You are listening to the Global Network of Podcasters dedicated to the pharmacy profession. Welcome to the Pharmacy Podcast Network. What do you call a room full of pharmacy badasses? The Profit Summit Live 2026. Hosted in Dallas, Texas on March 28th through the 29th, this annual conference is where the action takers met the action. Pharmacy owners from across the U.S. have come together to learn ways to improve their pharmacy's profit and bring better value to their patients. The Pharmacy Podcast Network brings you this exclusive man-on-the-street coverage of the show with interviews hosted by Todd Urie, talking to the attendees, speakers, and vendors. Welcome to the Profit Summit Live Post Show. When we're here at the Pharmacy Profit Summit 2026, one of the most important things is to understand what facets of pharmacy can we grow profit through. I am a huge, huge component of growing your compounding business. And if you're going to grow it, you got to start with non-sterile, at least just to get out there. There is a technology that's blowing my mind, Curify Labs. I have Pete Nagel here from All Care Pharmacy Compounding. Pete, welcome to the show. Oh, thanks for having me. It's pretty cool. So talk to us, where's your pharmacy at? Give us a little backdrop before we get into Curify Labs and how you've leveraged the technology. But talk to us about your independent community pharmacy. Yeah, Pete Nagel, I own All Care Pharmacy and Compounding, Southeast Georgia. We're in a small town called Lyons, Georgia. I've been a pharmacy owner for almost 10 years now. I bought this one probably almost a year ago. So definitely trying to revamp our market and obviously grow revenue outside of PBM revenue which is I think the goal of everybody in this industry these days. We are a full service compounding pharmacy. We are non-sterile. We are 795 and 800 shipped to seven states. we try to do a really good job. All right. So, um, I want to introduce, um, Armand and, uh, as Asghari. Yeah. Yeah. And, um, to talk to us about your role with Curify Labs and how you got involved. Yeah. So for a long time, um, I was kind of part of the equipment side of compounding. So whether you were doing sterile or, uh, non-sterile, you know, I was with a company that was providing equipment. Now, we were always kind of more a part of the homogenation, the mixing, everything. So we were always showing how to de-aerrate with planetary mixers. But now we realized that this was the next step. It's precise dosing. It's using automation. It's using robotics. It's doing things that, you know, humans just, they're not, there's always going to be a level of error there. So I think using automation is really going to save a lot of time. And what we do at Curify Labs is we just give you that solution. So once you've had the mixing part down, it's nice to move over to the precise dosing part. So I'm here just kind of providing information to pharmacies. Now, it's up to them if they want to add it to their compounding, but I think it's the next step. Right now, it's early adoption. I think a lot of people are moving this way. But first, they have to learn how it works. So we're trying to make sure they have all that information up front. Pete, how have you leveraged Curify Labs to help grow your business and be more profitable in the compounding space? I think that's absolutely the best part about the printer itself. The technology is great. What it does is great. But the ability it's given me to leverage my business and myself in my compounding business is just true value. We do have provider nights. We get doctors in to look at it. They see the technology work. They see the quality assurance. We're not just quality assuring 10% of what we do. We're quality assuring every tablet, every trochee, every gel tab. Everything we make is truly a quality assurance so that when they send them to my pharmacy, they know that patient is getting the right thing at the right dose. Perfect. Every time. Is there a specific compound that is the lowest hanging fruit, for lack of a better word, that you're like, okay, these are the compounds that our community is drawn towards, so let's plug this in and then repeat over and over again? You can hammer that one? Yeah, I mean, I think there's a lot that you can do, right? I think a lot of people are in HRT. If you have an 800 room, there's a lot of oral dosing you could do that could be more precise and actually safer for your staff as well by dosing it in that way. But also probably. Yeah, we'll talk APIs too. I mean, we do a bunch of NAD. I do a bunch of NAD trochies. I make, gosh, we probably make, we spend all, I have one technician now. That's all they do is they help make NAD solutions and we print it. We make a 50, 100, and a 250. It's been very, very, very, done very well in our community. I've got a lot of feedback, and I've got a lot of recurring customers. I don't have people. They don't just try it one time. They try it once, and they're like, all right, I'm ready for it again. I'd also say things like progesterone, low-dose