The Hobby Is Changing Fast: TCG Boom, New Releases & Card Shop Grand Openings
38 min
•Mar 27, 202623 days agoSummary
The Collector Nation hosts discuss the trading card hobby's rapid evolution, including TCG growth (One Piece up 700% in grading), the grand opening of their card shop, March Madness brackets, and industry consolidation in grading companies. They also cover college sports card releases, women's sports opportunities with Panini, and market saturation concerns across multiple product releases.
Insights
- TCG market is experiencing explosive growth beyond traditional Pokemon, with One Piece and Yu-Gi-Oh seeing massive increases in grading volume and customer demand
- Grading company consolidation (PSA dominance) may be limiting market competition and innovation despite raising prices and slowing turnaround times
- Centralized data infrastructure is lacking in the hobby, making price discovery fragmented across multiple platforms and creating inefficiencies
- College sports cards represent a significant growth opportunity, especially with NIL deals and women's sports gaining mainstream attention
- Product release frequency is creating market saturation, with some sets underperforming despite heavy marketing and consumer fatigue
Trends
TCG grading explosion: One Piece cards seeing 700% increase in grading submissions, indicating mainstream adoption beyond PokemonWomen's sports card licensing expansion: Panini signing NWSL multi-year deal signals growing investment in female athlete collectiblesCollege sports NIL card market growth: Onit cards gaining value as alternative to direct athlete/university donations with collectible upsideGrading company consolidation: PSA's market dominance reducing competition and potentially limiting innovation in authentication servicesShift from playing to collecting: TCG market moving from 40/60 play-to-collect ratio toward 30/70 as investment potential increasesData fragmentation in secondary market: Lack of centralized pricing data creating inefficiencies similar to pre-consolidated financial exchangesProduct release saturation: Multiple major releases per week across sports and TCG creating collector decision fatigue and set underperformancePremium case market emergence: High-end authentication cases (mint cases) creating ultra-premium collectible tier above standard gradingMarch Madness card momentum: College basketball cards gaining traction during tournament season with commemorative championship boxesPokemon set lifecycle compression: Newer sets (Perfect Order, Mega Evolution) underperforming compared to recent releases (Ascended Heroes, Prismatic)
Topics
Trading Card Game Market GrowthOne Piece Card Grading SurgePSA Grading Company MonopolyCollege Sports NIL CardsWomen's Sports Card LicensingPanini NWSL DealCard Shop Grand Opening StrategyPokemon Set Release CadenceTCG Playing vs Collecting RatioSecondary Market Data FragmentationMarch Madness Bracket PredictionsPremium Authentication CasesProduct Release SaturationCard Grading Price IncreasesTopps Industry Conference 2025
Companies
PSA (Professional Sports Authenticator)
Dominant grading company facing criticism for monopoly position, price increases, and lack of competitive alternative...
Onit
College sports card company producing NIL athlete cards and commemorative championship boxes for winning teams
Panini
Card manufacturer signing multi-year deal with National Women's Soccer League to produce NWSL trading cards
The Pokémon Company
Continues to dominate TCG market with frequent releases; 60% of store sales are Pokemon despite growth in One Piece a...
Topps
Major card manufacturer with annual industry conference; focusing on reducing SKUs and addressing market saturation c...
Collector Station
Retail card shop owned by hosts; recently held grand opening with strong sales and hosted authentication expert Mike ...
One Piece Trading Card Game
TCG experiencing explosive growth with 700% increase in grading submissions, becoming major competitor to Pokemon
Yu-Gi-Oh Trading Card Game
TCG experiencing significant growth in hobby market alongside One Piece as alternative to Pokemon collecting
Penn State Athletics
Featured in Onit partnership discussion; wrestling team won fifth consecutive national championship with commemorativ...
People
Ryan Offord
Co-host discussing hobby trends, shop grand opening, and market analysis from retail perspective
Brian
Co-host providing market insights and discussing college sports, March Madness brackets, and product releases
Leonard
Onit representative discussing college sports card releases and NCAA championship commemorative boxes
Mike Baker
Authentication expert and grader who appeared at Collector Station grand opening; known as 'best grader on the planet'
Brian Parips
Vendor who creates premium mint cases for high-end card authentication and appeared at Collector Station opening
Cole
In-house Pokemon expert providing analysis on set performance and card values
Jeff Wilson
Hosted live Q&A show discussing grading company competition and market consolidation
Quotes
"One Piece has seen a 700% increase in grading. That's crazy."
Ryan Offord
"I don't think data has made the hobby less fun. I think the lack of centralized assistive data is hurting."
Ryan Offord
"Anytime you join in anything, there's certain humility and curiosity that needs to happen if you're going to be an entrepreneur."
