Marketing, Muscle & Millions- Alec Cheplak’s Playbook

This is Wake Up to Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Brittingham. Hey everybody, this next segment is brought to you by my good friends at Accruity. Now if you run a business, most business owners neglect their back office and they don't even know where to go or who to trust when it comes to their financials or CPA or taxes. That's where Accruity comes in. You can trust them, they can give you advice and they understand the back office. Listen, you're not running a business correctly if you don't have a hold of this and it's really hard to trust people that are out there and most CPAs frankly work for the IRS and don't work for you. That's not the case with Accruity. Check my good friends out at Accruity for any needs that you have when it comes to helping with your back office, getting your book straight, getting your taxes correct and they guide you and give you advice which most firms don't. So check out my guys at Accruity telling my son show. Hey, what's up everybody? We are back with another episode of Waking Up to Wealth and as I always start the show, I can't thank you guys enough. We are now at 3.4 million downloads. Thanks to y'all. Thanks to the support you guys have had for the show. The last episode we did is over 125,000 downloads. We are consistently in the top three in investing on Apple podcasts. Few times we've built, we've beat the number one spot and when you think about these shows that have millions of dollars in ad budgets, huge studios, huge media companies behind them, what we've continued to prove is by telling you guys what you want to hear, bringing on cool guests. We're not going to sell out to some corporate bullshit and we're just going to come on here and really give you guys the raw shit of how people are really doing it. You guys continue to support the show and it continues to grow. I cannot thank you guys enough. This being an idea to become one of the top podcasts in the United States still surreal to me. It's because when I go to conferences, when I go everywhere, people come up to me all the time. I've never met them and be like, dude, I love your podcast. I listen to it all the time and thank you guys so much. You continue to support me. We will not change it and I'll continue to get cool people on like I got again today and we'll continue to give you the real unfiltered tactical shit about money, shit about your business so you guys can win. So let me transition to pretty cool. It's kind of almost a full circle moment today because John Shep Black, who was one of the most popular episodes we've ever done. Today, I got his son on, which is pretty fucking cool because I've known John for a really, really long time, coaching with him almost 10 years and his son is now heavily involved in a lot of cool things and him and I are doing a lot of cool things together. And one of the few people I've really seen understand marketing at the level that he does and Alex Shep Black is joining us today and it's one of the reasons why I brought him on the show. What's up, dude? What up, baby? We're doing some fun things this year, right? Yeah. Yeah. So I think it's kind of cool to. I always love the entrepreneur journey, especially if it started out fucked up, right? Like your dad started out fucked up. You started out fucked up. I started out fucked up. And the thing is, is that I think a lot of people forget because they see where we are now, they didn't see where we started because we weren't on social media posting where we started. But like, I really would love for you to talk about like, you know, where you were even just a couple of years ago to like where what you're doing now. Yeah, let's talk about it. So at one point in time, I was a smoothie maker making less than $10 an hour at a sub shop and I was a personal trainer making $16 an hour. I barked up that tree of personal training, dedicated 11 years of my life, many countless 12 to 16 hour days training clients on gym floors until I was able to build a completely like independent contractor career through personal training where I was doing well. I mean, yeah. So it was eight years of like no oxygen financially. There was a year like on food stamps. And then when I split with the mother of my child who have a great relationship now, she got the food stamps. Your boy lost 50 pounds because there was no food in the cabinets. It's like there were times where it wasn't so sweet. Then I got on my feet. I was able to build a sustainable. I had, I'd find a financial oxygen after eight years finally. And I did pretty well for about two, three years did pretty well. So yours like nine, 10, 11, I was doing pretty well as a personal trainer. Uh, nothing like the numbers we do now, but then my dad calls me December 24th, Christmas Eve. If you're like me, I procrastinate and I go Christmas shopping the night before him, like everyone's getting cash. I'm not doing these gifts. Just give