OLD MAN CALI speaks on building a music dynasty
46 min
•Aug 16, 2024over 1 year agoSummary
Old Man Cali discusses his approach to music production, artist development, and building a sustainable music career while maintaining artistic integrity. He emphasizes quality over quantity, the importance of supporting fellow artists, and critiques the current state of hip-hop culture where commercial interests have overshadowed authentic artistry.
Insights
- Music production success requires understanding patterns and emotional arcs in songwriting rather than following trends or copying existing formulas
- Artist development thrives when producers trust artists' creative instincts on first takes rather than over-producing and diminishing confidence
- Hip-hop culture has been compromised by external commercial interests ('vampires') who don't understand or respect the genre's foundational values
- Supporting competing artists within your genre strengthens the entire culture and creates collaborative opportunities rather than zero-sum competition
- Mental health and life circumstances significantly impact creative output, requiring intentional self-awareness and professional support systems
Trends
Shift toward artist-centric production models that prioritize creative autonomy over perfectionist re-takesGrowing recognition of mental health as critical infrastructure for sustainable creative careersConsolidation of music industry power among non-culture gatekeepers limiting authentic artist representationStreaming economics creating disparity between artist compensation and listener engagement metricsResurgence of 'old school' production values emphasizing soul and substance over trend-chasingImportance of professional management and radio promotion services for emerging artistsCross-genre production capabilities becoming competitive advantage in music industryCommunity-building and artist collaboration as counter-strategy to corporate music industry consolidation
Topics
Music production techniques and songwriting methodologyArtist development and talent management strategiesHip-hop culture preservation and authenticityMusic industry economics and streaming compensationMental health in creative professionsArtist collaboration and community supportPersonal branding and artist positioningMusic distribution and radio promotionQuality versus quantity in creative outputGenerational differences in music consumptionCultural gatekeeping in entertainment industryBusiness planning for independent artistsEmotional intelligence in artist coachingSacramento music scene and regional influencesFirst-class lifestyle and success metrics
Companies
iHeartRadio
Podcast distribution platform where Bidding Wars is hosted; part of iHeart Radio family for 3 years
Apple
Podcast distribution platform for Bidding Wars podcast
Spotify
Podcast distribution platform for Bidding Wars podcast
Amazon
Podcast distribution platform for Bidding Wars podcast
Audible
Podcast distribution platform for Bidding Wars podcast
Pandora
Podcast distribution platform for Bidding Wars podcast
TuneIn
Podcast distribution platform for Bidding Wars podcast
Deezer
Podcast distribution platform for Bidding Wars podcast
99.7 The Heat Miami
Radio station broadcasting Bidding Wars podcast live from studios
Radio Pushers
Artist promotion and radio plugging service recommended for emerging artists to manage careers
Nohive.com
Magazine providing business and psychological guidance for artists navigating the music industry
People
Old Man Cali
Music producer, songwriter, and artist discussing music production philosophy and hip-hop culture
Jonathan (Jay)
Host of Bidding Wars podcast conducting interview with Old Man Cali
Dr. Dre
Referenced as production hero who influenced Old Man Cali's approach to perfectionist artist direction
Kanye West
Cited as major influence teaching Old Man Cali about patterns and structure in music creation
Snoop Dogg
Referenced for vivid imagination in music creation and collaboration with Dr. Dre
Jay-Z
Discussed as example of artist elevated by hip-hop culture and importance of reading/wordplay
Ice Cube
Referenced as artist made successful through hip-hop culture and NWA
Kendrick Lamar
Discussed as artist held to higher standards than non-hip-hop artists in music industry
Tupac
Referenced as example of artist with strong reading habits and wordplay skills
Busta Rhymes
Mentioned as legendary hip-hop artist who influenced culture and required 150 takes by Dr. Dre
Taylor Swift
Referenced as artist earning more than Beyoncé due to fan purchasing behavior versus streaming
Beyoncé
Discussed regarding fan support and streaming versus purchasing economics in music industry
Nicki Minaj
Referenced as female rapper not collaborating with Cardi B, fragmenting female rap dominance
Cardi B
Discussed as female rapper with different style than Nicki Minaj, limiting collaborative power
Lizzo
Referenced as great songwriter using traditional formulas but receiving different critical reception
Vanilla Ice
Discussed as artist initially supported then mocked by hip-hop community despite talent
Young Thug
Referenced for having soul in music that makes listeners want to replay songs
Quotes
"aha moments mean that you tapped in if something that hasn't been done before. And really, that's what making music is."
