Collector Nation

$5K LeBron Pull… Then a Jordan Rookie Walked Into the Shop

21 min
Feb 6, 20264 months ago
Listen to Episode
Summary

Ryan and Brian discuss pulling a $5,100 PSA 10 LeBron James 2003 Pristine refractor from Hey Shop digital packs, debate Jordan vs. LeBron investment value, and share a remarkable story about acquiring a complete 1986 Fleer set with Jordan rookie card from a Facebook Marketplace seller.

Insights
  • Jordan cards maintain superior long-term investment potential due to scarcity, age, and lower print runs compared to LeBron or Kobe cards despite LeBron's continued relevance
  • Digital instant pack platforms like Hey Shop are creating new revenue opportunities in the collectibles space with hybrid physical/digital models
  • Facebook Marketplace remains a viable sourcing channel for serious collectors despite fraud risks, requiring verification strategies and in-person meetings
  • Retail card shop openings are becoming experiential venues with VIP events, partnerships with major grading/authentication companies, and community engagement
  • Collection management apps that integrate with resale platforms (eBay) are essential tools for collectors to monetize inventory and fund new purchases
Trends
Digital-first pack opening platforms gaining traction as alternative to traditional retail pack salesVintage Jordan cards appreciating as blue-chip collectibles with institutional-grade investment characteristicsCard shop retail pivoting toward experiential events and VIP access models rather than transactional retailAuthentication and grading partnerships becoming key differentiators for retail card shopsCollection management software integrating resale functionality to create closed-loop buying/selling ecosystemsFacebook Marketplace emerging as legitimate sourcing channel for high-value vintage card lotsNostalgia-driven investment in deceased athlete cards (Kobe Bryant) creating scarcity premiumsPrint run scarcity from 1980s-90s becoming major valuation driver versus modern overprinted products
Topics
Sports card investment strategy and player tier rankingLeBron James vs. Michael Jordan card valuation comparisonDigital pack opening platforms and hybrid physical/digital models1986 Fleer Jordan rookie card authentication and acquisitionCard grading company reputation and authentication servicesFacebook Marketplace sourcing for vintage card lotsRetail card shop grand opening and VIP event strategyCollection management software and inventory monetizationPrint run scarcity and vintage card supply dynamicsKobe Bryant card market impact post-retirementPSA grading standards and card condition assessmentCollector community engagement and social media strategyWeather impact on retail operations and supply chainSponsorship partnerships with grading and authentication companieseBay integration for card resale and inventory management
Companies
Hey Shop
Digital instant pack platform where Ryan pulled the $5,100 LeBron James card; offers hybrid physical/digital pack ope...
PSA
Card grading company referenced for authentication and valuation of vintage cards; Mike Baker is a lead grader consul...
Beckett
Major card grading and authentication company partnering with Ryan's new card shop for grand opening event
Fanatics
Sports licensing company partnering with Ryan's card shop for grand opening VIP event on February 21st
VIP Friends
Company partnering with Ryan's card shop for grand opening event (exact business model unclear from context)
Facebook Marketplace
Platform where Ryan sourced the complete 1986 Fleer set with Jordan rookie card through direct seller outreach
eBay
Resale platform integrated with LUDEX app for collectors to sell unwanted cards and fund new purchases
LUDEX
Collection management app built by Ryan that scans cards, links to eBay inventory, and facilitates card sales and mon...
People
Ryan Allford
Co-host of Collector Nation podcast; opening new card retail shop (Ludex) with grand opening February 20-21; pulled $...
Brian
Co-host of Collector Nation podcast; discusses investment strategy and card valuation; provides market perspective on...
