Summary
This episode explores why our brains often sabotage our best intentions, examining the neuroscience of decision-making through the lens of the value system and social relevance networks. Host Shankar Vedantam and neuroscientist Emily Falk discuss how our brains prioritize immediate rewards over long-term goals, and reveal practical strategies for aligning our choices with our deeper values by working with our brain's systems rather than against them.
Insights
- The brain's value system prioritizes immediate, tangible rewards over abstract long-term benefits, explaining why willpower-based approaches to behavior change often fail
- Reframing goals to emphasize immediate gratification and personal relevance—rather than distant consequences—significantly increases follow-through rates
- Social influence operates largely outside conscious awareness; people underestimate how much others' behaviors shape their own decisions
- Connecting goals to core aspects of identity and existing strengths creates sustainable behavior change through self-relevance rather than external pressure
- Integrating goals into holistic life experiences (e.g., biking to visit grandmother, learning guitar through meaningful songs) produces better outcomes than compartmentalized reward systems
Trends
Neuroscience-informed behavior change moving from willpower-based to systems-based approaches in personal development and organizational settingsGrowing recognition that identity-aligned goals outperform abstract motivation in driving sustainable behavior changeSocial proof and peer influence emerging as more effective than individual incentives for large-scale behavior modification (energy conservation, health, productivity)Shift toward intrinsic motivation frameworks that make desired behaviors immediately rewarding rather than delayed-gratification modelsIntegration of neuroscience insights into educational and workplace design to improve goal achievement and employee engagementRecognition that defensive reactions to feedback stem from identity threat; reframing suggestions as identity-affirming increases receptivenessPersonalization and context-sensitivity becoming critical in behavior change interventions rather than one-size-fits-all approaches
Topics
Neuroscience of Decision-Making and Value CalculationWillpower vs. Systems-Based Behavior ChangeSocial Influence and Social Proof in Decision-MakingIdentity-Aligned Goal SettingIntrinsic vs. Extrinsic MotivationLong-Term vs. Short-Term Reward PrioritizationBrain's Value System and Reward ProcessingSocial Relevance Network in the BrainBehavioral Economics and Choice ArchitectureGoal Framing and Reframing StrategiesSustainable Habit FormationDefensive Reactions to FeedbackSelf-Relevance in Learning and Skill DevelopmentTemporal Discounting in Decision-MakingCollaborative Goal Pursuit and Accountability
Companies
University of Pennsylvania
Emily Falk is a psychologist and neuroscientist at Penn studying how we make choices and initiate change
Stanford University
Researchers at Stanford conducted a study on dining hall food labeling that demonstrated how framing affects healthy ...
BBC
Referenced in anecdote about Benedict Cumberbatch mispronouncing 'penguin' during a BBC documentary interview
People
Emily Falk
Primary guest discussing neuroscience of choice, behavior change, and how brains prioritize immediate over long-term ...
Shankar Vedantam
Host conducting interview and exploring neuroscience of self-control and decision-making with Emily Falk
Elliot Berkman
Colleague of Emily Falk who developed the 'WOTTWWT' (Work On That Thing You Don't Want To Work On Time) technique
Kendra Peer Lewis
Created episode on biking for 'How to Save a Planet' podcast that inspired Emily to bike to her grandmother's house
Tabitha Karvan
Australian author who wrote 'This is Not a Book about Benedict Cumberbatch' about joy and what we value
Gabriel
Emily's current guitar teacher who connects lessons to personal motivation and meaningful songs rather than classical...
Quotes
"We like to think that we are in charge of our own minds. We decide what we are going to think and what we are going to do. But it turns out that there are a vast number of unconscious mental processes that direct much of how we think and act."
Shankar Vedantam•Opening segment
"The value system calculates these choices in what neuroscientists call a value calculation. In some ways it's doing a sort of cost benefit analysis."
Emily Falk•Mid-episode
"When I'm trying to decide whether I'm going to eat the delicious dessert that's sitting in front of me, the short term reward of how delicious it's going to taste is more salient that weighs more heavily in that value calculation than the long term consequence."
Emily Falk•Mid-episode
"How do we actually work together. How do we collaborate with ourselves in order to make the choices that feel good now and feel good later."
Emily Falk•Second half
"The goal of this whole thing is for us to be able to connect and do this fun thing together and so rather than being like hey you're supposed to spend 10 minutes focusing on Bach, I can remind myself that like actually this is the thing that we're trying to do we're doing it right now."
