Meta Just Bought Moltbook… The Internet for Machines Is Here NOW

Using only 20% of your business data is like dating someone who only texts emojis. First of all, that's annoying, and second, you're missing a lot of context. But that's how most businesses operate today, using only 20% of their data. Unless you have HubSpot, where all the emails, call logs and chat messages turn into insights to grow your business. Because all that data makes all the difference. I would know because I use HubSpot at my company. Learn more@HubSpot.com did you see some Meta Bot Moatbook?

0:00

Yeah, I saw that.

0:32

This is interesting to me. So just to explain, Moatbook was a social network. It's called Moat Book to kind of be like Facebook, but it looked more like a Reddit. It was like a Reddit where the bots, the agents could talk to each other. It's like all these claws talking to each other and they're like upvoting down, voting. And it's interesting to me because it's not like they had a lot of users or whatever, but 1.6 million active agents in under six weeks. Okay, that's a distribution signal. Right? So meta didn't buy. They didn't just buy the app, they bought the founders. They bought. There's two guys. Oh, Ben Parr. Wow, I didn't know that. That's crazy. Remember Ben Parr from Mashable?

0:33

Pete Cashmore? I remember him. I don't know who that is.

1:13

Oh, yeah, he was the CEO, right?

1:15

He was the founder. Yeah.

1:17

So, okay, interesting. So meta hires dual behind Moat Book. So I don't know if there's necessarily like a big acquisition tied to this, but I do think that Zuckerberg does a good job with figuring out where trends are going. And I do think you're going to need, like an ebay for agents. I do think you're going to need a social network for agents. I think you're going to need a place to hire agents and things like that. Review agents, like a G2 for agents. That's all happening. And so you and I, as marketers, we're going to have to very quickly figure out how to market to agents.

1:18

Yeah, I agree with that. I think that's going to be huge. But I think markers will do really well with marketing to agents because they kind of already do without knowing because they're already marketing to bots.

1:47

Algorithms and bots are trained off of humans, correct? Yeah.

2:00

I actually think it's a really easy transition. I think marketers are some of the best people set up to market to Agents.

2:04

You know, I, I read something recently about how the most important thing with this AI era is your relationship to change. It's not like how smart you are or whatever. It's more so like you could have a 15 year old that doesn't want. That's very against this stuff, right? Oh, this is taking too much water, too much electricity.

2:10

Okay.

2:26

So they'll never use AI. Or you might have someone in their 50s, 60s, 70s, that are just really on top of this stuff. Right. So really is your relationship with change and how adaptable you are. And usually that's a good. If you're very entrepreneurial, usually your, your relationship with change is, is good because you're used to chaos.

2:26

I also believe that one of the key things to succeeding in this new era, at least in marketing, is knowing your place in life. And I'll give you guys a prime example of this. Eric is more of an early adopter and gung ho on AI than I am. I still love AI. I'm not as gung ho as Eric. My eyes are, you know, what was it watering or dry? What did you say at the end of every night?

2:44

Yeah, watering or hurting?

3:10

Your eyes are hurting?

3:11

Hurting.

3:12

Because eyes are hurting every night.

3:12

Very painful.

3:13

Yes, very painful. I don't have that problem. I'm not using AI as much as Eric, where my eyes are hurting every single night before I go to sleep now. I was talking with a friend of mine and they're just like, dude, you know, with marketing and companies and agencies, AI is going to shift a lot of things. I'm like, yeah, it's going to shift a lot of things for many industries. And he's like, okay, so he's like, so what are you going to do related to AI to stay on the cutting edge? And I'm like, what am I gonna do? Or what is my organization gonna do? And he says, no, specifically, what are you gonna do? And I said, well, I already have people who are empowered and are leveraging this technology and are big on change and are pushing it throughout the organization. He's just like, yeah, but what are you doing? That's your people. And I'm like, I'm focused more on branding. And he's like, why do you focus more on branding when all these changes are happening in AI? And I'm like, with all these changes happening in AI, I think the one thing that is still priceless and is the M.O. this and in marketing is your brand. And I think that is very hard to replicate. It's very hard to Build. And I'm doubling down on building our brand and making it as big as possible, even though it's hard, because I think that's going to be very valuable five, 10 years from now, especially in a world of AI where there's less differentiation between corporations.

