Smash Boom Best: A funny, smart debate show for kids and family

Smash Boom Presents: Forever Ago and the history of teddy bears

23 min
Apr 2, 20262 months ago
Listen to Episode
Summary

This episode of Forever Ago explores the history of stuffed animals, focusing on how teddy bears became iconic toys through a combination of German toy manufacturing innovation and American presidential influence. The episode also covers Billy Possum, a forgotten competitor that briefly rivaled the teddy bear in the early 1900s before fading into obscurity.

Insights
  • Presidential endorsements and cultural moments can dramatically impact toy industry success, as demonstrated by both Theodore Roosevelt's bear and William Taft's possum
  • Industrial Revolution manufacturing enabled mass production of stuffed animals, transforming them from handmade items to accessible consumer products
  • Design appeal and emotional connection matter more than marketing hype—Billy Possum failed partly because possums were perceived as less cuddly than bears
  • Media coverage and cartoons played a crucial role in popularizing stuffed animals during the early 1900s
  • Merchandising ecosystems (toys, songs, books, postcards) were essential to building cultural phenomena even in the pre-digital era
Trends
Presidential and celebrity-driven product launches as marketing strategyCross-media merchandising strategies in toy industry historyDesign psychology in children's product success and failureIndustrial manufacturing's role in democratizing luxury toysNostalgia-driven revival of forgotten cultural artifactsCartoon media as primary marketing channel for toy brands in early 1900sReal-world animal inspiration driving toy design innovation
Topics
Teddy bear history and originsIndustrial Revolution toy manufacturingPresidential influence on consumer productsBilly Possum marketing campaignStuffed animal design and appealEarly 1900s toy industryMargarita Steiff and Steiff toysTheodore Roosevelt hunting incidentWilliam Taft and possum maniaVintage toy merchandising strategiesChildren's product design psychologyWinnie the Pooh historyPaddington Bear originsKung Fu Panda productionRag dolls and ancient stuffed toys
Companies
Steiff
German toy maker founded by Margarita Steiff who created the first mass-produced stuffed elephant pin cushion in 1880...
Brains On Universe
Podcast network producing both Smash Boom Best and Forever Ago shows discussed in the episode
People
Margarita Steiff
Created the first mass-produced stuffed animal, a felted elephant pin cushion, in 1880
Richard Steiff
Nephew of Margarita who created the poseable Steiff Bear with movable limbs in 1902
Theodore Roosevelt
His 1902 hunting trip and refusal to shoot a tied bear inspired the teddy bear name and product line
Rose Mitchum
Co-founder with Morris Mitchum who created and sold Teddy's Bear, named after President Roosevelt
Morris Mitchum
Co-founder with Rose Mitchum who created Teddy's Bear and transitioned from candy to toy manufacturing
William Howard Taft
His 1909 request for possum and sweet potatoes inspired the Billy Possum stuffed animal craze
Susie Wright Allgood
Mass-produced Billy Possum stuffed animals and orchestrated possum mania marketing campaign to rival teddy bears
Joy Dolo
Host of Forever Ago history show discussing teddy bear and Billy Possum history
Luke
Child guest from Hanover, Massachusetts participating in discussion about stuffed animals
Nico Gonzalez-Whistler
Forever Ago producer and self-proclaimed president of Billy Possum Fan Club
A.A. Milne
Created Winnie the Pooh character in 1925, inspired by a real bear at London Zoo
Michael Bond
British author who created Paddington Bear in 1958 book A Bear Called Paddington
Jack Black
Voiced Po the panda in Kung Fu Panda animated film released in 2008
Quotes
"I couldn't be proud of myself if I shot an old, tired, worn-out bear that was tied to a tree."
Theodore Roosevelt (paraphrased)~25:00
"Only the greatest stuffed animal inspired by an American president ever."
Nico Gonzalez-Whistler~32:00
"Because our world is filled with teddy bear propaganda."
Nico Gonzalez-Whistler~35:00
"One paper even claimed Billy Possum gave babies nightmares."