Emily Falk•Closing segment
Full Transcript
This is Hidden Brain. I'm Shankar Vedanta. In the fall of 1999, a new film debuted in just 25 theaters across the United States. Its name was Being John Malkovich. The premise was outlandish. A down on his luck puppeteer named Craig finds a small hidden door at the office where he works. When he crawls inside, he goes through a strange portal and ends up inside the mind of the actor John Malkovich. For 15 minutes or so, he gets to inhabit the actor's body before being spit out on the side of the New Jersey turnback. Things only get more wacky from there. Craig and a co-worker start charging people to go through the portal and soon, plenty of people have had the experience of being John Malkovich. When John Malkovich, the real John Malkovich, inevitably learns about this, he is determined to go through the portal himself. When he does so, he enters a world where everyone has his face and can only say one word. The movie is thought-provoking and has long been one of my favorites. That might be because it is a metaphor for a central idea that we explore on this show. We like to think that we are in charge of our own minds. We decide what we are going to think and what we are going to do. We decide what to cook for dinner, where to go on vacation and whom to marry. But it turns out that there are a vast number of unconscious mental processes that direct much of how we think and act. Often, we are unaware of these hidden puppeteers. They make us say and do things that we haven't consciously chosen ourselves. Sadly, there's no way to spit these puppeteers out on the side of the New Jersey turnpike. It's my head, Schwartz! It's my head! This week on Hidden Brain, why our minds often conspire against our best interests and how we can regain some control over the puppet masters pulling at our strings. Where there's a will, there's a way. Most of us have been raised to believe that if we want to get something done, we need only to set our minds to it. And yet something odd and discouraging often happens when we set out to lose weight or exercise more or save money. Somehow, we end up polishing off that pint of ice cream in the freezer or skipping our session at the gym or once again spending more than our budget allows. It's not what we set out to do, but it seems as if we are not the ones in charge. Emily Falk is a psychologist and neuroscientist at the University of Pennsylvania. She studies how we make choices and how we can initiate change in our lives. Emily Falk, welcome to Hidden Brain. Thank you so much for having me. Emily, I understand that you recently made a promise to yourself about what you would eat at a graduation ceremony that featured many desserts at the buffet. What was the promise you made to yourself? Well, I was in the very exciting situation that there were many desserts that looked delicious and I was very curious, so I wanted to try all of them. But I knew, of course, that if I ate many different desserts, I would not feel amazing afterwards. So I decided that I was going to get one of each of them, try each one, and then eat the full thing from the one I liked the best. I went and I sat down and I did try each of them and it turned out that they were delicious. I was also in a ceremony that was about an hour long and they were just there in front of me. And so in the moment, it went well in the sense that I had many desserts in front of me and a lot of time, so I ate them and that was really fun for a little while until it wasn't. When Emily got home, she swore to her partner, Brett, that she was only going to eat healthy foods the rest of the day. Oh man, well, I went and I lay down on the couch and I said, I am so sugared up, I am not going to eat any more sugar today. And what happened? I'm a little embarrassed to tell you what happened. What happened was that evening, we went out to dinner with my grandma Bev and there's a diner in her building called Little Peets and we went there and had what my kids considered to be probably the ideal meal, including things like a griddled grilled cheese and waffles and things that you get at a diner. And at dessert time, the kids said they wanted a milkshake. And my kid Emmett asked the waiter, how big is the milkshake? And the waiter said, it's pretty big. And so I said, why don't you guys split the milkshake? So they agreed to that deal. And the waiter brought out two fairly sizable glasses full of milkshake, which I assumed was half in each glass. But no, he also had one of those large metal containers like you get at a soda fountain. And he handed it to me and that contained just as much milkshake. So he gave me this enormous milkshake and basically what was I going to do, right? Like I didn't want to sugar my kids up anymore. Milkshakes are delicious. So despite the fact that directly before coming to this dinner, I had just said to Brett and my kids, I am not going to eat any more sugar today. I am just going to detox and eat all the green vegetables and feel amazing later. I proceeded to polish off the entire rest of that milkshake. I'm reminded Emily of that perceptive scene from the sitcom Friends. Chandler and Rachel find themselves eating a cheesecake that was supposed to be delivered to a neighbor. When a second cheesecake arrives, they vow not to eat it and place the dessert outside the door of the rightful owner. But soon enough, they find the cheesecake has not yet been picked up. Do you see what I see? It's still there. Mrs. Braverman must be out. She could be out of town. Maybe she'll be gone for months. By then the cheesecake may have gone bad. We don't want her to come back to bad cheesecake. No, that could kill her. But we wouldn't want that. No, so we're protecting her. But we should take it? Yeah, but we should move quick. Why? Because I think I just heard her moving around in there. Go, go, go. So I understand that part of your motivation in having that milkshake, Emily, was you wanted to shield your children from the dangers of too much sugar. That sounds a lot like what Chandler and Rachel were doing in the scene. Yeah, I mean, that's certainly something that I said verbally at the table. I mean, Brett did remind me of the resolution that I'd made earlier to be kind to my body and not totally poisoned myself with large amounts of sugar. And I had a milkshake in my hand and I said, well, I