Song Exploder

Sam Fender - People Watching

33 min
Sep 3, 20258 months ago
Listen to Episode
Summary

Sam Fender discusses the creation of "People Watching," the title track from his album, which was inspired by the death of Annie Orwin, his acting teacher and mentor. The song evolved from a kitchen demo to a fully produced track featuring collaboration with Adam Granduciel of The War on Drugs, recorded across Los Angeles and Abbey Road Studios.

Insights
  • Grief processing through music creation enables artists to move from loss-focused thinking to gratitude and celebration of impact
  • Collaborative partnerships with established artists can unlock creative breakthroughs when internal creative processes stall
  • Personal, emotionally-driven songwriting resonates commercially—the album went to number one despite deeply personal subject matter
  • Working fast and striking while creative energy is hot prevents loss of momentum in songwriting
  • Observational songwriting (people watching) connects personal grief to broader social issues like homelessness and cost-of-living crises
Trends
Artist mentorship relationships as foundational to career development and confidence-buildingCross-genre collaboration between rock and alternative acts as creative catalystGrief and loss as commercially viable album themes in mainstream rock musicBinaural recording techniques gaining adoption for intimate, in-room vocal captureAbbey Road Studios remaining relevant production destination for contemporary artistsRegional UK artists leveraging international collaborators while maintaining local identityObservational songwriting connecting personal experiences to socioeconomic commentary
Topics
Songwriting process and creative developmentGrief and loss in music compositionArtist mentorship and early career developmentStudio production techniques and equipmentCollaborative music productionVocal recording and performanceString arrangement and orchestrationBinaural microphone recordingAbbey Road Studios productionThe War on Drugs collaborationUK regional music scenesHomelessness and social commentary in lyricsCost-of-living crisis themesBand dynamics and long-term relationshipsDemo-to-final production journey
Companies
The War on Drugs
Grammy-winning band whose frontman Adam Granduciel co-produced the album and collaborated on the track
Abbey Road Studios
Iconic London studio where 30-piece orchestra recorded string arrangements for the song's middle eight
Super Sounds Studio
Studio where Sam Fender and band developed the song after the initial kitchen demo
People
Sam Fender
Artist discussing creation of title track from his album People Watching
Joe Atkinson
Bandmate and childhood friend who helped produce the album and discussed the song's development
Adam Granduciel
Grammy-winning artist who co-produced the album and collaborated on the track in Los Angeles
Annie Orwin
Sam Fender's surrogate mother and acting instructor whose death inspired the song
Rishi Keish Hirwe
Podcast host conducting the interview with Sam Fender and Joe Atkinson
Drew
Band drummer who recorded drums for the track at the studio
Brooke
Newest band member who sang backing vocals and harmonies on the chorus
Rosie Danvers
String arrangement specialist who arranged the 30-piece orchestra for Abbey Road recording
Mark Webb
Brass player who performed as part of the rip tones trio on the track
Johnny Blueheart
Saxophonist who recorded the solo in one take on his first day in the LA studio
John Natchez
War on Drugs member who performed as part of the rip tones brass trio
Quotes
"She gave us pretty much, I think all of the confidence that I have."
Sam FenderEarly in episode
"I wanted it to be that feeling of liberation when you're kind of getting over grief or coming to the more accepting phase of grief."
Sam FenderMid-episode
"It's like singing with a family member or something. You know what I mean? It's like we have that telepathy."
Sam FenderLate in episode
"I was like 10 years ago I was in hospital. I was like living with my mother and me and my mom were both unemployed. And now I'm in LA sat with the guy who made that album, playing an acoustic track with them. You couldn't write it."
Sam FenderMid-episode
"That's the end result of grief a lot of the time is just being so grateful."
