1154: Forecasting The 2028 PGA Tour Schedule

! Ladies and gentlemen, welcome back to the No Lang Up podcast. Got a little bonus episode for you this week, something we've been teasing for a while. I am joined by the gentleman, uh, to underneath me as we are showing on the screen here, Mr. TC. Hello, TC. Greetings, Sally. I'm really excited for this exercise. DJ Pi is here. Hello, DJ. Hello. Uh, I'm not excited. I'm stressed, stressed the hell out. This was so hard. This is what these three 18 felt like. Exactly. This is, uh, I do feel like this has been hanging over my head for the last 10 days or so since we really started grinding on this. And it's, it's, it's engendered some empathy for me for, which is rare. Yeah. For the folks at the PGA tour, among others, you do kind of got a hand into them. Uh, yeah, we'll get into it, but I'm, I'm happy to be here. If the, uh, title of the episode wasn't obvious enough, what we are going to be doing today is trying to draft a future, a couple future different PGA tour schedules here. We're going to break down all the details of that. The biggest exercise we're going to take on is making a set schedule for 2028, uh, beyond that, we're going to dream a little bit. We're going to play some hypotheticals. You know, if you're able to move this, then can you do this? And you know, we're, we're working under a lot of constraints that we're going to, we're going to break down as well. Uh, and yeah, we got, we got a lot discussed deciding a whole new championship series, a whole bunch of things, uh, that we're going to get to this episode is brought to you by our friends at title list and title is new GTS drivers. They launched on the PGA tour at the Houston open in late March and have already landed in the bags of over 50 PGA tour players. I believe two of the three of us as well, it's already landed. It has not for your boy yet. Um, some stomach bug, uh, got in the way of my fitting, unfortunately, but I've been hearing nothing but rave reviews from UTC. Yeah. I'm in the GTS three, uh, went down a degree. I'm in the 10 degree. I think the, the ability to change the weights in both the front and the back. Uh, it's been a game changer, uh, gained a little bit of distance, but the biggest difference for me was the dispersion tightening it up. Um, and it's, yeah, it's just like I'm getting the same characteristics, but just tighter dispersion. And then I got to give a shout out to my forward as well. I went to the contrast on the face. They went back to the stainless steel face. And I feel like I'm back to, it's, I feel like I'm back to like an old friend, like the 975 F, but with all this technology behind it, it has been, it was my favorite club by far in, uh, in, in England on our trip. And you guys can testify to that. It's been a game changer for me. Neil was smoking it on Tuesday at Chinacoc as well. It was, it was concerning. I also dropped a new GTS 300 mini driver popped up on tour this week at the truest. Uh, if you're watching online, there's a couple, uh, fantastic looking pictures of that, but you can go to titles.com, uh, to get fit for GTS drivers starting May 13th to titles.com to find a fitter near you. I need to do that actually, cause I, uh, I missed my early window that they were, they were arranging for us, but I'm going to get on that. So as mentioned, all right, here we go. We're going to be doing, we're going to talk a little bit on the, on the upfront here about what a new version of the PGA tour might look like. You know, again, we've talked a lot about the future of this schedule, when it's going to change, how it's going to change and kind of been teasing that we're going to dive into it and solve it. And I think we kind of solved it in a way. We, we, it's very rough, like needless to say, but we have a 2028 PGA tour schedule that we are going to go through line by line, uh, with you today. If you're watching online, you will be able to see this in our very fancy Google sheet that we put together with some notes for each week as well. Again, we're working under the assumption that there is not going to be big changes for the PGA tour schedule in 2027. It, it, you know, rollouts rollout around the players, uh, did not really tease us or make us think either might be some, um, some lenses of this in 2027. I think you can change the way you do the championship as of next year, which I, I, I, I'm not sure if they will. I actually doubt that they will, but that's more realistic to change than the actual structure of these tournaments. Um, and, and kind of this brand new look of the PGA tour, which again, after doing the exercise, I don't think it's going to look maybe as different as I thought it might, uh, when I walked away from March. I'm not how you guys feel about that. Yeah. That's, that's where I'm at as well as I think that we left that, uh, press conference at the players hearing about, you know, expanded fields at the signature event, 120 man fields with cuts, 21 to 26 big events, big markets. We're doing this. We're, but we're also having scarce like it's just a lot. When you read all the, the six bullet points or whatever they had, uh, kind of from roll apps, first big, uh, media appearance. I think it was very hard not to walk away and be like, hell, yeah, sign me up. And then it was like, okay, here's a blank spreadsheet. Why don't you build what you think, uh, this is going to look like in the new world and, and knowing what we know about the PGA tour, knowing what we know about how the structure works, the fact that there's not just 120 golfers that they need to cater to, they do need to cater to a couple more than that, but then how do you don't forget about these guys. And then this contract goes through this date and this date's fixed. And oh, by the way, 20, 28, it's an Olympic year. Uh, so then the open, all of a sudden was just like, Oh God, it just, hold on. It just looks like the schedule now. Like, wait a minute, wait a minute, hold on. I thought we were going to do all these different things. And you start to slot stuff in and you're like, Oh, this is kind of the only way it can work without completely blowing things up. And like, I just don't think that if you're a, you know, billion dollar company, you can just take all of your incoming revenue and be like, no, no, we're just going to hit pause and we're going to rebuild the rocket ship. Like from scratch. I don't think that's what they're going to do. And so I walked away from this exercise just to pour a big kettle of cold water on this exercise. Like I walked away being like, Oh man, 20, 28, I don't think it's going to look that different either for a lot of reasons that we can, we can get into. Yeah. The big thing for me was, yeah, 28 is a mess because of the Olympics. So you got the open going back to bumping back to August, which means shorter, shorter days. And then you've got twice at Riviera that year because the Olympics is at Riviera. So you can't really do a playoff event at Riviera. Like we've wanted to do be like five weeks apart or something like that. Yeah. And, and, and, you know, I think some of it comes down to the, like somebody's going to have to do something they don't want to do, right? And it's going to have to be top players playing three weeks in a row, including a major or like, cause there's just not that many weeks that, that, that you have to play with here. Cadillac, as you'll see, keeps, keeps tripping us up. We got to move the PGA back to August. I'm going to do because all the future venues are fucking Texas and Oklahoma and all these places that you're not going to go on. I think the PGA tour ceded that. Yeah. Or they like, they ceded that territory to the PGA tour and the PGA tour is done dick with it. You know, so I know, like the PGA of America ceded that territory to the PGA tour in August. And they just haven't done anything with it. We're going to change that too though. Yeah. Yeah. But, you know, and maybe, maybe some of these future dates that are in places that you can't host a PGA championship in August. Cool. You know what? Maybe we're taking the PGA championship to another, another country. Okay. Maybe we should do that. We're going to dream on the back end. I promise TC we're going to let you cook, but we are, we are working under constraints as we make this 20, 28 schedule. And here's, here's what they are. Okay. Sorry. Real, real, real, real quick to what TC was saying. If you, if you want to lay out what, what roll up was saying and you got, you got this like late January, but by everything, right here. Oh, sorry. I got them all right here. It's a hundred. He, so what he said in his press conference in March, 120 man fields with cuts. And just remember that 120 man field because when we, when we talk about these signature events, they're going to look different than they currently do. They sound super exclusive. Now they sound like they're shutting out a bunch of people. I would argue that to begin with, but even the way they're structured now, a lot of people are going to be playing these events. So 120 man fields in these signature events that we're going to go through. He said 21 to 26 track one events in that, in that, in that, in that, in that he included the president's cup and what we have laid out that we're going to get to, we can get to 21. What I didn't realize until getting through this is we're really talking about a 31 to 32 week time period when he said starting in the late January to early September, that's only 32 full weeks. Uh, so I don't know a way you can get to 26 without changing what I, uh, what I would consider to be a core of this, which is everyone's going to play all of these. And I don't know if that means literally incentive, you know, incentivizing them or forcing them to technically play all of them. Uh, we have kind of set this up to be like, we're not going to put three of these in a row because we're, you're going to be there. Like you're going to be heavily incentivized to be there. These aren't skippable. We're not going to have this situation of truest, you know, Cadillac and, uh, PGA championship and back to back to back weeks and having Rory and Scotty not play together in any of those. That's, that's what we're building around here. So that's important. I would, uh, pause there real quick to say the other big thing that stuck out to me as you move through this is like, I, I, I really am struggling to see how all of these things can be true, which is that one, we're going to have a track one PGA tour and a track two PGA tour. Uh, two, we're going to play 21 to 26 of these track one events and three, we're going to create scarcity so that people like miss, start to quote unquote miss golf. I think you start to lay all those things on top of each other and I'm like, wait a minute, man, how are we not getting right back to opposite field events and two events on the same week? It's just, it's a lot to squeeze into a much smaller window than I realized. Yeah. When you, when you think about the one 20, you know, if there's 120 guys in these events, let's say 20 to 40 of those are kind of shifting in and out based on recent play and you know, moving up and down that then takes it to, you essentially have to absorb the corn fairy tour into the tier two stuff. And then, you know, maybe there's, there's no corn fairy tour. You just go PGA tour America's, um, you know, the bottom half of the corn fairy tour kind of goes, goes into that. And then the top half of the corn fairy tour goes into tier two. And then on top of that, you have to develop a point system that integrates you both of those levels so that there's easy relegation and promotion and tracking between the two, because that certainly doesn't exist right now. And I think that's a downfall of the current systems that, you know, like a guy at this point in the season who's off to a terrible start on the PGA tour and isn't getting into, you know, most events is, is now wondering, all right, should I put all my eggs in the basket of the corn fairy tour and play more out there so I can set myself up to kind of earn my way back up here next year. It's just like, I think the corn fairy tour stuff, and then not to mention the DP world tour, do you strengthen that alliance and make that, you know, integrated into the tier two events. And that's a little bit more worldwide. And that goes through the fall and the silly season, because that's still going to exist as well. Uh, just a lot going on. Well, I think just to like triple reiterate what you're saying, so I go back to the math, it's like, let's say that there's 31 weeks and we're trying to play 25 of these events. All of a sudden you have six off weeks for, for these track one guys where you're going to have the track two guys have the kind of center stage. And it's like, okay, you can take six of those, you know, call them like the premier mule events, which I still think can play well on TV. If you have, you know, like an event like colonial or