Duke Chon
Founder of Hey Shop digital pack opening platform; invited Ryan to participate in pack opening experience
Mike Baker
Lead grader at PSA; authenticated the 1986 Fleer Jordan rookie card for Ryan; provides expert grading consultation
Quotes
"this is how you become a degenerate right here this is the path because let me tell you that is ridiculous"
RyanEarly episode
"one is fandom it would be Jordan and number two as an investor Jordan because card draw order a little more rare and all that stuff's going up"
BrianMid-episode
"you can't make this stuff up... he walked into my card shop at about 8 15 p.m. him and a buddy and laid it all out in the crappiest Pokemon box I've ever seen"
RyanMid-episode
"that's what makes this industry so you know it's awesome there's stories all the time everywhere"
RyanLate episode
"drug dealers don't do your own drugs you're making money dollar sales but 900 000 are you yes on the app I built"
RyanLate episode
Full Transcript
So I pull a 2003 pristine LeBron James refractor PSA 10 last count 5100 wow this is how you become a degenerate right here this is the path because let me tell you that is ridiculous would you sell that card for an equivalent five thousand dollar Jordan card or a five thousand dollar Kobe card what card do you think has the most upside one is fandom it would be Jordan and number two as an investor Jordan because card draw order a little more rare and all that stuff's going up if you're trading and collecting we all hit Facebook Marketplace occasion basically saw it full 86 flea set with stickers with Jordans looking for offers made the guy an offer and you're truly as a full set of 86 here 86 Jordan rookie and the star that's what makes this industry so awesome there's stories all the time everywhere and so I love that story welcome to the collector nation podcast here on the collector nation network whether you're chasing trails or calling bluffs you take you inside the hobby here are your hosts Ryan offer and Brian look what's up guys welcome to collect your nation the top five sports show on Apple podcasts we appreciate you for the velocity that's what it's about velocity of growth hey that's what we're doing that's what Linux is always doing it's about about the growth of everything what's up Brian what's up my man how you doing I'm good man how was I was a little concerned with you if you would make it through snowmageddon down there I thought I was gonna get a phone call of you like in a closet curled up you know I was one of the few people you know we do we have a range river and those things can go underwater it handled it so I could I actually went to work all I thought I was crazy but let me just tell you the only thing you don't handle is all the craziness of people that don't know how to drive that take all the things off the shelf because they think it's going you know we create scarcity around here it's not real scarcity we create it because everybody thinks they're gonna be locked in for two weeks and we did have back to back storms but it was I don't know it's it's annoying I'll just say that well you made it we made it the kids had fun kids had been out of school like five days you know and I was thinking how I think about you I was Chicago kids shut down like for what we had like imagine Chicago shutting down in the mail man not delivering like because I had a lot of stuff would be the shop opening I got cards coming every other day boxes and stuff it just stops just stops they don't deliver they don't nothing comes nothing nothing and I'm like in a big city does the world just stop if two inches of snow comes no it takes honestly like a foot of snow yeah yeah well we didn't have that we did we probably had four or five inches but you know yeah it's a lot for here we don't have those salt trucks or anything else but we made it through I'll speak in a ripping packs so this week Duke Chon friend of mine started a company called Hay Shop and it's a digital instant pack digital you get the physical if you want everyone knows it's arena club courtyard whatever but this is the kind of a cool it's kind of a cool vibe so he's he asked me to get on there is it H-E-Y H-H-H-Y H-E-Y shop hey shop okay he shop yep yeah and so I get on there and I think one's like I think I did the $450 you went all in on that number 450 I lost that change for Galik you I lost I lost on that one it was I got like a $300 card and I think I sold it back down for 250 okay so that means I'm in for 200 and I do it again so I'm in for 450 and 200 I'm in for 650 I pull a 2003 pristine LeBron James refractor I believe PSA 10 and the last 50 last comp 5100 wow hey guys we here this is how you become a degenerate right here this is this is the path because let me tell you that is ridiculous so you 10x that in that essentially you could get 500 in and 10x that with a $5,000 LeBron James PSA 1003 is that a rookie year yep so what was it oh yeah yeah and you're if you're watching it should be if you're