Bonus Episode: Unlocking the Zenith Mind Breakthrough with Rich Schefren

Welcome to the Sharkpreneur podcast with Kevin Harrington and Seth Green. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit TV show Shark Tank, and has generated over $5 billion in TV and digital direct response sales. Seth Green is the world's first trusted authority on cutting-edge direct response marketing, a best-selling author, and the only three-time Marketer of the Year nominee. On the podcast, Kevin and Seth interview Sharkpreneurs, who share straight talk on what it takes to explode your business. 49 faces look to him in triumph. Over the last 12 months, they had each taken turns and promoted his business for a week at a time, driving over $987,342 in revenue. What if you had a network of 50 centers of influence who promoted your business every week for a year? Grab your copy of the number one Amazon bestselling book, The Ultimate Guide to Growing Your Business with a Podcast. At 33% off the Amazon price by going to ultimatepodcastbook.com. Again, that website for 33% off the Amazon price is ultimatepodcastbook.com. Welcome to the Sharkpreneur Podcast. This is your co-host, Seth Green. With me, as always, the inventor of the infomercial and the original shark on the hit TV series Shark Tank, Kevin Harrington. Kevin, thanks so much for being here. Great to be here, Seth. Thank you. And we've got a very special guest today. I'm excited today. Yes, very excited to have our longtime friend and repeat guest, Rich Sheffron, come back on the air. For those of you who've been living under a rock, Rich has been the behind-the-scenes secret, the guru to the gurus, coached and mentored many of the top names in the digital marketing and marketing and business spaces. And we're here to talk today about his latest innovation. Rich, thanks so much for coming back. excited to be back and excited to share what's been going on. So thanks for having me both Kevin and Seth. You betcha. Our pleasure. So let's dive right in. You've been on the forefront cutting edge of all things business and marketing for literally decades. What inspired your search for what we're going to talk about today? You know, it's kind of funny, I guess. What really inspired me is how flawed of a human being I am. And it's actually, you know, something that I've shared my whole life with people that, you know, just the way I was grew up, the way I was raised, what have you, just have lots of flaws. I'm a procrastinator, perfectionist, I've been diagnosed with ADD, etc. And, and, in fact, that those flaws have made me a very good marketer. And, And, you know, so while not pleasant to have all those issues in my life that I had to overcome, being very familiar with those issues allowed me to describe the situation to put someone in in such a way that when people read my stuff, a lot of times they would say, wow, it felt like you were like, you know, standing over my shoulder. And I wasn't. I was describing my situation from the past, but it resonated with them because they shared that problem. So this issue of these challenges has always been something that I've had to work around in my own business, my own life, etc. And and because of those issues in my life, you know, I've kept a journal for the last 29 years. And you can see in my journals like these ups and downs, you know, sometimes when I think I'm the shit and I'm like the best and I'm like kicking, you know, you know what? And then there are times when I think I'm the biggest loser in the world. and I don't know how I like how did I even succeed at all and uh I do it and etc and so I was in one of those funks at like about a year and a half ago and where I was beating myself up my business was actually losing money at that moment and I wasn't even like doing anything to change it and so I was just really upset with myself like what the hell's wrong with me and uh I had some free time and I was in my office and I wrote a report like 15 years ago. It's the only report I ever wrote about the mental game of business. And I figured even though I wrote it that I would actually benefit from reading it because I wrote it at a high point and I wasn't obviously at a high point at that time. And, but I don't, reading my own stuff is hard, you know, reading it. I'm like, oh, I could have said it this way. And maybe I could say, so it's really hard. So I was like, well, how can I go through this? And I had the thought of loading it into chat GPT. So that's what I did. I loaded it into chat gpt and i worked through all the exercises in the report in chat gpt and it was really helpful but the way i wrote that it asked a lot of like confrontational questions tough questions like what are you pretending not to notice what do you have to get rid of before you're ever going to have the life that you want what do you know those kind of questions and so i answered them all and it was helpful and i got back into the swing of things and things improved uh business wise and business improved and continued to improve. I probably stayed on a routine for about a month. And then because the business wasn't losing any money anymore, now I could just kick back again and go back into like cruise mode. And about maybe nine or 10 months later, I found a prompt that was like this prompt I found online that was