The Carpool with Kelly and Lizz

FITNESS IN THE THICK OF IT w/ MADELINE MOVES

62 min
Feb 11, 20262 months ago
Listen to Episode
Summary

Kelly and Liz discuss their Chicago Auto Show experience with Brightax car seats, Super Bowl halftime show analysis, and interview fitness influencer Madeline Moves about building her app, managing three young children, and making fitness accessible for busy moms.

Insights
  • Fitness influencers with children resonate more authentically with audiences than those without, as they share relatable life phases and constraints
  • Accessibility through modifications and progressions in fitness apps drives consistency better than single-option workouts, reducing abandonment rates
  • Outsourcing meal prep (rotisserie chicken, restaurant proteins) is cost-effective for busy parents when it eliminates decision fatigue during peak stress hours
  • Building community through vulnerability and diverse content (not just fitness) creates deeper engagement than polished, fitness-only messaging
  • Early morning protected workout time and flexible scheduling mindset enable fitness consistency for parents of multiple young children
Trends
Fitness apps prioritizing progressive modifications over single-difficulty workouts as retention strategyInfluencers leveraging personal parenting journey as core brand differentiator and authenticity markerAuto show industry recognizing car seat safety as exhibition opportunity (first-time manufacturer presence)Meal prep outsourcing becoming normalized cost of convenience for time-constrained parentsFitness content diversification beyond workouts to lifestyle, recipes, and parenting challengesCustom-built fitness apps replacing white-label SaaS platforms for brand control and user experiencePostpartum fitness programming as specialized market segment with pelvic floor PT collaborationCommunity-driven content strategy emphasizing shared struggles over aspirational perfection
Topics
Fitness app design and user experience for busy parentsPostpartum fitness and recovery programmingMeal planning and dinner time stress reductionCar seat safety and auto show marketingFitness influencer authenticity and parenting contentProtein-based meal prep strategiesProgressive workout modifications and accessibilityBuilding engaged online communitiesWork-life balance for content creatorsOutsourcing household tasks for time managementChildren's outdoor activity benefitsCottage cheese-based comfort food recipesHotel and travel workout accessibilityRunning and strength training hybrid programsPelvic floor physical therapy in fitness
Companies
Brightax
Car seat manufacturer that made history as first to unveil a car seat at Chicago Auto Show
Bye Bye Baby
Closed retailer that previously made car seats visible; closure created gap in accessibility
Moves App
Custom-built fitness app founded by Madeline Moves offering progressive workout modifications for different fitness l...
Trader Joe's
Grocery retailer mentioned for muffin products used in low-lift luxury display
Nuuly
Clothing rental subscription service offering six styles monthly for $98 with inclusive sizing
Skylight
WiFi-connected digital calendar display for family organization syncing Google/Apple calendars
Lexus
Vehicle manufacturer; Madeline drives LX 470 model with three car seats for her children
Momino's
Car seat brand; Sam from Momino's attended Chicago Auto Show with Kelly
People
Madeline Moves
Fitness influencer with 700K+ Instagram followers, founder of Moves app, mother of three kids in three years
Kelly
Co-host of Carpool Podcast; attended Chicago Auto Show; works with Moves app on personal Instagram
Liz
Co-host of Carpool Podcast; receives percentage ownership of Car Mom business; manages show production
Sam
Momino's car seats representative; attended Chicago Auto Show with Kelly; described as Kelly's close friend
Tyler
Kelly's husband; manages Car Mom finances and spreadsheets; ensures fair compensation to Liz
Madeline's husband
Supports Madeline's fitness business; created blog, website, and helped develop initial PDF products
Bad Bunny
Performed at Super Bowl halftime show with wedding scene and positive messaging about self-belief
Usher
Performed at Super Bowl halftime show with elaborate production and choreography
Quotes
"I don't own any of the car mom was very important to Kelly to fully own the car mom, which I don't care. That's great. I agree. It's your, you know, I love the car mom, but that's fine if you want full ownership of it."
LizEarly episode
"If money ever becomes an issue with us, if it ever causes any friction in our relationship, I am stepping away from the car mom. Like I will not do it because no amount of money, no amount of fame, nothing is worth losing mine and Kelly's relationship."
LizBusiness discussion segment
"I've become a lot more flexible on parts of my day that can flex. I really like to wake up early and to have that as kind of like a protected time to the degree that it can be. It's a worth the sacrifice for me to get up a little bit earlier."
Madeline MovesFitness routine discussion
"Modifying versus skipping, scaling something versus skipping it. Because if you're only presented with one option and you're not there yet, that is going to be the first reason that you don't show up."
Madeline MovesApp design philosophy
"I'm addicted to that feeling of everyone liking the dinner I made. It is few and far between but when it happens it is so good."