Ryan Offord
"60% of ourselves have been Pokemon. At the grand opening, we couldn't keep the ETBs on the shelves at all."
Ryan Offord
"North Carolina should be there. There's no excuse for two to year, three years in a row, the first round."
Brian
Full Transcript
Craving the coffee flavor you love, but without the caffeine? Cachavas got you covered with their newest coffee flavor. This all-in-one nutrition shake delivers bold, authentic flavor, crafted from premium, decaffeinated Brazilian beans. With 25 grams of protein, 6 grams of fiber, greens, and so much more. Treat yourself to the flavor and nutrition your body craves. Go to Cachava.com and use code NEWS. New customers get 15% off their first order. That's KAC, HAVA.com, code NEWS. If you work in university maintenance, Granger considers you an MVP. Because your playbook ensures your arena is always ready for tip-off. And Granger is your trusted partner. Offering the products you need, all in one place, from HVAC and plumbing supplies to lighting and more. And all delivered with plenty of time left on the clock. So your team always gets the win. Call 1-800-GRANGER, visit Granger.com or just out by for the ones who get it done. TCG is really growing in the hobby, especially One Piece and UVO. One Piece has seen a 700% increase in grading. That's crazy. Back to the store, we hear it. A lot of people asking for it, but 60% of ourselves have been Pokemon. When I traded derivatives for 25 years, if someone's been doing it, I just picked the rain because I'm like, that person already made the mistakes. I don't want to make those, so it's cheaper. And I don't care how many businesses you've opened and run. Anytime you join in anything, there's certain humility and curiosity that needs to happen if you're going to be an entrepreneur. I don't think data has made the hobby less fun. I think the lack of centralized assistive data is hurting. Welcome to the Collector Nation podcast here on the Collector Nation Network. Whether you're chasing grales or calling bluffs, you take you inside the hobby. Here are your hosts, Ryan Offord and Brian Lut. Hey, what's up, guys? It's our weekly tie-in with Onit, one of our great partners here on Collector Nation. And we've got Leonard, who's been here the last time. I might even... Hey, he's just Leonard now. Leonard with Onit. What's up, Leonard? Hey, Ryan. How you doing? Good to be back, man. Hey, man, it's the Champions Week. I'll tell you what, you guys know how to pick the teams. That's all I'm going to say. I think you loaded it up. Someone needs to get a raise in the picking the teams that Onit supports. They're all champions all the time. Sounds like wrestling had a big week. Yeah, big weekend for Onit wrestlers at the NCAA National Championships. For Penn State, the dynasty rolls on. I mean, fifth straight team title, which is crazy. They wrapped it up super early. Like before championship wrestling, patches even began for individuals. That's how dominant they were just getting to the finals. So crazy stuff from them. They broke their own score record that they set last year. I mean, this is a dynasty full fledged. We saw that too. They had four guys win titles in their individual weight classes. Luke Liedahl 125, Mitchell Messambrick 165, Levi Haynes at 174, and then Josh Barr at 197. So the Penn State dynasty rolls on. Oklahoma State snuck some titles in there too. A couple of our guys, Jack's Forest at 133 pounds and then Sergio Vega at 141 pounds. Also picked up titles. So that was pretty sweet to see. Yeah, man. If you're a Penn State fan, I don't even need to tell you what to do. You need to get out there and get these cards. We've got them here at collector station. We sold them at the grand opening. We got more and more people asking about this is how you support your teams, how you support. Obviously their legacy, but guess what? You're not just doing it like writing that check for, oh, just something dull. These are cool cards. We took some great videos. I was telling you earlier Leonard, before we got on air, like opening those baseball cards, we had the place lit up because everybody was here for the grand opening. And my friend who's like Clemson baseball is the greatest fan. Let's go through those Camarillo or Canelo. I can't remember his name. One of her favorite guys. And I'm not as close to the Clemson baseball as she is, but she was like, every player knew who they were and the shine and the glitter, she got some pretty good hits too. Yeah. And that's one of the cool things about like collecting on eight cards in today's NIL day and age. Like you mentioned, like there's a lot of people who can and will just write checks straight to universities and athletes. And really all you get in return is whatever the results are on the quarter on the field. At least with audit cards. You got a collectible to go there. Yeah, you're looking up the values on some of these, man. I mean, I know that we're not really here to push on it as like, okay, this multi-million dollar investment that you know, like this investment cloud. I know that's not the point of these cards there. But let's just say those values are creeping up there, man. Yeah, they definitely are. I mean, performances on the field always help. And I think as more people like the college trading card space really hasn't been explored in a lot of different ways. You know, you're seeing more and more people kind of pop up and try to do what we're doing right now because of, you know, the monopoly licenses that we're seeing going on at the higher levels. And, uh, hey man, March Madness. It was