something that might not be a track one event, but is a really upper echelon track two event. Like that still makes sense to watch on a Sunday afternoon. I still think it can make sense as part of the TV package, but man, you can't get into the situation where those track two guys, well, I shouldn't say you can't, I doubt that they would get into a situation where those track two guys are like, all right, you're playing one event this week. And then you're off for four weeks when the weather's great. And then you're off for another three weeks until we've got another whole. So then it's like going back to the scarcity thing is like, dude, what are we talking about? Are we having opposite field where these guys are playing? Is it some hybrid? Like you're saying TC between the corn fairy tour and the DP world tour, all of that sounds cool, but also feels like a clusterfuck. Sorry. I think we were, when we were talking about it earlier, I think you can do it in a way that is Uber confusing on that second level, as long as when you get to Sunday afternoon, you understand what the putts mean. I don't know if you want to elaborate on that a little bit. And for the purposes of this podcast, we are going to be focusing a lot more on the top championship level. And we're going to be a little vague on how to sort out exactly what you're talking about here. But if you're going to tear the system, that's a problem. That's a question that needs to get answered as well. But I think what we're, what we're going to ultimately ladder up to today is when we change the championship structure, the top level structure at track one, we're going to simplify a points list that's, that is can only be earned. Those points can only be earned in track one events. And let's just call them championship track events. Uh, when we show them up on the schedule here, everything in, in yellow on the screen here is going to be a championship track events. That is for the PGA tour championship. Like that is what everybody is playing for. Again, this is going to be loose a hundred exempt players. 20 of the spots can be up, up and down for promotion relegation, a on next 10, swing five, whatever you want to call it. Like there, there, that, that is the detail part that we're not going to, I don't have a specific answer rolled out for you exactly here. But this is an opportunity at that level to break the, the exact problem you're talking about TC of like, am I PGA tour player? Am I a corn fairy tour player? Like let's solidify that to the point where those guys are all playing under one points qualification system that is listed on the website is available to you, but it's not like it's not the Bible. It's not like the guideline of, of what's happening here. Like there is a priority ranking system in professional golf as it stands now that we like don't have access to. Like we don't see exactly how that qualification list works. It works off FedEx Cup points and all that stuff. But that, that's, there's a chance to like break that up completely and start from scratch on that, at the PGA tour that I think can simplify things and make, I don't know, make the blending of the corn fairy tour and the PGA tour make a lot more sense. And I think that's kind of the world we are headed towards in some way. But one, one fallout, I'd say from this, and again, I might be one of the last people defending the 80 man fields, 70 man field signature events, but like one of the appealing things of this was I'm going to be really vague when I say this, like guys 75 through 120 on the PGA tour list. Don't matter that much. That's just a matter of fact. They don't matter that much to the signature events, top level events. What they did matter towards was the, if they weren't getting in those fields, how much those guys were guaranteed to strengthen the next level tier of events, which is going to hurt them a lot in this new model. When you get to the cognizant part on the schedule, and again, where cognizant is going to sit on our schedule is kind of how it sits now in a run of signature events, they're not going to get many, if any of the top 100 players on the PGA tour into that event. And that's a problem they're going to need to solve for with that blending of corn, fairy tour and PGA tour in that track too, I think. Totally agree. Yeah. So it, it's, it's big, it's big, even if again, we get to the schedule, it's got to look that different, but it is big changes in potentially even more. And it's worth emphasizing as well. 2028 could be very different than 2029. Could be different than very than 2030. You know, it really, it really could, which is crazy. I've said this a million times, but I feel like we started talking about this in 2020, 2021, or it's just like, Oh dude, wait till 23. It's going to look, you're not even going to fucking recognize it. Oh, well, just wait, just wait till 25. Okay. Well, just well, well now that's just just wait till 2027. And now it's like, I think 2032. By the time we get to 2032, some of these contracts run out. But that's an Olympic year. 2048. Down in Adelaide. Yeah. 2048, I think is going to be. Or in Brisbane. Completely different. But yeah, it's, I don't know. It, the pessimist in me is like, man, it would be better if, you know, what we say all the time, if you were going to blow up pro golf and start over, it would probably look a lot different. The pessimist is like, well, you can't really do that. And I guess the optimist in me is the biggest strength as I'm looking at this schedule is consistency. And these events that have been around for a long time. I think you're going to see that with the first event that is on our, our schedule here. If you don't think we're doing this in good faith, you think we wanted to put Tory Pines first? No, no, spoiler alert. No, we did not want to, but like, man, do I think that's a good event for the PGA tour and a good event for broadcasters and a good event for golf fans? Like, yes, I do. And check it out. We're going to Tory Pines North. So anyways, the point of all that is like, I think it's. Yeah. If you were hoping to tune into this and be like, okay, we're going, we're starting in Dubai and then we're going to Hawaii and then we're going to Brazil and then we're going to, that's not going to happen. So I'm tempering expectations, I guess. So again, going back to, to roll out criteria and from the presser, late January to early September, open with a big marquee event at an iconic venue in the West to finish in prime time on the East coast and evaluating markets like New York, Chicago, Philadelphia, San Francisco, Washington, DC and Boston. Um, he said something about scarcity, scarcity is not the number of events, but rather scarcity is about making every event we have matter about promotion relegation between the two tracks, merit based system. And also said looking to enhance the postseason, considering the potential integration of match play, which we are absolutely going to go into having there. We're creating match play. So those are the, those are the, what he has said out loud is going to happen constraints here and some self-imposed constraints. As we mentioned, we tried really hard not to get carried away in fantasy land. Like we're not going to ban in dunes, you know, we're not going to Pine Valley. We're not going to Cyprus. We could do all that. They're not realistic 33. And we also are working under constraints as best as we could. And this was a really challenging part of sponsorship agreements. Like I don't think the PJ Tours is going to be in a huge hurry to just rip up contracts from people that have pledged to give them money into the future. So did our best to find a home for places that have contracts in 2028 or those that are, we think would might be likely to renew the one that stuck out that we couldn't find a home for was colonial, which is contracts ends next year, I believe. But that has been a PJ Tour event for a long, long, long, long time. It wouldn't surprise me. That is one that as we also found out in this exercise, you change one variable and the downstream effect could be, could be massive. So we had to, had to do one iteration that was going to have some, some unanswered questions in there. I think that that colonial example is one to almost zoom in on, because I think it's pretty illustrative is if, if you're this new group at the PJ Tour and you're looking at the balance sheets and you're looking at the sponsor commitments and you're looking at all these different things and you have these two events, you have Byron Nelson and you have colonial right next to each other. It is so clear from where I'm sitting, which of those is a better event. It's also very clear which of those has a long-term sponsorship commitment attached to it and which doesn't. And then you're like, okay, now the schedule is getting more pinched than ever. It's just, I don't know what will happen. And which is at a TPC course that they operate. Yeah. It's like, I, you know, I don't know what that, what's going to happen, but like, man, my best guest is, is pretty pessimistic on, on which choice they would end up making to look at what happened to Hawaii. Right. It's, you know, I get it that they're, I was going to say they're not running a charity, but they kind of are. That's a whole other conversation. I don't know if they are. Uh, yeah. It's a, uh, it's just, it's, yeah, it's weird. It's weird. Yeah. Like our dream 2028 schedule would have Kapalua as the kickoff. We are sad to see that go, but that has been announced. It is not happening. So that's not going to happen here. It's not going to be Sony on the calendar for a lot of reasons there, but as we just saw with the Cadillac, the, the proper spacing of these bigger events is going to be important. So we're working under a self-imposed, no three in a row rule in setting out these signature events. What we have found to be a struggle, and I think is going to be a tough, something to navigate for roll up in the gang is not everyone has the same strategy playing into majors. And it's also impossible to, um, are very unlikely to implement a strategy, the same strategy around majors as far as where you're putting your signature events, uh, either before or after them, it just is not going to gap out very well to do the same thing for all four of those majors, plus the Olympics and an Olympic year. So there's going to be some on the schedule that have a signature event the week before it. There's going to be some that have a signature event the week after. It is not uniform, but there's a lot of dom, you know, a lot of shuffling of the deck here and putting the cards in a certain order, uh, that make it quite challenging. But I think we just overriding fact though, was we were not going to do three in a row anymore and make it easy for these guys to skip them. So and not four out of five. I don't think we have any four out of fives as well. So before we get to the schedule, I do want to work quickly from the bottom and know of where we're, what we're, what we're laddering up to. So like one of the biggest flaws currently with the PJ tour is a playoff that is not a playoff and a championship that almost nobody cares about. And like that's a goal of all this is we're going to change. No offense, TC. No offense. No, none taken. I mean, you know, he's the open or he's, he's a champion, domestic champion golf for the year. On paper. Yeah. I would, my stance on this is that it is a pretty laughable championship in general and kind of always has been and people don't actually care about it, but it does not always have to be that way. Right. It almost feels disingenuous to like try to convince anyone that you might care about the PGA tour champion. But like I, I'm going to try to convince you that you should and would care about it. And in this structure that we're going to lay out, I have a hard time believing that you wouldn't care about who would emerge victorious out of this. So again, in this system that we're going to propose, the track one events are going to contribute to this championship race in an F one style, like the points. I, and I'm not going to give you 500 FedEx Cup points, 100, whatever the numbers are going to be, that's for them, the simulation people to figure out and, and make sense of it. The key of that though is in rollout path said this out loud is like, don't create a system that allows like Roy McElroy to skip a playoff event like that happened. I think that was last year was like, Now the only thing is, if Rory doesn't care about winning the PGA tour season, he just cares about majors like then, then the incentives don't really matter. Right. Yeah, right. Yeah. So, so it might be the exception, I guess. Yeah. So what what we're going to get to ultimately here is a 16 man match play at the very end with three different tiers of that 16 man where the top four seeds are going to get double buys the next four seeds are going to get single buys and the bottom