144. From Selling Homes to Building a $250 Million Wealth Plan With Coby Socher

I had sold like 78 homes that year and I was just burnt out. And I looked at my bank account and I had spent it all. And there was just really nothing to look back on. And I realized that I had spent all this time representing buyers and sellers and a lot of investors and helping them make lots of money and never doing it for myself. So what I essentially did was I became the buyer. And ultimately you come up with this 30-year plan, which is I'm going to buy real estate and I'm going to have a net worth in 30 years of $250 million. You can be wealthy. Gang, I promise you can be wealthy. And the young man that we have today is going to help me articulate it and prove it. He's a serial entrepreneur. He, with his mother, owned the Socher Team, which is a team in Cleveland, Ohio, that does well over 150 units every year. He's a partner in the market center that he's in, and he has a company called Speedy Offers, which gives sellers choices. They can list organically or they can take a cash offer. He also is known for his fixing wholesale and flipping. Where is all this going? Well, all of this lives in service of his wealth plan. It's a 30-year plan to be worth $250 million. He's going to walk us through exactly how to think about setting the plan, but more importantly, how to generate enough leads to execute the plan. His name is Kobe Socher, and he defines the way that all of us should think about wealth. I'm telling you, this is one you don't want to miss. Sit back and buckle up. This is Kobe Socher. And I'm joined by an old friend, Kobe Socher. Kobe, how are you? What's going on, Jason? It is great to see you, my friend. Thanks for having me. Really appreciate it. All right, let's jump in. I ask everyone the same question. How did you end up in the greatest industry in the world? You know, it's a funny story for me. I'm 17 years old. I take a year abroad after high school and not sure exactly what I want to do. I've got a mom who started in real estate in 2006. This is year 2010, 2011 at the time. And she was having a great start to her career as a realtor. And my dad is a college professor. I grew up traveling. And by traveling, I mean moving for my dad, having different positions and different college professor opportunities in different places. So we were in Boston for two years. He was getting his PhD from Harvard. We were in Cal. He was getting his master's when I was even younger than that. He had taught at Stanford at one point. Wow. Hang on a second, dude. You're like casually mentioning beacons of education for the entire planet, the most prestigious universities in the world. Is there a pressure growing up with an academic like that in the house? Actually, it's the exact opposite. I kind of was at all these prestigious schools. You know, my dad had gone into lecture at Princeton and gone into all these different places and had a really successful career on his own. But, you know, growing up, we didn't have anything. It was like because my parents were really young parents. And so we were these my mom would stay at home until she was 42 years old and got a real estate license. my dad was becoming a professor. And so the mindset at home was two things. One was that like, we don't have anything we will, and we can be happy without anything. And so it was like, the mindset was always like, we don't have riches today and we'll find out if we'll have riches in the future, but like that has nothing to do with our happiness levels. And so I grew up with very little of anything. We grew up in student housing and yet I never felt, I never felt anything but abundance in my life. And so my dad being in all this education was kind of the story that's interesting is he's the one who actually said to me, go get your real estate license instead of go to college. So I met this year abroad. I talked, called my dad and I said, Hey, I'm trying to figure out what I should do next year. And he goes, well, your mom's having a lot of success as a realtor. You always have been amazing at sales and really into it and personable. He's like, and you can always go back to college. He's like, look, I was in college until I was much older. You know, when you get your master's and then your PhD, and then you have to write a dissertation, it takes years. That was a 13 or 14 year process for my dad. And so he's like, you're never going to be 45 and go back and go, man, I wish I went to college sooner. And so, you know, he's like, you can always go to school. And then the thing he said that hit me the most is the thing that still hits me today is he said, education and a lifestyle of education has nothing to do with going to a specific school or graduating from a specific school. It's a mindset and a lifestyle. It's a big idea. Huge, right? It's like, and so he's like, I'm okay if you don't want to go to school. I think you should come back, go get your real estate license, work with your mom, see if you like being in business. Because he said, the worst thing I want would happen is you go to school for business. You spend four years doing it and you realize it's something you don't like. He's like, I've now, you know, helped all these college students. And I sit with them and they're in their senior year and they go, man, I wish I hadn't gotten into this, or I wish I hadn't gotten into this. And so he's, you know, academically career counseling them. And they spent four years in something they weren't interested in. So he's like, if you go do this for a year, you'll know right away. Do you like business? Do you like sales? So I come back from a year abroad. I, it's summer. I, four days later, I rolled Hondros real estate school. I tried to go get my real estate license and I couldn't pass my test. I just wasn't, I guess my, my 18 year old brain space wasn't there. and it took me four tries to pass my real estate test. And it really just took focusing and studying in the end of the day. Yet I went and got my real estate license and I really never looked back. Yet