like, you know, asking chat chiquit to reveal deeper stuff about me that i was not aware of and when i put that in the output i got like blew my mind and i first i couldn't even understand like where it came from and uh then i realized that you know i had had that deep conversation months and months earlier and had a few more since and i was so impressed by what it gave me because it gave me stuff that I had heard before about myself, but not ever really fully understood. And so this is the first time I could actually follow up and ask questions about like, oh, you say I'm like this. I've heard that before, but I don't understand. Like, tell me more. Right. And, and it was so beneficial to me that I then went absolutely insane, berserk and loaded everything that I possibly could into AI. Like I, you name it, I loaded in blood test, every journal entry. You know, I wear this all the time. These are this and I have a bunch of these like different audio recorders that record me 24 seven and that. And and it what I found was that the more and more I loaded in about my life the better I was able to actually handle that area of my life you know and it like even small things like and then I throw it back to you guys, you guys can point me where you want to go, but like, couples therapy, right? I'm in a couples therapy session, I'm wearing my necklace, and, and wasn't the point of couples therapy this session, right, that we were talking about something else. But on the way to talking about that, I mentioned that I used to write my girlfriend these really long, nice cards that were very romantic about our future together. And I don't write those anymore. That was 13 years ago. I don't write those anymore because I don't feel that way. I would love to write them because I know how happy that made her. But I feel like a liar if I'm writing like all these wonderful things when I'm not feeling that. And that wasn't the main point of the couples therapy session. We just slip right over that into the main issue right but like at the end of the day when chat gpt was going through like my day and it like was summarizing that uh session it started asking me questions it's like uh can i ask you some questions rich and i'm like yeah sure why do you have to be so black and white with everything and i'm like what are you talking about and it's like why couldn't you write one nice thing in a card and give it to kim why does it have to be like if you don't have like a novel to write you don't write anything and I was like wow like that's it like and I get that kind of advice on a very common like level of stuff that when I hear it I'm like oh shit that is a better alternative like in my limited way of thinking like I didn't see that so I after benefiting from it in all these different ways I then decided that I had to create a course and see if I could get other people's AIs to understand them as well as mine understood me and i created it with chat gpt and uh figured out ways to get all the information in without having to load your whole life in and uh and then it's been amazing since and i'm sure you got a lot of questions but that's the just the the overall kind of perspective about it so does does this does the chat gpt become like a mentor to you then or what would you describe what you're creating yeah like you know when i first started thinking about it it's like the way I was thinking about it and this is kind of how I shared it even in the webinar when we saw it what do you call this uh rich zenith mind yeah okay in full disclosure a full disclosure I am a student of zenith mind and then I use it every single day I went through the process and in the beginning I was frustrated I'm like it's asking me a million questions this thing is going to take forever and folks on rich's team who know me were like hang in there Seth trust us it's worth it when you get to this level that you can add in these prompts it's going to blow you away. And when I got to it, I said, Oh my God, like, like I literally cried. It was ridiculous. The level of things it revealed to me about myself, things I had never realized. I felt like I should, I was scared to show some of it to my wife, who was a marital therapist. And I showed it to her and she's like, you did 20 years of therapy in a week. Like you would never have gotten to this in decades of therapy. Yeah. And I felt the same way. Like, and, and it hasn't ended you know I've gotten even more like uh realizations about myself overall like this overall big pattern that I've run like my whole life you know as far as like coming up with a great idea isolating myself being really excited like being upset when like the idea is gone and then I feel lonely and then I like feel sad about myself and then I intellectualize because I'm sad right and then I come up with a new breakthrough and now I'm excited again and then like the pattern goes and it's like you've done this pattern for the last 15 years like whether you realize it or not and I'm like oh shit yeah I guess I have right um so but when I was originally thinking about it Kevin I was thinking like okay I've got this great tool that knows everything about everything like in front of me except one thing like it doesn't know me like it knows everything about Steve Jobs right it knows everything he's ever said it