naltrexone, these are all things that most pharmacies are already doing. But doing it to this level, they can scale it. They can do a lot more at once. And we'll talk real quick about how does it buy time back for your staff. I'll tell you. Yeah, that's what I wanted to ask you. We don't personally. One of my partners, his pharmacy, they do a lot of suppositories. If you're doing a suppository, there's nothing in this industry that can buy your time back better than that burner. And I'm not going to say that. I mean, you could probably speak to the numbers, but it'll make a suppository in a fraction of what it takes you to do. Yeah, I mean, not to bore you or anything, but I think like. Bore us, bore us. No, no, no. if you think about the way that your compounders are currently dosing, they're doing it by eye. And they're using a hot plate, they're using a beaker, and they are just injecting, doing an eye test. So for us, instead of taking that 30 minutes to make 30 doses, they can now do 100 doses in, you know, less than five to 10 minutes. And during that time, they can start mixing the next product. So for a workflow standpoint, there's no other thing that's even comparable in the market currently. So when I think of human error and compounding and suppositories, for example, Curify Labs is going to give you consistency, consistency, boom, boom, boom, like a machine versus the human that is involved. So talk to us about that level of expertise per se. Yeah, I mean, I'm sure that Pete can kind of tell you what that gives you credibility-wise when you're talking to providers in your area. But from a standpoint of sleeping easy at night, I think everyone has a favorite compounder in their lab when they're doing things manually. But I think what this does is it makes all your compounders kind of work on the same level. Because all you're doing is mixing it, putting it in the syringe, and letting the robotics of it create the precise dosing. So it saves you time, but it also probably helps you sleep a little better. I mean, you're basically where you're going is we're more manufacturing than we are compounding. I mean, you're getting an exact dose, and it doesn't really matter who makes it or how it is. I mean, you know how it is. You've seen pharmacies a lot, right? They'll say, hey, I love my HRT or whatever. Well, but it's different when I get it. I don't know why, you know. Are we using the same formula? Yeah, but there's human error in that. And when the printer brings us some consistency to that matter, no matter who makes it, it's the same exact product every single time. Yeah. And I also think I'd be stupid not to bring up, you know, we have bases as well that are GMP manufactured. In the U.S., most companies aren't doing that with the bases. They're only doing that for an API. But this company started in Europe, and everything has to be GMP manufactured in Europe. So we give you a level of compounding formulations with our bases that are completely validated in our labs. So we can make it. We can show you how to make it. And you know each and every time it's precise, it's correct, and it's going to be the best for your patients at that point, too. Pete, as the pharmacy owner, I want to talk about ROI. So you dump out money. You bought the Curify Labs system. At what point did you look back at the profit and loss statement and say, holy crap, this thing is now paid for itself. It's already surpassed what we invested. I'm trying to be careful here. I'm not an accountant. I am not a tax or financial expert. Disclaimer, 100%. Big term around tax accounting, you talk to the big tax accounting term around this industry is R&D credits. You've probably heard R&D credits, what they are. We never have partaken in that before until this year. When we bought our printer, we reached out and we said, hey, this is what we're doing. And the company that qualifies this ahead, that is exactly what this is for, you know. So the process we did for doing a research and development credit off of our printer made the ROI immediate. I mean we really got our money back out of it immediately before we even started making mass compounds So now and it cool to me too like I come from a retail background I GOING TO TELL YOU THE COMPOUND I GOING TO TELL YOU THE COMPOUND I GOING TO TELL YOU THE COMPOUND IMMEDIATELY BEFORE WE EVEN STARTED MAKING MASS COMPOUNDS. AND IT'S COOL TO ME, I COME FROM A RETAIL BACKGROUND. I CUT MY TEETH IN RETAIL. BUT LITERALLY ANYTHING YOU WANT TO DO, WE CAN DO. IT'S LIKE WE COME IN, WE GET THIS, I HAVE SOMEONE, A DAUGHTER WANTS TO TRY THIS. what we're doing is we're going out and as you start to see the industry change to this longevity, this wellness, we are constantly daily trying to figure out how we can expand that. And also, too, it helps because I hate monetizing everything we do. Pharmacy, everywhere you've ever looked, has been about monetizing every single, and it drives me crazy. And so when I do our R&D credit from our printer, I don't have to do that. I can spend time, I want to make people's