Can We Build a Middle Class Without Factories? - ft. Dani Rodrik
42 min
•Jan 22, 20263 months agoSummary
Economist Dani Rodrik argues that manufacturing can no longer be the engine of job creation and middle-class development, even in developing countries. Instead, countries must build productive, well-paid service economies—a shift requiring new technologies, government support, and sectoral wage bargaining to ensure dignity and broad-based prosperity.
Insights
- Manufacturing employment is structurally declining globally (China lost 30M manufacturing jobs in 15 years) despite increased production, making it an unreliable path to middle-class job creation
- Service jobs, though harder to scale and automate, represent the only realistic employment future; success depends on raising productivity while maintaining worker agency and dignity
- Middle-class stability depends on work providing social recognition and identity, not just consumption—economists have historically undervalued this psychological and civic dimension of employment
- Technology alone won't solve service job quality; government must actively steer innovation toward worker-friendly tools and create institutional structures that internalize productivity gains
- Regulatory diversity and experimentation (not centralized coordination) may be necessary to develop AI and labor policies suited to different economies and contexts
Trends
Shift from efficiency-focused to resilience-focused economic policy as countries prioritize domestic capacity over global cost optimizationIndustrial policy and government intervention returning as core economic strategy after decades of neoliberal consensusService sector productivity acceleration (retail, logistics, restaurants) now matching or exceeding manufacturing productivity growth ratesGrowing recognition that consumer welfare metrics (affordability) mask producer welfare crises (job dignity, stability, identity)Sectoral wage bargaining and alternative labor organizing models emerging as unionization becomes impractical in distributed service workAI governance moving toward regulatory experimentation and diversity rather than global coordination or Silicon Valley-led developmentLong-term care and personal services becoming largest occupational categories, forcing rethinking of job quality and compensation modelsTechnology-enabled work intensification (Amazon warehouse model, gig platforms) demonstrating that productivity gains don't automatically translate to worker benefitsRegional economic development partnerships and local cross-sectoral coalitions replacing top-down manufacturing subsidiesAging populations creating structural demand for care services that cannot be offshored or fully automated, anchoring employment locally
Topics
Manufacturing Employment Decline and Job DisplacementService Economy Development and ProductivityMiddle-Class Reconstruction and Economic DignityTechnology and Worker Agency in Service JobsLong-Term Care as Economic and Social PrioritySectoral Wage Bargaining and Labor OrganizationRegional Economic Development PolicyAI Governance and Regulatory ExperimentationGlobalization and Political BacklashIncome Inequality and Social CohesionGovernment Industrial Policy and SubsidiesLabor Productivity Measurement and WagesAutomation Risk in Service SectorsWork Identity and Human DignityDeveloping Country Economic Strategy
Companies
Amazon
Cited as example of applying Taylorist factory principles to warehouse service work using surveillance and labor inte...
Uber
Discussed as platform that increased logistics productivity but created gig work with reduced worker agency and control
Netflix
Contrasted with Blockbuster to illustrate how service productivity gains can eliminate jobs rather than improve them
Blockbuster
Historical example of labor-intensive service business displaced by technology-driven distribution model
Starbucks
Mentioned as service business with economies of scale through standardized operations
People
Dani Rodrik
Ford Foundation Professor at Harvard Kennedy School; author of 'Shared Prosperity in a Fractured World'; main guest a...
Bethany McLean
Co-host of Capitalisn't podcast; challenges Rodrik on service job prestige and human need for productive work
Luigi Zingales
Co-host of Capitalisn't podcast; questions service job productivity and sustainability compared to manufacturing
Adam Smith
Historical economist cited for viewing work as negative utility, highlighting economists' blind spot on work dignity
Henry Ford
Cited as inventor of efficiency wages and early adopter of paying workers premium wages to ensure behavioral compliance
Keynes
Economist referenced for prediction that future would see dramatic reduction in working hours
Gavin Newsom
California Governor used in hypothetical scenario about appointing Rodrik to economic policy position
Aristotle
Ancient philosopher cited for foundational argument that middle class is essential to sustainable democracy
Quotes
"We have socialism for the very rich, rugged individualism for the poor."
Luigi Zingales•Opening segment
"There is simply no way...manufacturing is not the answer. So that is the basic statistical fact, I think, and it's just basic math. That's not where the jobs are going to be."