Sam FenderLate in episode
Full Transcript
You're listening to Song Exploder, where musicians take apart their songs and piece by piece tell the story of how they were made. I'm Rishi Keish Hirwe. Sam Fender is a singer and songwriter from the town of North Shields in England. He won the Brit Award for Best Rock and Alternative Act twice. His most recent album is called People Watching, and just like his first two albums, it went to number one on the UK album charts. To help produce the album, Sam enlisted Adam Grandisle, the singer and frontman of the Grammy-winning band The War on Drugs. For this episode, I talked to Sam and his bandmate Joe Atkinson about the title track from People Watching and the long journey that it took to get made, from Sam's kitchen to the Hollywood Hills to Abbey Road. Can I just ask you each to introduce yourselves? Yeah. I'm Sam Fender. I'm Joe Atkinson. I play keyboards for Sam and help them in the studio with the production and stuff like that. Yes, and we've known each other for ages. Yeah. When did you first meet? Probably 14. Yeah. We used to be in rival bands. When you were 14 years old? Yeah. If there was ever like a local band competition, it would always be like us two pitted against each other. Because where we live, no feels. It's like, I love it. It's the best town in the world, but it's not connected to the music industry or anything. You know, it's a fish in town. Back in those days, was your relationship mainly about playing music together or did you hang out otherwise as well? I think with us, it's like we all grew up together, you know? Yeah. And like, we are family really. Like Joe's just like a brother to me. So what was happening in your life around the time when the first ideas for People Watching started coming to you? I was back home and somebody who was very, very close to me, she's called Annie Orwin. She was an actor and she was like my surrogate mother. She got sick and she was sick for quite a long time. And how did you first meet Annie? So when I was a kid, my grandmother was like, he's hyper and we should put him in something that'll, you know, that he can express himself in and do some. So she put me in this local community center acting class when I was like 13. And that was like, my grandma would pay for that. And I think it was only like a fiver. And some kids actually didn't even pay. Like she was like a community hero, Annie. And I had quite a low self-esteem when I first met her. I was getting bullied in school and I didn't really have a lot of confidence and she gave us pretty much, I think all of the confidence that I have. So I did like loads of little bits of acting and stuff when I was a kid, like just sort of community theater stuff, but it made us be able to go on stage and do what we do, you know? And, you know, there was loads of plans. Like we had a plan, like when I was a kid, there was a war planning to move down to London and she was like, you know, we're going to try out your music and you're acting down there. She was always really supportive. And she was the first person I think in my life to ever made me believe that this was like a viable thing to do as a career. You know, she was always like, you're a star kid. So she meant a lot to us, you know? She became like one of my best friends and even once the acting stuff stopped, I was like still, you know, really good friends with her in my twenties and I used to go around to hers and she had periods where she was a lot better and periods where like our cancer was under control and, you know, we used to just drink a bottle of wine and bitch to be honest, like most of the time, she's always going, you never mentioned me in any of these awards. Like you get an award and you don't mention my name at all. And I used to be like, well, I'm sorry. Like she's like, I should be the first person you think of whenever you get an award for something. And I was like, oh Jesus, I'm sorry, you know. Was she joking? She was joking, but she was definitely an element of that. She was like, no, you see, she was serious about it. And then not last year, but the year beforehand, I basically got a call off my phone. That other good friend, Joe, who was also like one of her protege is and he was like, you know, I think, I think this is going to happen. It was really bizarre because I went to see her and the whole plan was I was going to get her out of the care home and she was seemed in fine spirits. And I think some doctor came in and basically was really negative and she just started deteriorating really quickly. So she said, you know, she didn't want to be alone. So I was like, well, we'll stay and so did Joe and so did our wonderful nieces. We just slept on the chair next to her, you know, for like five days in and out to try to do shifts. And we'll go home for a couple of hours to try and get some