How Much Can I Make? — Real Jobs. Real Stories. Career Insights

How Much Does a Dog Groomer Make? Real Income & Career Path

17 min
Nov 11, 20258 months ago
Listen to Episode
Summary

Dog groomer Sarah Gildeslief shares 20 years of experience in the grooming industry, discussing income potential ($75-$200 per groom), career entry paths (apprenticeships with mentors), and the physical and emotional demands of the profession. She covers industry trends like doodle popularity, seasonal demand patterns, and the importance of specialization for business growth.

Insights
  • Dog grooming is a recession-resistant service with consistent demand, though groomers must understand pricing relative to time investment and overhead costs to maximize profitability
  • Specialization (e.g., terrier grooming, show dog preparation) drives business growth and attracts clients willing to travel significant distances, creating premium pricing opportunities
  • Entry-level positions as bathers are critical for skill development, with hands-on mentorship being more valuable than formal certification programs in this largely unregulated industry
  • The profession carries significant physical health risks including carpal tunnel, tendonitis, and back injuries that impact long-term earning potential and career sustainability
  • Client satisfaction and word-of-mouth reputation are primary business drivers, with emotional rewards (client appreciation, dog welfare) often outweighing financial compensation
Trends
Doodle breed popularity creating consistent demand for specialized grooming techniques and styling variationsSeasonal demand spikes around holidays and spring (post-winter coat management), enabling revenue forecasting and staffing optimizationLack of state licensing/certification in New York creating market fragmentation and quality control challenges, with industry associations advocating for regulatory standardsGrowing demand for show dog grooming services with recurring revenue models (every 2-4 weeks) despite similar hourly rates to pet groomingHand-stripping technique specialization commanding premium positioning and geographic client reach beyond local marketsRising client expectations for customized styling (photo references, specific trim requests) increasing service complexity and consultation timePhysical demands of grooming creating workforce sustainability issues and limiting career longevity for practitioners with health conditions
Topics
Dog grooming pricing models and hourly rate calculationsCareer entry pathways and apprenticeship-based trainingShow dog grooming vs. pet grooming service differentiationHand-stripping technique for terrier breedsSeasonal demand patterns in grooming servicesClient management and difficult customer scenariosOccupational health hazards and physical injuriesBusiness specialization and niche positioningDoodle breed grooming trends and styling challengesLiability insurance requirements for groomersBather role and skill development progressionDog behavior reading and handling techniquesGrooming salon scaling and business expansion modelsState licensing and industry regulation advocacyCustomer satisfaction and retention strategies
Companies
New York Associated Dog Clubs
Industry association Sarah is affiliated with, working on licensing/certification advocacy with state legislatures
People
Sarah Gildeslief
20-year veteran dog groomer specializing in terrier breeds and show dog preparation; primary interview subject
Merav Ozeri
Host of 'How Much Can I Make?' podcast conducting interview with Sarah about dog grooming career
Quotes
"You need to be able to read a dog. And I think it takes a little time to learn that skill. You're not just born with that. And you need to be very calm and assertive and confident in your own demeanor towards a dog."
Sarah GildesliefMid-episode
"I'm known as the terrier lady. People come to me with their terriers from Canada and from the bottom of New Jersey. And from, you know, people travel from New York City with their terriers up here."
Sarah GildesliefMid-episode
"It's probably one of the dirtiest jobs. I mean, it really is, you know, people, they think like you sit there and you play with puppies and you have this great life. And then they don't realize like the dog next to you just puked."
Sarah GildesliefLate-episode
"When somebody says, you know, even just like gives you a shout out on Facebook and say, I have this amazing groomer. I mean, it's just, it's the little thank yous. It's cause it's a thankless job for the most part."
Sarah GildesliefLate-episode
"You could go out and get this really high upscale, especially in this area, this upscale salon. And you could line five tables in there and hire groomers and just manage your salon. You could potentially make a lot of money."