Dani Rodrik•Mid-episode
"The disutility of losing a job might be five or six times the cost of the foregone earnings. So that sense of social recognition and identity that jobs brings is critical for social cohesion."
Dani Rodrik•Mid-episode
"If you just leave that to Silicon Valley or the large platform companies, you're just going to get maybe even if you get higher wages as a way to convince people to show up for work, you don't necessarily get good jobs where individuals have a sense of agency, control over their lives."
Dani Rodrik•Late episode
"I reach that conclusion because there is simply no option. And if my story doesn't convince you, Luigi, that the services-based strategy can deliver some development, the alternative is just simply to be very pessimistic about the future."
Dani Rodrik•Closing segment
Full Transcript
It's not a conclusion that I reach, you know, willingly. I mean, I reach that conclusion because there is simply no option. And if my story doesn't convince you, Luigi, that the services-based strategy can deliver some development, then the alternative is not to say, let's go manufacturing. The alternative is just simply to be very pessimistic about the future. I'm Bethany McLean. Did you ever have a moment of doubt about capitalism and whether greed's a good idea? And I'm Lucia Zingales. We have socialism for the very rich, rugged individualism for the poor. And this is Capital Isn't, a podcast about what is working in capitalism. First of all, tell me, is there some society you know that doesn't run on greed? And most importantly, what isn't? We ought to do better by the people that get left behind. I don't think we should have killed the capital system in the process. There's a massive disconnect right now between the economic data and how people actually feel. The data says inflation is down, things are affordable, you should be happy. But the voters say the system is broken. For the last 40 years, the north star of our economy was simply make things cheaper. We assumed that if goods were affordable, people would be happy. And by that metric, we succeeded. Consumer goods have never been more accessible. Yet people are angry. Maybe we forgot that we aren't just consumers. We're also producers. We're workers and we're citizens. This tension between being a producer and being a consumer is exactly why we invited Danny Roderick back to capitalism. He was uncomfortably early in warning that if you push globalization too far, if you privilege cheap prices over Social Security, you are going to get a massive political backlash. Because people aren't just consumers, they're also producers. They care about dignity, stability, and whether their war gives them a place in society. Exactly. And it's that idea that sits at the center of Danny's new book, Shared Prosperity in a Fractured World. He frames the moment we're in around three enormous challenges, rebuilding the middle class and rich countries, reducing poverty and poor ones, and stopping climate change. The problem is that the politics of our times are pushing those goals into conflict with each other. And the old framework for managing those conflicts, the neoliberal consensus, the rules-based international order, hyper-globalization, no longer describes reality. In fact, in his new book, Danny goes as far as saying, it's gone, not dead, but gone. Countries are turning inward, industrial policies back. Resilience has replaced efficiency as the buzzword of the moment. Then there's China. China undercuts one of the most powerful political myths in the West, that manufacturing is the path back to middle-class jobs. I was stunned to learn this from his work, that even in China, the world's factory, manufacturing employment has been falling for more than a decade. Which leads to Danny's most provocative claim. The future of work is overwhelmingly in services, even in poor countries. The real question is whether we can make service jobs productive, well-paid, and dignified, or whether we resign ourselves to an economy built on bad jobs. So let's welcome Danny Roderick, who is the Ford Foundation Professor of International Political Economy at Harvard Kennedy School of Government, and the author of Share Prosperity in a Fractual World. One of the most interesting aspects of your book is your emphasis on services, because This tradition has been that countries succeeded by industrializing. And you're saying that this story cannot be replicated anymore and that countries need to develop by emphasizing services. And so we need to increase the productivity of services. Can you elaborate on these points? Yeah, I mean, first, let me say that it's not a conclusion that I came to easily because it doesn't mean essentially getting rid of all my intellectual capital. So, you know, having essentially done most of my academic work on the importance of manufacturing industrialization on the one hand as the key to economic growth, key to rapid economic growth in the past. And also all my work on international trade and globalization, because if I'm now focusing on services, most of which are actually non-traded, a lot of the discussion on globalization and trade really becomes sort of second order in nature. So it is not a conclusion that I've come to easily, but I think it's an inevitable conclusion. If you look at economic development from the perspective of how do we get people into better jobs? You know, I think the most telling thing for me as to why manufacturing can no longer be relied for generating employment is that China, which is, of course, the undisputed leader in manufacturing and continues to increase production and exports of manufacturing, is losing tens of millions of workers in manufacturing over the last decade or so. So my Chinese data source tells me that in the last 15 years, China lost 30 million jobs in manufacturing, which is greater than the total sum of workers in the United States and Germany in manufacturing taken