Was Mecum's $18 MILLION Ferrari Sale a Lie?

And we're going dick lasers. Yeah, we're talking about the product. We're very excited about its incoming to SpikeScar radio cold-braining. Yes, dick lasers. Yes, it's a real site. DL times SCR. That's right. You choose advertising in the show this week and we have the little Bluetooth penis light right here. Yes, finally. Also a company aptly named dick lasers. Yes. That has a laser. So across the restaurant's argument, you can shine this laser of a penis on any sort of diner that you don't like, which there are many every time we go out. Do you think I could get this laser into say a rally, a political rally, a presidential rally and shine it on whoever speaking a middle finger with the dick lasers? Yes. So so Bluetooth though, did promise I could distribute a thousand of these the opportunity and I promise so many people they're coming. I have promised so long. I look so bad. I have such egg on my face over. Yeah, on your face. Yes. Yeah, so this is a yeah, I'm in a bad spot now. Here's your little pre show. I hope you enjoyed it, America. After Seinfeld was on and really brought the show to a new place. I took it right. We're just dragging it right back down. Yeah, irrelevance and welcome. Dick lasers and lights and Bluetooth. Put a dick laser right on the sign. Fucking promise people. Every time I see people now, they're like, where's my penis light? Well, who's fault is that? Okay, you told me I could go around promising people penis lights. And then you told me I could get a box of them. You're just talking about bread debt. Yeah. Yes, yes. Now you're avoiding people. And now, yeah, I walk into the office of the guys always look expectantly like Santa Claus. Those of you and hope. This is what it's like when the cameras aren't rolling. Yes. Welcome to the show again. I tried to start it a second time. It's gonna be a great show. I got these guys. I got Jason Chittick, who is the CEO of Ducati, my favorite motorcycle brand is also under the umbrella of Volkswagen Group. Part of the family part of the family. I need Jason. He was at Lamborghini. Oh, that's right. Yeah, he did mention that. Yeah. And what do you do for them? It's just stuff. He did marketing. Yeah, didn't market. He was around. It's a great story. He's going to be here in person. He's here for the Supercross that's going on. And I think Anaheim today is third round. And he also is bringing a motorcycle in. Wow. Yep. And fascinating guy worked his way up from the parts department of a Colorado Ducati dealership. CEO. Come on. Yeah. That's not true, is it? It's absolutely true. And I'm gonna hear all about it. But it's like a psyopsc, creative. Sure. You know, sure. The heritage foundation. It's like the boys from Brazil. Yeah. If you work hard. Every one of us got here the same kind of way. I used to be a bag boy. I was a dishwasher. I wanted to eat. You were what? I was a dishwasher at a Chinese restaurant at 13 years old. How am I learning this about right now? No. By the way, you look like a dishwasher in a Chinese restaurant. Right now, if I went to the back room of a Chinese restaurant and saw you washing dishes, I go, that makes you know, got that. I got a beat. Ready? I was the Easter Bunny at a brunch restaurant. And you got molested. When I was working. No, no, no, no. Wait. That's just for one week. Well, I worked at the restaurant. I worked. Yeah. But that's not your job. Yeah. You were a dishwasher too. Yeah. I got a job at the special school. But then, but then they realized like with a face like this, they actually, I cook bananas, fosters at the brunch on weekends. I can't believe I've got two dishwashers here. I was a waiter. I was a waiter. I kind of looked down on the dishwasher. Of course. Of course. I worked my way up to the waiter. Yeah. Yeah. I had to work my way up to. I had to work my way up to the Easter Bunny. Okay. And the restaurant is still there. I suppose to bring. Anyone listening, it's the Panda restaurant on route 25A in Fort Salonga on Long Island. Cameron or maybe even Jack Ferris, when you get your first job at a restaurant, they look you over and they go, waiter, if you're, you know, reasonable, but then these guys dishwasher. We got to keep them in the back. I was a janitor. Put them in the back. I was a janitor at a church. You clean poops. I was a janitor at a hospital. All right. We're starting the show. We started. It's fascinating though that I will tell you. I will tell you the back story. Go ahead. Okay. So I used to get my cigarettes in the Chinese restaurant at 13. Yeah. They had the machine. So you did. So the other way, she had to go to the pharmacy. That's right. The pharmacy sold medicine and cigarettes, but that guy was a little skeptical of 13 year old. That's right. I had the same problem. At the pharmacy. Yes. So you'd go to the machine and put it in your quarters and they didn't think anything. You know, they started smoking at five. So a 13 year old was already an old man for smoking and the guy, he wanted to learn English a little bit. So he'd say, come in and you come and smoke with me. And we would sit at the counter and teach him English. And then my mother saw me smoking and cut off my allowance. And so I had already being addicted to cigarettes. I said to the guy, I said to him, hey, his name was Peter. Can I get a job? And he says, okay, boy, you beat dishwasher. And then he called me boy. And so I got, I got, I had friends to smoke with. I had good food to eat. And, and I had money to buy this. Almost the plot of a Bronx tale. Yes. Boy goes to work for the mob and there comes in, don't know, my boy isn't going to be like you. Right. It's the same thing. And he goes, they pay me, he takes the money. That's the same plot. Same plot. Except yours is a Chinese restaurant. Yes. Can we talk about cars? Welcome to Spikes Harrio for a third time. The big news, the thing that everyone is really is talking about is what appears to be a paradigm shift in the collector car market. Meekum had some wild results. Let's throw those up here. 1995 F 50 for $12 million. Keep scanning. It gets crazier. When you get to the McDonald's, here's the car that has everybody lit up. 2003 Ferrari Enzo for $18 million. If I'm not mistaken, this had that cartoony McDonald's interior. Go ahead to the next one. The GTO 62, the David Lee fellow, I guess, bought this car. 62, 38,500,000. Kind of a bargain. Kind of a bargain. Yeah. But it's wide and really hand-dried. But for that pant for a jeweler on a large month. Is that what he is? Yeah, supposedly. Yeah. Well, a GTO is a GTO. What else do we have there? And then this guy. That's a lot. $918,000,000. So I started calling folks. I started calling you guys. In your opinion, what's happening here? I can tell you what I know. But what do you guys think is going on here? Are we looking at a genuine paradigm shift in the collector car market or is this market manipulation? I feel it's the latter. I heard that one person bought all the Ferraris and he also owned six Enzo's before buying one for $18 million. So if like, while $18 million is an outlier, if you can get the price of the baseline to move up and you have six, now seven. But now we have a second Enzo selling for 10? Yeah. Well, that is the end. How it works. It's very effective, this market manipulation. Yeah. RM, Sotheby's, Arizona