Ep 139: Make Government Beautiful & Functional Again with America's Chief Design Officer Joe Gebbia
39 min
•Jan 20, 20263 months agoSummary
Joe Gebbia, founder of Airbnb and now Chief Design Officer of the United States, discusses his political evolution, his work modernizing federal government digital services, and his vision to upgrade all 27,000+ .gov websites to consumer-grade design standards inspired by the 1970s Nixon design initiative.
Insights
- Government digital transformation is achievable at scale when leadership prioritizes it as a presidential initiative and recruits top Silicon Valley talent with clear authority and resources
- Small proof-of-concept wins (like the 4-day federal retirement process) create organizational momentum and credibility to tackle larger systemic problems across agencies
- Design and aesthetics are strategic tools for national competitiveness—how government presents itself digitally affects citizen trust, recruitment, and international perception
- Outdated government contracting models (time-and-materials billing) create perverse incentives where completion is economically disadvantageous, requiring structural reform not just better execution
- Political realignment among tech leaders is driven by specific policy failures (border security, crime, regulatory capture) rather than ideological drift, making pragmatic problem-solving appealing across divides
Trends
Government digital modernization becoming a competitive national priority with private sector talent recruitmentDesign-led government reform as a presidential initiative model with bipartisan appeal when focused on functional outcomesTech founder political engagement shifting from traditional Democratic alignment to issue-based pragmatism and Trump administration supportFederal workforce digitalization reducing process times from months to days through UX/UI redesign and database integrationRejection of legacy consulting models in favor of in-house agile teams and outcome-based accountability in government ITConsumer-grade UX standards (Apple, Airbnb) becoming baseline expectations for government digital servicesPrivate sector funding of government infrastructure projects to bypass budget constraints and accelerate implementationProof-of-concept methodology (pick one use case, perfect it, then scale) proving effective for large bureaucratic transformations
Topics
Federal Government Digital ModernizationChief Design Officer Role and AuthorityGovernment Website Redesign (27,000+ .gov sites)Federal Retirement Process DigitalizationRecreation.gov Platform ModernizationDrug Pricing and TrumpRx InitiativeDesign as Strategic National Competitiveness ToolGovernment Contracting ReformTech Talent Recruitment to Federal ServiceBorder Security and Immigration PolicySan Francisco Crime and DA AccountabilitySilicon Valley Political RealignmentDOGE (Department of Government Efficiency)Presidential Design Initiative (Nixon 1970s Model)Agile Government Operations
Companies
Airbnb
Joe Gebbia founded Airbnb; marketplace design principles applied to federal government modernization
Apple
Referenced as design standard for government digital experiences; goal to make .gov sites as delightful as Apple Store
Iron Mountain
Pennsylvania-based secure document storage facility housing federal retirement records; digitalization project starti...
Disney
Mentioned as client storing physical media at Iron Mountain facility
MGM
Mentioned as client storing physical media at Iron Mountain facility
OpenAI
Referenced as example of US technological innovation contrasted with outdated government digital infrastructure
xAI
Referenced as example of US technological innovation contrasted with outdated government digital infrastructure
Palantir
Mentioned as private sector funder of White House ballroom renovation project
People
Joe Gebbia
Airbnb founder; Chief Design Officer of United States; leading federal government digital modernization initiative
Joe Lonsdale
Podcast host; venture capitalist; interviewer discussing government design and political realignment with Gebbia
Donald Trump
President; approved Chief Design Officer role and America by Design presidential initiative; prioritizes design aesth...
Elon Musk
DOGE co-lead; recruited Gebbia to government work; friend and political ally of Gebbia in Trump administration
Robert F. Kennedy Jr.
Secretary of Health; inspired Gebbia's government service through bold health policy ideas and outsider perspective
Deb Haaland
Secretary of Interior; pitched recreation.gov modernization project to Gebbia in April
Richard Nixon
Historical reference; created 1970s presidential design initiative that modernized NASA logo and National Parks brand
Charles Eames
Mid-20th century designer; participated in Nixon-era presidential design initiative; design hero referenced by Gebbia
Massimo Vignelli
Graphic designer; participated in Nixon-era presidential design initiative for government modernization
Paul Graham
Y Combinator founder; mentored Airbnb; methodology of picking one city/use case to perfect then scale applied to gove...
