The Bill Simmons Podcast

So Long, Rodgers, Plus a Football History Deep Dive With Cousin Sal and Chuck Klosterman

140 min
Jan 13, 20265 months ago
Listen to Episode
Summary

Bill Simmons and Cousin Sal discuss the Steelers-Texans playoff game and Aaron Rodgers' career ending, then dive into a wide-ranging conversation with Chuck Klosterman about his new book 'Football,' exploring how the sport became America's dominant cultural force and why it may eventually decline.

Insights
  • Football's dominance stems from an accidental perfect marriage with television—the sport's structure of intense 7-second plays followed by strategic pauses creates ideal TV pacing that other sports cannot replicate
  • The decline of football may mirror horse racing's trajectory: as fewer people play the sport and personal connection diminishes, it shifts from cultural necessity to entertainment distraction
  • College football's NIL era has created an ungoverned wild west that will ultimately damage the sport by removing regional identity and turning it into pure professionalization without the infrastructure to support it
  • Instant replay has fundamentally changed how we experience sports by removing the human element and forcing objective truth-seeking in what should remain a meaningful but imperfect simulation
  • The definition of 'GOAT' in sports should prioritize the earliest incarnation of greatness that still exists in modern versions (Jim Thorpe in football, Bill Russell in basketball) rather than recency bias
Trends
Streaming platforms fragmenting NFL viewership across multiple networks (Amazon, NBC, Fox, CBS, ESPN) while maintaining record ratingsCollege football's professionalization through NIL deals creating unsustainable economic model and loss of regional competitive balanceYounger generations' declining relationship with football as participation drops and experience becomes media-onlyWeather-based game delays and safety protocols creating unintended consequences that cannot be reversed without liability concernsCoaching archetypes remaining culturally static despite tactical evolution in actual football strategy and player evaluationMulti-platform sports consumption (RedZone, multiple screens) enabling simultaneous viewing of 4-6 games but reducing retentionInjury patterns in specific facilities (49ers electromagnetic practice center) raising questions about environmental factors in player healthBifurcation of football into elite professional level and flag/non-contact versions for youth participation
Topics
NFL Playoff Analysis and Game StrategyAaron Rodgers Career Decline and Steelers FutureFootball's Television Evolution and Media RightsCollege Football NIL Economics and Transfer PortalSports GOAT Definition and Historical ComparisonInstant Replay and Officiating Technology ImpactFootball Coaching Archetypes and LeadershipWeather's Role in Football AuthenticitySports Betting and Fantasy Football IntegrationCTE and Player Safety in FootballRegional Conference Realignment in College SportsQuarterback Evaluation Across ErasSports Viewership Patterns and Generational ShiftsFootball's Cultural Dominance in AmericaPractice Facility Design and Player Injury Prevention
Companies
FanDuel
Primary sponsor providing sportsbook services, same-game parlays, and NFL playoff betting platform throughout episode
The Ringer
Bill Simmons' podcast network housing The Rewatchables and other sports/entertainment content
Netflix
Mentioned as platform where Bill Simmons' content is distributed, including recent live podcast recording
ESPN
Referenced for NFL coverage, broadcasting rights, and sports analysis programming
Fox Sports
NFL broadcasting partner mentioned for playoff game coverage and commentator assignments
Amazon Prime Video
Streaming platform with NFL broadcasting rights for select playoff and regular season games
People
Chuck Klosterman
Author of new book 'Football' discussing sport's cultural dominance, historical evolution, and future decline
Aaron Rodgers
Quarterback whose career ended with pick-six in Steelers-Texans playoff game; central to playoff discussion
Mike Tomlin
Pittsburgh Steelers head coach whose future with team discussed after playoff loss to Houston
CJ Stroud
Houston Texans quarterback who had poor performance but led team to playoff victory over Pittsburgh
Drake Maye
New England Patriots quarterback facing Houston Texans in upcoming playoff game; discussed as young talent
Jerod Mayo
New Patriots head coach credited with cultural turnaround and defensive strategy improvements
Randy Moss
Former Patriots receiver discussed as example of transcendent player whose name became verb ('mossing')
Jerry Rice
Hall of Fame receiver compared to Randy Moss in career achievement and impact analysis
Jim Thorpe
Historical football player cited as 'GOAT ground zero' for establishing modern football template
Tom Brady
Patriots legend discussed in context of modern GOAT debate and recency bias in sports greatness
Bill Russell
Basketball legend cited as prototype GOAT for establishing foundational team-oriented principles
Caleb Williams
Chicago Bears quarterback debated as potential top-5 NFL quarterback after recent performance
Lamar Jackson
Baltimore Ravens quarterback mentioned in quarterback ranking and playoff performance discussions
Patrick Mahomes
Kansas City Chiefs quarterback included in top-tier quarterback rankings discussion
Roger Staubach
Dallas Cowboys legend identified as Chuck Klosterman's childhood sports hero
Bill Belichick
Former Patriots coach discussed regarding coaching impact and player evaluation philosophy
Kyle Shanahan
San Francisco 49ers head coach praised for coaching excellence despite roster challenges
Vince Ferragamo
1980s quarterback discussed as example of era's poor statistical performance standards
Peyton Manning
Quarterback referenced in Patriots playoff history against Denver Broncos
Josh Allen
Buffalo Bills quarterback mentioned in playoff matchup and quarterback ranking discussions
Quotes
"Football is probably the most popular thing we have in the country right now... but nothing is like that forever. In 50 years or 100 years, the world's going to be different populated by different people."
Chuck Klosterman
"The reason football is so dominant is not because of the individuals. It's because of the collective. It's because the sport is what people like."
Chuck Klosterman
"Football takes the best qualities from these two kinds of sports and makes it into one sport. And again, this was completely accidental. No one planned this."
Chuck Klosterman
"I think the human relationship to football is already starting to change. And 40 years from now, the average person, their only relationship to football will be it's an entertaining distraction that's on television."
Chuck Klosterman
"When you're talking about the greatness of anything... what I'm trying to do is think of what is the earliest incarnation of greatness that's still present in the modern version."
Chuck Klosterman
Full Transcript
The Bill Simmons podcast brought to you by Fandall Sportsbook. We're also brought to you by the Ringer podcast network, which has the rewatchables, the movie podcast that I host. We're putting it up on Tuesday this week. We did what lies beneath. So go check that out wherever you get your podcasts, including a video on Spotify. I'll come up on this podcast because of the sound I'm going to talk about the Steelers Texans game, the Ender and Ratchet's career. What this means for the Patriots this weekend and a whole bunch of football subplots. And then BS podcast, off-camera truck, close from it is here. And we're going to have a wide ranging really fun conversation about a hundred years of football. It's all next. We're going to take a break and then cousin's out. The Bill Simmons podcast is presented by Fandall. Fandall's got it all. Same game, parlays, quick bets for jumping in live. They have your way. So check out your way. You can build the bet that fits your play your way. Plus don't miss out on the NFL playoffs. One of my favorite times of the year, all month long, download the Fandall app or head to fandall.com slash BS to get started. Get ready for the playoffs. Let's go. Let's be 20 plus president, select states, 18 plus and DC Kentucky and Wyoming. Game prom, call Winner, Hager, Game or visit rg-help.com, call 888-789-777 or visit ccpg.org slash chat in Connecticut. All right, we're taking this Monday night right after steward's Texans. The voodoo has run out, cousin's out. No longer will we have Aaron Rogers in the playoffs. We might not have him in the NFL. His career ends on a pick six. I don't know if that's the bigger storyline of the game that that might be it. Is it Mike Tomlin might be done with the steward's or is it, whoa Houston, let's take them seriously. What is it for you? Oh, I don't think it's Houston. Let's take them seriously because, well, because the last, like 25 minutes of that, you were looking at your chops. You loved that Houston was coming to, I mean, you'd rather have the Steelers, but that Houston team was kind of a disaster aside from the defense, right? Yeah, I don't, I don't want to end up on the Houston Bulletin board as a Pats fan. You get all the chargers that worked. Well, the CJ Stroud performance. I mean, we had the Houston's defense outscored Pittsburgh 14 to six. The defense turned it up and Rogers, all the stuff, anyone who bet against them any week of this season and then got it turned on them and you go, oh my God, how did I lose that? And then it like all came back on them this game, like all the garbage 40 yard passes that turned into a passenger appearance. Nope. The past that gets tipped up in the air and the guy catches it. Nope. It all hit the ground. It just was, it's like their luck ran out. They stayed at the table too long. The people were, they were vacuuming underneath them at three in the morning as they're playing in blackjack and they're just getting smoked by the dealer. It was time to go. And a dealer could have beat them even worse, right? Like that could have been like a 44 to six game if Stroud didn't, whoa, yeah, like four fumbles in the first half. He recovered two of his own. He couldn't make any, yeah, no, I contact with the center. I don't know what was his fault or the center's fault. I think they met during the national anthem or something like, I don't know. He just like, look at the guys asked. They'll see when the ball's coming. He's never looking at the ball, but it didn't matter. You're right. He was a hate Aaron Rodgers and he did, was bad. He was like 4.8 yards per attempt or something and throwing tantrums on the sideline, all that stuff. But that defense was, I mean, he didn't have it. He was like in a dunk tank for three hours also, right? Like they were just attacking and the strip sack was going to happen one way or another. Well, one of the playoff manifesto rules is don't over react to a big playoff win from the round before. I think people are not going to now over react to this Texans defense, which was admittedly really, really good. That was a pretty shaky stillers offensive line. A quarterback that could have moved a wide receiver who did not seem to meccaf who did not seem to be in the same page with Rodgers anymore. They couldn't run the ball. And with all of that said, it was 7.6. Stroud was, it felt like falling apart in sections. And it just felt like a classic Steelers game that they were going to somehow win 9 to 7 or 13 to 12 or something, you know, some ridiculous score. And we're like, oh my God, how did they win that? Those are all the makings. And then Houston, you know, to Stroud's credit as bad as he was, he made that huge throw when they were only up one when it seemed like he was ready to turn the ball over again. All of a sudden he hit somebody for 49 yards. It felt like that turned the game. They got a field goal. They got some space and the D turned it on. But I would be careful with people thinking now that this defense is going to go 2,000 Ravens. You know, next week, Drake Bay is going to actually be able to move around on that Rodgers today. I think it'll be a similar game to next week to yesterday, like Chargers. I think the Texans will score more, but I think it's going to be like in the 1914, 19, 16 range. And you're going to hope to get a lead. And you know, nice little break for you again, Nico Collins. I mean, couldn't even that was, you know, of all the fumbles and everything else. That was the worst play probably for Houston. That passed the Collins, not open, by the way, being treated for concussion, he definitely has one. He's going to walk off the field. I mean, let's just, let's see his availability for week one of 2020 shorter time, too, because we go from Monday night to Sunday. The Pats have Gonzalez, who's also on concussion protocol. They're best cornerback. He goes in concussion protocol. Houston's, you know, going into this game like, oh crap, if they win, who do we have on Collins? And now it seems like both of them probably aren't playing. I think usually it's a week. Sometimes I put seven days. Sometimes the guy I will sneak back. So Gonzalez has a little bit of a history that Collins seems really far fetched at five and a half days later. He's going to be playing in a playoff game. It is interesting that people are all over this Monday night game and obviously it equates to more money, for the league, right? Having a Monday night playoff game, but you could do three Saturday, three Sunday, and then not have to worry about one team getting more rest. And in the case of a concussion, it really is a big deal, right? Like the difference between a six or seven day rest could mean the world, could mean if the guys out for the year or not, you know, as a case for Nico Collins. Why do you have a demeanor that suggests that maybe you lost some money on this day or so I swear to God, I bet Houston, I swear to God. Oh, you did. Okay. I did. Yeah, because we only had this year's the one T's. We were all in four and Ringo 107 and we had the Steelers. I'm like, oh, we're going 0 and 5. And so we did. And I went 0 and 5 too. And my record in Ringo 107 now is 40 and 55. I went two and four with my picks, but somehow I went 0 and 5. And now it's like, I want to go the other way. I want to make history. What's the worst record I could buy? I know. This season is now a throw away. I have years in the past where I've done well. I just didn't have it this year. It's fine. It's like the chiefs. Yeah. Chiefs have done really well in the past day. The shit season this year. I want to see how bad this can get. I'm not changing my process. I'm not doing the George Costanza and go in the other way. I'm just going to keep it going and see what I end up with. Because this, we did terrible and overunders. We did terrible in the spring or when I was seven or at least I did. And it's like, I just want to throw this shit year away. I'm going to come back next year like Rocky and Rocky four. I'm going to be lifting logs. I'm going to be, I'm going to go on vacation with my wife and my alcohol buddy, whoever that is. Just got a pleasure. He was from. Yeah. I'm not a fuck out. But it's. Oh, man. There's a joke about the best water. Make it back. Yeah. So many jokes. 20 minutes. But, uh, yeah. Uh, I'll be back next year. And I don't care how bad it gets this year. Listen, 11 and O is great for the playoffs, right? There's 11 games. 12. 12 and O is the ideal. 12 and O is the best you could do. Oh, no. It's 13 and O. 6, 4, 2, 1. Yeah. 13 and O is the ideal. 