listening we appreciate you we love our listeners but you should be watching this on YouTube you'll have the card up I have it in view while Brian's talking and nice card hey shop is the link we'll give them some free pub you know they'll have to pay for it afterwards Brian but we'll give them free pubs right now yeah because that's everybody's going I took you two hits to get that keyboard just tapping that's it so I have a question for you because I barely got any sleep last night what why I spent hours fighting with AI all because I was trying to make a website it started out okay but then I got stuck just trying to change one button okay okay relax just try wicks harmony what's that it's wicks is new website builder let's you switch back and forth between AI tools and hands-on editing anytime so I'm not just prompting and praying nope just try it for free at wicks.com slash harmony if you work in university maintenance grainger considers you an MVP because your playbook ensures your arena is always ready for tip off and grainger is your trusted partner offering the products you need all in one place from age back and plumbing supplies to lighting and more and all delivered with plenty of time left on the clock so your team always gets the win call 1-800-Grainger visit grainger.com or just out by grainger for the ones who get it done. I'm not a big LeBron fan and I don't know why it's just he's not not my guy so yeah would you would you sell that card for an equivalent $5,000 Jordan card or a $5,000 Coby card what card do you think has the most upside Jordan I I and I won't look we've we've been if you've been paying attention listening I grew up with South Carolina boy grew up Chicago where my whole room littered with Chicago so one is fandom it would be Jordan and number two as an investor Jordan because card your older a little more rare and all that stuff's going up and and so I do think it putting to get aside what I'm going to say was it actually going to agree with where you started on this I'm not a LeBron guy so I would do it anyway because I'm not a LeBron guy even if it was like comparable but if I'm giving investment advice I think the Jordan's the way to go because they're just more it's older cards fewer printed you can make the argument that you know some of the LeBron stuff came up in a decent time when they learned you know what they learned had to learn in the 90s which is the over printing and no rare cards and no one-on-ones or you know like refractors and things like that so I do think he's got some great cards that benefited from the technology and printing and you know some of the things that make things more scarce now so you could make that argue but I just think Jordan as long-term vintage in the near five to 10 years all bets are all 30 years now but like five to 10 I think Jordan stuff and Kobe Kobe's kind of the same as Bryant I think Kobe and LeBron are comparable probably tradeouts Kobe has different things that prop him up and fandom and all that is a different player but similar time periods as far as card overlaps I think that becomes a tomato tomato discussion like I think you'd have a hard time like falling on an argument that makes complete sense on one of those of the other but Jordan for me for both desire and investment but that'd be my take I want I'm curious to see what the audience says but the one thing I if I ranked them it'd be Jordan Kobe LeBron because I don't Kobe's not signing anymore cards so it's a you know RIP you know yeah it was a guy so I mean there's that nostalgic part of him where LeBron could be signing cards for the next 30 years but but I think a lot of people would whether it's just memory or not put LeBron above Kobe longevity like as far as a player is the player goes I'm not saying I do necessarily I'm just saying but I think I would bet he's like like Jordan and him fighting out the top and then you get into that Kobe and then others and magic bird like I don't know like like I don't chamberland like I don't know Russell like we get a lot of different things I think I it seems like Jordan and coach in LeBron or kind of I don't think there should be a debate but maybe debate of all time great yeah I see that well I'd like to see in the in the in the messages what is that called message DM yeah yeah DMs DMs or drop comments on drop you think we that thing I love to get some feedback on that and make me an offer if you have a Jordan card or a code that's equivalent I'm I'm all errors dude here we go like we already had people we appreciate you look when you listen and you comment and you pay attention you win we gave away some Lutics we're giving away some Lutics VIP passes to the national already from people that commented so we put our money where our mouths are if you pay attention you comment we want your engagement and look make Brian an offer they can't refuse you know at least uh don't ever pay attention you might have something yeah it's funny that we're talking about