eight are going to be playing in the first round in match play. So it's all going to ladder up to 16 and there's incentive for everyone to play through the whistle at the end because of the earning of the double buy and the single buy, not a ton of incentive between nine and 16, but this is the system that we're working on. And that's what we're going to get to by the end here. So teasing that we'll talk a little bit more when we get to the end of that, but how do they get there? How do they get there? Let's talk about it. Well, I my heart rate is up. I'm just so excited to get there. And yeah, you can measure your heart rate by using the loop. But using whoop, the all new whoop. It is here. That's the whoop five dot oh, it's got tons of new features. It goes a 14 day battery life. The only issue I run into with this is not remembering where I put my charger. They don't need it nearly as much in my life currently. I wear the whoop daily and improves my health daily whoop wear is linked to 91 more minutes of weekly activity, 2.3 more hours of sleep per week and over 10% higher HRV members see faster gains, stronger habits and better outcomes across their goals. Give you 24 seven monitoring of your sleep, your strain, your stress and your heart health. Whoop gives you a complete view of your health so you can make smarter decisions every day. You quantify how your body is feeling with sleep recovery and strain. You also can log your activities to see how that's contributing to your recovery. I've said this a million times alcohol right before bed, not good for your boy. If I have it during happy hour, I'm totally fine and sleep totally fine. So that's been a great thing. Great thing to learn. So head to join dot whoop.com slash NLU. That's join dot whoop.com slash NLU. Get started with whoop on a free one month trial. It includes the hardware and a completely unlocked app experience. And if you don't love it, send it right back. No questions asked. What's nothing stopping you from trying join dot whoop.com slash NLU. If you already have a whoop, join our whoop group with code. C O M M dash N L U N L U. I was at breakfast this morning. I'm doing the monitors. Breakfast this morning. So the guy next to me is like kind of close tables. He's talking to the guy across from him. Just give him a hard sell on whoop. He's like, Oh my God, this is why I love it. It's so good. You can track your recovery score and he pulls out his phone and he's like, Oh my gosh, 92% today. Like this is what that's what I'm talking about. You know, I did that. It was, it was great. It was, we should have gotten him on. Randy mentioned on our trap draw episode this week. His, uh, his aging has gone through the roof. Yeah. The last six months finally starting to come back down after the, uh, having the Nino. I'm, I'm sorry for Randy, but that makes me feel better about my, my aging path as well. But I tickled that you didn't see that one coming. Deeds that was great. And that was that made my day. I was looking fastball. He got all right. If you're watching this online, I'm sorry, you're going to get the spoiler part of this. But if you're listening in your car, I promise you're not going to miss out here on too much. But if we are looking at the 20, 28 schedule again, working under a late January start, as Mr. Rollap said, I am looking again, if you're, if you're looking at this online, the dates you see here are the Sunday of the tournament. So as you're seeing this 20, 28, the fourth week of the year of January ends on January 30th. And that would be NFC championship weekend. NFC championship weekend as well. Correct. Yeah. Sorry. Championship weekend. Those both those games are played on Sunday. We are sending the century who has been rumored. I forget if that one's been officially reported as taking over as sponsorship at Torrey Pines as farmers has dropped Torrey Pines is your kickoff event. You could do it on a Saturday finish like they have in recent years. You could do it on Sunday to go up against championship weekend. I don't know why they would do that. This spot takes a little bit of creativity. Again, we had to stretch this one to try to find a way to get to 21 total events. But I and stretching it back into a January start, there's no way to avoid football if you want to start in late January. If you're roll up the previous iteration that we did of this included the AmEx in this spot. But based on reading, if I'm reading the tea leaves, he's talking about like a dramatic opening start. And I don't think a track two event is what would kick off the 20 28 PGA tour schedule. And for anybody that wants to play beforehand, the Dubai Desert Classic typically historically it ends on that January 23 date. They could maybe bump that up earlier and have that be something you could even if golf Australia knew at all what they were doing, they could they could bump something into the beginning of the year and have that. But based on the the announcement that we saw that they're going to a course that does not yet even exist, that Greg Norman is building in Adelaide, that they're completely fucking clueless. So we're working, we are kind of writing them off here. We are most definitely writing off Australia for the 20 28 calendar. We are going to give you your 20 29 and beyond to have to have fun with that. We are struggling to fit all of the American events into into a calendar here. I and we asked Brian about the international aspect of this and it his answer did not leave us thinking that is where the PGA tour is headed. So again, would what a schedule we put together look a little different from a global perspective? Will we love to see the PGA tour be more global? The answers to that are all of course, yes. Again, we are working in a reality based system where the money is in the US and the dollars are the corporate dollars are here. And that's where the events are likely to be stage. So Torrey Pines, not my again, not our favorite venue, but has hosted the PGA tour for a long time. It's recognizable. You got the pair, you know, paragliders out there, Nancy'll be there. You know, it always used to kind of feel like the kickoff when when Tiger would play it as well. Kind of a return. If we're going to have to rely on the counter, getting the top players playing it is is better than having the mules play it. I think so. And hey, maybe if they're going to commit to it, maybe we can get a little renovation going on. Get somebody in there. I know it's a muni. I know the city owns and operates it, but it doesn't mean that it has to just be Reese Jones. Correct. All the way through. Like I think there's some pretty low hanging fruit that they could they could make work at Torrey to really enhance the golf course and the competition. I also would say that outside of maybe pebble, you know, I think the reason that the West Coast swing and the Hawaii swing and all that work so well is as I now know very well over the last four years, there's a lot of Midwesterners, Northeasterners cooped up in their houses in mid to late January. Just look at just dying to look at pretty pictures of golf courses on the ocean. Torrey pines is the closest we come to that outside of Kapalua. You know, I mean, it's a great visual. It's great visual kickoff. You know, it's like super bad. I completely ignored my hatred for Torrey pines in coming up with this plan. Well, it's also like the reality again, Brian Rob is going to probably see this differently than us golf nerds are going to see it. It's a smaller portion of the population that dislikes this golf course compared to what you're trying to achieve from a ratings perspective. I don't think like the golf course being pretty dull is a shared opinion amongst the masses. And I don't think it's preventing them from getting a lot of people to watch the golf there on a Sunday afternoon. And that's a driver of a lot of these decisions. So that's going to take us to the next week, which is the Sunday would be the February 6th, and we are slotting the waste management Phoenix open in for that one that is an off week for the NFL between the championship Sunday and the Super Bowl. It has usually gone up against Super Bowl Sunday, trying to wrap up before the Super Bowl stops. We had it there originally, but had to reorder some things to again avoid having three in a row right off the bat off the year and finding a spot for Genesis. And there's a downstream effect of all of these. So if we want to start the year with back to back bangers at Tory and waste management, those are the two we land on for those slots. That puts the AMX, which is under contract as well into the future. That puts it 2020 is the last year of the AMX deal currently. That is on the counter for February 13th for Super Bowl Sunday. So no longer of trying to avoid, they probably still would try to avoid it, but not worried about getting the stars out on the golf course during Super Bowl weekend. You could, I could see flipping those and having AMX on that February 6th. I know waste management likes that Super Bowl Sunday date, but then you just, now you're into four out of five weeks for, for the big dogs. So we see the problem. I just, I don't know what to do. You be giving AMX. Yeah. You'd be giving AMX the off week between the, the champion. You're going to want something in that off week signature event wise. And again, it gives this classic like the problem we just kept running into was like, okay, well then are you starting the event with a mule of events with AMX in the early part? And I don't see a world where AMX becomes a signature event. It's so hard to establish momentum. It's the opening drive, baby. We got to establish the run early TC. We got to pound it. So if you're keeping track at home so far, we got Torrey Pine signature, waste management signature, AMX mule drive on February 13th. The next week, that Sunday is appropriate that day of the mule drive. We're going to get to that later. We have to be careful. That's a specific event. Okay. Okay. I'm sorry. A mule event on February 13th. That takes us to the next week, which is the Genesis Invitational held at Riviera. That is under contract for that year. We are again, of course, going back to Riv later this summer for the Olympics. Ideally, we would like to see this in a playoff ish postseason ish slot seemed unlikely that we would go play there in the Olympics and then come back just two weeks later. I don't think it's a total deal breaker. But again, I mean, we've seen that there was a COVID year when you had back to back tournaments at near field village that were good tournaments. It's almost awkward because it's not two weeks. It's like a month, right? Or it's like, which is almost like an awkward moment. Two weeks almost makes more sense. Whereas like a month is like, yeah, do we like, we got to keep everything up and but then you got to worry too about like, all right, if you do move Genesis to a playoff event, does BMW say a playoff event is being, you know, I don't think you want two car companies in the playoffs. So maybe you throw, you know, maybe into 29 you throw, you throw Riviera into the summer or into the playoffs and then BMW bumps up earlier into the schedule. We'll get there. God, it's, there's, you could stop on every single one of these and I'm going to try not to, but it's like, we can, we got time. It's also like, as anybody talked to the Riviera members, like, do that. I'm sure they're dying to give up their golf course. Like, you know, like, it's just a funny, like how many fucking things you need to bounce right. It's, it's a fucking miracle that any schedule exists at all. You know, that's where I'm almost like, if I was, I feel like a lot of the tour people of the organizers of this have far more patients than I would for podcasts like ours. Like you guys don't know what the fuck you're talking about. You, you have no idea how hard it was to even get it like this. What do you mean change it? Anyway, but at the same time, it is stupid to go to Memphis in August. Totally. You know, there's a reason to go to Riviera in February. Correct. But yeah, again, we'd love to see Riv in a different window for 2028. We think it's most likely that it would stay in this West coast swing and that is going to do it for the West coast swing. Three of the four are signature events made a quick, if you're watching live, we just made a quick schedule adjustment there on the actual dates, but the tournament ending February 27th would be the cognizant that is under contract. So that will be staying in our lives. Listen, it's going to be bleak. Grab your fucking lunch pail and go clock in for that one. I don't know what to tell you. It's not going to be a good event, you know, but if we have proper relegation promotion, like it could be a life changer for somebody. Can we set it up properly? Yeah. Can we get rid of the overseas? Let's beat these guys up. This is the part where again, you got to make this all work collectively and under