KellyDinner time discussion
Full Transcript
Welcome to the Carpool Podcast with Kelly. Well, that's what I'm always saying. Like, I'm sorry, as Americans, like we just need better. We need to get more organized as a country on what our foods are. You're so right. Like, that's the best we can do. And Liz. Honestly, my life right now is so consumed about when the next time I'm going to eat is going to be that, like, I couldn't have been there. Your mom time off starts now. Welcome back to the Carpool Podcast with Kelly and Liz. And boy, do we have a show for you. We really do. As we just had such a good interview, we went through such a phase of like so many interviews. It's kind of been a minute. And we just kind of came back with like a big one. Yeah. So on the second half of this episode, we have Madeline from Madeline Moves. And she is a fitness influencer. she also had three kids in three years her oldest is only four like her youngest just turned one so she's what you would call in the trenches which i didn't i didn't i didn't i didn't i guess i didn't realize they were that close in age well i think i thought i was like seeing like this i think i think her last two kids i thought they were the same kid because they're literally like the same age she had three c-sections yeah i mean it is it's a great interview we cover it all and after the episode she offered to give us a code so i'm gonna tell you the code now the code is carpool and it will get you the first month free on the moves app obsessed obsessed she gave us like kelly works with the moves app on her personal instagram but madeline gave us like this is an even bigger and better one um because we were all like so lathered up about just talking to each other so we'll say i don't even i don't want to give away too much but and she brings an iconic dtd yeah okay but before that we've got a lot to talk about oh my god so much has happened so much has happened i went to the chicago auto show and like i'm back i'm sorry i know i know i'm sorry i know that you're not i tyler was a rock star with the kids tyler and his mom shout out like thank you for just like handling it. They were amazing. The kids were great. I had the best time at the Chicago Auto Show. I like sucked that well for all that there was. Like I got I hit every experience. I did everything. It was the best trip ever. You went with Sam and went with Sam from Momino's car seats. And me and Sam were just like such long lost soulmates. Like, so are you like Sam is just she is the fifth sister like sixth sister like she is just everything yeah no sam is such a good just natural sam's amazing i mean i would say sam's one of your best friends sam's one of my best friends for sure so it's just fun when you guys and you guys have been in the same room like five times maybe total i know and like sam is such i feel like she's such an extension of my brain well it's not my brain it's her brain but like i feel more comfortable with her next to me because like one thing about like i know i'm really good i have great delivery i have great passion i'm very good at like energizing people and sam is so smart yeah so it's so fun when i'm like well you know what about the head restraints and like i hit sam on the shoulder and i'm like cite that cite that legislation you know about like it's just so fun yeah and she's using like terminology yeah we're borderline unlikable together because it's like we're so there for the answers yeah um but we went to the chicago auto show there wasn't like a ton of crazy major reveals but i went because brightax was making history by being the first car seat manufacturer to ever unveil a car seat at an auto show which it's giving are you kidding like no car seat manufacturer has ever thought to show up to an auto show and we were there for one of the public days the booth was slammed was it every car every car seat manufacturer should be here yeah it was such like it's like duh well especially now that it's hard to see all these since bye bye baby went away it's like it's hard to see all the car seats like yeah why don't they just go to the auto shows there's auto shows in all the major cities why don't you guys pull up with a booth and well you know you know one auto show you can find a ton of car seats is the car on auto show get your tickets that's in a couple of weeks yeah that's kind of a big goal for us this year is to like try and you know get more car seat brands involved so we can like well and i will just say like off the record like the auto show the car model show was kind of the name on everyone's lips like i had a major car manufacturer come up to me and like ask me for the date because like they want to be involved wow that's so crazy multiple people like from chicago come up to me and like tell me they will be making the trip like at the rate we're going we're gonna need to have our own media days. I don't know if the ice rink is going to cut it. No, I also don't know. Yeah. So anyway, it was just a great trip. I did post way too many reels, but and I appreciate it. Well, I appreciate all of you guys looking out for Elizabeth's well-being. There probably were a few that could have been posted the following day, but I was just kind of like in the moment. You know what I mean? When you're in, when you're like dressed up in the gala, like it would have been weird to you can't save those ones you can't save those and i get it i actually six in one day was a lot it was a lot it was um i i do understand your rationale behind them all though and i'm just happy you you were having fun and creating content because sometimes when you're having so much fun it's really hard to remember to also capture it and so i'm i'm just thankful that you did capture the fun you were having because i know i personally was like refreshing my phone constantly to see if you or Sam were posting. Well, and it was just, you know, I didn't set out to, I didn't set out to post six times in one day, but I didn't know I was going to get such amazing content. Yeah. Yeah. So I'm actually, I, if, if, if, if on a regular day, when we're filming at the dealership, you can't post that many times, but it was a special event. It was timely i approve i had such fomo but i'm so happy i wasn't there so maddie was gone this weekend for marine drill stuff so i couldn't go um but like honestly my life right now is so consumed about when the next time i'm going to eat is going to be that like i couldn't have been there because i'd have been like i have to door dash me like portillo's right now like how and i would have had to leave like i would have been really annoying you would have brought us down i would brought you guys down so like i had fomo but like you're there right you're in that phase i'm not in that phase um so i was happy i had sit out i was hung over the next day like i can't tell you last time i've been i don't drink anymore i can't tell you this time i was hung over i know i facetimed kelly the next day like 7 a.m because i'm like why haven't i heard from her at 7 a.m like and i'm such an early riser she should be awake with her coffee by now and like you look like a train wreck i know like did i even wash my face like i don't even know like me and sam had a blast i'm so happy yeah um so anyway that was the auto show uh speaking of shows uh we watched the super bowl last night first of all was the worst super bowl game i've ever seen in my life it was like i already don't think football is fun to watch and that was like watching paint dry and i only watched the first half so i didn't i didn't enjoy a lot of my experience watching the game um commercials the best one was the pepsi commercial like i don't think that's a hot take i don't think i saw that i need to go and re-watch i was like we had friends over i was talking i like didn't really watch okay let me just tell you what happened with the pepsi commercial it was two polar bears were at a concert uh-huh polar bears are formerly drink oh they formerly drink coke and then a camera like a kiss camera caught the polar bears at a concert like the cold play concert drinking pepsi it was just funny it was like very it was it was funny it was a good one okay um i didn't yeah i just i wasn't um the game was so boring and that was sad and i had been into football and like i was ready to watch and i was cheering for the patriots um but i'm happy for the seahawks and i'm also happy that like the Seahawks kind of like kept their tradition of whenever a new Pope is elected whenever there's a conclave the