Jordan's I didn't you know we were a day of from even getting the store open and I did you know a lot of you probably could relate to this story if you're trading and collecting we all hit Facebook marketplace occasionally right that's where all all good deeds happen right is Facebook marketplace uh and you know what I'm talking about um so basically he had a post he said full 86 flea set with stickers with Jordan's looking for offers well yours truly is always looking for that card and those that's that now they have a shop especially but even before that and I took to bait hey I'm not going to be get scam I ain't sending any money down to China I'm not like pay piling you I'm not been mowing you I'm not cash-apping you before I see something so you can't scam me with just if I waste five seconds sending a message nobody deal I send a message and I say what I always say to people cash buyer no drama uh here's my cell phone number if you ask me to bet on that like the chances that I was gonna get any response from that whatsoever I would have put it at 2% sure enough about 30 minutes later I get a text if it's a North Carolina number I'm in South Carolina North Carolina number and says this is X-Day my won't mention his name I've got the Jordan in the 86 flea sets it's like give me a call and I go hmm the plot thickens so I call them sounds like a normal person but you know A.I. has gotten pretty good Brian the voice of correctors and all that stuff I'm still on the edge of this is this is gone to 10% chance of even materializing to like a legitimate meeting right even look at a card you know I mean 90% chance is still bullshit and coordinated whatever and we threw around some numbers he shared some details I have pictures but don't see him physical you know I'm not guaranteeing anything but we kind of did a little bit of a gentleman's agreement of where we would be at and he's about an hour up the road and he says he would come to me and I'm at the shop and sure enough after about seven delays and enough things to make me think it was never going to happen he walked into my card shop at about 8 15 p.m. him and a buddy and laid it all out in the crappiest Pokemon box I've ever seen he had 86 flea this don't you you can't make this stuff up I was like when he pulled the Pokemon box up it's like a it's like a eTB box or something I'm like it's it's either been kicked down the road I'm like what what are we doing what is this what is in this box is it gone and he's going to shoot me no proceeds to pull out exactly what he said he had a pretty damn good condition full set of 86 flea all stickers all Jordan and an 84 star Jordan on top of that graded by a crappy grading company but clear enough to know that it wasn't counterfeit and hadn't been cut and went through it all and the Jordan was I my good friend Mike Baker I actually hit him some pictures and text he's a lead grader Mike Baker authenticated good guy goes give him some love Mike's coming on the show pretty regular actually talk about the landscape but Mike sent Mike detailed pictures and look if the lead grader PSA can't tell me something then you know what he told me yeah Mike's the man so he told me what he thought he like best case worst case made the guy an offer he went outside of smoke seven cigarettes and came back in and yours truly as a full set of 86 flea 86 Jordan rookie and the star and I would say anywhere from the whole set I would say four to nine four to nine range yeah worst no crease cards no like bubblegum stuck to the front no like nothing that you go like complete mismanagement that's what makes this industry so you know it's awesome there's stories all the time everywhere and and then people want to tell people about it and so I love that story the what we got this well so we got here we got super bowl yes super bowl it is is it a weird super bowl is it because I just don't root free the one of these teams and like that it's weird or it's just weird because media is weird that's either on your radar or off of your radar I mean I haven't like I mean I guess I'm rooting for Seattle but like give me a fricking break I mean the Patriots are like the rebuilding you know and like I'm so sick of them but one of my best for them to be the underdog right it's like yeah it's hard to be like all you know the Patriots of the underdog they had too many two I like this is too fast too so I like when I want to hate a team I think about one of my good buddies or someone I I care about that is a fan of that team and then I can be like well I'm happy for Carlton yeah exactly exactly but I don't have any burdens that are big Patriots fans actually do you have any traditions for look here you know my own traditions are eating a lot of food drinking some beer and watching the commercials like everyone else does but I'll say this I'm an ad guy I've been in marketing holy it's kind of like the Super Bowl of ads so I get a kick out of watching them and dissecting them from most strategy