From Braces To Brand: Jackie Morocco’s Journey

This is iDesignLab, a podcast where creativity and curiosity meet style and design. Curator of interiors, furnishings, and lifestyles. Hosted by Tiffany Woolley, an interior designer and a style enthusiast, along with her serial entrepreneur husband Scott. iDesignLab is your ultimate design podcast where we explore the rich and vibrant world of design and its constant evolution in style and trends. Today on the iDesignLab, we're diving into the art and design of the perfect smile with Dr. Jackie Morocco, South Florida's premier orthodontist who's been creating confident, life-changing smiles for over 30 years. From braces to brilliance, Dr. Morocco has turned her passion into purpose, designing not just smiles, but joy and confidence that last a lifetime. Welcome to the iDesignLab podcast. Today we are joined by Jackie Morocco, doctor Jackie Morocco, who designed the most beautiful smiles, but also has designed a beautiful career and an amazing practice. So we're looking forward to a great conversation. Thank you. Great to be here. Thanks for having me. So as a doctor, it's an orthodontist. Am I saying it correctly? Orthodontist, yes. Orthodontist specialist. A dentist that specializes in orthodontics. You have to become a dentist first and then... You do. Yes, you do. It's interesting because I was just having this conversation with my daughter who I just told you was thinking about now going on and to furthering her career and going into nursing. And I was explaining to her that I had to become a dentist first. I never realized that. Yeah. And then you choose a specialty if you desire. So you have to go through dental school, which is how many years is that? Four years. Okay. Then you have to go through more schooling? Yes. So then you choose if you get accepted, you go into a residency. And my residency was a two and a half year residency. So another two and a half years after dental school. And did you know it was that that you were going to pursue? Yeah. So in high school, I had to get braces. Worst possible time ever, right? Hi. Hello. Going into your sophomore year. By the way, you need braces. I mean, I cried. Okay. Like in the orthodontist, the first orthodontist office, my parents took me to bawling. Like what? So it wasn't all beautiful and fancy. I didn't have... It wasn't an issue of my teeth didn't look good. I had... You know, like my teeth looked great. It was an issue of two permanent teeth had not come in. And all of a sudden my dentist was like, hey, she still has these two baby teeth. You know, let's get her to the orthodontist and see what the problem is. So 15 years old, taken to the orthodontist, impacted eye teeth. I'm sure a lot of people can relate to that story. And all of a sudden the orthodontist is, okay, yes, you need braces. I bawled in his office. I got in the car. I said to my mom, I need a second opinion. How are you doing this to me? I don't even believe this came out of my mouth. But I remember this, of course. I think years ago... It was traumatizing. But I think years ago people were more upset about getting braces than they are today. Is that kind of accurate? Oh, yes. They were hideous. They were hideous back then. That whole metal mouth was like a thing. They were the braces that wrapped around the teeth. I'm aging myself here. But they were the braces that went all the way around. Bands, if you will. Bands around the braces. So bawling my eyes out, wait a minute, all my friends just got their braces off. Like, what do you mean I need them on? Like, this is craziness. My mom says, okay, we'll get a second opinion. Got a second opinion. Liked that guy. I know, I just connected with that guy more. Dr. Jim Martusio. I love him. That's so cute. Warren Ohio. Shout out to him. And he was just the greatest guy. And you know what? Looking back on it, of course, hindsight's 20-20, it just came at the right time in my life when I was thinking about what I wanted to do. What your future would look like. And I had been thinking about medicine at that time. So, and it's great. I mean, I'm from a small steel town in western Pennsylvania, right on the border of Ohio and Pennsylvania, between Pittsburgh and Erie, Pennsylvania, between Pittsburgh and Cleveland, right smack on the border. And I had been thinking about, geez, what do I want to do? And, you know, what do successful people in my neighborhood look like? Doctors and lawyers? Yeah, doctors and lawyers. So, I'm thinking, okay, how about medicine? Good for you. Bam, I have to get braces. And back then, I was 16 by the time I got them on. So, I'm driving, right? I mean, my parents, not one time did they go to an appointment with me. I took myself to every single appointment. I think about the parents and they come to me like, oh my goodness, wow. So, I made all my own appointments. I got myself there. So independent at a young age too. Yeah, and the whole time I'm going to my appointments, I'm thinking myself, look at this guy. He's dealing with happy people. They actually want this. True. Very little insurance, you know, like interference. Let's just put it that way. I mean, insurance can help certainly, but it doesn't cover the whole thing. Thank you. Yeah, and again, it all just depends on the type of practice you have. People, I'd go there. People were sitting on the floor in his weighty rib. Like, he was so busy. He was the greatest guy, greatest personality, happiest could be. One day I say to him, I'm thinking about orthodontics as a career. And if he didn't sweep me up and pull me into his office and was like, Jackie, this is a great career for a woman. He's like, you know, you don't have emergencies. You're not getting called out in the middle of the night. You're not dealing with life or death. So true. You're making people happy, proud of their smiles, changing people's lives in that way. He's like, none of my kids want to go into this. You should go into this. He's like, then you can decide what type of practice you want to have. You can have your own practice. You can work for someone. You can have a family. He was the best, most inspiring, you know, person in my life. So you're in high school at this time. I'm in high school. So I'm, Brace is, you know, sophomore, junior, senior year, high school. Oh, jeez. Awful time to have that. You're wearing braces and you've kind of decided that's your career direction. Yeah. So that's where I got the inspiration and the vision of becoming a North and honest. And then as my family will tell you, I just set my sight on that and I knew the process. He explained it to me. He's like, you're going to have to go to dental school. You know, you go, you know, obviously undergrad and then dental school and then beyond dental school. You know, you have to apply for and get accepted to a residency and you, you have, I mean, it's a very popular profession. Really? Is it really? Well, it's a very popular specialty, I say, coming out of dental school and, and there, I think there are more spots available for people today. But when I was going to school, I mean, my residency, five people with my residency. So they didn't, they didn't have these huge residency programs. They have bigger ones now, but this is going back away. I would think it would be a specialty in certain schools in certain areas. Yeah. So I did my undergrad at Penn State. That's from Pennsylvania. So I stayed in state for that. I went to Northwestern University in Chicago for dental school. Four years there. Great. Was done with the weather. Oh yeah. Fantastic school. Yeah. Love Chicago. Chicago Shouts by Chicago, Chicago winds. I've been like, wonderful city. Wonderful place to be. You just came south right from there. I came, I went to Dallas. So when I was, yeah, when I was in my, I was in dental school and I was, you know, had my site set on a residency. I decided I really wanted to get out of that cold and, you know, the winners that last from like October through May, you know, like, it's so long. Dark too and four o'clock. Dark and gray. I was looking at Chapel Hill, UNC Chapel Hill, Baylor, or like my top twos. And then once I got into those, then I decided between, between those. So I ended up going to Dallas because again, kind of going back to, I really loved being in the city. Okay. In Chicago. And Chapel Hill was a little bit more of a little more of a college campus sort of feel versus Dallas, which the dental school of Baylor at the time it was