Finding Peak w/ Ryan Hanley

Your Portfolio Is a Fingerprint of Your Personality | Jim Lebenthal

81 min
Jul 28, 2026about 1 month ago
Listen to Episode
Summary

Jim Lebenthal, Chief Market Strategist at Cerity Partners, discusses how to build wealth through disciplined, long-term investing while managing emotions and avoiding common pitfalls like market timing and speculation. The episode emphasizes that successful investing requires a clear thesis, patience, diversification, and understanding that your portfolio reflects your personality and values.

Insights
  • Your investment portfolio is a fingerprint of your personality—it should reflect your values, knowledge, and long-term goals, not hype or FOMO
  • Time in the market beats timing the market; missing just 20 best days over 30 years cuts returns from 9% to 4% annualized
  • Emotions are real and unavoidable in investing; the solution is not to deny them but to manage them through systems like dollar-cost averaging and written investment theses
  • High-quality, boring companies (consumer staples, utilities, property-casualty insurance) serve as portfolio stabilizers that allow you to take calculated risks elsewhere
  • Speculation has a place in portfolios but should be sized at less than 10% of net worth and funded only with capital you can afford to lose, never with leverage or credit card debt
Trends
Younger investors (sub-35) increasingly using leverage and credit cards to fund speculative bets (crypto, polymarket, options), creating systemic financial riskRise of zero-time-to-expiration (ZTE) options as daily gambling vehicles, not investment tools; 95% of options expire worthlessPrivate credit market ($2.5T) facing media-driven fear despite $10T in deployed private equity capital below it, creating buying opportunities for disciplined investorsAI-driven job displacement narrative overstated; historical precedent (digital revolution) shows net job creation despite sector disruption and creative destructionESG ETF holdings often misaligned with stated environmental goals, requiring investors to audit fund holdings rather than trust marketing namesHealthcare and energy sectors rotating back into favor after prolonged underperformance, challenging tech-heavy portfolio concentrationUnemployment remains resilient despite AI adoption fears; software companies investing in AI while maintaining growth and profitabilityRetail investors increasingly using ETFs to express thematic bets (quantum computing, AI) without deep technical knowledge, reducing single-stock risk
Companies
Tesla
Used as example of volatile high-growth stock requiring emotional discipline; host owns shares and dollar-cost averag...
Waste Management
Host's best investment, purchased at $31 in 2010 and dollar-cost averaged for 4 years; now ~$175-200, demonstrating p...
Procter & Gamble
Example of boring but stable consumer goods stock used as portfolio stabilizer alongside volatile growth stocks
Citigroup
Guest's current holding cited as example of patience; stock lay fallow for long periods before significant appreciation
Cisco Systems
Guest's example of long-term holding that appeared cheap and undervalued before eventual significant returns
American Express
Horror story example: crashed from ~$100 to $3 during financial crisis; friend sold at $5, stock recovered to $120 wi...
Micron
Guest recently bought small position; up 600% in 6-9 months but guest views as fairly valued despite run-up
Corning
Host owned based on thesis about glass production but found boring; demonstrates importance of genuine interest in ho...
Microsoft
Mentioned as example of company in ESG ETFs despite unclear ESG credentials; represents market concentration risk
ExxonMobil
Cited as surprising ESG ETF holding despite fossil fuel business; illustrates need to audit ETF contents
Apple
Referenced as modern example of product investors know and use daily, following Peter Lynch investment philosophy
Coca-Cola
Historical example from Peter Lynch era of investing in companies you know and use daily
SpaceX
Mentioned as subject of short-seller speculation; host considering dollar-cost averaging position
OpenAI
Upcoming IPO cited as potential catalyst for financial sector performance
Anthropic
Upcoming IPO cited as potential catalyst for financial sector performance
EMC
Historical example of data storage company disrupted by digital technology; illustrates creative destruction pattern
Fidelity Magellan Fund
Referenced through Peter Lynch's investment philosophy of knowing what you invest in
People
Jim Lebenthal
Guest discussing disciplined investing approach, portfolio construction, and emotional management in markets
Ryan Hanley
Podcast host asking questions about investing psychology, portfolio construction, and wealth building
Peter Lynch
Historical investor cited for philosophy of investing in companies you know and use daily
Elon Musk
Mentioned in context of Tesla stock volatility and DOGE involvement affecting stock price
Khrushchev
Referenced in 1950s stock market anecdote about ICBM attack rumor and investment opportunity
Quotes
"Your portfolio is a fingerprint of your personality. It really is."
Jim LebenthalEarly in episode
"The biggest investment virtue that somebody can have is patience."
Jim LebenthalMid-episode
"It's not timing the markets, it's time in the markets."
Jim LebenthalCore discussion
"You can't build wealth around hopes and dreams, right? You have to operate in reality."
Ryan HanleyOpening discussion
"If you're going to get the returns that Tesla has given you, you only get that return by taking on risk, by taking on the volatility."
Jim LebenthalRisk discussion
Full Transcript
Financial crisis hits, it goes all the way down to $3 a share. I am telling you just from empirical observations, it doesn't work. I've seen it work once in a while, which is the worst thing that can possibly happen to somebody. And what that does, Ryan, is it turns a temporary loss into a permanent loss. I think the biggest investment virtue that somebody can have is patience. Your portfolio is a fingerprint of your personality. It really is. All right, Jim, I want to start in a place that some of this is going to be my own bias of thinking, but I really want to get your kind of take on this idea and go wherever you want with it. But it's the starting spot that I wanted to begin our conversation with, which is much of the frustration, confusion, anxiety, stress that I see maybe above the norm that we're experiencing today. So if we buy in that today, there is a at least measurable amount of additional anxiety, frustration, stress that people are feeling maybe then what baseline would be in other times. if we can buy into that idea. I see so much of that being people not living in reality. You know what I mean? Not playing the game on the field, playing a game that they wished happened. Like, I wish that I could just find one stock or one polymarket bet or one crypto coin that's just gonna change everything for me and tomorrow I'm a millionaire, right? And like, but it's like, that's not, we all know that's not how the world works. Or, you know, I wish that this industry was going to be the next thing or whatever. And what you wish, what you hope happens, you can't invest. You can't build wealth around hopes and dreams, right? So like how, one, do you buy into and or believe this idea of operating in reality? And in the world that you live in and the work that you do, how do we do that? Like where do we start? How do we know we're making decisions from ground truth versus, you know, some conceptual idea that some talking head had on X that we follow? Yeah. What a great place to start, Ryan. Thank you. And I agree with you pretty strongly about people are living in, shall we say, alternate realities. I have a pretty strong viewpoint that social media is a cauldron for cooking up those alternate realities. But let's not go down that rabbit hole, at least not just yet. I think I want to start with the punchline, which is you can study what works and what doesn't work. And let me give you an example from the world of investing, which is where I live. There are many stories that you can look out, again, on social media, and you can see these people who look like they've made it rich quick. Generally speaking, that doesn't happen, okay? Making it rich quick is very much the exception. and when it happens, it happens in the world of investing by taking on gargantuan amounts of risk that almost randomly work out. So in terms of something that I very, very passionately believe, and this is a core truth of investing, that if somebody wants to say, to answer your question, what can they do? It matters that you stay in the market, not try to time the market, not try to say, hey, I think the conflict with Iran is going to end on this date. and that's when I'll get invested. But then we've got the elections coming up, and I'll get out a week before that. I am telling you just from empirical observations, it doesn't work. I've seen it work once in a while, which is the worst thing that can possibly happen to somebody. When they get market timing right once, then they think they can do it again and again. And Ryan, I have seen wealth destroyed by that. I've seen people sell at the wrong moments and then try to chase the markets up and up, inevitably getting back in right at the wrong moment. So more than anything, stay in the market. It is your time in the market that matters. The old truism, it's not timing the markets, it's time in the markets. One corollary to this, and believe me, I can go on for a while, so I wanna give you a chance to interrupt me here, but an important corollary to this is when you're investing and you're talking about being in the market for a long time, you have to be in high quality stocks. Now, anybody who has watched me on air talk about stocks, they know that I've got a few flyers in my portfolio. But out of a portfolio of 30 names, you're talking about less than five that are, I don't want to say speculative because I don't want to be insulting to myself, but maybe have higher risk components to them. The rest of the portfolio, the 80%, that is tried and true Fortune 100 companies. They're going to make it through thick and thin. And I'll close this soliloquy. Again, I can go on for a while by saying this. If you take the last five crises that the market has faced, so that's the great financial crisis, that's COVID, that's 9-11. If you happened to invest just before those downturns, like you got the timing absolutely wrong, but you stayed in. So you