The Shotgun Start

Will Bryson go full YouTube, Rahm and LIV speak on their futures, and Quail Hollow fatigue

66 min
May 6, 202625 days ago
Listen to Episode
Summary

The Shotgun Start hosts discuss Bryson DeChambeau's uncertain future with LIV Golf after PIF funding cuts, Collin Rahm's contract complications and regret, and the challenges facing LIV's business model under new leadership. They also cover media day at Shinnecock ahead of the U.S. Open and preview the week's golf tournaments.

Insights
  • LIV Golf's financial crisis is forcing player renegotiations and revealing structural accounting problems—player contracts aren't reflected on team balance sheets, masking the league's true losses
  • Bryson DeChambeau's pivot to YouTube growth and vague statements about 'dropping egos' suggests he's exploring exit options after PIF's surprise funding withdrawal contradicted earlier 2032 commitments
  • Scott O'Neill's leadership debut relied on motivational platitudes (shoe salesman parable, Mother's Day appeals) rather than concrete business plans, signaling organizational chaos at LIV
  • The PGA Tour's own struggles (field reductions, employee cuts) undermine its negotiating position against LIV, creating a stalemate that benefits neither party
  • Tournament scheduling conflicts (U.S. Open media day overshadowing PGA Championship) and event fatigue (Quail Hollow signature event feeling redundant before majors) are eroding tour credibility
Trends
Sports league financial distress forcing public reckoning with unsustainable player compensation modelsExecutive leadership relying on motivational rhetoric instead of transparent strategic planning during crisesPlayer contract structures in emerging sports leagues lacking standard accounting transparency required in traditional sportsConsolidation pressure between competing golf leagues as funding dries up and business models prove unviableMedia day scheduling conflicts revealing structural problems in major championship calendar managementTop athlete uncertainty about league viability driving exploration of alternative revenue streams (YouTube, personal brands)Investment banking firms specializing in restructuring (not growth) being hired by distressed sports venturesTournament oversaturation in signature event windows reducing perceived scarcity and viewer engagement
Topics
LIV Golf funding crisis and PIF withdrawalBryson DeChambeau contract negotiations and YouTube strategyCollin Rahm DP World Tour reconciliation and minimum event requirementsScott O'Neill leadership and LIV business model restructuringPGA Tour competitive positioning and field size reductionsU.S. Open media day at Shinnecock HillsPGA Championship scheduling conflictsQuail Hollow signature event tournament fatigueSports league financial accounting and player contract transparencyDoyle Partners restructuring advisory engagementCash flow forecasting implementation at LIVGolf media credibility and coverage prioritiesPlayer free agency and negotiating leverageTournament calendar optimization and major championship prepExecutive communication strategy during organizational crisis
Companies
LIV Golf
Primary focus: funding crisis, business model failure, player contract issues, and leadership transition under Scott ...
PIF (Public Investment Fund)
Saudi Arabia's sovereign wealth fund that withdrew funding commitment, triggering LIV's financial crisis and player u...
PGA Tour
Discussed as struggling competitor facing field reductions and employee cuts while negotiating with LIV players
DP World Tour
Reached reconciliation with Collin Rahm after he agreed to pay fines and meet minimum event requirements
USGA
Organizing U.S. Open at Shinnecock Hills; hosts media day that overshadows PGA Championship coverage
Doyle Partners
Finance/restructuring firm hired by LIV to guide capital raising and business restructuring efforts
Zinnman and Davis
Investment advisory firm assisting LIV Golf with financial restructuring and long-term investment strategy
ESPN
Mark Schleiba reported on Bryson DeChambeau's comments about LIV's future and his own career options
YouTube
Platform Bryson DeChambeau mentioned wanting to grow his presence on with multilingual content
TPC River Highlands
Host venue for Travelers Championship media day where PJ attended instead of U.S. Open media day
People
Bryson DeChambeau
Discussed his uncertain future with LIV after PIF funding cuts; exploring YouTube growth and tournament options
Collin Rahm
Reached reconciliation with DP World Tour; expressed regret about LIV contract and sadness about limited exit options
Scott O'Neill
New LIV leadership; held press conference with vague business plans, motivational rhetoric, and admitted financial un...
Keith Pelley
Criticized by Toronto media for hiring controversial figure; now replaced by Guy Kinnings at DP World Tour
Guy Kinnings
New DP World Tour leadership; negotiated Collin Rahm reconciliation deal with minimum event concessions
Mark Schleiba
Caught up with Bryson DeChambeau at Trump National Virginia; reported on his comments about LIV's future
Andy
Attended U.S. Open media day at Shinnecock Hills; discussed tournament setup and memorable championship moments
Brendan
Main host discussing LIV crisis, player negotiations, and tournament scheduling issues throughout episode
PJ
Attended Travelers Championship media day; provided updates on tournament schedule and player movements
Scottie Scheffler
Announced participation in 3M Open immediately after U.S. Open; reason for appearance unclear
Rory McIlroy
Returning to play at Quail Hollow; positioned as main storyline for Truist Championship
Phil Mickelson
Referenced for infamous 2000 U.S. Open moment at Shinnecock; discussed as cautionary tale of memorable poor shots
Brooks Koepka
Playing in Myrtle Beach Classic; mentioned as example of player navigating LIV uncertainty
Corey Pavin
His 3-wood was used at U.S. Open media day challenge; hosts discussed authenticity of equipment
Michelle Wee
Hosting and playing in Mizzouho America's Open at Mountain Ridge Country Club
Shane Bacon
Occasional Shotgun Start fill-in; congratulated for advancing through local qualifying
Quotes
"The egos need to get dropped. Everybody needs to come in with a level headed playing field."
Bryson DeChambeauMid-episode
"I would love to grow my YouTube channel three times, maybe even more. I would love to do a bunch of dubbing in different languages, giving the world more reason to watch YouTube."
Bryson DeChambeauMid-episode
"I don't see many ways out. They have very good lawyers. They probably did a pretty good job when they drafted that."
Collin Rahm (paraphrased)Mid-episode
"For those of you who have a mother, which hopefully is most of us in this room, take a few minutes, send your mom a text."
Scott O'NeillPress conference opening
"Pressure makes diamonds."
