Living Your Legacy

Miami Medispa Founder: The Power, Energy, and Mindset Behind True Beauty

24 min
Mar 5, 2026about 1 month ago
Listen to Episode
Summary

Kira Burulova, founder of ProLase Medespa, discusses her 11-year journey in the medical spa industry and philosophy of success rooted in giving first, spiritual energy, and authentic leadership. She shares how her Russian upbringing shaped her resilience, her approach to building a purpose-driven business, and her strategy for leading with both heart and fierce accountability.

Insights
  • Money as energy: Successful entrepreneurs view financial wealth as a byproduct of giving value first, not as the primary goal. This mindset shift attracts clients and partners organically.
  • Dual leadership presence: Effective leaders balance empathy and care for their team with clear, demanding expectations and accountability—creating both love and healthy fear.
  • Purpose-driven business scales faster: Clients and employees respond more strongly to leaders motivated by mission and impact than those purely chasing revenue metrics.
  • Spiritual/intuitive development as business asset: High-performing entrepreneurs invest in emotional, mental, and spiritual development as core business practices, not separate pursuits.
  • Authenticity as competitive advantage: Refusing to project a perfect image and staying true to oneself resonates more powerfully with audiences and teams than polished personas.
Trends
Medical spa industry consolidation around founder-led, mission-driven brands with personal storytellingWomen entrepreneurs leveraging personal narrative and legacy-building as primary marketing and brand differentiationShift from transactional to transformational service positioning in aesthetic/wellness industriesSpiritual and energy-based business philosophy gaining mainstream acceptance in B2B leadership discoursePersonal brand development and public storytelling as strategic business expansion tool for service-based foundersLeadership coaching moving toward 'supervillain' archetype: feared and loved simultaneously for higher performanceFounder-led content and podcast appearances as primary customer acquisition and team recruitment strategyIntegration of family legacy and children as part of professional brand narrative for women entrepreneurs
Topics
Medical spa industry and aesthetic treatment servicesFounder philosophy and business purpose beyond profitWomen entrepreneurship and leadershipTeam management and employee motivationPersonal branding and social media strategySpiritual development and intuitive decision-makingLegacy building and generational wealth transferAuthentic leadership and vulnerability in businessMoney mindset and financial success psychologyImmigration and resilience narrativesWork-life balance and family integration in businessClient transformation and service positioningEnergy and frequency in business relationshipsStorytelling as business strategyRussian entrepreneurial culture and values
Companies
ProLase Medespa
Medical spa founded by Kira Burulova; specializes in advanced skin and aesthetic treatments with 11+ years in industry.
People
Kira Burulova
Founder of ProLase Medespa; 11-year medical spa industry veteran; featured guest discussing entrepreneurship, leaders...
Ray Gutierrez
Co-host of Living Your Legacy podcast; conducted interview with Kira Burulova about her business and philosophy.
Michael Jackson
Referenced as example of leader who projects fierceness while maintaining approachability and love for his craft.
Michael Bay
Referenced as example of 'supervillain' leadership style: demanding excellence while inspiring loyalty and fear.
Quotes
"Before you are ready to take something from this world, try to give something first. And this is my philosophy of success."
Kira Burulova
"When I come to work, I come from the heart."
Kira Burulova
"Money is energy. It's pure energy. Before you receive, you have to pass on something into the universe."
Kira Burulova
"They fear me, but they love me. And this is how you do. You make people love you and with your passion, with what you do and how you do it."
Kira Burulova
"It's not about fear of you, but it's about fear of losing you, fear of losing a partnership with you, fear of losing the opportunity to work with you."
