Drink Champs

Episode 494 w/ Ray Daniels

114 min
Mar 27, 20262 months ago
Listen to Episode
Summary

Ray Daniels, a legendary music industry insider and A&R executive, discusses his journey from Delta Airlines baggage handler to becoming a blackballed executive at Warner Records, his viral 'Dear White Execs' letter during the George Floyd protests, and his transition to podcasting and media entrepreneurship. He shares candid insights on industry politics, artist development, emotional discipline, and the importance of Black economic collaboration.

Insights
  • Emotional discipline is the primary factor separating successful Black professionals from those who fail in competitive industries; controlling reactions to adversity determines long-term survival and advancement
  • The music industry deliberately isolates successful Black executives by making them feel 'different' from their community, creating psychological distance that prevents collective economic power and mentorship
  • Leading from the front (visible leadership) is now mandatory for success; behind-the-scenes influence no longer translates to career sustainability or cultural relevance in the social media era
  • Black professionals must prioritize survival and learning over winning in early career stages; premature competitive moves against peers destroy collective advancement and play into systemic divide-and-conquer tactics
  • The Drake-Kendrick battle revealed that hip-hop artists lack understanding of street-level consequences; battles can escalate beyond art into physical danger, requiring strategic withdrawal rather than ego-driven escalation
Trends
Podcast platforms becoming primary discovery and credibility mechanism for music industry professionals, replacing traditional executive visibilityShift from artist-centric to ecosystem-centric music business model; producers, songwriters, and managers gaining visibility and direct audience engagementBlack creator economy fragmentation due to lack of institutional trust; successful creators building parallel infrastructure rather than reforming existing labelsStreaming economics fundamentally broken for songwriters and mid-tier artists; radio play and sync licensing becoming critical revenue sources againGenerational wealth transfer in hip-hop culture; successful artists now focused on family financial education and equity ownership rather than lifestyle spendingSuper Bowl halftime show becoming cultural battleground; Latino/reggaeton representation signaling demographic power shift and international market focus by NFLMentorship and ecosystem building emerging as competitive advantage; artists with strong support networks outperforming isolated talentTransparency and vulnerability in podcasting creating trust gaps with traditional media; audiences preferring unfiltered industry insiders over polished executivesBlackballing and industry retaliation becoming openly discussed rather than whispered; public acknowledgment reducing stigma and enabling collective defenseMedia ownership and show production becoming more valuable than recording artist status; control of narrative and platform access replacing album sales as power metric
Topics
Music Industry Blackballing and Executive RetaliationEmotional Discipline in Professional AdvancementBlack Economic Collaboration vs. Internal CompetitionArtist Development and A&R StrategyPodcast Platform Economics and Creator CredibilityDrake-Kendrick Battle: Hip-Hop Escalation DynamicsStreaming Revenue Models and Songwriter CompensationSuper Bowl Halftime Show Cultural RepresentationMentorship and Ecosystem Building in MusicMedia Ownership vs. Recording Artist StatusStreet Credibility vs. Corporate Executive RolesGenerational Wealth Transfer in Hip-HopRadio Play Importance in Modern Music DistributionTransparency in Podcast vs. Traditional MediaDiversity and Inclusion Theater in Corporate Music
Companies
Warner Records
Ray Daniels' former employer where he was A&R and signed NLE Choppa; he was blackballed after writing 'Dear White Exe...
Universal Music Group
Ray Daniels' current label home; discussed in context of artist deals and executive relationships
Apple Music
Larry Jackson's deal with Apple influenced by Ray's 'Dear White Execs' letter; mentioned as platform for music distri...
Billboard
Published Ray's anonymous 'Dear White Execs' letter on cover; went viral and changed his career trajectory
Epic Records
Praised by Ray as caring about Black artists' plight; LA Reid was his greatest teacher at the label
iHeartRadio
Produces and distributes Drink Champs podcast; platform for Ray's media expansion
Roc Nation
Jay-Z's company; discussed as smart operator in podcast space; provided financial support to Ray during career transi...
BET
Mentioned in context of awards shows and industry visibility; platform where Ray encountered Nore
NFL
Criticized for Super Bowl halftime show decisions; discussed as international market-focused entity making cultural c...
Delta Airlines
Ray's first job as baggage handler; foundational experience before music industry entry
People
Ray Daniels
Primary guest; discussed career journey from Delta baggage handler to blackballed executive to podcast personality
Nore
Co-host of Drink Champs; recognized Ray publicly at BET Awards, validating his industry credibility
DJ EFN
Co-host of Drink Champs; engaged in discussion about Drake-Kendrick battle and music industry dynamics
Teran Thomas
Ray's business partner; co-created hits including APT by Bruno Mars and Rosé; managed by Ray
NLE Choppa
Artist signed by Ray at Warner Records; example of Ray's A&R success
Aaron Beyshuk
Called emergency meeting during George Floyd protests; triggered Ray's 'Dear White Execs' letter
Larry Jackson
Received Ray's letter; credited it with influencing Apple deal negotiations
LA Reid
Ray's greatest teacher; example of Black executive who cared about artist welfare
Joe Budden
First major podcaster to co-sign Ray; invited him on show multiple times
Kendrick Lamar
Discussed extensively in Drake battle context; example of artist who understood escalation risks
Drake
Discussed in context of battle with Kendrick; example of artist who didn't understand street consequences
J. Cole
Withdrew from Drake-Kendrick battle; Ray praised his emotional discipline and strategic thinking
Fat Joe
Discussed podcast comments about wanting $100M; example of artist prioritizing podcast over artist relationships
Puff Daddy
Posted Ray's content on Instagram for three days; credited with launching Ray's podcast visibility
Dame Dash
Cursed out Kevin Liles on camera; example of visible leadership that changed industry perception
Kevin Liles
Cursed out by Dame Dash; survived and became worth $300M; example of emotional discipline
Bad Bunny
Super Bowl halftime performance discussed; example of Latino artist breaking through in hip-hop-adjacent space
Usher
Discussed in quick time of slime segment as having classic album; influence on Ray's music taste
Biggie
Discussed as most gifted rapper in history; example of artist who achieved everything in three years
Tupac
Death discussed as turning point for hip-hop; cautionary tale about battle escalation
Quotes
"Emotional discipline. That's the fact. You have to be emotionally disciplined in this world to be successful as a black man."
Ray DanielsLate in episode
"They can't blackball greatness, nigga. That's a fact. So I tell everybody, instead of worrying about what they think about you, focus on being fucking great."
Ray DanielsMid-episode
"The reason I'm standing up in black music is because of one moment in history. When Dame Dash cursed out Kevin Liles."
Ray DanielsLate in episode
"You don't claim no motherfucking nationality. An MC. That's it. That's the fact."
NoreDrake-Kendrick discussion
"I'm gonna always take respect, because it's a mutual thing. Loyalty, you gotta earn that shit around here."
Ray DanielsQuick time of slime segment
Full Transcript
This is an iHeart podcast. Guaranteed human. And it's Dream Chess World Booking Podcast. Make some noise! He's a legendary Queens rapper. Hey, hey, second, we're the Shaboy and Noaie. He's a Miami hip hop pioneer. One of his DJEFs. Together, they drink it up with some of the biggest players in the most professional, unprofessional podcast. And your number one source for drunk facts. This is Dream Chess World Booking Podcast. Where we days, new years, either. It's time for Drink Chess. Drink up, motherfucker. Motherfucker. What it good? We hope you're doing well. This is your new and your new and your new and your new and your new and your new and your new and your new and your new and your new and your new What we got a co-host today. Who's our co-host today? Yo, we have a co-host today. This is NRE. EFN. Hey, what's up? My name's Graf, baby. That's right. And what's the name of the show? Oh, the members only show. The members only show. Let's go, let's go. We got a big introduction. Let's go, let's go. Let it go. So this is NRE. DJ EFN. My name's Graf, bitch. Bitch, we're the members only show. Make some noise! Make some noise! But this brother here that we got today. Thank you. I'm going to be honest with you. He has been an industry insider. He has been giving y'all game beyond game, beyond game, beyond game. That's a fact. I know a lot of y'all people might think, you know, sometimes if the person is not in front of the camera, the person thinks that the person is cap. Or they're like, oh, OK, we don't know. I know this brother. Right, right, right. I know how much his work has he put in. I know how much the industry respects him. So today, we are going to give this brother his flowers. He is going to receive exactly what y'all don't know about him in the industry. And I'm going to, we are personally going to give this brother his flowers. He deserves it. He's a legend. He's an icon. He's a, and we're going to continue. We're going to make sure that he get his fucking flowers today. Let's get back. Give him a round of applause. Give him a round of applause. Give him a round of applause. Give him a round of applause. Out the gate. Out the gate. Because I know who, hold on. Let me just give you, let me continue to give you flowers. I got this right now. Because I know exactly who you are. Now I look at your comments and I look. People was like, oh, OK. So a lot of times people don't understand that being in front of the camera sometimes is not as important to being behind the camera. Right? So I credit people like you. Like you were behind the camera. But you would, like, campaign for me being in front of the camera. Right. We're advocates for the artist. Advocates for the artist. And so a lot of times when I see you, and I see you borrow like a motherfucker and I'm looking, and I got to defend you. Because I'm like, no, he's really. Yeah, they're knowing. It's really. Me too. I'd be like, no, he's really like that. No, no, he's really like the insider. And a lot of people don't know that because it wasn't cool back then to be in front of the camera. So let's take it from there. Well, first of all, I just want to tell you thank you, man. I'm going to be honest with y'all. Let's say this. I want to have no worries about something. So I don't think people understand. Like, number one, I'm in the music business full time. This podcast thing is like a side thing that it's like a passion for me. So when I'm out and about and I see people, it's always interesting. So no bullshit. Like, I already knew it was a Virgo, by the way, the two biggest, two of the biggest three podcasters, Virgos, Joe Budden and Nori. So I always like, I'm like, I'm coming. I'm like, I'm seeing Virgo. So I'm walking through the BET awards. And I just see Nori. And he stopped me like, yo, bro, I went and made a video on my Instagram. Like, God is real. That's not serious. I was like, yo, because I'm on the fly now. I'm just going. I don't know what's going to happen. I'm like, yo, Nori know me. I'm telling y'all, the biggest podcaster know me. He said my name's just real. I just want to let you know that so when I got the card to do Dreamtab, I said, I'm going to fuck Valentine's Day. I'm on my way. You know what's great? This is when I know you're a warrior. I'm sorry. I deliberately said, this is the day before Valentine's Day. I deliberately said that. Right. So, um, what's my man? Big D. Big D. Big D, what is it? Yeah, the weather man. I said, yo, this is the day before Valentine's Day. Because me, you know, I'm scared of my wife. Yeah. I get it. And I said that. But yo, let me just tell you something. You have online created a whole different, a whole different, I don't want to say character, because it's who you are. I know you're saying it. But these people follow you. And so let's just take it from there, right? Let's take it. There's so many people that want to crack into this industry and you talk to them. So let's talk about it. Well, because when you want to be in this, it's like a dream, right? I remember coming up, you know, I remember my first person I called, it's got in Timmy Allen. And I remember not knowing how to ask for him. You know, like, you know, you get somebody number. I don't know my whole saying, is this Ms. Noriega? I'm like, hey, is this Timmy Allen? He was like, who is this? I saw like a bill collector. So once I got his name and I started understanding, it was like David Gaffer said on this documentary, I saw people bullshitting. When I seen people around Tim getting money and bullshitting, I said, I could do that, but I worked at Delta. So I know Niggas, I'm a nigga. Delta, Eli? Yes, nigga, I worked at Delta. Delta, Eli's a nigga. By the way, a lot of niggas have my name in a phone as Ray from Delta for my first five years in the industry. Okay. Because I knew niggas didn't want to fuck with me. No, I was working at Delta. I used to work at Travelation originally. No, I was running the bags. Niggas, so you know, when you go into Atlanta, you go into Atlanta, to Miami, and you go through New York, I was a nigga, I got your plane and put it on Miami plane. I was a nigga that put it there. So I was working at Delta. You still a nigga's work, huh? Yeah, nah, I ain't gonna lie, man. I wasn't shit my whole life. That's what I love the most about you. Damn. No, let me tell you why. That sound crazy, but I want to tell you, he going to say what I'm saying. When I watched Nory talk, Nory is just being Nory. Like you became popular being yourself. Like we came up in the industry where you got to talk a certain way. You got to act Nory, don't do that. And I'm watching Nory say shit, do shit, and I'm like, and it works. So I'm like, nigga, we living in a new world. It's not the old world no more. Niggas have to leave from the front. I remember coming up in the business, you wanted to know, Shakir Stewart, you wanted him to know your name. You wanted KP to know your name. You wanted Chris Hicks, LA, they knew your name, that mean you could eat in this business. Right, so I remember when I came into the business and I'm thinking like, I'm finally in this shit and I walk in the room and I'm like, I'm seeing Vice President and nobody gave a fuck. It was like, I'm chasing artists now. So I'm like, man, I remember chasing, fuck, it's just in the game. Now I'm trying to get in, I'm in the game now. They're like, yo, I'm like, yo, graph is hard. Yeah, but EFN got the numbers, go get him. But now, instead of me going to Graph, well, I know I could build with, I gotta build with you, because you got the numbers. So now I gotta sell myself to you, so now I feel lame. So now I'm coming to you like, because you know I'm only here. It's like a girl that got a BBL. Once you get the motherfucking BBL, nigga, I know you're in my ass now, because I got a body. Like it's like, I know why you're here now, because I'm hot, but when before that, so for me, my whole thing was, and then I started noticing how people were just like, making money, talking about being in the business. And I'm like, he's not in the business. Like, dawg, I have the number one song, we're at the biggest song, we're at my partner here. We had a number, looking up, APT by Bruno Mars and Rosie. That was about my nigga. We still in this shit every day. So I see people chose, like, I'm like, I feel like a board man. It was like, I'm controlling traffic. It's like the club. When you wait outside the club, you see it, and you know it's a long line, and that's a trick sometimes, like, hey, you keep the line long, everybody inside. So I'm the nigga walking out the club, like, hey, yo. It's empty in the store. It's empty in here, y'all. They tricky, y'all. And then I realized nobody listened. And then I was like, oh, shit. So for me, I just started, like, putting my shit out there. And like I said, it was really the industry that embraced me. I didn't know that people fucked with me. I really cared about Noree. I really cared about Graff. I cared about, I didn't care about regular, no disrespect, I don't care about peons. You don't understand what I'm doing. You don't understand what's happening behind the scenes. You're just a spectator. So when I see Noree and he gave me props, nigga, that shit was an I made it moment. And he think, when I saw y'all at the EYL, they use like your duty show, I called Mark. I was like, they said it, man, but I just can't understand why they want to talk to a nigga like me. I'm still trying to prove myself in this world. But in the music world, when I walk into these labels, I'm that nigga. They can't fuck with me. And I'm a legend now, because