The anthropic person just mentioned GitHub Repos, okay? So I did this for fun, Neil. I went to my open claw. I was like, hey, look, all the cool stuff that we do from like an AI marketing standpoint, can you just make me a repo? So I threw up this GitHub repo over here. It's called AI marketing skills. If you go to a singlegrain.com slash skills, it's free, completely free. I have 1700 stars on it. I didn't even know what that means before, right? 1700 stars and I have all these, these, uh, I have like an Elon Musk skill where it helps you question, delete, simplify, speed up, automate things. I have a deal revival thing. It's all the things that I use and I just put it out there. I even have the finance skill that saved me 500 grand in here. It's all in here. So I think this is a nice way to market because this drove leads too. Because what I do at the end of them is, uh, there's like a call to action for like single grain and all the things that we have down here, right? You can like, you can collect emails if you want. I'm not going to go that far, but I do constantly remind people, Hey, there's an updated version. Can you give us feedback on it? Whatever. And we can see what people are using. But I think we're going to see a lot more of this, this GitHub marketing. Yeah. I think we're going to see a ton more of this. And, you know, if you look at GitHub, it's an amazing place to go to get access to what companies are doing internally, because a lot of them will share it. The, the interesting thing was, was it, uh, Claude or someone, one of the companies had a lot of their stuff, uh, on there that was released on a GitHub or something like that. And it was made public. Yeah. They didn't want to their code. I thought that was a joke. I thought that was at April Fool's joke. That's what people said. Uh, I didn't know if it was April Fool's joke or not, but they did. I did see them make someone else take the repo down. So you get DMCA take down requests and GitHub. They take down things really quickly. They're owned by Microsoft. Yeah. Yeah. Yeah. So anyway, I think it's just, you're going to have agentic marketing. You're going to have hyper personalized marketing as hyper personalized ads. You're going to have GitHub marketing. You know, all the tools were probably going to give a lot of it away, away for free and get identified, PQLs, and then just have agents that sell them. Dude, I use this thing called Bordy. Have you heard of Bordy.ai? I didn't tell you about this. No. Okay. So do this later. Okay. So I go to Bordy.ai and what it does is it'll connect you with like, uh, potential recruits or investors or co-founders. It's like one of those startup like networking things. Okay. Yeah. So I get on a discovery call with the AI just to see how good it is. Phenomenal. I'm like end to end. It was like a 20 to 25 minute call. It handled everything and literally it's putting me in touch with like potential recruits as well. And it's showing me all their LinkedIn's and it's doing a really good job of it. And so again, if you want to use it for networking or anything, I think this is a new way of like building your network at LinkedIn because that network's just going to get stronger and stronger. Yeah. But more than anything, that discovery call because we have these voice agents right now that we used, uh, building a Google live 3.1. And I'm just like, dude, if these voice agents are that good already with a complex discovery call, this guy's the limit. Yes. Yeah. Are you using any voice agents yet? Our team does. I don't. Yeah. I just, I don't like the voice agents. Try it later. Try it like, I didn't expect it to be this good. I'm like, I haven't found anyone that's good. The problem I'm seeing right now with all this stuff and we're talking a little bit about it, dude, every company I go to, they're using so many of these AI tools, they're starting to create inefficiencies in their organization. I'm going to send you this. Especially in marketing. I want you to try this later. Yeah, I'll try it. But it's like people are trying so many tools, they're forgetting about what's actually driving ROI and growth. And I would recommend to anyone listening, you should not avoid testing out AI. You don't want to be spending all day using tools and instead of focusing on what is driving you, your ROI and letting your eye off the ball. Because if you've been in business for a while and you know your paid ads or certain things are driving certain amounts of revenue for you, the last thing you want to do is let your foot off the ball or let your, let your eyes off the ball and focus on what's cool and sexy. And a great example of this is I was with the company that generates around 43% of their revenue, 43, 44% of their new revenue from affiliates. And they're telling me about all these cool AI tools that they're using and testing internally. And I was just like, okay, you make a lot of revenue through affiliates, right? They're like, yeah. How long have you been doing affiliate marketing for? They're like two years now. I was like, oh, cool. How many people do you have internally that are managing your affiliate team? They're like, just two, this is a big organization. I was like, instead of using all these cool AI tools like for voice or content creation or whatnot, why don't you focus on using AI tools to help you scale out your affiliate program from more creatives to more outreach to following up, maintaining relationships. AI tools are great, but if you're using them on the wrong stuff, it's just like you're just going to end up wasting time. And that's what I see too many companies doing. They're not using the technology for the crap that's driving them