Old Man Cali•Early in interview
"It's a roller coaster. What I need to do when I'm creating a song is make your emotions take a ride."
Old Man Cali•Music creation philosophy
"The word is the best thing that's ever been made because depending on how I say it, and how I make it."
Old Man Cali•On songwriting importance
"I believe if I'm going to, I believe it stifles a lot of artists if you write something and the first thing they write usually will be the best thing they're going to give you."
Old Man Cali•Artist direction philosophy
"We don't support each other. And you know what we talk, who I'm talking about when I say we, probably in hip-hop culture, but guess who do support each other? The vampire, they support each other."
Old Man Cali•Hip-hop culture critique
"Your best is not good enough. I just want to let you know that there needs to be said."
Old Man Cali•Mental health and self-improvement
Full Transcript
This is Jonathan with the Bidding Woods podcast. I'm going to do live right now from the studios of 99.7 to heat Miami officially a part of the I Heart Radio family. Make sure you download the I Heart Radio app and type in 99.7 face the heat DA, face H-E-A-T Miami. We're honored to be a part of the I Heart Radio family going on three years now. The Bidding Woods podcast is distributed on Apple, Spotify, I Heart Radio, Amazon, Audible, Pandora, Tune in, and D-Zer as well. We started as podcasts Bidding Woods because we wanted to speak to artists that were, that are rather creating music that's shaking a ground. That is engineering a new type of sound, a new type of vibe, a new type of feeling into everything, into this world. So that's important for us. So that being said, today I'm speaking with someone who has a company we highly respect. His name, his music, his passion, his commitment to music is on parallel. He really defines the essence of quality over quantity because everything he does has a high level of quality to it at the highest level. I'm honored, super honored to be speaking to entrepreneur, recording artists, philanthropist, and just a dope human being. I'm brother, Old Man and Cal, Old Man and Cal was having. Hey, what's going on Jay? Hey, I really appreciate that intro. Wow, that made me feel so, like, can you do it again? Now I'm joking. I'm down to buy a man, but listen man, I do that intro man from the heart. That was never scripted. You know, that's never scripted. That's from the heart man, based on everything. So, you know, I just wanted to say what I feel, you know, I know you, I was talking to you when it changes together and business and everything else. So, you know. So, listen, yes, I want to jump right into it. And then I'm going to go forward, then I'm going to go backwards. Sure, let's go. Creating music when you are actually creating music and you behind the board, when you, when that sonic rush is going through your body, tell me what type of mood, what type of euphoria is music created for you? Well, it gives me a aha moment. I don't know. Most people only get one, maybe five aha moments in their life. But when you're creating music, I think it's a little different because aha moments mean that you, you tapped in if something that hasn't been done before. And really, that's what making music is. It's, you know, there are many songs that have been made since the 20s to the 50s and, you know, they have many love songs, but we keep making love songs. So, you know, we have songs that are made and we have to find different ways of making them. So once you find the genius in a song like, say, oh, wow, that makes sense. Nobody ever said it like that, you know, it's really, it's really one of the best fillings that a person can have, especially when you're the creator. And actually, the best part of it is to do music. You, music is one of those platforms where you don't have to be rich. It's not like creating music or movies or other fields. This one is, okay, you need a simple beat or something and then it's your imagination that carries you over. And so that's why it's one of the most filled genres that they have. I want to tap into this part because I respect what you're saying, but I would like for you to go a little bit deeper because you are like a real scientist in this music game. Right? When you create music, signically, emotionally, production wise, I mean, you have a, I'm not comparing you to that in the dream, but you have a Dr. Dre approach when it comes to the music. Explain to the bidding wars audience when it comes to like arranging the song in your head. Like explain that part. Like how do you, because you have to have it in your mind, like, I'm sure John, a Dre, okay, I know that a Dre was like, you know, I want nothing but a G thing. I want to enter to be one, two, three. You know, I'm saying like the bells, you know, the sound, the drums, the bass, I cannot break that part down. So you don't, Dr. Dre is one of my heroes, but I can say the one who gave me the actual sauce, the one who gave me the free game that I have to, if I were to meet him, I have to say, hey, you know what? It's because of you, my music sound like it do. It'll be Kanye West. Kanye West said in the interview, one time he was looking at this piano, made a cab, clouds, painting on his walls, that hey, you know, I realized that, that to make music, it comes with patterns. And that is so true. Those patterns are what makes, you know, something, if you start something this way, you have to work it in. Also, you can't just forget about it, or this part sound like this, and that part sound like that on a song. And basically, when usually, when it only depends, if I'm writing a song, I kind of already know the ending. So my philosophy on creating music is it's a roller coaster. What