from day one, education. So it was reading books. My mom made me read the MREA right away. And then it was like, okay, now you're gonna get into coaching. So I had a coach. Shout out to Steve Kaut from MAPS Coaching. And it's like, I went to Bold and I did everything I possibly could to educate myself on the industry, being an 18-year-old in that industry. And I had a lot of success from day one. I mean, really started selling homes. My first year sold, I don't know, 15 or 20 homes. And within a couple of years, I was selling 60, 70 homes myself every year. It's fantastic. Then some new relationships come into your life and you start thinking about why am I even in business? What's the goal of this business? And ultimately, what's my plan when it comes to wealth? Walk me through that realization. So my mom and I, you know, we go work together and I have the greatest joy of being able to work with my mom. I have the coolest, most driven parents in the world. My mom is just this ball of energy. And we go and, you know, she essentially says, let's partner and do this thing together. And we go build our team and we build renditions of our team because that's kind of how building teams go, right? We build it with breaks. We build it at breaks. And, you know, originally the idea was just a platform for her and I to sell because we hated the administrative side of the business. And so, you know, it was like, okay, let's start the social team, which is our team, our last name, right? And then it's like, from there, how do we go and actually build out administrative help? And then it's buyer's agents and listing agents and whatnot. And so, you know, then at one year, I think I was selling, I don't know, I had sold like 78 homes that year. And I was just burnt out. And I looked at my bank account and I had spent it all. And there was just really nothing to look back on. And I look back and I go like, man, Like, what is going on? I get pregnant in 2019 with my now almost six-year-old son. And I look at my wife and I go like, based off of the way our lifestyle looks today, I will not be there for the soccer games. I will not be there for the fun stuff. I won't be there on the weekends. It works right now as like a guy without kids and a family, but like, this isn't going to work. And then I was like, man, like, I've really hustled my way to here. I've got to figure out how to turn into a business. And so that's when my kind of search began of like, well, what's next? And I honestly thought about leaving the industry. I was like, maybe I need to go get a job. Maybe I need to go do something else. And then I had the biggest epiphany of all because I asked myself one question. I said, what is the number one thing that I know? And it's a quasi embarrassing answer because the answer is mediocre homes in greater Cleveland, Ohio. It's what I know the best. And if I know that the best, what could I do now to change the trajectory of my life, my family's life, my business, in order to be able to fund the perfect life? And I realized that I had spent all this time representing buyers and sellers and a lot of investors and helping them make lots of money and never doing it for myself. So what I essentially did was I became the buyer. Okay, cliffhanger. Dang, you know what time it is. We're about to unpack a model. The incredible things that happen next, you are not going to want to miss. Now, you don't have to take the notes. We're taking all the notes. So if you're using, oh, I don't know, what would we be driving today? You know what? If you're driving that new Jeep that looks awesome, by the way, with the tan and the blue, don't take the notes. I'm taking the notes. If you don't get them, go to MREANotes.com. MREANotes.com. They come out every Thursday as a PDF. Jeff, Kobe, tell me exactly how you used your epiphany to now become a multimillionaire. Well, the next thing I did was I said, who's the smartest person I know in the industry that I have access to, whether paid or not? And it's actually a relationship that came from you, Jason. It was Brett Tanner, who runs the KW Wealth Mastermind and coaching platform. and I realized at that moment that I needed to reach out to him because if I wanted to go and get what I thought was capable, I need to have a model, a system, a plan and accountability around it. And I was willing to pay whatever it took because at that point, especially with the pressure of being, my wife and I being pregnant with our son, there was the pressure of like, I need to make changes now. This can't just keep going where it's like, it's paycheck to paycheck, it's paycheck. Like I was like, there has to be something I can do yet I didn't want to run away from the thing that we had created. Like the social team still today is like an amazing business. The year to date in July, we've already sold over a hundred homes, right? So it's like, I wasn't running away from it yet. How do I expand? How do I make it bigger and better? So I reached out to Brett Tanner and I say, you know, I want a coach and I want, here's what I want. And he said, quite honestly, I don't have time for you. And I said, well, what would it take? And he said, you need to come to me. He's like, if you're serious, I think he was doing this to kind of get me to go away. But he said, if you're serious about this, you're going to give me your net worth sheet. You're going to tell me a 30-year plan of where you want to be in 30 years financially and personally. And you're going to tell me why you're going to take action when we have these calls. Because quite honestly, I don't coach for the money. And if you can't take the action, don't take the action, you're going to crush me. And we get off the call And I think he thought we were good like I not going to hear from that guy again And within about three days I spent like legit 72 hours with nothing more than making this the best business plan pitch possible. By the way, I was pitching someone to pay them. It's very unique. And ultimately, you come up with this 30-year plan, which is I'm going to buy real