have a milkshake and it looks delicious. So that was a pretty good argument. I'm wondering, Emily, what you make of this, because I feel many people go through what you go through, which is that we want to do something, we aspire to do something, we plan to do something, and then somehow we don't. Exactly. And this happens in all different parts of our lives. It happens with work projects that maybe we wish we had gotten to invest in a little bit more or school projects if we're still in school. It happens with decisions where there's some kind of payoff that's far off in the future. Maybe we want to do something because we know that it'll make us healthier or happier later. It happens with the people that we care about and making time to spend time with them when they're available and when we still can. So that's just a small set of examples. There are so many times where we make these kinds of choices. And then later we wonder why we made them. Have you heard this from your students, from your partner, from your children? Yeah, I've heard this. Everybody that I know experiences this. One example that comes to mind is my grandma, Bev, every time I see her, regrets that she hasn't been reading books. And I ask her, why haven't you been reading books? She loves reading books. And she says, well, there's just so many things that I need to do. And I ask her about what those things are. And it's usually things that have to do with basic, cleaning up her apartment or doing errands, things that take some time. And I say, well, why don't you just carve out some time and read some books? And she's like, I'll do it tomorrow. Or my kids are extremely interested in a wide range of things that they would like to be doing. And then sometimes on the weekend, when they're allowed to have screen time, they end up playing a ton of Minecraft. And then later, they feel frustrated that they didn't do all those other things that they had in their plan for the weekend. Those are two small examples that come to mind. I mean, this also happens all the time with my team at work, like when people are doing research, and we meet and we discuss all of the ambitions that we have for the things that we're going to do. And then we meet with each other a week later, and only a very small number of the things that were actually on the list maybe have been accomplished. And it's not that anybody has been slacking off or anybody had bad intentions, but just that everything always takes longer than you think. And then other things come up. And sometimes there's 20 things that didn't make it onto that original to-do list, but that were really important in the moment. So this phenomenon of failing to follow through is so common that it's become a trope in many films and TV shows. I want to play you a clip from the television series Parks and Recreation. The character Ron Swanson has had a really bad relationship with this woman, but keeps getting back with her. After one of their traumatic breakups, he records a message to his future self. So Emily, what do you hear when you hear that warning that Ron is giving to himself? I mean, what I hear is somebody who has tried to do something in the past, right? He set a goal, and then other things that he hadn't accounted for come up. And so he gets back together with Tammy, and clearly he's done this multiple times because he's made a video and tried to protect himself against it in the future, right? So we do this all the time. We try to talk to ourselves or make resolutions or write down ideas about how our future selves should behave. I'm wondering in some ways if this is like the story of Ulysses tying himself to the master of his own ship. I mean, this is a problem that really goes back to mythology, to ancient times. I mean, the challenge that we often have in overcoming what seems to be almost a hijacker who lives inside our own heads. Yeah, I mean, it's an idea that goes back for centuries, millennia, and it's also an idea that's represented in all kinds of modern media. And like the clips you played earlier, it's funny because we can relate to it, right? It's funny because it's so common that none of us is thinking why our Chandler and Rachel interested in eating more of the cheesecake or, you know, well, Ron should just be able to stop himself because so many of us have been in that kind of situation. So often we sincerely want to make changes in our behavior, changes that we know would leave us better off. And almost as often we end up not making those changes to our own frustration and bafflement. When we come back, the mysterious but powerful presence inside our heads that works against our conscious goals to improve our lives. You're listening to Hidden Brain. I'm Shankar Vedant. This is Hidden Brain. I'm Shankar Vedant. Emily Falk is a psychologist and neuroscientist at the University of Pennsylvania. She studies why our resolutions often fail and what we can do about it. Emily, most of us imagine that if there's a choice we want to make or a change we want to initiate, we can simply decide to do it and then we will carry through. Your study of the brain suggests that there's more to this process, in particular a network known as the value system gets involved whenever we face a decision. What is this value system? The value system is a constellation of brain regions that handle our choices, the choices that we're making consciously between drinking a milkshake or not drinking a milkshake between whether we're going to go out on a date with somebody or stay home and deal with our emails. The value system calculates these choices in what neuroscientists call a value calculation. In some ways it's doing a sort of cost benefit analysis. Yeah, basically for each of our choices it's identifying what are the different things that we're choosing between. It's assigning a subjective value to each of those different choices that depends on our current context, our past experiences, our future goals. Then based on that subjective value, that subjective reward that it's anticipating from each of the choices, it chooses the one that it thinks is going to be the best for me right here right now and then it is connected to other brain systems that take action that's relevant to that choice. So you raised something really important here just now which is that the value system is really focused on the