13. Okay. So 13 knows the best. But yeah, but O and 13 is the second best thing you could do. I mean, that's pretty remarkable. Yeah. The problem is I had in real life, I had the Pats like when I did the straight up picks, I had the Pats and I had the Panthers. In Ring or one of seven, I had the other four losses and then I did the Pats as a parlay with the over, which didn't hit. So I went a legit O and five. Right. Yeah. Regardless. Uh, can we talk about more likely to be back? Give me the odds for unfandal Rodgers or Tomlin, who's favored in the more likely to be back on Pittsburgh next year. It's so funny. I had written down parlay that they're both back for the steel with the Steelers. Let's do all the odds, even though Fandals don't have them. Okay. Yeah. Both back, I'm going to say plus 600. Oh, really? Yeah. I think that's high. I don't think Rodgers comes back. Oh, I think it should be. I think it's like 15 to one that they're both back. So higher. It's less. Yeah. I think one of them is probably four to one and the other is probably I'm going to do the math wrong, but maybe two to one. I mean, Rodgers, Tomlin's more likely to return. I would think you don't think so. I think Tomlin's more likely to return and we do this with coaches. I did this with the floor on last night's podcast with you. Mm-hmm. And I'm like, this has to be it. Then today they're like, yeah, they're talking extension. Right. No hard feelings over an entire decade of terrible playoff stuff. But I would think this is it for Rodgers. But anyway, so you say, all right, we'll meet in the middle. So we'll say 10 to one as a parlay for that. Yeah. I think so. And you think for Tomlin, like plus 150, he's not back. I think only because it's the Steelers and there's pride and everything else. And they could there if there's a team that's going to turn their back on the fact that he's 0 and 7 and his last seven playoff games, it's Pittsburgh. And also, I think. I'm at the list, by the way. Do you see that list? And now it's him and Marv Lewis at the top. I forgot, Marv did the seven straight before we never saw him again. Right. Pretty hard. That was bad news. Seven straight losses is tough. I wouldn't be surprised either way. I'd be surprised if Rodgers came back with the Steelers. That said, he's probably was the one at the top 32 quarterbacks in the league. I just think if you're really thinking about it, if you're him, you're going back to the night like tonight where you're just, you're under siege. You're like, do you ever say that movie The Grey with Liam Neeson? The playing crashes and the wolves are just starting to, started to kind of hone in on the guys and there's just too many of them. Right. And one guy near the end, there's like three guys, sorry, spoiler. Like there's like three guys left. One guy just gives up. It's like, fuck this. Come get me. Wolves, come get me. I can't fight this anymore. That's kind of how I felt with Rodgers in the fourth quarter. Like I just, I, wolves come, just come eat me alive. I'm done. Yeah. I did something. Basically he can, he can't move at the speed you have to have in a game like that. Working backwards is like, this is how it's going to be. Kind of best case scenario. We make the playoffs. We have a home game. It's freezing out. It's effing freezing out. It's at night and I have a mean defense, top ranked defense coming after me. And I'm going against an offense with a terrible offensive line and a QB that might melt down. Right. He melted down. Right. The QB was bad. We should talk about the running game, which I think should maybe concern you a little with this week coming up. They did have 164 yards. That's what he marks. We can stop that though. We're the run. Did you guys throw on us to beat us, I think. Okay. But I mean, this run game kind of came out of nowhere for the tax. Right. You have to, right. You have to kind of prep for it a little bit. Yeah. True. Marks was good. The problem with Marks and I had him on both fantasy teams. He would just be out of the game. He would have a good like first quarter and you'd be like, well, what do you want. And then I'll send that was it. You never saw him again. He actually played the entire game this time around. So we think the odds of neither of them coming back to Pittsburgh. What would you put them, Rodgers and Tomlin? Now I'm going to get confused for neither of them coming back. They're both gone. So I would think it's minus. I would say that's like minus minus one twenty five range. Yeah. I probably contradicted myself here though, but yeah, right. One's a fairly one's like minus three fifty and one's like closer to even. Yeah. So if I'm Tomlin, I want the Atlanta job. Yeah. That job's still open. They're interviewing people. I think as we've discussed many times in this pod, I thought that team was legitimately talented. They shot themselves in the foot. They lost a bunch of dumb games. They have a really good nucleus. They're in a weird division that I don't think is good. And he could switch conferences, start over, give them that kind of energy you need when you finally have a good coach again. And that would be my preference for him. That's what I would say. That would be fun. My hot take for twenty six was one of them. Aside from you eating pizza like in three weeks was that Tomlin does go to Atlanta. But oh, interesting. What about this Baltimore? They like the end of you. This is what Billy Goa is pushing. Oh, yeah. That's right. Yeah. The hogan joining Nash and Halt just ripping the mask off. What if he did do the TV for a year, took a year off. He's been at it for a while. We could almost guarantee which teams are going to need coaches next year since an ad he's going to need a coach. I don't want to work for a team. I don't want to work for the Jets. Oh, and two. I'm just right. It's always going to be six or seven teams right in there. What was it eight this year? I would argue the Giants job and the Falcons job are legitimately good jobs. And I think the Ravens with the Mar if you can get his head straight a little bit, I think that's also a really good job. Yeah. You can Vincent. Well, that was actually being the field. That was my the other Ravens would be good too. But the Falcons was like, can you, like, can you do the Ravens on? Can you do it? Can you do it? Can you do it? It's a huge. That's like you go on a work for like Fallon. Yeah. We'd have to redo the trade or bracket. I think if that happened. Yeah, that would be. That's a lot. Yeah, I can't imagine anyone doing that. I just can't imagine he's just flips flips sides in the AFC North and then comes back to Pittsburgh twice a year. You go to the NFC, you have a little distance. And if the Ravens take them on and he loses, that's kind of that's an extra embarrassment, right? So I don't know if it's worth it for them. If I were him and in general, like how long is a football coach supposed to stay with an NFL franchise? Yeah. Right. Even Andy Reed burned out in Philly and then went to KC in Rejuvenate, but by the time he ran his course in Philly, he was done. Balochack ran his course with New England. Like it's going to be somewhere between 10 and 20 years for the really, really good coaches. He goes to the Giants. That's the best coach they've had since Tom Coughlin's nose would turn like bright maroon. Right. That's right. I missed those days. I missed seeing him in the freezing cold. That was good. The Steelers had 175 total yards today. But this is a weird game. We're going to remember it as 36. I genuinely thought the Steelers were going to win up until that 50 yard pass. And as soon as they went up 10-6, I felt like the game was over unless they Steelers could pull their garbage, whatever. Right. I mean, we were at one point saying, geez, CJ, just taking the punt, right? Because it was that bad for Rogers and stuff. And that was probably around the third quarter. But yeah, then he completed that pass. I was like game. Tens of the hands texted us that his initial stood for choke job. This was the, he took a break from his 1778 take down of the four hours of American Revolution talk with that one, that one fun job by you. It was pretty sad. All right. What do you think? What are you thinking? I forget about the line for a second, but what do you, you're, I'm ready to move forward. I'm ready to move forward. Are you more confident before this game at the opponent, the next game or after the game now? I watched, I watched the Pat's game again. So we came on right afterwards. We're going live on Netflix. Yeah. And basically, we're on YouTube today. No, no, we're still in Netflix. Oh, good. Yeah. All right. Yeah, we're right next to that John Bernthal show with the his and hers. Oh. Yeah. I got to say a little bit on at a time with the Denzel Washington's corner. I hope you saw that movie from 20 years ago. Yeah, yeah. The real ones will know it's a little, it's a little on the corner. I still enjoyed it. I support my guy, Bernthal. I watched the game again and I don't think we were positive enough about how good Drake was in the second half. His stats were great. He had like a 140, he'd be rating. He was like 11 for 14. He had the scramble yardage. The only play he missed was the touchdown to the tight end. But I do think it was one of, I think it was a young QB who kind of sucked it in the first half. And then in the second half got a sea legs. Now you move to next week with how fast that Houston defense is going to be. But, but he can actually move around and try to create plays. The problem. I don't think they have Matt Collins again next week. And the receivers just didn't seem like they were open yesterday. I don't think he's going to get any better tomorrow. So it feels like it'll be around the same game unless they can run on him. Do you think they can run on him? I don't know. I don't think it'll be like today where just like everything kind of fell into place because the stillers just lost whatever edge they had. But I do wonder if like Christian Kirk Collins being out is really rough, right? But Christian Kirk might be as good as most all of your receivers. I don't know. Is he? I mean, not when Diggs is hot. And he definitely played for us. There's no question he would be able to feel. It's weird that Houston's another team that the Pats have owned really this whole century. And the chargers were another one where it's just in my head. I'm like, whereas like I was talking to, uh, I was talking to somebody about Denver and Buffalo. Like if the Pats were able to go into round three, would you rather play Buffalo at home or go to Denver? Buffalo brings Josh Allen the best part in the week. We probably didn't even we probably weren't even super lit of enough about yesterday. Right. The Pats are own for in the playoffs in Denver. Do you know what it is? Rural and Jones safety. The day was 87. The Jake Plumber game in 2005, one of the most ridiculous losses in the history of the franchise. I don't think we got a signal call the whole game. Champ Bailey running a hundred yards. Ben Watson knocking Matt abounds. All clearly goes through the end zone. They call it out at the one. Still mad about that game. The third one I think Ronc was out in Denver when Peyton Manning had a good team. And then the fourth one, they lose 2018. Brady makes the best throw of his career. They're down eight driving. 2016 it was the noodle arm Peyton Manning year. Yeah. We ended up winning the Super Bowl, but he's got the noodle arm. And that was a wrong two point conversion. That was right. That was two point conversion. They didn't get it. Brady I'm convinced was concussed for most of that game. And it was just kind of a game from hell. Yeah, and those were the four times that put in Denver. And in general, L.A. is the kicker ass. And in general, we always lose to Denver. Right. Except for the people play after L.A. No, it's not L.A. It's not. But do you use the baggage, even though these are all different guys, all we're talking about are uniforms, but there's certain teams. They're like, ah, because Denver is like that for me. Yeah, I do what as a fan. I don't know. I was your team. I don't give a crap. No, I'm just saying for you, it's changed three times over. I'm not saying it's rational. No, no, yeah, no, I don't want to see the Packers. So the Packers are your team? Well, the 49ers for sure. I mean, that goes back forever with the catch and everything else. And Dak screwing up a snap with no time left and all that stuff. I can go back back. So I guess it's the 49ers. And then everybody else. Yeah. And then all the other teams just shared jokes with the other NFC teams. Yeah. The thing that makes me feel good is, as I said last week, I do think Drake has greatness in him and wasn't great in that first game. And I actually like that. And Vable called him out in a good coach way. It was just like, yeah, he made a lot of mistakes. Bob Bob, he's got to take care of the ball better. Like, I think he's going to really push him this week, push May to be like, hey, there's more in there. We got it. We need it this game. Houston's great. Renegia. And if it's him versus Stroud and the defenses can be relatively equal and we're home, I like the May chances, but he's got to be a little better. So you think there's 2000 Ravens potential with this Houston team at all or no? I think Stroud has to be better than he was, right? I don't know if that's good or bad for the Patriots, but I think you got to get a lead. And I texted you. I wasn't understanding what you were doing. You were texting me some local Boston. What you talked about last night just. I texted one of the radio hosts is like doing like the classic glass half-fifty tweet about the game. Yeah, stupid. Yeah, but that's what they're going to do all week. The Houston defense, the way the pets looked, will Campbell the left side. They're just going to run him over and by the time the game starts, you're going to think they should be 10.00 underdogs. I think the most important thing you did yesterday was like reestablish, playoff dominance, especially like defensively at home. Yeah. And now like make everybody a little nervous to come to you. Well, there's some good video stuff with Raeble. Apparently the Monday meeting before the game, he looked at Mill Williams and Barmar, the two big nose tackles. Mill Williams, when he's in the game, the defense has been good. And it's like it's January. You know what January means? Big dogs, it's time for them to show up and kind of stared those guys down and everyone's like, oh, and it was his theme all week, big dogs. So then when they made plays, Mill Williams got the last sack and he's like, the big dogs are here to eat. He was doing all that. So they've been really pushing it. He knows how to push the buttons and get certain guys going. And I wonder, I wonder if he uses that with the offensive line this week. Right. A little nobody believes in us. It's a good game. I don't know if it's the best. I'm trying to think if it's the best one. Well, they're all good. They're all very solid, I think. Now the best ones, Ram, Seahawks, right? Ram's, well, no, it's Niners Seahawks. I mean, I had Niners Seahawks. Right. No. Yeah. Ram's Bears is probably going to be interesting because that team is ridiculous. That bears team. And then I guess Bill's Bronco, man, they're all good. I like them all. Now Ram's Bears is the best one. Is it the best one? Ryan Clark said on his pint today that Caleb Williams was now top five quarterback in the league. Which league? This league? The NFL. Heard that today. That's all it takes. That's really turned out first take. Caleb Williams, really good. We'll see if it can keep going for him. Top five seems strong. Well, now I'm going through it with my head now. And I really, I hesitate to put anyone at that five spot now. Maybe it's right. I don't think it's Caleb Williams. I don't think it is. Do you think he's, I'm looking at my QB pyramid? What does this mean? Trust me, like my homes are still there. Allen's still there. Lamar is still there. Barrow's the one. I'm not even sure about it for anymore. I'll put your boy there for. I'm happy to put Caleb over a burrow for now after that weird burrow season we had. There's nobody else. May has to be above Caleb, right? That's fine. Um, she's Ryan Clark may have done it. Ryan Clark, I apologize in real time. You may be right. Now honestly, I still, so you don't put staff. I know you hate staff. You have to have staffer to head of Caleb Williams that this covers ahead of Caleb Williams. I got my guy ahead. I mean, Dax and the playoff, you know, I think they're the record. There's a case. Okay. He's not back in this. He's not 10th. Good job, Ryan. I mean, the guy was on ESPN for 12 straight hours today. We're gonna give props. That's right. Gotta come up with stuff. I think he really was. I think he was on for 12 straight hours. Really? Yeah. He was on first take. He was on NFL live. He was on all their pregame half time stuff. It was an amazing job. Well, they fired everyone. They have like three guys left. That's where they had to. Yeah. Yeah, they have to to cut back. All right. So we got to get the line. Okay. I have it written down. Um, you, if you get this, I haven't seen one. I'm up to to one in games. If you get this, you tie me and therefore win the season for the first time since all the way back in 2024. Wow. I have the Patriots favored by one and a half in New England over the Texans. Okay. One and a half. What do you have? There's what I have. Don't cheat. What is that? No, I can't. I had three Patriots by three. Okay. Definitely not going to be three. It's going to be lower than that. It's two and a half. Oh, you'd be to see another week. Son of a bitch. Well, I was even thinking to go and hire. They were three and a half against the chargers. I don't know. I thought maybe he used it by the second quarter. I was like, if this is, this is how Houston's going to present themselves. Maybe the Patriots will work more here. So CJ Stratt isn't one of the top five quarterbacks in the league. According to Fandall. No. Um, and that seems high. So I don't know. No, you don't think so. You would. So the chargers were three and a half, right? All week. Yeah. Now that's fine. Did Hertz. So Hertz drops out of the top five. My homes is still there. My homes are out of the top five. The more has to be in there. Don't take them out because Caleb Williams had a great fourth quarter. Yeah, yesterday, the other day. Herberts out. Even the nerds are threatening to turn on her. But now I know. I will say Caleb is in the top five. And maybe top three of my team is playing. You are a bet against you. You're down seven. But I'm completely terrified because you're capable of any throw. Yeah. Right. That there's no way to ever feel if he was in on Pittsburgh today, down 14. Six, he wouldn't have given up on the game like you would have the Rogers. That's right. This guy could do who does definitely top five more exciting. I put him maybe ahead of Lamar in that department like more exciting. I love the mark. Actually, or anyway, I love the fucking crazy arms. Like L way was like this. We've only had a couple dudes. Dude, that can throw in their feed aren't set or win one. Right. When they're up in the air. Uh, the scrambling's great too. But then there's other type you can watch them for a half hour. And the ball is just bouncing around all over the place. Needs like two hours to settle in. It's just weird. I was thinking to him as a closer like could he marry on a Rivera? This thing where they just use them in the fourth quarter. Or does he actually need for? Yeah. Does he need the first two hours to get it out of the system? So that the fourth quarter is good. Well, the Rams defense definitely, uh, I wouldn't say is going to kind of shut them down. They're going to pass or I should be can throw on them. Right. So what did they do here real quick? Let's talk about this. So, um, you talk about the TV schedule? Yeah. Yeah. So the Bears Rams were coming on after Bears Rams Sunday, right? Little earlier than normal. Yeah. Um, the Bears played Saturday and the Rams played Saturday. So why do you have to move? Why do you have to move that to Sunday? Whereas you're who's getting screwed here? I would say like the Texans are. I don't I don't understand this here. So the Buffalo Denver's the first game. San Francisco, Seattle is the second game on Saturday. Houston and that has kind of has to be because that's a West Coast, I guess. Other Denver's like a West Coast as well. Houston, New England. And then Rams bears 330 Pacific. So we'll be coming on it like seven o'clock. That's great for us. Yeah. No good for us. One o'clock PT right before the Landman season finale. Oh, wow. Yeah. Well, maybe we'll just keep it rolling really tough, tough, tough, tough landman season. I don't know what I wanted for everyone, which on him is polite. And that was it. I don't. I'm starting to wonder if Taylor Sheridan can write seven shows