sale. Right? So boom. But here's a couple things. I called a couple of people who were there and no Dana Meekam. And they both said, no, this was legit. Nice to well explain. But what they told was a very different story, Suckerman. And it was this. There were drunken billionaires. They go, this audience of bidders was filled with more billionaires than they had seen ever in this audience. And with respect to that Enzo, that yellow Enzo that has no miles, their opinion was, as they were watching these two guys go after it, this was for bragging rights. I just want the lowest mileage yellow Enzo. What kind of bragging right is that? But it is for these two guys. Now, if you know, you know, we've heard it said over and over again, like at any of these auctions, you're trying to put drunken rich people next to each other, get them competitive, because that's where the records are set. There's also, I think, a healthy argument here that 90s and 2000s, super cars and unique cars are now the new high dollar collectible. And when you look at, you look at that GTO, right? And you go, it's a bargain. The guys I was talking to saying, no, that's the market now. And I go explain, they go 60s and 70s cars consistently, they're dropping things are falling to 50 short wheel bases. I said, so, so this white GTO isn't something that's going to go to Ferrari, classic or how classic K, however the fuck you say it, and get restored, they go, no, it already has been. It's just an indicator of what the market values right now and here are coming down and Enzo's are only 500 of them are going up. Well, but look, there's, there's only you don't agree. Okay, to me, all of these stories are plausible, but it smells more like GameStop. Remember that stock, you know, that's what it smells like to me. Remember, you know, it's in the stock market, if I was looking at a stock market, like a stock, I put you on, this is a pump and dump. That's how I would view it. So I can't comment. I don't know the players. I don't know the people. If this was a stock price, I'd be going pump and dump this manipulation. I mean, look, look, I would say there was an F 50 that sold the Meekums thing and it was a low mile F 50 and sold for a lot of money. It was like 9 million or something like that or 12 is 12 million. And like, okay, I could probably find a couple people on planet earth that would say, yeah, I would pay that for a low mile 50. The auction a week later in Arizona, an Enzo, which I can't imagine had that many more miles than the other one went for half. I went for 9 million, not 18 million. There's nobody else on planet earth that would pay $18 million for an Enzo. So that's a fake price. As for the Ferrari, the sorry, the 250 GTO, it's not red. It's one of the 36 original. It's not red. That hurts it. It's white. It's wrong hand drive. Most of them were left hand drive. It's a right hand driver's race. And it only has British racing history. So it really doesn't have the provenance of the other ones that raced at Le Mans that you know, right? So it's not the greatest GTO. This has made me want Enzo's, by the way. It's made really like, I'm looking at these two pictures right now, the GTO and the Enzo. I might actually jump into an Enzo over. You know what it makes me want? Makes me want a 330 GTC or 365 GTC catch that baby. Three or four hundred thousand. Well, they're coming down. Yeah. That's how I look at this stuff. Like go ahead and, you know, let's not focus on the older cars. That's good for all of us who love these old cars. That's right. And they come down in value. We were never people who bought for investments. So it doesn't matter to us. Yeah, right. When these cars kind of went, you know, my dream is always a 250 sure wheelbase. Let's come down to 500 and let's get it. Let's get it. It's got a way to get it. Well, but it's at the rate. Why not? At the rate, this shit's going up and that's it going around. I don't think you're wrong, Zuckerman. Yes. Let's, and, and, and, and, and, Dinos used to be so volatile. They would, they would zoom up and then they would be worth less. And they'd hone it. So, all of this stuff, it's, you know, it just confirms to me, I never was into Enzo's and I'm really not into Enzo's. Yeah. Anyway, did you know Johnny has a new product, a new AI software site analysis that helps you bid on cars that can help you make, you tell us about it. Johnny Lieberman? Yes. Yeah. Now that we're talking about auctions, this is the perfect way. He apparently has some new software. So I thought of an example that would maybe Zuckerman would, would, would, I told you, you'd be very skeptical. But Johnny, that's fine. Johnny called me and asked me if we could talk about it on the show. And I said, tell me what it is first. And I was actually impressed with it. Yeah. It's, it's launched yesterday. It's called bidbetter.ai. Can we go? Yeah. So, so the idea is, the idea is, bed weather. Don't make fun of it. It's fine. Yeah. Bed weather. It's great. It's great. It's bid better. And we're, we're, you know, trying to use AI for something good. But, so basically, Kim, go to the bring a trailer. So here's the idea. You've always kind of wanted a pagoda. Yes. Two, two. You go to bring a trailer and look, here's a pagoda and it looks nice. Right? Yes. And it's a, it's a 35 grand and there's four days left. And you don't know anything about it. That's just coincidence. All right. So what you do is, you copy the link. You copy the link. Yeah. Yeah. No, I know we're making fun of you, Janet. I really do. I like this idea. Okay. Because then, okay. So then it makes you an instant expert on how to bid on this car. So you dump it in. So it takes about 90 seconds. We already went ahead and ran it, but you can see right here. And so what it does is, look, here's the W13, that's 7280SL. And it says, here's your bidding strategy. And then it'll go through and you can see the strategy insights. And it'll tell you Yes. It'll give you the strategy. And, and then, you know, just basically says, here's your floor is 45,000 and, and the ceiling of this one is 55,000. And it's based on, you can scroll down a little bit more. It's based on a bunch of comps. So here's the comparable vehicles. And it tells you in the analysis, like, yeah, this one sold for 76, but that one didn't have screwed up paint. That one had low miles. The one you're bidding on, it's not original paint. It's had some repairs, blah, blah, blah. It goes through and keep going down. So it's a digital Sam. This is fairly good. It's a goal idea. And then it gives you, it gives you a full vehicle history. And we try it. We really, what we've been working on is pulling out all the AI slop. So, and I've been, and I rusty, I love you as what guy I've been working with. Like I've been so mean to him. My wife the other day, she's like, stop, like you're yelling him on the phone. Same thing. Cause I'm like, that's bullshit. You can't like, you know, and what is it doing? Like adding extra fingers? No, no, no, no. It would just, it would just do stuff like, like it would say, okay, like, like the 2019 Speedster, Porsche Speedster, it would say a comp is a 2019 GTS Targa. And I'm like, it can't do that. And he's like, no, but they're both 2019. No, no, no, no, no, poor rusty. Well, but he rusty, no, rusty. Yeah. Zynefield reference. Someone named Rusty. No, you can, you