life better. I want to improve quality of life. I don't want to make money. I do want to make money. That's the goal. But I don't want to monetize every aspect of it. And so when we had this printer and we've done some of these things, it's allowed us time to, how do we help people? And that's what this should be about. That's why most of us went into this. It's not about monetizing. It's not just amount. Right. Yeah. I mean, everybody you talk to, they have this great thing, and then you get down to it, it's $4,000 a month. You're like, okay, I get that. But like, I just wanted to figure out how we can do something better and how we can improve the industry. I mean, and speaking to that, I think when you're thinking of people and wanting to make their life better, think about your compounders. I mean, a lot of this manual labor that they were doing before has become automated. So the tax credits, obviously, go talk to the professionals about it. We can give you the, you know, how Pete's done it or how other people who own the printer have done it. But when it comes to what it does for you on a labor standard, it's your technicians now aren't spending all that time doing that by eye, trying to spend that amount of time, you know, dosing out things. They can throw it in, plug it in, and it's kept in a cloud in an audit trail for you. So when the board of pharmacy walks in, you're ready to show. You're not scared. You're ready to show. You're excited to show. Yeah, you're excited to show. Look what we did. Yeah, it shows when they printed, what they printed, and who printed it, and it saves that information. So it's just a level of security and automation that's allowing even your technicians to maybe have a little bit more time back for themselves or teach them how to market. Maybe they can go talk to your providers for you during that time. And I think he's hitting that point, too, is where does this work for me? Where does the printer work for me? How many compounds do I need to do a day? Or what do I need to be doing? I don't think that's the, that's part of it. Yeah, that's a big piece of it. But it's also like, how can I use this to grow my business? True. Yeah, right? And that's, if you, more of a, don't look at it as an experience. You hear this about marketing all the time. Don't look at it as an experience, look at it as an investment. And it truly is, right? Like if you're wanting to grow, you're wanting to expand, you're wanting to be on the forefront of things, there's not a better piece of technology in the world right now. than what that provides for us. Oh, yeah. Thanks for saying that, Pete. Hey, anytime. Hey, we're going to have a special episode all about Curify Labs. Dig into some other discussions. Have another one of your clients on to talk about it. Absolutely. Curifylabs.com. Once again, it's C-U-R-I, Curifylabs.com. Gentlemen, thank you so much for being part of the Pharmacy Profits Summit 2026. Appreciate it. Appreciate it. And I am from Georgia, so I'm going to say go Dawgs, but that's it. Oh, no. Oh, no. My name is Christopher Flores, CEO of USA Payments, and you're listening to The Pharmacy Podcast. Hey there. It's really good to have you here on the Pharmacy Profits Summit Live 2026. Talk to us about what you're doing to help pharmacies be more profitable. So our company specializes in helping independent pharmacies take control of their payment processing. So for us, we have been healthcare specialists for over the last decade. We currently serve over 130 of the largest telehealth companies in the country, over 400 clinics and pharmacies. And most importantly, we specialize in card not present transactions, which means that as pharmacies start to evolve, you're starting to see a trend of customers and patients wanting more convenience. And with that being the case, pharmacies need to be able to take payments, whether it's over the phone, delivery, online. and you're starting to see a lot of a big shift in the industry where the aged providers out there, they can't support that environment anymore. Long-term care pharmacy at home is a huge expansion of our independent community pharmacies. So that means that someone's delivering the medications to the home. Talk to me about that transaction. How would that work? So in theory, it's pretty simple. You know, you and I as consumers, we order something and it shows up to our doorstep, right? But the thing about it is what we've found, especially in the last year, a lot of our clients that are coming to us, they're getting notices from their providers saying that they're getting shut down and terminated because they're supposed to be running more transactions in person in their locations. But that's not the shift that's happening right now. So what we've been able to solve for that is helping these pharmacy owners with the ability to be able to accept those payments for home health care, for direct-to-home health care. And it's made a significant difference. You call this an extension of like a website through e-commerce or an extension of their