together. So there is simply no way, during the Biden administration, which I think made a significant and quite serious effort to rebuild the manufacturing base, manufacturing construction went up. We have now new shiny semiconductor factories being built. It doesn't show anywhere in the jobs data. Manufacturing jobs as a share of total employment has continued to fall during the Biden administration. It has continued to fall under the second Trump administration. despite all the tariffs. It's just, if you look at the numbers, you cannot avoid the conclusion there's no future in manufacturing. When it comes to jobs, and I have to be very careful, there are a lot of other reasons you might care about manufacturing. For national security, some manufacturing segments may be very important. For innovation, there are certain areas in manufacturing, advanced manufacturing semiconductors, that might be very important for national innovation. Manufacturing has always played a disproportionate role in that. But if you're trying to create a middle-class society, generate good jobs and worry about social cohesion, which is a lot of what is driving now this, both I think the erosion of democracy and the backlash, manufacturing is not the answer. So that is the basic statistical fact, I think, and it's just basic math. That's not where the jobs are going to be. Look at all the job projections that you see. You look at the Bureau of Labor Statistics in the U.S., sort of the 10 largest occupations in the next 10 years, for example, they're all sort of non-traded services, long-term care, retail, food preparation, warehouse work. And so it's a different kind of a world where we have to start thinking if we're going to get sort of broad-based development and good jobs for people and create middle-class societies, it'll have to come out of out of services. We just simply have no other choice. So make the case that this matters beyond the debate about services versus manufacturing, that it matters because the creation of a sustainable middle class is actually core to the life at least most of us want to live, and the political system in which most of us, I think, still want to live. So, I mean, there's a long line of thought that goes all the way back to, you know, the ancient Greeks and Aristotle about how the middle class is essential to a democracy. You cannot have too much income polarization and inequality if you want a sustainable democracy. But I think essentially what creates a middle class is a sense of contribution to society through work that people do, or it's a social recognition, the sense of dignity and identity that work brings along. Economists, I think, have long had a blind spot on this issue because I think going back to Adam Smith, economists always think about in terms of consumption and maximizing consumption possibilities. Work actually is a negative thing. The only thing that work is good for is to give you the money so you can actually buy more stuff. It's leisure that enters your utility function. And so I think that has made economists have a blind spot that when you have a series of displacements, whether it's technology, whether it's globalization, whether it's austerity, that is creating joblessness. And I think economists have tended to be a rather kind of a smug attitude, you know, just get a training or move somewhere else. And maybe we'll provide you for compensation. Whereas, you know, we have studies that show that, you know, in monetary terms, the disutility of losing a job might be five or six times the cost of actually, you know, the foregone earnings. So that sense of social recognition and identity that jobs brings is critical for social cohesion. And ultimately, I think our political system, which is, I think, why we need to pay attention to it. So I got into an argument with my parents a few years ago about manufacturing versus services. They were lamenting the decline of manufacturing jobs. And I said, why is a service job really any different? You're just providing something somebody needs. But I thought about it subsequently. And I think the big difference is that it would be a different kind of capitalism if we have economy built around service jobs, because manufacturing jobs can be leveraged to create profits, where service jobs are one, and it's one person creating one thing. And that person is irreplaceable in a world of AI, but they can't be leveraged. In other words, if somebody is doing a mani-pedi, they can't be leveraged. If somebody is a skilled nurse providing a service to somebody at home, they can't be leveraged. So isn't this version of capitalism maybe more fair and more equal, but fundamentally different? It is different. I think organizational forms are very different. I mean, there are some kinds of services that look like factory work. Amazon has essentially turned a warehouse work into factory work and uses pretty much even more advanced, you know, Taylorist principles of division of labor and technologies of monitoring and surveillance to intensify work to the maximum extent possible. Others are in many personal services, especially long-term care, for example, which is one of the largest occupations. It requires a kind of a personal touch. It's not, you know, tons of workers working in one place together. So it very different And then there are tons of course small and medium enterprises that provide services And those all are very very different So I think the challenge here is that manufacturing has been historically very easy to deploy new innovations and new technology. That's why, so in fact, when we're talking about manufacturing losing jobs, it's because it's becoming so productive. That is that you're replacing workers with robots or machinery. and labor productivity goes up, but, you know, sort of output goes up, but employment goes down. Historically, it's been very difficult to engage in that kind of productivity increase in services. You