Al Gore
Referenced as candidate Gebbia voted for in 2000; represents Democratic party alignment before political shift
Bill Clinton
Historical reference; held stricter border/immigration positions that Gebbia aligned with before Democratic party drift
Hillary Clinton
Historical reference; held stricter border/immigration positions that Gebbia aligned with before Democratic party drift
Chuck Schumer
Historical reference; held stricter border/immigration positions that Gebbia aligned with before Democratic party drift
Quotes
"What if we just make the government as delightful and satisfying to use as the Apple Store?"
Joe Gebbia•Opening concept
"This is a shot on goal that we've never had before, to actually upgrade the way we present ourselves to the nation and to the world."
Joe Gebbia•Mid-episode
"The business model of some of these contracting firms is time and materials. Your business model is to never finish."
Joe Gebbia•On government contracting
"I think this is working because it's a presidential initiative. I think it's working because we are really pulling in veterans out of Silicon Valley from a talent perspective."
Joe Gebbia•On why modernization is succeeding now
"I have hope. I've also seen things behind the scenes where like, man, there's a lot of duct tape in here. But I am optimistic."
Joe Gebbia•Closing reflection
Full Transcript
What if we just make the government as delightful and satisfying to use as the Apple Store? President Nixon, in the 1970s, created a presidential initiative to improve society through better design. And what they left behind were literal icons. The National Parks brand. The NASA logo. You're now the Chief Design Officer of the United States. How did that come about? President Trump has done a phenomenal job. He knows that aesthetics matter. Not just one agency. Not just one website. all of the digital touch points between the U.S. government and the American people. This is a shot on goal that we've never had before, to actually upgrade the way we present ourselves to the nation and to the world. My friend Joe Jebbia is the founder of Airbnb and had maybe what I'd call typical Silicon Valley views. He's since come around. He's friends with Elon Musk and others, and he decided to back President Trump and fight for his values. Now he's in government. Let's hear from what he thinks about what's going on in DC. A lot of us are really inspired by what he's doing right now. Not only has he fixed a bunch of things, but he's put together some of the very best designers in our country, and he's going to fix websites to get tens of millions of visits per year, make our government beautiful and functional again in a lot of areas. Excited for you to meet Joe. Welcome to American Optimist. Excited to have my friend Joe Jebbe here with us today. Joe, thanks for joining again. Joe, it's great to be back. Thanks for having me. I think of 134 episodes or so, I think you're our first repeat guest. So honored. I appreciate it. I appreciate it. You are a busy man right now. You are currently the chief design officer for the country. We love seeing you in Austin, of course, for basketball and otherwise. We miss you when you're out here, but you're doing really important work. What's been interesting? What have you learned or uncovered about how DC works? This is your first time doing this, right? Well, first of all, anytime I come to DC, I couldn't wait to get out of DC. i'd always come through and be like yeah you know it's a place of you know very important decisions and very important people uh it's you know kind of the bedrock of where democracy takes place united states uh i remember thinking just the speed with which it moves never spoke to me and i used to think wow like i'm so glad i don't have to spend time there uh beyond the occasional you know meet a senator meet a congressman as a founder of airbnb you were here for policy purposes sometimes. You drop in for a day and, you know, take some meetings. And so it is, you know, a great twist of irony that I'm now spending a lot of time here. Your politics have evolved over the last decade. I think you, if I may say so, I think you had what were more mainstream Silicon Valley viewpoints and you've always been like reasonable, moderate, and you ended up along with your friend Elon and other friends supporting Trump and changing your mind. Like why'd your politics evolve? Funny thing about this question is that I actually don't think my politics evolved that much. What happens is I think after being a lifelong Democrat, going back to Al Gore in 2000, when I could first vote in college, it was hard for me to identify with the things that they stood for. The things that I remember from previous presidents and previous policymakers on the democratic spectrum, it kind of went so far left that I couldn't identify myself with the party in the same way. Were there certain things that particularly offended you or certain battles that were really important yeah look i think there's a couple things i've spoken about the border before i think having a border that was really just wide open where as i dug more and more into it i started asking questions back in 2021 2022 seeing these headlines of you know tens of thousands of people every week coming into our country um unvetted um you know more effort into having people pass through uh customs at the airport we do with you know multiple times that amount coming across our border on the south i thought this is odd what's going on here um i should look into this more and that led me down a path of um talking to people on the left talking to people on the right and i felt like i got a lot more direct answers from people on the right um who were just much more forthcoming about what the issues were, why they were happening. And lo and behold, you know, we had a lot of excuses in the last administration about why the problem couldn't get