can't. Rusty's great. Anyhow, the gassy horse. But we worked it out and this, this goes through and this gives you the full thing. So you saw, I said, you know, said the production history was like, I forget, but you know, 67 to 71 or whatever. The Pagoda was 63 to 71. That's the 220 and 250. So smart off. Then you keep going down and it says like, like, here's what's good about a Pagoda on the left. Here's, and you had one, here's the bad things, you know, rust in certain areas. Oh, cool. You know, the mechanical fuel injection fails. And then you go down more and it says like, you know, here's just a number of units made. Look at that. Yeah, we've been working on this for a long time. These guys keep going down, keep going down, keep going down. So critical questions for the seller. So again, you've always wanted a Pagoda. You don't know anything about it. So here's, and this is, it's pulling from everywhere. It's pulling from forums. It's pulling from Reddit. It's right from right everything. So like, you know, leave him in. I'm very, but if you, but if I said, has this car ever been tracked about this car, the seller would laugh at me. Yeah. Okay. It's not perfect. But, but hey, but you know, like, maybe Pagoda. Yeah. Okay. No, but I get it. I hear what you're saying. Well, that's just auto. That's just the first three are those we US those always ask those questions. That's right. You know, but here's your, here's your elevator pitch. Yeah. Most people don't live in major cities. They don't have help buying these things. Yeah. And they're always messaging us. Yeah. What should I do? What should I do? Here's a site you can use anywhere that's going to at least get you 80% there and ask the questions and give you educate you about the market and the car and the problem. Do we have it rate your value? Well, that's a very, very good question. So right now, what do you need investors? Do you want us to? Yeah, sure. We'll take money. Yeah. Yeah. Yeah. Yeah. We won't subscribers subscribe. But if you want to invest, we'll take it. So I can talk to you off there about some stuff, but we're done with this segment, but what it was quick, close it out. Close out, bad weather. Well, it's bid better. It's not bid on car auctions better. So how do people, when is it live and when is it subscribe? So we use it right now. Yeah, you can use it as not just cars. Well, right now it's just cars, but guess what? We know it can be everything. You can do guitars and you can do wine and you can do I think it's smart whiskey because I can see this attached to eBay. I can see it attached to Etsy. Yeah. I can see it attached to everything. Yeah. Leave them in. Leave them in. It's going to be a blaster. Yeah. I can't wait to most unlikely turn. Finally. Yeah. It's going to be great because I'm going to buy that. I'm going to buy a Bentley Mulsanne. Yes. And I'm going to take out the ABS so I can do a burnout. And I'm going to make you two meet me somewhere. I'm going to do a burnout while flipping both of you off. This is great. This is your greatest aspiration. You don't remember this, but many years ago, I was like, Oh, I really like Bentley's and both of you. Oh, that's the problem with America. Everyone thinks they're a temporarily inconvenienced billionaire. He said that at me and you were like nodding along. Yeah. I was just laughing. Yeah. I said the line was everyone thinks they're everyone is a this billionaire currently unfunded. And I my point was I like Bentley's. I believe I believe in your right now. We know it's going to be it's going to be a bad wedding. He's got his bid better. The two most successful dishwashers in America sitting right next to us. Let's talk about race deck over 20 years ago. Race deck was invented. The cost effective durable truly do it yourself. Make your garage look super cool. Company garage flooring that just look at that. Somebody did their garage like this, by the way, someone messaged me and said, look what I did. I've been made the same garage. I'm BMW color as the ad. Isn't that great? Race deck can handle vehicle rolling loads in excess of 80,000 pounds doesn't ship pillar stain 33 patents in the product line 20 styles to choose from patent itself, draining under structure that allows liquids and moisture to flow freely eliminating odor causing molding. 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That's next insurance.com forward slash spike to avoid the Zuckerman's in York. I'm coming for you. Well, my friends, well, well, we've got an in EOS behind us here. And we're going to talk about that. This is the brand new in EOS 26. And that's a key number. 2026. All right, here it is right here. Now this is exciting. You know, we love the in EOS grenadier. But the first thing people point out is the steering isn't right, even though I love the steering and I thought it was cool and made it feel retro to me this inexpensive, but cooler G wagon. I would say less money than a G wagon still start way less, but just I meant by the way it looks. So, so they called you up and they said, here we go. Here's the new iteration. I went on a launch actually. You went on the launch in Kalamigos in Malibu. And I gotta say, right off the bat, like I am so annoyed at these guys because they do a horrible job of explaining how wonderful this thing is. Like I took me meeting the founder's son and like talking to him and I'm like, Oh, that's what you tell us what you learned from the founder's son. Okay, real quick, whatever one says what's different for 26. The big thing is the steering. So it's still recirculating ball steering with a tractor axle, but they changed the first 22 degrees off center. So it's quicker. So like on a canyon road, it's easier to drive and it does work. It is effective. And they made the turning radius 5% smaller. So that's great. Those are good things. So doesn't self center. You've got to be aware of that. Like if you don't grab the wheels, keep turning, you know, and then they made the air conditioning in the heat. Why did they choose not to self center? Isn't that a rec companion character risk against post to a recirculating ball? Recirculating balls can self center with date what they said. And this is this is the greatest thing is everything we did, every decision we made with this truck is we want to be as good as possible at one mile per hour. So by having this long turn steering by having like five turns lock to lock, you have massive control at low speeds it hurts your control at higher speeds. It's just a dedicated off road that's an off road because it's a dedicated off road because this is a Land Rover Defender that Land Rover didn't build. So so they're doubling down on the off road capabilities. Again, they put in a great air conditioning now for 26 and they made it drive better on road without hurting its off road prowess. Is that little speed chime still in there? We've lowered all that all the stuff that drove you crazy that you can turn off that's good. And then you know how if you went if you crossed the line it was like bang the bong is like barely audible you don't even notice your own phone balls. So they wanted to stress they listened to the customers the big complaints. Yeah, yeah, it's it's and there weren't many big ones they were just little nuisance ideas. Yeah, right. But like what they told me which I didn't know I was so