I need to do when I'm creating a song is make your emotions take a ride. So you might hear something that deeply impacts you, you know, somewhere in that ride, about the time you hit the end of the ride, you'll be, whoa, I want to do it again. And that's what it is. And so mostly what it is, is that one, you have to have imagination, and you have to have word knowledge. Like, if you ever seen two-pack ice cube in Jay-Z, these guys read most, most deaf and some, you know, Kendrick Lamar, they read, and why is that? Because when you're doing music, how a whole job is words. Right? There's nothing other than your woman. The word is the best thing that's ever been made because depending on how I say it, and how I make it. And lucky for me, I always grew up with a great imagination. Matter of fact, I was watching Snoop Dogg on the drink champ and, you know, he said that he have a very vivid imagination. And I agree. I have a very vivid imagination, where I'm always the hero at the end. And so, that's it. But that's it. It's really, but you have to love music. I don't think, I think that I'm the biggest fans of my songs. So I create songs that I believe people would like. And actually, me, I don't really create songs that's already been made before. I create songs like, I got a song called Shopping, where I'm going shopping with my girl. I have a song called Player, because we players, you know, not. And so, it's so much out there to create songs about that you just have to tap in and write a song that makes sense. Let me ask you this, when you are working with an artist, because just a bit of clarity, you do the production for the song. You create the songs and then you hand pick the artists that you feel will give the song the best representation. Correct? Right. So, with that being said, when you are in the studio with the artist, what type of experience is that, like, how do you bring out the best that out of these artists? I do it a little differently. I am more of a person, a person either have talent or they don't. Matter of fact, that's what I learned about Dr. Dre, like Snoop said, Snoop dog, I guess he's going to do an album with Dre soon, but Dre is the type of producer, which I love and I understand this. You have to hit every word correctly and he's going to make you redo it. 50, one artist that they did it probably 150 times to bust a rhymes. Bust a rhymes. He did one hundred and fifty times before Dr. Dre said it was right. That's not how I do it. I have to believe in the artist. Once I tell a artist, okay, I want you here going this verse and do your thing, that artist have the free range because I believe if I'm going to, I believe it stifles a lot of artists if you, if they write something. And the first thing they write usually will be the best thing they're going to give you. And then you say to them, nah, that's not good enough. Come up with something else. Now you're going to have issue because they're not going to feel like they're good enough, I believe. So usually what I do is I have to trust the artist to do their best. And that is the main point of how I do music. I'm surrounded by a lot of artists that people have never heard of who have a lot of talent. And most of the time because the music I make is elevated, you know, it's thanks to a team. It's not just because it's me that is a big. I don't get, I don't give myself no credit. It's the whole team. They calm elevated because when they get on one of my tracks, they know the next person has a great verse. So they up it and then you hear them sound. A lot of times I heard people change their styles to fit in. And it just comes off great because you don't want to be on a great song. And everybody's trying to get past your verse. So everybody up their game. And usually they are honored that I asked them on the track, which, you know, they all deserve it. It's not good with me. I just laid a foundation down. And once they get on, they give their all. And it really shows. So I really appreciate all the artists that I worked with and I'm working with. People right now we have Old Man, Cali, OLD, Mayn, C-A-L-I. And do me a favor while we at his main way point. Give my, actually Instagram handles tell it out nice, loud and slow. So people can connect with you on social media. Oh, thank you. So that is real Old Man, Cali. Is my Instagram. Matter of fact, most places that you go if you type in Old Man, Cali or even Google, Old Man, Cali, you can reach all of my, um, he's been a lot more than I've ever been. Real Old Man Cali. Yes. R-E-A-L-O-L-D-C-A-L-I-O-L-D-A-N. Uh, C-A-L-I. And shout out to all of you. And shout out to radio pushers for, for any artist that is coming up in this game. Should be emailing radio pushers to, to start to make that trajectory that they want. You don't want to try to do this business on your own. So it is very important to getting contact with Jay and other people from radio pushers early so that you have somebody who's, who's going to make sure that you don't waste your time here when you need to be doing this over there. And wish I would have had somebody like Jay and radio pushers when I started out because I believe much trajectory would have been way more as an artist, producer and songwriter. I usually only worry about the music. So it is very important for all the artists out there that you have somebody like Jay and radio pushers to, to have your back in the other part like social media and other things that you might need. Right. Thank you, man. You know, we, we've always been about results in Nohive.com. That's our magazine. That's our philosophy, man. Giving artists, you know, exactly what they need to be able to, to maneuver in this game and everything from the business to the