solved. Oh, you got to wait on this, that, and the other. And in the first couple months of the Trump administration, it became very clear that the power to solve this problem was entirely in the hands of the president. All the excuses that were rolled out over the last administration were false, as proven by this president, as presented by President Trump. Suggest they might be doing it for other reasons, unfortunately. Unfortunately. I think President Trump has done a phenomenal job securing our country, making sure that people who immigrate here are following the legal paths, which are great. I'm all for legal immigration. I don't think that dissolving our border is a policy that I can get behind. And so that's one of the initial straws on the camel's back that tipped me. But other things too, like, you know, living in San Francisco and going through a whole DA situation there where they just didn't prosecute criminals. My parents' home had three break-in attempts in a very short amount of time. I remember biking around the city. You'd see these sparkles as you're biking on the bike lanes. Catch your eye. And like, you know, every two blocks, there's another like set of sparkles. And it turns out it's like a smash and grab. you know window gets broken on the car and it's just it's so pervasive like i remember had to change so many bike tires because you're always riding over glass in san francisco um there because there's never any consequences i've had so many friends and people i work with have had stuff stolen from them in san francisco it's embarrassing yeah it's it's like a rite of passage you know i avoided it for so many years there and then one day i come out to my uh my volkswagen gti and it's like gone but i learned early on like never leave a valuable in your car at all in fact on my block people used to leave their windows down and the doors unlocked yeah and there was a note in the window that people would literally put on on their car that just said nothing of value here you know like that's how bad it got we still own a house in california and during the buy administration the cartels in the very nice area hit five of the houses right around it we had a ton of security and cameras and stuff so i think they avoided ours but i heard they did this thing where they go in and they take the safe and they leave. And it was people coming across the border. So the safety was a big issue for all of us. Well, and I think wrapping that up into a headline, it's caring more for the criminal than the victim. And it's something I just can't agree with. You know, it's like there's just so much more thought and care and energy put into, you know, I think the wrong side of the equation. So you started to see a bunch of these things, investigate it more, and you realized you agreed overall a lot more. Yeah, by the way, these were not necessarily like, these are some of the many things that had shifted. You know, there's a drift. I'll call it a drift, like the Democratic drift. But Yad Gore wasn't necessarily for all these things in 2000. No. I mean, go back to, there's clips floating around the internet of pretty much every, you know, major policymaker on the left, going back to Bill Clinton, espousing how important our border is, talking about how we have to, you know, tamper down legal immigration. There's Schumer talking about this, Bill Clinton talking about this, Hillary talking about it. Like that, that was the Democrats that I grew up with. That was my association with them and my idea of, of what they stood for and how they represent my ideas, my values. And so something happened, you know, in the last administration where things just like really drifted. And now we have socialists and communists. So why did you decide to step up and serve in DC? Like what, what led, so this is one thing to get involved in the election. That's a civic duty. I did that as well. I'm really impressed though because you've done a lot more you've actually come here and you're serving in DC how did that happen this is not my cards whatsoever and so you know I as a supporter of Bobby Kennedy Secretary Kennedy just super excited about what he has been doing for our nation and before he even got to office was excited about his the prospect of what he could do which is here you have a guy who has big bold ideas about how to improve the health of our country and right now the health of our nation's in the gutter um you know 70 of people have chronic disease yeah it's uh it's kind of insane you know at all age ranges um and it's like we spend the most on health care yet we have the most disease and there's there's a something that's like very wrong with that there's a lot of stuff that's broken i know you spent a lot of your own money we talked about cleaning up our oceans with plastic is a big thing you've been working on there's all these things that are just messy and broken our garbage it's not taken care of huh yeah Yeah. You know, and here comes somebody who spent his life fighting for folks and has big ideas and is not, you know, captured by industry. He doesn't come from the industry. You thought you could trust him based on that? Well, yeah. And I felt like, you know, if you just keep repeating what you've been doing, how are you going to get any different results? So if it's just a revolving door of industry coming in and out of that position, I think he comes really from the outside and has a really bold policies. And so I came to DC back in January for his, his swearing in, his confirmation hearings in the Senate, which were incredible. Like what I felt like as a part of history, you know, you're in those, those beautiful old rooms and, you know, there's also all the decoration and it's like the media and it's like, it was standing room only. It was like it was like felt like history was unfolding in front of you And I got a text from Elon around that time around that