here and now. So when Emily says I don't want to eat too much dessert or too much sugar because that's not going to be good for me in the long run but then Emily is confronting three delicious desserts that are sitting in front of her on the table. The value system has to make a judgment and it has to prioritize either the short term or the long term. Exactly. So when I'm trying to decide whether I'm going to eat the delicious dessert that's sitting in front of me, the short term reward of how delicious it's going to taste is more salient that weighs more heavily in that value calculation than the long term consequence if I do that over and over again over the course of years or even how I'm going to feel tomorrow or later this evening. And you can see how this works in all kinds of different ways. If I'm making a choice between buying some expensive gizmo or saving for my retirement, the expensive gizmo gives me a joy and a pleasure in the here and now and saving for retirement is a very far off benefit. Right, not only is it far off but it's less vivid, right? I can totally imagine how much fun it's going to be to play with that toy right here that's in front of me whereas who knows what kind of toys are going to be available during my retirement. So very often the trade-offs we consider involve what you might call apples and oranges. They're very different choices that we often have to evaluate and in the real world we might establish committees to compare these very different choices but somehow our brains reduce the complexity of these choices and turn messy real world decisions into simple choices. You say it's useful to think of this value calculation as a hidden game of would you rather. What do you mean by that Emily? Well you're probably familiar with the party game would you rather where I might ask you different kinds of things that are usually not as simple as the option that you brought up like would you rather eat an apple or an orange or would you rather eat a blueberry tart or a lemon cheesecake though of course the value system can handle those kinds of would you rather choices but I also think it's pretty incredible that it can handle the more abstract kind of choices that we usually give it at a party that are not inherently comparable like would you rather have a cat's tongue or would you rather have roller skates for hands, right? Like those are totally different things and it's not like you can directly compare what the advantages and disadvantages would be but you might have some intuition about which one you would choose. You know when I see some of these questions would you rather be able to speak every language or have the most beautiful singing voice on earth again very difficult to actually compare and contrast these choices but again intuitively when I think about it I almost instantly have an answer in my mind about what I would choose. Exactly likewise we can do this with money like I could say to you would you rather have five dollars or would you rather snuggle with a puppy and you could choose whether you'd be willing to pay five dollars to snuggle with a puppy or not and you can probably come up with an answer depending on how you feel about puppies and you know how flush you're feeling. When the value system makes these quick intuitive calculations it tends to prioritize the here and now. Of course most of our resolutions are about prioritizing long-term goals not short-term gratifications so what do most of us do when the value system nudges us toward that extra serving of dessert? We try to overcome it using willpower. We tell ourselves to think about the long-term benefits of not yielding to temptation. The problem is those long-term goals tend to be abstract compared to the tangible pleasures of the here and now. They're you know essentially far away from us in some way we can't imagine them as vividly and we can't imagine things as vividly when we think about things that are far off in the future like for example a long-term health benefit of what I choose to eat today or whether I choose to get exercise is offset by you know how nice it would feel to stay and watch another show or eat something delicious that is available to me right now. And likewise those same kinds of abstract trade-offs come into play when we think about other kinds of shoulds like I should care about what's happening globally to people who are suffering in other parts of the world but when that's abstract and you know we know statistics about people that are you know dying that's maybe less salient than we hear specific stories about the suffering of a particular individual or even better when we get to know people whose lives are impacted by particular policies or decisions that are being made. Another way Emily that we make ourselves vulnerable to losing control of our behavior is that we think of ourselves as independent autonomous agents but you say the brain is exquisitely sensitive to what other people think and do by what you call the social relevance system. What is this Emily? Yeah the social relevance system is a set of brain regions that help us understand what other people think and feel and so you might also hear scientists refer to a theory of mind system or a mentalizing system that helps us think about other people's thoughts and feelings and this social relevance system can help us connect and coordinate with other people and it also shapes the decisions that we make like it keeps us aligned with other people it can help keep us on trends but it can also do harmful things like maybe deluding us into resharing a false social media post. So you yourself had an experience recently that gave you a sense of how powerfully influential the views of other people can be and I understand it involved the actor Benedict Cumberbatch. Yeah so before the story I'm about to tell you I had really never thought very much about Benedict Cumberbatch. I mean I think if I saw him and I thought anything it was like there's a guy like he's a pretty average looking guy and then my friend Rebecca gave me a book called This is Not a Book about Benedict Cumberbatch in which an Australian author, Tabitha Karvan, spends a few hundred pages talking about how amazing Benedict Cumberbatch is. She thinks he's incredibly attractive she just you know is completely enamored of Benedict Cumberbatch and so after reading