angry was like the Mercedes refresh the not refresh was a brand new G wagon that came out in 2019 right or 18 whatever it was. And that involved a team of 170 engineers in Grotz Austria at the Magna Stair factory. Well once they finished the G wagon their next project was this was the Grenadier. And they basically said hey how do we simplify a Grenadier and pull like $75,000 out of it? Well instead of like you know 200 ECUs like the G wagon has this has 37 and most of those are there because like things are it has to have a backup camera it's legislated to sell in America. And they used a BMW engine because the engine has been in production since 2016 it's tried and true they used a ZF8 speed because it's been in production for 15 years it works they use a Tremac transfer case because it's the best and it works they use iBox springs they use Bilstein dampers because not only are they really good and they work you can find them anywhere it's not some exotic thing they use Carraro tractor axles because they work they don't break they're great for off-road right it's it's just a brilliant off-road and like so they had this like mud obstacle on the launch and the guy was okay get it stuck and then turn on the lockers and then get yourself out and I couldn't get it stuck I kept like splattering him in mud because just a little more throttle and it would just power through and I was like no one told me this I was driving it around I did a little light off-roading and like this thing's incredible it's a beast this is like yeah yeah I gotta get one I gotta get one so I want one where you so who is the money behind inios inios is a guy of juke arc I think his name is he's a billionaire petrochemical business and he when Land Rover the defender went out of production in 2019 ish he tried to buy the tooling and Land Rover said no so he said all right I'll start my own company and he's famously in the grenadier pub in the grenadier pub which they bought which is now part of their history and he was smart enough to not just make it look like an old defender he said let's make it a really good vehicle and let's do something that is no longer in the market like yeah a g-wagon if you strip it down and remove all the leather and like you know the massaging seats and all that it's it's as capable as this it has a ladder frame it has three locking diffs just like this it's the same footprint but this one instead of rock crawling it's got a little skinnier tires so it's kind of they call it pig shit but British mud so you see those pictures of Land Rover's where they're just like sailing through mud that's what this is designed to do it's at home in mud interior still the same same interior yeah they the only thing let's have a look inside Jack just while we're I'm so impressed with this story because so many people have ideas and and so many people have had car ideas but very few were as well executed as there you go yeah now this is a this is like the the street version so it's got a leather wrap on the steering wheel and it's got leather there's a grab handle on the passenger side but again what's cool about it is each footwell has a floor that pops up and there's a drain plug so you you know if you get mud you can individually hose them out if you if you look in the back there's this I thought it was the stupidest thing sorry the rear the rear all the way in the back I thought it was the stupidest thing when I first saw it there's this like kind of like wave if you if you open up the back there Jack that to me was just like all it does is prevent you from loading things in you see how the floor kind of curls up when it touches the back seat yeah and I was like that's so stupid and then they're like no that's to keep water so when you hose out the rear water won't go in the between the cushions in the rear seat it's a guard everything's just smart like everything is a reason for everything have you ever hosed out of cars I can't get to the point that I'm hosing out cars I've hosed out I find it disturbing I've hosed out plenty of cars because you're playing around in mud and and and you know you're wearing muddy boots and you climb back in you know I'll tell you what's making me crazy is the paint and the white it's lighting lighting me up against that's a dunkelblad that's a dark blue non-metallic one of my favorite colors though the ivory at the top is so gorgeous I might have a name on the key here yeah it is oh yeah Britannia blue oh you know I'm getting this car next and they said you just drive it home and I said no you need to de-leber minute before I get hosed out what do you call it pig shit yeah yes it's really cool they have a red one that I would recommend because this is on the more streetie time I gotta have this I want to drive this okay this is making me crazy yeah it's it's I'm I'm really I had my wife driver who came back and said I hate it I almost died the steering doesn't center you didn't tell me but I'm I'm gonna buy one of the angle up there on the airplane stuff in the ceiling there yeah look at that look at that oh yeah and I was finally taught how it all works I used to say like I said on the show I'm like they always killer buttons they don't do anything no they do something but there's a strategy there's a reason why they turn on the way they do yeah and it's all for off-road reasons and I'm like what is the price point on this thing I want to say they start like in the 70s and you get as much as like about a hundred grand and then there's a there's a gazillion options like jack if you run real quick to the to the trailer hitch I know you have to get out of the car but run to the trailer just for example and you go why does the trailer hitch look like that well because you can mount a rear winch there and this thing actually has instead of a seven pin harness which most trucks in the US have it actually has a nato plug so it's a huge aperture so you can run a winch off the rear and that's why you this mounting plate and it's just everything about is just super cool so I would get one with every stupid option I love it better G wagon love it be different yeah be different don't be like every other guy exactly exactly get you get the most hardcore off-road of the drill also never take off road yes and I'll tell you what I'd put in the back of it dead hookers right here what is it dead hookers oh sorry they're underneath them tennis rackets I prefer to see student nurse yes to the dead hooker punchline yeah sure counselor sure yes my my new babel at pure arrow which you will see at the australian open this is the new look zuckerman I am so connected to the tennis community I'm getting the same pro gear that they get before the rest of the world gets it and this racket right here the new pure arrow is outstanding that's very shiny outstanding spur is he was using it yesterday against center he lost but his shots were just amazing I love this stuff it's amazing look at that that's uh I have it out and on the tennis court and I've been winning a ton with it it's a great racket I just wanted to say that I got some horrible I have an equipment deal with babel at and they I don't have to do this but I love this product so much here's my dream the folks wagon group buys babel at so it's babel at ducati Porsche Bentley Lamborghini right you see what I'm saying yes yeah so I got some bad news