psychological, you know, was always the plan. So we, we appreciate you giving us our flowers too. Thank you so much. Stay low, man, for show. All right. So we back to the interview. I want to tap into this part. Give your, what type of music genres do you work with all of them? If I have a special ability to be able to write a song to any beat that is in front of me, no matter you could put it Asian beat, Indian beat, Latino, no matter Africano, no matter what beat you put in front of me, I could write to it. And it all stemmed out from starting out while I did not have any money. I was in Sacramento once I decided that I was going to start making music, which, which is very dangerous in Sacramento. I don't know. A lot of people know about Sacramento. Of course, it's where Mazi's from, but in our sense, O'Dangerous. Now because Sacramento is one of those places that if you have a name for yourself, is you put a bigger target on you for them to take you out. That's just how Sacramento is. Before very, Sacramento is very, it's so special. It's Sacramento. You come out there, all the artists like Jay Z and I seen Jay Z at the Hard Knock Life tour. A lot of people know about Sacramento. They came to Sacramento, have fun, right? Only problem is that they're very touchy out there. They're very quick to like in different places, you know, you have to do something for somebody that do something to you. But in Sacramento, it's more like you look at somebody the wrong way. Or I think the most dangerous words is, well, it's not funny, but that's the most dangerous words in Sacramento. But anyway, so that's the reason why it took so long to make music is because I had to make a choice. I had to either raise my kids and be alive long enough to have my kids who are now grown, see, have a father, or I couldn't get music back then, but it would have been a very high. It would have been very high that I might, something might have been done to me or might have to do something to somebody else or to check myself. So I chose to raise the kids first and that's why I have an old in front of my neck. The other part of that is that that's why I do the mass thing too. So that when I'm, you know, so people don't just, if I did make it big enough, people won't see me and say, hey, let's take him out. And then we're going to get a name for ourselves for taking them out. So my mask is kind of a safe people caution, but also entertainment. Because I don't want you to see me. I want you to see the music. I want you to enjoy the music that I'm making. And I got you on that totally understand that I want to get in this part here. Break down to the bidding was audience. What is your, how, when did the switch flip regarding, yo, I'm going to transform into old man, ebro, I, when did that all start? Yeah, my name is a homage to old man, ebro. The reason why my artist name used to be Lambo, so H Lambo is Lambo always with my favorite car. And I rap very fast and at the age since we're son of Harlem because my father's from Harlem, New York. And they used to call him Harlem because he was always either in Chicago, you know, in South, somewhere like Alabama. And when he came to California, especially, you don't meet a lot of people from New York, so they call them Harlem. And I thought it was great. So I'm very proud of my father. And as you know, if you listen to my music, I have a song called Father of the Year. Once I started writing my music, I started out with father of the year because when you own your own business or create your own stuff, you have no rules. And so what I did was I said, you know what, I'm going to give a make a song straight for my father. And a lot of the instances that I said in the song is actually what happened. So I was glad I was able to do that. I made the transition because I put old in front of my name because I did not want to be one of these older artists that still wanted to pretend like I was young. I did not, when you get me, you get the full of me. So if a lot of especially younger people, maybe artists too, they, if it's over 25 years to old, I don't want to hear that. Okay. I want to eliminate that from the process on the way. My music is usually for players and lovers. And I want everybody to hear it, but I make my music for certain people. If you a player that got game, you can listen to my music while you're getting ready for the club, get ready to go out with girl, get ready to go out on a date with somebody you ain't never met before. And it's going to give you that, oh, I got this. Let me relax. Let me calm down. Let me slide my hands on the shoulders. And yeah, I'm the one. That's what my music is. And it's not a whole bunch of violence in it, which I don't have my neck. But the whole point of it is where my lane is, is you will be able to get her or him in the mood. You got to dance to it a little, get the ball form, but I'm creating. My lane is creating something for players and lovers to have and to enjoy. And so, but anyway, the old man, Cali, just like my dad, his name, that's a Harlem, I'm named after Cali. Okay. And yeah, and I just don't want to pretend to be young. I want you to know what you're getting as soon as you see the title. And if you're brave enough to listen to it, you might be like, okay, okay. Right. If you put my, if you put my music on while you're driving or actually planning on having fun, I think that you would enjoy it. Now, most definitely you're going to enjoy it, man, because you have a wide variety of music, man. It's really refreshing because you bring a certain level of quality and I'm going to call it old school, man. You bring such a distinction with the, with the uptilling of music because it infuses so much, man. And that's what I love about it. I