madness. It's funny. Every turn was different. Yeah, it's, it's rough. We still have quite a few teams left, thankfully, you know, we're down to, in a lot of these regions, just one team left. And the men's and women's side like the East only got Yukon to South. We got Nebraska. By the time this episode comes out, we'll know whether or not they got past Iowa. I think they're going to do it. I think Nebraska could be in the final four this year. Truly. I think they have, uh, if Houston goes down to Illinois, I think they have the easiest path to walk, uh, to get to the final four. So that would be crazy to Nebraska. It's probably like of all these teams, like I'm a, I'm a college basketball guy, but obviously it's hard to watch every team a lot. I hadn't caught Nebraska this year. They have really turned my eye in the tournament. They've looked really, really good, really dominant. And I mean, that's been a, I mean, there are four seeds. It's not like, I mean, they obviously had a good season, but they have looked great. Yeah. They've picked it up in the tournament, especially kind of, you know, I mean, they started 22 and 0 and then fell off a little bit down the stretch, but they've looked awesome. Texas has shocked me. I thought Texas, I was going out to BYU in the first round. I was like, if they beat NC State, whatever, because they're going to lose to BYU and AJ DiBonza, and that obviously didn't happen. And now they're playing for, uh, lead eight spot against Purdue. So one of our on it teams is going to lead eight for sure. And then on the women's side, all the number one seeds have just been so dominant, like Yukon, South Carolina, UCLA, Texas. They're winning games by 30, 40 points. Madison Booker dropped 40 points on Oregon. Uh, I mean, like you said at the start of this, the teams that we're picking, the teams that are playing really well. I'm going to go out on a limb here, Leonard. At least on the women's side, I think an on it, uh, team is going to win the title. Yeah. When you got all the number one seeds, I think, yeah. Yeah. And they're kicking everybody's ass. Let's just tell it like it is. Like, but I will say this. All right. Yeah. They, they're definitely, I think a team that surprised a lot of people just the way they were up and down all season long. And I mean, if they make it to the finals, Lord, that'd be awesome. Obviously, we'd love to have our teams win a championship like usual. And one of the cool things about our teams winning championships and one of the awesome agreements that we have is that we actually have the opportunity to produce. Boxes for national champions. We did it earlier this year. We had an Indiana Hoosiers commemorative football box. We talked about Penn State wrestling winning their team title, their national championship box just went live on our website. So it kind of like commemorates the whole season for all these teams. So men's or women's basketball team wins the title too. That's something that we're going to be very excited to hopefully produce as long as it's one of our teams. So, you know, we might have a Yukon men's basketball and women's basketball commemorative box celebrating both of their 25-26 seasons. It gets real. I mean, dawn state is how to get them and they're dialed in right now. I don't know if they're going to be Yukon, but I think they're going to be Oklahoma. We'll see anything can happen. But the good thing is, hey, these guys right now is the time to buy. And they start going up in one of these wins. So you need to get out, check out on it, come to collector station. We're all throughout the store. We've mentioned them. And of course, Leonard's going to tell you where else you can find them and buy or pick up any of the stuff we've been talking about. Yep. You can check us out online on athlete.com. That's our website. You go there. You can peruse the whole selection, whether it's winter sports, fall sports, upcoming spring sports releases. You can check it all out there. If you're into live ripping ships, we do those on TikTok and whatnot pretty much weekly as well. On it, athlete, just all one word on both platforms. You can find us there. So if you feel the need to get some Joyce Edwards, South Carolina women's basketball cards in your life, those are the places to go. She's only a sophomore, man. She's got a long way to climb. It's crazy. Crazy how good. Could be talking about one of the greatest ever. You never know. But hey, what you got to do is get on it. O-N-I-T, all one word. We appreciate you, Leonard. And we'll see you next week. Thanks, Ryan. Always good to be here. See you guys. What's up guys? Welcome to Collector Nation. It's Ryan and Brian. Brian and Ryan here on a Friday. It is opening day week, opening day week. Yes, Ryan. I mean, you know you're committed when you pull the White Sox jersey. The last two times that we're on the show, you know, like, they haven't given me a reason to wear it. So I wear it on the show and I put it back in my closet. True fan, true fan. When you're, you know, somehow Chicago guy ends up away. I know it happens because clearly there's two teams which is the strangest thing ever. But that aside, it's not easy being a White Sox fan. No, I was born into a South Side Irish guy. There's no choice. Exactly. You take your good with the bad. That's why I wear the World Series jersey from whatever, 21 years ago. Do we want to just start the episode with any predictions for the White Sox that you'd like to get on record here for our show? Oh, well, I mean, the division is decent. Detroit's good. Cleveland's good. So yeah, I think they're