side of going well they overspit or that was a stupid like I don't know so I kind of geek out of me ads more than like yeah they entertain but I kind of geek out of the ads let's lean well you yeah that's what you do though that's great yeah my tradition is I go to bed before the halftime show because my team's never in it I hate that it's on a Sunday it should be on a Saturday yeah I mean and and those games are like five hours long yeah I guess shit I guess shit to do man I know you're CEO I mean it's like what's um talk to me about the Ludic card shop and what's coming up I know that you guys are close here you're moving along what what's on the radar so I just I decided with my partner that we're gonna open the shop February 20th and 21st for sneak peak so just like we kind of run that VIP party at the national we're gonna have like open from 12 to 7 4 to 7 is the ripnight and then after 7 it'll be invite only DJ food drink all that and then close then we're like closing for you know a couple weeks and then what's the date of that that's uh the February 21st is the uh yeah that's what you're gonna have Merrill had the I had to go on on a couple's retreat god I might I can't be tell I'd rather I'd rather I'd rather go on a couple's retreat all right okay hot tub and no mouth it's awesome yeah yeah so it's offered you know I'm just saying yeah so we'll have some people there I think uh well we'll have a fanatics and Beckett and V friends uh just little companies you never heard of just little companies helping the shop yeah yeah we did we just don't we it's like it's probably gonna be like 75% kind of done but good enough to have a party yeah I'm looking forward to that but I hey you got to catch up man I mean clutch station is is open for business officially that's what we sold our first stuff yesterday like I'm gonna I'm gonna exaggerate a little bit but it's close enough I mean we we always did like a thousand bucks first like three hours wow like a little shot of four or five customers and then um that was kind of yet but we haven't really but I have we have it marketed I'm a marketing guy but I haven't market I just turned our website on on yesterday I didn't want people coming in while we were the middle of remodeling and doing it I wanted the store to be ready like at least for the soft opening still working out the tech stuff I got some cool little add on apps I've done just for the store that are uh showing on a lot of monitors and stuff yeah I'm real fucking dangerous right now Brian I don't tech and marketing and the store like getting like uh hold them down to earth man he's gonna get he's gonna be floating up there it's really hard I've just saying like what I get to play with like because you know having your own retail space I always did this for other people you know like the actual selling of things you know and and was pretty good at it so now like bringing it to life and being able to like visualize it within your own retail space it's fun it's less about uh bragging that I'm gonna sell one billion dollars or something it's more like you know dangerous with how many toys I get like implement I would say how much how much how dangerous my with my own budget that's why I was gonna worry what I bet still don't drug dealers don't do your own drugs you're making money dollar sales but 900 000 are you yes on the app I built who uh you know like open a pack for me that's awesome hey guys L U D E X go to the app store down I'll love that I can't let me tell you collection management values linkage with the eBay you want to sell look we all like to collect but let's be honest no one has you know more in depth than me in this hobby like the last couple years with my kids way to make it back is to push those cards eBay you know how you don't lose your mind and your time it's L U D X you got to link it there sell those cards you don't want so you can buy some more and rip them like I do believe me you'll trust me you will thank me later it is the best scanning card app and if you're Pokemon person let me just tell you there's no better it scans one and done every time L U D X Brian I love you brother appreciate you love you my man I always appreciate it brother hey guys the collector nation calm full highway clips all the episodes and good at the iOS store didn't talk about this because but I'm gonna go ahead and leak it out right now search for the collector nation we're working out the king somebody keep it on the deal I might tell you how great it is wonderful does but it's good it's gonna be you want to go take a peek under the hood you'll see everything there and a lot more coming the collector nation in the app store we appreciate you we'll see you next time on collector nation thanks for tuning into the show be sure to follow us on your go to podcast platform and catch the full video episode over on YouTube visit us at collector nation calm and follow Ryan on Instagram at Ryan Allford now get out there and collect yours