I got black balls. So now this is all, people don't understand, I got black ball. That's why I did the podcast. I wrote a letter. We got to dig into that. Yeah, yeah, yeah. Usually we say, wait till you know what. No, let's go, right into it, right up. Okay, so, 2000, for number one, I'm the number one nigga in the game. I'm the number one nigga at my label. I got all the hits. What label we talking about? Warner Records. So I turned in Sweetie Records, tap in and Sweetie Records best friend, it still hers. I signed NLE Choppa. I signed this kid named Rembo from the West Coast. I was making a lot of noise. And I was like the guy, and then all the... So you do the A and R, but then... Yep, see, in my presence. Then all of a sudden, the pandemic happens and the CEO does distinguish, he does like an emergency call. And in the music business, they don't make nigga move. What CEO were you talking about? Aaron Beyshuk. He's a CEO, so he does a call. Everybody get on the call right now, 15 minutes. I'm thinking when our artist got cute. Right, this is the type of... Now I'm thinking, somebody is about to be... I'm like that, do you get on? He was like, just want to check on the black folks from the George Floyd thing. And I'm like, nigga, what the fuck is this? And then he goes, any black people on the call want to speak up about their struggles? And there was like 300 of us, everybody was quiet. So this is my friend, at least I'm thinking we friends. I wrote him a letter, like, yo, it's hard being black in this shit. I know what you're trying to do, but it's hard being one of us. So none of us are going to talk up. And I wrote the letter and basically, I sent it to another black person at the company, like, yo, I think this would be good for us to all put our name on it. He was like, you on your own. By the way, he still got his job. So he was smarter. Right, so I wrote the letter and then I sent it to Aaron. I didn't send it to him because they was like, the lawyer was like, it's a bad move. So I sent to Larry Jackson, shout out to Larry Jackson for a mega that, forget him. We took my, B Larry Jackson. Apple, Apple, Apple. So I sent to the Larry and Larry calls me like, yo, Ray, this letter changed my life. I'm like, really? And then he said, yes, because he said that he sent it to, he had a deal on the table. A whole lot of money Apple's supposed to be giving him. He sent my letter to the guy at TopGuy and they signed it that day. That's what's up. They signed it that day. So he said, thank you, I appreciate it. So they signed it that day. So now Larry is like, yo, I sent it to this lady at Billboard. They want to put it on the cover of Billboard. I'm like, I don't do a fuck. I'm a nigga in Atlanta, bro. I'm free. It's like being a Latino in Miami. Like you can't fuck with me in Atlanta. Like I'm an insulator. You can't get to me nigga. I'm not afraid of white people like most people are. Like I'm just unafraid of white folks. So she was like, I don't want to put your name on this. I'm gonna put your name on this because I'm afraid, you know, they're going to come after you. And I'm like, who's going to come after me? I'm telling the truth. I'm just telling the black experience. So I put the letter out. It's changed my life. It changed my whole career. I'm literally the number one guy now. When you say put the letter out, what you mean? They put it on the cover of Billboard magazine. It goes viral, but it's anonymous. Right? She didn't want to put my name. That's why I put God's name. She said, I don't want to put your name on it because I'm afraid people are going to come after you. And I'm like, nigga, I'm not afraid of nobody. I'm everything I do is with a good heart. I might not always do the right thing at that time, but my heart was in the best place. Right, right. You stand behind it. So I wrote the letter and when I was on non-imps, it goes crazy. It's like they wrote a dear white, it was called Dear White Execs. They wrote a Dear White Exec for the Disney company. They, it was like all these black people were speaking up. So now here's what I want to tell everybody in the world because this is the lesson I learned because I'm a real name. Number one, I wrote the letter and all my white friends, every white person I knew in the music industry, because I was on fire when I stepped out and said I did it. They called me and said, they're going to ask you for something. They're going to ask you what you want, get paid. All my niggas, my friends and black friends have called me like, yo, thank you, bro. That was some hero shit you did. So now I get on the call with Aaron and the guy, the other guy, Tom and they're like, what do you want? And I said nothing, man. I just wanted, I didn't write the letter. That wasn't your intention. My intention, that's why I'm okay with the outcome. But my intent wasn't that. So they was like, what do you want? I was like, I just want y'all to know how it is to work with black people. And then basically, now this is when they did me dirty. This basically what happens is in the music business, when you're in the contract, and everybody knows this, they give you six months. So if Nore is my senior vice president, I know I'm not going to sign Nore. I'm going to let Nore and his lawyer know six months out. Yo, Nore, I ain't getting a new contract, bro. Take the next six months, go find some work. That's not what they did to me. They called me, yo, don't go nowhere. You the best guy we got. I know I am. So I'm believing them. They called my lawyer, Ray is our guy. And what they was doing, they was lullabying me to death to get to the second, the two days before my contract was up. I'm waiting on a new contract, thinking I'm still working. Two days before my contract, they was like, nothing's coming. Nigga, I went home. That's why I love Kanye so much. I went home and I cried every day listening to the Donda album. Because I couldn't believe that I put my, I don't, I'm already good, bro. I didn't need to write that letter, but I also felt like it needed to be said. So once I saw that play out, I was like, think about it in my business now. Now I don't have a job. So what I got to do, call Nigga's Nore. I need a job. What Nore going to say? What happened to you all? So now I got to explain myself. They put me on my heels. So I said, I'm smarter than every nigga over there. I'm better than every A&M. And I know how to talk. So somebody asked me a question. That's how I'm gonna get my next job. That was literally it. Yo, Graff, ask me a question. Yo Ray, what's the difference between a manager and an investor? Ask me, I answer, put that out. I'm hoping to get a job, nigga. I'm not even, that's what you acknowledged me. I'm like, y'all like, I'm not, y'all don't understand. Like I'm really trying to still go run a company right now. And that's what I'm really made to do. But I start talking online and all of a sudden, Puff posted my shit and it just changed everything for me. Puff posted me and just left me on his page for three days. It shot them for that. I know people like to kill people when they down, but I'm always shot a nigga out for change. I'm always representing a nigga that did something for me. So when Puff posted me, that's when it kind of getting hot. But nigga, I'm still in the music business full time. So I don't even know what I'm really doing on the podcast space. That's why I was like, when Nory recognized me, I'm like, maybe this guy telling me, nigga, that's shit you doing is working. And it really caused me, yo, that's shit you doing. But for me, it was weird. Because I'm like, that's like a nigga playing basketball his whole career. He the number one nigga now he trying baseball. And everybody like, you doing good over there. I'm like, nigga, I'm trying though. I'm trying to get paid to play a sport though. No, you look good right there swinging that bat. Basketball ain't your sport. So it's always been that. So when I see people like Nory when Joe Budden, people like Walo that actually, I know you. That shit made me feel that shit is like all I needed from God. I didn't rely on you. And I wanted to say that to you all because we all superheroes sometimes we don't know, nor he just being nor yo, I know you. He don't know he may he confirmed what God needed me to hear that I'm on the right path. But you are. Thank you. But you are. So I just want to say that. So that's when I started talking online. And I was just talking to hopefully get a job because I'm the best at doing that. But it's like they were scared of me. Nobody called me. But I still got more records. I still got more hits. I and that nigga right there, Taran Thomas have more hits than everybody on the Warner staff has had since I left. So you go. That's great. And I just want to say that already. And I'm not saying to be disrespectful. I'm saying to think you would think they would call us. They don't. They rather fuck with the people who's easy. Not the people who's sad. So let me ask you real quick. I'm serious. Do you really, really, really think that rock nation? Let's go. Went to Joey crack and said shit on J Cole. No. Do you think that? No, this is what I think happened. OK. I do podcasts. I think Joey, I think we all talk, you know, like cameras not rolling. We talk about ideas. The cameras rolling. Well, I'm saying, they not before they rolling. I said, off camera. Diggins was like, yo, we should talk about what you want to talk about. I see Joe saying something like, y'all really, like I really want to get that cold, man. But I know he family. You know what I'm saying? So I might chill. I can see him saying, nah. Yeah. He ain't family like that no more. Release it. And because of Joe said, I need that 100 million. And in my mind, you know this, Nori. Nori, you know you go to that place in our life. You, not me, not you, but me and you. Damn. Because you and DJ is different. They want to talk to you. But you and me, we have to go. We have to get in the room. Yo's service is this. So when you go and you, when Fat Joe says, I don't fuck with J Cole, rather than I fuck with him. Fat Joe is picking Fat Joe the podcast. He's not thinking like Fat Joe, because Fat Joe, the artist, would want to reckon with Cole. But Fat Joe, so he picked the podcast. So I'm like, you know, by the way, I think he's amazed. I think he's, he's going to be so big at it. But I do believe that somebody said, you should, I think you should. Because I say shit out loud. And it'd be like, I don't think you should say that. Or I think you should. You want me to be honest? Tell me. J Cole and Kendrick could have left to some life death. Right. Right. Life death. Between Cole and Kendrick, I don't think that would have gotten that far. Not between them two. EFN. Nah, I don't think. I don't think Kendrick can call that. But you're making my point. What I'm trying to say is, no, no, no, hear me out. You're making my point. Is what I'm trying to say is, it's never them. That's how you're about to say that. It's the people that stand behind. We're not not here to hear that. You're right. That part I understand. And the people that stand behind them wants to make a point. No, that's true. And they will kill. Two Pauks murderers and Biggie's murderers wasn't Biggie. It was the people that were standing next to them. That's trying to prove themselves. So when J Cole did that, me as a black man, as an artist, I said, no. That's terrible. Got you. But as a black man that understood and understands what's going on in society, that understands that I agree with J Cole, bro. I did. I was like, yo, he took a stance. Is it popular? No, it's not popular. Right. No. But was two Pauks popular? Was Biggie? Like, I know all of these guys from Biggie and two Pauks murderers. I know more. Right. I get it. That's real shit. So I understand J Cole's. So back to the Joe part of it, though, about him on the podcast. Even then, like, the way Joe spoke about J Cole was like, he was mad at him. He was speaking as a battle. Just as a battle. As an artist. That's what I'm saying. And so hit me out. He was looking at him. So hit me out, Ray. As in the terms of hip hop and the culture and battle rapping, yeah, he didn't do the right thing. But as a black man, if he wanted to protect himself or Kendricka's where it could have go, I get it. As a black man, as an MC. As an MC, but I won't say this. As an MC, you call my name. I'm ripping your fucking head off. But guess what? Guess what? As an MC. But I'm on some street nigga. Listen, Ray. You don't claim no motherfucking nationality. An MC. That's it. That's the fact. That's true. You don't claim no nationality. But if you really, I'm sorry, if you really appreciate being who we are and know where it can lead to. I about to say that. Yeah, you got to be prepared for where it could go. Because it can always go left. And to say the truth, the most likely event, because we got such big egos and we so sensitive about our art, it most likely it will go left. You got to be prepared for that. Yeah, it's going left. I think J. Cole thought it was going. He stepped out of the way. He probably knew, like, I want to go back to LA and whatever the fuck it is. I want to go back down. Or he probably just knew, I don't need shit. He wants a drama. But think about it. But Ray, think about it. Nobody wants drama. It's stressful. You don't choose drama unless you just out of your fucking mind. But if it come and you ready to handle the situation, you got to be prepared. But it seemed like the MC in him was ready to do some MC hip hop shit. But then he saw where it was going. He read his comment. He read his comment. I'm with him because I'm not battling nobody. Like, if me and Graham got a problem, I want to call him. What if he say something? That's how you really felt? Right, right. When you hear my feeling, that's a bitch ass nigga. I'm like, that nigga really feeling away. Nigga, we need to talk. I'm just too real, but you and me. I'm just like, yo, that's why I feel J. Cole. Because I really think that Drake and Kendrick was doing this on some fun play shit. Like, let's do it for the culture. And it got ugly. I don't think so. No, it wasn't for you. I'm alive. No, I'm with him. I'm with him. I'm with him. That was just Jesus, because he was like, yo, you're a pro. No, no, no, I'm not. I'm not. I'm with you, Drake. You're a pro. I'm with you. I promise you, I think it was friendly. It was friendly. I'm with you. I'm not. I'm not. I think they were ready for it to go that far. As an MC, it's never friendly. It's rumor. It's never friendly. No, you're correct too. You're not wrong. But you're not wrong. What I'm saying is, as they were friends, that shit was bubbling as they were friends. Yeah, it was bubbling for a minute. That's my point, but that's my thing. But we didn't, but they never said it. That's what I mean when you battle me and you say some shit. I'm not talking about this conversation. Correct me if I'm wrong. Wasn't Kendrick's freestyle on the fucking BET award years ago? Wasn't he talking to Drake with all the high fives? I got him. I got him. No, I got him. Me and Drake, I'm wrong. Let me explain. I got you. That is the MC world, bro. You all hear bars different than regular people. I don't think you're talking about nobody. Even when he said Ain't No Big Three is just Big Me, I didn't know. Oh no, yes. Until I heard Drake saying, we the Big Three. I'm like, but that was a direct shot. That was a shot. And the MCs that know each other, they know, they talking in code to each other. That's my point. So they was taking shots for a minute. I don't want to battle about it. Can you say some shit? I can't forgive you for shit. I always say I'm a bruh. I hold on to shit, bro. Let me tell you something, D. Cole. Hold on. Let me say one thing, D. Cole. I respect every move that you made. And let me just say this. This is me. Y'all can refute me. I knew when he engaged into the battle. And then I knew when he got out of the battle. When he got out of the battle was, I did see, you know, the Luxor hotel with Tupac, Drowwall, and I saw that. And for that, you know, Tupac, that was September 3rd. I'm born September 6th. I always look at that like a downfall for hip hop. Me too. Hip hop hasn't recovered since. We have not recovered. And hasn't learned to listen. And hip hop has recovered since the Drake Kendrick thing either. We are not in the place where, hip hop is in the worst place ever because of the giants fought each other. Giants usually have, it's like, you know what they are? Let me tell you what they are. They are rolling out. They are rolling loud. Friday night Cole, Saturday night Drake, Sunday night Kendrick. Think about that. That means that every, at the top, you know, the little names under, all those little names benefited from that day. Right. Because I'm on the same ticket as Kendrick. We don't have none of that shit no more. So in my opinion, I think that, like, I think that they was playing. They thought, let's do it for the culture. They grew up in hip hop different. I'm 46. I was 16 when Pac died. So I grew up knowing how serious I remember watching the Soul of the Boys when Drake said it. So I think that they got to this place where they were like, yo, let's do it for the culture like those other guys there with friends. What's the worst that could happen? I don't think that's the way it would. I personally don't believe that. Let me tell you what I don't think though. Because as a rapper, it's really like, I'm on this