The Making of A Style Icon
80 min
•Nov 5, 20256 months agoSummary
Michelle Obama discusses her style evolution and the strategic use of fashion as a tool for representation during her time as First Lady. The episode explores how fashion intersected with identity, racial representation, and political messaging, featuring insights from Columbia University professor Farah Jasmine Griffin and fashion editor Nina Garcia.
Insights
- Fashion was deliberately deprioritized during Obama's early public life to prevent being defined solely by appearance, then strategically leveraged post-White House to communicate values and uplift American designers
- The 'trifecta' of hair, makeup, and styling professionals was essential infrastructure for managing public image at scale, enabling Obama to focus on substantive work rather than appearance anxiety
- Tailoring and fit were treated as non-negotiable elements of professional presentation, reflecting a legacy of seamstress traditions in Black communities that emphasized quality and intentionality over trends
- Fashion choices carried historical and racial significance—colors, designers, and silhouettes were coded messages about representation, diversity, and American identity that extended beyond aesthetics
- The media's treatment of Obama's appearance was sharper and more racially charged than other First Ladies, requiring strategic self-definition before critics could impose narratives
Trends
Strategic use of fashion as political and cultural communication tool by public figures, particularly women in high-visibility rolesEmphasis on American designer support and 'high-low' mixing (luxury and accessible brands) as inclusive representation strategyImportance of professional styling infrastructure (hair, makeup, wardrobe) as business necessity for public-facing professionalsGrowing recognition of fashion's role in countering racial stereotypes and expanding representation in media and cultureShift toward personal authenticity and individual style over conforming to single beauty standard in public presentationIntergenerational impact of representation—younger generations having freedom to embrace diverse styles due to visibility of diverse role modelsTailoring and fit customization as marker of quality and intentionality, particularly relevant for diverse body types underserved by mass retailFashion as historical documentation and cultural narrative—clothing choices as evidence of societal values and progress
Topics
Fashion as political and cultural communicationRacial representation in media and fashion industryFirst Lady role and public image managementDiversity and inclusion in American fashionSeamstress traditions and custom tailoringDesigner selection and American fashion supportMedia criticism and gender-based attacks on women in politicsPersonal style development and authenticityHistorical context of Black women and respectability politicsFashion industry accessibility and representationStyling infrastructure and professional image managementCultural appropriation and Black style innovationIntersectionality of race, gender, and fashionStrategic narrative control and self-definitionFashion sustainability through tailoring and quality
Companies
Elle Magazine
Nina Garcia serves as Editor-in-Chief and moderates the episode discussion on fashion and style
Columbia University
Farah Jasmine Griffin is a professor of English and comparative literature who wrote the foreword for Obama's book
People
Michelle Obama
Primary subject discussing her style evolution, fashion strategy, and representation during presidency and beyond
Farah Jasmine Griffin
Wrote foreword for Obama's book, provides historical and cultural context on Black women and representation
Nina Garcia
Moderates the episode and discusses fashion industry perspective on Obama's style impact
Craig Robinson
Co-hosts IMO podcast with Michelle Obama; appears in sponsor segments
Meredith Koop
Obama's ultimate stylist and co-author of 'The Look' book; worked with her for years on wardrobe strategy
Jason Wu
Designed Obama's inaugural gown and multiple formal wear pieces; represents emerging American designer support
Maria Pinto
Chicago-based designer who worked with Obama during presidential campaign with custom seamstresses
Isabel Toledo
Designed Obama's inaugural coat; recognized as underappreciated Latina designer talent
Carl Ray
Part of Obama's 'trifecta' team for 16 years; shares career journey from salon to White House
Barack Obama
Referenced throughout regarding campaign, presidency, and contrast in styling requirements versus spouse
Quotes
"This isn't just about dresses and fabrics and designers. It never was. It's about the next chapter of who we are, not just as Black people or as Black women, but as a nation."
Michelle Obama
"Fashion is the monster that ate up New York. It could be. It's fun. It's interesting. It's something that I value. I cherish. But I also knew that fashion could define me before I defined myself."
Michelle Obama
"It's hard to hate up close. And I found that when we were in the White House, we experienced so much love and support from all factions of not just this country, but of the world."
Michelle Obama
"The look like the woman was bold, powerful, forward-looking, visionary, and empowering for everyone who dares to believe in the possibility of better tomorrows."
Farah Jasmine Griffin
"I don't want the button, the pin to walk in before me. I don't want people to say, oh my god, who's that wearing that big flower. Who's that behind the flower?"