had that downturn, say, in the great financial crisis of greater than 50%, but you stayed in. Your annualized return from investing at the exact wrong point in time is about 10% for each of the last five crises. You just have to stay in. You can only do that with high-quality companies. Let me pause there for a second. What is the emotional trigger that we have to be aware of, watch, that we'll say the average investor, right? So someone who maybe wants to do a little, I mean, and this might not be an investor. Let's take this as kind of our ICP for the conversation, is someone who, knowing my audience, most likely has probably most of their wealth in a business they own of some sort, whether it's a side hustle business or they're a tried and true business owner. They have a 401k or something probably in some like mutual funds or whatever. and then they like to dabble a little more, right? They like to do a little bit more, maybe some individual stocks, et cetera. Okay, so let's take that kind of as our avatar. What are the feelings, the emotions, the triggers they're gonna get that are gonna make them wanna pick up the phone and go sell, sell, sell? You know what I mean? Like how do you create a system or a mentality that allows you to not fall for those moments and sell at the wrong time or panic sell or panic buy, like chase, you know what I mean? Like just stay consistent, stay true. How do you develop that mindset? You know, that's another great question because I think we have to embrace that emotions are real. The idea that you're not going to have emotions is, in my opinion, an unrealistic expectation. You know, I spoke before we started about one of your recent podcasts with Mr. Bouchowski, I believe was his name, the fighter pilot. And I really admired that interview and I admired him because he was so objective, you know, with here's the mission and everything works back from that. Every action works back to completing that mission. And that should be the way that you look at investing. But what I'm saying is just to add to that, the reality that you're going to have emotions and what may some of those emotions be. It may be a form of greed that we call YOLO or you only live once or FOMO, fear of missing out. That's where you feel like I've got to get in today. I got to invest right now. Now, if you feel that about a stock, there's a very simple solution. Just buy a little bit. Okay. Save some dry powder because often the FOMO happens when a stock has already run up quite a bit. And my advice is just scratch the itch, okay? Buy a little bit so that it's not bugging you, but save enough capital that if it comes down, you can dollar cost average over time into a bigger position. But just, you know, again, what I'm saying is don't deny the emotion. The other thing that you have to consider is fear. And let's face it, you know, the media does a very good job of fanning the flames of fear. I'm not just, you know, throwing rocks from, you know, from an island. I participate in the media. So I see it firsthand. And if I take a look at a current issue, by the way, such as private credit, that's something that that's a story that is just tailor made for the media because there's all these headlines about, you know, this company was fraudulent and this executive says it's cockroaches and this fund is gating its investors. Okay, those headlines are catnip for the media, and they're also catnip for your fear processors. So what I invite you to do is when you're feeling that fear is step back and remember what I just said, that if you're in high-quality companies, you're going to make it through thick and thin. In the case of private credit, that means you've got to be in the right managers, but you also have to think a little bit deeper about it. Now, I'm not selling anyone on private credit right now. I'm just going to use the numbers. Private credit is roughly a $2.5 trillion market cap asset class right now. Above that, or rather below that, is about $10 trillion in private equity capital that has been deployed that would have to basically go to zero for there to be a systemic risk in private credit. That's really unlikely to happen. So follow the data. And there's a heck of a lot more data on that one story. What I'm saying is acknowledge the fear. It's a real emotion, but then manage it. In the case of fear, find out the data. Find out things like how many of these loans are in non-accrual status. What's the loan to value ratio? When you get those data points, you start to get a lot more calmer. So that's, you know, again, just to summarize, the emotions are real. Don't deny them, but work with them. Yeah, I like that you said that. I think in anything, whether you're, it's starting a business, getting married, investing, this idea that you need to have the, you need to allow the emotion, you need to experience the emotions. I think that's the first mistake is trying to act like somehow, you know, you see, you see your favorite talking head talk about some stock they just invested in and it's ripping. And now all of a sudden you're like, like, that's a, I get it. I mean, there's probably no human in the world, yourself included. You see that there's some small part of you that's like. shit, I'd love to get in there. I mean, that looks great. But to your point, if it's not part of your long-term plan, if it's not part of your investment thesis, if you don't know the industry, right, and it's anything other than some, and I'm interested in kind of how you think about this and how you talk about it around like what percentage of your portfolio can you do that with, right? Like, is there some, is it five? Is it two? I've read all these different numbers, like where, okay, I see Micron and someone says, you know, before the big run up and someone says, Hey, and I'm like, you know what? I'm gonna take a shot at this, right? I'm gonna take some small portion and maybe it hits, maybe it doesn't. Like, how do you, how do we start to structure our decision-making so that maybe if we are the type of person that has to chase that, we're chasing it in a way that it doesn't blow our entire portfolio up? Yeah. So I think trying to answer your question, we can synthesize some of the things that we've been speaking about and maybe bring in a new concept. So synthesizing the idea of long-term investing, we're not in this to get rich quick. We acknowledge that there are going to be those moments where we have FOMO, fear of missing out, and we want to get into Micron. By the way, I just brought Micron last week, okay, in the portfolio that I run, a relatively small position that I can add to over time. I actually think it's fairly valued for the results that it's putting up. I think it's undervalued, to tell you the truth. But let's face it, it's up about 600% since the last six or nine months or so. So it's not like I'm getting in at the bottom. So again, synthesizing the emotions, FOMO, being in this for the long run, taking small bites. But let me add another important critical element to investing, which is diversification. Step back. I'm an equity investor. I'm very comfortable having all of my assets, my personal assets, invested in equities. I actually grew up in a family of municipal bond managers. So I was a dyed-in-the-wool conservative fixed-income guy. But I realized at an early age that you can make more money over the long run in equities. And I'm very comfortable being 100% equities. Another client, another investor may not be that comfortable. And the worst thing as an advisor that I or anyone can do is give a client too much risk. So I may be comfortable with it, but if another client is not and you get a downturn in the market, what they're likely to do is call up me or whoever the advisor is at the worst possible moment and say, you know what? I was up all night. I can't take this, sell everything. And what that does, Ryan, is it turns a temporary loss into a permanent loss. And again, I've done these studies, the last five crises that have faced the market. If you could just buckle your seatbelt and get through it, your long-term results are fabulous, but you've got to get through it. And to get through it, you have to have the proper amount of risk, which means having some fixed income if you're not going to get through those moments where you wake up in the middle of the night saying, what's going on in the world? There's another element. No, go ahead, go ahead. Just give me one more second here. Yeah, no, go ahead. Maybe a few more seconds. Another element of diversification, which I very much believe in, is not putting all of your eggs in one industry basket. Over the last 15 years, technology stocks have just shot the lights out. And it continues. And today we're talking about chips. Six months ago, we were talking about hyperscalers. You know, it's always rotating. But for most of the last 15 years, tech has been the place to make money. Don't go to sleep on sectors like healthcare or energy or financials or industrials Because they have a way of sneaking up and giving you excellent returns When technology falters as it sometimes does Right now we're seeing an incredible bid in the market to healthcare stocks And for most of the last 18 months, healthcare has been It's been dead money It's done absolutely nothing You know not when the time comes that that sector really catches fire. Obviously, we saw it earlier this year with energy, which if we go back a year ago, it was an untouchable sector. It was doing nothing. So make sure in your equity portfolio, which is a portion of your overall asset allocation, that you're properly diversified into other sectors as well. Yeah, I think that's great. I was going to share a quick story about, I really like Tesla, okay? For not just because of Elon, but for a lot of reasons. You know, both highly technical reasons as well as just long-term value or whatever. And what's funny is, you know, I started investing in Tesla probably three or four years ago and just every month buy a couple more shares and it's just what it is. and you know i looked like a genius and then the stock split looked like even more of a genius and then it's kind of sitting around 300 400 and everything's good and i just had a stock split and then all of a sudden elon joins doge and it crashes down to what 140 or something like that it got down to and now all my buddies are not all my buddies my buddies that we talk about investing stuff like oh, how smart do you look now? You know? And I'm like, guys, what changed? Like, I'm just