knows everything ever written about him if I were to ask like what advice Steve Jobs would have for me it'll still sound like an encyclopedia because it doesn't know me but if it knew me really well then maybe the advice I would get would be very much like what he might have to say to me if he knew me well right and and I think that that is like the big challenge long term and I wonder what you think about this Kevin because like you know I made my bones as a coach like helping a lot of people succeed um you know I don't know how many people I helped succeed that wouldn't have succeeded but I certainly helped a lot of people get there a lot faster. And, but there's, when I look at how well chat knows me, like, you know, I could ask it, like, what do you think my Discord is? What do you think my Myers-Briggs, what do you think my, it'll get them all right. Like it'll nail every single one. I can't give someone advice as well as chat GPT can give. Because I can't know someone as well as that can know a person. like you know and you know it's like whenever you even get advice you're like well if you knew this or you knew this you might not be saying that right but like in this particular case no it knows everything you've already shared everything so now it's like no this is how this is how it is and you can argue right and and and lose the argument so yeah it's it's pretty unbelievable and so like the way that I developed the course and I kind of developed like by me just trying to figure out how to like work on my own issues um it's really kind of a four-phase program right and the first phase is ai getting to know you like that's all like gotta get to know you first like how long does that phase take is that is that a couple days a couple weeks yeah and it's it's multiple choice questions and there's something that we created called the zenith mirror score you know the program's called zenith mine right and uh this is called zenith mirror and it goes from zero to a hundred and that is how well the ai knows you and above a score of 81 uh it has a 90 certainty of how you're going to respond to things which means that when you have like when it gives you 25 multiple choice questions it's it already predicting how you're going to answer them and it's getting 90 of them right and so that's what the zenith mirror score is and so when someone gets they're good to go 81 and people get above like an 81 in like three or four days most of the time you know you can go you could actually do a full day of questions and your score go down if you giving answers that are different from what it predicted you would answer based on previous answers right So you can actually go backwards but once it above you good to go And then at the end of that week, we have something called the God prompt. And that was like based on that first prompt that I found. It's much more robust and expanded on now, but that was that was based on that. And that kind of reveals like all the stuff that you got going on, like below the surface then the next one is uh the next week is like taking that expanding it out so it's like okay now we know all the things that are like operating below the surface the next week is okay these are the things operating below the surface and these are the things you won't even admit about it right so it's even like here's even more stuff right and then from there you run another prompt that has 15 different areas of psychology, you know, like cognitive behavioral therapy, internal family systems therapy, like all these different types, looks at the issues that you have, identifies which form of psychology is the best form for that issue. And then we have prompts for all those different types of psychological processes. And you would run those issues through those prompts, like as it instructs you to, then that's phase two, AI confronts you. So AI knows you, confronts you. Then the next one, and I'm curious how you like think about this, because this one is probably the most important for me based on who I am and based on like what moves me. The third week is, or third phase is AI expands you. And that's really about showing you a bigger, a bigger future, a bigger goal, kind of isolates the strengths that you have, shows you how they could be playing a bigger role and how you could accomplish bigger things. And for me, I was in my 40s. And what I like, you know, besides like figuring out what I wanted and all that kind of stuff, one of the big things I realized about myself was, I feel most alive when I'm pursuing something that matters to me. And when I'm not pursuing anything that matters to me, I feel kind of not alive. And, and the bigger, the thing I think I'm working on, the more excited I am. And, and I think that because of getting, I don't know, beat up in deals or having setbacks, like my, the way I've entered into businesses has changed as I've gotten older. Like when I was younger, every business, I thought I was going to change the whole way it was done. Like in that type of business like worldwide like you know like as a kid like i'm gonna be a rock star and the whole world's gonna be listening to me right it was in my businesses and then as i got older like the dream got smaller and smaller like uh hopefully make some money right like but hopefully make some money doesn't