Scott O'NeillPress conference
Full Transcript
Now the shotgun starting golf is full of mathematics. There's a lot of setup work that we have to do in order to make a tournament work. So I'm going to demonstrate to you just exactly how we do a shotgun start here. And here we go. Alright, alright, alright. Gentlemen! Start your engine! Greetings and welcome to a Wednesday edition of the Shotgun Start. It is May 6th. Andy, how we doing? Brendan! I'm doing fantastic. I just got my B-Quet with a media day at one of, if not the best golf course in the world, Shinnecock. One of, if not? Sounds like recency bias. No, you've held that in very high regard before. Yeah, it's right at the tippy top. It is. It's a good place. Good place to play golf. You enjoyed yourself. I was talking to a media member. They're like, how is this not the best? And I said, well, it's like a restaurant. Do you mind the mood for Italian or a burger or steak? You go to different restaurants. So depending on what type of mood you're in, I would say that if the Shinnecock mood is your fancy, it could be the best on a given day. It's a good day. That's a great day. I mean, God, 18 is like one of the fondest memories. Just like the weather was perfect. Just like a great, great championship. Hoping for that again here in a couple of weeks. I'm glad you enjoyed your day. It looked like a windy one. Well, you know, the media day of the U.S. Open is overshadowing the PGA. Is that a talking point that's happening? I feel like it. Well, I mean, it does this every year with this date thing. It's only so many dates. Well, I know, but it seems like the PGA doesn't even like do any like lead up. They stopped doing that. Why? I guess because it's May and there's, you know, if you're in Philly or they just don't want to do it in March or what are they talking about early April? Yeah, I'm glad I'm happy for you. It looks good. Be ready to test the best in the world coming there and about whatever it would be. Six, seven, seven weeks, something like that. Was it really slow when I played it in 18? They had the greens like they hadn't touched them. Obviously the heathers, not Heather, whatever, the FESQ is not super high at that point. Right. You're not like getting totally jammed early May, but the greens were slow when I played, which is the greens were. Greens were rolling enough. It was also blowing like Guston, probably up to 30 people that saw our shotgun start Instagram got treated. Just some nice wind audio. You got popped hitting the the Corey Pave and forward. It wasn't for you, you said. They hit the ball so good today. That was like the worst swing I've made. I mean, to be fair, the USGA, you know, they put on a great program. It was nice to have a great full champion that decided to attend media day. Oh, he came up there. Jay Jay Spahn came up. You know, I'd like to point out, I'm sure we'll get to some quotes from from two time US Open champion, Bryson DeShambo, a little in a little bit, but you know, he's not. He's no show the USGA to the last two times. He's the only two times. Is that right? Yeah. One time I think he tried to call it call in to the media press conference from his car while he was driving and it dropped. And then I believe last year he might have over slept. Really? Yeah. So he showed up for that ceremony at Pinehurst. Remember like the Monday after the Masters after you had just gotten body bagged at last year's Masters. He did go to the plaque ceremony at Pinehurst for that. But all right. Glad Jay Jay was there. I was going to pop them because they made it seem like we were hitting Corey Pavan's actual forewood. And there's no way that that is just like they've got that at the ready. Or would like a bunch of smucks like just plop around with that thing and like you're a good player. But like I'm just not to be, you know, unkind to our colleagues. Like, yeah, there's probably a lot of just hacks. They wouldn't just let a real hack. They made it. They made it. They were like, you get to hit Corey Pavan's vast forewood is what they said. Yeah. And then we get there and there's still like a sticker half taken off from playing against sports. I was going to say it can't be the original like off the rack sticker, but it's playing against sports. I think it's $39. I mean, what a ripoff for that vast forward $39 or 35. Oh, that's good. It honestly looked like somebody tried to take the sticker off and got tired. And I know that feeling for I know I often like was like, Hey, Amy, I'll go to my wife. Can you get this? I'm having trouble. Don't have the nails when I'm really just lazy. It's like, I couldn't have done with this shit. That's good. I ended up like 50 yards left of the green with it. Okay. It did look like it went hard, hard left. Started left and kept going last. It wasn't a good swing. I thought honestly the media reenactment challenge should have been the running putt at 13. Yeah. But you husky media members scamper and scurrying across the green trying to hit a moving ball. I saw numerous of my playing partners basically reenact Phil at times in the round. I mean, that place is blowing names. Yeah. A friend of ours from golf digest and have been a colleague of ours at Friday golf. Okay. Oh, all right. Well, there you go. You know, I was just thinking about it. And I don't think anybody wants it this way. What's like Paven's forward for sure. Memorable. What are the most memorable shots at Shinnecock after that? The 2000s US Open? I honestly think like since then. I mean, it's like ropey putts from Goosen. Yeah. I think it's like, it's the syringing and it's Phil. And like that's sort of the shame of what Phil did. And I think he regrets it. And like, obviously there were better and more as consequential shots. But like the most famous shot from that US Open might be that now, like 30 years from now. Runner up Zach Johnson. The mean. Quick quotes. Yeah. It's kind of, you know, we need a Paven forward style shot to come through this. I mean, I think Brooks had a lot of like really high quality golf. Insanely hard golf course coming down the stretch. 11. He was amazing. 11. The pot. There were a lot of like clutch putts. Yeah. I feel like at the end of the day that golf course is so hard that some of the moments become the guy that just can make consequential 10 footers for par because you're bound to have a bunch of them. Yeah. It's so hard. If I mean, I hope one day we're blowed the way it blowed today. It's like the hardest part about the wind out there is putting because all the greens are all pie. It's nutty. How hard it, I like, I just got back from the last rounds I played were in Scotland where it's blowing all the time. But like I had more trouble putting there. It was, it was nuts. Well, excited about that. We'll have the PGA here next week. We're very excited about that too. I'm excited about a round of make two drive up to Philly for that. Check out our round of make video on on YouTube. PJ's not with us. PJ had his own media day, which curious scheduling the travelers championship media day at TPC River Highlands. PJ didn't make the cut. I guess he's in the, he's not in the fancy boys at Shinnecock trip. He went to travelers, which I don't understand why they would do that. It's like a tri-state New York based area of media day. Like same day as Shinnecock to River Highlands. Like I get that there's probably some New Englanders that come down that don't go to shit, but like doesn't seem like ideal planning for the travelers. But each PJ was there representing, I guess he was one group behind Boomer, Chris Perman. So he's very happy with that. He got the other one. Boomer was out at