pharmacy management system. So talk to me about the technical backside of it? So we partner with several software vendors and they're able to integrate with a multitude of different pharmacy softwares that allow them to have the ability to accept payments, whether it's over the phone or online, and it allows them to be able to make those transactions securely without the fear of, you know, anybody knocking on your door saying, hey, you're doing too many of these type of transactions, we're cutting you. Yeah, I didn't even know that that might be a catch. What organizations are flagging those kinds of things? So without naming any of the competitors, I will say most of the competitors in this industry or most of the providers in this industry are very common ones that have integrations with the popular softwares today. And those software vendors are starting to realize that they're losing their own clientele because they haven't evolved either. They're selecting the ones that are so mainstream that when you think mainstream products, you think very vanilla in the box. For us, we've been thinking outside of the box for many years. I love it. All right, so how does a pharmacy owner connect with you? Give us a website or a place that we can get more information. So our company can be found at usapayments.com and feel free to reach out any of our specialists. We've been focused in the healthcare space for many years, so we know how to take care of these businesses, and we know how to guide you in the right direction to set up the right infrastructure. Christopher, thank you so much for being part of the Pharmacy Profits Summit 2026. Thank you. Purify Labs is helping redefine what modern pharmacy compounding can look like. At a time when pharmacies are being asked to do more with greater precision, compliance, and scalability, Curify Labs is bringing pharmaceutical-grade automation into everyday practice. Their end-to-end compounding system connects hardware, software, quality controls, validated formulations, and GMP-manufactured excipient bases into one integrated workflow designed to support personalized medicine. What stands out is how practical the Curify Labs model is for pharmacies. Their technology supports USP795-aligned non-sterile compounding procedures, integrated quality control steps, digital batch records, and documentation designed to strengthen audit readiness. Pharmacies can choose validated formulations from the Curify Labs formulation library or create their own, all while improving consistency, efficiency, and traceability. Curify Labs also emphasizes scalability in the workspace. Their modular system allows pharmacies to start with the setup that fits today's operation and expand as demand grows. With modeled ROI, suggesting automation can pay back even at lower prescription volumes. For pharmacy leaders focused on safety, workflow efficiency, and the future of personalized therapeutics, Curify Labs is presenting a compelling vision for what compounding innovation can become. Doug Supon, Vice President of RxOneShop, and you're listening to the Pharmacy Podcast. Doug, Doug, Doug, here at the Pharmacy Profit Live 2026 RxOneShop. I cannot believe I said this to you on LinkedIn. We're becoming the veterans. We're like the old guys now. Yes, sir. What's that feel like? It feels great. It feels great. Yes. It feels great to know what's going on. Talk to us about RX One Shop. How do I use, I'm a pharmacy owner, I'm listening to the post show, profitability. That the name of the game Talk to us about that Yeah yeah We are here so pharmacies get the savings right up front They not having to wait for rebates and things like that They use RxOneShop and our buying power We have about 10 different distributor partners that we work with. And what we do is we use our buying power and we go against those distributors negotiating the best possible pricing. We bring that right to our platform at RxOneShop.com. So this way it's all in one spot. The good news and the difference between us and others like it is we don't flood our website with 30, 40, 50 different distributors. That's where the problem comes in. It becomes a headache for these pharmacies. They got to fill out all these apps and things like that. We not only want them to save in time for profitability, obviously, but we also want them saving money as well, so both. So when they go to the RX One Shop website, it's almost like an Amazon for buying drugs. Super easy, easy to use, and the pricing is very aggressive. That's awesome. So the pricing is aggressive because of the fact that we don't flood it with the 30, 40, 50 different distributors. So I'm not watering down my money. So the amount of money is going towards 10 of the distributors instead of 30, 40 of them. So they're giving us better pricing for our platform. So it's like quality versus quantity. Yes, sir. Exactly. Okay. Yeah. And what's nice is we use some of the bigger animal partners, but we also have some of the smaller ones as well. This way, we have some specialty items that we can get pricing