going to win, what do they win? Like four, fourty-five games, fifty-five games. They're going to win seventy, sixty-five to seventy games this year. We're on that road to acceptability. Hey, you're reasonable. You know, at this pace, if they pick up two games a year, like in forty, in like twenty years, we'll have a good team. What is like the reasonable upside for the White Sox? Like, blow things out of it. Do they have the potential to win a hundred games? This year, no, but they get the first pick in the draft next year. There's a shortstop out of UCLA that's supposed to be the best shortstop since Toulitzky. And they have the number two or three prospect, top 100. They got like seven guys. They're really young, super young. So this is not the year. Like they need, you know, they need these guys to grow up. But yeah, they're a super young team. They don't have tons of outside this year. But like, I don't mind watching a young team as they grow. The worst is watching an overpaid team fail. Yeah, exactly. Like, bunch of old dudes that there's sort of has beens and there's no upside. And they aren't playing as well as they are getting paid to play. Yeah, they don't give it. They don't give a shit. Why would I give a shit? Yeah, exactly. So we'll see who's who's the best player in baseball right now? Oh, Tony. I mean, yeah, I mean, oh, Tony's are ever. Yeah. Yeah. Oh, Tony's like, I mean, Trout has just like gotten buried, man. Like in the hobby, like in the hobby, his cards are cheap, man. Yeah. I would have never thought that day would come. Like my son picked up at the card show, like picked up some trout otto's that like would have been, I don't even know, 3x? Three years ago, four years ago. Yeah. So Tony just, dude, being able to pitch and hit, I mean, come on. I still like, I don't know. It's kind of like Bo Jackson when I think about him, like there's not been to an all star in football and baseball, like the ridiculous of how good of an athlete he was. I don't know if we can do enough like true service to what he's doing. No, I mean, just one league, he and Dion did it. I think that's the last ones to do it. But if you're into it, it's going to be football, baseball. I mean, basketball players are great athletes in the on right. But have you ever seen a basketball player throw out a first pitch? Absolutely not. They're not good. No, it's like 50 cent. Not good. Yes. Uh, definitely not good. If you haven't seen that first pitch, 57th first pitch. He bounced it up there a few times. I don't know if I've seen it. Yeah. You guys see it. I mean, it went like this way, but then down like it's like, I don't know if he ever threw a baseball in his life. Oh God. That's disappointing. So that was right. When I threw the ball off of the Rangers, that was not. You got it there. I saw the real video of that. I can't be worse than that. Great. You definitely were. Craving the coffee flavor you love, but without the caffeine, Kachavas got you covered with their newest coffee flavor. This all in one nutrition shake delivers bold, authentic flavor crafted from premium decaffeinated Brazilian beans with 25 grams of protein, six grams of fiber, greens, and so much more. Treat yourself to the flavor and nutrition your body craves. Go to kachava.com and use code news. New customers get 15% off their first order. That's KAC, hava.com, code news. When you manage procurement for multiple facilities, every order matters. But when it's for a hospital system, they matter even more. Granger gets it and knows there's no time for managing multiple suppliers and no room for shipping delays. That's why Granger offers millions of products in fast dependable delivery. So you can keep your facility stocked safe and running smoothly. Call 1-800-GRANGER, click Granger.com or just stop by. Granger, for the ones who get it done. Hey, look at what you're doing. How was your opening? Dude, it was great. We were wall to wall. We opened the doors. We did 12 to 6. Probably had 30, 40 people in line when we opened. And it was honestly, you know, you do all that build up. We had some giveaways and different things like that. It was just wall to wall for like four hours. And my team did great. And I was just walking around kissing babies, shaking hands and mean people and, you know, had Mike Baker here. Mike Baker authenticated. Yeah, should go look that up if you don't know who Mike Baker is. Best grader on the planet. He was here. Brian Parips was here who does, if you are listening or familiar with Brian, he does look pretty popular, like going around different card shows. Met him at the National when I met Baker back a couple years ago. And he's making the mint cases that are like the Uber premium PSA cases. They're pretty sweet. And he brought me my Caleb. I should have that. I'll bring that back. Bill is running an errand. IE picking up Nash for me. My Caleb Williams Ricky card, my color blast that were graded 9.5 I might Baker. It's in this case. We'll have that for next week. Do you take the 9.5 and give it to PSA? Yeah, I'll send it to my mint case and that. It's like a thousand dollar case. This thing's like made of glass and kryptonite. It's like, it's heavy, man. It's like, it's like five pounds. I don't know. I don't know what he says. It's gorgeous. I'll have it next week for showing off. And anyway, he was here. We had a good time. We went to dinner the night before and then we, but it was wall to wall, man. The great, I couldn't even, you know, we posted on social media, thanking everybody. I mean, we had a huge sales day. Everybody really came out to support us. And it