Michelle Obama
Full Transcript
This isn't just about dresses and fabrics and designers. It never was. It never was. It's about the next chapter of who we are, not just as Black people or as Black women, but as a nation. We have women in charge, people running offices. Diversity is important. Diversity and inclusion, it's not just a catch word. It's not about economics and people getting jobs. It's about us defining, creating spaces where we now know one another. So we cannot be one another's enemies. And I know this is a book about fashion, but I hope it's a reminder of what was. What was and what can be. This episode is brought to you by Rivian and Alloy Women's Health. Hello and welcome to The Look, a special series on IMO based on Michelle Obama's latest book, which is available for purchase now. I'm today's moderator, Nina Garcia, editor-in-chief of Elle, and it is a pleasure to be joined today by Farah Jassman Griffin, who is an esteemed professor of English and comparative literature at Columbia University, and wrote the foreword for this wonderful book. And of course, the former first lady, Michelle Obama, a dear friend, true inspiration, and the reason we are all here today. Welcome, ladies. Today's topic is Mrs. Obama's style evolution on the world stage from childhood to where we are now. Thank you so much, Nina. I was going to actually also speak to Farah and tell you how wonderful your foreword was, how insightful, and how I felt it was so important to put into context Michelle's legacy in her style, not only in American history, but black culture. I think it really set the stage and really explained so much. So really, I really enjoyed so much. And there was one part that I want to mention because I really love this line. The look like the woman was bold, powerful, forward-looking, visionary, and empowering for everyone who dares to believe in the possibility of better tomorrows. You're a beautiful writer. Thank you. Thank you. It was so easy to write about Michelle because she just makes it easy. She's a woman of style and substance. And so the fun part is the style, but the substance is the concrete part that she always gave us as First Lady since then. So that sentence just came naturally when I thought about her time there at the White House, but also her legacy that she stands in a particular culture in moment, but for all of us and for everyone. Michelle, you have stayed away from the conversation about style and clothing and what that represented. Why now? I think it's time. From a sort of strategic standpoint, my thinking when I was First Lady was fashion is the monster that ate up New York. It could be. It's fun. It's interesting. It's something that I value. I cherish. But I also knew that fashion could define me before I defined myself. And as you know, at the outset of me being introduced and introducing myself to the country and to the world, there were people who were trying to define me. I felt the danger of letting other people write the narrative. So once I kind of broke through and entered, I thought, I've got to let me lead and I've got to lead with substance. And I know how important fashion is, but if we succumb to that conversation, potentially that's all I'll be, is the woman in the dress. So I thought, let's put it on the back burner in terms of daily topics. But we always had a strategy for how I wanted to approach fashion and what fashion could be. But I thought it was much more powerful to wait and let that conversation happen later. Now I'm almost a decade out of the White House, two books already written. And I feel like now, I think the world knows me. They know who I am. They know my heart. They know my history. They know my purpose. They know my mind. So now it's time to talk about fashion. I like to ask Farah, what moved you in those days of the administration? You talk a lot in the forward about the context of being a black woman, being the first woman to be the first lady, and how black women were perceived. Could you expand on that? Because I found that very interesting. And there was a lot of pressure writing on Mrs. Obama, Michelle Obama, to carry that. And I mean, that must have been, that was a lot of work and a lot of responsibility. But you put it into a context that was very interesting. Yes, we wish we lived in a world where Michelle Obama could simply be an individual stepping into that role. That would be ideal. But we live in a world where we have a history and a lot of baggage that comes with that. And she stepped into the role as the first black, first lady. And there were people who were resistant to that concept. There were people who were just unfamiliar with it. And then there were people who were so proud, but they also had a ton of expectations. So there was a kind of weight of the world on her. And everything, every move, every word, every gesture, and yes, everything she wore would be under a kind of scrutiny that all first ladies are under scrutiny. But for an African American woman to occupy that role, who is bringing with her a legacy of stereotypes and stereotypes about what black women are and could be, stereotypes that have come out of the mouths of some of our politicians, that she is resisting that, but not in a way that looks like she's fighting, in a way that looks like she's just casually being who she is. I think that that's what I had in mind, just how does she navigate that? And she navigated it so well. And style and clothing and fashion was one language that she used to navigate those treacherous territory. I want to go back to the beginning, because part of what is wonderful about this book is that you share some images that I had never seen from your childhood, even from your prom. And I know that there are stylists involved, but even back then, she had it. She had the style. How do you feel, Michelle, when you look back at that picture of you in the prom? Because that was such a moment for everyone, right? The prom date. How do you feel about her sense of self? How does that? Well, it's really interesting. That was my senior prom. And I still haven't found my junior prom picture, but both of those dresses I designed in my head. I picked out, I knew the material, the fabric I wanted. And for that prom dress, it's the champagne color. And I think to myself, what did I know about champagne? And my mom made the dress, okay? Because my mom, like so many minority women, women of color, black women, I came from a family of seamstresses. Seamstresses. My great-grandmother was a seamstress. Most of my clothes as a child were sewn, which was a source of great stress and tension between me and my mother, because I always wanted the store-bought things. I wanted the Gloria Vanderbilt jeans. I wanted, you know, so I was always a little resentful. But when it came time to prom, I thought, I know we probably can't afford the kind of dress that I would like, but I knew what I wanted. So we went to the fabric store, picked out a couple of buttermilk fabric patterns. The top was separate from the skirt, because I couldn't find, that was a skirt and top set. And the skirt was just a straight pencil skirt that buttoned all the way up to the side. Yeah, I knew it was a little... So I could... You could write, you could button it so I could leave the house with it. Two more buttons to them, and I got it in the car. I could unbutton and have it a little more sexy, and then the jacket over-neath. I knew I wanted it all to be one color, one fabric. And in my little mind, my young mind, I knew that's what I wanted the dresses to be. Very simple, classic, timeless. I didn't want to do anything trendy. And I kind of think, I do wonder, how did I know that? My mom said, my mother said, well, you just always had a lot of opinions about who you were and what you wanted to be, and maybe that's it. But I also had an eye for color and fabrics, and I knew what I wanted. But don't you think, and I'm deviating into this conversation about seamstress because I grew up in Latin America. And for us, a seamstress was very important. We couldn't travel sometimes and get clothes. So the seamstress was a very important part of the dress you were going to wear or something