appreciate it. You know, to me, when I, when I'm writing songs, create music, I create what the beat say. So, like, if I use my main goal when I first started making music was to create, create a whole bunch of songs. And you go back in my discography, you will be able to hear some good stuff. Now, starting right now, you're going to start hearing me get beats that are more new stuff. I don't know. I never know what I'm going to write on a song on a beat because of Beyonce, which you not think most people who are songwriters are like this. The beat speaks to you. Are you going to do a listen to it and put the words there? That's how it happens for me. A lot of times, I'm pretty sure you used to freak them out and use to freak me out. And so, so like you said, some of the songs from my cell, a little, a little other school and maybe because the beats were in that rhythm. And most, I like to say it's so full, right? Because a lot of times, nowadays, when you listen to the music, a lot of it is good, but it misses that soul. And that soul, it's what brings you back. Like I was listening to young GD Snowfall the last two days in a row and I was bringing back because GD got solo and when I listen to it, when I'm not listening to it, I say, I want to listen to that. And that's why I want people to do it. My music also. Gosh, give your status on the state of hip hop. What should that is when I say, I think hip hop is at where we deserve it to be. I think, I think we have Scarface, we have Ice Cube, we have Buster Rhymes, all this camera and Jay-Z, everybody said, hey, the vampires is going to take over this junk yard and y'all are letting them. And basically what happened is for all of us that grew up loving hip hop that was there from the beginning. I was there in the beginning of it. Like I think we're on DMC back in the day to perform live in Cali for the first time. I know exactly what hip hop was. Basically what happened is the money. If you're in our culture, imagine this, we were the poorest people. Not just, I'm just strictly talking hip hop, not even talking anything else. Let's just say hip hop. Hip hop, we were the poorest people, poor and country music, poor and what do you call it, rock music and any other genre out there. So you have the poorest people now who are saying that you are nothing now in 2024. You're nothing without money. That's not how, that's not how hip hop was or the essence of hip hop. Hip hop was Delo Sol, a slick rig. Yeah, we had WNBA or we had NWA. We had some King T and just ice and people like that. Keras won. The whole point that I'm making is that they, the vampires, the people who don't love this culture of hip hop, they won once you start. If I seen it as back in the day, there was good artists that they used to do their song or performance. And people was like, oh man, they're pretty good. And guess what, one of the vampires or the one of the new, newbie, nah, I didn't really like that. I didn't really like that. So then once you start hearing, you know who they like the vampires, they like that the I shoot 50 of these people or she's shaking her butt. You know, no one's fake to be honest with you in the hip hop culture. These have all kind of dances. We had so many dancers and the women you said, they were so fly and guess what? Now there's one dance that the women do. Twerk, check it, check it. And so that's, I think the state of hip hop is this. Are you going to change your music to try to get on to sound like everybody else or are you going to take a stand and say, you know, no matter what comes with the way I make my music. And through my music and I am cool with it. If it's just me listening to my music as long as I feel good about what my music is, how I make it and what sounds like and what people are receiving in that. I'm going with that. And me myself, I would never, I would never sell out the culture. The culture, people don't understand what great this culture is. This culture made people who are nobody. Look at Ice Cube. If Ice Cube didn't have an NWA, he would have been a nobody. JZ, if the big daddy came, didn't take JZ, he would have been a nobody. Look at who he is. Kanye West, the weirdest person who I love to death, he would have been a nobody. It was only hip hop that did that. And what these people are trying to do is when real people who make hip hop make good music, they say that's terrible. If you notice people who make real hip hop, your song has to be terrible for them to say it's great. But I watched other people, the vampires that are really not from the culture, they make the same music that we was making in the past, that we was making it in 2000, they got the rhythm, they got the hooks and everything. And they let them go. And why is that? Because basically it's almost like said, if you do it, it's not good enough, it's not original. I heard it before. If they do it, you will again, oh man, look at that hook or it's not. Cause I'll tell you straight up, a Lizzo, great songwriter, doze a cat, listen to her stuff, right? There you go. The same formula that has always been used. But when it comes to the meagles, when it comes to Kendrick Lamar, Kendrick Lamar have to make something that ain't never been done before. You know, in order to get it in props, which is shit not be like that. So lastly on that, the state of hip hop, I will say this, we have to support each other. See yeah, you might be an artist and most artists don't want to hear other artists. Cause hey, this artist might be better than me. You don't know a lot of times I hear a lot of artists that make better songs than I make. And one, of course there's competition. So I'm like, man, hang it. He got a good song. You know, I wish I would've came up with it. But I still