estate and I'm going to have a net worth in 30 years of $250 million. dollars. Yeah. And that's what actually shocked Brett. So Brett's business plan was like coming to me with a business plan of how you're going to net $50 million. And so the first thing I did was I go build out a net worth sheet and I go $50 million. That's almost too easy. Let me just say this to you, Jason. It sounds like this big idea, $50 million in 30 years. Well, at today's rates, if you went and bought two $250,000 homes a year for 30 years, you'd be worth a little over $50 million in 30 years. So I go to $250,000 homes per year. That's too easy. And then I started thinking about like, what my life would look like. And so we built out this plan. And I spent a really long time making it concrete and believing in it. And then figuring out if I was actually worthy of that plan. And then, you know, sending it to Brett, sending him my net worth sheet. And which is a hard thing to do, by the way, no one wants to build out a balance sheet net worth tracker, because it's scary to see what you're actually worth. No one wants to look at their bank accounts and say, Ooh, this isn't exactly where I thought I was. And you go do it. And then you see where you're actually at. And it's just incredible to see like the reality. And it allows you then to figure out where you can actually get to. It's kind of like our business, right? Like, you know, It's like leads, systems, leverage. You do all those things, and then you know how much business you're going to have. Well, you do that in your personal life in the same thing. Okay. So step one was find a coach, and you did that. Step two was get your net worth. So get into reality. Where am I at exactly in my life, and where am I at when it comes to my worth? Step three was pick a number 30 years out minimum of $50 million. And by the way, that should be the minimum for everyone that listens to this show. I promise you you're worth it. You end up at this 250 number. You then end up with this plan. Break down for me so that I understand the plan. It sounds like the plan is buy X number of properties in Cleveland in a certain price range each year. Is that close? Yeah, it's close. Essentially, so it's like you need to figure out where you want to go. So create your net worth sheet or create your net worth plan of where you want to be in 30 years. You have to figure out actually where you're at today. Once you've figured out where you're at today, then you can figure out what your delta is, right? Based off of that, you gotta then choose, I would call it your investment avatar. So what are you actually buying? So going back to my thing, what I knew best was mediocre homes in greater Cleveland, Ohio. If that's what I know best, well, that's what I'm gonna go attack. Next thing was I had to master the value of a specific location. So I needed to master like, what's the actual value? Like how do I actually underwrite these properties and how do I know them well? Well, here's the coolest part, right? There's almost a level of insider trading, Jason, because like if I was already a listing agent and I was already a buyer's agent, right? I know what a seller, like what the home will sell for on the market. I can figure that out pretty easy. Anybody can go figure out what the comps are, right? So we figure out what it'll sell for. Then we have to figure out what the renovation costs are going to be, right? Then you got to figure out what the next step is, which is the actual disposition of the property, which we'll get into. And what I just want to mention to you is, is that, you know, the biggest thing you're going to have people stop with is like, well, I don't have the money. Well, I didn't either. We're going to have to figure out how to go get that. And so what I would just throw out there is once you've figured out like how to underwrite a property, right, then you have to figure out how to go get leads, right? And so the first thing is, is how do we go find leads? So today, and this is like my secret sauce, right, is today, 85% of my leads, and I'll do over 100 to 120 investment deals this year in 2026, 85% plus of my leads come from social media from other realtors. Wow. Can you unpack in detail how that works and how you do it? Yeah. So I got into social media about three years ago. I was that kind of person where I was scared to be on it. I didn't want to put my life out on social media. And I realized that I was making a mistake. I realized that I needed to, if I actually believed in my goals, then I had to do everything it would take to get there. And even though there's an element to me, that's the secret introvert, like I can be extroverted when I need to be. I didn't want to just like display life on there. And so I started going on there and just posting what I do. And what I do is mostly flip homes. Now, to build my net worth, I've got to go buy rentals and I've got to go invest my money into long-term assets, right? But to actually create the cash to be able to do that, I had to go flip homes, which is kind of my disposition plan. Well, hang on. I want to dot that I because that's a big idea. A lot of folks wake up in the morning and they focus on helping other people buy and sell real estate, which is great. We all should. But let's be clear. You're doing that to help others but to make cash. And most people stop there. they then spend the cash. The reality is it's a two-step, which is I do something to make cash, and then I invest that cash in assets that go up in value and throw off positive cash flow. 100%. Yeah. And in your case, that's mid-sized properties in Cleveland. But if you miss step two, gang, you end up living in step one forever. That's the big net net. Well, let me just pause it. Wait, I'm just going to throw one thing out there because this is just really important, right? We, we get a call from a seller as a realtor. Okay. So this call comes in, they want to sell their property. You go to the listing appointment. The first thing you should be thinking about is how do I control the