this book which is really a book about joy and about what we value and about how we spend our time I loved the book. It made me think like I wonder what all the you know excitement about Benedict Cumberbatch is and I said to my partner Brett like maybe we should watch Sherlock and Brett was like oh I've already watched all of Sherlock I love Sherlock and I was like what like when did you watch Sherlock and but he said he'd watch it again because he apparently also really likes Benedict Cumberbatch and he told me that he thought Sherlock was a really hot character so apparently I was you know you know out of line so so we watch a couple episodes of Sherlock and with other people's voices in my head I'm noticing like yeah he's pretty charming like he's pretty smart and then I started watching videos of him being interviewed online and you know people asking these questions about like how does it feel to be named the sexiest man alive and he's like so charming right he says something like oh it makes me giggle or like you know he's totally delightful about it and my friends you know we started talking about this my friends it turns out thought Benedict Cumberbatch was really attractive and all of this just made me like reconsider my entire position on Benedict Cumberbatch you should watch the video of where he mispronounced penguins and then a BBC reporter asked him about it and he says pengwings and penguins like he just he keeps mispronouncing it. He can't seem to get it right in filming this documentary and so then afterwards they asked him about it and he just totally fesses up like yeah it's having a hard time and he's like so like lovely and self-deprecating about the whole thing. You should try the word penguin again. Maybe maybe maybe maybe they just gave up. So you got sucked into the Benedict Cumberbatch portal. Yeah I mean like the people in the study it's not like I would necessarily say that I think that he is the most attractive person on the face of the planet but I went from thinking like all right here's an average guy I don't really know what the fuss is all about to appreciating the charming nature of at least how he comes across on the internet right and I think that that increased appreciation was motivated almost exclusively by this kind of social force of other people appreciating him. We like to think that we're captains of our own ships but the evidence of everyday life tells a different story. There is a co-captain at the helm and this co-captain does not always share our goals. When we come back how to make the changes we say we want. You're listening to Hidden Brain I'm Shankar Vedantan. This is Hidden Brain I'm Shankar Vedantan. Psychologist and neuroscientist Emily Falk is the author of What We Value the Neuroscience of Choice and Change. She has spent many years studying why our brains seem to have minds of their own and why our resolutions and plans often get hijacked and waylead. So we're going to go back to the beginning of the story and we're going to go back to the beginning of the story. Emily you know it can be dispiriting to learn that the value system is in a sense making our judgments for us and these judgments are often different from the ones we see that we want. You see that by understanding the operation of the value system we can learn to work with the network in the brain rather than struggling against it. What do you mean by this? Yeah what I mean is that when we think about our bigger picture goals and values or even small goals that we might have that the way that we frame those choices can make it easier to make choices that are congruent with what we would ultimately want if we were let's say operating as our best selves. So one example that I really like is a study that researchers at Stanford did where they looked at people's decisions in dining halls and they changed the labels of the foods to either focus on the long-term health benefits of things or the kind of short-term taste. So for example they might have vegetables that were labeled as healthy choice turnips or balsamic glazed turnips or nutritious green beans or sizzling seshwan green beans and the dish itself is exactly the same but when they foreground the tastiness of the option people chose a lot more vegetables than when they foreground that sort of longer term health benefit. And so what I mean when I say that we can work with our value system is like building on what we talked about before where people tend to prioritize the immediate or psychologically close or vivid consequences of our choices we can focus on what is gratifying what is rewarding what is immediately useful about the thing that we want to do. And in some ways this is a very different model than trying to fight our value system right because it's not the same thing as saying my value system wants x I'm going to exercise willpower to suppress it it's basically saying how do we actually work together. Exactly how do we how do we collaborate with ourselves in order to make the choices that feel good now and feel good later. So if we think about an exercise example you know maybe we try to do something that we think is going to make us as fit as possible and we choose something that isn't ultimately that fun or enjoyable and where we have to exercise a lot of willpower to make ourselves do it and that's probably not sustainable whereas when we make choices that are really fun and joyful like maybe I really love to dance so going dancing for me doesn't feel like you know a workout specifically it feels like something I would want to do you know for my for my mental well-being even absent the physical benefits or going for a run with my neighbor is a great chance to catch up with her and hear about how her week is going so focusing on those kinds of things can make it immediately rewarding as opposed to just focusing on some longer term goal about getting healthier when in reality it also has those benefits as well. I understand that for a long time you had an intention to visit your grandmother more often you told me that you are close to her but you kept failing to keep your resolution because you dreaded the traffic you would encounter on the way to her house so keeping in mind what we just talked about the idea of working with the value system rather than against it what did you do Emily? I was listening to a podcast called How