going to do the same thing I always do. Buy a share or two every month like I do. And I'm just going to keep going. Like, what do I care? I don't even, I didn't even know. Be honest with you, I didn't even know the stock price was 140. And I didn't, I don't know. I just show up. I do my thing because, because to your point, and this is, this is where I want to go with this question is like, I spent time and built a thesis around that company that I really liked and the portion of my portfolio I want it to be, et cetera. Okay. So if I'm sitting here and I'm listening to this show, how do I find the industries, the sectors that I should be investing in? And let me give a little more context to this question and take it wherever you want. Like, cause, cause for me, at least I find, and let me know if you see this with yourself or with others is like, not only do I need to believe that it's going to be good long term, right. Or work long term. But I also feel like I kind of need to be interested in it. You know, like if it's just some random manufacturing company, like I used to own, um, uh, I, I follow this one guy and I really liked his thesis around glass and corning and, and, And so I bought some shares. And like, it's going up and everything he's, you know, slowly and just the way this guy said, that's all good. And I'm looking at it and I'm just like, I'm bored. Like, I just I don't care about corning. And like, it's nice to see the stock price go up over time. But like, I just could care less about glass company, you know, like, so I guess, one, am I crazy for that mentality? And two, how do I kind of pick the sectors that I want to participate in? Because it does seem like you need to know a little bit or you get frustrated or you may not understand why it dives for a bit and comes back up. Man, there's a lot to unpack, a lot of good stuff to unpack in what you just laid out. Let's just start with Tesla. It is exciting. And I think anybody who's going to be an investor should be excited in what they're invested in. Tesla is incredibly exciting, least of all for the electric vehicles, mostly for the optimists, robots, for the artificial intelligence. for the data collection from the electric vehicles, full self-driving, all of these things. I mean, there's a lot to be excited about there. And that's how I want investors to think. I go back 30, 35 years to Peter Lynch, very famous investor, ran the Fidelity Magellan Fund, looks a little bit like Andy Warhol, or he did 35 years ago with the shock of gray hair. And he was adamant that anybody investing in individual stocks should invest in something that they know, that they use every day. Now, today, that might be an Apple iPhone. I think back in his day, he was talking about things like Coca-Cola. Start with something you know. Start with something you're passionate about. So that's the best way to get started. If I tell you, you know, a stock that's boring to me is Procter & Gamble. Absolutely fine company from a financial point of view. You know, they make Tide, they make diapers and all that sort of stuff, but I just can't get excited about it. It has a purpose in a portfolio. It's a stabilizer, gives a decent dividend, and over time it goes up, but it is not going to excite you the way Tesla excites you. But the reason to have a Procter & Gamble with a Tesla is because of what you just described, Ryan, about how Tesla is so volatile. If you're going to get the returns that Tesla has given you, which I not going to look it up right now but I think probably over the last 10 years It 35 annualized return I in the ballpark That return is so far in excess of the S 500 that I don really know how to compare it But you only get that return by taking on risk, by taking on the volatility that you so well described of, hey, you know, he joins Doge and all of a sudden people are, you know, keying the the cyber trucks, that was so stupid, by the way, but anyway, and the stock goes down below 200, and now it's above 400. You only get those returns by being willing to accept that volatility. I very strongly applaud you for closing your eyes. You're a young man, and you're just buying more shares as you go along. But for people who can't close their eyes, who look at it every day and they're like, oh my God, I can't believe what's happening to the stock, Just put a little stabilizer in your portfolio It could be a consumer goods stock Like I said, Procter & Gamble It could be a utility stock But just have something in the equity portfolio That's zigging when Tesla is zagging And there's just no question that If you want the returns that a Tesla has given you You've got to accept that volatility Yeah, I really like property casualty insurance stocks as stabilizers They're doing well They just don't ever go down Like they may not go up as much as others, but like if you, you know, when in doubt pull out, right. Like you pull back on their stock chart. It's just like every single one of them just incrementally, slowly boring, but just up into the right. They just keep making more money. You know, that's the whole, and also that's my home industry, like the industry that I came out of and the businesses I started were in the property casualty insurance space. So I always go there, but I'm like, I agree with you, but it's like, to your point, like find maybe find one that you are interested in right you can find find a boring stock you know one of those boring stocks that just kind of slowly goes up into the right you know those are terrible boring stocks that do that um like just maybe find one i do think that's interesting i think not a lot of people talk about that right like i feel like not enough people talk about somehow having a connection to the stocks that you buy because it does that that could be one barrier to the quick sell because you you you're like oh I know these guys like yeah they went down a little bit but I know this business like it's coming back like I got it like it's good um if you don't know anything about it like again like I talk about corning and nothing against the company like it's uh the investment actually is perfectly fine but it's like I don't know how Iran impacts the glass production industry I don't know how natural gas production in the shale pits of Canada, you know, you know, whatever, increase the cost base. Like, I have no idea. So it's almost like you're you feel like you're flying bind. Now, to that point, I know you've talked a lot about individual stocks so far. What about ETFs? Like, do ETFs play a role? And I'm interested because in the sectors that I don't feel confident enough to pick an individual stock, but I believe in the sector. And I'll give you an example like quantum, right? About two and a half years ago, I picked one of the quantum ETFs. I can't even tell you which one. And I just started dollar cost averaging in it like I do with Tesla. And it's up like 75%. It's insane. I have no idea what stocks are in there. Like in terms, I couldn't tell you one individual stock, but I was like, I want to make sure that this quantum thing is real. Like if this actually happens, then I'm kind of on board. So how does that fit in? Am I doing it the right way? Like, you know, like how do you think about these things? Yes, you are. So we're going to start by going back to your Tesla position because you used a key term. You said, I have an investment thesis in Tesla. And because of that, I don't worry when the stock goes down. I just buy more. Okay, that's the critical starting point if you're going to invest in an individual stock is you have to have a well-thought-out investment thesis. And you really need to do your research, not just listen to what a guy like me says about a stock on CNBC, but really read the financial statements. Think about who the customers are and then go analyze those customers to see if they're healthy, if they're getting benefits in their business from using the products of the company that you're thinking about investing in. Now, I could go on and on about that, but the key point is you have to have an investment thesis. Let's say that you get to a point where you're in a sector or you're interested in a sector that's somewhat esoteric, like you just pointed out about quantum computing. And let's face it, I used to be a nuclear engineer. I've got some particle physics grounding. I couldn't, I've read so much on quantum computing and you're in that nether region where reality gets distorted and electrons can appear simultaneously in two places. and you're in this sort of wacky world, okay? I'm not gonna understand it. And so I can read all the financial statements that I want for these companies, but I'm not gonna understand the basic underlying engineering and physics that go into it. For that reason, it's far better for me or for you to use an exchange traded fund to express that theme without deciding if somebody's got the right particle physics interpretation and the other company doesn't. So that's number one You get a theme, yes, use the ETFs There's also more course ETFs that I use from time to time So you may or one may think from time to time Hey, the financial sector is undervalued right now For whatever reason, it's been oversold As it actually has been for most of this year And you've got all these catalysts coming The catalysts could be the coming IPOs of OpenAI and Anthropic We've already had SpaceX It could be that the market hasn't interpreted or appreciated yet how strong the economy is. It's worried about the consumer and high gas prices. All of these things may make a sector undervalued. And instead of trying to read through the financial statements, which for financial companies, and you know this because this is your industry, financial statements for companies in the financial services industry, they're like reading the Bible. I mean, they are long and long and long. Sometimes you just want to push the easy button and buy an ETF. Here's what I strongly suggest. Look at the holdings of the ETF. Don't be surprised because sometimes an ETF can hold things you don't want to hold. And you want to make sure that what's in that exchange-traded fund really reflects those stocks that you mean to express in your investing. Yeah, I one of the things that I was shocked about when so I'd say maybe like 2017 2018 is when I really started taking investing seriously beyond just like dumb money in a 401k, right? And I started thinking like, hey, I'm, this is my life. This is my retirement. This is money that I want to spend like I need to, I