Changes in sexual performance are more common than most people realize and support doesn't need to feel awkward. With MedExpress, everything happens privately online. Start by completing a short consultation reviewed by UK registered clinicians. If eligible, treatment is delivered discreetly to your home with ongoing support whenever you need it. You're not alone in this. Visit medexpress.co.uk slash podcast to learn more. Welcome, welcome to the best five minute wine podcast with Forest Kelly. Tell me a little bit about the design process of it because it's very clean and subdued. Visually you're not hit with all of this information on the bottle. You're looking at it and it's just this black rich bottle and then a gold. Looks like it's stamped on kind of like a gold medal is attached to it. Tell me about that. As I say, I come from a storytelling background and I learned that the most complex thing to achieve is simplicity. And so everything that I tried to do, I tried to find the simplicity in it. The design here is the first thing that I did like after that meeting in June, once I knew that in August I was meeting a winemaker. I got so excited and I started to design the bottle right away. I was like, oh, I got to look like this and it's going to tell this story. So the story aspect came very natural to me. You had to be a medallion. I create in the mornings, sometimes around four, five AM, I just wake up with ideas and that's just how this one happened. I knew I wanted to tell the story of the doggone, people the normal trying to earth in a well like ship. I knew you had to do something with the oceans. All of those things are so true to me, but I didn't know exactly how I was going to show it. I knew that I want to achieve simplicity and striking simplicity. And so I let it marinate and it came to me. I think about a week later, the idea of having just a medallion, just a coin, because it's almost like a collector's item to have and it's like a gift to give to create a coin like that. And then from there I started designing the regard to what it is now. That simplicity, you've nailed it very well because you're not overwhelmed on the website. When you're looking at it and I've been over a few wine websites and this is the first time that you get the explanation and I love this. We're talking about the gold and it's the breakdown of color, nose, palette and finish. For instance, color, you say a rich deep red with hints of purple, like a bold sunset after a long day. Excellent. Excellent. That's it. You know, that sets the mood and then you go down to nose, palette and finish. You had to narrow that down, correct? I don't want you to first start. Oh my God. The writing is definitely the hardest part. The visual is one thing, but you go, I think it was Pascal who there was a philosopher that was doing correspondence with. He was a French philosopher and a gentleman from England and they kept writing letters to each other and one of them, one day wrote a letter and at the beginning of that letter, he apologized to his friend and said, I'm sorry I didn't have time to write so this letter is going to be really long. So basically it's like to condense your ideas and make them very direct and simple in writing is the hardest thing. That's right. It's easier to write a long paragraph. So that took longer, that took much more time to narrow down to really get the point across, but in very simple ways. That was a lot of back and forth. But again, you can't really beat your head on that. At least I can. I go as far as I can and then I trust that inside of my body is working even if I'm not actively working on it. And then usually early morning something comes up and I just make sure that I'm aware enough to catch those ideas and write them down. I have notebooks everywhere on the side of the bed, etc., etc., to just keep notes down. Yeah, I have to do that too because you think your memory is going to remember that because it's such a great idea and then you eat your sandwich and you're thinking, what was that idea I had? I have no clue. Exactly. Yeah, it's gone. Yeah. I'm going to go and get some cookies. Yes, please. Thank you for listening. Tell your friends and pets. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow. Please like and follow.