my good friend is forcing me to start playing tennis so I'm gonna really just as boring as you're more lest that's good yeah he's really how can anybody force anybody to do anything let's want to get me he's guilty me he's good you're gonna get you're gonna live longer you're gonna get yeah I want to hear the show where I was telling you that I used to play tennis a lot he's like why don't you play with me I got this guy anybody who hears anybody that used to play yeah like me you have to pull back I used to also be an art dealer and had a gallery and a dishwasher and a dishwasher he's still a lot of things and now he's going to be some sort of silicon valley billionaire yes yes it's amazing what a transformation I hope he refuses to talk to us when he's a billionaire oh you'll never see me again yes good it'll be the end I will I will figure out a way to like hostily buy your house yes I don't know how why does it have to be hostile obviously because no at that point it's it's just a question of money right it's like you want that yellow he doesn't want to sell yellow enzo prices you can have Martha listens to her favorite band all the time in the car gym even sleeping so when they finally went on tour Martha bundled her flight and hotel on Expedia to see them live she saved so much she got a seat close enough to actually see and hear them sort of you were made to scream from the front row we were made to quietly save you more Expedia made to travel savings vary and subject to availability like inclusive packages are at all protected ready to launch your business get started with the commerce platform made for entrepreneurs Shopify is specially designed to help you start run and grow your business with easy customizable themes that let you build your brand marketing tools that get your products out there integrated shipping solutions that actually save you time from startups to scale ups online in person and on the go Shopify is made for entrepreneurs like you sign up for your one dollar a month trial at Shopify.com slash setup have it Jason check is the CEO of Ducati North America he's here right now he's going to chat with us about his new off-road motorcycle there he is hi Jason good to see you pleasure it's it's we had you on the show once before didn't we yes yes but never in person and you and you convinced me I had to be this person what when did we have you on was it the pandemic oh no no it was about two years ago and was it over zoom yeah we did a zoom we did a zoom we did a zoom which is it's just not the same like I prefer this in the flesh and actually you get a smell everything in here yeah do you really want to smell yeah when I smell rubber and I smell gasoline and oil I mean like BO feces well that even man document I think you you know I don't think you were there when I first interviewed Jason but this Jason worked himself up from the parts counter at a Ducati Ducati dealership in Colorado right that is correct to the CEO of the company okay understand something this is very important the journey from Donald Trump's script to the White House is shorter than the parts counter to CEO I congratulate you yes that is you have really accomplished something I appreciate it it's yeah but you know when you when you love what you do I don't want to say it's easy but you just stay focused well you've got we have a lot to talk about because 2026 the Ducati's 100th anniversary yes as you know a Ducati's argument is under the Porsche umbrella you know it's the Volkswagen group but we call it the Porsche group but we're at one point it was there was a there was an engineer Ducati in the early somewhere then what are you out here doing so I'm actually out here for the Anaheim 2 Supercross so this is our first or actually our first foyer for a into Supercross racing in fact the first time we've motocross race officially in the US and we started a couple weeks ago at Anaheim 1 went down to San Diego and then here for Anaheim 2 and then it's I think another 14 rounds of Supercross and then it moves to the outdoors but yeah that's right it's basically Ducati dirt bikes which is something that I think a lot of people never would have thought would happen and how long have they been Ducati dirt bikes well we actually made a dirt bike in 1971 a Ducati 450 RT Desmo that was brought in by the importers is this Berliner group who had actually said hey we've got this craze in the US we need to we need a dirt bike so they convinced the factory back then to build it they brought it in for one year I'm still waiting to find out the real story of like why it was one year only yeah I personally just got my hands on one so I'm kind of excited about this and I plan on taking out and racing it but and then we went let's say quiet all the way up until 21 and our engineering and design team sat down and we said there's an amazing opportunity for us to bring new people into the Ducati world and we didn't want to do it through like a sub 500 cc cheaply built bike we needed to control the quality and we said off-road's an excellent opportunity most people's first motorcycle and experience in the US that's right yep and so I saw it as a perfect way for us to expand the brand but stay true to who you are so we launched it and officially came into the States in August of last year and so far so good it's been great so Ducati was still pursuing the win on sunday sell on monday philosophy right yes and you also if i'm not mistaken 10 of your profits goes to racing is that still happening at Ducati as much as like 40 million dollars it's it's a significant amount it would probably be out of my pay grade to say exactly what it is come on I guess but you go on and just throw a random number out yeah yeah but but the reality is is that it's a significant part of our marketing experience right right in fact it's it is what we do right and uh but that's because we're a sporting brand and and why is supercross so important to you guys I mean first off it has an amazing reach across the US you know and if you've ever spent any time at a supercross race it's not just about the hard core motorsport enthusiasts it's there it's people with their families yeah yeah you know you see the kids and you see those next generations of motorcycles that you're inspiring and then the dad is like hey this is cool we can be part of this whole thing and when we bring out a 250 and we get teenagers into the riding off road as well for us it's a spectacular chance for us to grow the brand but as I mentioned previously to stay true to our core values of style sophistication performance you know we're sporting motorcycle brand whether it's on road or off road you know it's kind of a uh zuckman do you know the history of of motocross and supercross well why don't you tell me it starts outside yes remember in the woods yes where I used to I used to actually race with my friend scuzz out in the woods and we'd race around mini by organized races and motocross and then at some point I think it was Daytona in the early 70s Daytona bike week they thought well let's maybe put this inside let's do it no it was actually on Daytona Speedway okay that they had an organized kind of race out of the woods onto a Speedway and then it was here in LA at the LA Coliseum right and I think right after that the next year they said let's do one inside and that was