Baylor and Altscull at UT, Southwood, they're kind of part of the UT system. But it was Baylor's dental school at the time and they are in Dallas. So they're not in Waco. They're in Dallas, the dental school. So I decided, let's go to Dallas. That sounds like a good, you know, place to be. Still you're in a city, you know, but it's such. So how long were you in Dallas for? Two and a half years. Were you working? I was doing my residency full time. Okay. So how does that work doing the residency? So you apply through the school. Yes. And is the residency at a teaching? Yes. So it's at a dental school. So just like I was in dental school at Northwestern, which is not on their Evanston campus, their professional schools like Kellogg, their law, their dental at the time dental. And they closed their dental school since, but medical, all the grad programs are downtown. Those are right on the Gold Coast, beautiful part of Chicago. Great place to be for four years, a lot of fun. We would periodically go up to Evanston for some things, but I lived right downtown Chicago. What a great experience. Yeah. So same thing for Baylor's program. So Baylor, downtown Dallas has their dental school and then has their specialty programs within the dental school like oral surgery, periodontics, orthodontics, dental care. Orthodontics. You know. Yeah. There are so many little different niches within the industry that you kind of forget about. Yeah. I know when I entered dental school I thought to myself, let me keep all my doors open. Yeah. I would think so. See what. What if I change my mind? What if I don't want to go ortho. I just wanted to do well. So all my doors were open. So I just, you know. So what happened after Dallas? Oh. How did you end up in Florida? Great. That's a great. It's a great story and I'll try to keep it short. Did you meet Jack in Dallas? Actually, no. I met Jack in South Florida. But what brought you to South Florida? A boyfriend. I love it. A different boyfriend. So I had met somebody who was from Florida. He had grown up in Miami, but he was in Palm Beach Gardens. So I started traveling back and forth to, you know, to Florida. I really had never spent much time in Florida at all prior to that. I think our family came on one vacation to like pump an OBEAT or something. I ate back when I was growing up, but never, ever, ever pictured myself, you know, in South Florida, but had this boyfriend kind of did this back and forth. So I'm getting, okay. So I'm getting to the end of my goal, right? I set the goal of becoming the orthodontist and ice gold. And all of a sudden I'm like, oh my God. Like now it's happening. I gotta do something. Where am I going? You know, my parents, my dad's like, Jackie, we need a great orthodontist and Sharon Pennsylvania. Of course they want you back home. There's no way. I love, I absolutely, I absolutely love where I grew up. Wouldn't change it for anything. But I just had lived other places and I was like, no, that's just, that's just not my vision. So I'm thinking to myself, where am I going to go? So this boyfriend says to me, hey, what do you think of South Florida? Why don't you check out South Florida? So, you know, I start like sending out the snail mail with my CV, my photo, your resume, like there was no internet, you know, like there was no computer, you had to call, follow up, call, follow up. Yeah, the whole thing, right? And this orthodontist in Delray Beach reached out to me and she's like, oh, I could really use some help, you know, like in my practice in Delray Beach. I'm like, okay, sure. And she wasn't requiring me to like sign a major contract. It was kind of a per diem thing. It just gave me a little flexibility just in case I didn't like it. What if the relationship doesn't work out, you know. So I'm like, I always tell my kids, that's like my first what the hell moment of my life. Okay, what's the hell? My kids are reading a book right now. It's what is it? Carpe diem. Seize the day. You stepped like, it was literally like, because everything was like so planned. You know, before that, like, okay, I'm going to do this. I'm going to do that. Which I'm sure after being so regimented for so long to achieve this goal and so methodical in all of your steps and decisions. So you moved to Delray? I did. How old are you at this point? You lived in Marine Way, right? I'm like, I'm 28 years old at this time. Yeah. So I lived on Marine Way. So I moved to downtown Delray when it was scary downtown Delray, right? Like, I worked it. Okay. So I worked a very short time in that practice in Delray. And then I just, we just shortly realized that, okay, we're not a good match. You know, so I remember calling my parents and saying, okay, I don't have a job or I'm going to leave this position. So can you hang in there with me for a little bit? You know, because there's still help subsidizing my life. Lots of debt, lots of student debt, all the things. I promise I'm, I'm, I'm staying, I'm staying here. I'm committed. I have to find something. And wouldn't you know, again, I call these Godowances, right? Like all of a sudden I get this call from an Orthononis in Boca who I had spoken to before from Dallas to South Florida, but he wanted more of a serious contract and totally understandable, you know, about it, but I just wasn't ready to commit to that. So all of a sudden he's calling me again. Hey Jackie, what are you doing? You know, how's it going up there? How's it going with the practice? I said, it's crazy that you're calling because it's, it's not going to work out. It's not the place for me. We just have different philosophies and I'm definitely, as you guys are coming to know, I'm definitely committed to what my visions are. Right. And I just, you know, I can't work for someone that I just, we just, our visions don't match. And that's okay. It is okay. It doesn't make mine better. No. And thank God you went with that too. Got it. We just, it's just like a thing, right? And so he said to me, huh, he's like, okay, he's like, let's, let's talk. Let's, let's open up a conversation again. And so we did. And then we ended up working together for four years. I still remained in Delray as far as living, but I worked in, out of his office in Boca town and, you know, and that was invaluable experience. It is. My dad gave me that advice. Go work for someone. Go work. Especially something that you respect and appreciate. Highly respected. Highly respected. Prentice ship almost. Totally different than the first practice. I was, I had such respect for this, for this doctor, Dr. Barry Matzah. I know he was my first. Yeah. And I have such respect for him then and now. Yep. And we had a great relationship and we worked well together for, you know, four years. And then in that time I met Jack, you know, so that's, you know, we, you know, we met through some mutual friends and, and then that relationship, you know, and you got rid of the first, the first boyfriend that, that ended really quick. But it got you here. And it got you to a beautiful future. It did. Jack always says, he's like, we really need to call him up and thank him, you know, for getting you down there. But you know, these are all like Godowances, right? Yes, they are. When you just look back at it and you're like, wow, who would have thought that that would be, you know, the path. So when did you decide you were ready to not only embark on your own, you know, practice? I mean, it's such an entrepreneurial decision as well. Yeah. I will have to say. Is it after the four years? You know, Barry, so Barry and I worked together and then, you know, then he was like, hey, listen, I'm not ready to sell any part of my practice. And I was getting to the point where I was like, okay, well, I need to establish myself as an owner, you know, somewhere in some way and somewhere. And he's like, hey, you could continue being an associate, but you know, I was ready to like, actually like, let's put dive into this. Yeah. And honestly, it was my dad and Jack, like the two of them that were like, you can do this. You can, I mean, I honestly feel like I didn't have the confidence to just say, yes, I'm going to do that at the time. But my relationship with Jack and my relationship with my dad and the two of them were just like, if anybody can do this, you can do this. And I just remember, okay, so Barry and I decided, okay, we're going to part ways. And of course I had, you know, like a non-competent. I wasn't going to go in his