time of the day It said hey I heard you in DC You want to come hang out with the Doge team? I thought, well, I got a flight tomorrow back to Austin, but why not? And I ended up spending the day with that team and saw some of the things they were working on, saw the speed with which they were moving. and I go, wait a second. This is not the DC that I've, I remember. This is moving at tech speed. This is moving at Silicon Valley speed. And they're actually getting stuff done. They're actually shipping things. And that after my time with them, they asked me if I would come help with a pretty unusual problem to solve. They lovingly called it the mind problem. The mind. This is a giant underground mine that all retirement papers go into. So I was like, what the heck is the mine problem? It turns out there is a mine in Pennsylvania that is a, you know, it's a service that is offered to companies that have physical media that they need to store securely and safely. And what better place to put physical materials than inside of a mountain? You really need it to be safe. Yes. It's like Gringotts. Yes. The company's actually called Iron Mountain. Great name. And so, it's an interesting place. You know, they house a lot of the media companies, Disney, MGM. Like some of the original Bond films are there. Some of Michael Jackson's original recordings are there. Some of the tech companies house physical media there. King Arthur's Sword. There is a lake under the mine. Scalibur. Believe it or not. It actually helps the cool, the whole place. Oh, there you go. That makes sense. So, it's also the place since the 1960s, the government's been storing paper there specifically for retirement. Yeah. Which in the 1960s made sense because you had a lot of paper and it was all, had to go somewhere. Had to go somewhere. Skip ahead, you know, half a decade or half a century. And why on earth are people using paper to retire from the government when it takes six months to process? Yikes. It's riddled with frustration and errors. all these problems that i think are an injustice it's just like a classic stupid old-fashioned old-fashioned like archaic um artifact of the past and um they said can you come please make this an online only digital experience um that can be a lot faster than six months there's a hundred thousand workers retire every year from federal government this is a big big issue it's a big issue and you know if you've given the best use of your life to the government it should be enjoyable on the way out, not an obstacle course, which it is today, which it was. So how'd you attack this problem? I think we can learn from this maybe because you've been successful at this one. You're not even doing bigger things. Like how did this work? What'd you have to do? You have to rip up certain things that were there. You had to oppose certain interests. Like how did it work? Well, it started with my very first meeting on my very first day. I'm in a conference room with myself, a team member of mine, and a couple of the career folks who work in retirement services. and we start with this giant whiteboard and map out okay here's bob bob's been with us for 45 years he's ready to retire walk us through what bob has to go through to exit the government and receive his his much deserved annuity payment and so we spent at least two hours boxing it's like a saga for bob it was a saga for bob look at every database and every system that had to talk to the next one that you know stalled out here and had to flip over here and you had to wait on some other agency and anyway the whole thing was like felma and accounting who's 72 and she has to like do something to make the next step happen it's just crazy stuff it was i mean my eyes hurt at the end of the session i'm looking at this whole thing going how does this how does thing even working it's so convoluted and um my the partner i was working with on this his name anthony uh we asked the team in front of us we said you know if we took there was one tiny use case where you could have a digital retirement we said let's take that one use case and let's push one through the system how fast can we do that yeah so we asked the folks in the room and they go well four months the person said six months a guy on the video call said wow definitely would take 12 months to figure that out and we go well what if we did it in a week yeah and there was a hush in the room you could see terror on people's faces a week to do an all digital retirement's never happened before and so we said well if you had the supportive leadership if you had access to all the resources that you needed and if we just handheld one meaning at every step along this way that you just we just mapped out here together we if it gets stuck somewhere if there's if there's a speed bump we will go to that person's desk and talk to them and say hey we're in the middle of a sprint right now can you unblock this for us we'll call them we'll physically go to their desk and talk to them is that isn't that against union rules sorry it's all in the building that's fine um and so that's exactly what happened actually that's not exactly what happened we went off the careers took this assignment on and they didn't do in seven days they did it in four days wow they did it faster than we all thought wow it was possible you know again it was a proof of concept prototype yeah this this was very much like paul graham's yc advice to us which in back and going back to airbnb land yeah uh we were trying to figure out how to make our marketplace work. And he said, pick one city and make that city successful. Figure out supply and demand in one market and make that work and then scale that model to the rest of your markets. And this is very much that, like we picked one city, we picked one use case and we just made it work. From that, of course, everyone was blown away. Oh my God. And it gave people a proof