support it. I still would buy it. I still would listen to it. See in that, that's the way that I created the people who around me. When they have a, I don't say, well, I'm better. I say, hey, can we work together? How much you cost? I'll buy a verse. See, if you're, if you're, see that's the whole thing about supporting each other's businesses. I put money in many people's businesses so that, okay, some of the money that I give you might go to your family. You're going to remember that and vice versa. You give me the best that you can give me. Anyway, the point of it is that most people are just like their influencers, most people artists. And if you try to make it like, I'm the only artist. I'm the, oh, I'm the best. Oh, yeah, don't even listen to them or don't even go over there because all you need is right here. You're fooling yourself. We need each other. You're told you need to, I built me a whole bunch of artists that I can showcase all of them and we can make more noise than what I was able to do on my own. And so that's, that's how we got where we at and all the good music. But we got to support each other because guess what? We don't support each other. And you know what we talk, who I'm talking about when I say we, probably in hip-hop culture, but guess who do support each other? The vampire, they support each other. Do they support each other? They come out rich. The problem, you know why Taylor Swift make more money than Beyonce. Taylor Swift, her fan, they buy her music. No, no, they don't just stream it. They don't just say I like it. When her songs come out, hey, buy it. When Beyonce songs come out, we stream it. Oh, that's the best. See, we don't like putting money in. But you got to get rid of that. And, and the other part of it too is stop letting people tell you what's good and what's not good. Something terrible come on the radio a hundred times and a hundred times. I'm going to say this terrible. Just not for me. And a lot of people, they will get convinced that some music is good when it's not good. That's why you'll have one artist. He had, he had, I'm not going to say this guy had one song. This guy had one song. Then he goes in the movies, commercials, one song. That's our fault because instead of calling it out, we, we get behind it. And we always want to play the nice guy to everybody and business. You can't be nice and business. You got to, if I know, hey, this person right here, he kind of, you know, we kind of make the same kind of music. I'm going to support him, even if we don't get along more than I support. I just change her because a lot of times these strangers would come in. They'll smile at you and then they'll take your culture up. And then in five years, you're not even in the business no more. And they're looking down on you when you brought them in. The main point is if you love hip hop and you love music, stop going by. If you like a song for five or 10 seconds or 20 seconds or, oh, just got to be the most amazing because what you'll realize in your playlist, you're listening to a lot of songs that have no, uh, nothing in it with substance. Yeah, they basically, you can save it save hip hop. But right now we don't control hip hop. We don't own hip hop. We gave it away for free and they're putting it in our face in the only way that we can make comeback is if we say, Hey, I'm not going to play this game of, I'm trying to keep up with your, you know, your styles. I'm going to, I'm going to do me just like Chicago did. We'll say, you know what, we're not even going to let nobody else in us. We're going to do our own thing. They created their own type of music. And then because music, the music game is greedy. They want everything. They want every dollar. So if you cut them out and you close them out and then you guys have your own thing going, they'll say, what's going on over there? We need to get some people in there. So we can get that money and then you had little dirt. You got little reason and, um, the chief key and everybody that came out of that. So people got rich to see these getting fed. That's how we got to be. And you know, when I say culture, if you love hip hop, I don't care if it was dirt, dirt based a lot of people don't even realize people make fun of vanilla ice now. But in reality, when vanilla ice came out, who was his biggest backers? The same people as making fun of them. It was doing ice ice baby because when you first heard it like, don't be. And he wasn't bad on rhyming. We support everybody. We do. But we don't support each other. So that's like Nicki Minaj and, uh, and, and Cardi B. They don't even wrap the same, but they don't get along, you know. And so now it's not Nicki Minaj, the Cardi B. Don't even catch running the game with sweetie and, and, and other people. So I'll go real, uh, sexy red, you know, we make ourselves extinct. And so that's what it is. You know, we have, we have to take it back by not being afraid to be excluded. So what I'm not going to your concerts because you don't have nobody like, uh, stop there. They'll get the message to them. Pakistan getting there. They'll get the message. So we got to work together. Last question I have was, what was that for you? Basically mental health right now is a big topic. You know, a lot of people are talking about mental health. That's a big topic on everybody's mind. And it's something that, you know, it's kind of got a lot more attention. And you know, people are definitely, you know, a lot being towards because, you know, it's been, to me, it's been a force. Good change with everything that's been going on. How was your mental health and what are the some of the things that you do different certain of them? Well, you know, for me, it was, it's a lot different. I