side. I said, let's move over. I would like it to be that. Let me tell you, because I'm an MC in the street guy, right? So I look at it in two ways. I understand why J. Cole did what he did. And I actually, I was telling my man this the other day, the street part of my brain, I wish that Drake did that in the beginning too. I was the first say that because I was like, when you battle somebody, let me tell you why, let me tell you why. When you balance somebody in the hip hop shit, right? We street niggas. So we know it can always go left and most likely it will. You got to look at this scenario and say, is this rap? No. Is this street? Yes. If it goes too far, can I handle it? Am I ready for what comes after this verse out? If you know in the back of your mind, it's a fight that you might not win or you don't really want to engage in, you got to play chess and figure out a slick way to get out of that shit. If you're not ready for that smoke, because shit could get physical. I'm going to ask you this. That's why I look at it different. Like, if I'm going to go there, I'm ready to go all the way. So you mean to tell me, you don't say the way Drake's taking it, like the seriousness, the lawsuit, you thinking his mind, he knew he was going to do all that going, I don't think he thought that. Nah, he thought he was going to win. But he means to know battle if you're going to lose. But when you go into a battle, now you got to think about how far I'm willing to go. That's my point. That's my point. That's my point. That's my point. That's my point. That's my point. That's my point. That was ill. You went too far saying somebody named, bro. There's no rules in war. Because you were MC. That was a great line from Jay-Z. But you were MC. I'm battling you. And I smashed the baby moms. That's the first one. But not every artist lived by the code of war. You understand you're right and wrong. That's the same thing. You can't battle. You're wrong. You think so? Yeah, because in the art of battle, it should be art. But there's no rules in war. There's battle MCs, and then there's the artists that engage in battling. That's two different worlds. Yeah, that's what I'm telling you. You don't understand the rules. That's true. When it's a street, when it can get street and it most likely will, the rules is gone. Only rules is no women and kids in terms of physical shit. Okay. But to re-wrapping? So that's what you did. If I'm battling you and I smash the baby moms, it's going in the first four balls. I'm sorry. Yeah, yeah, yeah. We started with that. We had Irv Gotti. Collin the baby. Irv Gotti, one man but six. The first four seconds he was here, it was like, I was wrong. But he's talking about, that's not a battle rap. I'm talking about battle rap. What did you tell them all? This is the battle rap. Nah, nah, nah, nah. Okay, let me tell you what I'm saying. You're making it about, so let me tell you something. When you fucking somebody, that's a secret. No matter what happens. We fucking, that's a secret. Like, if I see someone fucking before like 20 years ago, I'm like, we got a secret together. We ain't gonna tell nobody. So Jay, I think with the non-sting, the reason why everybody was mad, because he validated him and her relationship. Well, I'd agree with that point. I'm saying that, but as a human nigga, it's like, we learned our lessons. I'm just saying, I don't think, like the big and pop thing, them niggas, they was real war. That was different. That was different. I think when these guys went into battle, they was like, let's do it for the culture. I think Cole probably got word, I think Cole probably got word that it was gonna go a little deep and was like, you know what, both of y'all niggas my friends, I'ma chill and he chill. But, I don't think they did. I think Cole probably chill, this is my opinion, because I'm not supposed to be about it, but I think he chill because he realized what could... He read the cheat leaves, bro. He was gonna read the book. The recommendations of the shit and the stress that beef in general brings. It's a, nobody wants beef. I don't think that was beef though. I thought it was a battle. I think he saw where it could go. I agree with him again. I don't think it was beef. But where it could go. What it could go is... That's what I mean. I think he saw where like this can get ugly and I don't want that. I'm friends with this man in real life. I don't want it to go where it could go and it might go. He might know where he's going. He's in the right. He's like, damn, what if the sun stayed this back? I gotta pay this back. It could go left in two seconds. It almost felt like two artists that grew up seeing what happened to Big and Pock. Right. And said, we could take it that far, but not that far. Exactly. Like, hopefully they were the ones that learned the lesson. And I think that they probably said, we ain't gonna hurt each other. But I might say some motherfucking words you ain't gonna like today. Right. And when he says pedophile, Drake is like, hold on, bro. You went too fucking far now. We're probably friends. That's that. That is no longer a joke. There's no longer joking on me, bro. You went too far by calling me. That is different. And he said, I'm not your fucking friend anymore. And that's what happened. I'm gonna sue Universal because y'all are letting them say this pet. Like, he don't understand. It was a joke. No, it was just how we talking the streets. And the rules and what not. It didn't start with him saying he beat us with his chair. I'm trying to tell you, yo, the battle wrap brain, there's no rules and war. Nigga, you're not gonna be able to do that. And the brain, there's no rules and war. Nigga is not playing nice. And then, and you're gonna be drinking as a fan of battle wrap. And if, if I was about to tell you, he's missing his Drake, nor Kendrick, nor J. Call of Battle Rappers. They are artists that can really rap. And they're not. They're not. They're not. They are. No, they are. No, they are. No, they are. No, they are. No, they are. No, they are. No, they are. No, they are. No, they are. No, they are. No, they are. What I'm talking about. Battle wrap. Battle wrap is you touch me. I'm gonna fucking you up. You say whatever you want. Say whatever you want. I don't care. But this nigga taking it personally. I'm telling you he taking it personally because that was really his friend. And he was like, bro, you took it to fucking far man. Like I got. I got. I got. I got. I might do some flake shit right now. I'm telling y'all, that's me shit right now. Drink it then. Let's go. No, no, no, I'm gonna be honest. I love Drake and Kendrick's battle. Me too. Me too. This might have been the best battle. Period. Period. Both kept it thorough. Yeah. Especially when they were going back and forth, dropping songs by the hour, I was like, this shit is... Bro, that was a peak of hip hop. That was an incredible thing. To do that is a right thing going to studio views. The first battles that we saw on social media as well in real time. In fact, I'm in Vegas for my birthday. I'm in Vegas for my birthday and my son calls me. It's nine o'clock all the time. He's 16. Dad, you ain't here to drink. Drake just dropped because my son is a drink stand. He likes it. You can't tell him shit. He thinks Drake is God. He's like, you ain't here to drink and drink, drop. And I'm like, so you need some darkness in your son? It was like, he was like, yo, he's dad. He did a little niggas in your son. He's like, nah, he took my... By the way, my son took that shit personal. People really took it personal when Drake lost the battle. Like, my son really is... They ain't got over that shit. But that was a peak. That was the moment. It was a Saturday. If it... It was a fucking Saturday. I'm on a night... I'm eating dinner at Mass Show, my favorite restaurant. We can't say Drake lost the battle. This took each... his own. I mean... Right? Nah, nah, nah, nah. Fuck y'all. Nah, nah, nah. I'm a straight man. He lost that shit though, God. I got nothing against Drake, man. As soon as I heard they not like us, let me tell you what's crazy. It just goes back to my statement about rules and war. When I first heard they not like us, right? Check it. I heard what he was doing. Besides the pedophiles, shit. That stood out the most to everybody else. Me as a street nigga, I heard him turning Cali against a nigga. And Atlanta. Let me finish this. I said, you let him turn... And Atlanta. Check it, check it. Check it. This is important. You let him turn the battle from Drake vs. Kendrick to Drake vs. Cali. I was like, my nigga, if I was you when I heard this song, I would probably make a video talking like, I fuck with Cali. I just ain't fucking with boy. Let's not... I don't want to lose a state. I'm battling a dude, a rapper, not a state. That was a chess move. He took his whole state with you. From you, I mean. He turned Atlanta on you. He called names. Right. Like, that was... That was so many chess moves. I see that. He was the whole United States against Canada, basically. My nigga. That was such a chess move. I'm like, bro, you don't hear what he's doing. I have a Canadian artist signed to me. He was in Atlanta with me when this shit was... Like, I swear to God, he in the car with me. 11-11, my artist. He's like, yo, bro, he beat a nigga up in the club that night when he was in front of the club. I'm lying. I ain't lying. My girl right there. He beat a nigga in the club up because he was like, I'm tired of people thinking Toronto soft, bro. Bro, I'm like, no, nobody thinks Toronto soft. But let me just say this. Drake, you should have known better. I got so many... Cardinal officials are my brother. All my Canadian friends are nice-ass guys that I would let stay in my house. They could bring their kids stay in my house. Callie niggas do burpees on a fucking block. They fucking... That's all they do, bro. You shouldn't have battled him, bro. Like, this other thing was like... By the way, I personally think Drake has a better catalogue than Kendrick. I think Kendrick is more gifted as an artist. But I listen to Drake music more, so I'm more of a Drake fan, but I respect what Kendrick does. I'm a Drake fan. I'm like, yo, I don't think you should fight. I don't think you should do that, bro. Plus, you got to go to Canada. You got to go to L.A. You get your money in L.A. He don't get no money in Canada. That's what I meant by the chastment. When y'all land on a plane, don't think that them niggas don't got niggas at TSA. Like, yo, such-and-such, just land from Drake crew. Niggas, it's L.A. They got a whole network out there. They three hours behind us. That's what I mean. They kept you in there. The rules in war, if you think like that... If he was thinking like that in the beginning, he'd probably be like, I'm not going to entertain this battle because I got to go to Cali. Unless you want to go to war, you got to think all the way left. You can't just be like, oh, it's a battle with friends. Nah, fuck all that. We're from the street. He could have battled by ignoring and just putting out a hit record. Oh, he could have battled. You heard the big three line and said, it's not good enough. Come harder. And just left it like that. Then it went away. And you would have still been a nigga. You would have played chess back. He outsmarted you. But as hip-hop fans, we appreciate that they engage each other. I'm a toxic nigga. I'm a toxic nigga. Honestly, you said there was nothing positive. I think one of the main positive things that came out of his act, hip-hop, the youth, they engaged in lyrics again. They were picking apart the lyrics, deciphering them. I loved that as an older hip-hop. I'm like, yo, now y'all, we're doing what we was doing. I hadn't seen that in a long time. After it dropped, think about it, when have we had anything good? The last thing exciting to hip-hop, Cole just dropped out and he about to do 300,000 plus. We've been having niggas do under 100,000 stars right now. To me, we kind of tricked ourselves out of our position if you ask me. Hip-hop got to stop being so competitive. We got to start being a little more collaborative, like pop artists. But hip-hop is competitive. I know what you're saying. He hit that one. No, it's true. It's like black folks. When we walk into the room, we try to figure out how to take each other out. We don't need each other. We got to start thinking more group economics. More group, like, nigga, I say good shit about everybody. Even now, people talk about how controversial I am. I don't think I'm saying nothing controversial. I'm saying what I'll see as a coach. I'm like, Fat Joe said, yo, y'all want 100 million? Fuck it, Jake. And I was like, I wish you didn't say that. I'm listening, nigga. I just heard you say, you basically said, I want 100 million, so fuck another artist. A fellow artist. That can go against you as a podcaster, but he's showing us where his head is at. And I think he should be there because he's just as good if not better as a podcaster. Me as an artist. And by the way, we, Fat Joe, we had Fat Joe last single with Anita and DJ Khaled. I bet Fat Joe didn't know that. That was on the phone with his people working out the splits last year when he dropped the record. Teran wrote that shit. So I want to see everybody win, but you got to ask Teran. Like when I'm in the room, Noree, I ask, I remember this. I'm going to say this. I never said this on record. I remember being in the room with NoID and Cardinal Official and Drake just dropped. And I was like, gone. I'm like, this nigga going to be the biggest artist in the world. They was like, just drop one. I'm like, nigga, he the cheat code. He beige. I'm raising beige kids, my nigga. So are you. Yo kids ain't got all your kids. I can't say hood. My kids are beige. They a little bit of black, a little bit of white. My daughter is nine. She's a K-pop demon hunter. She's beige. My daughter too. We raise a beige kid. So I'm looking at Drake. I'm like, you have Jewish. You have black. Your dads are from the States. Nigga, you can do anything. Drake can do one dance. You literally had nothing to stand in front of you in the world in your face, but hip hop caught you. The culture caught you. And I wish I was in the room as American and say, we don't need that shit. What's the worst act? Let's look at the best thing that happened in the worst. Right. Okay, do we think you're going to get more popular after this battle? Them little white girls that love you don't give a fuck about Kendrick. They don't give a fuck about what he's saying. You giving his words, powers why they care. That's what I agree with. That's why people are pushing out these niggas. I'll be one. You know how many artists call me? Everybody calls me for information. Like, yo Ray, what should I do? This is my scenario. I wish you would call me. I would tell them, A-Bro, number one Kendrick. I think Kendrick could beat you because he's going to play dirty than you. You're Canadian. You're going to play clean. Then niggas going to play dirty. Right. So niggas don't battle with niggas. And Kendrick might be a good kid, but he's saying a good kid from what, y'all? A mad city. That's right. The mad niggas are just around and like, let me... And you got to think about this. If you a niggas that ain't been cool with a nigga, like think about this. If you a niggas that ain't been cool with Kendrick because he don't answer your phone because you begging for $5,000 six months ago and you need another end and you heard an OVO niggas somewhere, I might just go take that chain just to show Kendrick, yo look bro, I'm still cool with you. That's why you got to think. I'm thinking like a war fucking ungenerally. That's what I'm saying. That's what I was saying. It's war. But that's why... You see the point you made when you said to him, if you was cool with him, you would have said, what do you gain from this battle? That's what I would have said to the public. Respect. Respect. But look, let's say Drake won. He probably would have beef and Cali. So are you winning? Right. You don't win. Are you actually winning? He didn't even win, you lose. You're ready? Listen, he was on a double, like a back to back tour. You already won. I want to tell you something. You didn't get to celebrate that shit and he jumped in his bag. I want to tell you something. So let's all look at it. You're a cold rapper. I want to tell you something so you can cold. Let me ask you a question, Grapp. I'm just being honest with you. My whole thing is, is this, is that, is... I forgot my question, nigga. I'm hot. That's what I'm talking about. You don't even know how to do that shit. Hey, I forgot my question. Y'all niggas know what it is. Nigga, I'm rapping real nigga. I'm a fucking rapper, y'all. This ain't what I normally do. Leave me the fuck alone, all right? I bet y'all get like rapping, nigga. You're like, are we filming yet? That's hilarious. Bro, I really wanted to give you flowers, bro. Thank you, bro. Because you know why? There's a lot of people who don't understand what you've been through in this industry. Bro, thank you. I saw it, chill, chill. Let me give you your flowers. Let me give you your flowers. I hold my flowers. I saw it. I know who you are. I know, and I know the fact that you know a lot more than you even... Don't put out. Don't put out. I know this. And I would be remorse, I would be a fake person to not say like I always wanted to give you a flower. Thank you. I always wanted to tell