everyone cash. Uh, and he calls me and he's like, Hey, I got an idea. I'm like, what's up? He's like, I see you and your wife are building with your wellness, personal training, your fitness coaching. Uh, you see what I'm building. Let's launch a wellness company. Let's help agents and leaders with their wellness. And I was like, bet I'm ready. I was like, we'll launch on new year in one week. He's like, no, we won't, but we'll launch eventually. So I was blown him up. I was blowing him up for months. Dude, my wife is like, dude, are we launching this company or what? You know, uh, she's all excited. And I'm like, yeah, yeah, I'm, I'm asking, I'm asking. Then yeah, he invites me to go to his wedding. Shout out Brit. Brit's awesome. My dad's wife. And we go to Hawaii. We're all having a good time. Well, Shannon had just won a muscle contest. Funny part is she's two days out from a muscle contest right now, but she had, I think she just won the Jay Cutler desert classic. And so she was in great shape and that's big marketing for us. And so, and so basically I had leads and leads and leads. Like people were blowing me up because we had just won. And so I specifically scheduled a sales call, like a discovery call in front of my dad at like four AM Hawaii time while we're driving to the gym. And it's a 40 minute drive. So he could hear me close the sale live. Right. Great. And so we get on this call and it's not a lot of money, but back then it was good for me and I get this new lead and he signs up and he pays me on Zell $1,200 for 12 sessions, three times a week, four weeks, hang up, money shows up. I go, look, dad, he goes, it goes, oh, shit, we're going to make a lot of money. He had no idea how I was getting down at the time. Yeah. And so that next week and we get home in Vegas, I speak for 40 people in his living room. People are crying. People are laughing, standing ovation. Before I spoke, he said, Hey, I don't know what you're going to say, but don't fuck it up. I was like, all right, all right, bet. You know, he's the arms crossed back of the kitchen while there's 40 people. And these are like, I had no idea who they were, but they're the who's who of real estate. Like they are the lead. So he just has to run me in front of them. I spoke, they all lined up. They weren't letting me leave. I'm like, Hey, I got to go. I got to go. Uh, my wife, we got to take her parents to the airport, blah, blah, blah. They're like, well, let me buy, let me buy. I'm like, I don't have anything to sell yet. So I was like, let me get your number. A few days later, six of the 40 bot, that's 15% conversion of the room. Uh, within what was it? I think it was from April to if I'm not mistaken, September or November. I don't know. We went from zero dollars to like $65,000 monthly recurring revenue with a startup company we launched in my dad's living room within, within like whatever the time is on that, I think like six months. Right. Skilled that thing up to a million dollars. We went from zero dollars to a million and less than 20 months. I believe it was like around 18 months. If I'm not mistaken on the back end of that, a lot of leaders were like, what are you doing? How'd you do it? We changed their life physically. They watched us build a million dollar company from zero and people think selling real estate is hard. Try selling a stop eating ice cream. It's a little bit harder. Um, and made it made a million dollars off it, launched a marketing company. I'm approaching a thousand coaching calls now in the past 12 months at a thousand dollars each. It's another million dollars off coaching calls and launched two startups from zero dollars to a million, a wellness one and a marketing one. And now here we are coaching top team leaders, recruiters all over the country on marketing. Yeah. And I mean, that's, that's pretty amazing. Um, number one, you know, I'm just obviously, you know, this like I'm such a huge believer in, you know, physically being in shape, right? And, you know, like, look at how many people's lives you've transformed, you know, and I want to make a point about this because if you're listening to this, like, I'm gonna be honest with you guys, I don't like fucking going to gym. Yeah, I don't like it. Right. Like I like the result. I like how it feel afterwards, but I don't physically enjoy going to the gym, being yelled out by my personal trainer and being consistent around it. But one thing I'll tell you, if you can be consistent in your workout routine, a lot of shit in your life gets easier. And, uh, dude, I'll tell you another thing is like your mental, your mental health. The other thing too is if you're listening to this and you're in business, when you walk into a room and you're physically in shape and somebody can see that, there's a whole different level of how serious they take you. Right. And, and I'm not trying to be mean, but I say what the fuck I want to say on my show. When I look at somebody and they're physically