deal? Right? So the way do you control the deal? And you're, by the way, by being a fiduciary the whole way through, everything is transparent. So the question number one is what is the number one goal when we're selling this property? Well, if we're selling this property, they, they tell you the number one goal is they want speed. They want quick, they need fast, whatever the thing is like. So those are three things that all mean the same thing. Right. But you hear those those indicators. Right. And when you say that, you say, well, are you looking to list your home and put it on the market or would it make more sense to get a cash offer on your property? And if they tell you it makes more sense to get a cash offer at that point, then you need to flip the script. And for years, what I did was that I would call my investors, say, hey, I've got this deal that, you know, seller wants a cash offer. They want to sell it quickly. They don't want to put on the market. Do you want to come in and make an offer on the property and I'd make my deal and then everybody would, you know, go along their way. Well, now the way I look at it is I say, well, are you looking for a cash offer? Are you listening to a list of your home? If they're looking for a cash offer, I say, well, I can make a cash off on this property. I want to be clear. It might net you less than if you put it on the market and sold it. Yet, we might be able to make it a lot easier for you. So is your goal to click the easy button or is your goal to net the most amount of money possible? Based off of your goal, we will create a program for that. So we're controlling the deal. We get the property under contract. Now I get to decide, do I do a buy it and flip? Do I just buy it and put it right back on the market? Do I do a wholesale at that point? Or do I buy and rent it out? So I have so many different disposition options that I can do. And for me, I have exact numbers for that. If I do a quick flip where I just buy and put it back in the market, I want to make $32,500 on average. If I'm going to do a full flip, I need to make a minimum of $55,000. If it's going to be a wholesale, it needs to be a minimum of $15,000 fee. And if it's a rental, I need to net a minimum of $800 per month after all expenses. And so for me, by knowing that, now I can go back and run my numbers based off of market value and where my numbers need to be. Genius. And the fact that you know your numbers so well means that you don't agonize emotionally over every single deal. And I think that's a key thing because Gary Keller, and if you're new to the program, Gary Keller with Dave Jenks, may he rest in peace, and Jay Pabasan wrote the book The Millionaire Real Estate Agent, which is the namesake for the show. And Gary always says investors don't get emotional because they have a pro forma that tells them exactly what decisions to make. So if you're finding yourself going into cognitive overload because you're saying, well, should I buy it? Should I not buy it? Is it a good deal? Is it a bad deal? It's because you don't know your pro forma well enough to let the pro forma make the choice. It's a mathematical equation. That's it. The path is in the math, but the mental overload of trying to agonize about every specific deal without this, it'll kill you, literally. Nine times out of 10 when I talk to realtors, they tell me their biggest limiting belief. And their biggest limiting belief is, well, yeah, it's a really good deal, but I can't buy it. I don't have the money. And I actually don't think money is the issue of the reason. It's actually, if you have a deal, the money will come. Like if I could pitch you right now, Jason, right this second for a deal in Cleveland, Ohio, and say, hey, Jason, like, would you invest $150,000 in that deal? And I guarantee you, you would most likely say yes, because you most likely have the money. So the deal is the thing you may not have, right? 100%. And so going back to social media for a second. Yeah, walk me through in detail. I wanna know exactly how to do the social media thing. Yeah, so the social media thing is like this. And, you know, it comes from a limiting belief. This was the, I was the guy three, four years ago who was like, I hate social media. I don't wanna be on it. I'm not making videos. I have now posted about 4,000 pieces of content cumulatively through Facebook, Instagram, TikTok, YouTube, and Pinterest. I have about 30,000 followers in total. And I am seeing real success, but it took time. And so what I do is I walk through my flips. I walk through my new rental properties that I've purchased and I pretty much have somebody filming me and I'm just kind of showing them mostly issues that I find in my houses. So I'll walk in and I'll see something that was just done terribly, caulking that was just done around the tub that looks like somebody put a blindfold on and caulked around the tub. And somebody put a toilet sideways instead of straight. And I'm like, what is this? What's going on here? And then I'll give advice of different things like here's how we take care of this thing. Here's how we handle this thing. And I'm just showing all of my projects. Then going back to the Gary Vee jab, jab, right hook vibe, you know, those are my jab, jabs. So I'm just putting out content. Kobe's out there. Kobe's in flips. Kobe's in investment properties. Here's Kobe walking through an investment property. Here's how Kobe analyzes investment property. Here's where Kobe is right now. So it's all local really, right? So it's local driven. And I'm going to give you a little side piece on that local driven side to if you're wondering kind of how to get the people to watch it, which is, but before that, then the right hook is, hey, my name's Kobe Socher, I'm a realtor in Northeast Ohio, and I'm looking to buy homes for cash. I'm the owner of Speedy Offers, and if you have a house that makes sense, instead of your seller so this is for realtors instead of your seller putting it on the market it makes more sense for them to get a cash offer or it seems like you