You've made it to Cairo Hustle. Sit back and learn from the greatest influencers in the profession on the world's number one Cairo Project podcast. This episode is brought to you by Peach State Payments, ethical processing, more profit, less stress, Cairo HD, more than an EHR, and our Practice Management Simplified, the Cairo Speaking Company Attract, Educate, and Convert. Cairo Spring Cloud-Based User-Friendly Software with All the Essential Features Cairo Practices Need. Rudman Relight, the IFCO, Cairo Moguls, Cairo Health USA, Sherman College of Cairo Practic, Pure Cairo Notes, Tietronics, and Life West College of Cairo Practic. Let's Hustle! This episode of Cairo Hustle is brought to you by Relight Hydration by Rudman. Here's the truth. Most Americans are walking around dehydrated. Low energy, brain fog, muscle cramps, afternoon crashes, and many people think they just need more coffee, when they actually need more electrolytes. Because hydration isn't just about drinking more water, it's about the minerals. Your body relies on electrolytes like sodium, potassium, and trace minerals to help your cells actually absorb and use the water you drink. Without those minerals, water alone doesn't do the job. That's where Relight Hydration comes in. Relight is built around Rudman Real Salt, a natural, mineral-rich salt harvested from an ancient sea bed in Utah. It provides a foundational sodium your body needs for proper hydration, along with balanced electrolytes to support energy, muscle function, and daily performance. No artificial dyes, no unnecessary fillers, just clean electrolytes built around real mineral salt. Because at Rudman, we believe the secrets in the salt. If you're new to Relight, start with their sample pack so you can try multiple flavors and find your favorite. Once hydration becomes part of your daily rhythm, you'll feel the difference. And chiropractors understand this well. The nervous system runs on electrical signals, and electrolytes help support that communication throughout the body. If you're tired of hitting the wall mid-afternoon, it might not be more caffeine you need, it might just be better hydration. Go to chirohustle.com and get 25% off of Relight with their exclusive promo. Hydrate Smarter, Move Better, Stay Aligned. Hey guys, welcome to Episode 758 of the Chirohustle Podcast. I'm your producer, Luke Millette, and here's your host, James Chester. So today we have the opportunity of interviewing Dr. Patti Giuliano. If you want to hear our conversation about her practicing with her husband, mentoring chiropractic interns, and the League of Chiropractic Woman, stay tuned for the full episode. Welcome back. This is another episode of the Chirohustle Podcast. They have Dr. Patti Giuliano on with me. She's got so much history with chiropractic, 44 decades in practice. I won't say the number one, two, or three, but she's got a few more moving forward. We got a big mission over here at Chirohustle Podcast. I'll let you know our big why, why do we do what we do. And then we'll get into Dr. Patti's story and what's like practicing with her husband over four decades, mentoring chiropractic interns, her love for the League of Chiropractic Woman. And we'll reminisce a little bit on the philosophy nights that she had out there in Massachusetts for many, many, many, many, many years. And her new life at Life West in California, she'll be going out there very soon. So before we get into all those awesome topics, I want to let you know our big why, why do we do it? First things first is freedom of speech. Chiropractors need freedom of speech and they need medical freedom of family health freedom and the people need that too. So those are big tenants of why we do what we do over here. We also believe in protecting the sacred trust that's BJ Palmer's last written words. If you don't know what that is, even if you've been practicing for 30 or 40 years, go to the show notes, check it out. You're going to fall back in love with chiropractic, I guarantee you. We also believe in subluxation, innate intelligence, universal intelligence, and the educated intelligence. If you guys know chiropractic student that needs to hear real deal chiropractic conversations, please share chirohustle with them. Go to chirohustle.com. Pick any episode, share it with these chiropractic students or these new grads because they need to understand the profession, the way that we understand the way we talk about over here on this on this platform. We believe that when man or woman, the physical gets adjusted, it connects them to man and woman, the spiritual, which creates educated intelligence. And that is the big idea. And this is episode 758 and Dr. Patty, welcome. Thank you so much. I love your mission. I love, love, love it. And I'm so happy to be here. Yeah, I saw you out at a mile high and I said, Patty, it's time. Do you like time for what? It's time to get on the schedule to do chirohustle. And thank you for taking the opportunity to say yes. You're so welcome. Yeah, we've known each other for quite some time now since I think I first met you at New Beginnings years back and just so thankful for what you and Peter do for the profession. And let's just jump into it. Like, I don't know your chiropractic story. Like, how did you decide that this was the right thing for you to be a