at the same time. This is it's been cracks in cracks in the armor for this one. We know seven's the number. The big number seven simultaneous shows is too hard. The sea hawks had 13 days off and the Niners have like six or five. Listen, the Niners are just happy to be alive. Next to that, uh, that electro magnetic practice center fiasco thing, they have gone. They're probably just excited to go to Seattle. I wonder if that's true. Today. Yeah. Can we leave on Wednesday to get out of here? You talked about how we wrote together on Jimmy Kim alive that first year. Remember that big cancerous box over our head that was just buzzing all day long. I do. Yeah. Probably full of its best. This all that stuff. Yeah. Yeah. We turned out all right. Right. No. Thanks. So. Can you. I was thinking the shaky's game on Saturday, which we always joke about the first game around one. We call the shaky's game. There should be a name for that first game on Sunday that the 12 o'clock PT start. For this round coming up. Yeah. Yeah. Clearly that's where they want to stick the worst game every time. Because the Saturday ones a little later starts one thirty Pacific. It's going into prime time. East Coast. You want to put a good one there. Second one is an official prime timer. And then that 12 o'clock PT Sunday game. You kind of think that's a good rate. Get rid of that spot though. Isn't it? Oh, yeah. Three o'clock Eastern. Well, but though. That's what you talk Sunday nights. Saturday and Sunday night of the two best games tonight for sure. So yeah, yeah, the nights for sure. But now it's network. So that. That sea hawks games of Fox game. Oh, your games in ESPN ABC game. Interesting. So we get buck and akeman. Yeah. Oh, yeah. Oh, that's amazing. Yeah, you get buck and akeman. That's what I'm seeing on ESPN. So we get Romo Romo, little Buffalo, Denver. All right. We have. Brady doing the Niners sea hawks. Oh, this is good. This is good. And then Peacock is a. There's going to be Toreco and Collins work. Rams, bears. Oh, I love it. Football. So, Mike Matthew Stafford. He's not even looking at a mic. Mike Caleb. Well, you know what Bill said about him throwing all contorted in the air. He's getting the air. 12 feet up in the air. Mike just whipping a 50 order. He's top five in my book. All right. So game. So the lines we have now for next week. Since we did them yesterday. Buffalo. Are they favored yet? I'll go back to it. Yes, they are. Buffalo is now favored. Yep. Minus one and a half. Sea hawks minus seven and a half. Patriots minus two and a half. Rams minus three and a half. It feels like there's. A seven pointer. Using the Broncos up to plus eight and a half. The sea hawks to minus half. And the Patriots to plus four and a half that I'm already eyeing. Were you the only home team to win this week? Yeah. Right. And so we expect the bears the bears were home team. The bears are home. Sorry. Yeah. Right. No, I got that. Yeah. Two out of six. And so now this is a can even up here. All right. So long Aaron Rogers. That's it. I mean, you know, one more thing. I'm just looking at this now. And I should probably start up a go fund. Maybe right this second for how much I'm going to lose on the Indiana Hoosiers. Seattle. Sea hawks. Moneyline. And Parley. So that's it. It's common. What is that going to be? So sea hawks minus three 90. And then we have Indiana minus three 50 sets minus one. So you use that as the anchor and you'll put that with a third team all over the place. No, minus one sixty three is fine. So forty eight thousand nine. As your anchor. Yeah, because forty eight thousand nine hundred to win 30 thousand. That's good. Right. Sounds great. Is that what you need to recoup? That's it. And then I'll be halfway back. Yeah. Do you think baby doll watched us on Netflix last night? Oh, interesting. Did not comment on it. So I have to say no. Use once in a while comment and even then you don't even know if he watched it. But today, in the comments, there's a theory going around that baby doll are your agent, Jimmy's agent, my sometimes agent. My agent had a relation. There's a theory that he's retired. Really? Yeah, that's what the word on the street. It's not an official retirement, but it's an unofficial retirement. That's not good for me because I just wrote him a quarterly check at the end of December. Maybe it's that true. Oh, we'll find out we are. You're going to be back on Sunday night with me. So we'll be earlier on Sunday night. Looks like around seven o'clock range. That's right. And we'll have an answer for that. Well, I've an answer from four games. We'll have an answer for whether a ring or one of seven we could go for the O and 13. Let's do it. It's easy. I just want to be owe and something whether it's 13 and O, O and 13, whatever happens. Yeah. I'm happy to get people something to fade that way they know, right? That's the thing people get like, oh, you record sucks. It's like cool bed against me. That's all I'm laying the blueprint. Just if you think it's so funny, you win some money. Go ahead. Knock yourself off. There you go. That's a Johnny Copping moment. Great. See you coming back. Take it a break. Back with Chuck Closterman right after this. All right. So we're going backward in time. Chuck Closterman is here. BS podcast hall of famer. We're taping this late morning Pacific time. He has a book coming out called football. And ironically, this is probably the best football time right now where you have the 70 finals of college. You have the NFL playoffs. We just had five games. There's about to be a six playoff game tonight. It's like football, football, football ratings are the best. It's ever been you and I have both been football fans our whole life. And then you decided I'm going to write an entire book about my complicated relationship with football. Yes. That is what exactly what has happened, Bill. That exactly what it is. You know, I know that I've been thinking about this stuff for 40 years now in my life. I think I've been thinking about it very consciously for about 20 years. And I just I finally did it. I mean, I, there's been a bunch of books where I've kind of talked about sports here and there, but this is the first time I was like, look, this is what it's about. This is a book. Yeah. So was it was it the capparenex situation? Was it CTE? Was it what was the tipping point where you were like, because I remember for me, I had, and I was writing for Grantland at the time. And it was early 2010s. Really worried about the NFL and what it said about me that I loved it so much with the way that they were treating the players, the schedule, the concussion stuff that they were kind of doing the possible deniability of. And it was just like, man, this sucks. I don't feel good about this. And then for some reason, in the mid 2010s, I kind of just rolled over and accepted it. I was like, you know what? I love it. Well, it wasn't like that for me. It wasn't an incident in that way. You know, I mean, the capparenex thing is mentioned in the book. I mean, the CTE stuff is in the book, certainly. But I think it had more to do with the fact that I just I always wanted to do a sports park. And, and you and I have talked about this a lot over the years. I think that maybe as a game, we both prefer basketball, like the purity of basketball, the, the basketball. I think if someone said like, what is the greatest game I would say basketball as a team sport? But football is so much more important. It weirdly matters to me so much more than the other sports. The actual application of the game itself. Like what I'm actually seeing in experience and and about, I think about 20 years ago, I just kind of made this decision that like I'd like to write a book about football that was not all encompassing that it was, it was about sort of, you know, it was about players and was about teams, but it was really sort of about the idea and the meaning of this. And as football evolved into this thing that is not just the most popular sport in the United States. But more popular than all the sports in the United States, really. I mean, like I mentioned early in the book, I'll had 2023 of the top 100 broadcast on television in the United States, 93 of them were football games, pro football games, and then like three or four more were college games. There's nothing else like that. I mean, I'm a person who's kind of interested in the model culture. I always have been. And the only elements of the model culture left in the United States are football and Taylor Swift, I guess. That's really it. So I just, you know, land man, I think it would be the third one. Well, land man. I don't know. So like, I mean, this is something I haven't kind of been thinking about. Like I said, for four decades, really seriously, for two decades, when I brought the idea up to my publisher, they were not enthusiastic. I think they, I don't know what they thought the book was going to be, but it's not the book. I think they imagined in practice. I think it's, they seem pretty happy about it now. And I'm happy about it. Like I, I, which I don't often say about these things that I write. I mean, if we went back and listen to the podcast that I've done with you, whenever I've books coming out, I generally feel like they're terrible. That's just sort of nature I am. I mean, I like that, like that closer a book comes to publication, the worst I feel about it. Yeah. Now, I have, you know, this isn't perfect, but it's close, closer to what I imagined in my mind than most of the books I've done, that what I wanted to do and what it ended up being is similar. Yeah. Well, it seemed like you were spilling all of your football thoughts. Yes. You're just trying to get them all down with some sort of structure through like basically like nine different topics and trying to hit as many things as possible. And there was something, how much do you want to spoil? Well, I don't, I don't care. Really? Okay. I get a little bit, I guess, but not in a bit. You know, it is very interesting how the world is now. Like, you know, when that book abundance came out last year, okay. Yeah. I think that book I would read, right? I never did read it. Although I feel completely informed about it because I heard it on podcasts like nine different times. Like, sometimes I think that the way things work now is you write a nonfiction book. And you know, maybe 150,000 people read it, but most people experience it through this, through these kind of like these ancillary moments of people discussing the book. So I understand that there are people listening to this podcast, who I think would be prime people to buy this and they probably won't. They'll be like, I just don't, I don't buy books anymore. It's really hard. They're still books to men, particularly. So if you want to talk about specifics of the book, that's fine. I don't mind, you know? I was psyched that I had to read the book because you were coming on and plus I wanted to read it and a force me to read. And as we discussed, I usually read stuff on my iPad now because we're older. But I think part of the issues with books these days is that it's so much easier to just kind of consume other things that don't take as much brain power as a book, which I think is you and I've talked about this offline a bunch. I think it's the most alarming thing when I think about people under 30 because it's not just that it's not just like, oh, people got to read more. It's like, when you read, you learn about the past. The only way to know how to prepare for what's coming in the future is to learn from the mistakes of the past. And if you're not reading and you're just watching like, you know, the craziest clips of all time on Twitter, Instagram or wherever, you're not going to learn backwards. And that's the part that scares me the most. That's how you and I both, I think we both had a lot of time by ourselves, when we were kids. And I read everything and I just don't feel like I would have done that if I was a kid now. But you know, it's an interesting thing. Like, okay, so there's this belief that like nobody reads anymore. And I don't think that's actually true. In a weird way, I think people might be reading more than they ever had in their life because they're constantly staring at their phone, but they're not reading our books. And the problem with this, if there is one, I mean, I guess you know, things change and you just got to accept that the world changes is that anything like that's like in through the internet or sort of through the media in the present tense is really kind of like a prisoner of the present. And it doesn't really exist with the idea that the past happened. It doesn't really care that much about the future outside of tomorrow. So we did. Well, wait, let me interrupt that for a second because we saw this happen this weekend and we see this happen all the times in sports now when there's a really good weekend. People like, that's the best weekend we've ever had. And it's like, was it? Do you want to go through the last 50 years and actually try to figure this out? But it's just like present, big, hyperbole, one way or the other. And that's how things get consumed for the most part now. Yeah. And maybe that's understandable and natural. But, but you know, I can't change in some ways the person I am. Like, I'm, I like writing books. I like books. I just, the age of the kind of person who does, I guess. And that's the only way I really would have felt comfortable doing something like this. Like if I, if this would, like what's in this book, like, it wouldn't make sense as like a sub stack that I do over time. Like, it's, it's this thing. It's this thing or like a narrative podcast where you do this chapter. Are you interviewed people? Well, all right. I'm going to spoil a couple of things. The basic premise of the book is you think football is not going to exist in the way. The way that it does now in 50 years. Well, the basic premise, the most basic premise is this, which is that. Football is probably the most popular thing we have in the country right now. When there's a sense that this is just how it's always going to be, you know, but nothing is like in 50 years or 100 years, the world's going to be different populated by different people. And football, it may, you know, it might, it probably won't completely disappear, but it's going to radically receive and will not be the center of the world business now. And when that happens, people in that time are going to explain or try to explain what it was, you know, in the same way that people now sometimes try to describe, you know, the meaning of Roman gladiators or the meaning of jazz or these things, you know, that from the past that are still around, but they're kind of. And it never works. Those it's always wrong. Like because you're because people are always basically projecting the present on to the past. They're taking this is how we think about things now. So therefore, this was the failure of this thing in the past, because it's also always sort of framed as a failure. The thing ended, so something must have went wrong. And I know that's going to happen with football. I can see it already. I can see people just preparing for this almost, unknowingly. That when football starts to change and starts to become less important and moves away, they're going to say, well, this was, this was why that happened. This was, this is what football meant. And I'm trying to describe what football means now and why it sort of became the thing that it is. I mean, if somebody said to me, what's the best way to describe the last half of the 20th century, like 1950 to 2000, you need some vessel to sort of use as a way to describe that. I would use football, which is why a lot of this book in some ways will seem like it's a little bit, I wouldn't say, mired in the past, but involves the past. I mean, most of the things discussed in this book, many of the players, not all of them, but a lot of them are players who are retired now or things that have happened already. And I feel as though the future is not designed for football to dominate the way the past was. You know, I was like, I grew with you. What's interesting about that is you could say from 1888 through about 1975 baseball was the sport that explained everything the best. Right. And then so with football, I would only you could almost, there's an overlap for a while. But one of the points you made in this book is that at some point, football grabbed the America past time title from baseball. And some of that was on four stairs that baseball had other things were that football just became more popular fantasy football came in. They figured out how to just put more games on like you mentioned in the book how you watch two and a half games a week. I was. There was the early game and then they were usually a double header on one of the networks unless the paths were playing. So sometimes three afternoon games, but maybe usually two plus the money night. I was in the same boat as you could maybe stay up to co sell. And then we experienced it through football highlights from the pregame show on CBS. There wasn't ESPN back then football cards, magazines, books, sports illustrated. Like we're just kind of grabbing any piece of it. And I think what's changed so much since now that we're in our 50s is football is just everywhere all the time. And so you think I think I think I'm any channels that's on now. Absolutely. You've a game on Amazon, NBC, Fox and CBS. We have five playoff games in four spots. And you can see every piece of it. You can see the highlights right away. I can watch after a Patriots game. I can see Mike variable greeting every player. As they run back in the tunnel and then I can watch the locker of speeches everyone give and I can do this within an hour of the game. And if you would explain to any of this toss in 1978, we would have been our brains were broken. Oh, absolutely. And we would have wanted it. We would have. Yes, we described even though I don't know if necessarily the way it's working out is better for the consumer. But just to go back to something even said earlier, you know, it is an interesting thing like football was more popular than baseball in the 70s. It already had passed