was, couldn't have asked for better. How about this? I'm going to ask you a couple. I'll answer, but I'll give you a couple. What's something the market is doing right now, the hobby market, that doesn't make logical sense, but is still working? I would say consolidation of grading companies or one manufacturer manufacturing the cards. Yeah. Yeah. That's still, it's working, but how is it really the best? What do you think? Yeah. I mean, I jumped on and I didn't stay on long enough to actually hear if it got answered. So that's my fault, but Jeff Wilson was doing last night a live for sports card, his show, like at seven p.m. Me and Nash, you know, boys gone wild week. Nicole and Hogan are out town. Older boys are with my ex and so it's just me and Nash. And so boys gone wild. We were just YouTubing it up, watching pack openings, opening packs. And literally Jeff, Jeff popped up and said, Hey, live going on now. So I watched it. I jumped in there and like, I asked him a question. I was like, because it was like Q and a night. And I asked, you know, who is going to be the AT&T to PSA like Verizon is, you know, Verizon and AT&T kind of the behemoths and wireless. And I spent a lot of time in wireless and you know, spent a lot of time working on Verizon in particular. And it was always, you know, AT&T was the foil, but it made both companies better, right? Because you had competition. Pepsi Coke. Yeah. Pepsi Coke. Who's the Pepsi? If PSA is the Coke, who's Pepsi? Who's the challenger? And is it good that they don't have one? I don't know if they ever answered that question. Like I said, Nash's attention span didn't last long enough on that show. I think there's a vetting process like, eh, he's like, that's too complicated. Probably. It was probably too, I was like, even when I read it back, I'm like, quite too serious. Like, I'm getting down, you know, like that's not that easy. Wouldn't answer. But yeah, it's like one grading company and everyone's grading everything it seems like. So it's like, I don't know how much. And PSA is even by raising prices and do what they're doing, they're actually saying, slow down. Updates make more money, which is good. So there's next week is the TOPS industry conference. And it's in Arizona. And I'm, every year they seem to have like a new announcement there that kind of reflects the industry. But I don't think they can make anything bigger than what happened to what not, you know, with that civil suit. So like whatever TOPS does now, it's like not even comparable to the ripples of what I think that what not case could be. Yeah. Bella and I talked about last week when you were traveling and we might as well, you're probably not wrong. I mean, I, I don't want the government anymore involved and I hate litigious, unnecessary litigious, but I also did agree that there probably needs to be a few guardrails. That there aren't. So I can agree. I can agree and disagree at the same time. You know, like not every, not everything's black and white. Part of me is like, stay the hell out of it. People are buying packs. If they're buying breaks of, and they're buying a team, you get that team's players. However, on the repack side of the odds and everything else where it's not crystal clear what you're getting or not, or if what the odds truly were, it gets a little gray. Yeah. A lot gray. Yeah. Has data made the hobby more efficient or less fun? I don't know. It's an interesting one. What do you think? I'll say this. I think information is power and I don't have a problem. Now as a shop owner with an informed customer and however, it can be a little bit of, you know, playing the comp police at all times of, okay, yeah, this one sold for 400. Yeah, but 12 of them sold for 150. So I know we liked that 400, but there was something either somebody hit the wrong key or that one included a Michael Jordan autograph. Yeah. Counts are hard. Like, I mean, we deal with it all the time. We're the ones giving cops, right? And people walk in and God let that does, like said this, but like in the fact, it's all just supply and demand. And like, you're in front of one person who has to make a decision on their business and like, you know, it's, you can't play the comp game all the time. No. I do think, I don't think data has made the hobby less fun. I think the central is the lack of centralized assistive data. It's like the is hurting. Yeah, it's like the financial exchanges. Like when there was just one like the S&P 500. Yeah. That S&P 500 would be, would be the only pit in the world that has it. Now it's on five different pits. So now you get all these different, these different, everything's coming to one place. It's there's a, you know, you know, I have all the data. Everyone has the data. It's splintered in cards. That's, that's for sure. Like cards are splintered and yeah, it's interesting. Data is tough. Yeah, exactly. What, how's your bracket? Did you do a bracket? You're probably too busy even do a damn bracket. Not even. I like it watching that, but Florida, I had winning the title. I had a really good look, Brian. I picked 94% winners in my bracket through now, but I had Florida as the title holder. That Florida loss hurt me. If there were the Florida hangs on right there, I am, uh, let's just say I'm in like the 95% tile on ESPN, if Florida wins. Yeah, I'm 94% celebrate. It's a great solid. So 94% winners, but I sit in third place in the collector station pool. Bella's back from getting Nash. So she can, I am in a dead last, you know what her percentage? I'm going to let her share just because I don't want to say it out loud. Oh God. That's sort of like, uh, you know, yesterday I looked at it and it was like 11%. 