chiropractor? Yeah. Oh, okay. So my dad and mom were way ahead of their time back in the early 50s. Well, late 40s, my brother was born and they took him to the chiropractor. And then when I was born next, they took me and then my other two sisters, they took them and a couple years ago before he passed, I said, why did you bring us to the chiropractor? And he said, he goes, well, I just saw people bringing their babies in there. And he goes, and I just always said, I'm going to bring my babies too because he really, my dad, like me and like my siblings were very outgoing. He would not call any of us introverts. And so my dad and mom are both extroverts. And so and always connecting with people and he connected with the chiropractor. They connected with my mom's obstetrician who was connected to the chiropractor. And so the obstetrician, they worked together, like referring patients back and forth. That was unheard of back then. So my whole life going to chiropractors and I never thought to go to chiropractic school until I told my one chiropractor after I graduated as a phys ed major and a health minor. I told my chiropractor, you know, I want to continue on. I don't want to just teach. I want to, I want to help people. I said, so I think I'll be a physical therapist. And I know what I would say to people now, like, why? Why wouldn't you be a chiropractor? And you're not going to believe this. I said, I didn't know women could be chiropractors. He immediately wrote down two names of women in that vicinity and I went to visit them. And two months later, three months later, I was at life college, life chiropractic college in Marietta, Georgia. That's the story. And I was meant to be a chiropractor. I love chiropractic. I was always been passionate about it. I did great in school because I loved all the learning and about all the muscles and the bones and the nerves and how they all interconnected. And then I learned about the physiology, which if you know the physiology, here's a good tip for whomever is listening. If you understand the physiology and you can explain to people and make sense of what is going on in their bodies with the physiology and have them understand that that is the brilliance of their body and that there's an innate intelligence in there that's running the show. And could it do better? It could do better if they are subluxated and you want to remove those subluxations. Yes, they're going to do better. But that the body, the wisdom and genius of the body is doing it. It doesn't ask your opinion. It doesn't like have a conversation with you. It does what it does as best as it can, as long as there's nothing interfering with it. To me, that's really simple. That's really just a simple process to understand and how many chiropractors that you know, Jim, and I know that just haven't grasped that. They don't get it that, hey, you turn on the switches and then you empower them that their body has to do it from the inside out. We can't make their body do anything. I think that's so important in our profession. So we were talking before about how we all need to look at all the things that we have in common. I think that is a major issue that a lot of chiropractors that don't think like us don't get that it's not their job to fix people's problems. It is their job to empower them of the wisdom and genius of their body. Their body is not dumb and stupid and their job is to just take away an interference. And it seems so simple. So maybe that's why they don't want to do it because it is so simple. And what do you do? You go and adjust them. You know, okay, I turned your switches on. You're done. Go home and let your wisdom and genius do what it needs to do. And then take care of yourself. Eat right, think right. Do all the things I can't do for you. So four decades into it, what was your dad doing as a career when he started taking you in as a baby? Was it your mom too? He was in sales. He was in sales. My mom worked for a company called Westing House and then she stopped when the third baby was born. And then she didn't go back until the fourth was at least five years old. So that meant I was 12. Yeah, my dad was just his boss had a son who was my dad's age who when he was born, they vaccinated him and he lost his hearing. And so he just said there is no reason to go to these medical doctors and he never took his kids to medical doctors, took them to the chiropractor. He just read, you know, they were prolific readers, this family, and he just read everything he could about chiropractic. He even got a chiropractic table, put it in his house in Florida so that chiropractors in Florida could just come and visit him and he'd have a table there and they'd come and vacation with him. And I have a table in my house too. Nice. So have you written a book yet? Have I written my book yet? Yeah. It was published a year ago on and out of the Amazon, October 15th last year. And yeah, it's doing well. Tell me more about the book. What was it called? Like what did you title it? And what was the impetus of writing the book? You got it. Holy shit, I'm going to be a mom. What was I thinking? So, you know, I found so many things in my life so easy. It was like I could do anything. I, you know, my mom and dad taught us, you know, if somebody says you can't do something, you find a way, be creative, use your