you how much. Because you know why? In the industry, we need to give people flowers that's behind the scenes. Bro, shit. I'm glad you said that. You know, there's so many times that it's people... that don't get... You know what I'm saying? They're over there. And there's people like you. You know the industry. Yeah. Right. So I don't agree with every single thing you say, but I agree with 99% of the citizens. Thank you, bro. I appreciate you, bro. And by the way, thank you for real. And I'm sitting there and I'm liking your likes, but then I have to say to myself, and I gotta say, man, I can't like his like secretly. I have to do this publicly. That's real shit. So that's the reason why I wanted you to be here, because I really want you to know like, you're the secret beliefs of the industry. Thank you. Like, there's so many people that's like him. Right. That... is amongst the industry. Mm-hmm. Because the industry has nothing to do with the people that's in front of the camera, bro. Right. That's the fact. That's the fact. It's mostly the rays of the bin is that really makes you shim old. And I... Yeah. And I remember what I was gonna say. I'm on the number one hip-hop podcast in the world. I'm gonna say this. It's important for black men to listen. All of the people that are watching this, I'm gonna say this. It's important for black men to listen. All men, minority men too. The number one thing holding us all back from being great is the words emotional discipline. That's the fact. You have to be emotionally disciplined in this world to be successful as a black man. That's why I'm just looking like this. When we in the club and we all black, we all... we all been in the club and when a fight break out in the club, usually if a nigga is asked, what are you gonna go do? You know, probably work... Yeah. You see bar fights all the time. White men just walk out their eyes bloody and like, they're like, oh, he got me that day. But they have the emotional discipline to understand, if I go to the car and do something, this might end my life. If I do something stupid, and to me, that's the one thing holding us back. Like, even me, like, I've never said the story of being blackballed until now. I was waiting to get on the biggest motherfucking platform to say their names, nigga. I want y'all to be scared when y'all see... You know what? They don't expect it. They see a nigga like me and they count niggas like me out. Like, what a nigga gonna go. Nigga, I'm from this shit, bro. I never had a teacher. My nigga, I learned everything watching. Mm-hmm. I learned everything watching. So, for me, you know, when I saw this shit, I was waiting to get on here to say what I was thinking, to say, yeah, they blackbaw. I've never said I was blackbaw, but I was. A nigga, they can't blackbaw greatness, nigga. That's a fact. So I tell everybody, instead of worrying about what they think about you, focus on being fucking great. You can't stop greatness. You can stop a nigga that's trying, though. But nigga, greatness, we seen that with Nick's man. Nick, I'm a new yo Nick's man, nigga. I seen Michael Jordan kick. We kicked that. I cried every time we lost. I know, when you see greatness, sometimes you gotta just fold to it. I gotta apologize for everybody else who's watching this. And when you say you a Nick's man, that means you're putting in some shit. Not proud. Not proud. Can I tell you something? I'm not the Nick's man. I'm a Nick's man. You been doing some shit. The Nick's taught me about love. The Nick's taught me what love is. As a Nick's man, I'm not lying to you, bro. I've said a hundred times, like, every time the season starts, fuck these niggas. Man, fuck these niggas. I'm tired of these niggas. I don't want to watch them. I want to be a Laker fan. I want to go for the fucking champions. And then I'll see a nigga trying, running the ball. Keep going, nigga. I can't help it. I love them niggas, bro. I can't help it. That's the only thing I've checked from New York. I built a $60,000 New York basketball court at my crib, nigga. I love the Nick's, bro. I can't help it, so I was a kid. I loved them. That's all I had in New York as a kid was the Nick's. I played a fucking football in the parks, nigga. I touched a nigga in the park, nigga. I touched a nigga in the park, nigga. I touched a nigga in New York in a park tag, and he might get your ass killed. That's what we used to play, though. So, yeah, I learned a lot about love from the Nick's because every year I cheer for him, but we good this year. So, hopefully we go far. Yeah, get off the fucking Nick's. Let's go. I think I have to run clap, but we cool with that. You're just a Miami. No, no, no, no. Go Miami Heat. Only one nigga clap with you. You're a Miami talker. Yeah, damn it. For me, all I just focus on is greatness, bro. And that's what I look at this shit. So, even when I talk like, and I've said things that I regret, I've said things that I know. I only said one thing I regret, and that was about Ashanti. I didn't like that one because they edited it up. Well, we were talking about Irv Gotti. And basically, what people don't understand about me is that I'm a nigga. I'm a real nigga. So, I talk like a real nigga. So, they said, why do you think Ashanti got to Irv Gotti? The way she did, Irv is that nigga. He was that nigga. He had all the bitches. Why did that one get to him? That's what they asked me. Because he gave her his one cheat code. I got one cheat code. I know I'm a married one motherfucker. I'm a married, I'm going to take somebody to do the married process. I'm going to give them remakes. And he picked Ashanti, and she didn't stay lower to him in his eyes. So, that's what made him hurt. But it came off, but I said basically, he gave her the biggest cheat code of all time. So, it came off like I was disrespecting her, but I wasn't. I was really saying, you know how this is when you a nigga grab. You're like, yo, somebody tell Nora, yo, I got an opportunity for something, a female artist. It's like, I'm going to give it to who I want to. I'm going to pay you. That shit hurts you more than anybody. Because Irv couldn't create another Ashanti, because if he could, he would have. My only chance to create Ashanti was with you, and now you're not with me. So, I know how that feel to give your whole thing to somebody and they don't love you the way you think they should. So, that's what I was saying, but it came out wrong. But everything I say, I pretty much back, I support because I'm speaking from a good place. And I also admit I'm wrong. I was wrong about the damn shit I said. But I want to make a really important take. I want to say to y'all at the table, just to see what y'all think. The reason I'm standing up in black music is because of one moment in history. What's that? No, I'm serious. Hit me up. When Dame Dash cursed out Kevin Liles. And Randy Acre who works with us. I didn't know what Randy Acre was. I knew what Kevin Liles was. And I think at that moment when he cursed out Kevin Liles and we saw a president of a company getting talked to like that, nobody wanted to be in the executive no more. Everybody wanted to be Dame. And that was in the movie. That was in the show. That was in backstage. I didn't want to be Dame. I didn't want to be Kevin. But look at Kevin. It's great. Kevin is a soul company for 330 million. He's still here. So you just started learning. But I think that because when nobody black wants to be in the business, everybody wants labels they want to own. That's all shit. I don't want to work for nobody. But if anybody working in there, how are we going to get people to own shit? You got to have a friend in there. To tell us like I do, like yo, this is what they're trying to do, get your money. Absolutely right. And it's a ladder. Not everybody's at the top of the ladder. And not everybody can be Dame. I disagree with not even... Not even though. What is that shit called? A half a second. Miller second. Not even a millis. Because when I was in the building, what I started realizing was... Can I say something? You know who was the biggest fan I am of? Who that? Adam Salma. Adam Salma you said? Really? I love him too. He a Virgo. I thought we said too. He a Virgo. I know me and you. I know him. But let me just tell you something. You know who was in Adam Salma's movie? Who that? His people. Oh, his friends. Oh yeah. All the time. I respect that too. You know who was in one of my movies? Eco system with his friends. Yeah. Facts. I want to be... Because that's going to sound a little crazy. Say I want to be the black Adam Salma. Because I don't... I get it though. I want to be Nori. Right. But you said I might empower your people and keep them in public. I want to be that. Yeah, yeah, yeah. I think like that. I want to be that. I looked at Adam Salma's movies. Every one of his movies. All his people. Same crew. From his wife. Yep. Even if he's playing his enemy. In the actual movie. Then you got all his children. So when you see the thing where his daughter walks in Chanel. And she walks in Chanel. And she has... That shit is put together. Yeah. Yeah. And if we, as people, can do the same thing, we would be the most powerful creatures on the planet. On the planet. Right. That's the fact. We don't put each other on. We do take each other down. When I work, I chubby baby, rest in peace chubby baby. I got chubby baby job at Epic. I did that. I walked them in the room. I flew him up. I get everybody. I look out for everybody and get them jobs. Cause it's like they tell us that's lame. No, having a job is cool as fuck. Especially if you've been to people. I took Big U to the CEO of Warner. It was the whole staff was nervous. Her Big U was coming. I'm like, why y'all scared for it? I just want to be in business with him. Like, he got the streets. We want the streets. Y'all keep telling me try to sign these street artists. Who the fuck you think I'm calling? Get to their people to tell them I'm the jit. This nigga. Let's get a nigga a deal. Let him put out a couple of records. I'm the nigga. When I get into a building, if I'm in a building, I am the opportunity zone for everybody. I want to see everybody eat. That is what I'm here for. I'm only here to help my people eat. And sometimes people think of helping me and saying, yo, Nore, let me piece you off. Sometimes helping the eat saying, go that way instead of that way. That's the fact. That's how I see it. I think that moment with Kevin Liles, because I was like, why don't nobody want to be an exec no more? Everybody want to be Puff J. Dane. Nobody wants to be Kevin Liles. And he was the biggest one. Why? Because he got cursed out on camera. And made fun of on camera. Nobody wants to be that nigga. I'd rather be the nigga that's all. And by the way, now that he's cursed out, he took it. So, no, I'm going to be asking you this. That was emotional discipline, by the way, Kevin Liles. Because, he did handle it. I was emotional discipline. That's important to say. He handled his shit and now he's worth $100 million. $300 million. I'm saying, but he pissed other people off. I'm dipping in one third. He handled his business. He's on the golf course. You know what I'm saying? He did it right. So sometimes as black folks, we don't have enough of that in our society. Like, nigga, we are only 50 years old. But you also, you also... And not everything's in front of the camera. Everybody got to realize that. Everything's in front of the camera. And then God bless me because... God bless you because you said this. But then you also said... You said that, man. J. She kind of looked out. I said, I lost a little respect. That's why I said I was wrong. Damn called me and cursed me out. What? Niggah, damn... That's what I'm saying. I'm not... Damn is my nigga. Damn called me and said, nigga, that shit wasn't cool. They called me and they said that he... It was like in the moment, like breaking... Like we filming right now. Somebody say breaking news. Damn has lost it all. So I'm like, I love the nigga. That's my nigga. I love him. I'm like, damn. And if this true, man, in the art of war, you know how this shit is with war, sometimes you got to crush that enemy totally. I'm like, J, he's crushed totally now. Now's the time to lift him back up. Because that's what others do for each other. You'll go bankrupt. They'll say, yo, Mori, one of my items is Jerry Wynne Tropic. We're gonna go to the house. Take three months to go figure it out. We don't do that to each other. When one of us lose, we laugh. That's why we ain't got shit. I want to be the person that changes the fucking narrative and talking shit. And another thing, I also think we look at successful people like they know it all. They just like us. They'll say the same thing and get a check. Just like a regular nigga say the same thing and get a check. So sometimes you just need a nigga in the room with perspective. My father wasn't around. So because my father went around, I never had perspective. So I teach it to niggas. Don't get me wrong, Tora. I'm good. I'm all my shit. I'm pretty good. But if I had a dad to tell me, don't believe what they say and you could do it, I would have did it. That's my point. So I always look back and revisionist history. Why? Because ain't no black people in the buildings. And if they are, they are. That's the fact. That's a super fact. I was in the ass LA reader bomb, I'm ass any nigga. Fire me if this shit don't work. I want to win more than I want to be here, y'all. I don't just want to be here. I always get stuck because they got people in there that just want to keep their job. Most of them is like that. Think about you and an NBA. If you want to play ball, though, play ball. And let the fucking chips fall where they may. That's a big fact. They're not risking it all. They want to keep a job. They do what's safe. If you're taking a risk, you can't win big. When I was in some companies, I was a spook. I was literally in there to learn and teach us. Because I hate giving another motherfucker power over us. Because what I'm gonna tell my kids, imagine me telling my kid, man, I can't eat, because Nory said so. I gotta kill Nory before I let that tell my kid that. I'm not saying, I'm just saying. And just, Nory, I'm saying, that's how I see the world. That's how I see the world. That's my job. Nigga, if something's in my way, I'm going to get around it, or I'm going to run through it. My kids, I have never once went home and told my family we ain't making no money today. Right, that's a fact. Nigga, I take the check home, nigga. So I'm big on like, focus, just do what you gotta do. Yeah, I agree with that. That's a big one. Nah, that's real. That's real. That's the reason why when I see your shit, I'm like, this motherfucker been holding back for a long time. Man. Man. He do give Jules though, cause even when I did his podcast, right, he gave me man Jules and I took him with me. Bro, I tell you what. You told me, the one thing I took with me, you said, the barber? But the way you said it, you was like, okay, what do you find I was representing? Grab, I said, well, I represent the culture in New York City and its lyricism. You was like, well, take that and put building blocks on top of it. You gotta take your base and build on top of it. So maybe you should do like a bar. I said, do a bar, let's do a bar Olympics. Or do a show or you said, do a show about some rap shit. And then after that, Nori said, you want your own show? I was like, yeah. Yes. You know what I'm saying? And I did that. I had it in my mind already. So you put that Jule there. I didn't know what to do with it when you told me. I said, I'm gonna keep this Jule in my head. And he said, you want a show? I was like, yeah. If anybody want to know, if anybody know is different, I'm gonna tell you how I see the world. You used to be able to leave from the back. You can't leave from the back no more. You gotta leave from the front. Right, right. Combine every car company in the world. You don't know the CEO of Mercedes, VW Honda, but everybody know the CEO of Tesla. That's why Tesla's worth more than all of them put together. We're going to crazy shit. Who's the owner? What's the most famous? Who's the most successful football team money wise in the game? Jerry Jones. We know the owner. Everybody who leaves from the front take their shit far. The niggas that leave from the back, they usually the piece of shit guys. Those are the guys in the F-Sync file. That's why I don't see anybody worried about that. But the people that leave from the front, cause you gotta, like me now, dawg, I love what I love, but I'm leaving from the front now. So I can't put it on the, sometimes I just walk the other way, man. I want to have fun, but nah, this might go bad for the team. Right, I get it. I got nigga's lives in my hand right now. I can't afford to make no mistakes. Come leading from the front, but I'm from the back. I'm like, let that shit, all that shit back here nigga. Send that shit back here. That's what we said. That's some email. That's some F-Sync file emails. Like that's leaving from the back. I think transparency is going to be the key for anybody that leaves from the front. And that's why these labels suck, cause nobody, the CEO of a label should be talking like I am right now. Like a fucking like, yo, my company's here what makes us different. No, they wait for the fucking artists to get hot, come in the room, and they give the same speech. They give everybody. You know how I signed