point that it actually is possible. That's extraordinary. And I want to ask because, because you mentioned Paul Graham, who was obviously an amazing mentor to you guys in Airbnb. A lot of people in Silicon Valley have been giving you a lot of crap who you used to work with. I know he's not a fan of the president. I don't know if he said anything or not to you, but like in general, like what has the experience been like talking to people back in Silicon Valley? Have you tried to show them what you're doing good things and they appreciated it? Have a lot of them cut you out? Like how'd they react to you doing this? Around this time where I got involved in this work, it was a mixed bag. You know, certain people reached out and said, you know I'm I'm excited that you're doing this and I could never really speak up in my company uh you know I kind of always stayed a little bit quiet yeah uh because I couldn't I couldn't promote my uh support for this administration and so a lot of people reached out to me directly and said thank you so much for for doing this um you represent me like you've gone out in front and you've been public about this yeah it takes a lot of courage to do they couldn't um and then I think that you whole other group of people who you know i don't know off the deep end so they send you lots of notes yeah like i would notes is for being very kind i call them like hate mail it's probably the right way to put it um and so i don't know like hey guys i'm fixing retirement in the government yeah make it better for federal employees uh do you really have an issue with that like come on Like if you have, if you have a problem with that, I can't help you. Like, and you know, I probably shouldn't dwell on, on those kinds of people in our life who the connection is so surface level that just by association to an administration, trying to fix something for the greater good, you know, they want to end the relationship with you. You're good. There were some positive ones. It's sad there were negative ones, but it sounds like it hasn't affected you. What was the end result for the, for the retirement program? Is it now working for everyone? Absolutely. So I pulled in Silicon Valley engineers, a couple of XN Airbnb guys, guys, pulled in some amazing designers and we got to work. You know, we did a design process, which is usually starts by deeply understanding the problem. And the best way to understand the problem is by talking to the people who are living it every day. And so we spoke to a whole range of retirees, both upcoming and those who had just retired and gone through the existing process. We talked to people in HR, we talked to people in payroll, and we really started to understand this ecosystem around what does it mean to retire in the federal government and through these conversations you'd hear repeating patterns you'd hear simple things like people had no idea what the next step was or what setting expectations would go a really long way to help people along the i love that principle of government show them what their station should be shown about how long things should take like have some frameworks for people just having transparency and insight to like what are they actually going to be earning with their annuity payment the way it worked previously is you didn't find out how much you're going to make every month for the rest of your life until your first check checked arrived months later oh that's funny how can you plan your life that's a big surprise how much money you get or not exactly it's a huge surprise and so just imagine that like you already been retired you not earning any income you got bills to pay rent checks perhaps you trying to plan your life with your grandkids or the vacation you always wanted to take And you have no idea what your income is going to be That a fun surprise but that's crazy. If it's higher than what you think it's going to be. It's not a fun surprise if it's lower. So we did things like we tapped into databases that have been around this whole time to instantly get a snapshot of somebody's work history and their payroll history and feed it into a calculator to give somebody an instant estimate of what they're going to earn. Yeah. Get an estimate. It might not be perfect, but it's close. It's usually perfect. You know, it's often like the edge cases are when it's off by a few bucks, but in most cases it is what they're eventually going to end up making. And so through that, we realized we can like dramatically speed up this process. And so the time that somebody would actually spend filling out their, their forms and applications on paper. We brought everything online. There's no new paper involved. And we've allowed people, everything's pre-filled because we pull from those existing databases. We give you your annuity estimate for the first time ever. It's like a huge innovation. We tell you what's coming next in the interface. Has anyone thanked you from the government? He's like, oh, this is nice. Oh yeah. We get lots of, uh, lots of love notes from people who are like, wow, this is so fast. Like, I can't believe how you do this. Because most government workers on average are, tend to be on the left and tend to be skeptical in general of Trump on average. So, but do you think some of them were impressed by this despite that? Yeah. I mean, this is, you know, insanely bipartisan, you know, just fixing things, fixing things, you know, fixing broken things. And, uh, on August 1st, we flicked the switch, all new retirements, uh, required to go through our software. And now we've got upwards of 70,000, uh, retirees in the, in the pipeline. And the process that a retiree spends themselves or an employee went from, you know, dozens of hours to six minutes or less. I love it. It's, we've really streamlined this whole process. And instead of six months, it's, it's, it's days, weeks now. Days. Days. Amazing. So