Sarah GildesliefMid-episode
Full Transcript
Doodle people will come and say, don't poodle my doodle. And poodle people will say, don't doodle my poodle. And I'm like, I don't know what that thing. Like, you just tell me what you want, and I will do it. Welcome back to How Much Can I Make? I'm your host, Merav Ozeri. Ever wonder what it's like to make a living, pumpering pups? Today, I'm chatting with Sarah Gildeslief, a dog rumor of many years, who turned her love to animals into a full-time successful career. So let's dive right in and hear from Sarah what dog grooming business is all about. Thank you very much for willing to share your experience with us. Absolutely. I'm happy to be here. Tell me what inspired you and how long ago to become a dog rumor. So I wanted to work with animals my whole life growing up. I really had thought about being a vet or a marine biologist. And then my mom's boyfriend at the time actually put it into my head to think about grooming. And I went and visited a groomer. And then I realized the steps that I had to take in order to become a groomer. And it kind of just changed my path a little bit. So how long ago was that? 20 years. Oh, wow. It'll be 20 years in June. So I'm almost there. I was 25. I'll be 45 in June. Do you need any kind of certificate or special license? So unfortunately, in New York state, you don't need anything right now. I'm on a grooming association. And I'm on the New York Associated Dog Clubs. And we're trying to work with legislatures to establish some kind of licensing or certificate program so that, because right now, anybody could wake up tomorrow and call themselves a groomer. And that's dangerous, dangerous for pets. Absolutely. What is the best way for a beginner to get into the business? Find a mentor. Go into a grooming shop and say, I want to be a groomer. And they'll probably give you a job as a bather. Bathing and drying, learning that is like 50% of doing a good job on a groom and a dog. So this is exactly what I want to hear about. What is a typical day for you? A typical day starts at 8.30, somewhere's around there. First client comes in at 8.30. And then the next one, 9.00. And then 9.30. And it just kind of, it rolls along. And my bather will get the first dog in the tub. And I'll finish doing what I have to do paperwork-wise. But then it just is kind of like a system, a routine. What kind of services mostly do you provide? Bath, nails, and haircuts mostly. I mean, that's really it. I will have somebody that comes by just to get their dogs' nails trimmed on a lab or something. Every now and then, you'll have some of it needs to just have their eyes trimmed in between a groom. But mostly people are coming in to get their full groom. How do you handle aggressive dogs? You need to be able to read a dog. And I think it takes a little time to learn that skill. You're not just born with that. And you need to be very calm and assertive and confident in your own demeanor towards a dog. Because anything that you put out, the dog picks up. Like I was saying, in training, however you are, however you're walking through life with your dog on that leash, it will go right down the leash and into the dog. Did you go through a dog training workshop? I took a six-month certificate program. And I got, it was online. So I took all the testing online, but there was no hands on. So then I went, got an internship and worked for free all summer long. And she threw me right in there and said, here's a poodle. Do some poodle feet. And I was my first, you know, I'll never forget that. I had no idea how to do poodle feet. But I do now, you know, but. Is there a certain kind of dog that is your favorite to work on? Besides from Airdales? I love a standard poodle. I love the transformation that you can make. And you can do so many different trims on a standard poodle. Their hair, if they, if you have a poodle with good hair, you can do, I mean, it's limitless. You can do just about anything. I do a lot of hand stripping, which is pulling hair out of mainly terriers. You know, you do a little bit on other dogs, but mainly terriers, it's pulling the hairs out, which is how I grew my Airdales for show. I love doing that because the transformation, I just had a border terrier the other day. And it goes from being this wild, crazy, to very trimmed and sleek and beautiful. I love that. You mentioned you did a show dog. Is it different? It's very different. So I have Airdales and it takes me about 10 hours to get her into a show coat a week and to keep her in coat. Whereas if I'm trimming an Airdale, a pet Airdale, and I'm clipping that Airdale, it's like a two and a half hour job maybe. So it's very different. Takes you 10 hours? Yeah. Why? Because you're pulling hairs on Airdales and many terriers to show them. And that keeps the coat structure intact. It keeps the color and the texture, which is what you have to have in order to show them. And you learned all that on the job? And I learned all that through a mentor. Through a mentor. My mentor taught me all of that and gave me my first show dog. And it doesn't hurt the dog when you pull the hair? No, because you lose the root ball on the end of it. Like when you pull your, you know, when you wax your eyebrows, if you keep doing it and keep doing it, it gets easier to do it each and every time. It's the same kind of thing. Is there any high season for grooming? Christmas is usually crazy. Right before Thanksgiving is nutty. And then, you know, springtime, it's like springtime shaved down. You know, everybody lets their dogs go all winter because it gets cold. And they think they should let them grow all this coat. And then, you know, March or April comes and it's mud season. And now they have these hot messes of a dog. And they need to, you know, clean it up. I can understand that. For me, I think everybody has to have, you know, when they're having people over or family over or they're going somewhere, they have to have this beautiful dog. What's the craziest client you have? What demands do they have? Eyelashes are huge. Don't trim their eyelashes. It can be great if you can