a ROI. They're using it for all this cool stuff that everyone's talking about instead of just focusing on the boring and ugly and just scaling it up more. So we call that AI theater, right? Or AI compliance theater. So this is something we say, we say, guys, everything that you're building right now, it has to tie in with the solving problems for your customers. Because we're a customer. We are a problem solving machine. That's what we do. We're supposed to help our customers. So you can't build a dashboard or whatever, and that's theater, right? And so even when we think about something like a boardy, for example, we think about our speed to lead when it comes to how quickly we get back to our customers or even missed opportunities we have for people visiting our website, like PQLs that we identify. So for us, this drives pipeline, which ties in with revenue. I will say in the beginning, maybe even two, three years ago, when all the new stuff was coming out, there's a lot of theater. I'm just testing everything. I think it's really important, as you're doing this too, I literally have a skill in my open cloud that says, hey, this isn't tied to your goals right now. This isn't going to help you make more money. This has achieved a forward one ROI for all the things that you want to do. And so it pushed back on me, which is good. No, that's great. You have to know how you work too. When you work with it more, by the way, I had to make a sheet for how I work exactly. You should make one and then have it help you based on your strengths and your weaknesses. Most of my stuff is phone calls and meetings and closing deals. Maybe different for you. But for me, I'm in this all the time. So it just depends. For you, you might need one of those little open AI, like those pins that listen to you the whole time. I don't like that. I don't need it because it's privacy. If someone sees it, they're like, I don't want to talk to you anymore. Dude, I was in a meeting with someone this was months ago and they were wearing them. I'm like, what is that? They're like, oh, this is AI. It helps me record everything. And then I'm like, uh... Like that's not cool. Like you didn't even ask me. Yeah. And I was like, this is awkward. Yeah. And they're like, yeah, it's just really cool. I just use it for internal purposes that are like, it just helps me keep track of everything. I'm like, yeah. But it's not a normal conversation anymore. No, it's not a normal conversation. Dude, what I said in the conversation, I don't say anything like, gross or graphic or inappropriate. No. So I don't have to worry about any of that kind of stuff. But even when I'm talking about business, I'm not going to break contracts and talk about stuff that I'm not supposed to talk about. It's just more so when someone's recording you, it just feels awkward. And you don't know how they're going to use it or abuse it or what they're going to do with it. Maybe they'll come against you in the future. Not just come against you. Maybe they just start taking your voice and then trying to say, oh, look, Neil said this and they just clip one little portion of it and it's taken out of context and then it just makes you look bad. And this is like, I don't want to be recording all the time. I think there's a fine line with all these things. And I hope a lot of people aren't wearing those things because that would just, that would, I don't know, I want to say amplify. It would make the conversations a lot more, I don't know, dull. So I have the same problem with the metaglasses. I now notice so many more people wearing the metaglasses with the two cameras on each side and I'm really careful when I talk around them. So I was using the metaglass, the only time I use my metaglass, I was using it this morning. I was playing tennis with Yannif, right? I only use it as my tennis coach. And then I dragged the file into Gemini. I said, you're the world's best tennis coach. What can I do better? That's the only reason I use it for, only time I use it. But that makes sense. But when I'm having a conversation with people, I don't like when people are wearing metaglasses. That's just me. Maybe other people. Can you tell that they're wearing it? Because there's thicker. Yeah. Thicker and then you have the camera and it's like, yeah. Yeah, I don't like that. Quick break. If you want to run personalized LinkedIn ads and have personalized landing pages to convert your customers at a much higher rate on LinkedIn, check out Carat. That's K-A-R-R-O-T.A-I. Carat allows you to do things that LinkedIn ads does not allow you to do right now. Check it out. There are publicly traded companies such as SEMrush and Sitecore that are using this right now. And you can use this to get ahead because if you don't use this, it will take you weeks, if not even a little longer than that, to make these ads. Because again, you cannot do this on LinkedIn. So again, go to www.carot.ai and we'll see you on the other side. Okay. So we have a few more to cover over here. I don't have any of the, I still have some of the classics up here. Let's pick some of the classics up here. You pick one. All right. Let's see. This podcast charges $4.7 million per mid-roll. I'm curious on this. What's the ROI for $4.7 million? Okay. So this guy Evan Armstrong tweets this. Everyone talks about TBPM making $20 million on ads and then they just sold the open eye for $200 million. But no one talks about how acquired FM is pricing their mid-roll at $4.7 million. So here's acquired is, they're like a, let's just say like a business show. Okay. They talk about businesses. So check this out, Neil. Spring 2026, four episodes already sold out. Fall sold out. Spring 2027 sold