backyard. I was like, I live in Delray. I'm going to go to Delray. Yeah. And that just makes the most sense. I want to raise my family there. I love it. I see how it's changing. Right. It's growing. It's growing. And you know, so many people were suggesting to me that Delray wasn't a great place to put a process. Oh, I'm not wild. But I lived here and I knew what was going on. And I loved being sandwiched between like Boine Beach and Bogartone. Again, a vision. I just got vision. I lived here. I knew what was going on. And I said, no, that's perfect. I want to be close to my house. I want to, Jack and I are going to start a family. I don't want to be far away. It all makes sense. So that's when I decided to open up my own practice in Delray. And the night before I signed the lease, I remember not sleeping a wink thinking, oh my goodness. What am I doing? What am I doing? And then the moment I signed that lease, I was like, oh, let's go. So what does that look like? You know, I guess it's so interesting. Is that the lease for where you are now? Well, the original. Or did you start somewhere else? Yeah. So my original office was in the Linton Medical Park, which you guys would know it's nearby. You know, it's just before you get to that poppy's plaza on the south side of. Oh yeah, yeah, yeah. There's a multiple building complex. Yeah. Right. So my first office was in there. That's for your knee, doctor. Uh-huh. Yes. You have an orthopedic doctor in there. Yeah. Yeah. So my first office was, and I was there for 12 years in that space. 12 years. Wow. Okay. And do you remember, Bloods was a quote. Yes, I know. It's our favorite. I loved that quote. We did too. Yeah, I know. We took our bicycles in on Sundays. Right. It was the best. I mean, so sad when they took us. I mean, we all were like devastated when they were going to take that place away. Like great little snack place. Oh, it was a little. It was the best. It was just so cute. That authentic Florida, you know, Grove, where you could just get fresh produce. And flowers and everything. Oh, no. It was so sad when they. Little gifty thing. We're going to put a school in there and then sell a property. However, I would drive by that. This is before anything was even on it. I would drive by and I'd be like, I see an office there. I'm like, I just feel my office is there. And the orange. That's where the orange came from too. That's so, oh, I was going to ask. The orange color in your office really well. Like a little nod to. Connection. That's the connection. I love that. Because my original logo colors and brand colors were like, like a deep purple, you know, your other face. So is that really true that the orange totally? It's again, wow, I love the color orange. For so many reasons, bright and strong and positive and all of that. And I love to use accents in my home with the orange as Tiffany does. But the orange, I thought, well, that's just perfect because Bloods was there. Orange is just so vibrant and positive and colorful and appeals to kids appeals to adults. Like just, it just seemed right again. Just another aspect of how design is so wrapped in your life. Yeah. Because besides the fact that you're designing beautiful smiles, beautiful teeth, beautiful faces in your office is just a design wonder. Yeah. From a standpoint of a medical like doctor's office. It stands out. When I first walked into it, I called Tiffany up because when I first brought the kids, I was, I said, you have to see this place. She's like, I know I've seen it. I said, there's nothing like this. And why don't other doctors or dentists, what an experience that is just sitting there. Well, I spend the most time there. Right. Probably more than you are at home. Exactly. And I think to myself, well, I need to surround myself with quality. Quality. With detail. It's, it's the devil's in the details. Details, right? It is. But it's not just the colors and the materials that you have, just the layout of things, how you have like you walk to the left and the sinks and so forth. Yeah. And it's just, it's very cool. Yeah. Fun experience. Yeah. Especially for a person like you said earlier, like how you went through when you got your braces, people, some people may be on edge. I think it kind of helped settle them. 100%. 100%. Yeah. And I do treat both children and adults. So I needed to appeal to both. I didn't want adults to walk in and feel like, okay, they're just in a kid place. Right. And like, and I didn't want kids to just walk in and not feel like warm and inviting. You know, so I think we struck that balance. Without a doubt. But it also doesn't feel like you're in like a, an operating room. Like some. Yes. Sterile. Yes. Cold. Yes. Definitely. Yeah. And that's, and you know, we built that office in 2009, eight, nine, you know, right when the crash of the, you know, like the, the housing residential, you know, and we moved in 2010. So we've been in there 15 years now. It's wild. And Tiffany will be coming in to help me with some redesigned stuff. Refresh, you know, we, like the bones are good. The bones are beautiful. I always say the bones are fine. We don't need to change the bones. We need to update some, some things that are. One thing that I've always admired of you personally before I knew you even a little bit was I always had heard of you. And I was always in the most positive way. And as a mom and raising kids here, like I would always see your involvement in everything I attended or an event or community through the school, even like, I feel like my kids would come home trick or treating. And I'd always like wherever we went in the neighborhood or to a friend's neighborhood, like I was always blown away at how you got the word out. And it was funny because Dr. Matz was my orthodontist and I grew up here. And when it came to that first time we were considering with the kids, somebody told me that you worked with him. And I was like, oh my gosh, that kind of made me feel like, all right, a little comfort. And then it was also like, you're in Delray and I'm in Delray. So it made a perfect match. It was a subliminal thing to me too because all these little things I went through the years and whether it be little church things at the school, like I said, you were branding was always subtle, but I got it. I got your message. How did you know to dive in that way? I mean, it was even before social media. You have a very creative side to yourself. Absolutely. For PR, I don't know. I feel like it was kind of ahead of it. I don't know. You just, yeah, I don't know how to explain that, but yes, I love, I tell Tiffany all the time, I said, I'm going to come work for you. I got to pay me. But I look at the creative side of things. I'm like, I just love, I love the limitless, uh-huh, the brain can go to all those areas. I've ever read the book, um, the science of getting rich. No. Oh, you must. Okay. I must. I've given that to my kids. The science of getting rich and it doesn't necessarily mean rich. Money. I understand. It means rich in so many other ways, right? Just, just satisfaction, just personal, personal feelings, happiness, um, richness in relationships. You know, you can, you can, you can apply to money. Sure. You can apply to that as well, but it talks about the think stuff. It talks about the limitless power of our thoughts and our ability to imagine and create. And there's this stuff that you are going to think about. And then all of a sudden you're going to channel that into actually something happening or, or, um, I don't know, a panel for a panel for refrigerators or something like that. It's like you can vision it. You can see it in your mind and then you have to start figuring out how to. How do I make that happen? But that's how things start, right? Yeah. That's how things start. So read that book. Give that to your kids. We will definitely. So you, you have a unique blend of, I consider art and science. Yes. And what you do. There's the art of making a face and teeth beautiful. But then there's like call it the engineering side to what you do. The biology of it. Of like, how are we going to make your, the art of making your mouth, your teeth, your face beautiful? And it was his, the engine, which one do you kind of gravitate on? Oh man, I love them both. I do. I really love them both. And I, um, it's what I love about what I do. I mean, I, I say to patients all the time, I'm like the beauty of what I do is that and why I don't get bored because every single