that you had to fix or hand me down from your older sister that you were going to... But that, I feel, makes you creative because you have the opportunity to kind of think about it and dictate, instead of buying off the rack, you're really thinking about the process. It is, it gives you the liberty of decision making. Absolutely. Absolutely. And I was tall, I was very thin always. So you needed your clothes to be fitted. So yeah, the whole notion of tailoring and the importance of... Because back then, there weren't tall sizes. Now, designers, clothing brands do a much better job of providing options for longer inseams, longer arms, but that wasn't the case when I was growing up. And it was very frustrating to pick up something from the rack and have it just be that inch or half inch too short. Of course. I was notorious for rolling up all my sleeves because I wasn't going to have it look short. So the trick of bunching everything up had to work for me. And so I appreciated the notion that tailoring people with the skills to make things that fit your body were important and valued. Farah, I know from your foreword that your mother was the seamstress. How did that inform your personal style? It informed everything. And like Michelle, I've come from generations of seamstresses, mother, grandmother, great aunt. They were all seamstresses. And it absolutely informed my sense of quality of clothing, clothing, self-expression, like getting to pick what you wanted, although sometimes you prefer the store-bought clothing. Always. But you always wanted what you couldn't have. Now we want the opposite. Exactly. That this could be made for you, that if you wanted something, someone would create it just for you according to what you desired. And that it was also, I think, giving you a sense of self and a sense of style early on. And I think that we all have that too. You look back and you say, oh, I always like that cut of dress, something about the way I felt in it or the way I looked in it carries all the way through. Was there a fashion inspiration for you? When I was younger? When you were younger, that you looked up to, was there someone that you... The images were limited. There was never a real direct connection because there were no models in media that looked like me, a young black girl. There were adults. There was Diana Ross. There was Kristie Love. There were Diane Carroll, but they were older people. So now this is why representation matters. I mean, I felt it growing up. The teenagers were Marsha Brady, Jan Brady, the Partridge family. Those were the afterschool shows. So when you don't see anybody like you, I can honestly say it was hard for me to sort of look at their fashion and the way they carried themselves as a direct model. I also think that going to a magnet high school in Chicago was... It opened me up to a whole other part of the city. It was a school that drew students from all over the city. So it was the first time I ran into kids not just of all races, but all socioeconomic brackets. There were wealthy black kids at that school who had access to designer clothes and had the best sneakers. I think when I went to high school, I started seeing my peers and some just a bit older than me who had a different set of resources. It was also interesting that my commute to high school took me from the south side of Chicago through downtown Chicago to the west side. So my daily commute often took me through the downtown area. And because of that, our half-day sessions or our lunch breaks happened downtown. So we would go into the higher end of malls, water tower place, Bon Whitteler, Marshall Fields. So it was those kind of atmospheric experiences, those chance opportunities, the high school I went to. I think that helped to shape my sense of self in fashion more than any one image that I saw on television. Farah, I find this so interesting that you write in the forward about black girls. Black girls are reared to represent the race well, to counter stereotypes, to be respectable, and at the same time, African-American culture prices and prioritizes individual creativity. How have black women managed this tension? That's a great question. Yeah, and I'm sure it's the tension that you felt all along, right? Especially those of us who were sent off to the magnet schools, represent the race well. And it is a kind of respectability in how you present yourself, how you speak, but certainly how you dress and certain things you don't wear, in certain ways of wearing things that you don't do. And yet we are a culture that prizes innovation and creativity. So I think the tension is where are you creative, where are you trendy, but not too trendy, not too fattish, not too over the line. I think that's a tension that many black women in the public eye have to manage, more so entertainers manage it, but certainly no one had to deal with it in the same way that no one had ever occupied the position that Michelle Obama occupied. But in a way, that creativity that we push back on, or you push back on in the black culture is also so incredible and has become so important and so defining. It defines American style. It defines them and it's brought so much to fashion, right? So it's really such a paradox that we want to push back on that when it really is so important. And you speak so beautifully about growing what it was growing up in the south side of Chicago, where it was, I am sure there was so much inspiration in the streets, in the women who go to church, in the hats, and there is a lot of dignity and poise in how black women put themselves together. It's actually very, very interesting and very respectful. But we also counter, we have to counter the pressure, the feeling that we have to explain ourselves who we are, what we look like, how we're shaped. Because the industry puts forward a model of what's ideal. And that model has been consistent throughout American history. It is generally a very thin, blonde, pale white woman. I think more recently, in the last decade or so, there's all the conversation about cultural appropriation. And now the figure of the typical black girl is now coveted. People are doing butt implants and they're wearing their hair and braids. And so there's that debate among people that now folks are embracing parts of our culture that made us feel other and owning it as part of their style. It's just interesting. I'm hoping that this younger generation of girls of color feel more empowered. They feel more beautiful because they're seeing other races take on that style. But we didn't grow up that way. We didn't grow up with that at all. We grew up with the opposite. Yeah, I think that any kind of standard of, because that standard that you talk about is very confining, not only, it was most confining for us as black girls who did not fit it, but it's confining for so many women, like black women, Asian women, Latina women, but a lot of white women, it's so confining. And I think that any one standard that says you have to look this way leaves out the vast majority of women. And so what I found so inspiring as I was looking through the years that you were in the White House was that there was this democratization, this kind of opening up of what you could be. It wasn't like you have to be this. It was just bring your best of who you are. Like, you know, just like if Mrs. Obama can embrace who she is and be beautiful, then you can embrace who you are and be beautiful. That's where I think the hard work is. And especially for girls, you don't have to look this way. You can look like you. Carl, welcome to the podcast. I'm so happy to have you here. You look so cute. You know, I love you dearly. Thanks, Michelle. How long have we been working together now? We have been working together. It's been almost 16 years. Doing my makeup, making sure that I'm beat, got my lashes intact. It's been a fast 15 years. It really has. And I think I've spent more time with you than most people on the planet. I feel the same way. Yeah. And it's been a good stretch of time. But I wanted you to talk a little bit more about Carl. I mean, I know your story. We've spent so much time together. I've gotten to know you. You