US Open Media Day. WFAN or I think it's WFAN, Boomer Cieson. Boomer Cieson was out it. I, I agree with it. I was thinking about it last night. I had, I had just a hellish travel day. Just basically every single aspect of the trip got delayed in some form or fashion. Everything. The car pickup, like everything. Every single thing, like down to like the tram to the, to the rental car. And I'm driving across Long Island at like one in the morning last night or this morning. And I was thinking about how Peach was waking up and driving the opposite way to Connecticut. And then today we're going to be driving back across. Yeah. But driving on Long Island sucks. Oh, it's bad. It's just awful. It's 55 everywhere. You're on these roads. There's cops everywhere. Yeah. Cameras, I assume. Oh, that's tough. That's tough saying. I'm glad you got through it. You got, you made it. You got a better travel day tomorrow. It sounds like so. Hey, when you do address something, we said there, we said there'd be more ads. There were more ads. We didn't know exactly what ads we heard about some. Apologies. I guess one of these was for Ashley Madison, which I was not familiar with was being a thing. And apparently, you know, it's basically a service to facilitate extramarital affairs. So, you know, if you hear about that, I listened to the ad. I gave it a spin when I heard heard about it. Yeah. The ad did say that they stop. They are more than what their reputation is to see you know. I mean, what is it? Brin Scott O'Neill out to the he's that's his next gig. Getting Ashley Madison back in the reputable corners. I don't know if you hear any, just call it out. Ashley Madison, James Madison, Madison, Bumgar, any Madison just text us, let us know, send an SGS email. We'll we've raised the issue. That's not going to happen. Might happen again. I was thinking maybe we should just let it get as ridiculous as it possibly could. Well, do you think it was a target ad? You know, there's a lot of listeners that are involved in the PGA tour traveling circus. We've heard about the sort of behind the moat. You know, maybe this is just that's targeted targeting the audience that they're that they're looking for. Who knows? Yeah, we'll figure it out. We'll get it down. There's a table games in New York. What's going on there? People listen to a golf podcast going to run down the Greyhound station by ticket to Times Square play roulette. I don't know. Just send us a note. We'll keep them on that straight now or try to. I'm trying to get back on the straight and arrows. John Robb, he sorted out a deal with the DP World Tour. They've come to reconciliation. Reconciliation. He will pay all fines. He will play the events. The DP World Tour issued a statement. Rob said there were some concessions on both sides. I offered some. They extended an olive branch that will not be a stress anymore. I would say the olive branch had been extended, had been out there. He kept kind of slapping it away or walking by. The olive branch, you know, wasn't, you know, nonexistent until today. It had been there. He just was the lone holdout and feels like sort of the facts on the ground, the dynamic of the situation has changed in the last few weeks. And so he's back or DP World Tour eligible now. This was the most predictable thing happening with the live news. Well, I don't know if it's actually news. We haven't gotten all the sources, you know, confirmed. But yeah, when there was news that live was in trouble, this was so predictable. I'm actually a little disappointed in just a guy Kennings. What is it? Why? I'll tell you what. Tell you what. Guy Kennings is doing better than his predecessor right now. Keith Pelley just getting lambasted by the Maple Leaf Toronto press. That was one of the most insane press conferences I've ever seen. He's sitting there in his blue rim glasses. And this guy's saying you just hired a fraud, a sham, a con artist and the other guys sitting right there. I need to hear more from our people from the North about like, is this reporter and note is, I mean, nobody's happy with Pelley right now. Nobody in the Toronto or the hockey world. I bet Pelley wishes he had just stuck to golf. He should have listened to, you know, whatever he's great Twitter commentator says to golf, golf media stick to golf. So they've got just a guy Kennings now. Well, just a guy caved. What do you do? Rambo is coming back no matter what he caved on the minimum events. Yeah, he got the fine money, but he caved one minimum event. He should have, he should have six. Now it's five. Is that what it was? Do I have that? I think that's the cave. Yeah. He should have just held strong here. Ram's wife is due in October, which God is how many kids that's got. It feels like he's having a kid every like fall. We were talking about college education expenses. He doesn't have to worry about that because he got the one day of one day. He could have spent kids as he wants without any actually Madison next day. And I never know. You just think he should have held firm. I mean, the guy was coming back. Was he? Yes. I mean, did you see his comments about like his contract? Oh, he's a sad boy. It's basically like, yeah, they did a good job with the contract. I can't get out of it. So if it's play, if they're playing next year, I'm here. I'll tell you, I watched the video and he like the sadness was palpable. He waited like three seconds. I actually timed it. He like stares with his mouth open, like kind of just law for Lorne Lee at the ground as he like probably considers how to answer. You could just kind of see the regret like falling out of his face as he waits to say the next few words. Because so, so I don't see many ways out. I don't see many ways out as of right now. They have very good lawyers. They probably did a pretty good job when they drafted that. I mean, that's like hostage talk. You know what this feels like? This is, it's wild. This never happens in golf. This is a rare time. But this happens all the time in the real world. Somebody leaves one job that's really good and takes another job that is going to pay them more, but then they get in that job and they're like, Oh my God, I'm, I'm, I'm so miserable here, but I can't get out of this because there might be a non-computer, whatever. Yeah. He also like, I don't know. The contract doesn't seem like, I'm going to get to Scott O'Neill in a minute. We got a lot to digest on his front, but they asked like Scott, like, is he committed to paying out player contracts that go beyond this year? He goes, I don't even know how to think about answering that. He goes, but then later he goes, they're under contract. I have them. And, you know, are they under contract for next year? He's like, I don't know. That's an interesting question. Like honestly, these contracts are, who's paying them? Like they had like John Rom has a contract through what I call it 20, whatever it is. I forget off the top of my head, 28 or something. But Scott O'Neill can't answer the question of who's paying that contract that he might not have a contract. It might feel like that sign felt of like you have a reservation, but the point of the reservation is to hold the reservation. This contract may have no money attached to it for the next year. I saw the thing where there was a quote, and I'm sorry, I didn't have enough time to get my quotes pulled up, but I was skimming through it. I was actually skimming through it while listening to Mike Wantuck, full disclosure. I mean, the Scott O'Neill transfer. It's not about this year. It's about the next 50 years. We'll give you for a kid. That wouldn't start. No, I'm kidding. I'm kidding. He's