Unfortunately, in my early 40s, my father passed away. He was an obese man. I've had multiple careers in my life. I witnessed some things in the health care system that I was really disgusted with. COVID started and I was one of the first frontline warriors so they can really advocate for wellness. Brenda Rocha, co-founder of Monarch Master Injectors, a powerhouse entrepreneur, nurse, and educator. From a dairy farm to the ICU, and now leading a nationwide training company, empowering over 1,100 nurses, Brenda turns adversity into purpose. As we age, things stop happening and we start depleting in certain areas and certain vitamins and minerals and our peptides. And so if we naturally replace them, we're aging backwards. Our body backed 13 people in one day. It spams the globe like a super high is cold into the Elvis Reds. Today, Apple is going to reinvent the farm. It's not over until I win. The Living Your Legacy podcast for those who live to leave a legacy. That's extraordinary. The impossible. Oh, that is sensational. Jordan. Open. Chicago with the lead. You said Paul is the fastest man on the planet. You can live your dream. Welcome back to another episode of the Living Your Legacy podcast, the Woman of Power edition. For Insight Success, I am Ray Gutierrez. Joining me today is Brenda Roche. She has got quite the story. She's got quite the power. And boy, she quite the woman. Welcome to the show. Thank you for having me. Right on. How do you feel? You literally just finished your episode, filming your Woman of Power episode. I did. I did. It was great. We had a lot of fun in the room. We had a lot of fun. We had a lot of fun. We had a lot of fun in the room. Felt very comfortable. And I think we got it handled pretty quick and easy. Comfort is something you thrive in. You clearly look very relaxed. Yes. But also you thrive in injections. Yes. And folks hear injections and they get spooked. But your injections are a little different. Yeah. We do all types of injections. We do everything from Botox and fillers to IV therapy and peptides, weight loss. Wow. So we have a variety of things that we do that are also headed into hormone therapy replacement. Right on. Look at you. You're just future advanced. You're a decade ahead of everyone else. Yes. How does it feel to be ahead but also kind of in a lonely space? It's very taboo still. Folks don't understand that it's something that's a lifestyle. Folks walk in, get injections and walk out. It's kind of their daily routine. Talk about what people know of and what they should know. So I think a lot of people just see neurotoxins and fillers as just beauty. But in our industry we see it as wellness and beauty. So we're adding that healing from the inside out. Absolutely. So we add the peptides and hormone therapy to that. So you get your fillers and your neurotoxins. However, we're trying to kind of want to reverse that aging cycle by adding products, peptides to keep your body from just falling apart basically. Right. So as we age, things stop happening and we start depleting in certain areas and certain vitamins and minerals and our peptides. And so when we naturally replace them, we're aging backwards. So that's our plan. So how do you start educating people on their wellness and their fitness? I'm a 42-year-old grumpy man. Clearly, I'm Cuban so I'm going to get grumpier as I get older. But if I come to you and I just kind of start changing what I filter through my system, am I prone to be brighter and happier? Absolutely. How does this work? So our goal is to concierge medicine, concierge wellness. And so our goal is for nurses to come into your home and educate you about controlling your actual wellness and your body. And when you see someone who's overweight or not very healthy or a smoker or drinks a lot of alcohol, it's just about education. Okay, this is what we've got to cut out. This is what we've got to start doing. And then going from there and then controlling their health instead of the doctor controlling it with medicine. Oh, yeah. What is your common client? Is it mostly lifestyles and folks that are looking for a new divine pathway? What is your common client? Our common client is an overweight patient or an aging woman, 40s to 50s, who is not feeling well. And but everybody's telling her, all the doctors are, you're fine. There's all your levels are fine. And they're just confused. I don't know what's going on. And so, you know, for that, that woman in her 40s and 50s will take them through. Okay, this is what's going on with your body. And we're going to start adding these peptides and replacing things and helping you fix your body from the inside out and making you feel better. And that's our typical patient. And then of course we have our beautiful, you know, women in their 40s and 50s who want to get rid of those wrinkles. So we do that. What, how often do you see this transformation happening first outside and happening inside because you, like you mentioned, your clientele is very eccentric. And, but they also have no taste in what they like and what