not in shape, I actually think twice about doing business with them. Because you can't take care of your body. I know some shit's fucked up in your business. And I know some people are going to listen to this. That's going to sting, but that's just me keeping it real. So what have you seen? Like, cause I think everyone needs to fucking get in shape to some level. Right. You don't have to be a bodybuilder. You're not to do anything crazy, but like, what have you seen? What happens when, when, when they start getting in shape? What happens in their life? Yeah. So I'll give you two examples. I never have to say what I think. I'll just tell you stories. I think stories are the best way to go. I have two stories. I have one guy, Ryan Brown, I believe it is his name. He was a wellness client of ours. And at one point he sends us this long message and he, I think he'd been in real estate for like, I don't know, 13 years or something like that. He sends us long text and I'm like, what is this? Right. We get daily check-ins from our clients. So I'm just like curious, like what is this? Um, and he's like, I just went through my last 13 years of real estate and I noticed that the most homes I've ever sold in my life were these last few months. I've been working with you guys. Mm hmm. Yeah. So one story, I'm not making this just what they're telling me. You know what I'm saying? Right. So that's one story. Another story is if you guys know the story of Parker Pemberton, uh, I coached Parker Pemberton and his wellness for, I don't know, maybe a year, two years, a long time. And I coached him in his marketing actually for what, maybe three months or so, four months or so. Well, Parker on Parker went on to be number one team in the world. It might not mistaken, or at least the US. Yeah. I think he was and shout out to Parker Pemberton. I've coached him for a while too. So very close with them. No, I'm just a fucking absolute monster. Yeah. So I was coaching Parker and I got a zoom interview with him because I'm always interested on the other side of it. What happened for them? And he, uh, he talked a little bit about how he quit drinking and got serious about it. It got serious about his fitness. And I asked him, I was like, you know what, what led to all this success? Like what led to you being number one in the world or in the country? And he said, well, he said, well, I changed my habits and then everyone in the office changed their habits too. 100%. So those are two examples. I don't know. I don't tell you to take it or leave it, but I'm just telling you stories, guys. Yeah. So, uh, switch into the marketing for a second. So, um, you know, you got a wealth of knowledge on marketing, right? So I think I always like to give people tactical things they can take away right now, like you can listen to the show, you can go do something. So I think when it comes to marketing in general and in agnostic, right? Like you understand marketing from not just real estate, but across the board. What can like the lowest hanging fruit, what can somebody do that's listening to this? Like, if you just do this every day from a marketing standpoint, you're going to win. Yeah. I would say sourcing your list and then sharing your message. Like there, I can go so deep on so many layers, but if you have the right audience and you share the right message, it's called a message to market match. And the problem is people are saying the right things to the wrong people or they're saying the wrong things to the right people. And so this is easiest. Like this is across any industry, right? So whether it's fitness or it's, or it's marketing or it's real estate transactions or it's recruiting or whatever, right? It is universal across any industry, but let's make it specific for team leaders, broker owners. Like you guys can literally source the license agent list in your market. 100%. Source the list, send them email, send them texts, send them calls, add them on your friends list, put them in Facebook groups. Like sort, you should be hunting that list like a dog with a bone. I mean, it's all public info. So like there's some industries where you're unable to pull data like that. When you're in an industry like real estate, where everyone's information is public, you got no excuse to build the perfect audience. Like source that list and share your message with them multiple times daily across multiple platforms and watch what happens to your recruiting and your transaction. 100%. And yeah, go ahead. Okay. Another one with audience is like, okay, you can't source it. Just go source the people who already have your audience. And like, let me, let me tell you the fastest way to grow the fastest way to grow is associations with other people who already have your audience. And I can give you data. When I launched the wellness company, it took me 18 months to get 600 leads. Elite is a name, number, email permission, a contact who opted into one of my landing pages. State months to get 600 leads. I changed my mind. I said, instead of trying to do it myself, I'm going to associate and collaborate with all the people who already have my audience. Then I got, then I got 4,000 leads in 15 months. 