UFC Fighter Turned Hobby Breaker: Josh Emmett on Building One Punch Cards
43 min
•Mar 24, 20262 months agoSummary
UFC fighter Josh Emmett discusses his transition from professional fighting to becoming a serious trading card collector and co-founder of One Punch Cards, an online card breaking business. The episode explores how elite athletic mindset translates to entrepreneurship, his journey back into collecting, and his vision for expanding One Punch Cards into a brick-and-mortar retail location with breaking rooms.
Insights
- Elite athletes develop a level of mental preparation and risk tolerance that differs fundamentally from successful business executives, suggesting different pathways to success
- The trading card hobby is experiencing a renaissance driven by athlete participation and live-streaming platforms, creating new business models around breaking and community engagement
- The UFC card market remains nascent and undervalued compared to established sports, presenting early-stage investment and collecting opportunities
- Successful side businesses require consistent engagement (1-2x weekly for Josh) and differentiation through entertainment value beyond transactional commerce
- Retail card shops are evolving from quick-transaction models to community gathering spaces with entertainment, trading, and social components
Trends
Athletes leveraging personal brand to build complementary businesses in collectibles and entertainmentLive-streaming platforms (Whatnot, Fanatics Live) becoming primary distribution channels for card breaking and community engagementUFC/combat sports cards positioned as early-stage, undervalued market compared to traditional sports collectiblesRetail card shops transitioning from transactional to experiential venues with breaking rooms, events, and social programmingCross-sport athlete collaborations and surprise guest appearances becoming key engagement drivers for breaking streamsNFT and digital collectibles (V Friends) expanding traditional card collecting into digital ecosystemsRetail expansion strategy combining online breaking with physical locations to capture both digital and in-person audiencesGamification and entertainment-first approach to card breaking to differentiate from commodity product salesNIL opportunities enabling college athletes to participate in commercial breaking and collectibles partnershipsMentorship model where established collectors introduce younger generations to hobby through retail community spaces
Topics
Trading card breaking business modelsUFC collectibles market positioningAthlete entrepreneurship and side businessesLive-streaming commerce platformsRetail card shop expansion strategyMental preparation and athletic mindsetCard grading and one-of-one collectiblesV Friends digital collectibles ecosystemCommunity-driven retail experiencesPokemon and anime card collectingBrick-and-mortar retail planningCross-sport athlete collaborationsPack breaking entertainment valueCollectibles market valuation trendsNIL partnerships in sports
Companies
Fanatics
Official UFC card product partner; Josh has partnership and breaks Fanatics products on multiple platforms
Topps
Major card manufacturer producing UFC, V Friends, and other collectible products that Josh collects and breaks
VaynerSports
Josh's management agency founded by Gary Vaynerchuk; manages his sports and business ventures
Granger
Sponsor offering procurement and supply chain solutions for multi-facility operations
Black and Missing Foundation
Nonprofit organization hosting Hope Without Boundaries 5K Run Walk event mentioned in episode opening
People
Josh Emmett
Primary guest; discusses UFC career, trading card collecting journey, and One Punch Cards business
Ryan Allford
Podcast host; also operates Collector Station retail store in South Carolina with breaking business
Gary Vaynerchuk
Josh's manager; created V Friends digital collectibles ecosystem that Josh actively collects
AJ Vaynerchuk
Co-manages Josh Emmett through VaynerSports agency
Islam Makhachev
Pound-for-pound #1 ranked fighter; his one-of-one card was pulled in a $30 break mentioned as success story
Kevin Vier
Young UFC fighter who defeated Josh Emmett in recent fight; Josh acknowledges his success
Clay Guida
Josh's boxing coach; appeared on One Punch Cards breaking stream
Anthony Fluffy Hernandez
Appeared on One Punch Cards breaking stream with Josh
Max Payne Griffin
Appeared on One Punch Cards breaking stream with Josh
Quotes
"It's mentality. It's like mindset is everything. And that's with whatever you're trying to do in life, whether it's a relationship or you're trying to accomplish something in school or just get a job or career. It's everything is a mindset."
Josh Emmett•Early in episode
"I can tell you when I'm in camp, I like to be in camp anywhere from like seven to nine to 10 weeks. If I have a fight booked and you tell them, you say, I can tell you what I'm doing actually, like six weeks out on this day at 2pm, I can tell you what I'm doing."
Josh Emmett•Mid-episode
"It's like flooring your sports car into a tree with no seatbelt on. You hope everything turns out for the best, but you have no idea."
Josh Emmett•When discussing fight risk
"I think the UFC market is still in like an infancy stage. You know, I think it's some of the cards are undervalued, but I think, you know, people didn't even know that there's UFC cards. Feel like there's UFC cards. So I think I think we're so early."