were a sp- besides being an amazing makeup artist, you are just a phenomenal person. And I just want you to share a little bit about your upbringing, how you got into makeup, all that good stuff. Okay. Well, thanks for having me. Happy to be here. So my first client was my mother. I used to watch her. And Paige. I used to watch her do her makeup all the time. And one day I asked her if I could do her makeup because I thought I could do a better job. She obliged and she started asking me to do it a lot. How old were you? I was around 14, 15 years old. I never really thought that was a job or it could even be a career until I moved to Washington, D.C. And I got a job working in a store. They sold skincare, hair care, and they had a makeup counter. How were you when you first came to the scene? I think it was in my 20s. And when folks would come up to the makeup counter, I would insert myself to help them with a new lipstick or find a foundation that matched and just even do their makeup. One of the customers was a editor from a magazine and she asked me if I'd like to help her on her wedding day to do her makeup. Wow. So I said, I would love to do that. Would you think, were you nervous or were you feeling confident? No, I wasn't at all. It's kind of like behind the scenes. That's where I feel very comfortable. So I did her makeup and when the magazine came out, there was a picture of me in it and I ripped it out and I thought, what am I going to do with this? So I went to the Four Seasons, the five star hotel in Georgetown and I asked, are you hiring a makeup artist? They got the owner of the salon. We met over tea and had a conversation. She asked me if I'd ever worked in a salon. I said, no. She said, are you a prima d'nana? I said, what is that? She hired me on the spot. I worked there for 15 years, having the opportunity to work with a lot of dynamic people. That's when I received the email from the White House asking me if I would like to do your makeup. Because by way of our team, we were looking for a new makeup artist. Your name kept coming up again and again because by then you would become one of the top makeup artists. You might not brag on yourself in DC because by then you had had all this experience doing celebrity clients, doing other people's weddings. So your name was at the top of the list. I love that. So I feel like I was sort of like on an audition. They said, three pictures of how you preferred your makeup. So when I went into the White House, I thought it was a hoax at first. But I went to the White House and I was escorted upstairs to the salon where I stood at complete attention. You were a military kid. So I'm standing at attention, you walk in the room and you ask me how I'm doing. I said, I'm nervous as crap, ma'am. And you laughed. You said, can I get you something to drink? I said, I can't drink and do your makeup, ma'am. You said, I'm speaking of water. The room laughed. It kind of broke the ice. And the next thing I know, I was being invited to go on your first solo tour as First Lady to Haiti in Mexico City. Yeah, a baptism by fire, as they'd say, right? It was like a very solemn experience to where we went to a joyous experience. It was two big things, two different things at one time. And on the flight home, I was asked if I'd like to complete trifecta. I said, yes, on the spot. We got it. Yes, I do. And I tell this story because you don't have to rip out a page out of a magazine or go into a salon and ask if they're hiring. You can simply just list your services on Airbnb. And if you want to find me or my team, you can find us on Airbnb. And that is so cool. It's one of the new features of Airbnb where you can contract out for a whole range of services in a site. I think it's a clever addition. And it's not just makeup, but you can get a masseuse, a chef. That's amazing that somebody can access one of the top celebrities in the country through Airbnb to do their makeup. Airbnb.com, site services. You got it. And hey, just putting it a pitch, it's like, Carl, you are so good with all kinds of clients. I mean, people may think, oh, he does make up for Michelle Obama, but the spectrum of your experiences with race and age and class and background, you are able to work with any and everyone. So anybody who is smart enough to contact Airbnb. Slash services. There you go to get Carl way to do their makeup is a lucky duck. Thank you, Michelle. I am so proud of you. Thank you. Well, we got many more years. And excitement together. And I'm happy to have you by my side. I'm happy to be here. I want to transition from your early years in the public. I, one of the first times the country saw you on a national stage was a 2004 Democratic National Convention where you wore an all white, when you were all white. Can you tell us the story behind this look? I found that very interesting and relatable in so many levels. Yeah, I wrote about this in the book. I mean, this, you're just giving people a sense of there was my life before the White House, which was very much the life of a working mother with a partner that traveled often. You know, I had a full-time big job. I had two little girls. My husband decided that he was going to be a politician, which was like, oh, my God, really? Can you pick just one other career? I mean, there's so much very talented, you know, you could do almost anything. Are you sure politics is what you want to do? And then he got the opportunity to speak at Kerry's Convention. And I literally didn't think about it. I didn't have time to think about the speech. I know he was writing it and I was listening to drafts and I was like, oh, that sounds good. It's going to be exciting. But I didn't make the connection because I was busy, you know, dropping the girls off at ballet and doing pickup and making dinner and getting to my job. And it was maybe a week before the convention where I realized, oh, I've got to go with him. And then I've got to go on stage with him afterwards and be the wife and wave. I was like, oh, my God, I have nothing to wear. You know, I can't just take one of my suits. I think I was working for the university at the time. So I didn't have my lawsuits, you know. So I made one of those mad lunch hour dashes to probably Bloomingdale's. And I just happened upon this beautiful taffeta suit that looked white. It was white, but it had a sheen to it. And I thought this could be pretty. You know, it could pop on a stage of primarily blue, but this was all done within an hour, right? So I took it off the rack with a couple of other women tried it on. The biggest thing was that it fit. You know, that was, you know, I wasn't really thinking color. I wasn't making all the decisions that we would later make as First Lady about colors and background. And, you know, I just wasn't in that mindset. The suit fit, I bought it and I took it with us to Boston and I write about how crazy a choice it was to pick white because I didn't come with a backup, which I later learned to always do. It was really instinctively. It was what the cut of it, the color worked with my complexion. It would feel sophisticated, but not too elevated, right? I mean, there were little subtle things in my mind, but there was no strategy. There was no thought about what this meant because I didn't think it needed to mean anything. He was just giving a speech. We didn't know that it would. That speech would be the speech that would catapult him to national attention. That was not the assignment. Farah, you saw a connection. Yes, immediately. And maybe some consciously there was a connection. Can you talk to me about that? Because I think that was very important. So, you know, he gives this amazing speech and immediately people are thinking, we think we've seen a future president. And then there are those of us who said, well, we think we've seen, if he's the future president, we've seen a future First Lady and this is good. She looks great in white. I mean, the white was beautiful. And, you know, just thinking about what the color white means on the political stage, I think people often think about the Democratic women wearing white for the suffragist. But for those of us who come out of a kind of