18 months to get 600 leads, 15 months to get 4,000. Like stop trying to do it yourself. Like literally just go to, so you can host a monthly webinar with people who have your audience. You can host podcasts like Brandon's doing with people who have your audience. You can host events or go to events with people who have your target audience. Like the lowest hanging fruit is to trade lead with other people who have your audience. Don't be scared to reach out. Don't be scared to ask. Don't be scared to provide value to their audience. Show up with a keynote. Show up with, I'm the best person to solve this one problem that your audience has show up with your debit card or your cash in hand ready. I'll pay you. I'll sponsor your event. I'll buy tickets to your event. Like go sprint toward the people who already have your audience and give them massive value in the form of efforts and money. And then watch how fast you grow. So I think what's very important that you mentioned, and I'm glad you went there is you, I hear is where I think people get this wrong. Is they show up with their handout and they want to take. And I think one of the smartest things you just said is show up. You need to pay or bring something of value. Um, and if you, if you're willing to pay or you're willing to bring something of value, you get in the fucking room, right? And the easiest way to get ex communicated is, you know, like I have this all the time and I'm sure you run into this. Well, somebody will be like, Hey, Brandon, you know, I want to get on your stage or I want to do this. I want to do that. And I'm like, you led with asking to take with nothing of value. Motherfucker, I'm not going to do shit with you. So I have a whole step by step that I've created to get on stages. And as someone who's gotten on 20, I'm not like, this isn't the Alec is great thing. This is Alec is grateful and let me share with you how I did it. Do it. Let's go. You five events the last 12 months, I think it's working. So let me just give you the how it's working. This is the process. Pay to get in the room. Stop being cheap. Like pay to sponsor, pay to speak, pay for a ticket. Stop asking for freebies. Number one, get ready to pay money. That's number one. Number two, raise your hand every single chance you get. There's nothing better than curiosity when there's a speaker on stage doing a Q&A, when the host is doing a Q&A, when they're asking for a survey or feedback. Every chance raise your hand, ask questions, participate in the room. Number three, be a lighthouse in the room. Be someone who shows up. Now you got to give more. You're like, Oh, I already gave my credit card, dude. What are you talking about? Give more. Money opens the door. Your deposits and contribution builds the relationship. You want other people, other speakers, other guests to go to the host and be like, who the hell was that guy? He helped me. Every question I had, every struggle I had, he went out of his way. He went above and beyond. He makes this room better. That's number three. Number four, have a clear problem and solution. So you have a clear keynote. You have a clear message that solves one specific problem that actually benefits the audience of the room. You're in and then number five, go get a kick ass result. That's so damn good. They can't ignore it. Uh huh. You do these things you get on the stage. This is how I got this. I got to speak for spring break. This is how I got to speak for Tony Robbins, Dean Grosciosi. This is how it's done. 100%. Yeah. One of the things you said there that I think is very important to is so I train a bunch of people who speak on stage. People come to me and ask me to help them speak on stage. One of the things you said, your number four is what one of the biggest mistakes people make when they want to speak on stage is they want to speak on a hundred different things. And then when someone reaches out to them, they will let them dictate what they're going to speak about. And you made a really important point when you can win. So I have three keynotes. I do. That's it. So someone comes and says, I want you to speak on lead generation. I say, no, nothing wrong with it. It's just not what I have a keynote around. Hey, I want you to come speak on this. No, I won't do it. Now I've earned the right, right? From years of getting on stages and giving contribution. But what I learned, one of the best people that ever trained me on speaking on stage is like, you got to have one to three of your greatest hits. And when you show up, you perform that greatest hit. And you just continue to tweak that and you get really good. Cause he's like, you'll never get it be a really good speaker. If every single time you got to speak on stage, you got to come up with a