Josh Emmett•Rapid fire section
"We're just trying to be like a little different, but still, you know, obviously people are tuning in because they want us to crack a case or a hobby box of whatever and pull a favorite card. But people think that are true fans. They think it's amazing."
Josh Emmett•Discussing One Punch Cards strategy
Full Transcript
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Granger, for the ones who get it done. Whether you're chasing grales or calling bluffs, you take you inside the hobby. Here's your host, Ryan Allford. 2-1 of 1. Most athletes are on trading cards, but not many are actually in the hobby. Josh Emmett is a UFC featherweight known for his knockout power. But he's also building something in the card world with one-point cards. Today, we're talking about fighting, collecting, and what it's like being on both sides of the hobby. Josh, welcome to Collect Your Nation. Yeah, it's great to be here. How are you? I'm great, man. You're the first fighter I've had on the show. So there's a first for everything. One of one, one of one fighters on the collectible show. And I'm sure one of many that probably collect. But the first thing when I talk to someone that has cards with their face on them, I'm like, you gotta admit it's pretty fucking cool to have your face on a trading card. Yeah, I understand. It's a, I was always, as a young child, I was such a big sports fan. And what got me into collecting was 90s basketball. And man, if you told me when I was a little kid that eventually I was going to have my own trading card, or be in a video game, I would be like, you're crazy. But yeah, it is pretty cool. I feel like it's been such a, quite a while now that I've been on the trading cards and a bunch of different collectibles and things like that. So now I feel like it's, it's more just the norm. But it's, I still have to like zoom out and be like, man, this is fucking, this is amazing. This is so. What's it like? I want to focus mainly about what you're doing in cards, man. That's what the show's about. But what's something, maybe the audience or something, what's it like being a world fighter, like a world class UFC fighter? Like what is the true mindset that maybe people don't understand about what it takes to do what you do? Yes, just, man. It's mentality. It's like mindset is everything. And that's with whatever you're trying to do in life, whether it's a relationship or, you know, you're trying to accomplish something in school or just get a job or career. It's everything is a mindset. And for me, it's just, it's literally hard work. It's discipline, it's consistency. I write out my goals. Like I know what I want to achieve, what I'm trying to achieve. And so I just get up every day and I work towards those goals, trying to become a better person, a better athlete, a better fighter and just, just get as close to that goal as possible. And he've heard it time and time before. I'm trying to be 1% better than I was yesterday. And it's just, it's never ending. Like a lot of people think, you know, it's a, anyone that's a fan of the sport, the UFC or in the May, like I've traveled the world and, you know, if they're a fan, they'll know who I am. But it's, it's a very, people think it's like this lavish lifestyle and just a bunch of like, you know, whether they're thinking it's like parting just crazy, but it's just, it's boring. Like I feel like me, I live a very boring life because I can tell you when I'm in camp, I like to be in camp anywhere from like seven to nine to 10 weeks. If I have a fight booked and you tell them, you say, I can tell you what I'm doing actually, like six weeks out on this day at 2pm, I can tell you what I'm doing. I can tell you exactly what I'm doing because I map out my entire camp. So all my training sessions, all my meals, all my recovery sessions and modalities, like I literally, yeah, it's, it's, it's very boring. It's just, it's, it's so, it's the plan and structured and I, but it, but it's amazing. It's, it's truly, I'm blessed. I have things that I always dreamed of doing. I've turned into reality and that's just, that's just from hard work. It's Josh and I think they're, they're what you described, you know, to people, do you go, oh rock star lifestyle of a fighter or something. And I think they know you work out and work hard, but I don't know if they know just how scheduled like every minute is to be prepared. You know, to be a world-class fighter. I mean, maybe there's guys that are taking it serious, that aren't maybe truly professional or, you know, at the level that you've been and are, I guess, but I guess at the end of the day, I think about, I know guys in business, they're, you know, billionaires, millionaires. I've done well in business, but you know, I don't climb in that ring. And so like, I think that's where I have always like, what is the, is it one looser screwed than everybody else? Or I don't know what it is. I know it's bravery and mindset and all that, but I don't know how you bottle it. Cause I don't know the difference. Cause there's a lot of guys that probably can train like you, Josh, but can't get in that ring. Yeah. Yeah. And then there's a lot of people and you've heard it before, people like, Oh, this guy's getting paid that much. I'll fight my Tyson for this or I'll fight anyone for this money. I'm like, no, you wouldn't. No, you wouldn't. Yeah. No, you wouldn't. You're backstage. You start thinking, you're not thinking about the money. You're like, Oh shit, I'm not walking out there to go fight that guy. And it's like, and it's, you're under a spotlight, you