Seahawks win the Super Bowl if I'm a Seahawks fan like I just don't want you to know like I do believe Pope Leo is only 65 so like it will be a while yeah until you guys have another Super Bowl but that's something of note um but I mean the best part was the halftime show now let me tell you something i was i was excited i was excited i was blown away by it it it was it felt like a broadway show it was um it was like a lot of like i liked all the sets like it was a lot of production i feel like the last couple ones haven't been so like like you were really transported to a different to a different place it was a music video yeah it was a music video yeah i mean like because i've seen like people's povs from the stadium and like it looked like a snooze fest of a show from the stadium totally okay i could see that because it was kind of it was like a maze yeah it was like it was amazing so and like why were the bushes people why weren't they just props like i thought that was so funny i kept waiting for the bushes to start dancing and they never did i'm like wait i don't think i noticed that i need to re-watch it the bushes are all people really yeah it feels expensive to hire that many people to stand there well i guess but maybe it's like it's like maybe they could only like maybe the cleanup was easier because instead of like then someone having to come and like walk in walk out as a bush i don't know i i just would like i would have liked the bushes or maybe the bushes were moving and we just didn't see that like maybe they were moving to like different backgrounds the bushes are people it's insane all right i need to go re-watch it his outfit was amazing his outfit was per i'm i'm always so i always love seeing like people's take on the uniform because i think that's what they try to do a lot no notes the outfit was perfect i actually felt like this was the first one in a really long time where like any nod to football has been made like he was carrying a football he had a football jersey on like i love the monochromatic like it was so such a good outfit um such a good outfit lady gaga i was like has lady gaga ever done the super bowl no and like she could like lady gaga is of the same i mean she is she is easily a super bowl artist could easily be one i would agree and she's just like there for the vibes like obsessed she looked amazing I love when she doesn't go weird because she's like I love that she was like singing I loved the wedding scene I found I was a real wedding I did really that was the wedding scene I really liked you know because the the first I don't like all the it's like you know kids are watching I don't like all the booty bumping that was like in the first part of it but then the wedding scene I was like oh this is really sweet I like this there's kids there there's a flower girl like it's very cute and family friendly yeah it felt like a it felt like a wedding um ricky martin was there is that also can i just say something one more thing about the wedding scene is it's like anyone who sees like a wedding cake and like a wedding like everyone like that makes everyone happy so like just seeing people dancing at a wedding even though it's fake made me happy like i enjoyed but it wasn't i know they actually got married but it was not a real wedding like reception is what i'm saying things i can relate to wedding receptions like i just yeah no and like i loved like the kid like was asleep on the chair and like then bad bunny like woke up the kid like that's so funny it was just it was just relatable yeah it was just great and i really enjoyed the music i've all morning i've been like this vip vip i mean i'm into it i'm i'm gonna listen to bad bunny on my way to the dealership yeah i'm here for it i loved it you know I I kind of if I could make a critique on parts when he was just like speaking and saying things I could have used subtitles I would have liked to have known what he was saying well and that is true because it was Spanish but no that is true because it was also and he was saying to me because now I've seen it like when he was looking at the camera he was like I never stopped believing in myself and you shouldn't either like that's what I'm saying I could tell he was saying very positive and uplifting things I don't think would have been too much to ask to just like put that on the screen so everyone would know okay i think that's a fair critique i don't think you need it for all the the lyrics and everything because i understand like lyrics don't always translate exactly but i would have liked subtitles for the speaking parts but see now i've kind of gone on like a bad bunny rabbit hole and no pun intended that's hysterical am i the first one to make that joke probably not that's so funny um and he was saying like no a lot of like people who speak spanish can't understand him because i guess puerto ricans like have a specific accent and a lot of his music has like a lot of puerto rican slang in it okay and i think he's just maybe a little hard to understand okay oh and then like jessica alba was like underneath all the people there was like that area of all the stars and it was like alex earl cardi b pedro pescal oh and jessica alba it just made me realize like i need more jessica alba in my life she's stunning and she needs to be coming across my desk more yeah she has to not want to come across her desk i feel like jessica alba probably is just like i'm good she found the honest company oh i think you're right like yeah i think she's fine like she's she's she's a retail that's what i'm saying like i think she's like so okay that she's like i don't need to come across your desk yeah she's too rich to come across my desk anyway i really i thought the vibes were high i loved it yeah like i can't stop smiling just talking about it i thought it was so fun i know yeah it was it was really fun it was um i agree the beginning was a little the beginning was a little booty popping but i've seen worse than a super bowl i i agree i have seen worse um it was just like the juxtaposition of like i was like oh this is a lot of booty popping and then the wedding scene i like almost i mean to be fair they had something for everyone because some people prefer that kind of choreography but i and i think in previous super bowls they haven't had a um a sweet innocent wholesome moment so much so that we're talking about it it's like they had this very sweet wedding scene with a flower girl like that is so unique um never been done before and it just it made it brought me joy i didn't let my kids watch it because i just like you never know like anything live i just like not sure i ready for it but i would say and i don think like they need to watch it i just think it fine but i seen way worse on the Super Bowl stage I agree I thought it was great I thought it was I mean, the only thing more powerful than love is hate is love. Like, great. Obsessed. Positive message. Let me see. I wrote notes. Did I have anything else to say? I did like his outfit. Do you think when he fell into the house, that was pre-recorded? Do you think that was live? No, that was definitely pre-recorded. I liked that, too. Yeah. I liked that. No, it was a music video. like just upload the whole it was a music video you know ivory watched it this morning on youtube and there were ads in the middle of it which there were multiple ad breaks in the middle of it which was so annoying yeah i'm a youtube tyler's a youtube plus member because heller only listens to music on youtube yeah like he makes his playlist on youtube he's such a grandpa he's insane like he his playlist on his youtube so he pays for no ads okay yeah well i need your login um okay anyway let's move on okay we kind of like need to get to our interview because then we kind of have some things to do okay but there's just like one oh you you go ahead well i would just say like i can save this for another episode i do have some low lift luxuries but like if there was something else you wanted to say or like get to well i can save my thing for other episodes too okay i don't know what your thing is. Mine are just low-lif luxuries. Okay. Well, let's hear them. I would love to tear them apart. Okay. Number one. The other, lately, like in the morning, I have to have something to eat and like kind of sweet carbs have been what I've been gravitating towards because they're like easy and they're just there. So I bought muffins from Trader Joe's, like from a proper muffin thing. And I have a cake stand that I keep on my counter. And I understand