out. It's like all of this sold out. So if you go all the way to fall 2029 season, mid-roll is $4.7 million. So if you go to spring 2028, it's 2.9. Presenting is already sold out. So the presenting sponsorship, by the way, is $5.6 million. Yeah. And I think they're getting these converges because I think people are real. I was stupid on this. I'm not going to say where it was stupid. I was stupid on this because I was really listening to these things like founders acquired and all that. I should have just paid for all the ads in the very beginning because anybody listening to this is smart. They're entrepreneurial and they're probably decision makers. Jeff Bezos listens to the founders podcast. They have an amazing audience. And they also have an event. Acquired? Yeah. Acquired has an event. But founders is a different one. Founders is David Cendron. He has a founders podcast and now he has David. It's called David Cendron podcast. And he's had Michael Dell on it. James Dyson from it. He's had Mark Andreessen and all these people. So why does it get these people? Because these people are learning machines. Yeah. From my understanding, acquired is much larger than... What's the other one called? What's the four besties? All in. All in? Yeah. I think acquired is quite a bigger... I don't... You know the thing is I don't listen to acquired that much. I listen to all in a lot. I listen to founders. I'm the opposite. I listen to acquired more. You do? Did you listen to the Costco episode? No. I heard that one was one of the best ones. I should check it out. You should check it out. Yeah. So just so everyone knows, acquired, they like to go... They like to do these deep dyes on companies. And there's a lot to learn from these. Like the Google one was really good. Yes. Microsoft was really good too. The reason I like the acquired podcast is for me, it's not really news. Like there's nothing wrong with the all in podcast, but it's not like I'm listening to something on the all in podcast. I'm like, okay, this is going to help me grow my business. Acquired, I actually feel I can listen, learn something, and then go and execute on that. So this is what we're talking about, I think for a moment. And then I can pick one of the classics. So I like acquired for that reason because it's historical context. How? Yes. The Costco ones, like how did Costco start? Oh, actually it turns out he was the protege of like Sam Walton's company. So he was part of Walmart before. And then they had Price Club, right? And Price Club, I think is part of Walmart as well. I think Price Club is part of Costco. Or Sam's Club, Sam's Club, sorry, Sam's Club. Price Club is a different one. But Sam's Club is part of Walmart. No, Price Club is Costco. I just Googled it. But no, I was saying Sam's Club is Walmart. Oh, I thought you were saying Price Club. I did, I was wrong in the beginning. Oh, I corrected it. So, but my point is you learn so much, like how hard it was to start Walmart initially. And then this guy, the way Costco started, like he wasn't an entrepreneur before. He actually worked for Walmart and he kind of rose up the ranks. And then eventually they're like, hey, let's go start this thing. And then, you know, this Costco took off. But my point is saying all this is that you learn from the nuggets. And through these stories, you figure out what you want to take. And then what you should do, which is why I've liked these EO and YPO groups. Because you learn from other people's stories. And then maybe you get some insights. Sometimes the stories suck from people. So then, you know, questionable. But then founder, same thing too. You get to hear from, hey, I made this mistake over here. Here's what I would do. And then you start to see the same patterns over and over. And you're just like, I'm just going to keep repeating those patterns. Be curious and just do it for a long time. Right. And yeah, you should head over and over. Are you going to renew your YPO membership? I'll take that as a no. I've been thinking about that. So, like, I will say one thing, Donil. I promised to not do any more YPO events after I did the YPO Global Marketing Summit. I'm not doing any more. I committed myself to doing the YPO Global AI Summit in Istanbul. So, I shouldn't have a problem like doing that one. But that's just me wanting to give back and provide back. But yeah, I don't know is the answer. Yeah. I dropped out of YPO a long time ago. You'll be back when you're older. It depends who's in there. You'll be back when you're in the higher, yeah, the gold group. Would I have to be 55? Yeah, 50. Oh, they're decreasing the age. Are they? They're bringing the age down to 45. I'm still five years away from 45. Technically, roughly four. Your birthday is coming up. Yeah, that's what I'm saying, roughly four. In 13 days. I only know that now because you ate the gelato during the event. But yeah, no. But yeah, I've always found those groups. The best groups I've ever been part of are ones you don't pay. And they tell you what they're doing from a marketing aspect or a business aspect, but the ones that you have to end up paying, you get shoved with a lot of random people versus when you do your own thing, you can pick and choose and it's just better. So here's what I'll say, Neil, and then we can move on to the next thing. The group I've been in with, like Syed and Yannib, for example, we've had that since 2018. I've invited you before. We don't pay for that, right? We organize it ourselves. And that's like a group I can see myself growing old with. Now, so there's that group. And we have fun, we pay basketball, we share stuff on business. That's great. Now, then with YPO, I actually formed another