person who walks through my door has a unique set of circumstances. Now I get some identical twins. I get some identical twins. Really? They have like the same makeup. They have a lot of similarities, but there's always a slight difference that I can pick up, but many people maybe can't. But I can pick things up. Right? You always know, like the identical twins. Right. So there's those and I've treated many of those, but it's an art and a science. It is the, it is a app. It is a beautiful science. And I say about what I love about being in South Florida. Another thing that I love about being here, because when I was sticking my toes in the sand in December of 1993, when I moved down here, I was like, I'm home. Yeah, this is it. It feels really good right now. It feels really good. It feels really good to be sitting on the beach in a sweatshirt and a pair of shorts and sticking my toes in the sand. I'm done. We're good. We're good. But, um, I love, love, love South Florida because it is such a diverse group of people from all over the world. I have people from South America and the islands and Europe and Canada and melting pot. It is. And it's like everybody has different values to their appearance. Right? Yeah. I mean, I get sometimes patients who come into me and say, I want to keep my space between my upper front teeth. That's always a trademark of mine. I don't like how my lower teeth are crammed. And as orthodontics has evolved and different techniques have come into the fold and the way we move teeth, we have better options, more options. Not as heavy options. Yeah. Not as, not as aesthetically pleasing options. You know, we, I can do that. Cust, I always say custom smiles here. Like I don't have a rubber stamp. I do not have a rubber stamp. As technology changed over time in terms of. So changed. You know, I mean, I was so relieved that you don't have to go make a mold with that stuff. Yes. That's huge. That's, that's another thing to feel like I'm, I'm good at assessing like there's so many things of course in 32 years of practice that have come into my world like, Oh, do this, do this, do this. And I feel like I'm really good at assessing like, no, I'm going to make my, my team's life, my life and my patients lives better. I'm going to sit on that one for a while. That one needs to prove itself to me. But then there's other things like the scanner that you're talking about where it's like, okay, you don't have to take these impressions. Oh, I'm like, sign me up. I'll take four. Like, like, like don't like, there's no hesitation. Like that is going to make my patients lives better. Right. My team's lives better, you know, and, and there's just no question. Like that's the way of the future. That's the way. Correct. I mean, even just like with time and the materials, even it's time, materials, comfort of the patient, yeah, and just there's so many benefits to it. So many benefits to it. So I first got my first scanner. I was still in my old office. So this must have been like 2005 or six or something like that. And I used to say to my team, I'm like, I just want to sleep with it. I'm so excited. Yeah. I'm like, I love it so much. This is so great. And they're like, oh my God, we love it too. It's, it's, it's great. And then you guys are familiar with the dental monitor. Right. Of course. So dive into that for a little bit. Oh, again, game changer. So going back. How recently has that come about? Well, I didn't, I didn't introduce it into my practice until 2021, but it was around before that, but not long, maybe 18, 2018. I, I might have my dates way off, but in terms of practitioners using it, you know, clinicians using it and everything. I think it was more in like the 18, 2017, 18, but it came across my radar from a very good friend colleague, Dr. Jesse Schrader in Dallas, Texas, whom I'm very close to, he was a year ahead of me in my residency. And he's, he's always on top of this stuff too. So then he would call me, Jackie, you have to look at this. This is like, this is a game changer. You have to consider this. So, so people listening and watching who don't, and maybe I've never heard or know what this is. This is where you're taking your cell phone, taking a device that you're giving the patient and at home, they're using their cell phone to send images back to your office. Yes. So you can look and see how they're progressing. So essentially, I am actually seeing the patients more often than I previously did, but just with a remote monitoring system. So this is a remote monitoring system. Technology is. Yes. And it is AI assisted. So like, let's just talk. Yeah. So let's talk about how it's AI assisted. So and sometimes you say AI and people freak out. Oh my God, you're not seeing us. You're not, you're not. I'm like, hang on. I'm like, hang on. We have to understand AI assisted means AI, the actual intelligence has to tell the artificial intelligence what to do, what I need to see in these scans. So going back to the diversity of South Florida, I have patients all over the world. I don't believe. My patients don't live here full time. A lot of them do, of course, but a lot of them are part-timers and they go all over. So for me to be able to see their progress, they might be scanning and I might be sleeping. You know, they're in the middle of their day and I'm in bed. So the AI assistant, I have had to program that assistant to say, let's just say it's an Invisalign patient. I have had to program that assistant and I've programmed them very strict that these are the things I need to see in that scan for that patient to be able to move into their next aligner. Now because it's a very stringent strict list, there's a lot of times when patients will get a, hey, don't move on. You're not, you know, do not move on because I am going to get into the office and get a full report, whether you got the go ahead or not. Either way, I always get the full report. And now I spend a lot of my time going through those reports during the day and seeing less patients in the clinic because we've eliminated the unnecessary appointments for people, which is only good for them and for us. I agree. And I'm sure for Invisalign especially. Right. So they, so it goes through this checklist. It spits a report back to me, but it also sends a message to the patient. Okay, yes, everything's thumbs up. Go ahead, move on. But I always tell the patients, I'm like, remember, I'm still getting that report. So if I see something that I don't like in that report, I'm going to say, hey, hang on, go back to your old one. Almost never happens. What happens though is they'll get a no-go, we call it a no-go. They'll get held up. Hey, stay in that aligner. Then I'll get the full report. I'll look at that and I'll be like, okay, that's okay. Like I made it stringent on purpose because I want to make sure that somebody's not getting the go ahead and it really shouldn't have. It's also a time-saver for the patient that they don't have to be running to your office. Exactly. It also is a communication tool and my team and I have worked really well with how to maximize the benefits of it. It's patients can now send, you know, Tiffany, you're a patient. You have a question. Hey, you know, Dr. Morocco, I noticed this or that or the other thing. It comes directly to me. Now I have other team members who monitor the message system, but if they see, hey, Dr. Morocco, they assign that to me, nobody answers that question or touches that question. I get that directly. You know what used to happen in the past? You called the office, you spoke to the front desk. The front desk interpreted what they heard. They wrote a message to me. And some other details are lost in that message. Lost in translation. I mean, by the time I get the message, it's not even the right thing. Then I have to end up calling the patient back. Well, I don't have time in my day to call. I would rather just directly message them. Like you have a problem, you have a question and it has related to your treatment. Send it directly to me and that's what the app of this program offers. And I've even noticed like it's updating itself all the time too. The software itself, even just since I've done it, has evolved. The software has evolved. The device that you connect, like we just had people got an upgraded 17 phone. Well, now we have to adjust how the device works with that 17 phone, which now has. There's going to constantly be these modifications that need to be made to