Annalie Chopper? I told his mother straight up, I said, look, I know you got a lot of people who want to sign them and your mother. I talked to her like a mother. I said, I promise you, on my dead father, I will never tell your son to do something that I wouldn't tell my son to do. And I think that that was important because I'm gonna see him as a man first before I see him as an artist that makes money. So for me, it's like, it's big on just being human and leading from the front. We don't have enough of that. Well, none of that. So, I salute you for that. That's what Noree's doing. That's what y'all doing. By the way, let me tell you what y'all doing about having me here. Noree pulling me to the front. EFN, y'all pulling me to the front. That nigga's important. Come up here with us. That's what we supposed to do for each other. And think about it, we do that for each other. Darn, Dame Dash is never gonna fail. He knew, but he's never gonna fail because he's been the inspiration to so many others. So yeah, he might be down, but somebody gonna say, put your name on my bowling alley, nigga. I was first. Because you Dame Dash because he led from the front. He wasn't the CEO, stealing money, he was always there. So I think that that's what we are in society now. You gotta leave from the front. And that's why I fucked up. Because everybody want a hot day hands. Nigga, my hands is showing and I'm still winning. That's because I'm good at what I do. Not like I'm, nigga's that hot, usually not good. And by the way, it's so much shit I would go on, but I'll just be respectful. Cause you gotta get people a chance to like, the people to see and get mad first. But I know what's happening in the music business, they're killing it, bro. But you said transparency and that's a big thing too. Bro, they kill it. Transparency and the music business do not go hand in hand. That doesn't exist. They're too busy robbing it. Yeah, and they have to though. They have to because that's already in the cool. But artists is not in favor of the artists. It's a bad loan, nigga. So it's like, if you're gonna do a bad business with somebody, you gotta hide in the back. Yeah. Not my fault. Ligu did that, I think Countin did that. Cause they can't do nothing without coming to your office and making sure you cool with it. That's the fact. They can't do nothing without us co-signing that. That's the fact, we gotta co-sign. I'm a fucking artist that actually signed those deals. Right. And it was horrible. More than once. More than once. It was horrible for me. So, yeah. That's the big facts. Terrible. I remember when I first got into Beniz, right? My first three deals I had on the table, all three of them were bad, but I couldn't afford to pay my lawyer. So he get a percentage of the deal. They told you to take these. So the worst deal was the one with the biggest bread on it. He told me to sign that one, cause he gets paid the most. I'm fucking 19 years old. I'm like, I bet. And all those lawyers are in cahoots with each other. It's a dirty game, bro. Dirty game. I'mma hold my tongue. Know what all is. No, they're all friends. Get a drink, get a drink. No, they're all... They're all friends. They're all working together. I'm with you, let's go. They all work together. They all together and they all constantly together. Listen to me tell you something, they all friends. That's what will kill me. When you think about this, let's just talk real. If you a young guy, let's say you 21. Hold on, let me tell you why I want you to talk. Because me, Graf, we need people like you. Yeah, 100%. We actually scope out people like you. To help us. So now that you're here, I actually... Oh yeah, I'll take a shot, come on. I don't even drink like that, but I'm gonna drink more. Let's go. Here we go. It goes up. But you know what? We actually salu, salu. Let go. We still got the drinking game, so hold that. What is that? What's that? That's a killer. I don't drink the killer. Got it. Whose idea was that? I don't know. I'm gonna show you what was that. Yeah! What's that in the book? Ah! I want to tell you something important. I just know this important, because I just saw him. So obviously, I'm in Atlanta. I'm connected to the streets. I know a lot. I'm from the streets, right? I speak the way I speak. So this kid right here with me, this kid, Fredo, he works for me, right? Fredo comes to me as a street dude. And he comes to me, swear to God. And he's like, yo, Ray, I just want to tell you, I got 10 for you. I'm like, all right, cool. My nigga, I don't need no money. He was like, I'm like, what, 10, 10 what? He said, 10 years. I'm like, what do you mean? He's like, I'll do 10 years for you today if I have to. Oh God, I go, father fuck, would you do that? I said, no, he's right there. I said, bro, I'm your OG. That's the problem. OG's making young niggas sacrifice their time. That's the problem. I'm like, bro, my job is to put you on. My job is to protect you. And by the way, the Sierra Chris Brown, Howie Roe record, he wrote that. He got a platinum record. That's all right. Shout out to Taran for making that happen. But my point is, now he's a street dude. He wrote for Sierra. Yeah, I can show you how to do this because you just need someone to lead. Let me show you, I'm leading from the front now. Come and pay with me. Let me show you can do this shit too. That's what happens when, now imagine if I was a piece of shit nigga. Imagine if I was, I had a little dick and I was just walking around like, I did something. Fuck me. I did something. I tried me out, I got a little nigga on the floor. No, I'm a real nigga, bro. I do what a real nigga should do. I'm gonna lead my people, bro. And I say this on record, I know labels ain't doing it because they ain't called me yet. The label that, why wouldn't you call me? L.A. Reed said something to me one day. He said, when you talk, every artist listens. Cardinal Fish called me and said, you are the manager of everybody in the music business. Every manager, the network is yours. If you was a label, I'm the head of a label. I'm like, get that nigga in here. But they know when I come in there, I'm gonna be like, what y'all doing to these people? Right. I'm not for sale, my nigga. I wanna work with you, but I'm just not for sale. Open up the books. I wanna go home. Make some noise for this thing. Thank you, brother. I wanna go home. I wanna see my niggas. I don't wanna see Nori or see you. And I know y'all with me and y'all. My mom lives good because of music. My mom jobs at Raym. My mom was a school bus driver. My mom was Usher school bus driver. My mom was a school bus driver for Fulton County Schools. And now she lives in a mansion. And y'all's a range over. And it's all paid to fuck off because of music. This shit can change your life if you treat it like greatness. Music became a hustle. Like sports is still about greatness. Music went greatness left. And now it's all about how can I make some money? Michael Jackson was making thrill and thinking how can I make a billion dollars? He was like, I'm gonna make some shit that's gonna shut the fucking world down. And nobody's aiming for that no more. Everybody's just trying to get some money. It hit pop, it became low hanging fruit because it's easy access. You don't have to have talent to do it. I can graphic and rap. I just get a nigga with a dope voice. You write his rap. Now he's famous. That's how it go. But that was by design too, I believe. It was. Oh, let go, let go. What is this? Hold on, my girl. That's my lady right there. She's telling you. They know I get started. Yo, we ain't even doing it. Quit it, nigga. Hold on, hold on. Hold on, I got to quit. You got to quit, I want you. Too late. All right, well, that's the quick time. That's the quick time. You're gonna start doing these shots. You know what? I'm with Nori Eggers, nigga. I'm doing whatever he's doing. I'm not doing, I'm not quitting, nigga. Let's go, get over there. Hey, nigga, I was Friday. I gotta tell you this. I was Friday. I was having a bad day last Friday. Today is a Friday. I was having a bad day. I was ready to quit, my nigga. Quit what? Just the game. Sometimes it's hard, bro, it's hard leading people that don't get it. And then I got to fucking text some big D. I had a whole trip planned this weekend saying, yo, Nori, what you do to show? I said, nigga, I booked my flight already. He said, I said, nigga, I will drive there if I have to. I know what opportunity brings. That's how we got to train it. That's what I was telling him. Think about this. If I'm the C over label and I'm, Ray is my artist, I'm like, Ray, go down there and kill it. You need people to tell you right from wrong. We don't have that. And now the game sucks now because none of the people leading it give a fuck about the game. They give a fuck about the pocket. I said, I care about the game because I want my son. I want our kids to be able to run this shit. And when I start real like that, clap, nigga, let's clap. Let's clap. I'm drunk, nigga. I'm drunk, nigga. But you know where you're right, right? Anhyze. That's integrity. Anhyze. We need integrity. Because you know what? Let me get your flowers. Let me get your flowers though. Let me get your flowers though. That's a nice going in. I'm being honest with you. I just need some lemonade or some juice. I'm really watch you. I really scope in and I know what you're saying is real shit. And that shit is hard to say. So that's the reason why I'm like, yo, I gotta get his flowers. Because holy shit. Right. A lot of the shit that you be saying, I'm sitting back and I'm saying yes. He's right. But a lot of that shit is right. Yeah. It's real. Those people are like, oh. Yeah, they don't want to, they don't want to hear the truth. He's saying it's real shit. No, no, no, no, no, no. It's not that. We finally got someone to say it. It's not that they don't want to hear the truth. They don't want to, they don't want to expose. They don't want no one to say it. That's what I mean. They don't, they don't, they know what they're doing. It's like robbing the bank. It's like, nigga, you robbing the bank. You can hit it at Terri or your whole crew. Shut the fuck up. Right. And I'm like, yeah, but nigga, when we get our money, you go to that neighborhood, you go to that neighborhood and I go back to Atlanta. Nigga, I'm like a fucking celebrity. And I say, here we go, people looking at me as opportunities on, I'm gonna feel like a sellout if I don't fucking make sure people have an opportunity. Right. I have to make sure that I send the elevator down. That is our fucking, that is our right. We have to do that for each other. Black folks, Latinos, everybody, we send the elevator fucking down. Stop making your kids walk up the stairs. I walk up the stairs for my kids, don't have to. That was amazing. Nigga, I'm giving every last one of my kids $100,000 on their birthday, on their 18th birthday. That's real shit. Now I'm giving my son, he's 17, 18, bro, I'm getting $100,000 in his pocket. Nigga, hey, I want my kids to be better. We supposed to make it easier. Why would I say, I'm gonna hold it back. I'd rather them fuck up $100,000 to 18. So when he gets to 25 and he really focused, he know what to do now. Right. That's how I look at it. That's real shit. That's real. All right, I'm gonna, that's real. Give me $100,000 to 18. I'm fucking it up. What? That's good. Well, I'm glad he get to learn. You're holding up for your fucking that up. I know, but I'm like, my first birthday. When I saw it with Sony, I was like, not too far from 18, I was probably 20 or whatever the fuck it was. I was a kid. Fuck it up. $75,000. Woohoo! Kong. Let's fuck it up. And I thought, and it's funny because I didn't even ball out. I was like, but you know, we weren't taught as my minorities, what to do with money in school. They don't teach you money. They don't teach you finances. You don't learn that. You have to learn that as a grown man on your own. The experience. We learned from the... I don't know what to do with no fucking money. I always say, the first million and a half, we did a deal, million and a half dollars, it was going in six months. Nobody taught us how to handle money. One thing that we never stopped doing, we just never stopped working. So when most things at 1.5, they happy. I'm thinking like, I gotta get this money back so I can get some more money from these folks. Not knowing that we was gonna be in this shit. I'm 21 years later, I'm in this business. I can't believe I'm eating in this shit. Niggas get sent home when they get gray. You don't go on building, you see a lot of gray old white men. You'll see no gray black men, unless you're a lawyer. Niggas get sent home in this business. So for me, I just wanna feel like we gotta start changing that narrative. We gotta teach our people, we gotta stay there. That's why shit fucked up right now. And by the way, I still wanna be in this shit. I just know too much. So it's hard to be in it because I know. It's like, it's like... You just wanna be fair with it. It's like, it's like, you wanna respect the person you work for. Right. Like if I tell somebody in my team to run through the wall, they gonna do it. Why? Because they sent me run through the wall for them. Right. I just feel like these guys, they ain't running through the wall. They're like, you run through the wall, you run, you run through the wall. It's like, that's why we ain't winning. Oh, I wanna run through that bitch first. That's real. That's my goal. My goal is, listen, bro, I wanna shit my whole life, bro. I can't believe I'm here. That's real shit. Nobody even, nobody thought I was smart. Nobody talked to me. Nobody told me I could be something. Nobody. I just one day woke up and was like, I'm a fucking loser. How the fuck did this happen? I gotta change this shit around and I changed it. That's real. The one thing you said that, I mean, you said a bunch of jokes that I appreciated, but the one thing that really I'm like, that I took from was, you like to put your people on. That's so important to me. Same thing you said about Adam Sandler. I'm so big and putting my people on. I wanna make money with my people. Like, nobody wants to be at the top by themselves, at least not a real nigga. You don't want to be at the top alone. You wanna empower your folks. The point where they're so strong where if you fall off, they can put you on. Or when you at the top, we all looking good. You can't tell who the superstar is. I want you to know what it feels like to take care of the people that took care of you. Yeah, real shit. My mom ain't worked in 13 years. I love that. I love saying that on record. Shane Jones, my mom made 2000 a month driving school buses. That's what she made. That's what we lived off. Nigga, I'm gonna get out here and fucking get it. And then when you started to stop me, it's weird for me, because nigga, I'm not doing it for hoes. Like most niggas that wanna be in, this is a secret, I guess. Most niggas that wanna be in the music business executive, they just wanna do it for bitches. I don't know if y'all know this or not. Like most problem that men have in the music business is women. They want women, they don't want niggas around that can get women. They don't want you around the women like you. That's the whole point. I've been getting chicks since I was 16, 17. I don't need that. And mind that, I don't wanna fucking nobody in the music business, I don't wanna fuck my career and fucking her head up. I don't got no problems. I'm only here to get rich. I'm not here to get pussy. I did not pray to God to give me the music business, I don't get ass. I pray to God to give me hands, I'll get some money. That's all I'm here for. And one thing we don't wanna confuse people, cause people will hear what you're saying about putting your people on, and they think, oh, just because I'm around you, bro, real beyond. It's about creating opportunities for your people, and they have to meet that opportunity. It's not just putting people on. You know what I'm saying? You can't take your empire down, you know what you're doing. I was talking to Polo, Polo my brother, and Polo, I will always go see his family, and Polo have family members that want to do music. And I remember one day I was just asking him like, yo, why? Why you gonna put your family on? And he was like, I said, why you don't help your family? And he was like, the real question is, why they don't help me? Think about that. It was like that, when he said that, that shit fucked me. I was like, I ain't gonna lie, he said it 10 years ago, I was like, this nigga arrogant. Well, you think about it, look at the Bezos family. It's a lot of them. The first investors in Amazon was Jeff Bezos, brothers or sisters. Like, look how they're living. So for me, when he said that, I'm like, yeah, if you have to plan, follow the man with the plan, but I think siblings think they have to have a plan. Cause it's like, no bro, just get with your brother, get with your sister. So I always say to like, help the person. Don't expect the person to help you. I need help right now. I always need help. Right. Bro, we're out here serious. All right. Ha ha ha ha ha. Word. Let me stop, let me stop. Ready for quick time of slime? Yeah. All right. I don't know about you, but I think we can do it. I think you can do it, buddy. Can I tell you something? I swear to God, I'm gonna just tell you this. I swear to God, I will watch, I love quick time of slime. I will watch it. And I always said, I'll