know, as the old joke among economists goes, it takes as long to conduct the, you know, Beethoven symphony today than it did in the 19th century. I have not heard that joke. But this is changing. And here is, I think, another reason to be optimistic. Our new technologies are making services. If you look actually like over the last decade, in many services such as retail, restaurants, logistics, labor productivity has actually increased at the same rate, if not at a higher rate, than in manufacturing. This is very different. Think about what Uber has done to ride sharing, what Amazon has done in warehouse and in retail. Now, of course, you have both sides of the new technologies there. On the one hand, you have the potential of new technologies to increase labor productivity and therefore increase wages, especially at the very bottom, which is what has happened over the last decades or so. But at the same time, when technology, these new innovations are purely being controlled by the platforms or the monopolies or the large corporations, you also get not necessarily good jobs. Of course, warehouse jobs in Amazon or gig work, Uber hasn't turned out to its potential because of the intensification of work, because of the nature of the technologies that are being deployed are those that are purposefully designed to eke the maximum surplus out of the workers. Also, you need the public, you need governments to put their thumbs on the scale in terms of pushing for the kinds of technologies that are more worker-friendly, so that some of the productivity benefits of these new innovations can be more broadly shared. But the good news is that we know that we can achieve some increases in productivity through these new innovations. AI, of course, is a completely different level. But my worry is that if you just leave that to Silicon Valley or the large platform companies, you're just going to get maybe even if you get higher wages as a way to convince people to show up for work, you don't necessarily get good jobs where individuals have a sense of agency, control over their lives and so forth. I think that basically in many service jobs, there are no economies of scale. Massage or manicure or whatever is very hard to have economies of scale. In some, you have economies of scale. Think about Starbucks or even better, Netflix. We are all old enough to remember Blockbuster. Blockbuster was in the service business and the productivity increased tremendously. Why? Because there are no people involved anymore. But the moment you increase the productivity, you destroy the jobs. Blockbuster was employing a lot of people. Netflix is employing nobody to deliver the tapes. The tapes are self-delivered. And sure, employ some people administering, et cetera, but it's a completely different sector. So I don't see in the near future how sort of the services can produce high productive jobs for the masses, especially in developing countries. We had Raghu discuss his book on a podcast a year ago, and he's also sharing your view that we should push into services. But my question to him is, you have a third of the Indian population who is illiterate. What kind of jobs do you give to them that are good jobs in services now? That's a really important question. But it is not as if, you know, we are saying, OK, should you go down the industrialization path where you have the option of moving a third of your workforce into manufacturing as traditionally and historically successful countries have done? Or should you go down the services path, which is untested and has all the problems that you're mentioning? You know, the first option doesn't exist. So, you know, it's not going to happen. You can completely shut off your economy and try to develop in autarky, see how much that's going to get you. If you remain kind of a semi-open economy where you're forced to compete with the Chinas and the Vietnams of this world using technologies that are roughly similar, there's no way that you're going to get more than 10, 15% of your labor force into manufacturing. And then you have to worry about what you're going to do with the rest, 85%. So either you have a poor services economy in the future, or you're going to have slightly richer services economy in the future, because I don't think manufacturing is an option. Then the question becomes, what is it that you do? I concede the point, which I think is important for policymakers to realize that under a services-based model, even in the best case, you're not going to grow at East Asian rates. However, because it's a bottom-up strategy, because you're actually creating not highly productive, but more productive jobs than currently exist in these micro-enterprises or highly informal enterprises in developing countries, it's a more inclusive strategy. So it's not a trickle strategy like the export-oriented, where you're getting the export-oriented companies getting rich first, and then all the wealth and riches are going to eventually trickle down. So the quality of growth under a successful services-based strategy would be higher, actually. So that's the upside for a services-based strategy. But it's not a conclusion that I reach willingly. I mean, I reach that conclusion because there is simply no option. And if my story doesn't convince you, Luigi, that the services-based strategy can deliver some development, the alternative is not to say, let's go manufacturing. The alternative is just simply to be very pessimistic about the future. When you look at the United States, what are you going to do to create this good job to create, to strengthen or recreate the middle class? So suppose for a second that Gavin Newsom is elected president in 2028 and he appoints you head of the New Economic Council or whatever. You pick the choice. What are you going to suggest that he should do to recreate? Because at this point, I think we need to recreate the middle class in America. Yeah. You know, as I