want to be a little more actively involved. You know, I'm not going to become a financial planner. but I also want to kind of understand what's going on. All right. So my point in saying that is one of the things that I was shocked by when I started to dig into ETFs is how with very different names, like if you just looked at the name of the ETF, they might have the same exact crosscut. Like you could think you're getting like small cap, you know, 2,500 growth and, you know, growth global, whatever. and they're like the same exact companies. Now you're buying two different ETFs with different management fees, you know, whatever you got going on. And you're essentially the same companies. Like you're not really diversifying. So like you kind of, like if you want to take ownership of this, you really do have to dig that deep into what's underneath. Because I feel like a lot of people just window shop this stuff. I think that's exactly right. And when you do dive deep, not even that deep, just look at the holdings of various ETFs. some things can surprise you. So I'll just give you an example. And I may touch a nerve with people who are listening. I don't know. But ESG, Environment, Sustenance, Governance, has been a theme over the last several years. Sometimes when I look at stocks that are in an ESG ETF, I'm a little surprised. Now, I haven't looked in a while, but if I go back six years ago, I might find ExxonMobil in an ESG. And that makes you scratch your chin and say, how does that get in there? And it's because of the fact that they have some green initiatives. But if you really think about it deeper, I think what it is, is the fund manager for that exchange-traded fund saying, look, I think ESG is going to work, but I have to have the core of the S&P 500. I have to have the core of the market overall in there. And so you would see stocks in there like a Microsoft as well. Now, Microsoft maybe is not as egregious an example as ExxonMobil, but Microsoft, I sort of scratch my head again and say, what are they doing that is ESG? They're really just a macrocosm of the market overall. And so you have to really look at what's in those exchange-traded funds. I do, you said, and I love talking to you, Ryan, because when you set up a question, you also, you plant a seed, and you did just now, and I've got to come back to it, even though it's not necessarily related to ETFs. I think you were talking about your 401k. I think that's, yeah. And you're younger than me. You're a young man. You got a lot of runway ahead of you. And I think a lot of your listeners may similarly be young. And if there's a few principles in investing that I would want to impart, get your retirement accounts funded early. That power of tax deferral is incredible. And I say this first just from the experience of clients that come to me having retired with IRAs that are measured in the millions of dollars. And I can tell you they didn't get that way by contributing $8,000 a year. They got that way by having that $8,000 contribution or whatever it is today grow without paying taxes year after year after year. And just having seen it so much, I want everybody who's listening to aspire to be that client who shows up when they're 60 with an IRA measured in millions. All you have to do is just fund it. Now, we can talk about, hey, should you be in this ETF or that ETF? But given that this is money that most people aren't going to be touching for decades, I just want these young people to put it in the market overall. Buy the spiders, buy the S&P 500 depository receipts, low expense, and you're in the market for decades and decades to come. Yeah, especially with like a 401k, it just, it's like, you can't beat the S&P 500. You know what I mean? You can play around with some different stuff maybe, but like, it just seems like you're never, you're not going to want to log into that account all the time. You don't want to be changing the funds you're invested in. It's like just, you know, it's another, I think, you know, one of the things, I want to take that idea and I want to kind of build on this idea of diversification because we talked a little bit in sectors, but I'd also like to talk about it in terms of like vehicles. So we have our 401k, right? And I was always taught just put as much in as they'll match or, you know, as like a minimum. So if they're matching 2%, 3%, 5%, just do whatever they're matched. that's free money, do that. Okay, great. So I got my 401k bucket. And then if I'm making under, I think, what is it? A buck 50 or a buck 30 or something like that, I can have a Roth IRA on the side as well. I can also always have another traditional IRA and then I have individual accounts. And then like, we haven't talked about any like alternative investments like crypto or, you know physical physical assets like gold and silver or even you know I got a buddy who's constantly trying to get me in this and we can go here if you want to but he's got a SPV for private companies that he runs and he's always kind of trying to get me involved there and so like I feel like the sector diversification now I'm being very selfish with this question like I I feel pretty comfortable with my sector diversification in terms of doing research, having a thesis. Okay. But where I do get a little eh is in vehicle diversification and what that actually looks like and how I should think about the buckets the money is actually in. Right. I like where you're going with this, Ryan. And I may torture the description a little bit. You said vehicles. I'm now really thinking about asset classes, meaning we've been talking about equities. That's an asset class. We touched a little bit on fixed income and should you have that to help you sleep well at night. That's another asset class. But then you went into some of the critical asset classes of today's environment. What are you supposed to do about crypto, about precious metals, about private markets? I think I'll answer that by just talking about how my firm is positioned right now. And when I say right now, this is how we've been positioned for several years. And we do believe in the private markets. So we believe in private equity, private debt, private real estate funds. But I have to say this very clearly. You have to make sure you have enough liquidity first. You have to have enough liquidity to live your life. And I'm also thinking about this in terms of what we were just talking about of retirement accounts. because I do think about people who are listening to you and me right now and they may be saying, hey, listen, man, that's great that Jimmy Labenthal thinks you should put as much as you can in your IRA, but I can't afford that. I totally get that. And I always want to meet people where they are. Do what you can. However much you can put into an IRA or if you can start funding a 529 plan for your kids, I'm just telling you that tax deferral is fantastic, but please don't sacrifice your well-being right now. Don't make yourself miserable by funding what's going to come decades down the line. And this applies. I don't mean to cut you off, Jim, but I saw a stat the other day that was, and I'm going to butcher it and I'm going to try to find it, guys, in post-production. But the essence of the stat was that the amount of people, the amount of credit card, like people are putting money in crypto and then running their life off credit cards was essentially what this stat was like they're like there's there a lot of this is the younger generation like sub 35 they're they're they're leveraging these like yolo type asset classes like polymarket bets and you know all these kinds of things and then living their life off off negative cash flow and credit cards, which is absolutely bananas to me, but it's kind of like this. I don't know. I want to get that. I want to get that down the line. I just I'll throw that in there. We'll let's circle back to that. Keep going. We better come back to that. That's really important. That comes under the heading of speculative investment. Let's discuss that. Let me let me continue on the private markets for a second, because what private markets do is they take out the randomness that comes in the public markets on a day-to-day basis. I'm a former engineer, former nuclear engineer. I drove submarines for the Navy. And in that world, if you pull a control rod out of a reactor by half an inch, the reactor is going to respond the same way every time. All right, the coolant is going to go to a certain temperature. The steam pressure in the steam generator is going to go to a certain pressure. The turbine is going to spin faster, and you're going to reach a certain speed. There's no question of what's going to happen. But on any given day in the public markets, two plus two can equal five. And there doesn't have to be any reason to it. You were just using a great example with Tesla, which goes from 400 to 140 to 400 to 200. That's not a real measure of the company's worth. What private markets do is it takes out those vagaries of the day-to-day machinations of the public markets. And it just says, listen, we're investing in this company for the long run. Here's what we're paying. Here's what we think it's going to be worth. And we'll get there when we get there. We're not going to measure it every single day and drive ourselves crazy. That's a very important feature in an overall asset allocation because it dampens out volatility. Now, somebody may want to say, well, geez, I wish I could mark my own book of securities to whatever I wanted it to be. Okay, you have to be with the managers in these funds that are noteworthy, that are credible, that have high integrity and a great track record. And then just let it go for the long run. Also, in terms of current positioning, we do have a small allocation to gold right now. Gold, you know, sometimes people look into this and say, hey, it's done so well over the last year, two years, and they think that it's an absolute return vehicle. It's not. For us, it's a hedge. It's a way of saying there's a lot going on in the world that changes on a day-to-day basis. there's been more than a few times in the last two years where the world has seemed to question U.S. supremacy in terms that's a bad word, I'm sorry U.S. the reserve currency status of the U.S. dollar and the status of the U.S. treasury market as the risk-free benchmark and as that gets questioned gold serves as a hedge what I call an end-of-days hedge but we're not saying that oh this is going to go up 10-15% over the next year it's