be the one nigga. I promise you, I'm gonna answer every motherfucking question. No matter how hard it is. All right. I'm sure to do that. So you don't need the rules. You know the rules. Nigga, I am a fan. Nigga, I would have came with a drink chance so I would have been weird. So who was your... No, he's drinking. What do you mean? He's drinking. Nigga, I'm not the drink. You drink it. You drink it or you drink it? You drink it or you drink it? I just want more. No, no, give me some more liquor. Shit. Let's do that. Taste a little bit of what I gave you. Just take it. Just taste it. Just like the weed drink, right? Just take a little bit of it. All right. Let's go. E. Right, just take a little bit. Y'all doing it now on the show? Quick time of slime? Pull it up. Come on, fuck. Now I ain't saying I'm gonna ask everyone flat out, but my goal right now is to answer everyone flat the fuck out. Because when I see people doing that, I'm like, why you don't answer? That's it, what I'm going to answer? Did I answer all the questions flat out? I did, right? Not today, chill. Well, we kind of drinking, well, it depends. I don't think I ran from nothing. Yeah, I like that. Answering machines. All right, ready? Let go. All right, J. Kohler Drake. Drake, easy. Fat Joe or French Montana? I don't know. I want to drink just because he said, drink so fast. Oh, now I'm gonna get you. I got this easy. Let's go. Go ahead, drink if you want to drink. That's your rule. Hold me, say it. French Montana or Fat Joe? Fat Joe, easy. And I love French, but let me say something. My grandmother, Rest in Peace, my grandmother, the only rapper my grandmother knew was Fat Joe. Because the Bronx, we are from the Bronx. He was the only president represented. So I love Joe forever. Like, he's like, you know, like Jesus and Fat Joe like in my house, because he's from the Bronx and he don't even even made it out. It was like a big deal for, and he would come to all the reunions and shit. So my grandmother would see him and be like, put your pants up and he put his pants up and love him. So Fat Joe, let's go. My brother, Fat Joe, thank you. That was hard. All right, two pocket DMX, Rest in Peace, the Bronx. Pop. And I like X, but I'm gonna say pop because when I was 16 years old and I was lost, pop has a song called Me Against the World. And he says on that song, even the genius asked question be grateful for blessings. And as a man, when I became a man, that line I held on to. Even the genius asked questions, don't be afraid to ask. Cause you know, most of the time we just don't get in the way cause we keep our mouths shut. So I just start asking more. So I'm gonna give it to pop. That's real. Warner Brothers are epic. You already know where to look? Oh, I thought you were looking at the guy's head. I thought the guy said, no, no, no, no, I'm gonna say epic. I'm gonna say epic. Epic was black. Epic cared about what black folks thought. I can't say completely that Warner Brothers, the Warner Records that I worked for cared about that. Like they, they, they, they, they, they, they, they like black artists, but I don't think they cared about the plight of black artists. Like what we face every day is not just music. We gotta go home. So I'm gonna give it to Epic cause LA Reed was my greatest teacher. I'm here because of him. That's real. So I'm gonna give it to him. Lizzo or Sierra? Now that's a motherfucker hard one. I'm gonna say Sierra. And I'm gonna say Sierra's cause I've been known as Sierra since she was 14. We've been known Lizzo too, but Sierra to me, I'm gonna give it to her because, honestly, cause if I face time though, call her right now, she'll answer. So I'm always giving it to Sierra. So and Lizzo, are we cool? But my relationship is usually with Teran doing our music, but Sierra. Man, you are answering all these motherfuckers. Man, you're playing. Great fucking answers. Yeah, he slammed up with them shit. Now watch out shit, man. I love this shit. Let's go. This is slam dunk answers, bro. All right. You gotta make us dream one of these questions. Let's go. The source of XXL. I think that's easy. I want to say the source because of the 95 source awards, but I'm on the cover of the XXL. So, and I got it framed in my house. So XXL, shout to Vanessa. Let's go. That was a dream come true. I'm not gonna be on a cover of XXL. They gotta have it. That's a good reason. That's a great reason. That's a great reason. Jada Kiss or Nas? Oh, that's easy. Kiss. I think Kiss is the, I put him as the third best rapper, lyric rapper in New York history to me, behind Big and J. What I will say about Nas just too, because I want to- Nas is gifted, but I want to listen to a Nas album. No, I'm like 100%. But I just wanted to say this before and I didn't. When you were saying about people need to be more collaborative. Yeah. I think what he's doing with Mass Appeal and the legend run is a collaborative brilliant. Amazing. Shout out to Nas. Here's the thing. By the way, I love what he's doing, by the way, I love what he's doing, but I just, you know, Jada Kiss, Kiss is that nigga, bro. I just, I wish I could A&R album for him, bro. Cause he can rap better than everybody. He just needs mathematics. No, Kiss is the man. He just needs the mathematics on point. Man. Yeah, Kiss is the man. EPMD or Run DMC? I got Eric Sermon name on my phone. Eric Sermon, Eric Sermon was like you. He said, he had my lawyer call me like, I love you. And I'm like nigga, sixth grade, IS-183 Bronx. They filming juice. Remember the Blue Flame Lounge? Eric, what they was like, I'm about to rob this motherfucker? Yeah, yeah, yeah. Nigga, that was a half a block from my middle school. We heard Eric Sermon. And EPMD was at the Blue Flame Lounge. Fucking 1200 kids ran. Why? The Patterson Projects to get to them. And Eric Sermon signed every autograph. I love Red Run, but Sermon in my phone. I'm always give the Eric Sermon. That's real. That's dope. That was good. Yeah, that was good. Rock him or Karris one? Karris one from the Bronx. Nigga, I remember riding in the car leaving that White Stone. What's that movie there in the Bronx? White Stone Theater? And my uncle was a big dope boy. He playing, nah, nah, they know it down with us. I'm number one. I remember just being a kid and we just left Robocop. And for some reason he said, we just seen Robocop. And for some reason Karris one says, Robocop, you know, he's down and my uncle's number, and them niggas was god to me. They was like, my uncle ran a risk porting them. So I love them niggas. They was like, he said Robocop niggas. So I got to give them Karris one. Shout out to Robocop. He said Robocop on the phone. That's your weird. Future or young thug? Future. I work with Future. I did Future's second album on it. So move that dope. And I just want to take you out to show you. I did those records with Future. So I'm going to give it to Future with thug. Nice. Your MTV raps or video music box? Your MTV raps. I like your MTV raps because I like that they was outside. The scene where my man, Frat5 Freddy, was on the back of the truck with... We just have Frat5 Freddy. Yeah, like that scene, like these are iconic moments that just make you want to be in this shit. Like, I want to be in this shit. In hip hop. Yeah, it's like, I think most black men at my age, it was either you going to be in hip hop or you going to go to the regular world. And I want to be in this shit. So yeah. So, I'm going to be in hip hop. So, yeah. NLE Chopper or NBA Young Boy? I signed NLE Chopper. So I'm going to give it to him. I'm going to give it to him. I'm going to give it to NLE, I signed him. And NLE is a good kid, man. I signed to NLE, bro. Like, I love that kid. I wish I could have still worked with him because I feel like if I was still with him, things would be a little different. I just feel like he needed the right people in the room to talk to him. And when I see NLE to this day, it's when I see him. He always complimented me on how fresh I am. And he always complimented me on like the shit I'm saying. Like, yo, bro, you fray, bro, I'll fuck with you, but... NLE Chopper, man. Hope you get it together, but... NLE Chopper. That's my nigga. I love her. Biggie or Big L? Rest in peace with both. This might be embarrassing to say. I don't even know more than one Big L songs. I think Biggie is the most gifted rapper in the history of rap music. I don't think there's nobody that has ever rapped that is better gifted. The tangibles of rap than Big. So he's over everybody to me. I agree. That's real. He can make words, rhyme like nobody could. He could do a girl record, a street record, a storytelling, and it was just gifted. And he did all this shit in three years. Yeah, that's great. That's what people don't understand. Yeah, that's a fact. So... So, look to that. A tribe called Quest or Day Lost Soul? Trop. But I will say this. What's that Day Lost Soul? The stakes is high. But they got Kenny Anderson in the video, and he playing against them. It's on the left front. Yeah, exactly. Yeah, stakes is high. I love Day Lost Soul, but I just think Trop... We need a new Trop. We need a Trop right now. Like, just somebody making dope beats and rapping about dope shit. So I'll give it a Trop. Usher or Chris Brown? This is kind of easy for me. It's weird because me and my partner, let's talk about this. I've known Chris Brown since he was 16. So I've known him since he was a kid. I was always a fan of Usher. I know Usher, but we cool. But when I was in high school, I was playing Can You Get With It? To the Chick trying to get some ass, right? So I'm gonna give it to Usher because... And there's another reason I'm gonna give it to Usher over CB is because Usher has one classic. And I feel like the one thing Chris needs, the one thing Chris is missing is one classic. Now, that everybody says, like Michael Jackson, thriller, Usher, Confessions. I think people might say the first time, the third time, indigo. But I think Chris needs one good 12 to 15 song album produced by one person to have that classic. But I'm gonna give it to Usher. Rihanna or Beyonce? Oh, shit. Rihanna. Rihanna has the... Hold on, what we got? Man down, pour it up. What else we did with Rihanna? Rain and Men? I could play the demo with them, shit, right now. So I'm gonna always go with Rihanna. And by the way, we got... I'm gonna give it to Rihanna because we got three Rihanna hits and we got one would be. So I'm gonna give it to Rihanna for that reason. We did Beyonce all night. Shout out to you. It's okay. Flacking on niggas, right? No, I'm just telling you, I'll give it to you. You got it flexed. He's flexing. Yeah, he is. Now's the time to do it. Yeah, yeah, yeah, yeah. Thank you, Rick. Continue, continue. Walker or Fetty? Walker, Flack or Fetty Wop? Well, that's easy. Walker's from Atlanta. And he did my show. And I don't think Fetty Wop got no line better than, I fuck my money up. Damn, now I can't read up. Running to a spot just to get my stacks up. Now I'm back on deck. And Shawty, what the fuck? You didn't even know how to rap, nigga. Nigga heard you talking shit. Nigga went, when that shit dropped in Atlanta, nigga, that shit was like, I remember the DJ had to just take that part back seven times. Just because of what he said, so I gotta give it to Walker. Say it one more time. I fuck my money up. Damn, now I can't read up. Ran into a spot just to pick my stacks up. Now I'm back on deck. So Shawty, what the fuck you want? Heard he talking shit, but this ain't what the fuck he want. Now I'm gonna see you over. Nigga, walk the fuck out nigga, let's go walk him. That's my nigga. Shout out to Walker. Walker, fuck, fuck, we go by the way. We can play with Dwayne. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no. Put me in the ladder, nigga, he is. He's definitely playing. He's the only queen, I love it. Queen's the winner. Real quick, I did a song on I'm gonna take a sense off him as a make a queen. He shot that on the sauce, the niggas knows. I gotta give it to Walker. I can have no, it's cool. Jesus. We share. Joe Budden or Million Dollars worth the game? Budden. And I was gonna say Budden. Gilly my nigga, we talk, wallow my nigga, but Budden had me on the show three motherfucking times. And listen, y'all, if I hit Joe Budden right now, I'm in New York. He like, what time you pulling up to the show? Like that's what people don't understand. Like Joe Budden is the first podcaster to co-sign me in the biggest way and ways when I'm doing this shit and I'm lost and I'm trying to figure this shit out. And somebody sent me Joe Budden talking about something that I said, so I gotta get to Joe, but shout out to Gilly and Wallow. Cause Wallow is, Wallow the reason why I make money cause Wallow came to my show and was like, nigga, you know who you are? He was like, nigga, I was in jail since 2017. I was in jail. You was making hits, how am I headed of you and this shit? I'm like, damn nigga, let me get my motherfucking shit together. So, but I still have to give it the joke. Yeah, seriously. Shout out to Wallow for motivating the nigga. Yeah. 80s or 90s rap? 90s. I think 90s is the peak of music. I just think, I like 80s, but like, I don't think the niggas in the, okay, so my favorite rapper from the 80s is not caravans, one is Rock Kim. I remember being in Paterson Projects. Rock Kim is the first artist that I ever heard. Wrong? Yeah, Paterson, I'm from Paterson Projects. I remember the first nigga that when we was in the park, when I heard I came in the door, I said it before, I knew that wasn't for my mother. I knew that wasn't for my mother. As an eight year old kid, I was like, this for me. Right. That ain't for my mother. My mother listened to Luther Van Draws. My mother listened to Freddie Jackson. This is for me. This is your generation's music. Like that shit fucked my head up. So yeah, so I, but I'm gonna still give it to 90s because the 90s is when niggas got rich. The 80s laid the platform, but the 90s is when niggas got hundreds of millions of dollars. So I'd rather go there. That's real. All right. Last one, go for it. Loyalty or respect? I'm gonna just say this. I've been wanting you to ask me to answer this. I feel like I'm about to give the best answer ever. Respect, because respect don't cost me. Loyalty does. But nigga's loyal to me, he expect me to do shit for him. Think with, I'm loyal to you, give me, give me. Nigga, I done asked you for that loyalty. Respect don't cost me, loyalty does. I'm gonna always take respect, because it's a mutual thing. Loyalty, you gotta earn that shit around here. And nigga think, because they loyal to you, you're supposed to give him half your check. Nigga, that's not how it goes. You gotta be working and loyal. So I'm gonna give it to respect. I was the jewel right there too. Right up here kicking ass. Remember Kanye won the award, and he's like, they say, well what happened? You'll never know. This is my moment for that, because I don't drink champs nigga. And I'm drinking, let's go. You drinking on drink champs? I'm drinking on drink nigga. Y'all can't tell me shit. These flowers are going home with me nigga. He might be the first person that did quick time and slime all the way through without. You're a fan, man. Nigga, I feel like, why y'all drinking? So let's go. We gotta drink something to that. Let's go, let's go. Let's go. Yes. Thank you though brother. I guess I'm gonna shit in this cup. Because you know what, okay? You wanna say something? Some much. Whatever kind of brown look you got. You know what I'm talking about? You know you want some Mama Juan, man? What is this? I said Mama Juan, man. Enjoy. Fuck yeah, why not? It's the Dominican labor man. Hey, let's do it. There you go. You don't have to pour that much, man. Relax. Mama Juan. I think the real shit though, but we don't see what's up. That's not real. It is? Nigga, we on a great chance. This is the real shit. Mama Juan, let me see if it tastes like shit at the off. Mama Juan is always homemade. The real shit's made homemade. Alright, fuck it. Let me make a count. Let's go. It counts. By the way, this is kicking full time. Let's go. Let's kick the fuck in. But, but alright. So let me, uh... Do you think Rock Nation runs the podcast area? No. The podcast? Why would you think that? No. I think Rock Nation is, I think Jay-Z is the smartest man in, I think he's one of the smartest men in the world. I think he understands emotional discipline. I believe so too. Yeah, I think he understands, but his biggest thing he understands is emotional discipline. Right, that's for sure. I think Jay-Z understands the more quiet I am, the more loud it's gonna get. And we get more, the less I talk, the more proud I am. So I don't think they run a podcast business at all. I think that they understand that when they show up though, because who they with, everybody stops and says, what do you guys want? And they get what they want. And by the way, that's my motherfucking goal for myself. So there ain't no hate for me. I love that hoe we can do that. Shout out to hoe. And by the way, shout out to Rock Nation. I'm gonna say this. When I left my last job, y'all, and I needed a check, because I ain't know how I was gonna pay all my shit. Omar and Sherry from Rock Nation gave me a check. They paid me a check and they looked out for me for three fucking years. Three years, so I'm gonna shout out Rock Nation for that. Because I think people get construed with what I be saying, but shout out to Rock Nation for paying the nigga for