going to lose this listing because your seller already received a cash offer that makes more sense than you listing it Call me. I'm going to come in and buy it. I will pay you a commission, and I will save the deal. I'm going to come in, and I'm going to be your cash offer. And for a long time, it didn't really receive anything, and I just kept pushing on it and pushing on it and pushing on it. And then just like our CRM, right? Just like our CRM where you nurture it, you nurture it, you nurture it. And then a deal spits out. There's two ways to think about it. One side is like, oh, wow, look at this magic that happened. It's like I hit the lottery. And it's like, no, if you actually nurture your CRM, magically business actually comes out of it. Same thing on social media. So I was going for one specific thing, which was I wanted deals. I wanted leads. Okay. Genius, by the way. So, cause what I'm hearing you say is I decided who I wanted to generate leads from, which was other real estate agents, because they're the ones that are in the most pieces of real estate. I was fulfilling. Well, and guess how I got those people. Tell me. I went on social media. I found, and I just started going on every local brokerage's Instagram page. That's where I started as Instagram. So I went on every local brokerage and I'd start friending them. Then I would DM them. Hey, we might know each other. We might've done a deal together. I've been in the business since 2011. My name's Kobe Socher. and I just wanted to let you know that I'm a cash buyer. I will never steal your listing lead. If anything, if you allow me to make a cash offer on your deal and it doesn't work, it'll actually help you gain the listing because I will always push the deal back to you. And I wanna help your business and I want you to help me. And most likely we might be able to do a deal at some point. So I just started blasting DMs, but personal, not just like, it wasn't a chat bot, it was Kobe. And it took time, right? I did over a course of months and I built relationships. But then when I was talking about your CRM spitting out deals, like my most recent deal, I got under contract for a house yesterday and house in Euclid, Ohio, which is, you know, I don't know, 30 minutes out of downtown Cleveland. And I bought that property from a realtor, you know, responding to a story I put up saying, I'm looking to buy two more homes, you know, right now and before the 4th of July weekend. And he said to me, hey, I might have something. I said, cool, give me a buzz. He calls me, tells me about the house, said the seller already had one offer. He was supposed to list it, but they might go with that offer. I said, let me walk through it. I made an offer, and they accepted my offer, and the realtor got paid. Man, it's awesome. I love the fact that you chose the real estate agent as the delivery mechanism, and you've kind of become a B2B solution. And you're probably helping real estate agents from every brand and every independent in town. Yeah, it's nothing to do with one brand or one thing. And the thing is, is like you can go after sellers directly, but nine times out of 10, when a realtor talks to a seller, even for a listing, what do they tell you? Oh, my aunt's a realtor, my cousin's a realtor, my friend's a realtor, right? And so for me, I'm like, well, let me talk to them. I want to talk to that person. I don't want to cut that person out. And that comes from me being a realtor since 2011. I've been cut out of every deal, Jason. I've been, you know, burned in every possible way. And so the thing that I'm most proud of is that on average, and again, it is negotiable, but on average, realtors who sell a home to me through their client net more in a commission than they would if they just listed the property. Because I'm so focused on them making money, which, by the way, brings deals back to me. If you have a happy real estate agent on the other end of the deal who does great financially and does, by the way, which is more importantly, does great by their client who's thrilled with the outcome, that person's going to bring you more opportunities. And so if you're listening to this and you're going like, well, where are we going with this? Right. It all ties together. It's the, okay, 30 year net worth plan based off of what I want my life to look like. Then it's the, well, we got to understand how to underwrite a property. Well, once we understand how to underwrite a property, we have to know what to, how to dispose of the property once we actually have the deal. So if we know that all our different strategies of disposition, like we talked about before, well, once we do that, now, how do we actually get the deal? So you can spend tons of money on different types of marketing. you could try to go direct to seller. That all works too. And for me, what I found, I do that as well. Yet I found instead of competing against an entire industry of people I love and I want to help and who have helped me, how do I be the mechanism to help them? And then instead of being like the national cash buyers, which come in, they make an offer, they do an inspection and appraisal, and then they try to just knock down the price as far as they possibly can and squeeze the seller. I say to them, I don't retrade pricing. I come in, I make an offer, and the offer I make is the deal. And the only way I can prove that to you is by doing one deal with you. Do one deal with me and see that's how it works. And by the way, in that offer, it states, if you put this home on the market with your realtor, you most likely will net more money and profit more money. Yet, you understand you are selling this to an investor who is looking to make a profit for themselves. So I want to be extremely transparent that we're doing this to make money. Yet, if they wanted to net more, they have other options. So it's just a really transparent way of me seeing all the things that I don't like about the cash offer industry, which has a sketchy feeling to it, and trying to make it legitimate, personal, and real, and just