black historical tradition, you think about white also being, you know, what the some of the young women war in the civil rights movement, or you think about little ruby bridges, those first, or one of my images, iconic images that almost mirrors your suit is Elizabeth Eckford of Little Rock Nine. So elegant in that beautiful, beautiful in that white short sleeve waist, you know, waist and just calm and cool as she's surrounded by this crowd. And so we also saw that in the white, you know, just all of this, oh yeah, she can, she can carry this legacy. She can carry this history. So we were, okay, that's our future First Lady. I think you guys met at that point. No, you have parallel friends. Yeah, but we had not yet met, right? I like how you write that you had a checklist that day. I think you had to buy a present for your daughter. You had to get the food. And this was the last thing on your list. And so many women can relate to that, right? Your family is first, your work. And you are in that situation where you have an event or a wedding, whatever that is, I think we can all relate to that moment. But you continue to relate to that moment for a long time. You are scrambling to like, what am I going to wear? There is a beautiful photo on the book of Oprah. And she tells us about how she came to your house. Yeah. And you pulled something really out of the closet. But if you see it, it is the chicest look. Really, it's in your bones. Oh, you know, one of my, well, the story you talk about is that after this major speech at the Democratic National Convention, Barak did become a nationally known name. So much so that the Queen of Daytime Talk called our office and wanted to do an exclusive interview in O Magazine. And she wanted to come to our house. And can you imagine what that was like? Yeah, I'm thinking, oh my God, Oprah is coming to my house. I was like, first of all, we need to paint. Where do I start? It's like, where do I start? And you can see in the picture, the kids were little, you know, they were, they were little. And she wanted to meet Barak in his element and see his family. And, you know, her team said this was a casual interview. We wanted to be a day in the life. You know, this is not a big, we were then later invited to appear on her show. And she did an interview with us on the show. But this was just the first meeting. And I thought, well, it's casual. So I have a pencil, capri, length pants, and a simple crew neck sweater in pink, just something that I would wear on any given weekend. And the girls had some pinkish. So I sort of tried to coordinate what they were wearing. You know, so we were in the same color scheme. That's all, you know, I thought about. But I, that was thrown on me. And that was the first time I thought, well, this is going to be a hassle, this public image thing, because things come up. And you just never know. I mean, the office calls, like, this is all that I was doing, like, well, on Saturday, Oprah's coming to your house. And, you know, I'd start to get into arguments with my husband's scheduling people. And it's like, you've got to give me a little more time than this. I have to get myself ready. I have two little girls. I'm working. It was just, you know, those early days were just, it would be the hassle that any woman who is working and has children would understand, you know, that we as women, we have the burden of doing our work. But then showing up in a certain way, that takes time for us to curate. Yes. And you speak about how your husband only had to come in, change his time, and he was ready to go. And he brags about, I've worn these same khaki pants for 10 years. And I was like, that's, don't brag about that. Don't say that. And are you ready? It's been 10 minutes. Are you ready? It's like, do you know what I'm doing in here? And I'm getting the girls ready. So, you know, those days, that was the beginning of understanding that if this is going to continue, I've got to have a plan. I have to have a bigger strategy. And you did have a plan. Tell me about, because you had, you built, it wasn't a uniform, but you knew what shapes fit, what looked good. Tell me how you dealt with those two. Well, that's when, so as Barack, after he launched his presidential campaign, and I slowly, but surely become an integral part of it, where the campaign has me going out on my own, primarily in Iowa, because that's the first primary state. And it's sort of the bellwether of who's going to be the leading nominee. So we spent a lot of time, the summer before that, the primaries in Iowa, just because no one knew who Barack Obama was. And I was an integral part of that. I would go out for almost three days a week. And so I realized under this kind of schedule, I can't run to Blooming Dales. I can't bit by bit just pick up clothes like a normal person. So I was introduced at the time, and I can't remember who introduced me to the first designer I really worked with, which was a wonderful woman, Maria Pinto. And she was a Chicago based designer, had her own design studio with seamstresses. And that got me through the whole campaign season. And it also helped that she had a ready made set of seamstresses, so they could make the pants the right length. They could make the the hip. It's important. So I tell people that the clothes and the designs were beautiful, but the fit was always impeccable. And that is the difference, right? Farah, in those times when you were seeing this, what were your thoughts back then about her style and about her representation? I think that just always proud. And really loving the way that she was modernizing the, at that time during the campaign, modernizing the candidate's wife, that just as interested in her as a person, that this was somebody who was interesting, who was educated, who had something to say, who was thoughtful and who looked good, but also looked like she was involved and engaged, not like she was just this Barbie doll off on the side, but she was on the ground talking to little kids, lifting things up, doing things. And so, you know, there was a sense of style, but it was a style of being active and mobile in the world. And so the style was always a part of this larger story. It wasn't the only story. It was part of a larger story. Okay, by 2008, Farah, you right. You, Michelle had been put through the gauntlet, labeled angry and patriotic and patriotic and masculating. In other words, you were smart and educated and very successful career woman. How did you feel to have so many outsized voices defining you and really going after you in such a way? I mean, it was. And why? Yeah, it was that happen. I mean, personally, it was shocking first and foremost because those depictions were coming from many media writers who were not with me, right? I mean, so it was really interesting. I mean, as a campaigner, it was, I wasn't drawing much media attention, but I was drawing a lot of crowds. I mean, I was really, I went from talking to people in their living rooms and backyards to talking to people in a packed high school gym. Authentic. It was, it just sort of grew, you know, and I was doing this for almost a year before the media got hold and started writing about it until Barak's opponents, not just in the general election, but in the primary, right? So fellow Democrats started, you know, saying, okay, this, we're running against a candidate and his spouse who are both very powerful. And so we got to, we got to cut somebody off at the knees, right? That's what it felt like. It felt like now people know I'm out there. And so then it just becomes a game of this can't be this good. So let me, now let me pick apart every word she says in a way that I, you know, so you imagine, I'm doing this, the crowds are engaged and laughing and enjoying it. It's all these campaign events are upbeat and funny. And then the first story that comes out that says that I'm angry and that I have an axe to grind, it was, it was so counter from what was really happening that it was a shock that it could happen. It's like, oh, so people can just write what they want. They don't even have to be there. They don't even have to see for themselves. They were looking at