brain, think, think things through. When I had my first child, I couldn't think my way through it. I was expecting that I was going to have a baby who was going to fit into my life, my crazy chiropractic life. I would put her on my back and two weeks after she was born and go into the office and resume my life. That didn't happen. And I tell her today at 38 years old that she's been my greatest teacher. It was hard. It was really hard. And I had friends around me saying, oh, because they had babies at the same time. Oh, isn't it great? Don't you just love them? You just want to cuddle with them. My daughter didn't cuddle. She did. And I found it challenging to be her mom because it didn't fit my expectations. And so for years, I just, I would be in victim state saying this child has taken over my life. What was she thinking? And then I thank God for Peter because Peter helped me get out of that victim mode and into Patty. You just, you know, you had expectations and now you're disappointed and life doesn't give you anything you can't handle. You can handle everything else. You can learn how to handle this. And this is, this is something that you need to go through in your evolution as a human being. So with Peter just reminding me of our philosophy, you know, that, you know, life does its thing. Life is intelligent. You know, there is a universal intelligence out there that puts two people together and then has those two people create another human being and that human being comes and, and they're, they're supposed to be part of your life. And so I had to shift that and, and I wanted to write the book because I think that there are other women out there and parents in general, not just women, who, who may have had a hard time and are having a hard time now and just are blaming themselves and thinking, you know, what did I do wrong and why is this happening to me? And, and many people who have read my book who have what we call a neuro spicy child, I have one of those. They're like, Oh my God, Patty, I could relate to your stories. Your stories and how you handled them helped me because I was doing it so different. It was just escalating things. And granted, I, I, it took me a while to kind of figure out how to, how to, you know, maneuver myself through those early parenting years and even now, you know, even these years, my daughter was here today helping and how to melt down. You know, about, you know, the fact that I'm moving and that I didn't tell her I'm selling the house, but I'm not selling the house and I had to just reassure her and, you know, it's going to be okay. I had to reassure her. Yeah. Well, thank you for sharing. And I mean, one of the things I really believe, and we could talk about belief systems, we could talk about that type of thing, you know, we could talk about chiropractic a lot, which we will. But many times I go out and I do chiropractic sales events. Most chiropractors call them screenings. And I can't tell you how many times people will walk up to me and say, I don't believe in chiropractic. And I have to tell them it's not a belief system. And I kind of, you know, tongue in cheek tell them, do you know what a belief system is? The Easter Bunny is a belief system. Santa Claus is a belief system. Chiropractic is a healing art. And I'm like, honestly, honestly, you know, you don't have to believe in what chiropractic is. You just have to go lay on the bench and get adjusted. And then your belief system still you don't have to believe in chiropractic. You just have to go get adjusted. And I go, and then you understand the power of the profession and why I stand up here for eight hours or 10 hours a day coming out here to find you. Because obviously you need what we're doing over here. And I think that that's the convergence is it's not a belief system. It's a healing art. And when people understand that chiropractic is a healing art, and it's not a belief, they don't have to believe for it to be a healing art. For it to be functional. They don't have to believe for it to actually work. They don't have to believe for their body to adapt to the adjustment. And yeah, it's it's a different game when you're communicating at a high level to people that want to tell you you're wrong. And I think it's cool to hear your stories about how you're writing a book. Gives people that freedom of understanding because I also tell people that there's freedom in a book. And if you really want if you really want freedom, go pick up a book every day and you'll find freedom. And there was a time in our in our short history of America where they wouldn't let people read and they wouldn't let people become educated. And it's such a blessing to be able to read and to be able to write. And I just want people to never take that for granted. Never take it for granted that you can pick up Patty's book and read. Never take it for granted that you have access to chiropractic. You know, those are some fundamental things that most people just don't they want to complain about what they don't have rather than what they do have. And there's access. There's access to so much beautiful works when it comes to the profession. You know, I just on my library over my shoulder. I know you can't see it all, but it's over my shoulder. Barry Hobbs, I just bought 12 green books from him and I've never been a