accommodate the hardware and the software. So but it's a game changer. I can't practice without it. I will not practice without it actually. I'm over what I used to know. What I used to know with patients having to come in for all these extra appointments, no longer like they don't want to see us if they don't have to. So if we have a way streamlining like, I mean, it's better care. Yeah, I see them more. I tell you, I see them more. And once they understand that I'm actually, it's actually a higher level of care than it was before. I know you're right. So you have to kind of teach that too. We have, it's all in how we explain, like this is, I have to spend this time educating the patient to get them to understand this is a higher level of care, right? Much higher level of care than what you were doing before. And there's also no surprises that walk in my office. Every single patient in my office is on this, except that they're not in treatment yet. And they have an issue or problem. We already know about it. Sometimes before they do, and then we're contacting them like, I noticed a bracket was loose on this tooth. We're going to get you in and they're like, wow, I didn't even notice that. Or they noticed something. They reach out. I noticed a bracket. We've done a lot of bearded arms. Okay, which one? Send me the picture. We'll know exactly. My team's ready. They aren't like deciding what's wrong or figuring out what's wrong. They're like, we know what's wrong. You walk with the girls in the office, they're going to come right back. We're ready for them. We're not wasting your time. You know, it's, it's a smooth, it's, it's just smooth down the whole process. So let's, let's go back to design and the design of your office because it's not just a design of your office that's so unusual. Maybe you can walk us through like how you came up with some of that design. But you've also, from a design standpoint, just how you run the business, you've got so many different things that I think the average person that I've experienced doesn't do. You have like contests going on. You have, you have Morocco dollars. You have this, there's multiple things that engage. Yeah. Like how did you come up with all these different things? Well, I can't take, I can't take full credit for those ideas because a lot of orthodontist stuff, like those, those things going on. And we get, of course we get a lot of these ideas from the industry and from practice advisors and, you know, marketing people in our, in our industry. Well, you execute them really well. So there's that. That's where, there's that. So there's the execution and there's the actual just commitment to it, you know, because it's so true. I mean, as you know, running a business, you know, you can make a decision to do something and then you start doing it. And then all of a sudden you're like, wait, what, what happened to that? Yeah, I think it was about what happened to that idea, right? Fizzles out. So, so when I know, when I'm super passionate about something, I don't allow it to fizzle out, right? And it might even require a periodic modification or update or something. A tweak. A tweak. Yeah. COVID, when COVID, I feel like COVID was this big bomb that came into businesses and just blew up every process. Everything we knew, it's true. It really, really affected your business from a standpoint of, you know, people coming in, not too much from busyness. In fact, actually there was this initial bump because people were on Zoom calls and they're like, my teeth look horrible. So there was like, there was actually this like, and I think most orthodontist out there would agree. Like there was this initial like, oh my goodness, I had no idea my lower teeth showed that way when I, when I talk because you're not looking at yourself. So funny. So there was like this initial like, okay, like kind of a little bit of a lag and then all of a sudden, boom, everybody was, you know, busy and they're like, I'm wearing a mask. Let me go through the orthodontics now. You know, there was like some reasons to do it. So true. There was a few. So there was this initial bump in production and then like, and then there was kind of like a correction, if you will, like a sort of a correction. Levels out. But yeah, the things like we said, the commitment to the, all the little marketing and experiential things. But like when you're sitting in your waiting room, your lobby, and you've got the TV playing and you've got all these little fun little things about the people who work there. So you're getting to know the people who you're, if you're a new patient, you're going to be learning about these people before you meet them. Yes. You don't see that. That's a lot of design into creating the experience and make you feel warmer. And all the things, the design of the slides, the design of all of those things. And I, like I said, I can't take credit for those. We talk about those as a team. We do team, we have a rhythm to our meetings, to our team meetings and we're committed, again, committed to that rhythm. And team members even bring ideas because, oh, they've worked for other offices. Oh, well, we did. So they might bring up ideas of things that they used to do in other offices. And if it works for us, I, frankly, with that kind of stuff, I always say, I don't have to reinvent the wheel. What has worked in other places? Let's do that. And then make it yours customized. And then let's just bump that up. Let's just turn that up. Let's just take that seed of an idea and then let's just expand it to, we always call it Moify. Oh, I love that. Let's just Moify. Let's Moify that idea. Because I feel like there are so many facets to it. I mean, you really have, I mean, you've nailed a lot of, and I love all that stuff. I always laugh. I'm like, if I didn't have to see the patients, boy, I could really do some great things with the marketing. I do love the marketing. There was one point in my career where I thought to myself, geez, maybe I should have gone into marketing. And then I thought to myself, oh no, just focus on what you do and keep enjoying all those things, you know, the marketing aspects and the networking aspects. And the whole community thing is, I just was always taught to give back in my life. You know, I really have my mom to thank for that because she was always a giver of time, of, you know, treasure and never just a generous, and my dad, and my dad as well. My dad passed away in 04. My mom lives with us actually. She lives with us full time. But they were always giving back to the community. So we were just raised that way. And then of course, this is my primary community that supports us. I have to, I gotta give back and support them. So that's why the schools, it's marketing, no question, but it's also just giving back to your community and supporting your community. And the soccer, I've sponsored the soccer since my kids were little. Right. And now they're 24 and 25. I can remember my daughter running around at three years old on this soccer field over there. With a Morocco shirt. Yeah. And you know, those were things like St. Vincent's, the whole sponsoring the festival. The way that I got that opportunity was they used to have a car dealership that sponsored their t-shirts. And then one year, somebody pulled out. I, I want to say it, I think it might have been around 2008, 2000, like right around that time. And I was like, heck yeah, I'm going to get those t-shirts. I'm like, I'll take that sponsorship. And to really have that insight, in my opinion, I mean, is pretty impressive for you. You know, it's a lot. Yeah. It's natural for me. So it's like when I think about impressive, I'm thinking, is it really impressive or it just, it just comes naturally, I guess. Well, because not only are you really, really great at what you do, but you really have created staying power. I mean, you built a brand. I mean, what is, what is next like for Morocco besides like the office refresher? Yeah, we're going to refresh the office. Yeah. And that's going to be fun, you know, because I've already got some thoughts around that. But I, we're going to keep doing what we do. I mean, I just, I'm, I always say as long as God is giving me my health and, you know, I, I love just, again, the brain stuff and the think stuff around what's the next, you know, where the next steps in the practice continue to grow. And, you know, I, I still want to do what I do. And I just want to continue to take it up