see them. And if you can't, then it's a totally other thing. Doing poodle feet on like a schnauzer. That stuff kills me doing like, you know, I mean, the people that, you know, the doodle owners, and I know I might get some pushback for that, but, you know, doodle people will come and say, don't poodle my doodle. And poodle people will say, don't doodle my poodle. And I'm like, I don't know what that, you know, like you just tell me what you want and I will do it. But I don't. So there's some funny things. There's some really fun things as well, though. Would you say there is a trend in grooming? Yeah, you can definitely get into it. Like right now with all these doodles, and there's many different kinds, you know, you have, I mean, they're making burner doodles and sheep doodles down to, you know, a lab or doodle. And everybody's got the same quest of like this, I want this doodle looking dog. That's funny. Okay, let's talk about money. How much can a dog groomer make? So I think when you first start out, you're kind of working really, really, really hard for not a lot. And, you know, and as a bather, I think that's probably between $15 and $20 is what a bather is making, I think right now. I think there's places out there where they do commission. So if there's, you know, you're getting a 50% commission. And if you're doing a dog for $100, and it takes you two hours. What is usually the charge to groom a dog? I think in this, it varies. In this location, I think you can probably expect to pay for a small dog somewhere around $75 to $80. I think it goes up to a larger doodle type dog of, you know, upwards of like $200. But you gotta think about, you know, $75. It's an hour and 20 minutes. It takes me about an hour and 20 minutes, an hour and a half to groom that dog. So if you break that into hourly, then you have to pay your bather, then you have to pay your taxes, and then you have to pay your electric bill and then that goes into it. So you have to, you know, you have to know your worth. You make more money on grooming a show dog, right? No, not really. No, because so I groom my own show dogs. And I, obviously I don't get paid for that. And, you know, I still am charging a certain amount for grooming a show dog, but they're coming to me much more regular, you know, to keep an air dail and coat. If they're coming to me every other week or to keep, you know, even a smaller dog, it's still the same. It's not necessarily more money. It's just, it's a little easier because they're coming so regularly and they're so used to it. How often do people come to groom their dog? Oh, every four to six weeks. So you mentioned the beginners will start with a minimum wage. How much can they grow? What is the potential? I mean, there's, I think there's, you could grow your business as much as you want. You could go out and get this really high upscale, especially in this area, this upscale salon. And you could line five tables in there and hire groomers and just manage your salon. You could potentially make a lot of money or you could stay small. What happens if somebody comes and they don't like the haircut you gave? I'll fix it. However, I can make somebody happy. I would rather make them happy to a certain point. You know, you have some people that are like, all over the top and you're never gonna make them happy. Do you have a story like that? Oh, I had, yeah, I do. I have this one little poodle lady. She had gone around from groomer to groomer to groomer and I had groomed her dog. I've worked at two different salons in this town and I groomed the same dog in both of those salons over the course of like three or four years. And she came to me here and she was telling me how to groom the dog. And then she would take the scissors and move my scissors away as I'm trying to groom the dogs. You know, I, oh, it was, it was, it was, she was a lot. And I had to let her go. Do people come to you with a photograph of a dog? All the time. And I want that, you know, give me an idea. And I can explain to them how realistic that is or not nicely, you know, I mean, if you're bringing me a picture of a puppy and your dog is 10, two totally different hairs, you know, we have to kind of compromise on something. So you have to get some sort of insurance because you're doing dealing scissors and somebody can get hurt. I carry a liability insurance. I don't know if you need to do that. If you're working for compensation for somebody's, you know, sharing their profit with you. I don't know if they carry the insurance or if you carry your own. Is it good to specialize in a specific grid? I think so. I think so. I think you should get good. Like I'm known as the terrier lady. People come to me with their terriers from Canada and from the bottom of New Jersey. And from, you know, people- That's a long way away. It is, it is. People travel from New York City with their terriers up here and people travel to go- People are crazy. People are crazy, but if you know, you know, say somebody knows how to do a standard poodle perfectly, they will travel for that, you know? It's like they're kids. It really is. What's the surprising thing about your business that people don't know? That it's probably one of the dirtiest jobs. I mean, it really is, you know, people, they think like you sit there and you play with puppies and you have this great life. And then they don't realize like the dog next to you just puked and it's great. And the other one had explosive diarrhea and you've been peed on today. It can be really gross. I couldn't go on further, but I'm not going to. I mean, you're, I'm just a glorified pooper picker-upper sometimes, you know? It's like, and then you step in it and you're like, oh, it's just good luck. You know, you just gotta laugh it off. But, you know, people think it's, it's like this great, you know, you just get to play with dogs. And it's just not. And have you ever got bitten by a dog? Oh, yes. I have a, I just finally, I got bit on my finger and it was all black and blue. It finally just peeled off. Is the honor responsible for that? No, it's part of the job. I mean, yeah, it's just