They'll keep giving money because they keep making money and it's a tax shelter. That's what I'm trying to eliminate. If you really want to give, you really want to be something, you know, and make a difference, forget the tax shelter. Give it to me and let me show you actually, you know, make it work. Rosemary McGannum is a visionary, community-driven, and culturally engaged entrepreneur. Through her work, she celebrates and uplifts the spirit of San Francisco by connecting people, places, and local businesses, fostering a sense of pride and belonging while creating experiences that strengthen community and preserve the city's unique cultural identity. I will be the first for-profit company to purchase old residential hotels, renovate them, and turn them into transitional housing for homeless families and really break the cycle of homelessness. This will change the way for-profits and non-profits do business. I promise you that. Today, Apple is going to reinvent the fall. It's not over until I win. The Living Your Legacy podcast for those who live to leave a legacy. Hello, and welcome back to another episode. That with me today is Rosemary all the way from San Francisco. And if you've not guessed, she's also the founder of iHeartSF. We're going to dive into today's episode. She's a creator and creating something pretty epic. So excited for this. Welcome to the show. Thank you. Thank you, Rudy. Like you said, I'm Rosemary and I did create iHeartSF, and I'm here to talk about it. I'm very excited. So let's kick it off. Tell everyone if they don't understand what it is or know you maybe. What is it and what you do? Yeah. Well, this was an idea that started about 15 years ago, and it was born out of a love for tattoo and graffiti art. I'm actually heavily tattooed. It started as a retail line for streetwear. But when I acquired the domain iHeartSF.com, I realized it had to be something more than that. As a humanitarian, a true humanitarian, I thought it had to be something bigger than that. And what it's evolved into is I will be the first for-profit company to purchase old residential hotels, renovate them, and turn them into transitional housing for homeless families, and really break the cycle of homelessness, get people back to being functioning members of society. And we plan to do that through our podcast, our full retail line, which features augmented reality and our soon-to-be cannabis line. Love it. Love it. And I know San Francisco is well-known for having a big problem for, you know, I hear it on the news a lot. So And that's exactly what we plan to do is change the perception of our city because it is, you know, born and raised in San Francisco, I've seen the gamut and it's never been like this before. And it's time that the big tech companies that really kind of, you know, cause this issue, clean up their mess. And I'm actually out there as a woman when we're crusade, I do plan on, you know, this is a movement to really change the way, you know, nonprofits do bit actually, for-profits do business, I should say. Yeah, I love that. So quick question for you. Where did this idea come from? How did you get into this? It's a big goal. People are probably wondering, like, what did this come about? Yeah, yeah. It started with a friend's tattoos of San Francisco landmarks. I got inspired by them. My friend, Danny, who is actually the head of merchandising for what we do, his tattoos of San Francisco landmarks just set off this inspiration for the retail line. And as we went through it and our, you know, friendship over the years developed, this retail line just evolved from one thing to another. And when the podcast idea came, and the whole idea to make it, you know, a humanitarian effort and something much bigger than just Hawken t-shirts, you know, it took time to develop. But those tattoos really set off something in motion. I mean, we are about to start a movement and really change the way people approach the homeless population in San Francisco, because what they're doing isn't working. And you see this starting in San Francisco, then starting to roll out nationwide. I do, actually. As a matter of fact, I do. I see it any city, USA. I mean, what we're doing is we are taking the revenue from the advertising, and it's for the people, by the people, and because of the people, and we're putting that money right back into the city. You know, as a for-profit, I don't have to answer any questions. I don't have to show any numbers. I'm just going to take my cash and do what people aren't doing, you know, and really change because the way that the non-profits have their setups, they're in these very old buildings and they don't, the building owners, the property owners don't have to answer to anybody. And so it stays a cycle. And we're here to break that cycle. Got it. And what would you say, you know, how do you, what would you say, like the next five years looks like? Like, what's the rollout plan for this? You know, I actually, the next podcast that comes out, I solicited McKenzie, Scott, and Melinda French Gates directly. I found a piece of property in San Francisco. It's six acres gated community in the most pristine area. It's $30 million. I'm looking for help to get me next level. And that's what all this is about. The next few months, I really need somebody to see what we're doing and believe in it and bring me next level because this will change the way for-profits and non-profits do business. I promise you that. Love that. And, you know, a bigger question, you have this big goal, this big sort of more on the philanthropy side of business. No, humanitarian actually, there's a difference between co-anthropists and humanitarians. How would you explain to someone that's starting out, they're just trying to pay their own bills, get their business started? How do they get through that and transition to this humanitarian sort of bigger picture, big vision approach that you have? What advice would you give beginner entrepreneur that does want to change the world, but is maybe- Want to change their world? Yeah, yeah. Consistency. I mean, my whole life has been consistency. I live this 80, 20 lifestyle. I used to be very heavy actually. I lost a lot of weight, almost 70 pounds and never put it on. Yeah, 25 years now, I've lived a different lifestyle. And, you know, like what I'm doing, it's all about perspective. When you change your perspective, you can change your life. Totally. And I did that. And consistency and a positive perspective, every day you get up, you have the opportunity and you do it. Yeah, I think that I love that key, sentence there. I use it a lot. Like your perception, I say your perception shapes your reality. Yeah. Right. And you kind of say similar. So can you explain and elaborate that a little more for people listening? Actually, I can. You know, I have three children and my middle child has Asperger's, which is on the spectrum of autism. And we had been taking him to therapy every week for 10 years since he was nine years old until he's 19. They kind of kicked us out. But what they taught them was perspective