sleep. And it was really, really like grueling, but like beautiful thing. Like it was, it was an honor to be able to be there with her at the very end, you know? You know, she died. You know, in my arms, you know, I held her hand. And, whoa, I just, you know, there's I haven't actually spoke about it. Like. Yeah. And it was like, but it was it was beautiful in the end. So I had this piano chord progression. And I've got this little piano, which I got from like a school and we just put a load of Pentax into the case, which make it sound like metallic. The hammers are obviously metal hit metal. So because of sound, because of really bright, kind of like an old honky tonk piano. And I've got that in my kitchen. And I've got that in my kitchen. And I've got that in my kitchen. And I've got that in my kitchen. And I was like, what's this song about? It's definitely about something. And then Annie died and I was like going through all of that. And then it was like, oh, it's Annie's song. I was doing a demo on my phone, my garage bands, but I don't use a microphone or anything. I just I don't have it plugged into any gear because I'm like, I'm like an idiot when it comes to tech. So I just go like. I'm going to loop it like a bajillion bars. I'll record a piano for two bars and then just copy and paste that along. And then I'll find a bass. What I tend to do is find a loop so that I can listen to it and then eventually the lyrics come and the melody forms around it. When I walked back from the care home back to my house, I was people watching, you know, like that was my my sort of escapism was just watching people pass by and seeing what was going on in their lives. And I was obviously thinking a lot about life and death at the time and how such a big character like was about to leave this plane of existence and how kind of, you know, everything just keeps moving. It keeps turning and everybody's still living their lives and going through their struggles. And, you know, and I think at the time I was also thinking about Britain being, you know, the cost of living crisis was a lot in the news at the time. And, you know, there was an element of guilt that I had because we're doing well and and a lot of the people that we know back home are struggling to even feed our kids. And so, you know, it was all of that was kind of swimming in the in the atmos. I think it gives me a glimpse of hope. It gives me a break from feeling alone. It gives me a moment out of the ego. I used to feel so invincible. I used to feel it was a world, a world dreaming of. Back of the gas, we're screaming a song. Just the beauty of youth would quell my ache and heart. Oh, I feel so dark. I'm learning. Oh, I feel so dark. Joe, do you remember the first time you heard this iPhone demo? We went into the studio, Super Sounds and Sam was playing it to us and we were just like, wow, me and Dean and Drew was there as well. And we were like, wow, this is awesome. Sam, when you played the demo for them, did the sort of grief and the feelings that you were feeling about Annie's passing, did they still feel fresh at the time? Yeah, it was mega fresh because it was only in November, you know, aside from Annie as well, like there'd been a lot of death in all of our lives. So I think the band connected to it because we'd all kind of lost people and friends. And it was, I think that's the only way we know how to sort of deal with these things and process these things as an artist. Like that's how you deal with these things. Joe, did you know how much Annie meant to Sam? Yeah, but unfortunately I'd never met Annie in my life, but Sam would always fondly talk about her. And even when we were kids, I remember him being like, I'm going to do my acting thing. I want to see Annie and stuff. Yeah, so obviously, you know, it did strike a chord because I knew how close they were. And why sleeper sounds? Why were you working there? It's a decent space to just to write things and get things moving. You know, you just sat there doing it and it just comes together really quickly. And I like to work fast because I feel like a lot of the time with a song, you've got to strike while the iron's hot because if you don't, you lose that energy and that excitement for the song. There's nothing better than when you're like, it's like you're chasing a song, I feel like you're always chasing them down. You're like, let's get to the next bit, right, OK, let's record this acoustic, let's put some synths in, then you came up with a melody, melody and it was just a little dip dip dip dip dip dip dip dip dip on the whirly. Who's playing drums here? That's how I drew. That's true, yeah. Could I ask you about the tempo of this song? Because given what the song's about, I could imagine an inclination towards writing something more like a ballad or something much slower as a tribute to grief. I