what they said and the scarcity element, but also if you're the PGA tour, why are you punting a pretty, like a pretty prime end of not a lot, not a lot else going on at the end of February on a weekend. Like why it's hard to just set out to have a objectively bad tournament, you know, and like we're punting on this weekend. God, I feel so stupid, but so much again, this comes back to just like, man, you know, when they kind of nailed it was like, I don't know, like 1999, like 2005, like that. Yeah, man, the schedule used to be awesome. Like, why did we ever change? Why did we change anything again? You know, the whole house of cards falls apart. Yeah. And then, and then you think about, all right, maybe we put the Cadillac there. Well, then you, then you run into, all right, we've got, and that's where that's where it's kind of like, all right, maybe, all right, the players goes back to May. Then we open that up and then we could do the Cadillac earlier. And then we get to have a proper lead into the masters and everything because everything just kind of falls by the wayside and now we got to move PGA. Now we got to move PGA. There's a whole other set of phone calls for you. Yeah. Great day to be recording this. We're here on May 7th as we're publishing it 93 in Ponavidra here today, just on May, uh, in, in May. So like it is like a, yeah, the, the May players wasn't that fun either when it got super hot and, uh, yeah, it was that last year they had it though. It was smoking hot. And I was like, ah, okay, I think I'm kind of ready for March, but uh, it was better with Ramuda. Okay. So that is going to take us into the next week where we're going to hit the mini, uh, little Florida stretch of signatures here, upper track events, March 6th, Sunday is Bay Hill. And this is something that I think the Cadillac helped, um, emphasize here, which is like your long standing tournaments at venues that have, I don't want to use the word iconic for a golf course that I despise, but like it's recognizable. People know it. It has the Arnold Palmer tie. Uh, like this is an asset to the PGA tour. Like you're not throwing the baby out with the bathwater on with this new structure and like Bay Hill is an asset. People know the golf course. It's familiar. Like the familiarity is what's, it helps people to tune in and we do not need a bunch of Cadillacs popping up here. So when in doubt, we are prioritizing the classic events over these brand new markets that they're also talking about. I again, I, I, this is just changing my mind probably, but the, if you had two TV screens in front of you and you had, you know, everybody was really pumped about the Philly cricket club, you know, that was it. I think it was the truest that went to Philly cricket club a couple of years ago. And it's like, man, if you have on your screen, if you're a normal golf fan and you have the truest at Philly cricket and you have Arnold Palmer, invitational at Bay Hill and you can click either to watch. It's like 98% of people are picking Bay Hill, you know, because of the reason that you're, that you're saying. So it is a, which again, is kind of what we were talking about before we came on here is the more we get into like, no, it's not 28, it's 29. No, it's not 29, it's 30. No, it's actually 35. And you, you keep trying to set up all these new strongholds. It's like, I don't know, at some point you got to just kind of commit to these places and start building some, some equity year over year over year into, into this repeatable stuff. Now I will say mastercard is only signed through 27. I just can't, God, there's no way that can go away. Right? No way. I'd be stunned. I'll say the counter to your, what you said, D. Arby, Arby uprising, military Hota, Ardy's Arby. What's the whole, the don't tread on me thing? Is it kind of that? This is about, I think in a mega long-term plan for the PGA tour, the alternative isn't like popping up a Cadillac at, at Dural. It's like building an all new set of TPC courses, like real golf courses that you own operate wire can tweak, can like be in control of like you were for the players this year to like set it up to be a really good championship. Like that is a more long-term answer, I think then, like just hearing like the tour folks talk about all the benefits that come from having a place that's already wired and that they control the agronomy of and don't have to deal with members and the dates become, you know, all of a sudden when you want to move dates around, you can because it's your golf course, which is not something we're going to get to in the, in the next decade, I don't think, but does make sense to be an organization sitting on $3 billion of, you know, monopoly money to go do that type of stuff, which is ironic because it doesn't sound like from talking to people close to the situation that they want to have capital intensive projects with that $3 billion, but I agree. Like you would think that that would, that that would make sense. I think to keep in mind when we're talking about TPC courses is there's, there's maybe a misconception that all the TPC courses are owned and operated. Like some of them are just licensing. That's a whole other caterware. So we could do, yeah, do a whole other thing on that. Yeah. So, you know, there's, there's that to run into. I'm sure they get more sway over even the ones that are licensed. However, they're, you know, you're still, you're still working with outside stakeholders. Got a story for a different day, but the story about how Dean Beaman almost took over, personally took over the TPC network and probably would have made between half a billion and a billion dollars. If Jack Nicholas would have had his way is just, God, there's a lot, a lot with the TPC network as well. That might be a future, future deep dive that we, that we make. So all right, we're at the players may well March 6. So again, if you're keeping track, Tory, waste management, AmEx, Genesis, Cognizant, Bay Hill, and now we're at the players March is major. Not much has changed to this point. I'm sorry to report, but again, we're keeping with our theme. We're not going to, we have not gone through in a row yet, but this is five out of seven weeks where we are going to have big massive track one events kind of culminating here at the players here, March 13th, and it's in its slot that it's been in for quite some time now. The week after that is the Valspar again staying in the same spot geographically signed on through 2030 signed on from 2030 gives us a break from the two, two straight track one events and we're going to throw a track one event here in the next week, but keeping, keeping the through line here in Florida as well. We're not, we're not, we're staying in Florida. We're not leaving it and coming back like they did this year. I think that was a takeaway from this as well. And, and just to check in here, if we are going on like just strictly track one, track two, and we're, we're keeping the cornfury tour fenced off as its own thing. We've gone from January 1st to March 20th and the track two guys have played three events. So that illustrates the issue. You could see you could keep the Puerto Rico right last year this year, like you could keep a, you know, an oppo field just to keep those guys warm. Right. The lab pool where I think the where I think a lot of that is the cornfury events are going to pop up opposite a lot of these events that are going to include a lot of quote PGA tour or track two players again, like the nomenclature is going to change. Yeah. I think you got to get rid of the cornfury. You're like the cornfury tour just like you just lop off the top half of that and that becomes track two events along. Yeah. I think that I think you're, I think you're right. So after Val's bar again, Cadillac is not a fan of that event. This sucks, man. It was bleak. Just a complete, yeah, just a big cumbersome mess here. Not a good golf course either, but it is under contract through 2030. So we have to find a spot for it. We are again staying in Florida for the month of March. That one is going to conclude on March 27th. So March looks like Bay Hill players then a break with Val's bar then to Cadillac. Those are the four weeks that we spend in Florida. We know what's coming up here in April week week. I really wanted a better lead in to the Masters. Like I wanted to move Eastlake or even go back to Sugarloaf or something like have the Atlanta lead into the Masters, which maybe we can talk about that for 29. But that, that, that this was a fork in the road as far as putting this together because again, spoiler, we are going to put a signature event here between the Masters and the PGA championship in Atlanta being that there's, there's a market for golf in Atlanta. They have Eastlake again, not my favorite, but like how much of Eastlake do I not like because it's August and would it be a lot better in the springtime? I think undoubtedly would be a better event. Vibes would be higher on site, I think in terms of attendance and just people wanting to be outdoors. So I don't want to write off Atlanta and Eastlake completely. And I think that there is a spot somewhere in here that would make sense. And there is a world where exactly what you're talking about TC happens ahead of the Masters that they, they, everybody plays in Atlanta, then heads down the road and plays in Augusta. And then I feel like then it opens up that May 1 date for like, let's say they wanted to do a big event in Nashville or something like that, that new bounty club, which is. But again, this is where Cadillac made things really hard on us in that we got to find a spot for it. If you put it in the March 20 spot, that's three in a row with Bay Hill players Cadillac and four out of five. If you put a signature right before the Masters now, you know, then you have Cadillac Atlanta signature, then Masters, and then you got to move Heritage the week after that to somewhere else on the calendar, which we kept with keeping the Heritage after the Masters because that's something that people have tended to enjoy as well. So all that to say after the Cadillac, which ends March 27, we have Houston. Solly real quick, do we know that Cadillac wants to be a tour sponsor? Because it's going to be January 20, 28. There's an administration change. And I could see you wanting to get out of that contract as well. I was going to say, can we put this one in pencil maybe as a, as a Atlanta question mark? If all things go go properly, maybe we can get our Atlanta dream here. The administration change in pencil or the Cadillac in pencil. Okay. God, it Cadillac made things a lot harder, as we mentioned, but we're going to go Cadillac and we're staying in Houston, Houston, moving back to the week before the Masters instead of Valero being there now. I believe Houston, I forget when the Houston contract is up. Shout out to Josh Carpenter, who helped us with this exercise, sending out the contract is up in 2028. After 28. It's always Valero, but there's a lot of orders. Or the, you know, Joe Gorder, the, the Valero chairman is also the head honcho on the board these days. PGA tour enterprise is board, I believe. So now, do you, like, do you think Valero is cool with being attracted to the bank? Or do we want Houston back so that we don't have to oversee for the Chevron? Well, that's how we got the pond. I'm going to Chevron. Completely forgot about the Chevron, you know, that's what I did not forget about the Chevron. That's why I put Houston here in that I don't think the PGA tour would play after the Chevron in May. Like it's Houston either has to go first week in April in this scenario or where we have it here is second week in May, where we have Valero unless you move, sir. Like, you know, I, you got to separate a little bit from the Chevron. And this was the closest to what they're currently doing. So we know also in this new world, I don't know if the Texas Children's hospital charities can, can afford the. Pony up gang. Yeah, for real. I feel really good about the masters. Second week at April. I feel like that. I think you can set your watch to that one. I do feel pretty good on that. That is a date that is locked in. We are not that is not a hypothetical players, masters, PGA, US Open Olympics and Open Championship are in pen, not decided by us here. Those days are so how do we feel about heritage the week after the masters? Because that's where I think there's another fork in the road here. Oh, thanks. If it's, you know, you go back to the heritage, just being like nothing of, like, I love that tournament. Like it's like top three tournament on tour for me. Nothing about it feels like a signature event from an onsite perspective. And nor, nor do I think they want it to write it. Like it feels like kind of like the come down after the masters and we said they wanted to do you mean like Hilton head and like Hilton head tournament. Yeah, just, yeah, the, but you got to remember what a, what the new