something to protect protect against on the downside, which leads to a great question. And we're getting more and more speculative as we go on here, Ryan, what to do about cryptocurrency? Because my rub against cryptocurrency is I can't value it. And so if I were to tell you or anyone as a client, hey, we're going to buy crypto, we're going to buy Bitcoin today at $59,000. Let's just say that we're not done with the crypto winter yet. And it goes to $40,000. And you, Ryan, call me up and you say, Jimmy, why on earth did you buy it at $59,000? You do not want your advisor to lick his finger and stick it in the wind and say, that's what I was doing. I thought $59,000 was good, and I turned out to be wrong. You want to have some sort of framework, which in equity investing or fixed income investing, you can look at a company, you can look at a balance sheet, you can look at cash flows. You know this. You ran a business and you successfully grew it and sold it. There are metrics, key performance indicators that you can look at that are absent in crypto. I will be the first to admit that gold kind of has some problems valuing it as well. But I do want to have some hedge in the portfolio. That's why we have that. Now, let's go a little bit more into the real speculative stuff that you were alluding to, where people max out on credit card debt, which usually is well over 10% in the interest rate. In some cases, it can be 20%, 25%. So if you're doing that, you're saying, well, I think the investments that I'm making and financing with credit card debt can do better than that. To which I say, maybe. Maybe. I mean, there's been times where cryptocurrency has more than doubled in a year, but you don't know when that's going to come. And you don't know how far down it's going to go in the first place. And you might lose your nerve and sell the cryptocurrency or whatever the speculative investment is too early. And now you're stuck with this enormous credit card debt. This goes back to what we were talking about with Tesla. You cannot get return without risk. They go hand in hand. So if you're gonna do this using credit card debt, you really have to have guts. And I don't think most people have it. I don recommend using leverage In fact I wrote about this in my book that leverage is really something dangerous like riding on the outside of a subway Most people don know how to handle leverage and they get called out. They can get a margin call, for instance, when they least want to sell their securities. So I recommend not using leverage. But let me close this on a positive note. There is room for speculation in anyone's portfolio. You just have to keep it in really small size. Speculation is basically buying a security on the presumption that somebody will buy it for you later at a higher price, even though there's no framework for valuation. If you have a framework for valuation, you can say, this is worth a dollar. I'm getting it for 50 cents in the public market. I'm fine with that. But speculation is you don't have a framework for valuation. You just think somebody will buy it for you at a higher price. That may come true. It may not come true. I know plenty of speculative investments that have made money. I know plenty of speculative investments that have gone to zero. You have to size it properly. And for most people, well, well below 10% of your overall net worth should be in speculative investments. Yeah. So I do, or have done in the past, I haven't taken on any recently, a decent amount of angel investing. And it's like the same thing. You know, I mean, you're, you know, you, maybe you're, maybe you're betting on the founder, maybe you're betting on the industry, the product specifically, the problem they're solving. I mean, but there's no, when a startup company hands you a deck and maybe they have customers, maybe they don't, you know, at the angel level, most of the time they don't. Like, that's pure, unadulterated speculation. There is literally no way to know how valuable that company is going to be someday. and like i know people and even myself maybe at different times that you get carried away right because you start creating all these scenarios in your head hey i saw my favorite influencer on instagram just told me ethereum's going to 95 and you know what i mean this uh derivative product options call over here on you know or uh what was it the last one i read was uh everybody was was pitching shorting SpaceX, you know? And it's like, yeah, but they're just guessing too. You know what I mean? Like, I feel like there's like this somehow people think certain people just know what's gonna happen. It's like, no, maybe they're right more often. Maybe, maybe their experience allows them to make some calls that other people don't see. But like, at the end of the day, we're all still guessing, you know, and like, to your point, and this is just kind of the way that I run things with my own investments is, I just assume that I don't know shit. right? I don't know anything. And I do research and I come up with a thesis I like, regardless of the asset or the industry or whatever. And then I just dial a cost average in because like you said, I have no idea. Like the idea that with all the things I'm doing and then insert everyone who's listening and all the things they're doing, even yourself, right? It's not like you can track every stock that exists and every alternate investment exists and every new vehicle. It's going to always, you can't. So it's like, pick some things and then just dedicate. Like I put $25 a week into Ethereum. That's it. 25 bucks a week. That's what I do. It's not a ton of money. I will never get super rich off of Ethereum, but it keeps me involved. I think the Ethereum is interesting. I do think it has a chance to make a move. It's a hundred bucks a month, right? Like, even if it hits, it'll be a nice, you know, over the course of probably the five years it takes for Ethereum to really hit at some point, like if it does ever, like, you know, it's a small, nice little thing. But I don't want it to be more than that. And I have literally no idea when it's going to hit. I do think it'll go up. I think it has utility. I think that it's, I think it's, I think there's a lot of other things happening in the market that make it not as sexy or not as interesting right this second. But is it next week or is it a next decade? I have no clue. So it's like, just put a small amount, let it build up over time. And if it hits bonanza, you know, I don't know. It just, you know, I feel like sometimes like if you just stop chasing, I feel like things get easier. Not, not easy, not easy, but easier. I think the biggest investment virtue that somebody can have is patience. So once you've done the investment thesis, which also is its own virtue, I mean, to really dive into something. And I can tell from the way you're talking, you know what you're talking about with Ethereum. I understand what you're talking about. It has utility to a degree that Bitcoin doesn't have. That Ether network underlies a lot of applications that are going on right now. I totally get it. And, you know, on the other end of the spectrum, I don't want to be in any of these alt coins, which have, you know, a different name that you'll use, but I won't. That's just ridiculous. But patience, once you've made your investment thesis, stick with it. Now, you know, again, the way you set things up, Ryan, you give me so much to work with. And I'm going to respond. I don't think I've ever said this story before, even in a private meeting. And it's going to be macabre, but I'm going to tell you it. When you were talking about your angel investing, I was thinking about a client who is now deceased. And he was a friend and I really, really liked him. And when he died, there was a financial autopsy and there was all this stuff. Okay. There were all these investments in private companies that people didn't know about and investments in restaurants. And when you started to then have to value this as I and the accountants and the estate lawyers had to do, you started to get in touch with the proprietors of the restaurants and the business owners. And you've been one. So you may know exactly where I'm going with this. That financial autopsy of my friend, Fred, showed what everybody kind of knew, which he wanted to help people. He didn't want to just make money. He saw people starting businesses and he wanted to help them. And that forensic that came out of it made me and everybody love Fred even more than we already did because of how much he just wanted to help people. Now, he also made sure he had enough money to live his life. He wasn't betting his life savings on the local Italian restaurant that was just starting up. But I want people to think about that. And I'm sorry, this is so macabre. But think about if you were to pass today and your wife or your kids or your accountant or whomever are looking at your finances, would they understand why you've done what you've done? Would they see behind it a noble purpose? Maybe that purpose is investing for the long run. Maybe that purpose is, as I've said, helping people out as they're starting businesses. Maybe it's patriotic. I'm not going to wave the flag here, but there can be any of a number of reasons. but your portfolio is a fingerprint of your personality. It really is. I love that idea. And I completely agree with you. I completely agree with you. And I think, you know, just again, speaking for myself, one of the reasons why I feel comfortable with my spread and where I have various investments is for that reason. Like, and it wasn't always this way. I mean, it's, it's, it's been years and years to get to this mentality, but like I, the things like I could give you a reason. Like if you said, why this, why this, why this, I could give you a reason for every one of them. And I literally wrote down, like, is it worth creating a little investment narrative that I could throw up on Google drive? And if something ever did happen to me, you know, now my family, my kids or whoever could go and read it and go, oh, one, we kind of know everything that he's got. And two, this is what he was trying to do and what he was thinking when he did it. Like, do you think that's a valuable exercise? I do it for myself. I have a journal of my investments and what's behind it. Now, it's a little bit in shorthand. I'm not going to take the time to write prose. But I do that because it also helps me. You and I have both spoken about an investment thesis in anything we