Ray Gutierrez
Full Transcript
Before you are ready to take something from this world, try to give something first. Absolutely. And this is my philosophy of success. When I come to work, I come from the heart. Kira Burilova, founder of ProLase Medespa. With over 11 years in the medical spa industry, she began as a hands-on provider specializing in advanced skin and aesthetic treatments. Today, she leads ProLase with a mission beyond beauty, making self-care essential and empowering. It's not about fear of you, but it's about fear of losing you. So before you receive, you have to pass on something into the universe. They fear me, but they love me. It spans the globe like a super high school. Internet. Elvis. Today, Apple is going to reinvent the farm. It's not over until I win. The Living Your Legacy podcast. For those who live to leave a legacy. That's extraordinary. The impossible. Oh, that is sensational. To open. Chicago with the lead. You said Paul is the fastest man on the planet. You can live your dream. welcome to another episode of the living your legacy podcast the woman in power edition joining me today is kira kira how are you kira kira i'm great as always i i i have to i have to thank you because you actually have an amazing exotic last name how do you pronounce your last name that's beautiful but we'll stick with kira kira okay well welcome to miami uh happy friday Yes. Happy Friday to you too. What brings you to inside success? It's because I'm a woman in power. Right on. There you go. I'm here telling my story, the story of my legacy, of things I do to make my life better, to make my family's life better and other people's life better. Right on. I guess. Talk about your journey. Talk about filming your episode. What did you learn about yourself? Talk about some of your favorite moments when you filmed your episode today. So this is the first kind of experience for me filming something about myself. The whole episode is going to be dedicated to my story, to my legacy. And this is so exciting, so inspiring for me to keep going, to keep making lives better, to keep developing my business, my career, my life, myself, growing to be better every day, growing to be stronger and deeper every day. And this project, Women in Power, is something that opened my eyes to myself, first of all, Because I've been going through a long and, you know, resilient journey of finding myself, of building my life, of, you know, figuring out who I am and how I want my life to be. So this project, Women in Power, is something that inspires me to keep going, to keep building my life as I want it to be, and to keep inspiring others to build their life the way they want it to be. For sure. Some folks take this opportunity when they film the episode essentially to restart something or kind of essentially kind of like a checkpoint. Be like, I've achieved this, now I get to sit and talk about my life. And then what happens after now? It's almost like, all right, cool, this is a good chunk of chapter. I've sat in front of the camera, I've spoken my truths. What happens next? Well, before I had this opportunity to tell my story through Women in Power, I was pretty much focused on my everyday routine, my everyday life. you know taking care of my family taking care of my business yes it's a lot already sure um but whenever you are trapped in this routine of just living your life um surviving you know building your career um raising your children it's it becomes something you know i don't want to say superficial, but what I am stepping in right now, thanks to this project, thanks to this opportunity to tell my story through Women in Power is something much deeper for me. Something about the purpose, about how I can inspire other people, other women to stay true to yourself through all of the struggle, through all of the hardship that a lot of women have to go through. And through this project, I want to bring myself to the next level of my purpose, not just through making people look better, but through making people feel better about who they are, about themselves and, you know, inspire them to, no matter what, stay true to themselves Where do you think your journey starts Was it from pain from fire Where does your journey begin From the very beginning from the moment I remember myself back in Russia in my small hometown, Elista, when I was a kid. When I saw my mom being that woman in power, that woman of power for me, showing me how to survive through all the struggle, how to, you know, be strong and resilient, no matter what life throws at you. And that was the beginning of my journey. That was the moment when I started my life as a woman in power. For sure. Because all of those struggles, all of those hard moments in your life, they form your personality. and, you know, every step of my life contributed definitely into who I am right now. And my life was no rainbows and unicorns, I'll be honest with you. And still I'm very grateful for every moment and every experience that I took as a lesson, every person who came into my life, who I took as a teacher, and all of that experience. and pain, struggle, hardship, I take with a lot of gratefulness because thanks to all of that, I am who I am right now. And I'm very happy to be who I am today. I couldn't help but notice how you brought your daughter. Literally your legacy. Has your daughter ever seen you in this light in front of the cameras? Entrepreneur mom? Or how many versions of your daughter has she seen of you? Well, I don't have to be in front of the camera for my children to see me doing this every day. And I'm trying to be an inspiration for my children, for my friends, for my family, for my clients, for everyone who I could help rise in power by my own example. and my children my daughters are number one people in my life who I want to inspire by my own example by being true by being real by not pretending to be a perfect mom because I'm not Sure. I'm not a perfect mom. I'm not a perfect person. I'm just a human with all my own, you know, demons and traumas and experiences. so this is what I want them to learn from me that