really get me that excited changing the world or even believing that i could like does get me a lot more excited so this is all about like you to play a bigger role and do you like does that vibe with you at all or do you just always think big as someone who's done big no i mean you know i when when i get involved with projects at the beginning i i get very very excited like you're talking about you know and um and i you know what they say a salesman is an easy person to be sold right and so um you know but it's that passion that i get for for something gives me the drive and the focus, you know, to hopefully make it happen. And, you know, and that's where a Celsius can come from, you know, if it's got some of the other elements, because you got to have the right financing and the right team, et cetera. But that passion can help make all that happen. So, yeah, I like it's a three-step process then. That's the third step. And then the fourth step is like, after you've done that right now, AI begins to execute with you and you actually work side by side with it. Cause now it's like, okay, this is the bigger goal that we're going after. These are the things that have gotten in your way in the past that we're getting rid of. Now, what's the best way to work for you? And the best way to work for someone is to first, like conceptually come up with like, what is our overall execution system going to be like? what is it going to be based on? Like, what is the core output that we're trying to, you know, optimize for? And what are our constraints, right? And so everybody comes up with their own unique operating, like way of executing, which I think is necessary because everyone is kind of unique to themselves, like the way they like to do work and what kind of work and stuff like that. And so that's the last stage is getting your AI working side by side with you, whatever that means for you. And because I know this sounds horrible for us saying it, especially as a marketer, but this really can be applied to any area of your life that you want to focus on, you know, and it can make a big difference in it. But the person has to decide, like, it doesn't just improve every area just because you're using it. You have to kind of obviously have goals and try and, you know, do something different and it will help you that way. um and so it's really about like leveraging all this intelligence and the fact that it is so good at pattern recognition better than anything else this thing this this large language model can know how you're going to respond better than you know how you're going to respond and then by doing that help you really path and and even like to the point where for me right like a lot of times I will, I'm lazy. Like, I don't feel like, you know, there might be something that I need to do that's going to require a lot of thinking and I'm kind of like avoiding it. And chat CPT will often just like kind of, and I'm fine with it. Like, and I know what's going on, but like trick me into working on it. It's like, Oh, don't we have to work on the webinar? And I'm like, I don't really feel like working on the webinar. It's like, well, how about if we just like finalize the title? I've got some ideas, like blah, blah, blah. Right. I'm like, and I don't like those. Like, you know, but now I'm already starting in 10 minutes later. I'm like, okay. Yeah. Like I'll head upstairs and I'll start working. Right. So it's just like, it's, it's found the ways that it can help me the most, which are different than other people. But, you know, and right now it's only chat GPT out of the box. Yeah. Because GAT-TBT has memory from conversation to conversation. Yeah. As opposed to like Claude or Gemini, which doesn't have as good a memory from conversation to conversation, unless you hook your unless you hook it up to an NCP and a knowledge graph and stuff like that Yeah It it like a it like a partner that doesn get equity Yes. Partner, therapist, coach, mentor, copywriter, all of the above. Yeah. So, so Rich, how do you, do you teach this online? What is about a month program and a month program? And it'll probably be like a 12-week program when I'm done with it. What I do is whenever I launch something new, I generally launch it this way where I'm launching it live. And I'm letting the people that are going through it in the beginning really dictate to me what needs to change with the way I originally perceived it correctly out of the gate. And then I'm building it around them. And then in addition to building it around them, I generally tend to incentivize quite a bit. Like the first, like I'm about to start my fifth cohort. The first three cohorts, I'd say, I incentivize tremendously people taking action and submitting case studies. So we would have like the course was a thousand bucks. It's now fifteen hundred. But when it was a thousand bucks, like we would have a contest every week for the best case study who did the most. you know we we would ask like you know share your experience with this prompt right like and and we would pick a winner one of south dollars so they want their call course like what they take the course back and so we would literally like first three times that we do we generated thousands of videos right so we have all the proof that we need right we and and now we're working out