Joy Dolo~42:00
"Possum mania ended as quickly as it started, but he lives in my heart forever."
Nico Gonzalez-Whistler~45:00
Full Transcript
Brains on Universe. Hi friends, it's me, Molly. We are busy working on a whole batch of new Smash Boom Best episodes. We can't wait for you to hear them. We'll be back in May with those new episodes. But in the meantime, we wanted you to know that forever ago, our history show is back with new episodes right now. So we wanted to share this episode all about the history of teddy bears and another little fellow named Billy Possum who didn't quite catch on. It's hosted by everyone's favorite debater, Joy Dolo. Enjoy the show. Joy, I think I finally got Hermie the Elephant's trunk just right. Luke, you nailed it! That's the most perfect plushie I've ever seen. Most people would think to buy peanuts for their pet elephant's birthday, but Hermie the Elephant who lives in my closet is no ordinary pet. He deserves something special like a tiny stuffed version of himself. What do you think of the stuffie I made? Is that a plushie can opener? Yes, I'm naming it Candice. Who knew a can opener could be so cuddly? Me, I did, I knew it Luke, because I sleep with one every night. How do you think Hermie got so obsessed with them in the first place? My influence is powerful. Okay, so we've got Candice the Can opener, a tiny stuffed elephant version of Hermie. What about a teddy bear? Teddy bears are THE stuffed animal. Yeah, why is that? Why not a stuffed bunny or cat or axolotl? And what's with the name Teddy? Well, the teddy bear's fame is all thanks to a couple of toy makers and an American president. Whoa, a president sounds like an excellent podcast topic. Ooh, that just inspired another plushie idea. Let me guess, a stuffed microphone? I was thinking of a plushie microphone stand. Always thinking outside the box. Well, you know, they don't call me Joy outside of the box thinker, Dolo, for nothing. You're listening to Forever It Go from Brains On Universe. I'm your host, Joy Dolo, and I'm here today with Luke from Hanover, Massachusetts. Hi, Joy. Hello. Today we're talking all about the history of stuffies, which are fluffy stuffed animals. And one of the most popular plushies... The teddy bear. Luke, I want to know, do you like stuffed animals? Uh, I do like stuffed animals. Um, I have a favorite one. He's a tiny... I don't actually know what he is. It's kind of like an elk. Ooh. And his name is Ted. What does it look like? Um, it's like half a foot tall. It has a big head. It has horns. Oh, wow. Have you ever had a teddy bear before? Um, yeah, I have a teddy bear now. I go to Builder Bear sometimes. And the last time I went, I made a Harry Potter bear that when you clicked its paw, it said, Expecto Petronum. Oh, wow. That's so neat. What about you, Joy? Did you have a favorite stuffed animal? I actually grew up with a lot of stuffed animals because I have four sisters and I'm the third one. So like whenever my oldest sister was done with her toys, I would get them. So I always had bears and things coming down. But the one that I remember the most wasn't a stuffed animal. It was, um, My Little Pony. Have you seen that show? That My Little Pony? It's like a little pink pony with a horn with a unicorn. It must be from a long time ago. But, um, but they were not fluffy. They were hard and they were plastic. But their hair was really silky. So I used to love to just like brush their hair and braid it. And I used to sleep with mine all the time. Joy, you said the teddy bear started with tourmakers and an American president? It's true. But hold your horses. I'm already holding my horses. This stuffed horse I made for Hermie. So soft. People have been making stuffed toys for thousands of years, long before the teddy bear. Folks in ancient Egypt and Rome made fabric dolls stuffed with paper and rags. Dolls made from rags, also known as rag dolls. And these rag dolls were popular across different cultures for centuries. But stuffed animal toys, at least how we know them, didn't become popular until... The Industrial Revolution. The Industrial Revolution was a period in history during the 1800s when people started making all sorts of different stuff in factories instead of by hand. People could use machines to make more things more quickly. Including stuffed animals. One of the first mass-produced stuffed animals was made by a