the beginning of this race and now supercross is what 14 to 17 rounds that start in January and end where August or September no no so supercross itself is the all the indoors and it ends I believe in May I think the final is in Salt Lake City this year as it was last year and then it moves to the outdoor nationals oh I see okay and then they've even gone to then there's kind of like the the rounds to get the final final right and last year it was in Vegas I can't remember what is off the top of my head this year but these guys go eight months and the races today yeah so the races today in Anaheim you're headed there right after this exactly right after this go these the guys are racing I think we have a picture of your guys up here who are they so we have Justin Barcia actually he he's been riding with the Troy Lee team for some years and actually an American and then Dylan Fernandez who's actually French and both of these guys actually came out of the gate at A1 which is referred to Anaheim one the very first opener really strong I mean quite candidly when we came to racing here we've raced in Europe and it's a completely different animal here we didn't expect to actually do as well and the heat race they came in third and fourth and in the main unfortunately Justin had a pretty serious crash and he's been out for the last couple rounds so he's he wore an airbag vest so the technology for safety is incredible now what what what's an airbag vest so Alpine Stars makes probably one of the coolest bits of technology it's an airbag vest I mean I use them for street riding I use them for my off-road riding I'm sure this guy's heard about him do they do they work Zuckerman okay so far I haven't got a client who was wearing one of those right right and I hope they do work because the injuries I see are catastrophic yeah so how does it work I've got my airbag vest on I'm riding around I uh I get hit from behind let's say tell me what happens right it goes off in milliseconds I mean where just here here so it depends on the depends on the vest itself the ones that I wear actually it covers all of my collarbone my chest and my back I mean it has the equivalent of like seven back protectors and it's instantaneous so cool and then it deflates over a matter of other seconds and they just released a bunch of information I mean when he hit in the air the other rider within milliseconds it went off and before he hit the ground it was fully inflated and he hit the ground at like 27 g it's a blue chew of airbags and then and then so does he look like the Pillsbury dough boy where you get a little it's actually yeah he fluffs up a bit but he was okay yeah I mean he broke a couple things but nothing like compared to what he would have yeah that's neat he'll be back why so is for all people too for falling you should have one of those yourselves just for walking around just for walking around I think this is a cool I mean the color pops on this photo this this this photo makes me a little crazy like once I want to get out in perial dunes on one of these bikes I mean just look at the spec so cool and you can tell both these guys are just in perfect shape I mean they are they are the probably one of the most elite level athletes in motorcycling it's incredible give her acrobatic what kind of training do they have to do off the track are they in the gym yeah I mean they're in the gym all the time but they also bicycle a lot and you can imagine they spend a ton of time on the bikes yeah yeah and and both of these guys I mean already we didn't expect this but in the first couple rounds we were already within the top 10 which honestly for somebody coming in with no history in supercross whatsoever for us to place in that level is a testament to the bike the rider and the team tell me about the partnership with red bull so this actually came directly through the relationship that we have a troiley designs so troiley has had a relationship with red bull for years oh there you go and and he's worked with them on some of the different teams that he's that he's had managed and so when it came time for us to look at like who our primary partner is going to be troiley was one of them because he's as enthusiastic and crazy about racing uh-huh very american which is great so it helps us add that color to it and he pushed hard he said listen red bull are my guys and I love the idea of us partner red bull because you know it's much more a media company in my opinion that it is a beverage company they're also a car company yeah they're in everything they have they're in everything company apparently yeah that's much more than a beverage company you're good at this not from the from the parts counter you know he really he is a pitch man of unparalleled now is it true that they came up to you and said at the parts counter you're our new ceo no it's like it's like when they identify the baby as the dolly llama it wasn't a hud sucker proxy yeah absolutely we're like we'll get that guy we think you know when you know it's the dolly llama thing they see a little baby and they go that guy's gonna be the next he's the dolly llama for me it was if it was a I wanted to I was looking for that next challenge and I reached out to the then ceo at Ducati North America and a guy I have tremendous respect for and I said hey I was given an opportunity I'm looking for another challenge I wanted to get outside of the dealership and see how I can grow my career he's like if you're going anywhere let me know and I said well I'm going somewhere and so he gave me that opportunity and stuck me in probably the most difficult part for Ducati in the US and that's the Midwest you know and said okay it's flat and straight there's not a lot of fun stuff we you find the lakes and the rivers to ride around but he put me there and that really was where my career took off wow yeah and and why and why did it take off there because it was an it was an untapped opportunity and you know it's amazing there's a lot of enthusiasts that are in the mortise cycling industry yeah yeah pretty much like automotive as well and then there's some people that are there just for a job and I believe you can be professional and enthusiastic you know that the two don't have to be separated and sometimes people are so passionate they forget it's a business and on the other side there's people that actually just make it a business and you lose you lose the reason why you're doing this like I don't know it for me what was what was selling in the Midwest is that Harley Davidson v twins that kind of thing yeah you think it's the perfect environment for it yeah it's a lot of open road open straight stretches of asphalt that you can connect from city to city and that's the dominant back then that was the dominant motorcycle yeah of its era so we were the fringe we were the you know the weirdos like why would you want something like that and but you build that culture and community and you factor like-minded people you see this argument you see like-minded people success no you some people would look at that job and go I'm screwed right I'm in the middle of nowhere in this company I'm not he is like uh Sylvester Stallone and Tulsa King he's like well just bring them up to Tulsa we will do that I like I understand just give it an opportunity well sir you want an opportunity we'll parachute