know, so it's like anything you do, it's like, then you hear all the critics and all the things. It's just like, it's a, it's a wild, wild thing. And you, and you talk about knowing all these like millionaires and billionaires and people that are super successful. And this is something that kind of opened my mind. I went out and I did this little fireside chat with all these executives and like extremely wealthy and successful people. And I'm sitting there and I'm just talking to them like how, how I think, how I process things. And there was, there were so many of them that were like, I couldn't stop thinking about like what you were saying and your mentality and your mindset when you're like preparing for a fight or you're stepping into the octagon. And I was like, it blew me away because I was like, isn't that how you guys think? Isn't that that's why you guys are successful? And he's like, no, we don't think like that at all. And I was like, no way. Just I was, I was like, I thought because they're in this position, that's why they got there. Like, no, it's not. And so I was like, after talking to a handful of them, I was like, Oh my God, like, he's like, I want you to come on this circuit and just like, you know, talk to all of our, our employees and stuff like that. And it just blew me away. I was like, and that's the first time that I just really, you know, I, it was the first time that I was on you. That's what you said. Yeah. It's like, it's maybe they don't all think like that. And they don't, you know, he's just like, oh, we just get here not saying that certain things are luck, but it's all about like, you know, people you know, and connections and things like this. And they're like, no, we don't think like you. I'm like, no, it's, I don't want to, it's not easy. And you definitely have to have a mindset and business and you've got to put the pieces together. But I don't think there's a level of preparation mentally that comes with, you know, being good in business that compares to what again, and I've never done it, but I think I'm just can, I think I do a fairly good job of like, whether it's empathy or understanding or going, because I have all those same friends have done that Mike Tyson thing. And I'm like, no, you wouldn't. And no, I wouldn't. Like you, there's not enough money because I know what would happen. And I think maybe because I have been successful in business and I know people, I've been in pressure situations that are pressure enough, but aren't that kind of pressure that I know. No, that's a different, different thing and a different sort of, I think, I don't know if you can prepare yourself completely for again, being the brutality and the reality of fighting not for your life, but in some ways you are. Okay, yeah, I would agree with you because every fight could be your last fight. You never know what's going to happen in there. And it's like the unknown. It's a, it's like, I'm hoping everything turns out for the best, but you really don't know. I'm stepping in there and I always say it's like, it's like flooring your sports car into a tree with no seatbelt on. You hope everything turns out for the best, but you have no idea. You've seen some like horrible things that have happened and it's just like, man, it's like it is the preparation. But you're willing to do it. It is a very select few that are willing to do that. Yeah. And it's like even like going back to the mindset, I, I work with a mind coach. I have to prep and prime myself because there's so much work that goes into it physically and mentally and all these things. And then I have to have this little, you know, time fight day. I'm getting myself ready and I'm, I'm welcoming like what could happen and I'm okay with what could happen, whether it's like the absolute worst thing, like physically mentally, like everything, like I'm okay. I'm about to go throw myself into the fire, but I have to, I have to be okay with it. And it's just, it's, it's a wild, it's a wild Josh, I want to turn to cards. I know you didn't have the result that you wanted this weekend. Just to put a fine, you know, kind of close on the, the fighter side of things. Where do you, where do you plan to go from here? Or have you even thought through that? Or just kind of like processing? Yeah, it's like, I have to just kind of, you know, it's not, I don't know, just kind of process. No, from the result and kind of like get like level and then go, okay, what's next? Yeah, pretty much. It's like, you know, we were out in Vegas and I was just, I stayed out there for a few days. I just got home last night and then back to Sacramento and then yeah, I'm just, I literally all talk to my manager soon. Get things going. But for me, it's like, I already know I have to move on. I can't sit there and dwell on the past because then it'll affect me moving forward and when I want to accomplish. So obviously it wasn't my, my night, the, you know, Kevin Vier, he's a young up and comer, good kid. He'll, he'll have a lot of success. So, you know, I wish him all the best and more power to him. But yeah, I'll get back in there. It's life. You know, it's, I just, I have to keep on, keep on getting better and keep on moving forward. That's, that's one thing that, you know, whether you're talking about maybe a screw loose or something like I'll never stop. And then it's, yeah, I still have a lot of goals I want to accomplish. And so I'll get back in there and I'll be back sooner than later. Cool, man. I appreciate you opening up about that. I know it's tough. I mean, you're just removed, but I didn't want to like, it's