to the next level. And like I tell my kids, I say, I grind every day, you know, they're, they're just getting their career started, right? They're, they're figuring out, you know, what's the right path for me. My son's always been in the path in the lane that he likes. My daughter really frankly has. Have you ever considered getting involved with you? Unfortunately not. So eventually. Has that been a conversation at all? Never, never. They, they've never, they've never really wanted to go down the path of orthodontics per se. I think Kate will definitely end up in, in some area of the healthcare world, but not as an orthodontist. But eventually, you know, I'll find that person who wants to eventually become a permanent part of the practice. And they eventually, like a legacy practice, eventually transition it to that person, but they've got to have the passion and the love for it that I do. And that person will come along. Again, it'll be a God once gut feeling. Yeah, you'll know. Yeah, you'll know. You'll know. Have you ever thought of opening a second office? No, I actually don't want one. Yeah. Now that doesn't mean that if somebody comes in and they become an ultimate like start sharing in the ownership of things like that, if they had that vision, I wouldn't necessarily be against it. I would want to support their vision as well. I wouldn't necessarily be against it. And I'd certainly be happy to contribute my experience and knowledge and vision and et cetera to that. But I want to go to one. Like I just like, yeah, I just want to make sense actually. And that's probably what we appreciate so much of all that energy that is put into one. Yeah. I'm also practical. You know, like I wanted to be able to have my kids and spend time with them. And luckily I had a husband who was super supportive or have a husband who has been super supportive in that. He often says that he's actually happy that I had the practice and had that part of my life because it actually forced him to adjust his schedule to be able to spend time with the kids as well. The same, right? He's always been, you know, 100% involved and there and present and certainly is easier to get in touch with than I am because I'm with patients. It's better now because I'm, but when I was with patients, it was like my kids could not call them. They would call dad because dad, you know, was on the phone. Dad was always had his phone with them. And that's great. It's a beautiful thing. So, yeah. So I think, I think that's. So going back to even the design of smiles. Design of smiles. Yeah. I mean, to me, it fascinates me, I guess, because I kind of went through it recently. That's a tagline, if you want to, correct? My tagline is more to smile about. Yeah. More to smile about. Yeah. I like that too. I mean, when you like, obviously have all these super interesting cases and everything like, I mean, what is the first thing that you tackle in your process? Yeah. Obviously correcting, but like, is it you move? I mean, I still don't even understand the process. Yeah. Well, I'm through it. Of course, meeting the patient first and the interview, the interview, the initial exam, the consultation, huge, I tell people all the time, especially with adults, right? Adults come in with a whole history of things. And most of the adults that I'm seeing have a lot of complexities to their case. They have a history of TMJ problems. They have a history of periodontal problems, maybe recession, bone loss. They have a history of missing teeth, restored teeth. You know, there's a whole history. And you have to look at all those things and take them into consideration in the treatment plan. And many of them, if we're focusing on adults at the moment, are referred for what we call preprostatic ortho, which means I'm going to have the orthodontics to set up a better foundation. So then my dentist, prostodontist, whoever can then restore, I always say, build my house on it. I always say, I'm the foundation builder. That's what I call myself with a lot of adult cases. And then there's some adults that just come in for the aesthetic component and they just want to, you know, refresh and straighten things up. And there's that. So there's a whole host of them. There's a whole host of the others. So getting back to what's the process. The initial interview is huge. Well, I want to interrupt you. Yeah. Because this is one thing that I've recognized. What's the first thing when you go to your office? That you get a tour. Yeah. Well, how do you bring people into your home? I tell my team, I'm like, we are bringing people into our home. How do you greet people and bring them into your home? Don't you want to show them where things are? Don't you want to make them feel welcome? Yeah. When I first took two of our girls to your office and they said, well, let's take you for a tour. I was like, really? Tour? I thought to myself, we're going to see a museum. But then when they showed around, I thought, wow, this is like very cool. Yeah. Yeah. It made you feel like at home. Yeah. And they could just be like, hey, let's just show you around a little bit. So you know where the restroom is, so the girls know where they can come in and brush their teeth, you know, before their appointment, you know. It's just. It's again, it's another thing that. It's just being considered. It's like. It's also another thing you don't experience going to other doctors and dentists. For sure. My perspective. Oh, I always say to my team of my, how frustrated do you get when you go to doctors' offices? Because we know. You're doing it right. The emphasis. Yeah. We know the emphasis that we put on welcoming people and they feel the energy the moment they walk in. Absolutely. I mean, it's an energy thing. You know, you don't even have to say anything. It's just an energy thing. And I want people greeted by name the moment they walk in the door. Welcome. You know, and again, if I don't stay, if I'm not giving my team the message that that is my expectation, they're not going to do it. I know. But they know that's my expectation. So they know I'm going to be. A stickler. I was taught as a young age in the retail business. My father had grocery stores and I opened one and opened a chain of them here in South Florida. Yeah. First impression and last impression was a key for us. And you have really mastered. There's that first impression when you come in, how they give a tour, you know, how it's a great impression that you're sitting there and you're feeling really comfortable. And then the last impression, how my kids have left. And each time they, when they get the money and whatnot, they're excited about. It's just, it's a, you know, it's really well, well designed. Well, it's great to hear that feedback because, you know, we need that feedback and we want good ambivalence. I always tell my team, I'm like, we share it all. Yeah, share it all because sometimes the, when we fail or do something wrong or, or, or just to have the impression that something was wrong, I want to know. Because how can I continue to get better? You know, like we, we can actually create a better fan out of someone that had a problem, a problem or an issue. How did we handle it? How did we handle it? I'd like to hear that feedback. Like, hey, we had an issue, but they jumped right on it. They took care of it here too. It's like, obviously we don't live in a perfect world. We don't. Things are going to come in damage. There's going to be a timeline. I mean, those are just the facts of life. It is. It's how we handle it. We see people, you know, in the loop on how we're dealing with it. Give them some options. A lot of communication. Yeah. But, you know, people remember how they feel before they remember other things, right? It's how did you make them feel? Did they feel special? Did they feel listened to? So again, the adults, you know, we assess all that. We of course have stuff from their dentists and, you know, and I, I say to them, I'm like, the most important time we spend together is before you do anything because I want to make sure that you feel like we've listened, that we have a good plan moving forward. And then once we start the plan, there's less questions and less questioning, you know, about what's going on. And I don't care about how much time I spend on it going out because you know what? It's only going to benefit me and my team that that person knows what's happening. And the kids, of course, are a little easier in the