mean, that feels maybe like a natural place to go. What was it about this kind of tempo that felt right to you about what you were writing about? Well, I wanted it to be that feeling of liberation when you're kind of getting over grief or coming to the more accepting phase of grief. I think because I was so desperately wanting to get there myself, I wanted the music to get us there as well, like I suppose, you know? Sounds wanky saying that, you know what I mean? It doesn't it at all? Not at all, yeah. Annie was such a larger than life person and I wanted something to be more celebratory and have that kind of euphoria because she put so much euphoria into the world and into my world especially, you know, as a young lad and like I wanted that to be reflected in the music. But I never got the chorus. So this chorus, the original chorus, this just wasn't good enough for you? Yeah. I was like, oh, I've got to get it right. I can't make it. Like, it can't be crap. Do I mean, it's about Annie. So it kind of just sat like half a song for like a few months. Yeah, a little while, yeah. For quite a few months. Normally the songs come together so quick and this one was such a bastard. We needed somebody else to kind of help get it across the line. I mean, we could have done it ourselves really, but it was like, we're at this point in our career where like we're really lucky that we could like pretty much call on anybody and the label would back it. So it was like, I want to work with one of my heroes. Do you know what I mean? I was like, why not? We have a saying in Newcastle where we're from, it's shy bands getting out and that means like shy kids get nothing. So I just asked the label, I was like, can I ask Adam Grannisiel from Warren Drugs? And they're like, yeah, of course we'll get his number and then I called him up and spoke to him about this idea, sent him some songs and he was like, he fell in love with them and he called back straight away and then we were just on the phone for like an hour and a half talking about Tom Petty. So it went from that to LA with Adam. My conversation with Sam Fender and Joe Atkinson continues after this. Adam Grannisiel jumped in and then we went out to LA and started working with him and it was magic. I was sat in the house that was staying in, like staying up in the hills and it was amazing, like a bunch of Jodie boys in Hollywood. What the hell has happened? This is ridiculous. Like in the beautiful sunshine and I just sat with the guitar because I was like, I've got to get this song sussed out. I remember just sitting up on there looking over the hills and looking across the city and all of that and I was just sat thinking about Annie and thinking about, because she was an actor and she was like such a big movie buff, you know. Obviously being in Hollywood where like every bloody movie's ever been made. I mean, so I sat there thinking about her and just thinking, God, she would love this. She would love being here with me and we're driving down Hollywood Boulevard and there was just so many homeless people on the street and then it made us think of home because the homelessness is getting really bad back home. So it was like bizarre because then like the first half of that song is all talking about walking back from the care home and watching people back there and then it was like suddenly I was like out in LA and I was doing the exact same thing, you know. And then these lines just came out of us. You know, somebody's darlings on the street tonight. That was inspired because Billy Connolly was, he did this TV show. He found this grave in Scotland and it said somebody's sweetheart and the village had found this random person that had no idea who this person was and somebody says, well it's somebody's sweetheart. And it's somebody's sweetheart. And it's somebody's sweetheart. And the village had found this random person that had no idea who this person was and somebody says, well it's somebody's sweetheart and the buried the person as somebody's sweetheart, which I think is so beautiful. It's like no matter who you are, where you go in the world, like you're loved by somebody. And that's what I thought when I saw all these people on the streets. Like I was like that's somebody's darling, that's somebody's kid, you know. I remembered that as I was writing the song. It took so long to get it right. And then that was like this overwhelming like joy and relief that we've got this chorus that was good. Such a great feeling. Totally. Because we'd had that song for ages. Ages at this point. And we're kind of like, we knew there was something so special within it. And after that we just straight to the studio. Got Drew's drums down. Oh, he's so on it, man. Yeah, dude. I mean, he's so on it that I actually wondered if these were samples when I got the stems. No, no, that's Drew's playing. Adam