the tone. They would take pictures of me making a joke with a face that was a little different and they call it a scowl. And I was like, well, I was in the middle of telling a joke, that picture. So it was truly shocking. It made me want to initially just walk away from it because it was the politics that I knew. I mean, I was shocked that it was happening so blatantly, but I, I was also kind of like, yeah, this is what politics is. This is why I don't like it. This is why I will never do it. So yeah, it was scary because it's like, wow, if I am not careful, I will be, I will be defined in such a way that I won't recognize myself. But fortunately, instead of backing away, I said, I got to get smarter. I mean, it really woke me up to, oh, I've got to really, really, I have to figure out how to do this thing in a way that is smart and strategic. And I have to think ahead of the critics. It's like, I should have known. I kind of felt to myself, I should have known that this was going to happen. But being an Iowa, people made me feel like, well, people accept you for who you are. So I had to keep remembering to separate out the media and the politics from how regular people are that face to face, people are accepting. But through the lens of the media, social media, that's where the distortion can happen. If people don't know you, they believe that image. So I knew that I had to define myself before they did, that that was a race. It was a race for me to define myself and that I had to think about every move, every word I said, every shoe I wore, every piece of jewelry I put on, I had to be thoughtful and strategic, which ultimately wound up helping me. It helped me go into the White House really ready to take a hold of every aspect of what I was going to do, make decisions for myself, and own it throughout the eight years, and that included fashion. This episode of IMO is brought to you by Indeed. Typically, your college major is unlikely to be your profession, and that's certainly the way it was for me. So it's really important to be extremely flexible and open-minded about what you're willing to pursue. Think broadly in your search. That's why it's important to think outside of the box and tap into your skills for your next career move. Indeed, Career Scout can help you land your next role fast, leveling up your job search process with personalized recommendations and support. 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They go mean because they could go and they go after how we look. Exactly. Exactly. They're very mean. And then Michelle's had a particular racial tinge to it. She was a terrorist. She was the angry black woman. She was, and sometimes I'd be like, Oh my God, can you at least be original? Do you have to stick into the bag of old stereotypes? Like be original. Come up with something new. Doesn't she inspire your creativity? But I think that so there was that tendency to just be cruel to women anyway and to put them under the microscope. And we see it today. We see it all the time. In politics. I mean, I'm not in it in a certain way, but the way that some men feel like they can talk about women on either side. I mean, the first one of the things I wrote is when people want to control women, the first thing they do is go after our beauty. Yes. The way we look. The way we look. And that's true across the board, across the political aisle. Women feeling like they have to show up in this one Barbie doll kind of image to afford being attacked. This happens to young actresses, young women on social media. It is the habit of the culture of the world to put women in their place by attacking their physical being. And it's vicious. It's absolutely vicious. Yeah. And so, I mean, I think, yeah, it's just, it hasn't stopped, unfortunately. It didn't begin with me and it's not ending. So we're going to go into winning the White House. 2008, you won. Had you, by then you knew that you needed help. I needed to be ready. Yeah. And this is the formation of the trifecta. Tell me a little bit about trifecta. I love that. I love that expression. But I also love, for the audience that is watching, and that you can say it and I can tell you, all of these women that have to be public out there need help. It's not possible to do it alone. It is. If you have a family, if you have a job, if you, it's just not possible even for myself. And I'm in, I am in fashion. And there are moments where I'm like, I don't know what, I don't have the time. I have a family too. I, yes, this looks great on a runway, but in reality. It is a real, you needed the help. Yeah. Oh yeah. So you found your trifecta. Tell me a little bit about them before we go moving to that date. The trifecta, the trifecta is, it's hair makeup styling, right? And trifecta has looked different throughout the, this time of me and the public from the White House to today. I've had a couple of really good makeup artists, some who've lasted, some who were in for a year or two hairdressers who were there during the White House, but not with me now. I've mentioned all the amazing stylists in my life from Maria Pinto to Ykram, introduced me to Jason Wu, and introduced me to my ultimate stylist and co-author of this book, Meredith Koop. There's a, the beautiful thing about the look for me is not just telling my fashion story, but it introduces people to some of the members of trifecta. And you get to hear Meredith's story, how we came to meet her background, because so many people who worked with us, you guys, they were young, you know, they were in their 20s when they started. They didn't really know what they were getting into. A lot of it is described in the book, sort of the process. It's fascinating. The process is fascinating to do. And it's like a really opening the curtain behind the scenes of what it takes to be that public persona and to have that responsibility that you carried so well. Because I think that really when you look back, and I remember when you were in office, being fascinated by your choices, being, and I wasn't alone. It was the entire country. Then it was the entire world, because you were able to take what clothes, and they weren't just about clothes. It was really style with the substance helping you communicate. And that was all intentional. Yes, communicate not only your husband's vision, right? But your own values. Absolutely. Your own values. I mean, in everything you in everything, you talk the talk, but you walk the walk. And it helps to have, I mean, it starts with the vision of the president, right? Everything aligned, but not only the clothes, the art, right? The home, the music, the music who was invited into the White House, what designers got pulled. It all had to send a message, the decision of who was going to do my inaugural gown. Jason, that was an affirmative decision. But the power of this platform in every way, from fashion to food to the events we did, it was about opening up the aperture of opportunity. And I wanted in everything we did, especially the fashion, to say, who's new? Who hasn't had a chance at this? And Jason Wu, his story, but his clothing, you know, because we weren't doing anybody any favors. If I didn't like what was presented, if I didn't feel good in it, right? It wasn't beautiful. But I love also what you say, what you describe it. You would try it, you would kneel, you would spin, you would do all of this to make sure that, yes, I can wear this. I can wear this because it was like I was working. But Jason Wu, because you wore Jason Wu, and I think it was you who pointed it out. I'm not quite sure. You wore him to the inaugural, the second time as well. And then the last time, yes. And it was almost like it was such a beautiful full circle. You loved his clothes. You connected to his fashion. It was wonderful. But you connected with so many people. I remember, I remember the, obviously, the red Narciso Rodriguez. Oh, so beautiful. So, so beautiful. So modern. Oh my God, it was. That was in a crime. Crime helped me find that dress. That was so modern. But Narciso was established already. But then you wore the coat, the Isabel Toledo coat. Yes, yes, yes. Who is, or was, rest in peace. Such a good