it. But we didn't think of it that way. We still looked at baseball as sort of the American past time and football was this other thing. Do you feel like football had stars in the same way that baseball did? I think that was the one difference where it felt like Pete Rose, Reggie Jackson and a couple of those guys were just bigger than any football player. I said, maybe stop back. Well, but here's the deal. That seems like a positive. But it is a problem for any sport focused in that way around people. So you put right real advantage of many things, but one of the real advantages it has is that, you know, the players are almost faced. You know, we're always watching this clash of colors on the field. The uniforms are, it's a war like kind of simulation where the person, the, the 20 most popular players in the NBA now are more famous than the 20 most popular non quarterbacks in the NFL. For sure. They're more recognizable. And that seems like a benefit, right? If you're the NBA or like, this is great. We have all these personalities. But the thing is personalities disappear and people's feelings toward them change. Yeah, matters is the thing itself. The reason football is so dominant, dominant is not because of the individuals. It's because of the collective. It's because the sport is what people like. You know, you would mention like this thing with baseball. It is interesting. So, you know, a football starts you know late 19th century, whatever. And then it intersects with the rise of television in the 1950s. And that is what makes it happen. The famous cults, science game, that really kicks it off and they're just off. I mean, that's, that's sort of the marker we used. But it really, it goes, it goes beyond that because certainly when you're inventing a sport in the 19th century, when you're in their inventing college football, television doesn't exist. When television as a medium was being created, there was an idea that, oh, we can show sports on this, but it was like, we can show the Kentucky Derby on this. You know, we can show baseball games on this. Football was not the, no one looked at television and thought like this will be the perfect machine to broadcast football. And as it, what's in that box? And though, boxing to like boxing, that was the most important TV. Yes, absolutely. I mean, all three of those sports, when football, when when television was created, I think would have been like, this, this is what this box will let us do. But one of the, like, one of the big arguments I make early in the book and the reason it's the first essay is because, in many ways, that's the most important is an incredible coincidence happened. Is that football is better experienced through television and television for a whole variety of kind of semiotic reasons. The best thing it can do is show you a football game, the way it's designed, the way the past and experience of watching television works, it's just ideal for football. And this is why football became the thing that it did. It's just kind of enforced marriage to television that ended up being the best possible thing for both sides of the equation. That's why I like when I say like football was more popular than baseball in the 70s, but we're still kind of operating from this idea that what matters is what we said matter. So if we say baseball is the national past time, it was. But at some point that changed where the consumer had more control than the person dictating what the meaning is. And football now is, you know, so pervasive that it kind of informs the lives of people who don't care at all. Like there's just, it's a cliche thing to say, but really, like as somebody's into the model culture, it's just football and Taylor Swift. That's it. Like all that versus is gone, you know, and that's why I would say football is really a way to understand the last half of the 20th century. I'm not sure it'll be the best way to understand the 21st century. Well, there's some genius things that they added to it. When you think about the football, we watch in the 70s versus where they are now. Like part of the problem with football was half that if you came into a game, you didn't know what the score. This seems like so basic. I know. You wouldn't know what the score was for 20 minutes. And then they might flash the graphic like, oh, the Browns are winning. You know, be one of those that gradually realize that we should put the score in the bottom. When you're watching, especially on the old square TVs with the receptions, not awesome, you never knew what was the first down. You couldn't see the ball sometimes. You couldn't see like replays of what happened. Did the guy catch it? So they add in some replay. They add all these things that kind of make you a participant in the game even though you're not playing. I have opinions on all the strategy on both sides. I think I'm smarter than half the coaches, even though I'm clearly not. I'm debating whether this was a penalty, whether he caught this. Why did they call it this way at that time when they caught it the last time? Baseball lost a lot of that with the with the stat revolution. They're all the sudden there weren't as many arguments because you couldn't be like, Otani shouldn't bat first. That's ridiculous. So fast guy should bat first. I was talking with my friend Kevin Henshev today about when the 78 and 79 red socks. We had Rick Brollston and Jerry Remi at the top of the lineup because they were the fast guys. And they're on base was like 290. And it's like, well, of course they should be at top of the lineup. But now if you did that red socks lineup, Fred Lindman clearly bat first. Yeah, it's very. And it's like for somebody my age, it was very weird to feel like like a tiny batting first. I was like, right. It's what it's so weird. Baseball kind of solved all this stuff. But football, I feel like we've never really totally solved. We still have games like that weird Pats Chargers game where it's just like the chargers can't figure out how to block these guys. You know, it's like the basic things that were still happening in the 1930s. And that's I think why it still works. The things you're saying are all true. But I guess I feel like it's something even much bigger than that. I mean, okay. Oh, no question. I'm just saying that I think that stuff helps. What I'm saying is like, okay. So one thing that's often mentioned, particularly by people who don't like football is a kind of a very famous Wall Street Journal article from 2011, where these guys studied these pro football games and they were like, do you know what a three hour telecast of an NFL game? There's 11 minutes of action. Right. You're sitting there for three hours and there's 11 minute of action. Now, if somebody was inventing football right now for the first time, there was no way that would get through the pitch meeting. If they said, this is a three hour sport and there's actually about 11 minutes of action, people would say like, that's insane. No one's going to sit through that. Nobody wants that. That's a huge flaw. But it's not a flaw. As it turns out, 11 minutes is the perfect amount because these things you're talking about, they happen in between plays. Yeah. Like there's like football is has this like this, this accidental upside, which is super intense, hyper action in this small window of time, maybe seven seconds. And then there's this time when you can think about what you saw, what you will see next. What was the meaning of that? Maybe the analyst will describe what we actually saw in a way that we couldn't comprehend. Or maybe I'll hate the analysts and think he's an idiot. Sure. Either way, I win or you can think about something else. You can talk to somebody about something that's not involved with the actual football game or you can talk about the football game. This experience, which seems like it should be a mistake. It should be a mistake that something that last that long has that little amount of action. This is one of these things that like, like it's a, one of the many counterintuitive things about football and that the TV experience is great despite the fact that it would never get through a focus group. The fact of somebody said, the main view you will have in a football game most of the time will not show you all the players. You will not be able to see the free safes, you know? When the quarterback drops back and throws the ball, you will have a moment. Well, you will have no idea if the guy is open or covered. But these things that seem like they should be problems actually create this sort of internal psychological tension that makes this experience so enriching. I really believe that football, the reason that it is the best men television kind of has ever sort of been built with, you know, the best is because even a bad football game is weirdly watchable. And it isn't true about other things like the very apex, you know, the greatest final four game or like, you know, an extremely tight world series in the ninth inning, those are as good as any football game. At the apex, it's all shared, but at the bottom, a bad football game is still better than a bad almost anything, you know? And then you throw in gambling and fantasy football and other things you might have. And that's even better. Yeah, two things on that. One, the 11 minutes. It's 11 minutes, but there's so much to discuss between every play. It doesn't feel like 11 minutes, but you notice it like when I have the Sunday set up and I have the six games going at once, it's always amazing how many games are either in commercial or nothing like you can actually watch six games at once because they're so little action and all the games that you can for the most part get a feel for every game, right? Sometimes two games will have something happening at the exact same time. For the most part, you really can watch six games at once. I mean, you're an insanely specific situation, Bill. You are. Yeah, but I'm just saying like you were saying that love. I get it, but I'm just saying that's one of those things where it's like the 11 minutes. You really feel it. Like you could have six basketball games at once. It'd be impossible. It's true. You watch the red zone on Sunday and then you watch the Sunday night game and red zone's another one. It's on this constant boom, boom, boom, boom, boom. If the, here's the other thing. So you compare it to basketball. Basketball has, you know, the 11 minutes problem in reverse where basketball is constant. But then when we get to the last four minutes, what happens? It becomes too slow. There's too much time. There's timeouts. There's instant replay reviews and there's not enough action. And we're constantly going, come on, just start. And that's why when we watch like the world FIFA championships or the Olympics or something and there's like a real pace to the games, we're like, this is much better. Why can't basketball be like this? So they in a weird way, they have the opposite problem. One of the things I kind of talk about in this book is how, you know, there are, are kind of three types of sports. Okay. There's the one sport that is like basketball, soccer, hockey, just some extent auto racing and boxing. They're kind of hypnotic. They're concept movement. Because it's action that's perpetual. It never stops. So you can almost sort of be hypnotized by it. And when the action is great, of course, you're thrilled. But even, you know, the second quarter of an NBA playoff game can get dull sometimes. Like you can kind of check out. There are other sports that are almost totally intellectual and cognitive. Baseball, golf, you know, these sports where most of what you're watching is thinking about what could or could not happen, you know. Golf's a great one for that. And it's actually sort of everything you see when you're watching golf is kind of like set up prologue for what you kind of hope will happen at the end. Okay. And then the third one is football, which is unlike the other two. In the sense that it is like the second version where there's lots of stoppage of play and there's lots of consideration of what could happen, what happened earlier, all of these things. But in the moments of action, it is so hyper-canetic that it feels as though you're watching something very intense and that's moving fast. It doesn't feel slow in the way someone like the other cognitive sports do. And football is unique in this. Like football takes the best qualities from these two kinds of sports and makes it into one sport. And again, this was completely accidental. No one planned this. Like nobody thought to themselves that, you know, the way football operates will be ideal for this television medium. And it clearly is. I mean, even if someone wants to argue with me, if someone wants to say like, oh, there's many things that are actually better on TV or whatever, it's like the evidence sure suggests the opposite. Yeah. The evidence is that people would rather watch football than anything. Like, you know, it's like, like in 2024, the numbers were a little bit changed because it was an election year. But people still watch the Super Bowl more than they watch the election results. I mean, there's no comparison to this in other countries, right? You know, soccer is the sport of Europe. In many countries, it's almost like their combination of football, basketball, and baseball, and hockey all together. And yet, we would never see in, you know, in Norway that 93 of the 100 most watched events were a sport. I mean, people in Japan love baseball. It would never be a situation where 93 of the 100 most watched Japanese broadcasts are baseball. Like this is like America is different in a lot of ways. This is one of, you know? Well, it's funny that football has evolved perfectly as the decades has evolved, whereas other sports have not. Like I think about tennis. And there's no fault of tennis, but the players just became more durable during matches, right? You have these matches that are like five and a half hours, five hours, four hours and 48 minutes. And it's kind of like the players out. grew the sport in some ways where I actually think they could probably think about changing the rules. I'm not sure anyone wants to be there for five hours. Yeah, that was always mac and rose things like make him go back to wood rackets. We or make it like four games a set or something. But so I used to love tennis more than I do now. And now I watch one more time and I'll watch US Open. And that's really it. But for the most part, I don't want to spend five hours watching the tennis match. Although this is another thing that sort of complicates this conversation. I mean, could tennis find a way to become more popular in the way that baseball found a way to make some real changes and become me. Baseball is a better experience now on TV. Those last World Series is evident, you know. Yeah. Oh, but yet something like, you know, tennis or track or any of these things like, they don't really need to be this thing that 80 million people care about. Like they can be their own thing and then kind of evolve in their own way. But now football can't do that anymore. Football can only get bigger. The NFL can only expand and that's what makes it fragile. That's why like, you know, at the end of this book, I talked about this idea of how, you know, football could kind of class. Right now, that seems insane. Right now, it seems more likely that football would swallow up every other sport. And that's all we would have. But nothing works that way. People change the world changes. And it was the only part of your book that I disagreed with vehemently. Real. So you agreed with the part about Tom Brady and Jim Thorpe? No, it was just the, the, when you talked about how commercial money, not spoiled, but commercial money was going to go away as, and they wouldn't be able to replace it. I actually think they're always going to be able to find a way to replace the money. You know, and you're already seeing it now. Like you never could have predicted the streamer stuff. They'll keep making the schedules longer. They'll keep selling these one-off games. And I just think as long as the ratings and the interest are where they are, the money's going to come from, however, people consume it. And what the real thing we've learned is that people, you mentioned this earlier, it's more fun to stay home and watch all the games than it is to go to a game. It's the only sport where you can definitively say like, why would I go to the game? I'd rather watch it. There are many reasons to go to a, a, a, a pro football game or a college football game. But one of them can never be, I want to see the game better. That will, that can never be it. The two things I wanted to say before we move on to this, though, it's like, the thing you say about how as long as there's interest in the sport, they'll find different ways to pay for it. That's possible. Like, you know, it's, I, I think certainly in the way we are now, let's say advertising disappeared tomorrow. I think that the NFL could sell these games all a card, you know, they could be. But why would advertising disappear, though? Like it's never going to disappear. People are always going to have to tell other people about their product. Okay, but here's, here's why I would say this. Okay, it's the reason I think that at some point, advertising, the idea of commercial advertising, particularly, is going to disappear. Yeah. Because, you know, we don't have any proof that advertising works now. The only thing we know about advertising is that it can produce people to a product that they've never, before experienced. So if someone had never had a Budweiser and they see a commercial for Budweiser, it introduces that in their life. But if they see a thousand Budweiser ads, it's not necessarily going to make them want to drink it more. Okay, so advertising is already a gamble. It's just the best thing that we have if you're a company or a corporation. It's a little topological, too, because it's like, well, we advertise a lot and our company is successful. So we put more money into advertising and it stays successful. I think that there is going to be a realization in the future that advertising is a lagging indicator of