being the guy in my local market. And by the way, Jason, I just want to say that, you know, in the past five years, I've net well more than $5 million by doing this just with these mediocre homes in greater Cleveland. Yeah, well, here we are. It's the beginning of July. And I know we're never supposed to say that on the air because these are supposed to live forever. But I want you to understand it's the beginning of July. And, Kobe, you've already netted a million dollars from the investment business year to date. That's not including rentals. That's just my, you know, that's just when a deal comes in and it makes sense to either wholesale it or flip it. Okay. I got three questions. Number one, on social media, you've now gotten used to it. By the way, I was against social media too, friends. I'm telling you, that's where the people are. You can follow me on Instagram at TheRealJasonAbrams. I'm doing it to provide content that you can go copy to put out into the world to educate your clients. I'm not trying to monetize it. I'm doing it for you because you are the greatest audience in the history of podcast land. And Kobe, do you think it helps you that you're great looking and have perfect hair? I don't think so. Because it's a little irritating for the rest of us. Like if I'm honest, like I'm looking at you, you're young, you're good looking, you got perfect hair. You look like a guy made for Instagram. You're putting me in a compromising position. I'm not really sure how I'm supposed to respond to that. I'll be honest with you. I think that, you know, there's like the concept that like it feels that everybody's working against you and then you prove them wrong and then everybody is cheering for you. And it's a mindset of, oh, people are going to think I look stupid. People are going to think this and people are going to, and then you look up and you go like, and again, like I'm looking, when I look over, I'm looking at my 30 year net worth goal. It's sitting right next to me. And if I believe in my plan and I care for my family and I care for what it'll get me, I have to be willing to do whatever it takes to get there. I love it. You know, that's Nietzsche. If the why is big enough, you can put up with any how. By the way, am I angry some days? Yeah. Am I frustrated some days? Yeah. Am I not in the mood to have somebody with a camera in my face or me to put the camera? For sure. You could be dealing like real life is hitting and all of a sudden you're like, hey, I'm Kobe Socher and I did. And it's like, man, this is really hard to kind of turn on. And yet what I'll say to you is it's the daily repetition over years. It's not just like the, and most people I say, they say, oh, it doesn't work for me. And I'm like, well, you haven't done it long enough. And by the way, the model for it actually came from my mom. My mom's been on social media since, you know, early 2000 before it was even cool. And she's been posting an insane amount of content, probably two to three pieces of content on every platform every single day for years. And guess what? 90% of that, our business is SOI today. And why do you think that is? It's from people DMing my mom saying, hey, we'd like to potentially buy or sell a home through you. Can you help us? And so if that already works in that business, why wouldn't it work in mine? And by the way, two different genders, two different age ranges, two different vibes, same results. So I don't think it has to do with my hair. Well, don't be so sure. Okay, number two, Pinterest. You mentioned Pinterest. It very rarely gets mentioned. What exactly are you doing on Pinterest? I'm proud of Pinterest. Me too. I think that people are sleeping on Pinterest, but you have to be on Pinterest differently than you're on the Insta. So what are you actually doing on Pinterest? Okay. So, you know, if you were to ask the average person in greater Cleveland or the average realtor in greater Cleveland, what is Kobe Socher known for? They wouldn't tell you they're known for his 30-year wealth plan, and they wouldn't tell you he's known for his deal hierarchy. That's internal. That's for you and I talked about. That's with our Keller Williams family. That's what I teach because I want to help realtors get to that next place and get out of the rat race. And I believe that's helped me get there. What they know me for is flipping homes. I'm the home flipper, right? Like that's the vibe I give off is like Kobe's the home flipper. One of the things that's made my home flips and my flips very successful is I insanely care about the aesthetic. And so when I talk about the, I care about the paint colors. I care about the light fixtures. I care about the light switch covers, right? I care about the registers on the, the things that you wouldn't even, you're like looking at me going like, dude, are you serious? And I'm like, no, like- I know that's the secret sauce. That's it. Well, the secret sauce is making a home super duper sexy. Hopefully I can say that on air. A hundred percent. This is the sexiest podcast in the industry. There we go. So, you know, it's about making the property insanely sexy and I care about every, and everybody who works for me or works around me or knows me or has bought a flip and knows that I care insanely about that. So I spend a lot of my time looking at different, you know, design elements of, you know, properties. I build out design sheets. I build out lookbooks. I build out what I want a property to look like. And because our flips are very automated at this point. So I'm not going into Home Depot and going like, oh, this would look good in that spot. Or, you know, and so I build lookbooks. And then my team goes and executes that lookbook for a property. And so what I do on Pinterest is we push, we, you know, we put out the different products we like. We, you know, put out pictures. We give the look books and we give like our design styles and thesis and theories and stuff like that on Pinterest. And that's kind of the way it looks. So a lot of realtors will call me and say like, hey, like, can