that sometimes you don't always have space for a cake stand on your counter but if you do I just like put the muffins in my cake stand no I hate to admit that's such a good one and it was like such a like every morning I would go and I would open my cake stand and I would grab my muffin and like the other day I made chocolate chip cookies and I just like threw my chocolate chip cookies in there I keep it out because when I do make sourdough I keep it in there because it just like keeps the sourdough fresh because it like is a proper cake stand it was it was a luxury experience pulling my my raspberry muffin out of my cake stand no i'm really trying because you know you always make fun of mine i'd love to tear that apart that's actually a really good one now will you know if you put something too good in there like my kids weren't interested in these muffins they could see them there's kind of that risky run um that like people can see them especially kids but it was a luxury experience for me okay my next one this one um you might make fun of me for but it has really elevated my life we eat every meal in our dining room like we don't have a kitchen table we have our kitchen tables in our in like our formal dining room um so not that my kitchen my kitchen is right there but like i'm not physically in my kitchen when we're eating so i have just put um a paper towel holder on my dining room table and it lives there. Yeah, because you always need paper towels. And I've actually even upgraded. And I also I have I have a lazy Susan in the middle. So I have salt, pepper, my paper towel holder. And I also keep baby wipes in there. Because you always need a baby wipe to clean something off wipe hands off really quick. And I haven't done this yet. But I could go as far to like put a little silver tray thing on there and have my and have some silverware on my dining table too well you should just get like a hutch or something because you need some more furniture in that room you should just like put something in there like okay yeah i don't have i like you know i'm such like a consignment shop girl it's just like finding the hutch yeah it needs to come across that could be nice but the paper towels was a big game changer even more so just having baby wipes on my dining table full time because my kids also like will do like play with play-doh and like play with kinetic sand and stuff like it just it comes in handy throughout the day yeah those are really good ones um so i just i don't have a little of luxury but i just want to like i'm just trying to keep everyone's like um finger on the pulse that lent as a week from today good friday sorry ash wednesday's week from today and i am going to be giving up the sugar for 40 days okay and elizabeth sent me a reel of someone who like was also doing it and they read this book called the 40 day sugar fast it's giving made for lent it's giving i'm not the only one to think of this idea so it's on amazon i just bought it for nine dollars and it's a 40 day spiritual and physical journey combining a sugar detox with a faith-based transformation okay faith-based transformation okay it sounds perfect that's what you're like that's what you're after that's why you're doing it i know yeah it said would you give up sugar to experience the sweet presence of god that's a little kitschy hey hey that's cute i am going to do it i'm presence of the lord so i'm giving up any artificial what is the word that you said told me earlier um refined and processed i'm giving up any refined and processed sugar in every capacity and i am going to switch i'm not even going to do iced honey lattes i'm just gonna because i just think like that's part of me thinks like if i have too much like sweetened with things it will not it will be harder to cut it i feel like when you give up sugar i'm not saying i'm not gonna have any honey so i don't want to say that but my goal is to not have sweet things because like to me i think that's the problem i think like i think when i have a little bit then i want more i think that's how you kind of get like a sugar addiction yeah so anyway i need to be i need to figure out how i'm gonna celebrate fat tuesday because like it's got to be kind of major we need a better fat tuesday food because like as much as i would love to like buy a king cake like king cake is so gross well that's what i'm always saying like i'm sorry as americans like we just need better we need to get more organized as a country on what our foods are you're so right like that's the best we can do maybe we could be a little bit more united in that way like i'm just saying like thanksgiving i think is good i like our thanksgiving food christmas we've talked about this has no identity what what else was i talking about super bowl has good identity super bowl has great identity like buffalo chicken dip is an american classic and like we're i don't like that we're people are we're not even people us we're always hating on that that is a delicious food that is the best food ever um oh i was talking about new year's eve how we have nothing on new year's eve like our big thing on new year's eve is black eyed peas like we need help no our biggest thing on new year's eve is alcohol like please come on please like where are like why don't we have these like traditional recipes that the other i'm mad about it and like we have good american food is good like for example i love a meatloaf i love a chili. I love all these foods. I'm just saying like we need to like be more united as a country where it's like, oh, on Fat Tuesday. Well, you know, we should have on Fat Tuesday. You know, we should deliver to the rest of the country. Huh? Gooey butter cake. Gooey butter cake. That's a good Fat Tuesday. That's a good Fat Tuesday one. Hear me. Hear me. The new Fat Tuesday food is gooey butter cake. That's a St. Louis specialty. And you know what? St. Louis, we have a good food scene. We have food. We have St. Louis only food. I just would like our country to be more unified and i'd like us to all eat gooey butter cake next tuesday okay i agree that's a good one i i don't i don't eat gooey butter cake enough and if you you can make it so i don't know what the recipe is i never made it but i can't imagine i'll be making it i'll be buying it at the grocery store i will be buying it because i can but if you don't live in st louis and you want gooey butter cake it is worth your time to get a recipe and make it just trust me just just trust we need to try to find i'd love to have like a st louis like bites at the auto show maybe we'll do that for the VIP night. I think we did do that for the VIP night. We did. That sounds like us. Today's episode is brought to you by Nuuly. You know that feeling when you're invited to a wedding, a birthday party, some random work thing all in the same month and suddenly you're like, I have absolutely nothing to wear. 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That's Nuuly with two U's and insert code CARPOOL. Nuuly subscription clothing ritual. Change your clothes. Today's episode is brought to you by Skylight. I have had my Skylight for over a year now, and I really like it for my family. It works well for meal planning. I can schedule our meals and our grocery lists all on the app and I can see it. So it reminds me on the calendar. I also like it for the shared calendar. And most of the time though, it is just running as like a picture frame. So we have pictures that pop up, um, all through the app, all controlled through the app. The skylight calendar is just so great to keep my family organized. Um, it was designed to connect the digital and non-digital worlds while bringing families together. It's a wifi connected digital display that showcases your family schedule with clarity, color, and brilliance in either a 10 or 15 inch HD touchscreen. This all in one smart calendar syncs seamlessly with Google calendar, Apple Calendar Outlook and more, giving you customizable views for daily, weekly, or monthly planning. This is really nice for me and Maddie to keep our two calendars all organized. Your happiness is Skylight's happiness. So if in 120 days, you are not 100% thrilled with your purchase, you can return it for a full refund, no questions asked. Right now, Skylight is offering our listeners $30 off their 15-inch calendars by going to myskylight.com slash carpool. Go to myskylight.com slash carpool for $30 off your 15-inch calendar. That is M-Y-S-K-Y-L-I-G-H-T dot com slash carpool. Okay, the last thing I want to cover before we get