everything. And that the amount it costs, not just to create ads, but to pay for them, to pay whoever, you know, Fox or Prime, whoever is showing them, isn't worth it. It's like, it's, you know, and that's going to be a sudden sort of sea change, right? There's going to be this sudden realization that what these platforms and these networks are paying for this sport, it's not to work. Suddenly, there's going to be a collective bargaining agreement. And the amount of money's not going to go up for covering the NFL. It's going to go down and there's going to be a work stoppage. And the bigger thing here, Bill, and this is the key, the key point is that I think the human relationship to football is already starting to change. And 40 years from now, which is two generations, the average person, their only relationship to football will be it's an entertaining distraction that's on television. And if there's a work stoppage, they're not going to care. If there was a work stoppage now, people would lose their fucking mind. They'd be like, what are we going to gamble on? What am I going to do on weekends? How do I live? Well, I mean, I got to have, you know, you know, when the strikes happened in the 80s, you know, that was, and football wasn't as big as it is now then, but it was big. And people were like, we want these games back. We need these games back. I can imagine a time in 50 years when this happens. And the kind of person who consumes football, does not have a hard time living without it. And that's what the thing that we cannot pass of, it's hard to visualize that now. Like it's, it's very difficult to visualize a world where people aren't like us. But of course, there will be. In the same way that we're different people than the ones who lived 50 years ago, and probably could not believe that horse racing would ever disappear. I want to keep going on this, but ironically, we have to take a break to hear from our sponsors. So you mentioned horse racing as a sport that was absolutely massive. And then declined in public interest year after year after year. Basically starting, I would say in the 90s, right? Somewhere around that. I would say start decreasing popularity probably in the 40s or 50s. In the 70s, when there was just in these, kind of 70s as a renaissance, where the kids, yeah. It was an incredible run of horses, right? But even those horses, like, you know, people, on ironically argue, like see, biscuit was as popular as Babe Ruth. That wasn't the case for Seattle slew. Seattle slew wasn't as popular as Regents Jackson or whatever. You know, like it already started to change to the point now where to be a horse racing fan, signify something very specific, either you are an addictive gambler, or you own horses. You know, that's basically it. Or you're an addictive gambler or own horses. Sure. Sure. That's the third gambler. But the horse racing thing, it really what, like if you go back, would he, like if we ranked the sports in 1928, it's horse racing, boxing and baseball and some order. And I think football is probably fourth. I mean, fourth, it's very, you know, it's an odd thing that people love to bring up this thing of the three biggest sports 100 years ago. They never go to the fourth one. Was football the fourth most popular? I think football was fourth. And then I think it started a nudge horse racing out probably in the 40s. Probably probably, I mean, because it's only a spectator sport in the 20s. And boxing you could do on the, that boxing was a big radio sport. So it was horse racing. So probably, and then by the 50s, I think it switches. The boxing, who was the guy that died in the ring? By from football man singing here. No, no, in the 60s, I'm blanking. A meal, a meal Griffith, killed Benny the kid, Paray, whatever that happened on live TV. And that, see, might that was some sort of weird tipping point for boxing is like, people start to go, Whoa, it's going on here. Are you sure that's what made it happen? I thought that was like, you of that. I don't know. No, I think that's when it happened. I think that was like a big public reckoning with what are we watching? It was like the first time that it happened with boxing. I think that was the fight. I feel like he did spike it. Then Ali spiked it up again in the 70s. Yeah. And then when we saw Ali in the 80s, that I mean, the boxing wasn't open. I mean, obviously Max Kellerman or whatever, be a better person to talk about this. But it's like that the decline of boxing is very complex. It has a lot of different aspects as to why corruption, the way the fights were, the way the way fighting machines. There's a really great, I don't know if you ever listen to this podcast, hardcore history. This guy, Dan Carlin has an, oh yeah, yeah. He's an amazing episode about how boxing is the one sport that all experts basically agree. Is the only one where the guys would lose the guys of the past. And that even many of the things that, many of the things Boxers did in the past can't even be done now. There's no one to train them. And because the weights don't change, you know, guys stay in the same weight class. A boxer from the past would be the boxer from the president. And I'll likely know. So boxing is kind of its kind of its own thing. Okay. The decline in baseball is something we've talked about. And I think it's like it's, it's, it's, yeah, we've talked to him. New wants, but like, you can, there are some sort of kind of wide brushes that can be made. Horse racing is the easiest to understand. I mean, to me at least, I mean, that, that was just like, there was a time when we had a relationship to horses and there's a time when we did. So we were watching something now that's alien. We're watching these things that we like, like, I, like, I, I, I would guess that there are people listening to this podcast who have many, many people who have never touched a horse. I've never actually had their hand on the horse. I would guess maybe the majority of the people was in this podcast. And but your case in the book was that horse racing was so much more poppy or in the first part of the 20th century because people actually spend a lot of time around horses. They still cared about horses. I mean, even if they used them for transportation. Yeah, well, you know, yeah, I mean, if you, in the year 1900, even in an urban area, like Chicago, was called the city of horses. There were horses everywhere. If you had a blue collar job, horses did the work. Maybe you didn't have a horse, but your dad probably did. Your grandfather almost certainly did. Like, you would have been the country was more rural. So the idea of just running into a horse was common. The idea of encountering horses was not some kind of surprising thing. We'd probably be surprising if you leave this podcast and saw a horse. That might be enough for you to tell everyone you know. You will not believe that it saw was a horse on the street. So I think that is a huge part of it. And that's why I kind of can make this comparison to what I think is going to happen with football. In that it is increasingly becoming something that people only watch. But they would never let their kid play. They didn't play themselves. Their father didn't play. They, you know, they, that it's this thing that is that an only, you know, it's immediate experience only. And when immediate experience only disappears, it can be replaced with other media. You know, that seems like an obvious thing to say. But it's true. Like, I don't think the way people feel about football is going to continue. I think that in many ways, people are age are kind of at the tail end of this. There's still some people younger than us who it's, you know, but for the idea that it's like a normal thing. Like a normal thing to, you know, like, like, I don't think you played high school football. But you probably went to high school football games. And you just, it was like, it was in your world sort of, you know. Yeah, because I think I don't know if I agree to the one this one, because I think it's more realistic that football will evolve. And there will be different forms of football at the same time. And you're already seeing this with the flag football stuff. And the segment, no, I know. But it's, it's, I think some stuff is going to shift that way. So your basic premise is right. But I don't think football, like, necessarily, like, goes on the major decline or I think it'll just kind of shift. Where some people will just be like, oh, high school football is just now a flag football. Or it's like, no hitting. And that's just where we are for years from now. I mean, I think this is why it's kind of a complicated but interesting thing. It's sort of like there are some complements of football that have to be there for football to be what it is. You know, nobody watches or very few people, I would say. Watch football is a blood sport. Very few people watch football hoping to see guys just get rocked and get carried off in stretchers. That's not how it is. They're might, yeah, but it's recently in 30 years ago. I think that was a component. Well, it may, there was some of it there. But even then, there was always this idea that like what they liked about football was the game itself. But for it to be meaningful, there has to be the risk of real injury. That if you take that if there's that what is interesting about football is not necessarily or just entirely what you're seeing on the field. The guys running a post, the quarterbacks rolling right, they're pulling these guys like that's interesting, right? But they're doing it in this incredibly dangerous scenario. And as you remove that danger, the meaning of the thing that you like changes. Like, yeah, it's a guy said guys are climb moan Everest, right? He doesn't want to die, but it's meaningful because he could, right? Football has that. Football needs to have an element of violence and of danger not because the violence is what we like, but the violence changes the meaning of everything else. So if as football moves away from that, so like moves, you know, they say like we could play flag football, right? You know, it would be just as exhilarating to see, you know, Pukin' Akuh or whatever, run a pattern without the idea that he's gonna get his head knocked off when the ball comes and whatever, but it's not the same. And that's what I think is going to change. I think the idea is going to that we're just completely bifurcate this where there's going to be. People who watch football and people who play football and they have no relationship at all, no interaction whatsoever. Football players are all gonna come from the same places. The only places in America that say that we're going to stay with this. We're going to, this is part of our identity in our culture. And that makes it perilous. It makes it, it's precarious, I guess. The idea that there is this thing that people are supposed to care about even though it has no meaning to them in a personal individual way. So you know what I'm saying, kind of? I do. I just think you got to throw in the collar as long as college football and college scholarships exist. Well, I think there's going to be a huge part of the country that still cares about being good and okay, you know, whatever the before high school football, high school football, can I get it, can I get somebody to pay for my college by playing football? Okay, we're in a very fascinating time to have this specific point. Okay, we sure are. Okay, so like, let's say, I don't know when our first podcast was, 20 years ago. If we were to say, you know what's going to happen in about 20 years, Indiana is going to be the clear favorite to win the National Football Championship. And Nebraska is going to be 16 and only basketball and they could win the big 10. And we've got watch big 10 way. Like none of it makes sense, right? None of it seems possible. Now, in the short term, these things, NIL stuff, port and stuff, is going to slightly boost the popularity of these college sports, because now people in Indiana are able to watch football in a way for the first time in this way. Anytime you professionalize something, it does have a short term benefit, a short term game. But for time, I do think this is probably going to be a disaster for college sports. I wouldn't even use the word probably. I think it's, I think we're headed that way already. I think instead of there'll always be places though, like the I tend to see it all always care about Tennessee volunteer football. And maybe that is true. But I'm talking, I'm talking about as a high end sport that competes against the NFL and all these other places. It's so poorly governed right now. We're getting to the point where people are in the playoffs and they just lead their teams. Well, yeah, but they decide they're transferring. You have guys in the secondary of a team that's in the final four, just transferring. It's like, okay, guys, good luck. It's not even poorly governed. It's ungoverned. It's ungoverned. It's a wild west. So, you know, and now in the present moment, we can't really blame these guys, right? But you can't look to a kid and, you know, like I saw today or whatever, I think, like the Arizona State quarterback is like he's transferring to LSU. I think I saw this morning. I'm sure he's going to get a ton of money for doing that. And he's going to be a higher profile person. So, you can't look at that kid and be like, uh, you can't blame him, right? You have to do it's best for every person's new and best for them. You can't expect them to think about the long term health of the sport. You can't put this on coaches. You can't put this on any. You can't expect them to think about things in the future. But these things are going to be detrimental in the future. People are going to have a less relationship with college. We've already seen what happened with college basketball when guys only played one year. Okay? It was like we didn't have relationship to the best guys, you know? It's like you'd see a player and he'd be gone or whatever. Football is now, I mean, all sports are doing this, I guess. Basketball as well have done such an amplified version of this. We've guys from the G league now going back to college. Football players playing on seemingly somehow 60. What about the guy in Kansas, Darren Peterson, who's got a huge NL, I'm NIL money. And then, uh, got her. Yeah. Then there was rumors that he was just going to be done and keep the money. And then he came back and he's whatever happens. He's only going to be there for six months anyway. I just feel like all the stuff that's happening in college, like this decade, is confirming how stupid college sports were for a long time and everybody was in complete denial with it, right? It was like these athletes are getting exploited. Everybody's making so much money for them. These guys should be more empowered. Well, now we empowered them. And now it's like wild, wild West. And there's no middle ground and there's nobody to figure out the middle ground. That's the thing that, you know, maybe there's other parts of America that work like this. But this is unsolvable because nobody's going to solve it. Nobody's going to be empowered to be able to be like, okay, here are my ideas. Everybody's got to listen to me. Yeah. Well, even in the Cowboys doc when Jerry Jones was like, fuck it, I'm just going to do my own deal with Nike. And everyone's like, whoa, you can't do that because he kind of broke out of the 32 team code that was there. College has no code. Well, it had like the NTA as it turns out was just a bunch of letters. They really have no ability to do anything. Like they just prevent people from playing was like seemingly, they're only ability to do anything. I also think that the way these things are perceived. Okay, so you remember some years back, it was like, I believe it was the Northwestern football team. And they were like the first team was going to unionize or whatever, you know. This is before guys were getting an IL money and all this stuff. Yeah. And there was this move where I think this perception that's like, well, let's good these kids are doing this. This is unfair. They're being exploited. They're we kind of looked at college football players the way typically a labor, you know, some of you who covers labor would look at like coal mines and coal miners or whatever, you know, like suddenly the idea of having a free college education and being able to have this life was a complete ripoff to these guys that somehow if you played for, you went to Notre Dame or whatever and you played football and were the hero of the town and got a degree and all these things for free. That was now seen as like, you got you got jammed. You did not get what you were worth because technically you weren't. Technically you were someone like Tim Peable or Johnny Manzel was certainly making more money for these universities and they were getting back. So it's like you say it's understandable that like that any college athlete would be like, okay, how can I get I got to take care of myself. You can't expect that person to think about college sports in general, but who's supposed to think about college sports general? Who is it? Who's like the end of the end? I actually got this idea. I've been getting a bunch of good mail back questions about how to save college sports and the best idea that I've heard that I think is really tough to refute. Is this seems like the perfect system for relegation where you have maybe it's 24 teams and they're like for college football. It's like the top 24, 16 get to advance maybe eight or in the playoffs, the other 16 get to stay at the top level. The bottom eight that did it make it now drop down to the second level. The top eight move up. How everyone to do the numbers where you're basically we have a top top level that everyone want to be at. Other teams have a chance to move into that level and there's like a clear disparity between the levels and that top level makes the most money. They figure out how to make it so that it's split better between the players and the coaches and the universities and maybe that works. But whoever is happening now with the crisis. What's the goal of that? You said to save college sports. Like