on. Okay. What's happening to your market and the products that you're delivering based on the expansion of long-term care pharmacy at home? Are there any products that are specific for the home care realm that they're able to pull through RX1 Shop? Well, we've been, one of our number one sellers has been the Dexcom G7. Oh, okay. That pricing that we have is probably one of the most aggressive in the market. and then also the Farcega generic is also another huge seller for us as well. And because of the mail order now, we've been growing tremendously. In the last 12 months, we probably grew 38%. That's incredible. Yeah. So proud of you guys. You guys have been at this hard times that you went through. Now it's a different generation of pharmacy owners. They're thinking much more about profit, much more about increasing every prescription that's going out, and also the cash-based world of being able to execute transactions that are just cash so that you can put maybe a program behind it. And that's what I think of your catalog. Anything that's attached to diabetes or hypertension or someone that's an athlete that wants to improve their time in their triathlon, whatever it is, there's always a way to create a program based on the products that RX1 Shop is pulling. And you guys have those ideas because you've been around long enough to see what works. Absolutely. We have over 30,000 NDCs, and we have over 3,500 pharmacies across the country that use us, so that buying power is huge. Another thing that we're actually launching soon, we're really close, so I might as well just bring it up here in your podcast, is we're going to actually specialize in pet meds soon. Pet meds. Yeah, so probably I would say in the next 30 to 45 days, we're going to have a really good selection of pet meds at aggressive pricing. That's awesome, awesome. Doug Supon, RxOneShop, thanks so much for being part of the coverage of Pharmacy Profit Summit 2026. Thank you so much. Hello, this is Fiona Sartorettoverna and I'm listening to Pharmacy Podcast. My friend, I met you, has it been 10 years already? Maybe more than 10 years? Yes. My goodness gracious. Fiona, you are a light, a shining light. You have committed yourself, you've committed your business, you've committed your family's legacy to changing the game for the pharmacy care industry and trying to make it from the old-fashioned thrift drug LED overhead lighting that blinds you and just looking very blah, like you're at a... You know, you're just buying stuff instead of a healthcare spa environment. When I walk into one of your locations, I feel like I'm ready to get a facial, a massage. It's like a whole vibe that you have going. And you believe in it. It comes from your heart. So in case our listeners have not heard about you and your company, just give us a small overview. And then I have lots of questions for you. A new book out, by the way, The Switch USA. We're going to be talking more about that. Yeah, sure. Hi, Todd. I'm very happy to be here at the Pharmacy Profits Summit. And I'm an architect. My family from 1965 work with pharmacists. So we follow entire family of pharmacists all over the world. Now we are in 48 different countries. But in the U.S., we have opened almost 55 pharmacies now. So in 10 years, yes, and other partial, of course. So in a lot of states, there are already pharmacies that have a switch. So what we do is we design the pharmacy and we furnish, but it's not only this. Because for me, it's not an aesthetical issue. It's really to switch the model of the pharmacy. So after the COVID, everything changed. The game changed. And the pharmacy now all over the world have one direction on it, the health of the people, the longevity, because thanks to the AI, our life now is longer. Thanks to the peptide, we have more energy. And all the people is asking, okay, I want to live longer, but I want to live well. Yes. And here is where the pharmacy go in the game because the pharmacy are all over the place and they need to integrate the service that help people, service and product that help the people to live longer and prosper and in a good way. Yes. So that's the philosophy behind your business. Your actual work, you mentioned that you're an architect and your father was the start. He started this business as an architect. My grandfather. Your grandfather. Your grandfather. Okay, so third generation. That's very special too because there's lots of listeners, there's lots of pharmacy owners out there that have made it through the dark phase of the PBM crush. And I think we're climbing out of it finally that our third and fourth generation pharmacists, I think of Alec Ginsberg, who's an amazing blogger. He's known as the drugstore cowboy. As a matter of fact, he's here as a speaker and he's third generation. So you're a third-generation business owner. You believe in what you're doing, but you've transformed it. 55 locations now. It's the lighting. It's the setup. It's the delivery of how you're positioning products, but it's also the products. So I want to dig into that