Cover 3 College Football
Cover 3 College Football

Introducing 'Deep Waters' a UFC podcast from CBS Sports

2 min
•Apr 12, 20267 days ago
Listen to Episode
Summary

CBS Sports launches Deep Waters, an official UFC podcast hosted by Dean Thomas featuring MMA legends Jorge Masvidal, Dustin Poirier, and Chris Weidman. The show promises unscripted, insider perspectives on fighting, breaking down the sport from authentic fighter viewpoints every Monday.

Insights
  • Premium sports media brands are investing in athlete-hosted content to capture engaged MMA audiences seeking authentic insider perspectives
  • The podcast positions itself as anti-establishment media with emphasis on unfiltered commentary and real stories over polished narratives
  • Multi-platform distribution (YouTube, Apple, Spotify) is standard for major sports podcast launches to maximize reach across listener preferences
  • Celebrity athlete co-hosts serve as credibility anchors and draw for dedicated fan bases in niche sports verticals
Trends
Major sports media companies launching dedicated podcasts for niche combat sports audiencesAthlete-hosted podcasts becoming primary content strategy for sports brands targeting engaged fansUnscripted, authentic commentary positioning as differentiator against traditional sports mediaMulti-platform podcast distribution as baseline expectation for sports content launchesMMA/UFC content expansion across mainstream media platforms beyond traditional sports networks
Companies
CBS Sports
Produces and distributes Deep Waters as official UFC podcast, representing major media company investment in combat s...
UFC
Official partner for Deep Waters podcast; primary subject matter and content focus for the show
YouTube
Primary video distribution platform for Deep Waters episodes alongside podcast streaming services
Apple
Podcast distribution platform for Deep Waters through Apple Podcasts
Spotify
Podcast distribution platform for Deep Waters alongside other major streaming services
People
Dean Thomas
Primary host of Deep Waters podcast, leading discussions with MMA legends on UFC content
Jorge Masvidal
MMA legend and co-host providing insider fighter perspective and analysis on Deep Waters
Dustin Poirier
MMA legend and co-host contributing fighter expertise and real stories to podcast discussions
Chris Weidman
MMA legend and co-host offering insider combat sports analysis and fighter perspective
Quotes
"In MMA, there's a moment every fighter hits. When the game plan is gone, the lungs are burning and there's nowhere left to go. This is where fighters find out who they really are."
Dean Thomas•Opening
"From instant reactions to real stories, to elite previews, to the moments that change careers, this is where the truth lives."
Dean Thomas•Introduction
"No scripts, no safe takes, no shallow water."
Dean Thomas•Introduction
Full Transcript
In MMA, there's a moment every fighter hits. When the game plan is gone, the lungs are burning and there's nowhere left to go. This is where fighters find out who they really are. Welcome to Deep Waters, the official UFC podcast from CBS Sports. Every Monday, myself, Dean Thomas, alongside legends of the sport, Jorge Mazvedal, Dustin Poirier and Chris Wideman break down the fight game from the inside. From instant reactions to real stories, to elite previews, to the moments that change careers, this is where the truth lives. No scripts, no safe takes, no shallow water. If you love the UFC, this is where you dive deeper. Deep Waters, new episodes every Monday. Watch on YouTube or listen on Apple, Spotify and everywhere you get podcasts.