what is the goal that to keep them popular? I don't know. Well, the huge risk that in the short term college sports are going to become less popular. That just seems to me like hyper professionalizing it. Yeah, but that's my point. I think we should. What is the point of having these conferences? We have conferences. The whole point of college sports conferences was that they were regional. And it was like the pack 10. These kids are in college. We don't want to have them traveling all over the place. So they're going to play the schools that are closely approximate to where they live. And now you have UCLA flying a playpen state and all this crazy shit. Like what's the point of that? I mean, so if we're going to hyper professionalize it, let's actually do it. But okay, I get, but I don't want that to happen. Right? Okay. So like I'll be saying the ship sales. Well, it has, but I'm not going to be here and be like it's sales. So therefore the ship is fucking great. The ship is sale. That's awful. Like it's bad at this house. Right? Now, I guess what you're kind of arguing. It's not a bad argument. You just got to keep going forward. Right? And then I would say we'll keep going forward. Don't even make the guys playing for these schools. Go to school there. Just let these colleges like pay people to represent. The university. Well, you know, I guess that would be just as interesting. Like a minor league so much. Exactly. But like I don't, I don't want that to happen. Like, you know, it was. I like that when they were, I want them to be different, you know? I like, I don't want the NFS. I don't want Saturday and Sunday to feel the same to me. And increasingly do because all these other things are going to happen to the game itself because of this. Like what's great about college football? Many things. But one of them is that the diversity in the way teams played was a huge spectrum. You might see a team playing, you know, like the Flexbone and they're playing an ARA team. And it's like this collision. One thing you saw with the SEC over the last 15 years is those teams fundamentally kind of play the same because they had all these great players in the same way in the NFL. That once, you know, you can't do it like a, though out of the things that I think that you might see is kind of like gimmicky and college or like a quarter back. You can't work in the NFL, right? There's too many good guys. Like you can't, you can't, like a Mike Leach system or whatever would not have worked maybe in the NFL because people would just take these things away and so they'd go, but college they still, that's still existing, right? It was a neat thing to see. It was neat to think about how maybe football on the West Coast and football on the Southeast and football on the Midwest is sort of fundamentally different. And that the kind of players you see are kind of fundamentally different. They're that even those recruiting's national, most teams kind of recruited regionally. I mean, that's going to be completely over now. Like you say this relegation thing. So let's say we did that. We have 24 teams and the bottom eight teams get relegated. A kid is still going to basically be at this point, be sort of persuaded to go to one school over another, not because of whether or not they make it relegated, whether or not they're at the top. It's like, what check is bigger? I mean, well, like that's, that's what this guy Indiana, that's just, he's brilliant for a lot of reasons, but the reason I guess you good coach is because he's the best at evaluating talent and finding bargains. That's what Bella checked thought he was going to be good at it. And maybe he still will be, but then he thought that was the advantage, which you basically the 33rd NFL team was how he phrased it. But even that's kind of, so let's say he was. Let's say he had, let's say Billett, check was the best evaluator of talent or whatever. It's still like, do we have the money in our cofco for us to pay for these guys? Like, you know, that's what it really kind of comes down to. But here's the problem with the money part. The NIL, we've already seen the booster, so it seemed like a good idea. The first couple of years are not going to keep committing money to it. Because you have the Ohio State situation where they get like $35 million worth of NIL, and then they lost anyway. And it was like, hey, can you read us another check this year? It's like, no, I'm good, actually, thanks. Like, so we know it's a weird way. It's like some people are listening to this conversation. And they're like, you don't, you want these kids to be the equivalent of like, indentured servants. You don't want them to, it's like, it's a weird argument to make. No. All we're supposed to argue, everyone kind of feels that they're supposed to argue on behalf of the player. What is best for the player? And, you know, I understand that. I understand that. I understand that thinking. But it's really the institution that matters. It's the, it's every player in orchestra. It's every program in Ordershire. What is best for all of those things? And that's just an impossible thing to deal with. So I do think what's going to happen, say with college boards. I do think there is going to be this temporary spike in interest. I'm sure to someone living in Bloomington, Indiana, this is incredible. Like, this is like, they maybe have like football their whole life, but not like this. It's going to expand these things into places that weren't traditionally, you know, hotbeds for these things. So at first, it will seem like, oh, I think everyone's interested in like this national football championship. But over time, it's going to change the thing that we liked, a rigging. That's why we were talking earlier in this conversation about like, why I think football's benefit and advantage is that personalities do not drive it. Chains drive it. Like the idea of football is what drives it. Whereas on the NBA, it's not that way. Not personally, you know, celebrity drives. I think you're missing one thing with college, so. Which is, first of all, we've turned into halves and have knots more than ever with college football, right? It's more glaring than it's ever been. And you might have a James Madison type of outlier every once in a while. And then what happens? They make the playoffs and the guy immediately gets hired by Useola. We won't see them again. I wonder when you think about the cost of having a football team from a scholarship standpoint, and how you have to match those scholarships on the other side, I just feel like more and more universities, the liability, concussions, how much it costs to do a program, the way people transfer around, how much depends on a coach, and how much of a good recruiter he can be, how many laws he can kind of bend his way around. I think we're going to see more and more colleges at the mid-level, just be like, fuck it. And then we're going to turn into the higher-end colleges playing football, and then like, div three. He's possible. And that's just kind of where we're going to go. Football pays rear-viewers' sport, though. That's the thing. I mean, even if you look at the Mac or whatever, it's like, you know, if Marshall or whatever, it's like the fact that you had those match-in games on Tuesday, that's what's paying for the Marshall women's team in basketball, for the tracking of the bid. So it's going to be hard for college to say we're going to don't football. But are people going to care about those games as much when we become more about the halves and the have-nots, and there's only 20 games that, 20 teams that you really need to watch, every college football season, everybody else is kind of over there. Yeah, I think what you're describing, I actually think kind of the opposite is going to happen. You think it's going to be better for those things? Well, because that's what you're describing is how college football was for most of my life. Great. Yeah. Alabama and Texas needed down years for the most part. Yeah, when I was a kid, the teams that were great in college football were still that late, right? You know, now, who would have had Indiana was a have-not forever? Now they have it. It was long as they got this coach, and as long as they can pay for it. And then he could ask them. It was a have-not-and-baskable. Now they're undefeated. They were a have-and-football, but now they're not. Now they lose their quarterback. You know, it's like, I think that what's going to happen is it's going to be more like, I mean, one of the reasons the NFL is so successful as the massive creation is because every six or seven or eight years your team should be good. The whole thing is designed for that. Through the draft, through the parody, through all the style we kept, all those things. Like, if you follow a football team for 40 years, there should be at least three or four times when you're in contention for a Super Bowl. Unless you're the Jets. Unless you're the Jets. I get, you know, because they've just done everything wrong. And yet it still is not unfathomable to imagine the Jets being good in three years. It could happen. That could happen. It's probably unfathomable to the Sean Finnecy. Couple of things you had in this book that I just want to go quick, because we're not going to go for seven hours here. You talked about the concept of goats and football. And came to the, I all spoiled this chapter because I liked it. But also, I don't want to spoil too much of the book. You're basically like the goat should be somebody that created the ground. That obviously we're going to keep getting better and better at sports as the years pass. And Brady is the goat because it was a recency bias. And the, or people think he's the goat because the recency bias he played, he had the most success at the most important position we've ever seen. But they odds out there's going to be another Brady. Jim Thorpe comes in, did things nobody could have ever imagined. Kind of created the template for where we were going to go. And that should be the true definition of a goat. I mean, that's, that's an interesting chapter in the book because the amount of football players named in that essay, you would hate goats. I think might be, might be more than any other chapter in the entire book. The number of things about football I discuss. And yet, ideologically, it's kind of like just about the idea of how greatness is measured. And I think that the modern person thinks about greatness for the most part and correct in the sense that whoever is the greatest player in the present in theory is the greatest player of all time because of the way training changes and nutrition changes and it's like cars. 2026, poor best porches probably better than the 1976 best porches. But when you're talking about the greatness of anything and there are exceptions, and I'm sure you're going to pick some up as soon as I say this. But when I'm thinking, if someone asks me like, what is the greatest, whatever in anything, any subject, what I'm trying to do is think of what is the earliest incarnation of greatness that's still present in the modern version. So it's like the earliest version of something that was great, industrially great, that still exists in every version that comes after. And my argument with Jim Thorpe kind of. So it's like a prototype goat. Well, a prototype a little bit. I mean, because otherwise, the argument over greatness. Oh, it's goat ground zero. It's kind of meaningless. If it's goat ground zero, it's kind of where you're going, right? I guess, I would be, yes, if you would, I could have called that, I guess. I just, I think that that is the way greatness needs to be considered. It has to be like, we always want to think of the future. greatness comes from the past. It's sort of like the building blocks of these things. I use the Beatles of the example in this book, not, you know, unsurprisingly. Sort of like, what makes the Beatles so great is that not only what they did, but sort of what they did is still completely present in all the pop music that came after. Now, all crannies sports are different. Sports have a greater objective element than a subjective element. And people will talk about this. I, I, to me, it really came down to Jim Thorpe or Jim Brown. Because it could, I think the argument could be made that the sport, Jim Thorpe, with playing had no relationship with the sport we have now. Whereas Jim Brown, you know, we're playing, we have the platoon system, we're wearing face masks, a little closer. But when Jim Thorpe played was an 11 out of 11 sports, touched down for six points, the first time was 10 yards. There was passing, there was strategy, all these things, like, we're there. Like, like, like, like, the rudimentary elements of football were there. And he was the first great player. And that makes him the great player for us. So by this argument, Bo Russell is the go to basketball. Well, you know, that's a really interesting one. Because I do think that the way, like, with, in the same way that football has, you know, had these different kind of hinge points, it does seem to me like there was a real hinge point in basketball with the NBA merger and the addition of the three point goal in this period in the late 70s. I think that basketball dramatically changed the idea that it added a way to score that had never before existed, an extra point for a three point goal. So I think from that way, you could really look at basketball having these, these two chunks. And the first chunk, I think it probably would be Wilk Chamberlain. And I think in the second chunk, it would be Michael Jordan. Well, Chamberlain, if you like losing at the end of the season, I mean, the thing is that you factor in, I think you actually over emphasize the wins and losses. Be outcome as opposed to titles. As opposed to the process. Yes, yes, I do. But you, the same Jim Thorpe argument you make in the book for pages is the exact same argument you can make for Bo Russell. Like he introduced the entire concept of defense Yes, fair break. But something running to a center and everybody running off them, everything they did in the late 50s and early 60s became basketball. I mean, and he won the title over here. I think you could absolutely make a very strong argument that if you had to pick one of those guys to be on your team, Russell would be the guy to pick the fact that though every time they squared up against each other, it seemed like Russell got the better of him. Despite the fact the roasters weren't with the same, but even so. No, I definitely think the roasters were just as good. I totally understand that. What I'm talking about is sort of like the archetype of the basketball player. You know, the ability to do the rudimentary elements of basketball, score the ball, rebound the ball, pass the ball, play the defense, move up and down the court. Okay. I believe, and I wrote this in your book, I believe that Wil Chamberlain with a different mindset could have been Bill Russell. I do not believe Bill Russell with a different mindset could have been Wil Chamberlain. I don't think that. Now, I, I, I, I, you know, in the same way that that I disagreed with it when it was in my book. I mean, so you think that if, if Bill Russell had been a more sort of selfish, you know, self-orangeant, I just think he did. What's going on? 100 points in the game. I just think he figured out the best. How do I win a basketball game? How do I use my teammates? How do I use teammate opponents deficiencies against them? Within the context of how do I win? Yes. And basketball as a team sport, so you can make the argument that his ability to figure out what was the best way to do this within the confines of this, of the five on five game or whatever, that should be said. We can't discount that, right? You can't discount. So, yeah, if we were to ground zero goats, Thorps from football, I think Brussels basketball and Baylor's obviously baseball. I would say, I would say those two, but Chamberlain is the Brussels, yes. All right. I'm just counting Chamberlain. And then hockey. Hockey, when I'm talking about. Hockey against Tucker. I think Gretzky is the greatest hockey player of all time, even though by my logic here, it should be Bobby Orr or somebody. But I, you know, that like said, there's, there's always going to be exceptions. There's no, it would be very, there's no theory that on greatness, that's so airtight that they're all flaws. Unless the only argument that is would be someone who makes the argument that the greatest person in every medium is whoever is the greatest right now because humanity always advances. So somebody could make that argument and then you can't really disagree with that. You can't. Well, you, but I, you talk, you talked about moss. Mm-hmm. And you talked about how you thought moss. Well, the best player that I ever saw in my, like to me, Randy Moss was the greatest football player I saw with my odds. So the four best football players I ever saw were Randy Moss, Jerry Rice, Lawrence Taylor, and Tom Brady and that and that order. Okay. And I actually think Jerry Rice, I would have, you could just give me a receiver for their career. Absolutely. And out of the best chance to win, it has to be Jerry Rice. Moss, you made the point, Moss had these physical gifts that year he was on the pat. So it was first two months. It was like, I've never had an experience like that as a fan. And there was something he passed the stadium test too. If you went to actually see him in a game, it was unforgettable to just watch him run. And it just seemed, he was the only football player I've ever seen where it actually seemed kind of unfair that he was to the defense that he was out there. Right? Yeah. I mean, this, this book is like in some ways it's like a book of criticism about a sport, you know, the same way that you've put it. Um, so the rules I admittedly are my rights, right? So like Jerry Rice and Randy Moss for a career, no question, Moss is great. For a season or no, I mean for a career, it was rice is better. Yeah. For a career, rice is clearly better. For season, rice is better. I think potentially for an important game, rice is better. But for a play, nobody's better than Moss. Well, you