world looks like here of like, if you're not a signature event, you're not getting the top 100 players. Like it's not, it's not, you know, you're going to get a couple guys coming over from Augusta. Like the other, the other thing I would say to see is like going into the sponsorship game is like, you've got the RBC heritage and the RBC Canadian Open. I don't think you can, can you make the Canadian Open a signature event because it's the field's going to be locked. And then how do you get all the other Canadian guys? Is that really like a national open? But that's where I think we need to have an honest conversation about the Canadian Open of like, it's not really a national open as it is right now. It's just rank and file PGA tour event with a few sponsor exemptions. So the same as the Scottish, right? Whereas I think if I'm them, I'm like, Hey, let's, let's just lean in to being the best possible PGA tour event that we can be, which is being a signature event. And yeah, I don't know if there's something there with taxation and, you know, guys not wanting to go up there and fork over a big, big chunk of change. But in my mind, I would think that RBC would want to, would tend towards wanting to make that one. You know, and Ian, I think part of it is like the Canadian Open, if you can bump that later into the year, like into late July, early August, then, then it's better time a year up there. And, you know, I know they're going to want to have it in the Toronto area better time of year for that, get the ball running a little bit on the ground. Like I know they had the, they had the PGA tour America's championship there a few years ago, and like it played totally different than, than it did in June for, you know, the last two years that they've had it at, at TPC Toronto. So fork in the road for 2029 is a more interesting conversation because there's later summer dates that open up with it not being an Olympics year where all of a sudden, you know, if RBC, if heritage is not a signature event, there's more opportunities for some of these hot weather locations to get a signature event in an April, and you can move into Canada. Like you could Canada makes a ton of sense in summer to have a signature event. So for 2028, it's tough, but I agree that this is, I don't think it is like dead set that RBC heritage has to always be a signature event on the calendar. But again, it's this is a different world where the next tier down is like, dude, do you want to have a tournament? Like, yeah. So I, I think, I think heritage with its long, long track record, Harbor town, Pete die, just renovated. I think that is going to be a signature event on the PGA tour calendar. Totally cool. Yeah. Sold. Sorry. Let's move on. Zurich is under contract for quite some time. And this is the spot that we have at April 24. I think you can make an argument again, in a in a different world where you are playing a signature event right before the masters, you could do Zurich right after the masters and bump heritage back a week. But for connectivity purposes of keeping that, you know, easy, Augusta to Hilton head travel, and kind of more on the traditional dates. We have Zurich ending April 24, which breaks up breaks up that possibility of three in a row. Rick's going to get crushed. You got 120 guys that I mean, I guess not all 120 are going to play the masters, right? You've only got say 70 masters. But even still right now, it's like we have what the deep how many signature events we have now eight or something plus the masters and the players and all that. It's like, if you're taking that from eight to 15, 14, like that, this is exactly the kind of thing where if I'm Matt Fitzpatrick, I'm like, Oh, well, obviously I'm like, I'm not playing that because I'm playing this Atlanta event. I'm playing this Chicago brother already has his car. Yeah, right. So it's like, yeah, I think we might need to rework the Zurich team concept yet again, but we'll leave that for a separate episode. We'll do a whole that episode is going to be on TC's channel with a whole separate episode on that. I all again, we're getting some dream schedules. I want to I want to open up a world where the team events, the president's cup and the writer cup are played in the summer. I want to open up a that that discussion. Where are you putting those? I mean, find a spot TC will find a spot. And I don't think those need to be postseason events. If the US wants to win them, I don't think they need to be taking five weeks off before they play that one. After Zurich, we are now into the month of we end on the month of May 1st with a new signature event because I don't think you can call it the tour championship. I think this is again, East Lake was just redone Southern Company Coca Cola. They seem quite interested in golf. They were willing to float an event in Atlanta in the summer, which has just been complete mayhem. I'd imagine they'd still want to be involved in golf if you are going to get even more top players to come play your in your city May 1st, not not like perfect Atlanta time, but that's pretty close. That's probably starting to get pretty hot by then, but it's definitely not August. I would think Atlanta makes more sense here still than like the Philly, New York, Chicago markets likely. Yeah, makes sense for so we have put a signature event in Atlanta ending May 1st. Any thoughts there? We wish everybody well. We hope we hope please enjoy. A little break here with the Valero May 8, which would be the week that we are in right now again to avoid what we are currently playing under, which is Cadillac Truist, right into the PGA. This would go Valero, then Truist, which is under contract until 2031 into the PGA championship, which is May 22nd. Well, the holidays on the calendar. So 20 so in 2028, our PGA championship is at the O Club in San Francisco. Yeah. So we're going it's a limp. Charlotte a limp, you know, Charlotte, San Francisco. And then back East Eastward Eastward to May 29 would be Byron Nelson, which is again a contract. CJ is under contract for a while, right? Isn't that one like that one's like 2032 or something? So you Jacob, right through 2033. So how they just did, just redid Craig ranch. So again, those got to be some horse training. Let's hold this at Frisco at Omni PGA Frisco. And we can, we can free of the free that up from PGA jailbreak for the PGA championship. Yeah. I would like, I would listen to that proposal. God, I just would love to introduce some of those CJ executives to our great friends at Colonial. Can we just, why don't we just move it over there? You know, who loses there? From if we've learned anything from the Trinity Forest, again, can we get down to the weeds of like what actually matters for these events? Like the salesmanship club struggled to fundraise with an event held as far southeast as Trinity Forest sits like you did get better at sales, probably. But in the just north of Dallas, where, where a lot of their, their base, I guess, shade is coming from is, is where they want to hold the tournaments, despite the qualities of the golf courses there at TPC Los Calinas. So, so, I walled out there. TPC Los Calinas. I mean, I think the colonial yeah, it feels like, all right, dude, we want to in this new world, you know, that feels like tier two because it's a the, what's that sponsorship going through the Schwab 26. This is the last is last year. Yeah. Current sponsorship. And I think that's the only tournament on tour that's run by the club. So I'm sure they have a pretty advantageous, but also financial position. Yeah. I don't know if the tour wants to indulge them. This is where I think we're probably just not privy to like what contracts can they walk from? What, where can they move? Where can they do horse trading? Where can they move someone from one thing to the other? Cause like, I mean, Charles Schwab also sponsored the champions tour through what 20 79? Like of course they want to be involved in golf. You know, so it's like, well, I think Tim Fincham like basically put a gun to Chuck Schwab's head. It's all legend. You're going to do this. I don't, I don't think you mean literally, but I don't know my sources are different than yours, but I don't think you mean. No, no, just as all, yeah, no, legend figurative. Yeah. All right. So yeah, we don't have us again. There's, there's a totally different world where colonial finds a way into the schedule here that I would like more than this, but Byron Nelson, we have that ending May 29th, which leads us right into Memorial Tournament Week, which is in its traditional spot two weeks ahead of the US Open. They tried that with in the week leading up into it. And I don't think Jack was a fan of that or the players were into that. Which again, the downstream effect of that would be got to move the travelers after the US Open if you're going to have the Memorial right in front of that. So well, you're crushing the RBC Canadian Open. No way to go up to that, which is what is going to happen here with the RBC Canadian Open here in the June 12th spot. This is RBC with one signature event in April and a non signature event or track one event in June. Can see a world where that changes on a year to year basis potentially. I think a part of this is going to be establishing the tradition of these are the big events and it's not tied to the big sponsors. It should be tied to the big events. And maybe RBC has two of these. Who knows? I'm not sure. And maybe they're in a different spot in the future, but for 2028, I think this would be a track two event feels for like for golf, the game of history for historical purposes, the RBC Canadian Open should always fall on June 6th. It feels like kind of a like remembrance, a remembrance date. I would love to see that happen in 29. Yeah. The only thing we know is Scott O'Neill is going to be up to something during this week in 2028. June 19th is the US Open that is at Wingfoot in 2028. That is locked into that date. I think travelers loves their spot after the US Open. They've been very successful in pulling the top players to play after the US Open anyways, and especially in a year where geographically, Wingfoot and Hartford are as far as closest you're going to get to a US Open venue that is locked into the, uh, in a track one event for the week after the US Open ending June 26th. Isn't it funny how travelers just, I don't know. I mean, it's all, it must be the golf course. It must be a bunch of different things. The market, I suppose, you know, there's so many people that are around that tournament that can come out and make it feel big and make it feel energetic, but it just feels so different than the heritage. Like we're saying, like the, that one, the week after major and this one, the week after major are just universes apart in my mind. Travelers rules. It's great. Yeah. Like that's like to me, that's the idea of like you're close enough to a major market. Yeah. I mean, like the distance from where a lot of people live in New York to where the travelers is in Hartford is not that dissimilar from where people live in and around Boston and Providence and where TPC Boston is. Maybe it's like a telepathic or, you know, I don't know what the right word is for them. My vocabulary always sucks, but like it's late June. Like literally the word travelers, like makes me want to travel. And like when I think of travel, TPC, I think about our friends at East Ansel. Sure. Really good stuff there. I love that. You want to tell the people about what East Sands is? Yeah. East Sands travel company that we've partnered with over the last, I'd say six months since we first announced our partnership with East Sands, Nick and Haley or NEST members and longtime, you know, NLU listeners, viewers, subscribers, they've been in our ecosystem for a while and kind of batted this back and forth with them. And they they're a Canadian couple. They live in Vancouver and they lived in St. Andrews for, you know, a period of time after, I think after they got engaged and caddied at St. Andrews and eventually started a travel company. And they're the people that we've kind of, I think we've been approached by a lot of different travel companies along the last 10 years and always kind of politely declined. And this was the first one that felt really authentic and kind of close to home for us. So they do, you know, everything in the UK, British Isles, Ireland, they can do Netherlands, they can do Australia, they can do, you know, basically anywhere in the world. They're tour operators and extremely well thought of and they don't do cookie cutter trips. Like everything is truly custom. So if you want to, you know, like if you want to go with a set of your girlfriends or, you know, your parents or, you know, the usual buddies trip with 80 or buddies, like they can do all of the above. They can do the gold plated trips, they can do more kind of, hey, we feel adventurous enough to drive ourselves along the way, they can do that as