you behind enemy lines on a suicide mission and let's see if you talk about this all the time you know I have teenagers and I'm like you know it's just it's you know my son is accepted to the college he went to Colorado State University I'm not sure he's gonna go there but but but when the mom's getting overheated about the schools I always say you know it's not so much about the school as it is about the person and here's a story that right three of us what sure you could have counted us out you could that's right I counted us out definitely this episode is brought to you by Rackerton the big secret all savvy shoppers know Rackerton makes your money go further it's easy shoppers normal and stack cash back on top of sales and savings discover fashion tech beauty and more at hundreds of your favorite shops like Argos Lego and Just Eat join for free at rackerton.co.uk or download the Rackerton app that's R-A-K-U-T-E-N rackerton.co.uk from working title producers of Bridget Jones and Love Actually I'm looking for this girl called Emily I'll help you find her comes the truly feel good British rom-com that's being called a five star instant classic tell me you didn't have the school email what message every Emily hailed as hilarious and original hey Emily it's Notting Hill for a new generation I don't think I was wrong number just didn't write number you did you finding Emily only in cinemas May 22nd book tickets now yep and here we are a spice car radio media parents parents of everything rubber barons yes rubber barons yes I'm also here oh yeah Johnny and Johnny's over there on the couch by the way you were really excited about what Johnny brought today right yeah in EOS behind us I love that the Grenadier fact you have one right yeah we traded in a couple of our let's call it more off-road capable Colorado cars for a Grenadier and I I've just been happy with it it's just it's fun every time I get in it I smile I feel like that sometimes I'm like the unofficial spokesperson because every time you drive it to a grocery store everybody wants to stop and ask you questions about what is this and and that actually I don't get that we're cars that often unless it's like a classic car right so motorcycles all the time there's always somebody asking you about oh what's that or I had a name want to tell you a story that's the only car I've owned in like modern car that I get that same sort of reaction yeah you realize that happened to us and we all drove the car EOS really revived a word that lost its luster in the 1700s when was the last time you heard the word grenadier that was some kind of military guy in the Revolutionary War and they said it's the pub where they came up with it yeah that's where is that what it was no I didn't know that and they bought the pub now they own it it's part of their history yeah it's pretty cool it's pretty neat how does uh before you show you brought us a bike to look at but before we look at that how does it work with the Volkswagen group like you know I you know from here behind this desk it looks like the Volkswagen group improves so many of the brands that are underneath that umbrella specifically when I like I look at Bentley and maybe even Lamborghini a little bit like suddenly they just got that five or 10 percent better in the how they drive is there any of that coming down to Ducati or is Ducati kind of on its own just like you know or do you share technology do you share technology so the first thing that they did that I saw because it was an interesting time when when it was acquired by the Volkswagen group I was actually transitioned over to work for Lamborghini for a couple years right so it I had a chance to kind of see it a little bit from the inside and know the before during and after and I say after just where we're at today but the first thing they said is we're going to let Ducati be Ducati and that was a really important statement you know because it we have our own unique character identity there's things that are part of who we are and I think acknowledging and respecting the value there without trying to anesthetize it or homogenize it however you want to say as part of this big automotive group right right was really important to acknowledge that the second thing is is what probably the most valuable thing I saw is it gave us an opportunity to plan longer term build strategies and not live quarter to quarter right you're right right and when you're owned by private investment companies or you're owned by private by it you know individuals yeah yeah you know you're chasing different things and sometimes the decisions you make and I had the fortunate responsibility of being there at that time when we were owned by different people Texas Pacific group and best industrial etc this was the first time I'm like wait we get a stop and take a look 10 years out who do we want to be actually it was amazing to look one year out and then five and ten and we can actually plan and we could plan with a bit of confidence of knowing that we're part there and then when it comes to technology of course I mean there's things that we get to leverage I wouldn't say that we share it directly but for example like LED lighting and cornering lighting that we have on one of our models models like the the multi strata we directly advanced that in motorcycle because of the relationship there so there are amazing opportunities that we've had as part of the group but we still remain pretty independent and at the end of the day we contribute our financial results every year and that's actually helps us maintain our independence and we were not a drain from the group and winning things like MotoGP and that adds to I think to the prestige of the entire group as well it's cool right very cool I think to cut is going to have to be the official brand of swipes car radio that's true right so can you see the close relationship yes we have core values we're going to plan we have zero core values yes all right let's do a quick ad and we're going to talk about this motorcycle imagine your business owner who has to rely on a dozen different software programs to run your company each one is expensive overly 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11 that's promo code spike 9 11 visit bluetooth.com for more details and important safety information and we thank bluetooth for sponsoring the podcast boy all right here we go what did you bring for us to look at today jason this is the bike where that's racing today yeah so this is the bike that's racing this today this weekend and actually throughout the entire super cross and motocross series this is the ducati desmo 450 mx which stands for motocross factory right and actually we unveiled this we showed the global unveiling of this a couple weeks ago actually at the first anaheim round of supercross to the media that was there and what this is is we've taken the motocross bike that we launched last year in the us and this is identified as the factory version and factory versions are basically a higher spec version a lot of things that we that you would let's say have to upgrade or add to come standard on this and i'd say the very first thing that a lot of people see it's got a full acropovic titanium exhaust and then the great thing about the exhaust is not only do you shed some weight but it actually delivers the power in a