invest in. And having to go back to that when the stock goes against you, if you've written it down, it's so much easier to understand. I also do this. Now, this is, I'm a stock analyst at heart. So when quarterly earnings come out, I make it a point of getting on the earnings call and writing up what I think of the earnings call right there. And I go back to it from time to time because there are times where you're shaken in your investment thesis. Ryan, you're clearly a risk taker. Nobody starts a company the way you did without being comfortable with risk. But I'm sure there were moments where you woke up in the middle of the night, that 3 a.m. wake up and you're like, What have I done? What have I done? And you do have to have some stability, some core of rationality. And if you've written it down, it becomes that much easier to understand why you've done what you've done. I love this idea of an investment journal where, you know, like you said, it doesn't have to be, you know, three daily pages or whatever. But, you know, just any time you make a substantial investment or a decision, right, you just write in your thought process as to why you did it. Like, you know, I could say, hey, I could describe to you today why I'm in all these places, but maybe in truth, I don't know that I could articulate my exact thoughts at the moment when I decided to make it right just because of time and I don't have it written down. Like I have a high level idea, but like I couldn't reproduce the research for you as to or the websites I went to or the you know what I mean? Like I just have the high level idea in my head still. And I like this idea of just keep it under your desk or whatever. And even if you make one big investment a year, right, you just here's why. Here's what we're doing. Here's the thought process. Or, hey, I decided to DCA into, you know, SpaceX. And I talked to, you know, Jim and Jim's got me my, you know, auto thing set up and we're good to go. And, you know, that's this is why we're doing it. And, you know, that that's a really interesting idea. I like it for austerity, but I also like it because then the next idea that you get, you could go back through and look at your winners and losers and say, what was I thinking? What was I possibly missing? And then apply it to maybe make a smarter decision the next time. So, Ryan, it will also show you your evolution as an investor. I started doing a journal when I was doing a lot of trades. And history shows, and my own personal history included, that doing rapid trades generally is a good way to lose money. It's not the way, it's not the tried and true way. I think a lot about the day traders from the late 1990s. Some of them are still around, but most of them just eventually lost all their money. As I started writing down my trades in a journal, I realized I was trading too much. It was great to just have that feedback of, slow down, you're doing too much. There are principles like that. Things to consider, not just in terms of the frequency of trades, But a lot of people today think that the options market, just going back to where we started with, everybody has this reality that maybe I'll use alternate from real reality. I think you said false. There's this idea that with options, people can get rich. No, there's some stat that 95% of options that are ever issued expire worthless. That it's just, it's a speculative way of people to gamble. It's gotten even worse as time has progressed to the point where today there are these options called ZTE, zero time to expiration options. They're issued on a daily basis. You can buy them in the morning and it's a bet on where a stock or an index or a sector will close that day. That is not investing. That is being in an alley, rolling dice with a bunch of other guys. And the house makes money, but the investors don't. I wouldn't even call them investors. That's speculation. Writing things down is a good way to evaluate where you are and see yourself evolve over time as an investor. I think when most people do that, they get to the point where they realize the most success is picking high-quality companies, good management, solid balance sheets, defensible moats to competition, not perfect, but defensible enough, and sticking in it through long periods of time. And one, I'm going to go back to patience here for a second. Some of my best investments have taken a long time to play out. And I can list a few right off the bat. Citigroup, I'm currently in. Cisco Systems is another one where for long periods of time, they just lay fallow. And they were so cheap, you were scratching your head. Am I wrong about this? You go back to your investment thesis, which you've written down. And you realize, no, it's just the market getting it wrong. And then when it hits, it more than makes up for all that time that you had to wait. But you have to be patient. And being patient helps if you've written down what it is you're doing. Yeah. Best investment I ever made in my life was waste management. I bought it at $31 in 2010 and DCA'd in for about four years. And I think it's like $175 now, almost $200. It just kept going up and up and up. And it's like, and funny guys, if you listen, and again, I'm not, not a professional investor in any regard. And I've had just as many not do what waste management did. So just be clear, listen to Jim, don't listen to Ryan. But, um. We can listen to you. You, you, you, you know what you're talking about. But the idea to your point of like, I was living in the city of Albany at the time. And like, like any city garbage is a problem. Garbage everywhere. And the waste management trucks would come by. and then I saw like a different type of like another company go by and I was like, okay, one, I didn't even realize there were multiple garbage companies. Again, this is 2010. I'm 15, 16 years younger. So take that for what it is. And I, so I started looking at waste management and I realized they have more available landfill space left than any other publicly traded garbage company. And I was like, well, we're never going to have less garbage and it's got to go somewhere. And then the other thing that I liked about them was they were leading in turning the methane from the finished landfills into renewable energy, into energy. And I was like, oh, so they're actually making money twice on the garbage. Like, this is worth something. I mean, that was literally all I thought was we're never going to have more garbage or we're never going to have less garbage. And these guys have the most space for garbage. Like, that seems like a good thing. and like you said, it took almost a decade, but then all of a sudden, you're looking at it going, I look brilliant now. I mean, I didn't when I first invested, and I invested in a stupid garbage company that paid a one point something dividend, you know, hadn't gone up in years, and then, you know, 10 years later, but to your point, like, it's that patience and having the thesis, and I think, you know, maybe the biggest takeaway for this at a, like, step one level is take some notes and like have a plan or, you know, before you invest in something versus just my buddy on the golf course told me I should invest in Coca-Cola this month. So here we go. You know, like it's not meaningful to you. Right. So we already we talked about just a recap here. Like it should mean something to you unless you're a big Coke drinker, I guess. And then like you should have a thesis why you're actually doing it, how it fits in. And then my my question here then becomes, okay, so I, I tend to be someone who likes to do it myself a little more. Um, I do have, uh, an advisor that I will go to, but he doesn't have a ton of my money. Um, mostly just my rollovers from other like businesses that I worked in. Um, but like, how do you interact? Like for you, what is, what is the most successful relationship look like when someone works with you directly, like, how do they communicate with you? How do they, what do they need to share with you so that together you guys can create the best results? Let me start with what I think the most important thing I do as an advisor is, and this won't surprise you based on what I've already said, it's hold people's hands during a downturn and get them through. If we, you know, we can go through any of a number of crises. If we look at where stocks bottomed out in the great financial crisis, in COVID, the right thing to do was to hang on to where we are now. People often say, hey, how can I invest now? The market's at an all-time high. The market is always hitting an all-time high. Sometimes it spaces out time between that, but that's a feature, not a bug, is that you're hitting all-time highs. So the most important thing that I do is hold people's hands through a downturn. For that to be effective, they have to trust me. Now, this is, I don't want to get smarmy here. Trust is, in my opinion, the currency of my industry. It's the most important thing. But it's not something, if you and I, if you were interviewing me as an advisor, Ryan, and we've just met and I said, I want you to trust me, you'd be like, dude, like, I don't even know you. Don't start with that. Trust is something that takes time to build. And it's unfortunate because I have had times where I've started with a client, new client, just before a downturn, and it's very hard to get them through it. On the other hand, if I look at the last 18 months, casting politics aside, we've had a big downturn because of the conflict with Iran. And then a year before that, we had a big downturn because of the tariff liberation day. Most of my clients who have been with me for 20 years or more, I'd call them up and they'd say, I'm not worried. I know. I know how the experience gets you through this. In both of those instances, the snapback was pretty pronounced faster than I thought it would be. But the point is still made that it's just a question of when the markets come back, not if. So the most important thing that I can do with a client is take the time to talk to them, get to know them. I'll meet with clients often. I'll meet with their family members. You really have to establish that bond because you can't just ask for trust. You have to deliver something that makes people trust you. unfortunately, it really takes time. Now, let's talk about time for a second. I'm going to segue into something that's maybe not directly related to trust, but you've mentioned it a couple of times, and I think it's an important topic, which is DCA or dollar cost