green. I never owned a green book in my life until last week. I came home from a big trip and there's a hundred pound package on my doorstep and it was a dozen green books waiting for me. So I'm also going to become more free by reading books and learn more about this profession because one of the things that people have bestowed upon me, Patty, is they asked me to come and talk about philosophy to their state association groups. And that's a ticket I've been riding and I'm just like, well, if there's a fit for it, I'll go do that. But it's always empowering for me to be the non chiropractor going and speaking to a room full of chiropractors about their philosophy, which is pretty enlightening to me. But as we're talking about books, there's freedom in a book and there's also freedom in a healthy spine. So those are really important things. The freedom is actually in the nervous system functioning. Yeah. But you practiced for over four decades with your husband, Peter Kovorkian. Tell me what that was like. What was the experience like working in a practice with him? Well, you know, I feel bad for people who practice with their spouse and they complain all the time about it and say, oh, we can't work together. Peter and I never had that experience. You know, it was, we couldn't see enough of each other. I mean, we met when I was engaged to somebody and he hugged me and we were married five months later. So there was something we are connected. And so practicing together was awesome because it would be the Patty and Peter show. And, you know, and every now and then he would be like Patty so and so was waiting for you. I'm like, thank you, Dr. Peter. You know, it's like we tease each other. We throw things at each other across the, we had a counter between us that we had our documentation stations on and he'd like run over and, you know, tickle me or something and I'll run over there and throw something at him or whatever. And then we'd hug and kiss and patients would be like, oh my God, get a room, would you? So it was fun. And what we did was we had our, you know, our, what do you call it, our line, our, yeah, like I, the buck stopped with me when it came to the house. We had a home office. So when it came to the house part buck stop with Patty, when it came to the office, the buck stopped with Peter. So you just, you have to create your, I'm trying to think of the word like your, your place, your, what you're good at. So I, I took care in the office the first and second visits. I was the new patient, Diva. And then I gave them their first adjustment and then I sent them into the regular fold of people who would come in and scan in and get adjusted. And then they'd meet Dr. Peter on a, on a level as, as their chiropractor. And we just had a really good flow going and you have to have good lines of communication. But the staff needs to know that there's one person that they answer to, you know, and that was always Peter. They've asked me a question. I'd say, you need to ask Peter. So they didn't have two bosses, but if they had issues, they would come to me and say, can you talk to him? Okay. And I would go to them and say, can you talk to Peter about blah, blah, blah, blah, blah, blah, blah, because I really want to do this in the office. But it has to be his idea. So why don't you just talk to him about it? And that would work. You've made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world's number one Chiro Pride podcast. This episode is brought to you by Peach State Payments, ethical processing, more profit, less stress, Chiro HD, more than an EHR, practice management, simplified. The Chiro Speaking Company attract, educate, and convert Chiro Spring cloud based user friendly software with all the essential features Chiro practice need. Rudman Relike, the IFCO, Chiro Moguls, Chiro Health USA, Sherman College of Chiropractic, Pure Chiro Notes, Tietronics, and Life West College of Chiropractic. Let's hustle. Hey, Docs. Let me ask you something. Are you adjusting patients but not adjusting your revenue? Because a lot of Chiropractors are still undercharging without even realizing it. They're accepting insurance allowances that are just too low. And they're hesitant to raise the fees because they're worried about pushback from patients. The problem is when your fees and financial systems aren't aligned, it creates a slow leak in your practice. And when you try to grow more marketing, more patients, maybe even another location, the leak gets bigger. There's actually a smarter way to handle this. Chiro Health USA helps Chiropractors charge appropriately when insurance is available while still serving cash or limited benefit patients through a compliant discount medical plan. The results? Many practices see revenue increases around 15 to 20% without adding more visits. Same patients, better margins, more freedom. If you want to stop leaving money on the table and build a practice that's both profitable and compliant, check out chirohealthusa.com to learn more. Well, I know you're very strategic on how you get stuff done, so it's cool to hear some of these backstories. Was it always easy though? Like, was it always like we're having fun and, you know, or were there tough times too? In the office? Well, there were a couple of tough times when we had a complaint come in from the licensing