argue in the book, first, I don't think anyone, including myself, has the answer. So I think we will need a lot of experimentation. That's one of the underlying themes in the book. But I think where we start is by building on things that we already know have worked. So the Biden administration actually made a good beginning, but a lot of that was overshadowed by their focus on manufacturing. So when we think about the signal industrial policy measures of the Biden administration, we think about the Chips and Science Act, which was heavily focusing on manufacturing and semiconductors. We think about the green transition. Again, for national security and climate change reasons, both of those were important. But they didn't address the question of services in a major way. But below the radar screen, there were some interesting experiments that I would build on and enlarge. That's strategy number one. Those were things like the recompete program or the good jobs challenges or the regional challenges where some money was set up by the Department of Commerce, essentially competitions for localities to come up with regional plans. That is to say, here's our vision for the future. This is what we produce in the past. Here's what we want to produce in the future. Here are a bunch of cross-sectoral coalitions and alliances that we've built together between our Economic Development Office, our Mayor's Office, our Workforce Training and Community Challenge, Community College Workforce Training programs. And here's our idea. So the idea was that the federal government puts up part of money and invites competitions from local authorities to come up with visions about how they're going to develop and develop their workforce, develop small and medium-sized business enterprises, moving away from the model of we're basically simply trying to subsidize large-scale firms that if they don't go to one locality, they will go to another. So on net, they don't actually create much. So there's already these models of local cross-sectoral economic development partnerships that in a number of cases have been quite successful. I would try to stimulate such programs. I think that would be plank number one. I think the second very important federal plank would be to think about, going back to our earlier discussion, how do you stimulate new technologies that are much more labor-friendly? Technologies that would increase workers' agency autonomy, the kind of tasks they can perform, allow them to perform much more sophisticated tasks, making those jobs both better and also providing higher degrees of customer satisfaction, reducing costs down the line. built on the model of the ARPA model in the United States, that we have an advanced research projects agency for defense that's called DARPA. That's the original ARPA. We have it for clean energy. We have it for health. I think we need it for workers. So I talk in the book about an ARPAW, that is an ARPA for workers, an agency that will be focusing on developing frontier technologies that are more labor-friendly, that is steering technology in that direction. So I think in long-term care, which is extremely important in this connection because it is the largest singles occupation going forward. So in some sense, and it's also the most difficult one to think of in terms of how you're going to turn some of the worst jobs in the United States into good jobs. So in my view, an important part of this is going to be through the introduction of new technologies that actually enhances the ability of care providers to provide much more specialized by services, somewhat along the lines of how the nursing profession developed over time, for example with the introduction of new medical devices and diagnostic devices that they were enabled to do things that only physicians could do before Now before those innovations could actually be deployed and disseminated they had faced the same kind of pent demand because if the institutional organizational backdrop is that, you know, you cannot reap the benefits so that, for example, a nurse that is providing the same services as a physician can get reimbursement from the federal government only at 50% the rate that the physician gets, you're not necessarily going to have a lot of demand for medical facilities using nurses to provide perhaps those innovations. So there's a similar problem with long-term care, that a lot of the benefits of increased sophistication on the part of Kayak Rivers so that you can raise their wages would be felt in the form of reduced rates of emergency admission into hospitals or shorter hospital stays, reduced rates of chronic diseases. These are huge reduction in cost, but are not necessarily benefits or profits that would show up on the profit and loss statement of long-term care providers, because they are cost savings that appear somewhere else in the health system. So what we need, therefore, is also to think about organizational innovations that are going to be able to internalize some of these effects. So, you know, this just points to the difficulty and sort of the nature of the tasks that we face. But I think the first step to addressing questions and difficulties like this is to realize what a priority it is in the first place. That's what I'm trying to point out. So historically, it was not just productivity that gave us good jobs, was productivity plus power of unions. We had periods, and you know better than I do, that at the beginning of the Industrial Revolution, productivity was phenomenal, but was not good for workers. So inevitably, the service economy tends to make unionization more difficult because one of the big advantages of the oil factories is that we're bringing everybody together in the same place, making unions easier to form. And now they're much more difficult. So how do you make sure that this productivity is a much share with a broader workforce. Yeah, you're right. I mean, historically, actually, there