kind of the hazard. You're going to get bit. Is there a physical demand? So I don't sit down all day pretty much. You're walking around, you know, walking around your table. I mean, I've had carpal tunnel surgery from holding scissors. Really? I have half a bicep tear right now because I picked up something, but it's because I had bicep tendonitis from probably from hand stripping and brushing out a long-haired dog. So physically demanding. Yeah, sounds very demanding. So let's talk about reward. What is the most rewarding thing about your job? Watching them walk out, like throw all that in a bag of chips. And watching, I've had, I've had owners come back and especially like a first time groom on a puppy and their owners come back to get their dog and they cry. Wow. You know, when somebody says, you know, even just like gives you a shout out on Facebook and say, I have this amazing groomer. I mean, it's just, it's the little thank yous. It's cause it's a thankless job for the most part. But when people take a minute and really say, you know, we appreciate you and thank you for taking care. When a dog passes and they send you, you know, they send you a little email or a note just saying thanks for taking care of Buddy for the last, you know, 15 years or whatever. You know, it's moments like that that really make it. So if you go down the street and you see one of the dogs you worked on, you'll recognize immediately. Yeah. I usually recognize a dog before I recognize person. I have one more question. You mentioned before you put them on the table. So just describe to me, you have a sink to wash the dog. I have a big sink. It's like a, it's a sink that it's electric. So it goes up and down so that I can have a big dog walk in and then I can raise it up or I just, you know, it's raised and you lift a little dog and then I have the same kind of table. I have a big four foot long table that goes all the way down to the ground and comes all the way up, all the way back up. Makes it a lot easier. Makes it a lot easier. It makes you able to do a big dog by yourself because otherwise you need two people to help lift up a big dog. So how many dogs can you, you can do a day? I mean, I've done as many as 10 recently. Wow. I try and keep it to like six though. Six clips. Yeah. Fantastic. It's kind of a job. AI is not threatening your job at all. I would love to see a robot groom, my 18 year old cockapoo. I mean, I would love to see that. You know, it's pretty recession proof. It's pretty, people will stop getting their hair done as much, but they will still get, you know, maybe they'll stretch it like an extra week, but they're not gonna not come. Did it happen to you that somebody groomed a dog at home and it was awful and they came to you and said, please help? Oh yeah. Oh, all the time. Oh, you should see what, so I have this one lady. She has two old angle sheepdogs and two Yorkies and she brings them to me every single time. She's like, I just cleaned it up a little bit and she like gave him like a flat top on top. And she's like, can you fix it? And I'm like, I can't, I mean, I got a glue hair back. Come on. I don't know how to fix that, but I'll try, you know. Oh, every time she does it every single time today. And I tell her, and she's a, we have a good working relationship. And so I can tell her all the time, like, I'm gonna come take your sisters away. She's like, there was nothing wrong until you did that. People think it's easy, but it's not. It's not, dogs move. You know, dogs are so unpredictable. So, you know, and it happens. I mean, mistakes happen. I used to have this little Yorkie again and it would lick all the time. And so as you're trying to, you know, clean by the face and trim by the face, you'd have to like just pray to the scissor gods that you didn't chop his tongue off and groom her before me did it because he had two little nicks in his tongue and I did it once, you know. It's horrible, you feel horrible. You don't want to hurt a dog. That's not why we're here, you know. How many years have you been doing it? 20, this is my 20th year. And you still love it? I still love it. I do, I still love it. There's some days where I'm a little more tired. You know, there's some days where I'm like, I have a little less patience and you just kind of gotta take a step back. But I love every single dog that comes in here. They're good. Is there a dog that you will not accept? Yeah, the big argumentative ones. So because I have four herniated discs as well, I'm not lifting up big St. Bernard's and I'm not doing great games and I'm not doing, I just can't, I can't like, there's plenty of 25 year old groomers that would love to do that. Do people ever come be German Shepherd? Uh-huh, all the time. I love them. Those are, they're just big babies. They're great. Wow. I have one right down the street. He comes to me just about every, like every five weeks or so. And a big tall guy and he walks in with a German Shepherd and he gets on the table and he whines and cries the whole time. He's the biggest baby ever. Biggest baby. He's great though. Wow, I didn't think that they get groomed. So every dog gets groomed. Every dog needs their nails cut and their ears clean. You know, whether they are short haired or long haired, they still need to get their nails cut. How often do you recommend for them to get bath? I think you can give a dog a bath every time you think it's getting smelly. With a good shampoo and conditioner, you're not gonna dry out cold. You're not gonna, you're not gonna hurt them. Well, Sarah, I can't thank you enough. I could talk about dog grooming forever. It's bad. That's how much you love it. Yeah, yeah. That is great when you love your job. Cause you don't really work a day in your life. That's fantastic. Yeah. Okay, that's a wrap for today. If you have a comment or question or would like us to cover a certain job, please let us know. Visit our website at how much can I make that info? We would love to hear from you. And on your way out, don't forget to subscribe and share this episode with anyone who is curious about their next job. See you next time.