board, 13 pages long from a patient who had all kinds of claims against Peter. And so I was on the licensing board at the time. So Peter spent two days in the office where he didn't laugh, which is very unusual and patients were like, what's going on, Peter? Seriously. And then he walked into the house after those two days and he said to me, Patty, I have spent two days having somebody control my life. I'm done. This is over. Well, it wasn't over for like another year or so, the whole, you know, dealing with the complaint and everything. But for him, in his mind, he was like, Peter, Peter can process things in his mind. That's what he can be the president of a chiropractic college because stuff can be happening and he will stay focused on, here's our mission. Here is where we're going and we can't let anything interfere with that. And so he is single focused in that way. He was like that in the office. And, you know, if we were having issues, which we rarely had issues, we have issues when we're driving in the car together because he doesn't like me to go. Oh my God, Peter, what he's like, do you want to drive? You know, so that's the only time we really have issues. I'm being serious. In the office, we may have differences of opinions on how things would go, but I wouldn't bring it up in front of the staff. Him and I would have a conversation, you know, I think we should do this. Why do you always have to win? And then he would win. And because I would say, you're right, you're right. He'd say, can you just say that again? I'm like, yeah, you're right. My new joke for you, Patty, is it's GPS stands for get Patty somewhere. Jim, I, you know, if I had my own office and I did before I met Peter GPS, I remember that. Get Patty somewhere. Today they were doing that while I'm moving. They're like, Patty, go up and clean out that closet there. Now, go into the garage and do this. Where's your phone, Patty? Patty, you've got to do a podcast in five minutes. I'm like, I know. I want to talk about mentoring. I know you guys have done that for many, many years. Talk to me about mentoring chiropractic interns. Okay, so 40, the 43rd one is here right now. So we started back, you know, almost for 30, probably 36 years ago. And we just, we just wanted to help the students coming out of school. And so we had a lot of Sherman students. We had a life West student. We had Northwestern. We had Palmer, New York chiropractic college. People would see Peter teaching his ICPA classes, or people would hear us at new beginnings, or wherever, wherever we were speaking. And they would say, oh my God, can I come shadow you? And they're like, yeah, come. And then they'd go, oh, can I come and do my internship here? And yeah, just get us the paperwork and we'll do it. And they lived with us. So we've had 42 people live with us for three months during their internship. So they got to experience Patty and Peter in the office, Patty and Peter at home. And they would all tell you, they're the same at home as they are in the office, you know. How we make decisions and how we work together and our kids and our kids got to experience so many of those 42, probably the first 30 or so of them. And it was great. And we taught them in the office, we taught them all the business stuff, stuff of the office. I taught them how to do a new patient consultation, exam, reported findings. And we taught them some adjusting skills. And, you know, Danny Knowles was our first. Danny was the first. And then I think Dan Lemberger was after that and Lisa Akatschela and, oh my gosh, you know, so, so many, so many. Irem Tahir, she came from New York, paraphratic college. Yeah, we had a woman who was, I don't know if you know, Haruka. She graduated from Life University and called us and said, oh, I can't go home for five months. Can I come and live with you? And I'm like, I don't even know you. Oh, well, somebody told me to go all you that you would give me a place to stay. I said, we'll take it one month at a time. So she was here. She had just graduated from life. She came to life not knowing the language, not knowing how to drive. She got she learned how to drive, bought herself a car, got through chiropractic school. Amazingly, she's practicing in Tokyo. She's just a wonderful, amazing person after the first month. She's like, Dr. Patty, where is Norwood? I'm like, what, why do you need to know? She goes, I'm looking into the apartment there. I said, why? She says, well, you said I could only stay for a month. I said, no, Haruka, I love you. I love you. You can stay as long as you want to stay. So, you know, we've got, we've got a lot of them floating around, you know, a lot of them we see at different seminars at Peter's Investiture. We had seven of our interns who flew out to be with Peter and many more of them who were upset. They couldn't get there. But, yeah, so, you know, we've lived a good chiropractic life, served our profession and continue to do that. And I'm going to flip back to the beginning of your chiropractic studies now. What was it like to know Sid Williams? Oh, I was telling, I was telling students at life, the other at life in Omaha, Life West Omaha. I said, he was like an amazing being that maybe I would equate him to maybe how people felt when they met Jesus, you know, in the day. He would walk into a room and people