11%. It was really pitiful. You could throw a dart to the dart board. You're better than 11%. And usually like, you know, I can hold my own. I go purely base based on vibes. Like I don't watch basketball any other time of the year except March Madness and the vibes led me astray. If you did just picked like high low, like low, like probably 60%. Well, I mean, so I 10.6% to be exact is how much I have. Correct. I want to know what percentile that is. Is that like 5% how? Oh, I don't even know. I only have my max is 930 points. Currently I only have 330 points and gave me an ice cube. Yeah, your ice. I had like 1,11 something, but my, but I'm capped because of my champion losing. So I need some, I need some, I need some, if I get chaos, we can get like Michigan and Arizona and Duke. We can't have any of them with, you know, the other three, they're probably going to win. Yep. Well, I have another bracket that has Duke winning and another one that has Purdue winning. And those ones are doing, I mean, better than the other ones. So March, it's more like March sadness for you. Okay. Mr. Dad jokes. Yeah, you should change your bracket to March sadness. Yeah, I'll have to do the second chance bracket. Yeah, something. But, you know, I'm some lost. So yeah, they totally did. And so I had to get someone to share the score with because I see the game, but I heard they did lose. You saw it in the near distance. Well, you say it's kind of like I saw that train out there, you know, like, so we went to dinner Friday night and Bella, all I said was we need to see TVs and to her credit, there was TVs in the periphery. Unfortunately, you know, I'm not that old, but it was about a hundred feet away. I couldn't even squint and see the scoreboard. I could almost tell which team was which and all I know is Clemson lost. Okay. See, you can't blame your eyesight issues on me. Okay. Well, it was still clearly 50 feet away about, but yes, I take that up with the hostess, I guess. But yeah, but Clemson lost. That's all that matters. Maybe it just saved me from the agony of having to watch every basket and how I go in. Furman also lost. I stayed up till 1am watching the game. That was a great game. That was much better. I actually enjoyed watching that game. I wanted them to win, obviously, but they represented to stay properly. Yeah. Unlike, I think Clemson did look, maybe we got hurt by our guy. I was freaking Carter Welling blowing his knee out the ACC. And we just weren't deep in. We didn't have quite enough talent to lose our second best score. Did you see a UNC just completely fired their coach? Okay. I'm going to go on record right here. I told Nicole we were watching that game together. I said, Hubert Davis deserves to be fired and will be fired after that game. And I said it actually before the game was over, before they actually lost. They got called for a five second call because their guy didn't throw the ball in. They were up like two or three. It was the deciding factor of it of VCU even having a chance to get it over time. Yeah. And I said, Hubert Davis should be fired. He should have called a timeout right there because his guy let it get to five seconds where he didn't throw the ball in. And they had a timeout. And I said, that's coaching. Coaching to either tell him you should have called the timeout or you call the timeout for him. Yep. I said incompetence. And I look, I got to, I don't know Hubert Davis. I got nothing against him, but he's not been North Carolina standard. He played there. Don't, nothing personal, but not good enough North Carolina. No, yeah, that, that, that was a mistake that easily could have been avoided, especially. And then on top of that, they haven't been where they should be. I mean, North Carolina is the top two, three program in the country. They should be, they should, they should never get past like top five, seven, like bad years should be top seven. They got everything. They got their support. They got the historic history, the NBA players, I mean money, like there's, yeah, North Carolina should be there. There's no excuse for two to year, three years in a row, the first round, once we, you know, he did grades first year, went to title game, didn't win, but it's been downhill since and I hated for him. Good guy, but that coaching. Yeah. I'm interested to see how they'll fill that position with. Yeah. I think they'll go outside the program. I mean, I, I think it'll be a big name and they'll make a lot of money. Yeah. For sure. And have a lot. Look, now you don't have to replace, uh, you know, Roy Williams, you get to replace the guy that didn't do so great. So this is perfect. Like for someone. Yeah. Yeah. I actually like the best. Yeah. You had to come in with like, you're at bottom. Yeah. You're saving the day. So you get a little more grace and time to like get it together. And if you're a great coach, which they will hire. If you work in university maintenance, Granger considers you an MVP because your playbook ensures your arena is always ready for tip off and Granger is your trusted partner. Offering the products you need all in one place from HVAC and plumbing supplies to lighting and more and all delivered with plenty of time left on the clock. So your team always gets the win. Call 1-800-GRANGER, visit Granger.com or just stop by Granger for the ones who get it done. Then they'll be good. Not sure. Uh-oh. Well, more on the card side of things. National Women's Soccer League signed a multi-year deal with Panini, which is exciting for