Better Offline

Monologue: No, Something Big Isn't Coming

7 min
Feb 13, 20262 months ago
Listen to Episode
Summary

Host Ed Zitron delivers a scathing critique of Matt Schumer's viral essay "Something Big Is Coming," exposing it as misleading hype filled with false claims about AI capabilities. Zitron argues that major media outlets irresponsibly amplified the piece despite its lack of substantive evidence, contributing to public misinformation about artificial intelligence.

Insights
  • Viral AI hype essays often rely on vague, scary language and misrepresented quotes rather than concrete evidence or citations
  • Major media outlets are failing basic fact-checking and critical thinking when covering AI claims from startup founders with financial incentives
  • AI startup founders are making demonstrably false claims about their own products' capabilities to drive investment and adoption
  • Misquoting and recontextualizing legitimate technical statements (like OpenAI's model development process) creates false narratives about AI autonomy
  • Media amplification of unsubstantiated AI claims directly impacts public perception and fear, even when the underlying claims are fabricated
Trends
Coordinated hype cycles in AI industry where startup founders make exaggerated claims that get validated by mainstream mediaPattern of AI company founders copying and amplifying each other's unverified claims about job displacement and capability timelinesLack of accountability for AI startup founders who make false benchmark claims and misrepresent their productsMedia outlets prioritizing sensational AI narratives over investigative journalism and fact-checkingGrowing disconnect between actual AI capabilities and public perception shaped by marketing-driven narratives
Companies
Other Side AI
Matt Schumer's AI startup that created HyperWrite, an AI writing assistant wrapper around LLMs that Zitron critiques
OpenAI
Zitron discusses how Schumer misquoted OpenAI's statements about GPT-5.3 Codex to falsely claim AI is designing itself
Anthropic
CEO Dario Amodei's unverified claims about job displacement and AI capabilities are cited as source material for Schu...
Glaive AI
Platform that generated synthetic data for Schumer's Reflection 70B model; Schumer failed to disclose his investor stake
Spotify
Mentioned in iHeart podcast advertising segment comparing podcast listening to streaming music consumption
Pandora
Mentioned in iHeart podcast advertising segment comparing podcast listening to streaming music consumption
iHeart
Podcast network and sponsor of the Better Offline show; claims to be the number one podcaster
People
Matt Schumer
Founder of Other Side AI; author of viral essay "Something Big Is Coming" that Zitron exposes as misleading and false
Ed Zitron
Host of Better Offline podcast delivering the monologue critique of AI hype and media accountability
Dario Amodei
CEO of Anthropic whose unverified claims about job displacement and AI capabilities are cited throughout Schumer's essay
Sam Altman
OpenAI leader whose empty hype about AI is cited as validation for similar claims made by other AI startup founders
Mehdi Hasan
Journalist who called Schumer's essay "the most important thing you read today" despite it being AI-generated nonsense
Quotes
"I am taking fucking detailed notes of everybody who pushes this shit uphill. I am furious. I am disgusted to see this 60 million fucking views on this bullshit."
Ed Zitron
"He's not lying they said them, he's just lying about what they mean. To be clear, this is OpenAI saying that it used an app it built to test and debug code... It's not the same as saying that software is designing itself."
Ed Zitron
"If you are a member of the media that shared or republished this, you are actively participating in an act of disinformation, and you should be fucking ashamed of yourself."
Ed Zitron
"These people are deceiving you. They are misleading you so that they can sell AI software that they know is not doing the things it needs to to make any of this make sense."
Ed Zitron
"I am begging people to please, God, engage with basic, critical thinking when reading things like this."
Ed Zitron
Full Transcript
This is an iHeart podcast. Guaranteed human. Run a business and not thinking about podcasting? Think again. More Americans listen to podcasts, then add supported streaming music from Spotify and Pandora. And as the number one podcaster, iHeart's twice as large as the next two combined. Learn how podcasting can help your business. Call 844-844-IHEART. Call Zone Media. Hello and welcome to Better Offline. This is your monologue for the week, and I'm your host, Ed Zitron. so you've probably seen or heard about or even read the abominable nonsensical hog slop essay called something big is coming perhaps seeing people that should know better like medi has sons who called it the most important thing you read today despite it being both ai generated and complete fucking nonsense this essay has done the rounds because of its histrionic tone and deliberate leaning upon the anxieties of those scared of AI and the mythology of AI boosters, and across 4,700 boobless shit-ass words says very little new or interesting, along with multiple egregious lies. I will be attaching an annotated version of this essay to this monologue, but I want to give you a broad explanation of what it really says and why it's full of shit. But let's start with who wrote it. Matt Schumer is a guy who makes an AI startup called Other Side AI, which does this thing called HyperWrite, which is an AI writing assistant with web search and citations which translates to mean it's a rapper for various large language models that he's prompting appropriately when i asked it to write a critique of his piece it said that its weaknesses lied in its lack of specifics and that its alarmist framing grabs attention and it's heavy on the hype and light on actual insight and you know what