three years. Shout out to y'all. I wouldn't have survived them days. You know, I got a question for you too. Like coming off the Super Bowl, I was watching what you said about the bad, the bad, funny scenario. Yeah, I saw some of the comments too. I know you was going point-wise, but we can probably elaborate on this show. What you feel about the bad, funny thing on Super Bowl? My thing is that, number one, I care about my culture more than I care about anything. The way I was raised was that if my son is fighting the kid in the streets, I'm checking my son first. We're gonna go deal with the street shit, but hey, what did you do? So let's get out of the way. So the bad, funny thing is, I was just being accountable to my friends. I'm like, I remember what he was doing. I was like, that's dope. Do half a half though. Like it's like a Maroon 5 came to Atlanta. It was a big hoopalaw. They need black people. This is a black city. Maroon 5, they caught that shit and brought out outcast. So I was just hoping that in the midst of all of this, that he would have went with the, like I'm gonna be inclusive, rather than just celebrating only my culture. And that was my only thing. By the way, I said that before he did it. I was like, I hope he does that. And he didn't. So I was like, man, I just don't know what's gonna happen long-term. I don't know if this is Jay-Z's last year producing the Super Bowl. Cause you gotta remember, I pay attention to this shit. Nothing is leaked in the press unless they want it there. The press, people would be thinking the press is something, the press is really the spirit, like the like plant stories, the spread shit. So when I saw that this was Rock Nation's fifth year contract, I'm like, he went out with a bang. I don't know if we get that another time. It's like when we were swag surfing in the White House, nigga, that was, I was mad as fuck. I wasn't there that day. Right. Cause I know niggas ain't gonna never be the swag surfing the White House again. That's what I'm trying to say. It's like, you know, we celebrate, I got this, why, nigga, why are you looking back like this? Swag surfing in a White House? Quiet. And by the way, white people are very passive aggressive. I know that. Look how they handled me. They tell you they love you until the last day. And then they cut your fucking throat. So I'm just saying that I know how they do. And by the way, and I was just, I was just hoping that he had an inclusive thing because what they, he didn't. And what they said was what they saying, he didn't have nobody. It was an English. But also you saying the inclusive, the exclusivity was the language part. The language part. Cause my thing is that you- I know, but I was saying- I know, but I was saying- I think my racially- I think my racially- That's what I'm saying. I wasn't thinking about, and I think people made up like, let me tell you something. I love Latino women. Let me tell you something. I don't live in Miami for a reason. They might fuck my life up. I left the Bronx, nigga. It was nothing but Dominican women. That was the only woman I liked, but I want to protect my people. So I'm like, let me tell you what they gonna say about you. If you don't do this. So that's what I was really saying. And he did and it's cool, but I don't know if they gonna let control that. Cause remember the NFL is not like the NBA. The NBA is controlled by niggas. So you probably still gonna find the business side of things. Just the business side. Like though, the most important thing to me is us eating and surviving. People always worry about winning. That's the problem with our culture. Everybody want to win. It's not about winning. It's about surviving. Cause let's be clear. When Dame cursed out Kevin Liles, he was winning, but Kevin Liles survived. And that's why Kevin Liles is worth 300 million. I get what you're saying. You see what I'm trying to say? And sometimes we'd be so busy trying to win that we fuck up, fuck our shit up. Cause we so busy trying to get, it's my moment I'ma take it. Yeah, but what if you shared it? What if you didn't take the moment and you shared it? Next time they have a moment, you could say, look what I did with mine. I know you're saying long jelly, but finish by. I can see that. But I'll say this though, cause it's a double-edged sword. Cause you do have a good point. So I can't even disagree with none of that. But I did appreciate the fact that the bad bunny moment was truly authentic to his culture and what he presented. Cause when they gave Kendrick the stage, it was truly authentic. I think he took Kendrick's stage. Yeah, I feel like it was dope. He took it from Kendrick. I feel like it was dope that it was purely authentically him representing his culture. So Kendrick did his show, I said the same thing. I said, I loved it. You said it's played a tool. But I think no, I think he should have performed the hits. I said that all day. I think he made it more than I would have done too much. You gotta remember what I do for a living, my nigga. I don't think people understand what I do. Me and this nigga right here got to go in the room with someone who we don't know, figure out how to write a speech that's going to change your life in the song form. Right. You know how hard it is when Teran was juice? When Teran was like with Lizzo with juice, she a big girl. How the fuck can we make this cool? Blame it on my juice. I can't help it that I'm losing. And nigga, when my favorite line Teran never wrote was when he wrote for Lizzo, I'm a thick bitch. I need tempo. Fuck it up for the tempo. Fuck it up. Put Missy on it. Like nigga, I write speeches for a fucking living, bro. So when you take what I say personal is weird to me cause like nigga, I love everybody. I don't want to see nobody hurt. Y'all, he sound like them people cause my manager's Puerto Rican. That's my nigga. I love like, but I'm like, hey nigga, I will still tell you it's like if I brought my Puerto Rican friend into a racist room. Hey, don't put that shirt on. Right, right. Yo, fuck that, Ray. I want them, no nigga, we trying to survive. Right, right. I don't want to die today, nigga. Let's survive. Let's get in the room, learn the game and take that shit from them. Rather than going in the room to make a statement. I don't believe in making statements. I may want to look what it did to my career. So I always like nigga, political statements might feel good in a moment. It's an emotional win. It felt good in a moment. But what happens eight months from now or nine months in September when they are now Shania Twain's performing? Right. What we gonna say then? What happened? Nigga, you know what happened? We went too far the same way they going too far right now and Trump is gonna fuck it up for them? Politics, we go one way, two, one way, two, one way, two, one way, two, one way, the other way. I'm in the middle. I love everybody. If you love love, come to the middle. That's how I feel. And that's what I'm saying. That's how I'm saying, bro. Can't argue with that. Can't argue with that. But we're thinking about the NFL's business mind, I mean, I'm assuming because I don't know. They're thinking internationally. They're trying to become FIFA or whatever, the fucking soccer shit. So that's why I feel that they do the bad. I agree. I don't think they gave a fuck about bad, Bunny. They was looking at the international. They captured the world with that for sure. But I'm trying to tell you the NFL is, ain't like the NBA. The NBA is controlled by us. LeBron said they ain't doing it. The reason, that 2020 shit, they was trying to figure out, they was gonna keep the league on. LeBron said I wanna play. Leagues going. LeBron said it. You understand who those powerful people are in the room that control this shit. So when he say it, we doing it. Right, I get you. So my only thing is, my only thing is when you're a leader, I feel like, I say this, I'm gonna tell you another thing. I don't think Donald Trump is no different than any of our favorite rappers. He's the same as our favorite rapper. You want me break it down for y'all niggas? I can break it down. Okay, cool. Okay, cool. This is the problem where we don't understand. This is why I speak the way I do. Cause I knew Trump was gonna win. I knew he's gonna be powerful. Cause that's the first time that side had a nigga talking like, Hove talks for us, for them. You understand what I'm trying to say? Let's talk about it. 2015, 2012, 13, they put out a statement. They put out like I said, the press leaves us y'all. By 2040 America's gonna be a majority Latino. Niggas was happy as fuck. I love Latino women, break it off. Let's go. And then here come Trump. He's the fucking great white hope to stop that shit. What was the first bold thing he said? I'ma build a wall. That's what the motherfucking people that I was afraid of being a minority wanted. He was speaking a language. The same way when, if Hove is on stage and he say some shit like, hope so crack. And niggas like, he's a crack dealer. For us we like nigga, he doing what we gotta do. Niggas stop hating on our nigga. Trump is the same thing. He's doing what he gotta do to get what he want from us. People, my only thing is that sometimes when you go against them, you will like Jean, that was a nigga named Jean Simmons that just went against hip hop. You're stupid bro. You could have kept that shit to yourself. Right, right. That's a fact. By the way, you know what I tell people? Kiss, you know, anybody know what kiss stands for? Okay, I'm gonna tell you. You know they have a famous saying that when you're up, that's when the devil shows up, right? Kiss stands for Kings and Satan service. Oh shit. What the fuck do we care what he's saying? I ain't know that. That's what I'm saying. Niggas stands for Kings and Satan service. That's crazy, I ain't know that. Niggas, I'll give a fuck what you say. I don't wanna be know what you had anyway. You're going to hell nigga. I'm still trying to figure out how to get the habit. Every rat nigga's trying to get the habit right now. You don't need a nigga to my, I'm with Satan. Stay right there nigga. We don't wanna be with you at nigga. I ain't used to that. One thing is when I, I don't, people miss Keshu what I'm saying. I'm a dad. I talk like a dad. I act like a father. Like when your father is different, like in the house, mama makes you feel comfortable. Dad needs to get you ready. Mom loves you, dad prepares you. I didn't have that in the house. But I'm not gonna try, I'ma bump my head. So I'll bump my head so many times and wonder, I'm like, what they said ain't really true y'all. What they said ain't really true y'all. This is another way to win. Nigga, when me and Tyrone came into business bro, when you hit 30, you was done if you were black. Tyrone is 40 fucking three. I could say that proud and they ain't no black writer hotter than that nigga right now. You know why nigga? Cause why everybody was working on winning nori. You know what me and Tyrone was doing? Planning our survival. Yo Tyrone, you go work with Dr. Luke. Every other nigga getting in the room with Luke, they trying to figure out how to get a big hit. Tyrone didn't wanna hit. Tyrone went to learn what Luke knew. Me and Tyrone in 2012, we sat down with each other. I said, yo bro, here's the plan. I'ma go work for LA for three years. And I'ma treat that like college. You go work for Luke for three years. You treat that like college. We gonna come back up and we gonna build our shit. That's why he's hot in his grays. Got gray hair on his face and he still, he wrote the biggest song of the year last year guys. That's all I wanna say. With great hair on his face. You got it. You got it. You got it. You got it. So my only thing I tell niggas is while we worried about winning, so I worry about winning. Survive the game. Survive the game, learn the game. Everybody be so busy trying to come in to win. I'm trying to take over. Don't take over yet. I'm a Virgo. I don't wanna do it right before I do it. I don't wanna do it like niggas. I could be making money from my podcast. Niggas know my face. But my name would be bad right now. Cause I took money not knowing what I was doing. Let me learn this shit. Plus I make a million dollars a year in music if I get out the bed or not. Cause I manage the greatest nigga life. And it's a marketing. Let's talk about the greatest nigga life. Tell me something wrong. That's the nigga I make my money with. True shit. Yeah. It's real shit though. You dropping jewels nigga. Bro I just wanna, I wanna help my people eat bro. I just wanna see niggas eat bro. And I'm tired. And niggas that are eating don't wanna see niggas eating. And that's what the truth. That's what they don't say. That's why we play each other. That's why we don't want each other in the room. Barry Gordy had a statement where he said when he was a kid he used to be a door to door salesman. He made so much money his first day. He brought his little brother the second day. He ain't make no money. The lesson you learn was two niggas is bad for the room. I disagree. You should teach the nigga how to act like you. He just didn't know how to act in the room. That's a fact. That's all it is. So you should have talked to nigga how to act. So now they got two smiling niggas. Rather than one smiling nigga and another nigga they smile for these white folks. Nigga cause I'm trying to get paid nigga. You sometimes need that nigga in the room right? It's awesome. So we just gotta get back to you like helping each other. And I don't think black folks trust each other. I don't trust each other. Unfortunately it's the truth. We don't. It's why I grow. I'm trying to build. I'm trying to read. We see us as our own enemy. It happens every day. Think about it. When you walking down the street you see a black man you act defensive. You see you gonna go to the side with the white guys at. It's a sad, sad truth. It changed my whole life. Somebody told me they said every time a black man gets successful when he gets to the table the people at the table make him feel like you're different from the others. That's why you're here. It's a mental thing. It's like. Super mental. It's a fact. You're here cause you're not like them. If I'm here cause I'm not like them the one thing I want to be more than anything is not like them. So that's why we let them manage us. They're lawyers. They're thing. That's how you gotta. Bro. Bro they brainwashed us to feel like everything black is discounted or cheap. You don't go for the black lawyer. You don't go for the black executive. No. You take the deal from the white man and think it's right because it's coming from that side. No. Brainwashing. Yeah. Telling you. We been fucked up a long time ago. I had to learn that but I learned that as an adult. We was not taught that as a kid. Yo. Great canyons man. Thank you brother. You can't eat something. Hmm. I'm gonna be honest with you. You need to be celebrated bro. Thank you bro. You know why? It's because of everything you just said. Everything you just said is like kind of crazy. It's because we need to understand what you just said. Bro. Bro. It's my legacy bro. Salute. Salute. I wanna tell y'all something. If I want you to hear this story. This is one of the moments that fucked my life up in music. I'm in the middle of a deal. Never told the story publicly. I'm in the middle of a deal. Big deal. Their deal. Fuck it. Their deal. They wanna leave Universal to go to another company. I'm already at Universal because I got a deal. This is your writers. This is Teran, this is my writers. They wanna sign. They'll give the manager a deal as long as the writers are there. So they gave me my deal. My deal ended in April. His shit came up in September. So I read up. Like all right. His shit time to read up. He like I don't know if I wanna stay. So we in the middle of the deal and we losing, right? So we about to go to another company but who cares? If you lose a deal. The CEO of Universal calls me and tells me you're done. You're black bald. You never could come to my building again. Why? Cause your guys don't wanna be here. Yeah, but that, I looked out for your motherfucking son. Your son was hanging up. My nigga wrote for your son when he was trying to come up. Now all of a sudden, cause he don't wanna be with you. That's how they see us, bro. So they tell us this. So now I get on the phone with his lawyer. His lawyer. I'm like, yo bro, yo, I just got cursed out by her. She told me I'm banned from the building. And I'm no, it's not my fault. So he's like, so he was like, I was crazy she said that it's really her lawyer fault. Cause he didn't send the deal over in time. So they felt like these niggas, they want us while we get the deal. So I tell the lawyer, yo bro, we should tell her then. Cause I just got banned. My nigga, this is my life. He literally goes, if I tell her that, that lawyer gonna get fired. Okay. His exact words. A Jew getting another Jew fired? No, my brother, I gotta talk to my rap by first. Change the way I saw the world. Why don't niggas do that for each other? Why don't, are you with me to get a nigga? Nah, you want a nigga? I'm not doing that to him. And we did that. Think about like, nigga, by the way, that dude, we got fired and he didn't want to make that happen. I gotta talk to my rap by first. We gotta be like that as black folks. We gotta be able to say, I gotta go talk to my mentor, my pastor, my somebody to just get they, cause I'm not gonna throw another black