they want to look like. How, how do you navigate this and how do you see that transformation involved? So, you know, we give them a health plan, basically, as someone comes to me and hands me pictures and says, this is what I want to look like. Well, let's talk reality. Okay. This is going to be a process and there's steps we're going to take, especially with issues with fillers, you know, and facial balancing and things that, you know, they want to go from, you know, sagging jowls, they want to get everything lifted up, you know, there's a process and it's going to, it's going to take time and we're going to build a plan together. Then once we do that with you, we're going to add in these peptides and things to keep everything up and to help your body naturally start rebuilding your collagen and elasticity with peptides. Right on. That sounds kind of like the massive reset to the system. Yes. Where does all this come from? What inspired you to be on this journey? Where were you before? So I've had multiple careers in my life. Started out as a gym owner and coach. I did cheerleading gymnastics, hip hop, also a real estate broker. Unfortunately, in my early 40s, my father passed away. He was an obese man. And I witnessed some things in the healthcare system that I was really disgusted with and felt a need for a change in the system. And I really felt a need that to serve and a calling to serve others. And so I went back to school and got my nursing degree and COVID started and I was one of the first frontline warriors in the ER and the ICU. Again, disgusted with healthcare and it's a business. I didn't see people advocating for patients or caring. It was just in and out and in inventory and focused on charity and focused on this and that and not really focused on listening to your patient and advocating and learning really who they are and what their lifestyle is and causing them to be why they're physique is the way it is. And so COVID brought me out and I started really getting into aesthetics and then really into holistic and peptides and that's what boosted me into creating modern master and directors. And then with that, that also brings me to giving nurses power because with modern master and directors, we educate them in aesthetics. And then we also provide a membership for them, a medical director so they can own their own business and provide concierge service to patients so they can really advocate for wellness. Is this something you're looking to franchise or because I've met other folks that are in the Ivy business and the health transformation business. Is this something you're looking to franchise and if you are, how are you preventing from becoming the beast that you ran away from and becoming just another corporate, you know, when do you keep it white glove versus inventory? I'm absolutely the opposite of franchise. I am here to serve and help other women empower other women to own their own businesses. So for me to say that I'm a legacy, it's not because I have money and power. It's because I have served others and given other women and empowered other women to be entrepreneurs. Right on. You mentioned legacy. What is your legacy and where do you think your power stems from? Is it mostly the woman side or just the divine energy called power? I think my power comes from my childhood. I grew up on a dairy farm, you know, boots to boardroom, you know, it just seven days a week, 24 hours a day work. You learn work ethic. You learn resilience. You learn grit. You learn it all living on a farm. And I think that's where my power comes from. And again, power to me is not money and success. It's giving and serving and helping others build. And so as I kick doors open, I hold it open for other women. Were you pulling calf at any time at four in the morning through the morning? Actually, yeah, we did that one night. And that's one of my stories. I remember most about my childhood. My dad waking us up in the middle of the night and we had to run to the cattle barn and help a breach calf. And the calf came out and was not alive. And we immediately started cleaning it. My mom starts doing mouth to mouth and we save mother and baby and just a very, you know, prominent moment in my life. But I never realized it until I was older. And how strong that moment was as a family unit and also as, you know, we're here to serve. Let's connect all those dots because that's a quite a powerful story. It happened because nature and all this energy put you in that place at that moment in time. Right. Talk about the things that we're facing today where it's like no one busted out a phone and took itself and be like, look how great this is. Someone documented that. Right. Why is everyone documenting things now and you're finding that less of the magic is apparent? Why do you think that is? Give me a holistic sense. So, you know, I think a lot of things to this new generation, this new world is unreal. When you're in a business like healthcare or a dairy farm, that's reality. That's life. Oh, yeah. That's what's really happening. You know, what