German seamstress named Margarita Steiff in 1880. That's around the same time as lots of other stuff was invented, like the telephone or light bulb. Right. And this first stuffed animal wasn't a toy. It was a felted elephant originally sold as a pin cushion for sewers to stick their pins and needles in. Aw, a stuffed elephant. Just like the Hermie plushie I made. Exactly. And just like your stuffed Hermie, the pin cushion was so cute that lots of kids started using it as a toy. Okay, so how do we get from a stuffed elephant pin cushion to a teddy bear? Well, there's two stories. So one starts a few years later with Margarita's nephew Richard, who started working at his aunt's toy factory. Richard wasn't a seamstress like his aunt. I'm an artist. Richard loved to draw and often visited the zoo to sketch animals. That's where inspiration struck. That brown bear is so cute. Oh, it would make the perfect toy. So in 1902, Richard created the Steiff Bear, a plush stuffed bear with movable limbs. A poseable stuffed bear? That's unbearably cute. But why did we start calling them teddy bears? That has to do with our 26th president of the United States. But before we dive any deeper, I can't bear it any longer. It's time to play... First Things First! This is the game where we take three things from history and try to put them in order of which came first, second, and most recent in time. Today's three things are three famous bears. We've got Winnie the Pooh, Kung Fu Panda, and Paddington Bear. So look, do you know these three bears? Yeah, I've heard of them all. Yeah. Yeah. So what do you think came first, which came second, and which came most recently in history? Because I've watched the Kung Fu Panda movies. I think that's most recent. And then Paddington in the middle, because I just feel like Winnie the Pooh is kind of old. So Winnie the Pooh is from the 1940s maybe. Oh yeah, that makes sense. Yeah, so I think the order is Winnie the Pooh oldest, Paddington Bear second, and Kung Fu Panda third. Alright, but we'll hear the answers at the end of the episode right after the credits. So stick around. Hey, we're doing an episode soon all about slang words. You know words like Riz, Slay, Flex, all the slang. Did you know you can just make up your own two? Like Beastie. That's a beast who's also your best friend. Beastie? Yeah, you know I'm talking about you, Hermie, my Beastie. We want to hear your slang words too. Make up a word and tell us what it means. Then send it to us at BrainsOn.org slash contact. Bonus points if you use it in a sentence. Oh, I can't wait to hear what you cook up, Beasties. You're listening to Forever Go. I'm Joy. And I'm Luke. And today we're talking about the history of stuffed animals. Especially one of the most iconic stuffed animals, the teddy bear. Before the break, we learned people have been making stuffed toys for centuries. But stuffed bears didn't become popular until after the Industrial Revolution. Some people say stuffed bears started with German toy makers. Others point to the 26th president of the United States, Theodore Roosevelt. I've heard of that president. He loved being outside, right? Yeah, Roosevelt loved the great outdoors. Adventure and hunting, which was a very popular sport back in the early 1900s. And a hunting trip is where our next story starts. It was 1902. The same year the Stifed German Toy Makers made their posable stuffed bear. Meanwhile, President Roosevelt was in Mississippi hunting for bears. There was just one problem. There are no bears. Roosevelt couldn't find any bears to hunt. Panicked, his assistants found an old black bear and tied it up to a tree for Roosevelt to shoot. Mr. President, we found a bear for you. But Roosevelt didn't like the idea of shooting this poor old bear. It didn't feel very sportsman-like. He was rumored to have said, I couldn't be proud of myself if I shot an old, tired, worn-out bear that was tied to a tree. Saving an animal like that sounds like the bear minimum to me. Totally. But this story was quite a hoot at the time. News spread fast about Roosevelt and the bear. A cartoonist even drew up the scene for the newspaper, showing Roosevelt refusing to shoot the cuddly bear. See? It's a very fluffy-looking bear with Mickey Mouse-shaped ears. A certifiable cutie-potootie. This cartoon inspired New York Candy Shop owners Rose and Morris Mitchum to make and sell a