to Save a Planet where Kendra Peer Lewis made this very delightful episode about biking and it reminded me that biking doesn't have to be this like sweaty stressful thing where you're taking your life in your hands weaving in and out of traffic like the people that Kendra interviewed for the biking episode were just having fun like they were out there joyfully teetering around on their bikes and it made me think about the possibility that I could bike to her house instead of driving there. What did you do? Well I got my bike out of the basement and I biked down my street on a beautiful fall afternoon and I biked up to the path that takes me to the route along the river which is really beautiful so pretty soon I was on this jogging path but I was just flying past the joggers and the light was reflecting off of the Skookle River and I just felt amazing like I went all the way from where I live in West Philadelphia over to where she lives near the Art Museum in this kind of state of feeling like this is exactly where I want to be right now like I'm out on this beautiful fall afternoon and having that time outside having that me time felt really good. I mean in some ways I think some of us shy away from doing this because it almost feels like cheating because in some ways now you're visiting your grandmother in part now because you actually like biking you like being outside you like the look of the Skookle River and I think perhaps some of us have in our heads that for things to be good they actually have to be hard that if for exercise to be meaningful it has to involve suffering and what you're saying is no it doesn't. Exactly I think that you know the more places in our life where we can find moments of joy moments of connection moments of happiness like I think we should take them where we can get them. Emily and other researchers find that our resolutions are more likely to stick when we can link them with aspects of our identity or what researchers call the self-relevance network in the brain. I think one thing that we can do is think about how the goals that we have or the things that we want to do but that we might not necessarily immediately connect with our sense of who we are could be connected to strengths we already have or things that we're already doing. So one thing that happened for me was you know I go for jogs mostly to de-stress to blow off some steam and I have two siblings who are much more serious runners and one day my brother was pitching me on the idea that if I did some targeted workouts that I could get faster and initially I sort of wondered like why would I care about getting faster in the first place like growing up I was you know thought of myself probably more like as a nerd than as a jock and it wasn't immediately part of my identity to think of myself as a runner in that way and my brother framed it a different way he said you know academics often make really good runners because academics are good at planning academics are good at working hard on things that you know have some payoff in the long term and so that shifted it from something where you know doing these harder workouts to get faster would just be to do it to something that I already had the skills the disposition to do. He also added another social reward which was that if I got faster I could run with my brother and sister and hear the gossip which of course is very motivating for me. Was your brother you think aware of what he was doing that was it was he just sort of offering this as a helpful piece of guidance or had he read some of your work and figured out that this was what was going to be effective? Well I don't know if he had read my work specifically but I think it was a strategic way to frame things. Because in some ways I think what he got you to do was instead of saying Emily is not a runner he got you to say well running is the kind of thing that Emily should be doing and in some ways that's a very clever and important shift. Exactly and so you know I I will admit I'm not like doing speed workouts all the time but after learning a little bit about what I was capable of by doing that with my brother and with my sister now at the end of my run sometimes I will work in a little bit more you know I'll push myself for the last couple blocks to see how fast I can run or do those little things that over the long run they promise me are going to make me a faster runner and when I do that in my runs then it gets incorporated into my identity and there's this feed forward cycle of the more that I think of it as something that I do the more I do it. And of course when we think about our self-identities there are some things that feel very core to us so you might have previously thought you know I'm an academic I'm primarily interested in the world of ideas you know running is not for me but your brother found a way in some ways of connecting one aspect of what it means to be an academic with a very central aspect of what it means to be a runner and that tells me that in many ways as we're looking for things to do there are probably ways to harness many of the goals we have with aspects of our identity that in some ways that we're not doing already that if we're strategic about how we connect our resolutions to our identities we can find things in our core identities that are better harnessed or connected to our resolutions. That's right so let's say that you have somebody that you work with who's really nervous about making a big presentation and they don't necessarily think of themselves as being a great presenter but you've seen them at the office party and you know that they are an extrovert who is the life of the party and so you might help them see the connection between that way that they are able to connect with other people in a crowd in one situation with that same kind of connection that they might have in other situations. And so as we think about you know what are the goals that we have and what are the things that are getting in the way one of the things that might be getting in the way is if we think well I'm not a person who does X and in reality we can shift to think about like well what are the things that are true of me that could support being able to do that thing. We talked earlier about the power of our social worlds in shaping the value system in the brain Emily. You say that one way to