great with the mic. But anyways, I saw something about how he needs to separate the compensation from the business or something about the compensation. You talking about the ROM quote? No, Scott O'Neill. Oh, yeah. Oh, yeah. We need to separate the compensation. It's like, dude, this is all part of the business. It's all part of the whole thing when you pay someone $300 million. It's not like the Dodgers don't get to be like, well, we pay Ohtani all this money, but we keep that clean. That's over here, and we don't count that with the business over here. I mean, I guess there's a chance, like, was ROM's entire thing up front and then just play for the play for the next five years. I don't know. Right? I don't know. Presumably there was some sort of a- I don't think it's quarterly payments. Yeah, annual, yeah. So, you know, that would mean that there might not be the money for the rest of the term. Breaking news. Breaking news. Did you see this just come across your desk? I did. I did see it. As we were talking about Pelley, he gets a stroke of good fortune. This is coming from producer PJ, who's texting while driving, not taking the Jordan Spieth pledge. Keith Pelley wins the first pick in the draft. Is there a McDavid prospect style? Is this a Wemby style draft? We don't have the chops to answer that. How about Wemby just goaltending away last night? I went to bed. The refs missing a bunch of goaltends. Really? He had 12 blocks, but they- I saw that. The first loose put together this thing. There's like a couple of them for sure at goaltends. God. Maybe they have- I don't know. Maybe they have an officiating problem. It's hard. Who has a bigger problem? The NBA with their officiating or Scott O'Neill? Scott O'Neill. Scott O'Neill. Do you feel bad for Ron? No. No, I don't. This is- You look sad. Honestly, I've been hoping this plays out. Secretly, I think this is the most humorous way for this whole thing to play out. Is if the contract's so ironclad that he ends up playing there with nobody else. He said everybody was surprised, unexpected. We did hear the news that they'll be funding through for many years. So unexpected. Bryson and I are saying they just told us we'd have funding through 2032. Whoops. Ah, Ron added, only time will tell. Scott and his team have a lot of hard work to do. We will need to be concessions on our part. The business plan has to change whatever they're coming up with. We want to be here though. I bet- Do you feel bad for Ron? No. I mean, unless he was sort of hoodwinked by somebody, but no. Guy's done well for himself. He's made, I think, a career mistake, maybe not a financial one. Legacy mistake, maybe not a monetary mistake, a legacy mistake for sure. That seems pretty indisputable at this point. Right? Come on. Like even giving it the most charitable reading. Bryson, on the other hand, he spoke late. He got done with his obligations at the White House. He's doing a push-up contest with Gary Plair, you know, in the front lawn of the White House. Went over to live Trump Dural, or Trump National, I should say, Virginia. And Mark Schleiba of ESPN caught up with Bryson, the thick boy, or once thick boy. God, he looked in. God. So Bryson kind of looks like built on the golf course. And then you put him next to TJ Oshie, Noah Cindergaard, these like other kind of, quite frankly, hodgepodge of athletic people. Todd Golden was there for some reason. I don't know why. And he doesn't look that big compared to, you know, even TJ Oshie or people like that. But he gets out to Virginia. This is Mark Schleiba. Good catching up by Schleiba at ESPN.com. They ask, what's the deal? I'm like, Rob, he's done. He's got a year. So he's kind of searching and scanning the room. He's, you know, on the figurative Ashley Madison of golf. He can go out and see what's out there on his golf career. I'm talking about golf. The Ashley Madison figurative. Who knows what's going to be today? Ashley Madison might be back today. I think we've done more for Ashley Madison the last 25 minutes than they've done for themselves. Rob, did you ever envision the day that we would have an Ashley Madison ad in here? No. No. I didn't. No. It's always a little bit of a black box. I didn't know what it was. I kind of knew it wasn't good. I asked Mrs. Pete, like, not that he knows what it was, but he did the research because it was on our podcast. Because, yeah, like, you used to have to, like, prove you were married to sign up for it. I just, like, I scrolled through it to just the ad marker and I was like, oh, no. Bryson, I think from my perspective, I'd love to grow my YouTube channel three times, maybe even more. Growth mindset, 3X. What's he have? Million something? I would love to do a bunch of dubbing in different languages, giving the world more reason to watch YouTube. I mean, you know what? The whole world watches so much freaking YouTube. There's no, it doesn't need any more reason. It doesn't need growth. Bryson, dubbing different, like, it just doesn't. It's like the last thing that needs everything trying to grow, but it's as big as it's being. I guess the music thing, this is just a little inside baseball with media. The music thing to be with Bryson is he's just finishing up playing for a golf league that literally just decided they don't want to be in the game of golf and just pulled the rug out from all these people. And you listen to his comments and it's like, oh, I want to give the world more reason to watch YouTube. Different language. And we've seen these giant tech companies literally pull the rug out from like entire industries that are built on their platform. They've changed the algorithm one day and it's like, poof. So it's just like, oh, like I'm just going to, you know, it's just, it's why you have to build your own thing that's on your own platform that you control the distribution for that. That's the game. It's not, you just, yeah, YouTube's super powerful. You can make a lot of money on it. You can reach a lot of people on it, but the reality, and you should learn this from live, is that if you don't control the distribution, you don't like, it can be just gone the next day. But if you're playing just a bunch of tricks, games and tricks, like you have to have your voice that carries the different play the tricks on that platform, but keep your voice. And if you're just playing to one platform in those tricks, those tricks end up changing. You know, all of a sudden you got to be able to shoot threes instead of dunk. And all of a sudden that's that you're out of the job or you're out of your audience. I don't know. Um, I want to do delving in different languages, giving the world more reason to watch YouTube. And I'd love to play tournaments that want me. The egos need to get dropped. D shambo said when he was asked about punishment from the tour, he said, quite unfortunate in my opinion, considering what I could do for them. But the egos need to get dropped. That's the next quote was the egos need to get dropped. Everybody needs to come in with a level headed playing field. That's not a, that's not a, that's a mixed metaphor. Level headed playing field. It looks like, is it, is it, is that what Minnesota's basketball stadium is where the bench sits at the, at the court level where your head like looking at the court level headed playing field? Not a thing with an opportunity, opportunistic mindset to grow the game of golf. You know what? As someone who's also been in this business for a while, I remember that phrase like met something cause there was like nobody wanted anything to do with golf. And it was the most uncool thing and it was dying. The game's