kind of like that thing. Like, dude, I know it's painful, but dude, you got, you got the strength. When you manage procurement for multiple facilities, every order matters. But when it's for a hospital system, they matter even more. Granger gets it and knows there's no time for managing multiple suppliers and no room for shipping delays. That's why Granger offers millions of products and fast dependable delivery. So you can keep your facility stocked safe and running smoothly. Call 1-800-GRANGER, click Granger.com or just stop by. Granger, for the ones who get it done. Got the mental power to do whatever the hell you want. Let's talk some cards, brother. So when did we get into trading cards and why? Yes, this is still going back to, man, 90s basketball. I was such a big football, basketball, baseball fan. I was riding my bike up to the local card shop, just buying basketball. Basketball was mainly my, like, it was my sport. So I was a huge fan and I still have all my original collection. I have tons of like Kobe rookies, not like the really high end ones, but you know, the decent ones that are like a thousand bucks. I have tons of him, Iverson, Vince Carter, Tim Duncan was one of my favorites. So I just, I loved sports. I loved basketball. And that's what got me into the hobby, really. Did, uh, now how many did you keep from those? Like when you started back as an adult or it kicked back in, something probably made it, I imagine there was a pause. Like most people, like me, like you had a pause in there. Like I collected growing up and then pause, but then I had kids, that boys that got into it. Uh, but how many did you hold on to? Yes, it's, it's, yeah, exactly. I was collecting everything, even the original, you know, Pokemon cards. Like I'm one of those. I was in like, I was in like eighth grade or my freshman year when Pokemon had just come out and I'm buying all like the original Pokemon cards. And I have no idea where the hell those things are. They're probably in the trash, but I, but I do have like all my original basketball cards. Like I have all of those still. Um, so I have those and then it's like, you know, I was a collector just in general of, um, just collectibles and like pogs and slammers, uh, back then. And then, uh, I just, I had this long lull, I guess. Um, and then what really got me back into it was, um, you know, I got into the UFC and now I have my own trading card. Uh, I'm in the product. I have a lot of my friends, one of my best friends. He's, he's been in the hobby forever and his, his children are my, my God children. And, uh, he's like buying all of these cards for himself, especially mine. You know, he's like buying them on eBay and, and they're outbidding all of our friends and stuff like that. Um, and even then I was like, I kept telling him like, Hey, you guys stop wasting your money on my cards and stuff like that. He's like, look at this. I just got this, you know, to five or whatnot. And that once they kind of, they were, they were doing it for a few years, a bunch of my friends and my little brother and everything. And then I went down to the Burbank card show because, uh, there was, uh, Eric's name, uh, the, the UFC card father, he had my rookie one-on-one and one of my friends, Alex was down there. He's like, Hey Josh, he's got your, your rookie one-on-one. And so I was already down in Anaheim because I was going to, I was watching Ilya and Volkanosky fight for the world title. So me and my buddy hopped in an Uber all the way down there and, uh, met up with him. So he's like, you're the first fighter to ever come and buy their rookie car. And so he was kind of like star struck a little bit. Um, but he's like, he gave me such a good deal for the, for the one-on-one and the two-five. So it can complete my rainbow. And, uh, he's like, will you just sign these cards for me? I said, Oh, a hundred percent. And then that kind of like really got me back into it just because, you know, for one, all my friends doing this and then like once it just, it just brought like the child back out in me. I was like, Oh, this is so fun. And, uh, and then I went down this, you know, rabble again and just like collecting a lot of my one-on-ones. And then if I get the one-on-one, then it's like, I have to complete the set, you know, or the rainbow. So I have multiple sets and things like that. And then it got me into, you know, just other collectibles. Again, I kind of got back into some, um, Pokemon. And of course I like Pikachu and in Gengar, all the popular ones, the pricey characters. And then I'm managed by VaynerSports. That's Gary Vaynerchuk's and, uh, and AJ Vaynerchuk's agency. And then with Gary doing his own IP of V friends, I've been in that ecosystem for a long time since the digital collectibles back during the pandemic. Uh, and so now he has his tops V friends and I'm like, you know, I'm a big, I'm digging that, that community in space. So I'm like collecting V friends, Pokemon. My buddy's got me into one piece. I'm like, it's, uh, it's been so fun. Dude, you're in all of it. Uh, we're a distributor for V friends and I know Gary, he's been on my business show a couple times. He's been on this show as well. So, uh, I know, you know, Gary and our, I would, I'd stop short of friends, but pretty good acquaintances business wise. Um, phenomenal people. And, uh, well, I love, I'm staring. I was just looking at some V friends, the super stickers we've, we carry those that just came out. So you probably, you got one within reach. Oh yeah. There you go. Yep. I got cases over there. I'm like, my son and I have been ripping through