women's sports. I think we've seen, you know, in the just past year, year or two, like women's sports has become a lot more of a hot topic. So I'm kind of excited to see where they take that. Yeah. You know, I've been a proponent and talked about the WNBA product. Enjoy your open those. We got a lot of those in the store. And I know the soccer players and soccer players, the whole is getting more popular and with the World Cup here this year. Yep. So Panini's got to sign some things. They don't have the major sports, so, you know, it makes sense. But I mean, I think it was a smart move because I think they have a big opportunity there. Like you said, with the World Cup, and I think it will be good. So I'm excited to see what those look like, especially because I think Panini makes some of the coolest art. Yeah. And so I'm sad to see them go on the football side of things, but I think they'll do some good things there. Should be good. But also, I mean, TCG is really growing in the hobby, especially One Piece and Yu-Gi-Oh. I mean, One Piece has seen a 700% increase in grading. Yeah. That's crazy. You know, and I mean, back to the store, we hear it. A lot of people asking for it. We carry a few things, but about a ton. And so we're seeing increases. And then look, we open the store. It's definitely sports leaning. And my boys and I are more into sports, but we did a Pokemon, but 60% of ourselves have been Pokemon. Yeah. So I mean, at the grand opening, we couldn't keep the ETBs on the shelves at all. So I mean, they were gone like halfway through the event. I know. So it's big and the grading thing is now hitting like every facet. So everybody wants to know what they have and what the quality is. And they want to see that bump in value. And everybody thinks they have a 10, even though they're likely eights or sevens. We know this first thing. Yeah. I'm curious as to how like, obviously, you know, TCG, they're made to play. So I'm curious as to what percentage of people, because I'm sure when like Pokemon first came out and stuff like that, people were obviously playing mostly more than just trading them. So a lot of those cards are either destroyed or like heavily used. But now that there's so much upside value to them, I'm curious as to what the percentage of people who are actually playing the games versus just collecting the cards. I would say, I guess it would be like 60% collecting and 40% playing. I mean, I also think it depends. Like I know like magic, the gathering has. Yeah. I think it's more playing. Yeah. That's more playing. But Pokemon at, I guess 60, 40, 70, 30 collecting versus playing. And I think, you know, five or six years ago, it was probably more playing. But now in the last 10 years, especially stuff is probably more collecting. So we're like playing in penny sleeves. Yep. Exactly. Well, I'm sure I think you will do that anyway. I think, I don't know. And I personally never played. So I tried to play magic the gathering once and almost cried out of frustration. So it's just not for me. That's okay. But we do have the tops 2025, 2026 at Bowman U. Now March Madness basketball and it's direct to consumers. So that's dropped or dropped two days ago. Yeah. And it's highlighting men's and women's college stars, three autos, three numbered parallels. So I think that that's a really, really good set, especially with everything happening in college sports right now. Yeah. It's been interesting how those sales compare to tops from basketball in general. I mean, obviously the university product, but you know, I still think it's somewhat limited. I think they're printing runs on this stuff. So it's probably going to be popular. I was kind of in a wait and see mode, but the problem was with this top stuff, man. If you wait, see mode, it was gone before you get it. It was decided you want to have in the store. It's already sold out everywhere. So I, okay, I have a question for you. Yeah. Do you think that there that across all the brands, too many, like different releases are happening all at the same time? Cause I feel like every week there's at least three releases that are happening in any given week. So does the market just become oversaturated with releases that half of them don't mean anything? Anyway, tops would probably agree with you. I think that's why their goal is to reduce SKUs, but you also have different sports. That is true. Basketball, football, baseball, soccer, Pokemon. I mean, you got a lot of variety there that's not that somebody collects basketball. They may not be in the football. They might. I guess it's hard having a store because you see like it's constantly like we have new products coming in like every day. Yeah. And so I guess maybe it feels like there's so much, so many releases happening all at once. It does. And there are, and it's a lot to keep up with the store. I think. I think sometimes it feels like there's too many, but I do think if you really look at like someone that collects only basketball, that often they collect the only football, only baseball, you know, and there's so. That's a lot of sports. I've been a lot of coverage and you get college and you got non-pro and so a lot of variation there, but I don't know. I'm also the type that, Hey, there's new ones. Yeah. And I guess that that's probably like, you know, you want the new shiny sparkly thing. Yes. Yes, we do. Yeah. So I mean, they're just capitalizing on that. So I get it. So as this show releases, perfect order, the new Pokemon mega evolution set. Supposedly our in-house Pokemon expert Cole says it's kind of a dead of a set. Oh, really? Not going