growing. The phrase doesn't, the game is grown. It's belt, the belt is stretched as far as it's going to go. I got, or it's stretched very far. That phrase doesn't mean anything. It never meant anything to begin with, but it literally, it has absolute totally vapid in 26. The game's growing. It's grown. It's all grown up. Grow the game of golf. That's why I came over here and that's why I do what I do on YouTube. He added echoing rom. I was completely shocked about the PIF dropping funding. A couple of months before that, it's like, we're here until 2032. We've got financing of 2032. And so I told everybody that's what I was told. I think like there's a world in which this happens so fast. Clearly. Bryson probably negotiating to figure out a deal to stay. Thinking there's funding through 2032. Thinking a lot of that funding might come to him. He's going to do his YouTube. He's never ever going to be in a position of Brooks or these other people or do the read thing. And I think that was like maybe a couple of months ago. And now he's like, I don't know. Now I just want to grow my YouTube audience. And we need to level headed playing field. But yeah, 2032. I've had it playing field. The ego thing is just so peak Bryson. Like, can we rewind the tape a little? You want me to repeat that quote? No, no, just rewind the price of tape. He left accepted a giant offer to go play on live. I would say that he hasn't been like necessarily friendly with his commentary. He hasn't been super much like a little bit maybe middle the road. Yeah, right? He's popular as ever. Look, a monthly base. And then he's a free agent and they offer him a way to pathways back. Yeah. Meanwhile, he is negotiating with live to get another giant bag of money. Yes. They I think that they extended him an offer. That was a giant sum of money. And then they acted it. And then they fold up shop. But it's like, because all this stuff happens to you. Now is the time that everybody has to drop the, you know, right now, I lost my negotiating battle with the PIF because they decided they were spending any more money. Yeah. Everybody needs to drop their egos. The offer he had was zero because it doesn't exist. Look, I mean, he's probably going to, I don't know, he might ditch live. And like, you know what? Look, he left the tour and said, oh, I'm still thinking about it. I don't know what like what he'd already signed. Like he was like still talking on both sides of his mouth. That probably could happen here. I don't know. He says, I haven't had any communication with the tour. Unfortunately, things are moving in a different direction. Obviously, oh, he said with PIF, I haven't had any communication with PIF. Things are moving on in a different direction. Obviously they wanted to move. It sounds like Osler just picked up his bags and left. God, like a wife who flees the middle of the night because she caught you on Ashley Madison. Never see her again. If we have a great business model and they're very interested in this on the tour and combining forces, that's the kumbaya moment, right? Do they have a great business model? I always said this. Bryson. In what world is Liv going to have a great business model paying Bryson however hundred million dollars he wants? Well, that those two things don't work together. Let them lay it out for you. So it's our job to come up with a better business plan on the company, the Liv side. The team franchises. There's enough making profit now. Remember at Oakmont, he said, we're a bit of a positive. There's enough making profit now to where we can sell them for close to 200 million dollars. And that's not talking about my team either. Hey, can I raise my hand and ask a question here? Sure. What were the crushers even a positive with Bryson's guaranteed payment number included? One would assume not. Yeah. Does any other sports league work that way where the contracts for the players aren't shown on the team balance sheet? Salary. I'm not part of it. So I'm buying the team. Paper. They're even a positive because they get a split. The team winnings go into the team kitty and the sponsorships go in there. But this team in this current the way we're recognizing these finances is we don't recognize the salaries of the team members. So the league is hemorrhaging money. But these teams are a good investment. What are the crushers putting into the what was it 30 million to put on an event? Yeah. Like before the purses. The crushers have nowhere to play. The thing I'm learning though is the crushers could survive past live and that is worth, sir, 200 million dollars. I think it requires a little bit of every just kind of lowering their guards and all coming together and going, OK, what's best for the game of golf? Like that's just how it's going to go. If I if you had unlimited money, you're the Saudi stuff and well, well fun, but you're not. You're we'll just say you're, you know, you're billionaire. We'll call it 40 billion dollars. Money is a no object. But you have common sense. What would be a reasonable sum of money that you would pay to buy the crushers? Understanding the the financial issues of the parent leak. What am I buying? I'm just asking somebody else paying the Bryson contract is Bryson not on the crushers. That's the issue I think they're facing. Am I just bond just bond and Paul Casey? Who am I by? What am I buying the logo? The team that exists but can't play anywhere. Like I don't know what I'm buying. Well, what would the number be with your understanding now? I'm a billionaire. You got 40 billion dollars. You don't have to worry about anything. Like I don't know. Like five million dollars. That's probably nothing to a 40 billion. But it still seems insane. What am I buying? 10 million. I know what would you spend? I honestly, if all the players are tied to the league, there's no value in the team franchises. Well, this is Scott O'Neill. I don't think we're moving Scott to Friday at this point. But well, everyone has a mother. We'll get to Scott says like all the values in the teams. The value of the team about the mother. Oh, we're going to get to mother. We're going to get to Scott's mother and mother's in general. One less for five minutes. Well, that's because he doesn't have anything to talk about. He doesn't have a plan to share because I wish it was like two weeks later. I'd have my plan. I did a control F on Scott's transcript. He said the word business 50 times, 50 times business this business that work the business, make the business. We hate, we met him under the tree for a minute at Augusta. The boys met him. You and I stumbled in a little late. And Lamani did say like he uses the word business a lot based on his chat. They're chat with them. So I did the control left. It was 50 times. But that's a job. He's the business guy. Bryson sort of the faux business guy. Okay. What's best for the game of golf? There's a few different models. Look, I mean, this isn't really going to grease the wheels back to the tour. He goes, look, the tour isn't doing great either. Do you want to start lobbing grenades right now? Let's be honest about the situation. They've got the media, the corrupt golf media, I think is what he's referring to. They've got everybody on that side that helps pump it up. Yeah, man. That's why they won. They had TV contracts in 60 years of history. That was like part of the deal. They've got everybody on that side that helps pump it up, but they're reducing field sizes, cutting employees and restructuring their business too. Doing great either. So he's lobbing his grenade. That's Bryson via Mark Schleiba. Good reporting on the ground. A little different tone. Felt a