have to be honest because it was a lot more challenging. My family history and bloodline has a very strong, my family. We have very deep history in America. Like basically, we, we've been in here since slavery. Well, I just started off from going to Harlem, New York. Harlem, Renaissance. My family was there. My family is still very popular, my popular in Harlem. And so my dad made the trip out to LA. My, my mom is from Birmingham, Alabama. And both of those places were very hard to grow up. When I grew up in Los Angeles, that was before, well, they probably had some kind of, it wasn't games like you know it now. I think the form, the formation of gang. And also if you, if people remember these, these was no joke. The A's was tough, man. A really, really tough. And we was tough. And you sometimes you're hungry. And we got through it somehow. I say that for mental health because I've seen a lot and a lot of the times when you're living through a tough time, you don't even notice it. I believe a lot of times now and day people notice it as soon as it's happened. And you have to work through a month and that it's not important. I try to tell my daughter, Hey, I think mental health is so important. Let me get you counseling. My daughter never went, never want to go. But it's been as much as I could if a person don't try to fix themselves first. They're not saying that there's anything wrong with my daughter. But I think even if you don't know or don't feel like you're going through something, it's important to get somebody like a counselor or somebody to have to talk to just in case. It's just so that you can get things off your chest. See what other people think about your circumstance. Those are very important and mental health. If you're ever thinking of harming yourself, get some help. You know, get some help. But if you're not thinking about harming yourself, if you're sometimes to me, you should check and see where you at mentally when it comes to life. When it comes to, I remember I went down South one time. It broke my heart, man. I was at the store and the other man came up to me and wanted to borrow some cash. I had so I gave it to him. And every time I had to go look out for a job, I had to go get that resume. To cover the cover of application, I always had a master application, had everything rolled out. And usually I would go to every job. I'll be at the first place at eight. And then I'll fill out applications all day till five. And I'll go from this section to the city to that section. Bottom line is I usually always started getting my interview calls two weeks later. I always had a job and it's always because I had the process and I knew how to do it. When I talk to the young man, we couldn't even start on his resume and the way he taught. And you know, he was here all the time. It made me sad because there is nobody there to teach him how to not only get a job, but how to be when you're at a job. And how you don't have to be hood all the time. There's hood and how you how you are keeping it real. And then there's a business side of everything. So I believe mental health is important, but it's also important to know where you are when it comes to where you're at in life. And can I say this to everybody? Sometimes people always say when they're doing a bad job, that they're doing the best that they can. Your best is not good enough. I just want to let you know that there needs to be said. Last question, what do you do to unwind man? It kind of like take your mind off everything. It kind of give back to you. You know, actually, be honest with you, making music is I do everything else to get to where I can make music. I think if creating music is like a real job for people and don't do it, cause a lot of money. It costs a lot of money, find things of that nature. I would say for me like making music because this is mine. When I listen to the songs, I can tell you what I was thinking on every word. It's unique. I mean, I do chill. I mean, I have every TV station from YouTube TV to every Amazon five telephones, which I don't know why I don't use them all. But I got four, I got two Android tablets and I have two iPads. And so me, myself, I believe data is the most. So I have over 400 and gigabytes, four gigabytes per month. Anyway, so I do watch TV and things of that nature. But the best thing that I do is I get into my own business. I'm on leisure. It's not like I'm sitting over there. I got to create something. I basically enjoy creating music. That's who I am in like a matter of fact, other than what I'm with my girl and the kids. I do love going to my family reunion. I do love traveling. I love when I go to Vegas. So I like better things, right? Whereas I like paying for more expensive rooms. I like rent in the car. Like if you rent a car in Vegas, you say, why are you rent a car in Vegas? And the cost all that money. I like being able to just drive out when I want or when you go to Hawaii. I like, I like get what they call that where people pull up your car and stuff. Valley service. Yeah, like if you ever hear my song player, that's a real situation where you meet up at the valley. They bring you car. You know, a lot of stuff I write about. I actually live and I love flying on planes and I love those things. But those are just parts of, you know, those are moments in time. I really am happy when I am writing music because I'm actually, this is where I can create my own world. And then and then make everything that everything I want to say. I can stay and that's it. And so by other than that, vacations flying on planes, I stopped doing Southwest. I'm more of a American Delta more expensive airline. I'm actually trying to just get first class seats now just because I'm stupid. Just