have been three mechanisms through which you get good jobs. One is productivity. The other is, you know, workers' self-help and collective bargaining. And third has been government mandates, minimum wages or work standards. I do think there's room for higher minimum wages in the United States, for example. But we don't want to go all the way to then having to face the kind of trade-offs that economies like the French economy or the Spanish economy face, where you have relatively high collective bargaining wages or minimum wages, but then it shuts off certain segments of the workforce from being able to enter the labor force because of being priced out due to high wages. That's the problem that productivity addresses. Now, the unions, you're right that many service jobs are not very conducive to unionization, But there are other mechanisms. There are like sectoral wage bargaining is one way you can address this in things like gig work. And also, you know, that you can have sectoral collective bargaining without a high rate of, you know, union penetration of union incidents. So if you're interested in increasing the collective bargaining power of workers, I think there are many other ways that doesn't necessarily rely on union formation and workers being in close proximity, developing a kind of a class consciousness and leading to unions. So running through all of this, I think, is a theme of AI and who controls it seems central, both to the future of democracy, to how we can get more productivity out of service jobs, to how we can make sure that that productivity is broadly shared. So in that world, what do you think is the least bad governance model for AI? I mean, I do think because we don't have a good idea of how to regulate AI. I do think we need to regulate it, but I think we need to have different models of regulation compete with each other. We need to encourage experimentation and regulation. Now that cuts against the gains from coordination and market size and network effects and so forth, but it's a trade-off we need to make, that there are benefits from regulatory diversity, especially in domains where we know very little about what's going to work. And we need to pay the cost of that regulatory diversity in terms of some loss of efficiency and technological innovation. But especially in this domain where the results are so uncertain, we actually want to encourage a world where there's going to be different models and different types of regulation, including at the subnational level. Now, Europe, my last question, Europe is experimenting a lot with regulation. Do you have something to say about that? No, I mean, I think Europe has been more adventurous on regulating big tech, and I think that's great. I do think that Europe is structurally out of kiln in the sense that too much centralization that prevents different countries going around their own way and doing enough experimentation at the national level, but not so much centralization that EU can take a big leap forward and develop its own vision for the future. So I think the EU is stuck in this kind of a halfway house that forestalls national level experimentation, yet doesn't have the kind of centralization of authority and political legitimacy to promote developing its own vision for the future as Europe. So, and that's unfortunate because I think the world needs Europe. Europe is the only remaining part of the world that is still democratic and has a kind of a social and economic model that still generates significant amounts of wealth. And I do very much wish that Europe will pull its act together. If you're enjoying the discussions Luigi and I are having on this show, there's another University of Chicago podcast network show you should also check out. It's called Not Another Politics Podcast. Not Another Politics Podcast provides a fresh perspective on the biggest political stories. It's not told through opinions and anecdotes, but rather through rigorous scholarship, massive data sets, and a deep knowledge of theory. So if you want to understand the political science behind the political headlines, then listen to Not Another Politics Podcast, part of the University of Chicago Podcast Network. I liked that he was trying to find an optimistic way forward, given the state of manufacturing. But as I think he even admitted, it's a forced kind of optimism in the sense that it's better than the alternative. But I think we have a long way to go to make service jobs into the kind of jobs that can be sustainable for human dignity. Is it possible to give a job more value than society has ascribed to it by dint of force? jobs like working in a nursing home or being a home health care aide are incredibly critical and going to be all the more critical with our aging population. They should be incredibly well-respected jobs. But yet we treat those jobs in terms of their pay and what we demand of the people who do them as if they're at the bottom rung of our society. Can you take jobs like that that are necessary service jobs and make them be elevated to a place where people can earn a decent living and earn respect for doing them? Or is there something innate in the makeup of a job in its history that it becomes impossible to elevate it? I think it's definitely possible. It requires a different structure of society. Think about the priest. It's a service job. It's not particularly well paid. It's incredibly, at least historically, very high prestige. So it is possible to give prestige. And then think about the military. In a lot of countries, the military is highly paid and is prestigious. But you're not, and I get that, and that's helpful, but that's still not quite the question because those jobs started out as prestigious. They always were. So is there an example that you can think of? I actually can't, of a job that was absolutely not prestigious that was viewed as kind of the bottom of the barrel that somehow rose to become a