I was a content entrepreneur and this business is gone thanks to AI. I am a content entrepreneur with another business thanks to AI. So what does it tell us that you will learn in this episode of the podcast? Welcome to another episode of The Beginner's Guide to AI. It's Dietmar from Agro Berlin at the microphone again. This time it's a personal episode, my experiences, and I hope you can take something away from this Before I go into the episode, don't forget to go to beginnersguide.nl to get the newsletter and get all the updates on the show and go to AI for the 99%, my other podcast with tips and tricks for small offers. Let's just jump into the episode. if you are a regular listener you might know this i was a travel blogger i talked about cuba and yeah times for cuba tourism are bad anyway but before the problems with the cuba tourism and travel arrived there was another problem ai sucked in all my content and as the blog was not big enough, it didn't have an imprint. If people asked a question, then the answer came in the LLM, but without referencing my blog. My blog was living on ads, on sponsored ads that were actually displayed, classical things, or like a blog post that was sponsored. And if no people go to the website, I couldn't earn money. This is the thing many content and news websites have now. It's the problem that the content gets inhaled and people don't go to the website anymore. This is a long-term problem for AI and a short-term problem for creators. How does this connect? first of all the short term content the problem so I stopped blogging I stopped updating interesting facts that I know from Cuba and that help travelers who go there like should you take euro should you take dollar short answer take dollar five years ago that didn't matter now it matters so those things they don't appear anymore in the internet because nobody writes them down it's simple So somebody has to have the information, not just in the head, but also write it somewhere where other people can find it. I remember long ago, 10 years ago, there was Sri Lanka. They did a blogger and influencer trip because they said, OK, you can travel to Sri Lanka. But if you do so, you don't find anything if you don't speak the local language. So they made a trip where they invited English and also German speaking. It doesn't matter. but people with more international languages to travel to Sri Lanka and write about the experiences. How to get a car there how to get from here to there which beaches should you go which experiences should you do Whatever is your thing there What the food Whatever you can write about it And those things existed, but not in English. So it's a really big problem. Nobody found that. That was the reason to setting up a trip and inviting vloggers. The same in a certain level happens today. if I don't get people that go to my website and consume my content there, meaning I can't sell them banner ads, I can't make advertising, or I can't get them into my subscription services, or I even can't get them on my newsletter, whatever I want to do. If there's no reason for me to write because nobody reads it, I won't write. The information stays in my head and I might talk to some people, but that's the only thing. So nobody knows about that. And that means on the long term, so it's a short term, now it comes to the long term, that the AI, the LLMs, they scrape the net and reproduce the content. But if there's no new content on the topic, they also can't give answers. Honestly, they give answers, but not the right ones. They just invent this, and that is a problem for you. So you don't get help there anymore. And that means on a long term, on a long run, the information quality will degrade massively because all the new information that the travel bloggers in this case wrote about but also the new site write about that won't nobody would write about it anymore and this content is then secret knowledge you might go to a specialized travel agent in the case of travel bloggers those people will know things and will tell you things but If you don't, you don't know anything about those details. A big problem, long-term problem, the whole content industry is attacked. And in my opinion, if you don't have a real business model, real business model, but you sell something that is the product, then you might have a problem. Why is it different if you have a product? You basically don't care how people find you. if I have now 80 pages about my product. I write about, I don't know, I sell webcams or whatever and have everything about how to use the webcam, how to make a good video, which tools I can connect with my web. I have a whole universe with content about my webcam. In old times, people found me through Google. Nowadays, the content will be in the LLM, like in ChagPT, and there will be a link to the webcam, to my firm. So if people are interested and see it's good content, they will still go to my website and buy there. So the link is still there. The people will come and they won't consume the content on my website, but they will consume the same content in the LLM. It doesn't matter for me as long as they come to the final click to the buy to my website. But for new sites, like I said, different, there is no buy. There just the consuming of lots of content the more the better This is where news and content sites thrive So this is not going to happen What will happen We will come to a new age and this new age will be more like the age of books than the age of the Internet. We are just leaving. Let's see what happens, how that happens. And I don't even talk about an AI slot, because obviously there will be so much that will be generated and that is not real content anymore. There will come an interview in the next weeks with Joy Moore and Kent Anderson. They are science publishers and they talk about how much AI slop, how much bad articles are published in the science community just now. So there's no good content coming. It's just bad content coming. And we all consume this bad content through an LLM and think this is reality, this is truth, this is the best content, this is a content, but it is not. So yeah, don't become a content entrepreneur. Yeah, kind of, it's much harder. Just a quick thing. If you are already a content entrepreneur, you have content and you depend on content, you might have realized how the numbers drop. So push hard for getting the people on your own turf, on your own land and not on rented land. Get them to get your newsletter. I think this is the most important thing, the most important takeaway. Because the newsletter, they can't take away from you. This is still you send out stuff to the people that want to get it. This is your best bet. It could be also like text messages or so. Not in WhatsApp.com where you don't have the control. but really like all style up to like sending letters to people and books and magazines. This is also working. This is not much, but where you can keep control over the channel to the people, look what is for your industry and be there, push this channel to the people as long as you can because in two years it will be much harder. So coming back to the question, if you are starting a content entrepreneur, it might still work. Think about what works, how can you get fined and how can you get the people to your website. If you are purely content entrepreneur, you need some products kind of that the people need to download, that the people need to get PDFs or webinars or something that are not directly in the LLM. So people still have to go to your website, but the fight is much harder and you have to see how you reach people. Maybe even through physical connections, going to events, speaking or just talking to people, giving them business cards with a newsletter address on them. Try to get the people to your own stuff. and it's harder but in two years I think and not I mean I just reproduce opinions that I get from people like the guys from the sort of marketing in two years the whole thing will be over there will be so much AI content good AI content that you that wants to start as a content entrepreneur have no real chance if you have to compete with the AI If you choose your field, like offline, physical might be, but it will get harder and harder, also means this is your last chance. if you have in your head an idea do it now it's uh you want to talk about travel you want to talk about ai you have an idea on technical stuff where you're good at about business about leadership start publishing stuff now in two years it will be so much harder to get through all the ai slop so yeah the message today time is running up content is a resource that will be much reduced by the ai i don't know where we get our information in the in the future i don't know how that works because i mean the ai can't travel not yet and they don't won't have the experiences we humans will have even if they have robot buddies i don't know where that leads and we will see in one or two years we will know more about it we will know about the tendency of human content does it get reduced I think yes but I might be wrong and I hope I'm wrong I wanted to take the first sentence and solve this I had my blog on Cuba that is basically down I don't publish anymore doesn't make sense so AI was basically killing my one content business and with the help of ii i was able to make this podcast starting with an ai podcast and still ai episodes as you people know but also like better sound and better management of everything that's behind it like descriptions and all those things newsletter i don't i write myself if there's something i love love to write myself and don't think the ai can write better than me but this is another thing I use AI to produce it it helps me a lot one down other up for me it's good for others it's more improvement thank you for staying to the end of this episode with my own thoughts here and without a guest and without Professor Gephardt don't forget to go to beginnersguide.ml as you all know and get my newsletter with all the episodes in there and some tips and tricks. And that's it for now. It's Dietmar from Argo Berlin signing off. Just one quick thing. As you also know, we have a webmaster service. If you have a WordPress website and need help to keep it up and secure against hacks, just go to agroberlin.com slash webmaster and book a call with us. Thank you. Bye.