friend, but such an incredible talent that had, that didn't really get the recognition that she deserved. That, like that day, I will never forget it. When I saw that, I, I felt so proud. I felt so proud to be Latina. I felt so proud for you. I felt so proud for the Toledos. It was just a moment where I knew this is someone that understands. This is somebody that understands. Well, and it's, no, no, it's one of those choices I was thinking when you were talking about being proud. And I think about being proud. And those were also about being proud for our country. Yeah. And you really worked on giving us presenting through fashion. Well, you said Farah that, that fashion was just one of the many languages. Correct. But one that is often, as we all know, everybody thinks is so frivolous. Everybody thinks it's so, but can communicate so much. So much. And that you used it in such a special way to uplift designers, to connect with to wear brands that were not necessarily luxury brands that really connected with the everyday woman. And using American designers. And using, yes. Again, you know, the international designing community, fabulous. I'm, I wear it. Of course. You know, I love them all. But the, I felt like in the role of First Lady and President that we had a responsibility to speak to American design in a very clear way. All of that stuff was intentional. And still not without risk, right? Now, not without criticism. Because even when I got into the White House, you know, we spent so much time trying to get it right. Yeah, I talked about the time that I got off of Air Force One wearing shorts and was crucified by- And they were not even shorts. They were almost like permutas. They were hiking, you know, but this is where we learned that the information we got from the West Wing team about a trip was important. Because we were told we were going to get off the plane and we're going on a hike. We're going on a hike in the Grand Canyon. And it was 100 degrees. But we're just had to, he was, I was like, well, what are you wearing? He's like, well, I'm gonna throw in some sneakers. I'm gonna take my jacket off and roll my sleeves up. Because that's what men can do. White shirt, no collar, no, you know, no tie. That was how he changed. And I was like, but after this, we're supposed to go to somebody's house and there's a tee. I can't wear hiking shorts there. And I can't wear a dress to hike. That would be crazy. Crazy, crazy. People would call me disconnected and un-American. I'm at the Grand Canyon and we've seen that dress with flats. I was like, that's not how people go to the Grand Canyon. So literally, me and Meredith, we're on the plane going shorts, no shorts. Because if you get off the plane in shorts, somebody's going to have something to say about it. I eventually opted for the thing that felt mostly me. And it was the Bermuda shorts. Because if we're going on a hike, this is, this is how a normal person would go on a hike. Of course, I have lots of clothes in this plane. I could come off in anything, but I told that we were going on a hike. The fact that we had to spend time thinking about that kind of stuff in ways that my husband didn't, it was really infuriating. And then an article, a negative article still happened. And it was like, be original. Don't you think I know? It's like, why don't, and women aren't given the benefit of the doubt. It's like, why didn't you think, you know what, there must have been something going on where she was in shorts. There might be something that I don't know beyond fashion that might have dictated this. But to find people who, and the writer of this article was a black woman. Well, I felt like, I really felt like, girl, I got so much going on. I want to see you liking something else. It's on shorts. And I've got so many people coming after me, right? I feel like, could you not have just given me a racist? I have to tell you that that was, that was a little detail. But all in all, it was really spectacular. And most importantly, I really do, in retrospect, when I look at how fashion has progressed and what happened during that era, you put American fashion back in fashion. American fashion was in fashion because of you. That is a very big deal. It was an incredible moment. All these designers were uplifted. All this, it was just a great moment for American fashion. And it was fun. And it was fun. It was so much fun. The big thing in this book that we wanted to show, because it's a coffee table book with beautiful essays, but the pictures we chose, it was like, okay, it could have been a series of fashion shots. But I was like, that eight years was alive. It was alive with fashion. There was always movement. There was me physically moving. There was movement in the colors and the selections and the choices. There was energy. And so we wanted to make sure that the pictures in this book evoked that kind of energy, that aliveness, that this isn't a fashion book. It's a book with beautiful pictures of the history that fashion happened to be a part of because fashion is so much bigger. It's a statement. The power that we have as people, as women in particular, to say something meaningful with what we have on is real. It was almost like the clothes had to be so good and fit so well that they almost disappeared for me mentally. Like once I got dressed, as I told the team, I was like, don't touch me. Don't fix me. Because now I don't want to think about it. I don't want to think about how I look. I don't want to worry about it because I want to be here for that little kid that I'm talking to. I want to be here for the people that are right in front of me. And if I'm tugging on a thing or holding a jacket on, if I'm worrying about getting smudged, now I've lost the plot. And the plot is the work. The plot is the people, right? Or if your outfit is too much, is wearing you. That also detracts from you. And ultimately, your values, your message, what you want to connect with the people. It's a delicate balance. I always said, I don't want the button, the pin to walk in before me. I don't want people to say, oh my god, who's that? Wearing that big flower. Who's that behind the flower? It's like the message, the work. And it wasn't, it didn't have to do with the designer labels. It really wasn't. You were wearing J. Crew. You were wearing Target. You were mixing high and low. It really had nothing to do with designer. It had everything to do with the delivery, with the style, with the message, with connecting, with having that person at home be like, if she's the first lady, that is a dream. I could be in that, I could be that dream. That little girl could see themselves in you being like, I could be that. That is a real connection with people. It's not being so impossible, right? To me, in the fashion, it was so real what you wore that it really means a lot coming from you. No, it really impacted us. And I think, you know, in fashion and this, in my industry, we were fascinated by every move you made and we really followed it very closely. Spring always makes me want to refresh my space and make my home work a little better. Wayfair makes that easy with furniture, decor, organization, and outdoor essentials all in one place. Plus, fast shipping and assembly options to keep it simple. For me, my style is pretty mid-century modern. Clean lines, warm tomes, functional but comfortable. I used Wayfair for a small spring reset, lighter bedding, a couple of accent pieces for the living room, and finally upgrading my work from home setup with a better desk and chair. 