into our interview, if you don't mind. Sure. There was a carpool thread, and I want to briefly answer this question in vague terms. it there was a question of wondering how um our salary how my salary is set up and um so many people were curious and I get that it's like please I'm so curious about you know what people's things are I know it's taboo but like I would love to know what everyone in my life makes no I know I get it like I totally understand so um I'm gonna like kind of briefly divulge kind of what our setup is. It's because it's actually kind of hilarious. So when Kelly started the car mom, I was like, kind of like helping her with it because like, we're sisters and whatever we talk. And then there kind of came a moment where it's like, I was hating my job. I was loving the car mom, we were so energized on it. And it was like a, I want to do this full time with you. And with that comes a conversation about finances. And Kelly and I always said, we're gonna have, if money ever becomes an issue with us, if it ever, if it ever causes any friction in our relationship, I am stepping away from the car mom. Like I will not, I will not do it because no amount of money, no amount of fame, you know, nothing is worth losing mine and Kelly's relationship or putting a bad anything harming our relationship was not worth it. So we always said that from the beginning. So you know, when you work with family, sometimes things can get sticky. So basically, like Kelly and I were like, I don't own any of the car mom was very important to Kelly to fully own the car mom, which I don't care. That's great. I agree. It's your, you know, I love the car mom, but that's fine if you want full ownership of it. It was your idea. But we we said, OK, you can I Liz can have this percentage of everything and everything when we started was nothing. We came up with this. It was there was no money to be talked about. And well, and originally, but originally you asked for like you wanted just a higher percentage of like the more direct things you were involved in. Yeah, I was like, give me 50 or give me X amount percent of YouTube because I'm like so involved in that. And I don't need this because I'm not working on that. But I said no. And that was actually Tyler's idea. He's like, no, I just feel like the way you guys are conversing, like even if she's not directly doing it, she's indirectly doing it. So all to say is Liz gets a percentage of everything. And we have never once revisited that percentage. We've never talked about it. We've literally never brought up the money again since 2021. Yeah, no. And like every month when I every month we close out and when I close out the month and I give Elizabeth her a percentage, I'm like, oh, that feels right. Yeah. It's always felt right. So we've always grown and it's been more and it's always felt right. And we've never had an argument over it. And actually, Tyler's always been like my biggest supporter because Tyler does like he's very good with spreadsheets and finances. so Tyler does close out the month and everything and Tyler has always been like the biggest supporter of mine and making sure that uh you know we're good it's all fair and everything no like if I accidentally like we were to buy something on the car mom card like for our house like if like he would like then trans if I bought like something for like a hundred dollars he would then he would make me pay the car mom back so like I wouldn't be shorting Elizabeth even a cent like He's so passionate about that. Yeah. So. He's cute. That's it. That's the story. Yeah. Yeah. And okay. So with that, we still have a whole interview to get to. So. It was just like such a good episode Like I know And like I have more to say but I going to save it because we still have a great interview All right Well we will talk to you guys on Friday We're going to talk to Madeline Moves. Reminder, use code carpool. Get your first month free off of the Moves app. Welcome to the Carpool Podcast, Madeline. Madeline, welcome to the Carpool Podcast. Thank you. I'm so excited to be here, honestly. This is like such a long time coming. I've been following you. I think you've gotten me through two pregnancies and two postpartum journeys. We've been responded for sure. Yeah, no, for sure. So if you guys don't follow at Madeline underscore moves on Instagram, she has got to be by far my favorite fitness influencer out there. She's a mom of three, three. Did you have three in three years? You did something crazy like that, didn't you? uh yeah don't do the math it barely barely works out but I I have a four-year-old now so she just turned four I can no longer say three kids three and under but we we cranked them out pretty quick yeah so you're still in the thick of it though oh yeah yeah for sure what's what's the breakdown of your kids ages um my daughter just turned four my son just turned two my other son just turned one So we have three birthdays in three weeks. So all of that just changed, but it was three, one and infant for the past year. Yeah. Oh my God. It's wild times, but honestly, it's been so fun. Like I would never have put myself in this scenario. Our third was a complete surprise. I got pregnant at four months postpartum, but I'm like seeing the little silver linings like every day. What car do you drive? Oh, okay. We have a Lexus. Oh my gosh. My husband's going to kill me. It's a GX. Okay. No, LX. It's the LX. Okay. 470? Is that right? Sure. Maybe. Depending on the year. That'll work. Okay. It's relatively new. It's green. I can find it in any parking lot. It's like, it very much stands out to me, but it also is a little bit tricky with our current configuration. I think I texted you having a small identity crisis, but we have my son in the third row, my youngest son, and then we have two kids in the middle because it's a bench and it just requires putting my son in his car seat in through the trunk, which is keeps you limber, you know? It's all part of it. All part of it. So that's why you work out is what you're saying. Honestly, yes. Loving my kids in and out of my car is the finisher of every workout. It is funny. Like sometimes when I do consultations, people will be like, but isn't that going to be like really hard to get them in there and i'm like no yeah like three kids is really hard like that's just kind of easy button there there's no easy button so no putting three kids in car seats is never easy um madeline i want to i want to hear your entire backstory um madeline has an app that we use to work out no you're kind of like you're a girl you're a woman in tech yeah like it's incredible. Uh, yes and no. I have like two other apps on my phone. I am a grandma posing as a woman in tech because I love workouts and I love sharing them. And this is how you have to do it, but don't be too, don't be too fooled by like my ability to talk code or anything like that. We have a team that has really made the app what it is, but I do have an app. We have spent quite a bit of time working on it. We built it from the ground up in the past two and a half years. So it's a completely custom experience, but my passion is for sure the women in the workouts. The app is the mode of which I get to share those for sure. Sounds like you have four kids really. I mean, you're underselling it though, because it is, I've used a lot of these workout apps and this one is so user-friendly. I appreciate, and I'm sure we're going to get into it, but there's so many different variations that you can use and you really prioritize like you I feel like no matter where you're at in your fitness journey like your workouts are perfect because it is from like okay what do you have in your living room all the way up to like okay like are you ready to like you know take it up a notch and it's it's such I mean I've used it for years it's such a good out thank you that that really means a lot and you're exactly right like our goal is progressions, but if we don't allow you a starting place, how can you expect someone to do that? So we've really customized the journey to support women at different phases of life, at different fitness levels. And we're really proud of what we're doing day in and day out. So it's, it's super special to know that it's touching your life. And I like, I'm sorry, I'm sorry. No, I need to shut up. Let's go. I just, I think, I think we, you might be getting ahead of yourself a little bit, Kel. I want to go back. Madeline has 700,000 plus Instagram followers. She has an app. You've been clearly doing this for years. I