you know they don't have to be perfect either they are just who they are and as long as they know who they are and as long as they know that they don't have to keep that face on for someone else for the society for the community to be who others want them to be I know that I'm giving a good example I know that I'm passing on my legacy, not just as a strong woman, not just as a woman in power who achieved something, who brought my family and myself to this level, but someone who stayed true to herself, first of all, and was always honest with myself and with others about my life. and I want them to take it as an example and I hope that I can pass that legacy to my children, my daughters and all other women out there looking for inspiration. Right on. I love the inspiration, I love the philosophies, but this is a business podcast, apparently I was sold. How are you monetizing your life experience and making money for yourself? How are you turning energy into financial wealth for yourself? Well, I never see money as a goal. For me, money is only a tool for achieving something bigger, for achieving something with a higher purpose. And back in the times, I saw success as something material, something that is monetized into money, of course. and when I was 18 I thought that success was like making a million by 30. Yeah, right. Right? When I was 30 I thought that success was that perfect picture on Instagram. I'm going to be an astronaut. Yes, exactly. I mean, when you grow in very limited circumstances, you want to be rich, you want to be wealthy, you want to be successful materialistically, you know, in material. But when you, you know, grow up, you realize that whenever you're putting money as the goal, it's very hard to reach it, to reach real success in material terms. But when you put the thing that you do as a higher purpose that brings, you know, growth, not just to yourself, but to others, that gives strength to others, you know, through being a person, through being a human, through having a heart and a soul, people see it. And people can feel very easily whether you want money from them or you here for a little bit different reason for sure and you know when they feel that when they feel that energy when they feel that inspiration that you are there not just because they pay you money but because you want to do something absolutely yeah they are ready to give it to you because what i teach my children always is before you are ready to take something from this world, try to give something first. Absolutely. And this is my philosophy of success. Whenever we are talking about money, money itself is not just going to come because you want them to come. For sure. But when you give something to this world, in my opinion, money is energy. It's pure energy. This is a form of energy, right? so before you receive you have to pass on something into the universe absolutely universe will triple it and we'll bring it back this is how i see it so whenever again this is what i teach my children and i teach my children to make money never take money as the major purpose of your life as the major goal in your life, money will come 100%. To people like us who put their soul and so much of the living and creating creative energy into this world, the universe is going to give back for sure in any form that you want. And money is one of them, of course. Kara, I got to ask, where does this download come from? Is this some stuff that you've learned on your own? just life experience is it daily affirmations and journaling and prayer what where does this information come from from the universe i just like i i believe that some of us have the access absolutely and um it's myself it's my daughter my daughter is even like higher soul is that cool how that works higher level soul and um some of us just have the access to that information to that wisdom and of course it's uh hard and consistent everyday work on your um you know emotional development on your mental development and spiritual development um this is the only way to live this life in my opinion to you know to through that knowledge through that wisdom because there is too much of the superficial stuff in this world around us. And you don't want to be just one of those people who just made money. Sure. You know, the devil comes in many ways, the demonic forces, the demonic energies. Absolutely. What do you do every day to, to open up folks to, to receive the frequency, to receive these, these, these downloads? What are you doing every day? Besides your daughters, besides how are you building? Your tribe. Your brand. It's, again, it's about bringing energy to work. I've been in the environments when you're just about money. Sure. When you come to work, come to your team, and you demand, why is this not being done? Why is that not being done? I want this goal to be achieved, et cetera, et cetera, et cetera. very everything is very clear everything is very structured i want you to work efficiently effectively i want you to make money for me and i want this goals this specific goals to be achieved how do you do all that without sounding scary because i'm having a tough time doing that currently because i hear you but when i say things like that i sound very scary everyone's like everyone's like ray's really upset today i'm like oh i'm just very passionate and focused. So please, from a Russian to a Cuban, help me out here. Like, I'm struggling. Am I not, Kofi? You are, you know, everything that you say makes sense because I've heard it before many times. It's like it comes from love. Like, I've seen Michael Jackson on interviews, like, be fierce. He goes, it's just love, love. I'm like, dude, like, you can just be a little fierce, bro. Like, Michael Jackson's voice is actually quite a couple lower octaves. He only speaks high. so he can sound friendly. But Michael Jackson, whoo, the Jacksons? Do not mess with the Jacksons. So how do you remain scary but without being threatened, like being a threat? Like you are open, you have a heart, but you're passionate. I think it's about being fair. Sure. Empathetic, sympathy, yeah. Yes. You, I'm, you