well. So, you know, great, just good people, I think is kind of the, you know, I could spend hours talking to Nick about hidden gems and stuff that you wouldn't otherwise glean from some of these tour operator itineraries. This might be a weird way to describe it, TC, but we do not have time to plan your golf trips. But it's almost like we get a lot of questions from people asking us where we should go. It's almost like it's an extension of how we would plan it and they have the time and way better system set up to plan your golf trip. So like you can go to esansgolf.co slash NLU, get an easy quote from them, you will end up on a call with them and they will help set you up. If you are even 1% intimidated of trying to organize all that goes into a golf trip, like contact them and they will make your life easier for extremely fair cost. Yeah. And they have a great nest member discount. Reach out to them about that. It's, it's per person discount on the trip. And it's been cool. Like the people that have that have booked from starting this partnership in December, people have booked for this year, have come back from their trip and gotten great feedback from people like, oh, it's like we're going to book with them for the next 10 years kind of thing. So, yeah, like, and really, if you're not interested in booking a trip yet, like file this away, it's, you know, it's something, hey, if 2028 your year, we'll file this away and set yourself a calendar reminder in January 2027 to reach out to Nick and Haley. Yep. And if you forget, just contact us and we'll point you in the right direction. That's esansgolf.co slash NLU and they will get you on your way. Alright, so we're halfway through the 2028 year, more than halfway through the 2028 calendar. After we've just finished our US Open and travelers run, we're now the week ending July 3rd. I have John Deere who was under contract as well. This is, Sully, I've heard a lot of noise that they're trying to, they're trying to strong arm the John Deere and to becoming a champion's tour event. I hate that. This is, this is true. Like some bits aside, I'm like, man, this is, this is kind of part of a, this is a little bit like Bay Hill. I mean, this is like a, this is a PJ tour event, man. I feel the same way about colonial obviously too, but it's like, man, if you have a sponsor, you have a market, you have all these, these things that really want to prop this one up and you need to have a couple of weeks where these track two events are shining. I just let me know what I can do to put my support behind getting the John Deere one of those spots. It's a truly great event. I, it's, it's, I heard from somebody around the tour, like it is not in charge of putting these things together was like, keep an eye on this could potentially become a signature event. Like I think this market would make a ton of sense. Like John Deere is so in on golf that like it wouldn't surprise, like it would be awesome. I don't know if that wasn't like somebody especially close to the situation, but it was like, keep an eye on this market. Like I think, I think a signature event could work here. That's where it is. 2028. I don't see a lot of things where you got. Yeah. Don't quite see it, but all right. So we have that in a traditional spot there. And then the week ending July 10th. This is interesting. I think, I think you can be very fluid here with the, with the next couple of weeks and change a couple of things. We do have a new signature event here ending July 10th. We're calling this a Chicago event. We are again, floating the idea here that maybe the BMW championship could move to this date in our world. I would not consider the two events we're going to have leading up into the tour championship. I would not consider them playoff events anymore. I think we're going to get rid of the playoff nomenclature until we get to the playoff where you play off against somebody directly. We are not going to have golf tournaments called playoffs anymore. So if you're BMW, you get 120 players in your Chicago market there in summer, July, and it's, it's, it's week after July 4th. I think that one could make a ton of sense. So this is where I think if BMW say like, this is where I think, all right, we're going to go to Chicago every other year. Like that's going to be our anchor and we're going to go Philly, Denver, this could be a Nashville one, you know, places like that and kind of bounce around on, I don't know if you, if you want to go to Nashville in mid July, but I mean, they're going to St. Louis and mid August this year. So yeah, it's going to be, that's an interesting push and pull between what I was saying earlier where you have sponsors that probably don't want to be tied to one and only one market and they do want to bounce around a little bit and kind of spread the, spread the sales around every three years, every four years. And at the same time, you're trying to be like, you know, man, I'd love to go to Olympia fields every year so I can learn Olympia fields better and remember that 18th hole here versus there. You know what I mean? It's like a, that's a hard, another hard task for roll up in the gang to, to navigate hard sell for Chicago country club members. Totally. Smack dab in the middle of your summer, you know, four ways to clang in and bang in before it, four ways to clang in and bang in on the way out, damaged course for the remainder of the year. Like there's an impact to hosting a, you know, one every year. That's where it's like, all right, it's once every four years and it balances between Medina and say Olympia, I think that's great. Which takes us to the next week, which would be some sort of mule event. I have the rocket question mark in there. That contract does expire prior to 2028, but just read their golf course too. Yeah, you know, it seems like they're, they're committed to it. It does not have to be the rocket there, but I think it is a track two event the week of July 17th in the model that we have laid out here because the next event is the Olympics. The Olympics will be held at Riviera ending July 24th on a Sunday. I floated here to 3M potentially to be opposite the Olympics in that it might be a little bit of a fight to, to have a, I think the PGA tour, some sponsors may want an event opposite the Olympics just because the Olympics total field is limited and doesn't have, you know, there's a possibility you will get a fair amount of guys to play that week if you don't want to go over the next week to play the Scottish Open. Most guys do go over to play the Scottish Open for the week ending July 31st because the week ending August 7th is the open championship in 2028. Weird date as we mentioned with the Olympics, but on August open championship there just creates an interesting kind of flow here. LA to Scotland the week, the next week is interesting, but I, I think you can kind of lock that in though that the Scottish Open is going to be the week before the open championship. 2029 I'm saying you guys are playing four weeks in a row. We're going to London. We're doing Wentworth and then we're going to Ireland and then we're going to Scotland and then we're going to the open championship wherever that is. 2029 has been announced 2028. It's, it's Lidlum, but you're traveling big boys. All right. Traveling and playing four weeks in a row. Yes. Chartered, chartered aircraft. We'd love to hear their response. T C. Yeah, maybe. And you got a lot of the dollars for all those. I promise we would let you dream. We would get there. Salesmanship club on it. Don't get the salesmanship club on it. They don't travel well. They can't even branch out into, you know, parts of their own. Yeah. From the open, we go. Oh yeah. Now we're talking. This is the mule drive. All right. The week ending August 14th is a mule drive. I think this is one of your best ideas I've ever heard. I've been thinking about it all week. So after the open championship, the top 50 guys are going to get a buy into the, the first post season event. I haven't the spreadsheet into Genesis, but that moved. So we're going to have one last with track, which I think super dope also because like after the open, like there's this whole thing between where do the majors fit into the season and when is golf season? Like it's just very clean to have the open ends. That's kind of the end of the regular season. You know, it's like you, you don't own that event and you can't really, they probably won't market it that way, but I feel like from a golf fan perspective, it, it makes sense to think about it like that. I like that for 20, 28, late, open change. It's different. Yeah. True. Yeah. Because that's the thing like 20, 28. PGA tour is seeding so much of this valuable summer real estate that they want to have in July and early August to the majors and the Olympics and all of that. So in this event, so after the open championship in this scenario, the top 50 guys are going to get a buy into the first postseason event. And again, I don't even like calling this a postseason event, but let's for the sake of argument here, we're going to go from the big fat signature events of 120. 70 guys are going to play the first one. 50 guys are going to play the second one. And from that 50, you're going to distill it down into the final 16 that will play match play for the tour championship. But backing up into this August 14th week, again, top 50 guys are in and the remaining mules will play off for the final 20 spots to get into the first postseason event. And sorry, can we, can we lay out what, how they're playing off, what they're doing here? Because we're going to bring back not starting strokes, starting points, because we're going to do a modified stable for the event out in Denver, Colorado folks. Yes, we are. So if you're, you know, if you're coming in and you know, you like, because one of the criticisms that you could see is some of the guys that are, that have been playing signature events all year, but aren't in the top 50 say, all right, you know, I've played all these signature events all year. I've played against the top competition. You got these carpet baggers coming in off tier two that are, you know, because you're going to have to go what, how many guys are going to play in this 100, 120? So you're going top, you know, so take the, take the top 50 out, you're going all the way down to like 170. Yeah, it would probably be like the, it would be what 51 to 120. It'd be like 70 guys from the track one, and then probably another 50 guys from track two. So to your point, it's like the Cinderella stories, but if you're coming off track, track one, and you're 50 to 60, let's say you get 10, you know, let's say you get 10, 10 starting strokes, if you're 50 to 55, 56 to 60, you get, you get, you know, six starting points. And that's where they were doing modified Stableford. We're doing, you know, absolute sweepstakes, aggressive play, just, you know, make it an absolute shootout out there, kind of like the old international was, right? And the top 20 get in. And if you're, you know, if you're, if you're the 170th ranked guy and you get in, great, good for you, man. And if you get in, like you got a mountain to climb still ahead of you, right? I mean, there's a lot of, a lot of seating that has still come from the, from the early part of the years. But yes, a modified Stableford with starting strokes. What we haven't made out for this is like how you, you know, how you host a tournament there as well, you know, is just like a winner of the tournament based on the starting strokes as well. I think probably starting points, sorry. But that, that, that takes you to the, the post season. And we're going to have two events here, as we mentioned. So that was, that was ending August 14th. Ending August 21st would be a new event, I think, as it stands here. And it would be in New York. Anyways, essentially the Memphis event moving to somewhere that's not Memphis. Correct. We'll call it the Deutsche Bank. Yeah. We're reinventing the Deutsche Bank. In this model, again, kind of going off of the cities that, that Rollup had mentioned, New York and Philly probably make the most sense in late August. This would be the top, yeah, top 70 players in playing off for there. And from there, I don't have the exact points worked out. But again, it would be heavily weighted, you know, if Scotty finishes 51st at the, in New York, he's not out of pebble. It's going to still be in like, Scott, he doesn't show up in New York. He is out of pebble. Correct. Like if, if I think you can, you got to incentivize this of if you don't play, you know, you're, you're, you're getting knocked. If you're first overall and the math works points wise where you could skip it, like they need to make the rule like if you skip it, you are ineligible for a double buy. Like you must, you must play here if you want to, you know, be eligible for the double buy. So good from top 70 there. A week 34 ending August 28th, we have the AT&T