want to hear your story, how you got started, how you've kind of ended up where you are. I want to hear all of it. Okay. Yeah. I'd love to share it. Probably starts, you know, even before college, I played sports in high school, mostly soccer. I went to college in Florida. I studied exercise physiology, kinesiology. I didn't know exactly what I wanted to do with it, but I knew I loved movement. I loved helping people. I didn't know exactly where it would take me. I ended up graduating after playing collegiate soccer and teaching physical education for four years and coaching soccer. And I loved it. I taught K through eighth grade at a private school. And I did some personal training on the side, but it was really like education and movement and kids. And I absolutely adored it. And during that time, I sort of lost myself personally coming out of college, like super involved in competitive sports, always surrounded by women, that team camaraderie. And then like it all changes. And I had a hard time replacing that or finding that. I dove headfirst into marathon training because the running community was super strong where I lived. But it was sort of just a way to keep going with what I knew and loved from college. And I sort of burned myself out in running post-college. And I just needed to like strip it back to my roots of what I knew, what I'd been trained in. And that was adding more strength training to my routine. And that journey kind of allowed me to share as I transitioned from a ton of running and kind of wearing myself into the ground to supporting it with strength training and then kind of transitioning more and more into that and letting running take much more of a backseat because I felt so much better. I was recovering so much better. My energy day to day, my attitude towards my husband, like everything was better when I sort of balanced things out a bit. And I shared that journey online. I started posting on Instagram. My husband bought me a domain for a blog. He was like, I love hearing about this from you, but can you like tell some other people to like get this message, not just me every day. And I started writing and blogging about nutrition and workouts. And it slowly turned into a PDF that he helped me with. Again, I'm very not technical. So he did all the filming, all of the editing, all of the creation of the website in the back end. And we started selling it. And pretty quickly, I realized that my teaching could, the salary that I was making teaching could be replaced or matched with this online business. And I would never have believed it. But my husband was like, no, this has legitimacy. Like, you should keep taking it where it goes. And for a year and a half, I did both. I did both the online and teaching, and then I was able to transition full-time when we launched the app, which started off as a SaaS platform. You basically kind of use the same technology as other people, but make it look your own. And then we did that for a few years. We really grew a strong organic following and a base of enough people that we could invest into ourselves and create a custom app. That process was a big learning experience. It took us like a year and a half to build and we've been on it for about a year and a half now. So we own it all. It's it's what we want it to be. We can invest in it and create the outcomes that we think are most impactful to our community. So it feels really right. But it was definitely a big learning process and investment. Yeah, it's it's it's so impressive. And I love how involved your husband has been, because like hearing you talk about it, I can just tell that like you're just so in it for. the fitness and the feel good and the people and like you're just like letting other people help you with the business because like that's what you love is the fitness aspect that's truly the only reason that I am still like literally sharing the workouts on Instagram every day and still like DM people back every day because I love it and because of my husband and the team we've built I've been able to protect it and not get too pulled into the areas that I don't have a background in. I don't have enough experience in, but like they supported me in ways that I love what I do. And I hope it shines through, but I truly love it. Kelly and I always say that, too. We always say like, you know, we have to surround ourselves with people who are smarter than us in other areas, because if we're not thriving in the areas that Kelly, especially that like she's great at, then like there's nothing to post about like there's nothing to share like you have to like be smart enough to surround yourself with people who are gonna excel in those different areas totally some of the best advice and some of the women on our team are also moms so they really get it but they just encouraged me to like remember what you're irreplaceable for and like hone in on that and then let other people like you're saying support what you're really kind of less needed. And, and we can take this all so much further if you're able to like harness your energy and the things that only you can do or, or you love to do. So that's totally right. How has your content and your, your stuff on your app and everything, how has that changed since you've become a mom? Yeah, everything about my life has changed since I've become a mom. And so I think, I think it just like has naturally spilled over. If I had tried to not include that in my journey, it just wouldn't have been authentic to me. So I didn't come out with a prenatal program until I had actually been pregnant. And we got asked and asked and asked for that. And I just was honest. I was that I think other people can do it better right now. So I've really allowed the journey to kind of reflect my own, but in ways that are also really professionally backed. So it's not just because I was pregnant, but we worked along multiple pelvic floor PTs to make sure it's just as accessible for different people. But yeah, the postpartum program after I had kids, it's just, I recognize the constraints of being a busy mom. And I don't think you fully can until you are one. And so, you know, recognizing that the alternatives in the app are so important because you literally might just have dumbbells in your living room and that should be okay. That should not be a source of frustration for you. Totally. You have enough of those or just different durations. Like I literally have maybe 30 minutes while this baby naps. Odds are it might get cut short, but to see an only 60 minute workout version, that's defeating. So making totally woven in abilities for people to modify and continue to get great workouts in. It's just like a, it's a non-negotiable, like we have to do it and we want to do it because that's the only way I've been able to stay consistent with it. And can you tell us about the different programs that are on the app because and I I love the postpartum the postpartum program and I think we were dming about it but I I was so like I was feeling like really good after one of my kids I guess it was Libby and I wasn't like ready to like totally like you know bounce back or get the body back but I wanted just to move and I felt like your program was so gentle and encouraging it's just like you would do one of your postpartum works outs and you'd be like okay like things I did that. Like you did it versus like sometimes when you're freshly postpartum, you start a workout and you quit halfway through cause it's too hard. And it was like almost more important mentally for me to like complete a workout successfully than like get a sweat on or something. Like I was just trying to like do something for myself. So tell us about your different programs. Yeah. I agree with the postpartum one. It's probably the one that's been most personally transformative. And And it's just about building back that confidence with yourself. And that translates and trickles into movement and, you know, patterns of movement. But it starts with just the ability to follow through on something when so many areas of your life are in just total disarray. So I love that it felt accessible to you and built. But, yeah, we have foundation programs if you're just new to lifting or have taken a long time off. But it doesn't necessarily mean you just had a baby. We have a weekly ongoing program that's our most popular. It's weekly moves. It progresses in ways that make it really easy to get stronger, but there's also enough novelty and difference week to week that I think people are just