because today's, this podcast, this coverage of the Pharmacy Profit Summit Live 2026 is all about making profit. And it's about strengthening the pharmacy inside out so that we can turn around and strengthen the communities that we're embedded in. There's a study that you did that you've embedded into your book. The book, by the way, I'm going to have a link to the book in the show notes. And it's Fiona Setra Tovarna, The Switch USA, From Dispensing to Community Health Hub, A Manifesto for Americans' Independent Pharmacy Owners. And there's a whole chapter where you break down the examples of services, supplements, and products, and you give the gross margin profit levels of what the capability on average is. But that is a homework test for the philosophy of the pharmacy owner to change their mind from doing this dispensing and walking away to building their business around services that are much more inclusive of the pharmacy and keep the patient and keep that patient coming back over and over and over again. So let's talk about this and some of the data that you helped to gather to put this book out. Yes, first of all, Todd, I want to tell you something. I'm not a writer. I'm just a listener and a watcher. So my trip all over the world and all over all the states in the U.S. and talk like you with a lot of people open their mind and make you understand things that maybe if you are in your pharmacy all day long, it's difficult to understand in a global way. So the direction that everyone is taking is towards the service. But what are the services that America needs to implement? Because there are services that make you have money and the others not. True. So what I want to say is that in the book, I try to give name and also how much margin you can do and what are these services, but it's not something that comes from me, from Fiona, of course. It with the talk and talking with the other independent pharmacy owners that are my clients talking with figures like you that talk with so many people in conference with the Lisa Fast So all what I write have an exchange This is why this book now is still not in publish. It will be soon in one month or less because I give away 50 copies to have an extra exchange with people and say, okay, criticize me or tell me it's right, it's wrong, and let's put everything in this manual. This is why I want to become a manifesto. It's not about me. It's about the business. It's about the business thriving. So I want to give examples, by the way. You give strategic tiers. You break it down into the category. Of course, You're giving some examples, and then you're also talking about some realistic gross margin percentages, and then there's also a strategic role. So I'm going to give you an example, just listeners so you understand. Under the strategic tier, we're talking about if it's a core engine of your business and really changing the philosophy of what does your pharmacy stand for as a brand to differentiate yourself than any other pharmacy. And that concept is very important, meaning if you took the core engine brand, women's health, that doesn't mean that you're just doing women's health, but that means that you've become an expert in it. You've brought contraception in. You've brought consultation on women's periods or cycles. You've brought in subject matter expertise around pregnancy. And then you start to build through that core engine an entire product ability to go to the section of that store or that, you know, your location. You walk back, all of a sudden there's this smell that's throughout the air and you have this lighting and it's like casting over these supplements. And then all of a sudden it's a whole vibe. Maybe there's music playing in the background that's very soft. Maybe there's candles. Who knows? But what you're doing is you're bringing the consumer into the realm of that subject and then you're backing it up with your own expertise, pharmacological as a pharmacist. but then you're also bringing some of those products in place. And that vibe is a buyer's vibe. They're going to want to buy from you. Exactly. Because let's talk about pregnancy for just a second. So millions of women who sometimes will struggle with pregnancy, and if they walked into an environment that calms them, gets them thinking kind of outside the box, they get to sit down with the pharmacist at this table, their eye-to-eye contact kind of going. It's a private moment in a woman's life. Expand on that whole concept of what you're doing. It's very psychological. Yes. So what is important is this word, positioning. So the pharmacy today need to position themselves. So the generic pharmacy, the generic drugstore is finished. So each pharmacy need to be specialized and position itself at the best in the community. because if you want to win towards competitors, you need to be different. And you can do this through the positioning of your pharmacy. So what I mean is it's not worth it today. Sell everything. Sell birthday cards. Sell things that don't give you margin. But you need to work to