it completely fixed it. And I want to take some of the principles and talk about what you're doing now, but first I want to ask you, so Doge, I thought got a lot of great work done. Obviously, Elon and the, and the president had a bit of a spat. I'm pretty happy to hear their friends again now, but it seems like a lot of people around Elon left to go build things in the rest of the economy again. So what's the latest with Doge? Are there still people here doing it? Well, yeah, I think it's part of what Elon said on his way out. Doge is a state of mind. It's like Buddhism. It's an idea that can persist. But it's still going on and fixing things in terms of the spirit of the agencies and the people. Yeah, some people have taken full-time roles within different agencies and have brought the spirit of Doge into those agencies. But you're still seeing people publish like on the X sites, Like we cut $5 billion, but that's more from within the agency than from any kind of central Doge. Exactly. The idea of Doge has made its way through all the agencies. And one of the things I really liked, and I don't know how much it's appropriate to talk about, but there's a lot of consultants who charge billions of dollars and were very slow and who didn't seem to be part of the solution, who've been around here for a long time. A lot of them got removed by a lot of people. Is there anything you could tell us about that? Well, you know, it's not hard to bump into some projects that's managed by an agency where they shop out the technical part of it to some third party. And the common phrase that I've heard over the many months is it's almost done. It's almost done. And then when you dig into that a little bit more, some people will admit to you, oh, they've been saying that for five years. And then you dig into a little bit more and you realize the business model of some of these contracting firms is time and materials. Yeah. Which means that your business model is to never finish. Your business models just go as long as you possibly can. What's the incentive to get something done? Yeah. And so this sort of, it's almost done. It's almost ready. You know, it was kind of on repeat in some of these places that I would interact with. So you've shown it's possible to fix something big and bold that mattered. You've created new principles for people to interact with the government and see their salary. They're going to get ahead of time or annuity. They're going to get ahead of time. All this great stuff. It's functional. And it turns out there's like hundreds of other things like this to fix in government. And we need a bigger effort. And I think a lot of us are really excited. You're now the chief design officer of the United States. How did that come about? Well, it's around April. I'm in OPM, Office of Personal Management, where retirement takes place. and i get an email from secretary bergam from interior and i get on the phone with him and he basically pitches me this idea to joe can you please come fix recreation.gov so turns out recreation.gov is a booking platform where people go to book their campsites park tickets you know something about that from airbnb one or two things yeah which he was very aware of and he said i heard on campus could you please come fix this for me uh you know it looks like one of our competitor sites from maybe 2009. you know it's it's there's a lot to be desired for when you have like this incredible feature of the american experience international parks yeah they were being undersold in the way that they were showcased and so i said secretary i absolutely love to help you with this and um sort of after that other secretaries began reaching out and so i started to see like okay there's demand here for better design there's demand here for modernizing the digital surfaces of the government and i thought well you know i've i've given six months commitment to fix retirement and then i'm gonna go back to austin uh but if i were to stay a little bit longer uh what would that look like and what would it look like to have a national initiative to actually go in and up level and upgrade not just one agency not just one website all the websites all the agencies all of the digital touch points between the u.s government and the american people and that's where i began to think about like what would be the biggest thing i could possibly come up with well it would be some kind of design for america initiative that would be presidential from trump himself um you'd be like america by design that would be the national initiative okay well within that i'm going to need us some kind of team to recruit recruit and procure the best of the best from our era to come work on this uh and so we'll call that like it's like a design studio for the nation it's like the national design studio and then I thought well you know I'll probably need a title with some authority to help push these things through and make this happen I thought well chief design officer of the U.S. and so that became the the pillars of of this concept um and that's back in April so then how do you go from that to actually bringing it to life yeah that was a long journey I heard earlier this year you spent an hour with President Trump talking about design actually you actually you think you probably said it was probably the greatest birthday present you've ever gotten what are the media and critics not understand about him in that interaction and we would you inspire him with this when you that time together yeah we had an amazing session in the oval office where i was able to uh give the pitch that i had honed over the previous couple months and was able to to talk with him about uh this initiative and what it would mean for him to um to take this on as as a presidential initiative and one of the things i share with him is that it's not the first time in u.s history that a president has seen