so itching to see what the workouts are and to do something new and to be mentally stimulated that they come back for a really long time. We have people who have done that program on repeat for like five years in a row and they just never felt the need to do anything else because it changes enough, but it feels familiar enough. We have some hybrid running programs that are relatively new. A lot of people are wanting to get into running, but they know the importance of strength. And instead of like trying to fuse multiple programs together, we lay it all out in one, which is cool. There's a 5K program, a half marathon training program. Those are kind of our most popular, I would say. the weekly, the foundations, the pregnancy and postpartum. We have both. Those are very, very popular too. Yeah. Madeline, how are you getting your, meeting your goals, getting your workouts and doing all the things with three very young kids? I've become a lot more flexible on parts of my day that can flex. I really like to wake up early and to have that as kind of like a protected time to the degree that it can be. It's a worth the sacrifice for me to get up a little bit earlier. When my son was newer to the world, I would just bring him down with me. I didn't try to like assume that I would get 30 minutes of unbroken time. I would just literally bring him down with me. And if he you know needed to be held while I did some lunges whatever But as sleeping patterns have become a little bit more consistent I will wake up pretty early to do it But then if it just doesn happen I like OK how can I play with my kids throughout the day How can I bring dumbbells out to our driveway? And like, we'll just get this done. We'll go to the park. Like, I'll do some pushups on this park bench. Like that happens to getting out of the mindset that if you miss that perfect window of your day, it just can no longer happen. but just sort of seeing pockets of times as like possibilities. We're doing a heart month initiative right now. And I didn't get to do, we're just challenging people to run a mile a few times a week. And I didn't get to do it when I wanted to do it, whatever. But like later I just had never changed out of my workout clothes. I had 20 minutes that all my kids naps were overlapping. I just went down and did it on the treadmill. So just kind of like screwing a perfect schedule and being more open-minded to like letting things compound and letting little things be worth doing instead of diminishing them in our mind, I think is important. It's almost like a, like a game, like, oh, when do I have a, when do I have a minute? Oh, I have it now. Like this is exciting. This is awesome. Yeah. I think there will be times in the future I can work out alongside my kids a little bit better. It's a little on the verge of dangerous. And sometimes I feel like in our gym setting. So I've kind of tried to protect the time versus like weaving them into it a ton. But I see moms on Instagram who are doing our workouts with kids that are slightly older. And I'm like, Oh, that that that day will come, you know, totally, totally. It's all the hard. I mean, I'm I have two kids, toddlers, and I just like totally and I'm pregnant, totally feel in the thick of it. And I'm like, I used to be the girl that would work out every seven days a week for an hour. And it's like, it's such a, it's so weird. And when it's like, I haven't been to the gym my entire first trimester. Cause it's just, it's so, it is so hard to do. And like the expectations, I think I need to do a better job of, like you said, like letting go of what the expectations of what my workouts used to look like, because it's going to be years and years and years and years until I'm working out seven days a week for an hour, probably never again. Yeah. I need to change my expectations. And I think that's okay. I think being slightly frustrated, but also action oriented is like a pretty decent place to, to, yeah, I love that. It is, it is okay to be slightly frustrated. Like let's, you know, you don't have to find like so, so much acceptance that you give up if you will. Like, I think it is okay to want those things. Um, and yeah, I, I like the idea of just like, you're finding the pockets, you're, you're doing the best, the best that you can. And I think when you become a mom, at least for me, like my reasons for working out really changed because like prior it was, I mean, when you're 22, I'm sorry, you're working out to look good. Like, I was like, there's, it's just like, you're not, you don't have kids yet. Everything's working in your favor. Like when I was 22, like my mental health was great. I had all this time. Like I was working out now. I'm well rested. Like now I'm working out like, because if you just if your only goal is to like look better well like that's that's going to take a long time so like you have to like find and you have to find workouts to me like the biggest thing was like I had to find workouts that gave me the satisfaction of okay that felt good for my head that felt good for my body that feels good for my kids to see that like I'm healthier for my kids like and I had to find workouts that did that for me and I felt like the the moves app it's just it's it's very approachable and I can't tell you like if you guys can't conceptualize it like basically like you'll have your workouts and then you'll like look at the workout and then it has like alternatives underneath it and I also really enjoyed like there was one move that I was pretty postpartum I don't remember what it was and I looked at that move and I'm like there's no way I literally can't do that so I like looked at the easier one I'm like okay I think I like went on my knees but I was also like oh that's so interesting like that's something I want to be able to do Like I want to get there. And like, that was so much more motivating than seeing like, I'm sorry, like a perfect sewer model's abs that I'm never going to have. But I was like, I could maybe get off my knees by the end of the year. Like that's, that's a fun, tangible goal. You, you nailed it. I think where people don't realize is so much power is in modifying versus skipping, scaling something versus skipping it. Because if you're only presented with one option and you're not there yet. Number one, slightly defeating. And if that keeps recurring in your fitness journey, guess what? That is going to be the first reason that you don't show up. But if you see the path to get there, because we present two to three alternatives, these are physical therapist alternatives. You swap it. Maybe next time you don't have to swap it. Maybe it's three weeks and then you try the standard version, but you have the path laid out for you to get stronger and to progress versus like, I don't know what a salute, a good solution to train these same muscles. I don't know what the modification should be. Therefore I'm skipping it. So we're really proud of that. It's like people always talk about like no scale victories, like when they're on like their health journey. And like, to me, like that's, that's like the biggest one when you're able to do something that you weren't able to do before. So I really love that you offer that. I also love, I haven't done it a ton because I'm not, I'm not always the person who works out when they travel, but you do have like a hotel moves or something. And I think that's also like, that's also one thing about Madeline is she's not going to give you a lot of excuses. Like respectfully. No, we're all about listening to your body. But if you, if you have that desire on any given day, we don't want the mental load to be the deterrent. Like we would way rather be that bridge where you have some energy, you've got some equipment, we'll provide you a plan to make sure that the time you have is used the best way that it could versus kind of like making you overcome a few things to be able to to get a quality market open yeah it's so fun um okay and then so you I know you also guys do include like some recipes so I feel like you are one of the perfect people to bring a ditch the drive-thru to us and ditch the drive-thru is an easy dinner recipe to mix it up to get us out of our dinner rut I do have to just say I've been in a big old dinner rut in fact I challenged myself probably like well at the beginning of this year to not hate dinner as much because I really started to loathe the dinner time time at the end of last year both the mental like coming up with stuff the kids at my feet it was just like it was not a