enlist the power of social influence is to make use of what psychologists call social proof. Now we've discussed this idea previously on the show but what is social proof? How does it work and how can we take advantage of it? Social proof is the idea that we are influenced by what the people around us are doing or thinking and so when we see that other people are doing something then that makes us think that it's a good idea and social proof influences people often outside of their conscious awareness even. So for example in California researchers studied the energy use of different people of different households and what they found was that when they asked people what they thought was influencing their energy use behaviors that people said that their costs and other factors were influencing it but they didn't actually think that their neighbor's energy use was particularly impactful in their decisions and yet when the researchers looked at what was actually influencing their decisions it turned out that other people's energy use behavior was pretty predictive of what those folks were doing and so based on that what the research team did was they ran an experiment where they gave some people messages that were focused on social proof like for example 77% of San Marcos residents often use fans instead of air conditioning to keep cool in the summer so that's a message that's highlighting that a lot of your neighbors are doing this thing and other people got messages that were focused on you know just asking them to consider how they might conserve energy like for example by using fans instead of air conditioning and other people got other kinds of appeals so things like saving money and they found the researchers found that the households that were told about their neighbors conservation efforts that they ended up saving more energy than people in the other groups and the thing that I think is really fascinating about this study is that those folks who are influenced by the messages still reported that what other people were doing was the least important reason for them making the energy decisions that they were making. So I understand that you have a very interesting technique of deploying social influence with others in your lab and it involves working on something that you call what-eat-what-what? Yeah well that term the credit goes to Elliot Berkman who's also a neuroscientist who studies goal pursuit. The idea of what-eat-what-what is an acronym for work on that thing you don't want to work on time. There are a lot of things that we don't necessarily want to do you know things that we don't feel like doing but that we know we need to do and what we do in our lab is we try to make those things that we know we don't really want to work on more rewarding by doing them together. So somebody might post on our messaging platform you know does anybody want to have a work on that thing session and then a bunch of other people will get together and the idea is that there's a set amount of time you don't have to do a thing that you don't want to do forever but we give each other support and encouragement and hold each other accountable for the thing and so having somebody else there kind of helps rebalance the value calculation because it's fun to get to catch up with somebody else and committing to doing it together with somebody else taps into that idea of social rewards as well and makes it more likely that we'll get it done. So you've had your own experience with different approaches to working on a goal at one point you were trying to learn to play the guitar and you've had different teachers who've emphasized different aspects of the guitar. Tell me about your experience with these different teachers and what's proven to be most effective. Yeah in 2019 my dad died and my dad when I was growing up would always play the guitar and fill our house with music he would come over and play with my kids and when I was younger we would you know sing and he would play rock and roll music or folk music other kinds of things and after he died I really felt that absence very strongly and so much that I decided that I was going to learn how to play the guitar and I started trying to figure out how to do that. I watched videos online and I was trying to motivate myself and I learned that I'm really lucky that at Penn there's a program where they will connect you with a music teacher and so I got connected with a music teacher who was great. He was really enthusiastic he was a classical guitarist but he was also really focused on classical music and I had this goal to learn how to play the guitar for really personal reasons and when I asked him about you know the kinds of music that my dad liked or that my dad and I would play together it was sort of something that he was like yeah you'll figure that out but it wasn't central to the practice that we were doing together and so I would kind of bribe myself through practice sessions like all right if you practice for 10 minutes then you can eat a chocolate truffle at the end or something and you know again trying to like bring the reward as close as possible but it was hard and the pandemic struck and I paused the lessons for lots of reasons but then you know as the pandemic eased and my kids went back to school face to face I had a little bit more bandwidth again and I decided I was going to try again and I got a recommendation for a guitar teacher who mostly teaches kids and I think that's key because you know a guitar teacher who really teaches kids tells you something about what they're willing to engage with and I met Gabriel who's who's my guitar teacher now and also my Santheo's guitar teacher and Gabriel took a totally different approach so he was very focused on why I wanted to play and he would take little like audio clips that I had of my dad playing and transcribe them for me and ask me for a list of songs that that I was interested in and then he would write them out at a level that was appropriate for where I was and so when I was practicing all of a sudden now it didn't feel like work it didn't feel like okay now I'm doing my etudes and I'm doing the hard thing that's going to get me to this goal later I was already there right I was already doing the thing that was the future goal just at a level that was appropriate for me and you know that's worked really well for