you help me? I don't, like, I'm terrible at design. I'm like, here's the, you know, take a look at our Pinterest page. I love it. That's really smart. That's a great use of Pinterest. Next question. I want to talk specifically about our friends in different markets, like everyone in California and our friends in New York and our friends in South Florida who look up and say, look, I think it's awesome that you can live in a 200 to $250,000 price range and you can do business like this right in your backyard In my market though the starter homes are a million plus bucks What would you do if you lived in a market where it was confiscatory to buy this many properties Yeah, I have two thoughts on that. Number one is, again, it's about the deal. It's not about the size of the deal. So I buy it, by the way, Cleveland, Ohio. I mean, there's somebody just listed a $22 million home about three miles where I'm sitting right now. So we have high-end properties as well. you know sometimes I have to go a little bit farther out to find lower end property so either you could go to let's say you're in Miami you might drive you know an hour and a half to where you're a little bit more rural and prices are a little different that being said I really think it's about understanding your deals so let's say a property you can buy a property a million dollars but it's worth 1.2 if you have a $200,000 spread on that deal 20 you know let's call it 20 or 25 percent spread, whatever you want to call it, you know, as long as the spread is there, most likely you're going to be able to find the money. And if you don't have it today, at some point, your goal should be you're self-funding your deals. You're not borrowing money. You're not taking, you know, big outside money and risk yet. It could be that a lot of people I know in those markets just find partners. So they find somebody who has the cash, doesn't have the ability to get the deals and goes from there. And I just, I think I'll, I'll throw this out there, which is if you look behind me and if you're watching this on YouTube, which you should be, right? You'll see my two logos, which is the social team and speedy offers. And then you'll see them shaking hands. And I think this is so important because I wake up every single day today as an investor. And I wake up as somebody going to build my net worth and grow my legacy. Yet the social team, the residential real estate business, I think is the catalyst of it. I think without that business, I wouldn't be able to potentially do what I do in the cash offer business. And so a lot of times what happens is my team will have a deal where their seller is potentially interested in a cash offer, right? And it ping pongs back and forth a little bit. So then they bring me in or somebody on my investment team. We go in, we make the cash offer. They're like, ah, that doesn't really make sense. We say to them, like, look, we don't think this really makes sense based off your home's condition. You should really talk again to your agent on the social team. and see if they can help you net more money. Doesn't that make a little more sense? And so the synergy between the two teams is so important because you can help each other back and forth. We go to list one of our flips, guess who lists it? The social team lists it, right? And so I really think that if you're a residential real estate agent, even if you decide not to make this your business, like I've made this, I have a full second business, right? And I've really found a way to do that in a really great way. Yet it could be that you do one deal here and there. When I started flipping homes in 2015, like the first thought my wife and I had was how do we make a tri income? She has an income, I have an income. How do we make an extra 100 grand a year? Well, we flip one home a quarter, net 25 grand. How do we do that? She had a little cash, I had a little cash. We had some credit cards and we're like, all right, let's go do this. We ended up making $45,000, right? And so maybe for you, it's like if you're a realtor and you're out there listing and you're newer, it's like, well, how would you do this one time this year? How many years into the 30-year plan are you today? Yeah, I am 3.7 years into it. 3.7? Well, now I got to ask you because that's so exact. How often do you pull this thing out of a drawer? Yeah, this is not a drawer. This is my life. So, I mean, I'm tracking my net worth like monthly, if not sometimes more. But every single month in the first of the month, I'm tracking my net worth. And it's important to track it the same day because numbers change, right? Like credit card bills come up or your mortgage comes out or whatever it is. So I try to track it like the first Monday of the month, no matter what. And, you know, I then take my net worth and then I track it against my 30-year plan. So you're 3.7 years into living the 30-year plan. Are you ahead? Are you behind? Where are you? So I'm currently living at 1.2 years ahead of my net worth plan. That being said, if you understand how this math works, like I'm going to have to push hard to keep this going at the rate it's going because $250 million in three years is a lot of money. My man. I love it. Kobe, dude, I love what you're doing. I find you wildly inspirational. I love how you're able to break it down into steps. And I'm going to give you the final word. But here's my takeaway, which is when you're this purposeful and you can create things that are this linear and simplistic, this is a bigger conversation than just how many properties you can buy. You can change any aspect of your life thinking this way. 100%. I mean, I think that the reality becomes that, you know, A, what you focus on expands. And your goals can become your reality if you take action. And so you have to look at what your goals are and what you're going to put your focus on and then allow it to expand. And if you're doing the right things, it's going to happen, you know, it's going to start to happen on its own. And then the last piece is, is you have to really believe