stuffed bear of their own. They called it Teddy's Bear, named after... President Teddy Roosevelt. They even got the President's permission to use his name. Teddy's Bear, you say? It does have a nice ring to it. Teddy's Bear was a wild success. So much so that the Mitchum stopped making candy altogether just to become full-time toy makers. So Teddy Bears got their name from President Theodore Teddy Roosevelt. Ugh, why is it always Teddy Bear and never Billy Possum, huh? A giant possum just walked into the studio! Oh, okay. It has pointy teeth, long snout, and long skinny tail. Kind of looks like a big rat, but joy. Possums are not that big. That's because it's me. Let me take off this headpiece real quick. It's forever ago producer and professional yapper, Nico Gonzalez-Whistler. Don't forget, President of the Billy Possum Fan Club! Hi, Nico. I guess that explains why you're in that possum suit. That explains nothing. I've seen Nico wear that to the grocery store. No, I wear my raccoon suit when I go grocery shopping. It's a totally different tail. Oh yeah, and way fewer teeth. My mistake. So you're the President of a possum fan club, huh? Not just any possum. Billy Possum. Who is Billy Possum? Only the greatest stuffed animal inspired by an American president ever. Another presidential plus she. I gotta hear more about this. And we will, right after the break. We love getting fan art from our listeners. We love fan art like Nico loves Billy Possum. Since this is an audio only podcast, I can't exactly show them to you, so I'm going to describe one of these wonderful drawings. Okay, so I am there with the beautiful sunshine and a beautiful purple top and some jeans. And my best friend, Hermie, is next to me with these lovely round ears and a giant trunk and a little bubble that says, Hi, which is classic, Hermie. It's a wonderful drawing. Thank you so much. So if you want to send us a drawing of a teddy bear and Billy Possum line dancing or a sonnet to your favorite stuffy, please send us mail. You can visit brains on org slash contact to reach out. Thanks. I'm Luke. I'm Joy. And I'm Nico, president of the Billy Possum fan club, aka the best presidential stuffed animal ever invented. Why am I just learning about Billy Possum now? Because our world is filled with teddy bear propaganda. Don't even get me started on Care Bears. It all started with the next president after Teddy Roosevelt, President William Howard Taft. It was January 1909, a couple of months before President Taft was officially inaugurated. He was invited to an honorary dinner in Atlanta, Georgia, where the president-elect requested a dish he was excited to try for the first time. Possums and taters, aka roasted possum and sweet potatoes. Wait, people used to eat possum? Yep. It was considered a Southern delicacy back then. Taft said it was his lifelong dream to taste it. Wow. So this dude really wanted to eat possum? Yeah. It was a big spectacle. News of the dinner spread far and wide, once again inspiring a cartoonist to draw a picture of Taft holding up a possum. See? Let me take a little look, sis. The cartoon reads, if teddy bear, why not Billy Possum? It even calls Billy Possum the new national toy. That very cartoonist presented Taft with a tiny stuffed possum pin at his Possums and Taters dinner. It was sort of a joke, but it inspired a woman named Susie Wright Allgood to go all in on possum mania. Susie started mass-producing Billy Possum stuffed animals in hopes of replacing Roosevelt's teddy bear. She handed out possum pins to Georgia delegates for Taft's inauguration. She gave her a possum pin for politicians. She staged events with real possums, including possum parties and an appearance on Broadway. Possum mania, resettled as a public possum stunts. There were Billy Possum songs, books, and postcards. Possum mania, awesome possum merchandise. And Billy Possum toys of all sizes. Life size medium, four inches long. Life size medium, possum mania. It sounds like Susie was all in on Billy Possum. Were they as popular as teddy bears? Well, no. Turns out, some people don't find stuffed possums very cuddly compared to stuffed bears. One paper even claimed Billy Possum gave babies nightmares. Oof, that's a tough review. It also didn't help that their company got hit with a lawsuit over contracts and a warehouse fire. Impossibly bad luck. Billy Possum mania ended as quickly as it