to be very popular. So I still think it'll sell well because everything Pokemon sells well. But looking at some of the values and things like that, it's kind of on the Yeah. I mean, because they just released ascended here. So it's like, that was such a huge release. Oh, we need new stuff every few months. I know, I know, I know. Oh, and like the 30th anniversary, I know they're coming out with release on that soon. And I'm sure that that's like going to be bigger than even ascended heroes or prismatic. So yeah, it will be. And I think the man will still be there on some level, but I think the sets kind of there. That's what I've seen. It looks that way. It'll be interesting in like a year seeing like the data of which products kind of withstood withstood the test of time and which ones were just like, you know, as it for sure. And it's like for me as a store owner, I don't care. Like I want to sell whatever people want, provide variety and don't and want to serve the customers. But as a collector, I have been Pokemon for the chance at the most valuable card. And also I like the art. I enjoy opening it because art's cool. But it's really about what's the lowest priced pack I could open with the highest probability of a high card. The age old question. Yes. And perfect order has a lower percentage so far. They're they're topping cards aren't like what the new it like ascended heroes. You can get a thousand dollar card. Now that I pulled it. Yep. The Gengar and you didn't record it. Yes. But it happened and it's in the case where it was unless we sold it. No, no. It's still in the case. And so, okay, it's good price to possibility ratio. Then versus versus literally opening something. Okay. The upsides $10. I think that was ours. But I do think it's only maybe like one couple hundred dollar card or something there so far. That's kind of like that. I think it makes but I'm not just. What if we can run like you remember a few years back when everyone on Reddit made GameStop like stocks go through the roof. What if we can do that with trading cards? Take like base cards and yeah. I don't know about base cards. That's not gonna happen. Base could nobody wants base cards. Never. No, no, no. I'm just. Nash Hawford loves some base cards. Nash just walked by. That's my son. He doesn't like base cards either. I just thought I was like oh, you know, little kids will like these base cards. No, they don't. They throw them away too. Yep. We have for for the listeners. We have a huge bin of just a bunch of base cards. Yeah. Kids can take. And they're not like the worst ones either. Like there's decent ones and it's like nah. They don't want that. Yeah. My roommate's a teacher so I'll shovel them to her and the next day it looks like the bin hasn't even been touched. Yep. But there you have it. We've got some big releases. Store opening was great. Brian had to run. He's got to run a company, man. He's got things to do. Any final thoughts or anything else we need to cover? Nope. I got nothing. Collector nation.com. The collector nation. Yep. Dot com. Download our app on iOS and Android. Yep. It's all there. All the content, all the highlight clips, ways to get touched with us and thecollectorstation.com. If you want to see the inventory we have in the store or by singles or seal project, we'll seal it to you. And hey, it's all good. Got a lot of good selection. A lot of it getting the website. Up to date we've got 85% of singles on there now. So we got a few more coming. But updates regularly and we get a lot of stuff, new stuff in. As we're talking, we're evaluating collections. We've got a lot of stuff. So, Bella, I appreciate you jumping on the end and all the hard work on the show. Of course. Love to be here. We appreciate you guys. We know you have options. We appreciate you for making us one of them. We'll see you next time on Collector Nation. Thanks for tuning in to the show. Be sure to follow us on your go-to podcast platform and catch the full video episode over on YouTube. Visit us at collectornation.com and follow Ryan on Instagram at Ryan Allford. Now get out there and collect yours. Craving the coffee flavor you love, but without the caffeine, Cachavas got you covered with their newest coffee flavor. This all-in-one nutrition shake delivers bold, authentic flavor, crafted from premium, decaffeinated Brazilian beans. Quality nutrition shouldn't be complicated. Just two scoops of Cachavas all-in-one nutrition shake, and you've got 25 grams of protein, 6 grams of fiber, greens, and so much more. Whether you're craving that coffee taste to kickstart your morning ritual, or as a nutrient-packed reward to round out your afternoon, Cachava keeps you fueled and satisfied wherever your day takes you. Plus, it actually tastes delicious. No fillers, no nonsense. Just the good stuff your body craves. And for the times you feel like switching it up, you've got seven flavors to choose from, all with the highest quality ingredients. Treat yourself to the flavor and nutrition your body craves. Go to Cachava.com and use code NEWS. New customers get 15% off their first order. That's K-A-C-H-A-V-A.com code NEWS. If you work in university maintenance, Grainger considers you an MVP, because your playbook ensures your arena is always ready for tip-off. And Grainger is your trusted partner, offering the products you need all in one place, from HVAC and plumbing supplies to lighting and more, and all delivered with plenty of time left on the clock. So your team always gets the win. Call 1-800-Grainger, visit Grainger.com, or just stop by Grainger, for the ones who get it done.