new subject matter and talk about what they want you to talk about. Right. And so I think the thing you said, which was extremely important, I don't want you guys to miss this because it's a fucking gem. You're shown up with a, with a problem and a solution in your keynote and vice versa. And so when someone reaches out to you and says, I want you to speak on my stage, you say, cool, I speak on leadership. I speak on mindset. I speak on recruiting. I speak on fitness, whatever it is. So when I help people like train them on keynoting, they'll come to me and they're like, I want to do this. This is this. And I'm like, no, no, that dollar into one message. And when I can get them to dial it into one message, they go on stage and they fucking murder it just like you, right? You're going on stage and you've got one very clear, concise message every time. And that's why it comes out because the right way, because you're not trying to give people eight fucking ideas. Hmm. I agree with you a thousand percent. One of the biggest takeaways that I got from Dean grassy OC at the last edge of mastermind, I attended, mind you, this five step process to get on stages, how I spoke for Tony Robbins and Dean grassy OC three times. A hundred percent. Yeah. Three times. So I paid the 25 K to get in the room, did all these things I told you, then got invited to speak. But the biggest takeaway I got from the last edge mastermind was this. Stop trying to explain a thousand different things, explain one thing, a thousand different ways. We need to go a mile deep and an inch wide. A hundred percent. Yeah. That's, that's, that's gold. What else? Um, I mean, that was really good. What else from a messaging standpoint, I think you've, you like your dad, who I've learned from your dad made me an absolute monster on copywriting, right? Like, and he drilled this shit in my head for years, right? You know, go write your copy, go write your copy. Every time I get on them every week, Hey man, how many posts you write? How many, you know, and this fucking drilled me. And he, there's a lot of lessons he taught me on how to write copy. Uh, for someone that's listening to you, how do they get their message to hit? Cause I think you're really, really good at your messaging of speaking to your audience and who you're trying to sell to. Yeah. I would think first there's multiple layers I can go here. I'm going to start with, know that you're a human being who happened, who happens to do real estate. Know you're a human being who happens to do marketing. Know you're a human being who happens to do fitness. Like stop making it about the business. The business is just a vehicle, be a human being first, and then people will choose to do business with you. So we need to stop losing the human element. That's my first overlapping, uh, you know, take away for you when it comes to copywriting. The second takeaway with copywriting is to get really clear on crafting your message. So I always suggest that people create a live Google doc. My father has taught me to communicate with him back and forth in live Google docs. So like any post, any type of messaging, any type of lead magnet or webinar or landing page, it's always done in a live Google doc. We can both go in there and edit it. And it's like our lifeline that we pull from for the future. Yeah, you're going to create a live Google doc and you're going to title it the craft your message doc. And the first thing you're going to do is say, who is this for and clearly define who your message is for. So you're always speaking to a specific avatar at all times, all times, always multiple times daily across multiple platforms. So I know that my target avatar is typically 35 to 55 year old team leaders and broker owners who've been in the business for more than five years who are high performers in their business, but maybe they've spent a lot or too much money on building their business versus generating business, recruiting agents and driving transactions organically. And so I know that's who it is. Now, right underneath the who is your message for way out the risks and rewards. Um, and so what I would say is the risks, what are all the risks they face? What is all the pain they face? What is all the challenges they face? What are the biggest obstacles put in front of them and get clear and get definitive? And, and you need to basically the best copywriting is knowing your avatar's greatest pains and challenges better than they know themselves. So that when you're sharing a message, when you're talking on video, they're going to drop a comment. I feel personally attacked. I feel like you're reading my mind. This is how I felt for years and I've never been able to word it. You don't always need to be. See what it is, is you don't need to be the one who's just sharing a message that no one's thinking. You need to be the voice for them and be the one who's willing to say the things that they're too scared to say. So that's number one