my kids too that they get to choose the music that they start with and you know he has them do exercises sometimes as well but he connects it to their goal their motivation of the particular song that they want to work on and then it doesn't make it feel like there's a separation between the repetitions and the practice that we're doing right now and some future abstract you know time when we're going to be able to play music I mean I'm so struck that Gabriel did so many of the things that we've talked about in this conversation Emily you know he basically asked you what's relevant to your life how do we make the fun start now as opposed to start later on how do we make this as accessible and as self relevant as possible so you are directing your own course of learning I mean in some ways he is a student of yours as much as you are a student of his well yeah I mean I really appreciate the way that that he has done that and you know also just holding space for why I was there like sometimes at the beginning I would get really emotional and that didn't seem to fluster him he would just kind of wait or maybe sit there and play himself for a little bit and I think that kind of holistic understanding of like sometimes we kind of segment off like okay we're here because I'm going to try to get Emily to learn how to play the guitar rather than like we're here to have this experience together and so like I try to channel some of that when I'm trying to get my kids to practice Theo plays the guitar and Emma plays the piano with Gabriel and you know if if I'm sitting there practicing with Theo and he starts you know playing some other song that's not technically his homework for the week when I'm being my best self I can take a step back and think about like well actually the goal of this whole thing is for us to be able to connect and do this fun thing together and so rather than being like hey you're supposed to spend 10 minutes focusing on Bach like you know I can remind myself that like actually this is the thing that we're trying to do we're doing it right now rather than like you know he's probably never going to be a concert musician and so so this is why we're here I mean in some ways this speaks to a really important idea Emily which is that I think we often have this very compartmentalized view of our own selves so we have the sense of the person who says I want to be you know whatever pick the pick the resolution I want to be healthier I want to be you know eat less dessert I want to practice the piano I want to call my grandmother and we have this very compartmentalized view of saying how do I make the rest of me fall in line with this vision that I have to do this particular thing and it's a very top-down you know almost hierarchical vision of how we imagine ourselves behaving and being and I think what you're describing here with Gabriel is actually something that's much more integrated where in some ways you are one Emily you are the daughter of someone who you loved and who you miss and you're the musician and you're the student and you're the academic and it's all it's all one person it's not five different people at war with each other yeah I mean it makes me feel emotional even just thinking about it but one thing that comes to mind is there's this like warm-up that my dad used to play and um I remember when I gave that mp3 to Gabriel and he came back and he was playing and I was in the living room and it turned out that it was actually like really simple and it was something that I did have access to be able to do and that kind of like feeling connected to somebody who's not physically there but where we've had the experience of doing something really special with them like just felt so good and you know now playing with my kids like when they play music sometimes we choose songs that my dad wrote and they learn how to play those songs or songs that I used to sing with my dad and when I'm sitting there like with a kid snuggled in my lap and a big guitar on his lap and I get to sitting there it feels like a really full circle kind of feeling like it feels like I did not expect for you to make me cry um it feels it feels amazing so next week we bring you part two of our conversation with Emily we look at one particular obstacle to change defensiveness have you ever noticed when you offer a friend or a colleague or a partner a suggestion for improvement they often experience an urge to dig in their heels rather than listening to how they might change or do something better they try to preserve the status quo like generals fighting a war they try to protect every square inch of the person they are instead of embracing the person they might become we'll talk with Emily about how we can break through the barrier of defensiveness and help the people in our lives make valuable changes if you have follow-up questions or thoughts for Emily that you'd be willing to share with the hidden brain audience please record a voice memo on your phone and email it to us at ideasathiddenbrain.org use the subject line mental barriers that email address again is ideasathiddenbrain.org Emily Falk is a psychologist and neuroscientist at the University of Pennsylvania she's the author of What We Value the Neuroscience of Choice and Change Emily thank you so much for joining me today on Hidden Brain thank you so much for having me Hidden Brain is produced by Hidden Brain Media our audio production team includes Annie Murphy Paul Kristen Wong Laura Quirelle Ryan Katz Autumn Barnes Andrew Chadwick and Nick Woodbury Tara Boyle is our executive producer I'm Hidden Brain's executive editor our unsung heroes this week are a group of super fans who joined me recently for a meal after our Hidden Brain live show in the Boston area Laura Sabia Matthew Fleming and Dina Ben David it was wonderful to have the opportunity to connect with you thanks for your interest and support of our work at Hidden Brain we are truly grateful if you'd like to support our work and have access to conversations you won't hear anywhere else please consider joining our podcast subscription Hidden Brain Plus listeners who join in the month of September on Apple podcasts will have access to an extended 30-day free trial to subscribe find Hidden Brain on Apple podcasts and try the try free button or go to apple.co slash Hidden Brain I'm Shankar Vedantan see you soon