taking. I sat through these therapy sessions. He was very little. And what they teach them, they taught us how to talk to them at home. And over the years, as I learned, my perspective started changing on so many things, not just how it affected my life. I actually ended a marriage. And honestly, the creativity came as soon as that happened. As soon as I changed my perspective, I changed my life. And here I am today. I mean, couldn't have imagined it. Yeah, yeah, that's great. So would you say that perspective that holds a lot of people back? That's why they're maybe negative or they don't look at life the way they should? Absolutely. And it's the same way, the same approach with the homeless population is I'm going to help them change their perspective in order to help them change their lives. You got that go to person to just help you consistently. The cycle will change. So would you say with the homeless as an example there, what is their perspective? Is it a lot of them that they're just there just do them forever? Yeah, I mean, you know, it's like in weight gain, it takes a lot of work to gain weight, right? It takes a lot of work to lose it. But when you get to the point of homelessness, you are at your wit's end. And if you look at my last podcast, I actually have like what I call case study, somebody I met randomly and we're working on his, you know, striped back to being a productive member society. And, you know, the guy was a homeowner, and what have you and all the things and just slowly unfortunate event after unfortunate event, these people are in such state of like, nobody can help me because when you use a non-profit or such services, they shove you off, you know, they don't want to deal with you. They're just in there for the nine to five. You never seen a CEO actually do the work. And that's the difference between the philanthropists and the humanitarian. All these big companies, they're ready to give their money and say, look at me, I did a good job. And then that's where they stop. And that's where I pick up. So just to find that a little more for people. So, you know, you're describing this kind of more that, yeah, obviously anyone in a big company in a corporate company or CEO can write checks, right? But you're talking more about, you know, individual care, getting your hands dirty, putting in, yeah. I mean, you know, unfortunately, unfortunately, we need money to live in society, right? We need that to do that. And the way that I've done, I've created a way to cycle the money. So I don't have to constantly go out and, you know, I mean, there's the advertising and what have you. But the cycling of the money is the way to keep it with you and actually do good with it. You know, the CEOs, they're writing their checks, and they're just sitting there and saying, okay, but they don't know that actually anything gets done. And that is the key problem. They'll keep giving money because they keep making money and it's a tax shelter. That's what I'm trying to eliminate all of those bullshit, basically. You know, if you really want to give, you really want to be something, you know, and make a difference, forget the tax shelter, give it to me. And let me show you actually, you know, make it work. Yeah. And what would you say, like, you know, if you go further into the future, 10 years from now, how, where'd you see being at and what's changed by then? Oh, wow. To be honest, I see a real difference. And people wanting to come what I'm going to call I heart SF village, the six acre of property, I don't have people knocking on my door, because I'm using, you know, I heart SF is a is a culmination of my life's experiences, both trials and tribulations. And I'm here to help. I know that's my mission in this world. And it sounds a little cliche, but I'm here to really show people gives it fills me. This guy, I'm working with Gary, to see him go from where he was to where he is now. He's just filled with so much hope. I hope to do that for real people. Yeah, great. On a grand scheme, a scale. No, even no small scale. But on a grand scale, I see other people following this model and doing it in a place I actually just purchased the domain I heart filly.com. So you almost like a franchise almost. Unfortunately, I can't franchise it, but other people can do it. Yeah, I wish I could franchise it. Yeah, follow the business model. And I wish them luck because every city needs some kind of help in a different way. Great. And what else, you know, as we come towards the end today, what else do you want to share or what people may not know about you as a part of this journey? Oh, geez, you know, this started with a friendship. And as that friendship evolved, and you know, life happened, we created this amazing company. And I can't wait to get it out there. I mean, I'm just a quirky kid who always wanted to do something good in this world. And I can't believe the luck that I've stumbled upon. And I just need next level help. So whoever's out there wants to work with I heart SF, we're ready, man, we're ready to, to introduce ourselves to the world. Good. And what you know, people listening, what what is the help you need right now? Where can people chip in and support this mission? Oh, I need I need a grander scale, you know, I don't need chipping in any little dollars, any grander scale, I need a big company to come in and say, okay, this is what to do next. I mean, I'm a shit. Yeah, I've taken this business as far as I can, to be honest. And I've created all the content and all the information I put everything I need to say out there in those podcasts that I currently have one more coming out. But I need, you know, that's actually, you know, to be honest, why I found this, you know, and I really do hope that it does what I really need to do. Yeah, I really global, you know, that was the keyword when I talked to Meg. And that was the word that I had in the middle of thinking about divorce, creating this company. I just thought when I came across this domain, it's global. Love it. Good. And last question, then, people want to find you, they want to support you, they want to follow the journey. What's the best way for them to follow along? Oh, all the social media platforms, particularly our YouTube channel, it's the most important information you want to buy merchandise. It's on our website and all the pretty things of San Francisco are on our Instagram. Love it. Well, guys, hopefully you are inspired by that. It's so great to hear this, you know, unique business approach where you are helping on a one-to-one basis, but also over time, it becomes more grand and impactful, especially in the San Francisco area and hopefully across the nation and maybe the world to come. Right. So I love hearing this and that's what we're doing here is trying to feature these stories and the good that entrepreneurship can bring. So kudos to you and I'm so excited to see how this grows over time. Thank you. And everyone, go support, go follow, go check out Instagram and social media. And as always, keep making a difference. I'll see you guys soon. Take care.