because they cost more. So anyway, treat yourself. Treat yourself when you go to a hotel, try to get the best rooms. When you take a flight, try to get the first class if you can. Try and plan just like you do with your music career plan. I love planning vacations. My vacations I pay for you pay for everything before you get there. All your eventually going to do your airfare. It's almost like sleepwalking. Sleepwalk onto the plane. Sleepwalking to the hotel. Then you already paid for everything that you're going to do in Vegas or Hawaii. So you just you're on a four-wheeler now just or scuba diving. And listen, if you're like me and part of culture like me and I really do a water, you're good with pool oceans different, bro. There's no bottom. You can go down and then push yourself back up. But I ain't going to tell that story for now, but Hawaii is crazy. Anyway, that's it. Vacation and doing music. That's definitely whatever you enjoy so far about where we're really a bunch of those. You know what I like about it is the process of this. I like a lot of people don't know this, but I pay attention very deep. I have to be I have to know where every dollar is going. I have to be if something is right or if it's not right. And no matter how nice anybody is, that is in cutting. And when I like about rail push, since when I look at my emails, okay, I got three interviews over here. I have these meetings over there. We're discussing on, okay, what we need to do to get more people listening to music. Me, myself, the main thing that I'm looking for is to get more people listening to music. I just get here. So that's that's the journey that we're on. And so even though I'm new, I just got here. A rail pushers have been paying a lot of attention. They've been happening and hey, this person here, you have a lot to do. And I can admire that because as a person who likes making money, you have to have a lot to do. If if somebody was to grab your money and then you don't hear from them till next week and they don't, they don't get nothing going, then you know that those are not the right people. What I like about radio pushers is, okay, we have this going. We have that going. Hey, we scheduled this to be on time. Can you be in this room at that time? Here, we got these things made up for you. You see, that is having a, and that's why we'll advise artists to join and then start without the mud and the ad. So that at least you can feel what it's like to have a team that's working with you on your behalf because other than that, other than if you got some homies or something, it's just you. And so, so the professionalism, that's what I'm like. Well, thank you, man, for giving us our flowers, man. We sincerely appreciate that, man, from top to bottom in. Like I said, man, we strive. We focus on being education driven, being all of our results and all high. From top to bottom, man. So this is that you know, all they learn. What have you enjoyed about being on this bike as you know, I get to tell all my, my, my, my crazy ass stories like the Hawaii and who would die and and all. Excuse me, I mean to use the AS. Anyway, but the other part of it too is, is I really like that. People who hear me, they can get it. They can get, hey, the culture is under attack. We need to stand together. They get it. I got to start out for them. I shouldn't have to or they get when it comes to me making music and letting them know everything got a pattern. You want to be successful. You're going to have to learn that one thing. If in your mind when you're doing music and you haven't said, hey, I need to have a pat. All my songs, you have a pattern for it. Well, at least you got it now. But I love what I love about this process is I appreciate you taking the time to interview me. So people could get to know, get to get into my mind. And I hope that they enjoyed the conversation because I really enjoy it. I love that man. You know, we got a big audience and you know, it's a lot of a lot of, you know, we have a big audience, a lot of active listeners. You know, we cry ourselves from the liver quietly. The world we doing is like I said, it's an honor for just to be tapped into you as well. So I want everybody to know the father just here. Why for instance, I'm having one more time just so people can just a few takin' able to spread on Instagram. It's real old man, Cali that R E A L O L D E N N A N C A L I. And you could Google me anywhere, O man, Cali and I'll come up. Jay, it's been a pleasure, man. I want to give you your flowers too. You suited and booty right now, man. It's hot as hell, but you always keep it in profession. So that's what I appreciate. I have so much confidence in you and that confidence I have in you goes over to everything else. So you're the perfect front person for this. My brother, I was a thank you for them about my heart. For being on this podcast, man, for trusting the price. That's right. What else, man? And we look forward to doing more big things with your brand and working with your artists and everything as a whole. Yeah. One of my artists was in the meeting last night. Yeah, my good. And listen, give them just some of their music, man. So they can go through the same process so we can get them going. You know what I'm saying? Without money and I discovered more of man, because you definitely want to get there. So you definitely want them to get that attention and all these great services that we offer to really help put them up to the next level. All day long, man. All right, man, I appreciate it. Can you talk to you? Someone's getting a little one. Don't forget to hit that red button on the flunk so you can leave the podcast. So there's a hang up. All right. You see a red hang up right there? I think so.