Get Insider Access to MS NOW Podcasts

2 min

•Jan 9, 20263 months ago

Summary

Rachel Maddow promotes MS Now Premium, a subscription service offering ad-free access to MSNBC podcasts and shows, with a three-month free trial through January. The episode emphasizes upcoming major political events in 2026, including the nation's 250th anniversary and midterm elections, positioning MS Now as essential coverage.

Insights

Media companies are bundling podcast and TV content into subscription services to compete with streaming platforms
Political coverage and election cycles are key drivers for premium news subscription adoption
Exclusive bonus content and early access are differentiators for premium tier offerings
2026 midterm elections are being positioned as a major content and business opportunity for news organizations

Trends

News organizations shifting from ad-supported to subscription-based revenue modelsBundling of podcast and traditional media content into single subscription platformsPremium tier positioning around exclusive political analysis and early content accessElection cycles driving subscription service marketing and audience engagement strategiesAd-free listening experiences becoming standard premium feature expectations

Topics

Subscription streaming services for news contentPolitical podcast and media coverage2026 U.S. midterm electionsPremium content monetization strategiesAd-free media consumptionPolitical analysis and commentaryU.S. democracy and governanceNewsletter marketing for news organizations

Companies

MSNBC

Parent company of MS Now Premium subscription service offering podcasts and TV shows

Apple

Platform hosting MS Now Premium subscription service

People

Rachel Maddow

Host and primary spokesperson promoting MS Now Premium subscription service and Burn Order podcast

Nicole Wallace

Co-host of podcast show featured in MS Now Premium content offering

Chris Hayes

Co-host of podcast show featured in MS Now Premium content offering

President Trump

Referenced in context of administration agenda covered by Project 47 newsletter

Quotes

"If everyone is just telling the truth and doing their own piece of it, we're going to be all right."

Nicole Wallace

"We obviously need some era of profound reform if we come out the other side with something that looks like an intact democracy."

Chris Hayes

"It's impossible to see the weakness of a dictatorship until defiance exposes that weakness."

Rachel Maddow

"2026 is going to be a big year. We've got the 250th anniversary of the United States. We've got the crucial midterm elections."

Rachel Maddow

Full Transcript

Hey there, it is Rachel Maddow here dropping into your feeds with an update about MS Now Premium. MS Now Premium is our Apple subscription service that gives you VIP access to all of our podcasts here at MS Now. I'm talking about the best people with my friend Nicole Wallace. If everyone is just telling the truth and doing their own piece of it, we're going to be all right. Or why is this happening? With another great friend and colleague, Chris Hayes. We obviously need some era of profound reform if we come out the other side with something that looks like an intact democracy. You can get originals like these, along with audio versions of TV shows like The Weeknight or The Briefing or The Last Word. It's impossible to see the weakness of a dictatorship until defiance exposes that weakness. With MSNOW Premium, you can get all of these shows ad-free. And in many cases, you get exclusive bonus content that you can only get with a subscription. even early access to some shows like my newest historical thriller, Burn Order. I never believed that America would be doing this Now if you were already an MS Now Premium subscriber first of all thank you For those of you who haven had a chance to take advantage of Premium yet now your moment We offering a three free trial if you sign up by the end of January. And listen, you know, now's the time. 2026 is going to be a big year. We've got the 250th anniversary of the United States. We've got the crucial midterm elections. MSNOW is the place you're going to want to be tapping in for all of it. And with Premium, you get the best possible listening experience. So sign up now after your trial. It's just $2.99 a month or $29.99 for the year. And as always, thanks for listening. As President Trump continues implementing his ambitious agenda, follow along with the MSNOW newsletter, Project 47. You'll get weekly updates sent straight to your inbox with expert analysis on the administration's latest actions and how they're affecting the American people. The American people are basically telling the president that they are not okay with any of this. Sign up for the Project 47 newsletter at ms.now slash project 47.