some of those. We got some pretty good numbered ones and some pretty good decent ones. So it's fun. Are you a, are you a rip? Are you a pack ripper or are you a bad buy and hold? I'd say more. Uh, yeah, I'm definitely ripping whatever I get my hands on. But to be honest, I've been really good. I've surprised myself just because like I am, I am stashing a few things, but it's like, it's so hard for me because even when, uh, going back to like all the digital collectable NFTs and stuff, like I own, I have several, uh, series one and a shit ton of series two. I was buying like cases of books just to get like the, the series two. And from the original, uh, V friends, like, I think I got like 16, whatever you, if you want to call those a case or a box and I was going to stash a handful of them, I ended up opening all of them. And then it's, uh, it's, uh, yeah, it's just, it's, it's wild, but I, but I am doing better with a handful of stuff. I do want to open a case of the, uh, super stickers and then I'll maybe I'll keep the case, but it's, uh, yeah, I'm definitely ripping things when I, when I give it. What's up with one punch cards? What are you doing with that? And you know, what's kind of the goal with it? Yeah. So, so one punch cards, it's, uh, you know, it's, uh, it's an online breaking business that, uh, my buddy and I started. It's, uh, you know, we're on whatnot and Fanatics Live and we're just trying to, we're just, we're just having to blast. So we're literally just trying to, you know, do, do our part and, uh, you know, just, we're just like everybody else. And it's, it's been a little, it's been fun just for people because, uh, I don't know. It's like a live Q and A. It's like people come in and every single time that I'm on, people will be like, oh, I'm such a big fan. What are you, what are you doing on this show? And they're like, you're obviously not that big a fan. Otherwise you would know it's, it's my channel, but, uh, no, we're just, we're just having a good time. And obviously the hobby and the community has been so welcoming and, uh, we're, we've been, now we've been breaking on online since yeah, about like a year and a half. Uh, but we have some goals, you know, it would be cool to have a brick and mortar and do a retail shop. It would be awesome to get, um, you know, a handful of, you know, breaking rooms in the back so we could have, we weren't like a aim and a PM shift. We went a weekend shift. We want to just continue to grow it into a, to a business and, and have people on multiple platforms, almost 24 seven and have a physical location where people can come into and we can do different, you know, I don't know, events and meet and greet and kids can come in and just kind of hang out after school and, you know, collect and trade and, and do all these types of things. It's, uh, it's been, it's just been so fun. And yeah, we're going to keep on. We're going to keep growing it. What, um, yeah, I mean, I did the, I, you know, my four boys got into it and I opened the retail store, literally have a grand opening this weekend. We've been open for a month, soft opening for collector station. And so we've got a 3000 square foot space. It's pretty much exactly what you just described. Wow. And that's South Carolina. Yeah. South Carolina. We're on the other end of the, the spectrum here, uh, but it's fun. We got lots of space for people to come in and do. And I, you know, we kind of our tag, our taglines trade night every day, because we've got space where, you know, you know, old school car shops are, you know, some of them are like 10 by 10. It's like, get in, get out. You know, we got tons of space and tables and it feels almost like, uh, a sports bar, but it's a, a trading card store. You know, we've got TVs, big screens and lots of places for people to kind of hang out and do trades and rip stuff. And then we did some breaking before the show, but the last, I mean, or before the store opened, but the last four months we've been getting the store ready. So then we're going to start back on the breaking side. But, um, what are you guys breaking? Are you UFC stuff or is it all over the map? Yeah. Right. Right now we're with, uh, obviously with tops and fanatics. Uh, we, we have a partnership with them and we're, uh, predominating one of the combat divisions. So we're doing mostly UFC. Um, we're doing WWE and then, but we're going to break, we want to break everything, you know? Yeah. We have to build up that clientele right now. Our clientele is predominantly, you know, UFC and WWE, but it's like anytime there's, there's cars like evenly being part of V friends and stuff when we were ripping V friends early on, uh, the, you know, the V friend, the tops, chrome V friends, people come in and we have some, some breakers that, you know, that they like our, our friend, Anthony, uh, AP, he breaks, he's helping us out right now. He's just because in camp, I can't, I'm not going to go on there as much, you know what I mean? So it's, uh, he's, he's holding it down and, uh, he's a huge baseball and football fan. So we just, we just want to build that clientele, um, just cause some of the product is obviously more expensive than we can. We would like to, even if we're just breaking Eve and, you know, building that clientele or losing a little bit, we're okay with that. Um, but yeah, it's, uh, we want to get into everything. Yeah. How often when you aren't like in camp or training or something, how often will you jump on like a break? Yeah. We have a, a studio. So typically, um, at least one wants to twice a week. Yeah. Okay. Twice a week. That would