sense that they don't have these histories, you know, with bone loss and TMJ. Right, right, right. They're coming in clean. They're like clean. They're coming in clean. Maybe with cavities. And we also don't want to create those things for them, right? Right. So we do need to be attentive to their biology, to their bite, to the way they're growing, you know, all of those things. They're dental history because some have dental history too. But of course, they're a little bit more, you know, straightforward in terms of, you know, how we're going to treat them, et cetera. But again, do no harm. You know, I want to make sure we don't create those things for them. And if there are risks involved with that, we want to talk about them ahead of time, not after it happens. Is there like a perfect time to start our child? Yeah, that's as funny as this came up yesterday with my team. We did a full, we always once a, once a quarter, we do a full team meeting. And culture events. So yesterday we went to Sirle-a-Tab. We did cooking. Yeah, we did cooking. I love going there. It's so fun. Yeah, we've done that before and it's a great, it's a great, it's a great culture. That's awesome. Time to spend together. But in our team meeting before we went there, we talked about, you know, ideal time. And I, I always say to my team, I'm like, look, there's no ideal time. But you know, yes, it's nice to see kids when they're maybe in that seven, eight, nine year range of time, just for like an initial exam. Honestly, most kids don't need to start anything at that point. But there's definitely some, you know, parents always question that. Like if they're coming in at seven, eight, nine, like, why are we here? Right. You know, unless they have a good referral source that explained to them what, you know, what they want me to look at. Right. And there are plenty of good ones out there that do explain that going in. But then a lot of times parents are still questioning, like, shouldn't we just, shouldn't we just wait until all the permanent teeth come in? And I'm like, well, sometimes that's fine. But then other times that can be a problem. There's no rubber stamp. Once again, let's go back to design and differences and, and different faces, shapes of faces, shapes of teeth. Like this is design, right? Like I have to have a vision. I can't have a rubber stamp and every sink, my rubber stamp fits into every single face. No, that's doesn't. No, right. You cannot do that. Although sometimes in our profession, that happens to in offices because they say, this is the way we do things. And we do this thing the same way on every patient. I don't. I am, I would not believe her in that because then that ends up like, Hey, that works for that person, but that didn't work for that person. Right. Doesn't work like that. We're not not built that way. I would, I don't, I just would rather spend the time up front, diagnosing treatment planning, treatment plan. Once the treatment plan is in place, then it's just, we need to make the treatment plan happen and we can do it our end. But then the patient has to do it their work. That's where your, you know, your differences can come out because some patients aren't as compliant as others. Do you think you'll, they'll ever get to a time where like they don't use the metal bracket system anymore? It's a great question. It's come up so many times. It, I have to say metal braces have had a comeback. Like they've become more popular recently. Like they beat more, more kids and even some adults have been like, I don't want the invisible line. I won't wear it. Just put the braces on me. And you know what? I'm going to put the metal ones. I don't need to clear that. Some adults have done that. But, um, I, there's, there's, I don't think it will go away a hundred percent because there's just times when it's way more efficient and effective. And I wish I could show you pictures of why, but if I did, you'd be like, I got it. Yeah. It would be no question. And that's what we have to understand. There's such, like even in your world, even in your world, there's not, there's not one thing that's going to go away completely. You know, maybe 80% of the cases will be able to be treated by a line or therapy, but there's always going to be. There's always going to be a percentage of cases either because of the complexity or compliance. You know, some patients just don't want to wear them. I am a perfect example. I didn't want not want to wear a liner. So I put braces behind in my 40s. I did them behind the upper front teeth and the lower front teeth, but I'll, I'll never do that to someone. Again, the lower front teeth is tough. You can't keep them clean. It's really hard. But the uppers, I had them on and behind the teeth and I worked well. Sometimes we do that on patients that, you know, have an aesthetic concern about showing, yeah, showing something, but yeah, there's lots of options. I don't think one of them is going to go away 100%, but they are going to advance and become different and maybe be a little less visible or smaller or whatever. Those things will continually change. So in your industry, like obviously in mine, we have, you know, markets and design shows and designer houses, you know, all kinds of, you know, design, I mean, or I should say, conventions, conferences, things like that. What are some that you look forward to in your industry? Oh, cause so, um, trying to think what I have coming up. So I still use Invisalign as my, um, fabricator for my aligners. Um, they don't fabricate anything I don't design, you know, like I have to plan the treatment and then they are the ones who build the software to help me with that. And then they are the ones, once I say, okay, I'm happy with this treatment plan and how these teeth are moving, then they make. So they're manufactured. They have multiple sites, you know, throughout, um, our, throughout the U S and even abroad. Um, but, uh, that's the company I use. So they always have conferences and they, they, they offer a lot of continuing education opportunities for doctors, teams, et cetera. And then of course now that Invisalign is their patents have expired and now there's lots of other companies that are out there, a lot of other clear aligner companies, but the most popular name that people recognizes in this line, but, but people are starting to recognize some other names, some other like angel aligners and spark. There's a, there's a, there's a bunch of new companies out there that, that fabricate a liner. So that's a liner treatment. And then there's a ton of companies that have different types of braces and brackets, you know, like there's, there's different features to the brackets, um, without going into all designs. There's so many different designs of brackets and the advantages or differences, advantages to those designs. And so there's companies out there that specialize in those designs. Interesting. Is there one conference or convention that's like the go to, that we can go and see? Yeah. All those options. Yes. So the American. Definitely it's a high point. Yeah. So the American association, more than I has, has a big, huge meeting every, every year. So you go to that and all the companies are there representing their products. And you know, you have the, you know, kind of like your market, you know, we have, we go to the main room and there's everybody. You can look at every marketing things you can look at. And do they send your reps coming in the area? Yes. And we're coming in. Less and less like the reps, boy, the, you know, the reps. So that was a thing, right? Like, yeah, the reps are tough. I'm like, I don't really, it's funny. Jack and I were talking about this about his business. He's like, how do I get in front? I got to get in front of, you know, he has home health, home healthcare agency. Right. They like to deal with their, uh, you know, they deal mainly with, you know, private, private pay clients and, uh, you know, he was talking about how do we get in touch or how do we get in front of certain people that can refer them, the client that they want. And I said, I said, I, I get that cause I don't really want to see a rep coming into the office. He's like, we can't just show up in people's offices. Like, Oh no, you can't, you have to figure out a whole nother way. We put a note on the door. Like, we have so many appointments. Us too. So we tell them now. I'm just a little patient. So I don't want to see somebody. I know. You