matt you fucking you got one innovation and it that even your shit assed llm rapper doesn like your bullshit And I think it also being too kind Schumer makes numerous egregious misstatements about the current state of AI, using vague yet scary statements like being able to walk away from the computer for hours and find his work done, again, his company has done the same thing for years, or that an unnamed managing partner at a big law firm uses AI for hours to do the work of a team of associates. I choose these two statements because they're fairly typical of his entire piece entirely made up bullshit about how long an ai can work for or what it's capable of doing schumer repeatedly talks about ai being able to write software completely autonomously in a way that could not be further from the truth his most egregious one is when he quotes open ai saying that gpt 5.3 codex is the first model that was instrumental in creating itself because it used early versions to debug its own training manage its own deployment and diagnose test results and evaluation. These are actual quotes from OpenAI. He's not lying they said them, he's just lying about what they mean. To be clear, this is OpenAI saying that it used an app it built to test and debug code and to test and debug the actual code and how it went up. It's literally, it's what the product, they used, they tested the product by testing what the product did. It's not the same as saying that software is designing itself, which is something that Schumer heavily intimates is happening throughout the piece, which it is not. He also suggests multiple times that ai is learning from itself which is is not barely keeping my cool on this one because it's so fucking frustrating seeing how many people i saw fortune repost this i saw business insider do a post fucking the the technology brothers well well well if it isn't the technology brothers they had this fuck not on it make it genuinely infuriates me and most of the scary stuff in there that all software engineers will be replaced that 50 of entry white all the jobs be gone in one to five years is Schumer directly copy stuff that CEO of Anthropic Wario Amadei said in one of his many interviews where he makes shit up I am begging people to please, God, engage with basic, critical thinking when reading things like this. Schumer says a lot of vague marketing fluff. Each generation builds the next, which is smarter, which builds the next faster, which is smarter still. This is written specifically to make you believe that this is actually happening when it is not. It isn't. The generation is not building the next. There are still people doing this. He doesn't cite anything. He doesn't even bother to choose real-life examples. He just says stuff like, AI is approaching or exceeding human performance in several areas of medicine, all without citation. Well, I've got a citation for you. On September 5th, 2024, Matt Schumer released a model called Reflection 70B that he claimed had benchmarks that made it, and I quote, the world's top open-source AI model built with something called Glaive AI. Independent researchers were unable to recreate the benchmarks, and it became obvious that Schumer was a lying sack of shit, and that Reflection 70B was a rapper for Anthropik's Claude Sonnet model, with one person posting that they had intentionally made it so that it would not respond to being called Claude or say that it was Claude. He also didn't reveal that he was an investor in Glaive AI, the platform that generated the synthetic data that allegedly trained this shit-arse model that does not work, did not work, never updated, never did anything it said, and everyone just memory-holed it. And what horrified me about this essay is how many top-tier media outlets and respectable journalists took it as gospel, because the statements he made vaguely lined up with the empty hype of scumbags like Sam Altman and Dario Amadei. If you are a member of the media that shared or republished this, you are actively participating in an act of disinformation, and you should be fucking ashamed of yourself Fuck Matt Schumer and fuck anybody who takes him seriously Regular people got scared because of this because mainstream media validated it You should all be ashamed of yourselves. And to the many haters that emailed me about this saying, this looks like bullshit, you were correct. These people are deceiving you. They are misleading you so that they can sell AI software that they know is not doing the things it needs to to make any of this make sense. and I'm disgusted to see this keep happening I am disgusted to see people like this platformed and I think when all of this ends people think that I will forget I will not forget any of this I am taking fucking detailed notes of everybody who pushes this shit uphill I am furious I am disgusted to see this 60 million fucking views on this bullshit and I know there are some people who don't like when I get angry but I am furious about this this is lies this is platforming lies anyone in the media who platform this you need to i don't know think about whether you're capable of doing your jobs every day because you seem to lack the critical thinking to spot a scam artist yeah yeah i'm done i'm done everyone i'm sorry for flying off the handle a little it's me brandon kyle goodman but you can call me messy mom because on my podcast tell me something messy, my fantastic guests are bringing their mess like singer-songwriter Duran Bernard suggesting we reinstate adult sleepovers with friends. Here's the thing. Get a group that's mature enough not to be putting your hand in warm water and tickling your... You know what I'm saying? I mean, granted I might be doing it, but you know what I'm like... Listen to Tell Me Something Messy on the iHeartRadio app, Apple Podcasts, or wherever you listen to podcasts. This is an iHeart Podcast. Guaranteed human. Thank you.