in yourself. I think as a realtor, I believe that my biggest value is helping buyers and sellers buy a home or sell a home. And when I look at my life, I realize that I need to be the buyer or seller. And that can also help people, by the way. And it's not, I'm helping a lot of people in situations that are really, really emotionally and, and, and financially tough. And yet I'm really helping. So a lot of people look at it like, Ooh, that's kind of, you know, a weird business to be in. And I'm like, actually, you'd be shocked how many people are more thankful. And I've helped in this business versus a residential real estate classic business, yet they work perfectly together. I love that. I'm going to close on that thought. because I remember when I was in the wholesale business, somebody said to me, well, you're kind of like an ambulance chaser. And I kind of thought about it. And my first inclination, Kobe, was to be offended. And then, you know, I said, you know, if I was a doctor and I actually believed that these hands could save people's lives, I'd be chasing every ambulance in town and I'd feel damn proud about doing it. And that's how you think about your skillset in real estate. And I love that, by the way. Thank you. Kobe, you're awesome, dude. Congratulations on all the success. Thanks for joining us today. Appreciate you having me. Thank you. This isn't a drawer. This is my life. Did you hear him say that? Because I said, how often do you pull the wealth plan out of the drawer? And he says, this isn't a drawer. This is my life. You know, I could spend the next four minutes encapsulating everything that he said, and I could walk you through all the steps. But you know what? Why don't you just go listen to the episode again? Because as long as you understand this isn't a drawer, this is your life, then this last 40 minutes was 100% worth it. You know, none of us are guaranteed tomorrow. And it makes you, it forces you to think about how you're spending today. Gary Keller told me that every single person can have as much money as they want to have. But you're not living in service of having the money. You're living in service of living your best life, and the money that you make simply powers and funds it. Here's what I've learned about money. When you have very little money, you yield little power over your life. And it gets even worse than that because in life when you face a problem and you have the money to solve it, it's a trivial problem. Everything is easy. But in life when you face a problem and you don't have the money to solve it, the smallest of life's problems become the largest of life's problems. I read that in a book called The Wealthy Gardener. And here's the truth of it. Here's what gets you. Here's what's going to hit you tonight when you're laying in bed and you're trying to go to sleep, which is, God willing, you're going to live tomorrow. And you're going to live the day after. And you're going to live the day after that. So here's the thing. If you're going to live those days anyway, why not maximize them? You see, Kobe forces you to ask a question that you might not normally ask, which is, how do I maximize? How do I live my best life? And what Gary says is that in order to live your best life, you have to give your best efforts to the parts of your life that matter most. How many hours are you spending at work right now? If you do the math and realize, you know what, I'm spending a lot of time at work, wouldn't you want to maximize that time? And you know, Kobe tells us, and he's sage, he's wise beyond his years, because here's a guy in his mid-30s who tells us that in order to maximize the time you're going to spend on something, Number one, you have to know what you want to get out of it. Number two, you have to tie it to a number. Number three, you have to have a pro forma. Number four, you have to have the leads possible to get the number of deals that you need. And then you have to know how to disposition or in this case, get rid of the property once you have it in order to make the money. And then you have to invest the money in real estate. It's a really simple plan. I do something to make cash and then I buy assets with that cash that happen to be real estate. You know the genius of Kobe Socher? Kobe reminds me when I look at him, when I hear him speak, when I close my eyes and I hear his voice in my head, he reminds me that anything is possible and everything can be solved. And for most of us, we settle for less than we can have. How many of you out there would settle today for $5 million or $10 million? And I'm not saying that you shouldn't, and I'm not saying it's a low number. I am saying that if you're playing for five, you might never get three. Play for 250 Play for 50 Play for 70 And that way, even if you miss You know you'll have more than you ever thought you would Go for it Do likewise If you're enjoying this podcast, I want you to click the subscribe button Anywhere that you get your podcasts We want to be the voice in your head Every single week And every week we're dropping new content We also send out a newsletter At the conclusion of every show To make sure that you get the highest points and the models and systems that were discussed. So if you want to sign up, I need your name and your email address. Head over to themillionaireagentpodcast.com. Millionaireagentpodcast.com. Enter your name and your email address and every week that newsletter will be in your box. Friends, you just went on a journey. I hope that what happens between now and the next time we meet is absolutely wonderful for you. Thanks for listening. I'll see you next week. This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty or guarantee of its accuracy, completeness, timeliness, or results from using the information. Warning, you must comply with the TCPA and any other federal, state, or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list and do not use an auto-dialer or artificial voice or pre-recorded messages without proper consent. Contact your attorney to ensure your compliance.