know, they know that. So you have to be again, getting back to creativity. You have to be creative with how do you get in front of people? You know, even me anymore, because a lot of dentists like to keep ortho orthodontics in their office too. Oh, now they can do invisiline. Oh, I do invisiline with my dentist. I don't need to see an orthodontist. I'm like, there's a total difference. There is. There is. There's a whole, I'm like, I do this all day, every day. I know the problems that are, that can occur and will occur. And there is, there's a whole different level to, to the treatment plan. So at a young age, 16, 17, which I consider to be young, you set yourself in a direction. On a beautiful future. In life and in a career and so forth. So through all those years, and I always like to ask people this question, has anything ever popped up into your head or thought about, I wish I maybe tried, but did something else. Is there something else that you've kind of like thought, I would, maybe I would have liked to. Well, it just interior design, as I always say, because I've done two renovations on my house in the past and now I'm working on another one with her. And I always think to myself, wow, had I known, maybe had I known more about this or, or had a mentor come in front of me at 15, 16, 17, like, and like you had that in your life, right? That was in your life. And so there was your inspiration and there was your vision. You know, I think that all is God's way. Honestly, it's like, who's in your life? Who's your inspiration? Who helps you create your vision for your life? So, you know, so, but as I did my homes and everything, I thought to myself, wow, this is really so interesting because again, the design elements are limitless. The ideas are really, there's nothing you can't do if you can't think about it. Right. And so many, as why we're here, you know, in so many professions, I love the whole concept of the podcast, right? Yeah, the design and how it applies to so many different. So many. And what a beautiful story. Yeah. So thank you for sharing yours. I appreciate being here with so much fun. Yeah, it's great. Appreciate it. Yeah. So we're going to ask any questions at the end today. Let's do, okay, last question. I know you have a little group of. I love it. I know. So tell us your favorite hotel design wise and experience because I know you're well traveled. So, yeah. So, so have you ever been to Casamalca in Tulum? So it's funny how many people love Tulum. Yeah. Tiffany did a house in Tulum. You must go to Casamalca in Tulum. That's another thing I'm writing. When I saw that question, I thought, okay, I immediately was like, oh my, and it's a visceral. It's a visceral thing, right? You have to go there because. What makes it, what is it? Is that the bird, nesty one? No. No, they're okay. I've been to that one before and I can't remember even what that's called. That didn't do for me. For you. Casamalca. See, see, and my home is this way. Like Casamalca does the most beautiful job. I don't even know who designed it. I don't even know who built it, but they do the most beautiful job in my opinion of my aesthetic, which is I want to blend contemporary, traditional, Asian color, color, color, organic, nature. They blend it all. So amazing. So you must. Is it a boutique hotel? Or is it a big hotel? Yeah, no, it's a boutique hotel. Yeah, it's a very special, it's a very special place. And the restaurant in there, one of them, I haven't been to others, but philosophy is the name of the restaurant. So I mean, you just see like Asian rugs on the floor and then you've got traditional furniture with these fabrics that are, and when we were in another place that really is just amazing, if I can remember, we stayed at a guest house in South Africa in Cape Town. And I took so many pictures of this place because it, same thing. It just blended everything that my aesthetic has a visceral, like I just had a visceral reaction. A reaction. And I took pictures of the contemporary couch with the traditional chairs, but the fabric that was more, more traditional oriented, and then the Asian pieces and the organic pieces and how they blended everything together. And that's been my, that's just, that's what does it for me. I know it's like when there's all that beauty available, why just be simple, you know? Exactly. And it's like, you know, someone will come into my house and want to throw up. They'll look at it and they'll be like, that does not work for me. I don't get it. Right, yeah. I don't get it. And that's just, you know, that's just the uniqueness of the individual, you know, preferences and what you're drawn to, you know? But yeah, those are the ones that come to mind. Is there a restaurant design that pops in your head that? Yeah, philosophy is the one. Yeah. So it's like everything you cast about God, the hotel and the restaurant. And I'm hoping I'm going to Google it next. You have to, and you wait till you see their rooms, like, you know, wait till you see how the rooms are decorated. It's interesting that people bring up to loom. I just feel, I just feel like I can let my hair down there. I don't have to put an ounce of makeup on. It's a freeing. And so there's a lot to be said about that. It's, I always say tribal. I feel like I'm a tribal. I don't know, maybe there's some Inka. It's that funny. But I'm like, I just, there's a freedom that must, you know, come along with being there. You're like one with nature because everything's like open air, you know, like things aren't all built out. Right. And just walking all the streets in these beautiful boutiques and they're just open air and you're like, oh my God, I'm under the sun, the moon and the stars and there's these trees. And they're, it's, it's very cool. I hope it doesn't get spoiled. Right. I heard they were, it might even be open building an airport down there. My husband said, oh, they're building an airport to get to the loom. And I go, that's a horrible idea. Yeah. I mean, that's a horrible idea. They're going to spoil it. But now in 20 minutes, is it from? Cancun. Cancun. It's actually longer. I think it's like, yeah, maybe it's an hour and a half, two hours. I don't know. I've been there several times, but I haven't been there. We took our kids funny. We took our kids there in December, no, in January of 2021. You know, when I was looking for where can we go and get out and into the country without testing at that time. Yeah. Yeah. You didn't have to test. It was crazy. Oh my gosh. And we took, I took my kids there. They're like, tell us about it, mom. I said, I can't, I can't describe it. You gotta go. You have to just, I can't describe it. I go, you're just going to have to go there. And feel it. And they were like, oh, I'm a G. They loved it. They were loving it. So when we took them to Casablanca, I took, I have all kinds of pictures. I'll show you some pictures of them and these little, like, and they have these little vignettes like where you can take these pictures, you know, they always call it the most Instagramable place, the most Instagramable places. And it's true. Like they have so like to loom as a whole, and you have to be on the beach part. You cannot be, people say, I'm going to to loom. I'll be where you say, and they're like, oh, that's some. It was all of the, I'm like, no, that's not to loom. I'm like, no, you have to be on the little beach road. It's like a dirt road. It's like literally two, and you have to stay in these boutique hotels that are closed. I could show you the area to stay away from in the area. That's okay to say, but you have to be able to walk everywhere. You can't, you can't get in a cab. You're in this two little, this two lane little dirt road and it's like nothing. In Mexico. Yeah. Crazy. But yeah, Kazemaka, you look that up. Yeah, that's great. We all need to take a trip there. Yes. Don't, don't bring any. I always tell my, I'm like, don't bring makeup. Don't even need a hair dryer, right? You do know, I just, my hair has just become curly and crazy. And I pull it back in a headband. Like I don't know how happy this could be. So. Well, thank you, Dr. Baroff. Thank you. It was great to be here. Appreciate it. Thanks. This was a lot of fun. It is a lot of fun. Thank you for tuning in. Check back iDesign Lab. IDesign Lab's podcast is an SW group production in association with the five star and TW interiors. To learn more about iDesign Lab or TW interiors, please visit twinteriors.com.