average. And it is somewhat involved with trust because the dollar cost averaging, folks, is when you say, I'm going to get into the market or a particular stock, but I'm going to do it in segments over time. I personally believe that you should really dogmatically lay that out. So if I'm going to invest $100,000, a million dollars into the market, I'm going to do it over three months, and that's going to be four equal tranches of $250,000 or $25,000, whichever number you're using, starting now, then one month after that, then one month after that, and one month after that, I'll be finished. It's very important that you do it dogmatically because what it does is it takes some of the psychology out of investing. People get worried, hey, if I buy something today, the stock market, I'm not gonna look right now, maybe it's 1% off of its all-time high. I don't wanna put it all in and then see it go down. No matter what Jimmy says about we'll be fine for the long run, I don't wanna see that. That's gonna upset me psychologically. Dollar cost averaging makes sure that you don't drop all of your money in at the worst time. It also makes sure that you not going to buy everything at the perfect time but you going to have some of each of that I find it a very important psychological tool Now Ryan if you and I were computers, we would say to each other, we should never dollar cost average. The numbers actually say that you're going to do better just investing all at once. Yes, once in a while, it'll go wrong, but over time, it makes up for it. Still, as an advisor, and this does have to do with how you establish trust. You meet people where they are. You understand they're human beings with emotions. You empathize with them. Dollar cost averaging, DCA was the abbreviation for it. That's a good way to just get people comfortable with investing and with you as an advisor. Yeah, I like that a lot. And I like that you agree with that philosophy because I agree like so much of investing for me has been like, I mean, this is going to sound weird. And again, not a professional, but just the way that my mind works. I kind of detached from the outcome, not on a micro basis, on a macro basis, the outcome is incredibly important. But on a micro basis, I kind of just, I like, again, I committed to this thing, like my Ethereum, right? So every week, 25 bucks into Ethereum. I couldn't even tell you how much Ethereum is today, right? I have this thing, I put it in every day. And then that way, my brain just goes $25 every week to Ethereum, right? It's $100, it's $1,200 a year, you're not getting super rich, but you will believe in the thesis. And look, if it does go from 2000 or 1900, wherever it is today, to 95,000. Yeah, that's a nice little hit all things considered. I'd like to be a part of that. But that seems like a very small percentage happening. So this, this, this kind of dollaring in makes sense. And if it goes up to 3000 and I make a couple of $25 investments at 3000 or, you know, make it a hundred or whatever you're, whatever you can afford. Right. Um, it's not the only thing I'm DCA and that's why it's allocated that way. Um, but like it just, there's not that, like, I'm not as emotionally connected to the outcome of each individual investment that way. Like, I feel like it's just, oh, that one, it was up a little bit. Okay. A couple of weeks later, it's down. Okay. I got a couple investments in when it was down a little bit. All right. You know, like it's, it just, like I said, I just agree with you so much. It takes so much of that emotional toil out of the process. And Ryan, you, you're the degree to which you are an objective person is way outside what the average person is. And I'm saying that not to compliment you, but to level set for the people who are watching us today. If you're listening to Ryan saying, I want to be like Ryan. Hey, you know what? I do too. Like you sound cooler than me by a lot. And you are objective. And I've listened to your podcasts. I mentioned earlier, you know, the one you did on 72% of your work is not in your flow state. And you got to work on getting in that 28%. If you listen to that podcast, what you hear is an objective person saying, these are the rules to get you where you've got to go. And I'm even thinking about the three rules you had about where AI can take over a task for you. It's very thoughtful. It's very objective. It's very clear. Most people aren't like you. Most people watching are watching you, Ryan, because they want to learn to be like you. This dollar cost averaging and many of the principles that I'm talking about, folks, I'm just trying to help you be like Ryan in terms of how you invest. Ryan, you don't need me to tell you these things. You know these things. The emotions are there. This is where we started. The emotions are real. I feel them. I think, Ryan, you're able to control your emotions better than me. I think I'm able to control my emotions better than the average investor by a meaningful amount. Just another principle that I want to share with you, and I know I'm jumping around here, but it's an important principle, about market timing. We already talked about it. I've said it many times, just stay in the market. I want you to think about the damage that can be done by getting it wrong with market timing. If you look at the last 30 years of investing, the annualized return on the S&P 500 is about 9%, which is pretty darn good. If you missed the 20 best days in that 30 years, your average return goes down by more than half. You're about 4%. It's a dramatic just for 20 days. Now, that doesn't mean that the 20 days are once every year and a half. They happen when they happen. Here's the worst thing, and here's why emotions and here's why objectivity really matter, is that those best days happen to be clumped, happen to be clustered right around the worst days. That's the way it works, is after a meaningful market downturn, you get these whooshes to the upside. And so if you're market timing and you're saying, well, I'll know to get back in at the right time, you have to consider that you're going to try to invest when every instinct, every emotion is going to say, don't invest because it's just been a bloodbath in the markets. um objectivity really matters here objectivity really matters yeah and uh and while i appreciate your kind words i will say um that my approach to investing is because i am like a highly emotional person like this is how i had to set the guardrails up because otherwise i would be in there every day looking at the stupid thing watching it take up and down by the second uh just talking about timing i have this horror story i had a friend who worked for american express in uh in in New York city during the financial crisis. And I think might butcher this a little bit. I think American express was somewhere like in the nineties to around a hundred dollars a share pre financial crisis, financial crisis hits. It goes all the way down to $3 a share. He sells at $5 a share. Six months later, it's $120 a share. that's a painful story to hear i mean you want to see a grown man cry on a golf course have him tell you that story i mean he'll tell he'll start crying today when he tells you about i mean hundreds of thousands of dollars because he thought the credit you know he bought into all the craziness the credit you know the world's going to crap the credit system's done no one's you know they're gonna they're gonna close american express you know all these crazy stories right and to everything we talked about and why I love this conversation is that I feel like like the core thesis of what you've described and laid out is, is how to approach investing in a rational, objective, non-emotional way as much as you can. And like, like I, I hold that story and I tell that story only, and I feel horrible for him. Uh, he's very smart and has made plenty of money in his life. He's not, he's not destitute, but like at the time that was an enormous hit. I mean, And that was like half of his personal wealth was in that one because that's where he worked. And he had, you know, taken the shares with the paycheck and all that kind of stuff. And I mean, that's just that's what happens when you let your emotions get to you. Right. I mean, if he believed in the company, he worked there. You know, he waits six months, just holds on for six months. And literally his stock is worth more than before the crisis. And or, you know, it may have been longer than six months, but it was somewhere it wasn't longer than a year. and like, oh my God, I just, to this day, I think about that and I'm like, what are the cryptos called? Diamond hands? You gotta have those diamond hands. You gotta have diamond hands when you're in this game. It's crazy. And hodl, hodl. That's right, and hodl. Yeah, I love these new words. But Jim, can I say something encouraging? Yeah, go ahead, please. Yeah. Hey, everybody's gonna make a mistake. Everybody. And you're gonna learn from the mistake. So, you know, when you're feeling like you wanna cry because an investment, you just got it totally wrong, Just learn from it. You can cry if you want to, but learn from it and you will see pattern recognition the longer that you invest. That's why I want to get people investing early. You'll see the patterns that whenever the media is telling you that the world is ending because of tariffs or World War III or whatever, that it doesn't come to pass. And as you were describing American Express and the great financial crisis, I remember being scared there. I remember thinking like, we're going to go back to a barter system here at the rate things are going. It reminds me of a funny story, at least I find it's funny, from the 1950s. New York Stock Exchange, all of a sudden stocks go down one day, they go down hard, and everybody's asking what's going on. And somebody says, well, we just heard that Khrushchev launched an ICBM attack on the US. Now, this story is a little bit apocryphal, but let me work with it. And some some smart older man goes to his younger clerk. He says, go buy everything you can right now in the stock market. And the clerk looks to him amazed. What are you, what are you talking about? We're about to have the world then. He says, look, one of two outcomes, either it's a rumor in case, in which case we're getting everything on the cheap right now, or the world's going to come to an end and it doesn't matter. A little bit witty. Okay. But here's the real message. How many times have each of us heard in our lives that the world is