on the risk and the pain and the challenges on the other side. You want to talk about the pleasures. What are the payoffs? What drives them? What are their motivators? What are the wins? What makes them feel good? What is this all for anyways? Why is it all worth it? You need to understand the risk and reward of your avatar and what it is they're pursuing underneath that you want to get clear on your promise. And I don't think anyone or not anyone, but most people can't clearly define what their big promises and my big promise. Yeah, it's the outcome. I can get my clients on repeat. My big promise that I'm uniquely qualified to do more than other options is to help you build an audience of raving fans who love you are proud to do business with you and they send you all their friends too. That's my promise. Now, once you've defined your promise, you need to be able to narrow it down to three to five mechanisms. I've learned this talk track and I've learned this formatting from Jason Fladdling, who's the goat of one to many selling. So what are the three to five mechanisms? If my avatar would just master these three to five things, it would guarantee they get the result. The result is tied to my big promise. And personally, my three to five things are mindset of marketing, building the right audience, sharing the right message in media and your ideal customer journey, AKA your sales funnel. Now on this live Google doc, you're going to write your three to five mechanisms under each of the mechanisms. You're going to go through the four steps to explanation. Step one, I'll recap this. The four steps to explanation is so you can explain anything to any one. And so step one is what is it? It's a clear definition. Step two is why is it important? Now you should spend the majority of your messaging actually in step two of explanation of why something's so important. Okay. Don't overlook that. Step three is what's involved or who's involved. And step four is how to do it. A lot of people spend so much time in step four of explanation and how to do it. And they don't realize that you could tell someone how to do it a million times, but if the why isn't strong enough, they'll never do it. And so when you're going through four steps to explanation, I know the mindset of a marketer is number one. What is the four steps to explanation? Why believe mindset is the thoughts, feelings and emotions that we allow to influence our decisions that make us do what we say we're going to do or not do what we say we're going to do. Why is mindset so important? Because without the right mindset, you'll have a fixed mentality. You'll live in scarcity and fear. You'll repel people who are abundant. You'll close doors that could be opportunities. If you have the right mindset, you'll influence others for the better. You'll be more magnetic and attractive to the people you want to work with. You'll see every challenge has an opportunity. What's involved or who's involved with your minds? I'm giving you an example now how to explain things. What's involved or who's involved? I believe that the food you consume, your habits around your health, the people you surround yourself with, the person you're in relationship with. That's your greatest deciding factor on your mindset. How to build a better mindset, cut off your loser friends, cut off those day ones that are crabs in a bucket, get in the right rooms with the right people. If you're religious, go to church, watch podcasts, find mentors, get around the Cut alcohol. See what I'm saying? Yeah. And so that was a long tangent. I know we're on a time constraint. We might want to play this at 0.5 speed, but I just gave you guys the gold mind for all your copywriting. If you have the craft, your message doc, now you have ammunition for post, for videos, for photos, for email, for presentations, et cetera. Yeah. And I, and I, it's, and that was gold. And I think the other thing too, that's really important is none of the things you just said were complicated and you're not overthinking it. And I think that's what I think one of the biggest mistakes that people make is they try to sell to themselves. So I'm going to sell the way that I think it should sound like this. They don't actually think about the person, which you were just talking about. Don't think about the person that they're selling to. And it's like, you're not selling to yourself. You're actually selling to whatever whoever that customer is. And I think when you can get one of the, one of the best things that I've taught from was taught by your dad and I've seen you emulate this. Your dad was like, when you go to write copy, Brandon, I want you to crawl in the head, literally put yourself in their shoes and crawl in the head of the person you're selling to and go to what is their pain and how do I fix it? And he told me that shit eight years ago and he's been pounding in that in my head ever since. And when you come from that standpoint to your point, someone