person under the bus for myself to survive. And we do that to each other. So when I saw that, I was like, man, I didn't ever think that was possible. So I like that now. Oh, you want me to do what the black person, I ain't doing that shit. I'm doing shit. I ain't doing that shit. I ain't lying to no nigga for you. I ain't stealing from no nigga. If you do something to him, I'm telling him, cause why the fuck would you put me in the middle of that? Cause there's a rule in this business we never talk about. You know the rule. They don't touch the gangsters, don't touch white men. They only touch black men. That's the truth. We know that's the rule. That's what the rule, but it's the truth. No, nigga, that's the street rule. You don't touch us. They tell you that you touch us. You might never get a check again. You touch each other. We cool with that. Crazy. It's just a game, bro. I just had to learn this shit. Once I learned it was set up for us to lose, I started teaching my niggas how to win. If you listen to me, I will say this on record. Taran's my witness. There ain't no nigga on God that ever listened to me that didn't get rich with me. That's real shit. Cause I only got one goal, that's to get rich. And with my me and my people. So I talked like, and that's another thing. I was, no, you know what I mean? Niggas, I gave gang to that will call me for game and I'll tell them what to do. And they shit took off and they didn't call me. God damn nigga. But I know why you ain't call me. Cause you know why they call me? Cause you're afraid I'm gonna take your bitches. Y'all think I'm playing my nigga? This is about bitches. Cause he's the man in the room. He's the man now. I did this, I'm the king. And I walk in the room and I ain't gonna treat him like the king. I'm gonna treat him like he my nigga. And the bitch is gonna like me and he ain't gonna want me around. So you stay your ass at home nigga. I'll be a bigger, I'm telling you, you wouldn't believe how many niggas don't eat because of women in this game. What? That's real shit. So it's a serious thing. Well I wanna get your props for dropping jewels cause you definitely gave me some jewels that I took with me. Thank you brother. And I wanna give you, say thank you to you. So give me the opportunity both for y'all. Can we talk about the show? Please I wanna know what it's about. They gave me a show. Can we talk about this? What's about? Go, give me a dope opportunity. Tell me about it. I came with a drink champs. And I said, hey we fuck with you. You want your own show? I was nervous at first but I said, yeah. Yeah. And I ain't know what to do. I was mad nervous. I ain't know what to do. And he gave me the best jewel of it. Don't overthink it. Just shoot what you wanna see. And I was like, oh shit, say less. So tell me about it. So I'm doing my own version of RAP City. I feel like it doesn't exist. So it's not a park, it's a TV show. I'm doing RAP City. Shout out to Big Tigger for laying the foundation. It's my version of RAP City. So I sit down with the artist. We talk, kick it, kick it, kick it. But instead of them rapping in the booth, they gonna rap with my live band. Nigga you out there. I got a dope ass live band. So they spit, you can do whatever song you wanna do. But really, I just want you to dumb out and go crazy. Whatever you wanna spit, it's gotta be classic. My show ain't the show full. I got a promo run. Let me go promote the single. I don't even talk about that. I wanna make classic moments in time. That's it. I don't care about content and all that. I don't even talk about that. I want whatever we create the last ever. Spit your best verse that you never spit no way. I'll spit your favorite verse. Spit whatever the fuck. Nori can come on the show, do what, what, go crazy. Do some CNN shit. Whatever the fuck. Just classic shit that niggas wanna hear with the live band. And they'll be talking about some real shit. So it's my version of RAP City. I'm gonna clap for that. That's all. And it's coming out on the picture. You know what I'm talking about? Yeah, yeah, yeah. They know what they doing, man. I seen what Nori is doing. Thank you, Nori. I'm a student. I'm a student. I watch y'all. I was like, No, but we wanna end this with you because I'm gonna be honest with you, man. You're one of the like, you know, if you still send me ice. Legendary. Industry people. My mother fucking fly away. Done it, man. You done it. We wanna respect you. Same back. Whatever it is, we're gonna. And, um, that shit is dope, bro. Thank you, bro. Like, really what you did, and really what you doing. Thank you. I'm still doing it. And you're still doing it. And I just, I just wanna give you a flowers, bro. Thank you, bro. Indeed. So, hold on. Where's, where's, all right, let's go. My dog. I got, I got toast with my brother. Yeah. So, where, where? Here. She was, she was. Indeed. Real quick though, before we end anything, I do have a serious industry question. It's not a serious question. That's anything. It's pretty vague. From the sound of it, you feel that writing today is more important than the recording artist? No, no, no, no, no, no, no. No, I think, I think the. Sorry, before you, before you. Because we're going, we've all know that the days of physicals that made a ton of money for everybody, changed with streaming and we're all complaining. Everybody's complaining about streaming and not making money from it. So it feels like the economics of being the writer is more valuable in streaming. No, hell no. What? So no, that's what I'm saying. The reason why we making money cause we got radio records. Streaming don't pay writers, shit. That's the fact. Right? I mean, you gotta have a, if you could be a platinum songwriter of a song and you made $24,000 for the song that went platinum, 150 million streams, you made what? About 24,000 songwriter, they get treated. And when you say radio, you mean terrestrial radio. Like shout out to the Mizzaz also. It's also talking about this all the time. Yes, you have to have radio to win. And you have to, like that's how we eat. We like, we make radio records. We make, like, I don't, let me say something. I don't even go in the room with people. You guys throwing, that's our room. We all out in the project right now. We out on the project. Okay, so like, what y'all doing with the project? Y'all going out, y'all like, going to radio, like, no, no, no, we just working the streets. All right, cool. All right, cool. I'm gonna see what I got for you. I'm not saying I won't give you something that I got, but I'm not stopping my day for you. You ain't even trying to go to radio. Nigga, like, what you talking about? So we eat because of radio. My thoughts on the music business is music sucks because some people from the tech world came in and zoomed on artists on artists alone. It was like, they focused on the artists. Like, artists, why are you giving up so much? Cause they didn't value people like us. Now people like us and gone and music sucks. So my only thing is to say is that the artist is the meal, but we are the chefs. The ANRs are chef, the producers are chef, the songwriters are chef. And some artists don't know how to cook. Whitney Houston never wrote a lyric in her life. She was still the biggest artist on earth. Right, right. Like, it's like, sometimes I think artists in this time is so business is so zoomed in on us right now. Own your masters, own your this, own your that. My thing is make a fucking hit first. Learn how to make a hit. That's like walking in the room, you worried about the business. Like, it's like, man, I want to come in and do some business with y'all. I got to learn the room first. I can't just say, no, get your contracts out, let's talk about the business. Nigga, we don't know you. We might not even like you. Nigga, can you sit down and let us get to know you for a minute and get to know you? We don't have that no more. We don't have, dog, Taran is successful and nobody does this, I do this. Somebody want to meet with Taran, one more of my artists, they got to meet me first. So you was managing, you managed. You know what was dope? Shout out to Taran too. What was dope is that you're a person that shares jewels, protect the artist and integrity of things, and help God, because as a writer, I wrote a bunch of shit too, but I never had the guidance. I got out of a million situations. You know what, I did, because I didn't know the business early. I wrote on so many records that I got bad deals because I didn't know no better. So he got the guidance, a partnership from you rather, and that shit is important. You know what, I feel like I'm the nigga. I don't feel like I'm a nigga for a lot of reasons. I feel like I'm the nigga for how my family love me. You know what, I really feel like I'm the nigga because I'm here. Every nigga that's here that do what I do, they manage Tom Brady. I manage the nigga that block for him. I manage the offensive line. I manage the center that gives him the ball and makes sure nobody hits him. Thank you brother. But let me take what I said before too. Let me take what I said before. Let me take what I said before. Let me take what I said before too. Because now if you're in the NFL, you know the offensive line then. But if you were just a fan of football, you know Tom Brady. So I come in the room with a nigga that don't even want to be known by y'all niggas. And I come in here and I make a name for myself because I served everybody. Me and Tarana Mastapy, we served the whole business, my nigga. Now we here to get our own shit. And my shit is media. We got the label, we got three or four artists signed out of our label to majors. Not like sitting at home waiting, like everybody signed because we do this shit. And we really coaching. So for me, I just, I hate to not see niggas eat, man. That's what I swear to God, y'all. If anybody watches shit, the one thing I care about more than anything is niggas eating. Because of a nigga eat. When you eat and nor you notice, when a nigga start eating, he become a better person. That's the fact. He starts sending out better messages. Look at you nigga. I would have been scared of seeing that nori. Watch your motherfucking bag, nigga. That nigga might rob you for nigga. This is nori, cause you understand now. I understand. I heard about the niggas too. Come on, bro. I'm just seeing that nori. And I'll tell you this, I'll say the last thing, it's important. Am you? Here's why we gonna win. And this is what I'm gonna tell y'all niggas. This is my advice to y'all on real shit. Cause what y'all doing is fire. Cause that's kind of what leans in it. Hip hop, for the first time when I was a kid, when my mom was listening to, and I'm pretty sure all y'all can relate, our parents was listening to their music. Hip hop was our music. But the first time in history, hip hop is our music and our kids' music. So that means there's a huge opportunity to bring the dinner table together. Other than K-pop. K-pop. K-pop demon, how do you? What is the K-pop demon, that's like fake Nicki Minaj. No, it ain't rapping like Nicki. It's like hip hop adjacent people in hip hop My sister, my daughter, rap that shit like body and body and dun dun dun dun and she be doing the dancing shit. And I'm like, that's like Nicki Minaj. We do it. Go, Nicki. I gotta listen to every more of her. How it's done? How it's done, done, done. My son, run the dog. My son, run the dog. This is so lame. She sound like some Kanye records. I was like, yo, Kanye did this shit. That's my point. But my thing I'm trying to tell us in the hip hop community is, our problem while we not rich is cause we running from everything hip hop. Hip hop has matured. 50 years is 50 years of stories. You don't think this should be a TV show on CNN? Not the fucking TV channel, nigga. Copona Noriega nigga, a TV show. Cause now you're here. Think about it. It was a TV show on Wu Tang. We got so many stories to tell. You got Meach. Meach was one of the biggest dope boys. His son is playing him. That's where we are. And why is this son playing him? Cause the show was ran by nigga in hip hop. I feel like the reason why we so fucked up out here is cause we don't want to be, we want to be everything but hip hop. Nigga, we got 50 years, 50 stories, nigga. We need to, we got so many opportunities to bring the family together. I want to say something. That's important. I'm sorry, go ahead. I think might fly over a lot of people's heads. Bad Bunny at the Super Bowl? That's an hip hop story. That's an hip hop story. Bad Bunny, that doesn't happen if hip hop doesn't happen and it's hip hop ejection. It is a part of hip hop. And I think Bad Bunny, and he won. Reggaeton was the start. They're all originally MCs. That couldn't make it as MCs in Puerto Rico. That started to do reggaeton. You know what I'm telling people? Every artist is a bottle of water. You're a water in a cup. You gotta package yourself up. If I took a fucking essential bottle of water and a cheap bottle of water and I poured them in a fucking bowl, you don't know which one is which, my nigga. They look the same. Why do you know to pay $3 for that one and 50 cents for that one? Cause the fucking packaging. That's it. Nigga, it could be the same water for all we know. It's the packaging. So artists don't package themselves. They so busy showing up saying, look at my water. We don't care, nigga. Get with a producer. Get with a manager. Get with a songwriter. Get with a whole bunch of motherfuckers. Let them put that package together and get money, nigga. Sorry. I'm tired. You're right. You're right. You're right. We're ready. We don't care, nigga. Yeah, we're okay. And Bad Bunny missed two nods in his performance. Oymikanto should have had a nod. Mm-hmm. And it had a nod. Should have had a mention at the very least. I was gonna be honest with you. Because he paid homage. He paid homage. If anybody that was paying attention. I liked the Bad Bunny shit. No, no, it was dope. It was dope. And for a Latino, I'm super proud of him. He's Spanish. And for the Caribbean, the Americas, everything. My manager, Mike, had a whole. It was about 500 people watching. They didn't give a fuck about the game. They was like, that was their Super Bowl. That was amazing. They put it up a Neto Bowl. That was a real thing. It was a game. And just like the Neto Bowl. Everybody was picking it apart. And that's what it did. Because it was so cultural. That's what. I personally appreciate it because of that reason. The same reason why I appreciate the Kendra shit. Because it was so even though it was the best performance or not. I liked the fact that it was. You just gave me. You just gave me something. So we have to say this. I'm gonna just say this. NFL. Because I ain't never looked at the camera. Shoot about the videos, which I agree. NFL. I want you all to understand. There's no one podcast in the world we're talking about the Super Bowl. If Shania Twain or anybody with that Mandaise vanilla performs, you're not going to have that four, six weeks of conversation around this motherfucker. We're giving it more and more. So I'm trying to tell you, as much as you think, y'all sitting around right now saying, where we can go, stay with us. They going to watch the game. They going to complain about us. Stay with the niggas. Let's go. Yeah. Yeah. Yeah. You just talk to this fucking guy and he's like, stay with us, nigga. Ha ha ha. Damn you. I don't think there's anything else to say. You want to take a picture? Chance to that. Chance. Take a picture. Let me take a picture. Chance to that. Hey man, I love you all niggas. Man, this shit was like one of the greatest days of my life because it was about what I was doing. Thank you. Let's go. No, no, no, no, no. Thank you, bro. No, no, no, hold on. Go ahead. No, we got it. Let's give him. Let's give him his fucking flowers. Give it to him. By the way, this is like my motherfucking Grammy. That is a Grammy. Niggas. It means so much more coming from your own people. That's the fucking Grammy right there. No, no, you understand. Hold on. You understand, nigga? Y'all don't understand, nigga. I'm going to be taking photos, walking in my office with this nigga. We're coming to your office. Let me tell you something, Noree. I'm telling you this. You know what I'm talking about, girl? I say I have to do it because this is the only place that they can't deny. If you sit in this chair I'm sitting in, you are officially a legend. Bags. I can tell my son I'm a little. People say it. I can say it now. And here's my motherfucking proof. Thank you. No. No. Thank you. No. Thank you. I guess you'll never know what I said if I didn't get these motherfucking flowers. Now I already got them. Let's go. That's a fact. That's a fact. That's a fact. Yo, thank you. Damn, bro. Come do my show too, man. I just about to go do my show. We're going to fuck your show off. Drink Champs is a Drink Champs LLC production, hosts and executive producers, NORE and DJEFN. Listen to Drink Champs on Apple Podcast, Amazon Music, Spotify, or wherever you get your podcasts. Thanks for joining us for another episode of Drink Champs, hosted by yours truly DJEFN and NORE. Please make sure to follow us on all our socials. Let's add Drink Champs across all platforms, at the real NOREG on IG, at NOREG on Twitter, mine is at who's crazy on IG, at DJEFN on Twitter. And most importantly, stay up to date with the latest releases, news, and merch by going to drinkchamps.com. This is an I Heart Podcast. Guaranteed human.