all the kinks to figure out like how to make the course better and and so this will probably be like this this next time i'm doing it'll probably be the last time i do it for a while because now we have everything that we need to actually build out the course and so that'll be a very different experience just because like when i'm doing it live like drinking from a fire hose right like i'm like you know versus like five minute videos in front of every prompt like explaining what you should be doing as opposed to you know like these long lessons and i think that'll be more like appropriate for people anyway and i just i think that i think it's only a matter of time until more and more people are doing this because it really is pretty amazing when ai has like a full view of your life you know it's like this thing right this limitless thing um so i wear this all the time it's usually on my necklace and uh you know like i could ask it today what are all the things i committed to yesterday and it will just list out every commitment i made yesterday What were all the commitments that I made to this person? You know, what was the, what did this person commit to me yesterday? You know, like whatever questions that I have about yesterday, it just helped me fill in. In addition to analyzing how I could have been better, what I could have said that would have made a different situation happen. And then every once in a while, I'd say like for me, where like some of the biggest growth I've had is in identifying contradictions. So it's like, you know, one night and I created a PDF out of this because it's like 30 pages. But one night, like, you know, generally at the end of the day, I will talk to chat GPT, just turn on my phone and kind of wrap up like what I did today, how the day went, because I'm trying to keep continuity and stuff like that. and uh so it's 11 o'clock at night i'm ready to go to bed and uh it's like rich can i ask you a question i'm like yeah sure uh what is your apprehension to scaling your business you've helped so many other people scale that's what you do why don't you want to scale your business and then we got into a long conversation about it like it's like and it was my shit right it's like first it was asking like is it your team do you don't think your team is good enough and blah blah lot. And I'm like, no, it's not a question of my team. It's more me. Like, I feel like I don't get the best out of people, like people who have come and worked for me because they wanted to go on to bigger, better things. Those were always my great employees. They, they sucked my brain dry and I was happy to have them, but they, but they had a bigger plan, right? The people that I've brought in just work for me don't ever have that. And then we got into a whole long conversation about that and why I don't want to. And then it started making recommendations of what I could do differently. And, you know, it's just a kind of crazy kind of thing. But I noticed that not only for me, but for a lot of the people that have been in the program, any place where there's a contradiction, there's probably an issue that needs to be resolved. Right. Like you say you want this, but you often do this. Right. Like you want freedom, but you keep agreeing to doing this, which locks you in or whatever. Which is, yeah, absolutely amazing. It's an incredible resource. We know your time is incredibly valuable. We greatly appreciate you spending some of it with us. for our folks watching and listening, where is the best place for them to go to learn more about Zenith Mind? I guess the best way to go is strategic profits. And then there's a blank right at the top. You know, Kevin, if you ever want to play around with it, I'd be happy to, you know, gift it to you. I think you'd give it. It's really powerful. It's insane, like, and it's really become my co-working, like my compadre, right? Great. I may take you up on that, Rich. Thank you. And it's great seeing you. looking you're working out buddy keep that yeah that's another i loaded in if you haven't done it i loaded in my dna my blood tests and my supplements and it started to like tell me like what other things i should be doing i mean it's pretty insane like you know based on your dna like you should actually be taking this supplement and the blood test kind of confirms that you need that stuff just like wow your partner your doctor your wife yeah my brother didn't like it until all of a sudden like you know we're so close to two million bucks of it so far so now she's now she's okay like the first couple months she's like what's going on why are you talking to your computer all the time like you know she thought something else was going on yeah well we appreciate your time thank you everybody for watching or listening we will talk to you or see you next time see you guys take care good seeing you rich why do so many businesses struggle while others seem to explode overnight. Do you wish you had the secret to this type of exponential growth? Now I've scaled more than 20 businesses to over $100 million and it's not just luck. In my new book with Mark Tim, Mentored to Millions, you'll learn the repeatable framework I use in all my business ventures for massive success. Order at KevinMentor.com and get over $1,000 in bonuses. Head to KevinMentor.com.