prestigious job. Maybe medicine is something like that, but I think healers were always valued. I don't know. I struggle to think of one. Maybe journalists, actually. Maybe surgeons. Although journalists are going back to where we came from, but maybe that's a good example. No, surgeons were considered no better than barbers, and now they are at the top of the pyramid in terms of – So I think it is possible. But also, if you think about some of the craft and job, painters, especially successful ones, have always been considered highly. but even sculpture has been considered like lower level. And now they are among the most prestigious jobs. So I think it's possible. I want to first spend more time understanding how manufacturing jobs became so profitable and so desirable. Okay. At the beginning of the Industrial Revolution, productivity shot up like crazy, but wages didn't. Wages in manufacturing started to rise much later. And so the question is why there was later, I think in part could be unionization, but unionization, especially in the United States, came quite late to the game. A couple of years ago, we had Besant, not Besant, not Besant, Besant, as a guest. And he was saying that part of the reason was that the new job required new specialization. And so they became more segmented and they were earning some grants. I think that that's one factor. The other, as we've got some more and more capitals in production, the risk that the workers could damage or that capital became much bigger. And so you have started to pay jobs as a way to motivate people to behave well, rather than as really a compensation for the marginal productivity of labor So think about if you work in chain production It enough that you put a screw in the wrong place to stop the place for many hours And it not a coincidence that Henry Ford is the one who invented efficiency wages and started to pay people three times as much as long as they behave properly. And by the way, he required also them not to drink and to behave properly in their personal lives. So it came also with some moral aspect to it. But that is one of the sources of the increase in labor wages for the manufacturing sector. My puzzle with what Danny was saying is that if you make the typical service job more productive, I'm not so sure that you're going to see a massive increase in wages because you're going to see a lot of people being fired. And we do have experience in the conversation. I mentioned the case of Netflix when we had Blockbuster distributing the movies. You remember that. The productivity there was not very high. Now the productivity, global productivity went to the roof because how many people do you need to distribute the movie through Netflix? Very few. And maybe the couple of people who are the very top are paying more, but a lot of other people are unemployed. Yeah, but I think there are different kinds of service jobs. So there are service jobs that are leverageable, where people can be replaced by systems or by a different method of distribution, but there are service jobs where people are not replaceable. And at least in terms of home health care and nursing care aides and service like getting a mani-pedi, which I did yesterday, those jobs are not replaceable. Those are not jobs where there's any kind of leverage. In other words, you need the human to do the job. They can't be replaced by a system. I could be wrong. Maybe they're robots who will be taking care of our elderly at some point. But I think we're a long way away from that. So I think we have to be careful what kind of service job we're talking about, whether or not the people can be replaced, right? Are you sure that they cannot be replaced easily? I don't think. I mean, I would not have a robot do my hair. I've not yet seen robots in mani-pedi salons. I have not seen robots being rolled out in nursing homes. I don't see how you get when you have a home. In Japan, there are robots in nursing homes. I think that part of the story is that labor is so cheap. Why to use it? If you go to a car washer, you see a lot of people still washing cars by hands, but it's not because you couldn't do it automatically. There are the cash washers. It's very expensive. And if the labor is so cheap, why to use the car washer? Well, we can, I think, would have to have a deeper dive on this to know what jobs labor is replaceable and what it isn't. I'm going to stand by my argument about home health care. If my mother needed a home health care aid, I would not be comfortable with turning a robot loose on her. And I think we might be a ways away from that. But nonetheless, going back to the question then, is it worth subsidizing those jobs if they can be done more cheaply? Should we not allow them to be done more cheaply so that people have time to adjust? Isn't it David Otter's argument that had we given people time to adjust to the China shock, had we eased the adjustment, the societal disruption would have been less? And isn't there an argument here for some sort of government subsidization that allows people time to adjust? Yeah, but the subsidization needs to be very targeted because you don't want other people to specialize in the wrong direction. So it's being really targeted more to our older people. It's not obvious. I understand the dignity of work, but it's not obvious whether what you want is simply to provide them some supplementary income or to make the supplementary income contingent on that continuing to work. Because in some cases, it might be much cheaper to just give them a supplementary income and that's it. No, and you're right. It's really complicated because it's not just supplemental income versus subsidizing a job, but also by age. And who do you decide what age someone has to be to qualify for a subsidized job, if that is indeed the thing? Because I understand your point. If you allow a subsidized job for a 21-year-old, the chance that they're going to figure out what to