was kind of like, hey, Drew, can you just do like a straight just boot to get a boot to get it. And he just rocked that. We overdubbed some toms. And then we started building from that. Did your ideas about that little riff change when you got to this stage of the song? Yeah, we wanted it to be a whirly, but then I remember like, it doesn't quite poke out as much as we expected it to poke out. Yeah. So I'll double it and I'll do like a kind of Mark Noffler, Dyer straight style picking pattern version of it. I love the tiny bend, which you obviously can't do on the world. It's a, and so there makes them more distinct as well. Exactly. It sounds more like a band when there's like slightly different things happening. But we felt there was something missing in the high end. And I wanted something that was going to come out and sort of mirror the melody. So we had to figure out what it was going to be. And I remember Adam thinking about that synth sound and he was like, yeah, it's like Dyer straights. Yeah. He's like, hey, try this OBE8. Get an OBE8. Yeah. Literally we pressed like one sound and Sam was like, oh my God, this is the sound. This is the sound. Which is like, get it on now. It just adds, it's a lush like part of the palette, I think. I keep saying palette because Adam, we stole some of his terminology because he always kind of looks at it like he's painting. He's like, yeah, let's go paint. We wanted to do acoustics and Adam was like, I want to get a bit more like a rhythm and he was like, I think we should just do it together. So we set up a binaural head mic. We've seen them before. So I love them. I mean, spooky, aren't they? Like it's literally just like a human head on a stick. And the ears are the microphone. Yeah. The ears of the microphones is nuts. So like we use that quite a lot to try and get a bit of that sort of like in the room feel. Adam sat on one side of it and I sat on the other side and we both did the whole song just one take, just jamming it out. Did it change the way that you played to have him playing it with you? It was just like, for me, that was like one of them. It was really special. What made it so special? Because he's like my heroine. I mean, it was like I was sat and I was thinking like, I was like 10 years ago I was in hospital. I was like living with my mother and me and my mom were both unemployed. Didn't have any money. Black mould all over my bedroom wall. And when I was in hospital, the Lost in the Dream album, Adam's album, I become obsessed with it. And that's all I listened to during that whole time that I was recovering. And it really meant a lot to me, that record. I used to listen to this album and dream about doing this as a job and being able to pay my bills. And now I'm in LA sat with the guy who made that album, playing an acoustic track with them, both doing it at the same time. Like literally one of my biggest heroes. You couldn't write it. Can you tell me about the horns that come in later? Oh my. The rip tones. The rips. So the riff tones were basically a combination of our brass players, which is Mark Webb and Johnny Blueheart. And then the war on drugs, Adam invited his mate John Natchez and they came as a trio and we started calling them the rip tones. John Natchez is on Barry, Mark Webb, Trumpet, Johnny Blueheart on Tenor Sax. The solo actually in the tune, which comes in the outro that was done on Johnny's first day to LA. Walked in Adam's studio. He walked in and just ripped that in one. Insane. It's the highest note I think I've ever heard him hit on a tenor sax. It's ridiculous. How was it recording your final vocals for the song? So I get quite fearful in the studio and booths, like just singing. I only really feel comfortable doing my vocals at home because I just feel a lot less stressed. You don't have that like, oh my God, we're against the clock. So I've always kind of done my vocals either like in the flat or like in our place back home. I'm not a slave, but that's just love. How people watch on the way back home, everybody on the treadmill running. Who's singing back vocals there? That's Brooke, the newest member of our band. Under the billboards, out of the heat, somebody started, started street tonight. So me and Brooke have been friends since we were like 17. And this time I ever heard her sing, she was doing a cover of Dancing in the Dark by Bruce Springsteen. And my jaw was on the floor. I was like, that's how you sing. I actually started trying to emulate her vibrato as we grew up together, which made me a better singer. Like I kind of learned how to sing through Brooke, really. How do you think it affected the song to have her voice in there on those courses as well? It's like singing with a family member or something. You know what I mean? It's like we have that as a telepathy. Yeah. I can sing anything and you'll just find a