ending, that tariffs are going to undo the world order, the world trade order, that America is losing its standing in the world. I'm not being political here. I'm just saying, asking you, how many times have you heard that? Back in 2022, Russia invades Ukraine and all the talk about nuclear war and World War III. For the number of times that we have all heard the world is going to end, you know how many times it's ended? Exactly zero. So odds are you shouldn't believe it when you hear that. Yeah, I completely agree. I think it's funny. This is off topic, but I get a lot of hate because I'm a big AI optimist, huge AI optimist. And people are like, well, oh, you know, Dario said this, and Sam Walman said this. And I'm like, yeah, okay. There's two options. I feel the same way as your story, right? Like either AI is the, you know, is the damnation of our society and takes over and we're either in matrix bubbles or, you know, whatever, like pretty soon. Okay. In that case, being pro AI doesn't matter. Or AI works in our favor and it's all upside and you ride this wave and you have a chance to really take your life or your business and move it to a whole other level. Like what, like sometimes I look at these things and I'm like, okay, so the worst case happens. We're all F to begin with. So what do you, you know what I mean? Like, why would I even consider that option? Like, what am I going to do? Like, like you said, if the world's on fire and we're launching, God forbid, you know, missiles at each other, like, I'm not really going to care so much about how, you know, my Tesla stock is doing. Like, I'm just not really going to care as much. Like, that's not going to matter. where if that doesn't happen and AI does become a very positive influence and self-driving cars do reduce deaths on the road by the, you know, millions of people that are injured and die every year. And, and all of a sudden the world's a safer and more energy efficient place because of all these, you know, new technologies and new, you know, uh, uh, medical healing and all this kind of stuff. Well, I'd rather just, I'd rather tack towards that future and just deal with, you know we're in a terminator style post-apocalyptic ai war you know i'll just deal with that if it happens and you know skew towards this way i i just don't understand i don't i just don't understand i understand it but i don't relate to like the scarcity mindset kind of fear-driven stuff and it's like if you can start to create these reframes i feel like not just with investing but with so many things in your life you can like reduce the all these tension-filled brain cycles that you take because it's just like, okay, so the worst thing happens. Well, then we're all screwed. But otherwise, like, why not just plan for the good outcome? Because if that happens, you know, you're looking at huge, huge returns. I'm with you on the good outcome, both generally and specific to AI. I also want to point out that the corollary to what you described is this nostalgia for times past that tends to idealize what really was. And I like to read Walt Whitman. And I absolutely love the Hudson River School of Painting, which is mid-19th century landscapes. I find it just gorgeous. But here's the truth. As much as I might say, well, I wish I were back there myself, I'd have to worry about dying from smallpox or getting mauled by a bear. Things that I just don't have to worry about today because technology has advanced. And I'll grant you, there is something nostalgic about those paintings. I love them. But I live a more comfortable life today than I would have 200 years ago. With AI, I don't know the specifics of how it's going to turn out. I know there's a lot of concern about job losses. There's an analogy I've been using that I find really quite pertinent. If we go back 30 years ago, mid-1990s, digital technology was really just getting started. Think about the internet. Think about data storage. There used to be companies, Ryan, this may be before your time. I'm not quite sure how old you are. You don't have to say. But there was this company called EMC, which its business was selling data storage, which is hilariously quaint today, which, you know, an iPhone can store all the data needed to launch an Apollo mission today. But that data was scarce back then. And fiber optics were being laid so all this data could be transmitted efficiently. What this meant is that trading on the New York Stock Exchange changed dramatically. It was revolutionized. And whereas 30 years ago, there were 5,500 people on the floor of the New York Stock Exchange, today there's about 300 people. And I know this because I go do CNBC shows down there about twice a week. And so I see it. It's a ghost town. Now, one might think, well, this is terribly tragic. All those jobs were lost. and think not just about the New York Stock Exchange, but the same thing happened at the American Stock Exchange and at the Chicago Board of Options, et cetera, et cetera. Yes, it did. But here's the punchline. Over the last 30 years, employment and financial services has gone up by 20%, inclusive of the demise of all those jobs. That is creative destruction. And there is destruction, so there aren't as many New York Stock Exchange floor jobs, but there's all these new jobs, financial planners, performance reporters, high-frequency traders. You may not like high-frequency traders, but it's a job that did not exist before all this data became cheap and the ability to transmit it became effortless. So jobs are destroyed, but more jobs are created. That's what will happen with artificial intelligence. I completely agree. I think the grifters out there selling fear porn. I just, I know who you're talking about. Yeah, they have no, they have like, they never tell the full story, right? When you, and this is how you can tell it's a grift, is you get, well, you know, so-and-so company dropped 20,000 people and, you know, in the, in the note, they referenced AI. It's always referenced AI, never directly blamed on AI because no one's actually done that, but they referenced that AI as one of the things. Now, what none of them say is how many of those people immediately found new jobs in the same field. They never talk about how many of those people immediately found other jobs that just are a different job title. They also never take into account the fact that most of the time, and in my personal opinion, most of these companies are using AI as an excuse to get rid of employees that they felt were bloated anyways, which in most of the companies they are. And like, So you never get the full picture. It's just someone, you know, insert company name that people know. The word AI was used in the announcement and they dropped, you know, X tens of thousands of people and therefore AI apocalypse. I'm like, yeah, except I have like three buddies who have who have like blue collar jobs that are building startup little app companies and different things. And they're on the side now that that that, you know what I mean? So like there's all this additional new commerce that's being created by the new opportunities that AI has created. So it's like I just look at it all and I go, there's no benefit unless you are some sort of like crazy short seller. There is no benefit to operating the scarcity mindset version of this stuff. Like if it happens, yeah, it's bad, but it's bad for everybody. But if you're properly positioned on the optimistic side, that's where you're going to capture all the value. At least that's kind of the way that I look at the world is I just, if there was a positive to over-indexing on scarcity and negativity and fear, then let's do that. But I just don't see the data points to support that type of mentality. I just, I'm. Ryan, and the data supports you strongly. Consider that we're coming up on the fourth anniversary of ChatGPT being launched, four years. And for all the talk about how many jobs are going to be destroyed by it, we've got unemployment here in the United States at about 4.3%. We're going to get a labor report in a couple of days. It's probably going to be positive again. Initial weekly jobless claims have shown no uptick in firing. I like your term fear porn. I'm not going to use names, but there was a research. And for those of you who are listening and not watching, I just put air quotes. There was a research article that came out in February that started with the line, we are not engaging in doom porn, which was then, you know, that was a spoiler alert that that's exactly what they were about to do. And they predicted that in two years, unemployment would be above 10% and no companies would be making any profit. I can look at the publicly traded software companies, which have been beaten down badly this year on the fears of AI, and in particular, that research report. They are still growing their top line. Their margins have gone down. Why? Because they're investing in AI. They're doing exactly what you're doing, Ryan. They're embracing the future. And so instead of just getting run over, they're co-opting AI, and they're going to be better for it as they're still growing their business. Don't give in to fear. We talked about that earlier. It's a real emotion. Don't give into it. History shows that that's the wrong thing to do. Jim, I could talk to you all day, man. I love this conversation. I love your mentality. This has been such a great conversation. I know my audience is going to want to go deeper into your world. We'll have links to the book, but besides the book, where else should people go? And guys, whatever Jim references here, I'll have it, whether you're watching on YouTube or wherever you listen to the podcast, just scroll down the description, you'll find it. Sure. So I'm a partner and our chief investment officer, excuse me, chief market strategist at Cerity Partners, C-E-R-I-T-Y partners.com. You can find me there. But probably the easiest way is if you watch CNBC, two to three times a week, I'm on the halftime report, which airs from noon to one Eastern time. And it's a very vibrant show. It's kind of a talk show radio or sports radio meets finance. Very vibrant. We have a lot of robust discussions And that's a good way to get to know me as well Yeah, I love it I love it Thank you so much for your time This has been absolutely phenomenal And anytime you want to come back on And talk about this stuff You got an open invitation, my friend I could listen to you all day long And in fact, I have been You're something special Thank you, Ryan Thank you so much