design as a way to improve society what i discovered in my research is that president nixon in the 1970s created a presidential initiative to improve society through better design and so because it was a national initiative it attracted the best and brightest talent of the era you had like ames it was there right charles eames one of my design heroes he was the most I'd say the most prolific designer of the mid 20th century Masabo Vignelli for all the graphic design fans out there and all of their contemporaries came through DC and actually contributed and what they left behind were literal icons the National Parks brand the NASA logo every agency got a visual upgrade to the standards of the 1970s they even did things like the National Highway Signage System which is great they standardized all of that yes yes it was kind of like let's let's tidy things up you know and so i think it's time to tidy things up in our nation at this point in time where you know the internet didn't exist in 1970s it does today we have upwards of some estimates say 27 000.gov and uh websites um that some look like they're from the mid 90s with regards to their interface design it's like what if we just make the government as delightful and satisfying to use as the Apple store. This is going to affect tens of millions of Americans experiences. Are you, how fast are you going to go? Are you going to start seeing this stuff soon? Yeah, we're still ramping up the team. Been able to recruit some of the best and brightest minds of our era. And we need the top talent. And we need the top talent. This is this is a shot on goal that we never had before to turn government interfaces and digital experiences into a consumer app That at the level of Airbnb or Apple or many of the companies that you invest in through AVC This is the time and the way to do it. My methodology is you bring in the best possible talent out there. That's the only way this works. There's a lot of really exciting stuff that you're doing right now. What would you say to talented people in the technology world who are curious about it? Well, I'd say this is a once in a lifetime moment where we have a shot on goal to actually upgrade the U.S. government, the way we present ourselves to the nation and to the world. My vision is that at some point, somebody's working on a startup and they go look at a .gov website to see how they did it. And we can actually create references for good design in the government rather than be the butt of a joke. this is like the 1970s where the NSA was so far ahead of everyone that the universities will only figure out like more than a decade later, like why they did what they did. We all, we grew up seeing the government could be confident. And so you think, you think it's possible again? I do. I do. And so for anybody listening, who's software engineer, who's a designer, this is a really a once in a lifetime moment to serve the country, to be drafted onto this team. You know, I've only got about 15 jerseys for designers and 15 jerseys for software engineers. So somebody did say this is like the dream team in 1992, Michael Jordan, Magic Johnson, Larry Bird playing in Barcelona, going for the gold. They said, this is going for the gold when it comes to technology and design. And then gold is appropriate given this White House. Exactly. I think the fact that you and many of our friends are donating to this and supporting the effort, and I'm a proud donor on a smaller level than you guys. I think it's a really positive thing. If people want to support it, to me, this is a really important thing because you're not just doing design like aesthetics, which is nice. You're doing like the interaction, the principles of interaction for how consumers get to work with the government, which I think is really important to make it competent, right? How many .gov sites are there, by the way? And how many are you going to try to fix? Well, some estimates have up to 27,000 and we're fixing all of them. All of them. Why not? Why wouldn't we? I guess, can AI help with some of this too, along with the designers? because all by hand would be tough. No, it's not all by hand. We're employing modern technology to solve this very modern problem. And you're going to start showing results by next year? Yeah, we'll have major updates before July 4th. We've already shipped a couple of things already. People can see some of our initial work on safedc.gov, which is a new website to help attract law enforcement talent to come join the task force here in DC. We shipped trumpcard.gov, which is- card that's the golden one we showed on the screen the eagle right yeah yeah this is uh where people have a fast track to a green card um if they have the resources for it and then another interesting one is is trumprx.gov which we're working on right now what's this this is a very cool initiative so um drug companies invent their drugs in the us sell them around the world and typically the prices for those drugs cost more in the us than they do in other countries this is not a new issue every president has tried to you know level the playing field and say like why are we subsidizing drugs for other nations um it's even first world nations yeah i mean i mean maybe in africa it's fair if they can't afford something otherwise but i think for versus like europe or something exactly wrong exactly yeah exactly so um most recent presidents have tried to work with the industry to fix this and trump in his the second term has done a phenomenal job of actually cutting through and and fixing this and so he has the pharmaceutical companies now bringing most favored nation prices to the u.s and trump rx will be the storefront for americans to access the lowest cost drugs on the internet and can you use your insurance there how's it work eventually eventually we're looking at that um right now it's it's a pass-through so you'll be able to