position yourself in what you can do best. and what your community requests, because your location is important. So, of course, if your patients are all elder people, you need a position yourself for the service and the product related to your community. If you are a new pharmacy and you want to attract a new generation, you need to create a pharmacy that is built towards what the new generation wants, what are their needs, what is their way to see the pharmacy that is completely different from an elder community. So first of all is the positioning of your pharmacy. In this way you are unique, in this way you give your best, in this way you can connect your service to the selling, So cross-selling the product that you have. Because it's very easy if you are doing a service. So now I talk about immunization because here they are offering. So immunization that is also very difficult because it gives a lot of margin but it's very difficult to implement inside the pharmacy. but you can sell some vitamins related, you know? So you can work in this way. And so when you rethink about your front end, how many products you can give away that don't make you margin, that now just occupy space and waste your space? Because everything you have in front of the counter costs you. It costs a lot of money and are the patients when they spend the money that pay for it and make you have money. All right. So we want people to reach out to you. What's the best way to get a hold of you? What's the best ways to connect with you to set up a consultation? Through all the social, through my website, www.sartorettoverna.com, LinkedIn. LinkedIn. I'm going to put a link into your LinkedIn. Okay. I'm also going to put a link in the show notes to the website. Fiona Sartoreto Verna, we are so excited to have you here at Pharmacy Profit Summit. You're part of the change of pharmacy, and we appreciate you. Thank you very much. Thanks, Todd. Thanks, Pharmacy Podcast. Hey, this is Omar, the pharmacist with Viltupia Pharmacy. And I want to talk a little bit about my story with Sartoreto Verna. So I had a store, all right, and then I decided I want to make a new store. And we visited so many places and so many pharmacies, and we talked to companies to come design our pharmacy. But the problem, it was the exact same design of any other pharmacy that we saw. And then we looked up the most beautiful pharmacies in the world, and they linked to Fiona. Fiona steps into the chat. Yeah. So it's like we found several beautiful designs that Sartoretto Verna made, and then I communicated with the company, and actually Fiona came to our place, and she checked the area. She checked the aesthetics of the town, where we are, and she designed the most beautiful thing that we saw. And until now, people come to see my store, and they say, this is the most beautiful pharmacy that we've ever visited. And I am, this is year number nine for Wiltopia. So we still look and feel new. And that, of course, makes the patients take a decision to, all right, I want to see what else do you have. I want to be your customer. I want to see your supplements. I want to bring in my prescriptions. So full disclosure, Wiltopia has always been designed by Fiona. But at the same time, it's a great decision that we made from inception. So, Omar, talk to me about the profitability swing from where you were to where things are today. Do you see an increase in revenue based on this whole new way of delivering pharmacy care in your community? Great question. Well, as a wellness clinic, we're focused on the cash business. we are always trying to push patients to come to the store and shop from the store. So they see the supplements on our shelves and they want to buy them. So profitability has always been consistently growing as we provide the services. Of course, there is a workup of teaching the clients of what is this for, what is that for. But if I get Cocuyo 10 that's worth $60 and I put it on my shelf and I want to compare it to another Coquitin that's worth $10, well, I want the shelf to look beautiful. So this kind of perception for the client is very important. And we notice that patients are buying, buying again and coming again because they like to walk into the store. So Fiona has this concept of working on the senses. What you see is a beautiful store. What you feel, welcoming, nature, the customer service. what you smell. Also, we have diffusers all over because the design is all incorporated, and it all makes sense to invest in the customer experience. So we ship, we deliver, right? But we still have patients walking into the store, and they have this perception we're getting high quality service because how the pharmacy looks, everything works together, you know? Omar, let's increase. Let's make pharmacy thrive again, pharmacy care thrive in your community. by an aesthetic difference, by positioning your pharmacy different than any other pharmacy in your community. Omar, congratulations on your success with Welltopia Pharmacy. Thanks for being part of the show. Thank you for inviting me.