little less sort of, but he's a free agent. We'll get to Scott O'Neill maybe here in a minute about the mothers, but first, we got a word from our friends at B. Dratti, not Ashley Madison. B. Dratti we can speak to. But then there might be worse from Ashley Madison later. After this. Not sure. We have no promo code at Ashley Madison, but we do at B. Dratti.com SGS 30. I am wearing a cool polo. If you were looking to do an Ashley Madison profile. No, no, no, no. I'm not sullying the B. Dratti brand with that sort of nefarious behavior. I thought about it. You went there. Don't, don't, no, no. It's for high classy, upstanding individuals of strong moral fiber. And people who want to look good both on it. And as strong Peruvian P. McCotten fibers and the shirts. I've got the cool. I got the 88 degrees here. I've got the cool polo on. Cool. The touch. You have that new little, the button down quarters, quarter button. Cause is it incorrect? It's like a Henley. I'm looking up what it is right now. It's the Harley, the Hurley. The Hurley. I realized I forgot to plug my power cord in. Oh shit. So I got to get the power cord plugged in here. Go do that. It's okay. I'm still on. I've got my headset on. So I'm not, you know, I think it's the Hurley. I think it's the Vaughn is the jacket. The Hurley. I'm looking for that frequently in Scotland. That is a great, great piece. Still for layering season. If it's getting a little hotter, you want to layer the cool Olin hoodie. I would highly recommend that one. That's a very popular new cool fabric. And they've got it in about like six, seven different colors. That's SGS 30 is a promo code. When you go to be drady.com. Look, these are good friends of the program. We know Billy Drady. We know all the people involved in this company. They've been with us since the beginning. We'll be with us going forward. Great to have their support. Obviously the cool fabric. We cannot speak more highly than this is true, true and tested in real life. Unlike some of our other sponsors we're unaware of that might get dropped in later. All right. They might get dropped in right now. So here's kind of take, we're going to take a quick break. We'll be right back. Are you're setting it up? All right. So more lift chatter. I did. They did bring on do Sarah partners. So they've got Zinnman and Davis Zinnman and Davis. They've got to Sarah partners, which is a finance firm investment, banking advisor to guide the league in its efforts to secure long-term investment. I spoke to someone in the trade. Let's just talk put it that way. Who gave me some background Intel and do Sarah, who everybody knows about in the trade in the business. They're a legit firm, but not someone you hire for a normal capital raise. Nothing about the situation is normal. The majority of what they do is restructuring either in a court of formal bankruptcy or out of court. They do do new money capital raises, but usually it's for companies that are stressed or have a non-standard business model. They raised a lot of money for 2021 cryptocurrency miners, which actually turned out well. But it's a reflection of the direction of travel for live that they didn't hire one of the investment banks that specializes in sports or has a strong practice like rain, Goldman, BOA and others. I feel like there's some synergies though with me and Jean. With me and Jean. Absolutely. Feels like being Jean would like these guys. But I agree this just to get to this last bit from someone in the finance industry, one of the smartest people we know. Speaking of Bryson and sort of the accounting and the Ibitah of the league versus teams. He adds, I can't tell you one thing between mean Jean and do Sarah. Live is getting their first ever 13 week cash flow forecast done. So that's just welcome to the real world. Real cash flow forecast being done after the last four or five years. So some stuff being the screws are being tightened. We're going to talk about Scott here in a minute. Scott, O'Neill talk today. He's in a hard spot. He's in a tough spot. Real tough spot. He's in a tough spot. Scott, do you want to talk about the truest real quick? We can do that. We're doing a lot of live. We are excited about the truest. No. No, should I be? I don't really care about it. It's got a PGA next week feels. Rory's back playing. That's the storyline one. Return to quail hollow. And that's about it. That's all I got. It feels like remarkably similar to the event we just watched. One was in Miami. Another's in Charlotte. Has a few more trees, less water. I'm not saying they're the same course, but it's like sub out Scotty. Sub in Rory. PGA is what people care about in a week. All this is, is a framing of are they playing well for the PGA? That's the only, like, and somebody's going to win. Somebody's going to win a bunch of FedExCup points and a bunch of money. But the reality of the way any non-gambling person would view this event is in the lens of how are they looking for the PGA? Except it's a signature event. It's supposed to be this big, you know, prime time event. And it's just hard to, you know, it's hard to, I don't know what the analogy is. It's hard to say like the quarterfinals of our conference tournament are as important as the second round next week, you know, at that college basketball. And the thing is, if you took the PGA out of May, moved it to August, I think this event actually works. I mean, you need some. Because then it's like, oh, like, how are they looking for the US Open? Like, we're getting, like, it's time to start to, you know, we got done with the Masters and it's time to start getting, getting the engine ready. Again, for the US Open. I, yeah, you need some, some events will pop then in that stretch. It's just, it's like, it feels just very similar last week. And we're supposed to say this is very important and scarce and like a lot, you know, similar, you know, lawn irons are important. You got to drive it well. Distance is a big, big indicator. Always has been. Do you have a one and done pick with that? I do. I got a guy that I think, I think wants to get back in the conversation back in the mix. Oh, I think we might go the same way here. Unfortunately, PJ's not here to give me the low down on his own app. I'm taking, I'm taking the X man. I was going to do that. All right. I had X maybe, I don't even know if I've used him. I was going to use X. If I haven't used Ludwig, I'll take him just to differ it, just to divvy it up so we can keep the gambling podcast bit going because then we don't want to take two bites of this apple. Red hot. We got three wins in four weeks. I know. If I haven't used Ludwig yet, I'll take him, but if I have, I'm going to stick with Xander, which I'm going to do. You know, listeners that have been trailing us are definitely even. Get the hell out of here. Trailing. People listen to segment trailing. If you were trailing us, you'd be, you'd be even a positive and a better way than the crushers. The more, you know, real way than the crushers are even a positive. You could step up and yeah, you'd have a lot more for your Ashley Madison exploits. Yeah. Yeah. I'll take, I'll take Ludwig then. Yeah. It's just, it's not doing a lot for me. I should might as well hit our schedule for the week. This is on golf channel two to six CBS three to six on Saturday and Sunday. Defending champ is SEP Strakka. That of course was that Philly cricket last year. 20 million, 3.6 to the winner. Ludwig is a notable, can't lay as back from his whatever financial explorations of last week. Matt Fitz is back giving it lessons at a golf galaxy. Did you see that? Yeah. Good, good young lad. That's why I think that golf galaxy. Except golf galaxy. Go in there. There you go. You never know who you're going to run into. Right. Run into the best hottest player in the world. Fitz Rory Collin, which I'm curious to see like where we're at with Collin now since the players and the masters didn't play well last week. Rosie. Clarence Tech at Run. Zander and JT. We did a, we did a PGA, a little PGA assessment this morning with Joseph. He's a very interesting case. Just like, not necessarily for all the good reasons, but we'll talk about him more coming forward. All right. So those are your notables. Continue on with our schedule for the week. We have the One Flight, Myrtle Beach Classic, Tended Noon. This is great. Sicko Golf, brunch golf Thursday and Friday with three to five on Saturday and Sunday on Golf Channel. The One Flight Myrtle Beach Classic. This is four million, which is just only four under grand more than the winner alone gets in truest. So the Brooks, he's there. 