group recently. And this one's like all business. And we're not like, I created this group myself and then we formed it. I did it with Syed as well. And we're just like, we just want to talk about business. We don't want to meet all the time. Okay. And we don't want to, we're not, we're not going to party either. And this is what it is. Now, to your point, when I think about my EO group, which I was with for seven years, Entrepreneurs Organization, this group, like I grew together with and we were like brothers from the beginning. Okay. Now, some other groups I've been with, I was kind of shoved in it. And there's a brand new group and like all they like to do is party, which is okay. Just not for me. So to your point, like that does happen, but you just have to be very picky about the group that you're in. I think once you join this gold group in YPO, like you're going to be like, it's good, because it does feel like you're learning from people that are either at your level or probably a few steps ahead of you. Yeah, no, the YPO gold group that I want to join, there's quite a few people in there that are much more than a few steps ahead of me. They're much more older in their career. They have grandkids and they're ready to retire. And they have a lot of stories kind of like Costco, because there's some of the ones that are in the LA chapter. Some of them are like some of the richest people in the world. And it would be great to learn how they went from starting to growing and all the lessons they learned. Like that kind of stuff is valuable. That's why I like the acquired podcast. And honestly, when you talk to people like that, the way they look at business, it's like a game. They feel like they're playing a game and they feel like they're like living life, right? Whereas in some cases, when I talk to some people in these groups, right, they are businesses like an afterthought. They're like, why do you talk about business so much, right? And that doesn't make sense to me because business is so fun. So anyway, let's pick one more here. So I got one. I think this is our last one. Yeah, this is our last one. So let's pick this one over here. One of the old ones over here. Why don't we just talk about, because we talked about how you shouldn't overuse tools, why don't we just talk about our favorite, our best AI tools? We'll do seven. I'll start first. Okay. Okay. So these are seven AI tools that are going to help you grow faster. Number one on my end that I just started using is actually the one I talked about, Bordy.ai. The reason I like Bordy.ai is first time I've heard an end-to-end discovery call where I'm like, whoa, I can handle this. This can be good for customer service. This can be good for handling all of our calls that we can't maybe tier four, tier three leads that we just can't take. And we can also get to leads faster if they don't, they don't want to wait to talk to a human. They can just talk to this right now. And it's great for networking too, because you can find people, maybe you're looking for like a CMO or something like that. It will pair you up with exactly the people that you're looking for. And if you're looking for investors, co-founders, whatever, it's basically got this whole, it's like an AI networking tool. So I'll go with Bordy.ai first. My number, so number two for me would be fin.ai. I went to the wrong fin website. Don't go to fin.com. Go to fin.ai. We've been using it for a while. It's really good. It saves you money. It helps you scale faster. It creates happier customers. You get more positive reviews, which then helps your GEO and SEO. But check it out because you're always going to get people who are asking questions. Fin just helps you. Make not only the responses faster, but more consistent. And you pair it up with a human. Cool. Number three is Hermes. So Hermes is another agent that's similar to Open Claw, but you pair Hermes with Open Claw. So you have two agents working together. Hermes can check the work of Open Claw and vice versa. And it just allows you to move a lot faster. Number four, we still use a lot, Nana Banana. We think it's great. It's amazing on the creative side. I think a lot of people take it for granted, but we've seen massive ROI with campaigns using it. And just keep this in mind. The real leverage in paid advertising is creative. Number five is paperclip. So paperclip, I just mentioned Open Claw and Hermes, but you need something to manage all of your agents and manage all your work. Because it's easy for me to work on something. I go watch TV and I forget what I'm working on. Maybe I want to come back and work on it two, three days later. So paperclip allows you to manage all your agents and make it a lot easier. Number six, high level has an AI software that's similar to lovable. And it helps a lot with things like landing pages. We find that it works quite a bit better than lovable, especially if you're trying to improve your conversion rate. Yeah. So number seven, I'll go something that's, you know, surprisingly, Manus is really good. So I was trying to figure out like flight situations or I even had to go through our CRM. I just said, should we follow up with again? I just did all the work. If you don't want to go into Open Claw, you want an introduction to Open Claw, just use Manus. You know, Meta owns them as well. And the products are continually getting better. Or you can use Manus. You can use GenSmart. Those are both cool. I look at both these as introduction to Open Claw. If you want a secure version of Open Claw, use NEMA Claw, which is what we deploy for our clients right now. So that is it for today. Please don't forget to rate, subscribe and we'll see you tomorrow.