wrote about that. My favorite Patriots play of all time, which was an incompletion. I think it was third time. I think he was never saw my life. Yeah. Giant Superbos at the game. Everyone in the arena knew it was coming. They double teamed them. He ran as fast as he could for 60 yards. Brady threw it, I think 75 yards or some crazy thing. And it just missed him. It missed him by an inch. And it was absolutely conceivable that he was going to catch it. And it was just it was it's placing the last 18 seconds. It was it was so it was just it. I can see in my mind right now. But one of the things I talk about in this, just briefly, it's not a big part of the book. But you know, so my son, when he would play football at recess and like third grade or fourth grade, the kids would talk about mossing people. Okay. Yeah. When we get in fact, took a post-it note and wrote mossed on it. And put it on his forehead. So when he scored a touchdown, he could lift up his bangs and say like he moshed his opponent. None of these kids knew who Randy Moss was. None of them. They didn't even know that the mossed term had a Randy in front of it. And to me, that's like, this is somebody who's transcended the game, right? This is somebody who like, it's not, Randy Moss was not the first receiver who was ever fast in a great jumper with great hands who did these things. But he became the definition of this thing. This thing that kids want to do, right? When they play receiver, they want to moss people. They want to use like pure athleticism to simply out-catch. I think that's a term. They're a point. Yeah. That's meaningful to me. When you see someone do that in a game, when you're watching just any football game and you see a guy do that, it's like, he moshed him. That's a Randy Moss type thing. And I would argue that whenever you see anyone running the football, you're kind of seeing Jim Thorpe. That is that the essence of that, the essence of being faster and stronger and more agile and more nimble in your opponent. And you know, in this sort of like real kind of DNA of the sport, I think it probably does go back to that. Yeah, the right. I'm really possessive about the right thing. Because I think sometimes with this legacy stuff, and this is one of the reasons I wrote my basketball book a million years ago, was like some people live on other people's don't. And some of it has to do with what happened after their careers. Did they stay on TV? Did they stay in the limelight with social media now? Are there clips easily caught into? Randy Moss was a problem and you just watched these amazing highlights. Rice was the best receiver I ever saw. Moss was the scariest receiver I ever saw. But if I had one game, like how do you not take rice? He was always open. That a matter of the quarterback was. And he's playing a time when... Like, with Rice, he plays with these two great quarterbacks. But then even at the end, I mean, like... Then he goes to the right, or he's 40. But he's also playing during a time when you could still get hit pretty hard over the middle and get your head taken off. You know, you know. Absolutely. I mean, I think that it would be... You could still make... You know, you can use different arguments for this. I mean, that's one of the things. Like, there are different ways to think about these things. I'm presenting my way of thinking about this. Yeah. But... Well, the one thing, the biggest thing I learned was that I might have known this and forgot was that Roger Stubbach was your only true sports hero. Well, yeah. I see. I think it's... I just think it's weird to have a hero as an adult. Like, as a man, I shouldn't see another man heroically. Even if they're doing the wrong things, it's like that's just now... Right. You need heroes when you're eight. And the hero... You're hero when you're eight, and you're hero for life. So Roger Stubbach is my hero for life. You know, and... The sort of thing that I talk about is... I feel extremely lucky that that's how it worked out. Because it could have been anyone. And in many ways, Roger Stubbach, to me, represents the best possible hero. He could have picked OJ Simpson. That would have been terrible. Yeah, absolutely. Yes, you know. You know, I got that. It's like, oh, Jay, pull the car over. Just quickly to go through stuff because we got to run soon. You have chapters that we didn't talk about about simulations, football coaches, the white black thing, CFL 3-downs versus NFL 4-downs, which I thought was fun. The football coaches almost felt like that could have been in its own book. And I think if anything has not changed about football over the years, I think golf's never changed. You can watch a 1979 Masters on YouTube. By the way, they have all the old Masters on YouTube. You can watch them. It's exactly the same. Everything, the rhythm about it, the course, it's like you're in a time machine. Boxing for the most part is basically the same. You just two guys in a ring trying to beat each other and we have rounds and a referee. And I think tennis, when you think about sports like that, those sports have evolved and changed. Hockey's changed. Basketball's changed. Course racing's probably the same. But when I think about football, football's changed in every possible way, except the coaches still have this outsize something. I'm watching what happens now with Vrable and the Patriots. And it's like, we had a terrible coach last year and the team was a disaster. He came in, culture, the guy bought into the guys, built certain guys up, stuck with guys that maybe shouldn't have stuck with and just kind of flipped it around. And I watch this happen with Bell Check. And now I've seen it happen twice with the Patriots coach. And it's still the most important guy, those in the quarterback. And that has never changed. Well, okay. That's never changed because coaching does have more impact in football than almost any other sport because it's a constantly hierarchical thing. I mean, the fact that like every single play is being, not 98% of plays are being dictated by somebody in a booth, transmitted down to the sideline. So it's been really can't control it. But to me, the more fascinating thing is this, I would say in practice, football coaches have actually changed quite a bit. There's a lot of coaches in the NFL now. I can't really say that I remember a guy like that when I was young, especially among kind of the younger offensive minds, you know, the Rams, the Vikings, these things. However, the caricature of the football coach never changes. The idea, you're a big sports movie guy. The way a football coach is presented in a sports movie does not waver. It doesn't matter if he's presented positively or negatively. They still have the same central qualities. Only a used car sale. That's the only job that has more of a shared idea of what the personality of the person is like compared to the football coach. You know, I mentioned how like, you know, there was, you know, there were near there's the movie all the right moves. And there was the TV show coach. And it's the same guy in both, you know. And in one, he's a good guy to one, he's a bad guy. But the way he acts is kind of the same. It's like it doesn't really change. Like we can see that the things the football coach does in different ways. I mean, that's why I put like, you know, like what Kamala Harris thought was going to happen if she takes a guy who was a, you know, picks a deep who was a former high school football coach. I think she believed, well, people are just going to accept that these things about football coaches apply to him. Who turns out that was not the thing to do. But, you know, it is like, if somebody said like, oh, hey, you know, your, say your daughter came home and she's like, I got a new boyfriend. And, and you're like, what's he like? And, and she's like, well, he's kind of like a football coach. You would instantly have an idea of what he must be like. You would instantly have an idea of what he does. Yeah, be like charismatic. Don't trust him. Probably full shit. I don't trust his intentions. Well, like, or maybe he'd be like, you know, it's, it's, it's not the outcome. It's the process. Sort of read all like these things, like he's kind of, yeah, these things that they sort of believe about how to live. You know, it's like, like, right, some sort of code they abide by. Yes. And, like, you know, whether never affects him, you know, or, and it's like, it's like all these certain things that, like, things they believe that, like, you can't be a football coach if you don't believe it. All of it. Yeah. Well, and there's so many bad coaches in all sports, but it feels like they can do the most damage in football. Well, yeah, they can like single hand in the, because football fundamentally, it's not that fun to play. You get the shakekick that of you and you really have to buy into the team and the concept of giving yourself up for the, for the greater good, right? And if you have a coach that you either hate or doesn't get you to buy into that, you end up like the Eagles this weekend. We have AJ Brown's like, I'm fucking out. I'm not even talking to the press. I'm done. I do feel we've talked about this many times in the past. I do feel that you are unfair to coaches. Oh, there's no question. You agree that well, but why would you keep doing it if you agree? Well, because it's, it's, I get passionate about this stuff. I listen, there are some really good coaches. And then I think there's a bunch of coaches that are either mediocre or worse that do most of the damage during this playoffs. Like we saw in that Green Bash Kaggle game, that it's like impossible to lose that game in for the Packers. Okay. And they were poorly coached. And that's why they lost. Can I give one, I just want to say my point of why I feel at times like you and Sal and some of the guys are unfair to coaches, right? Yeah. I feel like you look at what they do on Sunday as 90% of the job. What in fact, no, I don't, I don't feel like 20% of the job. No, here's, here's where it's unfair. I think it would be really hard to stand on the sideline with all that stuff going on. And be able to concentrate on all the stuff you need to concentrate on to win a game. Whereas when I'm on the couch and I can be like, well, I would you throw on second down when you're just your jobs to kill the clock? He's worrying about it. There are 11 guys in the field. What's even, and I think there's so much stuff going on. Sometimes you can just miss shit. Sure. But on the couch, you don't miss anything. But it's more than just that the job on Sunday for three hours is more complicated than it seems. Those three hours are the culmination of everything. Right. And I think that a lot of times people will be like, why is this guy still getting higher? Why are they still hiring this guy? It's because, yeah, they do have some bad o'clock management or there's these mistakes that they make going for fourth hour or not going for that. Yeah, they have a flaw. But there's all of these things that make them a good football coach that are completely divorced from the game we see. There's also a media narrative thing that I think we're watching right now with John Harba. Right. John Harba was going to get fired before Lamar took over from Placo like halfway through that season. He was like, he was done in Baltimore there. Lamar came in, saved this job. And then he rode the Lamar train for, I don't know, six, seven more years. Then he finally gets fired because he can't really click with Lamar in the right ways, obviously. And now he's the number one coaching for age. And it's like, this guy almost got fired in 2017. And I have no idea how good of a coach he is. And we just got to watch him. Some people think he's one of the best five coaches in the league. Other people are like, ah, we'll see you in the second team. We just thought Pete Carroll go to Vegas and was a disaster. So I don't know. It might be a situation where there's only like four or five good coaches and that's it. Shanahan clearly has proven that no matter what's happening with this team or his roster, he can still compete. Well, I mean, it would seem to suggest that the job he has done this year is maybe the best job anyone has done in the league. Yeah, this is like he is now like unassailably. You could have picked him apart for the comebacks and for his record early on his career. But now he's there. So what do you think about this new story about how the reason the Niners are all getting injured is because they're oh my god. And I had a plan to do a kill. Those are the killers for you. Okay. Oh my god. Now I you were one of the first people I thought of, but I read that because I was like, I can imagine Chuck Reed in this entire thing. And then googling for another two hours about what's I mean, the crazy thing is the story comes out and then Kittle terraces the kill is two days later. Like yet another one. So I don't know. I think there's something to it. I'm not. I would if I was a player in the Niners, I'd be like, we're not playing until you move the practice facility. Really? Like, yeah. So you've got a lot to it. You don't think there's as a player, you would say I'm speaking for the team, we need to change our practice facility. I would, wouldn't you? I mean, I don't know. It is possible. Like, why are they by far the most injured team? Okay. They are the most injured team. Are they by far the most injured team? I think they he said they had by far the most tendon ligament damages. Anyone in the league said this. This guy who did the long piece about it. I mean, but that's like, let's let's see the list. Let's see like what's the difference between them one and two and what's the difference between one and 14? You know, all right. So sign me up for way more research on a fascinating topic. Because what would it, what would it mean that this is hurt? Like because there's obviously many different ways to get it. So what is what is the idea that that I mean, I'm not even just agreeing with it. I brought it up. But is the idea that there's an electrical charge that is weakening 10? What what is it? It's like weakening muscles and tenants. I mean, the bigger thing is why people who work in there, the people who work, I mean, that would be like, you know, are they, are they constantly, are you like, do they, do they go to, you know, to urgent care more than the other, like these are other things you have to look into. I guess I don't know what it's just an, it's a crazy story, but this, straight, you know, I would say it's the most, most what the fuck story we've had in sports in a while. With the way it was laid out, I was like, this is unbelievable. Like, how did they not know all this was happening? But this kind of shit that you just happened, I'm like, 1960s, right? They not know how would they know how long would it take you to put that together? That wouldn't certainly be the first thing. I had an injury plagued team. Like if I was coaching, if I was coaching the COX or whatever and we had a ton of injuries, certainly my first thought wouldn't be like, is there anything built around the stadium that could I think the physiology might, who the fuck do you think that? Like, you know, it's like, like it's interesting that it's a story and if it's, I don't know, it's like, I mean, what is your, what is your stance on microplastics? Ingen. A real thing I'm concerned about with the tourists. I would think about that with my daughter was playing soccer when she was little. And we would see these tourists with the pellets. And I'm like, I know those are bad for people. Skip, but what about every other extension we have with plastic? To me, oh, you're talking about like, like, it's like, it's... To me, it's microplastics. It's a shit. Either microplastics is just something we're talking about because we need to talk about shit. Or it's too late. It is over. I mean, what percentage of our... Well, so, on a scale... It's plastic. I mean, it's like, yeah. Right. On a scale of one to ten, like, cigarettes where they knew something was wrong for a long, long time. And kept kind of... No, no, it's fine. And then after, by what, the 70s? Well, it was... By the time we were like teenagers, we were like, we know cigarettes are really bad. But like, I... I think... There's still running ads for them in the 60s. But there was also like a certain, like, no one... Like, people knew if you smoked your whole life, you coughed a lot. The first time you smoked a cigarette, you coughed your head, you would have been... I wasn't alive during that period. But there had to have been some understanding that, like, smoking is not healthy. It is smoke. You know? And my mom died at Long Cancer in age 51. But it was different. The military gave people cigarettes because it was like, you'll call them your anxiety, whatever. I had a teacher, like, chemistry teacher. Her mom told her when she was in, like, high school, start smoking. You'll keep you thinner, whatever. So, yes, we thought of it totally different, you know? Um... So, I wonder with microplastics, 50 years from now, we're like, holy shit. Remember when these idiots had water and water bottles? And we're just inhaling plastics, yeah. But I mean, it might seem like that. It's just hard to... When I have one more thing before we go. It's a short one, but you wrote about Vince Ferragamo in this book. A little bit. And it got me all excited to just kind of rekindle my fascination with Vince, who had a nice little run there. It took the ramps to the Super Bowl. I didn't know you were a big Vince Ferragamo fan. We never thought that. It was a fascinating rise and fall. It goes to the CFL bombs. Comes back, but it may be looking as pro football reference. And it was one of the most entertaining, like, 40 seconds I spent in 2026 so far. His last couple of years, he threw eight touchdowns and 28 interceptions. Those last three years. And it's like, you can go in these 1980s deep dives and you'll see some of the worst stats. You know, like... He also came back from Canada and a 400-year-old passing game. I know. He was good. The area came back and then it was like... I think prior to leaving one year, he led the NFL in passing touchdowns and he