do in the new economy is less likely. So it's a really interesting question. You'd think that should almost be an area that people should start to specialize in school, like how to design this kind of program. Or not. Just let the market do it and see what happens, I guess. I'm not sure I like that answer. No, I think that would be a little bit dangerous, especially, I think, from a social point of view. But so your view is we need to find a way to redistribute some of the plentiful production that will come along the way. And then the question is, what forms this redistribution should take place? Yeah, mine is. Whether labor was meant to be key to our lives or not, I think it has become key to the human makeup. And I think rewiring humanity to feel good without being productive is really interesting. A lot of this self-help stuff now about how to live a happy life talks about finding a way to be of value and a way to be useful. And I think if you take away work from people's lives, that whole question gets a lot more complicated. It does. But first of all, maybe we should teach people also how to enjoy their leisure time more effectively in the sense I think that more educated people enjoy reading, watching theater, writing on their own. This can be very satisfactory activities that are not necessarily for production, but are pleasant. It would be good if, on average, people would walk less. Remember, Keynes was predicting that we'll walk very little. Yes, I know. I think they might have missed by 50 or 60 years the change. we saw a dramatic reduction in number of hours' work between, let's say, the early 19th century and the early 20th century or the mid of the 20th century. From the mid of the 20th century to today, I don't think that the number of hours' work has really plummeted. Yes, but I don't know about you, but I always enjoy my leisure time more when I feel like I've earned it. And maybe that's just in my upbringing. And maybe you can rewire people not to feel like they need to earn their leisure time. I don't know. That's a question. Is that innate to human beings or is that a wiring issue? Nurture versus nature. But what I fear in this, I've seen some numbers suggesting that upper income people have worked more and more. And so looking at the overall numbers of hours worked is really misleading. And so I worry that it becomes this, the well-off get to work and get to enjoy the feelings that come with being a productive member of society and from producing and from accomplishing somebody and everybody else, you get to go try to figure it out. And you might say that that's the opposite of the way the 18th century when rich people were people of leisure for the most part and that therefore this is a good inversion. But again, back to that question of human dignity, I'm not sure it is a good inversion. But really, in a sense, every time I go skiing, for example, it's very painful, all the phase up to the moment in which you're up the mountain, okay? You have to dress up, wear your boots, it's cold. And I always think about, if you were to pay me for doing that, I wouldn't be doing it because it's so painful that will not justify this. I do it only because it's fun. And there are a lot of activities that now are part of work, but could also be part of fun. And when you compete in a sport, there are some people who do it for a business, but a lot of people do it for fun. You write and you are so good that major newspapers publish what you write, but a lot of people like to write. And yeah, there is a satisfaction that people read you, but is the pay the most important aspect of what you're doing? No. Oh, but the process of producing something and putting it out there is really important to me. It's really important to my brain. And if you took that away from me and I could go skiing every day, I don't think I'd be particularly happy. And then you could say, well, Bethany, you can write for yourself, even if nobody ever reads it and you don't get paid any money for it. And I don't know, maybe. But my argument is that would require a pretty substantial rewiring of my brain. And I suspect that might be true of more people than not, that being productive in a way that society recognizes as productive for my work, while not always fun, is important to me on some deep level. But again, that might just be the way I was raised. And so maybe it is possible to rewire people. Maybe it is the Protestant ethic. Maybe it is. As a recovering Catholic, I see a lot of people who don't do anything. They're happy. Just think about the priests, with all due respect, many of them. Or the monks. The monks basically don't do anything except pray, call it work. I think that the Greek Roman traditional philosophers, they were philosophizing. You can consider that work, you consider not, but certainly it's intellectual activity that is very enjoyable. All right, Luigi, I'll make you a deal. As AI comes from my job and I am no longer employed, but I'm getting my UBI from the government, I will go stand out there on the street corner and preach. You can come maybe. Maybe if I won't need the quarters you toss in my bag as you walk by, maybe you can, I don't know, buy me a glass of wine instead. That'll help me preach all the better. Okay. Capitalism is a podcast from the University of Chicago Podcast Network and the Stiegler Center in collaboration with the Chicago Booth Review. The show is produced by me, Matt Hodap, and Leah Cesarine, with production assistance from Utsaf Gandhi, Matt Luckey, Sebastian Berka, Andy Shee, and Brooke Fox. Don't forget to subscribe and leave a review wherever you get your podcasts. And if you'd like to take our conversation further, also check out promarket.org, a publication of the Stiegler Center, and subscribe to our newsletter. Sign up at chicagobooth.edu slash Stiegler to discover exciting new content, events, and insights. We hope you'll join our community again at chicagobooth.edu.