would notice him. He was like bigger than life, really, truly. I didn't always appreciate his jokes. You know, he would joke about me being from the north and damn Yankees and stuff like that. But it takes a lot to offend me. But I liked Sid and I love what he did for chiropractic. And I mean, look, look, look what spawned from life chiropractic college now Life University. The man was a genius and a genius marketer, a genius connector with people. And I admired all of that in him. And then, of course, DE, Dynamic Essentials, you know, with an amazing, you know, kind of stepping stone for so many of us to go hear these speakers seeing thousands of people in a week. And it just allowed us to up our game and see that, you know what, it's not about the money. It's about turning people on to chiropractic, like you said, you know, chiropractic is, it's not a belief system. It's a health care delivery system. Or what did you what's the term you use healing art art. It's a key. I love that it's a healing art and we are the artists, but we are not the healers. The healers are the people that we allow the power to be turned on in. That's where the healing comes from. Well, you also had a chance and I had a chance. It's very symbiotic to come out to Massachusetts and speak at one of your guys's philosophy nights. Really changed your trajectory of my life being invited. You know, it was when I was really trying to get myself known on the market as being a credible speaker. Yeah, I had this nasty leg injury where I could barely walk. And you guys hosted me and Amy Haas came and picked me up and guided me and helped me get to the stool and Pam Jarbo was there and helped me out. She actually introduced me and it was just really, really cool to start with you guys and learn philosophy, but also speak about where I was at that point in my career. Talk to me a little bit about that philosophy night and how it helps spark other people's careers. Okay, so first philosophy nights helped to keep Peter and I sparked, engaged and connected to the philosophy as well as two people in our profession. So like yourself, we invited people who were, you know, people that were noteworthy, people that had something to share that was positive in chiropractic and would help people to be able to up their game, maybe understand chiropractic better so that they could serve their people better. So that we did philosophy night here, where I am right now in our house for right up until when I left there to go out to California. It was March, two years ago, March, and it still continues, still continues and it's continuing the way we started it back in the 1980s when we started our philosophy nights. It was actually a group called the CHIRO group, CHIROPRACTIC Health Information Resource Organization, and we met every Sunday at a different person's house and we brought whatever we were learning in chiropractic, we would bring it and talk about it and talk about where we were going and what speakers we were listening to. And so we supported each other and then we grew and then we started inviting speakers to come and it's been going on a long time since what 1984 I believe it started. So the next chapter is California. Yes. I have to ask you about that. Are you going to continue the philosophy nights in California? So what we're doing is twice a quarter, third week and the seventh week, we are going to be hosting a gathering of students. We're calling it reality adjustments. And Peter and I are going to host it at the school in the cafeteria. He's having the room painted with the school colors and we're going to put some quotes on the walls there. And we're going to let the clubs kind of dictate, not dictate, suggest where we should focus on that particular evening. And there are a lot of clubs, so we'll do one club each time and that's where we'll focus our attention. And we've gotten a lot of good feedback from that. The students are very excited about it. We'll have food for them and if I can and I'm around when it's going on, I will probably bring a surprise like maybe my grandmother's pie, the onion pie, or maybe I'll bring some homemade pasta. Who knows? Or maybe you'll bring James Chuster. Yeah, yeah. You're invited. Just come on out. Be in the crowd. Yeah, it's really cool. I thank you so much for being with me today. I know there was a lot of topics that we could have talked about, but I felt like we brought each other home a little bit on today's episode and got a chance to reconnect. And there's a lot of value that we talked about today too. And congratulations on the book and congratulations on Peter's investiture to become the president of Life West. And congratulations on all the moves that you're making to get out there. And I'm so thankful to have both of you guys in my life. And just want to say, you know, have a good journey out there and I look forward to seeing you soon. Thanks, Jim. Love you, man. See you soon. Yeah. Well, guys, this is episode 758 of the Cairo Hustle podcast. Like I always close out. I always tell everybody, you guys are just one story away. Keep hustling. I'll see you guys in the next episode. Dr. Patty, thank you so much. Oh, you're so welcome. Thanks, Jim. All right. Bye for now. Thanks for listening to Cairo Hustle. Don't forget to subscribe and check back next week to continue hustling.