find source whatever drugs people need to stay healthy um and we'll connect you with the source for the the lowest cost drugs cool the internet so this is a very unusual dc conversation because you're like positive about all these things you're getting done usually very oftentimes people are like oh and then the bureaucrat stopped me here and then this was broken and you do have some negative things you have to push through sometimes and yes of course you bump into things and old processes and people saying well it's always been done this way why would we change it. I think though there's an incredible amount of momentum behind this. You know, the excitement around America by Design, the excitement around National Design Studio, and the excitement on the demand side of secretaries and people in agencies. Yes, please fix this for us. We're so happy you're here to like make us make this look good, right? Like why would we shortchange the way that we present our nation to the world. It doesn't make any sense to me that we have a nation where you can have ideas like XAI and OpenAI and be on the forefront of technological innovation. And in the same nation, government websites, some of them turn off at 6 p.m. because they have operating hours. This is crazy. I have to ask because President Obama did bring in tech talent, but the stuff didn't get done. Like what's the difference is letting President Trump and you fix this? Is it just your leadership and his leadership? Or like, is there a cultural difference? Like what's happening? Why is it working now? I think this is working because it's a presidential initiative. I think it's working because we are really pulling in veterans out of Silicon Valley from a talent perspective. I think it's working because this president really deeply cares about how things look because he knows that aesthetics matter when i was with him in the oval office we got into the topic of design we talked about the the cracker barrel brand fiasco he said joe what would you do with that and i said well mr president um i think they have one option which is to roll back they strip the soul out of their brand yeah uh and so they just have to go back to what they had which actually they end up doing that and we had a good laugh about that and then he pulls out the drawings for the the ballroom design and we're weaning over his big desk in the oval office and he's showing me all the details oh joe look at at the circular window, just like the White House with the trim, the color and paint. I said, Mr. President, I think you and I have the same care for detail. And he laughed. I love it. I love it. I was watching that from Secretary Besson's office because it looks over it right now. I guess everyone's going crazy about it, but it seems like a very rational thing to do to fix it. Well, yeah. Have you seen what they host world leaders in when they come to town? Yeah, exactly. For big events? Exactly. It's a plastic rental tent. It's a white rental tent. You'd see it like a wedding or something. Yeah. You know, like a medium budget wedding. It makes a lot of sense. Yeah. You go to most any other nation, you go to the UK and you're in some grand ornate hall that's got, it's rich with history. This president definitely has pride in our country and wants it to be great. I mean, just look at the side by side for anybody who's an issue with the ballroom. Just look at what we were doing to present ourselves to prime ministers, kings and queens from around the world. It was a joke. so incredible props to president trump for pushing it forward and by the way doing it without costing taxpayers a dime this is all privately funded so so there's no it's amazing i think palantir i'll pay for it along with many others of course that is what it is but there's a joe there's a lot to be discouraged about in dc uh i i don't i don't you know we started american optimists to push back on that cynicism and pessimism i actually just sense when we talk to you a lot of optimism you actually think you're going to get a lot of stuff done like it's for real you're going to be showing continue to show progress in dc and you're feeling good about it is this something that everyone else who are leaders can come and do too is something people should be doing more i think president trump and this administration have done an amazing job of bringing the private sector into the fold and finding ways to plug them in so i i'm i'm so committed to this joe like i think this is one of the the hardest challenges i've ever faced besides how do you get a stranger to stay in a stranger's home this is like the next biggest challenge how do you upgrade a whole web of outdated digital experiences for the american people in less you know what three years or so so having been in dc for as long as you've been this year now uh it's only been this year most people come to dc and and it's more black pilled or a lot more negative are you feeling more optimistic about our country now that being here i have hope you know i've also seen things behind the scenes where like, man, there's a lot of duct tape in here. How does this whole thing stay together? But I am optimistic. I, again, credit goes to president Trump for inspiring that optimism. I think we have a very strong leader who cares about this stuff. Who's using every part of his intellect and every part of his you know political you know genius to to push change in our nation and actually go a direction that i believe in you know a direction i think is good for all americans a direction that that puts our country back as a superpower of the world you know like portrays us Again, like as the nation that I remember growing up in. Well, it's been inspiring hearing about what you're doing, man. I think all of us are rooting for you and are really excited to see what you're going to build over the next couple of years. So thank you. Thank you, Joe.