be sweet. If you're, you know, if you're a fan or whatever, that's, I mean, that's the cool crossover that's kind of going on. You're seeing athletes and, you know, superstars and sports like yours and what you're doing. And then in other ones where, you know, they're like, Oh, shit, it's Carl Anthony towns. You never know who's going to pop up in a break. And that's what we're trying to do. Things a little different. So like the way we set it up, we were doing, uh, almost like a kind of like a podcast, podcast stylish. Like it's like, like my, my best friend, and I always say my, my wife and best friend know me better than I do. I get hit in the head for a living. So I'm like, they'll, they'll be like, they'll, he'll be saying stuff such in detail. Like you remember this, like from 18 years ago, I'm like, no, how the hell do you remember that? But it's like, they, I don't know. We do certain things and like, well, we've had fighters on and stuff because I can, you know, have some of like, my friends and teammates come on. So we've had like Clay Guita come on, my boxing coach, we've done Anthony Fluffy Hernandez and Max Payne Griffin. They came on and like, we're just doing like different games and, and then having them open, you know, open packs and stuff and rip some, some boxes too. So we're just, we're trying to be like a little different, but still, you know, obviously people are tuning in because they, they want us to, you know, crack a case or a hobby box of whatever and pull a favorite card. But people think that are true fans. They think it's amazing. And we always try to ask for feedback too from like everyone that comes into our streams, we're like, do you guys like this type of stuff? And they're like, oh, we love it. Please keep doing this. So we are mindful of like what we're doing as long as, you know, the client wants, we just want to know what the client wants as well and stuff like that. Yeah. I love that man. You're smart. I've, I've been, you know, I've, I've been in the business and that I've been in the ad game and you know, got in with my boys into this, but I've often thought you've got a live audience here and yet we can't like throw the baby out with the bathwater. They're here to buy cards or to see cool things, you know, ripped and they can buy in more affordably maybe than buying a huge hobby box or multiple, but you've got an entertainment platform. You have the screen and how can we, you know, leverage the screen and that attention in different ways while also doing commerce. So I think it's smart as hell and I've often thought about that because we're, we're in South Carolina and I went to Clemson and Clemson's really close and I'm pretty connected to the program and a lot of the big athletes there. And I want to start doing like rips where, you know, a couple of the big guys that are on the team, you know, and now that they can do NIL and get paid or different things, have them breaking with me, you know, and that's, you know, just as a surprise and delight kind of for the audience. And sometimes you might, you might promote it on one hand and on the others. If it's big enough and you know, you got a lot of people, they just kind of slide in and it's like, oh, shit. Yeah. And that's some, even, even with the crossover of like all the sports and like me being in the UFC, it's like, there's so many, like, I know of like really big stars in all sports that they come to my fights and watch me fight and things like that. And like, I always think about like, oh, maybe when we get into football, we could have so and so kind of co-hosts and like hop in, it would just blow people's minds too, you know, and, and me just bringing on different, I can bring a lot of people from the UFC on and we've been doing that. And, you know, and some of the guys that we bring on are so funny, just that naturally that's how they are and just characters. Like it's just, it's, it's hilarious too. So the, yeah, the, the fans and everyone there, they're super excited. They like what we're doing. And so we're going to, we want to continue to expand and just like, I don't know, we just want to do more and more and just make it unique. And that's, that's something that I always like, like you said, even though they're there to, to buy cards and stuff, like, I like to be a little different and not just do the same stuff everyone else is doing. Like I like to be like, kind of stand, stand out and do my own thing. Or even like, you know, how there's a lot of athletes that hop on to certain streams and sometimes they'll break or they're into the hobby, but there's no athlete like out there that's consistently doing what I'm doing, like hopping on one to two times a week. And yeah, and then going to all the, you know, all the events going to like the local card shows and I go to like my car shops and then going to like the big events, like, I want to go to the national this last year, but I just had, you know, I was going to fight shortly after. So it's always like, you know, as long as I don't have any like conflict with my schedule, we went to fanatics fest last year. That was amazing. I want to, I want to compete in the, in the, you know, the competition, but I'm going to try to go out fanatics fest this, this year as well. That was, that was a blast. Yeah. I was with my boys at both of those and we'll be this year as well. We'll have to hook up if you end up doing that. Yeah. Talk to with Josh Emmett, UFC superstar and co-founder. I believe that's the right term of one punch cards. I heard you and a friend. I don't know if that means you're the founder or