720 grand to the winner. Defending champ is Ryan Fox. Notables are Blades Brown, Rasmus Hoygard, Billy Ho, Tom Kim, don't see his name much very anymore. Brooks Kepka, Taylor Moore, Marco Penji and Brant Snedeker is a notable. So good on Brooks playing out there in Myrtle Beach, the opposite or alternate event, whatever the hell they call that now. On the LPGA, we have the Mizzouho, America's Open at Mountain Ridge Country Club, site of a Friday golf event here. It hosted the 2021 Fortinet Founders Cup as well. So it's been on the LPGA before. This is 12 to two golf channel on Thursday, Friday, five to seven on golf channel and CBS Finish. So just like last week, they'll do a one to three CBS Finish LPGA leading then into the quail hollow coverage from Charlotte right after that. So that's a Mountain Ridge. That's a good stop for the LPGA. This is the one hosted by Michelle Wee. And I believe she's playing. Yeah, she's playing Michelle Wee West along with Celine Boutier, Hannah Green, Brooke Henderson, Charlie Hull, Jennifer Cupp, Chino, Michelle Wee and Rose Jane, who once won this event earlier. You know what this is for, Michelle Wee? What's that? Warmup for the RIV. No, WTGL. I yeah, sure. Sure. I sure. I mean, she's also in McLaren, so she's she's. Oh, wow. She's using the McLaren stuff on the women's side. Elsewhere, we have the Inspirity Invitational, you know, seven to nine PM on tape to lay Friday, Saturday. PJ might be the only person watching that five to seven on Sunday golf channel. Where is this hole? Oh, this is the one in Houston that was getting tiger. Isn't it the Woodlands? Three million. Defended champs do couples, L's, Ratif, Padraic, Bernhard. Did you see potty was at a patty was at Aronomy today. He's like, it's just basically, I mean, I'm distilling his words. I may be reading too much in, but it sounded like he thought it was going to be like wing foot Aronomy, just send it as high as far as you can, very challenging greens and then like use as, you know, high loft of a club as you can from as far up, whether it's rough or not. That that was me reading his report. Lawner Leonard Tom's at the Inspirity Invitational on the DP World Tour. We have the Estrella Dam, Catalonia championship. Notables Martin Kuvra, Rikuha Hoshino, Luke List. Luke List is over there. The great Matteo Menacerro, Frank Molinari, Paul Waring and Bert Cheeseburger are in that event. That is seven to 30 to 10 a.m. Golf Channel from Spain, Coffee Golf. We also have the PGA Works Collegiate Championship on Wednesday. Also, the NCAA Division One Selection Show Wednesday night on Golf Channel. Watch that. Good friend, Brent Lee Romine, friend of the program. He'll be, I assume, prominently featured. Burko, the Selection Show for Men's Division One NCAA Tournament. That starts or that will air Wednesday on Golf Channel. Live Golf, Live Virginia. That will be, of course, on Fox and FS1 Thursday, Friday, Saturday, Sunday. All right. That's our schedule for the week. I don't even want to get into Scott O'Neill. I might save that for Friday. Big congrats to occasional shotgun start fill in. But, you know, very great golf personality in his own right. Shane Bacon for getting through local qualify. He did. I wonder, I want to know where he's sectional. I hope he goes to the one that's just like filled with tour pros, even though that's probably the worst place for him to go. Probably the met one, Canoe Brook or one of those, I would guess. I had to guess. All right. Anything else you want to get to? Should we do Scott O'Neill? You want me to just read his opening? Can you do the mother one? We could do the mother quote. I mean, I cut so much. I spent in almost, I don't want to tell you how much time I spent reading this transcript, like an hour. We're going back and rereading it. Like, did he say that? Um, you just like pressure makes diamonds. I don't know if you've heard that one before. That's the position he feels like he's in. Pressure makes diamonds. You know what? What I say, pressure is something you put in tires. All right. So the spokeswoman, you know, who talked about live golf has entered a journey of transition, which is just the buzzwords. I started writing down all the buzzwords, like right sizing and all these things. Journey of transition, whatever the. So she teams up, Scott. Thank you. Thank you all for coming. Before we do get started, though, this is Mother's Day this weekend on Sunday. I mean, it's it's Tuesday. I'm glad you went there first. Five days away. It's not Mother's Week. It's Mother's Day. What is he talking about? We're not even Saturday. It's not even like Friday. Like get out of here. It's Tuesday morning, 9 a.m. Tuesday. It's the beginning part of the week. I mean, this was a Tuesday morning. 9 a.m. This is Mother's Day this weekend on Sunday. For all for all of those for all of those of you who are mothers, I want to wish you a happy Mother's Day. This is to a press conference on live. There's like this is all these slubby male sports writers. Nobody's a mother. I'm sure there's one or two in the crowd. It's not just totally monolithic. Wish you a happy mothers. For those of you for those of you who have a mother, which is everybody, which hopefully is most of us in this room. Take a few minutes. Send your mom a text. I think he means living, but still, you know, it's a big diverse world world out there. Sometimes you have two fathers now feels like. Right. But I guess you would have a mother somewhere. Isn't that how it goes? For those of you who have you would amazes me. Yeah. This is like very similar to the J. Bonahan press conferences. I mean, they've had a couple of weeks to get ready for this press conference. I, you know, we're at the 55 minute mark. It was it was a mess. I we have a plan, but I can't show you that plan. There's all that's an interesting question. I don't really know how to answer that one. Soon as they got the questions, he was very muck. But there he did this soliloquy with all this. Just talk about how we're going forward. And I was meant for this moment and pressure makes diamonds. And we're right sizing and business that we we have my favorite one. And I just I have to share this part. He said, secondly, he goes first, it's about the players. We got to get them taken care of. Secondly, we have to create a plan that's a business plan, a business that works from a business standpoint. What? A business plan, quote, comma, a business that works from a business standpoint. Well, I hope it wouldn't be a non business standpoint. If it's a business plan, a business plan that doesn't work. From a business perspective, I guess what they have now philosophical standpoint, instead, I