pebble beach. I think AT&T wants to keep at pebble beach. We are moving it. This is this is the event that is maybe the most hamstrung by where it is on the calendar in terms of the West Coast swing, like it's the worst possible time probably to be at pebble, it would be must see TV as like the last full PJ tour stroke play event of the season. It's a regular season finale in a way there, keeping the AT&T, keeping AT&T on that one specifically. I think there's a world where the season ends with match play at pebble beach. If again, in a different world AT&T wanted to stay in the winter for, for whatever that reason is, but having to find finding a better home for the AT&T pebble beach made sense in this final spot in August. Do we have celebs? It's a great question. Is it a pro am get the celebs out there on Tuesday? Hey, you know what? The celebs are playing the hay and they're playing up at mpcc. Yeah. Yeah, we can get creative and work that part out. If I'm being honest, honestly, why don't you just have a celebrity event in February? Like no pros, just have a celebrity event. Just have a big fundraiser out there and in February opposite the cognizant. Or you make the AMX a big, you know, pro am thing or something like that. I think the, and then as far as pebble is concerned, maybe that goes back to a mule event. Like what the pebble beach? Yeah. You know, like that their whole thing was getting when you got 150 amps in the event and how much fundraising they could do. I don't know. That's a different hypothetical. It was pretty fucking cool. See, Scottie shoot 62 on Sunday pebble beach this year. I think we need to, I think we need to stick to, I think that's good for what we're trying to build towards. Well, then if pebble doesn't want to give up, you know, hotel, like if the negotiations get tough there, I would remind pebble that all right, you're, you're a steward of the game. You're also hosting the peer insurance championship in September for the PGA tour champions. Maybe you get rid of that. Now, what do we do when let's say in 2032, the pebble beach hosts the US Open? Or in 2031 Riviera hosts the US Open. We got to stay focused. He's C we guys, we got to do one year at a time. 2037 pebble beach hosts the US Open for 2044. So the only question I have here, you got them, you got me thinking with the mule drive. So we're all building towards like, I, I get it. We've got the, the play in game, you know, the top 50 mules versus the 70 kind of guys on the outside looking in is great. Sign me up. There's a point system, like you're saying with, with stable furred and like a way to kind of level the playing field there, which is great to decide who gets into the top 70 is there. I don't want to get back into Steve Sands whiteboard kind of territory. Although I can feel why originally that was Steve Sands or Steve, Steve Kornackie, Steve Sands back in the day with like, when you had the white board and like, here's what, if this guy makes the best part, what could happen in 2014? Yeah. But is there some sort of like, cause we're, what we're working towards is like you said, we have the playing game, then we have top 70, then we have top 50 down into a 16 person match play bracket. If we want to have like for double buys for all that stuff, like you want to have on whatever that second event is currently pebble on our schedule, the one that goes from 50 to 16, you want to have a lot of interesting stuff on, is he going to be the seventh seed? Is he going to be the sixth seed? If he's the seventh seed he plays against Rory and if he's the sixth seed, he plays against Scotty. Like all that stuff I think can make that second to last event really interesting. Is there some sort of season long points that goes into that, that 16? I feel like there has to be, it can't just be the top 16 coming out of pebble, right? So I know. So this is where I, I again want to start with that and tease that in the beginning is like, what, how I feel currently about the PGA tour is like the race between Scotty and Fitz and Cameron Young in the FedEx Cup standings right now means fucking nothing. Like nothing. When they get to the end of the year, the top, the 30th ranked guy has the same chance of winning the championship as the first ranked player in the world. I think that's just a bad, bad system. And we're going to, part of what makes football and basketball and baseball post seasons feel like the only thing that matters. Again, it's very different with golf in the way, especially now, the way it's structured with, if you're going to end with stroke play tournaments, it's just really hard to like host a tournament that's four rounds and 72 holes and exactly like the other tournaments and make that one feel like, no, this is for all the marbles. It's the same thing we've been doing all year long, but like now this is for, for all the marbles, but it's really easy to understand when it's like Ludwig is playing JT today and like the winner goes on and has a chance to win the title and the loser is done, which is what we're going to, what we're going to get to. Now, what I, in this scenario, in this top 50, there's three levels, there's four levels really you're playing for one to get into the playoff to it's to get, I guess there's three levels to get to play yourself past the first round and get into the second level of buys and the third level is to get past the first two rounds into the double buy system, which will be the top four players. So is there a world where Scotty shows like, yeah, you got to get the math right on this or like, yeah, do I think that there should be massive, you know, Scotty's been number one all year long and like can fall to the first round in the match play at the end. I don't think so. Like I think like you could lock up a double buy going into the final tournament, but again, got to incentivize guys like you can't, you can't skip it. Like if you skip it, you are losing. Plus you got a purse as well. Like the guys, you're playing golf. Yeah, you're playing a big as now. So I will say like, you're about to have an off season. Like you're playing the postseason. I still think we should allow the top seeds. Like all right, if you're the one seed, we get through the, the, you know, like you get your double buy, you're choosing who you get to play to seed, you're choosing who you play. And then, you know, and then from there, same thing with like the makes that nine to 16 more interesting. All right. So like a couple of questions for you before we get this bracket, where are we playing this? That's the only question TC we've, we've ruled out. We've already played RIV twice. We've played pebble Atlanta's gone. What are, what are we doing? Because I think FedEx's sponsorship is up after 2027, correct? For the entire FedEx cup is I don't know. I would assume the FedEx cup of the FedEx and you clat, you know, championship or I didn't think about that. There might not be a PJ tour in 2028 concert, but in, you know, Fred Smith, rest in peace. Of course. He's past like, he's the one that signed those deals. They, they're, they're not doing great right now. Amazon just announced that they're, you know, going to open up their, their shipping services to sellers that aren't even selling on their platform. I'm saying you do it. You do the AWS, uh, you know, PGA tour, it's like the race to, you know, the race to AWS or whatever. Raise the data. And you have, and then, and then the winner gets to jump in the data. But you have this, you have this first one at Chambers Bay up in their backyard in Tacoma. I will let you dream here for the venue because what I'm proposing here again is not a golf tournament. We are playing a series of golf matches that are closer to, I hate to say this, but closer to the match than they are close, like the tour championship as we've known it. Okay. We, we do not necessarily need big hospitality. We do not need, these are made for TV events that are going to be on the West coast in prime time. Like these matches are going to tee off around five PM on the East Coast, and you're going to play match play into the evening. It doesn't have to end on a Sunday. Like NFL is basically, is essentially starting right around this time. Uh, you know, we can, you, there's a world where you could even continue this and play at a pebble in the days after the tournament. You take Monday off and then Tuesday, the playoffs begin, uh, right at Pebble Beach, and you're playing match play, you know, match play at Pebble is a different animal where you're, you're guaranteed to play the best stretch of holes, uh, on television and, and get the best out of the golf course. So it, it needs to be, so the aversion to match play, I understand from how they've currently done it. You would have a one week tournament that is a variation of all the stroke play tournaments you play. You, you know, your guy in the original version single, uh, you know, single elimination, your guy could be out. The guy you want playing on the weekend is out on Wednesday. That's a bad thing. Just tough in the model. 64 guys in the field. Yeah. Previous iterations and the pool play just like every time you flip to a match, I have no idea what it's for. I have no idea if a guy's a limit. Like it just was a confusing mess and I understand that tournament going away, but match play is an excellent way of deciding a champion and there's so much stroke play that's going to lead up into this ultimately deciding on like, again, it's the way we've been programmed to think about match play. If Rory beat Scotty at the match play, we wouldn't view it as anything different than all that happened that week, but yeah, then Scotty won three tournaments after that. But now in this way, like the playoff is like, if Rory and Scotty end up in the championship, like the winner of that is the PGA tour champion of the year. And I, again, I don't want to live in the world where forever the PGA tour champion means nothing. Like I think that should matter. I think everything that they played for should ladder up into something with a dramatic conclusion that is different than what happens at Eastlake. And we just have to wash completely like men in black, red light, what has happened with the championship in the past like a dream of a system where we would care who wins this. And if you, if you look at the bracket with me, I ran a model here millions of simulations based on the top 16 finishers in 2025. And how the bracket shook out here was the four buys, the four double buys went to Scotty Schaeffler at one, Rory at two, JJ Spawn at three and Justin Rose at four. And this is just FedEx Cup rankings. I forget where it cut off here. But I think after, you know, before the playoff started in 2025. Yeah. So those are your four double buys. Then your seeds five through eight were Tommy at five, Ben Griffin at six, Russell Henley at seven, Sepp Straca at eight. And then your guys in the first round, like the, they have Bob McIntyre was nine, Keegan was 16, JT was 12, Cam Young was 13, Mademiela was 10, Andrew Novak was 15. Ludwig was 14 and Harris English was 11. So those, those, those last guys are playing in the first round of this, they are the bottom eight guys are all the way and to win the championship, they're going to have to win five matches. Did you really simulate this or? Yeah, this feels like there's some serious bias here. I put, I put, I asked Claude to, I forget what the actual weights were, but I think I said in the early rounds, give it 55% weight to the lower seeds. And in the later rounds, I said give it 60% or something like that. So it, I hadn't run a simulation. This is how this is how it shook out. I think this would be a good way of it shaking out. So Robert McIntyre played Keegan Bradley. That's a nine versus 16 Keegan was a 16 seed, but he beat Robert McIntyre in the simulation. All hard moves on. Seem to be extremely unlikely. He goes out to play Ryder Cup lock, Sepp Straca on the Thursday match scenario, the eighth seed. He would be a Ryder Cup lock. The other early round match, JT versus Cam Young ended up working out quite well for that one. Again, I don't, anything could happen in these matches based on the simulations. JT won that one. He moved on to face Tommy Fleetwood, Andrew Novak and Matt McNeely would have played first round. Novak was the 15 seed. Matt was the 10 Novak pulled the upset off in that one. That's furious. Novak Hader. Harris English and Ludwig are playing in the opening round. Ludwig beat Harris English. He goes on to play Ben Griffin. Too much flushing in that, in that match. So in that 16, 14 seed, Ludwig plays Ben Griffin, the six seed on the Thursday night. Ludwig won that one. He would move on to play more Roy McElroy, Russell Henley beat Andrew Novak. He moved on to play JJ Spahn. Justin Thomas beat Tommy Fleetwood. He would go on to play Justin Rose and Keegan beat Seps Traca. He would go on to play Scotty. So again, Scotty's first match is going to be against the 