harmony immediately, you know. And then the middle eight didn't come until a bit later after that. I didn't have the lyrics for it. And I was like, but I knew I wanted to round it off and make it about Annie and just kind of like a final gesture of love to Annie. I was like, I can hear strings in this section. So what I normally do is I'll sing the parts and then I'll send it to Rosie Danvers. She's a string arrangement. She's just done everybody like she's the best. This was an Abbey Road studio too. How big of an orchestra is playing that? 30. Wow. And it was going through the same compress as used by the Beatles. The first half of that song is like, I'm down in the doldrums. I wasn't in a good way at the time. I was definitely drinking too much. It was just, it was loss, you know what I mean? Grief hits you in so many different ways. And I think I was like kind of focusing more on the loss as opposed to focusing on the beauty, the beautiful impact she had on me in my life. I think that's where the music is going to be. I think that's where the song flips. Being grateful. That's the end result of grief a lot of the time is just being so grateful. And it's that really painful love that you, you'll always carry with you no matter how long I live for. You know, I'm always going to remember Annie. Do you feel like you have responded to Annie's request about you shouting her out in your speeches? Yeah, well that's, that was the thinking I think, you know, wherever she is now. She'll be like kicking her heels. Why didn't you do it when I was there? You know what I mean? But yeah, I think she would have liked it. I think she would have liked the tune. I don't know what I believe in, but I hope she can hear it wherever she is, you know? And now here's People Watching by Sam Fender in its entirety. Music plays People watching the wave air come And the use of the glimmer of hope Gives me a break and feel alone Gives me a moment out of the ego Used to feel so invincible I used to feel there was a world worth dreaming of Back in the gas work screaming the song Just the beauty of youth would quell my hidden heart Oh, I feel so dark Remember Oh, my heart feels so dark Remember I people watch on the way back home Everybody on the treadmill running Out on the billboard, tired of the heat Somebody's done it on the street tonight Oh, I can't stop running I see the whole town fire I people watch on the way back home I people watch on the way back home Music plays I came back home after seven years Why the week tracing tracks of her tears Cornered in this together just to it I promised her I'd get her out of the car And the place was falling bits On this afternoon we were back out of signs The pool nurse was around the clock And the beauty of youth had left my breaking heart But it wasn't hard And we lost someone Oh, I stayed on that Till he left his life That's just love I people watch on the way back home Everybody on the treadmill running Out on the billboard, tired of the heat Somebody's done it on the street tonight Oh, I can't stop running I see the whole town fire I people watch on the way back home I people watch on the way back home I people watch on the way back home I people watch on the way back home I people watch on the way back home I people watch on the way back home Oh, the rain soar, garden of remembrance Hating waves, left door, missiles in the sky Oh, I'll be for this crippled island And the turmoil of the times And I'll hold you in my heart till the day I die Oh, happy boys, we'll be at home Everybody on the treadmill Out of the devil's territory Someone is down and someone is straight to man Oh, I'll cast a spell on you I see the whole town fall Happy boys, wanna we both hold Happy boys, wanna we both hold Happy boys, wanna we both hold Happy boys, wanna we both hold That is the way to live at home That is the way to live at home Zam Zam Visit songexploder.net to learn more. You'll find links to buy or stream people watching, and you can watch the music video. You might also enjoy the episode with The War on Drugs, featuring Adam Grandisle, who co-produced the song. There's a link to that in the show notes too. This episode was produced by me, Craig Ealy, Mary Dolan, and Kathleen Smith, with production assistants from Tiger Biscope. The episode artwork is by Carlos Lerma, and I made the shows Theme Music and Logo. Song Exploder is a proud member of Radio Topia from PRX, a network of independent, listener-supported, artist-owned podcasts. You can learn more about our shows at radiotopia.fm. If you'd like to hear more from me about what I'm watching and listening to and thinking about, you can subscribe to my newsletter, which you can find on the Song Exploder website. You can also get a Song Exploder shirt at songexploder.net slash shirt. I'm Rishi Keish, Here-Way. Thanks for listening. Radio Topia from PRX.