don't know. Well, hey, let's give them a little credit here. I basically admitted they've been operating a business that doesn't make sense. Yeah. But then also trying to lean on it when it makes like, oh, we've got all these partners and we got all this stuff that we can account for. But like, yeah, and it took you five million dollars to get that that like. Pizza oven, essentially, you know, like, well, I can't. You know, if you're flat broke, you can't just say, I've got this beautiful pizza oven in my kitchen. But it took me five million dollars. That's all I have now. We're foreclosing you. Hold on. Can you take the pizza oven first? I'm in good shape. I've got that we've done. We've proven we can have a pizza oven in our kitchen. I've proven this like this works. Yeah, we have no money. For those of you who have a mother, which hopefully is most of us in this room, take a few minutes, send your mom a text. Did your phone call? Do you think sent that sent the text? He commanded them to do it. Pull your phones out. I would love for you to text your mom something beautiful, something special, something meaningful, some note you learned from her, some lessons she taught you, some impact she had. Just take 30 seconds now and I will wait. It's more powerful than you could possibly imagine. This league is under under siege. We haven't heard from you in two weeks. He's telling the writers to text their mom. He's going to get back with you in two minutes. That's his mother's days to it's not Tuesday. It's five days away. He's trying to win the room. I kind of like it. It was a new demo tactic. It is. He's getting new demos. He's going to give us a moms on board with live. Like 10. They might be able to raise raise. They could put that in their deck. They're huge with moms. I'm going to share. My favorite golf league. My favorite golf league. Live. My mom had a really big impact on my life. She taught leadership development and design all over the world. She worked with Xerox and Texaco and ADP. It took her from the US to UK to Africa. She was very influential person in my life. Sounds like a very, you know, awesome, you know, awesome and highly successful woman. I remember as a young boy, her telling me a story, which I wanted to share, which I think is a good lead into what we're going to talk about today. She talked about these two shoe salesman. Again, like if I was there, I'd be like just flummox. She talked about these two shoe salesmen who went to a new market when they showed up. Nobody was wearing shoes. So one of the salesmen immediately sent back a note to his boss and said, boss, no business here. On my way home, the other salesman, this is his press conference, had a very different perspective. He said, boss, you're not going to believe it. This market's incredible. I think for me, I'm that second shoe salesman right now, quite frankly, excited, happy, feeling about a pressure for sure, pressure for sure, but very grateful for this opportunity. The shoe salesman, like I do you think his mom, maybe his mom told that story. You're not going to believe this market. It's incredible. Are you going to tell your kids that story? No, no, probably. I it's fine. It's a little parable. Sure, it's fine. I think I think it's got some meaning. Yeah. Oh, no, let's say it's not a meeting. It just felt like an odd spot to go at the top. That's all. I think it's you know, when you got nothing, where do you start? You know, I thought he was fine. He just had no details to share. And he's admittedly in a very tough spot. I thought he was fine. The mother thing threw me off for those of you who have a mother. Well, I I didn't talk. Um, somewhat recently. And I said, I said to the person organized in the talk, listen, I don't do speeches. That's not my thing. I'd love to do Q and A. And I thought we were on the same page with the Q and A. And then I was introduced. And the person who introduced me, who I thought we were doing the Q and A together, shook my hand and walked away. Uh, OK. And I was like, well, I guess it's a speech. But I didn't know. With the shoe salesman stories, you wish you had them? Well, I wish I had. It's a great story. But this is the thing. He had two weeks to prepare for this. And he opens with a story about shoes. A salesman. Telling people to. It told people to text their mothers five days before Mother's Day. He could have used the line you gave them. What did I say to him? Just when I talk about this, I don't mean to put you on blast. Just when I laugh, laugh about this, like dying during that talk. Do you know I you were? I mean, this is indicative of like, I don't know what to say here. I need to get out. Let me throw you the most vapid, meaningless cliche I can. And just when I still laugh about it to this day. Under the tree to get to. So yeah, yeah, you know, well, you know what they say, Rome wasn't built in the day. Like what? You're like outpiece. You're trying to be like sympathetic. Meanwhile, the more app comparison was like Rome burned in a day because that's the way it went right after you told them that. You I think you're trying to give them a little pat. Rome was a bill in the day. I honestly. Joseph, when you said that, Joseph, I looked at you like. Honestly, I walked into that conversation. What was it? And I was listening to it and I just said, I said to myself, I got to get out of here as fast as I can. Yeah. He should have led with that today. Rome was built in the day. And we've been a good line. We got me a gene. Why? We're going to build Rome. It was great. All right. That does it. News will do a little more, Scott. Some of the details. There weren't a lot of details on Friday. Scott O'Neill news. I just got to throw out there. Scott Schaeffler is going to 3M open. I just saw this. Why is unclear to me right after the open? Is there like some sort of tie in there? Maybe he's going to prove that religion and science could coexist. He's going to do the price. And I want to explore the human potential. He goes find out like this is what he's there to prove. It's very bizarre. There's like he doesn't do things for money. It's not like some under the table appearance fee. What's the connection? Is there like a fellow church member from 3M? Exactly. I don't I'm so confused by why he's doing that into the playoffs. It's like right before the playoffs, too. I did notice when they announced it, it was Brandon as being a part of the northern swing. I'm just we're not doing this. We're not doing the northern swing, whatever that would be. The rocket. I don't know what the northern swing would be. P.J. Hello. How are you? I didn't think you guys would still be going right now. I didn't think we would either. We're leaving. I'm done. I don't I as much as I want to hear about your day at TPC River Highlands. I I'm tired. I'm hungry and I got to drive across your Godforsaken Island. You got to you got a hike. You got a hike. So that's I don't blame you, but it's nice to see you. Scotty's going to three. I'm very curious. P.J. How'd you play? Oh, this is what I didn't sign up for. No, you were to less. Oh, I played fine. Did your lesson help? You got a free lesson the other day. I did. And I think it did help. Good. You got more pop. Do you feel like you got more pop in the bat? No, still working on off the tee. Iron contact is better off the tee, not there yet. All right. All right. Go text your mother. We'll talk about your island. We'll talk about your island next episode. Everybody enjoy your 100. Enjoy. He's mad about Long Island. Enjoy your Wednesdays. We'll be back with you on Friday. Talk to you then. This is an I Heart podcast. Guaranteed human.