you're seeing on social media and you're seeing these selfies and the glorification and everything's beautiful and, you know, life is fantastic. That's not reality. You know, life is trials. Oh, yeah. You know, dumpster fires and, you know, and I live in controlled chaos. And so that to me for the younger generation, it's just, they just don't, it's not reality. It's not, they don't see, they're seeing just what perfect is, you know, on social media a lot and they don't live in the real world a lot. Yeah. And in other respect to COVID and what happened, my stepfather, which discovered me at an early age, passed away during COVID, do you think when COVID hit it really just kind of just set the bar? I'm like, who's going to thrive and suffer and live through this lesson and ascend and everyone else that's victimized and hasn't propelled, you stayed on there. It's all biblical. It's all very big, big, big picture. Right. What do you think happened there? Because I always hear that C word in every interview COVID, COVID, COVID. That was that breaking point. Yeah. So, you know, I saw a lot of, I saw a lot of ugly during COVID, a lot of ugly. You saw the double. You saw it. I saw it. And I saw a lot, I saw a lot of unethical practicing and a lot of non advocating on the medical side. And so, you know, I stood up for, for patients and advocated toe to toe, head to head with doctors and, and it actually saved, saved people's lives going head to head with doctors that weren't. And, you know, that's one of my COVID stories is getting a patient out of a rural hospital and carefinding her into a, a level one trauma center that the rural doctor just said, you know, she's, she's obese. She's not taking the vaccine. She's, we're just going to let her pass. And I, she had two, two very young children. She was 38 years old. And I couldn't let that happen. I had to advocate for her and really, really, you know, push to get her out of there and get her somewhere into somebody that would save her. And she is still alive today and, and taking care of their children and being a mother. So, and that's one of the most important parts of COVID for me is that I came out of it with knowing that I can advocate and I can help people. And so, yeah, I was a survivor, you know, and a worker all the way through it. And I saw many, you know, non survivors, I bought it back to 13 people in one day. And that's a lot. That's quite a lot. You know, it's, it's, it's, it's hard, you know, to struggle. And it burnt me out in, on the bedside. And, you know, I watched over a hundred, you know, hundreds of patients die and then, and it was awful and survival of the fittest. I don't think it was survival of the fittest because I think our system honestly, it fell apart. It fell apart. And it was just evident. We fell apart. We was tested and fell apart. Yeah. And I think I don't, I don't think the healthcare system knew how to deal with it. And, and, and a lot of people died that shouldn't have died. I think more people would have survived if they wouldn't have come to the hospital to be very honest with you. Yeah. I think a lot of folks were just like rustling and like, how can we make money off this? Do we scare folks into needles or the vaccinations? Folks are, you know, it's, it was quite chaos. I'm very happy that we're on the opposite side of this. We're obviously still talking about the lessons learned from that energy. Let's end it with a strong positive note here. How can people, how can folks, how can women discover you and follow your journey? So monarch master injectors, we are men. We're all over social media. Number one. Right on. It's monarch injectors.net. And, you know, monarch is, is just a word that that's powerful, you know, the, the better fly, bringing people to flight, you know, that part of it. And then, you know, the other side of the word monarch, you're, you're going to see my story a lot through our website, through our social media. And now we have over 1100 nurses owning their own practices. Dr. Run, but nurse led. So we're all over the country now. So you can see us and find us and it's monarch injectors.net. Monarch injectors.net. Brenda Roche. Yes. Thank you so much for your time and energy. I appreciate literally having a conversation about things that we shouldn't be talking about anymore, but it's, it's energy that needs to be observed and talked about. Yes. Any closing comments, any inspirational quotes, any Bible verses, you know, any fun tips that anyone should know when going into one of your competitors clinics. Let's put it that way. You know, my philosophy is don't compete, collaborate. There you go. And that, and I teach all my nurses that we're not in competition with the med spot on the street. We are not in competition with each other. We are here to collaborate with each other and help people be well and live a fit life and as long as they can healthy. Adam Roche, thank you so much again for a lovely time and energy. That concludes another episode of the Living Your Legacy podcast for Inside Success. I am Ray Gutierrez.