y'all, the co-founders of one punch. It's all the same. All the same. What's your biggest pull? Like ripping cards for was like, okay, what did you pull out of your own pack that was either the most meaningful or most valuable for myself or something else? Yeah, either way, you can answer that either way. Hey, I pulled a $20,000 of this or I, or you just pulled something that was like, Oh shit, this is cool. Yeah. I think for like going back to even when we're just breaking for some of like, you know, the clients and stuff, it's neat that they can get into a break that's a lot more affordable. You know, instead of, you know, hobby boxes are expensive, but even just some of the UFC fans, like we, there was a product, it was like a case break, someone bought it for 30, I think it was like $30. And then we would do a lot of random fighters too, you know, just so it's, you know, so people aren't priced out. Yeah. Well, still when you're doing pick your fire or pick your team, it's like, you want that. It's like, obviously the best team or fighter, it's like, it's expensive. And so then that the people that maybe can't afford that, they can never get that. So we do a lot of random fighters. This guy bought it for 30 bucks. He hit Islam Mahachaf, you know, the pound for pound number one, 70, 55 and 70 champion. Yeah, we pulled him a one of one auto. It was like a $4,500 car. The kid bought it. It's like 30 bucks. And so I was so excited for him because it's like, obviously, we, when we rip something, we want to pull everyone, we want to pull everyone fire. It's like something, sometimes that's not the case, but it's like the kid was so damn happy. And he was, he was like, actually at work. He's like, oh, I'm on my break and all this stuff. I'm going to go home. I'm going to quit. Yeah, you don't want to do that. Another thing is that was really cool. And that same thing we, you know, sometimes make mistakes, but we own it. You know, it's like, we, someone wanted a certain fighter. And for whatever reason, someone else bought him. But something had happened where it was our fault. We messed up. So we just told them, hey, tomorrow when we break, why don't you just come into our show? We're just going to gift you this fighter for free. And so we did just that. We ended up pulling and that's his PC. We ended up pulling him a one on one. And it was his PC. And he's like my first. And so this day he pops in and tells a story. And he's just like, I don't know. It's just, it makes, I don't know, it makes us feel good because we're happy. We're happy for like, when we pull people big, big cars, we want to do it for everyone. But as far as me pulling like out of a pack, I feel like probably when I was doing the cactus jack, pull the Paul schemes rookie. Yeah. I think it was to 52. That's probably big. I feel like I don't have like the best luck when I'm when I'm ripping my own ripping packs and stuff like that. So now I just, if I want something, I usually I'll just, you know, go to a car shop, invite or eBay, and I'll just buy the car that I want. But I have had a lot of success with the friends, you know, so I opened like a handful of cases of those and got some cars and then I'm trying to complete a set. So I have a French bulldog. And so like the badass bulldog is like my favorite character. So I'm I'm hoping I don't think they've surfaced yet, but there's a I need the both the one on ones to complete the rainbow, like the blast off from the blasters and then of course the the super fracter. So if you see those out there, I'm a buyer when they come out. All right. I'll have to look through this and see if I've gotten any of that out of the newest. Are they are they in the new super stickers? The baddest bulldog? But it's in that it's in the first that the top. I have a fair amount of the first set. I don't have to look back through it. You have something good. I'll send them. But I need to I need those to the blast off one on one and the super fracter one on one to complete the rainbow. I don't know that I have those, but I might have something. I think I know that I don't want to one laying around. What is your favorite character out of or some of your favorite characters out of? I mean, I like the black cat because he's worse so much. Yeah, you know, I'm like, and yeah, and it's kind of interesting. I sort of I don't know. I think it when I don't know this to be true, but when I think of a black cat, I think of like something that goes to be their own drum and that's been me my whole life. So like, I think I relate to that, you know, no, I'm the same thing. Like I like like obviously I PC certain things just because like I do like it. But then a lot of times like you're talking about like from that, it's like, OK, the black cat's like it's like it is their mascot. It's like the Pikachu. And so it's like and it's valuable. So like I do have like a lot of so I have the whole like rainbow set. Oh, you know what I mean? Like a wall, you know, just because like the whole little but it's funny. So you would rivet through it. I know you got a. Yeah, the life of it to close out, Josh. I know you've got a high schedule. We got a little fun rapid fire. I'll go through four quick things. You give me a quick take. Is that cool? Yeah, let's try it. Favorite card in your collection. My rookie. One of one. Man, it's tough. So I have two. I know it's not rapid fire, but I have my my my rookie sets. There's two of them. There's one from Tops Chrome and there's one from Knockout. So the one with the RC, I have the whole rainbow of my it's a one to one gold rookie with the RC on