was terrible with the yellowettes. It is just... It is an interesting... What are some of these? Because now, a bad year is like, Gino Smith throwing 15 picks. It's like, oh my god, Gino was so bad. It's like, can I show you Steve Grogens' pro football reference in the 1980s? Nothing is crazier than just looking at the trajectory of completion percentage. There was... When we were kids, you wanted a quarterback to complete half his passives. You could not have got like that. Now, what were some other great 42nd moments you've had this year so far? That was way up there. Okay, what else? What else? 45th and 50th. It's a very specific tight window, Deb. No, I was just trying to think of under a minute. It's just really... That was probably number one. Yes, Steve Grogens when I was a kid in 1981, which was an eight game season, seven touchdowns, 16 interceptions, and 54% of his passes. And it was like normal. Because back then, when you're a quarterback, they're diving at your knees. You could hit every wide receiver over the middle. If you had a quarterback that was 22 touchdowns, 12 picks, 58% completion, that guy was like probably an all pro. Right? Well, yeah, you know, it's just... Okay, the one thing I want to say about this, because I know like, okay, so a lot of this book in some ways, I can hear a person listing this podcast, or hopefully reading the book, and being like, okay, this, so this guy's, he's convinced that like, everything was better in the past than it is now. No, no, you didn't. I don't think you did that at all. You know, it is... It's an interesting deal. A few years ago, it was like... Must have been like the anniversary of Super Bowl 3 for some, some anniversary. So they were showing the Joe name at the Colott's Jets Super Bowl. You know, they were replaying it. I can't remember if it was on ESPN or ESPN Classic or whatever it was. You know, so I watched that, you know? And it is... It is kind of mind blowing. Like, late in the game, okay, it's like Baltimore's down like 16 to 7. There's like three minutes left. They're huddling every play. They're not... They don't use the shotgun. It's like, you're watching this. You're like, how could this... How could this be the way it was? Like, like, do they... The only difference is the offensive lineman, like, jogged a little faster to the line of scrimmage. And I was like, you scored twice. What... How could you do this? So it is sort of incredible how as much as people like me and people like you, like, you know, we sort of like long, at least the past in a way. And how much we loved it and how... And then when you actually experience, you were like, we're watching... Like, what is this? Like, this is... Like, everything has improved. It just feels terrible. I mean, I was talking to Sal about that this weekend because we were both following this guy on Twitter. I think his name's Kevin Galger. He posts all these old kind of pretty clear videos of... No, I fall in two. Yeah. It's like, it's the 50th anniversary of this game. Yeah. It's the 40th anniversary of this game. So during the playoffs, he's been posting all these playoff moments. And some of them... I won't say I've forgotten. I just haven't thought about it all. There was a lot of Vince Ferragamo Stefano. A lot of the... There was some Vince in there through. All the way through. The round stuff was the, you know, the one that always beat him in like 78 and then the Rams upset him in 79. He had the Hollywood Henderson interception touchdown on there. Yep. So they showed the Mike Renfrow play, which as a kid was this incredibly important moment in my life that just kind of came and went. And I'm not... I was a Patriot fan, not a Houston fan, but I didn't like the Stairwars and the Raiders because they were in the AFC. Those were the teams you had to be. So they became like the villains for me, those two teams. I just rooted for anyone to try to beat them. And Renfrow catches this, seemed like a touchdown and they huddled and they ruled no touchdown. Now, the Steele fans would say that wasn't like they would have won the game if he caught it. But it was still a really important play. The Houston ended up losing and it felt incredibly unfair. And it was kind of the moment when instant replay the ball kind of got going. But I remember where I watched that game. I remember how I felt. I remember being really upset even though it wasn't my team. And now we just... Now that stuff's fixed. Now it's a catch. Right? Now they look at it for two minutes and it's overturned and Houston has a better chance to win the game. So I don't... Of course things are better now. You know, like if you're a Houston fan, the Patriots lost on the Sugar Bear Hamilton. Rather than the passer, which wouldn't be able to be reviewed, the Renfrow thing would have been removed. But the thing that you just said, like you said, of course it's better now. That's an example to me of why things are worse now. Why? You just talked about something that happened to you when you were probably what, 9 or 10 years... That was 9, yeah. It lives in your mind, right? Yeah. It also... It means all this... You know, it was this critical miss call that sort of solidified the Steelers dynasty. Stop Houston from going to the Super Bowl with all those good-er-old Campbell teams. They never went to it ever. Bump Phillips and everyone's were... Okay. Now that would have been overturned. You know, they would have got the right color whatever. But like to me, the other thing is better. I mean, I say this on every podcast. So you'd rather have the pain... I hate it to replay in every way. I think it is absolutely insane that the evidence it takes to overturn a catch or drop on 2nd, 8th in the first quarter of the game is greater than the evidence needed to give the guy an electric chair. They're not just kill-a-go. You'll need indisputable visual evidence to prove that the guy before we execute him, right? But in football, I think it is... Because they still get things wrong, right? There's still elements of an incident that don't work. It slows the game down. And it also, to me, forces me to remember like... There is something kind of something silly about this. It's like guys are playing the game. Humans are playing the game. But humans can't officiate it. We need robots. We need technology to do it. Because even though people are playing, it's so important whether or not Renfro catches that pass that we need to... Like, I just... You say you're a human-era guy. The only human-era is part of it. In the same way, it would be like... I mean, it just happens sometimes. The only time that I am not against incidentally played is I don't mind it when it's was a basketball released before after the light comes on at the end of a half or a minute. Just looking at quick. Yes. You know, because that's like it's the last play, this is it. Like the idea of it, you know, but the idea like, instant replay and officiate every reason is obviously damaged basketball. The last two minutes of a basketball game, deeply, particularly the idea of plays that throughout the entire game would be officiate in one way. But because we have video evidence, they go the other way. If I hold the basketball in my hands and you punch it, technically, yes, it does touch my pinky finger last. That's obviously out on you, you know? But when I watch it, like a football game, it's like, you know, they talk about... Remember the rams and the Saints a few years ago, like with this interference call late in the game, and say, you know, that's just part of it. It happens. It's like I... Basketball happens, too, with a Miss a Gold Tand or the Miss Something that can't be reviewed. And it's like, hey, we'd all kind of move on. We move past it. The Renfer thing was a little different. Like sometimes, like you hear people be like, well, when the playoffs start for any sport, why does the division winner get a bot? Like it should be, it should just be, you know, a straight recording of the record. So in the NBA, it shouldn't matter if you won your division or whatever. It should matter just, you know, it's like, but that's what it is. We designed it this way. This is the sport. Yeah. Okay, it's like, we're not trying to answer. Like, we're not trying to solve a problem. We're trying to create something that is sort of interesting and alive and meaningful and can be used in different ways and just understand ourselves and the world. We don't need to find the best possible truth in all of these cases, because it's already a fictional world. It's a simulated thing. Nothing really important is happening, but we love it anyways. So why do they get to fix this thing that we love to make it more... I don't know what, of like objectively true. Well, this is kind of what your book's about. It's like the constant quest of solving things, perfection, innovations. How do we get better, better? One other thing I found out in that Kevin Galgur thing, how much I enjoyed the really horrible weather games. I'm feel like we have those anymore. You know, I would regret it. Houston, Houston just go into Pittsburgh and it's just freezing rain. They lose 34 to 5. It's like zero degrees. That weather could have been a chapter. I know. That was the one chapter that I regret. Like I felt the book was to write length. But I would have liked to write something about it, because this is another thing that sort of sets football apart from other sports. It's not indoors. We never delay the game or stop the game because we do it for lightning. But you know, it's like the weather is part of it and it changes the way we think about what makes a football player good, what makes a quarterback good, if a quarterback can't play on the cold. That, you know, it's like even though he may never face the cold for years, some some seasons, a guy never has to play, you know, in the elements. But like, it's so cool. You talk about watching six games at once. I guarantee you the game you watch the most during a blizzard is the snow game. It's just immediately, you know, well, you can see it from it passes the bar test where if there's a TV on and there's snow, everyone will kind of gravitate toward the TV almost like there's like a hockey fighter or something like, oh, I mean, I put it like an HD. It looks even better now. It looks amazing. We like some Friday night and all of a sudden I'll get a text and it will be someone that says like, turn on Wyoming and cargo state and I know it's a blizzard. I know it's going to be. I know it's going to be that, you know, um, and it's like, uh, is it one thing? Well, maybe that could be your next book. Well, I can't, I mean, I always thought that would be a really great documentary. Like, right. I remember we talked about it very difficult for you to do that because it's hard to get the rights that these football games. It's like only the NFL network could do it. It seems like and it's like, I don't, it's a, it's a kind of a strange thing. I also feel like one thing that I feel that that in a lot of sports, they've made them a stake now and they can't go back and fix it. Which is that like, you know, they'll delay a football game for lightning. If there's a lightning strike within a 15 mile radius of, yeah, I think that they, they looked at this wrong. They didn't realize that 15 miles in every direction is this huge expansive space. But they can't go back because if they said like, actually would be better if it was a 10 mile radius or whatever and something gets killed by lightning, they'd be like, you actually change this law. But like, that was one thing that they did to kind of like, you know, improve safety. I don't, because very often, like these delays, they clear everybody out of the stands and they can, it's like it, it's kind of a disaster. It's pretty bad. The book is called football. When does it come out? It comes out. It will be, I guess, today's the 12th of the 19th. Are you doing a little week from tomorrow? Okay, so next week or a week from, if this is, we're running up Monday or a week, come down next week. Like if you, and if you ordered, like some orders it on Amazon or there were a little party coming for that because the books are already done, you know. And you're doing any little tourist stuff or now. Yes, I am. I'm doing New York, Philadelphia, and then interestingly Harrisburg, and then I'm flying home. And then I'm doing Kansas City, Louisville, Chicago, and then I'm doing Portland and Seattle. So it's an interesting collection of towns. I like that. That's a fun town. Yeah, my, oh, I'm looking forward to it, but my, my life makes it real hard to, to go to these places. Even when you talk about like being able to watch six games at once, like that's one thing about your life that I am ambitious of. It's like you, because it's totally your job and you're just the world living, you can watch everything all the time. My whole life, all fall and all winter is just a process of me trying to see these games. I want to see which I then never remember. Like, you know, it's like it was very few exceptions. I mean, this is, you know, there was a bunch of years ago, I sometimes think of this. Like there's this concert movie about LCD sound system. Yeah, and I'm in the internet. Yes, okay. So, so we film that, we film that documentary and this before their last show, which is on Saturday at Madison Square Garden. And they're like, oh, you want you to come to the show. You know, you can get these great seats or whatever. But that Saturday was the day of the final four. And I already had plans to watch the final four in basketball. So I was like, no, I'm not going to go. I've seen, I've seen, I've seen LCD, I've seen a few times. Anyways, like, and, you know, I don't know if I can remember who played that day. Like I think it was the year Wisconsin was really good. Like maybe it was constantly one last, but I'm not sure. Oh, like, so I didn't go. I did this, I did this movie. Did not go to the big final show where I probably would have kind of sit in the front row or something because I had to see these basketball games. And I don't remember them now. It's like, it's just all gone. It's so weird how that is. Isn't it how, like, I care about these sporting events. And I know you do too, like, so much. And like, we have pretty good memories for these. Like, like, I would say the likelihood of you bringing up something or me bringing up and sporting event from the past, but likely it's pretty high to the person's going to be like, oh, yeah, you know, and yet for the most part, like, I'm just constantly, like, because I just, there's something above me that just wants to see every game. You know, also like this last weekend, like, you know, I watched college football Thursday and Friday. I could see those. And I was able to see the games on Saturday. But then on Sunday, it was like my daughter's birthday and all these things. So like, so I was like, I was playing that party and then I took my son to play Magic, the Gathering somewhere. So I'm doing all these different things. And I'm like, kind of following the game and the radio and my phone stuff like that. I can't imagine what it's like to be you in some ways. Where it's just like, I just go out and I watch everything all the time. You know, and that's, you know. Yeah, the weirdest one for me was when my daughter was like, really into the club soccer stuff, having Sundays where I was at games as football was going on and trying to do this with my phone and try it. But yeah, it's, my whole thing is I just constructed my life. So if I'm going to keep doing this, I'm going to do it at the highest possible level. I can do it. And I just have to do it this way. But the one thing that, but the one thing that's happened, I'm sorry. And maybe it's a little age, wear and tear. I found myself drifting more to four games this year versus six. I found that it was harder for me to concentrate on all six in the same way. But you don't know. So I was shooting these on or like you. No, I was just going with the pure multi view. I started to go upstairs into our little theater place and just watching the four box on the multi view and then have in my iPad going, knowing if I had to switch things. And I found that could concentrate on everything better. Well, I just, I feel like you can absolutely justify watching every sporting event that happens. I mean, that's you, you're the sports guy. So why could I just the five? I don't know if I could just fancy my wife. Georgia Tech is playing Vandy this weekend. Like I got to see it. Like what's my argument for that? I don't really have one. I so I'm just so it's yeah, but you said in your book, you were talking about there's two six and two teams on a Thursday. And I got to watch it. I said, I'm going to great. I have drawn to it. It's like it's just this dark thing. That's like I like how can I get out of every other aspect of my life to see this? And it's crazy because I know I'm not going to remember it. Like I know what's just going to go. You know, just, you know, we have to go. Okay. The book is called football. It comes out next week. I like the title. I really enjoyed the book. Obviously, I enjoy everything to do. But I really had a good time. Yeah, I really appreciate you promoting it. No, I hope you do a lot. You do not do a lot of this. Well, but you're a special case though. You're 20 year hall of fame or fast. I know. Well, that's yes, but still you would need to do it. And I appreciate that you do. Now, come on. All right. Good to see you. Check. All right. That's it for the podcast. Thanks to cousin Sal. Thanks to Closterman. Thanks to Gahal and Eduardo and Jack Wilson and Chris and Kevin as well. We will be back on this podcast on Wednesday. Stay tuned. We're doing four this week. So we have another on Wednesday and another on Thursday. Don't forget about the rewatchables. If you'd like movie podcasts, that is coming on Tuesday with what lies beneath. I'll see you on this feed on Wednesday. I'm gonna see them. I'm gonna wait. So I'm gonna say. I don't have. I feel it. I'm sure. Yeah. Must be 21 plus in president select states for Kansas. In affiliation with Kansas star casino or 18 plus in president DC. 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