16 seed in this one. Keegan Bradley, Justin Rose playing JT. So you could, you could name that the, that could be the AT&T region. The next one, you know, team Rose versus JT could be the, you could sell it. Comcast business region. I love that. I love all that. Again, the winners of these is not nearly as important as it is to say like, all right, Scotty gets a clear advantage. Rory gets a clear advantage, but you got to go win three match play rounds of you can't let anybody beat you. Like if you want to win the championship, you lose your out. And if Keegan beats you, you do not deserve to be the champion of the PGA tour that year. And, uh, you know, Keegan had to win five matches to go out. In fact, we're going to, we're going to pull your, we're going to pull your exemption for the following year too. You have to drop down to the tier two events. If Keegan, is there any world where Spieth gets an exemption into this top 16? Of course, you're trying to think of, you know, all, all eventualities here. This is a merit based system, Deeds. You got to, you got to play a good golf to get to this point. And like, all right, what I don't want to happen is I don't want to get to, uh, you know, if, if Mav McNeely won this, I want people to have said like, yeah, Mav McNeely was the PGA tour champion. Like he won the postseason. Like he won the playoff. He beat five other guys, everyone he went up against in the playoffs, he beat like in the rounds of golf that really mattered on the PGA tour. Yes. Did Scotty have an amazing regular season here? But like the New England Patriots went 17 and 0 one year and like didn't beat the giants when they had to play them head to head. And I don't want to do starting strokes. I don't want to do advantages in these matches. I think it's just like, dude, I don't care how good your season was, Scotty. Like when it's time to go play off, you got to go beat the other guy. Like I want there to be mystery in this. And I think there's a little hurdle to clear with fans of like, it would feel weird that, you know, last year, if Andrew Novak won the championship, but it's extremely unlikely when you look at this bracket and that possibility has to exist. Like this, this should not be a formality of the math should, should play out here in the end at the top. There should be mystery in what's going to happen. And it'll feel weird maybe in the beginning, but by the time we get like the fifth iteration of this of like, you get like a rematch of a prior Super Bowl and you can come up with a name for what the championship match is called. Like this could be really fucking fun. I think this is blows any, any other previous iteration of the tour championship out of the water and should make people not afraid of match play when you set it up to be this is not a golf tournament. We are playing match. We are playing off for the title here at the end. You can let the fans follow the matches in the final couple matches. You can let them walk the fairways with it, like create a vibe and atmosphere around these events. You know, you don't need to have massive hospitality in so many different places when you're playing match play with only a few matches. Out there that can that can open up other golf courses that you could go to that, you know, maybe the footprint isn't big enough to host, you know, all the other things that go into one of these tournaments, like it's a good just dream, just dream with me a little bit here for an actual exciting postseason. And I do not see a route to an exciting postseason that involves golf tournaments, stroke play golf tournaments. God, totally. That's an impassioned speech. I didn't even think about the fact that if it's match play, you can go to more in different golf courses, especially if you're not, and I know that was what they were ticket sales and hospitality and that comes to a to steamboat J's credit and infinite wisdom. I believe he had kind of pitched this for a tour championship. I don't know if it was match play, but a smaller field tour championship really, really limited capacity, but you go to banger courses and make it a TV product. But but again, that misses the point of like, what's the tension when it's spread over four groups, and it's just a four round match play of it or stroke play. Yeah. And there is a world where the compromise here is that's metal match play, meaning you're playing stroke play against the other person. So you have to play all 18 holes like that in theory could be the compromise. So you don't have a five and four and a big TV gap to fill. Yeah. I would still very much prefer it. Here's what I would say about that from a match play perspective, I feel like I got to watch it from the jump and a stroke play, I could probably pick it up around six or seven and be like, you know, and not feel like I missed much of anything. And you're not, you're just playing golf alongside somebody in metal match play versus match play is like, dude, I got to make this 12 footer or it means nothing. You know, I lose the hole is such a different way of playing golf them like that's a 12 footer. It's a 33% miss chance. And if I just keep playing the odds and you know, blah, blah, blah. It's all what do you say to the haters that say, why would we ever decide our we play stroke play all year? Why would we ever do something different in our championship? Because year that it's the most pure form? Yeah, the current championship is not identifying a good champ is not a good conclusion. It's not for the fan. Like you are an entertainer. Like this is whatever happens the tour championship is decidedly not for the fans the way it's currently structured like most definitely not so the cash distribution. Yeah, play play some match play golf on television to wrap up your season football season is about to start you're about to have all this off time like give us a peak closure to the season. I would I think this would be an amazing thing for golf if at the end of the PGA tour season you actually cared who won it like who won the 2019 tour championship as we're sitting here right now. Who won the 2019 US Open? I bet you remember that. Carry with it. Yeah, like why is that the question? You know, why is that I have no idea who won 19 Rory. I don't remember. I think it probably was. Who know? Like that's the whole that's that's my point. So if you are going to tease that the match play is a possibility again, that's where it's like dude, roll up said this. This is this is no longer just a pipe dream of podcast fanboys here. Like you said that you're going to entertain match play for it. Like try it at minimum. You got to try it. I don't let them talk you out of it, please. Agree. I love it. I love it. I love it. Well then, sorry, what are we doing? Are we doing silly season in 28 or like what what happens to that stuff? Sure. I'm going to play a bunch more events in the fall. Good, good championship. By then you'll have kind of that. I do kind of like what they've done in the fall now as far as setting the deck for next year and who's in the top, whatever and who's got a chance to play their way in. Like I do think those events serve a good purpose for, you know, we've often called them like almost optional watching golf events, but there's still good weather. There's good golf courses. There's a lot of people who are looking to play. I mean, it's, I think they're, I think you can still do that in the fall. It's a little less silly than the silly season, but kind of a like, you know, top whatever we want to say, 70 guys, 50, however you want to lock it as far as like exemptions for what would be 29. It's like you lock that and then you give the other people a chance to kind of reshuffle and play for position. I think it's still a good way to do it. I agree. The RIP to the Wyndham. True. Honestly, I didn't think about Wyndham. They are contracted. This is the last year they're contracted as it stands now. We alluded earlier that we were going to do 2029 and beyond shocking. We went a little farther and longer in all of this than we, than we were planning to. We made a couple, a lot of references to how things could possibly change into the future as well. But why don't we table 2029 and beyond once we have a little bit more intel from, from Mr. Roll out, which I think we're going to get at the travelers here in just about a little over, a little over a month and a half here. So maybe we can make that a back half. Maybe or maybe when the 2027 schedule comes out, we could, we could dive back into that. This is where we're going to have fun. TC, what was our stuff changing? I promise TC he would cook. I promise I would let him cook. What's, what's one thing that's not going to keep in the fridge TC? Well, it was giving, giving one thing from your 20 live schedule that just has to, has to get out there, get the wheels. Let's take a look. I think it's, I mean, it's a co-sanction Irish open. We're doing that. We're doing a, you know, which should happen. That should happen for golf. Like, yes. Well, I mean, it's the PGA. We're moving the PGA, moving it back to August. You know, we're going to start, let's start making those plans now. If you're, if you're listening, we get, we're good. We simply have to, we got to get back to August. Glory. What did they call it? Glory's, glory's last chance. Maybe we'll just carry hot for glory's last chance. You know, and then, then the players goes to May and then, you know, or we just, or we just get rid of the PGA championship generally speaking. Now we're talking, we make that a, a track two event. Can we upgrade the players to track one? Track one day. All right. Well, this is good. We got to do a bunch of, you should do some shrooms before we do the 2029 schedule. I want to see what happens. Yeah. I don't know. I also think like maybe, I don't know, maybe you do the, the like the Zurich turns into the co-ed event, right? And you do that in concert with the LPGA, not as an afterthought in, you know, November, December, you do that when, you know, when it where it makes sense and when you're trying to get eyeballs on golf. Yeah. I think just a true, what would, without constraints, what would you love pro golf to look like is, would be the next exercise and we could have a ton of, ton of fun with that. It's not really as fun to do. What's that contract expire? But we're trying to get people, we didn't want to do a dream, a dream schedule. And then the 2028 one comes out and it looks kind of somewhat like what we laid out and people will be disappointed as well. So try to, try to, try to put on our commissioner for a day here. This is cathartic. This is helpful. I think there's enough stuff to be excited about. There's enough stuff that that's familiar. There's enough stuff that's still frustrating that we can still keep bitching about. It's a good, it's a good equilibrium here. Yeah. Start making some phone calls to chambers bay to see that's, that's a crucial piece. We got to build a club house. No, we don't, we don't need to. That's true. That's true. We don't. Thanks to everyone for tuning in. Deej and TC here. Thanks to our friends at tidalus, whoop and east sands. Do want to take a moment before we go and tell you a little bit about the nest. Nest is our member program here at no laying up our privatized version of Patreon. If you will, you get exclusive podcasts, videos, merch discounts, and a lot more. It's been a big priority for us this year, building out this membership program to make it the best that possibly could be for those of you that are looking to dive just a little bit deeper into the, you know, you multiverse, but a quick rundown of what your membership gets you. You get two nest exclusive pods per month. We're recording another one of those today. Sometimes he's a golf related twisted and not about how that one's I'm so unprepared for it. I'm going to do horribly. Sometimes non golf, but we're looking to make these a larger window window into everything we're up to here at no laying up. You also get access to nest exclusive video. I have a great backlog of nest exclusive features. You can go back and watch this year. We've already dropped two nest exclusive vlogs, one from the tournament champions on the LPGA tour of one from our time at pebble working on one this week from our time around the players as well. We got nest number discounts 15% discount to the NLU pro shop. You can use that on as many orders as you want. You can access the refuge, which is our message board. It's a great place to get involved and connect with like mind folks in your area and across the country also working on drumming up some special discounts and benefits from our sponsors exclusive for nest members. So go to know laying up comm slash join to join the nest. That's no laying up comm slash join. We look forward to seeing you there and we appreciate your support. Everything we're doing here at no laying up crack on cheers. Thank you for listening and we'll see you next time. Cheers.