started, but he lives in my heart forever. And I live inside his head, in this possum suit. As president of the Billy Possum fan club, I'm determined to revive his chaotic legacy. I'm down for the cause. Can I join? Me too! I can even sew up some Billy Possum plushies for all of us right now! I bet Hermie would like one too. Possum mania! People have been making soft stuffed toys for thousands of years. Some people think the first stuffed bear started with German toy makers after the Industrial Revolution. Others think it was created by New Yorkers who were inspired by American President Theodore Teddy Roosevelt. William Taft, the president after Roosevelt, also got his own stuffed animal, Billy Possum. This episode was written by Ruby Guthrie. It was produced and fact-checked by Nikko Gonzales-Wissler and edited by Sandin Totten. Engineering help from Rob Bossi with sound design by Rachel Breeze. Original theme music by Mark Sanchez. Special thanks to Jason Scott. And if you want access to ad-free episodes and special bonus content, subscribe to our SmartyPass. Okay, Luke! Are you ready to hear the answers for First Things First? No. Come on! It's gonna be super fun! Okay, so as a reminder, we're putting these three famous bears in order from oldest to most recent. And yours were Winnie the Pooh, Paddington Bear, and then Kung Fu Panda. Is that your final answer? Yeah. Alright. Oh wow. Oh no. Oh, you sh... You were right! Yay! Luke is the smartest kid I know! Yay! So Winnie the Pooh, you were right, was the oldest and that was created in 1925. It first appeared as a children's story published in a London newspaper for Christmas Eve. And it was written by author A.A. Milne and illustrated by E.H. Shepherd. I've never heard of either of those people. Me neither! You know, Winnie the Pooh is actually based off of a real bear named Winnie who is at the London Zoo. Oh, that's neat. Milne and his son, Christopher Robin, would go to the zoo often and even bought a stuffed bear which inspired the lovable, honey-loving, no pants-wearing character. Did they buy one of the Teddy's bears from the Toymakers? Oh, maybe. I'm not sure, but I am familiar with the name Christopher Robin because that was on the show. The Pooh Bear Winnie the Pooh Bear. It was Christopher Robin was his best friend. Next up, again, you were right, it was Paddington Bear and that was 1958 that he appeared for the first time in a book called A Bear Called Paddington by British author Michael Bond. So the story follows a lost bear from Peru who finds himself in London, complete with a big hat, raincoat, and suitcase. And the book sold over 35 million copies around the world and translated into over 40 languages and have inspired several hit animated movies. Have you seen any of the Paddington Bear movies? I've seen the most recent one on a field trip last year with my class. We saw Paddington in Peru. Oh, was it good? It was really good. It's when he made it back to Peru. Oh, that's cool. It's nice he had a full circle. So Paddington's favorite food is a marmalade sandwich. Because marmalades grow in Peru where he's from. Have you ever had marmalade jelly before? Yeah, my dad always has marmalade jam at our house. Yeah, I like it. Do I like it with on toast? I put it on rice cakes, but yeah. Oh, yeah, that's good too. So marmalade is a type of jam made from citrus like oranges. After the first Paddington's film release in 2015, the UK saw spikes in marmalade sales across the country, possibly inspired by Paddington himself. Maybe. And last but certainly not least is Kung Fu Panda from 2008. So the Kung Fu Panda is the smash animated movie that came out in 2008. And it features Po, a lovable panda who dreams of becoming a Kung Fu master and is voiced by Jack Black, who's like one of the funniest folks. Kung Fu Panda's filmmaker spent years researching Chinese art and Kung Fu movies. The movie's animators even took Kung Fu classes to get a better understanding of the character's movements. Whoa, I didn't know they did so much work on that. I know. Yeah, so out of these three bears, which one is your favorite? Probably Paddington. Yeah, yeah, it's the Peru, it's the marmalade, it's all of that. I still have to go with Winnie the Pooh because Pooh Bear Winnie the Pooh Bear looking for fun. Join us next week for an episode all about the history of diamond engagement rings. Thanks for listening.