happy time of my day so I created a little chart I got my kids on board I was like how can we me not hate this time of the day and it's been neat to see sort of some shifts happen. But part of that has been prepping the protein sources for the three recipes that I use. I kind of have this like, it's called Meals Made Simple. And it's really helped me approach the week with less of a scrambled mindset. So I am going to share a recipe from this resource that I've been using. But it's I'm about comfort food these days, the more the more that my kids like appreciate food versus like you know we're getting out all the purees like everybody's kind of eating the same thing when they have like a positive dinner experience totally like it's a no it's like I'm I say I'm always chasing the high of like everyone liking the dinner I made like it is yeah I'm addicted to that feeling it is few and far between but when it happens it is with you yeah I've cried I've cried before when everyone was like eating something that I made and like it was healthy and they liked it. Yeah. If you, if you get like a two minute stretch that everybody's butts are in their seat and eating same food. You won. You won. You won. Yes. Okay. So the recipe is a lasagna soup. I make it really thick. It only gets better the next two or three days. Um, it's like all the goodness and comfort of lasagna but so much easier so you just saute some vegetables you add some ground beef um you add cottage cheese actually which melts down and just makes it really rich and creamy you break up the lasagna noodles right in it's it's so beyond easy and i usually just strain out some of the broth and feed it to my kids as like a little bit more of a stew consistency yeah yeah dribbling everywhere and I mean it just makes your whole your whole house smell good you serve it with some bread it is like comfort food but it also has a ton of protein in it it's got like 30 grams of protein per serving because the cottage cheese and the ground beef so you really it's like a can't lose situation and Madeline did say before she would she would get us the exact measurements and we'll put those we can put those in the show notes yeah we can put those in the show notes I love I love a recipe that has like high protein but isn't like a chicken breast you know it's like but you're still eating like a noodle with it. Actually, there's even protein noodles now. They're like chickpea based. If you wanted to go crazy and add like a lasagna or even a different kind of pasta that's even higher protein. And then I eat it for lunches the next like few days. It just totally better and better with soup is good for that. Yeah, that's it. That's a great one. And I love lasagna, but the drama like to layer, like, and like you said, when you're a mom of young kids, Like I dinner is the biggest kick you while you're down kind of scenario, because at least in my experience, like my kids, especially when they were younger, like babies. OK, they were the worst between the hours of four to six. Like the my big kids are coming home from like meltdowns from back to school. My little kids, you know, like just woke up from their nap or like the baby, like might need to go down for a nap. Like everything's happening all at once. I just got off work. Like, heaven forbid, I try to like have a minute. And I agree. I would loathe dinner. And I think I love prepping proteins. And I also would say like, if there's a season, because like we always hear that, like prep the proteins, but like if there's a season of your life where you can't even prep the protein, just buy prepped proteins. Cause like I've done that before where it's like, okay, I'm just going to buy the like pulled rotisserie chicken. Okay. I'm just going to buy like one of my favorite hacks is call your barbecue restaurant and just order two pounds of pulled pork for the week. So don't do anything with it. Put it in your fridge. Like if you have to just outsource, because it was, it's not always the combining or like the quick meals. That's hard. It's the cooking of the protein. You're exactly right. We do that with a restaurant down the street. They, they serve like Cuban bowls and they'll do pork or chicken. And I will just buy like pound, two pounds of that. It's just done. And it, yeah, it's not the most cost-effective thing, but that's not the purpose of that easy button. And we always say, but you're ditching the drive-thru. So like if it's more, sometimes it's just more cost effective. If it's more cost effective than something else, sometimes that's enough for me. Yeah. I will say one other dinnertime thing that has really helped. I made a little chart for my kids. I encourage them to like help me to try a new food. And we all try to get outside before dinnertime. So recipes that I can start and have it like simmering on the stove while we go outside versus them just asking me, when is it going to be done? when it's cooking while we're doing something else and then we come back in and we plate and it doesn't take forever that has been a big sort of feel small big impact big ripple practice that we've started where do you live we're in greenville south carolina and we've gotten like snow the past two weekends so that's been wild but generally it's not freezing freezing yeah my kids always sleep better too when they get outside like totally closer to bedtime yeah nap time bedtime not getting outside creates for a rough second half of the day Madeline I'm so inspired by you I just appreciate you being a mom of of three killing it physically on the internet supporting other women I find it very hard to follow some other influence fitness influencers at this point in my life who don't have kids because we're just we're in different phases of life there's nothing wrong with them. It's not for me. So I just appreciate you not only supporting other people, but like being an example to like do it. And your app is amazing. And I just love the way that you're making it accessible for everyone. You are wonderful. Thank you so much. You're very kind. I just, I have to say like the moments get gritty and, and anybody who's sharing their life online, like you just can't possibly accurately reflect all the gritty. Some people choose to share different amounts but like it the past year has been hard and i've tried to accurately represent that to the degree that's appropriate on the internet but yeah like no mom that you look at is is feeling like she's crushing it in all the areas the camaraderie of like sharing some of that sharing a win sharing some of the things that are made dinner time less horrific like those things kind of make the internet feel like a place that is so fun to show up to week after well and your diversity which I know it's not easy to no diversify your content in a personal way but I do think it's really nice when you do share I mean you've built I really I look at your community kind of similar to our community like it's they're not just followers like people are here for the journey and I I appreciate the vulnerability and just and just the diversity in that content it's just like fun to know. Like the girl on the app is like the same girl making lasagna soup. Like that's just, that's fun. Yeah. I'm with you. I think some of the most fun things have nothing to do with fitness and the most meaningful, uh, interactions I've had over the internet are yeah, very rarely about workouts and, and there's, there's value to that, to opening up your life to people. And, and I, I think our communities are similar. Like it's so hard to navigate children on the internet and what is appropriate. And I think it's probably changing by the day, but to feel like my kids have only been, they don't know it, but loved and had kind things said about them and almost like this internet and community, like whether they ever know it, it's, it's meant the world to me. And, and yeah, mom's like, you're a part of it for sure. For sure. So people can follow Madeline at Madeline moves. You can also follow at moves app on Instagram and you can download the moves. It's called moves app. You nailed it. We got all of it. Look at me. Look at me. Well, Madeline, thank you so much for joining the Carpool Podcast. You are such a delight. Everyone go give Madeline a follow. This was so fun. Thank you, Rose. Thank you for listening to the Carpool Podcast with Kelly and Liz. Make sure you're subscribed so you never miss an episode. And if you enjoyed riding with us, tell everybody you know, there's room in the car for everyone. you