3:14

Actually, this is important because Neil earlier, right before he said this was, you have to know yourself. And I know Neil's style is. We've talked about this before. Neil's style is he's not going to be the first boat, but he's to be the one that parachutes in. So what he knows very well that won't be replaced by AI is brand. So double, triple down on that right now. And because Neil's personality is, hey, let's kind of wait and see what happens. But I also, I have no doubts with Neil too, because once he sees something, the way he bets, he presses the bet is pretty up there. Probably number one or number two from what I've seen in my, in my world. So I'm not worried. Like, once he's like. Once he's like, okay on the, he's working on Brown, he's like, okay, this is like really affecting the company. I'm all in here, so there's no concerns. Right. So for me, I'm a little different where I'm like, I rather. I feel like I'm playing a video game right now. So I'm all in on it. I'm burning my eyes out every day. So the point is, you have to know your own personality over time. You shouldn't try to adapt to what other people are saying because you are you at the end of the day. And whenever you try to be something else, you actually end up hurting your company. And you hurt yourself too, because you're not being authentic to yourself.

4:38

Yeah. And no doubt, like, if I look at Eric and his life, we're also in two different phases of life. And you need to know yourself really well. Like Eric was mentioning. I can't do what Eric's doing. I don't have the ability. I don't know how many hours he's working. My guess is you're probably working 70 to 80 hours, easily 80, probably 80

5:38

plus of I don't even count anymore if my eyes are hurting. Just that's how hard I'm working.

5:59

But Eric's not doing this five days a week. He's doing this seven days. And he's easily working 12 hours a day is my guess. So let's call it. Eric is working 80 plus hours a week. Right now I work a lot more than 40. I don't know how many hours I work. I probably work around 60 hours a week. I'm taking a guess here, right. I don't have it in me to work 80 hours anymore like I used to when I was younger.

6:02

I think Neil's probably 60, 70 hours. But that being said, we both think about business all the time so we'll just leave it at that.

6:27

That's true.

6:32

I do think once this starts to like really move over to you, I think you're going to jack it up and you're not even going to know that you're working that hard because I'm just like, I don't feel like it's painful, my eyes are painful but like I'm just so sad that my eyes hurt at the end because I would just keep going, you know. Like you see a lot of these guys on X. I think it's Gary Tan and all these other people, they're craz drinking until like 2, 3am or so. I'm like I can't do that anymore. I just, I need to go to bed at night.

6:33

So what changed? Me. And I don't ever think I will go back to the 80 hours I Eric mentioned. I probably do 60 to 70. I do try to cap it around 60. I don't track it perfectly but I do try to cap my hours at 60 and it was because of an extra that Eric sent me. It was a year or two years ago and I don't recall exactly what the X post said but it was something around passing away, you know, your kids and memories and what they're going to love you for. It's not going to be for all the money that you give them. It's going to be like time and attention and I literally have no clue what the exact post was on X. Oh go for it Eric.

6:54

So if you did you save it on your phone by the way?

7:38

I did not.

7:41

So I'll send it back to you.

7:41

Okay.

7:42

Because Neil needs. You need to save this as your wallpaper. I just search IRR and kids because you mentioned the keywords there. Okay, so good to know SEO. So the thing I sent, I sent this to Neil in this was October 28th of 2024. Okay so two years ago, roughly one and a half years. A 31% IRR. So internal rate of return isn't good. If your two 20something daughters don't want to spend time with you, hey, you know what I'll do? I'll work really Hard when my kids are young because when they're a little older and they actually know what's going on then I'll have made enough money and I'll hang out with them then. Good point. But one thing though, they don't want to hang out with you then for two reasons. Number one, you weren't hanging out with them earlier. Number two, they have other things that they want to do. Let's say you stay up until 7pm and maybe you can close a sale or have another conversation with your LP limited partner. You'll see the benefits right away. While if you go home maybe you go do bath time with kids and bath time is chaos bath time. You don't see any tangible benefit from from going but the sale or a conversation you do from 6:30 to 7:00pm sure it's tangible but 20 years from now you're not going to give a shit. Whereas if you had a bath time every night your kids are going to remember. It's something you look back on and think this was the real knowledge. I'm glad I didn't do the things that were in front of me but I chose to do. I choose to do what's important. So let the IRR percentage be lower than 31 but have your two 20something daughters feel like you are the best dad.

