Summary
SmartLess hosts Rory Skovol and investigative journalist Josh Dean introduce CrimeLess, a new weekly podcast exploring absurd true crime stories. The show celebrates the creativity and stupidity of the world's dumbest criminals through storytelling, voice acting, and game segments.
Insights
- Niche true crime content focusing on comedic rather than serious criminal cases represents an underserved podcast market segment
- Collaborative podcast launches benefit from cross-promotion through established shows with loyal audiences
- Entertainment value in true crime content is shifting toward absurdity and humor rather than traditional investigative drama
- Multi-platform media production (SmartLess Media, Campside Media, Big Money Players) enables resource-sharing for new show launches
Trends
Rise of comedic true crime podcasts as alternative to serious crime contentEstablished podcast networks launching spin-off shows to expand audience reachGamification and interactive segments becoming standard in narrative podcast formatsCross-network collaboration in podcast production to leverage multiple audiencesAbsurdist humor applied to traditionally serious genres gaining mainstream appeal
Topics
True Crime Podcast FormatComedic Storytelling in PodcastingCriminal Case Selection and CurationPodcast Game Segments and Audience EngagementVoice Acting in Narrative PodcastsInvestigative Journalism in EntertainmentPodcast Network CollaborationAudience Retention Through Mystery and Unpredictability
Companies
SmartLess Media
Production company behind the new CrimeLess podcast, co-producing with other media partners
Campside Media
Co-production partner on CrimeLess podcast alongside SmartLess Media and Big Money Players
Big Money Players
Co-production partner on CrimeLess podcast, part of the production consortium
iHeartRadio
Distribution platform where listeners can access CrimeLess podcast through their app
People
Rory Skovol
Comedian and actor co-hosting CrimeLess podcast, introducing the show to SmartLess audience
Josh Dean
Investigative journalist co-hosting CrimeLess podcast with Rory Skovol
Quotes
"Have you ever listened to crime shows and found yourself with more questions than answers?"
CrimeLess Trailer•Early in episode
"It celebrates the amazing creativity of the world's dumbest criminals."
Rory Skovol•Mid-episode
"If you can fake your own death and still live in the same town, and all you do is change your name, you are either an incredible actor or you live in the dumbest town."
CrimeLess Trailer•Mid-episode
"You cannot guess where Josh is going to take us. You don't. That's why they tune in."
Rory Skovol•Late episode
Full Transcript