there, but I also have my rookie year in Tops Chrome and it's a super fractor. So it's kind of hard for me to go against like the super fractor or that, but it's it's my rookie one of ones. I'd say I like it. I don't know how you know, I hear of all these people like the players in any sport that don't have any of their own cards and I'm like, how could you not want your best cards? I understand that. Let me let me show you real quick though. So here's this from Knockout. This is to nine, but it's a see that's the RC on there. That's my my rookie, but then it's so between that like I have the whole obviously the whole rainbow, but I how can you oh yeah. Oh, the super fractor. Yeah, this is a rookie year as well. So it's like I have so many of you watching on YouTube folks. You got to see this. Josh is holding up his one on ones here. So those are like, ah, it's so tough, but I'll never get rid of either of those sets. So I'd say even though you asked for one, I got two. One card you want, but don't have. But I'm going to get it's the Mario and Luigi Pikachu sequential. Jim that tends. Yeah, it's a 2016 XY promos. I'll get those eventually. I was just being an honor to do it. I got out there and I'm like, damn it, like a few weeks ago. How would you compare the UFC market versus other sports? I think the UFC market is still in like an infancy stage. You know, I think it's some of the cards are undervalued, but I think, you know, people didn't even know that there's UFC cards. Feel like there's UFC cards. So I think I think we're so early. Yeah, you're starting to see things and just like the quality of the cards or what tops does is phenomenal. So I think we're very early, I'll say. Great. Nacent market. That's how I describe that. That means buy now. Well, it's low rip packs or buy singles. It's tough. I love to do both. I feel like with with my luck, I need to I need to buy singles because when I wear it, I typically don't get what I want. It's all, hey, it's the experience. It's like one of the movies, you know, like open the pack is about the entertainment. That's what we tell people. Like this is an entertainment and you actually get something through for that entertainment. Sometimes you just you get nothing. Like you do a scratch off card. You don't get shit. You either get a thousand bucks or nothing. I'll say it's a love hate relationship. It's like one of the things that like I went and bought a hobby box at one piece and you know, I didn't really get anything. And then the last pack, you know, last pack magic, I actually pulled one of the it was the Monkey D. Luffy wanted posters. Oh, yeah. It looks clean too. So I was like, yeah, that was one of the like that card paid for the whole box, you know, I did. I opened one mega box before went to bed last night. Okay. Of Don Russ football newest and popped downtown. Brian Thomas, Jr. So yeah, it was a good night. And then like you just touched it on that. Like it's like when we we open stuff, we have like we have a hobby box left and we're like, oh, we should just open this as like, you know, my friend and I or like Anthony who breaks for us because we're like we something's in there. And then we're like, oh, no, that's just sell it because we, you know, we don't do a lot of purses anymore. And so it's like, and then every time we do that, like, because you're talking about the downtown, we, we are like, ah, we'll just we'll just rip this for everyone else. And then it was a to 10 Travis Cal Kelsey downtown. That's a big one. I pulled a Josh Allen gold downtown flash 18 months ago. That's the best card I've ever pulled. And yeah, but that one was for that one was for daddy. Well, and for nobody else. He's my favorite player. Yeah. Irony and that Josh has been a lot of fun. Let's do it again soon. Tell, tell everyone where they can learn more about one punch cards and everything else you got going on besides the obvious easy way to find you on the video games on the cards, but give them some deets. Yeah. If anyone wants to kind of follow along in the like our card journey, one punch cards, you can find us on Instagram. It's one punch cards. We have a X account and a Facebook and anything that I'm involved in or doing, you can always go to Josh, Emmett.com or follow me on my socials, Josh, Emmett, UFC everywhere. It's been a pleasure, brother. All the best of luck to you in the future. And I can't thank you enough for your time, man. Cool. Thanks, Ryan. Yeah, I know I had a great time and then, yeah, I'll have to hit you up when, yeah, go out to South Carolina. Yeah, look, yeah, get out here. You have to stop in. Yeah, check out your, come check out the store. We'll do some breaks or do something on camera and maybe tell people and, you know, keep it to a light crowd, driving you crazy. That won't an autograph or something, but you never know. There's a lot of UFC fans around here. I'd be amazing. Yeah, that'd be a lot of fun. Yeah, we'll coordinate that. Bill and I will stay in touch and let's definitely hook up if you end up at the National and Fanatics Fest over the summer and we'll figure something out, brother. Best luck to you. Appreciate it, brother. Thanks for tuning in to the show. Be sure to follow us on your go-to podcast platform and catch the full video episode over on YouTube. Visit us at CollectorNation.com and follow Ryan on Instagram at RyanAlford. Now get out there and collect yours. $10. You can register solo, join a team or even create your own. Can't make it in person? No problem. Join virtually. Secure your spot at B-A-M-F-I.org. 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