know, when I come to work, I come from the heart. I come with the heart, first of all. I care about my employees, about my team, what's going on in their life, how I can help you to make you feel comfortable at work, what I can do to make you want to come to work, enjoy it every day, and go back home satisfied. Again, I'm giving first. But it's still called work. Yes. When you have work and enjoyment, it's a luxury. It's supposed to be a struggle. It's supposed to hurt. You're building, you're expanding. When you're growing, it's supposed to, when you break a bone and you're growing, it hurts, right? Exactly. You can't just go to work and expect to make an impact because you're good at something. Absolutely. You've got to prove yourself. You've got to own your stripes, right? Yeah. Okay. I come to work and I'm being honest. It's all about being honest. Exactly. Lead with fire. Guys, we're here all, at the end of the day, we're here to make money. We want to come to work with gratitude with happiness with inspiration But at the end of the day we here to make money and i want you to make money for me very simple yes very simple i want you to make money for me if you're not making money for me we can't rise together you yes you're gonna be somewhere else making no money for somewhere else can i tell you as a woman in power i gotta ask when you speak to a man this way how often does a man look at you go are they intimidated totally i sure as I hope so. I hope so. Good for you. So you see, I have a lot of male partners who we sit together and I can have two men sitting next to each other and myself. And when we are talking business, I know that I triggered two feelings, two emotions in them, fear and love. They fear me, but they love me. And this is how you do. You make people love you. You make people fall in love with you and with your passion, with what you do and how you do it. But at the same time, they need to understand why we're all here and what you want from them. When I coach, I call that the supervillain trait. It's like you're loved, but you're hated. And it's like, I want to fight for you, but I don't understand. Like there's a, there's a, it's a different form of leadership. Yeah. But it's like, I call it a supervillain tactic. It's not very popular, but it works. Michael Bay is very well known for this. I come from production. Like I come from like, if you can't coil cable, you can't coil for me. Like get out of here. Like I don't care how well, like if you can't talk lenses, you can't do this. You can't do that. Like, it's like when you're a chef and you're running a kitchen, can you cut? Can you do this? Can you do vegetables? Do you know your knives? Do you know your silverware? It's not about fear of you, but it's about fear of losing you, fear of losing a partnership with you, fear of losing the opportunity to work with you. Because if you work with me, I'm going to give you a lot and you're going to take a lot from me. So you better work hard and give me what I want from you if you want to stay here. Can I tell you a funny secret? Rudy's, both of his EAs are Russian. Oh, yeah. Both of them. Anastasia and Katie. We have it. We have it. Oh, no. It's just like, and the fact that they just handle Rudy so well, like, all right, Rudy, whatever. It's all good. My love, how can people discover you and follow your journey? Is there a dot com? Is there a website people can find you on? A social media handle? I mean, the thing is that I keep my life very private. I will be honest with you. I'm the same way. I give so much of my energy, of my love to very small circle of people. But I understand that when I'm, you know, more public, when I'm more exposed to this show, I will have to open my profile, my personal profile. Or create an alter ego like I have. I have two different alter egos that I operate as. And when I'm this person, I understand that I speak this way, look this way, act this way. And it just helps the heart when the brain is in control. The thing is that I'm feeling that this is my time to tell my story to a wider audience. I understand. And maybe I will hide some of the private things, but I still want to be an inspiration in the way I live, in the way I work, and in the way I grow, both personally and professionally. so I guess I'll so I have two of my professional profile which is more about work about procedures, about what we do, how we transform people in their appearance but I also want to tell people about who you are and why I'm doing it and how I'm doing it So I guess I will need to, you know, open up a little bit more, you know, open up my personal life to the wider audience because everyone, my smaller circle of followers, they always tell me how much I inspire them. Absolutely. You've inspired me and Kofi, I'm sure. I guess it's time for me to share my journey, share my experience and my knowledge that comes from that universe with more people. Amazing. Yep. So what is your social media handle? So I have my... Just stay tuned. Instagram page. Let's do it. It's my personal page is Kirimoni. It's from long ago. Don't ask why. It's okay. Why that name. And I have my professional page on Instagram. It's Prolase Medispa. And website Prolase-medispa.com. Beautiful. And it's Kira Burulova? My last name. Oh, your name. Yeah. My last name is Burulova. Yes. Kira Burulova. I wanted to make sure I get that on camera. Kira Burulova. Yes. And the hashtag, not hashtag, but add Kira. No one does hashtags anymore, right? No. no it's not hashtag it's like how do you call it at at kirimoni i'm old school i'm old so aol keyword yes yes all right my love well i appreciate your time and energy i hope you had a fantastic time here with us at inside success thank you i enjoyed it so much i'm not quite as handsome as the man in red but i hope you had a fantastic time uh uh um thoughts and prayers through Rudy Moore. I don't know what that meant. That concludes another episode of the Living Your Legacy podcast, the Women in Power edition for inside success. This is Kira B. Burulava. Burulava and Ray G. Ray Gutierrez. Yes. Good night.