smoother way it actually doesn't increase the top end horsepower top end torque it actually just fills the gaps in some of these spots plus like i said reducing the overall weight of the bike the next place i would identify is really the front forks on the bike we work with the company called show which is one of the leaders in motocross suspension but we've gone through and we've done some things like for example coated the fork sliders the fork legs themselves are coated as well and why is that relevant because when you're riding a race and you don't want to rock to chip it you chip the sliders it ends up being a bad day eventually with losing fork seals you'll also see on that fork leg on the lower part of that fork leg there a thing that's called the hole shot device and for those of you that don't know like a hole shot is how you when you're starting on the line getting that bike the first into the corner and it locks the front end down and when you dump the clutch and shoot it actually keeps the bike down in it allows you to try and get the whole so it's a really it's cool but it's a mechanical thing that just that comes standard on the bike you push the forks down lock that in place and you'll see all of the supercross riders actually run with the hole shot device the black upper and lower triple clamps are actually made out of machined aluminum billet aluminum we've been able to reduce a little bit of weight out of that there which are a really sharp looking piece and then of course you could see aesthetically it's just it's just a cool overall design with the black plastics and mixing it up with the ducati Corsa logo on it as well a couple other things like skid plate on the lower part of the engine and on the front discard are basically just to protect you from taking any rocks and chipping things up especially if you're taking it a little bit more off-road oriented and then the rear shock on the bike has been upgraded as well and a lot of the same treatments that we've done to the front fork have done there it basically makes the shock perform a little bit better reduces the stick and which means it just moves up and down a bit faster and smoother so but overall that's that's the new Desmo 450MX the kind of cool thing on this as well is that for North America we did a production run of 400 exactly that's it yeah and on the left hand side of the bike on the engine case you'll see it will come standard with this bike stand that actually has the number but then also on the cover there's like a little bolt there on the lower part of the engine that's a little black bolt and each one of the bikes are individually numbered oh yeah you can see that down there and this is what we call triple X which is the pre-production version of it you know everybody wants their hands on pre-production because it's like the most rare of the bunch but we limited these like I said to a total of 400 zoom in on that black bolt jack so we can see that you're talking right here oh yeah there you go a little closer a little tighter so oh so that is oh that's the one triple X triple X really cool so my son's really into this he rides a 400 to 450 down in Mexico I believe he got a KTM is that how do how do those compare it's a premium brand and a direct competitor for Ducati right level um and in terms of a lot of the chassis performance they're very similar one of the differences that we have a couple big ones as you could imagine the electronics and the technology we take from MotoGP we have the world's first complete closed loop traction control system on this bike which basically means we could see if the rear wheel is slipping and then we engage the traction control which is which is cool and then the other thing that's part of our identity as a brand is our valve actuating system which is Desmo and that basically means that instead of having the traditional valve springs and close the valve it's a mechanical opening and closing of the valves and every single rider tester anybody that's ridden this bike has been blown away by the motor because you could just rev it technically there's not a red line red line right you know because it's mechanical this is medronic yeah desmodromic yeah it's pretty cool it's a hot-looking bike is it is and where would these two if I put you on the spot say where does this compare price point to that KTM 14 yeah so it's 13.995 not that much 14 it's 13.995 just under oh those clever Germans yeah actually Americans well you could blame me for that but the difference is is ours for their compared to their version and ours ours comes with a full titanium exhaust system versus like a slip on so reduction in weight higher performance and so on so that's like the main difference between the two in terms of the additional specs and we're a couple hundred dollars more than theirs with with that additional element it's beautiful I think we need to get my son one of these things I think yes I think so you know a guy now I do know what I want to see this happen I want him to let's let's get the kids something yeah we could we can talk after it's beautiful it is a beautiful bike well thank you for coming my pleasure good luck today thank you yes I'm super excited about this uh next time we're gonna have to come to the supercross I really I really do want to see that I like the shape you know I thought for some reason I just thought it was like a one-off type of thing but there's a real season there there's now stakes involved in Ducati's entries now it's kind of interesting it's a big thing you know I remember watching with these guys Travis Pasterrano or yeah yeah and a bunch of guys he's honing Bentley's this week well his body's all broken in a thousand bits right he's broken every bone in his in his body yeah he has hands down the best x-ray I think I'm yeah with the best x-ray but you guys I'd love to have you out come out one of the weekends I mean it's won't be back in California for another year but actually even the outdoors are a good time as well yeah yeah I mean the outdoors are a bit more of sit there on with your truck and crack open a couple cold ones and watch the race you know but this is yeah this is a spectacle into itself so so great well when you have uh when it warms up send the press bikes our way we we love the Ducati's look at this sucker man that's you boom jump hitting jumps can you jump like that yeah to get the money just leave a pot of money out there and I'm gonna attack time you were in the air on a motorcycle um really long time ago and the last time I was in the air on a motorcycle was a Harley on Las Yeniger by uh we crossed the 10 freeway and there's that bad with there's that bad uh seam in the road yeah there's it was unintentional it was unintentional and I I was airborne and I was scared and I hit I hit the frame really bad yeah I rent those really beat up bikes at imperial dunes I don't know we have to cross the road and then push it across the road and I could hit by cars and I get into the air I like it it's fun it's good Jason thanks for coming man it's good to meet you in person absolutely congratulations and all the success thank you and good luck today on the racetrack I'm very excited for those of you hanging around at patreon we're gonna do a drive in the anios just me and johnny and also a cool down lap we'll see next week spike scar radio