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Good thing is that you can try it risk-free and get $75 off at mill.com slash imo. That's mill.com slash imo. Farrah, I'm going to come in completely changed tax here. You said because the term lady has historically been denied black women, some believe that black first lady to be an oxymoron. What do you mean by that? Because I am sure a lot of people felt that way. Well, lady was a term that had so much meaning instilled in it, and it was racial meaning. It was a class meaning, a certain kind of upper class white woman. And we're not talking about Britain where it's a status, but here that black women were not ladies. They were women, but they were not ladies. They were even years before black women would be married, black women would be called mizes. So the idea of a first lady being a black woman or a woman of any color other than a white woman was just an anathema. What does that mean? They couldn't even imagine it. And so for Mrs. Obama to step into that role, for many people was just like the sun falling out of the sky. It just did not make sense to them at all. And for some of them, there was a kind of hostility about that. And for others, I think it was just something that they had to get used to. They had to grow into that. We've adopted the term first lady for the women who are the wives of pastors, like black culture has adopted that term. But for the general culture, I think that for some people, not all, but for some people, there was real resistance because we've got this long history that black women are women, but they are not ladies. I think our, thankfully our kids have had more freedom or opportunities, but they take so much for granted. And it really wasn't that long ago. My mother's generation, my grandmother's, these are people that this generation of kids they know they knew. But that's where history, and one of the reasons why Farrah is forward, when I did this book, I knew I wanted, and I knew Farrah in particular, could put the sociological historical impact context, which I think is so important. Because we are in a battle now of who gets to define history in a way that intentionally keeps a lot of this stuff out. So the next generation of kids don't even know that it exists. I mean, if we don't talk about segregation and slavery, if we don't talk about the suffragist movement, if we don't talk about the struggles of LGBT community and the history of who we were and why that was problematic, not to please blame, not to say that it's your fault today, but it's like, if we don't know our history, we are doomed to repeat it. And so putting even my fashion journey into some kind of important historical context, I think, was essential in telling this story. This isn't just about dresses and fabrics and designers. It never was. It never was. It's about all the symbolism. It's about the language. It's about the retelling. It's about the next chapter of who we are, not just as Black people or as Black women, but as a nation. I mean, we should all be proud of the growth that we've made. We were this way, but then we learned. And a lot of that learning comes from exposure. People don't know because they don't know. I mean, this is why I don't like labeling people as racist. People are uneducated. People are disconnected. People just don't know. But in their hearts, they don't harbor the kind of ill will that may subconsciously come out, right? I mean, I learned as First Lady that I say this all the time, it's hard to hate up close. And I found that when we were in the White House, we experienced so much love and support from all factions of not just this country, but of the world, because that's who we are. That is fundamentally who we are. Yes, we had some rough times and we need to remember that because that was based on lack of exposure. Races were segregated. They didn't know each other. They weren't allowed to interact with each other. And when you don't interact with people, it's easy for somebody to place a wedge between those relationships to paint the other group as something different and scary and bad. But over the years, we started breaking down those barriers. We have women in charge, people running offices. Diversity is important. Diversity and inclusion, it's not just a catch word. It's not about economics and people getting jobs. It's about us defining, creating spaces where we now know one another. So we cannot be one another's enemies. And that was true in the White House. And sadly, now we're experiencing something completely different. And I know this is a book about fashion, but I hope it's a reminder of what was and what it can be. And how different it makes us feel when it's good. How proud we felt. I didn't touch on this, but I would love to hear about the 2016 National Convention. She wore, she made that famous speech, which I use all the time. When they go low, we go high. You noted that she wore a cobalt blue dress during the speech to represent the party and the nation. Can you talk about how you interpreted the dress and the comparison in contrast to the earlier DNC speeches? Well, I just think that by then, she didn't have to introduce herself to the nation. We knew who she was. She didn't have to be, there was no tentativeness. There was no, will the nation accept her? The nation had accepted her. Had accepted her and proudly claimed her as the person, a person that we wanted to represent us at home and abroad. And so there just seemed to be a confidence and a comfort and a confidence in who she was and who we knew her to be. And I think that was a little bit different from that first, where that very first was a 2008, where she has to introduce herself to the American public. And it was a slightly different color. It was a very slight teal versus that cobalt blue, which is just powerful. Exactly, exactly. It's just very powerful. Was that intentional? It was. It was pretty full circle. The teal dress of the first convention, actually, Michael Smith, our designer, labeled it Kailua blue. And we use that, that's the blue in the Obama China for the presidential, his set of presidential China. Because it was that first speech, but it's also the blue of Hawaiian water, which is reminiscent of his upbringing. So again, it was so for the what would have been the last speech, it wasn't because I ultimately made my what is my last campaign speech, just this past election. But yes, going back with a different kind of blue, the second term as we talked about was completely different. We were no longer, we could experiment more, we could be freer with hair. But we still, I was still the first lady. And so what I did truly post White House in terms of fashion, and risk taking, returning to Braids, like I had in college, that was that was an evolution. I mean, the becoming book tour was about glam and style. And we knew we wanted to do pantsuits because we were in dresses for so the teal ink dresses in the arms out. And it's like, enough of that, I'm going to be talking to ladies and in arenas filled with tens of thousands of people who are going to be excited. So we knew that it should feel special. There should be a little glitz and you know, there should be sparkle because it was just fun and invigorating and people needed to feel that energy. So I found the quote that I think is your final speech. Our glorious diversity, our diversity of faith and of colors and creed. That is not a threat to who we are. It makes us who we are. That was beautiful. So beautiful. And it really, again, this administration believed it, acted and that was that was the embrace and we all felt it. And we know it's right. Yep. Yes, of course. We know it's right. And when we second guess it, all right, you know, I guess my message to listeners is do not let any time in history make us second guess the truth of that statement. You know, diversity matters. It's important. It's important for us to embrace ourselves first and foremost, because we can't embrace anyone else if we don't like and love ourselves, if we don't value ourselves, it starts there. But we know better, you know, we know that inclusion, that opening things up, it's not just the right politics, but it's the right spirit, you know. If we at all, if any of us believe in a God at all, it is a God who believes in the equality of everyone that no one owns this earth, no one owns this planet, you know, we all share it together. And we are all brothers and sisters. We are. We rise and fall together. Correct. And if we're lucky, we do it in a pretty suit. Thank you. Thank you so much, Tara. Michelle, thank you for this gift. Thank you. It's a beautiful book. Thank you. Your forward is incredible. Thank you for having me here to discuss this very important moment in fashion history and what it did to our country.