7:42

And that was probably the best thing Eric has ever shared with me in my whole life. He shared a lot with me and provided me a lot of amazing stuff over the years but that changed my life and that is why I'm not working at night until my eyes are hurting. Now when I'm traveling which is probably more than half the time, it's a different story. Some, you know, like I'll go to Europe next week. I'll work 1415 hour days because I work both time zones and I'll do that for five days straight. So those when I'm traveling my hours just explode when I'm home which is probably a third of the year at this point. I try to really limit my hours because my daughter will tell me things like you haven't come to any of my school functions. The other parents do. Do you not love me? Right. So. And sometimes I can't. Yeah, night to the heart and sometimes I can't because my travel's already pre booked sometimes six months in advance and I get a calendar notification two weeks in advance before her school thing and she's like you're not there to see all my progress and. And I'm like I appreciate it. Mommy's gonna end up, you know, taking a video of it and sharing it with me. Or we'll FaceTime. Right? But I'll do things like I'll have her dress up and my son dress up and my wife and like I'll take em all out to dinner, no phones, and go to a restaurant and spend quality time. Because do I wanna make more money? Yes. Do I think I'm ever gonna be rich like Bill Gates or Elon Musk? No. One, I'm not that smart. Two, I also don't have the work ethic in me to work. Like some of those guys just work and they only work and that's it. Although Elon does spend some time with family. And shockingly for how wealthy is is, it's kind of crazy how much time he's able to spend with his long time with him. Yeah, I'm just not able to do.

9:05

Neil, Bill Gates net worth as of February 2026 is 107 billion. I think you have time to compound.

10:47

I don't think I'll ever get that high. Right. Like that's really high. But I'm happy enough at this point. I, yes, I do want to make more. And I work hard to make more because I'm never satisfied. But at the same time I'm willing to make less. And Erica was the one who sent this to me to have a better relationship with my kids. Because I don't think 30 years from now I'm going to still be grinding it out. I would want to spend time with my kids.

10:53

So. Okay, I'm just looking at the math over here. Okay, let's just. I'm going to say hypothetical math over here. I don't know, man. But keep in mind, Bill Gates reached the 100 billion in 1999. He's given away a lot of money since then.

11:18

Right. A lot of money.

11:30

Divorce and all that. Right.

11:32

He would have been a trillionaire if he didn't sell his stock.

11:34

Exactly. Steve Ballmer didn't sell his stock. Yeah.

11:36

He's worth more than Gates.

11:38

So by the way, I'm not going to reveal any numbers for Neil just for privacy, but it's possible, Neil, within 25, 30, 50 years, it's possible. Yeah.

11:39

But I'm okay having less zeros for a better quality of life with my children.

11:49

By the way, I sent that to Neil back then because I was worried that he might go too, too far on money because. So that's why I sent it.

11:56

So yeah, I have a problem with my son now. He's Gone too far on money.

12:02

Where do you get that from?

12:05

Yeah, that's true. So he's four, and, dude, at four

12:06

years old, we never even thought about money.

12:10

Dude, he stacked up thousands and thousands of dollars in cash, counts his piggy bank cash every single day, and he won't go out. He doesn't. Like, when I was in Hong Kong and India, I was like, what, do you want me to bring you back, candy? He's like, no, bring back the money. I was like, why do you want money? He's just like, candy's cheaper than the money. Give me the money. Okay. So then he's negotiating how much I have to give him, and every day it increases, because then if I don't pay him on that day, he adds interest. I'm like, I can't pay you. I'm in Hong Kong. He's just like, that's your problem. You should be here to give me the money.

12:12

Oh, dude. He's gonna be an investor.

12:46

And then when I talk to him about going out to dinner, he doesn't like going out to dinner. He's been telling my wife and I that, no, I don't want to go out to dinner. And I figured out why two days ago.

12:47

Why?

12:59

I asked him. I'm like. I'm like, emma, which is my other daughter or my daughter? My. My boys. William. But Emma told me, I asked Emma. I was like, yeah, William doesn't want to go out to dinner. Because she's like, we should all go out together on. For a specific occasion, you know, for their graduation. I was like, but William doesn't like going out to d. And she's like, do you know why, dad? I'm like, why? I've never asked him. She's like, he doesn't like going out because of restrooms. Restrooms are dirty. And I was like, oh, he got that for me. Cause I'm so ocd. Oh, my God. Like, I won't go on an airplane. Bathroom.

12:59

Yeah, right. You don't.

13:29

No.

13:30

14 hours.

13:31

I'll hold it.

13:32

What? Yeah, you crazy?

13:33

I'll go pee if I need to. But I.

13:34

Exactly. I'm like, you can't hold your pee that long.