reads it and says, man, I know I'll put this on social media for everybody, but I feel like he's talking to me and then you get a DM. Hey, bro, I want to do business with you. Right. Which you, me and you and your dad, it's all, it's literally, I wake up every day to fucking unlimited DMS, right? Because I know how to speak to my customer, right? And then we also perform. So people hear about it and people keep coming back, but I will tell you guys what he just said I would listen to and I'd listen to again. I get a fucking notebook out. I write this shit down and I'd listen to this because that is literally gold. I mean, if you take that and implement it, the game will change for you. Absolutely. A hundred percent. And that's the beautiful part. And I agree with everything you said. All I did here was go, I mean, I went as deep as I can in the timeline with as fast of a talking speed as possible, but the two things we accomplished here today was where to source your list and what to say to them. If you just say the right things to the right people and you do it consistently multiple times daily across multiple platforms, you can go check the P and L in three months, six months, 12 months from now. It's just going to change. That's the fact. Yep. Um, two, two questions before we roll. If people are listening to this and they want to find you, where do they go? Ah, Facebook's where it's at. Alec Cheplack. If you want a free resource, like a free download that goes a little bit more in depth on this and you want access to get on my email list. It's just a free lead magnet. I would go www.cheplackmarketing.com slash download. We'll put that in the show notes too. So everybody can, everybody can access it. All right. Last one. Um, number one, thank you. Appreciate you for being here with us today. Uh, important into my audience. I ask everybody the same question. We call the show wake up to wealth. Um, I was very intentional by naming it this because I come from being poor. Never taught about money correctly. So it's, it's a dual meaning. It is I want people to wake up wealthy. I want to give them the tools to become wealthy, but number two, I want them to wake up from an education standpoint of how to become wealthy because a lot of education in this country is not how to stack money from a wealth perspective. It's active income because I believe, and this is a conversation for another day. I believe the powers that be keep the, keep the water muddy to make you think it's deep because they want a separation of wealth in this country. And waking up to wealth to me also means you got to get educated of how to get wealthy, not just get the money. And that's a whole nother strategy that I believe in teaching people. That's why I teach people how to invest. So for you, it can be any version. I ask everybody, what does waking up to wealth mean to you? It's the relationships. This is the biggest takeaway I could ever give you through my current life experience and maybe at a different time in life, I'll have a different answer. But today, the relationships are the wealth in my life. And what I mean by that is your audience is the asset. It's fair enough for me. I promise you, you feed your audience and you deposit in your audience and you make those investments, they'll pay you for life. I like it. I like it a lot. Well, dude, you dropped a lot of shit in a short period of time, which I knew you would. That's why I wanted to have you come on. I greatly appreciate you got for coming on everybody that's listening. Follow him. Look at his shit. We're doing a lot of stuff together. He's helping me with events. He's helping me on my marketing. So this is somebody I absolutely believe in and trust. So I would tell you guys to follow him, check his stuff out. He gives a lot of cool shit out for free. Dude, thank you so much for being here. Thank you for pouring into my audience today. Thank you. I appreciate you, brother. Hey, this next segment is brought to you by my good friends at Rocket League dot AI, that is Rocket League dot AI. If you're in the real estate business, especially investment side, and you need a platform that can run your real estate business and talk to leads through AI when you're not able to talk to them and can qualify and get to all the leads you can't get to. Plus, it has a amazing piece of technology with a called lead detector that helps get all the people that come to your site and not opt in to opt in to turn into a lead. These are my good friends at Rocket League dot AI. I'm part of this company as well. I use it to run my real estate business, my real estate investment business. Go check them out again, Rocket League dot AI. And thank you guys for sponsoring the segment. Thanks so much for tuning into this episode of Wake Up to Wealth. Be sure to appreciate it. If you haven't done so already, make sure you're subscribed to the show wherever you consume podcast. 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