, not self-control. They also reduce decision fatigue. The average adult makes 35,000 decisions per day. Your brain cannot debate every single purchase. Instead, you decide once with good information and live by it. And most importantly, they work with human psychology, not against it. That's it. These resolutions don't ask you to do the impossible. They don't ask you to be perfect. They just ask you to design a life where good money decisions become the default. For today's tip, you can take straight to the bank. I hope you're listening to this conversation and getting especially stoked about investing. And now you want to take action. I love that for you. Let's do it. But you want to make sure you don't forget your motivation when this episode ends. And that's where automating your investments come in. If you want an easy solution for automating your money moves, check out the investment plans offered on public. Public's investment plans are a collection of assets that you can automatically contribute to on a recurring basis. You can create your own plan from scratch with up to 20 stocks, ETFs, and more. Or you can choose from their list of plans. If you want some inspo, they have something for everyone. They have a plan that invests in the mag seven, a plan that's focused on stocks that pay dividends, plans by industry like AI, real estate, tech, or healthcare. They also have a bond ETF plan and different geographic options like a plan that focuses on Europe. So truly something for everyone. An investment plan can help you take the emotion and the mental load out of investing and help you focus on your long-term financial goals. It has never been easier than now to spread your investment strategy out across multiple asset classes, regions, and industries. So check out public.com slash money rehab to get started. Paid for by public investing. Full disclosures in podcast description.