13:36

Yeah, but Emirates is clean, so that's a little bit different.

13:38

How often do you get Emirates?

13:41

Not that often.

13:43

And now you ain't going in that direction.

13:43

That's true. Because of the war. So I asked William the other day. I was like, do you not like going to restaurants because the bathroom's dirty? He's like, no, I was like, so then why don't you want to go restaurants? He's like, it's expensive. It costs money. I was like, well, eating at home costs money too. We had to buy groceries.

13:46

He's like, you're not paying. He's not paying for it.

14:01

Correct. He's not paying on either. But he said it costs less money to eat at home.

14:03

Oh, yeah, I like that.

14:06

I was like, but I can't get him to spend money. He doesn't spend his money on anything. He doesn't want to buy anything. He just wants to collect it. And he's like, I want to start a business.

14:08

You should have him read the book the Dundo Investor. Doesn't Dundo mean cheap? What does Dundo mean?

14:17

Dundo, I think, means job.

14:22

Okay, great.

14:23

Does it mean job?

14:25

I don't know.

14:27

I should know this. I don't know.

14:27

The Dundo Investor is from Mohnish Prabhrai.

14:29

I've read it.

14:32

Yeah, it's a great book. And so it's very practical. Dude, I think William's just going to be an investor and we should just give him all the Dundo means.

14:32

A Dundo investor follows a low risk, high return framework, often summarized as heads I win, tails, I don't lose much.

14:43

Oh, no, no, no, no, no. You gotta do heads I win, tails I also win. Yeah.

14:52

His latest business idea, my wife doesn't wanna repeat it. It's actually good. It's related to ice cream, but he told me it has to make money. And I said, what's if it loses money? And then he said, it'll be your money if it loses money.

14:58

Ice cream's by the way, speaking of ice cream, speaking of bad food too. So let's talk about the McDonald's CEO for a moment.

15:13

Yes. I think this should be our last topic.

15:21

This will be the last topic because I really need to pee. So, TMI, but. So you've seen the McDonald's video where he had the 14 million view one where he eats the Big Mac and he takes a bite. He's like, oh, man, that's so good. He quickly puts it away.

15:22

And it was a small bite.

15:36

It was like a mini bite. He didn't even touch it. Right. So. So like this one over here, the big arch, that's where he takes the bite.

15:37

Right.

15:43

But if you look at his Instagram, 1.1 million, 632 million. Sorry, 632k views, 2.8 million views. But look, he's not talking about anything that interesting. Look, tough love with the McDonald's CEO. McDonald's CEO. On the best advice, he. And he's really boring and really dry. I'm not saying I'm that entertaining, but it's just like he's sitting in office doing these. Right. And the main thing is that for like four years or so, most of his videos average like 20 to 40k views, which is pretty good, right?

15:43

That's good.

16:13

But for consumers, like, he can get a lot more views, but he's just been so consistent over time. And Dicky Bush over here saying a lot of executives would have seen that as a waste of time and given up, but he stayed consistent. Boom. One gets 14 million views and everything else blows up. And then everyone else on social media is talking about it for like a week or so. But the lesson is consistency. Whenever, whatever you're creating content, it comes down to consistency.

16:13

It really does. And I would actually say if we had a bottle up. The main reasons Eric and I have done decently well. And when I say decent, you know, compared to the Mark Zuckerers of the world, of course, we didn't perform it

16:37

all right in the normal market.

16:51

Correct.

16:53

Yeah.

16:53

And the reason I would say that is consistency in which we've been doing it for a very long time. And persistent. We never really gave up. We just keep going and going and we're okay getting, you know, kicked and, you know, thrown to the ground, and we just get back up and keep going.

16:54

If that's one thing, this. This is probably one thing for both of us is this one thing that we're really good at. It probably is just resiliency. Yeah, that. And that's all you need in business, really. If you're like. If you have like half a brain and you're just resilient and you keep going. I think most people just give up too early.

17:07

But it's not just the resiliency if. If it's resiliency combined with learning from our failures. Because not only are we resilient, but we try. And we do really try, but sometimes we don't follow through on this. We try to avoid making the same mistakes over and over again. Sometimes we'll make the same mistake over and over again, like three, four times, but eventually we learn and we stop making it.

17:21

Yeah. So hence that's why we're not Bill Gates or Mark Zuckerberg, because they probably just learned once and they're good. Anyway, that's it for today, guys. Please don't forget to rate review, subscribe, and we'll see you later.

17:43